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	<title>Christopher S. Penn – Marketing AI Keynote Speaker</title>
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		<title>Hero or Villain: How Positive Messaging Wins Audiences</title>
		<link>https://www.christopherspenn.com/2026/08/hero-or-villain-how-positive-messaging-wins-audiences/?pk_campaign=feed&amp;pk_kwd=hero-or-villain-how-positive-messaging-wins-audiences</link>
					<comments>https://www.christopherspenn.com/2026/08/hero-or-villain-how-positive-messaging-wins-audiences/?pk_campaign=feed&amp;pk_kwd=hero-or-villain-how-positive-messaging-wins-audiences#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Fri, 14 Aug 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
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					<description><![CDATA[Compare these two sets of messages. Positive: You belong You are welcome here You are one of us You are not to blame You are part of the solution You are one of the good guys You are an equal You have a voice Negative: You do not belong here You are not welcome here&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F08%2Fhero-or-villain-how-positive-messaging-wins-audiences%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dhero-or-villain-how-positive-messaging-wins-audiences&amp;action_name=Hero%20or%20Villain%3A%20How%20Positive%20Messaging%20Wins%20Audiences&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">34055</post-id>	</item>
		<item>
		<title>AI Automation Accelerates: How One Year of Breakthroughs Is Reshaping the Future of Work</title>
		<link>https://www.christopherspenn.com/2026/08/ai-automation-accelerates-how-one-year-of-breakthroughs-is-reshaping-the-future-of-work/?pk_campaign=feed&amp;pk_kwd=ai-automation-accelerates-how-one-year-of-breakthroughs-is-reshaping-the-future-of-work</link>
					<comments>https://www.christopherspenn.com/2026/08/ai-automation-accelerates-how-one-year-of-breakthroughs-is-reshaping-the-future-of-work/?pk_campaign=feed&amp;pk_kwd=ai-automation-accelerates-how-one-year-of-breakthroughs-is-reshaping-the-future-of-work#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Thu, 13 Aug 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Google]]></category>
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					<description><![CDATA[What a difference a year makes. I was putting together slides for a private workshop I&#8217;m doing today, and for fun I decided to take a snapshot of Humanity&#8217;s Last Exam results from a year ago and from today. That was eye-opening. In a year&#8217;s time, what was described as one of the most difficult&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F08%2Fai-automation-accelerates-how-one-year-of-breakthroughs-is-reshaping-the-future-of-work%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dai-automation-accelerates-how-one-year-of-breakthroughs-is-reshaping-the-future-of-work&amp;action_name=AI%20Automation%20Accelerates%3A%20How%20One%20Year%20of%20Breakthroughs%20Is%20Reshaping%20the%20Future%20of%20Work&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">34054</post-id>	</item>
		<item>
		<title>Skip the Cloud AI Bills: How Chinese Open-Source Models Slash Enterprise LLM Costs</title>
		<link>https://www.christopherspenn.com/2026/08/skip-the-cloud-ai-bills-how-chinese-open-source-models-slash-enterprise-llm-costs/?pk_campaign=feed&amp;pk_kwd=skip-the-cloud-ai-bills-how-chinese-open-source-models-slash-enterprise-llm-costs</link>
					<comments>https://www.christopherspenn.com/2026/08/skip-the-cloud-ai-bills-how-chinese-open-source-models-slash-enterprise-llm-costs/?pk_campaign=feed&amp;pk_kwd=skip-the-cloud-ai-bills-how-chinese-open-source-models-slash-enterprise-llm-costs#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Wed, 12 Aug 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Books]]></category>
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		<guid isPermaLink="false">https://www.christopherspenn.com/?p=34053</guid>

					<description><![CDATA[China strikes again. Two big model releases this week &#8211; Minimax H3 (Hailuo), king-size video generator, which can run on a machine that can support 500 GB of VRAM. You won&#8217;t be running this on a MacBook any time soon, but big inference providers like DeepInfra will be able to serve this up and it&#8217;s&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F08%2Fskip-the-cloud-ai-bills-how-chinese-open-source-models-slash-enterprise-llm-costs%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dskip-the-cloud-ai-bills-how-chinese-open-source-models-slash-enterprise-llm-costs&amp;action_name=Skip%20the%20Cloud%20AI%20Bills%3A%20How%20Chinese%20Open-Source%20Models%20Slash%20Enterprise%20LLM%20Costs&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">34053</post-id>	</item>
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		<title>Don’t Put a V8 in Your Prius: How to Safely Choose AI Models for Autonomous Systems</title>
		<link>https://www.christopherspenn.com/2026/08/dont-put-a-v8-in-your-prius-how-to-safely-choose-ai-models-for-autonomous-systems/?pk_campaign=feed&amp;pk_kwd=dont-put-a-v8-in-your-prius-how-to-safely-choose-ai-models-for-autonomous-systems</link>
					<comments>https://www.christopherspenn.com/2026/08/dont-put-a-v8-in-your-prius-how-to-safely-choose-ai-models-for-autonomous-systems/?pk_campaign=feed&amp;pk_kwd=dont-put-a-v8-in-your-prius-how-to-safely-choose-ai-models-for-autonomous-systems#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Tue, 11 Aug 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Generative AI]]></category>
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		<guid isPermaLink="false">https://www.christopherspenn.com/2026/08/dont-put-a-v8-in-your-prius-how-to-safely-choose-ai-models-for-autonomous-systems/</guid>

