Here’s the harsh reality: If no one can find your website—and the few who do click away in seconds—then what’s the point of having a website?

(Note: I’m guessing you already know this, which is why you’re looking for SEO copywriting services).

Your words are either making you money or costing you money.

SEO copywriting fixes that.

It’s not just about stuffing in keywords, getting backlinks, or vanity metrics—it’s about grabbing attention, keeping it, and turning clicks into cash.

Every sentence should work for you. Every headline should hook. Every call-to-action should scream do something now!

If your website isn’t doing that? You’re leaving money on the table.

Let’s fix it.

What Are SEO Copywriting Services?

SEO copywriting services involve creating content that is specifically designed for search engines. It’s about finding the balance between technical SEO and compelling writing.

You want to research the keywords that people are looking for (those who are ready to buy), and write content based on this.

This is especially important if you’re wanting to target a specific city, suburb, or demographic.

In a nutshell, SEO copywriting services typically include:

• Website Copy: Writing optimised homepages, service pages, and landing pages.
• Blog Posts: Creating info-rich, keyword-focused articles to increase your web traffic (note: you want the “right” traffic).
• Product Descriptions: Optimising e-commerce content to rank for product-specific searches.
• Meta Titles and Descriptions: Writing click-worthy meta tags to improve click-through rates (CTR).
• Content Strategy: Developing a plan for ongoing, SEO-focused content creation.
• Backlinks: A strategy to get high-quality, legit backlinks (don’t believe anyone who tells you to pay for backlinks).

The #1 goal with SEO is to attract search engine traffic (i.e. Google / Maps / Mozilla) while creating content your audience will LOVE, so that they want to work with you.

Just remember, SEO takes time. It’s a long-term investment. Don’t be surprised if it takes 3-6 months to start seeing results.

Do You Need SEO Copywriting Services?

SEO copywriting isn’t just about writing—it’s about strategy. It’s about researching the market. Here’s why investing in professional SEO copywriting services is a smart move:

1. Rank Higher on Search Engines

• Google and other search engines use algorithms to decide which pages rank highest.
• SEO-optimised content helps your website rank higher, getting more leads and enquiries.

2. Attract the Right Audience

• SEO copywriting focuses on the keywords your ideal customers are searching for (and the people who are ready to buy, not the ones looking for general information).
• That way, you’ll attract traffic that is much more likely to convert.

3. Save Time

• Writing content that’s interesting, high-converting, and SEO-friendly is time-consuming.
• Hiring an SEO copywriting expert frees up time so you can focus on running your business.

4. Build Credibility

• High-quality content positions you as an authority in your industry (aka a “thought leader”)
• When your website consistently provides value, visitors are more likely to trust your brand.

5. Improve Conversions

• Great SEO copywriting doesn’t just rank in Google—it persuades people. It inspires them.
• By combining persuasive language with strategic calls-to-action (CTAs), it turns your website visitors into customers.

6. Backlinks

• Creating high-quality content will increase your backlink profile as other websites link to yours.
• High-quality SEO copywriting service providers will create a backlink strategy for you.
• Note: Google will penalise you for buying backlinks. It’s expensive, tedious, and it doesn’t work in the long run.

What Does an SEO Copywriter Do?

An SEO copywriter combines creativity + technical SEO skills to create content that delivers results. Here’s a breakdown of what they do:

Keyword Research

• Identifies high-value keywords relevant to your business. This includes local, national, and service-focused keywords.
• Analyses search volume, competition, and intent to choose the best opportunities. They find high volume, low competition keywords.

Competitor Analysis

• Reviews what’s working for competitors in your niche. Puts their website into SEMrush or AHREFS and checks what keywords your competitors are ranking for.
• Finds gaps in the market and use these insights to create better, targeted content for your audience.

Optimised Content Creation

• Writes engaging copy that integrates keywords naturally.
• Uses headers, meta tags, and internal links to improve on-page SEO. Aligns your website content + Google Maps + social media profiles.
• Avoids keyword stuffing into your website or blog posts.

Audience Focus

• Tailors content to match your audience’s needs, questions, and pain points. Focuses on targeting purchase-focused keywords.
• Aligns your content tone and style with your brand voice. They create content that’s fun, creative, and engaging.

Performance Monitoring

• Tracks how content performs in search engine rankings (using tools like AHREFS, Google Search Console, and Analytics).
• Makes SEO updates to keep your website competitive over time.

Why You Should Get “Professional” SEO Copywriting Services

If you’re still on the fence about whether to do SEO yourself, here are the specific benefits of getting professional SEO copywriting services:

Save Time + Resources

SEO copywriting takes time, research, and specialised knowledge. Outsourcing it allows you to focus on your core business activities while professionals handle the heavy lifting. Just make sure you choose someone good!

Beat Your Competitors

With millions of websites competing for attention, getting ranked in Google requires out-of-the-box thinking. Professional SEO copywriting services give you the edge. You need both SEO and Copywriting. They go hand-in-hand.

Industry-Specific Focus

No two businesses are the same. SEO copywriters create customised strategies to target the keywords and audience that matter most to you. Bonus points: find someone who knows your industry really well.

Long-Term Results

Unlike ads, which stop generating traffic as soon as you stop paying for them, high-quality SEO content continues to drive organic traffic for as long as the content is live on your website. Plus, you can repurpose the content for social media posts, videos, or emails.

Maximise ROI

When done right, SEO copywriting services offer one of the highest returns on investment (ROI) of any digital marketing strategy.

Types of SEO

SEO copywriting doesn’t work in isolation—it’s part of a larger SEO ecosystem. Here’s how it fits in:

1. On-Page SEO

• SEO copywriting focuses on content quality, structure, and keyword optimisation.
• On page SEO refers to “on-page” elements like:
  • Title tags
  • Meta descriptions
  • Internal and external links
  • Headings
  • Image alt tags

2. Technical SEO

• Technical SEO ensures your website is fast, mobile-friendly, and crawlable by search engines.
• Metrics to look at include:
  • Website speed
  • Broken links
  • Site structure / sitemap
  • Duplicate content
  • Google Search Console

3. Link Building

• Well-written content is more likely to attract backlinks, which can improve your domain authority and Google rankings. Here are some examples of link magnets:
  • Blog posts
  • How-to guides
  • Infographics
  • Statistics pages
  • Case studies

4. Local SEO

• For local businesses, SEO copywriting ensures your content targets location-specific keywords like “accountants New York” or “best restaurants in Sydney.”
  • Have a think about which cities you want to rank in.
  • Look for suburbs or regions that may have lower competition.

