Girişimcilik ve İş

Eğitim ve Girişimcilik

kenanay2013@gmail.com (ayken) — Fri, 14 Feb 2014 01:45:00 +0000

Eğitimin hayatın her kademesinde kendi kendine öğrenme yöntemlerini kullanarak kendinizi yetiştirebilirsiniz... Ayrıca girişimciliğin sınır tanımayan yüzünü aşağıdaki videoda görebilirsiniz...

Girişimcilik ve İş

kenanay2013@gmail.com (ayken) — Fri, 27 Dec 2013 21:33:00 +0000

Girişimcilik ve İş youtube kanalımız açılmıştır. Kanal çalışması devam etmektedir...
Girişimcilikte teknoloji ruhuyla bir çok yeniliğe ulaşmak için kanalımızı takip edin...

Youtube Kanalı

Blog Sitesi Nasıl Kurulur: Blog Yazısı Yazarak Para kazanılır mı ?

kenanay2013@gmail.com (ayken) — Sun, 15 Dec 2013 10:00:00 +0000

Blog Yazısı Yazarak Para kazanılır mı ?: Blog Yazarak para kazanılır mı? Bloglarda yazı yazarak para kazanılır elbette... Ancak para kazanma derken milyon dolar kazanmakta... Devamı >>>

Google AdWords Görüntülü Reklam Ağı

kenanay2013@gmail.com (ayken) — Sat, 14 Dec 2013 23:03:00 +0000

Blog Sitesi Nasıl Kurulur: Google Görüntülü Reklam Ağı: Daha önceki yazımızda Google AdWords Tıklama Başına Maliyetinden (TBM) bahsetmiştik. Daha önce Google İçerik Ağı olarak bildiğimiz G... Devamı >>>

Egitim Haberleri - Haberler: Eğitimde Dönüşüm ve İş Fırsatları

kenanay2013@gmail.com (ayken) — Thu, 12 Dec 2013 23:17:00 +0000

Egitim Haberleri - Haberler: Eğitimde Dönüşüm ve İş Fırsatları: Eğitimde dershanelerin kapatılmasına bağlı olarak dönüşümle bir takım sektörler olumsuz etkilense de yeni sistemde açık liseye d... Devamı >>>

Özel Ağaçlandırma-Ceviz Ağaci

kenanay2013@gmail.com (ayken) — Sun, 08 Dec 2013 21:53:00 +0000

Özel ağaçlandırma projesi kapsamında ceviz üreticiliği hakkında bilgilendirmek istiyoruz. Bir çok kişi internetten para kazanma, para kazanmanın yollarını araştırırken bazı fırsat projelerini de kaçırıyoruz...

Öncelikle özel ağaçlandırma projesi kapsamında ceviz yetiştirmek için neler yapmalı. Özel ağaçlandırma Çevre ve Orman Bakanlığının desteklediği bir projedir. Projenin en önemli avantajı ağaçlandırma yapacağınız arazilerin düşük maliyetle kiralanabilmesidir.

Kiralanabilecek arazi çeşitleri Çevre ve Orman Bakanlığının özel ağaçlandırma el kitabında belirtildiği gibi ;

Orman sayılan yerlerde ;

Verimli orman alanlar

Yanmış orman alanları

Deniz köy kenar çizgisinden itibaren 2000 metre, tabii göl kıy kenar çizgisinden itibaren 500 metre mesafe içinde bulunan yerler.

Hazine Arazilerinde ;

Mera, yaylak ve kışlalar

İlan edilen kültür ve turizm alanları

Deniz, tabii göl ve akarsularda kıyı kenar çizgisi içerisinde kalan alanlar

Proje ile ceviz, badem, fıstıkçamı, antepfıstığı, harnup, zeytin, kestane, defne gibi meyve ve yaprağından faydalanılan türlerin dikimi yapılmaktadır.

Tabii ki projeye başvurmak için arazilerin tespiti, yetiştirilecek ürünlerin toprak analizinin belgelendirilerek uygunluğu gibi bir çok kriterleri de göz önünde bulundurmak gerekir.

Özel ağaçlandırma ile ilgili ayrıntılı dokümanı inceleyebilirsiniz...

Şimdi ceviz ağacı dikerek nasıl bir gelire sahip olabiliriz. Kısaca hesaplayalım...

Örneğin 10 dönümlük araziye 10 metre arayla ceviz ağacı diktiğimiz varsayalım. Buda yaklaşık 1000 ağaç yapar...

Bir ceviz ağacı 5 yılda en az 30 kg ürün verdiğini düşünelim.

