Google uses interactions in search to assess whether results are relevant to queries (How Search Works).

Does it look complicated? It does not have to be.

UX signals are one factor that Google’s algorithm considers when ranking websites.

But what are and how can you improve them?

Here are six user experience tips to improve how people interact with your content.

What Are UX Signals?

User experience (UX) signals are behavioral patterns that Google considers to determine how well a website performs.

In fact, on Search Central, you can read:

Google’s core ranking systems look to reward content that provides a good page experience.

Moreover, in the documentation, Google provides six questions that content creators should answer to be right on their way to providing an overall great page experience:

• Do your pages have good Core Web Vitals?
• Are your pages served in a secure fashion?
• Does your content display well on mobile devices?
• Does your content avoid using an excessive amount of ads that distract from or interfere with the main content?
• Do your pages avoid using intrusive interstitials?
• Is your page designed so visitors can easily distinguish the main content from other content on your page?

They also mention that these questions do not cover all the aspects of page experience optimization.

With this in mind, let’s analyze each one in detail, with practical optimization tips.

Core Web Vitals

Core Web Vitals are a group of metrics that measure how people interact with your website.

Specifically:

• Largest Contentful Paint (LCP): measures loading performance. It’s the time it takes for the main content of a page to load.
• Interaction to Next Paint (INP): measures interactivity. It’s the time between a user first interacting with your website and when the browser can respond to that interaction.
• Cumulative Layout Shift (CLS): measures visual stability. It’s the amount of unexpected layout shifts that occur on a page while it is loading.

Tip: these metrics are updated periodically, so check for updates and optimize accordingly.

Largest Contentful Paint (LCP)

LCP is important because it’s the first impression users have when visiting your website.

If it takes too long, they might leave and look for the same query on a different site.

So, how can you improve LCP?

• Optimize images and videos: make sure your media files are compressed without losing quality.
• Use lazy loading: this technique defers the loading of images or videos until they are needed.
• Upgrade your hosting plan: if your website is slow due to server response time, consider upgrading to a better hosting plan.

Tip: I use WPEngine which offers both lazy loading and fast, optimized WordPress hosting.

Interaction to Next Paint (INP)

INP measures how fast users can interact with your website.

Long INP times can lead to frustration and cause visitors to leave your site.

So, how can you improve it?

• Minimize JavaScript execution time: remove unnecessary scripts and use efficient code.
• Use browser caching: this technique saves frequently used resources in the user’s browser, reducing the loading time for subsequent visits.
• Prioritize content above the fold: make sure users can interact with important elements first without having to wait for everything to load.

Cumulative Layout Shift (CLS)

CLS measures the visual stability of a page.

Have you ever clicked on something and it suddenly moved because an ad loaded?

That’s called layout shift and can be very frustrating for users.

So, how to improve this metric?

• Reserve space for ads: if you have ads on your website, make sure to reserve space for them so they don’t cause unexpected layout shifts.
• Use size attributes for images and videos: this ensures that the space reserved for media is correct, reducing the risk of layout shifts.
• Avoid dynamically injecting content on a page: this can also cause unexpected layout shifts.

Tip: you can use Google’s PageSpeed Insights tool to test your website and identify areas for optimization.

HTTPs

Are your pages served in a secure fashion?

Having a secure website is an important aspect of user experience.

It’s not only about protecting user data but also about providing trust and confidence in your website.

In fact, Google has stated that HTTPS is a ranking signal, meaning that it can have an impact on where your website appears in search results.

Plus, Chrome is also warning users when a website is not secure, which can lead to people not visiting your site.

So, how to implement HTTPs?

• Purchase an SSL certificate: this is required for a secure connection and can be obtained through your web hosting provider or a third-party vendor.
• Install the certificate on your server: this might vary depending on your hosting provider, but most have an easy installation process.
• Update all internal links to HTTPS: this includes images, videos, and other resources.

Tip: among the UX signals, this is the easiest to implement. If you are using WordPress, the “Really Simple SSL” plugin can easily help you with the process.

Mobile-Friendly

Does your content display well on mobile devices?

As more and more people use their phones to browse the internet, having a mobile-friendly website is crucial.

In fact, Google has switched to mobile-first indexing meaning that they use the mobile version of your website for indexing and ranking.

So, how to make sure your content is mobile-friendly?

• Use a responsive design: this ensures that your website adapts to different screen sizes.
• Avoid tiny font sizes or small buttons: make sure users can easily read and interact with your content on a smaller screen.
• Test your website on different devices: make sure everything looks and functions as intended on different mobile devices.

Tip: to test your website use Chrome DevTools (simply right-click on a page, then “Inspect”). Here, visit the “Lighthouse” tab to analyze the performance.

Excessive Amount of Ads

Does your content avoid using an excessive amount of ads that distract from or interfere with the main content?

Too many ads can not only be a turn-off for users but also negatively impact the loading time and overall user experience.

Among the UX signals, this is one of the most obvious ones.

Ads should enhance, not distract from the main content.

So, if you want to monetize your site with ads, here’s how to find a balance:

• Limit the number of ads per page: avoid having too many on a single page.
• Consider correct ad placement: make sure ads don’t obstruct important content or distract users from the main purpose of the page.
• Monitor page traffic: pay attention to which pages are performing well and which ones may need ads removed or adjusted.

Tip: Ask for feedback from users or use tools such as Google Analytics to gather data (using A/B besting) on ad performance and make informed decisions.

Intrusive Interstitials

Do your pages avoid using intrusive interstitials?

Interstitials are pop-ups that cover the main content of a page and can be very annoying for users.

Google has stated that using these types of interstitials can negatively impact mobile user experience and hurt your SEO.

Examples of intrusive interstitials include:

• A pop-up that covers the main content immediately after a user navigates to a page from search results.
• A standalone interstitial that has to be dismissed before a user can access the main content.

To improve page experience, consider alternative options such as:

• Using banners or small pop-ups that do not obstruct the main content.
• Displaying the interstitial only after a user has been on your page for some time or scrolling down a certain percentage of the page.
• Providing a clear and easy way to close the interstitial, such as a prominent “x” button.

Tip: Always focus on providing a positive user experience and avoid anything that can annoy your site visitors.

Site Architecture

Is your page designed so visitors can easily distinguish the main content from other content on your page?

While there could be different answers to this question, having a clear and intuitive site architecture is crucial for page experience.

This means:

• Using breadcrumbs: these are navigational links that help users understand where they are on your website.
• Including a search function: this can make it easier for users to find specific content on your site.
• Having an organized navigation menu: this should be easy to use and provide access to different sections of your website.

Also, consider using descriptive headings and subheadings to break up content and make it easier for users to scan and find what they are looking for.

Tip: Aim for a flat site structure, meaning that it takes fewer clicks for users to reach any page on your website from the homepage.

How to Check Your Page Experience Report

How do you know if your website meets the page experience criteria?

Google provides a Page Experience report in Google Search Console, which can help you identify any areas for improvement.

This report takes into account the Core Web Vitals and other page experience signals discussed in this article.

To access your Page Experience report click here, or:

1. Log in to Google Search Console.
2. Select your website property (if you have multiple websites).
3. Click on “Page Experience” on the left-hand menu under “Experience”.
4. Here, you will see an overview of your website’s page experience status. You can click on each signal to see details and suggestions for improvement.

Tip: Use this report regularly to make sure your website is providing the best possible user experience and staying in line with Google’s page experience criteria.

Before You Go

Improving UX signals on your site is all about making your visitors happy.

So, what else can you work on?

Now, it’s over to you.

Have you found useful these tips?

Please share your views in the comments below.

And don’t forget to share the article, if you liked it.

Thanks!

Related Reading:

• How to Check Google Ranking: 7 Free SEO Tools [+1 Manual Way]
• WordPress SEO: Checklist to Rank Higher in Search Engines
• Credibility in Writing: 8 Tips to Build Audience Trust
• Google Search Essentials: What You Must Know for Better SEO
• SEO Copywriting: 15 Techniques to Write for Users and Google

The post 6 UX Signals Explained [Page Experience Tips for Better SEO] appeared first on Erik Emanuelli.

While you can manually check your keyword’s position by typing it into the search engine, it can be extremely time-consuming (and inaccurate).

Instead, try using any of these free SEO tools to help you better track your website’s online performance.

1. Google Search Console

Google Search Console (GSC) is a must-have for any site owner (and it’s one of the most popular choices).

Chances are if you are reading this, you already have access to GSC.

If not, then it’s time to register.

First, follow the steps to verify that you own the website by adding a meta tag or uploading an HTML file to your server.

Once verified, you can access valuable information such as search query data, indexing status, and incoming links.

To check your Google ranking, you need to visit the “Performance” section to analyze data like:

• Total clicks: how many clicks your site gets from users in the search results
• Average position: the average ranking of your website in the SERPs
• Impressions: how many times your content has been viewed by users in the search results
• Average CTR: the percentage of impressions that resulted in a click

In addition, if you scroll down the GSC page, you can access further information, divided into six tabs:

• Queries: shows which keywords users are typing in Google to find your website
• Pages: provides a list of your pages with the most clicks and highest average position
• Countries: displays where your audience is located
• Devices: breaks down data by device type (desktop, mobile, or tablet)
• Search Appearance: highlights impressions for different search features like images, videos, or rich results
• Dates: shows the days when visitors land on your site

For each tab, there are present the clicks, impressions, CTR, and position features, to help you better understand what impacts your website traffic.

Moreover, if you click on each keyword, you can get more detailed information about the page’s performance, including its position and a graph showing its changes, with historical data.

But wait, let me tell you something.

There’s a new feature in GSC called Search Console Insights.

Search Console Insights

You can access it by visiting “Overview” in the menu.

It’s still in beta version, but it’s worth your time.

I visit this page often on mobile because I can see, at a glance, how my website is performing.

Did you know there’s a section to track your most popular content?

And it does not end here.

If you scroll down, you can also check your keyword rankings:

Pretty neat, right?

In short, this is a quick way to monitor the most searched (and trending) queries that users are typing in search engines to find your website.

What I like :

Check your Google Ranking with GSC 

2. Ahrefs

Ahrefs is my favorite SEO software suite.

Did you know they offer a free tool that you can use to monitor your Google ranking?

It’s simple to use.

What you need to do is enter the keyword you want to analyze with your website’s URL and the country you are targeting.

Then, click on “Check Rankings,” to view the list of the top 10 search results for that keyword.

The critical detail about this tool is that it is time-consuming, as you can’t check multiple keywords at once.

But hey, it’s free!

On the other hand, if you want to dig deeper and automate your monitoring, you can upgrade to a premium version.

I’m currently on the Lite plan, which gives up to 750 keywords tracking and interesting features such as:

• Position: your current ranking for that keyword
• Change: the difference in positions since the previous day
• Volume: how many times your keyword has been searched on Google over the last month
• KD (Keyword Difficulty): an estimate of how hard it would be to rank for that keyword based on the number of referring domains and their strength
• SERP features: a preview of which search features are displayed for that keyword (e.g., featured snippets, images, or knowledge graphs)

Of course, this is not the only thing you can do with Ahrefs.

The Site Explorer feature is what I like the most, where you can get helpful insights to analyze your website performance.

For example, checking which pages have the most backlinks or analyzing any website’s organic traffic and keyword rankings.

And that’s just one side of the story.

You can also use it to spy on your competitors and steal their content strategies and the keywords that they rank for.

What I like :

Check your Google Ranking with Ahrefs

3. Semrush

Semrush is another well-known platform in the SEO industry that offers multiple tools to help improve your online presence.

One of its features, Position Tracking, allows you to monitor your keyword rankings on Google, even with a free account.

To use this tool, you need to enter your website’s URL and the terms you want to track (up to ten).

Semrush will then provide you with data on your keyword position and visibility, as well as the search volume and keyword difficulty.

Moreover, the tool allows you to track different devices (desktop vs. mobile) and locations, so you can get a more accurate understanding of your website’s performance.

The best part?

You can set up email notifications to receive updates on your keyword positions, saving you time from manually checking them (as well as your overall online visibility).

But wait, there’s more!

You can also use Semrush to identify new organic opportunities, analyze your competitors’ keywords and rankings, and even track backlinks.

What I like :

Check your Google Ranking with Semrush

4. Moz

Together with Ahrefs and Semrush, Moz is among the top three most popular choices for SEO tools.

They developed the domain authority, the score that predicts how likely a website will rank on search engine results pages.

In addition, Moz also offers one of the most authoritative SEO learning centers in the whole industry.

Now, I know what you are thinking.

How can you check your Google ranking with Moz, for free?

The answer is their Keyword Explorer tool.

