Commercial Integrator https://www.commercialintegrator.com The business book for technology professionals. Mon, 18 Mar 2024 22:09:01 +0000 en-US hourly 1 https://www.commercialintegrator.com/wp-content/uploads/2017/01/cropped-favicon-84x84.png Commercial Integrator https://www.commercialintegrator.com 32 32 Is Your Integration Company Budget Vetted Properly? https://www.commercialintegrator.com/blogs/is-your-integration-company-budget-vetted-properly/ https://www.commercialintegrator.com/blogs/is-your-integration-company-budget-vetted-properly/#respond Mon, 18 Mar 2024 21:57:35 +0000 https://www.commercialintegrator.com/?p=128984 Even seasoned integration company professionals can forget important aspects of budgeting preparation. This checklist can help make sure your budget is ready.

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Do you know why skilled pilots still use preflight checklists? The answer is simple: Even the most experienced pilots know they can forget a critical aspect of their routine. That’s why they utilize a systematic process: It helps to ensure that they remember to check crucial issues before takeoff. 

Likewise, even the most experienced construction executives can forget important aspects of budgeting preparation. To prevent the omission of a critical element that could devastate your budget, consider utilizing this budget checklist that we present here. 

Seven Major Categories of Concern 

For your convenience, we have grouped the budget checklist questions into seven major categories of concern during budget creation. Those major categories are as follows: 

  1. Realistic Growth 
  2. Data-Driven Assumptions 
  3. Stakeholder Collaboration 
  4. Plan-B Creation 
  5. Strategic Alignment 
  6. User Friendliness 
  7. Clear Communications 

A deficiency in any of those areas could lead to an unsuccessful budget implementation. Each category relates to different people within your organization who must participate in the budgeting process. 

The purpose of the checklist is to focus management’s attention on the areas that require more coordination before the budget is finalized. 

Download: How to Set Up Service Contracts in 5 Easy Steps

Deeper Consideration, Immediate Attention 

Any checklist questions that elicit a “no” response could indicate an area that requires deeper consideration — and perhaps immediate attention — as you prepare your coming year’s budget. It’s likely that even the most experienced budget preparers will have some “no” answers on their checklist. 

A second, and equally important, objective of using the checklist is to teach the operations team what issues they should consider when they draft budgets. The checklist can be a powerful conduit for learning. Managers are given the opportunity to present their opinions on the best way to rectify issues that arise from their checklist responses. 

Critical Data 

Still another byproduct of using the checklist system is gaining the opportunity to alert owners of areas where their current financial systems fail to produce sufficient critical data to complete the checklist adequately. If someone responds “no” to a question due to a lack of data, it’s time to consider the risks associated with not capturing this vital information. 

Does a pilot’s preflight checklist ensure a flawless flight? No. However, the checklist is still a prudent process to follow, and it helps to avoid preventable errors. Will the use of this budget-preparation checklist ensure that a prudent and achievable budget is always drafted? No. But it definitely helps.  

Download the Complete Budget Checklist

Editor’s Note: This piece was originally published on March 12, 2024 and has been updated as of March 18, 2024.


Eric Morris is CFO at NSCA member company Wayne Automatic Fire Sprinklers Inc. He is also a member of the NSCA Financial Leadership Council. To learn about becoming an NSCA member, visit NSCA.org. 

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ISLE 2024: Top Four Trends Shaping the LED Display Market https://www.commercialintegrator.com/ci/four-trends-led-display-market-isle-2024/ https://www.commercialintegrator.com/ci/four-trends-led-display-market-isle-2024/#respond Mon, 18 Mar 2024 20:11:32 +0000 https://www.commercialintegrator.com/?p=129388 ISLE 2024, Asia's premier smart display and LED event, unveiled cutting-edge industry innovations and trends.

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ISLE 2024, Asia’s largest exhibition for smart screen displays, audiovisual system Integration and LED solutions, was held from Feb. 29 to March 2 in Shenzhen World Exhibition & Convention Center (Shenzhen World).

Shenzhen, known as an industry hub for the LED display market and ISLE 2024, is within a 30-minute drive to most of China’s major LED factories. ISLE brings global buyers to the latest LED display products, factory tours and networking opportunities at the show.

ISLE 2024 hosted more than 1,000 exhibitors, demonstrating AI-assisted displays, XR, 4K and 8K Micro-LED, 3D displays, transparent mini LEDs, 5G AV-over-IP applications, remote conferencing and streaming, live events, interactive display, digital signage, digital content creation and management with nearly 862,000 square feet (80,000 square meters) exhibition area.

