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	<title>Dave Charest</title>
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	<link>https://www.davecharest.com</link>
	<description>Small Business Digital Marketing Expert &#124; Keynote Speaker &#124; Marketing Coach &#124; Podcast Host</description>
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		<title>3 quick email formatting fixes to improve readability</title>
		<link>https://www.davecharest.com/email-formatting-fixes-to-improve-readability/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sat, 31 Jan 2026 13:53:00 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
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					<description><![CDATA[What’s the point of sending emails if people can’t quickly find what matters? Most readers don’t read emails. They scan them. If your message feels hard to get through, they move on. These three formatting fixes make your emails easier to read and easier to act on. Here’s what we’ll cover: 1. Alignment There’s a [&#8230;]]]></description>
		
		
		
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		<title>Why People Don&#8217;t Show Up to Events (And How to Make Sure They Do)</title>
		<link>https://www.davecharest.com/why-people-dont-show-up-to-events/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sun, 14 Dec 2025 18:48:14 +0000</pubDate>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Events]]></category>
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					<description><![CDATA[Let me introduce you to Jim and Susan. Jim and Susan want a night out. Dinner. A show. Something that feels normal and fun. They’re not lacking interest. They’re surrounded by obstacles. They need a babysitter.Their schedules barely line up.The weather might be bad.Susan just had her hair straightened and rain would ruin it. 😬 [&#8230;]]]></description>
		
		
		
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		<title>How to Find Business Opportunities In Disguise</title>
		<link>https://www.davecharest.com/how-to-find-business-opportunities/</link>
					<comments>https://www.davecharest.com/how-to-find-business-opportunities/#comments</comments>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Sun, 05 Oct 2025 17:27:49 +0000</pubDate>
				<category><![CDATA[Inspiration]]></category>
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					<description><![CDATA[Most people who know me would say I&#8217;m an optimist. And they&#8217;re right—I consciously choose to stay positive. But here&#8217;s the thing: I still complain. We all do. The difference? I refuse to stop there. What if we channeled that frustration into fuel for change? What if every complaint came with a commitment to do [&#8230;]]]></description>
		
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		<title>Why I Hate Subway Sandwiches and What It Means for Marketing Clarity</title>
		<link>https://www.davecharest.com/subway-sandwiches-and-marketing-clarity/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Fri, 19 Sep 2025 20:02:48 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=3190</guid>

					<description><![CDATA[If you’re like me, you love sandwiches. Or sammiches, as I fondly call them. But not all sandwiches deserve the same praise. Take Subway. I don’t care much for the quality of their ingredients. And I really don’t like the way they put a sandwich together. Why do the condiments go on last, squirted over [&#8230;]]]></description>
		
		
		
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		<title>4 Ways to Unlock Your Creativity and Improve Your Marketing</title>
		<link>https://www.davecharest.com/4-ways-to-unlock-your-creativity-and-improve-your-marketing/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Mon, 01 Sep 2025 17:10:02 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=5845</guid>

					<description><![CDATA[As a small business owner, you don’t have the luxury of million-dollar ad budgets. But you do have something more powerful: your creativity. Creativity is your edge. It helps you stand out from the competition, connect with people in memorable ways, and find solutions when resources are tight. The good news? Creativity isn’t something you’re [&#8230;]]]></description>
		
		
		
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		<title>Marketing on a Budget: How to Get More Business Without Spending a Fortune</title>
		<link>https://www.davecharest.com/marketing-on-a-budget-how-to-get-more-business-without-spending-a-fortune/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Fri, 14 Mar 2025 03:21:08 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=5803</guid>

					<description><![CDATA[&#8220;I&#8217;m sure that I could get a lot more business if people knew my work actually existed, but I can&#8217;t afford to pay for the marketing to get my name out there.&#8221; Sound familiar? If so, you&#8217;re not alone. Many small business owners believe marketing requires a big budget to be effective. But the truth [&#8230;]]]></description>
		
		
		
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		<title>The Best Digital Marketing Strategies for Startups (That Actually Work)</title>
		<link>https://www.davecharest.com/the-best-digital-marketing-strategies-for-startups-that-actually-work/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Thu, 06 Mar 2025 23:34:37 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=5797</guid>

					<description><![CDATA[Starting a business is exciting, but let’s be honest—marketing can feel overwhelming. With so many platforms, strategies, and &#8220;must-do&#8221; tactics, it&#8217;s easy to get stuck in overthinking mode instead of taking action. But here’s the truth: Digital marketing doesn’t have to be complicated. In fact, the best marketing strategies for startups are simple, effective, and [&#8230;]]]></description>
		
		
		
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		<title>BAM Podcast #65 &#8211; Matthew Polstein and Tallie Martin</title>
		<link>https://www.davecharest.com/bam-podcast-65-matthew-polstein-and-tallie-martin/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Thu, 08 Aug 2024 04:38:00 +0000</pubDate>
				<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=5720</guid>

					<description><![CDATA[Authentic and Timely Communication with Matthew Polstein and Tallie Martin In Episode 65 of the Be A Marketer podcast, Dave Charest speaks with Matthew Polstein, Founder of the New England Outdoor Center (NEOC), and Tallie Martin, Marketing Manager at NEOC. The duo shares their story of growing NEOC from a simple family-owned business into a [&#8230;]]]></description>
		
		
		
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		<title>BAM Podcast #64 &#8211; Ask Dave: Personalized Emails with Limited Data</title>
		<link>https://www.davecharest.com/bam-podcast-64-ask-dave-personalized-emails-with-limited-data/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Thu, 01 Aug 2024 04:44:00 +0000</pubDate>
				<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=5722</guid>

					<description><![CDATA[In Episode 64 of the Be A Marketer podcast, Dave Charest tackles the topic of personalized email marketing with limited customer data. Joined by Kelsi Carter, Dave explains how small businesses and organizations can enhance personalization and segmentation without extensive resources. If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple [&#8230;]]]></description>
		
		
		
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		<title>BAM Podcast #63 &#8211; Stephanie Campbell</title>
		<link>https://www.davecharest.com/bam-podcast-63-stephanie-campbell/</link>
		
		<dc:creator><![CDATA[Dave Charest]]></dc:creator>
		<pubDate>Thu, 25 Jul 2024 04:52:00 +0000</pubDate>
				<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.davecharest.com/?p=5724</guid>

					<description><![CDATA[Segmentation for Nonprofits with Stephanie Campbell In Episode 63 of the Be A Marketer podcast, Dave Charest interviews Stephanie Eileen Campbell, co-founder and Executive Director of Kid&#8217;s Gym USA, a nonprofit organization in College Park, Georgia. For over 40 years, Kid’s Gym USA has been fostering both physical and mental well-being in children through gymnastics [&#8230;]]]></description>
		
		
		
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