Certified Gurus - Experts In Certification Exams

Which is a recommended action for new mobile preferred ad creative?

2018-10-30T23:37:00.000+01:00

Which is a recommended action for new mobile preferred ad creative?

Use a mobile-optimized landing page
Use exact match
Only Target Search Network
Only Integrate mobile Flash video ads

The correct answer is: Use a mobile-optimized landing page

NEXT QUESTION: An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

Explanation: To make sure your ad looks great on the small screen, you can create a mobile-optimized ad with a message, display URL, and landing page specifically for mobile devices.

You can read more here: https://support.google.com/Google Ads/answer/2472719?hl=en

Business listings in Google Places can be:

2018-10-30T23:09:00.000+01:00

Business listings in Google Places can be:

Physical locations or mobile applications.
Entered into their own ad auction.
Location extensions in Google Ads
Conversions in Google Ads.

The correct answer is: Location extensions in Google Ads

Explanation: You can show business locations in your Google Ads ads by using location extensions. Location extensions display your business name, address, and phone number with your ad to help customers connect with your local business.
You can read more here: https://support.google.com/Google Ads/answer/2382892?hl=en

NEXT QUESTION: An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

Reviewing “Keyword details” data on the Keywords tab will help advertisers to identify:

2018-10-30T22:58:00.000+01:00

Reviewing “Keyword details” data on the Keywords tab will help advertisers to identify:

keywords with low Quality Scores.
New keyword ideas for a campaign.
Potential new placements to target on the Google Display Network.
Ad groups or campaigns that should be paused.

The correct answer is: New keyword ideas for a campaign.

Explanation: Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network. Identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren’t as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren’t interested in it.

You can read more here: https://support.google.com/Google Ads/answer/2472708?hl=en

NEXT QUESTION: Which approach to bidding is best suited to maximize profit?

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

2018-10-30T22:53:00.002+01:00

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

Users in Switzerland are searching on Google’s French domain.
French users are visiting Switzerland and searching Google.
Users globally are searching Google from mobile phones.
French users were looking at Swiss news sites that show Google display ads.

The correct answer is: Users in Switzerland are searching on Google’s French domain.

Explanation: Uses a country-specific domain, such as google.fr (France), without including another location in the search. This will indicate the country specified in the domain (France, in this instance) as a location that the person may be interested in.

You can read more here: https://support.google.com/partners/answer/2453995?hl=en

NEXT QUESTION: You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?

Which is the next stage of detection in an Google Ads account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?

2018-10-30T22:49:00.001+01:00

Which is the next stage of detection in an Google Ads account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?

Proactive offline analysis by the Google Ad Traffic Quality Team
Advertiser reports suspicious activity in the account
Alert from the AdSense team about publisher suspension
Third-party analysis of advertiser’s web server logs data

The Correct answer is: Proactive offline analysis by the Google Ad Traffic Quality Team

Explanation: Undoubtedly, some portion of the invalid click activity is not detected by Google’s proactive systems and processes. However, Google is able to effectively minimize that proportion through its proactive monitoring of both advertiser and publisher networks. Google’s belief in the quality of the sites in its network and the accuracy of its automated filtering is supported by the reactive investigations Google undertake on behalf of advertisers who contact with concerns.

You can read more here: http://www.google.co.in/ads/adtrafficquality/invalid-click-protection.html

NEXT QUESTION: The AdWords Application Programming Interface (API) allows developers to use applications that:

You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?

2018-10-30T22:43:00.001+01:00

You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?

Test different bids to optimize profit? Achieve profitability? Gradually increase Google Ads daily budget to traffic available, maintaining profitability each step Achieve profitability?
Test different bids to optimize profit? Gradually increase Google Ads daily budget to traffic available, maintaining profitability each step
Achieve profitability? Gradually increase Google Ads daily budget to traffic available, maintaining profitability each step?
Test different bids to optimize profit ? Gradually increase Google Ads daily budget to traffic available, maintaining profitability each step ? Achieve profitability

The Correct answer is: Test different bids to optimize profit? Achieve profitability? Gradually increase Google Ads daily budget to traffic available, maintaining profitability each step Achieve profitability?

Explanation: URL: https://support.google.com/partners/answer/2796444?hl=en

NEXT QUESTION: How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?

The AdWords Application Programming Interface (API) allows developers to use applications that:

2018-10-30T22:36:00.000+01:00

The AdWords Application Programming Interface (API) allows developers to use applications that:

are accessible only through AdWords editor.
can appear throughout the Google Search Network.
can be uploaded into the Ad gallery.
interact directly with the AdWords server.