Brands such as, Leyard, Unilumin, Absen, LianTronics, Ledman, AOTO, BOE, Skyworth, Cedar, Novastar and MAXHUB showcased their solutions across the three-day event. Rental provider Gloshine, together with dozens of stage-show companies, delivered visual eye-candy through digital creativity and immersive experiences. Hundreds of new and innovative products made their debut at this year’s show.

The 2024 show hosted a number of forums and workshops on topics, such as virtual cinematography, XR broadcasting, IOT display, smart city, data fusion and big data display applications.

ISLE 2024 Key Trends

ISLE 2024 9

Courtesy/ISLE

At ISLE 2024, four major trends stood out:

#1 Mini/Micro Displays on the Rise

Most LED display companies have chip-on-board technology/memory-in-pixel products, making mini/micro displays popular. For example, Leyard’s 8K Micro LED, Unilumin’s Upanel Micro 0.6, Absen’s Micro LED P0.9, LianTronics’ Vmicro COB P0.7 & MIP P0.9, LEDMAN’s 8K P 0.4-0.7 Micro LED UHD Energy-saving Cold Screen, AOTO P 0.3 LED.

#2 Creative Display Applications for Specific Applications

ISLE 2024 showcased a variety of innovative display applications, highlighting the rapid advancements in display technology. The decreasing unit price and expanding use of LED in XR virtual production, 3D, special-shaped displays, rental displays, transparent displays, and flexible screens point towards a wider adoption of these technologies in the future.

#3  All-in-One Displays

All-in-one displays manufacturers such as LEDMAN’s 163-inch Micro-LED videowall, Skyworth’s 138-inch SCOB all-in-one display, Cedar’s 165-inch 8K HD home theater, attracted much attention at the 2024 ISLE show.

#4 Deeper AV Integration

The widespread use of 5G and the application of 4K/8K HD has led to a significant convergence between the audiovisual industry and other sectors. Technologies such as AI, VR/AR and digital broadcasting are now commonly utilized across various platforms, including live shows, game broadcasts, press conferences and digital exhibitions. This integration is paving the way for an immersive and interactive future in the entertainment and media industries.

ISLE 2024 Replay

Visit isle.org.cn for show updates and replays from ISLE 2024. The ISLE Online Showroom offers online exhibits searchable by category, brand and year of release.

The ISLE 2025 Show will be held at the Shenzhen World Exhibition & Convention Center (Shenzhen World) from March 7-9, 2025.

Click ‘View Slideshow” to see additional photos from the ISLE 2024 show. All photos courtesy of ISLE.

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CI to Study the Performance-Audio Market — Add Your Voice! https://www.commercialintegrator.com/av/audio/ci-to-study-the-performance-audio-market-add-your-voice/ https://www.commercialintegrator.com/av/audio/ci-to-study-the-performance-audio-market-add-your-voice/#respond Mon, 18 Mar 2024 19:00:42 +0000 https://www.commercialintegrator.com/?p=118664 Commercial Integrator is planning a detailed study on the performance-audio market, focusing on how integrators can profit in it.

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New this year, CI broadens its offering of Deep Dive reports with a dedicated story on the performance-audio market. Thus, in our upcoming May issue, we’ll explore not only line-array speakers, immersive audio and power amps but also audio-over-Ethernet and audio-over-IP. The goal is to apprise AV integrators of burgeoning trends so they can deliver on client expectations and optimize their businesses. CI is asking you — our integrator audience — to take a short, five-minute survey regarding how your business designs, integrates and manages performance-audio products and technologies. Will you please add your voice to this one-of-a-kind industry study?

Integrators, consultants and other AV professionals can take the survey now. We will continue to collect responses through Monday, March 25. Don’t miss your chance to weigh in!

Take Survey Now

In-Depth Study of Performance-Audio Market

The Performance-Audio Deep Dive will offer a breadth and depth of coverage that no other technology journalism outlet delivers. The article will touch on the following topics:

  • Vertical-market growth opportunities for performance-audio products and technologies
  • Year-over-year performance-audio revenue trends
  • Performance-audio technologies most frequently deployed (e.g., ceiling array microphones, DSPs, immersive audio, wireless systems)
  • Constrainment of the RF spectrum
  • The rise of immersive audio and enveloping soundscapes

Moreover, since CI recognizes that the business climate is somewhat challenging, we go beyond the technology. We also will explore factors that have diminished AV integrators’ ability to close and integrate performance-audio-driven applications.

Please take the survey now and share your voice with your industry colleagues. All responses will remain strictly anonymous and will only be used for statistical analysis. No identifying information is requested.

Be sure to check out Commercial Integrator’s Performance-Audio Deep Dive in May! We will also feature exclusive video Q&As and other supplemental content throughout the month.

Editor’s Note: The article was originally published on March 12 and since been updated as of March 18, 2024.