With a Moz community account (that you can join for free), you can make up to 10 queries a month.

To use it, simply enter your website URL to discover your top-ranking keywords.

You will get a list with position, difficulty, and monthly volume.

If you click on each keyword, you can access specific data such as organic CTR and priority score (a high priority score means higher volume and lower difficulty).

Moreover, you can analyze the SERP and get keyword suggestions.

What I like :

Check your Google Ranking with Moz

5. Dopinger

Dopinger offers a free keyword rank checker tool that allows you to monitor your website’s positions on Google.

All you need to do is enter the URL you want to analyze:

Then, the tool will provide you with data on your rankings, including the position, search volume, and competition.

The best part?

You can use Dopinger’s rank checker without creating an account, and you get several free checks per day!

Moreover, the tool also allows you to export your data into a CSV file for better analysis and tracking (you just need to complete a free registration).

What I like :

Check your Google Ranking with Dopinger

6. Wincher

Wincher is a lesser-known SEO tool, but it offers a fantastic keyword ranking tracking service.

It’s easy to use and has an intuitive interface that allows you to get started right away, without needing too much technical knowledge or experience.

Sign up for free, enter your website URL, and the keywords you want to track (up to five with a free plan).

Wincher will then provide useful information such as your current ranking, the SERP features, estimated traffic, volume, and daily changes.

If you see a lot of green, you are doing great!

You can also check your position by clicking on the “SERP” feature:

In addition, you can access a graph that shows your keyword position history, making it easy to identify any drops or improvements.

Finally, you can set up email alerts to receive notifications when there are significant changes in your keyword rankings.

What I like :

Check your Google Ranking with Wincher

7. Ubersuggest

Initially built for scraping Google Suggest terms, Ubersuggest has evolved under the ownership of Neil Patel, now offering an expanded feature set.

To get started, sign up for free (with your email or Google account).

Then, click on “Dashboard” in the main menu, and add your website (add project), and location to get tons of data on keyword volume, CPC, seasonality, and competition.

You can also use this tool to track your keyword rankings (up to 25, for free).

Moreover, you can access a graph that shows your keyword position history, making it easy to identify any drops or improvements.

And if you want, there’s an option to receive email notifications when there are significant changes in your rankings.

What I like :

Check your Google Ranking with Ubersuggest

8. Google Incognito Mode

Google’s default search results are personalized based on your location, browsing history, and activity.

So, to get a more accurate understanding of where your website stands in Google rankings, it’s essential to check while you’re not logged into any account, which means using an incognito or private browsing window.

This way, you can see the SERP that any regular user would see for a specific keyword, without any bias.

It’s another free method of checking your Google ranking.

To open an incognito window in Google Chrome, click on the three dots in the upper-right corner, and select “New incognito tab” from the menu.

Then, enter your query in the search bar, and hit enter.

Using the Incognito window is a helpful way to get an idea of your search position, as it is not affected by your search history or cookies.

However, keep in mind that factors like location and settings can still influence rankings.

Tip :

Before You Go

These are the SEO tools I use to track my website’s keyword rankings in Google.

But wait! Don’t leave, yet!

To help you monitor your website traffic, don’t miss to read these GA4 best practices:

Now, it’s over to you.

What is your favorite way of checking Google rankings?

Let me know in the comments!

And don’t forget to share the post, if you liked it!

The post How to Check Google Ranking: 7 Free SEO Tools [+1 Manual Way] appeared first on Erik Emanuelli.

As a writer, you want your audience to trust and believe the information you are offering.

Building credibility not only helps establish a strong relationship with your readers but also makes them want more of your content.

Do you want to know how?

Here are eight tips that can help you achieve this goal.

What Is Credibility in Writing?

Credibility refers to the trust and belief your audience has in the information you provide. It’s all about being reliable, relevant, and accurate.

In other words, it is the perception of your readers towards your expertise, knowledge, and honesty.

A credible writer is someone who can offer reliable information that is accurate and unbiased.

And think about it.

If people cite you as a source, it means they trust the information you provide.

Why Is Credibility Important in Writing?

Credibility is important in writing for several reasons.

First, it helps establish trust with your audience.

When your readers trust you, they are more likely to read your work and take the information you provide seriously. This can also lead to them sharing your content with others, which can help increase your reach and impact.

Secondly, credibility gives you authority as a writer.

When you have credibility, people see you as an expert in your field and are more likely to listen to what you have to say. This can open up opportunities for collaborations, guest posts, and other professional relationships that can benefit your business.

Lastly, credibility helps maintain a good reputation.

If your readers trust you and find your content reliable, they are less likely to question your integrity in the future. This can help you build a loyal audience and establish your name as reputable in your industry.

The concept is pretty correlated to the principles of experience, expertise, authoritativeness, and trustworthiness that Google uses to assess content quality.

Examples of Credibility in Writing

To better understand credibility in writing, let’s look at some examples.

Take the news, for instance.

When you read a news article from a reputable source like The New York Times, you are more likely to believe the information presented because the publication has built its name on accuracy and trustworthiness.

On the other hand, if you come across a news article from an unknown source that is not well-known for its credibility, you may question the validity of the information.

Similarly in the SEO industry, websites like Search Engine Journal, Ahrefs, and Moz, which have established their authority in the field, are more likely to be considered credible sources of information compared to a small blog of a newbie.

OK, I know what you’re thinking.

What if I have to evaluate a source that I am not familiar with?

The Community College of Spokane has created the CRAAP system (adapted from the CRAP test developed by Librarian Molly Beestrum, Dominican University).

In each section, there’s a list of questions that help you evaluate whether the source can be considered as trusted.

Similarly, the University of West of Scotland has created an evaluation tool, called “TRAAP” (Timeframe, Relevance, Authority, Accuracy, and Purpose).

As you can note, the concepts and questions are closely related to the ones provided by Google to self-evaluate how to create helpful, reliable, people-first content.

8 Tips to Establish Credibility in Writing

Follow these tips to improve trust and credibility in your writing:

• Show Experience and Knowledge
• Be Honest and Sincere
• Avoid Spelling and Grammar Mistakes
• Reference and Cite Sources
• Be Useful and Relevant
• Provide Updated Information
• Keep Your Promise
• Be Consistent

Let’s look into each in detail.

1. Show Experience and Knowledge

Demonstrate your experience and knowledge in your writing.

You can mention past work, certifications, degrees, or any other relevant achievements. This helps establish you as an expert and builds trust with your audience.

Also, sharing personal stories and experiences can be a powerful way to connect with your audience. By demonstrating firsthand knowledge, you can create a connection. And when your audience can relate to your story, they are more likely to believe in your expertise on the subject.

For example, if you’re writing about content marketing strategies, mention the results you have achieved for clients or any courses you have taken to further enhance your skills.

Based on my experience, if I were writing about guest posting, I could refer to the many publications I have written for, so far:

2. Be Honest and Sincere

Honesty is key to gaining credibility with your audience.

Be open about your intentions and avoid exaggerating or manipulating facts.

Transparency is crucial in building trust, so be sincere in your writing.

If you’re promoting a product or service, don’t oversell it. Instead, share the honest benefits and drawbacks.

Your audience will appreciate your honesty and be more likely to trust your recommendations.

For example, when I talked about page speed and WordPress optimized hosting, I recommended WP Engine, because it is the best service I’ve tried in blogging since 2010.

3. Avoid Spelling and Grammar Mistakes

Spelling and grammar mistakes can significantly affect your credibility.

Not only do they make your writing appear unprofessional, but they can also cause confusion and misinterpretation of information.

Always proofread your work before publishing it or consider using tools like Grammarly to catch any errors.

4. Reference and Cite Sources

Referencing and citing sources is crucial for establishing credibility in your writing.

It shows that you have done your research and are using reliable information to support your arguments.

Always provide proper citations for any data, statistics, or quotes you use in your writing. This not only adds credibility but also avoids any potential legal issues related to plagiarism.

For example, in my post about SEO meta tags, I mention the Ahrefs study stating that 33.4% of the time, Google changes or edits the titles.

5. Be Useful and Relevant

Your writing should provide value to your audience and be relevant to their interests.

If your content is not useful or related to what they are looking for, it can damage your credibility.

Understand your audience’s needs and preferences, and create content that meets those needs. This shows that you are knowledgeable about your audience and are focused on providing valuable information to them.

This is closely related to the concept of topical authority, where your expertise and knowledge on a specific topic are also recognized by search engines, resulting in higher rankings for your content.

6. Provide Updated Information

Outdated information can harm your credibility.

Always make sure to provide the most recent and accurate information in your writing. This shows that you are actively keeping up with industry changes and trends.

For example, if you’re writing about Google guidelines, you should provide the latest version, which is called “Search Essentials“.

7. Keep Your Promise

Your audience trusts you to deliver on your promises, so make sure to keep them.

If you make a claim or promise in your writing, be sure to back it up with evidence and follow through on it.

For example, if at the beginning of an article, you promise to provide a step-by-step guide on a specific topic, make sure to deliver that in your content.

In my post about earned links, I give 3 examples and the exact four steps I used to get links from Moz and Ahrefs:

1. Keyword Research 
2. Online Assets Creation
3. Structured Data
4. Content Promotion

8. Be Consistent

Consistency is key to building trust and credibility with your audience.

Whether it’s in the tone of your writing, the frequency of publishing content, or providing accurate information, consistency is what makes your audience believe in you.

If you are inconsistent in any aspect of your writing, it can raise doubts and questions about your credibility.

Stay true to your brand’s voice and style, and make sure to fact-check all information before publishing.

Before You Go

Do I have your trust now that you have read so far?

If so, you can’t miss to read these related articles:

Now, it’s over to you.

In your opinion, how can you build credibility in writing?

Please share your views in the comments below, thanks!

Related Reading:

• Google Search Operators: 40 Basic and SEO Advanced Commands
• Page Speed and SEO: How to Improve Your Site Loading Time
• Dwell Time in SEO: An In-Depth Guide [Incl. How to Improve It]
• Core Web Vitals: The Comprehensive Guide
• Confirmed Google Ranking Factors: What REALLY Counts for SEO

The post Credibility in Writing: 8 Tips to Build Audience Trust appeared first on Erik Emanuelli.

You don’t pay for them and you don’t ask for them, but they happen naturally as a result of good content and user experience.

So, do you want to know how to earn those links?

Here’s the step-by-step process.

What Are Earned Links?

Earned links, also known as natural or editorial links, are those that come from other websites without any request or incentive.

In other words, they are the digital votes of confidence that signal to search engines the quality of your content and website.

Now, I know what you’re thinking.

How do I know what makes a good link?

According to Google’s John Mueller:

A good link… so I mean the traditional good link is someone who comes across your website and thinks it’s a fantastic website and recommends it to other people with a link.

Earned Links and SEO

Search engines use earned links as one of their ranking factors for determining the importance and relevance of websites.

As a general rule, the more high-quality and natural links your website has, the more likely it is to rank higher in SERPs.

Moreover, if people find that authoritative websites are linking to yours, they are more likely to trust your content and become regular visitors.

Plus, these links do not violate Google’s spam policies.

So, what are the benefits of earned links?

• Increased organic traffic. As your website gains more of these links, it improves its reputation and authority, leading to higher rankings and increased organic visitors.
• Improved brand visibility. When your content is shared through natural links on reputable websites, it exposes your brand to a wider audience, increasing brand recognition and trust.
• Higher conversion rates. Since these backlinks come from websites that are relevant to your niche, they attract more targeted users with a higher chance of converting into customers.

Link Building VS Link Earning

Link building and link earning are two common strategies for acquiring backlinks.

But what is the difference between them?

Link building involves actively reaching out to websites and requesting links, usually through methods like guest blogging, link exchange, or outreach.

On the other hand, link earning focuses on creating high-quality content that naturally attracts backlinks from other site owners.

While both strategies have their own benefits, earned links are generally considered more valuable and sustainable in the long run.

In fact, they are:

• Safe
• Cheaper than paid links
• Better in Google’s eyes

Safe

Earned links are immune to Google penalties since they are natural and not obtained through manipulative techniques.

This means that your website is less likely to be affected by algorithm updates, protecting your marketing efforts.

Cheaper than paid links

Link-building strategies often involve some form of payment, whether it’s time or money spent on guest posts or buying backlinks.

On the other hand, link earning is a more cost-effective approach since the only investment required is in creating valuable content.

Better in Google’s eyes

Over time, Google has become more effective in detecting and penalizing unnatural links.

So, using manipulative techniques to acquire backlinks can do more harm than good for your website’s rankings.

In contrast, earned links show Google that users naturally find value in your content, making them a safer and preferred option.

Examples of Earned Links

Are you wondering what natural links look like?