SEO copywriting is a multifaceted approach. You need both on-page and technical SEO to succeed.

Common Mistakes in SEO Copywriting

Even with the best intentions, SEO copywriting can go wrong. Make sure you avoid these common mistakes:

Keyword Stuffing

• Too many keywords makes your content unreadable.
• It can lead to penalties from search engines.
• Instead, focus on natural integration.

Ignoring Search Intent

• Content that doesn’t match the user’s intent (e.g., informational vs. transactional) won’t convert, even if it ranks well.
• Focus on purchase-based keywords and local customers.

Lack of Call-to-Action (CTA)

• SEO content should guide your readers to the next step.
• CTAs include email sign-ups, making a purchase, or contacting you.

Thin or Duplicate Content

• Search engines penalise duplicate or low-quality content.
• Make sure each post / page provides unique value to your audience.
• Write 1,000+ words per page (longer is better, but quality ALWAYS beats quantity).

Examples of SEO Copywriting in Action

Case Study: Local Plumbing Business

A plumbing company in Chicago, USA wanted to attract more local clients.

What They Needed:

• Service pages created for terms like “emergency plumber Chicago” and “blocked drain repairs.”
• A blog addressing common plumbing searches (e.g. “Best plummer in Chicago”)

Results:

• The company’s website ranked on the first page for high-intent keywords, doubling their inbound leads within six months.
• They also got more clients through Google Maps as they were targeting local keywords.

Case Study: US Accounting Firm

A Utah-based accounting firm wanted to increase sales and website enquiries.

What They Needed:

• SEO service descriptions targeting location-based keywords like “accounting services utah”
• Blog content focused on accounting and tax trends.

Results:

• Traffic to the website and blogs increased by 287% in 6 months and website sales doubled.

How Much Do SEO Copywriting Services Cost?

The cost of SEO copywriting services varies depending on the scope of work, expertise, and type of content.

Typical Pricing:

• Website Copy: $500–$5,000, depending on the number of pages you need.
• Blog Posts: $400–$1,000 per post, depending on length and complexity.
• Product Descriptions: $100–$300 per product.
• Comprehensive Packages: $1,500–$10,000 per month for ongoing SEO and content strategy.

While it’s tempting to choose the cheapest option, it’s not always best.

Find someone who knows what they’re doing, who knows your industry, and who can actually get you results.

SEO copywriting fees will often pay for themselves through increased traffic and conversions.

If you’re a small-medium business with limited time, outsourcing is the best (and fastest) option.

How to Choose the Right SEO Copywriting Service

Finding the perfect provider is super important. Here’s what to look for:

Experience

• Look for writers who specialise in your industry or have a proven track record of success.
• Make sure they know copywriting AND search engine optimisation (SEO).
• Ask what industries they specialise in.

Portfolio

• Review their past work to assess quality, style, and writing tone.
• Ask for results and estimated timeframes to get enquiries for your business.

Transparency

• A good SEO copywriter / agency will ask lots of questions about your business and show interest.
• They’ll explain their process, timelines, and expected outcomes.
• They’ll answer any questions you have and be upfront about fees.

Collaboration

• Choose an SEO copywriting service that works closely with you to understand your business, goals, and audience.
• Do they seem like a team player? Are they good at communicating?
• Do they respond to your emails / phone calls?
• Does their personality feel like a good fit with yours? This is especially important if you’re planning on long-term SEO services.

Reviews and Testimonials

• Check online reviews (Google + LinkedIn).
• Ask your business friends for referrals.
• Ask to do a test month or test project before committing to a retainer or long-term arrangement.

Measuring Results

How do you know if your SEO copywriting efforts are working? Here are some key metrics to track:

Organic Traffic

• Monitor how much traffic your pages receive from search engines using tools like Google Analytics.
• Also set up Google Search Console which shows keyword tracking and impressions data.
• If you have lots of traffic but aren’t getting many enquiries or leads, something is wrong with your website.

Keyword Rankings

• Track where your pages rank for target keywords and how they improve over time.
• AHREFS or SEMrush are the best tools for this.

Click-Through Rate (CTR)

• A well-written SEO meta title and description should make users want to click.
• Use Google Search Console to monitor your CTRs.

Engagement Metrics

• Metrics like time on page, bounce rate, and scroll depth show how well your content resonates with readers.
• Check this data regularly in Google Analytics.

Conversion Rate

• Ultimately, the goal is to turn website visitors into customers.
• Measure how many users complete desired actions, like filling out a form, booking a call, or making a purchase.

It’s a lot to set up in the beginning, but it gets easier with time. Consistently analysing these metrics (each week) helps you refine your strategy and improve results.

If you’re working with an SEO copywriter, they should give you these metrics (or send you a report each month).

Don’t Have the Budget for SEO Services? Want to DIY?

While it’s possible to handle SEO copywriting yourself, it’s a steep learning curve and a huge time investment.

If you’re thinking about a DIY approach, keep this in mind:

• Learn SEO Basics: Make sure you understand keyword research, meta tags, and on-page optimisation.
• Use Tools: Tools like SEMrush, Ahrefs, or Google Keyword Planner can simplify keyword research.
• Focus on Quality: Write for your audience first and integrate keywords naturally.
• Be Consistent: Make sure you post regularly and create a content schedule.
• Online courses: Consider taking an online SEO course. ClickMinded have a great SEO course (created by the guy who did SEO for Airbnb).

What is E-E-A-T ?

It’s not enough to just create good content. You also have to show why people should listen to you.

Why are you an authority in the space? Create an author page on your website for all the blog content you’ll publish that includes the following information.

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Google prioritises content from trusted sources, especially for sensitive topics like health or money. Make sure your about page has your credentials and make sure you link to reputable sources in your blog posts.

