10 Questions x 10 Creators: Jimena Muchsel</h1> <article> <h1>10 Questions x 10 Creators: Jimena Muchsel</h1> <p>sarah@imperialleisure.com — Tue, 03 Oct 2023 09:44:42 +0000</p> <span>10 Questions x 10 Creators: Jimena Muchsel</span> <div><p>Jimena Muchsel speaks with us about what it’s like to work with brands in our influencer series, where we’re asking 10 creators 10 questions. Jimena posts fitness-focused content along with a dash of lifestyle and comedy. </p> </div> <span><span lang="" about="https://www.imperialleisure.com/user/1480" typeof="schema:Person" property="schema:name" datatype="" content="sarah@imperialleisure.com">sarah@imperial…</span></span> <span>Tue, 10/03/2023 - 10:44</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 56.28%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div> <div><a href="https://www.imperialleisure.com/category/blog/social-media" hreflang="en">Social</a></div> </div> <div><p>Jimena Muchsel (<a href="http://www.instagram.com/jimenamuchsel" target="_blank" rel="noopener noreferrer">@jimenamuchsel</a>) speaks with us about what it’s like to work with brands in our influencer series, where we’re asking 10 creators 10 questions. Jimena posts fitness-focused content along with a dash of lifestyle and comedy.</p> <p> </p> <h2>1. What do you love most about being an influencer/creator?</h2> <p>I think the best part about doing social media is when people reach out and say they are inspired by you to start pull-ups or fitness in general! I find it fulfilling that I can influence people in a positive way.</p> <p> </p> <h2>2. What's your biggest challenge as an influencer at the moment?</h2> <p>I think following trends can be a challenge sometimes, or scripting skits to make it enjoyable for the viewer to watch.</p> <center> <blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/CxzFFt3S09x/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"> <div style="padding:16px;"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><a href="https://www.instagram.com/reel/CxzFFt3S09x/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer"><svg height="50px" version="1.1" viewbox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></a></div> <div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"><a href="https://www.instagram.com/reel/CxzFFt3S09x/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer">View this post on Instagram</a></div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"> </div> </div> <div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/CxzFFt3S09x/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener noreferrer">A post shared by Jimena Muchsel (@jimenamuchsel)</a></p> </div> </blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p> </p> <h2>3. Are you full-time or juggling with another job?</h2> <p>I work full-time at Aftershock PC as a Graphic Designer and Content Creator in Marketing, so my job is to help create video ads for Instagram, TikTok and YouTube. So creating content kind of came naturally to me since I had practice! Most of my content is filmed at the weekend.</p> <p> </p> <h2>4. Do you have an agent?</h2> <p>No, I don’t, because to me social media is still kind of my private account and I prefer it to be on a personal basis with people I work with if it is for content.</p> <p> </p> <h2>5. What's your ideal brief and brand to work with?</h2> <p>I love to write funny skits around a product and usually, I prefer gym-related products like gym wear or if food, probably ramen brands.</p> <center> <blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/CxuSy9cSpsC/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"> <div style="padding:16px;"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><a href="https://www.instagram.com/reel/CxuSy9cSpsC/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer"><svg height="50px" version="1.1" viewbox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></a></div> <div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"><a href="https://www.instagram.com/reel/CxuSy9cSpsC/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer">View this post on Instagram</a></div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"> </div> </div> <div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/CxuSy9cSpsC/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener noreferrer">A post shared by Jimena Muchsel (@jimenamuchsel)</a></p> </div> </blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p> </p> <h2>6. What makes a successful collaboration or brand partnership?</h2> <p>I think many companies are trying to hard-sell products a lot, so I try to create content that doesn’t feel too much like an ad and is still entertaining to watch (but still in alignment with the messaging of that company's product).</p> <p> </p> <h2>7. What are your pet hates when it comes to working with brands?</h2> <p>Again, some brands might have a vision, but if I feel that the storyboard doesn’t work, I will tell them directly. Most of the experience is also from Aftershock PC, so I roughly know what works and what doesn’t.</p> <p> </p> <h2>8. How do you stay on top of trends?</h2> <p>I usually just scroll through Instagram reels (not so much TikTok lately) at night to get inspiration, but I always try to think of new ideas. Most of my ideas are pretty spontaneous, because those work better!</p> <p> </p> <h2>9. What are your predictions for the future of influencer marketing?</h2> <p>I think nowadays it’s easier to create content, so maybe more people will become micro-influencers so that companies will have more options to create awareness for their product.</p> <p> </p> <h2>10. Which influencers do you admire and why?</h2> <p>One of the most amazing, hardworking, ambitious and skilled influencers is actually my boyfriend, <a href="http://www.instagram.com/njltheawesome" target="_blank" rel="noopener noreferrer">@njltheawesome</a> who I endlessly admire for all the things he can do!