Music Marketing Trends to Expect in 2025:

By: Randall Peery

AI, Virtual Experiences, Social Commerce

As we approach 2025, the music marketing landscape continues to evolve at a rapid pace. From artificial intelligence to immersive experiences, here are the key trends that will shape how artists and labels connect with their audiences in the coming year.

If you have not begun to incorporate AI into your business, now is the time to start.

1) AI-Powered Personalized Marketing Campaigns

The integration of AI in music marketing is moving beyond basic automation. Artists and labels are now using AI to analyze listener data and create hyper-personalized marketing campaigns. This technology helps predict which tracks will resonate with specific audience segments and determines the optimal timing for releases and promotions. Expect to see more sophisticated AI tools that can generate customized content and promotional materials while maintaining authentic artist branding.

2) Social Commerce Integration in Music Streaming

The line between social media, e-commerce, and music streaming will continue to blur. Platforms are increasingly incorporating one-click purchasing options for merchandise, concert tickets, and exclusive content directly within the listening experience. This seamless integration makes it easier for fans to support their favorite artists while creating new revenue streams for musicians.

3) Virtual Reality Concert Experiences

While live shows remain irreplaceable, virtual reality concerts are becoming a legitimate complementary offering. Artists are creating immersive VR experiences that go beyond simple live streaming, offering interactive elements and unique perspectives impossible in traditional concerts. These experiences serve as both marketing tools and revenue generators, especially for reaching global audiences.

4) Short-Form Video Optimization

The dominance of short-form video content shows no signs of slowing down. Success in 2025 will require sophisticated strategies for platforms like TikTok, Instagram Reels, and YouTube Shorts. Artists need to focus on creating “sound-first” content that’s both engaging and easily repurposable across multiple platforms while encouraging user-generated content.

5) Web3 and Music NFTs 2.0

The next generation of Web3 music marketing will focus on utility rather than speculation. Smart contracts and blockchain technology will enable new forms of fan engagement, including fractional royalty ownership, exclusive access to content, and community governance rights. These tools will help artists build stronger, more engaged fan communities.

6) Collaborative Marketing Through Cross-Genre Partnerships

Breaking down genre barriers will become increasingly important in 2025. Successful marketing campaigns will leverage unexpected collaborations between artists from different genres, creating buzz and helping both acts reach new audiences. This trend extends beyond music to include partnerships with brands, gaming platforms, and other entertainment sectors.

7) Environmental Impact Awareness

As sustainability becomes more crucial to consumers, music marketing will need to address environmental concerns. This includes promoting eco-friendly merchandise, carbon-neutral touring practices, and sustainable streaming initiatives. Artists who effectively communicate their environmental commitment will resonate strongly with conscious consumers.

Conclusion

The music marketing landscape of 2025 will reward those who can balance technological innovation with authentic artist-fan connections. Success will require staying adaptable and embracing new tools while maintaining genuine engagement with audiences. Keep these trends in mind as you plan your marketing strategy for the coming year.

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Top EDM Hits 2024: Best EDM Music 2024 (EDM Remixes, Phonk & House 2024)

Dive into the electrifying beats of 2024 with this curated playlist! From euphoric house anthems to pulsating remixes, these tracks define the year’s electronic dance music scene.

Highlights:

Thank You (Not So Bad) – Dimitri Vegas & Like Mike, Tiësto, Dido, W&W: This track has been dominating the charts and dance floors with its catchy melody and powerful vocals.
Never Going Home Tonight – Martin Garrix & Sem Vox: This high-energy big room track is perfect for any festival or club setting.
I Don’t Wanna Wait – David Guetta & OneRepublic: This collaboration between EDM and pop icons is a surefire hit with its anthemic chorus and uplifting melody.
Whatever – Kygo & Ava Max: This tropical house track is perfect for summer vibes with its catchy beat and Ava Max’s powerful vocals.
2 Times – Dimitri Vegas & Steve Aoki, Ann Lee, Sound Of Legend: This energetic track is a collaboration between two of the biggest names in EDM and is sure to get the crowd moving.
Get ready to groove, reminisce, and discover the sounds that defined 2024!

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Music Marketing Trends to Expect in 2024:

By: Randall Peery

NFT, Immersive Experiences, Data

As the music industry continues to evolve, staying informed about the latest trends and innovations in music marketing is essential for success. In this comprehensive guide, we’ll explore the most impactful trends shaping the landscape of music promotion in 2024. Whether you’re an artist, manager, or music marketer, these insights will help you navigate the ever-changing world of music promotion.

