Clever Ideas, Great Ads

Brahma shows the world the mystique of Brazilian football in a new film

noreply@blogger.com (Gloria J) — Mon, 11 May 2026 12:19:00 +0000

On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and the mystique of national football. Developed by Africa Creative for the biggest AMBEV brand in Brazil, the new short film starts from a scenario of skepticism regarding the "hexa" to reinforce that, historically, it was precisely in the most improbable moments that Brazil defied the odds and won its five World Cup titles.

A historic partner of the Brazilian National Team and a constant presence in the country's football culture for over a century, Brahma builds the campaign narrative from a current context surrounded by unfavorable statistics: 24 years without a title, a short coaching cycle, and probabilities that, for the first time, do not list Brazil among the primary contenders.

A survey by Genial, facilitated by Quaest, indicates that only 28% of Brazilians claim to believe that Brazil will win the sixth title, reflecting a low-expectation scenario—and it is in this context that the "Tá Liberado Acreditar" concept gains strength.

Filmed in Rio de Janeiro, the movie relies on a nostalgic atmosphere inspired by the 1990s and 2000s—the period when Brazil consolidated its image as one of the world's greatest football powers. The “Brazilcore” aesthetic, present throughout the visual narrative, mixes elements of street culture, the national passion for football, and the aura of the yellow jersey, recovering visual codes that remain globally trending.

The content depicts a Brazilian skeptic who, upon witnessing an improvised match in the streets, is captivated by the mystique of national football and, along with everyone around him, begins to believe in the National Team again. Throughout the narrative, emblematic moments from past editions of the tournament are recalled—unlikely plays, historic dribbles, and moves that marked generations—recreated in a lighthearted way with an aesthetic inspired by street football. These scenes are blended with real footage of historic matches, reinforcing the idea that talent, unpredictability, and the joy of playing have always been part of the identity of Brazilian football. Watch here.

More than revisiting the aesthetic of Brazilian football, the film aims to portray Brazil authentically with its energy, creativity, and irreverence in a narrative built by Brazilians for Brazilians, but one that echoes globally by presenting the essence of the country to the world both on and off the pitch. The recreations of iconic plays in urban settings with the language of street football reinforce this genuine and popular perspective on Brazilian culture. The soundtrack is set to the song “Tamanco no Samba” by Cauby Peixoto, a 60s hit that strengthens the production's nostalgic atmosphere.

The production also features special appearances by Carlo Ancelotti, head coach of the Brazilian National Team, and Ronaldo Nazário, a symbol of Brazil's last world title and a long-time partner of the brand. At the end of the short film, Ancelotti appears making the “Tá Liberado Acreditar” gesture, a reinterpretation of the iconic “number one” gesture immortalized by Ronaldo in historic Brahma campaigns.

“Brazilian football has always had something that numbers cannot explain. We grow in the improbable, transform pressure into creativity, and find unique ways to surprise. This film is born precisely from this provocation: to remember that the mystique of Brazilian football was built when nobody believed. The film is an invitation for the fan to dream together with the National Team again,” says Nicholas Bergantin, co-CCO of Africa Creative.

Canadian Public Relations Society (CPRS) Toronto Announces Winners of the 2026 ACE Awards

noreply@blogger.com (Rey B) — Thu, 07 May 2026 13:15:00 +0000

Photo courtesy of: Canadian Press/CPRS Toronto.

The Canadian Public Relations Society (CPRS) Toronto Chapter has announced the winners of the 2026 annual ACE Awards. The awards celebrate the industry’s top communicators and public relations programs and campaigns from the past year.

The ACE Awards Gala was held last night at The Carlu in Toronto. A total of 42 gold, 47 silver, and 41 bronze trophies were presented to a variety of PR professionals, agencies, corporations, students and not-for-profits from the Greater Toronto Area.

Congratulations to every winner of the 2026 ACE Awards," said Erin Griffin, Co-President of the CPRS Toronto Chapter. "As the largest chapter in the country, we received entries that showcased some of the most creative and impactful communications work of the past year. These winners represent the best of our profession. Seeing them celebrated in a room full of their peers was a true honour."

The ACE Awards showcase creativity, innovation and impact within the public relations and communications industry. They recognize excellence across categories such as media relations, brand development, social and digital, healthcare, community relations, and more.

" These awards are only possible because of the people behind the scenes," CPRS Toronto Co-President Andrea Chrysanthou. "I'm so grateful to our Board of Directors and the volunteers who gave their time and energy to make these awards a success. I also want to thank our sponsors: The Canadian Press, the National Payroll Institute, Fitzroy, Craft Public Relations, and Business Wire. Their support makes it possible for us to keep celebrating the outstanding communicators in our region."

CPRS Toronto would like to congratulate the following winners for their commitment to professional excellence:

The 2026 ACE Award recipients included:

Best in Show

Chevrolet Canada and Weber Shandwick: Chevrolet High IQ Baseball Fan Campaign

Best Creative Campaign

Edery & Lord Communications and Target, Newfoundland and Labrador Tourism: Hello Humpback
White Ribbon and Narrative XPR: My Friend Max Hate

Best CSR or Cause-Related Campaign

Agnostic & Sinai Health Foundation: Hot & Bothered - Gold
ChangeMakers and Save the Children: Recipes of Joy - Gold
Edery & Lord Communications and Target, Newfoundland and Labrador Tourism: Hello Humpback - Gold
White Ribbon and Narrative XPR: My Friend Max Hate - Gold
Agnostic & Terry Fox Foundation: Finish It - Silver
ChangeMakers and Black Women’s Institute for Health: Voices Unheard - Silver
Craft Public Relations: Firehouse Subs Touch-The-Truck - Silver
DoorDash x ruckus Digital: Black Food Energy: 2025 - Silver
EQ Bank and Earnscliffe: The RDSP Campaign - Silver
Sid Lee, YPR & Panoply Media: Man’s True Best Friend - Silver
Agnostic & Canadian Blood Services: Who’s Saving Who - Bronze
DAYO Media & Communications Inc. + Black Women’s Institute for Health: Voices UnHeard 2024 - Bronze

Best Social Media Campaign and/or Best Use of Influencers

McDonald's Canada x Weber Shandwick: The 30th Anniversary of the McFlurry – Gold
Astellas Canada x Weber Shandwick: #HotTakes Influencer Campaign - Silver
Craft Public Relations x PENN.: PENN. Gals Resort - Silver
Enbridge Gas with Burson Canada: Thermostat Wars and Backyard Play - Silver
Purolator x Talk Shop: Delivering Cheer – Silver
DoorDash Canada x ruckus Digital: Made by Women - Bronze
Edelman Canada and Breast Cancer Canada: Beyond One Size - Bronze
KFC Canada and Narrative XPR: KFC Pickled Menu - Bronze
Mastercard Canada x Weber Shandwick: Mastercard Putting Fans in Pole Position - Bronze
McDonald's Canada x Weber Shandwick: International Menu Heist - Bronze

Best Use of Media Relations (Over $50,000)

EQ Bank and Earnscliffe: The RDSP Campaign - Gold
LABOUR: AutoTrader PR: Leading With Insight - Gold
Royal LePage with Burson Canada: Royal LePage Research & Media Relations - Gold
Strategic Objectives & Amazon Canada: Alexa+ Canadian Launch – Gold
Agnostic & Metro Inc.: Metro Merrier Mornings - Silver
The Coca-Cola Company Canada x Weber Shandwick: Canada’s Kindest Community - Silver
Air Canada x Weber Shandwick: Air Canada’s Best New Restaurants - Bronze
Coors Light with Zeno Group Canada: Case of the Mondays - Bronze
Walmart Canada x APEX PR: 2025 Walmart Canada Back-to-School - Bronze

Best Use of Media Relations (Under $50,000)

Craft Public Relations x The Royal Agricultural Winter Fair: The 2025 Royal Agricultural Winter Fair - Gold
St. Clare’s and Earnscliffe: 1120 Ossington: Home for Good Campaign - Gold
The Coca-Cola Company Canada x Weber Shandwick: Fuze Iced Tea Competitor Readiness – Gold
Craft Public Relations: The Moosehead Presidential Pack - Silver
FP Canada and Earnscliffe: FP Canada™ 2025 Financial Stress Index - Silver
McDonald's Canada x Weber Shandwick: McDavid’s - Silver
Moneris & Proof Strategies: Tourism Dollars Shift Closer to Home - Silver
Securian Canada and Earnscliffe: Newcomers’ Realities – Silver
Agnostic & Boston Consulting Group (BCG): Tariff Rapid Response Program - Bronze
Agnostic & Terry Fox Foundation: National Ride of Hope - Bronze
Blue Cross and Earnscliffe: 2025 Blue Cross Travel Study - Bronze
energi PR: World Smile Day 2025 - Bronze
FlightHub and Earnscliffe: Unveiled - Bronze

Best Use of Special Events or Experiential Marketing

Canada Dry: Keurig Dr Pepper Canada x Craft Public Relations: Canada Dry x Roots - Gold
Agnostic & Kicking Horse Coffee: Blend Signs Tattoo Pop-Up - Gold
Craft Public Relations: CYBEX Car Seat Safety Summit - Gold
Craft Public Relations and DDMG: Reese’s Cabane à Caramel - Gold
Craft Public Relations x Reese’s: The Launch of Reese’s + Nougat - Gold
Craft Public Relations x Tim Hortons: Tim Hortons Holiday Workshop - Gold
Google Canada and Burson Canada: Year in Search 2025 - Gold
Pets Plus Us x Weber Shandwick Canada: Reclaim the Skies - Gold
Tim Hortons x Craft Public Relations: Tims Rewards Steps Up to the Plate - Gold
ZWILLING x APEX PR: ZWILLING Holiday Hosting Masterclass – Gold
Craft Public Relations: Popeyes x Hot Ones - Silver
Craft Public Relations x PENN.: PENN. Gals Resort - Silver
Craft Public Relations x Tim Hortons: Tim Hortons Roll Up To Win Event - Silver
Craft Public Relations x Twisted Tea: Twisted Tea x YQM Experience - Silver
Faulhaber: Levi’s L’Hotel Bleu - Silver
Strategic Objectives & Amazon Canada: Alexa+ Canadian Launch - Silver
Walmart Canada x APEX PR: 2025 Walmart Canada Fall Fashion - Silver
Agnostic & Metro Inc.: Shine A Light 2.0 - Bronze
Canadian Tire Brand Communications: A Very Merry Canadian Tire Christmas - Bronze
Craft Public Relations: Toni Fifi. x Reitmans Launch Event - Bronze
Craft Public Relations x Tim Hortons: Tim Hortons Protein Latte - Bronze
Craft Public Relations x Tim Hortons: Barbie Hockey Dream House - Bronze
Strategic Objectives & Kia Canada: Embrace Electric – Kia Canada EV5 Launch - Bronze
Nike Canada and Narrative XPR: Nike Play Grounds - Bronze
YPR: Toronto C-Suite Marketing Summit - Bronze