</p> <center> <blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/Cjmd5stjbZM/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"> <div style="padding:16px;"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><a href="https://www.instagram.com/reel/Cjmd5stjbZM/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer"><svg height="50px" version="1.1" viewbox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></a></div> <div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"><a href="https://www.instagram.com/reel/Cjmd5stjbZM/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer">View this post on Instagram</a></div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"> </div> </div> <div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/Cjmd5stjbZM/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener noreferrer">A post shared by Jimena Muchsel (@jimenamuchsel)</a></p> </div> </blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p>Some other inspirations of mine are <a href="http://www.instagram.com/stefaniemillinger" target="_blank" rel="noopener noreferrer">@stefaniemillinger</a> for her flexibility and dedication, <a href="http://www.instagram.com/littlefitness" target="_blank" rel="noopener noreferrer">@littlefitness</a> for her strength and balance and <a href="http://www.instagram.com/leestrengthjourney/" target="_blank" rel="noopener noreferrer">@leestrengthjourney</a> for motivating me to push myself! Of course, there are some other influencers I’ve met personally including <a href="https://www.instagram.com/erinongwc/" target="_blank" rel="noopener noreferrer">@erinongwc</a>, <a href="http://www.instagram.com/shantayzapada" target="_blank" rel="noopener noreferrer">@shantayzapada</a>, and <a href="https://www.instagram.com/siminlovecheer" target="_blank" rel="noopener noreferrer">@siminlovecheer</a> who always believed in my fitness goals and helped me learn new skills.</p> </div> <div> <div>custom_meta</div> <div>Jimena Muchsel (@jimenamuchsel) speaks with us about what it’s like to work with brands in our influencer series, where we’re asking 10 creators 10 questions. Jimena posts fitness-focused content along with a dash of lifestyle and comedy. <br> What do you love most about being an influencer/creator?<br> I think the best part about doing social media is when people reach out and say they are inspired by you to start pull-ups or fitness in general! I find it fulfilling that I can influence people in a positive way.<br><br><br> What's your biggest challenge as an influencer at the moment?<br> I think following trends can be a challenge sometimes, or scripting skits to make it enjoyable for the viewer to watch.<br> https://www.instagram.com/p/CxzFFt3S09x/<br><br><br> Are you full-time or juggling with another job?<br> I work full-time at Aftershock PC as a Graphic Designer and Content Creator in Marketing, so my job is to help create video ads for Instagram, TikTok and YouTube. So creating content kind of came naturally to me since I had practice! Most of my content is filmed at the weekend.<br> https://www.instagram.com/jimenamuchsel/<br> Do you have an agent? <br> No, I don’t, because to me social media is still kind of my private account and I prefer it to be on a personal basis with people I work with if it is for content.<br><br><br> What's your ideal brief and brand to work with?<br> I love to write funny skits around a product and usually, I prefer gym-related products like gym wear or if food, probably ramen brands. <br> https://www.instagram.com/p/CxuSy9cSpsC/<br><br><br> What makes a successful collaboration or brand partnership?<br> I think many companies are trying to hard-sell products a lot, so I try to create content that doesn’t feel too much like an ad and is still entertaining to watch (but still in alignment with the messaging of that company's product).<br><br><br> What are your pet hates when it comes to working with brands?<br> Again, some brands might have a vision, but if I feel that the storyboard doesn’t work, I will tell them directly. Most of the experience is also from Aftershock PC, so I roughly know what works and what doesn’t.<br><br><br> How do you stay on top of trends?<br> I usually just scroll through Instagram reels (not so much TikTok lately) at night to get inspiration, but I always try to think of new ideas. Most of my ideas are pretty spontaneous, because those work better!<br><br><br> What are your predictions for the future of influencer marketing?<br> I think nowadays it’s easier to create content, so maybe more people will become micro-influencers so that companies will have more options to create awareness for their product.<br><br><br> Which influencers do you admire and why?<br> One of the most amazing, hardworking, ambitious and skilled influencers is actually my boyfriend, @njltheawesome who I endlessly admire for all the things he can do! <br> https://www.instagram.com/p/Cjmd5stjbZM/<br><br><br> Some other inspirations of mine are @stefaniemillinger for her flexibility and dedication, @littlefitness for her strength and balance and @leestrengthjourney for motivating me to push myself! <br> Of course, there are some other influencers I’ve met personally including @ericongwc, @ShantayZapada, and @siminlovecheer who always believed in my fitness goals and helped me learn new skills.<br></div> </div> </article> <article> <h1>Should brands be living on the Edge?