Annual, monthly and even weekly marketing strategies are important for the success of any organization. Executives will often spend hours creating these intricate plans at the end of every year, but not every strategy is successful. Why does this happen?
The answer lies in your team. You may have the best marketing strategy ever created, but unless you manage your team correctly, things have the potential of going South.
Building a marketing team takes time, and even once you have the right players, getting everyone on board and invested can be a challenge. Here are a few ways to not only get your team behind your marketing strategies, but also invested in their success.