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	<title>Christian Web Trends Blog: Church Websites, Design, SEO</title>
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	<link>https://www.ourchurch.com/blog/</link>
	<description>A look at how trends in communication technology impact individuals and organizations.</description>
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	<title>Christian Web Trends Blog: Church Websites, Design, SEO</title>
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	<item>
		<title>5 Secrets to Get More Email Opens &#038; Clicks</title>
		<link>https://www.ourchurch.com/blog/5-secrets-to-get-more-email-opens-clicks/</link>
					<comments>https://www.ourchurch.com/blog/5-secrets-to-get-more-email-opens-clicks/#respond</comments>
		
		<dc:creator><![CDATA[Paul Steinbrueck]]></dc:creator>
		<pubDate>Thu, 21 May 2026 13:00:22 +0000</pubDate>
				<category><![CDATA[communications]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email communication]]></category>
		<category><![CDATA[email marketing]]></category>
		<guid isPermaLink="false">https://www.ourchurch.com/blog/?p=61452</guid>

					<description><![CDATA[<p>Increase email opens and click-through rates with these 5 tips and tricks!</p>
<p>The post <a href="https://www.ourchurch.com/blog/5-secrets-to-get-more-email-opens-clicks/">5 Secrets to Get More Email Opens &#038; Clicks</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>In our online course, <strong>Email Communication that Works,</strong> we share the most important things you can do to get more email opens and clicks.  Things like setting up branded email, creating an email communication plan, and creating an email template.</p>
<p><strong>But there are also some little tips and tricks that can have a big impact too.</strong></p>
<h2>5 Secrets to Get More Email Opens &amp; Clicks</h2>
<p>Here are some secret spices you can mix into your email recipe to make your readers’ (virtual) taste buds dance.</p>
<h4><strong>1. Craft a compelling subject line.</strong></h4>
<p>Your subject line should be attention-grabbing, concise, and relevant to the content of your newsletter. Experiment with personalization, urgency, curiosity, or exclusive offers to entice recipients to open the email.</p>
<p>Whatever you do, don’t &#8211; under any circumstances &#8211; give your emails a subject like “Springfield Church News” or “Living Word Ministries Newsletter May 2026”</p>
<p><strong>Bonus:</strong> Experiment with using emojis in your subjects to make them stand out. (We do.)</p>
<h4><strong>2. Provide valuable and relevant content.</strong></h4>
<p>Many organizations make the mistake of making their email content all about them. Here&#8217;s what we did&#8230; Here&#8217;s what we&#8217;re doing&#8230; Here&#8217;s what we need from you&#8230;</p>
<p>Think from the perspective of your reader. Why would he or she want to spend their precious time reading this?</p>
<p>Are you including content that inspires them, makes them laugh, helps them solve a problem? Are you giving them opportunities they don’t want to miss for special events, meaningful experiences, or special discounts?</p>
<p>The more relevant and useful your content is to your subscribers, the more likely they are to engage.</p>
<h4><strong>3. Tell Stories.</strong></h4>
<p>People love stories! Stories help to strengthen the emotional connection between you and your readers.</p>
<p>There are many different types of stores you can share like testimonials, volunteer profiles, and updates from recent events and more.</p>
<h4><strong>4. Incorporate a clear call-to-action (CTA).</strong></h4>
<p>Guide your subscribers to take action by including a prominent and actionable CTA. Whether it&#8217;s &#8220;Click to get more info,&#8221; &#8220;Reserve your seat&#8221; at an event, or &#8220;Buy now,&#8221; <strong>a clear call to action increases click-through rates</strong>.</p>
<figure id="attachment_61455" aria-describedby="caption-attachment-61455" style="width: 1024px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" class="wp-image-61455 size-full" src="https://www.ourchurch.com/blog/wp-content/uploads/2023/05/quote-image-13.png" alt="Quote: a clear call to action increases click-through rates." width="1024" height="576" srcset="https://www.ourchurch.com/blog/wp-content/uploads/2023/05/quote-image-13.png 1024w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/quote-image-13-300x169.png 300w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/quote-image-13-150x84.png 150w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/quote-image-13-810x456.png 810w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-61455" class="wp-caption-text">Click to share this image on <a href="https://www.facebook.com/photo/?fbid=1385520290051300&amp;set=a.519197823350222">Facebook</a>, <a href="&quot;https://x.com/OurChurchDotCom/status/2057434413580128328”">Twitter</a>, <a href="https://www.pinterest.com/pin/648729521371560499">Pinterest</a> or <a href="https://www.instagram.com/p/DYma2ddmDQ_/">Instagram </a></figcaption></figure>
<h4><strong>5. Keep it Short! Click for More.</strong></h4>
<p>If your organization shares a lot of opportunities in your emails and they are not all a good fit for everyone, then use a strategy where you help the reader quickly understand the two most important things:</p>
<ul>
<li>a) “Is this for me?” and if so</li>
<li>b) “What’s my next step?”</li>
</ul>
<p>For example, if your church&#8217;s weekly email lists events happening this week, you don’t need to put all the details of every event in your email. For example,</p>
<p style="padding-left: 40px;"><strong>Moms of preschools</strong>, want to connect with other moms and give your child a play date? Come out to Peterson Park Thursday at 1pm. <a href="https://not-a-real-link.com">Click for more info</a>.</p>
<p>In just 2 lines, we told people who it&#8217;s for, why they would want to do it, and a clear call to action with their next step.</p>
<p>Keep these things in mind as you write your emails to see more opens and clicks on your emails.</p>
<h4>Find Your Guide to Walk with You</h4>
<p>If you’re looking to improve your communications by building a new website with a <a href="https://www.ourchurch.com/best-christian-church-website-builder/">DIY website builder</a>, <a href="https://www.ourchurch.com/church-website-design/">custom web design</a> or <a href="https://www.ourchurch.com/christian-seo/">search engine optimization</a>, we would love to talk more about how we can come along side you and help in whatever way works best for you.</p>
<p><strong>Complete the form below (mobile) or to the right (desktop) to schedule a complimentary discovery call.</strong></p>
<h4><strong>Comment and Discuss</strong></h4>
<ul>
<li>Which email tip above is most helpful for you?</li>
<li>What other email tips do you have to share?</li>
</ul>
<p>Continue reading… <a href="https://www.ourchurch.com/blog/5-reasons-email-is-still-incredibly-valuable/">Email Communication that Works</a></p>
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<span class="sr-share-menu"><a href="#" target="_blank" title="More share links" style="color:#ffffff;" data-metadata="{&quot;url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/5-secrets-to-get-more-email-opens-clicks\/&quot;,&quot;title&quot;:&quot;5 Secrets to Get More Email Opens &#038; Clicks&quot;,&quot;excerpt&quot;:&quot;Increase email opens and click-through rates with these 5 tips and tricks!&quot;,&quot;image&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/wp-content\/uploads\/2023\/05\/5-tips-increase-email-opens-clicks.jpg&quot;,&quot;short-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/?p=61452&quot;,&quot;rss-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/feed\/&quot;,&quot;comments-section&quot;:&quot;comments&quot;,&quot;raw-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/5-secrets-to-get-more-email-opens-clicks\/&quot;,&quot;twitter-username&quot;:&quot;&quot;,&quot;fb-app-id&quot;:&quot;&quot;,&quot;fb-app-secret&quot;:&quot;&quot;}"><i class="fa fa-plus"></i></a></span></div></div></div><p>The post <a href="https://www.ourchurch.com/blog/5-secrets-to-get-more-email-opens-clicks/">5 Secrets to Get More Email Opens &#038; Clicks</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
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		<title>Interview: How One Christian School Doubled Enrollment Using Online Marketing</title>
		<link>https://www.ourchurch.com/blog/interview-how-one-christian-school-doubled-enrollment-using-online-marketing/</link>
					<comments>https://www.ourchurch.com/blog/interview-how-one-christian-school-doubled-enrollment-using-online-marketing/#comments</comments>
		
		<dc:creator><![CDATA[Kurt Steinbrueck]]></dc:creator>
		<pubDate>Wed, 20 May 2026 13:00:10 +0000</pubDate>
				<category><![CDATA[search marketing]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[principal]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[teacher]]></category>
		<category><![CDATA[website design]]></category>
		<guid isPermaLink="false">https://www.ourchurch.com/blog/?p=1511</guid>