</h1> <p>lewis@imperialleisure.com — Mon, 19 Nov 2012 10:27:28 +0000</p> <span>Should brands be living on the Edge? </span> <span><span lang="" about="https://www.imperialleisure.com/users/lewisimperialleisurecom" typeof="schema:Person" property="schema:name" datatype="" content="lewis@imperialleisure.com">lewis@imperial…</span></span> <span>Mon, 11/19/2012 - 10:27</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 66.8%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>Ever wondered why certain stories don’t end up in your news feed on Facebook? Why you only get updates from a select few friends and brands? The answer is simple - it’s all to do with their EdgeRank score. EdgeRank is an algorithm created by Facebook, which decides how stories appear in a user’s newsfeed: the higher the score of the story, the more chance it will be shown. However, recent changes to the algorithm have <a href="http://www.jeffdoak.com/facebook-quietly-destroys-half-the-value-of-your-brand-page-overnight/" target="_blank" rel="nofollow noopener noreferrer">caused uproar</a>, with suggestions that Facebook is making it harder for brands to penetrate their fans’ newsfeeds without paying for the privilege. There have even been accusations that this is an attempt to increase the <a href="http://mashable.com/2012/08/17/zuckerberg-facebook-stock-price-painful/" target="_blank" rel="nofollow noopener noreferrer">disappointing stock price of Facebook shares</a>.</p> <h2>How is an EdgeRank calculated?</h2> <p>Every action your friends take is a potential newsfeed story, with Facebook referring to these as ‘Edges’. Every time a friend posts a status update, comments on a status update, tags a photo, joins a fan page, or RSVP's to an event, it generates an "Edge”.</p> <p>Facebook engineers Ruchi Sanghvi and Ari Steinberg <a href="http://techcrunch.com/2010/04/22/facebook-edgerank/" target="_blank" rel="nofollow noopener noreferrer">illustrate EdgeRank can be calculated through a combination of three factors</a> -</p> <ul><li> Affinity score - Facebook calculates affinity score by looking at explicit actions that users take, factoring in 1) the strength of the action, 2) how close you are with the person who undertook the action and 3) how long ago the action took place. Affinity score measures not just my actions, but also my friends' actions, and their friends' actions. For instance, if you were to comment on a fan page, it's worth more than if a friend commented, which is worth more than if a friend of a friend commented.</li> <li> Edge Weight - Each category of edges has a different default weight. For instance, comments on fan pages are worth more than likes on the same page. Each action a user takes creates an edge, with each of these edges, except for clicks, creating a potential story. Facebook changes the edge weights to reflect which type of stories they think user will find most engaging, with photos and videos having a higher weight than links.</li> <li> Time Decay - As a story gets older, it’s impact become less keenly felt. As EdgeRank is a running score, when a user logs into Facebook, their newsfeed is populated with edges that have the highest score at that very moment in time.</li> </ul><p>A brand with a higher score on these three factors is more likely to gain greater exposure. Mark Zuckerberg and Facebook <a href="http://newsroom.fb.com/content/default.aspx?NewsAreaId=139" target="_blank" rel="nofollow noopener noreferrer">claim that they are committed to provide advertisements that are ‘relevant, engaging and have social context’ leading to a ‘better experience’ for it’s users</a>. As there are currently over a billion pages on Facebook, EdgeRank enables brands to only target 'relevant' users to avoid a tidal wave of irrelevant advertisements spamming a user’s newsfeed.</p> <h2>Is Facebook Edging out brands?</h2> <p>Ever since Facebook began displaying the reach of each Facebook post, many have speculated whether Facebook is artificially limiting reach. In September, Jeff Doak <a href="http://www.jeffdoak.com/facebook-quietly-destroys-half-the-value-of-your-brand-page-overnight/" target="_blank" rel="nofollow noopener noreferrer">published a blog post</a> detailing that the average reach of his brand page posts had decreased by 24% from 21st September onwards compared to the previous two months. <a href="http://www.businessinsider.com/facebook-changed-edgerank-algorithm-to-hurt-advertisers-2012-10" target="_blank" rel="nofollow noopener noreferrer">Doak went further in his critique</a>, accusing Facebook of ‘forcing brands into paying to advertise across the social network’.</p> <p>Facebook have responded by explaining that the changes reflect their vision to create more absorbing and dynamic content for users, <a href="http://www.businessinsider.com/facebook-changed-edgerank-algorithm-to-hurt-advertisers-2012-10" target="_blank" rel="nofollow noopener noreferrer">stating on Business Insider</a> that ‘all content should be as engaging as the posts you see from friends and family’. Further, <a href="http://www.adweek.com/news/technology/another-agency-claims-facebook-algorithm-changes-144405" target="_blank" rel="nofollow noopener noreferrer">Tim Peterson on AdWeek comments</a> that although certain posts reach have decreased about 50%, interaction is only down between 0.05% - 0.4%. Instead of brands spamming a user’s newsfeed with unwanted content, the changes to the algorithm have targeted those ‘most likely to like, comment or share it’.</p> <p>The adjustment of EdgeRank should be a catalyst for brands to create campaigns that achieve a better connection with their fanbase than before. However, a downside for altering the algorithm may be that brands increasingly attempt to garner ‘easy’ likes, comments and shares in order to boost their social media reach, without much innovation or variation. ‘<a href="https://www.facebook.com/corporatebollocks" target="_blank" rel="nofollow noopener noreferrer">Condescending Corporate Brands</a>’ page on Facebook is a rich resource for detailing brands who have been tempted and given into the easy like generators. See the images on the right for a couple of examples.