Here are some examples:

• If you publish a high-quality blog post, it may get shared by other bloggers or cited in their articles, resulting in natural backlinks
• A customer shares your product page on their social media accounts with a link to your website
• A journalist finds your website interesting and decides to reference it in their article, linking back to your content

Based on my experience, here are three of my best-earned links.

Example #1 – MOZ

A Moz author mentioned my “featured snippets” guide and linked back from his article about “A Timeline of Bing and Bard Features“:

Example #2 – Ahrefs

An Ahrefs content writer wrote about “SEO copywriting” and included a link to my “bucket brigades” post suggesting to check for more bucket brigade words.

Example #3 – Search Engine Watch

A Search Engine Watch author listed the nine fundamental content marketing myths and referred to the analysis section of my keyword research guide.

As you can see, these three examples have something in common:

• They are natural links, earned through valuable content
• They come from reputable websites in the same niche as mine, increasing my website’s authority and relevance
• They were not obtained through paid methods or link exchange, making them more valuable in Google’s eyes.

4 Steps to Earn Links Naturally

In its Search Essentials, Google listed the key best practices to improve content’s ranking and appearance on search engines.

Based on its recommendations and on my experience, here is the step-by-step process to earn links naturally:

1. Keyword Research 
2. Online Assets Creation
3. Structured Data
4. Content Promotion

1. Keyword Research

Before creating content, research the keywords to target and go for those with a good search volume and low competition.

Other than covering topics that a few have written about, this will increase the chances of your content ranking well on Google and attracting more organic traffic.

For example, I found the term “SEO without link building” while browsing through the keywords I was ranking for with Ahrefs:

At that time, it was showing a low keyword difficulty (just “8”, which means easy to rank for):

So, I created a great article around it, which made me earn the first position in search results, including being featured in the People Also Ask section:

And the good news?

This content has been linked naturally by BuzzSumo in one of their blog posts (to the “parasite SEO” section):

So, how can you find golden opportunities?

In Ahrefs (even in the free version, with your verified property), visit the organic keywords you are ranking for, filter per difficulty, and browse to find terms you haven’t targeted.

For example, with a quick research, I found the term “one-way link building”:

Or, you may want to analyze your competitors and steal their most profitable keywords.

You need to visit the Ahrefs Site Explorer feature, enter one of your competitors, and check their top pages:

As you can see, in this case, the site I analyzed is getting almost 3000 organic visits just from the keyword “check Google ranking“.

Or, you can visit the organic keywords section, filter by position (from 1 to 5) and order by keyword difficulty (first, the easier to rank for), to quickly find great opportunities like this one (“free blogger outreach tools“):

Pretty straightforward, right?

2. Online Assets Creation

Once you have a good keyword to target, create valuable content around it.

Don’t limit yourself to publishing only articles.

More formats mean more potential links and shares:

• Blog posts: the most popular and shared format to provide value to your audience (organic traffic)
• Infographics: visual tools that make complex data easier to understand and shareable (social media traffic)
• Videos: engaging and easy-to-digest content (video marketing traffic)
• Tools: useful instruments accessible for free or on a paid basis (referral traffic).

In short, diversify your online assets to be linked naturally from different sources, including social media and other bloggers’ websites.

Now, do you want to know a secret?

Google updated its Search Central with the documentation on how to create people-first content:

So, what you want to do is create original content (from your point of view and based on your experience and expertise).

Fully cover the topic and remember to :

1. Include Your Keyword in the Title
2. Include Your Keyword in the URL
3. Optimize Your Title Tag
4. Use Your Keyword In The First 100 Words
5. Write an Optimized Meta Description
6. Use Your Keyword in Sub-Headings
7. Optimize Your Images
8. Do Internal Linking

3. Structured Data

Structured data is an advanced way to organize and markup your content.

You need to add a few lines of code to your HTML (use schema.org), in order to make search engines better understand the page structure and contents.

Or, it’s even easier if you use WordPress (SEO plugins do that for you. I use Yoast).

Also, you can check with Google Search Console the valid items on your site:

But what does structured data have to do with earning links?

This advanced technique enables elements such as ratings, reviews, events, people, and product schema markup.

With the result of increasing the visual appeal of your web page on search results (and organic CTR).

With that, you are more likely to attract users to click on your listings and get traffic (and likely get more links if they like your content).

Structured data can also improve your website’s overall online performance by providing more context to search engines about the content on your page.

In addition, structured data allows for more accurate indexing of your pages, making it easier for search engines to understand the purpose and relevance of each page.

This means that when users search for terms related to your content, they are more likely to see your pages in the search results.

4. Content Promotion

So, now that you have published your content, how do you get noticed by people and earn those coveted editorial links?

The answer is simple: promote your content.

One way to do this is through social media channels. Share your content on platforms like X (the former Twitter), Facebook, LinkedIn, Instagram, Pinterest, and any other channels that are relevant to your industry or target audience.

Another way is to reach out to influencers in your niche and ask them to share your content with their followers. This can be done by mentioning them on social media or through email outreach (you can use any of these templates):

Subject: Hi [Blogger Name], You Just Missed This!

Hi [Blogger Name],
[Your Name] here, of [Your Blog Name].

I would like to thank you for your [Page Title] list:
[Insert URL]

I really love what you are saying [Insert Excerpt].

I thought you might be interested in including [Your Content] in the resource.

[Here Add Something About The Value of Your Content].

I can’t wait to hear back from you.

Best,
[Your Name]

Additionally, you can share your views and best copy to online communities, such as Reddit or Quora, where it may gain traction and be shared by others.

The key is to showcase your content in front of as many people as possible, increasing the chances of it being seen and mentioned by others.

And in case you are wondering, these are my favorite, unusual ways to promote content:

• Convert Content to Twitter Threads
• Get Included in Niche Newsletters
• Create Original Media
• Add Social Share Buttons
• Target Low-Competition Keywords With Traffic Potential
• Optimize for Google Discover
• Leverage Internal Linking
• Use Online Communities
• Repurpose Your Content
• Parasite SEO

Earned Links FAQs

Q: Is there a difference between earned natural links and natural outbound links?

A: Yes, there is a difference. Earned natural links are those that you receive organically from other websites without any solicitation or exchange. These can be gained through creating high-quality, valuable content that people find useful and want to link to.

On the other hand, natural outbound links are those that you include in your own content as references or citations to other sources. These can also be seen as a form of earned links, as they show that you have done your research and are providing valuable information to your readers.

Q: What is the difference between editorial links and manual links?

A: Editorial links are those that are given by websites without any solicitation or exchange, similar to earned natural links. These links are typically given by reputable and high-quality websites, making them more valuable in terms of SEO.

Manual links, on the other hand, are those that are obtained through outreach or payment. These may include guest post links, sponsored content links, or directory listings. While these links can still provide value to your website, they may not hold as much weight in the eyes of search engines as editorial links.

Q: How do I know if a link is earned or paid?

A: In most cases, it can be difficult to tell if a link is truly earned or not. However, there are some signs that may indicate if a link has been paid for, such as the use of exact match anchor text and placement in sponsored content.

Q: How do I measure the success of my earned links?

A: The success of your earned links can be measured through various metrics, such as website traffic, referral traffic, and search engine rankings. You can also use tools like Google Analytics or Ahrefs to track the number of backlinks to your website and the quality of those links (Ahrefs recently introduced the “best links” feature, that marks all the quality links).

Before You Go

Earning a lot of natural links is the dream of any content creator and site owner.

Hopefully, this guide is going to help you get more of these golden backlinks.

And to learn how to create content that people will love, don’t miss to read these guides:

Now, it’s over to you.

How many earned links have you got recently?

Please share your views in the comments below, thanks!

Related Reading:

• Semantic SEO: How to Master It for Better Rankings [Guide]
• Google Knowledge Panel: How It Works and How to Claim Yours
• Learn SEO: All The FREE Resources You Need
• Content Refreshing: How to Win More Traffic and Rankings
• Off-Page SEO: What You Need to Know to Boost Your Site Rankings

The post Earned Links: 3 Examples + 4 Steps to Get Them appeared first on Erik Emanuelli.

So, are you ready to get the most out of the next holidays, events, or seasons?

Here’s everything you need to know about these trending keywords, from what they are to how to find them.

What Are Seasonal Keywords?

Seasonal keywords are search terms that experience a surge in popularity during specific times of the year.

These terms are often related to holidays, events, or seasons and can vary based on location and culture.

For example, “Christmas decorations” would be considered a seasonal keyword since it is more popular during the holiday season.

From this Google Trends chart, you can see that people are searching for this query starting in September, reaching a peak in December.

Using these terms and optimizing your content for them can help attract relevant traffic to your website and potentially increase conversions.

For instance, let’s say you decide to optimize your website for the keyword “Christmas decorations”.

If you start this process in November, you might find yourself a step behind. By that time, people will probably have begun their Christmas shopping, and your competitors may already have in place their content strategy.

However, if you start optimizing in September, you can get a head start on the competition and significantly increase your chances of ranking well for these keywords.

This early optimization allows you to capture the attention of potential customers who are actively searching for Christmas decorations, giving you a competitive edge in the market.

Why Are Seasonal Keywords Important?

There are several compelling reasons why seasonal keywords are important for your marketing strategy:

• Increased Traffic and Sales. By targeting these specific keywords and ranking for them, you can attract many visitors to your website. This spike in traffic can translate into higher sales and conversions, especially during peak seasons or holidays.
• Relevance and Timing. Seasonal keywords are time-sensitive and align with specific events or trends. Identifying when people are actively searching for them and planning your marketing efforts accordingly is crucial. By staying ahead of the curve, you can target your audience when they are most receptive.
• Competitive Advantage. By planning the content creation and optimization well in advance, you gain a competitive edge over your competitors. Starting early allows you to establish a strong presence in search results before others catch up, giving you a better chance of ranking well and attracting more traffic.
• Enhanced SEO Strategy. Incorporating these terms into your marketing strategy makes it more focused and effective. By tailoring your content and optimizing for them, you can better align with user intent and capture relevant visitors. This level of targeting can lead to higher engagement and improved conversions.

It is essential to note that not everyone can benefit from keyword seasonality.

For instance, a company selling winter gear would likely succeed more with these terms than a software development agency.

Seasonal Keywords Examples

The best way to understand the concept is by looking at some examples.

Here are a few popular seasonal categories:

• Holidays: Christmas, New Year’s Eve, Valentine’s Day, Halloween.
• Events: Super Bowl, Black Friday, Cyber Monday.
• Seasons: Spring break, summer vacation, back-to-school season.

Let’s consider New Year’s Eve as the first case.

During December, there is a significant spike in searches for keywords related to New Year’s Eve celebrations, such as “New Year’s Eve party ideas,” “New Year’s Eve dresses,” or “New Year’s Eve events.”

If you plan your content and campaigns around these terms well before the peak season, you can increase your chances of capturing this search traffic and engaging potential customers.

Similarly, the “Back to school” season is another opportunity to target seasonal keywords.

During this time, people are searching for school supplies, backpacks, or clothing. By optimizing your website for these terms in July, you can attract relevant traffic and increase sales during this busy shopping period.

Seasonal Keywords VS Evergreen Keywords

Evergreen keywords are search terms that remain consistent throughout the year and do not experience significant changes in popularity.

The main difference lies in their search volume trends.

While seasonal keywords have a peak season where they experience high search volume, evergreen keywords maintain a consistent search volume throughout the year.

For instance, “on-page SEO” is an evergreen keyword.

While “Black Friday” is a seasonal keyword.

The first one will have a relatively consistent search volume throughout the year, while the second one will see a spike in searches around November.

Understanding this difference is crucial for your SEO strategy, as it can help you determine when to target specific keywords and optimize your content for them.

How to Find Trending Topics and Seasonal Keywords?

You need to have a strategic approach. Here are some tips to help you during the process:

• Identify Events and Holidays Relevant to Your Business
• Use Keyword Research Tools
• Analyze Your Competitors
• Leverage Google Trends

1. Identify Events and Holidays Relevant to Your Business

Start by researching the events, holidays, and seasons that are relevant to your industry.

For example, if you sell gardening supplies, “spring” will likely be a crucial season for your business.

Similarly, if you provide tax preparation services, “tax season” is an event that you should target.

Make a list of these relevant events and holidays, as they will serve as the basis for your seasonal keyword research.

2. Use Keyword Research Tools

There are many tools available that can help you identify trending topics and seasonal keywords.

Some popular options include:

• Google Keyword Planner
• SEMrush
• Ahrefs
• Keyword Surfer

Thanks to all of them, you can input your list of terms to get insights into the search volume trends for related queries.

