Herding Cats Podcast Mon, 27 Oct 2025 20:50:07 +0000 Mon, 27 Oct 2025 20:50:07 +0000 Libsyn RSSgen 1.0 http://herdingcats.libsyn.com/podcast http://herdingcats.libsyn.com/podcast () https://static.libsyn.com/p/assets/6/a/2/9/6a29f804e0688959/Herding_Cats_Podcast.jpg Herding Cats Podcast no episodic Helping business owners gain media coverage, online & in print through practical know-how, free downloads, hints and tips as well as interviewing journalists and editors no Episode 10 - Blogging for Increased Exposure Episode 10 - Blogging for Increased Exposure Thu, 06 Jul 2017 14:25:59 +0000 WHY BLOG?

•Search Engine Optimization (SEO)
•Thought Leadership
•Driving Action
 
HOW OFTEN?
 
•Frequency
•Leads
•Editorial Calendar
 
ANATOMY OF THE PERFECT BLOG POST
 
 
Let's get social
 
•Twitter - @SoHerdingCats
•Instagram -  Herdingcatspublishing
•Facebook -  Herdingcatspublishing
•Youtube -  Herding Cats Publishing
•Skype – catherine.yaffe
•iTunes – Herding Cats Podcast
•Email: hello@herdingcatspublishing.co.uk
]]> WHY BLOG?

•Search Engine Optimization (SEO) •Thought Leadership •Driving Action   HOW OFTEN?   •Frequency •Leads •Editorial Calendar   ANATOMY OF THE PERFECT BLOG POST   https://www.herdingcatspublishing.co.uk/how-to-create-the-perfect-blog-post/   Let's get social   •Twitter - @SoHerdingCats •Instagram -  Herdingcatspublishing •Facebook -  Herdingcatspublishing •Youtube -  Herding Cats Publishing •Skype – catherine.yaffe •iTunes – Herding Cats Podcast •Email: hello@herdingcatspublishing.co.uk]]> 12:08 false full WHY BLOG? •Search Engine Optimization (SEO) •Thought Leadership •Driving Action   HOW OFTEN?   •Frequency •Leads •Editorial Calendar   ANATOMY OF THE PERFECT BLOG POST   https://www.herdingcatspublishing.co.uk/how-to-create-the-perfect-blog-post/   Let's get social   •Twitter - @SoHerdingCats •Instagram -  Herdingcatspublishing •Facebook -  Herdingcatspublishing •Youtube -  Herding Cats Publishing •Skype – catherine.yaffe •iTunes – Herding Cats Podcast •Email: hello@herdingcatspublishing.co.uk Episode 11 - Repurposing Content Episode 11 - Repurposing Content Thu, 06 Jul 2017 13:53:11 +0000 Why you should repurpose your blog content into as many different formats as possible.

  • Maximise your efforts
  • Extend your reach
  • Gain new followers
  • Increase your SEO

Useful resources for creating videos

•Loom – Screen Record https://www.useloom.com
•Canva – Image Creation https://www.canva.com/
•Wistia – Customising videos https://wistia.com/
•Youtube
•Zoom – recording Podcasts https://zoom.us/
•Audacity – editing Podcasts http://www.audacityteam.org/
•Mailchimp – email newsletters & autoresponders

Take a look at the full blog post here >> https://www.herdingcatspublishing.co.uk/how-to-create-the-perfect-blog-post/

You can watch the Youtube video here >> https://www.youtube.com/channel/UCMlG7NoOwbjcHKbsncmRBkg

Let's connect on Social

Twitter: @Soherdingcats

Facebook: Herdingcatspublishing

Instagram: Herdingcatspublishing

 

]]> Why you should repurpose your blog content into as many different formats as possible.

  • Maximise your efforts
  • Extend your reach
  • Gain new followers
  • Increase your SEO

Useful resources for creating videos

•Loom – Screen Record https://www.useloom.com •Canva – Image Creation https://www.canva.com/ •Wistia – Customising videos https://wistia.com/ •Youtube •Zoom – recording Podcasts https://zoom.us/ •Audacity – editing Podcasts http://www.audacityteam.org/ •Mailchimp – email newsletters & autoresponders

Take a look at the full blog post here >> https://www.herdingcatspublishing.co.uk/how-to-create-the-perfect-blog-post/

You can watch the Youtube video here >> https://www.youtube.com/channel/UCMlG7NoOwbjcHKbsncmRBkg

Let's connect on Social

Twitter: @Soherdingcats

Facebook: Herdingcatspublishing

Instagram: Herdingcatspublishing

 