1000x30: 30000 kg yani 30 ton

Şimdilerde cevizin fiyatı mevsimsel olarak kilogramı 10-20 TL arasında değişiyor... Cevizi de kilogramını 10 TL den ele alalım. Ceviz içi ise 30-40 arası değişmektedir.

30000x10 : 300000 TL

Maliyeti 150000 TL varsayarsak geriye kalan miktar 150000 TL (tabii her yıl ceviz elde ettiğimiz unutmayalım)

Maliyeti hesaplarken tamamen afaki rakam kullandık... (Dekar başına ve fidan başına devlet tarafından ciddi destekleme yapıldığını da hatırlatmak isteriz.)

Gerisi girişimcilere kalmış....

Steve Jobs - Başarı Hikayesi

kenanay2013@gmail.com (ayken) — Sun, 08 Dec 2013 20:23:00 +0000

1955 yılında doğan Steve Paul Jobs, dünyayı etkileyen önemli şahsiyetlerindendir. Tabi Steve JOBS kimdir?

Dünyada silikon teknolojinin gelişmesine katkıda bulunmuş, bir çok yazılım ve donanım bilişim alanında bir çok şirketi ile global çapta bilişim sektörünün öncüsü olmuştur. Apple Computer şirketinin kurucularındandır. Girişimci olmanın simgesidir.
Tabii ki başarısının temelinde iyi bir eğitim ve merak yatmaktadır.

Steve JOBS, başarılı olmakla ilgili birtakım ip uçlarını da vermiştir.

Zamanınız kısıtlı, bu yüzden onu başkalarının hayatını yaşayarak harcamayın. Başkalarının düşüncelerinin sonuçlarıyla yaşama dogmasına takılıp kalmayın. Başka insanların fikirlerinin gürültüsünün kendi kalbinizin sesini duymanızı engellemesine izin vermeyin. Ve en önemlisi kalbinizin ve sezgilerinizin yolundan gidecek cesarete sahip olun. Kalbiniz ve sezgileriniz ne yapmak istediğinizi bilirler. Bunun dışındaki her şey teferruattır. - Steve Paul JOBS -

Kaynak:http://www.meshursozler.com/meshur-sozleri/745-steve-jobs-sozleri.html#ixzz2mutaegno

Uzmanlık, Bilgi ve Tecrübelerinizi Ürün Haline Getirip İnternetten Pazarlama

kenanay2013@gmail.com (ayken) — Sun, 08 Dec 2013 05:27:00 +0000

İnternetten para kazanmanın yollarını anlatan internet girişimcisi Alişan KONYALI, bir çok girişimci adayına seminer vermektedir. http://internetgirisim.com

Detaylı Videolu Anlatım

Girişimciler İçin Beyin Fırtınası-İş Fikri

kenanay2013@gmail.com (ayken) — Tue, 03 Dec 2013 03:07:00 +0000

Girişimcilerin ilk sorduğu soru elbette ki ne iş yapsam yada yeni iş fikirleri nelerdir ? Konuya giriş yapalım yavaş yavaş... Akla ilk gelen iş fikirleri...

1. Dış mekan fosfor boyama firması : Çevremizde yollar, binalar, çitler, araçlar ve daha bir çoğu boyanmayı bekliyor... Tabii boya klasik boyalardan olmamalı parlayan farklı desenli boya olabilir. Bir dekorasyoncunun hoşuna gidebilir... Tabii alt yapısını oluşturmak için gidip yol bina boyamayın... Önce 3D programlarla tasarlayın katalog haline getirin tanıtın ve başlayın... Tabi işin büyüklüğü ayıracağınız sermayeye bağlı...

2. Seyyar reklam organizasyonu... Seyyar hareketli billboard v.s. iyi yatırım olabilir. Elbette ki büyükşehirlerin dışında tutunmak güç olabilir...

3. Yada seyyar büfe...

Takı Tasarım: Takı Taş Çeşitleri-Taş Çizimi

kenanay2013@gmail.com (ayken) — Sun, 01 Dec 2013 00:53:00 +0000

Takı Tasarım: Takı Taş Çeşitleri-Taş Çizimi: Çeşitli taşlar, boncuklar, metaller..: Bir takı modeli tasarlarken ya elde var olan taşa uygun bir model tasarlanır ya da istenilen bir... Devamı >>>

The Entrepreneur and the Internet

kenanay2013@gmail.com (ayken) — Sat, 30 Nov 2013 18:40:00 +0000

The Internet - a vast computer network linking smaller computer networks - has revolutionized commerce by bringing together people from all over the globe. Many of its features can be used to shape a new business.

