Some churches choose to work with separate companies for their website design and SEO needs, but there are significant advantages to hiring the same company for both tasks.

This approach can streamline communication, enhance functionality, and ultimately drive better results for your church’s online outreach.

6 Benefits of Hiring the Same Company for Church SEO and Web Design

1. Seamless Integration of Design and SEO

One of the most important aspects of SEO is ensuring that your website is structured in a way that search engines can easily understand and index. This starts at the design phase.

A company that handles both design and SEO can build the website with SEO best practices in mind from the very beginning. When the design and SEO teams work together as one unit, they can ensure that key SEO elements, such as meta tags, header structure, alt text for images, and mobile responsiveness, are embedded in the design itself.

Working with two separate companies can lead to a disconnect between the design and SEO strategies. For example, a web design firm might create a beautiful website that looks great but is slow to load or difficult for search engines to crawl, which negatively impacts your SEO performance.

By using one company for both, these potential conflicts are avoided, and you can be confident that your website will be optimized for both user experience and search engine visibility from the outset.

2. Better Communication and Coordination

Effective communication is crucial when developing a website and optimizing it for search engines.

When you work with two different companies, communication gaps can occur, leading to misunderstandings, delays, and extra work. For example, the SEO company might need design changes to improve loading speed, or the design company might need SEO guidance to properly format URLs. In such cases, coordinating between two separate teams can slow down progress.

By hiring a single company, the design and SEO teams can communicate directly and work cohesively toward a unified goal. This streamlined process eliminates the need for back-and-forth discussions between multiple parties and ensures that your website development moves forward efficiently. This also means that any necessary adjustments to design or SEO can be implemented more quickly and with less hassle.

3. Cost-Effectiveness

Working with one company for both design and SEO often proves to be more cost-effective than hiring two separate firms. When you choose separate vendors, each may have its own pricing structure, and you could end up paying more in total. Additionally, some companies may charge extra fees for communication or coordination with another company.

A combined service package can help you save money and offer greater value for your budget. OurChurch.Com  offers packages that bundle web design and SEO, allowing you to receive both services at a reduced rate. This is especially beneficial for churches operating on limited budgets, as the cost savings can be allocated toward other important ministry initiatives.

4. Consistent Branding and Messaging

A well-designed church website should reflect your church’s mission, values, and overall brand. When the same company handles both your website design and SEO, they can ensure that your online presence consistently conveys the right message, from the aesthetics of your website to the content that ranks on search engines.

SEO goes beyond keywords and rankings—it involves optimizing your church’s online content to match what people are searching for while staying true to your church’s mission. It can also include creating additional content like blog articles and Frequently Asked Questions, that are designed to rank well in search results and bring additional visitors to the website.

By working with a single company, your SEO strategy will align with your church’s overall branding, ensuring consistency across all aspects of your online presence. This consistency builds trust with your congregation and visitors, and it helps your church stand out in a crowded online space.

5. Ongoing Support and Maintenance

Your church’s online needs will evolve over time. As new trends emerge, search engine algorithms change, and your church’s mission evolves, you’ll need to update both your website design and SEO strategy. Having a single company responsible for both ensures that you have consistent, ongoing support and maintenance for your website and its SEO.

Instead of managing two separate relationships, you can rely on one team to handle all updates, changes, and optimizations. This can make it easier to implement new ideas and strategies quickly, ensuring your church’s online presence stays current and effective.

6. Improved Analytics and Reporting

Tracking the success of your church’s website and SEO efforts is essential for making informed decisions about future strategies. When one company manages both aspects, they can offer unified reporting and analytics, providing you with a clearer picture of how your website is performing.

A single company will be able to track key metrics—such as website traffic, search engine rankings, and user engagement—in a cohesive manner. This allows you to make data-driven decisions to improve your website and outreach efforts. Additionally, any adjustments or optimizations can be made more swiftly, as the company has full access to both the design and SEO aspects of your site.

In Conclusion…

Choosing a single company to handle both your church’s website design and SEO needs is a smart decision that leads to better integration, more efficient communication, and cost savings.

It ensures a cohesive online presence, allows for consistent branding, and provides ongoing support as your church’s needs evolve. By simplifying your approach and working with a trusted provider, your church can maximize its online visibility, engage with its congregation more effectively, and reach new people with the message of hope and faith.

For churches aiming to build a stronger online presence, this holistic approach can truly make a lasting impact.

Work with our Church Web Design and SEO Teams

If you and your church want to take the next step to reach more people in your community by bundling your church website design and church SEO into one package, we’d love to talk.

Complete the form below (mobile) or to the right (desktop) to take the first step.

Comment and discuss…

• Which of the benefits to bundling your church SEO and web design is most appealing to you?

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Google’s search algorithm looks at more than 200 different factors to produce its search results. A person could spend years analyzing and optimizing all those factors, so in this article we’re going to focus on the factors that are most important so you can make the best use of your time.

Before we get to the specific ranking factors, it’s important to understand the general concept of how Google ranks websites for each search query (or keyword).

Relevance x Authority = Search Ranking

All 200+ search ranking factors can be put into one of two categories – relevance or authority.

Relevance

Relevance is how closely related a web page is to the search query. Search engines look at the text, headings and other elements on a web page to determine what that page is about, and how closely related it is to a search query.

Authority

Authority is how reliable, reputable and important a web page is. Search engines look at which other sites are linking to or mentioning a website, the quality level of the content on the website, and the reputation of the person writing the content.

If a web page’s content is not related to a particular keyword, no matter how high its authority, Google is not going to show it in the search results.

If a web page is closely related to a certain keyword but has low authority, Google will display it in the search results after web pages that are also relevant to the keyword but have more authority.

Therefore, for a web page to rank well in the search results for a keyword it must be very relevant and have more authority than other relevant web pages.

Church Keywords to Target

Before you can optimize any web page, you have to know what keyword(s) you want to make the page more relevant for. We call these your target keywords.

For Christian businesses and ministries, to determine which keywords to target, it’s important to do keyword research to compare how often various keywords are searched for and how hard it is to rank for each keyword being considered.

Initially, churches can usually skip this step, because there are 4 keywords that are far more popular than any other:

• Churches in [your city]
• [your city] churches
• [your city] church

If there are cities with the same name in other states, then your top keyword might be “churches in [your city, your state]” or “churches in [your city, state abbreviation].”

If your church includes people from multiple cities you can also try to target “churches in [adjacent city].” When we work with churches, we usually don’t target more than 2 adjacent cities because in our experience, it is difficult to fit all those keywords into the various parts of the web page that can be optimized.

Some churches also choose target keywords related to their denomination or style of church like “Baptist church in [your city]” or “multicultural church in [your city],” but a lot fewer people search for these keywords.

“Church near me”

Note that today, many people also search for “church near me” and “churches near me” but this is a unique case which search engines handle differently. We do not recommend targeting “for me” keywords by adding “for me” to on-page content.

We talk more about improving rankings for “for me” keywords in our article about Local SEO.

Expanding Your Targeted Keywords

While we recommend initially targeting keywords specifically related to “church,” it’s also a great strategy to target keywords related to services, events, and ministries your church offers that people in your community may be searching for, things like “food pantry,” “recovery ministry,” and “activities for seniors.”

This is a more advanced aspect of church SEO which we’ll address in a future article.

Church SEO to Improve Relevance

Once you know what keywords you want to target, the next step is to try to use these keywords into the parts of the web page that can be optimized. We refer to this step as “on-page optimization.”

We recommend optimizing the following page elements:

• Title tag – This title is hidden from visitors but read by search engines and usually used as the name of the organization in search results.
• Meta description tag – This description is hidden from visitors but read by search engines and usually used as the description in the search results.
• H1 tag – The largest heading on the page
• H2 tag – The second largest heading on the page
• Text – Regular text on the page can be modified to include targeted keywords several times, but it’s important to remember that your primary audience is still human readers. Don’t make sound awkward for the sake of SEO. And don’t overdo it.
• Image alt and title attributes – Images can be given alt and title attributes that are read by screen readers for the visually impaired and search engines.
• Header/footer – One of the easiest and most important things you can do to improve relevance is to include the name of your church and its address in the header or footer of your website so it appears on every page of your website.

Church SEO to Improve Authority

Improving the authority of a website is much more difficult and time consuming than improving its relevance. For this reason, we always improve a website’s relevance first before we start working to improve its authority.

Here are some things that can be done to improve a website’s authority.

SSL certificate

An SSL certificate encrypts data sent to and from a website. Google gives websites with an SSL certificate a small rankings boost.

Links

When one website links to another website, Google sees that as an endorsement of the linked-to site. Generally speaking the more sites that link to your website the better your search rankings.

However, the authority of sites linking to your site also matters. A link on high-authority site like your local newspaper is going to help your website’s authority much more than a link from a low-authority personal blog, but both are helpful.

Local/directory listings

Getting your church listed in directories like YellowPages and church-related directories, is an easy way to get links to your website on high-authority sites. We’ll discuss link building and directory listings in more detail later in this series.

Quality content (aka E.E.A.T)

A website with a lot of well written articles is more of an authority than a website with 7 pages that talk about the church and what it does. This is one of the reasons blogging and posting sermon notes both help improve search rankings.