					<description><![CDATA[Be careful what engine you put in your car. GPT-5.6 is unquestionably a very smart model, highly capable, up there as an Opus-class model along with Opus 4.8, Kimi K3, GLM-5.2, etc. What&#8217;s more, it&#8217;s fast, cheaper than the top models from Anthropic by an order of magnitude according to Artificial Analysis&#8230; &#8230; but it&#8217;s&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F08%2Fdont-put-a-v8-in-your-prius-how-to-safely-choose-ai-models-for-autonomous-systems%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Ddont-put-a-v8-in-your-prius-how-to-safely-choose-ai-models-for-autonomous-systems&amp;action_name=Don%E2%80%99t%20Put%20a%20V8%20in%20Your%20Prius%3A%20How%20to%20Safely%20Choose%20AI%20Models%20for%20Autonomous%20Systems&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">34052</post-id>	</item>
		<item>
		<title>The AI Hiring Crisis: Why Human Referrals Are Your Only Way In</title>
		<link>https://www.christopherspenn.com/2026/08/the-ai-hiring-crisis-why-human-referrals-are-your-only-way-in/?pk_campaign=feed&amp;pk_kwd=the-ai-hiring-crisis-why-human-referrals-are-your-only-way-in</link>
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		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Mon, 10 Aug 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
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		<category><![CDATA[Careers]]></category>
		<category><![CDATA[Data]]></category>
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		<guid isPermaLink="false">https://www.christopherspenn.com/?p=33967</guid>

					<description><![CDATA[Late Friday afternoon thoughts. AI has made recruiting nearly impossible. From a hiring manager&#8217;s perspective, every candidate looks identical now, all polished beyond recognition by AI. Every CV reads the same &#8211; a stellar candidate on paper. Interviews online are equally impossible with candidates reading aloud what AI tells them to. From a candidate&#8217;s perspective,&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F08%2Fthe-ai-hiring-crisis-why-human-referrals-are-your-only-way-in%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dthe-ai-hiring-crisis-why-human-referrals-are-your-only-way-in&amp;action_name=The%20AI%20Hiring%20Crisis%3A%20Why%20Human%20Referrals%20Are%20Your%20Only%20Way%20In&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">33967</post-id>	</item>
		<item>
		<title>Almost Timely News: &#128478;️ How to Build a Cheap AI Setup (2026-08-09)</title>
		<link>https://www.christopherspenn.com/2026/08/almost-timely-news-%f0%9f%97%9e%ef%b8%8f-how-to-build-a-cheap-ai-setup-2026-08-09/?pk_campaign=feed&amp;pk_kwd=almost-timely-news-%25f0%259f%2597%259e%25ef%25b8%258f-how-to-build-a-cheap-ai-setup-2026-08-09</link>
					<comments>https://www.christopherspenn.com/2026/08/almost-timely-news-%f0%9f%97%9e%ef%b8%8f-how-to-build-a-cheap-ai-setup-2026-08-09/?pk_campaign=feed&amp;pk_kwd=almost-timely-news-%25f0%259f%2597%259e%25ef%25b8%258f-how-to-build-a-cheap-ai-setup-2026-08-09#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Sun, 09 Aug 2026 10:30:51 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Almost Timely]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Generative AI]]></category>
		<guid isPermaLink="false">https://www.christopherspenn.com/?p=34047</guid>