Google Keyword Planner

To use this tool, start by signing up for a Google Ads account.

Once logged in, go to the Tools section and select Keyword Planner.

Next, click on Discover new keywords.

Enter your list of keywords and select your target location and language.

The tool will then generate a list of related terms, along with their search volume trends.

For example, if you input “New Year’s Eve” the tool will provide you with related ideas such as “Things to do for New Year’s Eve” or “New Year’s Eve parties.”

Semrush

Semrush’s Keyword Magic tool is another great option.

Simply enter a seed keyword, such as “Cyber Monday“, and the tool will generate a list of relevant terms along with the search volume:

As well as related questions:

Ahrefs

Ahrefs’ Keyword Explorer is currently what I’m using for finding everything you need to know about keywords (if you don’t have a paid plan there, you can use their Free Keyword Generator tool).

You can input a seed term, such as “Valentine’s Day:”

You can then analyze tons of data such as keyword difficulty, search volume trends, and traffic potential.

For example, if you click on “Keyword ideas”, you can view related terms, as well as clusters, and SERP features:

 You may want to read this post about how to check Google rankings (6 free SEO tools mentioned).

Keyword Surfer

Keyword Surfer is a free Chrome extension that allows you to get useful data directly from Google Search.

After installing the extension, go to Google and type in your seed term.

The tool will display related keywords with their search volume data:

3. Analyze Your Competitors

Another way to find relevant seasonal keywords is by looking at what your competitors are doing.

Analyze their website content, social media posts, or blog posts to see which topics they are currently targeting. This can give you an idea of the type of terms that you should be focusing on as well.

Here are the practical steps I recommend.

On Google, search for a seed keyword and take note of the first results that appear. These are your main competitors.

For example, if you were targeting the seasonal term “summer vacation“, you could find this website:

Additionally, you can try this search operator (unfortunately, it’s not as accurate as it used to be):

related:yourwebsite.com

Then, fetch the URLs you found to your favorite SEO tool.

For me, it’s Ahrefs, the “Site Explorer” feature.

Simply enter your competitor’s website to analyze it and look for the organic keywords it is ranking for, to get new ideas:

If you filter per KD (keyword difficulty), you can steal its most profitable opportunities:

For example, the keyword “good things about summer” could be both a seasonal-related term but also an evergreen keyword (with a KD of 5, which means an easy-to-rank term).

4. Leverage Google Trends

Google Trends is the most popular choice when looking for trends, or keyword seasonality.

With it, you can find the search volume chart for a specific term over time.

Or, you can compare multiple terms or topics to see which one has more interest from users.

For example, if you want to see which term has more search interest between “Black Friday” or “Cyber Monday”, you can use this tool to get a definitive answer.

Some practical tips for using Google Trends:

• Identify Seasonal Peaks. Use the “Past 5 years” filter and take note of peaks for your industry. These are probably terms that have seasonal relevance, and you should target them.
• Discover New Keywords. Type in a seed term, then scroll down to see related queries. This can give you some ideas for new keywords to target that are related to your industry or niche.
• Compare Terms. Use the “vs.” feature to compare two terms and see which one has more search interest over time. You can also add more terms to compare and get a visual representation of their search volume trends.
• Explore by Location. You can filter your results by location to see if there are any geographical differences in search interest for the terms you are targeting. This can be helpful if you have a local business or are targeting specific regions.

FAQs

Here are some of the most commonly asked questions about seasonal keywords.

Q: How can optimize your content for seasonal keywords?

A: Make sure to include them in your content naturally. This means using them in headings, subheadings, and throughout the body of your text. You can also create specific landing pages or blog posts centered around these keywords (follow this checklist as a reference).

Q: How do I know if a keyword is seasonal?

A: The best way to determine if a keyword is seasonal is by using research tools, such as Google Trends. It will show you the search volume trends for a specific term over time, which can help you identify if it has any seasonal patterns.

Q: What are the best seasonal keywords to target holiday shoppers?

A: Some of the best seasonal keywords to target holiday shoppers include terms related to specific holidays, such as “Christmas gifts” or “Valentine’s Day deals.” You can also target more general terms like “holiday sales” or “gift ideas for [specific holiday].”

Q: Can I use seasonal keywords in my PPC campaigns?

A: Yes, you can use seasonal keywords in your PPC campaigns. Targeting these keywords can be very effective in driving traffic and conversions during peak seasons. Just like with organic SEO, make sure to do thorough keyword research and create targeted ad copy for each seasonal term you are targeting.

Q: How often should I update my content for seasonal keywords?

A: It’s recommended to update your content at least once a year, preferably before the start of a new season. This will ensure that your copy is fresh and relevant for the current season. However, it’s also important to regularly monitor keyword trends and make updates as needed throughout the year if you notice any significant changes in search volume or user behavior.

Q: What are the top Christmas keywords?

A: Some of the top Christmas keywords include “Christmas gifts”, “holiday sales”, “stocking Christmas bags”, and “Christmas decorations.” You can also target more specific terms like “Christmas gift ideas for mom/dad/brother/etc.” or “Christmas deals on [specific product].”

Q: Are seasonal keywords only relevant for e-commerce businesses?

A: No, seasonal keywords can be relevant for any type of business or industry. Even if you don’t sell products directly, you can still use these keywords in your content marketing strategy to increase traffic and engagement during peak seasons. For example, a healthcare brand may target seasonal terms related to flu season, while a travel company may use “summer vacation destinations.”

Q: How to create a seasonal SEO calendar?

A: To create a seasonal SEO calendar, start by identifying the peak seasons for your industry or niche. Then, research and compile a list of relevant keywords to target during each season. Plan out when to update your content, launch new campaigns, and make any necessary changes based on keyword trends.

Before You Go

Now that you know how to find seasonal keywords, it’s time to create a compelling, optimized copy!

Be sure to follow the tips included in these guides:

Now, it’s over to you.

What’s your experience with keyword seasonality?

Please share your experience in the comments below!

Related Reading:

• Keyword Golden Ratio: How to Rank Fast on Google with KGR
• How to Find Content Ideas: 21 Detailed Topic Research Guides
• Google RankBrain: A Complete Guide
• Keyword Cannibalization: How to Identify and Fix It [4 Ways]
• Confirmed Google Ranking Factors: What REALLY Counts for SEO

The post What Are Seasonal Keywords And How to Find Them? appeared first on Erik Emanuelli.

Does it look like a dream come true?

Well, the truth is, it is possible.

So, what exactly is topical authority and how can you build it?

Let’s dive in.

What Is Topical Authority?

Topical authority refers to a website’s expertise and credibility on a specific subject or niche.

It is the level of trust that a search engine assigns to your content on a particular topic.

In other words, having high topical authority means that users and search engines see your content as reliable, informative, and valuable.

You should consider this concept closely related to E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

In fact, as of May 2023, it is confirmed that Google has been using it as a system to identify which experts are providing the most helpful information for a searcher’s news query.

Now, let’s say you want to rank an article about “How to train a dog” on your website.

Of course, having a single post that covers “training a dog” would not be enough to prove you are an expert on this subject.

To build topical authority, you would need to cover everything about “Dogs“, including:

• Dog breeds
• Psychology of dog behavior
• Breed-specific training
• Best foods for dogs
• Health and grooming
• And more.

Having comprehensive and well-researched content on different aspects of your site topic would help establish your expertise and authority in the eyes of search engines.

As a result, you would have a higher chance of ranking for related keywords in your niche.

Why Is Topical Authority Important (For SEO)?

Google’s search engine ranks websites based on semantic associations with relevant topics.

More content on a subject means more relevant internal links, allowing both Google and users to find your content and helping you earn natural backlinks (if you are an expert in your industry, people will naturally mention you).

So, topical authority is crucial for SEO because it directly impacts your content ranking.

This means that the more trusted and knowledgeable you are on a particular subject, the higher your chances of appearing at the top of search engine results pages.

For example, a post about “how to bake a cake” from a food blogger with years of experience in baking would have higher authority compared to a post on the same topic from someone who has never cooked before.

Now, let’s dig a little deeper.

If you search on Google for “best foods for dogs”, you will see a list of websites that specialize in pet care with authority on this subject.

But why this low domain rating site is dominating the SERP with a featured snippet position?

Probably because it has covered anything about that subject, going in-depth about other sub-topics too. On-page SEO, design, and UX are also great. Search intent is matched.

Plus, if you check their “About page“, you will see that other than dog aficionados, the team includes veterinarians as medical directors (which proves expertise and experience).

In short, whatever they are doing, they are doing it well, seeing the results!

How Does Topical Authority Work?

No one knows how it really works.

However, we know that Google prioritizes the most relevant, helpful, and trustworthy pages for search results.

So, how can you establish yourself as an expert in your niche?

You can do this by:

• Consistently crafting informative and valuable content
• Making your writing easy to digest
• Naturally including relevant keywords
• Matching searcher intent by satisfying their needs

We also know that Google prefers publishers who are trustworthy, knowledgeable, and experienced, as evidenced by its algorithm updates and statements.

In short, topical authority helps content creators rank higher in their specific niche by showing Google that they are the go-to source for information on a particular subject.

Below is a brief timeline of the updates that have been prioritizing topical authority:

• 2011: Panda Update

Introduced to demote low-quality and spammy websites, copied content, or sites that are just not very useful.

• 2013: Hummingbird

Google launched a semantic search and the Knowledge Graph to provide users with more relevant results (without paying attention only to keywords and links).

• 2022: Helpful Content Update

The release of this update focused on delivering the most helpful and informative content for users. Google also introduced E-E-A-T (added another “E”, which stands for experience) to its renewed webmaster guidelines (Search Essentials), emphasizing the importance of firsthand experience in content creation.

How to Measure Topical Authority

Spoiler: there’s NOT an official metric for topical authority.

However, there are some ways to measure important changes, such as:

• Google Analytics
• Backlink Analysis
• Keyword Positions

Google Analytics

If you start building authority on a specific topic, an increase in website traffic could indicate success.

Use GA4 to measure traffic.

Go to Reports > Acquisition > Traffic acquisition:

Then, filter for “Organic Search“.

You can also compare by date range:

And check if your efforts are working:

Backlink Analysis

The more authoritative and relevant your content is, the higher your chances of earning backlinks.

People will naturally link to your content when it provides value and expertise.

To measure this, you can use your favorite backlink analysis tool.

Ahrefs, for example, offers several features for verified projects and linking domains, such as tracking SEO metrics like new unique referring domains and backlinks:

If this number is increasing over time, it may be a sign that your content is building authority in its niche.

Keyword Positions

If you are ranking higher for relevant keywords in your niche, this is a strong indication of topical authority.

You can track keyword positions using your favorite tools.

But if you are tight on a budget, you can verify your website with Ahrefs using their keyword tracking feature:

 You may want to read this post about how to check Google rankings (6 free SEO tools mentioned).

5 Steps to Build Topical Authority

Now, how can you become an expert in your niche?

Follow these five steps:

1. Do Keyword Research 
2. Create Pillars and Clusters
3. Write In-Depth, Useful Content
4. Organize Your Site Structure
5. Build Quality Backlinks

1. Do Keyword Research

Start with choosing a seed keyword. This will be the main topic that you want to focus on.

For example, if your website is about cooking, a seed keyword could be “chicken recipes” (it’s clearly focusing on the topic, and it’s not too vague).

The next step is time to expand it into more specific long-tail keywords, such as:

• slow cooker chicken recipes
• easy chicken dinner ideas
• healthy recipes with chicken
• chicken breast recipes
• chicken thigh recipes

Now the question is, how can you find these terms?

There are tons of ways to look for related keywords:

• Google
• Wikipedia
• Reddit
• Forums

But one of my favorite ones is with Keyword Surfer.

It’s an SEO Chrome extension that comes with some cool features, including extracting related terms and showing the monthly search volume for each one.

It also gives the estimated monthly traffic for each domain listed in the search results:

Together with the number of words on the page and how many times the exact keyword is used:

By analyzing three key data points, you can quickly evaluate the level of competition for a particular term. This information will help you make an informed decision on whether it’s worth pursuing it or not.

Another way to measure competition is via the free Keyword Difficulty tool by Ahrefs.

It gives, at a glance, an overview of the top results, including domain rating (DR), number of referring domains, and monthly traffic of each website in the SERP.

2. Create Pillars and Clusters

One of the best ways to build topical authority is by creating content clusters.

This means creating a main pillar page that covers a broader topic and then supporting it with several related cluster pages.

If, for example, you have a website about SEO, your main pillar page could cover “SEO: The Complete Guide“, and your cluster pages could be about different subtopics, such as:

• On-Page SEO
• Off-Page SEO
• Link Building
• Keyword Research

By linking all these pages together and providing high-quality content on each of them, you’ll signal to search engines that you are covering everything about that topic.