					<description><![CDATA[<p>Here's the story of how we helped a private Christian school overcome one of their biggest challenges - increasing enrollment.</p>
<p>The post <a href="https://www.ourchurch.com/blog/interview-how-one-christian-school-doubled-enrollment-using-online-marketing/">Interview: How One Christian School Doubled Enrollment Using Online Marketing</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://www.ourchurch.com/images/marketing_testimonial.jpg" width="1" height="1" align="right" border="0" /> We continue our series <a href="https://www.ourchurch.com/blog/30-stories-from-30-years/">30 Stories from 30 Years</a> with this video and interview from 2010&#8230;</p>
<p>We received this very kind video from Jennifer Snow, principal of <a title="Family of Christ Christian School in Tampa, FL" href="http://www.foc-knights.com/" target="_blank" rel="noopener">Family of Christ Christian School in Tampa</a>.  In it she talks about the school website and the search marketing services they received from OurChurch.com.</p>
<p>We started working with Family of Christ in 2008 during the &#8220;Great Recession.&#8221;</p>
<p>Knowing the difficult time a lot of private schools are having during this recession, I took the opportunity to also speak with Principal Snow about what it’s been like for her being principal of a private, Christian school during a recession. And she explained how they utilized their website and search marketing to double enrollment in only three years.</p>
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/cbXjH2LKJ2U" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p><strong>Kurt: What has it been like for you as a principal of a Christian / Private school in a big recession?</strong></p>
<p><em><strong>Jen: </strong>The priority for us is always the children and making sure the teachers have the academic tools they need.  If anything we’ve been blessed during this hard time.  So, I look forward to the future as the economy improves.</em></p>
<p><em>I think God has a plan for us and without his plan we wouldn’t be here.  I really think it’s by God’s hand that we’re being led to go further and that we’re growing.  We’ve grown from 79 students in the last few years to 150.  We just keep growing.  I keep having to add lockers and I’m running out of room.  It’s a great problem to have!</em></p>
<p><em>In fact I could have doubled Kindergarten and probably first grade this year if we’d had more building space.</em></p>
<p><strong>Kurt: What are some of the struggles and challenges that you’ve had to overcome over the past couple of years in bringing in new students?</strong></p>
<p><em><strong>Jen:</strong> It can be a hard sell.  This is an elementary and middle school in place where the state offers free education.  If the people are struggling financially, then it’s that much harder of a sell.  You might sign up one out of every ten people you tour.  So, I’m so grateful for the number of people we have gotten to visit and sign up.</em></p>
<p><strong>Kurt:</strong> <strong>What are some of the ways you’ve used the Internet, your website, and search engines to overcome the issues that you’ve faced?</strong></p>
<p><em><strong>Jen: </strong>We added <a title="school search marketing" href="https://marketing.ourchurch.com/marketing-school-marketing-services.php" target="_self" rel="noopener">search marketing</a> with OurChurch.com which makes it easy for families to find us.  <strong>People can go to Google and we come up immediately as one of the Christian schools in the Tampa area which has been a huge benefit.</strong>  We are also able to put a lot of information about the school on our website as well as pictures of students and videos of events allowing visitors to learn more about us as well making Family of Christ much more inviting.</em></p>
<figure id="attachment_58275" aria-describedby="caption-attachment-58275" style="width: 1000px" class="wp-caption aligncenter"><a href="https://www.facebook.com/OurChurchDotCom/photos/a.88258017841/10158826231037842/"><img decoding="async" class="wp-image-58275 size-full" src="https://www.ourchurch.com/blog/wp-content/uploads/2010/03/Quote-ourchurch-people-can-go-to-google.jpg" alt="" width="1000" height="558" srcset="https://www.ourchurch.com/blog/wp-content/uploads/2010/03/Quote-ourchurch-people-can-go-to-google.jpg 1000w, https://www.ourchurch.com/blog/wp-content/uploads/2010/03/Quote-ourchurch-people-can-go-to-google-300x167.jpg 300w, https://www.ourchurch.com/blog/wp-content/uploads/2010/03/Quote-ourchurch-people-can-go-to-google-150x84.jpg 150w, https://www.ourchurch.com/blog/wp-content/uploads/2010/03/Quote-ourchurch-people-can-go-to-google-810x452.jpg 810w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><figcaption id="caption-attachment-58275" class="wp-caption-text">Click to share this image on <a href="https://www.facebook.com/photo/?fbid=1384840176785978&amp;set=a.519197823350222">Facebook</a>, <a href="&quot;https://x.com/OurChurchDotCom/status/2057110768328626331”">Twitter</a>, <a href="https://www.pinterest.com/pin/648729521371541853">Pinterest</a> or <a href="https://www.instagram.com/p/DYkHeDLGElV/">Instagram </a></figcaption></figure>
<p><em>We’ve also used the website to help with communication with parents.  </em></p>
<p><em>Especially with Middle school it can be a bit of a challenge.  Kids conveniently “forget” or “loose” homework or “forget” to get a test paper signed a lot.  So, we are starting to have our teachers post the homework for the day on the website every afternoon.  </em></p>
<p><em>In addition, we are starting to offer an online service where when a teacher grades a test or paper, it can be posted to website so the parents can see the grades in an area that is password protected for each parent.  It helps keep the parents informed and helps the parents support the work the teacher is doing.</em></p>
<p><em>We have links to the weekly newsletters for each grade posted every Monday and we gone to trying to post the monthly school newsletter only online as well rather than running copies.  </em></p>
<p><em>A few years ago we changed our newsletter to top-notch color graphic design which received a lot of compliments and attention, but between ink and copier malfunctions, running copies of for each newsletter was a costly endeavor.  So, posting the newsletters only online saves us a lot of money (and headaches).  </em></p>
<p><em>We also have our student handbook only online as well.  That saved a lot of money and is a little greener.  We also offer all our forms and permission slips online so parents can just print them out and send them in.</em></p>
<p><em>In addition, we are now able to take payments electronically both for field trips and tuition.  This has made things easier for us as well as for parents.</em></p>
<p>I want to thank Jennifer Snow again for taking the time to talk with me for this interview.  Family of Christ Christian School is an elementary and middle school in Tampa, FL offering a quality academic education while sharing the love of Christ with their students and the community.  You can learn more about Family of Christ Christian School at <a title="Family of Christ Christian School in Tampa, FL" href="http://www.foc-knights.com/" target="_blank" rel="noopener">foc-knights.com</a>.</p>
<h4>Let Our Team be Your Guide</h4>
<p>Christians schools are close to our hearts. Not only have many of our children of OCC staff gotten their education from Christian schools, but some of our staff and their spouses have worked as teachers. We understand the challenges of good communications, and the financial constraints Christian schools are often under.</p>
<p>If you&#8217;d like to hear about how we can guide you towards full enrolment with a better <a href="https://www.ourchurch.com/church-website-design/">website design</a>, <a href="https://www.ourchurch.com/christian-school-marketing-ideas/">school SEO</a>, or <a href="https://www.ourchurch.com/google-ads-management-service/">Google Ads</a>, we&#8217;d love to talk more with you.</p>
<p><strong>Complete the form below (mobile) or to the right (desktop) to schedule a call! </strong></p>
<h4><strong>Comment and Discuss:</strong></h4>
<ul>
<li>If you&#8217;re on staff with a Christian school, what are some of the ways you have you have used the Internet, your website, or the search engines to improve your communication or grow enrollment?</li>
</ul>
<p>Continue reading <a href="https://www.ourchurch.com/blog/30-stories-from-30-years/">30 Stories from 30 Years</a></p>
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<span class="sr-share-menu"><a href="#" target="_blank" title="More share links" style="color:#ffffff;" data-metadata="{&quot;url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/interview-how-one-christian-school-doubled-enrollment-using-online-marketing\/&quot;,&quot;title&quot;:&quot;Interview: How One Christian School Doubled Enrollment Using Online Marketing&quot;,&quot;excerpt&quot;:&quot;Here&#039;s the story of how we helped a private Christian school overcome one of their biggest challenge&quot;,&quot;image&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/wp-content\/uploads\/2022\/02\/Private-Christian-school-search-marketing-v2.jpg&quot;,&quot;short-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/?p=1511&quot;,&quot;rss-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/feed\/&quot;,&quot;comments-section&quot;:&quot;comments&quot;,&quot;raw-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/interview-how-one-christian-school-doubled-enrollment-using-online-marketing\/&quot;,&quot;twitter-username&quot;:&quot;&quot;,&quot;fb-app-id&quot;:&quot;&quot;,&quot;fb-app-secret&quot;:&quot;&quot;}"><i class="fa fa-plus"></i></a></span></div></div></div><p>The post <a href="https://www.ourchurch.com/blog/interview-how-one-christian-school-doubled-enrollment-using-online-marketing/">Interview: How One Christian School Doubled Enrollment Using Online Marketing</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
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		<title>The Fastest, Easiest Way to Create an Email Template in MailChimp</title>
		<link>https://www.ourchurch.com/blog/fastest-easiest-way-create-email-template-mailchimp/</link>
					<comments>https://www.ourchurch.com/blog/fastest-easiest-way-create-email-template-mailchimp/#respond</comments>
		
		<dc:creator><![CDATA[Paul Steinbrueck]]></dc:creator>
		<pubDate>Tue, 19 May 2026 13:00:43 +0000</pubDate>
				<category><![CDATA[church]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[MailChimp]]></category>
		<guid isPermaLink="false">https://www.ourchurch.com/blog/?p=61433</guid>

