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	<title>Dave Charest</title>
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	<link>https://www.davecharest.com</link>
	<description>Small Business Digital Marketing Expert &#124; Keynote Speaker &#124; Marketing Coach &#124; Podcast Host</description>
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	<title>Dave Charest</title>
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		<title>What New James Bond Can Teach You About Writing Better Marketing Emails</title>
		<link>https://www.davecharest.com/write-better-marketing-emails/</link>
					<comments>https://www.davecharest.com/write-better-marketing-emails/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sun, 23 Aug 2026 20:53:10 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=456</guid>

					<description><![CDATA[Remember how James Bond orders a martini? &#8220;Shaken, not stirred.&#8221; It&#8217;s a tiny detail. But it tells you something about the character. Bond doesn&#8217;t do things the way everyone else does. The best marketing emails work the same way. The best marketing emails don&#8217;t feel like marketing. They feel like messages from someone you know. [&#8230;]]]></description>
		
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			<slash:comments>5</slash:comments>
		
		
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		<title>What Old James Bond Can Teach You About Bad Email Marketing</title>
		<link>https://www.davecharest.com/old-james-bond-email-marketing/</link>
					<comments>https://www.davecharest.com/old-james-bond-email-marketing/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sun, 16 Aug 2026 20:09:14 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Journey Factor]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=341</guid>

					<description><![CDATA[We&#8217;ve already talked about the difference between the old James Bond and the new James Bond. The old Bond was all about the mission. Charm the audience. Get what he wanted. Move on to the next adventure. The new Bond? He&#8217;s different. More human. More believable. More invested in the people around him. The same [&#8230;]]]></description>
		
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			<slash:comments>7</slash:comments>
		
		
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		<title>What James Bond Can Teach You About Better Email Marketing</title>
		<link>https://www.davecharest.com/james-bond-email-marketing/</link>
					<comments>https://www.davecharest.com/james-bond-email-marketing/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Mon, 10 Aug 2026 14:10:00 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Journey Factor]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=307</guid>

					<description><![CDATA[In the last article, we talked about something I call The Journey Factor. People rarely buy the first time they hear about you. They need time. They need trust. They need reasons to believe. That&#8217;s where email marketing shines. But that raises an important question&#8230; What should those emails actually look like? Oddly enough, James [&#8230;]]]></description>
		
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			<slash:comments>3</slash:comments>
		
		
			</item>
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		<title>Stop Sending the Last Two Minutes</title>
		<link>https://www.davecharest.com/marketing-customer-journey/</link>
					<comments>https://www.davecharest.com/marketing-customer-journey/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Mon, 03 Aug 2026 06:19:00 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Journey Factor]]></category>
		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=302</guid>

					<description><![CDATA[Imagine someone handed you tickets to the hottest show on Broadway. There&#8217;s just one catch. You only get to watch the last two minutes. You find your seat. The curtain rises. The main character dies. Everyone around you is crying. People are holding their breath. Some are wiping away tears. Meanwhile, you&#8217;re sitting there thinking&#8230; [&#8230;]]]></description>
		
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			<slash:comments>8</slash:comments>
		
		
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		<title>The Easier You Are to Explain, the Easier You Are to Recommend</title>
		<link>https://www.davecharest.com/easy-to-recommend-business/</link>
					<comments>https://www.davecharest.com/easy-to-recommend-business/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Fri, 31 Jul 2026 15:28:03 +0000</pubDate>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=246</guid>

					<description><![CDATA[Wouldn&#8217;t it be nice if your customers did more of your marketing for you? Not by handing out flyers. Or posting on social media every day. I mean by doing something much more powerful. Telling other people about you. Here&#8217;s the catch, though. People can&#8217;t easily recommend you if they don&#8217;t know what to say. [&#8230;]]]></description>
		
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			<slash:comments>5</slash:comments>
		
		
			</item>
		<item>
		<title>Your Website Has a Pile Problem</title>
		<link>https://www.davecharest.com/how-to-clean-the-piles-on-your-webpage/</link>
					<comments>https://www.davecharest.com/how-to-clean-the-piles-on-your-webpage/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sat, 18 Jul 2026 04:59:00 +0000</pubDate>
				<category><![CDATA[Websites]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=206</guid>

					<description><![CDATA[Have you ever sat down at your desk, looked around, and thought&#8230; &#8220;I should probably clean this up.&#8221; There are papers stacked on top of papers. Random notes. Coffee cups. A handful of things you swear you&#8217;ll deal with &#8220;later.&#8221; Then you spend five minutes cleaning. Nothing magical happened. But suddenly your brain feels like [&#8230;]]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
			</item>
		<item>
		<title>Why One Event Email Almost Never Works</title>
		<link>https://www.davecharest.com/email-follow-up-system/</link>
					<comments>https://www.davecharest.com/email-follow-up-system/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sun, 05 Jul 2026 16:46:30 +0000</pubDate>
				<category><![CDATA[Communications]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=109</guid>

					<description><![CDATA[Do you know what it means to break the seal? If you’ve ever spent time at a pub, you probably do. Once you make that first trip to the bathroom… well… you’re going back again. Funny enough, event marketing works the same way. The first action someone takes makes the second one easier. Your goal [&#8230;]]]></description>
		
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			<slash:comments>5</slash:comments>
		
		
			</item>
		<item>
		<title>Do You Have a Brand?</title>
		<link>https://www.davecharest.com/brand-building-small-business/</link>
					<comments>https://www.davecharest.com/brand-building-small-business/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sun, 21 Jun 2026 14:59:11 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[gut reaction]]></category>
		<category><![CDATA[harley davidson]]></category>
		<category><![CDATA[human interest]]></category>
		<category><![CDATA[marty neumeier]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[personality psychology]]></category>
		<category><![CDATA[personality traits]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[reaction]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=86</guid>

					<description><![CDATA[&#8220;We need to work on our brand.&#8221; It&#8217;s something I hear all the time. Usually what follows is a conversation about logos, colors, fonts, websites, social media, or maybe a fresh new tagline. Those things matter. But they&#8217;re not your brand. In fact, you can have a beautiful logo, a polished website, and a social [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.davecharest.com/brand-building-small-business/feed/</wfw:commentRss>
			<slash:comments>9</slash:comments>
		
		
			</item>
		<item>
		<title>3 quick email formatting fixes to improve readability</title>
		<link>https://www.davecharest.com/email-formatting-fixes-to-improve-readability/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sat, 31 Jan 2026 13:53:00 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=374</guid>

					<description><![CDATA[What’s the point of sending emails if people can’t quickly find what matters? Most readers don’t read emails. They scan them. If your message feels hard to get through, they move on. These three formatting fixes make your emails easier to read and easier to act on. Here’s what we’ll cover: 1. Alignment There’s a [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Why People Don&#8217;t Show Up to Events (And How to Make Sure They Do)</title>
		<link>https://www.davecharest.com/why-people-dont-show-up-to-events/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sun, 14 Dec 2025 18:48:14 +0000</pubDate>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=93</guid>

					<description><![CDATA[Let me introduce you to Jim and Susan. Jim and Susan want a night out. Dinner. A show. Something that feels normal and fun. They’re not lacking interest. They’re surrounded by obstacles. They need a babysitter.Their schedules barely line up.The weather might be bad.Susan just had her hair straightened and rain would ruin it. 😬 [&#8230;]]]></description>
		
		
		
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