Communications: An entrepreneur must communicate with many people-suppliers, distributors, and customers, for example. A quick and relatively inexpensive way to send letters, reports, photographs, etc.

to other Internet users is with electronic mail or “e-mail.” E-mail can be used even for marketing. Various forms of computer software are available to protect documents from unauthorized access or alteration so

that they can be securely shared and easily authenticated.

Research: Starting a business takes lots of research. An entrepreneur can find information on almost any subject very rapidly by using the Internet’s World Wide Web.. (The Web is a collection of text and multimedia documents linked to create a huge electronic library.) Many government agencies, universities, organizations, and businesses provide information on the Internet, usually at no cost.

The easiest way to find information on the Web is by using a search engine—a data retrieval system. The user types key words for a subject on the computer, clicks the enter button, and receives a list of material soften within seconds. The items are linked electronically to the actual documents so that Internet users can read them on their computer screens. Among the most popular search engines are Yahoo! (http://yahoo.com) and Google (http://google.com).

Promotion: Web sites, pages of print and visual information that are linked together electronically, offer an opportunity for entrepreneurs to introduce a new business and its products and/or services to a huge audience. In general, Web sites can be created and updated more quickly and inexpensively than printed promotional materials. Moreover, they run continuously.

To create a Web site for her business, the entrepreneur can hire a firm to create one or purchase computer software to create it on her own. Many universities offer courses that teach how to build a Web site, also.

A Web site needs a name and an address. On the Internet, the two are usually the same. Web site names and addresses must be registered. Http://rs.internic.net is a Web site that lists registrars by country and

language used. The address of the online business is expressed as a Uniform Resource Locator (URL). It usually ends in dot com (.com), which indicates a “commercial” site. Dot net (.net), an alternate ending;

is often used when a specific Web site name ending in .com has already been registered. Good business Web site names are easy to remember and evoke the firm and its products or services.

The entrepreneur also needs a piece of property in cyberspace, where her Web site will reside. Many commercial “hosting services,” called Internet service providers (ISPs), rent space on their large computers

(called servers) for a small monthly or annual fee.

Web site promotion is critical. A Web site address can be put on business cards, stationery, brochures-anything having to do with the new firm. Or, an entrepreneur can pay to place a colorful advertisement on

non-competitive Web sites, such as ones for complementary products. Advertising banners usually link back to the advertised firm’s Web site.

Entrepreneurs also can provide information about their Web sites to well-known Internet search engines. For a fee, most search engines will promote a Web site when a selected set of search terms is used. Online

shoppers, for instance, often use search engines to find businesses that provide specific products and services.

Safe Use: Just as shopkeepers lock their storefronts, entrepreneurs who use the Internet need to take steps to keep their computer systems safe from the potential hazards of security breaches and viruses. One of the most effective steps is installing security software. Another is setting up an Internet firewall to screen and block undesired traffic between a computer network and the Internet. A technology consultant on contract can install these and other computer defenses. There is a lot of information about computer safety available, and often for free. For example, the National Cyber Security Alliance (http://www.staysafeonline.info/), an organization devoted to raising Internet security awareness, offers educational materials and other resources.

As Julian E. Lange, associate professor of entrepreneurship at Babson College, has said, “For creative entrepreneurs with limited resources, the Internet offers significant opportunities to build new businesses and enhance existing enterprises.” New businesses will develop solutions to enhance the Internet user’s experience. Existing businesses will take advantage of myriad Internet applications — from customer service to order processing to investor relations. Lange suggests that, for many entrepreneurs, the challenges posed by the Internet are “opportunities to delight customers and create exciting entrepreneurial ventures.”

Entry Strategies for New Ventures - Entrepreneurship

kenanay2013@gmail.com (ayken) — Sat, 30 Nov 2013 18:26:00 +0000

It is easy to be captivated by the promise of entrepreneurship and the lure of becoming one’s own boss. It can be difficult, however, for a prospective entrepreneur to determine what product or service to provide. Many factors need to be considered, including: an idea’s market potential, the competition, financial resources, and one’s skills and interests. Then it is important to ask: Why would a consumer choose to buy goods or services from this new firm?

One important factor is the uniqueness of the idea. By making a venture stand out from its competitors,
uniqueness can help facilitate the entry of a new product or service into the market.

It is best to avoid an entry strategy based on low cost alone. New ventures tend to be small. Large
firms usually have the advantage of lowering costs by producing large quantities.

Successful entrepreneurs often distinguish their ventures through differentiation, niche specification, and innovation.

Differentiation is an attempt to separate the new company’s product or service from that of its competitors. When differentiation is successful, the new product or service is relatively less sensitive to price fluctuations because customers value the quality that makes the product unique.

