tag:blogger.com,1999:blog-32000970672050962872017-08-10T00:13:41.070-07:00Helping professional sports franchises, players, agents, and their sponsors measure and create ROI in social media.Steve Olechowskihttps://plus.google.com/117735268712203121138noreply@blogger.comBlogger94125tag:blogger.com,1999:blog-3200097067205096287.post-53727677561547049742017-07-03T01:19:00.000-07:002017-07-03T01:19:28.769-07:00

The sports and entertainment industry has long used advertising equivalency to measure the value of sponsorship in media.   In television this meant approximating viewership and applying a CPM value, the same way you would buy television commercials. In digital, and especially social media, the advertising industry no longer needs to approximate numbers as most user actions are measurable.  No

Steve Olechowskihttps://plus.google.com/117735268712203121138noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-76478386288453466972017-05-09T16:27:00.000-07:002017-05-09T16:27:05.386-07:00

Everybody loves playlists! Here at Blinkfire we use them daily for several internal tasks and we know our customers also use them to share post collections within their social media and sponsorship teams. They are a simple way to group social content, get inspired and share posts. However, they were missing one obvious thing: they weren't collaborative. A playlist belonged to just one user. Yeah,

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-24656321021856039592017-05-09T16:16:00.001-07:002017-05-09T16:18:03.306-07:00

Most people don't know it, but it's actually been against Facebook's terms of service for some time to promote other brands in your Facebook posts.  You see, most of the social world doesn't like overt endorsements in their social feed, so Facebook decided the best way to deal with such things is to have publishers tag the brands that are promoted in the posts, so instead of being underhanded

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-85984419611415026922017-05-09T15:19:00.002-07:002017-05-09T15:19:45.884-07:00

The 2017 MotoGP World Championship started in Qatar one month ago. Hundreds of thousands of fans attended each race, and nearly 6 million people watched on TV the last race of the 2016 championship. These outstanding figures are mirrored on social media. As with most professional sports, motorcycling has a massive social following. MotoGP's Facebook page borders on 12 million fans at the

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-21810377231982667502017-04-05T03:26:00.000-07:002017-04-05T03:26:15.880-07:00

We read a lot these days about Artificial Intelligence, or AI for short. It's a buzzword for sure, and there's also a lot of noise in the press about how AI will be the downfall of civilization, leading us to some dystopia where ethical decisions will be decided by computers. Well, maybe in the future, but we aren't there yet. There are plenty of more simple, practical uses being developed today

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-59373557733469364642017-03-06T00:18:00.000-08:002017-03-06T00:18:10.833-08:00

We have a new social network on Blinkfire! Some time ago we told you about the boom of Chinese soccer and the addition of Sina Weibo to our system. Now we have done the same with Vkontakte (ВКонтакте) or VK for short. VK is the largest European social network. It was born in Saint Petersburg in 2006 and it has amassed 95 million active users since then. It is particularly popular in Russia,

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-38318417866993582042017-02-27T00:13:00.001-08:002017-02-27T00:13:43.996-08:00

We have often mentioned how social media has changed the landscape of sports information. Now it's no longer about the two or three hours surrounding a game, and teams produce content about what happens every day of the week while players train, travel or attend events. However, no one can deny the importance of game days in the general exposure that sports clubs generate for their main partners

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-55124670190490286332017-02-13T20:45:00.001-08:002017-02-14T01:37:38.606-08:00

We often get the question: "Is your dashboard done?"   HA!  Our dashboard is never done.  You subscribe once, you get new features all the time. That's how Software as a Service works! This time we've added a new section inside the Media Kit report that can be very useful when you need to design new social media strategies. This new section is called Branded vs Unbranded posts and it provides

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-31462232301721388372017-01-31T05:46:00.000-08:002017-01-31T05:46:59.427-08:00

We have talked before about the benefits of linking your Facebook account to Blinkfire and enjoying extra data from Facebook Insights directly on our platform. Today we are writing to let you know that we have just released a new feature that integrates Facebook link clicks on your Sponsorship report. Now you can see how many times users have engaged with links in your Facebook posts. As

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-90307819211214516132017-01-18T08:14:00.000-08:002017-02-15T02:04:37.562-08:00

1. Broadcast TV is going to die Well, I've already written on this, but I'll say it again. Television is a declining medium. That we all know is true. The mistake I see rights holders making again and again is pinning future sponsorship deals on television numbers. Every medium performs differently than the previous analog. User interactions are much different than social interactions. OTT and

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-13456393148539609302017-01-04T06:12:00.000-08:002017-01-05T01:54:47.724-08:00

You know we love to keep you posted about all our new tools and features.  Really.  We do. However, we have a new report that we haven't told you about until now. Yep.  One slipped through the cracks. It's our Worldwide Media report, that gathers the mentions related to a team or league that have appeared on the social channels of media companies. The analysis takes into account the keywords

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-39790700335802885782016-12-01T01:17:00.002-08:002016-12-02T10:58:42.537-08:00

For the last two years we have worked very hard to improve our platform and offer our customers useful tools in their day-to-day tasks. Over time we came to realize that we needed to reinvent our user interface and navigation flow to better suit the need of our most important users, all of you. Starting right about now (the funk soul brother), all our users can enjoy our new and improved UI,

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-4123923425370064172016-11-15T19:28:00.001-08:002016-11-15T19:28:21.780-08:00