• Experience – What experience do you have in the space?
• Expertise – What qualifications do you have?
• Authoritativeness – Why is your opinion superior to others? What authority do you have in your industry?
• Trustworthiness – Why should people listen to you? Can they rely on your information to be factually accurate?

Looking for SEO copywriting services?

SEO copywriting is a smart investment in your business.

Using the tips in this article, you can create content for your audience (or hire someone to do it for you) to get more leads and clients.

Whether you’re launching a new website, want to dominate your local niche, or simply want better conversion results from your content, we can help you achieve your goals.

Contact us today to find out more.

The post SEO Copywriting Services: Get More Clients In Google Today! appeared first on Drop Dead Copy.

More info coming to you shortly.

– John McIntyre, The Autoresponder Guy

The post Hand Raise appeared first on Drop Dead Copy.

Freelance copywriters are not employed by a single company, but work with a range of clients in various industries. Freelance copywriting has increased in recent years, especially as remote-working becomes more sought after.

Most freelance copywriters work project-by-project, but it’s becoming more common for copywriters to use retainer style setups, or be paid performance fees.

Copywriting retainers = you get paid a fixed monthly fee to complete a set amount of work (e.g. a weekly email and two blog posts per month).

Performance fees = you are paid a base fee for a project and a percentage or sales / net profit based on the results of your copywriting (for example 2% of sales generated from the blog posts, sales funnel, or email campaigns you create).

Retainers and performance fees are highly advantageous and lucrative, because they result in less time spent reaching out to clients, and are based on your performance as a copywriter (not linked to hours worked).

However, most beginner freelance copywriters start on a hourly rate (usually via Upwork), or by quoting a fixed price per project.

Freelance copywriters create written content for various purposes, such as advertising, marketing, promotional materials, websites, social media, and more.

They write headlines, taglines, product descriptions, blog posts, email campaigns, ads, and any other kind of written content aimed at engaging readers, and encouraging them to take an action.

A freelance copywriter’s main goal is to create persuasive and compelling copy that effectively communicates the client’s message.

It’s about creating high-converting copy, which means you’re converting the reader from a lead (i.e. website visitor) into a customer.

To break it down, you might initially want your reader to take an action (like clicking on a link or signing up to an email newsletter) – which is known as “direct-response” copywriting.

This is where your goal is to get a direct response from the reader, i.e. you guide them to take an action.

Most (if not, ALL) copywriting should be written this way.

Copy should motivate your target audience to take a desired action, with the end goal being to convert them into a customer (providing that they have a problem that you or your client can solve).

However, this might take several steps (because no one likes pushy, aggressive sales tactics, right?).

And because, building a relationship with your client’s leads and customers is a journey. Your readers are human beings that want to feel connected and understood.

Copywriting on a freelance basis means you have the flexibility to choose the projects you work on.

As a freelance copywriter, you can set your own schedule and have the freedom to work remotely (like in the middle of the Redwood National Park in California, providing you have a wifi connection of course).

Or, on a huge fancy yacht, while sailing through the Croatian sea (again, a wifi connection is probably ideal here).

But it’s something to aim for… right?

As a freelance copywriter, you’ll likely collaborate with a diverse range of clients, including:

• Small businesses
• Startups
• Larger corporations
• Agencies
• Service providers
• Ecommerce stores
• Individuals

As a freelance copywriter, you can negotiate your rates according to your ability, results, and experience.

You can quote on a per-word, per-project, hourly, fixed-fee, or sales percentage basis, depending on the nature of the work requested by your clients.

The better your copywriting results and style (and the more clients you have access to), the more you can charge.

Everyone has to start somewhere, but because copywriting is such a valuable skill, you can almost always charge more than you think.

Why?

Because you’re getting your client leads, customers, and sales (i.e. you’re making them money).

This is why copywriting is one of the most valuable jobs out there — because you’re directly impacting your client’s sales.

You’re helping them build their business.

So don’t underestimate yourself. 

Especially if you’re an experienced freelance copywriter. Keep increasing your rates until you hit a ceiling and people start saying no.

Charge whatever your clients will pay.

And then deliver on your work.

If you’re going to charge high fees, you need to deliver winning results for your clients.

Especially if you want them to stick with you for the long-term.

But – creating value is not about delivering a huge volume of copy.

It’s about being strategic and asking yourself: “what does my client truly want?”.

If you can get your client’s website ranking in Google with your expertly crafted blog posts, and you double or triple their organic traffic in 6-12 months, then you’re going to cause their annual revenues and profits to surge.

So you can justify charging MUCH higher fees for this type of copywriting.

Traffic from Google (i.e. SEO) is a lot more valuable than daily social media posts (unless you have a strong strategy and analytics to back it up).

Why?

Because social media engagement is a form of interruptive marketing, and has lower conversion rates than SEO traffic.

According to AHREFS, SEO drives 1000%+ more traffic than organic social media.

By choosing a form of copywriting that drives traffic to your client’s website, you can deliver much better results, and charge much higher fees.

When it comes to freelance copywriting, quality is better than quantity. 

If you can do both, then great!

Creating fortnightly SEO-optimised blog posts that rank in Google and bring in loads of fresh traffic (which is measurable) is going to be far more valuable than refreshing your client’s general website copy (e.g. an About Us or Contact page).

Anything that contributes to sales is always going to be worth more to your client, and thus you can charge higher fees for it.

Copywriting is all about results.

If you can get great results for your clients (and measure them with an analytics tool like Fathom) – they’ll keep paying you and spread the word.

So now you know what copywriting freelance is (or rather “freelance copywriting” as it’s more commonly known).

To succeed at freelance copywriting, you’ll need a solid understanding of SEO, consumer psychology, writing, and effective communication techniques (both written and verbal).

As a freelance copywriter, you need to adapt your writing style to suit different target audiences and industries. You need to write copy that aligns with your clients goals.

Your client’s success = your success.

Overall, freelance copywriting offers you the opportunity to leverage your writing talents and creativity, while enjoying the benefits of a flexible work arrangement, and an interesting portfolio of projects and clients to work with.

Here at Drop Dead Copy, we highly recommend it!

Note: there may be affiliate links throughout this website which we may earn commissions on. It helps us keep creating high-quality content to help you build your online copywriting empire. Thanks for your support!

