AZ Social Media Wiz

Should I have a Blog on my Website?

Giselle Aguiar — Mon, 06 Jul 2026 23:07:54 +0000

You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely! If you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original, and helpful content you […]

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How to Promote Events Using Social Media: Before, During & After

Giselle Aguiar — Mon, 06 Jul 2026 23:01:36 +0000

Events are fun to plan, and one thing’s for sure: you want the event to be successful. The last thing you want is to spend time planning the party and have no one show up. I’ve enjoyed helping several clients promote grand openings, conferences, and concerts. Whatever your event might be: a seminar, webinar, open […]

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What is Social Proof and Why Do You Need It?

Giselle Aguiar — Mon, 06 Jul 2026 22:47:26 +0000

Social Proof is the positive influence when people find out that others are doing something. This includes shout-outs, reviews, recommendations, and sharing of your quality content. What exactly does Social Proof mean? For example, one of my clients, Simply Smashing Rage Room, several years later, is still following my advice and giving customers who check […]

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Blogging 3x a Week Increases Website Traffic: Here’s Proof

Giselle Aguiar — Mon, 06 Jul 2026 22:18:31 +0000

Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.

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How & What Should I Post on Social Media to Get Results?

Giselle Aguiar — Mon, 06 Jul 2026 22:05:47 +0000

You've done your research. You've determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.

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Are You Making these Digital MARKETING MISTAKES?

Giselle Aguiar — Tue, 30 Jun 2026 17:53:00 +0000

April 2025 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Digital marketing mistakes made by well-meaning small business owners who attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? […]

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What You Need to Know about Creating BUYER PERSONAS

Giselle Aguiar — Mon, 29 Jun 2026 18:45:38 +0000

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here are some examples of target markets or buyer personas to give you […]

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Content Marketing 101: What it is and How it Benefits Your Business

Giselle Aguiar — Fri, 26 Jun 2026 19:10:42 +0000

You may be asking yourself, “What is Content Marketing?” The short answer is blogging. It’s also producing podcasts and visuals, like videos, infographics, and animations. Nevertheless, blogging on your website is the foundation for effective digital marketing and search engine optimization (SEO). Additionally, content marketing is how you build your following on social media networks […]

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The New 4Ps of Marketing: Using Persuasion to Win with AI

Giselle Aguiar — Thu, 25 Jun 2026 21:12:38 +0000

Back in the day of pre-Google marketing, marketing students learned the “4 Ps”: Product, Price, Place, and Promotion. The Internet and Google Search changed that. Search engine optimization (SEO) became about ranking and showing up on the first page of Google when someone searched for what you had to offer. That became the new “Place”. […]

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How to Take Advantage of What’s Trending on X/Twitter

Giselle Aguiar — Wed, 24 Jun 2026 00:38:38 +0000

Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate X because they don’t understand it. X is like a never-ending news ticker. It’s what’s happening right now in real time. At any given moment on X, one can see what’s […]

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