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CEDIA BOD Extends Daryl Friedman’s Contract as President & CEO https://www.commercialintegrator.com/news/cedia-extends-daryl-friedmans-contract/ https://www.commercialintegrator.com/news/cedia-extends-daryl-friedmans-contract/#respond Mon, 18 Mar 2024 18:02:35 +0000 https://www.commercialintegrator.com/?p=129416 Daryl Friedman will continue to serve as Global President & CEO of CEDIA through 2027.

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CEDIA, the Fishers, Ind.-based, international trade association representing the professional home automation/smart home technology industry, has announced the extension of Daryl Friedman’s contract as its global president and CEO. Friedman’s initial term, set to expire late this year, has been extended through the end of 2027, underscoring his and the Board’s dedication to CEDIA’s continuity.

“Daryl’s contract renewal as CEDIA’s global president and CEO is a testament to his outstanding leadership,” says Alex Capecelatro, chairperson of the CEDIA Board of Directors and CEO of Josh.ai. He continues, “I am personally thrilled to continue working as chair alongside Daryl, and I look forward to our ongoing collaboration in advancing CEDIA’s mission and serving our members.”

Friedman, an outsider to the industry who has been in his position for about two-and-a-half years, expressed enthusiasm to keep the association’s momentum going throughout 2024 and now well into the future.

He says, “I’m honored to continue serving as CEDIA’s global president and CEO and am committed to building upon the progress we’ve made across CEDIA’s three pillars of Advocacy, Connection, and Education.”

He continues, “Together, with our committed Board of Directors, professional staff, dedicated volunteers and dynamic members, I am confident we can continue serving and shaping the future of the professional smart home technology industry.”

Friedman began his role with CEDIA on Nov. 29, 2021. Before putting together a vision for the association, he set out on a global “listening tour” to understand both internal and external challenges and member needs. His people-first mentality has since shaped initiatives association wide, ultimately steering CEDIA in the direction of stability and growth, the organization notes.

Friedman’s Initiatives Make Widespread Impact for Association

Foremost, his strategic financial decisions helped guide CEDIA out of the pandemic, achieving profitability for the association again for the first time in nearly five years, according to the association.

CEDIA has experienced record-breaking new membership acquisition rates, with members now represented in over 80 countries.

Member engagement has been particularly noteworthy across programs including the CEDIA Smart Home Awards, the RP22 Immersive Audio Design Recommended Practice, and CEDIA NextGen Smart Home Career Toolkit, the association adds.

CEDIA reported encouraging data when it released its biannual Market Research Analysis study in December. Earlier this year, the association widened its approach and scope to its regional events by changing the name to CEDIA Tech + Business Summits.

In Friedman’s pursuit to bring forward CEDIA’s “best kept secret,” advocacy efforts have expanded significantly under his watch. The association organized its first in-person lobby day at the Michigan State Capitol, filed comments on behalf of integrators to the FCC, and launched the inaugural CEDIA Smart Home Day on Capitol Hill.

Simultaneously, Friedman has continued to emphasize the group’s position to adjacent trades, with its emphasis on cultivating relationships with builders, designers and architects.

His ideas have enhanced member experiences at key events like CEDIA Expo and ISE, which the association says have become pivotal platforms for galvanizing the smart home community.

At CEDIA Expo, Friedman introduced the annual CEDIA Town Hall to delve into pressing industry topics like advocacy and workforce development; the AI symposium as an industry-wide collaborative partnership; and the CEDIA Executive Club for industry CEOs to elevate the sector.

At ISE, he conceived the Smart Home Technology Stage; broadcasted the CEDIA Annual Meeting enabling all members globally to participate; and initiated focus groups with designers to gather valuable industry insights.

Following travels to meet members worldwide, CEDIA launched a new ambassador program, empowering members to serve as advocates for the industry in their local communities.

Digitally, CEDIA is implementing an upgraded SEO strategy to ensure more end users are encouraged to enlist professional integrators. These efforts help amplify CEDIA’s message and reach a broader audience, driving greater awareness and engagement.

“Daryl’s unwavering passion for the industry shines through in his proven track record and forward-thinking plans,” says Amanda Wildman, Vice Chairperson of the CEDIA Board of Directors and owner of TruMedia in Michigan.

“He is keen to listen to members and share fresh ideas – all while fortifying CEDIA’s existing initiatives. I am filled with optimism for the promising journey ahead as we embark on the next phase of CEDIA under his guidance.”

Another version of this article originally appeared on our sister-site CEPro on March 18, 2024. It has since been updated for Commercial Integrator’s audience.