Brand Development Campaign of the Year

Petro-Canada and Veritas Communications Inc.: Live by the Leaf Index – Gold
Craft Public Relations: Canada Dry x Roots - Silver
Think Turkey with Zeno Group Canada: You Train. You Turkey. - Bronze

Canadian Diversity, Equity, and Inclusion Campaign of the Year

Mastercard Canada x Weber Shandwick: Touch Card by Mastercard - Silver
The Coca-Cola Company Canada x Weber Shandwick: Balikbayan Magic - Silver

Community Relations Campaign of the Year

HomeEquity Bank x Weber Shandwick: Furever Homes – Gold
CATIE with Burson Canada: Anti-Stigma Toolkit and Training - Bronze

Crisis or Issues Management Campaign of the Year

Craft Public Relations x Moosehead Breweries: The Last Bottle - Silver
Visit California with Zeno Group Canada: California Loves Canada - Bronze

Digital Communications Campaign of the Year

Chevrolet Canada and Weber Shandwick Canada: Chevrolet High IQ Baseball Fan Campaign - Gold
Craft Public Relations x Moosehead Breweries: The Last Bottle - Gold
Edery & Lord Communications and Target, Newfoundland and Labrador Tourism: Hello Humpback - Gold
Craft Public Relations x Truly Hard Seltzer: Canada’s Next Great Hockey Creator - Silver
ruckus Digital: The Dash-elor - Silver
Enbridge Gas with Burson Canada: Call Before You Dig - Bronze
ruckus Digital: The DoorDash Chef Series - Bronze

Employee Engagement / Internal Communications Campaign of the Year

Whitby Communications and Creative Services Team: Town of Whitby Corporate Intranet Launch – Gold
Whitby Communications and Creative Services Team: Transition to Workday for HR - Silver
Bimbo Canada with Zeno Group Canada: The Hourly Associate Connection - Bronze

Government Relations/Public Affairs Campaign of the Year

Agnostic & Coinbase: Coinbase Canada Stablecoin Advocacy - Gold

Best Use of Artificial Intelligence in a PR Campaign

Edery & Lord Communications and Target, Newfoundland and Labrador Tourism: Hello Humpback - Gold

Marketing Communications Campaign of the Year

Air Canada x Weber Shandwick: The Air Canada Bucket List Hat - Gold
Craft Public Relations: Your First Crush, All Grown Up - Gold
Faulhaber: Stone Eagle Winery Launch - Gold
McDonald's Canada x Weber Shandwick: McDavid’s - Gold
McDonald's Canada x Weber Shandwick: The 30th Anniversary of the McFlurry - Gold
ruckus Digital: The Dash-elor – Gold
Turkey Farmers of Canada with Zeno Group Canada: You Train. You Turkey. - Silver
The Coca-Cola Company Canada x Weber Shandwick: Fuze Iced Tea: It’s The Flavour - Silver
Craft Public Relations x Moosehead Breweries: The Moosehead Presidential Pack - Silver
Ontario Lottery and Gaming Corporation (OLG) x Weber Shandwick: OLG’s 50th Anniversary - Silver
Subway Canada and Veritas Communications: Subway Canada Power Bowls Launch - Silver
Walmart Canada x APEX PR: 2025 Walmart Canada Fraîche Collection – Silver
LABOUR: Delta Bingo Flagship Grand Opening - Bronze
LABOUR: WeRPN Membership Campaign - Bronze
McDonald's Canada x Weber Shandwick: Shania Twain All Dressed Up - Bronze
Mucinex x Talk Shop Media and Cleansheet Communications: From Coast to Congested Coast - Bronze
Visit California with Zeno Group Canada: California Loves Canada - Bronze

New Product or Service Launch Campaign of the Year

Craft Public Relations: The CYBEX e-Gazelle Test Drive - Gold
Craft Public Relations: Your First Crush, All Grown Up - Gold
McDonald's Canada x Weber Shandwick: McVeggie - Gold
North Strategic: Suprema: The Opera for Aficionadoughs - Gold
The Coca-Cola Company Canada x Weber Shandwick: Fuze Iced Tea: It’s The Flavour - Gold
TRESemmé Canada and Weber Shandwick Canada: TRESemmé Lamellar Gloss Launch - Gold
Agnostic & Metro Inc.: Moi Rewards Ontario Launch - Silver
Craft Public Relations: CYBEX Car Seat Safety Summit - Silver
Craft Public Relations: Popeyes x Hot Ones - Silver
Craft Public Relations x Reese’s: The Launch of Reese’s + Nougat - Silver
Whitby Communications and Creative Services Team: Town of Whitby Corporate Intranet Launch – Silver
Kraft Heinz and Taco Bell with Zeno Group Canada: Bring Home the Bell - Bronze
Whitby Communications and Creative Services Team: Transition to Workday for HR - Bronze
McDonald's Canada x Weber Shandwick: Shania Twain All Dressed Up - Bronze
Mondelez Canada x APEX PR: Selena Gomez x OREO: Limited Edition - Bronze Strategic Objectives & Amazon Canada: Alexa+ Canadian Launch – Bronze

Student Public Relations Communications Plan of the Year

Marya Kalra, Izabela Zubek: Chek-It-Off with Sportchek - Silver
Olamipo Ogunnote: Echoes From An Elephant Campaign - Silver
Zoe Bernard, Triona Curran, Bridgette Paisley, Emily Sevcik, Hanna Sproat, Khalil Tuff: KRWND Jewelry - Silver
Tu (Lucy) Luc, Rona Apsari, Marya Kalra, Tanishk Srivastava, Aneta Kula, Polina Vasylkova, Jasleen Jheeta, Teaghan McGivery-Adams, Trishelle Dotson: Kick Off the Season with Jolly Ass - Silver
Esmahan Nor and Tu (Lucy) Luc: We Run The North with SportChek – Silver
Patrycja Solarczyk, Gabriella Francis, Ilhan Sayid: A Love That Lasts with Revlon - Bronze
Wisdom Adeola Yusuf, Vic Johnson, Ava Carrigan, Fernando Bossoes: One Madawaska - Bronze

Leadership Awards

New PR Professional of the Year – Olami Ogunnote
Lois Marsh Award - Samiha Fariha
PR Student of the Year - Lucy Luc

Lay’s “Epic Watch Party” Brings Messi, Beckham & Fans Together for World Cup 2026 ⚽🔥

noreply@blogger.com (Rey B) — Tue, 05 May 2026 15:47:00 +0000

Just in time for the FIFA World Cup 2026, Lay’s is announcing the latest installment of its “No Lay’s, No Game” campaign – and it’s pretty EPIC.

In a new 360-marketing campaign, Lay’s is announcing The Epic Watch Party, a first-of-its-kind activation where Lay’s united legendary players – Alexia Putellas, Lionel Messi, David Beckham, Thierry Henry and Steve Carell – with real, unsuspecting fans for an unforgettable celebration.

The Strategic Pivot: Lay’s tapped into the idea of scalable intimacy – finding real people where they are – at a grocery store or on their phones – and found a way to break through in a meaningful way.

Why This Matters:

What looks like another fun “No Lay’s, No Game” moment is actually a shift from audience targeting to behavior targeting.
The brand sought out real, everyday fans, and has found ways to engage in an unpredictable way and with the star power of the “No Lay’s, No Game” squad – with a first-of-its-kind WhatsApp Chat and finding actual purchasers of Lay’s at the supermarket.
Now in its fourth year, “No Lay’s, No Game” is scalable – and the brand continues to find new ways to generate content in real situations.

As brands compete for authentic connections with consumers during the biggest sporting event of the year, Lay's is setting a new standard for fan engagement this World Cup 2026. Earlier this year, the brand kicked off the ultimate campaign with fan-centered activations including a legendary group chat on WhatsApp, where 4M+ fans are engaging with talent in real time and will continue throughout the tournament this summer.

Whether you’re a die-hard fan or just here for the snacks, jump on the Bandwagon (teaser alert!) because there’s much more to come from Lay’s in the coming weeks. That’s the power of Lay’s as an Official Sponsor of the FIFA World Cup 2026.

Black Noise Goes Public with Open Letter Campaign Exposing the Bloated Holding-Company Model

noreply@blogger.com (Rey B) — Tue, 05 May 2026 12:42:00 +0000

Black Noise®, the independent creative agency founded by veteran creative leader Craig Crawford, is going public with a paid trade-press campaign that exposes a bloated holding-company business model. The campaign points to a growing field of small, independent agencies, studios and collectives offering CMOs a credible alternative to the holding-company establishment.

Launching today in trade pubs, the campaign features a series of open letters addressed to chief marketing officers in the travel, automotive and quick-service restaurant industries. Each letter is built around an iconic tagline: “We try harder,” written for Avis in 1962; “Think small,” created for Volkswagen in 1959; and “Where's the beef?” the 1984 Wendy's line that turned a category assumption inside out.

Signed by Black Noise founder and chief creative officer Craig Crawford, each letter argues that the agency model CMOs have inherited bills for bodies and hours, not ideas and outcomes, and that scale has stopped serving clients.

“These three provocative statements have one thing in common,” said Crawford. “Each of them challenged conventional wisdom that nobody had questioned before. I'm asking CMOs to apply that same instinct to the agencies they're paying, because the answer they've been sold looks a lot like the answer those iconic ads were built to disrupt. I'm challenging them to embrace what comes next — smaller, faster, savvier shops that are building the future of this industry alongside theirs.”

Research by Gartner finds many CMOs ready to listen, with 84 percent reporting high levels of strategic dysfunction within their function. They point to confusion and conflict that leaves marketing leaders unable to create effective strategies. CMOs who recognize the pattern are already acting on it, with 39 percent planning to cut agency budgets this year and streamline agency rosters, according to Gartner's 2025 CMO Spend Survey of 402 marketing leaders.

Crawford knows this relationship well, having spent more than two decades inside the holding-company system, including 15 years at Team One on Lexus and a recent run as EVP, executive creative director at Leo Burnett on Cadillac.

“I launched Black Noise last year in response to the conversation CMOs were having privately,” said Crawford. “This campaign is the next step. I want to put it on the record. It's the difference between asking permission to be heard and taking action.”

The open letters will be available at weareblacknoise.com beginning May 4.

ABOUT BLACK NOISE

Founded in 2025, Black Noise is a Los Angeles-based independent creative agency built on the premise that small, senior teams outperform scaled holding-company models, especially in an attention economy increasingly defined by earned media. Founder and chief creative officer Craig Crawford previously held senior creative leadership roles at Leo Burnett, Team One and TBWA\Chiat\Day, leading work for Lexus, Cadillac and other global brands. Learn more at weareblacknoise.com.