					<description><![CDATA[<p>An email template will save time &#038; increase subscriber engagement.</p>
<p>The post <a href="https://www.ourchurch.com/blog/fastest-easiest-way-create-email-template-mailchimp/">The Fastest, Easiest Way to Create an Email Template in MailChimp</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>We continue to share lessons from our online course <strong>Email Communication that Works</strong>&#8230;</p>
<p>When getting started with email communication &#8211; and specifically with MailChimp, one of the most important steps is creating your email template.</p>
<h4><strong>Why is creating an email template important?</strong></h4>
<p>First, using the same template for your recurring emails will save time. For each email you send, instead of starting from scratch, you&#8217;ll already have the email formatted the way you want with the content sections you want. All you have to do is update it with that &#8220;issue&#8217;s&#8221; content.</p>
<p>Second, using the template will help your emails to be more consistent both in their appearance and their content, and this helps your subscribers to engage with your emails and your organization more consistently.</p>
<h4><strong>Pro Tip: Start Simple</strong></h4>
<p>When creating an email template, you may be tempted to try to make it beautiful and complex with custom graphics, multiple columns, embedding media, etc.</p>
<p>Don&#8217;t do it!</p>
<p>Your emails will have zero impact if they don&#8217;t get sent because you&#8217;re spending weeks or months working on your template.</p>
<p>Also, keep in mind that your subscribers are looking for information and/or inspiration from you. That means the text in your email is much more important than how it&#8217;s formatted or any graphics/media you might include.</p>
<p>Plus, you can always improve your template after you&#8217;ve started sending regular emails.</p>
<p><em><strong>It&#8217;s better to get it going than to get it perfect.</strong></em></p>
<figure id="attachment_61437" aria-describedby="caption-attachment-61437" style="width: 814px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-61437 size-large" src="https://www.ourchurch.com/blog/wp-content/uploads/2023/05/quote-ourchurch-its-better-to-1024x682.jpeg" alt="It's better to get it going than to get it perfect." width="814" height="542" srcset="https://www.ourchurch.com/blog/wp-content/uploads/2023/05/quote-ourchurch-its-better-to-1024x682.jpeg 1024w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/quote-ourchurch-its-better-to-300x200.jpeg 300w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/quote-ourchurch-its-better-to-150x100.jpeg 150w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/quote-ourchurch-its-better-to-810x540.jpeg 810w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/quote-ourchurch-its-better-to-1140x760.jpeg 1140w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/quote-ourchurch-its-better-to.jpeg 1280w" sizes="(max-width: 814px) 100vw, 814px" /><figcaption id="caption-attachment-61437" class="wp-caption-text">Click to share this image on <a href="https://www.facebook.com/photo/?fbid=1383896470213682&amp;set=a.519197823350222">Facebook</a>, <a href="https://x.com/OurChurchDotCom/status/2056709504700686679">Twitter</a>, <a href="https://www.pinterest.com/pin/648729521371520824">Pinterest</a> or <a href="https://www.instagram.com/p/DYhRKAtmNoi/">Instagram </a></figcaption></figure>
<p>To learn the fastest and easiest way to create an email template for your church, ministry or business watch this video from Lesson 9 in the Email Communication that Works course.</p>
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/VoWJ6MvfVS8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<h4>Let us guide you towards better communications</h4>
<p>If you&#8217;re looking to improve your communications by building a new website with a <a href="https://www.ourchurch.com/best-christian-church-website-builder/">DIY website builder</a>, <a href="https://www.ourchurch.com/church-website-design/">custom web design</a> or <a href="https://www.ourchurch.com/christian-seo/">search engine optimization</a>, schedule a free phone call so we can help you select the solution that will best help you live out your mission online.</p>
<p><strong>Complete the form below (mobile) or to the right (desktop) to schedule a call!</strong></p>
<h4><strong>Comment and Discuss</strong></h4>
<ul>
<li>If you already use an email template, show us or tell us about it.</li>
<li>What questions do you have about email templates not covered in the video?</li>
</ul>
<p>Continue reading&#8230; <a href="https://www.ourchurch.com/blog/5-reasons-email-is-still-incredibly-valuable/">Email Communication that Works</a></p>
<div class="wp-socializer wpsr-share-icons" data-lg-action="show" data-sm-action="show" data-sm-width="768"><h3>Share and Enjoy !</h3><div class="wpsr-si-inner"><div class="wpsr-counter wpsrc-sz-32px" style="color:#000"><span class="scount" data-wpsrs="https://www.ourchurch.com/blog/fastest-easiest-way-create-email-template-mailchimp/" data-wpsrs-svcs="facebook,twitter,linkedin,pinterest,print,pdf"><i class="fa fa-share-alt" aria-hidden="true"></i></span><small class="stext">Shares</small></div><div class="socializer sr-popup sr-count-1 sr-count-1 sr-32px sr-circle sr-opacity sr-pad"><span class="sr-facebook"><a data-id="facebook" style="color:#ffffff;" rel="nofollow" href="https://www.facebook.com/share.php?u=https%3A%2F%2Fwww.ourchurch.com%2Fblog%2Ffastest-easiest-way-create-email-template-mailchimp%2F" target="_blank" title="Share this on Facebook"><i class="fab fa-facebook-f"></i><span class="ctext" data-wpsrs="https://www.ourchurch.com/blog/fastest-easiest-way-create-email-template-mailchimp/" data-wpsrs-svcs="facebook"></span></a></span>
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<span class="sr-share-menu"><a href="#" target="_blank" title="More share links" style="color:#ffffff;" data-metadata="{&quot;url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/fastest-easiest-way-create-email-template-mailchimp\/&quot;,&quot;title&quot;:&quot;The Fastest, Easiest Way to Create an Email Template in MailChimp&quot;,&quot;excerpt&quot;:&quot;An email template will save time &amp; increase subscriber engagement.&quot;,&quot;image&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/wp-content\/uploads\/2023\/05\/how-to-create-email-template-mailchimp.jpg&quot;,&quot;short-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/?p=61433&quot;,&quot;rss-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/feed\/&quot;,&quot;comments-section&quot;:&quot;comments&quot;,&quot;raw-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/fastest-easiest-way-create-email-template-mailchimp\/&quot;,&quot;twitter-username&quot;:&quot;&quot;,&quot;fb-app-id&quot;:&quot;&quot;,&quot;fb-app-secret&quot;:&quot;&quot;}"><i class="fa fa-plus"></i></a></span></div></div></div><p>The post <a href="https://www.ourchurch.com/blog/fastest-easiest-way-create-email-template-mailchimp/">The Fastest, Easiest Way to Create an Email Template in MailChimp</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
]]></content:encoded>
					
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		<item>
		<title>How to Add a MailChimp Subscribe Form to Your Website</title>
		<link>https://www.ourchurch.com/blog/how-to-add-a-mailchimp-subscribe-form-to-your-website/</link>
					<comments>https://www.ourchurch.com/blog/how-to-add-a-mailchimp-subscribe-form-to-your-website/#comments</comments>
		
		<dc:creator><![CDATA[Paul Steinbrueck]]></dc:creator>
		<pubDate>Thu, 14 May 2026 13:00:32 +0000</pubDate>
				<category><![CDATA[communications]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web hosting]]></category>
		<category><![CDATA[website builder]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[MailChimp]]></category>
		<category><![CDATA[WP-EZ website builder]]></category>
		<guid isPermaLink="false">https://www.ourchurch.com/blog/?p=61405</guid>

					<description><![CDATA[<p>Our WP-EZ Website Builder makes it easy. Watch the video!</p>
<p>The post <a href="https://www.ourchurch.com/blog/how-to-add-a-mailchimp-subscribe-form-to-your-website/">How to Add a MailChimp Subscribe Form to Your Website</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>One of the challenges with email communication is managing your list, and in particular, getting new people added to your list as quickly and easily as possible.</p>
<p>This is one major advantage an email service like MailChimp has over using an email account like Gmail, Outlook or the webmail tool that comes with our email addon service.</p>
<p>With an regular email account, it&#8217;s up to the sender to manually manage the list, and the only way a person can get added to the list is by contacting the sender, giving them their email address, and hoping the sender remembers to include them on future emails.</p>
<p><strong>With an email service like MailChimp, you can put a subscribe form on your website, which makes it super easy for anyone visiting your website to subscribe to your future emails.</strong></p>
<p>Adding a MailChimp subscribe form to any page of your website is simple with our WP-EZ Website Builder. Watch the video below to see how it&#8217;s done.</p>
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/qgAZB05tQ3I" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>Your emails will only be effective if people get them, so make it as easy as possible for people to subscribe.</p>
<p><em><strong>Focus on growing your [email] list all the time. -Karl Murray</strong></em></p>
<figure id="attachment_61408" aria-describedby="caption-attachment-61408" style="width: 1024px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-61408 size-full" src="https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-10.png" alt="" width="1024" height="576" srcset="https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-10.png 1024w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-10-300x169.png 300w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-10-150x84.png 150w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-10-810x456.png 810w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-61408" class="wp-caption-text">Click to share this image on <a href="https://www.facebook.com/photo/?fbid=1379855453951117&amp;set=a.519197823350222">Facebook</a>, <a href="&quot;https://x.com/OurChurchDotCom/status/2052383291408626079">Twitter</a>, <a href="https://www.pinterest.com/pin/648729521371428609">Pinterest</a> or <a href="https://www.instagram.com/p/DYUZQ0amBSo/">Instagram </a></figcaption></figure>
<h4>Partner with Us</h4>
<p>If you need a better website to help you live out your mission online, one that is easy to use and integrates with MailChimp, build your new website with our <a href="https://www.ourchurch.com/best-christian-church-website-builder/">WP-EZ Website Builder</a> or we can create a <a href="https://www.ourchurch.com/church-website-design/">custom-designed website</a> for you.</p>
<p><strong>Complete the form below (mobile) or to the right (desktop) to schedule a discovery call!</strong></p>
<h4><strong>Comment and Discuss</strong></h4>
<ul>
<li>Do you have an email subscribe form on your website? Why or why not?</li>
</ul>
<p>Continue reading: <a href="https://www.ourchurch.com/blog/5-reasons-email-is-still-incredibly-valuable/">Email Communication that Works</a></p>
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<span class="sr-share-menu"><a href="#" target="_blank" title="More share links" style="color:#ffffff;" data-metadata="{&quot;url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/how-to-add-a-mailchimp-subscribe-form-to-your-website\/&quot;,&quot;title&quot;:&quot;How to Add a MailChimp Subscribe Form to Your Website&quot;,&quot;excerpt&quot;:&quot;Our WP-EZ Website Builder makes it easy. Watch the video!&quot;,&quot;image&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/wp-content\/uploads\/2023\/05\/Email-L6-how-to-add-mailchimp-subscibe-form.jpg&quot;,&quot;short-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/?p=61405&quot;,&quot;rss-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/feed\/&quot;,&quot;comments-section&quot;:&quot;comments&quot;,&quot;raw-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/how-to-add-a-mailchimp-subscribe-form-to-your-website\/&quot;,&quot;twitter-username&quot;:&quot;&quot;,&quot;fb-app-id&quot;:&quot;&quot;,&quot;fb-app-secret&quot;:&quot;&quot;}"><i class="fa fa-plus"></i></a></span></div></div></div><p>The post <a href="https://www.ourchurch.com/blog/how-to-add-a-mailchimp-subscribe-form-to-your-website/">How to Add a MailChimp Subscribe Form to Your Website</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
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		<title>5 Steps to Create Your Email Plan</title>
		<link>https://www.ourchurch.com/blog/5-steps-to-create-your-email-plan/</link>
					<comments>https://www.ourchurch.com/blog/5-steps-to-create-your-email-plan/#respond</comments>
		