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Cory’s Triad Rebrand: A Fresh Chapter in a 70-Year Legacy https://www.commercialintegrator.com/business_resources/operations/corys-triad-rebrand-a-fresh-chapter-in-a-70-year-legacy/ https://www.commercialintegrator.com/business_resources/operations/corys-triad-rebrand-a-fresh-chapter-in-a-70-year-legacy/#respond Mon, 18 Mar 2024 16:48:47 +0000 https://www.commercialintegrator.com/?p=128988 Cory's marks its 70th anniversary with a rebrand into three specialized divisions, reflecting the company's evolution and diverse service offerings.

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Oklahoma’s first full-service audiovisual solutions provider, Cory’s, has evolved significantly since its 1953 inception as a storefront for film projectors and sound equipment. Expanding to service theaters and schools, it moved into custom advanced installations in the 1960s, establishing a reputation for trust through reliable relationships. The 70s saw Cory’s capitalize on Oklahoma City’s convention boom with a large-scale rental operation. By 1982, Joseph A. Cory, the founder’s son, took over and added live-event production to their offerings, retaining many of these clients to this day. 

In 2012, cousins Brad Poarch (now CEO and Partner) and John Cory (now COO and Partner) purchased the family business. Amidst a landscape of large-scale conventions and theatrical productions, their leadership ignited an era of substantial growth, fueled by a relentless pursuit of innovation. Now in its third generation-ownership, Poarch and Cory have seen great change, growth and challenges.  

In 2020, Cory’s faced an unprecedented challenge — the COVID-19 pandemic. Events ground to a halt, revenues plummeted and layoffs were inevitable. Yet, adversity sparked ingenuity as the firm swiftly pivoted toward streaming services and health-related technology devices. Not only did Cory’s survive, but it also emerged stronger, ready to rebuild. By 2021, the team expanded with the addition of a longtime-employee Britt Gotcher as a partner, furthering the company’s focus on innovation, enterprise-level business and the transformative value of AV for clients. 

As we enter 2024, Cory’s celebrates over 70 years in business and has rebranded the company into three distinct divisions: Cory’s Spaces (integrated AV installations), Cory’s Onsite (onsite technical services) and Cory’s Live (event production and rental). Today, Cory’s offers a multi-faceted offering of rental, live-event production, creative services, technology installations, system design, preventative maintenance, troubleshooting and in-house partnerships. The new rebranding is a testament to the company’s evolution. 

The Cory’s Standard 

Cory’s reputation as a trustworthy company began with founder Joseph F. Cory, who emphasized exceptional client experiences. CEO and Partner Brad Poarch remembers his grandfather’s vision: “We aim to provide such excellent service that clients return time and again,” he says. “Looking at our 70-year history, we still serve clients from decades ago. This is due to our philosophy of setting high standards that create lifetime customers. Our focus on relationships guarantees repeat business and total customer trust.” 

Cory's Leadership Team

The leadership team at Cory’s has transformed the business to a well balanced powerhouse enfolding events and integration services. Courtesy / Cory’s

Chief Operating Officer and Partner, John Cory, reminisces, “Our company’s ethos, from my grandfather’s era, has always centered around innovation in audiovisual to meet client needs. He was a pioneer, creating custom control systems for multiple screens in the 60s and 70s when none existed. His ingenuity led him to motorize a projector screen to eliminate reflections. Like him, I’m an electrical engineer at heart, constantly seeking ways to simplify complex technology for our users.” 

Five core values have stood through the test of time: quality, honesty, innovation, client centric and collective mindset. “We infuse these values into every interaction, both internally and externally,” adds Poarch. “Our primary goal is to invest in each other’s success, making lives easier and better.” Cory’s strategy is rooted in prioritizing customer care and upholding integrity. Poarch acknowledges, “We’ve had instances where we undersold labor or equipment didn’t perform as expected. Regardless, our stance is always customer-first.” Britt Gotcher, SVP of sales and marketing and partner at Cory’s, adds, “As a small-sized company, our strength lies in people and relationships. We rely heavily on existing client relationships for growth instead of large marketing budgets.” This approach has led to tremendous growth and near 90% repeat customers. 

Cory’s thrives due to its people, consistent values, and low employee turnover, with some nearing 40 years of service. “Over the course of 70 years, our core values haven’t changed much — we’ve defined them better,” says Poarch. 

Pivoting Operations Amid Pandemic Challenges 

In 2019, Cory’s faced the biggest challenge — the pandemic. The company experienced a significant workforce reduction, decreasing from 46 employees down to 16. Due to the company’s reliance on events, it faced a significant speed bump in operations. However, Cory’s was able to pivot, turning their warehouse into a studio for local nonprofit organizations to come in and pre-record fundraising messages, stream projects and other live events. Cory’s doesn’t have a lot of red tape — the company is able to pivot quickly. “Colleagues from other larger companies have praised us for our agility,” shares Poarch. “While they struggle with years-long change processes, we’re able to execute in mere weeks. It’s a testament to our strength and efficiency.” 