</p> <p>For the user, these changes represent a significant shift in how a brand will advertise to them on Facebook. The greater need for engaging, interesting campaigns should in theory result in gripping, varied advertising.</p> <p>In order to remain ahead of the curve, brands must make an effort to understand their audience and establish meaningful strategies to engage and appeal to them, rather than go for easy strategies to drive likes. After all, if your news feed is full of spam, who are you more likely to delete - a friend or a brand?</p> </div> </article> <article> <h1>10 Questions x 10 Creators: @ilzbaby</h1> <p>sarah@imperialleisure.com — Fri, 24 Nov 2023 10:40:29 +0000</p> <span>10 Questions x 10 Creators: @ilzbaby</span> <div><p>Ilhan is a beauty and makeup influencer, who runs her own jewellery brand. She's also a mum to an amazing son. Discover what she loves about being an influencer, how she stays on top of trends and more.</p> </div> <span><span lang="" about="https://www.imperialleisure.com/user/1480" typeof="schema:Person" property="schema:name" datatype="" content="sarah@imperialleisure.com">sarah@imperial…</span></span> <span>Fri, 11/24/2023 - 10:40</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 56.28%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div> <div><a href="https://www.imperialleisure.com/category/blog/social-media" hreflang="en">Social</a></div> </div> <div><p>Ilhan <a href="https://www.instagram.com/ilzbaby" target="_blank" rel="noopener noreferrer">@ilzbaby</a> is a beauty and makeup influencer, who runs her own jewellery brand. She's also a mum to an amazing son. Discover what she loves about being an influencer, how she stays on top of trends and more.</p> <p> </p> <h2>1. What do you love most about being an influencer/creator?</h2> <p>What I love most about being an influencer is definitely the flexibility, the ability to have full control of your schedule is unmatched.</p> <p> </p> <h2>2. What's your biggest challenge as an influencer at the moment?</h2> <p>I feel like the biggest challenge as an influencer at the moment is consistently staying on top of trends and posting content that appeases my followers.</p> <center> <blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/Crd9_CotZyw/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"> <div style="padding:16px;"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><a href="https://www.instagram.com/p/Crd9_CotZyw/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer"><svg height="50px" version="1.1" viewbox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></a></div> <div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"><a href="https://www.instagram.com/p/Crd9_CotZyw/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer">View this post on Instagram</a></div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"> </div> </div> <div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Crd9_CotZyw/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener noreferrer">A post shared by I L H A N A L B A K R I (@ilzbaby)</a></p> </div> </blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p> </p> <h2>3. Are you full-time or do you juggle with another job?</h2> <p>Although influencing is something I do on a daily basis, I also run my own jewellery brand <a href="https://www.instagram.com/kyrah_ltd/" target="_blank" rel="noopener noreferrer">@kyrah_ltd</a>, as well as being a full-time mum to my amazing son.</p> <center> <blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/CzeuHYQMDq_/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"> <div style="padding:16px;"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><a href="https://www.instagram.com/reel/CzeuHYQMDq_/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer"><svg height="50px" version="1.1" viewbox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></a></div> <div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"><a href="https://www.instagram.com/reel/CzeuHYQMDq_/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer">View this post on Instagram</a></div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"> </div> </div> <div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/CzeuHYQMDq_/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener noreferrer">A post shared by I L H A N A L B A K R I (@ilzbaby)</a></p> </div> </blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p> </p> <h2>4. Do you have an agent?</h2> <p>Yes, I’m currently signed to Onyx Agency who I've been with for the past 3 years. Being part of an agency honestly feels like having your own little family but everyone is doing the same/similar things as you; therefore you always have other people to relate to and to come up with new ideas.</p> <p> </p> <h2>5. What's your ideal brief and brand to work with?</h2> <p>I enjoy working with all types of brands but my ideal type to work with is anything skincare, makeup and fashion.</p> <p> </p> <h2>6. What makes a successful collaboration or brand partnership?</h2> <p>A successful collab to me consists of professionalism and transparency. I feel like it's important to be able to communicate your ideas and express your creativity.</p> <p> </p> <h2>7. What are your pet hates when it comes to working with brands?</h2> <p>My biggest pet peeve is when brands offer a small selection of items to choose from, I feel as if this can hinder my creativity and most likely won’t end up working with them, as I always try to introduce my followers to brands that represent me the most.</p> <p> </p> <h2>8. How do you stay on top of trends?</h2> <p>I say TikTok and Instagram are the best ways to stay on top of trends - also having a lot of sisters helps as well, they’re always sending me new trends to try out.