]]> 08:00 false full Why you should repurpose your blog content into as many different formats as possible. Maximise your efforts Extend your reach Gain new followers Increase your SEO Useful resources for creating videos •Loom – Screen Record https://www.useloom.com •Canva – Image Creation https://www.canva.com/ •Wistia – Customising videos https://wistia.com/ •Youtube •Zoom – recording Podcasts https://zoom.us/ •Audacity – editing Podcasts http://www.audacityteam.org/ •Mailchimp – email newsletters & autoresponders Take a look at the full blog post here >> https://www.herdingcatspublishing.co.uk/how-to-create-the-perfect-blog-post/ You can watch the Youtube video here >> https://www.youtube.com/channel/UCMlG7NoOwbjcHKbsncmRBkg Let's connect on Social Twitter: @Soherdingcats Facebook: Herdingcatspublishing Instagram: Herdingcatspublishing   Episode 9 - Interview with Rebecca Lockwood Episode 9 - Interview with Rebecca Lockwood Wed, 07 Jun 2017 12:28:14 +0000 It was such a pleasure to welcome Rebecca to HCP the other week, and we had a great chat about motivation, Tony Robbins and Firewalking!

Rebecca is a motivational success coach. Having worked as a sales coach and trainer and owning a business around having a daughter, Rebecca understands first hand the challenges and fears that show up unannounced. Enabling women to clear the clouds and see the path to success. 

Rebecca has a goal to help millions of women to begin to walk life with authenticity.

It's not your journey that defines you, it is you and yes, you can!

Rebecca has a platform that female entrepreneurs can join and share their motivational posts and stories. You can find that at http://thesuccesstribe.co/join-the-community/

Rebecca also has a wonderful group on Facebook; https://www.facebook.com/groups/yesyoucanrebeccalockwood

]]> It was such a pleasure to welcome Rebecca to HCP the other week, and we had a great chat about motivation, Tony Robbins and Firewalking!

Rebecca is a motivational success coach. Having worked as a sales coach and trainer and owning a business around having a daughter, Rebecca understands first hand the challenges and fears that show up unannounced. Enabling women to clear the clouds and see the path to success. 

Rebecca has a goal to help millions of women to begin to walk life with authenticity.

It's not your journey that defines you, it is you and yes, you can!

Rebecca has a platform that female entrepreneurs can join and share their motivational posts and stories. You can find that at http://thesuccesstribe.co/join-the-community/

Rebecca also has a wonderful group on Facebook; https://www.facebook.com/groups/yesyoucanrebeccalockwood

]]> 14:14 false full It was such a pleasure to welcome Rebecca to HCP the other week, and we had a great chat about motivation, Tony Robbins and Firewalking! Rebecca is a motivational success coach. Having worked as a sales coach and trainer and owning a business around having a daughter, Rebecca understands first hand the challenges and fears that show up unannounced. Enabling women to clear the clouds and see the path to success.  Rebecca has a goal to help millions of women to begin to walk life with authenticity. It's not your journey that defines you, it is you and yes, you can! Rebecca has a platform that female entrepreneurs can join and share their motivational posts and stories. You can find that at http://thesuccesstribe.co/join-the-community/ Rebecca also has a wonderful group on Facebook; https://www.facebook.com/groups/yesyoucanrebeccalockwood Episode 7 - Interview with Jules White, Compassio Coaching Episode 7 - Interview with Jules White, Compassio Coaching Thu, 01 Jun 2017 13:03:25 +0000 Today with Julie from Compassio Coaching, and we cover lots of ground!

I've wanted to interview Julie for some time as she is always upbeat and inspirational. I had no idea about her Dragons Den appearance until later after meeting her so I dying to know how that process worked and what her experiences were, and Jules didn't disappoint!

Jules has over 30 years of business experience, having worked in small and large businesses, primarily in sales but discovered a passion for coaching and helping people realise their potential. 

As well as chatting about Dragons Den, we also look at the day in the life of an entrepreneur and some of the lessons that Julie has learnt whilst running her own business.

You can connect with Jules on Facebook https://www.facebook.com/compassiocoaching/

For details of the coaching packages that Jules mentioned, you can find out more information here https://compassiocoaching.co.uk/contact/

Compassio Coaching are currently offering 6 one to one coaching sessions for the price of 4 - saving you £100!

If you've enjoyed this then why not subscribe to our weekly podcast on iTunes? 

]]> Today with Julie from Compassio Coaching, and we cover lots of ground!

I've wanted to interview Julie for some time as she is always upbeat and inspirational. I had no idea about her Dragons Den appearance until later after meeting her so I dying to know how that process worked and what her experiences were, and Jules didn't disappoint!