In recent years, Google has been emphasizing E.E.A.T., which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google sees a page as having more authority when the author shares unique stories and insight that come from personal experiences because these are things that are hard to for AI to fake and their uniqueness stands out from all the AI slop being published today.

Social media

While sharing links in social media does not directly help improve authority and search rankings, the more people who are aware of your website, content and events, the more people will post links to your website and mention it, and that does have an impact.

With this guidance you should be able to optimize your church website and improve its organic search rankings. After all…

If your church wants to reach people online, those people need to be able to find your church website.

Effective, Time-Saving Church SEO

OurChurch.com has helped hundreds of churches optimize their websites, connect with more people online, and reach people in their community.

If you want to save time and effort and make sure it’s done well, consider letting our church SEO team at OurChurch.com take care of this for you. We’d love to talk with you about your church and its outreach goals!

Complete the form below (mobile) or to the right (desktop) to schedule a discovery call to see if we’re a good fit for each other.

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• What comments and questions do you have about improving your church’s organic search rankings?

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1. “Marketing”
2. “Search marketing”
3. “Church growth”

Now let’s talk about your responses.

1. For “Marketing” did you say “business” or “commercials?”
2. For “Search marketing” did you say “Google” or “keywords?”
3. For “Church growth” did you say “evangelism” or “outreach?”

But what if I said they are all connected?

Case Study: Church Growth through Church SEO

Let’s look at the case of Knott Avenue Christian Church where marketing, search marketing, and church growth are all connected.

Editor’s note: This case study documents results achieved by Knott Avenue Christian Church during an earlier OurChurch.com SEO campaign. While some of the platforms and tactics mentioned reflect that time, the underlying principle remains relevant today: helping a church appear when people in its community search for a church or ministry resources can connect more people with its mission.

Introducing Knott Avenue Christian Church

Knott Avenue Christian Church is a non-denominational, multi-ethnic Christian church located in Anaheim, California.  They are a vibrant and active church with a wide variety of ministries to help meet the spiritual needs of everyone they can and spread the Gospel in their community and the world.

In the past year Knott Avenue Christian Church (KACC) has been increasing their online presence through a variety of ways.  They have started using Twitter and Facebook.  They are podcasting sermons and messages.  They even have an iPhone app allowing people to watch their sermons from anywhere on their iPhones.  In addition to these outreach tactics, KACC has been focusing on the local search engines.

Local Search for a Local Church

Search engines continue to be one of the primary ways people discover local organizations and resources. Someone looking for a church, marriage help, recovery support, answers to spiritual questions, or another ministry in their community may begin that search online.

So, it was important for KACC to appear in the search results so people could find them when searching online.

Over the past several months KACC has been working to achieve high rankings in the search engines for searches in their local area through OurChurch.com’s Top Church Search Rankings service.  At the time of this publication, they had obtained over 500 top ten rankings with well over 100 #1 rankings.  These are rankings for search terms related to churches in their area, such as churches in Anaheim, CA.

In addition to the search engines, OurChurch.com also set up listings in local review sites, (like CitySearch.com) and Internet yellow pages, and church directories.

The Impact of Better Search Rankings 

The results for KACC’s website have been fantastic!  KACC.com has been averaging about 1250 visitors a month from the search engines alone.  Over 50% of the visitors to the website are new visitors.  I asked Jack Scalfani from KACC about the results and he said,

“I know that the website has been surviving with lots of help from your SEO. Obviously it has, because we have been consistently getting 100 visitors a day and mostly new visitors.”

Keep in mind, though, getting people to the church website is NOT the main goal; it’s a means to a bigger goal.  The primary goal is to help the church live out its mission.  So, we were thrilled that in addition to talking about the website, Jack went on to say,

“Our rankings that OurChurch.Com helped us get are bringing in new donations, new members, and new viewers on our live broadcast on our website.”

KACC has continued to see dozens of new people visit their church services each week.  These visitors include people who hear the Word of God and become followers of Christ, families who find a church home, and Christians who are strengthened and go out to minister to their community.

They are a growing church in part because they are growing in the search engines.

Watch Jack share how SEO has impacted his church in this 45 second video:

The bottom line is…

Search engine optimization: you need to have it, it’s well worth it, and they [OurChurch.Com] do it right. -Jack Scalfani, Knott Avenue Christian Church, Anaheim, CA

Why This Church SEO Success Story Still Matters

Search has changed since this campaign, but the goal has not. People still turn to Google when looking for churches, worship services, ministries, counseling, recovery programs, and answers to spiritual questions in their community.

Today, strong church SEO also helps churches appear across local search results and emerging AI-powered search experiences. The lesson from KACC’s story remains the same: better online visibility can create more opportunities to connect real people with a church and its ministry.

Partner with OurChurch.com’s Church SEO Team

Would you like your church to experience better search rankings and more visitors?

Learn more about how OurChurch.Com’s Christian SEO services can help your church, ministry or business better live out its mission online.

Complete the consultation request form below (mobile) or to the right (desktop), to schedule a call with a member of our team.

Comment and Discuss

• What part of KACC’s story resonates with you most?

Read more stories in our series 30 Stories from 30 Years

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While these aspects of church SEO are important, before addressing them, it’s important to make sure you don’t overlook some other things that could absolutely tank your search rankings.

What are these things?

6 Technical SEO Issues to Avoid

Technical SEO issues are things related to church website design, that could cause search engines to penalize your website or not be able to read it at all.  To use an analogy…

Failing to address technical SEO issues is like starting your SEO journey with the parking brake left on.

The good thing is, Google wants to be able to crawl, index, and accurately rank your website. This is why they created Google Search Console (GSC) which has the tools we need to check all 6 of the potential problems we’re going to look at in this article.

Connect Your Website with Google Search Console

If you haven’t yet connected your church website with Google Search Console, go there and click “Start Now.” Then login to your Google account (or create a Google account if you don’t have one).

Next you will need to verify you have ownership of the website. Google Search Console provides two options “Domain” or “URL prefix.”

The “Domain” option is the better option because it will provide data for all sub-domains and protocols. The “Domain” option requires DNS verification, which means you will have to edit your DNS zone and add some text to it. If you don’t know how to do this, your web hosting company should help you with this.

Once you’ve verified your website with GSC, you’re ready to do your first technical SEO check.

1) XML Sitemap

An XML sitemap is a file that provides information about the pages, posts, and other files on the website in a format (XML) specifically designed for search engines to read. (Note this is different than a sitemap created for human visitors to use as a guide to your website).

If your website does not have a working sitemap, Google and other search engines may not be able to find all of the pages, posts, videos and other content on your website.

If your website was built using WordPress, you can use a plugin like SEO Yoast to generate an XML sitemap for you. If you use OurChurch.Com’s WP-EZ Church Website Builder, it has SEO Yoast built in, and automatically creates a sitemap for you.

Submit your sitemap to GSC:

• Click the “Sitemaps” option in the left menu
• Under the “Add a new sitemap” heading enter “sitemap_index.xml” (without quotes).
• Click the “Submit” button.

On the GSC Sitemaps page, you should see the /sitemap_index.xml listed. If it’s working, the status will be “Success.” If the status is “Pending,” you may need to check back in a few hours.

If the status is “couldn’t fetch,” you’ll need to check to see if there is a problem with your website’s sitemap or if perhaps it has a different filename. Work with your website developer or web hosting company to get to the bottom of the issue, then resubmit your sitemap or submit the correct filename.

Resume Checks in 24 Hours

If you just submitted your sitemap to GSC for the first time, it may take up to 24 hours for Google to process your sitemap. Look on the Sitemaps page under “Discovered Pages.” If the number of discovered URLs in your sitemap is 0, that means your sitemap has NOT been processed. Check again a day later.

If/when the Discovered Pages > 0, continue with the rest of the checks.

2) Page Indexing

Once Google is aware of the web pages in your website, it has to “crawl” or read your pages.

Then it must “index” the pages.  Indexing is the process of storing and organizing pages in its database.

If a web page is not indexed, it is not in Google’s database and will not appear in the Google search results. Therefore, it’s really important to know which if any of the pages of your website have not been indexed, and try to get Google to index them.

Fortunately, in Google Search Console, if you click the “Pages” option in the left menu, you will see a report that shows the reasons why Google has not indexed pages and how many pages. Here’s an example:

Let’s take a look at each of these reasons why Google doesn’t index pages and discuss what to do about each:

Blocked by robots.txt

The robots.txt file is a file in your website that tells search engines about pages you don’t want them to index (e.g. a private page, the admin part of your site). Sometimes people or website plugins accidentally add things to the robots.txt file which blocks search engines from indexing important pages or even the entire site.

Review the pages blocked by robots.txt and if there are any listed there that shouldn’t be, edit the robots.txt file.

Not found (404)

Sometimes Google tries to crawl a page that doesn’t exist.

• Perhaps a page was accidentally unpublished or deleted and needs to be restored.
• Perhaps there’s a link on a web page that was set up incorrectly with a URL that doesn’t exist, and that broken link needs to be fixed.
• Perhaps the site admin intentionally unpublished a page that is no longer helpful or relevant.

Page with redirect

It’s not uncommon for an old URL to be redirected to a new URL In this case, Google will no longer index the old URL. It’s good to review these and make sure there are no unexpected redirects.