		<dc:creator><![CDATA[Paul Steinbrueck]]></dc:creator>
		<pubDate>Wed, 13 May 2026 13:00:56 +0000</pubDate>
				<category><![CDATA[communications]]></category>
		<category><![CDATA[web hosting]]></category>
		<category><![CDATA[website builder]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[planning]]></category>
		<guid isPermaLink="false">https://www.ourchurch.com/blog/?p=61399</guid>

					<description><![CDATA[<p>Plus sample email plans for your church, ministry or business</p>
<p>The post <a href="https://www.ourchurch.com/blog/5-steps-to-create-your-email-plan/">5 Steps to Create Your Email Plan</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Today we are sharing with you what I believe is the most important lesson in our Email Communication that Works course: How to Create Your Email Newsletter Plan</p>
<p>Why is it so important?</p>
<p>Because as Benjamin Franklin once said&#8230;</p>
<p><em><strong>People don&#8217;t plan to fail&#8230; They fail to plan.</strong></em></p>
<figure id="attachment_61402" aria-describedby="caption-attachment-61402" style="width: 1024px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-61402 size-full" src="https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-9.png" alt="" width="1024" height="576" srcset="https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-9.png 1024w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-9-300x169.png 300w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-9-150x84.png 150w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-9-810x456.png 810w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-61402" class="wp-caption-text">Click to share this image on <a href="https://web.facebook.com/photo/?fbid=1379060407363955&amp;set=a.519197823350222">Facebook</a>, <a href="https://x.com/OurChurchDotCom/status/2054549798691450914">Twitter</a>, <a href="https://ph.pinterest.com/pin/648729521371410398">Pinterest</a> or <a href="https://www.instagram.com/p/DX9M7WymDKL/">Instagram </a></figcaption></figure>
<p>In this lesson, we share with you the <strong>5 Steps to Create Your Email Plan</strong>, but we also provide 3 sample plans &#8211; one for a church, one for a business, and one for a ministry.</p>
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/jOdd-gP9N00" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>If you prefer to read the highlights&#8230;</p>
<h2>5 Steps to Create Your Email Plan</h2>
<h4><strong>1. Define your audience.</strong></h4>
<p>Who are you trying to reach with your email newsletters? What are they interested in? Why do they subscribe? How can your emails help them?</p>
<h4><strong>2. Determine your goals.</strong></h4>
<p>What do you hope to achieve with your email newsletters? Your email goals should be directly related to your church, ministry or business&#8217;s overall goals.</p>
<h4><strong>3. Develop a content strategy.</strong></h4>
<p>Create a plan for the type of content you will include in your email newsletters. This could include educational content, special offers, or links to register for upcoming events. For each goal, there should be content designed to reach that goal.</p>
<h4><strong>4. Establish a schedule</strong>.</h4>
<p>Decide how often you will send email and create a consistent schedule. This could be weekly, bi-weekly, or monthly, depending on your goals and audience. If you&#8217;re working with a team, determine content deadlines.</p>
<h4><strong>5. Determine responsibilities.</strong></h4>
<p>If you have a team working on your emails, determine who is responsible for each aspect of the email. Who will edit and send them? Who will create the educational content? Who will create graphics? Who will provide info about upcoming events or special offers?</p>
<p>By following these steps, you can develop an effective plan for your email newsletters that engages your audience, achieves your goals, and strengthens your relationships with your subscribers.</p>
<p>To see examples of a church email plan, a business email plan, and a ministry email plan, you&#8217;ll have to watch the video above.</p>
<h4><strong>Part of a Larger Communications Plan</strong></h4>
<p>Your email plan should be a part of a larger communications plan that includes your website (whether you create it with a <a href="https://www.ourchurch.com/best-christian-church-website-builder/">website builder</a> or get a <a href="https://www.ourchurch.com/church-website-design/">custom designed website</a>) where visitors can subscribe, and your emails can link to so subscribers can get more info.</p>
<p>And it should include <a href="https://www.ourchurch.com/christian-seo/">search engine optimization</a>, so that people searching for what you provide can find you and subscribe.</p>
<p><strong>Complete the form below (mobile) or to the right (desktop), to schedule a call with one of our web design or SEO experts!</strong></p>
<h4><strong>Comment and Discuss</strong></h4>
<ul>
<li>Does your organization have an email plan? Why or why not?</li>
<li>What comments or questions do you have about creating an email plan?</li>
</ul>
<p>Continue reading: <a href="https://www.ourchurch.com/blog/5-reasons-email-is-still-incredibly-valuable/">Email Communication that Works</a></p>
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<span class="sr-share-menu"><a href="#" target="_blank" title="More share links" style="color:#ffffff;" data-metadata="{&quot;url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/5-steps-to-create-your-email-plan\/&quot;,&quot;title&quot;:&quot;5 Steps to Create Your Email Plan&quot;,&quot;excerpt&quot;:&quot;Plus sample email plans for your church, ministry or business&quot;,&quot;image&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/wp-content\/uploads\/2023\/05\/Email-L4-how-to-create-email-plan.jpg&quot;,&quot;short-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/?p=61399&quot;,&quot;rss-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/feed\/&quot;,&quot;comments-section&quot;:&quot;comments&quot;,&quot;raw-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/5-steps-to-create-your-email-plan\/&quot;,&quot;twitter-username&quot;:&quot;&quot;,&quot;fb-app-id&quot;:&quot;&quot;,&quot;fb-app-secret&quot;:&quot;&quot;}"><i class="fa fa-plus"></i></a></span></div></div></div><p>The post <a href="https://www.ourchurch.com/blog/5-steps-to-create-your-email-plan/">5 Steps to Create Your Email Plan</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
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		<title>Why Branded @YourDomain Email Matters</title>
		<link>https://www.ourchurch.com/blog/why-branded-yourdomain-email-matters/</link>
					<comments>https://www.ourchurch.com/blog/why-branded-yourdomain-email-matters/#comments</comments>
		
		<dc:creator><![CDATA[Paul Steinbrueck]]></dc:creator>
		<pubDate>Thu, 07 May 2026 13:00:45 +0000</pubDate>
				<category><![CDATA[communications]]></category>
		<category><![CDATA[web hosting]]></category>
		<category><![CDATA[website builder]]></category>
		<category><![CDATA[domain name]]></category>
		<category><![CDATA[email]]></category>
		<guid isPermaLink="false">https://www.ourchurch.com/blog/?p=61380</guid>