Sir Mo Farah Goes the Distance with Chery UK in New Super Hybrid Campaign

noreply@blogger.com (Gloria J) — Mon, 04 May 2026 12:47:00 +0000

Global marketing agency TEAM LEWIS has devised a new campaign for CHERY UK, partnering one of the UK’s fastest growing car brands with Sir Mo Farah CBE - one of the world’s most celebrated athletes.

Sir Mo Farah CBE is the central figure in the campaign, which showcases the brand’s unique, proprietary Chery Super Hybrid (CSH) electrified powertrain technology.

The multi-channel campaign, titled “Go Like Mo”, which launches in the UK on 1 May, includes a hero film and TV commercial plus out-of-home London Marathon activations, alongside paid social content series across TikTok, Instagram and Facebook, and URUNN partnership events.

For CHERY UK’s first technology-focused campaign, the idea was simple: use Olympic legend and British Icon Sir Mo Farah CBE as a metaphor for CSH technology. With up to 745 miles of total driving range* available on selected models, who better to represent exceptional endurance than a four-time gold medalist?

CHERY UK and TEAM LEWIS brought the comparison to life by mapping CSH technology against Mo’s physical elite performance - creating a powerful technical narrative.

Sir Mo Farah CBE, who has accumulated 10 global titles including the 'double-double' of gold medals over 5,000m and 10,000m at both the 2012 and 2016 Olympic Games, said: “I’m so proud to launch this new partnership with CHERY. It’s such a unique brand, and I’m very excited to help introduce Chery Super Hybrid technology to more motorists across the UK. Experiencing the CHERY TIGGO 9 CSH during the shoot was also an unforgettable experience. The car is amazing - sleek design, comfortable and practical, and I loved the massage seats.”

Farrell Hsu, Country Director, CHERY UK, added: “Sir Mo Farah’s career has been defined by consistency, resilience and the ability to perform at the highest level over time – qualities that sit at the heart of our [Chery] Super Hybrid technology. He’s known for going the distance, for doing it consistently, and for making it look effortless.”

John Zhong, Brand Director at CHERY, said: “Sir Mo Farah is the perfect partner to showcase the endurance, innovation and performance that comes with every CHERY car. As we are immersing customers in our brand and products in the UK, it felt right to work with a truly British icon, as a signal of our commitment to the UK. Our goal is to be the Chinese brand that truly understands Britain.”

Arun Singh, Senior Brand Manager at CHERY, said: “Working with TEAM LEWIS and Sir Mo Farah CBE, this new campaign doubles down on the strategy of authenticity and everyday relevance that reflects the core mission of our brand. Not everyone can run like Mo Farah – but thanks to Chery Super Hybrid technology, Britain can rack up long distances without breaking a sweat.”

Max Sellers, Creative Director at TEAM LEWIS, said: “Our journey started by celebrating real-life moments with Abbey Clancy and Peter Crouch, showing how Chery smart tech fits into the beautiful chaos of home life. Now, we’re taking the next step with Sir Mo Farah. Just as Mo is famous for his incredible endurance and pacing, Chery’s Super Hybrid technology is all about smart energy management and going further. He isn’t just an ambassador; he’s the perfect metaphor for a car built to go the distance.”

Arjun Singh, EVP, Global Creative Growth, TEAM LEWIS adds: “Arjun Singh, EVP Global Creative Growth, said: “The work we create and make for Chery is based on a very clear goal/strategy, to connect with the British public. Following the success of the “Peter & Abbey” campaign there is no better person than Sir Mo Farah himself to launch Chery Super Hybrid and capture the imagination of the public like he has over the last 20 years. The relationship between TEAM LEWIS and Chery have is one of complete trust and lines between client and agency are blurred which allows us to move fast and create work that is contextual and of the moment.”

The campaign announcement follows the CHERY’s brand showcase at Auto China 2026 (Beijing Auto Show) and The CHERY International Business Summit - where it announced its plans to serve 10 million export customers worldwide by 2030.

As China’s largest car exporter for the last 23 years, CHERY continues to build its presence in the UK, with its growth supported by an expanding TIGGO product line and growing retail network of over 70 locations.

CHERY’s next model to launch in the UK will be the CHERY TIGGO 4 CSH, available from CHERY’s nationwide dealership network from June. Starting from £19,995 OTR* for the Aspire model and from £21,995 OTR* for the Summit, the CHERY TIGGO 4 CSH is positioned as a model that is ‘packed full of life’.

TEAM LEWIS is delivering the brand and creative launch campaign for CHERY from its global HQ at Battersea Power Station, London, with support from its team in APAC. TEAM LEWIS was appointed as Strategic and Creative lead agency by CHERY UK in Summer 2025. The appointment by the Fortune 500 company, as it was preparing to break into the exciting UK market, followed a competitive five-way pitch process.

Innocean Berlin and Kia Introduce the KIA EV2 as the ultimate enabler of life’s most memorable moments

noreply@blogger.com (Gloria J) — Fri, 01 May 2026 13:11:00 +0000

There is something unforgettable about the excitement and emotion of a first time. Kia Europe and Innocean Berlin have captured that powerful feeling in their latest campaign: The Power of Firsts, unveiling the highly anticipated Kia EV2, the first of its name and the brand’s most accessible electric vehicle, which aims to connect with a new generation of drivers.

Compact, yet full of character, the Kia EV2 is engineered to make a big emotional impact. It is designed not just for those who value innovation, but for those who value how innovation feels.

“The EV2 represents a significant step in broadening access to electric mobility within Kia’s line-up,” said David Hilbert, Marketing Director at Kia Europe. “With ‘The Power of Firsts,’ we want to place the focus on the human experience. The campaign positions the EV2 as a companion to meaningful first moments and demonstrates Kia’s ambition to connect with customers in an authentic, meaningful way that reflects how they live today.”

To bring this idea to life, Innocean Berlin created a campaign built around intimate, authentic vignettes. Each one portrays a deeply personal “first” made possible by the EV2. Through its modular structure, it easily adapts to various formats: from product films and print to digital assets, immersive web experiences, and social-first content.

The campaign is running across all the Greater European markets including France, Germany, UK, Netherlands, Spain, Belgium, Austria, Hungary and Italy over the next few months, on platforms including social, TV, radio.

And this is only the beginning. The campaign serves as an evolving platform, with a second chapter to launch in the summer, featuring collaborations with creators from diverse backgrounds. Starting with a filmmaker and a chef, each invited to share their own meaningful “first.”

“A campaign of this nature is, coincidentally, a first for Kia,” added Gabriel Mattar, CCO at Innocean Berlin. “It evolves over time, going from a traditional film to a social second chapter. A testimony of Kia’s constant search for innovation and inspiration in everything they do.”

Ogilvy Paris Taps Digital Trailblazer Benjamin Bregeault as New Creative Chief

noreply@blogger.com (Rey B) — Thu, 30 Apr 2026 12:48:00 +0000

In a deliberate move designed to underscore Ogilvy Paris' ongoing evolution and commitment to integrating innovative, digitally led creative solutions into its core offerings, the agency names its ECD talent, Benjamin Bregeault, Chief Creative Officer.

Benjamin Bregeault’s career path is marked by a unique blend of agency heritage and forward-thinking digital expertise. He began his creative journey at Ogilvy Paris, where for nine years he contributed to significant national and international accounts including Fanta, Sprite, Scrabble, Free, and Perrier. Building on this foundation, Benjamin then broadened his experience at leading agencies such as Buzzman, Wunderman, 180 Amsterdam, and BETC. Crucially, his tenure as Creative Director at Blast Radius, a prominent WPP digital creative hot shop, provided him with invaluable experience in leveraging digital platforms to craft groundbreaking brand experiences and solutions.

Benjamin rejoined Ogilvy Paris in 2021, quickly advancing to Executive Creative Director in 2023. Now, taking the helm of the agency's creative department, he brings a visionary leadership shaped by a career dedicated to relentless innovation and creative excellence across diverse environments. Throughout his career, Benjamin has earned every major industry accolade, including D&AD, Cannes Lions, Eurobest Grand Prix, New York Festivals, Andy Awards, One Show, and Clio Awards.

At Ogilvy Paris, Benjamin has been instrumental in securing numerous significant client partnerships, including Doctolib, Citeo, Grimbergen, Mobalpa, and Gamm vert. He has also been a key creative force for existing clients such as Vittel, Mondelez, Absolut, and Decathlon, making significant contributions to the agency's creative distinctions in recent years.

Mathieu Plassard, President & CEO Ogilvy Paris, commented on the appointment: "Benjamin’s appointment is a pivotal moment for our creative department. His journey, which seamlessly weaves together deep agency roots with substantial experience from pioneering digital activation agencies like Blast Radius, makes him exceptionally suited to lead our creative vision. This unique hybrid perspective ensures we continue to deliver innovative, impactful work that truly resonates in today’s complex digital landscape. We are excited for him to drive our ongoing creative evolution."

This appointment reinforces Ogilvy Paris’ commitment to delivering cutting-edge creative strategies that meet the evolving needs of its diverse client portfolio, leveraging a leadership team with broad and integrated expertise.

Nicky& Kathy Hilton Drops Personalized Mother’s Day Collection

noreply@blogger.com (Rey B) — Wed, 29 Apr 2026 12:31:00 +0000

Just in time for Mother’s Day, Theo Grace — the personalized jewelry brand founded by Nicky Hilton — has unveiled its newest collection: “Made to Treasure,” a heartfelt collaboration created alongside her mother, Kathy Hilton.

Made to Treasure is a celebration of legacy, love, and the generational bonds that define motherhood. Designed as wearable keepsakes, the collection transforms meaningful moments into modern heirlooms—blending timeless design with deeply personal storytelling.

At the heart of the collection is customization. Each piece can be tailored with photos, names, initials, or monograms—allowing the wearer to carry their most cherished memories wherever they go. Available in both gold and silver (with optional diamond accents), the collection offers elevated yet accessible gifting for mothers, grandmothers, and beyond.

Spanning necklaces, bracelets, brooches, and pins, the collection reflects a shared aesthetic between Nicky and Kathy—balancing modern delicacy with classic, enduring style. The result is a versatile edit of pieces designed to be worn daily, gifted meaningfully, and passed down for generations.

As Nicky shares, these designs are meant to feel like “walking love notes”—a sentiment that captures the spirit of the brand and the emotional resonance behind every piece.

For those looking for that special gift for Mom this year, these Made to Treasure pieces offer personalized jewelry that feel both intentional and enduring:

For a limited time, receive 15% off all products at Theo Grace with code: TREAT15 US + Free shipping on all orders!

Promo code valid until May 1st.

Sid Lee Integrates Godfrey Dadich Partners and Names Derek Robson as Chairman

noreply@blogger.com (Gloria J) — Tue, 28 Apr 2026 12:36:00 +0000

Sid Lee Group, the award-winning global collective celebrated for shaping culture through creativity and innovation, announced two major moves today to optimize client success and continue its U.S. expansion. The company has formalized the integration of San Francisco-based Godfrey Dadich Partners (GDP), a creative marketing agency grounded in journalism and design, and has appointed industry veteran Derek Robson to serve as chairman of Sid Lee Group.