Discovered – Currently not indexed

Google is aware of the pages in this list, but it hasn’t yet crawled (read) them yet. This happens when a page is relatively new (published in the last week). If a page has been published longer than that, it may mean Google doesn’t think it’s important enough to read.

Crawled – currently not indexed

Google has read the pages on this list, but it doesn’t think they are important or helpful enough to include them in its search results. Unfortunately, as the amount of content published online grows exponentially (thanks in part to AI), we are seeing more and more pages fall into this category.

To try to get Google to index these pages, improve the quality of the content of the page and improve the number and prominence of the links to the pages. We’ll go into more detail on this in a future article.

Note: Don’t panic if Search Console shows some pages as “Not indexed.” Many exclusions are completely normal (especially “category” and “tag” pages, and URLs within a calendar, which could have thousands of pages for every day, week, and month.) The goal is to identify important pages that should be indexed but aren’t.

3) Manual Actions (Penalties)

On very rare occasions, Google will penalize a website for breaking its rules. Penalties can be as severe as complete removal from Google. In that case, no amount of SEO will get a website to appear in the search results until the manual action has been addressed.

Click the “Manual Actions” menu option on the left side of GSC to see if your website has been assessed any penalties.

For more info, see Google’s list of manual actions and how to recover from them.

4) Security Issues

Security issues include things like malware. If Google detects a web page has a security issue and could be dangerous to visitors, when people using the Google Chrome web browser try to access that page, they will be shown a warning page instead.

Click the “Security Actions” menu option to see if your website has any security issues.

5) HTTPS

HTTPS stands for Hypertext Transfer Protocol Secure, and it’s a more secure version of the Hypertext Transfer Protocol (HTTP). HTTPS encrypts data sent between a web browser and a web server to protect it from unauthorized access or tampering.

Google recommends all websites use HTTPS by having an SSL security certificate installed.  It sees HTTPS as a sign of trust and gives websites using HTTPS a small boost in search results over those using HTTP.

In Google Search Console, open the HTTPS report and check whether Google has detected any HTTP pages or problems with the HTTPS versions of your pages.

OurChurch.com sets up an SSL certificate for all custom designed sites we host as well as those created with our WP-EZ Website Builder. This is included at no extra charge.

6) Core Web Vitals

Core Web Vitals (CWV) are a set of metrics introduced by Google in 2021 which are intended to evaluate a website visitor’s experience.  Previously Google had Page Speed as a search ranking factor. CWV expands on this.

Google doesn’t want to “recommend” web pages in its search results that are slow to load or give visitors a poor experience, so poor CWV scores can negatively impact your website’s search rankings.

As of 2026, Google’s three Core Web Vitals are Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS), which measure loading speed, responsiveness, and visual stability.

To check to see how your website’s LCP, INP and CLS, use Google PageSpeed Insights.

Whew! Long post, I know, but I hope you found it worthwhile.

Any one of these 6 problems could totally kill your church’s search rankings and hinder the effectiveness of any church SEO you do.

Do the checks. Fix any problems you discover. Then your website will be primed to win the SEO race!

OurChurch.com Prioritizes Technical SEO

At OurChurch.Com, we have worked with thousands of churches and Christian organizations over the years, and we routinely encounter technical SEO problems that prevent otherwise good websites from performing as well as they should in Google.

We check all of these aspects of technical SEO when we do an SEO Audit, which can be ordered as a stand-alone service.

Additionally, we include an SEO Audit as the first step of our church SEO service and Christian SEO services.

If you’d like to make sure these technical SEO issues are tested and addressed correctly, consider working with our team.

Complete the consultation request form below (mobile) or to the right (desktop), to schedule a call to discuss web design or SEO.

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• What comments and questions do you have about technical SEO?

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The post 6 Critical Things to Check Before They Kill Your Church SEO appeared first on Christian Web Trends Blog: Church Websites, Design, SEO.

That’s because there are 3 different types of listings shown on each page. (Actually, in some cases there’s a 4th, which we’ll address towards the end.)

Let’s start by taking a look at a screenshot of what I saw when I searched Google for “Church in Tampa” (without the quotes).

3 Types of Google Search Listings for Churches

1) Paid Ads

The first items displayed at the top of the search results are paid ads. (Note the bold “Ad” displayed to the left of the web address. You may also see “Sponsored” above the ad.) Mission Hill Church is using Google’s paid advertising platform, Google Ads. For this search there is just one ad.

With Google Ads, churches pay Google each time someone clicks on their ad.

Google uses an auction to determine which ads appear and where. The amount an advertiser is willing to pay is one factor, along with the quality and relevance of the ad and landing page.

Sometimes Google shows as many as 4 ads at the top of the search results. If nobody in your area is bidding on church keywords in your city, there may be no ads.

Google Ads is a good way to get to the top of the search results if you’re willing to pay for each person who clicks.

2) Local 3 Pack

Immediately below the ads is a map, along side 3 local listings, and a link to “More Places.” Collectively, these items are referred to as the “local 3 pack.”

The information here comes from Google Business Profiles (formerly known as Google My Business).

For a church to get into the local 3 pack, it must create and verify a Google Business Profile. Although, sometimes Google creates a church’s Google Business Profile using other data sources (which are not always accurate), and then the church has to claim the listing before it can update it.

Clicking on the map or the “More Places” link will take you to Google Maps where more local listings are shown.

We’ll explain the specific things you can do to improve your local search rankings in a future article in this series.

Also note, Google now offers Local Search Ads which display at the top of the local 3 pack as seen below.

3) Organic Search Results

Below the Local 3 Pack, are shown the organic search results (sometimes also called general search results). Google usually shows 10 organic search listings per page. (We’re only showing 2 here for the sake of brevity.)

Notice that not all the organic search listings are for actual churches. The second one is a Yelp page showing their church listings. Sometimes Facebook pages come up in the search results.

We’ll explain the specific things you can do to improve your organic search rankings in a future article in this series.

Bonus: What About AI Search Results?

Google may also display AI Overviews and other AI-generated answers for some searches. These results can reference and link to websites that Google considers useful and relevant.

While AI search is changing how search results look, the fundamentals of SEO still matter. Creating helpful, original content and making your website easy for search engines to understand can help your church gain visibility in both traditional and AI-powered search results.

Why Does This Matter?

First, each of these 3 areas (Ads, Local 3 Pack, Organic Listings) provides an opportunity to get onto the first page of the search results. Yes, it’s possible for a church to be in all 3 places.

Second, each of these 3 areas has a different search ranking algorithm. Therefore, the church SEO tactics for ads, local, and organic listings are all different.

Google is the highway to your church. -Paul Steinbrueck

Stay tuned… in our next article we’ll explain the things that can cause search engines to penalize your website or not list it at all!

Partner with our SEO and/or Google Ads team

And if you’re interested in possibly having our team of church SEO experts improve your search rankings or help with Google Ads Management so you can reach more people in your community, we’d love to talk!

Complete the form below (mobile) or to the right (desktop) to schedule discovery call.

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• What comments and questions do you have about the three main parts of the search engine results pages?

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The post 3 Ways to Improve Church Search Results – Plus AI Overviews appeared first on Christian Web Trends Blog: Church Websites, Design, SEO.

Why should [church SEO] matter to me? We’re a small church and I already struggle to manage this site on top of all my other jobs, so what kind of return could I possibly get that would make it worth the time it takes me to invest in this?

Great question!

I’ll address this question about why church SEO is important with…

4 Reasons Your Church Should Do Church SEO

1) Souls are at stake

Many of the people who search for a church are not yet followers of Jesus. Let’s be honest, some Christian churches are not all that welcoming to unbelievers. By doing church SEO (search engine optimization) and improving your search rankings, you make it possible for people who are seeking God to find Him at your church.

Some churches go beyond trying to improve their search ranking for “church in [your city]” to trying to improve search rankings for other things people in their community may be searching for like a divorce support group, recovery support group, mothers of preschoolers group, things to do in [your city], or “what does the bible say about…”

2) Christians are looking for a church community

People search for churches for many reasons. Some have moved to a new community. Others haven’t attended church in years. Some may be Christians who know they need to reconnect with a church family.

One of Satan’s biggest lies is that a person can be a Christian without being a part of a church. A “Lone Ranger” Christian is about as effective as a one-handed clap. (Go ahead and try it )

In John 13:35 Jesus says, “By this everyone will know that you are my disciples, if you love one another.” There are about 100 “one another” verses in the bible in which we’re instructed to love, serve, help, encourage and disciple one another.

By doing church SEO and improving your search rankings you can help unaffiliated Christians get connected with your church and live out their faith in community, as we were created to do.

3) People are actively searching for what your church offers

People aren’t only searching for “church in [your city]” They’re also searching for:

• children’s programs near me
• youth groups near me
• marriage help near me
• grief support near me
• recovery ministries near me
• food assistance near me
• answers to questions about faith

Would you prefer people find these things at the local community center, Islamic center, Jehovah’s Witness hall, or Unitarian church?

Or would you prefer they find them at your church where they can also experience the love of Jesus and your Christian community?

4) Church SEO produces a positive financial return

The median family income in the US is about $80,000. If your SEO efforts result in just one new tithing family joining your church, that’s $8,000/yr of additional giving.

Imagine what your church could do with another $8k a year!

Imagine if you were to add 5, 10 or 20 families?

Look, we’re not suggesting you invest in SEO primarily because of its ROI (return on investment) – there is a reason we put this as #4.