If you have not begun to incorporate AI into your business, now is the time to start.

1) Immersive Experiences

With advancements in virtual reality (VR) and augmented reality (AR) technology, immersive experiences are becoming increasingly prevalent in music marketing. From virtual concerts to interactive music videos, artists are leveraging immersive technologies to engage fans in new and exciting ways. Imagine transporting your audience to a virtual concert venue where they can experience your performance from the front row, all from the comfort of their own homes.

2) Blockchain and NFTs

The integration of blockchain technology and non-fungible tokens (NFTs) is revolutionizing the way music is monetized and distributed. Artists can now tokenize their music, artwork, and merchandise, creating unique digital assets that can be bought, sold, and traded by fans. Imagine releasing an exclusive NFT album cover or a limited-edition song as a collectible digital asset. The possibilities are endless, and it’s a trend worth exploring.

3) Data-Driven Marketing

Data analytics and machine learning algorithms are empowering marketers to gain deeper insights into audience behavior and preferences. By leveraging data-driven strategies, artists can personalize their marketing efforts, target specific audience segments, and optimize campaign performance for maximum impact. Imagine tailoring your social media ads based on individual fan preferences or predicting which cities are most likely to attend your next tour.

4) Live Streaming Evolution

Live streaming continues to be a dominant force in music marketing, but with new innovations emerging. From interactive live performances to shoppable livestreams, artists are finding creative ways to engage fans and drive revenue through live streaming platforms. Imagine hosting a live Q&A session with your fans, where they can purchase exclusive merchandise directly within the stream.

5) Voice Search Optimization

With the growing popularity of voice-activated devices and virtual assistants, optimizing content for voice search is becoming increasingly important. Artists can improve their discoverability by optimizing their website, social media profiles, and music metadata for voice search queries. Imagine fans asking, “Play the latest track by [Your Artist Name]” on their smart speakers, and your music being the top result.

Conclusion

As we look ahead to 2024, the landscape of music marketing is evolving at a rapid pace, driven by technological advancements and shifting consumer behaviors. By staying informed about the latest trends and embracing innovative strategies, artists and music marketers can position themselves for success in the music industry. So, dive into these trends, experiment with new approaches, and seize the opportunities that lie ahead in the world of music marketing in 2024.

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Top EDM Hits 2023: Best EDM Music 2023 (EDM Remixes, Phonk & House 2024)

Dive into the electrifying beats of 2023 with this curated playlist! From euphoric house anthems to pulsating remixes, these tracks define the year’s electronic dance music scene.

Highlights:

“Where You Are” by John Summit & Hayla: A celestial house track that embodies unity and connection on the dancefloor.
“&ME & Black Coffee – The Rapture Pt.III”: Layers of lush piano melodies and rousing rhythms, sprinkled with South African magic.
“This Version of You (Joseph Ray Remix)” by ODESZA: Sublime deep house that mirrors profound depth and emotion.
“TAKE IT OFF” by FISHER & Aatig: The ultimate summer anthem that took the dance music scene by storm.
Get ready to groove, reminisce, and discover the sounds that defined 2023!

Listen to the playlist here

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Music and Cannabis: Unlocking the Power of Creative Collaboration in Marketing Campaigns

By: Randall Peery

Music, Cannabis, & Marketing

In recent times, the relationship between music and cannabis has been a hot topic of discussion. From musicians creating and promoting cannabis-related merchandise to cannabis companies sponsoring entire music festivals, the two industries have formed a powerful bond. This creative collaboration has opened the door to a world of new opportunities for marketing campaigns, allowing brands to combine the emotive power of music with the rapidly expanding cannabis industry to create powerful experiences that stand out from the competition and resonate with their target audience.

One of the most successful examples of this collaboration is the “Stoner Sloth” campaign launched by the New South Wales (NSW) government in Australia. This campaign used an animated stoner sloth character to send a message to teenagers about the dangers of using cannabis, and was accompanied by an original soundtrack featuring a variety of musical genres, such as hip-hop, jazz and rock. This clever use of music was highly praised for its creative execution, and the campaign was a great success in terms of engagement and social media sharing.

In addition to the “Stoner Sloth” campaign, there are numerous other ways marketers can use music and cannabis to create powerful campaigns. For example, brands can team up with artists to create exclusive cannabis-themed merchandise that fans can purchase, or sponsor music festivals and events to leverage the power of live music to reach a wider audience. Furthermore, brands can also create interactive experiences that bring together music and cannabis, such as virtual reality concerts, or special cannabis-themed events with music performances and educational talks.