					<description><![CDATA[<p>It comes down to one word. Do you know what it is?</p>
<p>The post <a href="https://www.ourchurch.com/blog/why-branded-yourdomain-email-matters/">Why Branded @YourDomain Email Matters</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>This is article we&#8217;ve included Lesson 2 from our online course, <strong>Email Communication that Works</strong>.</p>
<p>If you missed Lesson 1, <a href="https://www.ourchurch.com/blog/5-reasons-email-is-still-incredibly-valuable/">5 Reasons Why Email is Still Incredibly Valuable</a>. I strongly encourage you to go watch or read that lesson now.  This lesson builds on that one.</p>
<p>Then come back and watch the video below&#8230;</p>
<h2>Why Branded @YourDomain Email Matters</h2>
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/J7yeohkvPXI" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>If you prefer to read, here are the highlights…</p>
<h4><strong>What is Branded Email?</strong></h4>
<p>Branded email, or @YourDomain email, is when you send your email to and from an email address that uses your domain name.</p>
<p>For example, if my organization is First Christian Church and the domain name of my website is FirstChristian.org, a branded email address would be <span 
                data-original-string='UtIz1PhXdEzfdmRTzYdEAQ==6c18go3odoRgyAnJ4Vd0pM8mSKpmIxzjMmr7mLlPcuMXDA='
                class='apbct-email-encoder'
                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>pa<span class="apbct-blur">**</span>@<span class="apbct-blur">************</span>an.org</span>. Contrast that with a non-branded email address like <span 
                data-original-string='jSFIpRRVZLPtvmiZ816BwA==6c15YDDTvHusZhQM3HiWTdwe80RtEZomhrv/TANO+UbR9M='
                class='apbct-email-encoder'
                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>pa<span class="apbct-blur">*****</span>@<span class="apbct-blur">***</span>il.com</span> or <span 
                data-original-string='3yUhLd4qajMc8eQ9zPlDIg==6c1e4OOOmMAqnogYSjbCxKK3/Xq0kxfzObRd+1Cl0F5j5M='
                class='apbct-email-encoder'
                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>fc<span class="apbct-blur">******</span>@<span class="apbct-blur">***</span>oo.com</span></p>
<h4><strong>Why Branded Email Matters?</strong></h4>
<p>It comes down to one word:</p>
<h2><strong>TRUST</strong></h2>
<p>You receive emails from your bank, right? Well, chances are you&#8217;ve also received phishing or scam emails from someone pretending to be from your bank. I know I have.</p>
<p>How do you tell the difference?</p>
<p>The first thing I check is the &#8220;from&#8221; address of the email. If the from address is <span 
                data-original-string='sFfpCaW8c9XqkNKs/X/G7A==6c1ayMunLjsYOV5nhrHREX+iHFHdBTy/awZl9/5sKeEsTA='
                class='apbct-email-encoder'
                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>my<span class="apbct-blur">*******</span>@<span class="apbct-blur">***</span>il.com</span>, I immediately know it&#8217;s not legit.  But if the from address is <span 
                data-original-string='Yye5b+90PqVYi6ksowIXiQ==6c197U/Bj7loWL6ETRyPO13hx6nKADrfOsXIh7aLVqhQuw='
                class='apbct-email-encoder'
                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>so<span class="apbct-blur">*******</span>@<span class="apbct-blur">****</span>nk.com</span>, I know I can trust the email is legit.</p>
<p><strong>The same is true for your church, ministry or business.</strong></p>
<p>If someone receives an email from your organization and the from address is something like <span 
                data-original-string='GNHVDCWP+mNeiKT0mClgwA==6c1Tik73eNfBiRXilo7qmQi5omi/WvnaDmy5APGSJNA2vc='
                class='apbct-email-encoder'
                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>Fi<span class="apbct-blur">************</span>@<span class="apbct-blur">***</span>il.com</span>, they&#8217;re going to wonder if it&#8217;s legit or not. They might be hesitant to click any links, send money or purchase anything.</p>
<p>But when someone receives an email from your organization and the from address is <span 
                data-original-string='UQZ5nIACHPARDYUImAhknw==6c12GjFn1aOEzz8EdfEv+EsmXEXnT2SVe35RYlOACNOW2g='
                class='apbct-email-encoder'
                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>Yo<span class="apbct-blur">******</span>@<span class="apbct-blur">********</span>in.org</span>, it instantly gives them a warm fuzzy feeling that they can trust your email. It builds trust with your subscribers, with the people that you communicate with.</p>
<p>So, yeah&#8230;</p>
<p><em><strong>Branded @YourDomain email matters if you want to build trust with your subscribers and increase engagement and clicks. </strong></em></p>
<figure id="attachment_61384" aria-describedby="caption-attachment-61384" style="width: 1024px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-61384 size-full" src="https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-7.png" alt="" width="1024" height="576" srcset="https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-7.png 1024w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-7-300x169.png 300w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-7-150x84.png 150w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-7-810x456.png 810w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-61384" class="wp-caption-text">Click to share this image on <a href="https://www.facebook.com/photo/?fbid=1374305924506070&amp;set=a.519197823350222">Facebook</a>, <a href="&quot;https://x.com/OurChurchDotCom/status/2052383291408626079">Twitter</a>, <a href="https://www.pinterest.com/pin/648729521371302239">Pinterest</a> or <a href="https://www.instagram.com/p/DYChluSGOYk/">Instagram </a></figcaption></figure>
<h4><strong>How to Get Branded Email</strong></h4>
<p>If you built or host your website with OurChurch.Com, we offer branded email as an add-on service. It&#8217;s extremely affordable.</p>
<ol>
<li><a href="https://myocc.ourchurch.com/index.php?rp=/store/email-add-ons">Select the number of email accounts you want</a></li>
<li>Place your order</li>
<li>We&#8217;ll add @YourDomain email to your account within 1 business day</li>
</ol>
<p>The choice is simple&#8230; do nothing and continue to make your email recipients anxious. Or <a href="https://myocc.ourchurch.com/index.php?rp=/store/email-add-ons">place the order</a> and start building trust and clicks with your branded emails in less than 24 hours.</p>
<p><strong>BTW, most web hosting companies don&#8217;t offer branded email </strong></p>
<h4>Your Branding Partner</h4>
<p>If you want branded email and your current web host doesn&#8217;t offer it, check out our <a href="https://www.ourchurch.com/best-christian-church-web-hosting-services/">Christian web hosting services</a>.</p>
<p>In addition to email and web hosting, we also help Christian ministries and business with a full array of<a href="https://www.ourchurch.com/branding-services/"> branding services</a>, including <a href="https://www.ourchurch.com/church-logo-design/">logo design</a>, <a href="https://www.ourchurch.com/custom-web-design/">custom website design</a>, and <a href="https://www.ourchurch.com/seo/">search engine optimization (SEO)</a>. Interested? We&#8217;d love to talk more!</p>
<p><strong>Compete the form below (mobile) or to the right (desktop) to schedule a discovery call!</strong></p>
<h4>Comment and Discuss</h4>
<ul>
<li>Do you use branded email? Why or why not?</li>
</ul>
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<span class="sr-share-menu"><a href="#" target="_blank" title="More share links" style="color:#ffffff;" data-metadata="{&quot;url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/why-branded-yourdomain-email-matters\/&quot;,&quot;title&quot;:&quot;Why Branded @YourDomain Email Matters&quot;,&quot;excerpt&quot;:&quot;It comes down to one word. Do you know what it is?&quot;,&quot;image&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/wp-content\/uploads\/2023\/05\/why-branded-yourdomain-email-matters.jpg&quot;,&quot;short-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/?p=61380&quot;,&quot;rss-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/feed\/&quot;,&quot;comments-section&quot;:&quot;comments&quot;,&quot;raw-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/why-branded-yourdomain-email-matters\/&quot;,&quot;twitter-username&quot;:&quot;&quot;,&quot;fb-app-id&quot;:&quot;&quot;,&quot;fb-app-secret&quot;:&quot;&quot;}"><i class="fa fa-plus"></i></a></span></div></div></div><p>The post <a href="https://www.ourchurch.com/blog/why-branded-yourdomain-email-matters/">Why Branded @YourDomain Email Matters</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
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		<title>5 Reasons Email Is Still Incredibly Valuable</title>
		<link>https://www.ourchurch.com/blog/5-reasons-email-is-still-incredibly-valuable/</link>
		
		<dc:creator><![CDATA[Paul Steinbrueck]]></dc:creator>
		<pubDate>Tue, 05 May 2026 13:00:42 +0000</pubDate>
				<category><![CDATA[communications]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web hosting]]></category>
		<category><![CDATA[website builder]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<guid isPermaLink="false">https://www.ourchurch.com/blog/?p=61371</guid>

					<description><![CDATA[<p>Why email communication and marketing is important</p>
<p>The post <a href="https://www.ourchurch.com/blog/5-reasons-email-is-still-incredibly-valuable/">5 Reasons Email Is Still Incredibly Valuable</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Email has been widely available for around 30 years. A lot has changed in that time!</p>
<p>Spammers have given email marketing and email communication a bad rap. And with the more recent rise of other forms of communication like social media, texting and mobile apps, some people have wondered&#8230;</p>
<h4><strong>Is email dead?</strong></h4>
<p>Nothing could be further from the truth!</p>
<p>Email communication and email marketing continue to provide incredible benefits for businesses and nonprofits.</p>
<p>If you are struggling to reach people, some of your people aren&#8217;t very engaged, or you&#8217;re not growing as much you would like, making better use of email can help address these challenges.</p>
<p>To help you understand how to do that, we provide an online course &#8211; <strong>Email Communication that Works!</strong> &#8211; to all our clients at no extra charge.</p>
<p>Watch the video from the first lesson&#8230;</p>
<h2>5 Reasons Email Is Still Incredibly Valuable</h2>
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/dfw9F4NmNa0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>If you prefer to read, here are the highlights&#8230;</p>
<h4><strong>1) Nobody checks websites regularly.</strong></h4>
<p>It&#8217;s really important to keep your website up to date with news and information, but it&#8217;s rare for someone to visit a website unless they&#8217;re already aware of something and want more info. You have to notify people (and usually multiple times) to keep them informed.</p>
<h4><strong>2) 92% of American adults use email.</strong></h4>
<p>According to a <a href="https://market.us/statistics/internet/email-users/">this 2023 report by Statista</a>, more than 90% of adults in the US use email.  This compares to 71% of adults who use Facebook (<a href="https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/">reported by Pew Research</a>) and 50% who use Instagram (also <a href="https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/">reported by Pew Research</a>) And it goes down from there with other platforms and means of communication.</p>
<h4><strong>3) Email open rates are better than social media.</strong></h4>
<p>Open rates for emails sent by faith-based organizations are around 29% (as <a href="https://www.nptechforgood.com/101-best-practices/email-marketing-statistics-for-nonprofits/">reported by Nonprofit Tech for Good</a>). While this is down from what it once was, it is still dramatically better than view rates for social media posts.</p>
<p>Only about 4% of followers see an Instagram posts and 2% of followers see a Facebook post (via <a href="https://www.social.plus/blog/only-3-5-of-followers-see-your-instagram-posts---why-organic-reach-is-no-longer-a-growth-strategy">Social Plus</a>).  Social media sites continue to show fewer posts from your friends and the organizations you follow, and more ads and short videos.</p>
<h4><strong>4) You own your email list.</strong></h4>
<p>With social media sites, you don&#8217;t own your list of contacts/followers. If FB, Insta, or X were to shut down, ban you, or limit your communication, you would lose all your contacts.</p>
<h4><strong>5) Your people want your emails.</strong></h4>
<p>Church leaders &#8211; your people want to know what&#8217;s going on. Ministry leaders &#8211; your supporters want to know what you&#8217;re doing and how they can help. Business leaders &#8211; your customers want to know about new products, special offers, and professional insight.</p>
<p><strong>Bonus:</strong> If you&#8217;re a church leader and your main form of communication is the Sunday bulletin, keep in mind that on any given Sunday half your people are not there. And of those who are there, half don&#8217;t read the bulletin and the other half forget what was in it the minute they step out the door.</p>
<p>So, yeah, your people need to be reminded via email of what&#8217;s going on&#8230; multiple times.</p>
<p>The bottom line is&#8230;</p>
<p><em><strong>Email is still a powerful tool to make connections, build engagement, and grow your ministry or business. -Paul Steinbrueck</strong></em></p>
<figure id="attachment_61374" aria-describedby="caption-attachment-61374" style="width: 1024px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-61374 size-full" src="https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-6.png" alt="Email is still a powerful tool to make connections, build engagement, and grow your ministry or business. -Paul Steinbrueck" width="1024" height="576" srcset="https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-6.png 1024w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-6-300x169.png 300w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-6-150x84.png 150w, https://www.ourchurch.com/blog/wp-content/uploads/2023/05/QUOTE-IMAGE-6-810x456.png 810w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-61374" class="wp-caption-text">Click to share this image on <a href="https://www.facebook.com/photo/?fbid=1372748137995182&amp;set=a.519197823350222">Facebook</a>, <a href="https://x.com/OurChurchDotCom/status/2051634615555879379">Twitter</a>, <a href="https://www.pinterest.com/pin/648729521371264714">Pinterest</a> or <a href="https://www.instagram.com/p/DX9M7WymDKL/">Instagram </a></figcaption></figure>
<h4><strong>But it&#8217;s also possible to do email badly</strong></h4>
<p>Ever been subscribed to the email list of an organization that frustrated or annoyed you to the point where you stopped opening their emails or unsubscribed?</p>
<p>Just about everyone has had that experience.</p>
<p>So, in future videos in this course we&#8217;ll be sharing best practices, mistakes to avoid, instructions for setting up your email systems and more.  Stay tuned!</p>
<h4>More insight into how to use email effectively</h4>
<ul>
<li><a href="https://www.ourchurch.com/blog/why-branded-yourdomain-email-matters/">Why Branded @YourDomain Email Matters</a></li>
<li><a href="https://www.ourchurch.com/blog/5-steps-to-create-your-email-plan/">5 Steps to Create Your Email Plan</a></li>
<li><a href="https://www.ourchurch.com/blog/how-to-add-a-mailchimp-subscribe-form-to-your-website/">How to Add a MailChimp Subscribe Form to Your Website</a></li>
<li><a href="https://www.ourchurch.com/blog/fastest-easiest-way-create-email-template-mailchimp/">The Fastest, Easiest Way to Create an Email Template in MailChimp</a></li>
<li><a href="https://www.ourchurch.com/blog/5-secrets-to-get-more-email-opens-clicks/">5 Secrets to Get More Email Opens &amp; Clicks</a></li>
</ul>
<p>Click and share your perspective on email, in <a href="https://docs.google.com/forms/d/1KtkXBbX-vIo_1iyY5LkylEAOndWpJry3udMTna2Y3Jk/preview">this month&#8217;s Listening Post survey</a>.</p>
<h4>Partner with someone who&#8217;s got your back</h4>
<p>Email can be one of the most challenging aspect of online communication. Spammers, filters, and blacklists are all working against you. It&#8217;s become so challenging that most most web hosting companies don&#8217;t even offer email service anymore.  But OurChurch.com does.</p>
<p>And our Christian, US-based support team will actually pick up the phone, respond to your email, or do an online chat with you whenever you need it.</p>
<p>And if you would like a guide to help with <a href="https://www.ourchurch.com/church-website-design/">Christian web design</a>, <a href="https://www.ourchurch.com/christian-seo">SEO</a> or <a href="https://www.ourchurch.com/best-christian-church-website-builder/">building your own DIY website</a>, we&#8217;d love to talk with you!</p>
<p><strong>Complete the form below (mobile) or to the right (desktop) to schedule a discovery call!</strong></p>
<h4><strong>Comment &amp; Discuss</strong></h4>
<ul>
<li>Is your organization using email to communicate with members, supporters and clients? If so, how?</li>
</ul>
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<span class="sr-share-menu"><a href="#" target="_blank" title="More share links" style="color:#ffffff;" data-metadata="{&quot;url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/5-reasons-email-is-still-incredibly-valuable\/&quot;,&quot;title&quot;:&quot;5 Reasons Email Is Still Incredibly Valuable&quot;,&quot;excerpt&quot;:&quot;Why email communication and marketing is important&quot;,&quot;image&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/wp-content\/uploads\/2023\/05\/5-reasons-email-extremely-valuable.jpg&quot;,&quot;short-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/?p=61371&quot;,&quot;rss-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/feed\/&quot;,&quot;comments-section&quot;:&quot;comments&quot;,&quot;raw-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/5-reasons-email-is-still-incredibly-valuable\/&quot;,&quot;twitter-username&quot;:&quot;&quot;,&quot;fb-app-id&quot;:&quot;&quot;,&quot;fb-app-secret&quot;:&quot;&quot;}"><i class="fa fa-plus"></i></a></span></div></div></div><p>The post <a href="https://www.ourchurch.com/blog/5-reasons-email-is-still-incredibly-valuable/">5 Reasons Email Is Still Incredibly Valuable</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
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			</item>
		<item>
		<title>Why did a thriving custom pool builder change their website?</title>
		<link>https://www.ourchurch.com/blog/why-did-a-thriving-custom-pool-builder-change-their-website/</link>
					<comments>https://www.ourchurch.com/blog/why-did-a-thriving-custom-pool-builder-change-their-website/#comments</comments>
		