We’re simply saying…

Church SEO is both a spiritual and financial investment that more than pays for itself.

Partner with our church SEO team

Some churches have a staff member or volunteer who can work through the SEO strategies in this series. Others prefer to have an experienced team handle it for them.

If you’re super-busy and don’t have the time to learn and implement church SEO yourself, consider hiring our team of church SEO experts. We’d love to discuss your organization’s goals and challenges, how SEO may be able to help you overcome those challenges and reach those goals!

Complete the form below (mobile) or to the right (desktop) to schedule a friendly, no obligation call.

Comment and Discuss

• Of the 4 reasons above, which resonates most with you?

Continue reading about church SEO

The post 4 Reasons Your Church Should Do Church SEO appeared first on Christian Web Trends Blog: Church Websites, Design, SEO.

When we asked this question in one of our monthly Listening Post surveys, we received lots of great questions including:

• What is SEO?
• How does SEO work?
• Why does SEO matter? (What kind of return could I possibly get that would make it worth the time it takes me to invest in this?)
• How can I get to the top of the [city] church listings on searches?
• What can I do MYSELF to get higher search rankings?

This article marks the start of a blog series in which we will answer all of these questions and more. Let’s start with this…

What happens when you search online for a church?

Go to Google, Bing or any other search engine, and search for “church in [your city]”

For many people looking for a church today, Google is one of the first places they turn.

Look at the results the search engine is showing you.

Do you see elements on the page marked “Ad?” Do you see a map with some churches listed on it? Other churches listed below the map?

How did the search engine determine which church is listed first? Second? 100th? Why aren’t some churches shown in the results at all?

Google uses more than 200 factors to calculate its search results!

SEO stands for Search Engine Optimization.  And…

Church SEO includes everything we can do to help the people searching for Jesus and His church to find your church.

Church SEO includes:

• Fixing technical problems that prevent search engines from reading the church website
• Optimizing (improving) the text and heading on the church website.
• Optimizing (improving) parts of web pages that are not visible to human visitors but are important to search engines.
• Creating, verifying, and optimizing local listings on sites like Google Business Profile, Bing Maps, Yelp
• Measuring search results and making improvements over time
• Much more.

And Now Church AI Optimization is a Thing

If that wasn’t enough, we now have AI Overviews displayed at the top of many search results.

Plus many people are using AI tools like ChatGPT, Claude, and Gemini to do searches and analysis for them.

If someone goes to ChatGPT and enters the prompt, “I am looking for a church in [your city, your state]. What do you recommend?” Will it mention or recommend your church?

We’re Here to Help You Understand Church SEO

There are literally 100s of things a person could do to try to improve their church’s search rankings and bring more people to their website. Because of this, church SEO can seem confusing and overwhelming, and as a result, most churches do nothing.

The purpose of this series is to help you understand which elements of church SEO matter most, what you can do yourself, and where to focus your limited time for the greatest kingdom impact.

Partner with Church SEO Experts

Alternatively, if you want your church to have great search rankings and reach the people in your community without having learn the specifics and put in the work, hire OurChurch.com’s experienced church SEO team.

We’ve helped dozens of Christian churches, schools, ministries and businesses with SEO since 2005.

Complete the consultation request form below (mobile) or to the right (desktop) to schedule a call.

Share your thoughts and perspective on church SEO in this month’s Listening Post survey.

More Articles in this Series

1. 4 Reasons Your Church Should Do SEO
2. 3 Ways to Improve Church Search Engine Results
3. 6 Critical Things to Check Before They Kill Your Church SEO
4. Case Study: Knott Avenue Christian Church – Church Growth through Church SEO
5. Church SEO: What to Optimize for Better Organic Search Results
6. More coming soon!

Post a comment and discuss…

• What’s your #1 question about church SEO?

The post What is Church SEO? appeared first on Christian Web Trends Blog: Church Websites, Design, SEO.

The OurChurch.com team provides free website reviews to anyone who requests one.

It’s one of the ways we live out our mission – to help Christian organizations live out their mission online.

We check for the 10 most common website problems. If a website passes all 10 points, it receives an award. If it fails any of the 10 points, we send a list of recommendations.

It saddens me to say that…

Only 14% of websites reviewed last year passed all 10 points of the website review.

We analyzed the data from our website reviews to determine the percentage of websites that fail each of the 10 points. One problem stood out well beyond all the others.

The #1 reason church websites fail website reviews is because of problems with images.

70% of websites failed because of problems with images!

To put this into perspective, the 2nd most common problem was present on 30% of sites. So images problems are at least twice as common as every other problem we see.

Some of the image problems we see include:

• Missing images (URL of the image is incorrect)
• Blurry images (photo taken out of focus)
• Tiny images (that don’t fill the width of the content area)
• Distorted images (caused by stretching or squashing an image into a space that has different proportions than the image)

We live in a very visual culture. If your website has any of these image problems, people instantly think either you don’t know what you’re doing or you don’t care.

To address and help with this problem, we created this resource: The Ultimate Guide to Church Website Photos

We’re going to do everything we possibly can to help you improve the images on your website so that instead of distracting people from your mission they help you achieve your mission!

The Ultimate Guide to Church Website Photos includes the following sections:

1. What Your Church Website Photos Tell First-Time Visitors
2. Every Church Website Should Have These 5 Photos
3. Is it OK to use stock photos on my church website?
4. AI Images for Church Websites: Benefits, Tools & Guidelines
5. Help! Is there a photographer in the house?
6. How to Edit Photos for Your Church Website: 7 Easy Fixes Anyone Can Make
7. An Easy SEO Trick for Photos
8. How to Optimize Photos for Faster Load Times, Better Search Rankings
9. Do Google Business Profile Photos Improve Local Search Rankings?
10. A Guide to Church Photo Release Forms
11. Tips from the Pros

1. What Your Church Website Photos Tell First-Time Visitors

When someone visits your church website for the first time, they are trying to answer an important question:

What is this church really like?

They may read about your beliefs, ministries, worship services, and church history, but long before they read every word on the page, they will notice your photos.

These photos can communicate a great deal about your church. They can show whether your congregation feels warm and welcoming, whether families and children are active in church life, what worship looks like, and how your church serves its community.

That is why choosing photos for a church website should involve more than finding images that simply look good.

The purpose of placing photos on your church website is to show people who you really are.

Visitors Form Impressions Before They Read Everything

Think about how you use a website you’ve never visited before.

You probably don’t begin by reading every paragraph from top to bottom. You scan the page. You notice the headline, the layout, the colors, and especially the images.

Someone visiting your church website does the same thing.

They may be wondering what it would feel like to attend on Sunday. Are people friendly? Are there children? What does worship look like? Is the congregation formal or casual? Are people involved in activities outside of Sunday worship?

Your photos can begin answering those questions before visitors ever open your About Us or What We Believe pages.

This is particularly important for people who are considering visiting a church for the first time. Walking into an unfamiliar church can feel intimidating. Seeing authentic photos of the congregation can help remove some of that uncertainty by giving visitors a glimpse of what they can expect.

To learn more about understanding the purpose of every photo on your website, read What Your Church Website Photos Tell First-Time Visitors

2. Every Church Website Should Have These 5 Photos

Let’s talk about the importance of using good quality photos and some specific photos every church website should have.

Photo Quality Matters

What’s your first thought when you go to a website that has blurry, dark, over-exposed, or tiny pictures on it?

Eek!

It’s like wearing a stained t-shirt to a job interview. Poor images give visitors the impression that the people who are a part of the organization are either clueless or don’t care.

But what do you think when you see good, compelling photos on a website?

It shows a vibrant community of people who are full of life, care about people, and are inviting you to be a part of what they’re doing.

To put it bluntly:

Photos make or break a website.

If you are the administrator of your website and you’re not sure whether the photos on your website are good quality or not, ask someone in your church who has an eye for photography or request a free website review.

Because there are specific things most church website visitors want to know about, there are specific photos every church website should include.

5 Photos Every Church Website Should Have

1) Outside of the church building with people.

People who are considering a first-time visit to worship with your church want to know what the outside of your church building looks like so they know what to look for when they visit.

Throughout our 30 years of doing church website design, the most common photo we see on church website homepages is a photo of the church building.

But, the outside of a church building by itself is boring and lifeless.

Remember… the church is the people!

So make sure there are people in the photo – people who are friendly, kind and engaging.

To discover the other 4 photos every church website should have, continue reading 5 Photos Every Church Website Should Have

3. Is it OK to use stock photos on my church website?

Royalty-free stock photos are all over the internet. But should they be all over your church website?

Pros and Cons to using Stock Photos on a Church Website

There are some obvious benefits to using stock photos on a church website.

It’s faster and easier to download a stock photo and put it on a website than it is to take a photo, especially if it involves people who have limited availability.

Also, most stock photos are taken by professional photographers with professional equipment, so the quality of stock photos is often better than the photos your average web admin can take with their phone.

But there’s one big negative to using stock photos – they’re not YOU.

What is the church?It’s the people, right?

Read more about why genuine photos are important and the exceptions where stock photos can be used in Is it OK to use stock photos on my church website?

 

4. AI Images for Church Websites: Benefits, Tools & Guidelines

AI image generators have improved dramatically in recent years.