3. Write In-Depth, Useful Content

When it comes to building topical authority, quality and depth matter.

Creating thin content or simply regurgitating what other websites are saying won’t help establish your expertise.

Instead, focus on creating long-form content that delves deeply into a topic and provides value to the reader.

This kind of content is more likely to be shared and linked to by others, helping you build authority in your niche.

In fact, according to this SEO statistic, the first pages of search results contain on average 1500 words.

When creating content to establish your topical authority, it’s important to:

• Consider E-E-A-T (share your first-hand experience)
• Cover all the aspects of the topics and subtopics
• Satisfy search intent (e.g., how to optimize for Google Discover, top content marketing hacks, etc.)
• Add internal links to different relevant subject
• Refresh content, if it is outdated
• Use optimized images and videos to make the content more engaging

4. Organize Your Site Structure

Having a well-organized site structure is not only important for user experience but also for search engines to understand the hierarchy and relevance of your content.

Make sure your main topics are easily accessible from your homepage and that you interlink relevant pages within your website.

This will not only help establish topical authority but also improve overall SEO.

Create a sitemap to help search engines crawl your content more efficiently.

Then, remember to help users access your landing page with the right calls to action, such as buttons and forms.

5. Build Quality Backlinks

Last but not least, building quality backlinks is crucial to establish topical authority.

Getting high-quality mentions from authoritative websites signals to search engines that your content is trustworthy and valuable.

But remember, it’s not about quantity, it’s about quality. A few relevant and authoritative backlinks are more beneficial than a large number of low-quality ones.

You can build backlinks through:

• Guest Blogging
• Content Assets
• Unlinked Brand Mentions
• Broken Link Building
• Competitor Link Analysis

If you ask me, guest blogging is my favorite way to expand my audience, and build new connections with content creators and influencers in my industry (not just for earning links).

The consistency of my work led to Google recognizing me as an entity and granting me a knowledge panel.

Topical Authority FAQs

Here are some of the most common questions you should have.

Q: What is the difference between Topical Authority and Domain Authority?

A: Topical authority is a measure of expertise and credibility in a specific topic or niche. It can be achieved through high-quality content, authoritative backlinks, and covering all the angles of a specific subject. Domain authority, on the other hand, is a general measure of how well a website will rank in search engine results pages based on its overall quality and trustworthiness.

Q: How long does it take to establish topical authority?

A: There is no set timeline for establishing topical authority as it depends on various factors such as the competitiveness of your niche, the quality of your content, and the effectiveness of your link-building strategies. However, consistently creating in-depth content can help you establish topical authority over time.

Q: Can I establish topical authority in a crowded niche?

A: Yes, it is possible to establish topical authority in a competitive niche. It requires a strategic approach and consistent effort to create great content that stands out from the competition. Building relationships with other thought leaders and earning authoritative backlinks can also help boost your topical authority.

Q: What is topical relevance?

A: Topical relevance is the degree to which a website or piece of content is related to a specific subject. Search engines use this factor to determine the relevancy and credibility of content when ranking for specific search queries.

Q: How to create a topical map?

A: A topical map is a visual representation of the main subject and subtopics. It can help you organize and structure your content to ensure that all aspects of a specific topic are covered. To create a topical map, start by identifying the main subjects relevant to your niche, then break them down into subtopics and interlink them within your site’s structure. You can also use tools like Google Search Console to analyze the relevancy and performance of your content for different search queries.

Q: What are topical links?

A: Topical links are backlinks from websites that are relevant to your website’s main topics. These types of backlinks carry more weight and can help establish topical authority in a specific niche or industry. They also signal to search engines that your content is valuable and worth ranking for related search queries.

Q: Is topical authority a ranking factor?

A: While topical authority itself is not a ranking factor, it indirectly affects your website’s overall ranking by improving the quality and relevancy of your content. Having high topical authority can lead to more backlinks, higher user engagement, and ultimately better search engine rankings.

Q: What is an example of topical authority?

A: Moz is an example of a website with high topical authority in the SEO industry. It offers authoritative guides and an extensive range of tools that cater to SEO, inbound marketing, link building, and content marketing (including one of the largest SEO communities in the world).

Before You Go

If you want to establish topical authority and rank high in your niche, keep in mind that it takes time and effort.

And remember:

To help you write the best copy, consider reading these guides:

Now, it’s over to you.

What is your take?

Are you focusing on building topical authority on your website?

Please share your views in the comments below, thanks!

Related Reading:

• Google Search Operators: 40 Basic and SEO Advanced Commands
• Page Speed and SEO: How to Improve Your Site Loading Time
• Dwell Time in SEO: An In-Depth Guide [Incl. How to Improve It]
• Core Web Vitals: The Comprehensive Guide
• Confirmed Google Ranking Factors: What REALLY Counts for SEO

The post Topical Authority: How to Rank High In Your Niche [5 Steps] appeared first on Erik Emanuelli.

If so, you are in the right place.

This post is packed with creative and unique ways to spread the word about your content.

Convert Content to Twitter Threads

Social media algorithms do not like links.

It’s no secret that they want users to stay on their platforms.

And Twitter is no exception.

Since the rebranding to “X”, Musk has been working on renovating the marketing strategy and rewarding users.

In fact, it now pays up to 97% of the revenue earned from the content they create.

So, instead of just sharing your post link, why don’t you try converting your blogs into Twitter threads?

You are basically offering value, instead of begging for a visit to your website.

And you can always link to your content in the comments or in the end like I did here:

Craaaazy detailed SEO checklist!!

Make sure you bookmark this https://t.co/dEE09kKwrw

— Morris Grand (@themorrisgrand) June 22, 2023

Get Included in Niche Newsletters

How about having your content promoted by other people in your niche?

There are plenty of prominent newsletters that can help you to get exposed to thousands of potential new readers.

For example, my content has been included several times in the daily recap by Search Engine Roundtable.

In this case, my “content marketing hacks” post:

And it has generated a good amount of targeted visitors interested in this topic.

As you can see from this GA4 report:

My content has been picked up organically, but you can always try to reach out to the editors and ask for inclusion in their newsletter.

If you think it is a good fit, give them a heads-up that you have something interesting to share.

Create Original Media

A lot of content today is text-based, which can make it hard for it to stand out.

So, why not create original media such as infographics, illustrations, and videos?

Not only do these forms of content have a better chance of going viral but they also engage readers far longer than text does.

In fact, did you know that websites that have a longer “time on site” generally rank higher on Google?

This SEO statistic comes from Backlinko research that found sites on the first page of Google search results typically have an average time on site of 2.5 minutes.

In a few words, you want users to consume your content as much as possible.

For example, my visual explanation of the orphan page concept has been shared several times and earned a lot of natural mentions around the web:

Add Social Share Buttons

If your audience finds something valuable on your site, you want to give them the opportunity to share it, right?

That’s why adding social share buttons to your pages is a must.

You can easily do it with plugins like Social Warfare (my affiliate link), which I personally use on this blog.

It looks neat, and lets you customize the buttons, or add additional networks (like Whatsapp, and a lot more):

Of course, it also counts the total shares.

For example, my on-page SEO post generated more than 3k shares:

Target Low-Competition Keywords With Traffic Potential

Many bloggers usually go after high-traffic and highly competitive keywords.

But, instead of competing with big names in your niche, why not focus on low-competition keywords?

For instance, I’ve been targeting this term: “Bucket brigades in copywriting” and created this guide that ranks in the top 3 on Google for several keyword variations, such as “bucket brigades list“, or “bucket brigade words“.

And since I earned this featured snippet:

The post has been mentioned naturally in places like the Ahrefs blog.

Now, you must be wondering, how can I find these untapped gems for content creation?

There are several tools you can use, like Semrush, or Keyword Surfer, which gives you a list of keyword suggestions after typing a query in Google:

Personally, I like to go over my competitors to check their blog posts, for new topic ideas.

To speed up things, I simply visit their sitemap, which can usually be found by adding “sitemap.xml” to the domain name, like:

This way, you can quickly scan for the blog URLs, analyzing the keyword used in the slug.

Optimize for Google Discover

With more than 800 million users, Google Discover can give your content a visibility boost!

To do that, start by adding featured images to your blog posts.

These should be eye-catching and relevant to what you are writing about.

As suggested in Google Search Central, it should be at least 1200 px wide format:

Then, focus on evergreen, or trendy topics.

You can use Google Trends to find ideas for your next piece of content.

Also, make sure to optimize your format for mobile screens, as Discover is just used by users on smartphones or tablets.

Now, do you want to know a secret?

Discover cannot be directly activated in Search Console.

Content must appear in Discover results and meet policies to be indexed by Google for data collection.

After this, you can use Search Console reports to measure performance.

Tip: based on my experience, you can highly increase the chances of getting included in Discover if you work on your site E-E-A-T and topical authority.

Leverage Internal Linking

Most bloggers underestimate the power of internal linking.

It helps to pass link juice from one page to another and can improve rankings for important pages, like your money posts.

Additionally, it sends targeted users to specific articles from related content.

So, if you need a little boost to your new article, why don’t you link to it from a page on your website that is already ranking well with good organic traffic?

It’s easy. And it does not cost you anything.

Plus, as Gary Illyes from Google mentioned in his Reddit AMA, you can abuse anchor texts as much as you want!

In other words, there’s no penalty from Google for over-optimizing internal links.

So, for example, if you are writing about content promotion strategies, you can create a link from your previous post about “content marketing hacks” with the anchor text “content promotion”.

Use Online Communities

Content communities are an amazing place to get more eyeballs on your work.

For instance, I use to be a regular contributor on Quora and as a result, my answers have been seen by over 100k people.

This has led to several new readers for this blog, who are highly interested in the site topics.

So, how does it work?

Simply enter a keyword in the search bar, like “content promotion“:

And you will find a list of questions people are making that you can answer with your knowledge.

You can also join Facebook groups or subreddits related to your niche and promote your content there.

Just remember, communities are a place to interact with other members, not to just post links to your blog.

No one likes that guy!

Repurpose Your Content

Content repurposing is one of the most effective content promotion techniques.

It allows you to reach new audiences with existing material while saving time and budget.

For example, if you have a blog post about “keyword research”, you can turn it into a podcast episode.

Or, if you have an account on Medium, you can republish the same post there.

You can also break a single blog piece into chunks and use it as social media updates or create an infographic that explains the concept in an easier way.

So, why not take advantage of this and reach more people with your content?

After all, if something works for you already, it’s a super easy way to generate more leads and conversions.

Parasite SEO

Parasite SEO is a technique very similar to guest posting but with one difference: you guest post on the same website that is already ranking for your targeted keyword.

For example, if you want to rank for “content marketing hacks”, you may want to write a post about it on an existing high-authority blog with similar topics.

Now, if you check the SERP for those terms:

You will notice my post on AllBusiness:

This technique works because you take advantage of the website’s domain authority instead of building it from scratch.

And, if you play your cards right, you can get a huge visibility boost.

Just make sure to provide awesome content that matches the existing standards of the site you are writing for and gives readers an exceptional experience.

Before You Go

Content promotion is more than just posting a link on social media.

You need to find the right channels to get your message out and I hope this article has given you some new interesting ideas.

But wait! There’s one more thing you should think about.

If you want to get the most out of all the efforts you put into your content strategy, make sure to use a tracking tool.

And the new Google Analytics is perfect for that.

Now, let me ask you this.

Which of these strategies will you use to promote your content?

Please share your thoughts in the comments.

I’d love to hear from you!

Related Reading:

• Page Speed and SEO: How to Improve Your Site Loading Time
• Website Architecture: 9 Simple Strategies to Improve Your Site Structure
• Google RankBrain: A Complete Guide
• Image SEO: How to Optimize Images For Search Engines
• Confirmed Google Ranking Factors: What REALLY Counts for SEO

The post 10 Unusual Content Promotion Strategies to Boost Traffic appeared first on Erik Emanuelli.

Are you ready to get the most out of the new Google Analytics 4?

This guide will tell you everything you need to know about GA4 for SEO purposes.

What is GA4?

Google Analytics 4 (GA4) is the latest version of Google’s analytics platform that focuses on helping organizations better understand their customers and audience.

Starting July 1st, 2023, it has replaced Universal Analytics (which was released in 2013).

GA4 introduces a variety of new features, such as machine learning and predictive analytics, which makes it easier to measure and analyze user behavior on your website.

Differences Between UA and GA4

There are some key differences between Universal Analytics (UA) and GA4.