Jules has over 30 years of business experience, having worked in small and large businesses, primarily in sales but discovered a passion for coaching and helping people realise their potential. 

As well as chatting about Dragons Den, we also look at the day in the life of an entrepreneur and some of the lessons that Julie has learnt whilst running her own business.

You can connect with Jules on Facebook https://www.facebook.com/compassiocoaching/

For details of the coaching packages that Jules mentioned, you can find out more information here https://compassiocoaching.co.uk/contact/

Compassio Coaching are currently offering 6 one to one coaching sessions for the price of 4 - saving you £100!

If you've enjoyed this then why not subscribe to our weekly podcast on iTunes? 

]]> 24:03 false full Today with Julie from Compassio Coaching, and we cover lots of ground! I've wanted to interview Julie for some time as she is always upbeat and inspirational. I had no idea about her Dragons Den appearance until later after meeting her so I dying to know how that process worked and what her experiences were, and Jules didn't disappoint! Jules has over 30 years of business experience, having worked in small and large businesses, primarily in sales but discovered a passion for coaching and helping people realise their potential.  As well as chatting about Dragons Den, we also look at the day in the life of an entrepreneur and some of the lessons that Julie has learnt whilst running her own business. You can connect with Jules on Facebook https://www.facebook.com/compassiocoaching/ For details of the coaching packages that Jules mentioned, you can find out more information here https://compassiocoaching.co.uk/contact/ Compassio Coaching are currently offering 6 one to one coaching sessions for the price of 4 - saving you £100! If you've enjoyed this then why not subscribe to our weekly podcast on iTunes?  Episode 6 - Interview with Janet Jones Happiness Millionaire & author of Episode 6 - Interview with Janet Jones Happiness Millionaire & author of Thu, 20 Apr 2017 15:22:08 +0000 I was so excited to catch up and chat with author Janet Jones on her latest book 'Positive Images for a R.I.C.H & Powerful Life. Listen in as we discuss how Janet approached the media to promote her new book. She provides lots of useful nuggets of information on who to approach and how. 

As a photographer, Janet discovered how the power of images can change people's lives—starting with her own. Years later, Janet is now a leading breakthrough and happiness expert in the UK, and has shared her unique approach with audiences internationally, helping thousands to become Happiness Millionaires.

  • [2:37] Janet's story - Achieving the impossible.
  • [3:45] Being approached by the Napoleon Hill Foundation
  • [4:31] Think & Grow R.I.CH 
  • [5:49] Persistance Pays
  • [10:26] Calling Production Teams 
  • [11:05] Why having a story is important and key areas that tie it all together
  • [12:19] Having something interesting to say
  • [12:50] Building relationships with the media & creating connections
  • [15:15] Focus

RESOURCES & PEOPLE MENTIONED

]]> I was so excited to catch up and chat with author Janet Jones on her latest book 'Positive Images for a R.I.C.H & Powerful Life. Listen in as we discuss how Janet approached the media to promote her new book. She provides lots of useful nuggets of information on who to approach and how. 

As a photographer, Janet discovered how the power of images can change people's lives—starting with her own. Years later, Janet is now a leading breakthrough and happiness expert in the UK, and has shared her unique approach with audiences internationally, helping thousands to become Happiness Millionaires.

  • [2:37] Janet's story - Achieving the impossible.
  • [3:45] Being approached by the Napoleon Hill Foundation
  • [4:31] Think & Grow R.I.CH 
  • [5:49] Persistance Pays
  • [10:26] Calling Production Teams 
  • [11:05] Why having a story is important and key areas that tie it all together
  • [12:19] Having something interesting to say
  • [12:50] Building relationships with the media & creating connections
  • [15:15] Focus
RESOURCES & PEOPLE MENTIONED ]]> 24:39 false full I was so excited to catch up and chat with author Janet Jones on her latest book 'Positive Images for a R.I.C.H & Powerful Life. Listen in as we discuss how Janet approached the media to promote her new book. She provides lots of useful nuggets of information on who to approach and how.  As a photographer, Janet discovered how the power of images can change people's lives—starting with her own. Years later, Janet is now a leading breakthrough and happiness expert in the UK, and has shared her unique approach with audiences internationally, helping thousands to become Happiness Millionaires. [2:37] Janet's story - Achieving the impossible. [3:45] Being approached by the Napoleon Hill Foundation [4:31] Think & Grow R.I.CH  [5:49] Persistance Pays [10:26] Calling Production Teams  [11:05] Why having a story is important and key areas that tie it all together [12:19] Having something interesting to say [12:50] Building relationships with the media & creating connections [15:15] Focus RESOURCES & PEOPLE MENTIONED Happiness Millionaire Website Take The P.O.O.R Test Website (+ 2 free chapters of the book) Book (UK): Positive Images for a R.I.C.H & Powerful Life Book (World): Positive Images for a R.I.C.H & Powerful Life Herding Cats Publishing Website Connect with HCP ON Twitter @Soherdingcats Join the Facebook Group Episode 5 - Analysing Markets & Finding Publication Deadlines Episode 5 - Analysing Markets & Finding Publication Deadlines Thu, 16 Mar 2017 12:32:19 +0000 In this episode we chat about finding the right market for your article, what you should look out for when analysing a magazine or online news site/blog. 