What once produced extra fingers, distorted objects, and obviously fake images can now generate beautiful, realistic-looking images in seconds.

That creates some exciting opportunities for churches.

• Need an image to illustrate a sermon about forgiveness? AI can create one.
• Want an image of an open Bible at sunrise for a blog article? AI can create that too.
• Need a custom visual for an Easter series without spending hours searching stock photo websites? AI may be able to help.

But there is also an important question churches need to consider:

Just because AI can create an image that looks real, should your church use it?

The answer depends largely on what the image is communicating.

Because the topic of AI images is so big, we created an entire guide specifically on AI images.

Ultimate Guide to AI Images for Church Websites

1. What Are AI-Generated Images?
2. Benefits of Using AI Images on a Church Website
3. AI Can Put Graphic Design Capabilities in Anyone’s Hands
4. People Are Getting Better at Recognizing AI Images
5. Don’t Use AI to Create a False Impression of Your Church
6. Use AI to Illustrate, Not Impersonate
7. Recommended AI Image Generators for Churches
8. How to Write Better AI Image Prompts
9. Review and Optimize AI Images Before Publishing
10. Keep Authenticity at the Center

Click any of the links to the specific sub-topic you’d like to start with!

 

5. Help! Is there a photographer in the house?

All to often, church websites are filled with blurry, small, stretched or otherwise poor photos of church members, services, and other activities.

This usually is because there is nobody who is truly in charge of taking pictures at the church.

And when there is a need for pictures for the website, newsletter, or social media, the secretary, youth pastor, or worship pastor is asked to take pictures (in addition to their endless list of other tasks.)

The great thing about this problem is that there is typically a very simple and cost effective solution:  Hire a teenager!

Most churches have a teenager who works for the school newspaper or has the hobby of photography.  If so, they will have the camera needed to get good photos and will be able to provide this service at a reasonable rate.

3 Steps to get Great Pictures for Your Church Website:

1. Make an announcement.

At church or the next youth group meeting, announce that the church is looking for a teenager to take pictures for the church website.  If you know of someone in particular that has this skill set, you can contact them directly and skip the announcement.

2. Meet with the person.

Review some of their work to make sure they take good photos and are a good fit for the role. Make the arrangement clear – is it a volunteer role or will there be

3. Ask them to take pictures one week.

They could do this at church services and other church events (youth group, etc), review/edit (if they know editing) the pictures taken, and share the pictures with you within a week.

Make sure they share the images via Dropbox or a thumb drive.   Sometimes sharing images via text and email doesn’t work well because those methods compress the image files, which reduces their file size and resolution.

The idea is give them a short trial period without making a long term commitment. If they do a good job and it seems like a good fit for both of you, then you can agree to taking photos on a regular basis.

Don’t settle for bad pictures on your church website.  Hire a teenager.  -Mark Steinbrueck

If your church doesn’t have a teenager, you may have a stay-at-home mom or dad who loves photography and can fill the role.

 

6. How to Edit Photos for Your Church Website: 7 Easy Fixes Anyone Can Make

Photos are one of the first things people notice when they visit your church website.

Great photos can help people get a feel for your church before they ever attend a service. They can show visitors what worship looks like, who attends your church, what happens in your children’s ministry, and what kind of community they can expect to find.

But even a good photo does not always look great straight out of the camera.

Maybe the picture is a little dark. Maybe there is too much empty space around the people. Maybe the camera was slightly crooked. Or perhaps someone left a trash can, microphone stand, or other distraction sitting in the background.

The good news is that you don’t need to be a professional photographer or know how to use Photoshop to fix many common photo problems.

Today’s photo editing tools make it surprisingly easy for church staff and volunteers to improve photos before adding them to a website.

Here are…

7 Easy Church Website Photo Fixes Anyone Can Make

1. Crop Out Distractions

One of the easiest ways to improve a photo is simply to crop it.

Look around the edges of the picture. Is there a lot of empty space? Half of another person? A doorway that adds nothing to the photo? Something distracting in the foreground?

Less is more.

Cropping allows you to remove unnecessary elements, which brings more attention to the most important elements of the picture.

For example, if you have a photo of three people talking after worship but they only occupy the center third of the image, cropping closer to them can make the picture feel much more personal and engaging.

Just be careful not to crop too tightly. Give people a little room around their heads and bodies, and avoid cutting people off awkwardly at joints like knees, elbows, or ankles.

Tip: Before cropping, ask yourself, “What do I want someone to notice first when they see this photo?” Then crop to emphasize that.

For the other 6 quick photo fixes you can make, click to How to Edit Photos for Your Church Website: 7 Easy Fixes Anyone Can Make

The goal of photo editing isn’t to make your church look different. It’s to help people see your church more clearly.

7. An Easy SEO Trick for Photos

In this article I’m going to share an easy SEO trick for photos anyone can do. Not many web admins do this, so if you do, it will give your website an advantage in the search engines.

Google is very smart, but it doesn’t totally understand photos.

Search engines have gotten much better at identifying what objects are included in each photo, but they don’t understand the context of those photos.

For example, a search engine might be able to identify smiling children in a photo, but it’s not going to understand that it is kids in your children’s ministry worshiping God and getting to know Him in bible lessons.

Therefore, search engines rely on website developers and administrators to explain what’s in each photo using what is called the “ALT attribute.”

The ALT attribute provides alternate information about a photo in case a website visitor cannot view it (for example if they have a slow Internet connection, have images turned off, or are visually impaired and use a screen reader).

Let’s talk about…

3 Ways Website Admins Address Website Image ALT Attributes

Bad: Most website admins ignore the ALT attribute and leave it blank.

Better: Some admins put a few descriptive words in the ALT attribute.

Best: Smart website admins who want their website to rank better in search engines craft their ALT attributes to include words that describe the image and keywords they want to rank well for.

For more on ALT attributes and a real-world example, click to An Easy SEO Trick for Photos

On-page SEO is about helping search engines better understand what your website is about. -Paul Steinbrueck

 

8. How to Optimize Photos for Faster Load Times, Better Search Rankings

Photos can make a church website feel warm, welcoming, and personal. They give potential visitors a glimpse of your worship, your people, your children’s ministry, and the community they may experience when they visit.

But photos can also create a problem.

The high-resolution images produced by today’s phones and cameras can be very large. Upload several of those images directly to a website and they can dramatically increase the amount of data visitors have to download.

That matters because people don’t like waiting for websites to load, and neither does Google.

Since 2018, Google has made page speed is a factor in its search ranking algorithm. They expanded this in 2021, making Core Web Vitals a factor in search rankings.

One of those measurements, Largest Contentful Paint (LCP), measures how quickly the largest visible content element appears. On many church websites, that element is a large photo near the top of the page.

At OurChurch.com, we’ve designed, hosted, and optimized church websites since 1996. In our experience, unnecessarily large and poorly optimized images continue to be one of the most common contributors to slow-loading pages.

Fortunately, church website image optimization doesn’t mean you have to stop using great photography.

7 Ways to Optimize Church Website Photos for Faster Load Times

1. Don’t Upload Huge Camera Images Directly to Your Website

Modern smartphones and digital cameras produce images that are thousands of pixels wide.

That’s great if you’re creating a large print, but your church website doesn’t need images that large.

If an image is going to display at a fraction of its original size, uploading the full-size original wastes disk space, bandwidth and visitors’ time waiting for it to load.

Before uploading a photo to your website, create a copy on your computer and resize that copy to 1920 pixels wide.

For 6 more ways to optimize church website photos, click to read How to Optimize Photos for Faster Load Times, Better Search Rankings

And remember…

We’re obsessed with speed. -Google

9. Do Google Business Profile Photos Improve Local Search Rankings?

Photos are one of the most noticeable parts of a Google Business Profile. They can show potential visitors what an organization looks like, what happens there, and what they can expect when they arrive.

But can adding more photos to your Google Business Profile also improve where your organization ranks in local Google search results?

Earlier research found a strong connection between the number of photos on a profile and the amount of activity the profile received. More recent testing, however, suggests that uploading additional photos does not directly cause a profile to rank higher.

So, what does the research actually tell us, and how should churches, ministries, schools, and local businesses use Google Business Profile photos?

What Earlier Research Found About Google Business Profile Photos

In 2019, BrightLocal published a study examining 45,000 Google My Business listings across 36 industries. (Note: Google My Business has since been renamed Google Business Profile.)

The study found that organizations with more photos tended to receive more:

• Views on Google Search and Maps
• Website visits
• Phone calls
• Requests for driving directions

Businesses with more than 100 photos received considerably more activity than the average business in the study. BrightLocal also found that the median business had only 11 photos on its listing.

At first glance, these findings appear to suggest that uploading more photos will improve the performance of a Google Business Profile.

However, the study found a correlation, not necessarily a cause-and-effect relationship.

An organization may have more photos because it is already popular, receives more visitors, has operated longer, or belongs to an industry in which customers commonly take and upload pictures. Hotels and restaurants, for example, are likely to receive far more customer photos than accounting offices or other professional service businesses.

Organizations that actively manage their photos may also be more likely to keep the rest of their profile accurate and invest in other forms of marketing.

Therefore, we cannot assume that the photos alone caused those organizations to receive more views, calls, or clicks.

To see what the latest Google Business Profile photo research shows and why GBP photos are important, click to read Do Google Business Profile Photos Improve Local Search Rankings?