Monitor Without Cookies

Internet cookies have been in use since the early days of the internet and allow websites to keep track of your actions, even when you move to a different webpage.

With the implementation of laws like GDPR, users can now disable cookies.

To adapt to this change, Google developed GA4 which can function both with and without cookies. This allows you to monitor a user’s actions even if cookies are turned off.

Automated Tracking

GA4 also automates tracking by using machine learning to automatically detect events, like pageviews and download clicks.

It will also be able to detect when visitors are spending more or less time on a page, allowing you to better understand user behavior.

This automated tracking reduces the manual work required in setting up and managing analytics reports.

Make the Switch to Google Analytics 4

Making the switch from UA to GA4 is simpler than you might think.

Google has provided a tool that gives you a seamless transition, allowing you to migrate all your existing analytics data over to GA4.

The service also provides instructions on how to set up the new analytics platform and how best to measure user behavior on your website.

To get started, simply visit this page.

How to Measure SEO on GA4

GA4 provides a wealth of analytical tools, but knowing how to utilize the data is key.

Ultimately, prioritizing search engine optimization for your website and content should be your main goal.

With Google Analytics 4, evaluating the effectiveness of your SEO marketing strategy becomes easy.

From gaining valuable insights to understanding the impact of your organic tactics, it allows you to adjust the approach and keep the current momentum.

Discover the steps for measuring SEO performance through GA4:

• Google Search Console Synchronization
• Landing Page Views
• Organic Queries

Google Search Console Synchronization

To integrate GSC to GA4, go to “Admin“, then click on “Search Console Links” (it’s under the “Product links”, in the “Property column”).

The next step is to click on “Link“:

Choose the related account, then select “Confirm“:

Next, select web stream, review and submit:

After completing the setup, you will have access to these two important reports:

• Landing Page Views
• Organic Queries

Landing Page Views

You can find information under “Life cycle“->”Engagement“->”Landing page“:

This report provides an overview of how users are interacting with your content after arriving from organic search results.

It shows the number of times users landed on each page of your website and can be used to gauge the effectiveness of your site’s SEO.

For instance, if a specific page has a high number of views, it indicates that the content is well-optimized for search engines and is attracting a healthy amount of organic traffic.

On the other hand, if a page has low landing page views, it may suggest a need for improvements in aspects such as on-page optimization, keyword research, or user intent.

To find this information, simply filter the number in the “Sessions” tab:

Organic Queries

The organic query data can be found under the “Acquisition“->”Overview” section in GA4.

You can also simply use the search function, as you can see in this screenshot:

This report displays the search queries that led users to your site from Google’s search results.

It provides valuable insights about what keywords and phrases users are typing into Google when they find your site.

This data can be used to refine your keyword strategy, helping you focus on the terms that are likely to bring the most traffic to your content.

By understanding what potential customers are searching for, you can better tailor your content to meet their needs and improve your site’s SEO performance.

Best Reports on GA4 for SEO

Did you know that 53% of all trackable web traffic comes from organic search?

This SEO statistic comes from a Brightedge report and shows that it’s essential to optimize your content for search engines and track your results over time.

GA4 provides a variety of reports that can significantly aid in SEO optimization.

Let’s explore some of the best ones:

• Total Traffic (from different sources)
• Total Organic Traffic (from all search engines)
• Referral Traffic (measure external marketing efforts)
• Comparing Traffic Growth (different periods)
• Demographic Details (discover where users are coming from)

Total Traffic

Understanding where your traffic is coming from is key to evaluating your content marketing efforts.

This report offers a comprehensive view of all the traffic your site is receiving.

It breaks down the data source-wise, indicating the number of visitors coming from organic search, direct entries, social media platforms, email campaigns, or referral sites.

To get it, just visit “Life cycle”->”Traffic acquisition”->”Session source/medium”:

Total Organic Traffic

Total organic traffic is one of the most critical SEO metrics, providing insights into the number of visitors coming to your site through search engine results pages, excluding paid advertisements.

This data gives you an understanding of how effectively your efforts are driving traffic to your site.

To access this information, proceed the same as before by navigating to “Life cycle”->” Traffic acquisition”->”Session source/medium”.

Then, filter out non-organic traffic by typing ‘organic’ in the search bar.

View user, session, and conversion stats from various search engines in the table.

You may want to read this post about how to check Google rankings (6 free SEO tools mentioned).

Referral Traffic

Referral traffic is a valuable indicator of the success of your external marketing efforts, including guest blogging, digital PR, and link-building strategies.

It quantifies the number of users who arrive at your site via links on other websites, social media platforms, email campaigns, and forums.

Within GA4, you can access this data by navigating to “Life cycle”->”Traffic acquisition”->”Session source/medium” and filtering for “Referral” traffic.

By examining the sources of your referral traffic, you can identify which external efforts are yielding the best results and where there may be opportunities to further increase your site’s visibility.

Comparing Traffic Growth

Based on the above reports, you can start establishing a comparison of traffic growth over different periods. This analysis can inform you about the effectiveness of your SEO strategies and initiatives.

To do this, choose the “Compare” option under “Date Range“.

Adjust the date range to suit your analysis period (e.g., last month vs. this month, last quarter vs. this quarter, etc.).

This comparison provides an in-depth look at your site’s growth, enabling you to better understand trends and make informed decisions about your SEO strategy.

Remember, consistent growth in organic traffic indicates the success of your SEO efforts, whereas a decline may suggest the need for a strategy revamp or adjustments.

Demographic Details

Understanding your audience’s demographic information can significantly improve your content strategy.

GA4 provides a report that gives insight into your users’ geographical location and age group.

This information can help you understand who your content is reaching and guide your future content creation and marketing efforts.

To access this data, navigate to “User”->”Demographics details”:

Remember, tailoring your content to your audience’s specific needs and interests can significantly enhance engagement and traffic to your site.

You may also want to apply filters to view organic traffic from various countries.

To achieve this, follow these steps:

1. Click on “Add filter”
2. Include “Session source/medium”
3. Select “Organic” in Dimension values
4. Finally, hit the “Apply” button.

Here you can analyze exactly how many visitors are coming via organic traffic from each country.

Google Analytics 4 FAQs

Q: What is Universal Analytics 360?

A: Universal Analytics 360 is a premium version of Google Universal Analytics. This enterprise-level product offers more advanced features compared to the standard edition. These features include higher data limits, more custom variables, data-driven attribution, and advanced support options. It’s designed for big businesses that require a more in-depth understanding of their web traffic and customer behavior. It is scheduled to stop sending data in July 2024.

Q: Where can I find official documentation for Google Analytics 4?

A: Official documentation for Google Analytics 4 can be found on Google’s support website. This comprehensive resource provides in-depth information about the features and capabilities of GA4, including instructions for setting up and customizing your analytics, interpreting reports, and understanding the data you collect. In addition, the support site offers troubleshooting tips and answers to frequently asked questions.

Q: Is Google Analytics 4 certification worth it?

A: Earning a Google Analytics 4 certification certainly carries its benefits. It validates your proficiency in the platform, enhances your credibility in the digital marketing space, and could potentially boost your career opportunities. More importantly, going through the certification process provides you with in-depth knowledge and understanding of the GA4 platform, helping you effectively leverage its features and tools in your SEO and marketing strategies.

Q: Is Google Analytics 4 real-time?

A: Yes, Google Analytics 4 offers real-time reporting, providing insights into what is happening on your site at any given moment. This feature allows you to track and evaluate the immediate impact of your marketing campaigns or website changes. To access real-time data, navigate to “Realtime” in the left-hand menu of your GA4 property. Here, you can view information about your active users, their locations, the platforms they are using, and the events they are triggering.

Before You Go

At this time, you should have learned (hopefully) something new about Google Analytics 4.

But wait!

Don’t miss reading about other Google services, like:

Now, it’s over to you.

What’s your experience with GA4?

Please share your views in the comments below, thanks!

Related Reading:

• Page Speed and SEO: How to Improve Your Site Loading Time
• Website Architecture: 9 Simple Strategies to Improve Your Site Structure
• Google RankBrain: A Complete Guide
• Image SEO: How to Optimize Images For Search Engines
• Confirmed Google Ranking Factors: What Counts for SEO

The post GA4 for SEO: Google Analytics Best Practices and Reports appeared first on Erik Emanuelli.

Then, you’ve come to the right place!

SEO is still as important as ever in achieving high website rankings and increased online visibility.

And here you can find the up-to-date SEO stats for 2023, curated and categorized.

Top SEO Statistics

These are the most important statistics about search engines and SEO from industry studies, surveys, reports, or statements from Google.

1) As of March 2023, Google holds 93.12% of the market share worldwide (StatCounter)

While Google has the monopoly, Bing is the second most-used search engine with a market share of 2.77%. Yandex holds 1.15%, Yahoo 1.11%, DuckDuckGo 0.51%, and Baidu just 0.49%.

2) 53% of all trackable web traffic comes from organic search (Brightedge)

According to Brightedge, the main channel for trackable traffic in the entire internet continues to be organic search, as it remains dominant in this aspect.

3) Google Images is the second-largest search engine (Sparktoro)

Most people consider YouTube the second search engine behind Google.

However, according to Sparktoro’s research, Google Images takes the second spot, with YouTube third, followed by Yahoo, Bing, Amazon, and Facebook.

4) The first position in Google rankings gets 39.6% of all clicks (FirstPageSage)

The proof is in the numbers.

The first position in Google rankings tends to get the majority of all clicks, with the percentage increasing depending on the queries (when a featured snippet is present, it generates a stunning 43.7%).

5) 90.63% of all web pages get no search traffic from Google (Ahrefs)

Based on a study of over one billion pages in Ahrefs’ Content Explorer index, only 9.37% of all pages receive any organic traffic from Google.

6) 49% of marketers claim that organic search offers the highest ROI among all marketing channels (Search Engine Journal)

According to Search Engine Journal, organic search is king when it comes to ROI. The second place goes to paid search with 19%. Then, social media with 18%, and email with 14%.

7) On average, the first page of Google search results contains 1,447 words (Backlinko)

The research by Backlinko discovered that the average content length on page 1 of Google search results is 1447 words, with some of them having over 3000 words. Longer content often reaches better rankings, as it’s more comprehensive, providing a better user experience.

8) The top 10 ranking pages are 2+ years old (Ahrefs)

Ahrefs’ study of 2 million random keywords found that the first page in the search results is almost 3 years old (on average).

9) Google’s Andrey Lipattsev stated that content, links, and RankBrain are the top three ranking factors (Search Engine Watch)

In a Q&A by WebPromo and Search Engine Watch, Andrey Lipattsev, Search Quality Senior Strategist at Google, said that content, links, and RankBrain are Google’s top ranking factors.

The order in which they appear is mostly unknown, but I believe that content comes in the first place.

10) Before making a purchase decision, 53% of US consumers use search engines to research products (Think With Google)

Think With Google’s numbers show that search engine use for product research is still strong, with 53% of US shoppers using them before making purchase decisions.

How Many Searches on Google Per Day?

According to Internet Live Stats and Wordometers (2023 data), Google processes over 100,000 search queries every second.

This amounts to 9 billion searches per day and an estimated 3.5 trillion searches per year worldwide!

If you want to use specific numbers, keep in mind that Google has not shared their data recently. The estimates available online are the most current.

How Many Times Does an Average Person Use Google Per Day?

Of course, it depends on the individual. Some people may use Google only once a day, while others might use it multiple times throughout the day.

But according to a survey by Moz, most people (77%) use Google several times per day, with an average of 3-4 searches per person.

How Many Pages Are on the Web and Google?

It is estimated that there are approximately 3.89 billion websites in the world currently (June 2023).

As of 2023, Google Search has indexed 64 billion unique web pages.

Ten years ago, Google had 30 billion pages in its index and was crawling 100 billion pages per month, some of which were crawled more frequently than others.

How Many Visits Does Google Get Per Month?

Google is the most visited website on the internet.

According to data from SimilarWeb, Google receives around 88 billion visits a month.

This comes from Google Search, but also from other services like Google Maps, Gmail, Google News, and Google Shopping.

Ranking Statistics

These statistics about ranking on Google are going to surprise you!

11) Only 49% of the time, the page that ranks the highest receives the majority of search traffic (Ahrefs)

The study shows that ranking number one is overrated.

The lesson here is that you should stop aiming “just” at ranking #1, but work on getting relevant search traffic.

12) Within the first year of publication, only 5.7% of pages will be able to rank among the top 10 search results (Ahrefs)

Ahrefs’ research also revealed that it takes time to rank for competitive keywords.

Only 5.7% of all pages can make it into the top 10 search results within a year of publication.