By unlocking the potential of creative collaborations between music and cannabis, brands can create memorable experiences that stand out from the competition and leave a lasting impression on consumers. This type of marketing can help brands build an emotional connection with their target audience, and effectively communicate their message in an engaging and impactful way.

These creative collaborations have the potential to be extremely powerful. Not only can brands use music to create memorable experiences for their target audience, but they can also use cannabis as a platform to educate and inform consumers about the potential risks associated with its use. Furthermore, brands can use music and cannabis to create exclusive merchandise, sponsor music festivals and events, and create interactive experiences that bring together the two industries. By leveraging the power of music and cannabis in marketing campaigns, brands can effectively communicate their message and build an emotional connection with their target audience.

The key to success in music and cannabis collaborations is creating an engaging and impactful experience that resonates with the target audience. Brands should take advantage of the emotive power of music and the potential of cannabis to create memorable campaigns that are tailored to their target audience. Additionally, brands can use music and cannabis to create exclusive merchandise, sponsor music festivals and events, and create interactive experiences to further engage their audience. By leveraging the power of music and cannabis, brands can effectively communicate their message and build an emotional connection with their consumers.

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Music Marketing Trends to Expect in 2023:

By: Randall Peery

AI/AR/VR, Web3, Creator Monetized Communities

As 2022 comes to a close and we welcome in a new year something seems to be clear, the internet has matured and we are in a new era of monetized immersive music marketing ecosystems.

We are now moving into the future of the music industry and it will demand that you step up your digital marketing presence and upping your marketing toolkit by using data to find out who your target audience really is, nurturing them, and then converting them to paid subscribers by offering bonuses such as Interactive Media around micro-moments, VR concerts.

If you have not begun to incorporate AI into your business, now is the time to start.

1) Immersive Tech like AR and VR

Immersive tech like AR and VR will gain traction among music marketers as hardware, such as the Oculus, becomes more widely adopted and more brands come on board. Advertisers are also taking note of this boom with ad dollars shifting.

2) AI & Data

Leveraging data is increasingly important and doing so in a transparent and ethical way. Universal Music Group recently unveiled a new artist data portal to help artists and their teams deepen their understanding of their fans. Smarter data use will set you up for success in regards to nurturing your brand communities and many other important marketing tools that play into your holistic music marketing plan such as paid ads.

We are also seeing data being used to break new artists as algorithms become smarter. Another important tool for this is Shazam, if a song has good numbers on the platform, the algorithms in the Apple Music, Spotify and Amazon Prime ecosystems will know and that track will be added to MORE playlists making the track evermore popular. Yes, at this point, the growth of the song is geometric and will potentially go “viral”, which is key with promoting your music.

3) Video

Video marketing is an essential part of the image and brand that is portrayed to fans. Poor music video quality or not incorporating video is negatively impacting your success.

YouTube videos have been the leader for a while and thus you should have a strong presence with a fully branded channel.
As Gen Z starts to become the digital marketing focus it will be increasingly important to have a strong strategy on Tik Tok to get your fans to engage.
Don’t discount these newer platforms when planning your next lyric video, they have proven the success of helping artists exceed their music promotion goals, such as Lil Nas X.

4) Creator Monetized Communities

Once you have a solid understanding of who your audience is, it’s important to nurture this group as they are your ‘day-one’s’ and will become the most valuable digital marketing tool. Facebook has been adding more features to their groups which allows for a great place to reach your community, as well as traditional email marketing.

Your owned channels such as your website and apps are crucial for d2c as it will allow you to take ownership of your data and cut through the noise of algorithms. By doing so you set your brand up to be a lifestyle brand that people want to be associated with and will pay money to be a member which is key to market your music.

5) Personalization

Digital advertising has surpassed marketers and thus we will be relying more on AI and machine learning technology to deliver dynamic personalized ads to the right customer, at the right time, at the right place to make a conversion. Although this technology can be borderline creepy and has had its issues brought to light over the past few years through press reports specifically around Meta advertising, it is still imperative to be using.

When done correctly people actually enjoy it, for example, Pandora has taken a cue from Spotify’s personalized playlists and rolled out a personalized user interface. Using AI to personalize your advertising and data to find your audience you will be set up for success in achieving the ultimate goal of a brand influencer community.

6) Micro-Moments 

Mobile is dominant and moving into 2023 it will be important to get creative and start taking advantage of micro-moments. Micro-moments are impulse decisions that are made based on the fear of missing out or other reasons.

The primary example of this is shoppable social media feeds, and this will start to be combined with video and AR/VR for the ultimate experience.