The correct answer is: Interact directly with the Google Ads server.

Explanation: The AdWords API (application programming interface) allows developers to create and use applications that interact directly with their account details on the AdWords server. The API can help advertisers efficiently manage large AdWords accounts and campaigns. For example, you can compile your AdWords data to use with other systems like inventories, generate regular reports, and make campaign adjustments in bulk. To use the AdWords API, you’ll need a My Client Center (MCC) account and a Developer Token. The AdWords API is a good option for advertisers who have a developer or programmer who has the technical skills. If you don’t have these resources but still want an extra tool to help manage large changes to your account, try AdWords Editor instead.

You can read more here: https://support.google.com/Google Ads/answer/2375503?hl=en

NEXT QUESTION: An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?

2018-10-30T22:28:00.000+01:00

How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?

Select the two metrics in “Graph options” on the Campaigns tab.
Search the account for keywords with high average cost-per-click (CPC) bids.
Run an impression share report and select to display the two metrics.
Filter all keywords with an average position greater than three.

The correct answer is: Select the two metrics in “Graph options” on the Campaigns tab.

Explanation: You can compare two metrics using the drop-down menus just above the graph on the left. Click each drop-down menu and select the metric you’re interested in. For example, if you wanted to gauge the effectiveness of a particular keyword, you could choose to view impressions and clicks at the same time.

You can read more here: https://support.google.com/partners/answer/2454067?hl=en

NEXT QUESTION: Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

2018-10-30T22:10:00.003+01:00

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

The specific Conversion Optimizer code snippet was not added to the site.
The cost-per-click (CPC) bid was lower than the recommended amount.
The ads in the campaign are waiting to be approved.
The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount.

The correct answer is: The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount.

Explanation: If your average CPA is higher than you prefer, you can lower your bid, which will likely decrease both average CPA and the number of conversions. Conversely, you can raise your maximum CPA bid if you want to increase traffic and conversions.

You can read more here: https://support.google.com/partners/answer/152565?hl=en

NEXT QUESTION: Which is the quickest way to add a long list of locations to target in an Google Ads campaign?

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

2018-10-30T21:50:00.000+01:00

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

Keywords that are also included in the ad text.
Destination URLs set at the ad group level.
At least 50 keywords.
Managed placements and keywords.

The correct answer is: Keywords that are also included in the ad text.

Explanation: Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.

You can read more here: https://support.google.com/Google Ads/answer/2375404

NEXT QUESTION: You are CEO of a small e-commerce shop and your team is debating Google Ads performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

Which is the quickest way to add a long list of locations to target in an Google Ads campaign?

2018-10-30T14:50:00.003+01:00

Which is the quickest way to add a long list of locations to target in an Google Ads campaign?

Select “Bulk locations” in the advanced section of a campaign’s location settings.
Search for each location in the search tab of location settings.
Add locations as keywords to the campaign.
Enter a value in the “Show my ads within” box.

The correct answer is: Select “Bulk locations” in the advanced section of a campaign’s location settings.

You can read more here: https://support.google.com/partners/answer/1722043?hl=en

NEXT QUESTION: Which Google Ads feature is compatible with Conversion Optimizer?

Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?

2018-10-30T14:46:00.001+01:00

Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?

(Avg CPC) * (Conversion Rate)
(Avg Profit per Order) * (Conversion Rate)
(Avg Revenue per Order) * (Profit Margin)
(Total Profit) / (Total Revenue)

The correct answer is: (Avg Revenue per Order) * (Profit Margin)

Explanation: Profit need to be calculated without ad expenses. It means conversion rate and cpc will not be considered in formula while calculating profit per conversion.

You can read more here: https://support.google.com/partners/answer/2796446?hl=en

NEXT QUESTION: You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

You are CEO of a small e-commerce shop and your team is debating Google Ads performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

2018-10-30T14:36:00.001+01:00

You are CEO of a small e-commerce shop and your team is debating Google Ads performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

Lou: “We get a CPA of $15 on our e-mail campaign. Let’s meet or beat that benchmark across all marketing platforms.”
Joe: “An MBA class once suggested ad-spend should always be 9% of revenue. Let’s use that as our target ROI.”
Jane: “A $15 CPA is okay, but if we could get it down to $10 that would give us more profit-per-customer.”
Pete: “Let’s start by verifying our campaign is profitable, then test different CPA targets to find which maximizes total profit.”