We also give you inside tips on finding out forward features and publication deadlines for magazines such as Cosmopolitan, Glamour and local business magazines.

All the resources mentioned can be found on www.herdingcatspublishing.co.uk

]]> In this episode we chat about finding the right market for your article, what you should look out for when analysing a magazine or online news site/blog. 

We also give you inside tips on finding out forward features and publication deadlines for magazines such as Cosmopolitan, Glamour and local business magazines.

All the resources mentioned can be found on www.herdingcatspublishing.co.uk

]]> 10:23 false full In this episode we chat about finding the right market for your article, what you should look out for when analysing a magazine or online news site/blog.  We also give you inside tips on finding out forward features and publication deadlines for magazines such as Cosmopolitan, Glamour and local business magazines. All the resources mentioned can be found on www.herdingcatspublishing.co.uk Episode 4 - Pitching to editors Episode 4 - Pitching to editors Tue, 07 Mar 2017 13:16:02 +0000 In this episode we look at what you can to do get your business ready to pitch to editors.

  • Try the 'So What' test
  • How to establish your credibility if you haven't been published before
  • Think about your Why

RESOURCES MENTIONED

Free eBook: The Winning Formula << download here
Blog post: How to gain expert status in the media
Blog post: Understanding news & content values

CONNECT with US

Facebook
Instagram
 Twitter

Thank you so much for listening. If you've enjoyed this episode then please do share it with any entrepreneurs you know that might find it useful.

Until next week,

Cat.

]]> In this episode we look at what you can to do get your business ready to pitch to editors.

  • Try the 'So What' test
  • How to establish your credibility if you haven't been published before
  • Think about your Why
RESOURCES MENTIONED

Free eBook: The Winning Formula << download here Blog post: How to gain expert status in the mediaBlog post: Understanding news & content values

CONNECT with US

FacebookInstagram Twitter

Thank you so much for listening. If you've enjoyed this episode then please do share it with any entrepreneurs you know that might find it useful.

Until next week,

Cat.

]]> 06:00 false full In this episode we look at what you can to do get your business ready to pitch to editors. Try the 'So What' test How to establish your credibility if you haven't been published before Think about your Why RESOURCES MENTIONED Free eBook: The Winning Formula &lt;&lt; download here Blog post: How to gain expert status in the media Blog post: Understanding news &amp; content values CONNECT&nbsp;with US Facebook Instagram Twitter Thank you so much for listening. If you've enjoyed this episode then please do share it with any entrepreneurs you know that might find it useful. Until next week, Cat. Episode 3 - Feel the fear & do it anyway Episode 3 - Feel the fear & do it anyway Tue, 07 Mar 2017 11:56:27 +0000 Last week I reached out and asked business owners what was holding them back from generating their own media coverage. The answers I received back were varied but were generally around 3 obstacles;

Fear of Rejection (from editors)

Finding Time to Write

Were they interesting enough?

In this podcast I look at all these areas and debunk some myths. Hopefully after listening you'll feel inspired to write your own story!

RESOURCES MENTIONED

Free eBook: The Winning Formula << download here
Blog post: How to gain expert status in the media
Blog post: Understanding news & content values

]]> Fear of Rejection (from editors)

Finding Time to Write

Were they interesting enough?

In this podcast I look at all these areas and debunk some myths. Hopefully after listening you'll feel inspired to write your own story!