7) New Faces of the Music Industry

We are no doubt in for a new era of music marketing, technology, and media with the new year and with that brings fresh faces and competition to the forefront.

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PVRP Ghost’s EDM mix features tracks from Griz, Lane 8 and more electronic music! #Discover PVRP Music Live: 2020 NYE ft. Gawtbass! Enjoy! @pvrpghost | @pvrpmusic

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Guest Mix Bio:

Gawtbass is one of the original trap producers in the dance music space. In 2014-15, he gained #1 position on the charts in #EDM Trap music all around the web still quite a new thing back then, and was an integral part of a musical revolution as the genre began to grow.

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Click HERE to RSVP, and check out the Facebook Event for more info!

Set Times:

Click HERE to RSVP, and check out the Facebook Event for more info!

~ LINEUP (alphabetical) ~
Pride Stage:
Abysso Ailow, Ben Alessi, BVDxBEAR, Ducka Shan, Ｄ３ｖｉｎｉｔｙ, Frida K Rodriguez, GhostDragon, Glass Battles, Inukshuk, Joey William Suarez & Jaki Nelson, Kaleena Zanders, Longer Days, Mikel Ho, NotLö, DJ Nuzzles, Paige, Steff da Campo, Vaance, Vibe Tribe NY, Von, Vybrant Vibes, Xeno

Rainbow Stage:
Autumn Leilani DJ/Producer, Baths (DJ Set), Biianco, Bobby Newberry, Courtney Paige Nelson, Drinker, D-Nice, Empath Eyes, Fab the Duo, Gia Woods, Jesediah, KTJ & CARLY, Lucy Daydream, DJ Nela, REYNA, Somaya Gupta, Spencer Ludwig, Zee Machine

Live on Twitch @ 12:00 PM PT, June 27th

PVRP Music’s soundtrack to your Summer 2020 ft. KIKIBØI; EDM mix podcast, bass, dubstep, techno, and house! We have now launched a new segment of our show where we will be featuring dance music DJ’s and producers with a guest DJ mix. Our first guest DJ is Russian techno producer, KIKIBØI!

PVRP Ghost’s EDM mix features tracks from Chris Lorenzo, Diplo and more electronic music! #Discover PVRP Music Live: Summer Sanity 2020! Enjoy! @pvrpghost | @pvrpmusic

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Guest DJ Bio:

KIKIBØI, known as Dimitry Goriainov, is a dj and sound producers from Moscow (Russia). Started music career playing guitar in indie-rock bands of Saint-Petersburg (OTOMOTO, More&Relsy), soon he realize, that loves electronic and techno music as well. He started producing his own tracks. Now his experience as a DJ and sound producer more than ten years. 2016-2017 was busy years: KIKIBØI played gigs in many countries of Europe and ten his tracks was released on several labels:

• Single ‘Orthodoxy’ [Subwoofer Records] beatport.com/track/orthodoxy-original-mix/10860020
• EP ‘Behaviour Modification’ [Subwoofer Records] beatport.com/release/behaviour-…dification/2343337
• EP ‘Dead Put-In’ [Subwoofer Records] beatport.com/release/dead-put-in/2234778
• Single ‘Juche’ [Spliced Vinyl Recordings]
  beatport.com/track/juche-original-mix/9278850
• EP ‘Capitalism Is The Antichrist’ [Play Techno Records]
  beatport.com/release/capitalism…antichrist/1680222
• EP ‘Hyperactive’ [Black Delta Records]
  beatport.com/release/hyperactive/1672735
• Single ‘Meferezius Grosso’ [Black Delta Records] beatport.com/release/everybody-…-the-house/1625326
• Single ‘Jesus Gonna Come’ [Big Star Records] itunes.apple.com/us/album/jesus-g…ingle/1061538510

– Facebook Fan Page

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– Youtube

– Instagram

– Beatport

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By: Randall Peery

Live Events Safety Precautions, New Revenue Streams, Livestream Monetization

The past few months have been quite surreal and have had devastating effects across industries with one of the hardest hit being the live events business. While we may be starting to see the light at the end of the tunnel we still have some work to do and with that comes many changes. The live events industry will see new safety precautions, new distribution models have popped up that allow creators to engage with their fans more. These changes have also created new revenue streams from tipping to sponsorships.

The music industry is constantly evolving and many trends we are seeing now have been well underway but now COVID-19 has forced businesses to accelerate their plans.
Be flexible, be adaptable, be creative, be entrepreneurial.