The post What is Copywriting Freelance? How Does It Work? appeared first on Drop Dead Copy.

A freelance copywriter is someone who writes sales copy or content for businesses on a contractual or freelance basis, either on a once-off or recurring basis. Freelance copywriters are usually paid per project, per content piece, on a retainer, or as a percentage of sales.

They are not employees: they run their own business and manage multiple clients. They generally don’t have staff, and if they do – they’d be considered to be a copywriting agency.

A freelance copywriter can work across every industry and business including:

• Ecommerce – bags, gym gear, purple cat pyjamas
• Financial services – accounting, shares, crypto security
• Marketing – branding, strategy, email funnels
• Information Technology – web design, software, dating apps
• Engineering – electrical, civil, construction
• Automotive – cars, mechanics, motorbikes
• Healthcare – doctors, dentists, medication
• Pets – cats, dogs, llamas
• Wellness – yoga, supplements, breathwork
• Spirituality – energy healing, churches
• Real Estate – commercial, residential, architecture
• Food – pasta, turmeric powders, pinot grigio
• Beauty – hair care, makeup, drag queen wigs
• Creative – photography, art, clay sculptures
• Sex – luxury toys, sex therapists, edible lingerie

As you can see, the sky is the limit when it comes to copywriting.

Freelance copywriters usually work with a specific niche or a particular industry. Or they might specialise in a certain type of copy instead.

Every business and every industry needs copywriters.

But many people don’t fully understand the extent of what a freelance copywriter does, and find themselves asking: “What is a freelance copywriter? Do I need one for my business?”

And the answer is: it all depends on what your goals are.

Generally it’s a good idea to hire a freelance copywriter to help you reach a wider audience with your business, whether through paid advertising, updating your website, creating an email marketing strategy or generating organic traffic from Google through SEO.

Freelance copywriting covers a myriad of tasks, skills, and types of copy.

Wait… What Is Copy?

“Copy” is written words with the goal of trying to educate, sell to, or build a relationship with your audience (or, usually all of the above).

If you’ve used ChatGPT or reviewed a 7-year-old’s homework, you’ll know that copywriting isn’t simply just writing. Strategy, customer pain points, tonality, empathy, grammar, punctuation, story-telling and SEO research are all interwoven into copywriting.

And different audiences, businesses, and industries require different types of copy, depending on their product, service, and audience.

What Types Of Copy Do Freelancer Copywriters Create?

Freelance copywriters can create ANY type of written content for your product or service business. Some of the main ones are:

• Sales pages
• Email newsletters
• Website content
• Product descriptions
• Blog posts or articles
• Ads
• Product labels / instructions
• Amazon listings
• Social media posts
• E-books
• Lead magnets

That’s it! You should now be able to answer the question: “What Is A Freelance Copywriter?”

Want to know more about copywriting? Want to become a freelance copywriter?

Check out our extensive “how-to” guides

• Copywriter Definition: How to Be A Copywriter
• How To Get Copywriting Clients
• How To Make $10,000 Per Month As A Copywriter
• How To Write Story Based Emails

The post What Is A Freelance Copywriter? appeared first on Drop Dead Copy.

Perfect! In this post, I’m going to show you how to become a freelance copywriter.

As you’ve probably noticed while living in the digital information age: copywriting is everywhere. 

Google Ads, abandoned cart emails, highway billboards, OnlyFans descriptions, TikTok captions, podcast blurbs, and Amazon supplement listings.

Every business in every industry needs copywriting (and freelance copywriters).

And with the surge of AI (ChatGPT and JasperAI), now more than ever – unique, compelling copywriting is needed.

Which means there’s HUGE opportunity to become a copywriter with no experience.

There is a myth that you need experience to become a freelance copywriter.

It’s simply not true.

Yes, you do need to be a great writer, have a way with words, and be able to pitch yourself to clients (either via writing or speaking).

Learning how to get into copywriting is simple: you need skills (which can be learned), but you don’t need experience.

How do I know?

Because every copywriter once had no experience (i.e. they were a complete beginner).

I had no experience before I started copywriting.

Many of my copywriter friends were engineers or accountants before they jumped into copywriting (and very few people actually study copywriting or literature in college anyway).

Now – they all have successful freelance copywriting careers and are teaching other people how to get into copywriting in their own right.

Thankfully, you can literally find everything you need to become a copywriter online.

If you want to kick-start your freelance copywriting career with no experience, here’s what you’ll need to do to get started….

How To Get Into Copywriting

1. Understand The Basics Of Copywriting

In order to become a copywriter, you need to be able to answer the question: “What is copywriting?”

Copywriting = selling with words.

Content writing = any form of written information which could be educational, research-based, or for entertainment.

There is a bit of overlap between the two, but where the main goal of copywriting is to sell or get conversions (i.e. clicks), the goal of content writing is usually to inform someone of something, like an “about us” page or a “how-to” blog post.

Both types of writing are important and necessary to increase sales and conversions for businesses, but copywriting is usually higher paid (as you’re helping increase sales).

2. Develop Strong Copywriting Skills

If you want to become a copywriter, you probably already have some basic-intermediate skills on how to write.

If you’re an English-speaking native, you have a big advantage here (and it will be much easier for you to learn copywriting).

If you’re not from an English-speaking country (and want English-speaking copywriting clients) you can definitely still become a copywriter. However, you’ll need to make sure your written English is perfect.

Otherwise, you could always try to get copywriting work in non-English speaking countries.

Copywriting is definitely an art-form.

If you good at writing fantasy novels or send a thousand work emails every day, you’ll likely have a strong writing foundation.

But you’ll still need to study, develop, and hone your skills as a copywriter so that you can sell through your writing.

Which leads me to my next point…

How To Learn Copywriting

3. Study The Work of Successful Copywriters

In order to become a top-rated and highly paid copywriter, you need to study successful copywriters (a key component of learning copywriting).

The number one book I recommend you read is Scientific Advertising by Claude Hopkins. It’s considered to be the bible in the copywriting world.

It’s super short, succinct, and explains the science behind advertising and copywriting.

Other than that, if you want to learn how to become a copywriter with no experience – research some high-performing sales pages, emails, or ads, and re-write them by hand. (And if you need some accountability, check out CopyHour).