A product can be functionally similar to its competitors’ product but have features that improve its operation, for example. It may be smaller, lighter, easier to use or install, etc. In 1982, Compaq Computer began competing with Apple and IBM. Its first product was a single-unit personal computer with a handle.
The concept of a portable computer was new and extremely successful.

Niche specification is an attempt to provide a product or service that fulfills the needs of a specific subset of consumers. By focusing on a fairly narrow market sector, a new venture may satisfy customer needs better than larger competitors can.

Changes in population characteristics may create opportunities to serve niche markets. One growing market segment in developed countries comprises people over 65 years old. Other niches include groups defined by interests or lifestyle, such as fitness enthusiasts, adventure-travel buffs, and working parents. In fact, some entrepreneurs specialize in making “homemade” dinners for working parents to heat and serve.

Innovation is perhaps the defining characteristic of entrepreneurship. Visionary business expert Peter F. Drucker explained innovation as “change that creates a new dimension of performance.” There are two main types of product innovation. Pioneering or radical innovation embodies a technological breakthrough or

new-to-the-world product. Incremental innovations are modifications of existing products.

But innovation occurs in all aspects of businesses, from manufacturing processes to pricing policy.

Tom Monaghan’s decision in the late 1960s to create Domino’s Pizza based on home delivery and

Jeff Bezos’ decision in 1995 to launch Amazon.com as a totally online bookstore are examples of

innovative distribution strategies that revolutionized the marketplace.

Entrepreneurs in less-developed countries often innovate by imitating and adapting products created in developed countries. Drucker called this process “creative imitation.” Creative imitation takes place whenever the imitators understand how an innovation can be applied, used, or sold in their particular market better than the original creators do.

Innovation, differentiation, and/or market specification are effective strategies to help a new venture to attract customers and start making sales.

Choosing a Product and a Market

kenanay2013@gmail.com (ayken) — Sat, 30 Nov 2013 18:13:00 +0000

Choosing a Product and a Market-Entrepreneurship

Aprospective entrepreneur needs to come up with a good idea. This will serve as the foundation of the new venture.

Sometimes an entrepreneur sees a market need and—Eureka!—has an idea for a product or service
to fill it. Other times an entrepreneur gets an idea for a product or service and tries to find a market for
it. A Scottish engineer working at General Electric created putty that bounces but had no use for it. In
the hands of a creative entrepreneur, it became a toy, “Silly Putty,” with an enthusiastic market: children.

The idea doesn’t have to be revolutionary. Research, timing, and a little luck transform commonplace
ideas into successful businesses. In 1971, Chuck Burkett launched a firm to make an ordinary product, novelty key chains. But when he got a contract with a new venture in Florida—Disney World he started making Mickey Mouse key chains, and achieved tremendous success.

There are many ways to look for ideas. Read a lot, talk to people, and consider such questions as: What limitations exist in current products and services? What would you like that is not available? Are there
other uses for new technology?

What are innovative ways to use or to provide existing products? In Australia in 1996, two entrepreneurs founded Aussie Pet Mobile Inc. to bring pet bathing and grooming to busy people’s homes. It is now a top U.S. franchise business.

Is society changing? What groups have unfulfilled needs? What about people’s perceptions? Growing
demand for healthy snacks created many business opportunities in the United States, for example.

Business ideas usually fit into one of four categories that were described by H. Igor Ansoff in the

Harvard Business Review in 1957

An existing good or service for an existing market. This is a difficult approach for a start-up operation. It means winning over consumers through merchandising appeal, advertising, etc. Entry costs are high, and profit is uncertain.

A new good or service for a new market. This is the riskiest strategy for a new firm because both the product and the market are unknown. It requires the most research and planning. If successful, however, it has the most potential for new business and can be extremely profitable.

A new good or service for an existing market. (Often this is expanded to include modified goods/services.) For example, entrepreneurial greeting-card makers use edgy humor and types of messages not produced by Hallmark or American Greetings—the major greeting-card makers—to compete in an existing market.

An existing good or service for a new market. The new market could be a different country, region, or market niche. Entrepreneurs who provide goods/services at customers’ homes or offices, or who sell them on the Internet, are also targeting a new market—people who don’t like shopping or are too busy to do so.

The last two categories have moderate risk, but product and market research can reduce it. They also offer opportunities for utilizing effective start-up strategies—innovation, differentiation, and market specification.

Go It Alone or Team Up?

kenanay2013@gmail.com (ayken) — Sat, 30 Nov 2013 17:59:00 +0000

One important choice that new entrepreneurs have to make is whether to start a business alone or with other entrepreneurs. They need to consider many factors, including each entrepreneur’s personal qualities and skills and the nature of the planned business.