1) Livestream Sponsorships

Event sponsorships have always been a highly effective way for brands to authentically connect with consumers through shared passions such as sports and music. With mass gatherings on pause, there are now millions of dollars at stake that brands now need to reallocate to reach their target audience. Livestreams is the perfect way to do so as this is a win-win as it provides a way for creators to monetize their streams and for brands to continue reaching their audience.

DoorDash sponsored Diplo and Dillon Francis’ DJ mixes with a perfect integration that wasn’t sales-driven and gave the viewers an additional reason to tune and to feel good about doing so. In partnership with Feeding America, DoorDash gave a meal to a family for each person who tuned into the livestream.

2) Livestreams & Tipping

In China, virtual tipping provides a widespread, legitimate revenue stream for artists. Some think the pandemic will help normalize the practice in the US. As the pandemic has shut down economies across the globe, many artists are asking fans directly for cash — and music companies like SoundCloud and Spotify have added features to help them do so. While the “virtual tipping” common in China has long provided a way for users to support their favorite creators on music streaming platforms and social-networking apps like WeChat, those methods have yet to take off in Western markets. Facebook has also announced plans to help creators monetize their livestreams through virtual events.

The industry has rallied around its community with several funding efforts available to people whose incomes have been affected by coronavirus. These include significant donations from Universal Music Group (UMG), Live Nation Entertainment, as well as streaming giants such as Spotify, Amazon Music, TIDAL, YouTube Music and countless others. China’s largest music platform, Tencent Music Entertainment, is also joining efforts through its parent company.

3) 82% of Festival-Goers ‘Feel Confident’ To Return To Live Events After COVID-19 Lockdown Is Lifted

Around 82% of music fans “would feel confident” attending a festival within one to six months after the COVID-19 lockdown ends.

Furthermore, within that group, 66% would feel confident enough to attend within one to three months, while 30% would happily do so immediately after lockdown is lifted.

That’s according to a report published by UK-born festival ticket and travel booking platform Festicket, which surveyed over 110,000 festival-goers from countries such as the UK, France, Germany and the Netherlands.

Day festivals topped the list of events respondents indicated that they are happy to return to first once lockdown is lifted but around 70% said they’d also happily go to a weekend festival.

Meanwhile, 59.5% of people said they would feel confident attending music events in their own country and globally in 2021.

Additionally, 75% of festival-goers are confident that 2021’s season will be unaffected and that they’d feel confident booking tickets for 2021 events within the next two months.

Similarly, festival-goers believe they’ll still spend big on their future festival trips, with 34% saying they’ll spend between €250-€500, while another 24% said they’ll spend more than €500.

The survey also found that festival-goers expect live events to introduce safety measures such as hand sanitizing stations, operating at a reduced capacity, and offering free cancellation on tickets.

Over 82% of festival-goers said that free cancellation would be a key consideration when booking future events.

4) Live Events & Safety Precautions

Eighteen months, possibly two years.

Barring a successful and widely available COVID-19 vaccine, that’s how long several music business insiders say it may take for the concert and touring business to return to a modicum of normalcy.

For now, shows will look like the first socially distanced concert that happened early this week. The hope is to undersell large venues, for social distancing. One agent at CAA floated the idea of an artist performing multiple times in a day, instead of one big show, with open-air venues likely to be the first to open. Since it will be hard for artists to tour based on some states still being in quarantine while others open up, there is a possibility of long term residencies at a certain venue being thrown around.

As for ticket prices, there is a belief that due to the possible recession and fans’ hesitance to attend shows, ticket prices will need to be lowered. The comparison was made to the 2008 recession in the U.S. where ticket prices were lowered 5% – 8%. There is an argument where larger acts who will need to book more intimate venues, can end up charging more for the unique experience. Although, it’s hard to say what fans will go for until they try.

There will be a heavy focus on sanitation and health checks. There will be temperature checks upon entry. Face masks and testing stations will become the norm of the concert experience for a while. Hand-sanitizer stations will be everywhere. One part of the concert experience that is likely to not come back for a while is the meet and greet experience.

The other big change is how artists are paid. The days of guarantees for artists look to be on hold. Instead of upfront payments, more artists are taking a split of the box-office, adding a lot of risk to touring, with one agent noting that it is going to be a “multi-year process” to get the health of the industry back.