10. A Guide to Church Photo Release Forms

Your church hosts a worship service, Vacation Bible School, picnic, Christmas program, community outreach event, or youth activity.

Someone takes some great photos.

Now you’d like to post them on the church website or social media.

Do you need everyone’s permission first?

The answer isn’t a simple yes or no.

Whether your church should obtain a photo release can depend on who is pictured, whether the person is identifiable, whether they’re an adult or child, the circumstances in which the photo was taken, and how the church plans to use the image.

There is also an important distinction between permission to take a photograph and permission to use someone’s likeness in church communications or promotional materials.

This article provides practical guidelines for churches in the United States, along with a sample church photo release form and examples of real church photography policies.

In This Church Photo Release Guide

1. What Is a Church Photo Release Form?
2. Do Churches Need Photo Releases for Adults?
3. What About Public Events and Photography Notices?
4. What About Children and Teenagers?
5. When Should a Church Get an Individual Photo Release?
6. Should Your Church Have a Photography Policy?
7. Sample Church Photo Release Form
8. Other Important Photo Issues Churches Should Consider
9. Practical Church Photography Principles

Click any of the links to the specific sub-topic you’d like to start with!

 

Church Website Photos – Tips from the Pros

We close the Ultimate Guide to Church Website Photos with some advice from some local SEO and church communications experts.

Every church website needs “paparazzi previews” of what to expect at church. SHOW, don’t tell what the literal experience of being in your church looks/feels like. -Kenny Jahng, KennyJahng.com

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Place yourself in the shoes of a visitor. Choose photos that give them a warm, welcoming sense of your mission, while also introducing them to your physical campus. -Kaitlin Rawley, Flocknote.com

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On all of your event or class registrations, include a quick line of text confirming their consent for marketing photography… Cover your back now so you have your documentation, and the folks in your church have an accurate understanding of how their photos may be used. -Matt Ehresman, CourageousStorytellers.com

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People visiting your church want to… get a glimpse of what your church body looks like. It will help them make the decision: do I visit this church Sunday, or go down the street to a different church? -Lauren Hunter, ChurchTechToday.com

The Ultimate Guide to Church Website Photos was written by the OurChurch.Com team which has been helping churches, schools, nonprofits and businesses live out their mission online with web design, web hosting, and SEO since 1997.

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The post Ultimate Guide to Church Website Photos appeared first on Christian Web Trends Blog: Church Websites, Design, SEO.

Someone takes some great photos.

Now you’d like to post them on the church website or social media.

Do you need everyone’s permission first?

The answer isn’t a simple yes or no.

Whether your church should obtain a photo release can depend on who is pictured, whether the person is identifiable, whether they’re an adult or child, the circumstances in which the photo was taken, and how the church plans to use the image.

There is also an important distinction between permission to take a photograph and permission to use someone’s likeness in church communications or promotional materials.

This article provides practical guidelines for churches in the United States, along with a sample church photo release form and examples of real church photography policies.

Obligatory legalese: This article provides general information and does not constitute legal advice. Privacy, publicity, consent, and other laws vary by state and circumstances. Churches should have an attorney licensed in their state review their photography policy and photo release forms.

In This Church Photo Release Guide

1. What Is a Church Photo Release Form?
2. Do Churches Need Photo Releases for Adults?
3. What About Public Events and Photography Notices?
4. What About Children and Teenagers?
5. When Should a Church Get an Individual Photo Release?
6. Should Your Church Have a Photography Policy?
7. Sample Church Photo Release Form
8. Other Important Photo Issues Churches Should Consider
9. Practical Church Photography Principles

1. What Is a Church Photo Release Form?

A photo release form gives a church permission to use a person’s image, likeness, and sometimes their name in specified ways.

Depending on the release, that permission might include use in:

• Church website
• Social media
• Email newsletters
• Printed newsletters and brochures
• Event promotions
• Advertising
• Videos and livestreams
• Other church communications

It is important to understand that taking someone’s picture and publishing that picture are not necessarily the same legal issue.

A photo taken at a church event may be perfectly appropriate to take, while the way that photo is later used could raise additional privacy or publicity concerns.

For churches, the safest approach is usually to consider what the photograph communicates and how prominently the person is being featured.

2. Do Churches Need Photo Releases for Adults?

Not every photograph taken at a church activity necessarily requires an individual signed release from every adult visible in the picture.

Consider the difference between these two situations:

Example 1: Your church posts a wide shot showing 200 people attending an outdoor church picnic.

Example 2: Your church prominently features one identifiable person on the homepage beneath the headline, “Come Experience Our Church Family.”

Those are very different uses.

A person who is incidentally visible in a large crowd is not being used in the same way as someone whose face is prominently featured in promotional material.

As the photo becomes more focused on an identifiable individual and more promotional in nature, obtaining permission becomes increasingly important.

Churches should strongly consider getting written permission when an adult is:

• Posed specifically for promotional photography
• Prominently featured on a website page
• Included in paid advertising
• Featured alongside a testimonial
• Identified by name
• Used in a way that could imply endorsement of the church or one of its ministries

When in doubt, asking permission is usually the respectful thing to do.

3. What About Public Events and Photography Notices?

Churches routinely photograph public events such as worship services, festivals, concerts, Easter celebrations, Christmas programs, community outreach events, and church picnics.

Obtaining an individual signed release from every person who might appear in the background of every photograph would often be impractical.

That is where advance notice can be helpful.

Churches can notify attendees that photography or video recording will occur by placing notices:

• At entrances
• On event registration pages
• In confirmation emails
• In event programs or bulletins
• On signs near areas being photographed
• In verbal announcements when appropriate

For example:

Photography & Video Notice
Photos and video may be taken during this event and may be used on our church website, social media, email, printed materials, and other church communications. If you prefer not to be photographed or recorded, please notify a member of our team.

However, churches should not assume that posting a sign automatically provides the legal equivalent of an individually signed release for every possible use.

A notice can help establish that attendees were informed photography was taking place, but laws and legal standards differ from state to state.

It is also important to distinguish between someone being incidentally included in a public-event photograph and deliberately using that person’s likeness in advertising or promotional material.

For the latter, getting an individual release is the safer practice.

Churches should also give people a practical way to opt out rather than simply posting a sign and leaving attendees with no alternative.

4. What About Children and Teenagers?

Churches should take a more cautious approach with photographs that include minors.

For identifiable children and teenagers, especially when they are being prominently featured on a church website, social media account, promotional graphic, or advertisement, obtaining permission from a parent or legal guardian is a wise practice.

This is particularly important for:

• Vacation Bible School
• Children’s ministry
• Sunday school
• Youth ministry
• Camps and retreats
• Church schools and preschools
• Children’s choirs
• Christmas and Easter programs

A convenient way to handle this is to include photo permission as part of the registration process.

For example:

Photo and Video Permission
I give permission for photographs or video of my child taken during church activities to be used in church communications, including the church website, social media, email, printed materials, and promotional materials.

Then provide clear options:

Yes, I give permission.

No, I do not give permission.

It is generally better to give parents a clear choice rather than burying photo permission inside lengthy registration terms.

What About Group Photos With Children?

A photograph showing dozens or hundreds of children at a large event is different from a close-up of one identifiable child.

Even so, churches should establish a system for families that do not want their children photographed.

That might include:

• A photo-consent option during registration
• An internal list for photographers and ministry leaders
• Special wristbands or name-tag indicators
• Designated areas that will not be photographed
• Instructions for photographers about children who should not appear in photos

Churches should also be cautious about publishing children’s full names alongside their photographs.

Even your biggest supporters and most dedicated members may be uncomfortable with having their children’s names shown along with their photos. So, you’re more likely to get parents to sign off on a photo release, if you have a church-wide Photo/Media Policy that says like:

“We never, ever, ever, never identify minors by name when we publish photos!”

5. When Should a Church Get an Individual Photo Release?

There are situations in which getting an individual release is particularly important.

Consider obtaining a written release when:

• A person’s face will be prominently featured on the church homepage
• A person is posing specifically for church marketing
• The photo will be used in advertising
• A testimonial includes the person’s photograph
• A person’s name will be published with the image
• A minor is prominently featured
• The image could imply that the person endorses something
• A person is sharing a sensitive personal story

Churches should also use extra caution with photography involving sensitive ministries or circumstances.

Examples could include counseling, recovery ministries, grief support, shelters, medical outreach, prayer ministry, immigration assistance, or other situations where simply appearing in a photograph might reveal something personal about the individual.

What If You Have a Great Photo but Don’t Have Everyone’s Permission?

Sometimes a church may have an excellent photo it would like to use, but one or more identifiable people in the image have not given permission.

In that situation, consider whether the image can be edited so those people are no longer identifiable. Options might include:

• Cropping the person out of the image
• Blurring the person’s face
• Using an AI or photo editing tool to remove the person and naturally reconstruct the background

Placing an emoji or smiley face over someone’s face is also possible. This might be a fitting and funny option when sharing pics of a fun event on social media, but it could look distracting or unprofessional in other situations.

Keep in mind that simply obscuring a face may not always make someone anonymous. Clothing, location, context, captions, or other details could still identify the person.

If the individual is still recognizable or is a major part of the image, the safest choice is usually to get permission or use a different photo.