		<dc:creator><![CDATA[Mark Steinbrueck]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 13:00:58 +0000</pubDate>
				<category><![CDATA[business]]></category>
		<category><![CDATA[org type]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[creating a new website]]></category>
		<category><![CDATA[custom design]]></category>
		<category><![CDATA[WordPress website]]></category>
		<guid isPermaLink="false">https://www.ourchurch.com/blog/?p=46909</guid>

					<description><![CDATA[<p>So why would a successful custom pool builder who had more work than they know what to do with, change their website?  </p>
<p>The post <a href="https://www.ourchurch.com/blog/why-did-a-thriving-custom-pool-builder-change-their-website/">Why did a thriving custom pool builder change their website?</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Why would a successful custom pool builder who had more work than they know what to do with, change their website and do search engine optimization?</p>
<p><strong>To reach their goals!</strong></p>
<h2>3 Reasons for a Website Redesign</h2>
<p>Years ago, I had a conversation with the owner of Grand Vista Pools, Kevin Shipp, about their website.  They liked their existing website but it had several major flaws</p>
<ol>
<li><strong>They could not update the website themselves. </strong> Each time they wanted to add pictures of a completed pool or a video customer testimonial, they needed to pay someone to make the changes for them.</li>
<li><strong>Their email through their hosting company was unreliable.</strong>  Because many potential and current customers communicated to their company through email, it was crucial that email was always up and running.</li>
<li><strong>Their website was not ranking well in the search results. </strong> This was causing them to miss out on many potential projects.</li>
</ol>
<h2>Website Redesign vs New Website from Scratch</h2>
<p>Kevin didn&#8217;t want to change the look of the website or how it functioned, so we came up with a solution that would streamline the site building process:</p>
<ul>
<li>Build a new website on the easy-to-use WordPress platform.</li>
<li>Use their existing design.</li>
<li>Keep the same features of their existing website.</li>
<li>Transfer all their current video, pictures, and text from the existing website to the new website.</li>
<li>Train Kevin so he could edit his site without assistance.</li>
</ul>
<p>There were several advantages to taking this approach:</p>
<ol>
<li><strong>Minimal work from Grand Vista Pools. </strong> Kevin and his staff are very busy with their business.  They didn&#8217;t want to be bogged down in creating new content or making tons of decisions about a new website.  Taking this approach allowed Kevin to focus on what they do best, building gorgeous pools.</li>
<li><strong>Keep cost down.</strong>  By keeping everything much like it is on their existing website, it allowed OurChurch.Com&#8217;s design team to build Kevin&#8217;s new website without a lot of emails and meetings.  This kept the cost of the new site to a minimum.</li>
<li><strong>Quicker build time. </strong> Because Kevin kept things like they were on the exiting site and with minimal communication needed during the site building process, the OCC team could build Grand Vista&#8217;s new website is a much shorter time than normally required for new website.</li>
</ol>
<p>Since launching their new website, Grand Vista Pools has been able to better communicate the services they provide to prospective clients, and they are busier than ever!</p>
<h2>Website Design and SEO Bundle</h2>
<p>Another smart, strategic decision Kevin made was to have OurChurch.com do both their website design and search engine optimization.  The benefits of doing this include:</p>
<ol>
<li><strong>Our website design team built their website using best practices for SEO.</strong>  This means ensuring all pages can be crawled by search engines, optimal internal linking, good Core Web Vitals, and optimized PageSpeed.</li>
<li><strong>Our SEO team did the keyword research for their website before it was launched.</strong> The design and SEO teams coordinated their schedules so that the overall time needed for both the design and optimization was less than it would have been if separate companies had performed the services.</li>
<li><strong>Our web design and SEO teams play well together.</strong>  It&#8217;s shocking how often web designers &#8220;de-optimize&#8221; a website after its been optimized, and how often SEOs break the design of a website. By having our team perform both services, we prevented these problems.</li>
<li><strong>Bundle and Save. </strong> Because of the efficiencies we experience when providing both services, we were are able to pass those cost savings on to Grand Vista Pools.</li>
</ol>
<p>Watch this 90 second video to see what Kevin has to say about the impact our search engine optimization service has had on his business:</p>
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/udF3fi8DENQ" width="515" height="320" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
<p>The big take-away&#8230;</p>
<p><strong>The results [of OurChurch.Com&#8217;s SEO services] have been amazing! Our web traffic has increased significantly which has turned into a lot of new business! -Kevin Shipp, Grand Vista Pools</strong></p>
<figure id="attachment_65103" aria-describedby="caption-attachment-65103" style="width: 1360px" class="wp-caption aligncenter"><a href="https://www.facebook.com/OurChurchDotCom/photos/a.88258017841/10158791728982842/"><img decoding="async" class="wp-image-65103 size-full" src="https://www.ourchurch.com/blog/wp-content/uploads/2022/01/Quote-ourchurch-the-results-of-occ-seo-services-2.jpg" alt="Quote-ourchurch-the-results-of-occ-seo-services" width="1360" height="1020" srcset="https://www.ourchurch.com/blog/wp-content/uploads/2022/01/Quote-ourchurch-the-results-of-occ-seo-services-2.jpg 1360w, https://www.ourchurch.com/blog/wp-content/uploads/2022/01/Quote-ourchurch-the-results-of-occ-seo-services-2-300x225.jpg 300w, https://www.ourchurch.com/blog/wp-content/uploads/2022/01/Quote-ourchurch-the-results-of-occ-seo-services-2-1024x768.jpg 1024w, https://www.ourchurch.com/blog/wp-content/uploads/2022/01/Quote-ourchurch-the-results-of-occ-seo-services-2-150x113.jpg 150w, https://www.ourchurch.com/blog/wp-content/uploads/2022/01/Quote-ourchurch-the-results-of-occ-seo-services-2-595x446.jpg 595w, https://www.ourchurch.com/blog/wp-content/uploads/2022/01/Quote-ourchurch-the-results-of-occ-seo-services-2-450x338.jpg 450w, https://www.ourchurch.com/blog/wp-content/uploads/2022/01/Quote-ourchurch-the-results-of-occ-seo-services-2-1200x900.jpg 1200w, https://www.ourchurch.com/blog/wp-content/uploads/2022/01/Quote-ourchurch-the-results-of-occ-seo-services-2-768x576.jpg 768w" sizes="(max-width: 1360px) 100vw, 1360px" /></a><figcaption id="caption-attachment-65103" class="wp-caption-text">Click to share this image on <a href="https://www.facebook.com/photo/?fbid=1367181915218471&amp;set=a.519197823350222">Facebook</a>, <a href="https://x.com/OurChurchDotCom/status/2049106927612002600">Twitter</a>, <a href="https://www.pinterest.com/pin/648729521371137762">Pinterest</a> or <a href="https://www.instagram.com/p/DXZJwtiGCTZ/">Instagram </a></figcaption></figure>
<h4>Partner with our Team!</h4>
<p>Read more about OurChurch.Com&#8217;s <a href="https://www.ourchurch.com/design/custom-web-design.php" target="_blank" rel="noopener">custom web design services</a> and <a href="https://www.ourchurch.com/christian-church-seo/">SEO services</a>. If you are interested in discussing how OurChurch.Com can help you live out your mission online, we&#8217;d love to talk with you!</p>
<p><strong>Complete the form below (mobile) or to the right (desktop) to schedule a discovery call!</strong></p>
<p>We invite you to visit the website of <a href="http://www.grandvistapools.com/" target="_blank" rel="noopener">Grand Vista Pools</a>.  Please let us know what you think about their website by posting a comment below.</p>
<p>Read more of our <a href="https://www.ourchurch.com/blog/25-stories-from-25-years/">30 Stories from 30 Years</a>.</p>
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<span class="sr-share-menu"><a href="#" target="_blank" title="More share links" style="color:#ffffff;" data-metadata="{&quot;url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/why-did-a-thriving-custom-pool-builder-change-their-website\/&quot;,&quot;title&quot;:&quot;Why did a thriving custom pool builder change their website?&quot;,&quot;excerpt&quot;:&quot;So why would a successful custom pool builder who had more work than they know what to do with, chan&quot;,&quot;image&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/wp-content\/uploads\/2022\/01\/850-gvp-ss.jpg&quot;,&quot;short-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/?p=46909&quot;,&quot;rss-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/feed\/&quot;,&quot;comments-section&quot;:&quot;comments&quot;,&quot;raw-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/why-did-a-thriving-custom-pool-builder-change-their-website\/&quot;,&quot;twitter-username&quot;:&quot;&quot;,&quot;fb-app-id&quot;:&quot;&quot;,&quot;fb-app-secret&quot;:&quot;&quot;}"><i class="fa fa-plus"></i></a></span></div></div></div><p>The post <a href="https://www.ourchurch.com/blog/why-did-a-thriving-custom-pool-builder-change-their-website/">Why did a thriving custom pool builder change their website?</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
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		<title>7 Ways Your Website Can Help You Go Green for Earth Day</title>
		<link>https://www.ourchurch.com/blog/7-ways-your-website-can-help-you-gogreen-earthday/</link>
					<comments>https://www.ourchurch.com/blog/7-ways-your-website-can-help-you-gogreen-earthday/#comments</comments>
		