In the United States, for instance, studies show that almost half of all new businesses are created by teams of two or more people. Often the people know each other well; in fact, it is common for teams to be spouses.

There are many advantages to starting a firm with other entrepreneurs. Team members share decision making and management responsibilities. They can also give each other emotional support, which can help reduce individual stress.

Companies formed by teams have somewhat lower risks. If one of the founders is unavailable to handle his or her duties, another can step in.

Team interactions often generate creativity. Members of a team can bounce ideas off each other and “brainstorm” solutions to problems.

Studies show that investors and banks seem to prefer financing new businesses started by more than one entrepreneur. This alone may justify forming a team.

Other important benefits of teaming come from combining monetary resources and expertise. In the best situations, team members have complementary skills. One may be experienced in engineering, for example, and the other may be an expert in promotion.

In general, strong teams have a better chance at success. In Entrepreneurs in High Technology, Professor Edward Roberts of the Massachusetts Institute of Technology (MIT) reported that technology companies formed by entrepreneurial teams have a lower rate of failure than those started by individuals. This is particularly true when the team includes a marketing expert.

Entrepreneurs of different ages can create complementary teams also. Optimism and a “can-do” spirit characterize youth, while age brings experience and realism. In 1994, for example, Marc Andreessen was a talented, young computer scientist with an innovative idea. James Clark, the founder and chairman of Silicon Graphics, saw his vision. Together they created Netscape Navigator, the Internet-browsing computer software that transformed personal computing.

But entrepreneurial teams have potential disadvantages as well. First, teams share ownership. In general, entrepreneurs should not offer to share ownership unless the potential partner can make a significant contribution to the venture.

Teams share control in making decisions. This may create a problem if a team member has poor judgment or work habits.

Most teams eventually experience serious conflict. This may involve management plans, operational procedures, or future goals. It may stem from an unequal commitment of time or a personality clash. Sometimes such conflicts can be resolved; in others, a conflict can even lead to selling the company or, worse, to its failure.

It is important for a new entrepreneur to be aware of potential problems while considering the advantages of working with other entrepreneurs. In general, the benefits of teaming outweigh the risks.

Entrepreneurship-Decisions and Downfalls

kenanay2013@gmail.com (ayken) — Sat, 30 Nov 2013 17:42:00 +0000

Entrepreneurship is an attractive career choice. But many decisions have to be made before launching and managing a new business, no matter its size. Among the questions that need to be answered are:

Does the individual truly want to be responsible for a business?
What product or service should be the basis of the business?
What is the market, and where should it be located?
Is the potential of the business enough to provide a living wage for its employees and the owner?
How can a person raise the capital to get started?
Should an individual work full or part time to start a new business?
Should the person start alone or with partners?

Answers to these questions are not empirically right or wrong. Rather, the answers will be based on each entrepreneur’s judgment. An entrepreneur gathers as much information and advice as possible before making these and other crucial decisions.

The entrepreneur’s challenge is to balance decisiveness with caution—to be a person of action who does not procrastinate before seizing an opportunity—and at the same time, to be ready for an opportunity by having done all the preparatory work possible to reduce the risks of the new endeavor.

Preparatory work includes evaluating the market opportunity, developing the product or service, preparing a good business plan, figuring out how much capital is needed, and making arrangements to obtain that capital.

Through careful analysis of entrepreneurs’ successes and failures, economists have identified key factors for up-and-coming business owners to consider closely. Taking them into account can reduce risk. In contrast, paying them no attention can precipitate the downfall of a new enterprise.

Motivation : What is the incentive for starting a business? Is it money alone? True, many entrepreneurs achieve great wealth. However, money is almost always tight in the startup and early phases of a new business. Many entrepreneurs do not even take a salary until they can do so and still leave the firm with a positive cash flow.

Strategy : What is the strategy for distinguishing the product or service? ? Is the plan to compete solely on the basis of selling price? Price is important, but most economists agree that it is extremely risky to compete on price alone. Large firms that produce huge quantities have the advantage in lowering costs.

Realistic Vision : Is there a realistic vision of the enterprise’s potential? Insufficient operating funds are the cause of many failed businesses. Entrepreneurs often underestimate start-up costs and overestimate sales revenues in their business plans. Some analysts advise adding 50 percent to final cost estimates and reducing sales projections. Only then can the entrepreneur examine cash flow projections and decide if he or she is ready to launch a new business.

What Makes Someone an Entrepreneur?

kenanay2013@gmail.com (ayken) — Sat, 30 Nov 2013 17:26:00 +0000

There is no one definitive profile. Successful entrepreneurs come in various ages, income levels, gender, and race. They differ in education and experience. But research indicates that most successful entrepreneurs share certain personal attributes, including: creativity, dedication, determination, flexibility, leadership, passion, self-confidence, and “smarts.”

