AZ Social Media Wiz

How to Set SMART Goals For Marketing Success

Giselle Aguiar — Fri, 01 May 2026 23:42:39 +0000

It’s been said that if you fail to plan, you plan to fail. Given that, when you plan your marketing, what are you planning for? Success, right? Well, how do you know when you’ve achieved it? That’s where goal setting comes in. Furthermore, success means different things to different people. That’s where SMART Goals come […]

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How Free is a Free Website? Is it a Good Place to Start?

Giselle Aguiar — Fri, 01 May 2026 23:35:57 +0000

A low-priced or free website is ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just because of their site-builder structure — to make it super easy to use — you forego or lose vital search engine optimization (SEO). Obviously, that’s a MAJOR factor in today’s digital […]

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Marketing on Social Media with no Tactical Plan is Wasted Effort

Giselle Aguiar — Fri, 01 May 2026 23:23:44 +0000

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Likewise, if you attempt to do your social media marketing without a tactical plan, you’ll waste time and money. Besides that, you won’t get […]

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Videos: Make the Best of the 2 Sides of LinkedIn and Unleash its Power

Giselle Aguiar — Thu, 30 Apr 2026 21:54:19 +0000

LinkedIn is way more than a place for job seekers to network and find jobs. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a completed profile with updated information, as well as a company profile page for your business, increases your trust and credibility factor immensely. […]

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Podcasting: What You Need to Know to Get Started

Giselle Aguiar — Thu, 30 Apr 2026 21:19:50 +0000

Several years ago, I considered podcasting. However, I heard that it takes a lot of planning and that you really need to have 2 people or guests to be successful. With that in mind, I decided not to do one in the digital marketing field. There are several very good social media, content marketing, and […]

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How to Use Visual Marketing to Boost Your Brand and Sales

Giselle Aguiar — Tue, 28 Apr 2026 17:55:13 +0000

Everywhere you look, you see visual marketing: pictures, photos, graphics, animations, and/or videos. For instance, did you know that YouTube videos appear frequently in Google AI Overviews? Plus, how does AI Search fit in? Besides that, what are today’s visual marketing trends, platforms, and tools — including AI? If you want your marketing messages to […]

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What You Need to Know to Build a Website that Works

Giselle Aguiar — Mon, 27 Apr 2026 22:27:02 +0000

I was once asked, “Could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your backup in case your site goes down. And it’s a way to drive people to your website. You have zero control over what happens on Facebook or the other social networks […]

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What is the Right Selling Ratio on Social Media?

Giselle Aguiar — Mon, 27 Apr 2026 19:37:18 +0000

To sell or not to sell: that is the question. What is the right selling ratio on social media? That is, the ratio of selling vs. non-selling posts? Seriously, think about it. When you’re on social media, you don’t want to see ad after ad, after ad, after annoying ad, right? Yet, that’s what businesses […]

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How Often Should You Blog for Marketing Success?

Giselle Aguiar — Fri, 24 Apr 2026 21:55:00 +0000

Blogging, especially now in the age of the AI Search evolution, is a vital function of your business. As part of your content marketing, blogging should be strategically included in your overall marketing plan. Why do you need to blog regularly? Here are the benefits of blogging… How do you make the blog work? Basically, […]

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Do You Want to go Viral? Tell Stories that Provoke Emotions

Giselle Aguiar — Fri, 24 Apr 2026 21:30:35 +0000

Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video on their own, without prompting from the brand. But this is not about the brand, but the power of telling stories that provoke emotions. About […]

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