The correct answer is: Pete: “Let’s start by verifying our campaign is profitable, then test different CPA targets to find which maximizes total profit.”

Explanation: Evaluating ad performance on the Search Network

You've created your ad, and it's up and running. Your next step is to find out how it's performing. Tracking statistics like clicks and impressions is a great way to start. It's also important to think about what you're trying to accomplish with your campaign, so you can focus on the statistics that can help you achieve your goals.

If you're new to tracking your performance, start by clicking All campaigns in the navigation menu on the left in your Google Ads account. Click either Ads & extensions or Keywords from the page menu on the left to see statistics tables that show you a complete, customizable view of all of your data. You can keep the reporting simple or dig deeper for more detailed insights into the success of your campaigns.

NEXT QUESTION: What is a benefit of using the Google Ads Application Programming Interface (API)?

Which Google Ads feature is compatible with Conversion Optimizer?

2018-10-30T14:25:00.004+01:00

Which Google Ads feature is compatible with Conversion Optimizer?

Separate Display Network bids
Advanced Ad Scheduling
Enhanced CPC
Ad Extensions

The correct answer is: Separate Display Network bids

Explanation: A similar feature is Enhanced CPC (ECPC) which can also help you get more sales or other conversions. The main difference is that ECPC works with the maximum CPC bid that you set, while Conversion Optimizer doesn’t. Another difference is that Conversion Optimizer modifies 100% of traffic, while ECPC modifies 50% initially, and then moves that percentage up or down based on how it is performing. You can set both Conversion Optimizer and ECPC to focus on either conversion or converted clicks by choosing a conversion bid metric on the Settings tab of all your conversions.

You can read more here: https://support.google.com/partners/answer/152565?hl=en

NEXT QUESTION: You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?

2018-10-30T10:20:00.002+01:00

The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?

Buy keyword books
Buy Gardening Books
Buy flower books
Buy Books

The Correct Answer is: Buy Gardening Books

Explanation: Read the line and the query expanded to a broad-matched keyword in the account, “gardening books.” It means, “Gardening Books” is already added and is being triggered when “flower books” is searched. That’s why, added keyword i.e. “Gardening Books” will be fetched and added in the ad copy.

You can read more here: https://support.google.com/Google Ads/answer/2454041

NEXT QUESTION: What is a benefit of using the Google Ads Application Programming Interface (API)?

What kind of click volume increase is likely to be immediately filtered from an Google Ads campaign?

2018-10-29T22:41:00.000+01:00

What kind of click volume increase is likely to be immediately filtered from an Google Ads campaign?

A related press release.
“peak season” of a product or service.
improvement in an ad’s position.
automated clicks.

The Correct Answer is: automated clicks.

Explanation: Below are some types of clicks and impressions that we consider to be invalid:

Accidental clicks that provide no value, such as the second click of a double-click
Manual clicks intended to increase someone’s advertising costs
Manual clicks intended to increase profits for website owners hosting your ads
Clicks and impressions by automated tools, robots, or other deceptive software
Impressions intended to artificially lower an advertiser’s clickthrough rate (CTR)

You can read more here: https://support.google.com/Google Ads/answer/2549113

NEXT QUESTION: You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

2018-10-29T22:30:00.002+01:00

You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms. Unlimited budget on all platforms where ROI is positive.
Find a different CPA for each platform which maximizes profit based on costs, sales volume, & contribution to overall marketing campaign.
Predetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA.
Unlimited budget on all platforms where ROI is positive. Use a single CPA target for all channels which matches the channel with the lowest CPA.

The Correct answer is: Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms. Unlimited budget on all platforms where ROI is positive.

NEXT QUESTION: In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

What is a benefit of using the Google Ads Application Programming Interface (API)?

2018-10-29T22:12:00.000+01:00

What is a benefit of using the Google Ads Application Programming Interface (API)?

Programming skills are not necessary.
Advertisers can log into the Google Ads account to upload changes.
Programmers benefit from third-party coding support.
Advertisers can make dynamic changes to their Google Ads accounts at scale.

The Correct answer is: Advertisers can make dynamic changes to their Google Ads accounts at scale.

Explanation: Depending on your programming talents and advertising needs, the possibilities are practically limitless. Some possibilities include:

Generating automatic keyword, ad text, URL, and custom reports
Integrating Google Ads data with other databases, such as inventory systems
Developing additional tools and applications to help you better manage Google Ads accounts

NEXT QUESTION: In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

2018-10-29T21:57:00.000+01:00

You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

Click-to-call ads are flat-fee based on the caller’s phone model.
Click-to-call ads are priced by the minute based on the call’s duration.
The cost is the same as a standard click on the ad.
Prices are negotiated in advance with discounts for bulk purchases.