</p> <center> <blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/Cquugi2t84I/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"> <div style="padding:16px;"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><a href="https://www.instagram.com/p/Cquugi2t84I/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer"><svg height="50px" version="1.1" viewbox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></a></div> <div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"><a href="https://www.instagram.com/p/Cquugi2t84I/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer">View this post on Instagram</a></div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"> </div> </div> <div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Cquugi2t84I/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener noreferrer">A post shared by I L H A N A L B A K R I (@ilzbaby)</a></p> </div> </blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p> </p> <h2>9. What are your predictions for the future on influencer marketing?</h2> <p>I predict that the future of influencer marketing will keep on rising, it's only up from here!</p> <p> </p> <h2>10. Which influencers do you admire and why?</h2> <p>This is a hard one, I honestly admire a lot of influencers but I'd say all the female influencers who are unapologetically themselves & those who keep us all empowered are the ones I admire and look up to the most.</p> </div> <div> <div>custom_meta</div> <div>1. What do you love most about being an influencer/creator?<br><br> ◦ What I love most about being an influencer is definitely the flexibility, the ability to have full control of your schedule is unmatched.<br><br> 2. What's your biggest challenge as an influencer at the moment?<br><br> ◦ I feel like the biggest challenge as an influencer at the moment is consistently staying on top of trends and posting content that appeases my followers.<br><br><br> 3. Are you full-time or juggle with another job? If full-time, at which point did you take the leap to be full-time?<br><br> ◦ Although influencing is something I do on a daily basis, I also run my own jewellery brand @KyrahLtd, as well as being a full-time mum to my amazing son.<br><br> 4. . Do you have an agent? if yes/no, please explain why<br><br> ◦ Yes, I’m currently signed to Onyx Agency who I've been with for the past 3 years. Being part of an agency honestly feels like having your own little family but everyone is doing the same/similar things as you; therefore you always have other people to relate to and to come up with new ideas.<br><br> 5. What's your ideal brief and brand to work with?<br><br> ◦ I enjoy working with all types of brands but my ideal type to work with is anything skincare, makeup and fashion.<br><br> 6. What makes a successful collaboration or brand partnership?<br><br> ◦ A successful collab to me consists of professionalism and transparency. I feel like it's important to be able to communicate your ideas and express your creativity.<br><br> 7. What are your pet hates when it comes to working with brands?<br><br> ◦ My biggest pet peeve is when brands offer a small selection of items to choose from, i feel as if this can hinder my creativity and most likely won’t end up working with them, as I always try to introduce my followers to brands that represent me the most.<br><br> 8. How do you stay on top of trends?<br><br> ◦ I say TikTok and Instagram are the best ways to stay on top of trends - also having a lot of sisters helps as well, they’re always sending me new trends to try out.<br><br> 9. What are your predictions for the future on influencer marketing?<br><br> ◦ I predict that the future of influencer marketing will keep on rising, it's only up from here!<br><br> 10. Which influencers do you admire and why?<br><br> ◦ This is a hard one, I honestly admire a lot of influencers but I'd say all the female influencers who are unapologetically themselves & those who keep us all empowered are the ones I admire and look up to the most.<br><br></div> </div> </article> <article> <h1>How SOPA, #Occupy, Arab Spring and.... LOLCats reshaped the public sphere - Part 2</h1> <p>stefano — Wed, 08 Feb 2012 11:00:32 +0000</p> <span>How SOPA, #Occupy, Arab Spring and.... LOLCats reshaped the public sphere - Part 2</span> <span><span lang="" about="https://www.imperialleisure.com/users/stefano" typeof="schema:Person" property="schema:name" datatype="">stefano</span></span> <span>Wed, 02/08/2012 - 11:00</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 57.5%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>Note: This is the second of a two-part post. Part one can be found <a href="https://bitly.com/weefpX" rel="nofollow noreferrer">here</a></p> <p><strong>What do Occupy, Arab Spring & Stop SOPA have in common? – The blackouts</strong></p> <p>All three movements (SOPA, Arab Spring and Occupy) gained significant momentum and widespread media coverage following alleged/actual widespread censorship of content on social media tools and networks. </p> <p>Tunisia censored all of YouTube, Dailymotion, Flickr, Vimeo etc. when they couldn’t remove videos depicting police brutality. The censoring of entire websites <a href="http://karim2k.com/2010/11/moez-souabni-the-smart-guy-that-turns-out-to-be-the-dumbest-of-all.html" rel="nofollow noreferrer">lead to questions of why these websites that are used everyday by many are no longer reachable</a>. This eventually lead to protests across the rest of the country (now referred to as Arab Spring).</p> <p>The Occupy movement received widespread mainstream media coverage when social networks began to buzz with <a href="http://www.diningwithsinners.org/2011/09/27/occupy-wall-street/" rel="nofollow noreferrer">theories of a media blackout of the movement and alleged police brutality</a>.</p> <p>SOPA also enjoyed widespread media coverage on the 18th January, when a number of sites voluntarily blacked out their entire sites to protest against the bill.