Robson, renowned for his transformative work at agencies including IDEO and BBH, will oversee this integration and lead the further U.S. expansion of Sid Lee Group. In addition to his other accomplishments, he gained industry fame as President of Goodby Silverstein & Partners. With Robson at the helm, the agency became an industry front-runner in narrowing the gender gap in leadership, and garnered a multitude of creative awards and accolades from Ad Age, Adweek and Fast Company.

GDP will join the group’s multidisciplinary network including Yard, Digital Kitchen, Haigo, Sid Lee Sport, Sid Lee Architecture, and Sid Lee North America and remain under the direction of Thomas Ellingson, President and COO.

CMOs are now accountable for creating truly holistic, digital customer journeys that balance automated brand delivery with the essential human experience. By combining Sid Lee’s creativity, technological innovation and strategic strengths with GDP’s strategy, design and storytelling expertise, the companies are now set up to provide impactful brand experiences that deliver more powerful business outcomes for clients. The combined offering provides the creative and technological tools required to manage a brand’s digital presence, including: multiplatform campaign development, website design and build, SEO/GEO/AI, and immersive experiences.

“Our ambition is to foster a community that thrives on talent, collaboration, innovation, and the highest standards of creative excellence,” said Marie-Lise Campeau, Global CEO of Sid Lee Group. “Welcoming GDP under Thomas’ strategic direction, along with Derek’s vision and experience, strengthens our promise to partners and the communities we engage.”

“I have kept a close eye on Sid Lee Group from its Canadian roots to the growth it has enjoyed to date in the U.S. market,” said Robson. “I’m excited by the momentum and opportunities to further expand across North America.”

Sid Lee Group is projected to grow over 20% year over year from 2025 to 2026 in the U.S. market alone. Its growth is attributed to multiple factors – award winning creative, talented leadership, and the support of its parent company kyu, the global network of consultancies, agencies, and tech firms established by Hakuhodo DY Holdings.

The company is known for its ideas, innovation and creativity. This last year, Sid Lee North America, has been managed under the creative leadership of President & CCO Johan Vakidis, who will continue to play a role in strengthening the company’s U.S. presence. Vakidis has been instrumental at leading the company’s award-winning work for brands such as Electronic Arts Battlefield 6 and helping to secure major client wins—including FIS Global, Angel’s Envy, and Hand & Stone. Additionally, he has been assembling top-tier creative talent across Los Angeles, San Francisco, and New York.

Ellingson and Vakidis will prove to be a formidable team, combining clarity, craft and concept. Their complementary expertise will be instrumental in guiding clients in this new and challenging marketing landscape.

Thinkingbox Hires Cam Boyd to Bolster Creative Leadership

noreply@blogger.com (Rey B) — Thu, 23 Apr 2026 13:28:00 +0000

Brief to built agency Thinkingbox has welcomed award-winning creative leader Cam Boyd as Executive Creative Director. A fixture of the Toronto advertising community for decades, Boyd joins from Monks, where he served as a Global ECD, stepping into a role to reinforce Thinkingbox’s creative leadership as the agency continues to see double-digit growth.

Boyd brings a combination of conceptual rigor and entrepreneurial instinct honed across some of the industry's most respected shops, including GUT Toronto, john st., McCann Canada, TAXI and Leo Burnett Toronto as well as his own independent venture, Saint Bernard. His work has been recognized at virtually every major awards show around the globe, and he has built a reputation for his approach to agency building and developing creative talent.

At Thinkingbox, Boyd will partner closely with three other Executive Creatives to lead creative output across the agency's full roster of clients, including Adobe, Amazon, Intuit, Chobani, Microsoft, Pinterest and more. He reports directly to Founder and CEO Amir Sahba.

"Thinkingbox has always operated from the belief that the people who dream it should be the ones who make it," said Amir Sahba, Founder and CEO, Thinkingbox. "Cam embodies that philosophy completely. He's a proven agency builder, a world-class conceptual thinker, and someone who has spent his career elevating the craft and the people around him. As we continue to see significant demand from our clients, from strategy and creative excellence to scaled delivery, growing our creative leadership was a critical move. One we believe Cam will excel in."

Boyd was selected following a six-month global search. Thinkingbox has seen 60% year-over-year growth and currently has more than 40 immediate job openings. Boyd will also help grow Thinkingbox’s presence in Toronto, which remains a major hub for the agency.

"What drew me to Thinkingbox is the philosophy that the making and thinking belong in the same hands," said Cam Boyd, Executive Creative Director, Thinkingbox. "The best work I've been part of happened when the people with the creative vision got their hands dirty and were integral to bringing it to life. That's the operating model here, and it's where I want to be building."

Boston Pizza Calls in The Hockey Gods to End Canada’s 32-Year Playoff Drought

noreply@blogger.com (Rey B) — Wed, 22 Apr 2026 13:01:00 +0000

For more than three decades, Canadian hockey fans have been waiting. This playoff season, Boston Pizza is done leaving it to chance.

Introducing The Hockey Gods, a new campaign by Mekanism built on a simple idea: if nothing else has worked to help bring the cup back to Canada, it might be time for divine intervention.

The campaign imagines the Hockey Gods descending to Boston Pizza to watch the playoffs alongside fans and, hopefully, tip the balance back in Canada’s favour. That’s “favour” with a “u”.

The comedic campaign launches with a 30-second spot that introduces the idea of the Hockey Gods descending to help end Canada’s playoff drought. It opens on an ordinary city street before a surreal shift. Thunder cracks like a goal horn. Clouds flash red. Hockey pucks rain from the sky. For 32 dark years, Canadian hockey teams have come up short in the playoffs, so this year, Boston Pizza is waking up the Hockey Gods.

A series of 15-second cutdowns play out like episodic moments, featuring the Hockey Gods hanging out at BP alongside fans. Inside the restaurant, they mingle with mortals, debate missed calls, accept offerings of beer (not sacrificial animals), and reveal their roles in the game, including the “God of the Goalposts” — we love that sound, too.

“We know how much belief and ritual are part of playoff season,” said James Kawalecki, VP of Marketing at Boston Pizza. “This campaign taps into that energy in a way that feels familiar and a little larger than life, giving fans a place to gather, take part in the superstition and maybe even help shift the odds.”

The idea extends across a fully integrated platform spanning TV, OLV, in-restaurant, OOH and social activations:

Hockey God bobbleheads, available at local BP restaurants
Media kits, with Hockey God prayer candles, holy rink water, holy pucks, and prayer cards designed to bring playoff luck home.
Influencer-led social content featuring prominent hockey fans tapping into the power of the Hockey Gods to rally a win on home ice.
OOH activations in playoff team cities, including a Sistine Chapel-inspired mural in Edmonton
Consumer activations, including game-day mullet makeovers for fans in Edmonton
In-restaurant takeovers, including menu, posters and in-venue details tied to the campaign

Together, it positions Boston Pizza as the go-to destination for fans hungry for a win (please, Hockey Gods) and hungry for BP. Now in its third year under this strategy, the goal remains clear: finally bringing the Cup home to Canada.

“This takes something every fan already believes in and pushes it further,” said Mike Blackmore, Creative Director, Mekanism. “After 32 years, we thought it was time to stop leaving it to chance and bring the Hockey Gods into the experience, turning superstition into something fans could actually see, share and take part in. ”

The campaign launched nationally on April 18 and runs as long as the Hockey Gods are with us.

PR is led by Heads+Tales, UM handled the media buy, and the campaign is directed by Matt Atkinson at Steam Films.

CREDITS
Campaign Title: The Hockey Gods

Client: Boston Pizza
SVP, Marketing & Communications: Peter Blackwell
VP, Marketing: James Kawalecki
Director, Marketing: Niels van Oyen
Marketing Manager, Brand Programs: Sean Megna
Associate Marketing Manager, Brand Programs: Tonia OseiBonsu

Agency: Mekanism
President: Peter Bolt
SVP General Manager: Edith Rosa
SVP Director of Strategy: Ian Barr
Executive Creative Director: Julie Nikolic
Creative Director: Mike Blackmore
Creative Director: Chris Obergfell
Group Account Director: Heather Mirynech
Account Supervisor: Sierra Haddleton
Design Director: Leah Renihan
Production Designer: Anna Lew

PR: Heads and Tales
Co-CEO & Co-Founder: Katie Muir
VP: Lauren Orlando
Associate Director: Andrea Chick
Account Manager: Madison Gerrie
Sr Account Executive: Sophia Ntentes
Account Executive: Sharmaine Ehi-Akatue

Media Agency: UM
Senior Director, Connections Planning: Michelle Arksey
Manager, Connections Planning : Quinn Harris
Senior Planner, Connections Planning: Klaidi Shehi
Assistant, Media Planning and Buying: Sam Tanenbaum
Manager, Integrated Investments: Robert Fornasiero

Production House: Steam
Executive Producer, Jill Brenan
Head of Production: Dan Rankin
Director: Matt Atkinson
Editing House: Nimiopere
Editor: Steve Puhach
Assistant Editor: Shalini Menon
Executive Producer: Jenna Edwards

Colour Transfer: Feather
Colour Producer: Hannah Stone
Colourist: Kevin Wu

Audio House: Ta2 Sound & Music
Audio Director: Drew Frohmann
Executive Producer: Dana Gadsden
Production Coordinator: Annmarie Kay
Sound Design: Adame Ivem, Andrew Fumerton, Ken Lo
Engineer: Ken Lo

VFX & Finishing House: MOTOMOTUS
VFX Artist: Lauren Rempel
Executive Producer: Morgan Campbell

Nissan Launches "Happy Chaos" Campaign for 2026 Rogue

noreply@blogger.com (Gloria J) — Mon, 20 Apr 2026 14:45:00 +0000

Nissan celebrates the unpredictable moments that define family road trips with "Happy Chaos," a new campaign for the 2026 Rogue directed by ROOS of Greenpoint Pictures, in collaboration with creative advertising agency, TBWA\Chiat\Day.

The film transforms the noise and disorder of a packed car into something cinematic. The 2026 Nissan Rogue shows off its capability via unexpected detours, spontaneous laughter, and creative problem-solving. Through layered sound design that evolves from raw cacophony to refined harmony, ROOS creates a portrait of modern, messy, unpredictable family life on the move. It's noisy, it's bumpy and you wouldn't change it for the world. That's Happy Chaos and the 2026 Nissan Rogue is built for it.

"It takes genuine, lived experience to nail the chaotic chemistry of a family-packed car, which is why ROOS gets it just right," says Tatiana Rudzinski, Greenpoint Executive Producer and Partner. "They have a familial shorthand, and that definitely shows up on screen. 'Happy Chaos' is as unapologetically loud as it is cinematically gorgeous—a perfect depiction of how one car can become a living record of unforgettable moments."