13) There are more than 200 factors in Google’s algorithm that determine the ranking of websites (Backlinko)

Based on the Backlinko popular article, there are more than 200 ranking factors in Google’s algorithm.

These include things such as page speed, user experience, content quality, and link building.

14) 33.4% of the time, Google changes or edits the title tags (Ahrefs)

Ahrefs’ research showed that out of almost 1 million pages in the study, Google used the original title tags 66,6% of the time.

This percentage is quite different than the 87% usage claimed by Google.

15) High-authority websites are more likely to have a higher ranking on Google’s search results (Backlinko)

The research by Backlinko stated that websites with higher authority (measured using Ahrefs domain rating) tend to have a better ranking in the search results.

16) A quarter (25.02%) of the top-ranking pages do not contain a meta description (Ahrefs)

It may seem obvious, but writing compelling meta descriptions help to increase your organic CTR.

And it’s better to have one, than nothing!

17) Pages with a greater number of backlinks tend to have a higher rank as compared to the ones with fewer backlinks (Backlinko)

And even this statistic seems quite predictable. The interesting data is that, according to the Backlinko-BuzzSumo analysis out of 912 million blog posts, 94% of them do not have any backlinks.

18) Google rewrites meta descriptions 62.78% of the time (Ahrefs)

Ahrefs’ study showed that Big G rewrites meta descriptions 62.78% of the time.

Google states:

Google uses a number of different sources to automatically determine the appropriate snippet, including descriptive information in the meta description tag for each page. We may also use information found on the page, or create rich results based on markup and content on the page.

19) Using shorter URLs may result in slightly better rankings (Backlinko)

Backlinko’s research revealed that a shorter URL slightly outperforms longer URLs in terms of rankings.

Google suggests writing simple and “not extremely” long URLs.

20) On average, the top-ranking pages usually rank in the top 10 results for around 1,000 other relevant keywords (Ahrefs)

Ahrefs research revealed that if you can rank well for one keyword, chances are you will get good visibility on many other related searches as well.

Lesson: aim for semantic SEO and topic clusters.

21) Websites that have a longer “time on site” generally rank higher on Google (Backlinko)

Based on the study by Backlinko, on average, a website that appears on the first page of Google search results has a time on site of 2.5 minutes (at the moment, mine is around 2.05 minutes).

Google considers user experience signals such as dwell time, bounce rate, and organic CTR to rank content in the SERPs.

Backlink Statistics

Backlinks are one of the main ranking factors in SEO and have been for a long time.

Here are some important link-related stats.

22) On average, the price for purchasing a link is $361.44 (Ahrefs)

Remember that Google is against purchasing or selling links (review the Search Essentials here).

Lesson learned: don’t buy links, earn them!

23) 89.1% of link builders think that nofollow links have an impact on search rankings (AuthorityHacker)

The study by Authority Hacker surveyed over 700 link builders, and the majority of them think that nofollow links have some influence on search rankings.

Google stated that all the link attributes (nofollow, sponsored, or UGC) are used as hints to help them better understand how web pages are interlinked and which links to consider in their system.

24) More than 66% of pages have zero backlinks (Ahrefs)

Is it possible to do SEO without link building?

In some cases, yes.

Discover how in this guide.

25) On average, long-form articles receive 77.2% more links than shorter content (Backlinko)

For example, my keyword research guide (a 3800 words post) gained in one year around 350 backlinks.

26) On average, top-ranking pages get 10 new dofollow links per month (Ahrefs)

It’s called the “vicious circle of SEO“. The theory suggests that top-ranking pages tend to receive more links because people are more likely to link to them.

This leads to a faster accumulation of links compared to other pages on the same topic (that ranks lower in search engine results).

27) Blogging helps companies get 97% more backlinks.

Since 2013, it has been a widespread belief that business sites with blogs get 97% more backlinks.

It may sound obvious, but the more content, the higher the opportunities to acquire new links (and new visitors, or leads).

This confirms the power of blogging in building your website’s domain authority.

28) On average, it takes 3.1 months to see how links affect search rankings (AuthorityHacker)

Link building is an ongoing process, and you need to be patient until you start seeing the results.

Since each website is different, it can take a few weeks or months before Google starts taking into account your backlinks in their algorithm.

Key takeaway: focus on quality, not quantity.

Keyword Statistics

Finding easy-to-rank terms have been my favorite SEO strategy to grow niche blogs!

So, let’s see some interesting keyword-related statistics.

29) Almost 95% of keywords have a volume of 10 monthly searches or less (Ahrefs)

Based on Ahrefs U.S. database, 3.8 billion terms get ten monthly searches or fewer.

This means there are still tons of untapped long-tail gems to take advantage of!

30) 8% of search queries are formulated as questions (Moz)

Moz’s research revealed that 8% of all queries contain words such as “what,” “why,” or “how.”

This information is crucial for optimizing content and creating FAQ sections.

31) 50% of the search queries consist of four or more words (Wordstream)

Lesson: focus on writing comprehensive content that covers questions in detail, as well as targeting related terms to increase your chances of ranking more keywords.

32) 15% of all Google searches have never been searched before (Google)

Fun fact: 15% of all Google searches have never been searched before.

— Google (@Google) February 15, 2022

It means there is still a great opportunity to target long-tail keywords!

Lesson: constantly monitor your search engine performance for untapped opportunities.

33) Over 46% of clicks on Google Search Console are hidden terms (Ahrefs)

Now you might be wondering, why?

Well, Google stated:

To protect user privacy, the Performance report doesn’t show all data. For example, we might not track some queries that are made a very small number of times or those that contain personal or sensitive information.

What Are the Top 10 Google Searches In The US?

Source: ExplodingTopics (June 2023)

SEO Industry Statistics

What is the average cost of SEO services provided by professionals?

Do you have prices that are above or below the average?

Let’s analyze the statistics.

34) Less than $5000 is the monthly amount that most businesses spend on SEO (Sparktoro)

According to the report released by Sparktoro, only 10% of companies invest more than $10,000 on SEO each month.

35) The average SEO annual salary is around $60k/year (Backlinko)

This doesn’t mean that each SEO professional makes this amount of money. It depends on the company, experience, and location.

36) $75–$100 per hour is the most popular pricing for SEOs (Ahrefs)

The numbers vary depending on the location, experience, and type of service.

For example, the rate jumps to $120/hour when the SEOs have been working in the industry for more than 10 years.

37) Global SEO market is expected to reach $122.11 billion by 2028 (Researchandmarkets)

This number is expected to grow despite the current economic situation.

That’s almost double compared to 2020 (when it was $65.25 billion).

38) The top three SEO tools that small businesses use are Google Analytics, Google Search Console, and Answer the Public (Search Engine Journal)

In the third position, there’s also SEOquake, ScreamingFrog, and Majestic.

39) From $2,501 to $5,000 is the most popular per-project SEO pricing tier (Ahrefs)

While 50.6% charge $2,000 or less.

Search Engine Statistics

Search engines are constantly changing their algorithms and introducing new features to keep up with user expectations.

It’s necessary to stay updated with these changes, so let’s see the current trends.

40) About 12.3% of all search queries include a featured snippet (Ahrefs)

During the research, Ahrefs discovered that out of the approximately 112 million keywords in its US database, nearly 14 million had featured snippets in their search engine results page.

41) 34% of search results end with no clicks at all (Moz)

No-click searches, also known as zero-click searches, refer to queries that have all the answers in SERPs.

This means that even though these pages appear in the results, they don’t get any clicks.

42) Top three positions in Google search results get 66.34% of all clicks (Advancedwebranking)

How many times do you scroll the search results to click deep down?

Almost never?

Well, it looks like you are in good company because just the first result gets almost all the clicks, with an organic CTR of 43,43%!

43) Knowledge panels show up in 38% of search results (Moz)

Knowledge panels provide users with additional information on topics, such as places, organizations, and people.

Although they are becoming really popular, people find the information they need, without clicking much on them.

44) 39% of purchasers are influenced by a relevant search (ThinkWithGoogle)

Search engines play an important role in shopping decisions.

Google’s research found that 39% of shoppers look for relevant search results before making a purchase.

45) The top three domains in search results have an average bounce rate of 49% (Semrush)

This means you need to make everything you can to satisfy search intent and improve your bounce rate.

46) More than 99% of featured snippets on Google are already ranked between positions 1 to 10 (Ahrefs)

This means that if you want your content to be featured in a snippet, you need to make sure it ranks in the top 10 first.

47) Google queries that result in pogo-sticking are the 8% (Moz)

Pogo-sticking is the term used to describe when a user clicks on a search result, quickly returns to the SERPs, and then clicks on another one.

You don’t want to be one of them. Instead, work to satisfy search intent!

Local SEO Statistics

Local SEO is becoming more important every day as people are searching online for local businesses.

Let’s see what the data says about it.

49) 30% of all mobile searches are related to location (ThinkWithGoogle)

This means that if you are running a local business, optimizing your content for local searches should be one of your top priorities.

50) 69% of people read online reviews for local businesses (Brightlocal)

Online reviews have become an important part of the shopping process.

If you want your business to stand out, make sure it has plenty of positive testimonials.

51) 76% of people who search on their smartphones for something nearby, visit a business within a day (ThinkWithGoogle)

And 28% of those searches for something nearby result in a purchase.

52) In 2022, 87% of people used Google to research local businesses (Brightlocal)

And this is up from 81% in 2021.

These numbers show how important it is to submit your information to GoogleMyBusiness.

53) People are shopping across Google more than a billion times a day (ThinkWithGoogle)

This comes from the retail marketing guide, posted by Google in March 2022.

54) 48% of consumers say they get inspiration for purchases when they are online (Google)

To gather information on what to buy, people find inspiration on YouTube, browse images, or scroll through Google Discover.

55) 46% of consumers consider online business reviews as trustworthy as personal recommendations of friends or family (Brightlocal)

This data comes from a survey of 2022 (it was 49% in 2021).

56) Searches for “open now near me” have grown globally by over 400% YOY (ThinkWithGoogle)

People want to find what’s available nearby and as fast as possible.

This is why it’s important to make sure your business hours are up-to-date on all of your online listings.

Video SEO Statistics

Video marketing is becoming increasingly important, as more and more people are using YouTube for research purposes.

Let’s take a look at some of the current stats on video SEO.

57) Videos on the first page of YouTube results are around 15 minutes long (Backlinko)

On average, the first result of YouTube is a video of around 17 minutes in length.

58) Videos with many comments tend to rank higher on YouTube (Backlinko)

In general, videos with major engagement rank better. Good signals are the number of likes, shares, view counts, and the number of comments generated.

59) Among the user surveyed, 89% agree that YouTube creators give the best information about products and brands (ThinkWithGoogle)

Other than Google searches, a lot of people look for information on YouTube before making a purchase.

60) The first 10/15 seconds are critical for a video’s success on YouTube (Ahrefs)

In addition to the overall video length, viewers tend to watch only the first few seconds before deciding whether or not they will keep watching it.

Make sure to grab their attention quickly!

61) More than 55% of shoppers say they used online video while actually shopping in a store (Google)

This shows that people are researching products even while in-store, which means that you should optimize your videos for local searches too.

Mobile SEO Statistics

Mobile searches have been growing exponentially in the last few years and this trend is not slowing down.

Let’s look at some stats about mobile SEO.

62) Almost 60% of all website traffic worldwide comes from mobile phones (Statista)

This means that if you want your website to be successful, it must be optimized for mobile.

63) Mobile page loading time is critical: 53% of users will leave a page if it takes more than 3 seconds to load (Google)

People don’t have the patience to wait for slow pages. Make sure that your website loads quickly on all devices.

63) The first organic result on mobile receives 44,92% of clicks (AdvancedWebRanking)

Data is updated on March 2023.

64) Almost three quarters of internet users will access the web just with smartphones by 2025 (CNBC)

I would not be surprised if the numbers will keep increasing in the next future.

Voice SEO Statistics

Voice search is becoming increasingly popular and it is important to optimize for it if you want your content to be found.

Let’s take a look at some of the current stats.

65) 40.7% of all voice search results are pulled from a featured snippet (Backlinko)

This means that if you want your content to be featured in voice search, it needs to rank in the top 10 for its keyword.

66) 48% of consumers are using voice assistants for web searches (Search Engine Land)

I bet this percentage is expected to increase in the future, so make sure that your content is optimized for voice search.

67) By 2024, there will be 8,4 billion digital voice assistants in use worldwide (Statista)

This number is higher than the current world’s population!

68) Higher rankings increase the chance of being included in voice search results (Backlinko)

It’s not a surprise to me. Higher rankings are directly correlated with good metrics, including topical authority, trust, expertise, and experience (E-E-A-T).