</p> <p>In the case of SOPA, Google Trends offers interesting insight (on the right) about how successful the blackouts were in raising awareness: search queries containing “SOPA” reach an all-time peak on the day of SOPA blackouts. This suggests that more people wanted to know what SOPA is because of the blackouts.</p> <p>An analysis of the frequency of conversations on the blogosphere (on the right) indicates that the conversations peaked on the day of the blackouts. The blackouts, by their very nature, are designed to stop information from spreading. Why did they have the opposite effect when it came to social media?</p> <p><strong>LOLCats and rebirth of the ‘Public Sphere’</strong><br> Ethan Zuckerman has developed a theory called ‘<a href="http://www.ethanzuckerman.com/blog/2008/03/08/the-cute-cat-theory-talk-at-etech/" rel="nofollow noreferrer">The Cute Cat Theory of Digital Activism</a>’. He argues that the web was invented so physicists could share research papers while Web 2.0 was invented so we can share cute pictures of our cats – a metaphor for sharing rich media (a wordplay originating from the the very popular <a href="http://icanhascheezburger.com/" rel="nofollow noreferrer">LOLcats</a> site).</p> <p>Zuckerman argues, “With Web 2.0, we’ve embraced the idea that people are going to share pictures of their cats, and now we build sophisticated tools to make that easier to do... There are twin revolutions going on – the ease of creating content and the ease of sharing it with local and global audiences.”</p> <p>Websites such as Twitter, Facebook, Flickr etc. have transformed the traditional boundaries of the public sphere from a physical to a digital space. Zuckerman continues “This is a good thing if you’re an activist. Most [users] don’t identify as activists and might not be engaged with politics. But... they’re interested in seeing cute cats being adorable online.</p> <p>When the government blocks <a href="http://www.meta-activism.org/2011/03/a-media-narrative-of-the-tunisian-revolution/" rel="nofollow noreferrer">DailyMotion</a>, it impacts a much wider swath of [users] than those who are politically active. Cute cats are collateral damage when governments block sites. And even those who could care less about [political] shenanigans are made aware that their government fears online speech so much that they’re willing to censor the millions of banal videos on DailyMotion to block a few political ones.”</p> <p>This is what happened in Tunisia right before the Arab Spring: the government blocked a number of sites including YouTube and DailyMotion, which featured videos of police brutality. The removal of these platforms really grabbed the attention of the majority of the population. After all why on earth would a government want to block a site which shows videos of cute cats? </p> <p>Similarly claims of a reporting blackout of the Occupy movement in the media and a voluntary blackout by the Stop SOPA movement really helped grab the attention of the entire world.</p> <p><strong>What was the role of social media in these revolutions?</strong><br> Could these revolutions have taken place without social media? They probably could have, after all, so many others have taken place before computers existed. </p> <p>But based on what we do know, we can say that social media helped these revolutions by reshaping the public sphere – it has revolutionised the way we share/create content and participate in conversations. It has become so intertwined with our daily lives that when access to these tools is turned off, we sit up and really take notice. An activist's best chances therefore, in countries such as Tunisia or Egypt, are to use these social networks as a tool for activism. Governments often have no way to silence individuals other than by switching off the network for the entire country. The Google Trends and blog mentions relating to SOPA certainly support this thought.</p> <p>Despite the success of Stop SOPA, just days after the bill was stopped,<a href="http://blog.twitter.com/2012/01/tweets-still-must-flow.html" target="_blank" rel="nofollow noopener noreferrer"> Twitter announced that it had implemented measures which allow individual tweets to be blocked across countries</a>. </p> <p>Perhaps now it's time to move the conversation on, what have governments learned from these events and how are they planning to deal with alleged dissent in the future? Perhaps even more importantly, how are social networks policing their platforms and who is holding them accountable?... After all social media has become such an integral part of how we communicate – at the end of the day, who can resist <a href="http://24.media.tumblr.com/tumblr_ly6begQiyZ1rnbnglo1_400.png" target="_blank" rel="nofollow noopener noreferrer">a cute cat</a></p> </div> </article> <article> <h1>Twitter launches TV ad targeting</h1> <p>stefano — Tue, 28 May 2013 13:16:27 +0000</p> <span>Twitter launches TV ad targeting</span> <span><span lang="" about="https://www.imperialleisure.com/users/stefano" typeof="schema:Person" property="schema:name" datatype="">stefano</span></span> <span>Tue, 05/28/2013 - 14:16</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 66.8%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>Twitter have <a href="http://advertising.twitter.com/2013/05/Amplify-TV-commercials-on-Twitter-Premiering-TV-ad-targeting.html" target="_blank" rel="nofollow noopener noreferrer">just launched TV ad targeting</a> to help marketers coordinate Twitter ads with TV ads.</p> <p>According to the company, Twitter is becoming a “fundamental part of how TV is measured” - 32 million people in the US tweeted about TV programming in 2012.</p> <p>Twitter’s TV ad targeting was developed through the <a href="https://blog.twitter.com/2013/welcoming-bluefin-labs-flock" target="_blank" rel="nofollow noopener noreferrer">February acquisition of Bluefin Labs</a>, and is only available to a limited group of partners running national TV ads in the US. The aim is to make ad campaigns easier to run and synchronise across Twitter and TV.