There’s no “get-rich-quick” path in copywriting.

The quickest way to get better is to put in the hours writing each day. Spending one hour every day rewriting high-performing copy will help it sink into your subconscious mind.

You’ll start to notice things: Patterns. Phrases. Techniques.

And then you can build these into your own copy when you write.

It’s easy to take a course, read a book, and browse blog posts about copywriting (which is part-one of the process that explains how to get into copywriting).

While these things do help, the biggest impact will come from writing by hand each day and analysing high-converting sales pages.

Set yourself a daily goal, and give yourself a reward / punishment to keep you on track.

How To Start Copywriting

4. Pick A Niche To Specialise In

Because we live in the digital age where copywriting is everywhere, it means you need to specialise in a particular industry or type of copy.

For example, maybe you love writing blogs – so you could be an SEO blog specialist.

Or if you’re great at writing emails, you could be an email marketing expert.

Alternatively, you could niche down by industry and be a financial markets copywriter or an ecommerce product copywriter.

Learning how to get into copywriting is all about choosing something that interests you, but also something that people need. If your niche is too broad, there’ll be too much competition. But if it’s too narrow, you won’t have enough customers.

There are some industries that pay more than others, like finance, health/supplements, and tech.

But every industry can pay well if you can solve your client’s problems and make them sales.

It all comes down to the client, the problem, and your solution.

Especially in the beginning, picking a specific niche can help you land your first few clients (even if you change your niche later on).

It shows you’re experienced and knowledgeable in a particular field.

5. Create Some Killer Portfolio Pieces

A key part of learning how to get into copywriting is this: you need some killer portfolio pieces to land your first few gigs.

Before you rush out and start writing samples like there’s no tomorrow — don’t!

Find clients or jobs that interest you (on job boards like ProBlogger or Upwork) and write a custom portfolio piece for each client (this is where specifying a niche really helps).

For example, say that you find a job listing for an email sequence for an animation company.

Instead of writing a custom email about animation that they could use for free, write one for a video-editing company. Tell them “here’s a sample of a piece I wrote for another client I had in the video-editing industry, so I have experience in copywriting for your niche”.

It gives them a taste of your writing style, you can show them your skills in a closely-related industry, and it will help you stand out against other applicants who just submit generic samples.

This is something that a lot of websites forget to mention when explaining how to get into copywriting.

If you have a background or career in a different industry, you can use this to your advantage as well.

My copywriter friend worked as an accountant and landed a gig writing blog posts for an accounting firm in the US because she had experience in that industry (even though she was a beginner freelance copywriter).

You can leverage your skills and create a customised portfolio as you apply for jobs / client work.

And if you’re writing every day like I mentioned above, creating your own samples – you can also use these as submissions if they’re high quality.

Soon you’ll have a wide rage of copywriting samples to showcase your talents.

How To Be A Copywriter

6. Network And Build Connections

This isn’t super relevant in the beginning, but it’s worth mentioning as a step on the path of how to get into copywriting.

A beginner copywriter student of mine has three monthly retainer copywriting clients but knows VERY few people in the industry. He hasn’t attended any copywriting events, zero conferences, and has done only ONE copywriting course (which cost $200).

So you can definitely succeed at copywriting in the beginning without networking (especially if you’re willing to do lots of cold outreach, and hustle like he did).

However, it definitely helps to have a network of business owners and connections.

I got a bunch of clients when I was in the DC (Dynamite Circle) years ago.

Being part of a mastermind or group with other business owners will help you land more clients faster, and builds connections and referrals.

These types of groups do charge a monthly fee, but you can definitely make it back in client work.

If you have the budget for it, do some research and find the best one for you. It can definitely fast-track the client acquisition process (assuming you’re a top-notch freelance copywriter of course).

Step 7 of becoming a copywriter (one of the most important tips) is this…

7. Learn How To Do SEO Research

SEO was a game changer for me.

Regardless of the type of copy you want to write – SEO is a must-have.

Why?

Because SEO is a proxy for demand.

By doing SEO research, you’ll discover the problems people have, what the market is in demand for, and then you can write copy that provides a solution (and thus makes it rain in traffic so that your clients will love you forever).

Emails, ads, and social posts don’t need to be optimised with SEO keywords, but blogs, website content, and YouTube videos do.

A little bit of keyword research and targeting goes a LONG way – especially if you incorporate your SEO research and customer pain points into your copy (including emails and ads). SEO is a form of market research which highlights where the demand is for certain products or services.

I use AHREFS for all my SEO needs (it’s very data heavy which I love).

But if you’re just getting started, Mangools KWFinder is super easy to use and cheaper than AHREFS.

Next up on the list for is…

8. Don’t Spend $$$ On High-End Courses As A Beginner

You don’t need to spend thousands of dollars on high-end courses or training as a beginner. Save that for when you’re making $100k+ per year.

Wait until you’ve gotten your feet wet in the wonderful, wild world of copywriting.

Land a few clients first, test it out, and see if copywriting is for you.

Do you actually like being a freelance copywriter? Is it everything you thought it would be? Or do you hate it with a fiery passion, wondering “what the f*ck was I thinking?!

Once you’ve tested out the industry (and decided it’s for you), then you’ll be able to see where your skills are lacking, and take courses that improve your weak spots.

9. Get A Mentor In The Industry

A super important thing to consider when learning copywriting is this:

Find someone in the copywriting industry who is doing what you want to be doing, and has a business that you’d love to have.

Someone who you admire, look up to, or whose writing style you can’t get enough of.

You don’t have to meet up with them face-to-face (you never even have to contact them).

Just find a mentor who aligns with where you want to go.

Watch what they’re doing. Join their email list. Re-write their copy. Learn as much as you can from them (but don’t be them, and don’t copy them obviously).

Let them fuel your copywriting fire.

And you can always join an online community with other writers to inspire you on your journey.

10. Make It Happen!

If you want to know how to become a freelance copywriter – you have to go out and make shit happen.

No one can make you become one.

You have to do the work yourself. And it will be work at times.

But hopefully you’ll enjoy it and get a kick out of it (otherwise you probably want to consider picking a different career path).