					<description><![CDATA[_Almost Timely News: 🗞️ How to Build a Cheap AI Setup (2026-08-09) :: View in Browser_ The Big Plug 👉 New merch! The Trust Insights Deep Research Suite Content Authenticity Statement 100% of this week's newsletter was made by me, the human. Learn why this kind of disclosure is a good idea and might be&hellip;]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">34047</post-id>	</item>
		<item>
		<title>The Real ROI of AI in Education: Turning Mediocre Students Into Top Performers</title>
		<link>https://www.christopherspenn.com/2026/08/the-real-roi-of-ai-in-education-turning-mediocre-students-into-top-performers/?pk_campaign=feed&amp;pk_kwd=the-real-roi-of-ai-in-education-turning-mediocre-students-into-top-performers</link>
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		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Fri, 07 Aug 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
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					<description><![CDATA[Results oriented. Outcome driven. Proven track record. Do these phrases sound familiar? They should. They top the LinkedIn bios and CVs of millions of people. They’re what we say to communicate our value. They’re how we justify a hiring decision. They’re part and parcel of business culture. Do you believe in them? Take a look&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F08%2Fthe-real-roi-of-ai-in-education-turning-mediocre-students-into-top-performers%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dthe-real-roi-of-ai-in-education-turning-mediocre-students-into-top-performers&amp;action_name=The%20Real%20ROI%20of%20AI%20in%20Education%3A%20Turning%20Mediocre%20Students%20Into%20Top%20Performers&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">33966</post-id>	</item>
		<item>
		<title>So What? Theoretical AI Usage</title>
		<link>https://www.christopherspenn.com/2026/08/so-what-theoretical-ai-usage/?pk_campaign=feed&amp;pk_kwd=so-what-theoretical-ai-usage</link>
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		<dc:creator/>
		<pubDate>Fri, 07 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jobs]]></category>
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					<description><![CDATA[Summary In today&#39;s episode, I walk through Trust Insights&#39; new paper on theoretical AI usage and what jobs AI could actually do. Here&#39;s what this means for you. You gain a clearer framework for evaluating AI opportunities in your own organization beyond the panic-inducing headlines about job displacement. You&#39;ll also learn these concepts: why Anthropic&#39;s&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F08%2Fso-what-theoretical-ai-usage%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dso-what-theoretical-ai-usage&amp;action_name=So%20What%3F%20Theoretical%20AI%20Usage&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">34044</post-id>	</item>
		<item>
		<title>You Ask, I Answer: Optimizing for Agentic Mode?</title>
		<link>https://www.christopherspenn.com/2026/08/you-ask-i-answer-optimizing-for-agentic-mode/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-optimizing-for-agentic-mode</link>
					<comments>https://www.christopherspenn.com/2026/08/you-ask-i-answer-optimizing-for-agentic-mode/?pk_campaign=feed&amp;pk_kwd=you-ask-i-answer-optimizing-for-agentic-mode#respond</comments>
		
		<dc:creator/>
		<pubDate>Fri, 07 Aug 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Generative AI]]></category>
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		<guid isPermaLink="false">https://www.christopherspenn.com/2026/08/you-ask-i-answer-optimizing-for-agentic-mode/</guid>

					<description><![CDATA[Summary In today&#39;s episode, I break down how companies should navigate the gap between optimizing for AI-generated summaries and optimizing for AI agents that act on a user&#39;s behalf. Here&#39;s what this means for you. You&#39;ll discover that making your site fully accessible to machines also lifts the experience for human users with visual impairments,&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F08%2Fyou-ask-i-answer-optimizing-for-agentic-mode%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dyou-ask-i-answer-optimizing-for-agentic-mode&amp;action_name=You%20Ask%2C%20I%20Answer%3A%20Optimizing%20for%20Agentic%20Mode%3F&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">34036</post-id>	</item>
		<item>
		<title>Stop AI Slop: 21 Generative AI Use Cases for Marketers</title>
		<link>https://www.christopherspenn.com/2026/08/stop-ai-slop-21-generative-ai-use-cases-for-marketers/?pk_campaign=feed&amp;pk_kwd=stop-ai-slop-21-generative-ai-use-cases-for-marketers</link>
					<comments>https://www.christopherspenn.com/2026/08/stop-ai-slop-21-generative-ai-use-cases-for-marketers/?pk_campaign=feed&amp;pk_kwd=stop-ai-slop-21-generative-ai-use-cases-for-marketers#respond</comments>
		
		<dc:creator><![CDATA[Christopher S Penn]]></dc:creator>
		<pubDate>Thu, 06 Aug 2026 16:00:00 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Almost Timely]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
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		<guid isPermaLink="false">https://www.christopherspenn.com/?p=33965</guid>

					<description><![CDATA[Are you tired of AI generating slop? I&#8217;m certainly tired of getting it, and content creation is arguably one of the least interesting use cases of AI today. In the new Trust Insights book 21 Use Cases of Generative AI For Marketers, derived from workshops I&#8217;ve delivered in the last 9 months, you&#8217;ll learn 21&#8230;<img src="//www.christopherspenn.com/wp-content/plugins/matomo/app/matomo.php?idsite=1&amp;rec=1&amp;url=https%3A%2F%2Fwww.christopherspenn.com%2F2026%2F08%2Fstop-ai-slop-21-generative-ai-use-cases-for-marketers%2F%3Fpk_campaign%3Dfeed%26pk_kwd%3Dstop-ai-slop-21-generative-ai-use-cases-for-marketers&amp;action_name=Stop%20AI%20Slop%3A%2021%20Generative%20AI%20Use%20Cases%20for%20Marketers&amp;urlref=https%3A%2F%2Fwww.christopherspenn.com%2Ffeed%2F" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">33965</post-id>	</item>
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