Poarch adds, “We retained our sales staff throughout the pandemic, recognizing the importance of maintaining customer communication to stay relevant and understand their needs. We pivoted to installing streaming systems, expanding our presence in the house of worship market.” Additionally, Cory’s seized the opportunity to equip classrooms across Oklahoma for remote learning, as many educational institutions did not have such capabilities. 

Poarch states, “Since Britt joined us and we navigated the COVID challenges, our company’s trajectory has changed significantly from 2012, building on the 60-year legacy before John and I took over.” 

Cory’s Rebrand 

“The last couple of years, the integration side (now Cory’s Spaces) has just really taken hold,” says Poarch. “It’s running about 60% of our overall revenue right now. Through strategic emphasis on service and support agreements, it has fueled new business opportunities for us. And our events department (now Cory’s Live) keeps growing as well.” 

Cory’s rebranding aims to effectively communicate the company’s diverse service offerings to long-term clients and better align with those who can benefit from multiple verticals of the business. 

Poarch shares, “Many long-standing customers are unaware we do integration work.” The rebrand aims to highlight that the company is more than just a technology provider — it also offers services, whether on call or onsite, Cory’s is there to take care of customers.  

Cory's Van

Courtesy/Cory’s

Following the rebrand, Cory’s has started to witness a significant shift in clients’ comprehension of their offerings. Poarch explains, “[Our] Spaces customers want to know about the technology – is it going to work, every time? Live customers couldn’t care less about what’s in the order. What they care about is the feeling that they’re going to get throughout the process of event planning. Our Onsite clients care about response time — how quickly can we have them taken care of? Those three customers are all close-knit, but it is three different sets of messaging.” 

Poarch continues, “We’ve struggled through all the years trying to figure out how do we get one message across that represents everything that we do, and we couldn’t find that.” He adds, “The rebranding, by breaking into three sub brands [Spaces, Onsite and Live] and also visually representing all three together in one logo at the same time has really helped us get to that because even if it makes people ask questions, like, ‘what does ‘Cory’s Spaces’ mean?’ We can jump into how we convert spaces to help people communicate and help people connect with each other. After which they ask, ‘Okay, but what is ‘Cory’s Onsite?’ It’s forcing our clients to ask, what do these services mean, and it’s giving us business opportunities.” 

At the company’s anniversary celebration and rebranding unveiling in January 2024, a longtime integration client was asking what Cory’s Onsite means and what a service contract looks like. “If we can convert our clients to utilizing all the aspects of our diverse services, that’s a win,” says Poarch. “We’re already seeing successes from that because we’re able to have clear messaging to each one of those segments, but also represent all of them together visually.” 

Download: How to Set Up Service Contracts in 5 Easy Steps

Unparalleled AV Experiences  

As the firm looks to the future, service contracts emerge as the most promising avenue for growth. Cory’s Onsite services have grown tremendously — a trend that is not only sustainable for the business but also pivotal to the company’s future growth. New client installed projects now come with a one-year service agreement, and Cory’s is proud to report a robust renewal rate of 60 to 70% over the past three years. 

Poarch reflects on the company performance over the past year, noting both integration and service segments showing significant growth. The focus for the business has now shifted to scalability. Cory’s hopes to build an extensive hiring pool of contractors and freelancers, all with an unwavering commitment to executing with excellence. 

Cory’s isn’t just growing — they’re evolving. In essence, they’re not just offering services, they’re creating life-long partnerships and unparalleled AV experiences.

Click ‘View Slideshow’ to see additional photos of Cory’s remarkable 70-year legacy. All photos courtesy of Cory’s.

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Watchfire Appoints Mark Oggero as Chief Operating Officer https://www.commercialintegrator.com/news/mark-oggero-watchfire-chief-operating-officer/ https://www.commercialintegrator.com/news/mark-oggero-watchfire-chief-operating-officer/#respond Fri, 15 Mar 2024 20:01:58 +0000 https://www.commercialintegrator.com/?p=129379 Watchfire boosts its leadership team with Mark Oggero as COO. He will be responsible for manufacturing, supply chain and process optimization.

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Watchfire, the Danville, Ill.-based, manufacturer of outdoor LED signs, indoor displays, digital billboards, and video scoreboards, has appointed Mark Oggero as its chief operating officer. Oggero is a seasoned and strategic leader with extensive management experience across multiple industries, having held executive positions in both private and public companies ranging from high-growth start-ups to Fortune 500 enterprises, says the company.

