AZ Social Media Wiz

SEO Best Practices to Increase Website Traffic

Giselle Aguiar — Fri, 12 Jun 2026 22:43:23 +0000

Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. Besides that, now, you’ve got the AI search engines like ChatGPT, Gemini, and Perplexity! The challenge for the small business owner is… “The future of organic search will be shaped by LLMs [Large Language […]

The post SEO Best Practices to Increase Website Traffic first appeared on AZ Social Media Wiz.

What is a Landing Page and What Makes an Effective One?

Giselle Aguiar — Fri, 12 Jun 2026 21:42:36 +0000

You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here’s what you need to know… The Anatomy of […]

The post What is a Landing Page and What Makes an Effective One? first appeared on AZ Social Media Wiz.

How to Find the Time to Manage Your Social Media Marketing

Giselle Aguiar — Fri, 12 Jun 2026 21:29:44 +0000

If I had a dime for each time someone said to me, "There's not enough time in the day to run my business never mind doing social media!", I'd be rich. Yes, Social Media is free to use, but it takes Sweat Equity. Here's a how to manage your day effectively to be able to prioritize, actually get stuff done and not drive yourself insane!

The post How to Find the Time to Manage Your Social Media Marketing first appeared on AZ Social Media Wiz.

Video: The Instagram Marketing Challenge: Tips To Help You Win Now

Giselle Aguiar — Fri, 12 Jun 2026 21:17:05 +0000

Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based business, Instagram offers you unique opportunities to promote your business organically, without paying, to a large audience. Instagram is a great social media network, especially for B2C businesses. Though I’ve seen some B2B companies on there, it’s mostly […]

The post Video: The Instagram Marketing Challenge: Tips To Help You Win Now first appeared on AZ Social Media Wiz.

Video: How to Use BRANDING and Color for Your Online Image

Giselle Aguiar — Fri, 12 Jun 2026 21:08:31 +0000

Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995, and I’ve seen lots of “brands” come and go. Some do well, and some fail miserably. Whether you’re just starting or your business needs a new look, […]

The post Video: How to Use BRANDING and Color for Your Online Image first appeared on AZ Social Media Wiz.

EMAIL MARKETING Still Works! Here’s What You Need to Know…

Giselle Aguiar — Fri, 12 Jun 2026 19:18:21 +0000

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for, as well as some strategies to incorporate. What is an Email Marketing Open Rate? You’re not going to sell anything if people won’t even open […]

The post EMAIL MARKETING Still Works! Here’s What You Need to Know… first appeared on AZ Social Media Wiz.

To Pay or Not to Pay for Marketing? Should You Start Spending Money?

Giselle Aguiar — Tue, 09 Jun 2026 01:01:33 +0000

Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say, “Do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working.” At that point, you’ll know which social platforms are… Then it makes sense to spend […]

The post To Pay or Not to Pay for Marketing? Should You Start Spending Money? first appeared on AZ Social Media Wiz.

How Can Not Blogging Weekly Hurt Your Reputation?

Giselle Aguiar — Tue, 09 Jun 2026 00:07:19 +0000

You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.

The post How Can Not Blogging Weekly Hurt Your Reputation? first appeared on AZ Social Media Wiz.

Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Giselle Aguiar — Thu, 04 Jun 2026 21:22:02 +0000

A small business owner once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s fine to do in one may be a no-no in another. Here’s a rundown of the following best practices. […]

The post Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media? first appeared on AZ Social Media Wiz.

12 Branding Mistakes You Need to Stop Making Now!

Giselle Aguiar — Thu, 04 Jun 2026 21:05:43 +0000

One thing small business owners need to understand is that everything you do online: website, social media profiles and posts, and your Google Business Profile, everything affects how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. And they don’t […]

The post 12 Branding Mistakes You Need to Stop Making Now! first appeared on AZ Social Media Wiz.