Truly Hard Seltzer Believes U.S. Soccer Will Win in 2026 Summer Ad Campaign

noreply@blogger.com (Gloria J) — Thu, 16 Apr 2026 13:50:00 +0000

As the biggest soccer tournament ever arrives on U.S. soil this summer, belief in the American squad has never been stronger. And Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer, isn’t just predicting a victory – it’s putting its faith on full display.

With the world’s biggest tournament coming to North America, one thing is undeniable: American fans don’t just watch the game, they believe in it. They show up with unmatched energy, stand by their team, and back them through every kick until the final whistle.

Now, Truly Hard Seltzer is turning that belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA.

In the nearly 250 years of American history, no city or town has ever officially carried the name Believe. Until now. Truly will turn the selected community into the official home of U.S. Men’s National Team fandom, showcasing its passion on a national stage throughout the tournament.

But that’s not all! Truly is launching a large-scale nationwide campaign to celebrate U.S. Soccer fandom from coast to coast this summer, including:

● Believe, USA: A nationwide search to rename one American town the official home of USMNT fandom

● Drink like a Believer: A nationwide campaign bringing the “believe” energy to fans everywhere – from kickoff through the final whistle

● Truly Hard Seltzer Collectible Cans: A collectible series of 12 limited-edition cans celebrating all 11 cities going big for soccer this summer and the host country, available nationwide while supplies last

● Truly Hard Seltzer Star Squad Pack: A brand-new limited-edition variety pack created in partnership with U.S. Soccer, available across the country now through the tournament

Believe, USA: A Chance to Make History
For one hometown, belief won’t just be felt – it will be official. Truly is launching a nationwide search to find the one American town whose faith in U.S. Soccer runs deepest and rename it Believe, USA.

And once they do, Truly and U.S. Soccer are moving in, popping up with a larger-than-life welcome sign, branded lamp posts down Main Street, a ribbon-cutting ceremony with a U.S. Soccer legend named honorary Mayor, and creating the Truly Believe Bar as the official U.S. Soccer party hub all tournament long.

Any U.S. Soccer fan in America can nominate — from die-hard fans who never miss a match to the locals who bring their whole town together for game day. If you believe your town deserves to be named Believe, USA, head to TrulyBelieveUSA.com now through April 26 and tell us why. The fan behind the winning nomination will earn the title of “First Fan of Believe, USA” by Truly Hard Seltzer.

USMNT star Weston McKennie is encouraging fans to put their town on the map: "I've played all over the world, and I can tell you – no one believes like American fans. This summer, we have a chance to show that on the biggest stage. One town gets to make history right alongside us. When we win, the Truly Hard Seltzers are on me!"

The winning town will be announced in May, with the full transformation unveiled ahead of tournament kickoff in June 2026. Nominations are open to legal U.S. residents 21+ through April 26. For full rules and details, visit Trulybelieveusa.com.

Drink Like a Believer
The U.S. Soccer campaign is Truly's biggest brand moment ever — a full-scale celebration of USMNT fandom running all tournament long. From streaming and out-of-home across the country to retail activations, bar programming, and fan experiences nationwide, Truly and U.S. Soccer are showing up everywhere fans are.

And anchoring the campaign is a full-blown soccer anthem built for every bar, every living room, really everywhere fans gather with Truly and their crew: "Gather up your crewly and cheer for the boys in the red, white and bluely." Running via linear TV, streaming, digital, in-stadium, and beyond, the spot is a rally cry for every fan all summer long. Watch here!

Rep Your City: 11 Cities, 1 Nation, 12 Cans
Rolling out now, Truly is launching 12 limited-edition collectible city cans – one for each of the 11 select cities going all in on soccer this summer and one for the nation, each designed with graphics inspired by the city it represents. Rep your city, rep your country, and collect the full set sip by sip. Exclusively available in 24oz. cans, snag these in select cities while supplies last.

For the Party: The Star Squad Pack Is Here

The Truly Star Squad Pack is made for one thing: watching soccer with your crew. Crisp, refreshing, and built for the moment, this pack offers four fruity flavors ready to celebrate every goal, including: Watermelon Wave, Orange Slices, Baller Berry, and Red, White & Tru, each with 100 calories and 5% ABV per 12oz can. Stock up now at retailers nationwide.
Outside of Truly’s Star Squad Pack, the entire portfolio will also be getting the U.S. Soccer treatment this summer! Your favorite Truly will be proudly sporting U.S. Soccer marks on-pack all summer long.

“Truly has been the Official Hard Seltzer of U.S. Soccer since 2022, and this tournament is the moment we’ve been building toward,” says Matt Withington, Truly’s senior director of marketing.

“Truly is made to bring people together – whether you’re watching games at home with friends, raising a can after a big goal, or chanting for the USMNT with fellow fans at the bar. This summer, Truly is celebrating the unmatched energy, joy, and belief that only soccer can create.”

So, hop on the belief bandwagon! Nominate your town at TrulyBelieveUSA.com through April 26, stock up on the Star Squad Pack and collectible cans and follow along @Truly on YouTube, X, Instagram and Facebook to watch it all go down. To find Truly near you, visit TrulyHardSeltzer.com.

About Truly
An original hard seltzer, Truly has paved the way for an entire category since 2016 as the most innovative “beyond beer” experience. The brand continues to keep its finger on the tab of what drinkers want: a great-tasting, sessionable alcoholic beverage without the fuss. Truly is all about keeping it light in how we show up in our drinkers’ lives. That's why Truly has something for everyone with lightly flavored styles at our core (Berry, Citrus, and Party packs), plus high-ABV flavor mix packs (Unruly), and culturally- and seasonally-relevant limited releases. To learn more, visit trulyhardseltzer.com and follow Truly on social media.

About The Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we’ve learned from making great-tasting craft beer to making great-tasting and innovative “beyond beer” products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea. We have taprooms and hospitality locations in Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at www.bostonbeer.com, which includes links to our respective brand websites.

Patricia Homonylo Frames the Future of Driving with Jeep’s Cherokee Hybrid

noreply@blogger.com (Gloria J) — Mon, 13 Apr 2026 13:06:00 +0000

Jeep is launching The Silent Edition, a wildlife print campaign for the all-new 2026 Jeep Cherokee Hybrid shot entirely in nature, where the vehicle’s hybrid technology helped make the intimate images possible.

Created by Publicis Canada in partnership with award-winning conservation photojournalist Patricia Homonylo, the campaign places the vehicle within real wildlife environments without overtaking them. At lower speeds, the Cherokee Hybrid moves more quietly, allowing the images to capture animals in their natural state, undisturbed, with the vehicle integrated subtly into each scene. The work is running in National Geographic and Canadian Geographic.

Built around the idea “Let the wild stay wild,” the campaign explores how the Cherokee Hybrid’s combination of 4x4 capability and quiet electric performance allows for a more considered way of moving through nature. For Homonylo, that made access to stillness possible. “I’ve missed shots before because my car made too much noise. With this, it made a real difference.”

The campaign was shot over two days in Muskoka, Northern Ontario. Working with wildlife meant nothing was staged or guaranteed, only observed.

The campaign reflects Homonylo’s practice, where presence matters more than proximity. “It hasn’t been about getting close enough. It’s about being quiet enough,” she explains. “If I’m silent, if I’m still, animals will come closer.”

A behind-the-scenes film follows Homonylo in the field as she navigates remote environments and unpredictable wildlife, documenting her process under unobtrusive conditions. Created using only natural sound, it reflects the experience of the shoot, emphasizing patience, stillness, and the role of the vehicle in enabling the work without disruption.

View Jeep The Silent Edition | Behind the Scenes

A Canada lynx, known for its elusiveness, appeared briefly in the open. Owls, typically sensitive to human proximity, remained nearby longer than expected. A red fox was photographed asleep in the snow, undisturbed. Each image was the result of patience, timing, and a deliberately minimal approach.

“Traditional automotive work often relies on power and presence, but this idea reimagines what that looks like,” said Vini Dalvi, Chief Creative Officer at Publicis Canada. “With the Cherokee Hybrid, quiet becomes a new expression of capability. It allows you to reach remote environments and move through them with less disruption, expanding what it means to be truly off-road.

Homonylo, whose work focuses on ethical wildlife documentation and conservation, was selected for her ability to work within natural environments without influencing animal behaviour.

“The idea was to let the wild stay wild, placing the brand within nature without overtaking it,” adds Dalvi. “Partnering with Patricia was critical to making that possible. Her approach, rooted in ethical wildlife documentation and a deep understanding of animal behaviour, ensured the work was grounded in real field practices and respect for the environment. The result captures wildlife not as spectacle, but as living subjects observed with patience, care and restraint.”

The campaign is rolling out across print, cinema, digital OOH and social.

About Stellantis:
Stellantis (NYSE: STLA) is a leading global automaker, dedicated to giving its customers the freedom to choose the way they move, embracing the latest technologies and creating value for all its stakeholders. Its unique portfolio of iconic and innovative brands includes Chrysler, Dodge, Jeep, Ram, Alfa Romeo, FIAT and Maserati. In 2025, the company celebrated 100 years of influencing culture and contributing to the history of the automotive industry in the U.S. and Canada. For more information, visit www.stellantis.com.

About Patricia Homonylo:
Patricia is an award-winning Conservation Photographer and filmmaker. She was recently awarded the grand prize and title Bird Photographer of the Year, becoming only the second woman to receive this honour.

Additionally, Patricia has earned recognition for photojournalism in prestigious competitions such as Wildlife Photographer of the Year, Nature Photographer of the Year, and Nature’s Best for her documentary film work. Her work has been published in The Guardian and bioGraphic.

About Publicis Canada:
Publicis Canada is a full-service agency, but we prefer to think of ourselves as a collection of Alchemists: combining Intelligence, Creativity and Technology to unlock transformative growth for brands across North America. With a dedicated team of over 750 employees spanning Toronto, Montreal, Quebec City, and Windsor, we deliver unmatched creative, strategy, production, and CRM solutions to our clients. As part of Publicis Groupe SA, we are committed to pushing the boundaries of innovation and excellence. To learn more about Publicis Canada, visit: publicis.ca

Jung von Matt HANGANG Taps K-pop Star to Power Gong cha’s Global Brand Evolution

noreply@blogger.com (Rey B) — Thu, 09 Apr 2026 13:03:00 +0000

Felix finds the perfect mix

Jung von Matt HANGANG taps K-pop star to power Gong cha’s global brand evolution

As K-pop and K-food continue their explosive rise far beyond South Korea, Jung von Matt HANGANG is leveraging one of the culture’s biggest global ambassadors to strengthen Gong cha’s leadership in the international tea category.

Gong cha is one of the world’s fastest-growing tea brands, known for its premium teas and extensive customisation options, with thousands of stores across Asia, Europe and the United States.