Sometimes the best church photography policy is simply:

Don’t use the photo.

6. Should Your Church Have a Photography Policy?

A photo release form addresses permission from an individual.

A church photography policy addresses the church’s overall practices.

A good photography or media policy might explain:

• When church photography is permitted
• How attendees are notified
• When individual releases are required
• How parental permission is obtained
• How people can opt out
• How photographers know who should not be photographed
• Whether names may be published
• Where images may be used
• Who reviews photos before publication
• How requests to remove photos will be handled
• How livestreaming and video recording are handled
• How and where photo release forms are stored

Rather than providing a one-size-fits-all policy, we recommend reviewing how several churches have approached the issue and then having your church’s attorney help develop a policy appropriate for your congregation and state.

Examples of Church Photography Policies

Portland Christian Center Media Use Policy

Portland Christian Center permits general group or crowd photographs at church activities when individuals are not prominently featured or identified. It also provides opt-out procedures, special protections for minors, photography notices, and a process for requesting removal of published images.

View Portland Christian Center’s Media Use Policy

Cross of Christ Lutheran Church Social Media Photography Policy

Cross of Christ Lutheran Church’s policy addresses crowd photography, identifying individuals, protecting children, copyright, and requests to remove photographs.

View Cross of Christ Lutheran Church’s Photography Policy

The Congregation at Duke University Chapel

The Congregation at Duke University Chapel has used a more restrictive approach for identifiable photographs of minors, requiring parent or guardian authorization before publishing them.

View the Congregation at Duke University Chapel Policies & Procedures

More obligatory legalese: These examples are provided for informational purposes only. A policy that works for one church or state may not be appropriate for another church. Consult an attorney licensed in your state before adopting or modifying a photography or media policy.

Church Photography Policy Training

Of course, your policy is not going to be very effective it’s just collecting dust in a binder on a shelf in the church office or stashed in the church’s Google Drive.

You’re going to have to do regular training with anyone who takes, manages, or publishes photos for the church, whether they are a volunteer or paid staff.

Yes, this sounds arduous to the person who has to create and lead the training, and super-boring to everyone who has to do the training, but it is far less arduous than getting sued after Emma, the social media manager say, “Nobody told me I couldn’t do that”

7. Sample Church Photo Release Form

The following sample can provide a starting point for your church.

Even more obligatory legalese: This sample is provided for general informational purposes only and does not constitute legal advice. Laws concerning privacy, publicity rights, consent, minors, and use of a person’s likeness vary by state. Have an attorney licensed in your state review and customize any release form before your church uses it.

Sample Church Photo & Video Release Form

Name: __________________________________________

I give permission to [Church Name] to photograph, video record, and/or audio record me and to use my image, likeness, voice, and recordings for church-related communications and promotional purposes.

I understand that these materials may be used in formats including:

• Church websites
• Social media
• Email communications
• Printed publications
• Videos and livestreams
• Event promotions
• Advertising and other church communications

Permission to use my name with the image:

☐ Yes
☐ No

I understand that I will not receive compensation for the use of these materials.

Signature: ______________________________________

Date: __________________________________________

Email or Phone: _________________________________

Parent/Guardian Permission for a Minor

Child’s Name: ___________________________________

I certify that I am the parent or legal guardian of the child named above and give [Church Name] permission to photograph, video record, and/or audio record my child and use those materials for the purposes described above.

Permission to use my child’s name with the image:

☐ Yes
☐ No

Parent/Guardian Name: ____________________________

Relationship to Child: ____________________________

Parent/Guardian Signature: ________________________

Date: __________________________________________

Real Church Photo Release Examples

It can also be helpful to review real forms currently used by churches.

• The LMC Churches Minor Photo Release Form provides parents with explicit permission and refusal options and addresses website, social media, print, and email use.
• The Church of Saint Monica Minor Photo Release Form gives parents separate choices for allowing a child’s image with a name, without a name, or not allowing publication at all.
• The Christ Church Photo Release Form provides a straightforward adult release covering still images, video, and audio used for educational and promotional purposes.

Again, these examples demonstrate how other churches approach photo permissions. They should not be copied or adopted without appropriate legal review.

8. Other Important Photo Issues Churches Should Consider

State Laws Are Different

There is no single nationwide church photo-release rule that answers every situation.

Rights involving privacy and the use of someone’s name or likeness are often governed at least partly by state law, and requirements can differ substantially.

That is why churches should have an attorney familiar with the laws in their state review their policies and forms.

Permission From the Person Is Not the Same as Permission From the Photographer

There is another issue churches sometimes overlook.

A photo release from the person pictured does not automatically give the church copyright ownership of the photograph itself.

The photographer is generally the initial copyright owner of a photograph unless another arrangement, such as qualifying work made for hire or a transfer of rights, applies.

So if a volunteer, contractor, professional photographer, or church member takes photographs for the church, make sure the church has permission to use those photographs.

Think of these as two separate questions:

Photo release: Do we have permission involving the person pictured?

Copyright/license: Do we have permission involving the photograph itself?

What About Livestreaming?

Churches should also address livestreaming in their photography and media policies.

A fixed camera primarily showing the pastor, worship team, or platform creates a different situation from cameras regularly showing identifiable congregation members.

If congregation members may routinely appear in a livestream or recorded service, provide appropriate notice and discuss those practices with your church’s attorney when developing your media policy.

What If Someone Asks You to Remove a Photo?

Even if your church believes it has permission to use an image, there is rarely much benefit in turning a removal request into a dispute.

If a church member, visitor, or parent contacts you and asks that a photograph be removed, consider honoring the request promptly whenever practical.

Portland Christian Center, for example, specifically allows individuals and parents to request removal of posted photos even if permission had previously been granted.

Respecting someone’s wishes is not just a legal consideration.

It’s good ministry.

9. Practical Church Photography Principles

2,500 words into this guide and it may seem like a lot to process, but a few basic principles can go a long way:

Crowd photo? Give notice.
Featured adult? Get permission.
Featured child? Get parental permission.
Promotional use? Get a release.
Someone objects? Respect the request.

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What once produced extra fingers, distorted objects, and obviously fake images can now generate beautiful, realistic-looking images in seconds.

That creates some exciting opportunities for churches.

• Need an image to illustrate a sermon about forgiveness? AI can create one.
• Want an image of an open Bible at sunrise for a blog article? AI can create that too.
• Need a custom visual for an Easter series without spending hours searching stock photo websites? AI may be able to help.

But there is also an important question churches need to consider:

Just because AI can create an image that looks real, should your church use it?

The answer depends largely on what the image is communicating.

Ultimate Guide to AI Images for Church Websites

1. What Are AI-Generated Images?
2. Benefits of Using AI Images on a Church Website
3. AI Can Put Graphic Design Capabilities in Anyone’s Hands
4. People Are Getting Better at Recognizing AI Images
5. Don’t Use AI to Create a False Impression of Your Church
6. Use AI to Illustrate, Not Impersonate
7. Recommended AI Image Generators for Churches
8. How to Write Better AI Image Prompts
9. Review and Optimize AI Images Before Publishing
10. Keep Authenticity at the Center

1. What Are AI-Generated Images?

AI image generators allow you to describe an image you would like to create using normal language.

For example, you might enter a prompt such as:

Create a peaceful photograph-style image of an open Bible on a wooden table near a window at sunrise. Warm natural lighting, 16:9 landscape format, with open space on the left for a headline.

The AI then generates a new image based on those instructions. Bam!

Thank you ChatGPT!

Many AI image tools can also edit existing images, change backgrounds, adjust the style, add or remove objects, and create different versions of the same idea.

This can save churches a tremendous amount of time when they need an image to communicate an idea or support a piece of content.

2. Benefits of Using AI Images on a Church Website

One of the biggest benefits of AI-generated images is flexibility.

Instead of searching through hundreds of stock photos hoping to find something close to what you have in mind, you can describe exactly what you want.

AI can be particularly useful for creating:

• Blog and sermon illustrations
• Biblical scenes
• Seasonal images for Christmas and Easter
• Background and decorative images
• Symbolic images representing ideas like hope, prayer, forgiveness, or spiritual growth

It can also help churches create images that are more specific and original than typical stock photography.

For example, instead of searching for a generic image about prayer, you might create an image with the exact setting, mood, composition, and aspect ratio needed for your website.

But thinking of AI simply as another source of pictures misses one of its biggest benefits…

3. AI Can Put Graphic Design Capabilities in Anyone’s Hands

Before AI image generators, creating a custom graphic often required graphic design software and the skills to use it.

You might need Photoshop or another graphic design program to remove a background, combine multiple images, create special effects, or build a promotional graphic from several different elements.

Today, many of those tasks can be accomplished simply by describing what you want.

Someone with little or no graphic design experience can use AI to create things such as:

A custom sermon series graphic

Prompt: Create one standalone image only, not a collage, infographic, comparison sheet, or multi-example layout. Make a professional church sermon series visual for “Walking by Faith.” Show a lone person walking along a gently winding path toward a bright sunrise on the horizon, symbolizing trust in God even when the destination is not fully visible. Use a cinematic but reverent style, warm golden morning light, natural landscape, subtle mist, and a hopeful atmosphere. Compose it as a 16:9 landscape image suitable for a church website, livestream thumbnail, and presentation slide. Keep the person small and secondary to the overall scene. Leave a clean, darker area on the left side for title text to be added later. Do not include any text in the image. No logos, watermarks, or artificial-looking religious effects.