		<dc:creator><![CDATA[Paul Steinbrueck]]></dc:creator>
		<pubDate>Wed, 22 Apr 2026 13:00:20 +0000</pubDate>
				<category><![CDATA[Trending]]></category>
		<category><![CDATA[web hosting]]></category>
		<category><![CDATA[website builder]]></category>
		<category><![CDATA[creation]]></category>
		<category><![CDATA[Earth Day]]></category>
		<category><![CDATA[environment]]></category>
		<guid isPermaLink="false">https://www.ourchurch.com/blog/?p=52051</guid>

					<description><![CDATA[<p>7 ways your website can help you protect the environment. No.5 is huge!</p>
<p>The post <a href="https://www.ourchurch.com/blog/7-ways-your-website-can-help-you-gogreen-earthday/">7 Ways Your Website Can Help You Go Green for Earth Day</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h4><strong>Happy Earth Day!</strong></h4>
<p>Earth Day is an annual awareness day observed on April 22 to focus attention on environmental protection and stewarding our planet. It&#8217;s a good time for Christians and Christian organizations to consider what we can do to protect and care for creation.</p>
<h4><strong>What the Bible Says about Protecting the Environment</strong></h4>
<p>After God created human beings, the first job he gave us was to care for creation.</p>
<p style="padding-left: 30px;">Genesis 1:28 says, &#8220;<em>God blessed them and said to them, &#8216;Be fruitful and increase in number; fill the earth and subdue it. Rule over the fish in the sea and the birds in the sky and over every living creature that moves on the ground.</em>&#8216;&#8221;</p>
<p style="padding-left: 30px;">Just after that in Genesis 2:15 it&#8217;s recorded, &#8220;<em>The Lord God took the man and put him in the Garden of Eden to work it and take care of it.</em>&#8220;</p>
<p>Clearly God has given us responsibility to care for creation and steward it wisely.</p>
<h2 style="text-align: left;">7 Ways Your Website Can Help You Go Green</h2>
<p>There are many things Christian churches, schools, ministries and businesses can do to protect and care for the environment. Because we here at OurChurch.com are focused on websites and online communication, we&#8217;re going to focus on the ways your website and online tools can help your organization be environmentally-friendly.</p>
<h4><strong>1) Streamline the Sunday bulletin.</strong></h4>
<p>Some churches require a small forest each week to produce all the bulletin inserts for every ministry and event in the church.</p>
<p>We strongly recommend a communications strategy that makes <a href="https://www.ourchurch.com/blog/2012/09/26/how-to-design-your-website-to-be-the-hub-of-communications/">your website the hub of your communications</a>.  When you do this, you don&#8217;t need to print every detail about every event. Just put the basic info for each event &#8211; name of the event, when, where and why someone would want to participate and then, &#8220;See the website for more info&#8221; Boom &#8211; end of bulletin inserts!</p>
<p>Some churches have even completely eliminated their print bulletins in favor of an online bulletin.</p>
<h4><strong>2) Do registrations and signups online.</strong></h4>
<p>Get rid of the printed signup sheets and registration forms lying around on tables in the lobby of your church or school. Online event registration will simplify your life, make it easier for people to signup anytime and anywhere, and save paper and ink. Online event registration can be done on your website with a plugin, or with Google Forms.</p>
<h4><strong>3) Use online forms.</strong></h4>
<p>Just as you can replace paper signup sheets with online signups on your website, you can also replace all kinds of paper forms with online forms. Online form builders are easy to use and can be used to create any type of form you currently have in print.</p>
<h4><strong>4) Put your manuals and handbooks online.</strong></h4>
<p>Do you have an huge employee handbook you print and give to each member of your staff? Do you have written policies and procedures for your church, school or business?</p>
<p>These things can be uploaded and placed in a staff-only section of your website.</p>
<p>Or even better, they can be put into an online file-sharing service like Google Docs. Another great feature of Google Docs is when a document needs to be updated, you can do it quickly and easily online, and when you do everyone with access instantly has the updated version. No more need to distribute updates or wonder if everyone is using the latest version.</p>
<p>Putting instructions in Google Docs is also extremely helpful for training new staff and volunteers. No need to get people to remember everything or carry around paper instructions. Google Docs can be accessed anywhere on a smart phone.</p>
<h4><strong>5) Replace your paper newsletter with an online newsletter.</strong></h4>
<p>The printed monthly newsletter has been one of the most prevalent forms of communication for churches, schools and nonprofits for decades. How many pages of newsletters you print every month?</p>
<p>Depending on the size of your organization, switching to an online newsletter could save thousands of pages of paper a month. If you mail your newsletter you could save lots of money on postage (and the fuel used to deliver them.) Put an electronic copy of your newsletter on your website and send it out via email.</p>
<p>If your church has a lot of older people who don&#8217;t go online much, you may get some pushback. So, you may need to compromise a little by mailing the printed newsletter to those who specifically request it or having a handful of print copies available in the foyer of your church.</p>
<h4><strong>6) Forgo direct mail ads for SEO and/or Google Ads.</strong></h4>
<p>Some Christian churches, schools, and businesses use direct mail postcards to try to reach people in their community. While this can be effective, eventually the vast majority of them will end up in your local landfill.</p>
<p>Search Engine Optimization and Google Ads are a most cost-effective way to reach people in your community AND there is no waste.</p>
<h4><strong>7) Partner with a Green Web Hosting Company.</strong></h4>
<p>We at OurChurch.com love the outdoors and do everything we can to care for creation. We have already taken all of the steps above.</p>
<p>Additionally, our entire team works from home offices, which means no corporate office to build, furnish, heat, cool and clean. We&#8217;re also not consuming gasoline or polluting the environment on our commutes to work.</p>
<p>The bottom line&#8230;</p>
<p style="padding-left: 30px;"><em><strong>How you use your website can have a big impact on how you care for creation.</strong></em></p>
<figure id="attachment_57478" aria-describedby="caption-attachment-57478" style="width: 1000px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-57478 size-full" src="https://www.ourchurch.com/blog/wp-content/uploads/2017/04/quote-ourchurch-how-you-use-your-website2.jpeg" alt="How you use your website can have a big impact on how you care for creation." width="1000" height="750" srcset="https://www.ourchurch.com/blog/wp-content/uploads/2017/04/quote-ourchurch-how-you-use-your-website2.jpeg 1000w, https://www.ourchurch.com/blog/wp-content/uploads/2017/04/quote-ourchurch-how-you-use-your-website2-300x225.jpeg 300w, https://www.ourchurch.com/blog/wp-content/uploads/2017/04/quote-ourchurch-how-you-use-your-website2-150x113.jpeg 150w, https://www.ourchurch.com/blog/wp-content/uploads/2017/04/quote-ourchurch-how-you-use-your-website2-810x608.jpeg 810w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-57478" class="wp-caption-text">Click to share this image on <a href="https://www.facebook.com/photo/?fbid=1362290895707573&amp;set=a.519197823350222">Facebook</a>, <a href="https://x.com/OurChurchDotCom/status/2046925995534684435">Twitter</a>, <a href="https://www.pinterest.com/pin/648729521371033891">Pinterest</a> or <a href="https://www.instagram.com/p/DXbwGhQkrjm/">Instagram </a></figcaption></figure>
<h4>Partner with an eco-friendly website design and marketing agency</h4>
<p>If you share our concern for the environment, we hope you&#8217;ll consider the 7 ways to protect the environment listed above and consider OurChurch.com for your <a href="https://www.ourchurch.com/best-christian-church-web-hosting-services/">Christian web hosting</a>, <a href="https://www.ourchurch.com/church-website-design/">web design</a> and <a href="https://www.ourchurch.com/christian-seo/">SEO</a>.  We&#8217;d love to talk more with you!</p>
<p><strong>Complete the form below (mobile) or to the right (desktop) to schedule a call!</strong></p>
<h4><strong>Comment and Discuss</strong></h4>
<ul>
<li>How are you using your website to reduce pollution and protect the environment?</li>
<li>What other ideas can you share?</li>
</ul>
<p>Continue reading&#8230; <a href="https://www.ourchurch.com/blog/church-outreach-ideas-events/">Church Outreach Ideas and Events for Every Holiday and Season</a></p>
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<span class="sr-share-menu"><a href="#" target="_blank" title="More share links" style="color:#ffffff;" data-metadata="{&quot;url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/7-ways-your-website-can-help-you-gogreen-earthday\/&quot;,&quot;title&quot;:&quot;7 Ways Your Website Can Help You Go Green for Earth Day&quot;,&quot;excerpt&quot;:&quot;7 ways your website can help you protect the environment. No.5 is huge!&quot;,&quot;image&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/wp-content\/uploads\/2022\/04\/7-Ways-Your-Website-Can-Help-You-GoGreen-EarthDay.png&quot;,&quot;short-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/?p=52051&quot;,&quot;rss-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/feed\/&quot;,&quot;comments-section&quot;:&quot;comments&quot;,&quot;raw-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/7-ways-your-website-can-help-you-gogreen-earthday\/&quot;,&quot;twitter-username&quot;:&quot;&quot;,&quot;fb-app-id&quot;:&quot;&quot;,&quot;fb-app-secret&quot;:&quot;&quot;}"><i class="fa fa-plus"></i></a></span></div></div></div><p>The post <a href="https://www.ourchurch.com/blog/7-ways-your-website-can-help-you-gogreen-earthday/">7 Ways Your Website Can Help You Go Green for Earth Day</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
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		<title>Website Spotlight: Grace Baptist Church of Tyler, Texas</title>
		<link>https://www.ourchurch.com/blog/website-spotlight-grace-baptist-church-of-tyler-texas/</link>
		