All of these steps can be applied whether you’re wanting to be a freelance copywriter, or land a job as a copywriter.

If you want to work for someone else, you can pack your cover letter and resume with creative, engaging copy that grabs their attention.

Make sure there’s no typos, grammar issues, or errors – as this will immediately disqualify you from the job (my friend who works for a marketing agency said the exact same thing).

Traditional job boards can also be a great way to seek out new clients.

Instead of agreeing to a full-time job, ask if you can do contract or freelance work. If you’re a solid copywriter, companies will be open to discussing flexible arrangements (I know from experience).

Apply, apply, apply!

Success in life is largely a game of statistics.

If you apply to 5 jobs / clients, you probably won’t get anywhere. If you apply to 50, or even 500 — statistically you WILL get responses, leads, and opportunities.

So don’t give up. Keep trying, learning, and pushing yourself.

Expect rejection – it’s part of the process. And it will help you grow both personally and professionally.

Learn from it, keep trying, and every day you’ll get better.

That’s it! Now you know how to get into copywriting.

Check out our other popular “how-to” guides:

• How To Become A Copywriter
• How To Get Copywriting Clients
• How To Make $10,000 Per Month As A Copywriter
• How To Write Story Based Emails

Note: there may be affiliate links throughout this website which we may earn commissions on. It helps us keep creating high-quality content to help you build your online copywriting empire. Thanks for your support!

The post How To Get Into Copywriting If You’re A Complete Beginner [CHEAT SHEET] appeared first on Drop Dead Copy.

There are *MANY* benefits to being a copywriter. And in this post, I’m going to show you exactly how to learn copywriting.

But before we dive in, and before I explain to you how to start copywriting – I want to share a story with you.

Four years ago, my eyes were frozen. Staring at my work laptop screen, bombarded by a lethal spreadsheet (yes… they will kill you).

The fluorescent lights above were taunting me, sucking my soul minute by miserable minute.

I was boxed in by four grey walls covered in rainbow thumb tacks. Suffocated, claustrophobic, and bored to death by my colleagues.

I didn’t want my life to be like this.

I hated working in an office cubicle.

Surely… SURELY… there was more to life than this?

(Clearly I didn’t know how to start copywriting yet or I would’ve quit on the spot).

I stared longingly at the photo of a tropical beach that I had printed out and stuck on my desk.

The dream of living overseas and working remotely from an island was the pinnacle of life for me. It was everything I wanted as a 24-year-old.

Maybe you can relate?

So after five crushing, anxiety-filled years of doing the corporate gig, I quit my day job and took the plunge. I started my own online business and had absolutely no idea what I was doing.

I didn’t know how to start copywriting.

But I was determined to succeed.

And thankfully, I did.

In this post, I’m going to teach you exactly how I became a freelance copywriter and got clients, so you can do it too.

Because being a copywriter means you can live from anywhere in the world.

Nicaragua. San Diego. Phuket. Costa Rica. Buenos Aires.

Being a copywriter means you can choose your own hours (and your own clients).

You don’t have a boss breathing down your neck.

You’re free to travel whenever you want.

Being a copywriter means you can work less, get paid more, and actually enjoy your life – just like a unicorn having a bubble bath in a rainbow jacuzzi (with a truckload of rainbow confetti, of course).

Sound good? Ready to learn “how to start copywriting”?

Alright, let’s jump in.

How To Start Copywriting

You just have to start. It really is that simple.

If you have a laptop or a computer, an internet connection, and you can type – then you’re well on your way to becoming a copywriter. See? You already kind-of know how to start copywriting.

And even if you can’t type, there are plenty of free online typing programs out there.

You can read endless blog posts, books, attend webinars, and study literature at college – but you won’t be a copywriter until you start copywriting.

Most people don’t take action, because they’re afraid of failing.

So if you do take action, you’ll be ahead of the pack.

Now, if you wanting to know how to succeed at copywriting, that’s a whole other question. And the prerequisite is this: you must be a good writer.

And with the introduction of ChatGPT, it’s more important than ever.

Don’t worry – ChatGPT is not here to take your copywriting clients (or your job) – it’s here to help you become a better, faster copywriter. It’s your greatest ally.

ChatGPT will help you on your quest to learn how to start copywriting.

It’s your “not-so-secret” weapon.

It boosted my copywriting productivity by 42% (yes, I measured this based on my hourly output). This directly impacts my profitability – because I can make the same amount of money, doing less.

ChatGPT is like a 13-year-old writer. It’s decent, produces bulk content very quickly, but I wouldn’t say the quality is anything revolutionary.

Maybe ChatGPT needs to read this article so it can learn how to start copywriting?

But – the good news is, ChatGPT can speed up your workflow, help you with blog outlines, and it provides you with endless ideas when you’ve got brain fog (I know because I use it for all of these things).

Some days the ideas are better than others, but still. It’s nice to have a writing companion when you’re coming up dry.

Back to the original question: How to start copywriting

You need to 1) love writing – or at least enjoy it, and 2) practice writing every single day. Even for a few minutes.

You can write about anything that excites you.

You can even re-write other successful copy that you find online.

Stocks and bonds. Fairies. Travel. Cushion covers. Surveillance gear. Eyewear. The Metaverse. Literally any and all industries need copywriters. So go crazy my friend!

That’s what you should focus on when learning how to start copywriting.

As a teenager, I wrote detailed musings about my life. Emotions. Things I observed. I never published anything, but it helped me learn how to communicate with words.

It taught me how to create an image in someone’s mind.

Like a gardener who witnesses a rose bush bloom and thrive, the luscious petals blossoming into a myriad of crimson brushstrokes.

Words can be flowery (like the above example), or sharp and to the point. See the difference? It all depends on the subject / product / service you’re writing about, your client, and of course – what your goals are.

How many emails have you sent in your life?

How many Instagram captions have you written?

How many rants have you posted on Reddit at 2:14am as TrollBlazer3791?

Everything you type is a form copy. So you have more experience than you think. You’re already better than you realise.

I want you to make a list of all the things you’ve written in your life so far. School essays. Mother’s Day cards. Cover letters. Job applications. Text messages.

You’re constantly writing. It’s part of being a human being (especially in the Western world).