Prior to joining Watchfire, Oggero spent several years in senior positions at Cooper Industries, a global electrical products manufacturing company. Throughout his time there, he gained experience in all facets of the business, in roles ranging from operations to general management at the operating unit and corporate levels. From Cooper he went on to serve as vice president of global operations for TE Connectivity, a Fortune 500 consumer electronics company.

After that, Oggero spent time in senior management roles at Goss International and Dynamics, Inc. Most recently he served as vice president of global operations for Rain Bird where he led large, complex supply chains supporting a broad range of electronic and mechanical product manufacturing.

Steve Harriott, president and CEO of Watchfire, expresses his delight in welcoming Oggero to the executive team. He says, “[Oggero] comes with extensive operations and business experience covering a range of manufacturing environments, including highly industrial and sophisticated electronics assembly. His proven track record aligns perfectly with the demands of Watchfire’s diverse and expanding operations. I am confident that Mark will play a pivotal role in continuing to drive operational excellence and supporting our aggressive growth trajectory.”

In this role, Oggero will oversee all aspects of manufacturing operations, supply chain management, and process optimization, ensuring seamless integration of strategic objectives with day-to-day activities. With the total LED display market expected to experience a CAGR of 21% between 2023 and 2027, Oggero also will be responsible for establishing strategic processes and developing capabilities that support Watchfire’s growth in emerging markets.

“I am thrilled to be joining such a dynamic, energetic team that is known for delivering with excellence,” says Oggero. “The excitement and belief in what Watchfire is doing is palpable when you talk with team members, and that is a true reflection of [Harriott’s] passion and inspiring leadership. I am eager to work alongside [Harriott] and this incredibly talented executive team to apply my expertise and contribute to the continued growth and success of Watchfire.”

Check out more 2024 Q1 movers & shakers in the AV industry here! 

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AV/IT Integration Trends in Enterprise Operations To Look Out For https://www.commercialintegrator.com/av/av-it-integration-trends-enterprise-operations/ https://www.commercialintegrator.com/av/av-it-integration-trends-enterprise-operations/#respond Fri, 15 Mar 2024 17:37:55 +0000 https://www.commercialintegrator.com/?p=129362 Userful's Jamey Miles notes that staying abreast of AV/IT integration trends is imperative in providing modernized enterprise-class solutions for clients.

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In the ever-evolving landscape of technology, the integration of Information Technology (IT) with Audiovisual (AV) solutions has become a pivotal trend, shaping the core of mission-critical enterprise operations. This shift is apparent in the emergence of dedicated AV teams within IT integration firms and also in the strategic acquisition or partnership initiatives with specialized AV firms. The synergy between IT and AV is not just a collaboration; it’s a transformation that has redefined the way businesses operate and communicate.

Security Operations Centers (SOC) and Beyond

As businesses focus on business continuity and situational intelligence, IT integrators with a holistic approach are increasingly being asked to extend their expertise beyond the peripheral systems that they are deploying — into the Operation Centers that manage the systems. This natural expansion emphasizes the growing need for a comprehensive approach that combines security, operational functionalities, infrastructure and AV considerations within the enterprise.

C-Level Recognition of Platform Solutions

A significant shift is occurring in the C-Suite with chief information officers (CIOs) recognizing the value of adopting platform solutions over point solutions for visual displays serving core enterprise operations. Enterprises are increasingly seeking integrated platforms that go beyond individual applications, thus providing a unified solution for all visual display needs. This shift reflects a desire for comprehensive solutions that streamline operations and enhance overall efficiency.

Rise of Data Dashboards in Enterprise

The rise of data dashboards in the enterprise is fueled by the growing need for effective metrics measurement and tracking. In this landscape, operational benefits play a crucial role, allowing businesses to manage content on any screen without relying on expensive and unsecure thin client PCs or USB drives, eliminating the need for significant manual intervention in content updates. Users can securely and centrally manage content directly from their web browser, presenting a more efficient and secure approach.

This trend is underpinned by the demand for integrated solutions that seamlessly connect with leading technologies. Notably, these data dashboards fully integrate with key applications like Power BI and Tableau as a single source, ensuring automatic, persistent and secure authentication to dashboards, charts and reports.

The aggregation of multiple charts as a source facilitates the secure distribution of operational data to relevant teams and stakeholders. This not only highlights the importance of technological compatibility but also underscores the broader trend of fostering informed decision-making through streamlined and secure data management.

Software-Defined Solutions versus Hardware Limitations

The paradigm of hardware-based point solutions is becoming obsolete as software solutions gain prominence. The ability of software solutions to seamlessly integrate with various industry-leading technologies provides a level of flexibility and scalability that hardware-based solutions struggle to match. This shift marks a departure from the limitations of hardware-centric approaches to a more agile and interconnected future.