</p> <h2> What is Twitter’s TV ad targeting?</h2> <p>Marketers can manage their TV ad targeting through a new dashboard that automatically detects when and where their TV ads air. This is done through Twitter’s new video fingerprinting technology, meaning marketers don’t need to upload media plans or carry out manual tracking.</p> <p>Marketers will be given insights about how to best integrate Twitter ads with their TV ads through the dashboard. Twitter will also identify Twitter users who tweeted about the programme the TV ads run with, helping marketers plan their Twitter ads effectively.</p> <h2> What’s the impact of Twitter’s TV ad targeting?</h2> <p>Second screening is an established (and growing) trend - it refers to watching TV whilst using a secondary device, often a tablet or smartphone (you can read a bit more about it in <a href="https://www.imperialleisure.com/blog/will-first-dual-screen-olympics-be-boost-or-blow-media-brands" target="_blank" rel="nofollow noopener">a blog post we wrote last summer</a>).</p> <p>According to Twitter, 64% of its ‘primary mobile users’ (users who use Twitter primarily on mobile devices) use Twitter in front of a TV when they’re at home. Similarly, Econstultancy recently found that <a href="http://econsultancy.com/uk/blog/62737-the-potential-of-addressable-tv-advertising" target="_blank" rel="nofollow noopener noreferrer">86% of TV viewers are using a second screen whilst watching TV</a>.</p> <p>With Twitter’s TV ad targeting, brands will find it easier to coordinate and measure their marketing campaigns across TV and Twitter. As Twitter puts it, brands will be able to “continue the conversations they start with their TV advertising” by engaging directly with their audience on Twitter.</p> <div class="responsive-vid"></div></div> </article> <article> <h1>Guardian gets the Tweets, WhatsApp launches on the web and Facebook knows you pretty well...</h1> <p>danielle@imperialleisure.com — Thu, 22 Jan 2015 15:00:00 +0000</p> <span>Guardian gets the Tweets, WhatsApp launches on the web and Facebook knows you pretty well...</span> <div>You made it through the most depressing day of the year (Monday 19th January, apparently) and now the Friday finish is here. As a Friday treat, why not grab yourself a beer, sit back, and have a read through a recap of the week in digital.</div> <span><span lang="" about="https://www.imperialleisure.com/users/danielleimperialleisurecom" typeof="schema:Person" property="schema:name" datatype="" content="danielle@imperialleisure.com">danielle@imper…</span></span> <span>Thu, 01/22/2015 - 15:00</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 66.7%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>You made it through the most depressing day of the year (Monday 19th January, apparently) and now the Friday finish is here. As a Friday treat, why not grab yourself a beer, sit back, and have a read through a recap of the week in digital.</p> <h2>Facebook knows you better than your loved ones</h2> <p>Cambridge and Stanford University researchers have created an algorithm making <a href="http://www.cam.ac.uk/research/news/computers-using-digital-footprints-are-better-judges-of-personality-than-friends-and-family" target="_blank" rel="noopener noreferrer">computers a better judge of your personality</a> than your friends, family, and even your partner. This <a href="http://en.akinator.com/" target="_blank" rel="noopener noreferrer">Akinator-style</a> artificial intelligence mines your Facebook Likes for personality traits and represents an important milestone on the path of computer-human social interaction. Sounds like ‘Her’ is about to become a whole lot more real. Except for the part where you can make a living for writing other people’s greetings cards. Though never say never? </p> <h2>Guardian is the most tweeted UK newspaper</h2> <p>Move aside sidebar of shame. According to research by Searchmetrics, The Guardian website <a href="http://www.prweek.com/article/1330052/guardian-popular-uk-newspaper-site-twitter" target="_blank" rel="noopener noreferrer"> receives the most Tweets per week </a> out of all UK newspapers, driving an average 392,358 Tweets per week. The Daily Telegraph (307,690 Tweets per week) and Daily Mail (237,381) follow in second and third place respectively. Despite The Guardian’s social media dominance, the most tweeted online newspaper article of 2014 was a Daily Mail piece about a YouTube cooking show teaching dog owners <a href="http://www.dailymail.co.uk/femail/article-2822279/Paw-fect-recipes-pet-s-plate-cooking-teaches-dog-owners-prepare-homemade-treats-four-legged-friends.html" target="_blank" rel="noopener noreferrer">how to make homemade pet food. Yes, really.</a></p> <h2>‘While You Were Away’ goes live</h2> <p>‘Twas not too long ago that word of Twitter’s hot new timeline feature was filtering through the Twittersphere. And now, in the third week of January, <a href="http://techcrunch.com/2015/01/21/twitter-launches-while-you-were-away/" target="_blank" rel="noopener noreferrer"> Twitter has officially launched ‘While You Were Away’ </a> on iOS. Like a trusted tin of Ronseal, the feature basically does what it says on the tin. While life happens, Twitter will provide a snapshot of the best Tweets that you might have missed ‘while you were away’. The more you check in, the less often you’ll see the recap.</p> <h2>WhatsApp with iPhones?