RESOURCES MENTIONED

Free eBook: The Winning Formula << download here Blog post: How to gain expert status in the mediaBlog post: Understanding news & content values

]]> 12:02 false full Last week I reached out and asked business owners what was holding them back from generating their own media coverage. The answers I received back were varied but were generally around 3 obstacles; Fear of Rejection (from editors) Finding Time to Write Were they interesting enough? In this podcast I look at all these areas and debunk some myths. Hopefully after listening you'll feel inspired to write your own story! RESOURCES MENTIONED Free eBook: The Winning Formula &lt;&lt; download here Blog post: How to gain expert status in the media Blog post: Understanding news &amp; content values Episode 2 - How to start your story Episode 2 - How to start your story Tue, 28 Feb 2017 15:34:45 +0000
  • Create authority, credibility & expertise for you and your business
  • Research publications that are looking for your story
  • Generate ideas that are often overlooked
    • The traditional barriers between PR, the media and business owners no longer exist. Editors and journalists are going direct to source, the business owner and they want to hear from them directly. How can you get in on the action? We look at some of the initial steps you need to take to tell your story in the media, online and in print.
    • What to write, who to write for and how to generate your own story ideas.

    RESOURCES MENTIONED

    Free eBook: The Winning Formula << download here Blog post: How to gain expert status in the media Blog post: Understanding news & content values CONNECT with US Facebook Instagram Twitter Thank you so much for listening. If you've enjoyed this episode then please do share it with any entrepreneurs you know that might find it useful. Until next week, Cat.]]>
  • Create authority, credibility & expertise for you and your business
  • Research publications that are looking for your story
  • Generate ideas that are often overlooked
    • The traditional barriers between PR, the media and business owners no longer exist. Editors and journalists are going direct to source, the business owner and they want to hear from them directly. How can you get in on the action? We look at some of the initial steps you need to take to tell your story in the media, online and in print.
    • What to write, who to write for and how to generate your own story ideas.
    RESOURCES MENTIONED Free eBook: The Winning Formula << download here Blog post: How to gain expert status in the media Blog post: Understanding news & content values CONNECT with US Facebook Instagram Twitter Thank you so much for listening. If you've enjoyed this episode then please do share it with any entrepreneurs you know that might find it useful. Until next week, Cat.]]>     05:41 false full In this episode we talk about how to start your story: what to write, who to write for and how to generate your own ideas. Create authority, credibility &amp; expertise for you and your business Research publications that are looking for your story Generate ideas that are often overlooked The traditional barriers between PR, the media and business owners no longer exist. Editors and journalists are going direct to source, the business owner and they want to hear from them directly. How can you get in on the action? We look at some of the initial steps you need to take to tell your story in the media, online and in print. What to write, who to write for and how to generate your own story ideas. RESOURCES MENTIONED Free eBook: The Winning Formula &lt;&lt; download here Blog post: How to gain expert status in the media Blog post: Understanding news &amp; content values CONNECT&nbsp;with US Facebook Instagram Twitter Thank you so much for listening. If you've enjoyed this episode then please do share it with any entrepreneurs you know that might find it useful. Until next week, Cat.     {Podcast} Episode 2 - How to start your story {Podcast} Episode 2 - How to start your story Tue, 28 Feb 2017 15:16:53 +0000
  • What to write, who to write for and how to generate your own story ideas.

    • RESOURCES MENTIONED

    Free eBook: The Winning Formula << download here Blog post: How to gain expert status in the media Blog post: Understanding news & content values CONNECT with US Facebook Instagram Twitter Cat.]]>
  • What to write, who to write for and how to generate your own story ideas.
    • RESOURCES MENTIONED Free eBook: The Winning Formula << download here Blog post: How to gain expert status in the media Blog post: Understanding news & content values CONNECT with US Facebook Instagram Twitter Cat.]]>     false full     Episode 1 - Introducing Herding Cats Publishing Episode 1 - Introducing Herding Cats Publishing Mon, 20 Feb 2017 13:06:23 +0000   A short intro to how Herding Cats Publishing can help your business gain media exposure, online and in print without the hefty PR price tag. Connect with me on Twitter @SoHerdingCats On Instagram: Herding Cats Publishing Over on Facebook: Herding Cats Publishing or drop me an email with any feedback on hello@herdingcatspublishing.co.uk

    ]]>       A short intro to how Herding Cats Publishing can help your business gain media exposure, online and in print without the hefty PR price tag. Connect with me on Twitter @SoHerdingCats On Instagram: Herding Cats Publishing Over on Facebook: Herding Cats Publishing or drop me an email with any feedback on hello@herdingcatspublishing.co.uk

    ]]>     05:04 false full &nbsp; A short intro to how Herding Cats Publishing can help your business gain media exposure, online and in print without the hefty PR price tag. Connect with me on Twitter @SoHerdingCats On Instagram: Herding Cats Publishing Over on Facebook: Herding Cats Publishing or drop me an email with any feedback on hello@herdingcatspublishing.co.uk