Creativity is the spark that drives the development of new products or services or ways to do business. It is the push for innovation and improvement. It is continuous learning, questioning, and thinking outside of prescribed formulas.

Dedication is what motivates the entrepreneur to work hard, 12 hours a day or more, even seven days a week, especially in the beginning, to get the endeavor off the ground. Planning and ideas must be joined by hard work to succeed. Dedication makes it happen.

Determination is the extremely strong desire to achieve success. It includes persistence and the ability to bounce back after rough times. It persuades the entrepreneur to make the 10th phone call, after nine have yielded nothing. For the true entrepreneur, money is not the motivation. Success is the motivator; money is the reward.

Flexibility is the ability to move quickly in response to changing market needs. It is being true to a dream while also being mindful of market realities. A story is told about an entrepreneur who started a fancy shop selling only French pastries. But customers wanted to buy muffins as well. Rather than risking the loss of these customers, the entrepreneur modified her vision to accommodate these needs.

Leadership is the ability to create rules and to set goals. It is the capacity to follow through to see that rules are followed and goals are accomplished.

Passion is what gets entrepreneurs started and keeps them there. It gives entrepreneurs the ability to convince others to believe in their vision. It can’t substitute for planning, but it will help them to stay focused and to get others to look at their plans.

Self-confidence comes from thorough planning, which reduces uncertainty and the level of risk. It also comes from expertise. Self-confidence gives the entrepreneur the ability to listen without being easily swayed or intimidated.

“Smarts” consists of common sense joined with knowledge or experience in a related business or endeavor. The former gives a person good instincts, the latter, expertise. Many people have smarts they don’t recognize. A person who successfully keeps a household on a budget has organizational and fnancial skills. Employment, education, and life experiences all contribute to smarts.

Every entrepreneur has these qualities in different degrees. But what if a person lacks one or more? Many skills can be learned. Or, someone can be hired who has strengths that the entrepreneur lacks. The most important strategy is to be aware of strengths and to build on them.

Who can become an entrepreneur?

kenanay2013@gmail.com (ayken) — Sat, 30 Nov 2013 17:20:00 +0000

Who can become an entrepreneur?

What leads a person to strike out on his own and start a business? Perhaps a person has been laid off once or more. Sometimes a person is frustrated with his or her current job and doesn’t see any better career prospects on the horizon. Sometimes a person realizes that his or her job is in jeopardy. A firm may be contemplating cutbacks that could end a job or limit career or salary prospects. Perhaps a person already has been passed over for promotion. Perhaps a person sees no opportunities in existing businesses for someone with his or her interests and skills.

Some people are actually repulsed by the idea of working for someone else. They object to a system where reward is often based on seniority rather than accomplishment, or where they have to conform to a corporate culture.

Other people decide to become entrepreneurs because they are disillusioned by the bureaucracy or politics involved in getting ahead in an established business or profession. Some are tired of trying to promote a product, service, or way of doing business
that is outside the mainstream operations of a large company.

In contrast, some people are attracted to entrepreneurship by the advantages of starting a business.

These include:

Entrepreneurs are their own bosses. They make the decisions. They choose whom to do usiness with and what work they will do. They decide what hours to work, as well as what to pay and whether to take vacations.
Entrepreneurship offers a greater possibility of achieving significant financial rewards than working for someone else.
It provides the ability to be involved in the total operation of the business, from concept to design and creation, from sales to business operations and customer response.
It offers the prestige of being the person in charge.
It gives an individual the opportunity to build equity, which can be kept, sold, or passed on to the next generation.
Entrepreneurship creates an opportunity for a person to make a contribution. Most new entrepreneurs help the local economy. A few—through their innovations—contribute to society as a whole. One example is entrepreneur Steve Jobs, who co-founded Apple in 1976, and the subsequent revolution in desktop computers.

Some people evaluate the possibilities for jobs and careers where they live and make a conscious decision to pursue entrepreneurship.

No one reason is more valid than another; none guarantee success. However, a strong desire to start a business, combined with a good idea, careful planning, and hard work, can lead to a very engaging and profitable endeavor.

What is meant by entrepreneurship?

kenanay2013@gmail.com (ayken) — Sat, 30 Nov 2013 17:09:00 +0000

What is meant by entrepreneurship?

The concept of entrepreneurship was first established in the 1700s, and the meaning has evolved ever since. Many simply equate it with starting one’s own business. Most economists believe it is more than that.