Copywriting is not about being good in the beginning. You won’t be. Being a copywriter will take hard work and persistence. After all, that’s why your reading this article about “how to start copywriting”.

Hell, I was terrible at copywriting when I first started.

But by writing every day, you’ll get better. You’ll get quicker at coming up with ideas. You’ll build discipline. And you’ll get your creative juices flowing consistently.

It’s how Jerry Seinfeld became one of the most successful comedians of all time.

His secret? Consistency. Not perfection.

So throw your perfectionistic mindset out the window. Dump it in the trash and burn it.

Or at least put it on the shelf for 15 minutes every day while you write. It’ll be there when you finish, I promise.

Now, it’s time to start writing.

Write like your life depends on it.

Write with more commitment, passion, and dedication than a silver toaster telling jokes at a stand-up comedy club (he desperately, DESPERATELY wants to be human).

Copywriting at its core = selling with words.

So the better you become at writing and communicating, the better you’ll be at copywriting. It’s about embodying your words with emotion. Having empathy for your reader. And understanding what they want.

And being so captivating, that they keep reading.

Just like I’m doing with this article, teaching you how to start copywriting.

Your reader wants to feel like you’re talking to them personally. That you understand their problems better than anyone else (because you do, right?).

That’s what copywriting is all about.

And if you understand your reader’s problems? You can sell them the solution.

Which is why copywriting can be lucrative if you’re decent at it.

Again – if you want to know how to start copywriting – it all comes back to taking action.

So just start, and see where the adventure takes you. What’s the worst thing that could happen?

How To Learn Copywriting

Now that you’re all geared up and know how to start copywriting, the next step is to learn copywriting.

There are many resources, courses, and 7-step programs out there claiming to have all the answers (which are mostly just sales pitches). There’s great information out there, but there’s a shitload of bad information too. And sorting through it all will take time, trial, and error.

Have a think about what kind of copywriter you want to be. Do you want to be a sleazebucket who says anything and everything to make a sale (even if it costs you your dignity)? Or do you want to be a clever, empathetic, and captivating copywriter who solves big problems for real people?

How To Get Into Copywriting

So far, we’ve covered how to start copywriting, and how to learn copywriting. But if you’ve made it this far into the blog post, you’re probably wanting to know how to get into copywriting, or how to become a copywriter.

Which is great!

Once you’ve honed your skills as a copywriter, the next step is to get clients. 

You can be the best copywriter in the world, but if you don’t know how to get copywriting clients, you won’t make it very far.

Thankfully, there are many ways to get copywriting clients (and you don’t even have to leave your job).

It can be tough in the beginning, especially if you don’t have a portfolio or any contacts to reach out to.

I recommend starting with Upwork (read this blog post for step-by-step instructions). It’s how I got my break in the copywriting industry. I had zero experience, zero writing samples, and zero clients (and almost zero confidence).

But I set up a profile anyway, wrote some copy samples that I thought sounded good, put in a profile description, and I was off and running.

I probably applied for 20-30 jobs before I got my first client. I focused on doing excellent work to get a good review.

And then I rinsed and repeated the process. After 6-9 months of solid work, I doubled my rates, and now have a 100% job success score on Upwork. I get invited to apply for copywriting jobs instead of having to search for them manually.

This is one of many things you can do when you’re not sure how to start copywriting (you just have to start).

Being a successful copywriter is not about getting big wins, although they’re always nice. It’s about doing lots of little things consistently over time, like James Clear describes in Atomic Habits.

Upwork isn’t the only option though. You have to approach copywriting clients on all fronts.

You can reach out to prospects via cold email, using tools like Instantly.ai, Apollo, or Upleads to get bulk contact lists. You can send messages to people on LinkedIn.

Be prepared for a lot of rejection in the beginning.

It’s not personal – it’s just part of the process. And it will get easier with time, the more you reach out to clients.

And if the freelance life isn’t for you, you can always try getting a job as a copywriter. Make sure you have writing samples, a killer cover letter, and something that leaves them speechless (in a good way of course).

Now you know how to start copywriting, how to learn copywriting, and how to get into copywriting. It’s a wild, fun, and crazy adventure that I wouldn’t trade for anything.

Being a freelance copywriter has changed my life in so many positive ways, and now I live overseas and make more money than I did when I was stuck in that tiny, dark, miserable cubicle.

I made it to that tropical island with my laptop in hand. It took longer than I thought, but it was worth it.

Are you a new copywriter? Post in the comments below how you plan to advance your copywriting career. I’d love to hear more!

Check out our other popular copywriting “how-to” guides:

• How To Become A Copywriter
• How To Get Copywriting Clients
• How To Make $10,000 Per Month As A Copywriter
• How To Write Story Based Emails

The post How to Start Copywriting + Get Clients AND Build An Online Business (NOW!) appeared first on Drop Dead Copy.

16 world-class copywriters contributed 2 products each.

One for the front-end offer.

One for the upsell.

Since we tracked everything and commissions increased as you ranked higher, each copywriter competed for the top spot.

The more you sold, the more you made.

Plus, if you won… you got the bragging rights. You could say you beat everyone else.

That’s where Daniel Throssell comes in.

This skinny kid from Perth was the underdog.

He’d been writing copy for less time than most of the other copywriters in the promotion.

And yet, despite his newbie status, he sold more than every single other copywriter combined, making it damn near impossible for anyone else to win.

Plus, he did it in 4 days while everyone else used the full 10 days.

I remember looking at my computer screen as the sales rolled in wondering what the hell was going on.

It was insane.

So, like anyone interested in improving performance, I starting thinking:

How the hell did he do it?

How the hell does a skinny kid from Perth, a relative newcomer to the copywriting industry, dominate a competition with some of the top copywriters in the world?

How does he think about copywriting and marketing?

Why does he ruffle feathers, court controversy and stir up “high school drama” any chance he can get?

How does he think about storytelling?

That’s what today’s podcast is about.

If there’s ONE podcast you listen to this year, make it this one.

But before you do, a warning:

Daniel isn’t everyone’s cup of tea. He likes to… how do I say it… ruffle feathers. He actively courts controversy as a marketing strategy and he’s amazing at it.

As for the haters, instead of letting them bother him, Daniel sees them as unpaid marketing consultants.