Among the recommended guidelines:

• Hand-washing every hour, as well as after sneezing, mopping, smoking, eating, drinking, and other select activities.
• Required masks.
• Sanitizing door handles, sink faucets, soap dispensers, elevator buttons, phones, water fountains, vending machines, trash bins, and computers, among many other things.
• Stagger lines into venues so patrons don’t have to cluster in lines.
• Temperature screening for every customer.
• Clear protective shields for will-call and box-office windows.
• Employers must provide paid sick leave. When employees can’t stay six feet away from others, they should form work teams “in which people routinely work together, but they keep their distance from everyone else.”
• Educate fans “in a word, everywhere,” including mobile apps, ticket-selling sites, and social media.

5) Evolving Business Model

6) Advertising Spend 

The music industry is also subject to reductions in advertising spending that are happening worldwide. A survey by the Interactive Advertising Bureau shows that around a quarter of media buyers and brands have paused all advertising for the first half of 2020, and a further 46% have reduced spending. This, combined with an approximate one-third reduction in digital ad spending, will affect ad-supported music channels – and therefore both total industry revenue and individual income for artists. Spotify announced that it missed its first-quarter advertising targets in light of changes to ad budgets.

7) Distribution & New Ways to Engage Fans

Streaming in the U.S. is actually down by 9.9% during the first four weeks of quarantine compared to the first 10 weeks of the year. In the meantime video streaming, YouTube, and television viewing has gone through the roof.

What this means is that auto commute time listening has more of an effect on streaming usage than anyone expected, and when given the choice, consumers will always turn to content based around picture rather than audio-only.

On the distribution side, there is a growing list of artists delaying releases to later in the year. In part, this is due to the inability to use tours to promote new albums, and live music, in general, has been dramatically affected.

As music consumption is increasingly digital, there is a growing role for third-party platforms in shaping music distribution, discovery, and consumer behavior. During the pandemic, Fortnite hosted a live rap concert with Travis Scott that attracted almost 30 million live viewers, underlining the potential for cross-industry partnerships to engage users and promote artists in a new way.

Wave is one company making a splash in what will be the next wave of the music industry, VR Concerts. They have previously collaborated with an impressive roster of artists including The Glitch Mob, Kill The Noise, TOKiMONSTA, Imogen Heap, REZZ, Jean-Michel Jarre and electronic violinist, Lindsey Stirling, among others. The recent Lindsey Stirling Wave attracted more than 400,000 live unique viewers from around the globe.

“The fan engagement is what makes the Wave experience so exciting”, Adam Arrigo continues. “Fans become active participants in the concert experience, chatting directly with the artist and each other, cheering and sharing reactions. This two-way dialogue and intimate interaction are what Wave is all about.”

8) Entrepreneurial Spirit

“Creatives” are often thought of as lacking business skills, which is a myth I hope to contribute towards debunking. In my time working to develop artists, from indie to platinum-level, the most successful have been the most entrepreneurially minded.

The Embraced musician is an entrepreneur birthed out of necessity. Living by the creed of “desperate times call for desperate measures,” these individuals will find every opportunity to sustain their careers. Performing livestream concerts at home, video messaging with fans, custom songwriting for hire, teaching lessons online, continued education or even writing a catchy pandemic-themed song are all creative outlets to explore. The Embraced musician will create an opportunity out of what others deem a crisis.

All that leads to a giant reset in 2021. Fewer people will be commuting as more people continue to work from home. That means less regular music consumption, at least until the new norm has been reached.

Expect the indie labels to be much more resilient. They’re always working on a shoestring anyway, are nimble, and know how to adapt. Many with revenue that revolves around physical product do much of their business direct to consumer, so record store and distributor closings might hurt, but probably won’t be a fatal blow.

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PVRP Music is pulling together the best EDM live streams from Quarantine 2020 for the best virtual rave! Enjoy! @pvrpghost | @pvrpmusic

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Virtual EDM DJ sets from Allison Wonderland, Zeds Dead, Griz, and more on YouTube!

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Virtual EDM DJ sets from Middlelands Virtual Rave, EDC Las Vegas Virtual Rave, Digital Mirage and more on Soundcloud!

Livestream Guide:

Check out the full line-up for virtual raves and EDM livestreams during quarantine 2020.

Blog: COVID-19 Resources

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Help us reach our initial goal of raising $500 for MusiCares!

Tuesday, May 5th is National #GivingTuesdayNow and May is National Mental Health Awareness month. The music industry can be stressful at times and cause harm to musicians’ mental health, especially right now as the live music business has been brought to a halt.

We have partnered with The Recording Academy’s MusiCares Foundation due to its importance in the music industry, including providing more than $66M to music industry people in need.

We are working with artists and creative people to share their stories creatively by producing the PVRP Music Cares Collection where all profits will be donated to MusiCares.