		<dc:creator><![CDATA[Paul Steinbrueck]]></dc:creator>
		<pubDate>Tue, 21 Apr 2026 13:00:27 +0000</pubDate>
				<category><![CDATA[web design]]></category>
		<category><![CDATA[Spotlight]]></category>
		<category><![CDATA[website spotlight]]></category>
		<guid isPermaLink="false">https://www.ourchurch.com/blog/?p=23705</guid>

					<description><![CDATA[<p>We take a look at the website for Grace Baptist Church of Tyler, Texas and how its new design is helping Grace Baptist accomplish its mission online.</p>
<p>The post <a href="https://www.ourchurch.com/blog/website-spotlight-grace-baptist-church-of-tyler-texas/">Website Spotlight: Grace Baptist Church of Tyler, Texas</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>We&#8217;re in the midst of a blog series called <a href="https://www.ourchurch.com/blog/30-stories-from-30-years/">30 Stories from 30 Years</a>. It&#8217;s a celebration of what God has done through us and the Christian organizations we have served over 30 years.</p>
<p>Grace Baptist Church of Tyler, Texas has been partnering with OurChurch.Com since 2010 with the Custom Pro website package. As a part of their Custom Pro package, they receive <a href="https://www.ourchurch.com/church-marketing-seo/">church SEO services</a> and a free redesign to their website every three years.</p>
<p>In fact, we we just launched a newly redesigned website for them in January 2026.</p>
<p>Grace Baptist is a very traditional church, yet has done a fantastic job embracing the web as a way to help achieve their mission. Below are a few highlights of how Grace is using their website effectively:</p>
<ul>
<li><strong>New updated design:</strong> Keeping with their church colors, they have created an updated look and feel to their website. The new design is still traditional, reflecting the style of the church itself.</li>
<li><strong>Audio and Video Sermon:</strong> They have made it very easy for someone to either listen or watch a sermon from a previous service. The services are indexed by date on a page that is easy to navigate and well presented.</li>
<li><strong>Live streaming:</strong> For those who want to watch a service live, they also offer live streaming of their services. Simply click on the menu titled “Live Broadcast” and if a live service is available it automatically connects to the video stream.</li>
<li><strong>Bible Conferences:</strong> They host an annual Bible conference, brining in speakers from around the country. They use their website to provide information about past conferences and upcoming conferences (when details are available).</li>
</ul>
<p>All of these elements allow Grace Baptist Church to accomplish their mission online.</p>
<p>Hear what Johnathan Johnson, web administrator of Grace Baptist Church, has to say about their website and working with OurChurch.Com in this 90 second video:</p>
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/52BBTP1bUmI" width="640" height="320" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>The big takeaway&#8230;</p>
<p><em><strong>Partnering with OurChurch.Com has been extremely vital to the success of our web ministry. -Jonathan Johnson, Grace Baptist Church, Tyler, TX</strong></em></p>
<figure id="attachment_58218" aria-describedby="caption-attachment-58218" style="width: 1000px" class="wp-caption aligncenter"><a href="https://www.facebook.com/OurChurchDotCom/photos/a.88258017841/10158778322677842/"><img decoding="async" class="wp-image-58218 size-full" src="https://www.ourchurch.com/blog/wp-content/uploads/2013/02/Quote-ourchurch-partnering-with-occ-has-been.jpg" alt="" width="1000" height="562" srcset="https://www.ourchurch.com/blog/wp-content/uploads/2013/02/Quote-ourchurch-partnering-with-occ-has-been.jpg 1000w, https://www.ourchurch.com/blog/wp-content/uploads/2013/02/Quote-ourchurch-partnering-with-occ-has-been-300x169.jpg 300w, https://www.ourchurch.com/blog/wp-content/uploads/2013/02/Quote-ourchurch-partnering-with-occ-has-been-150x84.jpg 150w, https://www.ourchurch.com/blog/wp-content/uploads/2013/02/Quote-ourchurch-partnering-with-occ-has-been-810x455.jpg 810w" sizes="(max-width: 1000px) 100vw, 1000px" /></a><figcaption id="caption-attachment-58218" class="wp-caption-text">Click to share this image on <a href="https://www.facebook.com/photo/?fbid=1361507469119249&amp;set=a.519197823350222">Facebook</a>, <a href="https://x.com/OurChurchDotCom/status/2046560255463784900">Twitter</a>, <a href="https://www.pinterest.com/pin/648729521371016578">Pinterest</a> or <a href="https://www.instagram.com/p/DXZJwtiGCTZ/">Instagram </a></figcaption></figure>
<p>We invite you to visit <a href="http://www.gracebaptisttyler.com">Grace Baptist Church in Tyler, TX</a>.</p>
<p><strong>Partner with OurChurch.com</strong></p>
<p>You can read more about OurChurch.Com’s <a href="https://www.ourchurch.com/design/">custom web design services</a>. If you are interested in discussing how OurChurch.Com can help you achieve your mission online, we&#8217;d love to talk with you!</p>
<p><strong>Complete the form below (mobile) or to the right (desktop) to schedule a discovery call.</strong></p>
<h4><strong>Comment and Discuss</strong></h4>
<ul>
<li>What do you think of their new site and the design choices made?</li>
</ul>
<p>Continue reading <a href="https://www.ourchurch.com/blog/30-stories-from-30-years/">30 Stories from 30 Years</a></p>
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<span class="sr-share-menu"><a href="#" target="_blank" title="More share links" style="color:#ffffff;" data-metadata="{&quot;url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/website-spotlight-grace-baptist-church-of-tyler-texas\/&quot;,&quot;title&quot;:&quot;Website Spotlight: Grace Baptist Church of Tyler, Texas&quot;,&quot;excerpt&quot;:&quot;We take a look at the website for Grace Baptist Church of Tyler, Texas and how its new design is hel&quot;,&quot;image&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/wp-content\/uploads\/2022\/01\/grace.jpg&quot;,&quot;short-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/?p=23705&quot;,&quot;rss-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/feed\/&quot;,&quot;comments-section&quot;:&quot;comments&quot;,&quot;raw-url&quot;:&quot;https:\/\/www.ourchurch.com\/blog\/website-spotlight-grace-baptist-church-of-tyler-texas\/&quot;,&quot;twitter-username&quot;:&quot;&quot;,&quot;fb-app-id&quot;:&quot;&quot;,&quot;fb-app-secret&quot;:&quot;&quot;}"><i class="fa fa-plus"></i></a></span></div></div></div><p>The post <a href="https://www.ourchurch.com/blog/website-spotlight-grace-baptist-church-of-tyler-texas/">Website Spotlight: Grace Baptist Church of Tyler, Texas</a> appeared first on <a href="https://www.ourchurch.com/blog">Christian Web Trends Blog: Church Websites, Design, SEO</a>.</p>
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