The agency has won Gong cha’s Y26 global brand mandate in a competitive pitch, developing a new global brand platform fronted by Stray Kids’ Felix, one of the world’s most influential K-pop artists, whose massive Gen Z following spans continents and cultures worldwide.

Rather than centring on product promotion, the strategy shifts Gong cha from an occasional treat to an everyday 'lifestyle vibe', targeting 18 – 34 female consumers and driving higher store frequency worldwide.

From idol persona to artistic precision

Moving beyond the familiar style of K-pop endorsements, Jung von Matt HANGANG portrays Felix in a more artistic and expressive light, immersed in the studio as he composes and plays instruments.

His musical craft becomes a metaphor for Gong cha’s core product innovation - customisation. The layering of sounds mirrors the adding of pearls, the adjustment of ice and sugar levels, and the pursuit of perfect balance. Artistic precision meets beverage perfection.

The approach strengthens Gong cha’s existing 'Gong cha Vibe’ messaging while building clear category entry points - making the brand the natural choice for joyful, refreshing everyday moments.

Built for global scale

Jung von Matt HANGANG developed and produced the full suite of global master assets, including main film, digital short-form content, OOH and in-store visuals, alongside global social governance guidelines to ensure consistency across markets.

The digital-first rollout begins in early April across South Korea, the United States, Japan and Australia, supported by digital AD and OOH.

“K-culture is no longer niche, it’s shaping global mainstream behaviour,” said Bill Yom, Founder and CCO of Jung von Matt HANGANG. “By showing Felix as a meticulous artist, we created a powerful parallel to Gong cha’s customisation DNA. This is about embedding the brand into everyday culture, not just advertising a drink.”

Jeeyoung Jina Chung, CMO Korea & APAC at Gong cha added: “Our ambition is to define the tea category through cultural relevance. This platform allows us to connect Gong cha’s unique tea culture with the creative energy that resonates with Gen Z worldwide.”

Together, Gong cha and Jung von Matt HANGANG are blending culture, craft and customisation into a scalable global brand platform designed to turn everyday tea moments into lasting brand love.

Comedian Leslie Jones Returns to Host The One Show 2026

noreply@blogger.com (Rey B) — Thu, 09 Apr 2026 05:12:00 +0000

After bringing down the house last year, renowned Emmy winning comedian and actress Leslie Jones will make an encore performance to host The One Show 2026, taking place at New York’s Cipriani Wall Street on May 15 as part of Creative Week 2026.

Jones spent six years as a cast member and writer for NBC’s “Saturday Night Live”, where she was twice nominated for a Primetime Emmy Award. She has also hosted the ABC game show “Supermarket Sweep”, headlined numerous comedy tours and festivals, and starred in films including the 2016 “Ghostbusters”. Her recent special, “Life Part 2”, streaming on Peacock, was the highest debut by a female comedian.

“We’re thrilled to welcome Leslie Jones back as host of The One Show,” said Adam Izen, Chief Awards Officer at The One Club. “Last year, she brought an incredible energy to the stage — celebrating our industry with genuine love while delivering a few fiery roasts that kept everyone on their toes. We can’t wait to see what she brings to the stage this year.”

The One Show 2026 Members Choice Award

This year's show will also feature the announcement of the inaugural One Show Members Choice Award winner. Anyone with an active membership to The One Club for Creativity will have the opportunity to vote for their favorite work from among top One Show 2026 winners.

The new accolade is designed to engage the global creative community, and provide a platform for them to have a direct say in recognizing the best work of the year.

2026 Creative Hall of Fame inductees announced

Another new element of this year’s One Show ceremony will be the announcement of 2026 inductees to the prestigious Creative Hall of Fame.

The Creative Hall of Fame has a rich heritage of honoring the lifetime achievements of creative luminaries in advertising, design, and education, starting with the induction of Leo Burnett in 1961. In its current incarnation, it encompasses inductees into the Copywriters Club Hall of Fame (1961–1974), the Art Directors Club Hall of Fame (1972–2012), and the Educators Hall of Fame (2012–present).

Responses to the open global call for nominations — focused on the criteria of industry impact, influence and inspiration — were reviewed by The One Club Board of Directors, who then selected this year’s inductees from a shortlist. The 2026 inductees will be celebrated at a special black-tie fundraising ceremony in September in New York.

Creative Week 2026

Now in its 17th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in The One Club’s leading global awards shows: The One Show, ADC 105th Annual Awards, and Young Ones Student Awards.

Lenovo Taps NYC Creators for “A Love Letter to NYC” Campaign Powered by AI PCs

noreply@blogger.com (Rey B) — Tue, 07 Apr 2026 12:23:00 +0000

Lenovo is doubling down on creator-first storytelling with “A Love Letter to NYC,” a new campaign developed alongside cultural innovation agency Sounds Fun. Built to spotlight its Gen 11 AI PCs and Microsoft Copilot+ experiences, the work positions creativity not as a polished end product—but as something shaped in real time by environment.

At the heart of the campaign is a simple insight: inspiration starts with place. In this case, New York City becomes both backdrop and collaborator, with the work capturing the in-between moments where ideas take shape.

Centered around a series of creative acts – distinct outputs, personal processes, and a shared source of inspiration – the campaign features three :30s social videos from top, NYC-based creators:

Following Brooklyn-based filmmaker and animator Bree, Bronx-based co-founder of Bronx Girl Skate Mel Ramirez, and Manhattan-based luxury fashion designer Cameron Hughes, each video highlights different ways these creators use their Lenovo Gen 11 AI PCs and Microsoft Copilot+ experiences to help design their art. This campaign will also feature the launch of a new Lenovo Pro, coming to market in the next month, and will include visual artist and creative technologist Daniel Macadangdang with this new device.
For Bree, it’s helping generate textures for 3D models and remove backgrounds for photos. For Mel, it’s assisting with the business operations of her brand like finding new places to expand her brand. For Cameron, it’s coding so he can focus on making.
After each creator opens their laptop, inspiration begins to unfold, drawn from their personal, everyday experiences living in New York City—from glimmers in the sidewalk to the hottest skate areas to the sweeping architectural cityscape. Pulled together in a scrapbook-inspired way, this personal, assembled approach reinforces the notion that you’re inside the creators’ heads.

Each film begins the same way: a laptop opens, and inspiration spills out—drawn from the textures of daily life in the city. From sidewalk reflections to skate culture to sweeping architectural lines, the visuals are assembled in a scrapbook-style format that places viewers directly inside each creator’s mind.

The campaign also teases the upcoming launch of a new Lenovo Pro device, featuring work from visual artist and creative technologist Daniel Macadangdang.

Built as a social-first initiative, “A Love Letter to NYC” will roll out across Instagram and TikTok, supported by high-impact OOH placements throughout the city—including Penn Station and Madison Square Garden—alongside retail integrations and Lenovo-owned channels. A broader system of stills, web banners, and animated assets ensures the work scales seamlessly across platforms.

The campaign builds on Lenovo and Sounds Fun’s ongoing creator-led approach, further aligning with Lenovo’s global “Made With” platform—where the tools fade into the background, and the act of making takes center stage.

Gamm vert and Ogilvy Paris Launch Clever 'Grow'Ceries' Campaign

noreply@blogger.com (Gloria J) — Mon, 06 Apr 2026 13:23:00 +0000

Building on its 2024 "Grow Your Groceries" concept, a campaign featuring films of people shopping in their vegetable gardens instead of supermarkets, Gamm vert, France's top garden center and home-growing specialist, is taking its message to the next level. The brand is innovating clever packaging, specifically designed to create a powerful realization and show French consumers that they can literally grow their own groceries. A simple way to cope with the decline in purchasing power while still eating well without breaking the bank.

An innovative concept at the heart of this campaign is a powerful idea: to give seed packaging the appearance of food products, like those you can find on supermarket shelves. This limited-edition product range reimagines a packet of crisps, a can of tomato sauce, a carton of butternut squash soup, or even a jar of basil pesto, but inside, instead of a food product, you'll discover seeds or young plants to grow, to soon harvest fresh produce.

It's a playful and striking way to remind people that it's possible to grow one's own food. This approach gives new meaning to consumption by highlighting self-production as an accessible, sustainable, and economical solution. Crisps, sauces, soups... everything starts with a seed or a plant!

National and Local Activation

Starting April 2nd, these limited-edition packages will be distributed in select Gamm vert stores, allowing consumers to discover this unique experience and leave with their own seeds to cultivate.

The campaign will also be deployed in nearly 900 Gamm vert stores across France through posters and roll-up banners showing the products from the range, being harvested directly from vegetable gardens.

A Strong Message for Collective Awareness

With this bold initiative, Gamm vert invites French people to discover a simple and accessible alternative to cope with declining purchasing power and the desire to eat better: growing healthy food themselves through self-production.

Far from being a new idea, this educational and responsible approach draws inspiration from practices that were once part of the daily lives of our elders Gamm vert thus encourages young and old alike to rediscover this simple and sensible reflex, to eat better while managing their budget.

" 'The Grow’ceries' perfectly embodies Gamm vert's mission: to reconnect French people with nature from an early age and empower them to become actors in their own food supply. By sowing their own seeds, they discover that it's possible to grow and consume healthy and tasty products, while making significant savings," declares Myriam Narula, Gamm vert Communication Manager.

"By repurposing these everyday packages for French people, we want to create a jolt and awaken consciences: not everything we eat necessarily has to be bought at the supermarket; we can also grow it in our garden. This is an important concept to understand from an early age to know exactly what's on our plate. In a strained economic context, it's also a simple and clever solution to save money," adds Julien Bredontiot, Creative Director at Ogilvy Paris.

PEDIGREE Launches AI Tool to Facilitate Responsible Dog Adoption in Brazil

noreply@blogger.com (Gloria J) — Mon, 06 Apr 2026 13:14:00 +0000

After mysterious teasers circulated on social media and images blanketed the streets of São Paulo, PEDIGREE®, the leading brand in dog food, came out as the brand behind the platform. The AI-driven initiative made a splash by promising a friend to whoever used it; now it’s been revealed to be an innovative tool for connecting people with dogs in need of a home, reinforcing the brand’s longtime commitment to responsible adoption.

The campaign, developed by AlmapBBDO, was inspired by the creative insight of advertising an AI service offering company and friendship. That way, it could spark conversations and capture the public’s attention, all while underscoring the value of the genuine connection you can establish with a dog.

“The bond between people and dogs brings all sorts of benefits, from the joy of being greeted at the front door to the judgment-free companionship and unconditional affection they provide,” says Ricardo Marinho, marketing manager for PEDIGREE® at Mars Pet Nutrition Brasil. “In a world that puts a premium on well-being and authentic relationships, we used AI to lend even more visibility to a cause we’ve been supporting for 17 years with the program PEDIGREE® Adotar é Tudo de Bom, which has already helped over 88,000 animals find a home.”