To some economists, the entrepreneur is one who is willing to bear the risk of a new venture if there is a significant chance for profit. Others emphasize the entrepreneur’s role as an innovator who markets his innovation. Still other economists say that entrepreneurs develop new goods or processes that the market demands and are not currently being supplied.

In the 20th century, economist Joseph Schumpeter (1883-1950) focused on how the entrepreneur’s drive for innovation and improvement creates upheaval and change. Schumpeter viewed entrepreneurship as a force of “creative destruction. ” The entrepreneur carries out “new combinations,” thereby helping render old industries obsolete. Established ways of doing business are destroyed by the creation of new and better ways to do them. Business expert Peter Drucker (1909-2005) took this idea further, describing the entrepreneur as someone who actually searches for change, responds to it, and exploits change as an opportunity. A quick look at changes in communications—from typewriters to personal computers to the Internet—illustrates these ideas.

Most economists today agree that entrepreneurship is a necessary ingredient for stimulating economic growth and employment opportunities in all societies. In the developing world, successful small businesses are the primary engines of job creation, income growth, and poverty reduction. Therefore, government support for entrepreneurship is a crucial strategy for economic development.

As the Business and Industry Advisory Committee to the Organization for Economic Cooperation and Development (OECD) said in 2003, “Policies to foster entrepreneurship are essential to job creation and economic growth.” Government officials can provide incentives that encourage entrepreneurs to risk attempting new ventures. Among these are laws to enforce property rights and to encourage a competitive

market system.

The culture of a community also may influence how much entrepreneurship there is within it. Different levels of entrepreneurship may stem from cultural differences that make entrepreneurship more or less rewarding personally. A community that accords the highest status to those at the top of hierarchical organizations or those with professional expertise may discourage entrepreneurship. A culture or policy that accords high status to the “self-made” individual is more likely to encourage entrepreneurship.

This overview is the first in a series of one-page essays about the fundamental elements of entrepreneurship. Each paper combines the thinking of mainstream economic theorists with examples of practices that are common to entrepreneurship in many countries.

The series attempts to answer:

Why and how do people become entrepreneurs?

• Why is entrepreneurship beneficial to an economy?

• How can governments encourage entrepreneurship,

and, with it, economic growth?

Farklı Meslekler: Nano Teknoloji Uzmanı - Nanotechnologist

kenanay2013@gmail.com (ayken) — Tue, 22 Oct 2013 21:55:00 +0000

Farklı Meslekler: Nano Teknoloji Uzmanı - Nanotechnologist: Nano Teknoloji Uzmanı-Nanotechnologist Nanotechnology deneyler modern bilimsel ve teknolojik dünyada çok önem taşımaktadır. Nanoteknoloji... Devamı >>>

Farklı Meslekler: İç Mekan Bitki Yetiştiriciliği

kenanay2013@gmail.com (ayken) — Tue, 22 Oct 2013 21:54:00 +0000

Farklı Meslekler: İç Mekan Bitki Yetiştiriciliği: İç mekan bitki yetiştiriciliği bir çok konut, tesis ve işletmelerde yetiştirilmesi düşünülen bitkilerin ekimi, bakımı dekoratif... Devamı >>>

Farklı Meslekler: Akvaryum Balık Yetiştiriciliği

kenanay2013@gmail.com (ayken) — Tue, 22 Oct 2013 21:52:00 +0000

Farklı Meslekler: Akvaryum Balık Yetiştiriciliği: Ülkemizde su ürünleri alanında da son dönemlerde önemli gelişmeler kaydedilmiştir. Henüz ülkemizin su kaynaklarından balık Devamı >>>

Reklam ve Tanıtım Faaliyetleri Ne zaman ve Nasıl Olmalıdır

kenanay2013@gmail.com (ayken) — Sat, 19 Oct 2013 13:54:00 +0000

Reklam ve Tanıtım Faaliyetleri Ne zaman ve Nasıl Olmalıdır

Girişimciler reklam ve tanıtım faaliyetleri ile ilgili kararları önceden alarak bir takım stratejileri belirlemesi gerekmektedir.

Tanıtımı ve reklamı yapılacak ürünlerle ilgili uygun zamanı belirlemek,
Tanıtım ve reklamın kimler tarafından yapılacağına karar vermek,
Reklâmın kimler için yapılacağına karar vermek (hedef kitle tespit etmek),
Reklâm ve tanıtıma ayrılacak bütçeyi belirlemek,
Reklâm ve tanıtım faaliyetlerinin ne zaman ve hangi yöntemlerle etkinliğinin ölçüleceğine karar vermektir.

