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Business owners depending on SEO, have you heard? Google and Twitter are teaming up again, four years after they parted ways. Soon, SEO strategists will start seeing tweets displayed in real time on Google’s search results pages. Google indexed Twitter data until 2011 when their deal fell through and they no longer had access to the Twitter Firehose – the aptly named torrent of data that comes from its … [Read More...]
What channels of marketing are driving your inbound marketing efforts? Search engines are nearly guaranteed, and you'll also need a foundation of content. You're also probably engaged in social media if only to dip your toe in the water, so to speak. In a sense, you're already doing multi-channel marketing, albeit piecemeal and on a smaller scale. Multi-channel marketing can encompass a very complex and … [Read More...]
Who's taking care of your Internet marketing? You? It's nice to be proactive, but keep an eye out for some bad habits that might develop when managing your Internet marketing activities. We’ve identified a few bad habits below. If you’re guilty of any of these, it’s worth it to get them corrected. Or find some help. … [Read More...]
In a previous blog post, we discussed conversion optimization tweaks to the offer and copy on your landing page. In this post, we will focus on the landing page itself. As part of your Internet marketing repertoire, your landing page plays a crucial role. … [Read More...]
In the continuously evolving landscape of internet marketing not just in Toronto but the world over, landing pages have been consistently used to generate leads and increase conversion. Internet marketing best practices on conversion optimization and landing pages have changed over the years, but today, more than ever, landing pages are valuable tools in anyone's internet marketing repertoire -- if they … [Read More...]
Is your email list building strategy part of your inbound marketing? It should be. Email is a separate inbound marketing channel and more effective channel for lead nurturing. Your inbound marketing strategy encompasses lead generation, nurturing, and conversion. So, how good are your email lists? Don't just spray and pray -- blasting emails and hoping your subscribers love it. Instead, if you … [Read More...]