Studies from the Waltham Petcare Science Institute, a Mars Petcare research hub with a 60-year track record and over 600 published scientific papers, show that 86% of people say that pets positively impact their mental health, 69% say pets help reduce stress and anxiety, and 63% consider them to be true friends,¹ in yet another reinforcement of just how beneficial it is to share your life with an animal.

AI that facilitates adoptions

melhoramigo.ia is a platform that uses a welcoming conversational experience to help people find dogs available for adoption at nearby NGOs. Not only does it help users search for animals, the tool provides a “compatibility test” between the would-be adopter and available dogs, based on questions that gauge the user’s personality to find the dog that best fits their lifestyle.

Two-stage campaign

The initial phase of the campaign rolled out a series of striking, black-and-white pieces across some of São Paulo’s busiest and most iconic locations, including the Sé and Luz stations and bus shelters on Avenida Faria Lima and Avenida Paulista, as well as online content – all without the brand’s name attached. This approach sparked the public’s curiosity by announcing the rollout of a mysterious artificial intelligence service promising to help people find their new best friend.

On social media, the influencer Felca, one of Brazil’s leading and most impactful influencers who’s become famous for his commitment to social causes and for sharing his mental health struggles, went viral by reacting to the topic by questioning whether AI can be used for friendship – thus broadening the discussion and paving the way for the reveal.

In the second phase, the campaign pulled back the curtain on PEDIGREE®, showing that artificial intelligence is no substitute for a real friend – but that, with the platform melhoramigo.ai, you can find a dog available for adoption who just might become your best friend.

“Our jumping-off point was a simple question – since AI can simulate so many relationships, why not use it to foster genuine friendship?” says Fernanda Portugal, Director of Client Services at AlmapBBDO. “Tech became a creative means of reinforcing something PEDIGREE® has been saying for years: that nothing can substitute the real love between a human and a dog.”

“When you get down to it, our campaign critiques A.I. friendships, but we’re also launching an A.I. that’s designed to do just that. So the film deliberately uses the language of the big techs to draw a contrast between artificial intelligence and real life,” explain Fernando Duarte and Henrique Del Lama, VPs of Creative at AlmapBBDO.

The initiative reinforces PEDIGREE®’s longtime commitment to the cause, and represents a next step in the legacy of the award-winning “Caramelo” campaign. The platform, which has already registered over 200 dogs, thanks to a partnership with Instituto AMPARA Animal, is poised to boost responsible adoption in Brazil by offering a happy ending for countless animals in search of a loving home.

ALMAPBBDO Reimagines Ronaldo’s 2002 Haircut in “Triangle Theory” Campaign for Doritos

noreply@blogger.com (Rey B) — Thu, 02 Apr 2026 12:29:00 +0000

In the summer of 2002, Brazil’s Ronaldo Nazário took the pitch with a haircut that would become as legendary as his goals. For 24 years, the "half-moon" style was considered a tactical distraction to shift the media’s focus away from his injuries. Today, DORITOS™ is rewriting that history with a bold proposition: It wasn't a half-moon. It was a triangle.

In a masterful display of Cultural Hacking, DORITOS™ (PepsiCo) has launched "The Triangle Theory," a campaign that reframes one of football’s greatest visual mysteries as a "lost" marketing stunt from the early 2000s. By blending nostalgia with investigative satire, the brand suggests that its iconic shape has been influencing global culture longer than anyone realized.

The Anatomy of a Conspiracy

The campaign bypassed traditional advertising in favor of an Earned Media strategy. It began with "leaked" archival footage on social media, sparking a wildfire of conspiracy theories among fans from all the generations and football purists. The narrative gained mainstream legitimacy when TNT Sports dedicated segments to the "new evidence," featuring experts and commentators debating whether the "Fenômeno" had been a secret brand ambassador all along.

The heart of the campaign is a 12-minute investigative mockumentary. Part thriller, part dry comedy, the film features interviews with sports historians, stylists, and Ronaldo himself. His performance sits perfectly on the edge of truth and fiction, leaving the audience with the ultimate question: “Could this actually be true?”

To seal the "theory," DORITOS™ released the "Lost Ad of 2002"—a commercial meticulously crafted with the lo-fi aesthetic, grainy textures and vintage editing of the era. It’s a piece of brand entertainment that bridges two decades of identity through a single geometric shape.

“With ‘The Triangle Theory’, we are betting on a creative narrative, leveraging the trending topic and exploring one of our brand’s core elements: the triangle”, says Cecília Dias, Marketing VP at PepsiCo Brazil. “DORITOS™ has always had this bold essence, and by bringing Ronaldo into this campaign, we reinforce this brand value in an irreverent way”.

By blurring the lines between sports documentary and satire, DORITOS™ has successfully dominated the cultural conversation, proving that Brand Bravery is the most effective way to capture the modern consumer's attention.

Missing People Reclaims the Narrative from True Crime Obsessives in Gutsy Campaign

noreply@blogger.com (Staff Writer) — Thu, 02 Apr 2026 12:22:00 +0000

In an era where human tragedy has become bingeable entertainment, charity Missing People is fighting to change the narrative. Partnering with BBH London and Sharon Horgan’s production company Merman, the charity has launched a provocative campaign that challenges audiences’ growing thirst for true-life tragedy.

Whilst someone is reported missing in the UK every 90 seconds1, true crime consumption is at an all-time high, with 49% of Brits tuning in daily2. A missing person has now become a commodity, a story to sell. From the endless churn of true-crime social media videos, to sensationalist podcasts and glossy docuseries, the lived reality of the families left behind risks being buried beneath a mountain of likes, views and ratings.

Ross Miller, CEO at Missing People, states, “Every missing person deserves the attention they need in order to help them to find safety. But it has to be the right kind. The vast majority of the public and the media are supportive and want to help. However, when speculation becomes intrusive or personal, this can add significant pressure to families at a time when they are already going through the toughest moment of their lives. In some situations, the stigma can also make it harder for a missing person to want to reach out.”

People have forgotten that these real stories are about actual real people, which is why Missing People have launched the Responsible Narratives Charter, to which creators can pledge to and tell stories in a way that isn’t disrespectful to families.

The centerpiece of the campaign is a sharp, satirical film that dives headfirst into discomfort. Directed by Rachel Stubbings with executive producer Sharon Horgan, and set in a sterile writers’ room, we watch a star-studded cast, including Paterson Joseph, Anna Crilly, and Rosie Cavaliero, rifle through potential cases for the next big, unmissable, true crime show. They debate plot points, pacing, and marketability; treating human lives like rough drafts. The twist? Every case discussed is real. The film serves as a brutal reminder that tragedy is not entertainment. The families left behind deserve our respect, our support, and creators should adhere to the principles laid out in the Responsible Narratives Charter.

BBH and Merman worked closely with people with lived experience of the issue throughout the development of the film and wider campaign, ensuring the work remained grounded in authenticity and respect.

BBH Executive Creative Director Felipe Serradourada Guimaraes adds, “A huge part of wanting to be in this industry is the ability to make an impact, even if small. This is such an amazing charity and being able to create a campaign to raise awareness for them is an absolute pleasure. I love the work but it means a lot when it can make a difference.”

The campaign didn't stop at the film. BBH leant into the thrilling world of crime entertainment by creating an "unmissable" boxset of the "Top Five Cases You Won’t See On TV". And sent them to influencers and press, all yearning for entertaining cases to talk about. Upon opening, the recipients found… nothing. The message was clear: you don't see these cases in the media because society focuses on the ‘perfect’ story, rather than focussing on all missing people cases.

The campaign is supported by a series of hauntingly dark OOH posters designed to look like case files, and judged as entertainment with a series of flippant, detached post-it notes from TV producers.

The whole campaign fits together to hold a mirror up to how audiences have begun to consume stories of human tragedy, and that together, we need to change the narrative.

The campaign is rolling out across social media and OOH.

1-Source: Key statistics and figures, Missing People using statistics in the National Crime Agency report 2023-2024.

2-Source: Nearly half of Brits enjoy watching true crime stories before bed, study reveals, The Sun, September 2025.

CREDITS:

Campaign Title: Based on a True Story

Client: Missing People

CEO: Ross Miller

Head of Marketing: Victoria Zabci

Head of Communications: Kate Graham

Communications manager: Chantal Korcz

Agency: BBH London

Chief Creative Officer: Alex Grieve

Executive Creative Director: Felipe Serradourada Guimarães

Deputy Executive Creative Director: Charlene Chandrasekaran

Associate Creative Directors: Ash Hamilton and Sara Sutherland

Senior Creatives: Jack Gravatt and Till Dittmers

Design Director: Miguel Sousa

Deputy CSO: Saskia Jones

Strategy Director: Ally Waring

Senior Strategist: Bethan Wotton

Senior Account Director: Izzy Hooper and Keren Moss

Chief Production Officer / Film Producer: Stephen Ledger-Lomas

Assistant Film Producer: Sarah Cooper

Print Producer: Cyd Chadwick, Natalie Barnes, and Sally Kursa

DVD Box Producer: Stephen Ledger-Lomas

Studio Manager: Toni Polain

Studio Artwork: Jon Ralfs, Dave Walsh

Production Company: Merman

Partner / Executive Producer: Siobhan Murphy, and Spencer Dodd

Director: Rachel Stubbings

Merman Producer: Alicia Farren

Director of Photography: Linda Wu

Executive Producer: Sharon Horgan

Cast: Paterson Joseph, Rosie Cavaliero, Alistair Green, Luke McQueen, Anna Crilly, Freddie Meredith, and Nimisha Odedra

Editor: Rebecca Luff, Work Editorial

Post-production Company: Black Kite Studios

Colourist: George Kyriacou

VFX Lead: Emily Govinden

Senior Post-production Producer: Thomas Cole

Sound Company: 750mph

Sound Design: Sam Ashwell and Mike Bovill

Mix: Sam Ashwell

Executive Producer: Olivia Ray

Head of Production: Rachel Saxon

BTS Photographer: Jeff Moore

DVD Box and Cover Artwork

Illustrator: Kelly Anna

Studio Manager: Toni Polain

OOH Artwork: Jon Ralfs, Dave Walsh, and Nigel Pullum

Retouching Producer: Connor Farrow-Guy

Retouch & Photography: Tristan Zamula

PR Agency: Hope & Glory

VIOOH Brings Orange Barrel Media's US Urban Inventory to its Global Programmatic Platform

noreply@blogger.com (Rey B) — Thu, 26 Mar 2026 13:31:00 +0000

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media (OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to premium DOOH inventory across the United States.

The partnership delivers access to 2,281 digital screens, generating approximately 6.3 billion monthly impressions. OBM & IKE Smart City’s network features premium digital spectaculars and interactive digital kiosks across 27 major cities and key neighbourhoods.