Girişimciler İçin Reklâmın Yapılacağı Hedef Kitlenin Özellikleri Nasıl Belirlenmeli
Girişimciler için reklam; belirlenen bir hedef kitlenin özelliklerine göre şekillendirilmelidir. Belirlenen kitlenin özellikleri ve bu özellikler dikkate alınarak bir planlamanın yapılması reklâm ve tanıtımın başarısını arttırmada önemli bir rol oynar. Hedeflenen kitlenin özelliklerinin belirlenmesinde aşağıda belirlenen kriterler doğru bir şekilde tespit edilmelidir.

Cinsiyet
Yaş grubu
Eğitim düzeyi
Meslek
Gelir grubu
Sosyal sınıf
Medeni Durum (evli veya bekar)
Aile Fertleri
Bulunulan çoğrafi bölge ve yer

Girişimciler bir diğer önemli nokta ise; reklam faaliyetlerinin hedef kitleye ulaştırılmasında hedef kitlenin özellikleri kadar, mesajın hedef kitleye nasıl verildiği de çok büyük önem taşır.

Reklam İletişim Araçları

kenanay2013@gmail.com (ayken) — Sat, 19 Oct 2013 13:08:00 +0000

Başarılı bir girişimci reklamların hangi iletişim araçları hedef kitleye ulaştırılacağını bilir. Reklamlarda kullanılan iletişim araçlarını sınıflandırmak gerekirse;

Basılı reklâm araçları

Gazeteler

Dergiler

El ilanları

Kataloglar

Broşürler

Görsel ve İşitsel Yayın Araçları

Radyo
Televizyon

Diğer Reklam Araçları

Açık Hava Reklamları - Afiş, Pankart, Tabelalar, Billboard, Durak Reklamları, Duvar ve Çatı Reklamları, Fuarlar, Doğrudan Postalama

Elektronik ortamda yapılan reklâmlar

Multi-Medya reklâmı, İnternet reklâmı, Mobil Cihaz Reklamları

Renklerin İnsanlar Üzerindeki Etkileri

kenanay2013@gmail.com (ayken) — Sat, 19 Oct 2013 12:52:00 +0000

Görsel tasarımda, mimaride, multimedya araçlarında, dekorasyonda ve daha bir çok alanda renklerin uyumu çok önemlidir. Renkler insan üzerinde kalıcı veya geçici olarak etki altına alabilir.

Renklerin insanlar üzerinde bıraktığı psikolojik etkiler genellendiğinde;

Kırmızı: Heyecen ve huzursuzluk duygusunun yoğun yaşanmasına sebep
verir. Gerektiği kadar kullanıldığında samimiyet ve hoşlanma duygusunu
kamçılar.
Sarı: Aydınlığın temsilcisi olan bu renk neşe ve canlılığı arttırır.
Mavi: Gökyüzünün rengi olan mavi soğuk ve sakin bir renktir. Karar
verme, yaratıcılığı arttırma gibi etkileri vardır. İnanma duygusunu da
arttırdığı söylenir.
Yeşil: Baharı ve ormanı temsil eder. Tazelik, gençlik, memnuniyet ve
huzur telkin eden bir renktir.
Mor: Yok olmanın ve ölümün temsilcisidir. Hüzün, korku, pişmanlık
duygusu yaratır.
Beyaz: Temizlik, saflık, ferahlık duygusu verir.
Siyah: Gecenin rengidir, ağırlık, saflık, ciddiyet ve tehlikenin
temsilcisidir.
Gri: Olgunluk, rahatlık, temkinli olmayı telkin eden bir renktir. Denge
kurmada kullanıldığında yanındaki rengi belirgin hale getirir.

Reklamların Özellikleri

kenanay2013@gmail.com (ayken) — Sat, 19 Oct 2013 12:50:00 +0000

Reklam Özellikleri Bakımından Çeşitli Türlere Ayrılır

Her reklam 5 temel amaca hizmet eder. Bunlar ise;

Dikkat çekme,
İlgi uyandırma,
İstek oluşturma,
Güdüleme, motivasyon ve ikna etme,
Ürün ya da hizmetin nasıl ve nereden sağlanabileceği konusunda bilgi vermektir.

Yapılacak tanıtımın amacı; hedef kitleyi etkilemek ve güdülemektir. Bir reklâmın türü ne olursa olsun, araştırma ilk adımdır. Yukarıda belirtilen maddeler araştırma döneminde belirleyici unsurlardır. Reklâm sürecinde kullanacağınız tüm malzeme ve materyalleri dikkat çekici özellikte, ilgi ve istek uyandıracak nitelikte, kitleyi motive edecek şekilde, hizmeti ya da ürünü nasıl sağlayacağı konusunda bilgilendirecek biçimde tasarlamanız gerekmektedir.