Premier League clubs have been authorized to start selling advertising space on their shirt sleeves. They got the go-ahead a couple of weeks ago and there's already talk about how much they could secure in these deals. Most sources value the economic potential of sleeves sponsorships at approximately 20% of the value of the main sponsorship deal, which seems pretty accurate according to

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-20782901537973344462016-11-01T18:46:00.000-07:002016-12-30T01:26:23.035-08:00

Do you remember our Content Search? And our Playlists? Great! Now we have combined both features. But let's start from the beginning: our Content Search recently changed its name to Custom Reports. This new designation better reflects what our customers use it for. Other than the new name, this powerful tool works just as it did before. It was already possible to save and export your search

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-23401557439502715952016-10-27T15:40:00.000-07:002016-10-27T23:42:24.283-07:00

On October 17 Liverpool FC and Manchester United, two historical Premier League clubs, clashed at Anfield stadium. That highly anticipated game was used to raise awareness about avoidable blindness through Seeing is Believing, an organization created by Liverpool's main sponsor, Standard Chartered. During the match, Liverpool wore a special home shirt emblazoned with the Seeing is Believing

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-12835926042161960292016-10-21T02:31:00.001-07:002016-10-21T02:31:45.164-07:00

Several months ago we introduced our Blinkfire Index, the score we give every athlete in our system depending on their social influence and activity. On each player page users can see a badge with that player's score and there is also a ranking showing who are the 100 athletes with the highest score. That ranking shows athletes from all sports, but now we have added a little sports selector at

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-64797039299866998162016-09-30T07:06:00.001-07:002016-09-30T07:06:12.891-07:00

On October 18th and 19th, the city of Santiago de Chile will host the first edition of the Euro-Latam Sports Marketing Summit, an ambitious event attended by clubs such as Boca Juniors, River Plate, Valencia CF, Racing Club, Cerro Porteño, Peñarol, Santos and Universidad Católica. Our very own Daniel Roca will take part in the first block of the event, focused on the growing role of new

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-8841540209322624972016-09-03T04:14:00.000-07:002016-09-03T04:14:47.521-07:00

Lannisters always pay their debts – and here at Blinkfire we always deliver on our promises. When we first announced our Compare Tool we told you that we would keep working to improve it and that's just what we've done: first we expanded up to four the number of entities to compare, then we added the possibility of filtering by dates, and now we  have made this tool a lot more convenient. Now

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-40610553632721982122016-08-26T07:19:00.001-07:002016-08-26T07:19:39.506-07:00

We've been at this for a few years now, and although if you are a licensed user you can dig around in our data through either Custom Reports (what we used to call Search) or your own reports, we often get asked why we don't do more "researchy" industry reports for the community at large.  The short answer is we're a software platform, not a research company, but that doesn't mean we don't know

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-30623638077299690062016-08-04T01:21:00.002-07:002016-08-04T01:21:26.201-07:00

It’s no secret that one of the main sources of income for top-level teams are sponsorships. Teams often get millions of euros from companies that want to associate their brand to the teams' triumphs and get media exposure.Not so long ago that exposure was limited to the weekly broadcasting of matches and what print media published daily, but the landscape of sports information has changed

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-43765066513328706952016-07-20T13:38:00.001-07:002016-07-27T09:07:10.708-07:00

As customers continue to discover the New World of tracking digital engagement in real time, one of the most surprising things to our customers is the ability to also benchmark against other rights holders and brands.   After all, most social engagement data is public via social media networks, so gone are the days of having to hire a research consultant to give you valuations against your

Steve Olechowskihttps://plus.google.com/117735268712203121138noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-87376952268709829222016-07-20T06:09:00.000-07:002016-07-20T06:09:03.933-07:00

It's not the first time we have mentioned the importance of media companies in the sports sponsorship landscape. While it's true that this importance was much bigger before the age of Internet and social media, we can't forget that media companies have millions of followers on their social channels and that they post a lot of visual content every day. The Branded Media Exposure dashboard, our

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-79783050305742365792016-06-09T19:37:00.001-07:002016-07-20T13:37:15.474-07:00

Every day while talking to prospective rights holders and sponsors, we can determine within a few seconds how far that team has made the transition from the "old sponsorship world" to "digital sponsorship world".  It's based on the questions they ask and the way they go about planning for pricing and selling sponsorships.   Has your organization made the switch and have the right people in

Steve Olechowskihttps://plus.google.com/117735268712203121138noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-8258292222260549142016-05-22T23:57:00.002-07:002016-05-23T00:15:01.025-07:00

It's a fact: quality sports results have a direct positive effect on the social engagement of teams and athletes. As a corollary, exposure received by their sponsors and partners benefits from this positive growth. Never was this more clear than with Leicester City’s amazing Premier League season. Their on-pitch success brought skyrocketing engagement for their their primary sponsor, King Power,

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0tag:blogger.com,1999:blog-3200097067205096287.post-61637147571356441732016-05-16T06:51:00.003-07:002016-05-16T06:51:47.030-07:00

Last February Facebook announced one of the most important changes in their history. The iconic 'Likes', the main interaction among Facebook users, evolved to give way to what they called 'Reactions'. Since then we can go beyond liking a post: we can love it, we can be surprised or amused by it, we can get sad or even angry. A range of emotions that now makes its way to Blinkfire Analytics.

Christian Olivareshttps://plus.google.com/103671685993156033131noreply@blogger.com0