Additionally, upon checkout opt to donate 50¢ to MusiCares that PVRP Music will equally match.
Help us, help musicians by giving to MusiCares today.

MusiCares provides a safety net of critical assistance for music people in times of need. MusiCares’ services and resources cover a wide range of financial, medical, and personal emergencies, and each case is treated with integrity and confidentiality. MusiCares also focuses the resources and attention of the music industry on human service issues that directly impact the health and welfare of the music community.

* Check out a list of COVID-19 Related Resources for the Music Industry here.
** Are you an artist, music industry professional or other creative that would love to share your story creatively through the PVRP Music Cares project?  – Submit your interest here.
***Sell your music, merch, or other artistic designs on shop.pvrpmusic.com – learn more here.

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1) COVID-19 Music Production Response Facebook Group

This is an open forum for constructive debate about the effects of COVID-19 on music production industry professionals. [Continue Reading]

2) Facebook Group: Event Ops Collective (EOC)

Event Ops Collective (EOC) aims to streamline the concert and festival staffing process by connecting those doing the hiring (promoters, staffing coordinators, contractors, vendors, etc.) with seasoned professionals in the live events space. The goal is to create a place where event operations personnel can come together to collaborate, ask questions, make contacts, and of course, FIND WORK! [Continue Reading]

3) Facebook Group: Live Events Industry Federal Aid Action Group

Network and join the Live Events Industry Federal Aid Action Group for COVID-19. [Continue Reading]

4) Backline

Backline is a hub for music industry professionals and their families to quickly and easily access mental health and wellness resources. They have been hosting virtual support groups for professionals trying to deal with the COVID-19 crisis. [Continue Reading]

5) COVID-19 & Freelance Artists Resouces

This list is specifically designed to serve freelance artists, and those interested in supporting the independent artist community. This includes, but is not limited to, actors, designers, producers, technicians, stage managers, musicians, composers, choreographers, visual artists, filmmakers, craft artists, teaching artists, dancers, writers & playwrights, photographers, etc. [Continue Reading]

6) Tell Congress to include displaced entertainment workers in relief package

The bipartisan Families First Coronavirus Response Act (H.R. 6201) is a good start to providing relief to workers, however, the provisions on the table for emergency paid leave benefits won’t apply to displaced entertainment workers because of the requirements for days worked on a job to qualify. [Continue Reading]

7) Petition: Covid-19 Federal Aid Package for Events Industry

We are in need of an aid package to support us in order to survive and recover the pandemic and economic catastrophe. Help us petition our elected officials for help and sign the petition today. [Continue Reading]

8) Alternative Opportunities for Event Industry Workers

This is a live document of potential alternative work opportunities for event industry workers. (compiled by EOC Group). [Continue Reading]

9) MusiCares: COVID-19 Relief Fund

The Recording Academy® and its affiliated charitable foundation MusiCares® have established the COVID-19 Relief Fund to help our peers in the music community affected by the Coronavirus pandemic. This is an addition to MusiCares Emergency Financial Assistance Fund. [Continue Reading]

10) Actors Fund

Founded in 1882, The Actors Fund is a national human services organization here to meet the needs of the entertainment community with a unique understanding of the challenges involved in a life in the arts. Services include emergency financial assistance, affordable housing, health care and insurance counseling, senior care, secondary career development and more. [Continue Reading]

11) COVID-19: Everything is on Fire – US CONCERT CANCELLATIONS

This is a live document of all of the US concert cancellations due to COVID-19.  [Continue Reading]

12) Donate: GoFund Music Venues, Professionals and Artists

This is a live document of all the GoFundMe’s launching to save music venues who have now had to close their doors indefinitely or for struggling professions.

Submit your campaign here to be included in the list.  [Continue Reading] 

13) Live-Entertainment Giants Form Task Force to Lead Unified Coronavirus Response

In a rare show of unity among usually fierce competitors, live-entertainment agencies and promoters including AEG, CAA, ICM, Live Nation, Paradigm and UTA have formed a task force to strategize and coordinate a unified response to the spread of coronavirus and its growing impact on the touring business, according to multiple sources and media reports. [Continue Reading]

14) Live Nation Planning to Pause Arena Tours Due to Coronavirus

Recognizing national concerns over the spread of the coronavirus, Live Nation is instructing its touring shows to prepare to return home, Billboard has learned. The announcement affects all Live Nation tours domestically and some shows internationally. [Continue Reading]

15) ‘Everything Is in Chaos’: The Concert Business Stands to Lose Billions From Coronavirus

The abrupt reshuffling of major events like Coachella, SXSW, and Pearl Jam and Madonna’s shows due to coronavirus is already devastating to the live music industry — but by some predictions, we’re only seeing the start of the chaos. [Continue Reading]

16) What Happens When a Music Festival Is Canceled Due to Coronavirus?