An artistic illustration of a biblical scene

Prompt: Create one standalone 16:9 landscape illustration of Jesus teaching a small group on a hillside near the Sea of Galilee. Use a warm watercolor-and-gouache style with visible brush texture, natural earth tones, soft blue sky, and historically appropriate first-century clothing and landscape. Show Jesus seated slightly to the right, speaking to men, women, and children gathered naturally around Him. Keep the mood peaceful, reverent, and human rather than theatrical. Leave some open sky and landscape on the upper left for optional website text. Avoid halos, glowing supernatural effects, modern objects, text, logos, and photorealistic styling.

A promotional graphic for a church event

Prompt: Create one standalone promotional graphic for a church Vacation Bible School with the theme “Created for a Purpose.” Use a bright, welcoming illustrated style appropriate for elementary-age children, with adventurous outdoor imagery such as mountains, trees, a trail, compass elements, and cheerful children exploring together. Make the design energetic but not cluttered, with a strong central visual hierarchy and a clear area where event details could be added later. Compose it in 16:9 landscape format so it can work on a church website, presentation screen, and social media crop. Use bold shapes and friendly colors, but do not include any words, dates, logos, or fake church branding in the generated image.

AI Image Editing

As explained in How to Edit Photos for Your Church Website: 7 Easy Fixes Anyone Can Make,  you can also use AI image tools to edit church photos.

Perhaps there’s a distracting garbage can, exit sign, or other object in an otherwise great photograph. Instead of learning how to remove it in Photoshop, you may be able to tell an AI tool, “Remove the garbage can and naturally fill in the background.”

Artistic AI Image Generation

You can also ask AI to transform an idea into a watercolor painting, pencil drawing, stained-glass style illustration, modern graphic, or other visual style.

In the past, many of these tasks would have required someone who understood layers, masking, cropping, compositing, filters, and other graphic design techniques.

Now you may be able to accomplish much of the same work by simply describing what you want.

That doesn’t mean AI eliminates the need for professional graphic designers. Experienced designers still bring creativity, branding expertise, consistency, judgment, and attention to detail that an AI tool cannot automatically provide.

But AI dramatically lowers the barrier to creating custom visuals.

For a small church without a graphic designer on staff, that can be a significant benefit.

4. People Are Getting Better at Recognizing AI Images

AI-generated images have become much more realistic, but don’t assume visitors won’t recognize them.

People have now seen thousands of AI-generated images on social media, websites, advertisements, and elsewhere online.

As a result, many people have developed a pretty good instinct for recognizing them.

There are still things about “photo-realistic” AI image that aren’t quite photo-realistic: faces that are a little too perfect, lighting that looks unnatural, people who all seem unusually photogenic, or a scene that seems too perfect.

Take a closer look at the image used for the background of the sermons series graphic earlier.

There’s something about the rocks and grass in the foreground that seem illustrated rather than natural, right?

That’s fine for the background of a sermon series graphic, because no one expects anyone to fly to the mountains and do photoshoot to create an authentic background image.

But if visitors see what appear to be an AI-generated photos where they expected to see actual members of your church, they may wonder:

Why didn’t they show pictures of their actual congregation?

Worse, some visitors may conclude that the church is trying to make itself look like something it isn’t.

Instead of making the church look more professional, an AI-generated image can make the church seem fake or disingenuous.

That is particularly problematic for churches because trust and authenticity are extremely important.

5. Don’t Use AI to Create a False Impression of Your Church

People visit a church website because they want to learn what the church is really like.

• They want to see the actual people.
• They want to see the actual building(s).
• They want to know what worship really looks like.
• They may want to see the children’s ministry, youth ministry, small groups, or other ministries they might participate in.

If your website shows AI-generated people and presents them as though they are members of your congregation, you are giving visitors a false impression of your church.

The same is true for facilities.

It’s one thing to adjust the brightness or contrast of a photo or remove something distracting from the background, but replacing the old carpeting from the 90s or swapping out pews for chairs…

That’s basically catfishing first-time visitors

Imagine what someone will think during their first visit when they realize your facilities aren’t what you show on your website.

The same principle applies to ministries.

Don’t generate an image showing dozens of teenagers worshipping together if your church doesn’t actually have a youth ministry like that.

Don’t generate a large children’s ministry, worship team, choir, food pantry, small group, or community outreach event and present it in a way that implies this is something happening at your church.

As we discussed in our article about using stock photos on a church website, visitors want to discover what your church is actually like. Photos of people who aren’t really part of the church can undermine that authenticity.

AI makes that temptation even greater because now you don’t even have to find the perfect stock photo.

You can manufacture the perfect congregation yourself.

Don’t.

6. Use AI to Illustrate, Not Impersonate

Here is a good rule of thumb:

Use AI to illustrate ideas. Don’t use AI to impersonate your church.

There is a huge difference between an AI-generated image illustrating prayer and an AI-generated image pretending to show your prayer ministry.

There is a difference between an artistic depiction of Jesus teaching His disciples and a fake photograph that appears to show people attending your Sunday service.

There is a difference between a peaceful AI-generated landscape behind a Scripture verse and a fake photograph of a church building visitors could assume is yours.

Before using an AI-generated image, ask yourself:

Could a reasonable visitor look at this image and think it shows our actual church, people, facilities, or ministries?

If the answer is yes, use a real photograph instead.

Visitors aren’t looking for a perfect church with perfect people.

They’re looking for an authentic church they can be authentic with.

7. Recommended AI Image Generators for Churches

There are now many AI image generation tools available. Here are a few worth considering.

ChatGPT Images

ChatGPT is one of the easiest options for people who are not professional designers.

All of the images in this article were generated with ChatGPT.

Another great feature of ChatGPT is if you don’t get the results you want on the first try, you can continue refining it the image by simply requesting changes like…

• Make the sunlight warmer.
• Leave more empty space on the left for text.
• Make this landscape instead of square.

This conversational approach can be especially helpful for church staff who aren’t AI prompt engineers or familiar with graphic design terminology.

Canva

Many churches already use Canva for social media images, worship graphics, sermon series, newsletters, and other communications.

Canva includes AI image-generation capabilities directly inside its design platform, allowing users to generate an image and then incorporate it into a larger design.

That can make Canva an especially convenient option for church communications teams already using the platform.

Google Gemini

Google Gemini also includes powerful AI image generation and editing capabilities.

Like ChatGPT, you can describe what you want conversationally and then continue asking for changes until the image is closer to what you have in mind.

AI tools are developing rapidly, so rather than becoming too committed to one platform, experiment with several and determine which one works best for your church and your workflow.

8. How to Write Better AI Image Prompts

The quality of an AI-generated image often depends on the quality of the prompt.

A vague prompt may produce a generic image. A more detailed prompt gives the AI better direction about what you want the image to show, how it should look, and how it will be used.

A helpful way to structure your prompt is to use this…

5-Part AI Framework for Generating Images:

• Subject — Describe the main focus of the image. Who or what should appear in it?
• Setting — Explain where the subject is located and what should be happening around it.
• Style — Specify the visual look you want, such as realistic photography, watercolor, illustration, cinematic, modern, or traditional.
• Lighting / Camera — Describe the mood, lighting, perspective, or photographic effect, such as warm sunrise light, soft natural lighting, close-up, wide angle, or shallow depth of field.
• Website Requirements — Tell the AI how the image will be used, including the aspect ratio, orientation, where you need open space for text, and anything that should not appear in the image.

For example, instead of simply prompting:

Create an image of an open Bible.

You could write:

Create a peaceful image of an open Bible resting on a wooden table near a window overlooking a quiet landscape. Use a realistic photography style with warm golden sunrise light, soft natural shadows, and a slightly shallow depth of field. Compose the image in a 16:9 landscape format for a church website, with generous open space on the left for a headline. Do not include any text, logos, or watermarks.

The more clearly you communicate what you want, the more likely the AI is to generate an image that fits your church website without requiring extensive editing.

And as we discussed earlier, if the first image isn’t quite right, you usually don’t need to start over. Tell the AI what you want changed and continue refining it.

9. Review and Optimize AI Images Before Publishing

AI still makes mistakes, so check faces, hands, objects, text, religious symbols, and other important details before publishing. (Yes, AI image generators sometimes misspell or leave out words)

More importantly, make sure the image doesn’t create a misleading impression about your church.

Also remember that AI-generated images can be much larger than necessary for a website. Resize and compress them before uploading them.

For more information, see our article How to Optimize Church Website Images for Faster Load Times and Better Search Rankings.

10. Keep Authenticity at the Center

AI is an excellent tool for creating illustrations and custom graphics, but it shouldn’t replace genuine photos when visitors are trying to see what your church is really like.

Use real photos to show people what your church is like. Use AI-generated images to illustrate ideas, themes, and concepts. -Paul Steinbrueck

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Post a Comment and Discuss:

• What was the most helpful part of this AI Image Guide for you?
• What other AI image advise would you give?
• What questions do you have?

For more help with Church Website Photography, see our complimentary resource the Ultimate Guide to Church Website Photos

The post AI Images for Church Websites: Benefits, Tools & Guidelines appeared first on Christian Web Trends Blog: Church Websites, Design, SEO.