Expertise on Tap

How to get more clicks from your email marketing

Julian Wellings — Mon, 15 Jan 2024 10:00:27 +0000

Here are two quick and easy tips to improve your email marketing calls to action (CTA). 1. Use buttons for your CTAs Buttons will always generate more clicks than text links, especially for mobile users. Consider which of these is more likely to get clicked. The 10th annual Comic Arts Festival is taking place in […]

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Improve your email marketing open rates with a pre-header

Julian Wellings — Thu, 28 May 2020 16:11:19 +0000

A pre what?! A pre-header is the summary text that follows the subject line when viewing an email from the inbox. Many mobile, desktop and web email clients display email pre-headers to provide a preview of what the message contains before you open it. Pre-headers deliver a seven per cent higher open rate, on average. […]

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5 easy ways to instantly improve your email marketing

Julian Wellings — Fri, 16 Aug 2019 17:40:17 +0000

Here are five really simple tips which you can use immediately to improve your email marketing. With opens on mobile devices now exceeding 50%, it’s vital to design with mobile in mind, while not forgetting desktop users. Recent research shows that if an email doesn’t look good on mobile, many users will delete, or at […]

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Massive fines for GDPR breaches? ICO will use powers proportionately and judiciously

Julian Wellings — Thu, 07 Sep 2017 09:02:34 +0000

In a recent blog post, the Information Commissioner, Elizabeth Denham has dispelled some myths about the forthcoming GDPR legislation. Scaremongering in the media has led some businesses to feel fearful of the maximum £17 million or 4% of turnover penalties allowed under the new law. It has also been falsely reported that these increased fines will […]

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How new EU new privacy legislation affects email marketers

Julian Wellings — Thu, 15 Jun 2017 12:11:23 +0000

There is new legislation arriving in 2018 which affects anyone who carries out email marketing. The General Data Protection Regulation (GDPR) is the EU’s new privacy law and it’s due to be enacted on 25th May 2018. Its aim is to bring uniformity to a plethora of different legislation across all member states, and to […]

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What did Eddie the Eagle really think of that movie?

Julian Wellings — Sun, 08 Jan 2017 12:44:33 +0000

Charlton Kings Film Society were planning showing the “Eddie the Eagle” movie and asked me to film an interview with Eddie, with their Chairman Dan Harris. Here’s the result.

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Promotional video for Orchard Press (Cheltenham) Ltd

Julian Wellings — Thu, 07 Jan 2016 19:21:43 +0000

Orchard Press, based in Ashchurch near Tewkesbury approached me because they knew they should be using video to promote their business, but needed guidance on how to go about it. They wanted to be able to use a promotional video to demonstrate the breadth of services they offer using their state of the art equipment, […]

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On location at Edgbaston cricket

Julian Wellings — Fri, 21 Aug 2015 09:12:15 +0000

I’m delighted to have completed another video for long-standing client Gala Events. This one was filmed at Edgbaston “the home of cricket”. It features former England captain Nasser Hussain and former Australian international player Glenn McGrath.

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Video provider to Cheltenham Chamber of Commerce

Julian Wellings — Tue, 04 Aug 2015 14:35:45 +0000

I’m delighted to be producing member profile videos for Cheltenham Chamber of Commerce. Here’s the latest in the series featuring Richard Cole and his visiting tailoring service.

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Why the plain text version of your e-newsletter is important

Julian Wellings — Tue, 20 Jan 2015 09:21:08 +0000

When you create your e-newsletter or e-shot, if you’re using an email service provider such as Mailchimp or Campaign Monitor, a plain text version is automatically created for you. It’s vital to include a plain text version otherwise ISPs will assume your email is from an untrustworthy source and could block it as spam. Another […]

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