As Lexar marks its 30th anniversary in 2026, the company is building on three decades of trusted memory expertise to enter its next chapter. Lexar’s IFA showcase reflects this continued evolution—from the Muse Ultra-Slim Portable SSD created for mobile workflows to AI storage technologies and emerging B2B applications.

Designed to meet rapidly growing storage demands driven by ultra-high-resolution video, AI content and large-scale games, the P Series includes the flagship P9, which delivers high-end performance for professional users, and the P7, designed for fast and convenient storage across everyday use cases.

“As AI-powered content creation and ultra-high-resolution video make large amounts of data part of everyday life, users increasingly expect faster and more reliable storage experiences,” said Tommy Kwon, Vice President and Head of Brand Product Biz Team at Samsung Electronics. “With fast file storage and backup, the P Series is designed to provide professionals and everyday users alike with the performance they need to work efficiently across a wide range of applications.”

Crafted for creators, collectors, and Pokémon Trainers alike, the drives feature tactile 2D surfaces of Mew and Mewtwo while delivering the portability, compatibility, and reliability users expect from Sandisk. Whether it's backing up photos from conventions, organizing game captures, transferring creative projects, or expanding storage across compatible devices, the new collection transforms everyday storage into a functional collectible that lets fans carry a piece of Pokémon wherever their next adventure takes them.

Designed for accelerating hybrid and all-flash NAS systems, Sandisk's new NAS SSD portfolio includes two high-endurance and high-performance SSDs engineered for multi-user or demanding creative professional workloads.

The KIOXIA GP1 Series is designed to support emerging AI storage architectures, which extend High Bandwidth Memory (HBM) as a fast flash memory media-based tier. This approach lets AI systems access larger datasets at a significantly lower cost than adding more HBM4, while improving GPU utilization.

The KIOXIA CM10 Series is Kioxia's first PCIe® 6.0 enterprise SSD and offers direct-cold-plate liquid cooling capability, enabling more efficient cooling deployments for next-generation AI infrastructure. Compared to the previous generation, the KIOXIA CM10 Series delivers up to approx. 92% higher sequential read performance and up to approx. 85% higher random read performance, helping to accelerate data-intensive AI inference and enterprise applications while improving overall system efficiency.

Built on the latest JEDEC® UFS 5.0 standard, KIOXIA's new devices leverage the MIPI M-PHY® v6.0 physical layer and UniPro® v3.0 protocol, including HS-Gear6 operation, to support theoretical interface speeds of up to 46.6 Gb/s per lane and approximately 10.8 GB/s of effective dual-lane read/write performance.

As AI workloads continue moving onto devices, storage performance is becoming increasingly important. Large language models, multimodal AI, advanced imaging and real-time inference require significantly faster movement of data between storage and compute. Until now, UFS read performance has been a limiting factor for increasingly sophisticated on-device AI, constraining how quickly large language models and other AI workloads can access data. KIOXIA UFS 5.0 helps remove these bottlenecks, enabling faster application loading, greater responsiveness and an unprecedented user experience across on-device AI applications when compared to UFS 4.1.

"The FS6420 meets the increasing need for fast, responsive storage in data-intensive environments," said Susan Yen, Product Manager at Synology. "With unified NAS and SAN capabilities, it provides a flexible storage platform for organizations running a wide range of workloads without the complexity of managing separate infrastructures."

All-flash enterprise performance and proven reliability
Built for high-concurrency workloads, the FS6420 delivers over 929,000/257,000 4K random read/write IOPS. It comes equipped with dual 10GbE ports and supports optional 25GbE or Fibre Channel network adapters, enabling seamless integration into modern high-speed infrastructures.

Compliant with the MicroSDXC 6.1 specification and the UHS-I standard, the ACE 8K MicroSDXC Memory Card significantly enhances loading speeds on mobile devices and supports smooth 4K UHD video recording, fully unleashing the performance of next-generation handheld imaging devices. It is available in 128GB, 256GB, 512GB, and 1TB capacities, enabling creators to capture more, store more, and keep a world of moments within reach.

Patent-Pending 3D Lighting Design
Traditional infinite mirror layouts require deep physical layers that cannot fit within the narrow space of standard memory slots. Patriot Memory's design team overcame this limitation by developing a compact, solid-media optical structure. This allows the modules to project a deep 3D tunnel effect and smooth, hot-spot-free RGB lighting. The lighting integrates with proprietary Viper software, SignalRGB, and major motherboard ecosystems, including ASUS, MSI, Gigabyte, and ASRock.