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        <title>Insights - Being a designer - DE | HGK-IID</title>
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        <description>Eines der Highlights für unsere Studierende sind jeweils die Gast-Dozierenden aus In- und Ausland</description>
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        <copyright>© FHNW | HGK | Institut Industrial Design</copyright>
        <managingEditor>suresh@fhnw.ch (Suresh Surenthiran)</managingEditor>
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        <pubDate>Thu, 24 Nov 2011 16:50:33 +0100</pubDate>
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        <itunes:subtitle>Insights - Being a designer</itunes:subtitle>
        <itunes:summary>Aesthetics, usability, materiality, emotional impact, legibility, form value – The design of goods for mass production takes various factors into account and is thus a trans-disciplinary process.
Students at the Institute of Industrial Design FHNW in Aarau, design industrially produced mass goods and develop consumer and investment goods – creative, innovative and target-oriented.

The study of Industrial Design – as part of product and industrial design – provides the students with conceptual, methodological and craft skills for the design process and enables them to design independently.
The core competences in industrial design are in the creative, problem-oriented design process, which includes communicative and representational abilities in the form of drawing, model and virtual simulation.
To keep up with the rapid changes experienced in the design profession and to play an active role, students learn to develop a confident approach to their own discipline as well as multidisciplinary and social competence.
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            <title>Anke Osthues | Audio</title>
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            <itunes:summary>Annke Osthues (b. 1963) is situated in Munich. She is a freelance designer within the field of Industrial Design as well as Color &amp; Material Design, specializing on the medical technology. She performed her studies at the College of Fine Arts in Hamburg, having Prof. Dieter Rams and Prof. Peter Raacke as lecturers. After her graduation she joined the firm Designaffairs in Munich year 1992,
where she among other things, became responsible of projects within the fields of medical technology, information/communication technology, as well as transportation technology. Since year is she head of color &amp; Material division within Designaffairs, leading the development and research of color and material concepts. Annke Osthues also gives lectures in design, at the Art Academy Berlin Weissensee, as well as at the University of Applied Sciences in Cologne.</itunes:summary>
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