Festival cancellations happen for plenty of reasons, and have financial repercussions for everyone involved: artists, fans, staffers, vendors, and the festival organizers themselves.

Last year alone, before the global coronavirus outbreak, at least a dozen music festivals threw in the towel, led by the calamitous Woodstock 50. What happens afterward and who gets paid depends on a few factors, including insurance coverage (or lack thereof) for festivals and artists, and whether the cancellation was voluntary or government-mandated.

But the most important factors are the specifics of the deals between promoters and artists. “The short answer is: What does the contract say?” notes concert insurance veteran Peter Tempkins, whose festival clients have included Warped Tour and Bonnaroo. [Continue Reading]

17) Ticketmaster: Information Regarding the Cancellation and Rescheduling of Live Events

In order to provide you with as much information as they can, Ticketmaster has created a comprehensive information portal that will be consistently updated with changes to the status of all impacted events, so feel free to check back often. [Continue Reading]

18) ‘Together At Home’: Top artists live streaming free concerts from homes

As COVID-19 shuts down concerts nationwide, it is a great time to look at implementing a streaming strategy. Or while you have extra time at home, enjoy a streamed set from your favorite artist!

Dash Radio has also launched a popup station to accommodate artists. [Continue Reading]

19) Coronavirus Is Giving Livestreaming the Chance to Prove Itselfself

It’s taken some time — and the unfortunate circumstance of a pandemic — but concert livestreaming could finally be having its moment. Amid major festival cancellations and hundreds of tours and concerts getting the chopping block due to COVID-19, artists and their teams are scrambling for new ways forward; and because waiting isn’t much of an option for those who need the income or can’t afford to cancel, the fledgling livestreaming industry is finding itself in the spotlight.

Here is a also a helpful livestream live doc guide.  [Continue Reading]

20) The Events Industry Needs a Quick Pivot to Survive the Challenge of Coronavirus

After more than 12 years of economic expansion and growth, those of us in the meetings world face a triple whammy: a contagion with no immediate vaccine or easy treatment; supply-chain disruption and travel restrictions causing looming challenges to the economy; and a growing fear — if not panic — resulting in corporate and government travel bans and cancellation of meetings and events. We are all struggling to deal with short-term situations and do scenario planning for a range of uncertainties in the short and long term. [Continue Reading]

21) Penny Fractions: The Coronavirus Destroyed the Music Industry

We’re in a recession. Bloomberg last week implied we might already be in one and JPMorgan put out forecasts that by summertime the United States and Europe will be in a coronavirus-induced dip. On some level, that isn’t too shocking because there’ve been signs of a looming recession for the last couple of years anyway. The British writer Grace Blakely, who wrote last year’s Stolen: How to Save the World from Financialisation, covered this topic last year by pointing out a number of factors leaning the world towards this inevitable economic decline: “financial instability in China; global monetary tightening (rising interest rates and the end of quantitative easing or QE); the unresolved eurozone crisis; a shock to global trade; and rising private debt in the developed world.” There’s no irony that the coronavirus is seemingly ready to give a sudden kick to all of those areas. [Continue Reading]

22) Concerts Are on Hold. Workers Behind the Stars Are Hurting.

Sound engineers, lighting technicians and more gig-to-gig employees who fuel the touring industry are “preparing for the worst” as the coronavirus puts a halt to live shows. [Continue Reading]

23) Unemployment & FEMA Relief

Continue to monitor government agencies including the FEMA Disaster Relief Fund. You may also qualify for your state’s unemployment program if your employer has shut down or if you have lost income due to COVID-19.

For Pennsylvania residents, please check here to see if you qualify.

24) Learn a New Skill with Lynda.com

Learn a new skill in your free time with Lynda.com’s free 30-day trial. Pro-tip, your local free library may offer free subscriptions and you may be able to apply online. [Continue Reading]

25) Relax with some Free Yoga

Calm your nerves and practice a little yoga. [Continue Reading]

26) EDM 2020 Quarantine Livestreams

PVRP Music is pulling together the best EDM live streams from Quarantine 2020 for the best virtual rave! Check out the lineup to tune in live. [Continue Reading]

Are you a music industry professional who has felt the devastating effects COVID-19 has had on the music industry?

We want to hear from you!
Share your story here.

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