69) The average voice search answer contains only 29 words (Backlinko)

If you want your content to get included in voice search, try following these tips:

• Target Long-Tail Keywords
• Answer Questions
• Create FAQ Pages
• Optimize for Featured Snippets
• Use Natural Language
• Improve Your Site Speed
• Increase Your E.A.T.
• Optimize for “Near Me” Searches
• Improve Content Readability

AI SEO Statistics

Did you know that Google said that is fine to create content with the help of AI tools?

Rewarding high-quality content, however it is produced

Today, AI is quickly becoming an integral part of SEO and there are plenty of statistics to back this up.

Here are some of them.

70) 80% of Google’s customers are using AI-powered Search ads products (Google)

Google is investing heavily in AI and machine learning, so it’s important to stay updated on their latest technologies.

71) AI’s annual growth rate is expected to be 37.3% from 2023 to 2030 (GrandViewResearch)

This comes from a report by GrandViewResearch on the AI market in 2023.

72) About 25% of business owners are worried that AI will negatively impact their website traffic (Forbes)

If you ask me, I believe that AI (with Google Bard or its next-generation AI technology) will take a portion of website traffic, by instantly answer to user’s queries.

However, this will only affect a portion of searches. To avoid future pitfalls, focus on building topical authority and E-E-A-T.

73) Use of AI for SEO and content is expected to grow x 5 in 2023 (Search Engine Journal)

AI is expected to be more widely used in SEO and content creation.

It can help automate many of the tasks involved in running an SEO campaign, such as keyword research, link-building, content analysis, etc.

74) 90% of marketers are already using AI tools to help them with different tasks (Hubspot)

AI is already being used in many different aspects of marketing, such as customer segmentation, lead generation, and analytics.

It can also help with content creation by providing insights into what topics are resonating with customers.

75) 84% of bloggers say AI has impacted their SEO strategy for 2023 (Hubspot)

AI can help bloggers improve their SEO efforts by providing insights into what topics are trending, how to optimize content for search engines, and how to create content that is more engaging.

Before You Go

These SEO statistics for 2023 demonstrate the importance of adapting to the ever-changing landscape of search engine optimization.

As AI continues to develop, it’s essential that you stay ahead of the curve and use the latest technologies to your advantage.

Optimize your content, build authority, and focus on providing value in order to rank higher in SERPs.

So, don’t miss to read:

Now, have you found something really interesting among these SEO stats?

What’s your favorite one?

Please let me know in the comments!

And don’t forget to share the post, if you liked it.

Related Reading:

• Google Search Operators: 40 Basic and SEO Advanced Commands
• Bucket Brigade in Copywriting: How-to, Examples, Words List
• Learn SEO: All The FREE Resources You Need
• Rich Snippets: How to Make Your Content Stand Out in SERP
• Canonical Tags: Beginner’s Guide [Avoid Duplicate Content]

The post 75 Mind-Blowing SEO Statistics (2026 Updated Data) appeared first on Erik Emanuelli.

No?

Don’t worry.

This post is packed with the best content marketing strategies that you can start implementing today to get your business noticed.

Brainstorm Viral Topic Ideas

Start by asking yourself what questions your target audience may have about your industry, and then brainstorm topics that can be covered.

The internet is full of tools you can use to spot trends and identify relevant subjects that can help you attract the right type of audience.

Buzzsumo, Google Trends, Ubersuggest, and AnswerThePublic are some great resources for this.

Take Google Trends, for example. You can explore by entering a term, or discover what is trending right now:

If you keep scrolling down, you can find some interesting topic ideas, like this one: “Netflix password sharing” (which are keywords trending these days).

If you search for it, you can notice how many news articles are covering this subject.

So, what about search volume?

My favorite Chrome extension (Keyword Surfer) is telling me there are around 18,100 searches per month in the U.S.:

This means that if I wrote an article about Netflix password sharing, it might generate some traffic to my website (maybe, grabbing first positions for related long-tail keywords).

Another content marketing hack is checking what is working for your competitors.

You can visit the Facebook Ad Library and enter a term to find targeted campaigns that are rocking on the platform.

For example, if you type “content marketing”, you’ll get a list of companies or individuals who are running ad campaigns based on this keyword.

You can also dive into their website and study their strategy and audience to identify opportunities or new ideas to build your content.

But wait – there’s more.

You can check the ads and promoted posts of your competitors by searching for their names.

The ad includes the exact words and phrases used to capture the audience’s attention:

You can use any of the similar keywords used in your competitor’s ads as LSI keywords in your upcoming content.

Craft Question-Based Headlines

This is one of the easiest, but effective content marketing hacks you can start using right away.

Headlines are the first thing people see, so you should make sure yours stand out.

People are more likely to click on a link if its title is phrased as a question that arouses their curiosity – like “How can I double my website traffic in two days?” or “What’s the best way to save money on groceries?“.

So, be creative and think outside the box.

Use powerful words like ‘amazing’, ‘stunning’, or ‘epic’ to draw people’s attention.

Also, don’t forget to include keywords in your title – this will help you rank higher in search engine results pages and attract more organic traffic.

To find questions your target audience may have, use sites like Quora or Reddit. Look for topics related to your content and the questions that people ask about them.

Do you want more sources of ideas?

The “People Also Ask” section can be another great tool for research.

Google lists the questions that are similar to your search term.

For example, the query “rich snippets“, would bring this result:

And it does not end here.

If you click on each question, you’ll find a new list of related questions.

I recommend that you take notes of the keywords and topics that appear more often and use them as inspiration for your headlines.

Even Google Search itself can help you with brainstorming ideas.

Just type a query, for example, “failing core web vitals“, and the search engine will list results, which often bring up question-based headlines:

See?

Content creators are dominating the search results with this kind of post title.

Post “A vs B” Articles

Another clever content marketing hack is to compare two popular topics: “A vs B” articles.

Such articles are often a great source of traffic, as they cover both sides of the story and provide useful information.

People love reading comparisons because it’s easier for them to make an informed decision without spending hours researching both subjects.

For example, you could write a post comparing WordPress vs Squarespace.

As you can see, there’s a 3600 search volume in the U.S. for that keyword.

You can even compare different products and services and address the pros and cons of each one.

This type of content is often quite popular – people love reading comparisons in order to make better decisions.

Do you want help with content creation?

You can use a tool like AnswerThePublic to see what people are searching for when it comes to both topics.

This will give you an idea of the questions that your target audience may have, so you can address them in your post.

Optimize Around Hidden Gems Keyword

When it comes to content marketing, most people focus on popular keywords. However, there is still potential in targeting long-tail and less competitive phrases known as “hidden gems”.

These keywords tend to have lower search volumes but are often easier to rank for.

So why not take advantage of them?

The key here is to make use of research tools, like SEMrush or Ahrefs, to identify those hidden gems. If you can’t afford the paid versions, you should know that both have free features that you can use.

Semrush’s Keyword Magic Tool allows you to easily find related terms with information about intent, search volume, trend, and keyword difficulty.

Ahrefs’ keyword generator offers similar features.

You can enter a main keyword and get a list of related phrases, along with other metrics like the search volume, and keyword difficulty.

Do you want to read more ways to find those hidden gems?

Here we go:

• People Also Ask
• Google Search Console
• Quora
• Google Related Searches
• Google Adwords Keyword Planner

Once you have a list of keywords and know how to create a keyword strategy, start optimizing your content around them. Include them in your titles, headings, and body copy, ensuring that they are used naturally.

Try to create the best article on the web for that term to earn a featured snippet as I did for “SEO without link building“:

Leverage Semantic SEO

With Semantic SEO, you optimize content around topics, not just single keywords.

This means that you create content based on related concepts, instead of focusing on one keyword at a time.

For example, if you wanted to rank for the term “content marketing hacks“, you could also target related topics such as:

• Content optimization
• SEO copywriting
• Content promotion strategies
• Tactics for content repurposing, etc.

By optimizing your content around a whole subject instead of individual keywords, you can get better results in search engine rankings and drive more organic traffic to your site.

Plus, you’ll create content that’s more comprehensive and helpful to your readers.

To help you with planning and writing, you can use the Keyword Surfer Chrome extension.

Not also it will show you the search volume for each keyword, but it will also list related topics and terms.

These can be great starting points for creating your semantic content strategy.

And it does not end here.

You can study the competition directly in the SERPs. It gives you, at a glance, two important things.

The number of words used on the page ranking for that topic (by doing so, you can estimate the amount of content you need to create in order to outperform your competitors):

And the number of exact keywords included within the content:

Guest Blog Like a PRO

Guest blogging is among my favorite content marketing hacks.

It can help you drive more traffic, create connections with people in your industry, and build authority.

Guest posts have been around since the early days of SEO and it’s still a powerful way to reach new audiences, get backlinks, and gain exposure for your brand.

However, be careful when choosing blogs to contribute to – make sure they have a good reputation and are related to your niche.

Reach out to those sites through email, explain why you believe your content would be valuable to them, and offer your services as a contributor.

Here’s the personalized template I’ve been using with a high percentage of positive replies:

Subject: Hey [Blogger Name], [Your Name] Here

Hey [Blogger Name],
how is life treating you?

I’m [Your Name] and my website is:
[Your Site URL]

Here are some of my recently published guest articles:

• [Mention the URLs of Your Best Guest Posts Here]
  

Refresh Old Content

Outdated content can hurt your SEO rankings and reduce conversions.

So it’s important to refresh old posts from time to time in order to keep them up-to-date.

You can do this by updating old stats, adding new information, tweaking the headline, editing for grammar mistakes, and changing images.

These are all easy changes that can have a positive impact on your organic search rankings and website performance.

There are four phases in this process:

• Identify content to refresh
• Update the content
• Promote the refreshed content
• Measure the results

Identify Content to Refresh

Start by identifying the content that needs refreshing.

You can do this by checking the posts that are getting the least traffic or engagement.

You can use Google Search Console to get an overview of your content performance and find out which articles need to be updated.

Update the Content

Once you have identified the content that needs refreshing, it’s time to start updating it.

Make sure to add new information, create a more engaging headline, correct any mistakes, and update images.

Promote the Refreshed Content

After you have updated the content, it’s time to promote it.

You can do this by republishing it on social media, sending a newsletter to your subscribers, or pitching it to other blogs in your niche.

Measure Results

Finally, measure the results of your efforts.

You can use Google Analytics to track traffic and engagement on each post.

This will help you understand how successful your content refresh was and what changes need to be made in the future.

Reverse Engineer Your Competitors

Reverse engineering your competitors is among the most powerful content marketing hacks.

Here’s what you need to do:

• Find Your Competitors
• Study Their On-Page Content
• Analyze Their Technical SEO
• Reverse Their Backlinks

Find Your Competitors

The first step is to identify your competitors. You can use tools like SEMrush and Ahrefs to find the top sites that are ranking for the same keywords as you.

Do some research and make a list of those sites.

You can also do this manually by checking the SERPs for specific keywords your site is ranking for.

Study On-Page Content

Now, it’s time to analyze each competitor’s on-page content.

Take a look at the quality of their content, how often they post, and what kind of topics they cover.

Also, take note of the length of their posts as well as any other patterns that you can spot.

The SEO Quake Chrome extension will help you in this process:

Analyze Technical SEO

The next step is to analyze the technical SEO aspects of each competitor’s website.

Take a look at their page titles, meta descriptions, heading tags, internal links, and other technical aspects of their content.

You can use the Moz Chrome extension for these tasks:

Reverse Their Backlinks

Finally, you need to reverse-engineer your competitor’s backlinks.

You can use tools like Ahrefs or Semrush to analyze the backlink profile of each competitor.

This will give you a good insight into where they are getting their links from and how you can replicate them.

If you can’t afford the premium plans for both tools, use the free features they offer.

Semrush Backlinks Analytics gives you an overview of your competitor’s backlinks, for up to 10 searches per day:

Ahrefs Backlink checker gives you a list of backlinks for a specific domain, with anchor and text URL (limited results):

Before You Go

These content marketing hacks can help you increase visibility, build engagement, and drive conversions.

But wait!

Don’t miss reading these 15 methods to help you create content that both your visitors and search engines will love:

Now, it’s over to you.

Which content marketing hacks will you try first?

Do let me know in the comments below!

Related Reading:

• Page Speed and SEO: How to Improve Your Site Loading Time
• Website Architecture: 9 Simple Strategies to Improve Your Site Structure
• Google RankBrain: A Complete Guide
• Image SEO: How to Optimize Images For Search Engines
• Confirmed Google Ranking Factors: What REALLY Counts for SEO

The post 10 Content Marketing Hacks to Power-Up Traffic and Leads appeared first on Erik Emanuelli.