The Significance of 8K Solutions

The advent of 8K solutions adds a new dimension to AV/IT integration. As display resolutions continue to evolve, the demand for higher quality visuals in enterprise environments is driving the adoption of 8K solutions. This shift is not just about increased pixel density; it’s about providing a more immersive and detailed visual experience that enhances collaboration and decision-making processes.

AV Integrators Embracing IT Protocols

On the flip side, AV integrators are gradually embracing IT protocols and solutions designed for the digital age. Software-defined solutions built for IT — standardized over networks — are gaining traction. While the adoption may be slower due to the historical reliance and subsequent familiarity that hardware solutions provide, the industry is witnessing a transformative shift towards embracing more agile and adaptable software-defined solutions.

In conclusion, the convergence of AV/IT is reshaping the landscape of enterprise operations. From organizational restructuring, to the demand for comprehensive platform solutions, and the adoption of software-defined approaches; the trends in AV/IT integration indicate a paradigm shift towards a more interconnected, data-driven and technologically advanced future for businesses.

As the industry continues to evolve, staying abreast of these AV/IT integration trends is imperative for integrators seeking to provide modernized enterprise-class solutions to their clients.


Jamey Miles is VP Channel & Strategic Accounts at Userful.

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ProjX360 Project Management Software Launches V3 https://www.commercialintegrator.com/av/projx360-project-management-software-v3/ https://www.commercialintegrator.com/av/projx360-project-management-software-v3/#respond Fri, 15 Mar 2024 17:17:31 +0000 https://www.commercialintegrator.com/?p=129366 ProjX360's V3 features a revamped user interface and a new back end that sets the stage for future enhancements.

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ProjX360 — the end-to-end project management platform for integrators by integrators — announced the release of V3. Per a statement, the major update includes a new user interface and a complete back-end overhaul that brings the software abreast of the latest technology in software design and paves the way for planned feature updates, says the company.

V3 migrates ProjX360 to the latest L.A.M.P. technology stack popular in today’s web platforms, which is known for its ability to process complex data in real time. It’s a bundle of four different software technologies — Linux operating system, Apache web server, MySQL database server and the PHP programming language. The technology is not only more efficient, it’s more stable, secure and flexible, says ProjX360.

“We’ve been working hard for the last two years rewriting our software code to be on the latest L.A.M.P. platform, and are thrilled to begin rolling it out to customers later this month. There will be no learning curve, as the general flow and functionality remain the same. Where there are changes, the improvements are intuitive,” says ProjX360 Owner Doug Greenwald.

In V3, ProjX360’s UI has been updated to a ‘flat’ design, a popular streamlined style of interface design that emphasizes minimalist use of simple elements, typography and flat colors. ProjX360 has also added new elements to the interface, the company adds. These include a new three-dot menu, new data tables for Sales CRM and easier data entering/editing via a drawer format that allows users to edit multiple fields at once, saving button presses and time. The Calendar format has also been improved, according to a statement. It can now be viewed inside the Client view or Project view.

While V3 does not include major feature updates; it builds a strong foundation upon which all upcoming feature updates will be built, including a big update to ProjX360’s Proposal capabilities and Invoicing enhancements. Per the company, existing users can expect to receive information soon on what to expect as the phased V3 rollout begins.

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AVL Systems Design Deploys Massive MAXHUB Display Wall at Oklahoma State University Alumni Center https://www.commercialintegrator.com/av/video/displays/avl-systems-maxhub-display-wall-oklahoma-state-university-osu-alumni-center/ https://www.commercialintegrator.com/av/video/displays/avl-systems-maxhub-display-wall-oklahoma-state-university-osu-alumni-center/#respond Fri, 15 Mar 2024 17:12:32 +0000 https://www.commercialintegrator.com/?p=129357 OSU Alumni Center welcomes guests with a visually stunning MAXHUB display wall spanning 60-feet with coverage from floor to ceiling.

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Located in the heart of Oklahoma, the OSU Alumni Center represents the most significant project ever undertaken by the OSU Alumni Association. The Alumni Center is the culmination of years of growth and planning, and its design supports all types of activities from small gatherings to major corporate events. Recently, Edmond, Okla.-based AVL Systems Design LLC deployed massive dual 60-foot displays in the entry area of the facility, creating a space that is awe inspiring — all utilizing technology from MAXHUB.

AVL Systems Design, LLC is a design/build AV integration firm that specializes in audio, video and lighting projects that empower clients to receive solutions that align with their technological requirements. Marc Pierce, president of AVL Systems Design, says, “At the OSU Alumni Center, AVL’s innovations play a pivotal role in enhancing the visitor experience, particularly for new students and campus guests. The grandeur of the 60-foot walls serves as a captivating canvas, enveloping patrons in the essence of the institution and instilling a profound sense of awe upon entry. Through meticulously crafted AV installations, we elevate the facility’s ambiance, creating an immersive environment conducive to learning, exploration and engagement.”

