AZ Social Media Wiz

Beware of AI Slop! What You Need to Know Before Using AI

Giselle Aguiar — Wed, 05 Aug 2026 22:35:59 +0000

AI Slop happens when you let AI do its thing without human intervention. That is, careful proofreading, editing, and image examination. Keep in mind that AI has no common sense, wisdom, or compassion. It just puts out what it thinks you asked for. Here are some examples of AI Slop… Examples of AI Slop What’s […]

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A Local SEO Tale of 2 Auto Repair Shops

Giselle Aguiar — Mon, 03 Aug 2026 23:52:38 +0000

Local SEO begins on your website. I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles set up. But like many small business owners, he had no idea what to […]

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What Makes Your Business Different?

Giselle Aguiar — Mon, 03 Aug 2026 23:38:19 +0000

How is your business different from the other guy down the street who does what you do? Or the other business that comes up in Google or AI chatbot searches for your same keywords, questions, and phrases? What’s Your USP? Before you can start marketing your business, you need to identify what your Unique Selling […]

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Tips on How to Benefit from Optimizing Your Content Marketing Now

Giselle Aguiar — Thu, 30 Jul 2026 19:19:52 +0000

You may be asking yourself, “What is Content Marketing?” The short answer is blogging. It’s also producing podcasts and visuals, like videos, infographics, and animations. Nevertheless, blogging on your website is the foundation for effective digital marketing and search engine optimization (SEO). Additionally, content marketing is how you build your following on social media networks […]

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How to Use LinkedIn to Build Authority, Trustworthiness, and Credibility

Giselle Aguiar — Wed, 29 Jul 2026 19:05:08 +0000

Did you know that LinkedIn is one of the top 5 sources cited by AI Answer Bots? In the last year, LinkedIn has increasingly been cited as a credible source of information, and the AI Answer Engines cite the people or companies sharing it. Besides Reddit, YouTube, and Wikipedia, LinkedIn is usually one of the […]

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How to Gain Exposure with What Will Be Trending in August

Giselle Aguiar — Fri, 24 Jul 2026 21:55:43 +0000

For retailers, it’s back-to-school time. So, besides that, what’s going to be trending on X (formerly Twitter) (and the other social networks) in August? How to Use this List to Take Advantage of What’s Trending “Month” observances usually trend the first week. However, you can use it during the whole month. The “week” observances usually […]

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How Effective Is Social Media for Generating Quality Leads?

Giselle Aguiar — Tue, 14 Jul 2026 21:13:04 +0000

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience, and perseverance. Yes, the 9 Ps of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off the cuff, or trying to take shortcuts. […]

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B2B vs B2C Which Social Network Should You Use?

Giselle Aguiar — Tue, 14 Jul 2026 21:02:23 +0000

Since each social network has a different audience, you need to consider the type of company you are to better reach your target market. Not taking time to determine this results in marketing that doesn’t work, time wasted, and frustration. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, […]

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5 Reasons Why your Social Media Marketing isn’t Working

Giselle Aguiar — Tue, 14 Jul 2026 19:52:35 +0000

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Are you frustrated because your marketing efforts aren’t working? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your […]

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Social Media: How to Grow Your Following, Exposure, and Reach!

Giselle Aguiar — Tue, 14 Jul 2026 19:16:20 +0000

The best way to grow a social media following is still organically, not paid. You never want to buy followers. They are fake accounts, and the networks regularly purge fake and bot accounts. You also don’t want to spend valuable ad money to grow your following. Moreover, it’s a waste of money. Followers are finicky. […]

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