The outdoor urban panel network delivers 3.8 billion monthly impressions across 20+ markets including Atlanta, Baltimore, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Houston, Miami, Minneapolis, New York, Phoenix, Pittsburgh, Raleigh, San Antonio, San Diego, San Francisco, St. Louis, Tampa and West Palm Beach.

The digital spectaculars portfolio contributes over 2.5 billion monthly impressions through high-impact displays positioned across 16 major markets including Atlanta, Baltimore, Boston, Charlotte, Cincinnati, Dallas, Denver, Houston, Kansas City, Los Angeles, Miami, New York, Norfolk, Pittsburgh, San Jose and Washington D.C.

With high-visibility placements in urban centres and hard to reach neighbourhoods, the partnership creates exceptional opportunities for brands seeking impactful presence across America's most influential metropolitan hubs.

“OBM & IKE’s extensive network across major US cities represents exactly the kind of premium inventory that buyers are looking for,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “This partnership gives advertisers programmatic access to powerful urban formats in high-traffic environments, from spectacular displays to street-level touchpoints. It's another step in making quality DOOH inventory easily accessible to US and international buyers through our platform, with the targeting precision and campaign flexibility that programmatic enables.”

“Partnering with VIOOH enables us to unlock the full potential of our extensive digital network through programmatic capabilities,” said Danielle Williamson, Executive Vice President of Sales at OBM. “VIOOH's advanced technology platform and global reach will connect our inventory with buyers worldwide, making it easier for brands to access our high-impact screens across America's most dynamic urban markets. This collaboration represents an exciting evolution in how advertisers can plan and activate campaigns across our network.”

Through programmatic buying via VIOOH's supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across Orange Barrel Media's comprehensive urban network.

Cloud Forest Welcomes Producer and Director Max Kane

noreply@blogger.com (Rey B) — Mon, 23 Mar 2026 14:13:00 +0000

Cloud Forest is thrilled to welcome Producer and Director Max Kane, marking a key addition to the company’s growing leadership team. With a background spanning Business Affairs, Physical Production and Independent Filmmaking, Max brings a rare blend of operational fluency and creative instinct to Cloud Forest as it continues to scale its work across brand, commercial and corporate projects.

In his role at Cloud Forest, he will work across creative development, production and post-production, writing scripts, directing fast-turn branded films, running shoots, coordinating editors, VFX artists and animators, and overseeing dozens of projects in post.

“I’ve always been drawn to storytelling and the business behind it,” shares Max. “Cloud Forest is the perfect place to combine everything I’ve been building toward, creative work, business growth, and being a part of something long-term. The impact here is immediate and I’m given a real voice and creative input, with the opportunity to grow with the company rather than service it. I’m involved from concept through delivery, while helping shape how the company grows alongside Matthew, who has shot everywhere from LA to the Swiss Alps, and who I deeply respect and admire.”

Prior to joining Cloud Forest, Max spent several years at Anonymous Content working across Business Affairs and Production, where he developed a deep understanding of how projects are developed, financed and executed, experience that now informs his approach to building scalable creative and production systems. During his time there, he contributed to projects like “Nickel Boys,” which was nominated for Best Picture in 2025, “Foe,” directed by Garth Davis, and “Swan Song,” starring Mahershala Ali.

Alongside his work at Cloud Forest, Max is an active filmmaker whose short films have screened at festivals, premiered on BIFA-qualifying Directors Notes, and have been featured by Shots, one of the advertising industry’s most respected creative showcases. He has directed, produced and edited numerous short films over the past eight years, including “Duck,” “House of Brotherly Love,” and “Ah-Ma Burns.” His projects have ranged from two-person crews to productions of more than 70, and in 2025, he won the Los Angeles 48-hour Film Project.

“Max has a rare balance of creative perspective and production discipline,” says Matthew Forrest, Founder and EP of Cloud Forest. “He understands the realities of running production, how to show up for clients, and how to keep complex work moving forward calmly and thoughtfully. Beyond that, he brings a genuine kindness and work ethic that sets the tone for everyone around him. He’s someone I trust deeply. His values align closely with the Cloud Forest philosophy and I’m excited to have him helping lead projects as Cloud Forest continues to grow.”

Since its launch in late 2024, Cloud Forest has positioned itself as a creative and operational engine for brands and companies alike, working with healthcare companies Smarter Technologies, Quantum Health, and Imagine360, alongside commercial clients Postman, Bitwarden, and Aveeno. From developing, producing and delivering content across commercial, brand and corporate formats, Cloud Forest functions as an integrated extension of clients’ teams. With expertise spanning live action, animation, mixed media and VR, the company combines deep production expertise with a curated creative network to execute projects from conception through final delivery with precision.

Heinz Taps into Crochet Culture to Win Over Grandmothers — and Swap Out “Meh-yonnaise”

noreply@blogger.com (Rey B) — Fri, 20 Mar 2026 13:11:00 +0000

In Brazil, crochet is a symbol of affection deeply rooted in grandmothers’ homes, where everyday objects, from water filters to TV remotes, are often decorated with handmade covers. Heinz Brazil taps into this cultural custom with the “Grandma’s Darling” campaign, outfitting its mayonnaise jars in crochet jackets as an invitation for grandmothers to try Heinz.

“Crochet is part of the daily lives of many Brazilian grandmothers, who love dressing household items with handmade covers — from appliances to kitchen utensils. We drew from this popular cultural style to spark a connection with customers at the point of sale and inspire them to choose a jar of crochet-covered Heinz mayonnaise. With ‘Grandma’s Darling,’ we want to encourage grandchildren who already know Heinz’s taste to introduce the brand to their grandmothers and invite them to try it. In doing so, we show in practice why, once you try Heinz, you don’t go back,” says Thiago Lopes, CMO of Kraft Heinz Brazil.

A lighthearted film evokes nostalgic feelings among grandmothers, while encouraging grandchildren to use crochet as a playful argument to convince them to try Heinz mayonnaise — swapping their usual brand for the new “darling of the house.”

As part of its digital strategy, the brand is sharing crochet tutorials to teach followers how to create their own crochet outfits for Heinz jars. The content features creators known as “neo-crocheters,” who produce step-by-step guides alongside their own grandmothers, encouraging other families to join in.

Street Activation

The campaign takes to the streets with an out-of-home strategy across São Paulo in March, bringing the film to different parts of the city. As a highlight, a bus stop on Avenida Paulista — one of Brazil’s most iconic avenues — will be transformed into a fully crocheted installation.

On March 22, Heinz will distribute exclusive gifts kits a Heinz Mayonnaise sample with a crochet outfit from the campaign. To receive the gift, participants will take part in the “Grandma’s Favorite Quiz” game, answering questions about classic grandma habits, such as sending “good morning” stickers or cooking a grandchild’s favorite meal, to prove they are the favorite grandchild.

“We fully immersed ourselves in the craft of crochet, an incredible handmade artform brought to life by real crocheters. In the launch film, we play with the contrast of an aesthetic that initially feels like a high-tech product reveal, only to unveil something analog and full of emotional meaning. It’s a celebration of craftsmanship that connects generations,” says Marie Julie Gerbauld, Chief Creative Officer at DAVID São Paulo.

Raindrop Launches Campaign For Flavor Wrapped Popcorn Brand Opopop

noreply@blogger.com (Gloria J) — Wed, 18 Mar 2026 12:59:00 +0000

Raindrop, the full-service creative, branding and performance agency, recently launched a humorous and attention-grabbing campaign for microwave popcorn brand Opopop, the creators of Flavor Wrapped™ popcorn kernels, that demonstrates why this flavor-packed snack deserves to be the star of your next movie night.

The campaign, running on YouTube and other channels, appropriates classic movie moments in a hero :60 and a dozen cut-down versions that depict a couple preparing for a comfy night in front of the TV through a rapid-fire succession of images—a beeping microwave, a widening eyeball, a TV remote, a steaming bowl of Opopop. But when the TV plays the movie trailer, it turns out to be an Opopop trailer.

“In a world where popcorn just doesn’t pop any more, one name dares to be different,” the pompous VO says, quoting the most famous movie trailer line of all time. The couple shout “Opopop” and find themselves transported inside their TV to star in scenes from classic genres, including a sci-fi spectacle, a historical romance and a secret-treasure adventure.

Each scene displays a different flavor of Opopop geared to that scene, from sweet to savory to spicy, and combines ham-fisted acting and sly visual touches, like a loud blurb from “The Wall Street Kernel.” The last scene cranks up the humor when the tuxedo-clad hero, holding his dying beloved, drops her unceremoniously when an off-camera hand offers a bowl of Opopop.

“This campaign reflects what Opopop stands for by upgrading one of America’s most beloved rituals, movie night,” said Alex McEvoy, Founding Partner, Head of Growth, Opopop. “For decades, microwave popcorn has been treated as a basic commodity. We believe it can be far more exciting. Opopop offers bold, chef-inspired flavors that use our signature Flavor Wrapped Kernel technology to transform popcorn into a gourmet experience at home. Our goal is simple. Make movie night taste better.”

The video-driven execution is designed to drive awareness, trial and both retail and DTC sales. The campaign represents an important step in Opopop’s growth as the brand expands from a digitally native popcorn company into a true national retail brand. The brand, built on online channels and at partners like Target, needed to broaden the message of the brand promise —that microwave popcorn is the most exciting movie-night snack in a crowded marketplace — to a much larger audience. Opopop will debut chain-wide across thousands of Walmart stores this month and dramatically expand its reach to millions of new households, a powerful opportunity to explain what makes the brand unique.

“The campaign was so much fun for our team to work on because you can’t think of a more joyful and important lifestyle ritual than settling in for a great movie and your absolutely favorite snack in the world,” said Jacques Spitzer, CEO & CCO, Raindrop. “Our friends at Opopop are so passionate about bringing joy to people in the comfort of their homes. The creative captures just how much excitement every bite of Opopop delivers.”

In addition to the flavors shown in the hero :60 and its shorter versions, beautiful static product shots will appear in online media to show off the whole line and each flavor’s colorful packaging — Salty Caramel, Cinnalicious, Maui Heat, Pickle Monster, Fancy Butter and Super Butter.

“This creative captures the authentic spirit of Opopop and brings our vision for the brand to life on screen,” said McEvoy. “From the beginning, we believed popcorn should feel fun, elevated and a little unexpected and the campaign reflects that energy. Opopop is about upgrading the movie night experience and making a familiar ritual feel more exceptional. The creative expands that vision by turning the simple act of making popcorn into a cinematic moment and shows how Opopop can transform an ordinary night at home into something memorable.” Panda. The agency has won multiple industry awards, including four Emmy Awards, and its creative work has appeared in three Super Bowls. To learn more: https://raindrop.agency/.

Raindrop won the Opopop business in September 2025 on a project basis. Based in San Diego, the agency represents challenger and established brands such as Native, Dr. Squatch, Spruce, Grüns, Dude Wipes, Weber, Sprouts Farmers Market, Magic Spoon, Lomi, WORX and Hello.