The MAXHUB Solution

Oklahoma State University (OSU) Alumni Center MAXHUB Display Wall 3

Courtesy / MAXHUB

The OSU Alumni Center project was installed and initially placed into service in January of 2024. The display system deployed by AVL Systems Design utilizes a combination of two 60-foot-by-10-foot MAXHUB CM27 Series displays, dual 60-foot-by-3-foot CM27 Series displays, six MAXHUB V6 View Pro Series panels, four CMA Series panels, plus one Raptor Series display panel.

“Our solution for this project involves a comprehensive array of features and functionalities tailored to enrich the visitor experience. From curated historical narratives to real-time updates on campus events, and live feeds from sporting events, the AV system serves as a dynamic conduit for information dissemination and engagement,” says Pierce.

He continues, “This includes a diverse range of multimedia content such as movies, video clips and immersive 360-degree panoramic footage from sporting events and daily campus activities. Additionally, our solution seamlessly integrates local computer feeds, wireless video and audio transmissions, and accommodates a myriad of other audio and video requirements, ensuring unparalleled versatility and adaptability to meet the evolving requirements of the Alumni Center’s patrons.”

Reflecting on the various attributes that made the MAXHUB equipment such a compelling choice for the OSU Alumni Center project, Pierce adds, “The MAXHUB products not only deliver stunning visual imagery, they also offer unparalleled flexibility and cost-effective solutions. By combining cutting-edge technology with versatile design, MAXHUB products empower users to achieve their goals efficiently while maximizing value. Whether it’s enhancing presentations, facilitating collaboration, or streamlining operations, MAXHUB products set the standard for innovation and affordability.”

Praise for MAXHUB’s User-friendly Design & Exemplary Support Services

Oklahoma State University (OSU) Alumni Center MAXHUB Display Wall 2

Courtesy / MAXHUB

Pierce also comments on the intuitive design and capabilities of the combination of MAXHUB OS and Android OS software that facilitates design and operation of the equipment, “The MAXHUB equipment proved remarkably user-friendly, requiring minimal setup and configuration straight out of the box. With intuitive interfaces and streamlined operation, our team found it easy to navigate and utilize the full capabilities of the equipment. Moreover, the robust design of MAXHUB equipment ensures ease of maintenance, minimizing downtime while optimizing system reliability.”

With a project of this scope and complexity, capable and responsive support services are crucial to keep a project on schedule. “In my experience, MAXHUB has demonstrated exemplary commitment to customer satisfaction through their responsive and capable technical support services. Whenever we encountered questions or needed assistance, MAXHUB’s support team proved readily available and adept at addressing our questions promptly and effectively. Their proactive approach to resolving issues and willingness to go above and beyond to ensure smooth operations have been instrumental in fostering a positive and productive partnership,” says Pierce.

Regarding the experience of AVL Systems Design with MAXHUB, Pierce says, “MAXHUB offers the best products and services for the money. With responsive support and product pricing that consistently blows me away, they’re hard to beat. With MAXHUB, we have confidence in the reliability and quality of both their products and their support services — making them a trusted ally in our pursuit of delivering exceptional AV solutions to our clients.”

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Q1 2024: Movers & Shakers in AV https://www.commercialintegrator.com/business_resources/operations/january-2024-movers-shakers/ https://www.commercialintegrator.com/business_resources/operations/january-2024-movers-shakers/#respond Fri, 15 Mar 2024 13:05:58 +0000 https://www.commercialintegrator.com/?p=127863 Who’s making moves and shaking up the AV industry this quarter? Here’s a closer look at movers & shakers from Q1.

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The commercial AV industry is constantly growing and evolving, not just by the products and project installations that flood the market but also by companies’ new hires. That’s why we want to highlight these advancements. Each quarter, we bring you a curated roster of fresh appointments and newly filled roles. This list of movers and shakers serves to celebrate those receiving these exciting opportunities, as well as to bring attention to the ever-growing and expanding world of AV professionals.

January 2024

For the month of January, movers and shakers in commercial AV include the following:

February 2024

For the month of February, the changemakers in the industry include the following:

March 2024

For the month of March, movers and shakers in commercial AV include the following:

Click on “View Slideshow” for additional information on Q1 of 2024 movers & shakers in commercial AV.

To check out previous Commercial Integrator coverage of appointments and promotions in commercial AV, check out our website archives.

Editor’s Note: This article was originally published on Jan. 1, 2024 and has been updated as of March. 15, 2024.

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