Maker's Mark president & CEO Bill Samuels Jr. describes an elaborate plan focused on one influential person who helped launched the company into the stratosphere of recognition.
Samuels also discusses the reasoning and practice behind the Maker's Mark concept of "marketing without fingerprints."
Click to listen now:
Show length: 35:59
Show topics
0:00 - Interview with Maker's Mark president/CEO Bill Samuels Jr.
30:10 - Commentary on "marketing without fingerprints"
Mentions:
Maker's Mark website
Maker's Mark Distillery, oldest continuously operating distillery that is a National Historic Landmark
Maker's Mark Ambassador program
"Markets are conversations"
AT&T's $1 billion advertising campaign
Previous podcast about IZZE
Podcast hosting provided by Conference Calls Unlimited
Show topics
1. A new study finds many company executives say they don't deserve the loyalty of their customers
2. Tools to help customers spread the word
3. Word of Mouth Marketing Summit
To listen, click on the podcast icon below.
Show notes
Links to people, companies, articles, blogs, etc. mentioned in the podcast
* Survey results from Strativity Group, Inc.
* Robert Scoble
* Steve Rubel
* GM Fastlane blog
* Latest American Customer Satisfaction Index ratings
* Kimpton Hotels and its Inner Circle loyalty program
* Dallas Mavericks
* P&G CEO Alan G. Lafley
* Marketing Wonk dinner in Chicago
* Betsy Weber from TechSmith and her purse
* Little Earth and its Brag Tags
* Conference Calls Unlimited and its customized cards
* WOMMA's Word of Mouth Marketing Summit
* Church of Customer discount code for the Summit: welovemini
* Guy Kawasaki's book Art of the Start
* Jake McKee and his Communityguy.com blog
* Jason Berberich and his blog
Show music
Intro: "G.L.S." by Salme Dahlstrom
Break 1: "Top Floor, Bottom Buzzer" by Morphine
Break 2: "You're So Gangsta," by Chromeo
Show length
24:28
Tell us what you think! Add a comment below, or send an email to talktous(AT)customerevangelists.com.
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on our special Podcast Feedback Line: 1-312-896-5095. Follow the prompts (our menu has not recently changed) and you'll have 3 minutes to
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Show topics
1. Citizen marketers: what they are, what they do, and how to embrace them
2. Jones Soda: how they include customers in their marketing
3. What this podcast is all about
To listen now, click
on the podcast link below.
Show notes
Links to people, companies, articles, blogs, etc. mentioned in the podcast
* What are citizen marketers?
* George Masters iPod Mini ad
* George Masters featured on CNBC
* Wired Magazine article about George Masters
* Converse Gallery
* Converse amateur films driving sales
* BMW films
* Collaborate Marketing blog
* Spread Firefox
* Fake VW ad
* Jeff Jarvis talks about VW "ad"
* Jones Soda
* Fastcompany.com interview with Jones Soda CEO Peter van Stolk
* A Penny For blog post on citizen marketers (incorrectly referred to as the 800-CEO-READ blog on the podcast)
* MyJones: customize your own case of Jones Soda
* Heineken Super Bowl commecial featuring Izze
* SaveSurge.org
Show music
Intro: "G.L.S." by Salme Dahlstrom
Break 1: "Nanobite Battle," by Matthew Lefevre
Break 2: "Sha-Boom," by LamaRama
Show length
27:50
Show paid placements
Yeah, right!
After you listen, tell us what you think. Add a comment below, or send an email to talktous(AT)customerevangelists.com.
Better yet, leave a short voicemail message
on our special Podcast Hotine: 1-312-896-5095 and follow the prompts (our menu has not recently changed). You'll have 3 minutes to
leave your audible letter.