The Correct answer is: The cost is the same as a standard click on the ad.

Explanation: Cost the same as a headline click (a standard CPC)

You can read more here: https://support.google.com/partners/answer/2453991?hl=en

NEXT QUESTION: If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

2018-10-29T21:49:00.000+01:00

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

Include words like “find” and “search” in the ad text.
Include no more than one ad text per ad group.
Use at least five keywords from the ad group directly in the ad text.
Use account statistics and reports to monitor ad performance.

The Correct Answer is: Use account statistics and reports to monitor ad performance.

Explanation: Click on the link mentioned below to read all the performance evaluating steps.
You can read more here: https://support.google.com/partners/answer/2404037?hl=en

NEXT QUESTION: In a Reach and Frequency report, “Frequency” is defined as the:

How should advertisers use their websites to help them structure their accounts?

2018-10-29T21:42:00.000+01:00

How should advertisers use their websites to help them structure their accounts?

Organize ad groups and campaigns to reflect the layout of the website.
Organize keywords to cover each word represented on the website.
Add the website’s URL as a keyword to each ad group.
Add the headings from the website as keywords across campaigns.

The Correct answer is: Organize ad groups and campaigns to reflect the layout of the website.

Explanation: A good rule of thumb for creating an effective campaign structure is to mirror your website’s structure. By creating campaigns and ad groups around a specific theme or product, you can create keyword lists that directly relate to the corresponding ad text, and ads that link directly to that product’s page on your website.
You can read more here: https://support.google.com/partners/answer/2375470?hl=en

NEXT QUESTION: An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:

2018-10-29T02:27:00.000+01:00

If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:

that have included “Seattle” as an exact match in keyword lists.
targeted to areas surrounding the city of Seattle.
targeted to Seattle, regardless of the user’s location as long as they are in the US.
to that user based on IP (Internet Protocol) address.

The correct answer is: targeted to Seattle, regardless of the user’s location as long as they are in the US.

Explanation: Advanced location targeting options allow you to reach:

People in, searching for, or viewing pages about your targeted location (default)
People in your targeted location
People searching for or viewing pages about your targeted location

You can read more here: https://support.google.com/partners/answer/1722038?hl=en

NEXT QUESTION: An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

In a Reach and Frequency report, “Frequency” is defined as the:

2018-10-29T02:18:00.001+01:00

In a Reach and Frequency report, “Frequency” is defined as the:

Average number of times a video ad is played by a user.
Average number of times a user is exposed to an ad.
Total number of ad impressions.
Average number of times an ad appears on a single webpage.

The Correct Answer is: Average number of times a user is exposed to an ad.

Explanation: Reach is the number of visitors exposed to an ad. Increased reach means that an ad is exposed to more potential customers, which may lead to increased awareness. Frequency is the average number of times a visitor was exposed to an ad over a period of time.

You can read more here: https://support.google.com/partners/answer/1722064?hl=en

NEXT QUESTION: Which approach to bidding is best suited to maximize profit?

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

2018-10-29T01:30:00.000+01:00

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

Use keyword matching options to help remove irrelevant searches.
Edit the ad text to include a more relevant destination URL.
Upgrade to a faster web server to reduce page load time.
Redesign the landing page to create a better experience for users.

The Correct Answer is: Use keyword matching options to help remove irrelevant searches.

Explanation: Use the four keyword matching options to help control who sees your ads. Add the Match type column to the statistics table on your Keywords tab to see how the different keyword matching options perform for you. With some options, you’ll enjoy more ad impressions, clicks, and conversions. With others, you’ll get fewer impressions and more narrow targeting.

You can read more here: https://support.google.com/Google Ads/answer/1722035

NEXT QUESTION: An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?

Which approach to bidding is best suited to maximize profit?

2018-10-29T01:24:00.005+01:00

Which approach to bidding is best suited to maximize profit?

Balance CPA and # of conversions
Minimize CPA
Maximize conversions
Maximize ROI as a percentage

The correct answer is: Balance CPA and # of conversions

Explanation: If you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that.

You can read more here: https://support.google.com/Google Ads/answer/2472725?hl=en

NEXT QUESTIONS: Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in Google Ads report can show you this performance data?