They run around the internet complaining about him, driving more people to check Daniel out, and they don’t even get paid for it.

So keep that in mind as you listen.

Stay open. Stay flexible. And learn everything you can from this cheeky, creative dude from Perth.

Enjoy!

In this episode, you’ll discover:

• How Daniel created his “offer to end all offers” for Black Friday 2022 (and how he used it to make as many sales as every other partner combined)
• How he secured a jaw dropping 100% upsell rate instead of the “typical but boring by comparison” 20-30% rate that most copywriters and marketers get
• How to leverage deep-seated psychological biases in human beings to dramatically increase your reach and drive more people to your offers
• The ideal length for promotions: 4 days vs 10 days (and why the answer is not what you’d probably expect)
• How to use controversy to drive sales (plus, Daniel’s surprising advice to his many haters)
• How Daniel manufactures “high school drama” to keep things interesting, entertaining and fun for his subscribers (and why he believes this is a critical part of marketing in 2022 and beyond)

And much more!

Mentioned:

• Daniel Throssell
• Campaign Conqueror (Daniel’s paid course on how he created his Black Friday 2022 promotion)
• Ian Stanley
• Matt Bockenstette

Intro and outro backing music: Forever More by CREO

The post Daniel Throssell on How He Dominated Drop Dead Copy’s Black Friday 2021 Bundle Promotion appeared first on Drop Dead Copy.

She won AWAI’s prestigious “Copywriter of the Year” award…

…got featured on Dr Oz…

…wrote a promo for Oprah…

…and now she’s here to give you 60 Kick-Butt Lessons on Copywriting… Business… and Life! from her new book Your Copy Sucks – You Don’t!.

Let’s get into it…

In this episode, you’ll discover:

• How Carline kicks imposter syndrome to the curb with a simple, short statement about you and your copy (Lesson 34)
• How to make people better off in ways they desire and are willing to pay for (Lesson 53)
• How to keep calm and carry on even when you’re having a HORRIBLE day (Lesson 27)
• 3 simple words you should use to end EVERY email, letter or note (Lesson 33)
• How to explain copywriting to a bunch of 10-year-olds with short attention spans (not a lesson – just for fun!)

Mentioned:

• Your Copy Sucks – You Don’t!: 60 Kick-Butt Lessons on Copywriting… Business… and Life!
• My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!
• Carline’s website (join her ezine!)
• Carline’s YouTube Channel

Intro and outro backing music: Forever More by CREO

The post Carline Anglade-Cole on Why Your Copy Sucks But You Don’t appeared first on Drop Dead Copy.

Just a dad who writes words for a living.

But he’s much more than that.

In this episode, Rob lifts the curtain on a recent salary survey he did with his business partner Kira Hug at The Copywriter Club.

They asked thousands of copywriters to spill the beans on their income, experience, niche and more.

The weirdest thing they discovered?

Experience doesn’t matter.

What do you think makes the biggest difference in what copywriters charge?

Is it their age, gender, niche, education level, country of origin, where they live now or the language they speak?

It’s their niche.

Turns out, if you focus on ONE niche (and one niche only), you’ll make 96% more than copywriters who don’t have a niche.

Interesting, hey?

To get the full story, grab a coffee, tea or a shot of tequila and hit the play button below…

In this episode of the podcast with Rob Marsh from The Copywriter Club, you’ll discover:

• The weirdest insight from Rob and Kira’s “Copywriter Salary Survey” (ignore this and you could spend 10 years spinning your wheels)
• What factor makes the single biggest difference when it comes to pricing your projects? (if you want to earn double what most copywriters earn, this tip’s for you)
• The hottest and most profitable niches for copywriters to focus on (no, it’s just the standard “health, wealth and relationship” niches)
• The surprisingly simple reason why most women earn less than men when it comes to copywriting (plus, how both sexes can use this simple insight to double or triple what they currently earn)
• The 4 things that drive your price and income (if you want to earn more as a copywriter, fix these 4 things first)

Mentioned in this episode of the Email Marketing Podcast:

• The Copywriter Club (Rob’s website)
• The Copywriter Club Facebook Group
• The Copywriter Club Podcast
• Women Don’t Ask by Linda Babcock
• Copy Chief
• Copyhackers
• Kira Hug (Rob’s business partner)

Intro and outro backing music: Forever More by CREO

The post Rob Marsh on How To Earn Double What Most Copywriters Earn appeared first on Drop Dead Copy.

He’s one of the most innovative copywriters in the game at the moment (just wait until you hear me read his welcome email out on the podcast – it reads like a horror movie, alongside scary music on the podcast).

He’s also one of the most down-to-earth people I’ve met – great attitude, endless passion and tons of fun to talk to.

If you want to have some fun (and maybe get a few unconventional tips too), you’ll love this podcast with Daniel Throssell, one of the “best copywriters in Australia”.

In this episode, you’ll discover:

• How Daniel beat far more experienced copywriters at their own game when he won Ramit Sethi’s Sales Letter Competition – despite being a complete beginner with no experience and no clients (hint: it has something to do with how he convinced his wife to let him buy a $200 book)
• How Daniel started with ZERO experience and NO credentials on Upwork, won paid copywriting work in his very first week and raised his rates to $200/hr within his first nine months
• How Daniel gets insane engagement rates on his welcome series by treating it like it’s a “choose your own adventure” horror movie (I read it out LIVE on the podcast with some scary music in the background – NOT for the faint of heart )
• Why you need to STOP using the same tired, worn-out copywriting formulas that all the “copywriting hamsters” use (and what you need to do instead if you want to stand out in today’s market)
• How robots once invaded Daniel’s copywriting lab hoping to steal his spoils of war but Daniel beat them off with the stick of P___O___I__

Mentioned:

• The Persuasive Page (Daniel’s website)
• Ramit Sethi
• The Robert Collier Letter Book
• Mindless Eating: Why We Eat More Than We Think
• The Age of Propaganda: The Everyday Use and Abuse of Persuasion

Intro and outro backing music: Forever More by CREO

The post Daniel Throssell on How To Break All The Copywriting Rules And STILL Win Big (Warning: Not For The Faint Of Heart 😱) appeared first on Drop Dead Copy.