</h2> <p>Attention Android, Windows Phone and Blackberry users of the world, messaging app WhatsApp <a href="http://www.adweek.com/socialtimes/whatsapp-web/613129" target="_blank" rel="noopener noreferrer"> can now be accessed via the web</a>. Jan Koum, co-founder and CEO of WhatsApp, stated on a Facebook post that the Google Chrome desktop web app would act as ‘an extension of your phone’, mirroring conversations and messages from your mobile devices. Unfortunately, due to Apple platform limitations, iOS users will just have to wait their turn. Does it get two blue ticks from you?</p> </div> </article> <article> <h1>2017 was less than super for influencers</h1> <p>kyle@imperialleisure.com — Wed, 17 Jan 2018 10:07:19 +0000</p> <span>2017 was less than super for influencers</span> <span><span lang="" about="https://www.imperialleisure.com/user/3719" typeof="schema:Person" property="schema:name" datatype="" content="kyle@imperialleisure.com">kyle@imperiall…</span></span> <span>Wed, 01/17/2018 - 10:07</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 66.7%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>Influencer campaigns are a pillar of contemporary marketing; the tomato to our advertising BLT. Connecting with <a href="https://thepathforward.io/five-influencer-marketing-trends-2018/" target="_blank" rel="noopener noreferrer">young audiences and people who have reserved trust in conventional media platforms</a> is important for agencies and brands as choice flourishes and <a href="https://www.pwc.co.uk/services/economics-policy/insights/uk-economic-outlook.html" target="_blank" rel="noopener noreferrer">belts tighten</a>.</p> <p>However, relying on influencers to attract Generation-Zs and millennials has its dangers. Barely two weeks into 2018 and we’ve already seen a global influencer blunder/disaster. A popular YouTuber and general online prankster, Logan Paul, went super viral in early January after he shared a video of his reaction to a suicide victim in Japan. <a href="http://wwd.com/fashion-news/fashion-scoops/maverick-apparel-sends-demand-letter-vlogger-logan-paul-11085042/" target="_blank" rel="noopener noreferrer">Brands flocked away</a> from Paul while the internet brewed a typhoon of hate and criticism.</p> <p>An extreme case, this influencer blunder falls into the pool of other personalities and marketing regimes which didn’t do so well. Here are some of 2017’s influencers and campaigns that went down like the Hindenburg.</p> <h2>CoverGirl’s cover boy covers self</h2> <p>James Charles made headlines in 2016 after makeup brand CoverGirl announced he would be their first male star model and ambassador. Things went well for the first few months, and the teenager’s collaboration with CoverGirl was heralded as a win for diversity.</p> <p>February 2017 came around and Jimmy <a href="https://www.hollywoodreporter.com/news/cover-girl-male-ambassadors-racist-tweet-is-not-pretty-977356" target="_blank" rel="noopener noreferrer">tweeted that he was worried about contracting Ebola during a school trip to South Africa</a>, a suggestion which many deemed racist, ignorant and a sackable offence. He apologised unreservedly, promised to learn from the incident, and stayed on as CoverGirl’s ambassador.</p> <p>Social media users then turned to CoverGirl to explain why Charles hadn’t been fired. CoverGirl <a href="http://metro.co.uk/2017/02/21/covergirls-response-to-their-first-male-models-racist-tweet-is-incredibly-cringe-6462698/" target="_blank" rel="noopener noreferrer">responded with a tweet and picture</a> of Charles hugging a biracial model, which also immediately went sideways. Twitter users couldn’t believe CoverGirl had defended an ambassador’s actions by repeating the common faux pas: someone with black friends can’t be racist.</p> <p>For some, Charles’s age was enough to excuse him from further shame, but if there’s one thing we can all agree on it’s that Twitter never forgets.</p> <h2>Influencers burned by Fyre Festival</h2> <p>What do you get when you combine an isolated Caribbean island, loads of wealthy music fans, the promise of a better-than-Coachella event, dysfunctional organizing, and celebrity influencers? The mishap that was Fyre Festival.</p> <p>This episode has less to do with influencers causing trouble and more to do with trouble finding influencers. With tickets starting at $1,000 each and rapper-producer Ja Rule at the organisational helm, Fyre Festival on Great Exuma island in the Bahamas was set to be the elite beat-dropping event of the decade. Models Emily Ratajkowski, Bella Hadid and Hailey Baldwin featured Fyre Festival on their social channels, along with super-influencer, yes you guessed it, Kendall Jenner. Luxurious posts of tanned, bikini-lined women on yachts and a glamorous tropical getaway video painted expectations as a wave of rich, young party-goers hit the island.</p> <p>But even high-profile organisers, promoters, attendees and influencers couldn’t rescue Fyre. Poor accommodation, food unfit for the queen’s corgis, no running water and general chaos led the organisers to cancel the event while the rich kids fended for themselves on Great Exuma. Soon, the influencers were targeted for <a href="https://www.influencerdb.net/blog/influencer-marketing-gone-wrong/" rel="noreferrer">promoting something without making sure of its quality.</a> They weren’t to blame, but they did hastily attach their names to a timebomb. Perhaps Fyre Festival is a lesson more suited for influencers than for advertisers and social media strategists.</p> <h2>Disney sacks PewDiePie</h2> <p>The Swedish YouTuber and gamer, Felix Kjellberg, had it all. He even had a <a href="https://www.vox.com/culture/2017/2/17/14613234/pewdiepie-nazi-satire-alt-right" target="_blank" rel="noopener noreferrer">deal with a Disney-owned production company.</a> After the controversy of his past year, he still has almost 60 million YouTube subscribers and <a href="https://www.thesun.co.uk/news/1776577/pewdiepie-youtube-felix-kjellberg-paul-logan-latest/" target="_blank" rel="noopener noreferrer">$15 million in the vault</a>; it actually seems like the PR nightmare earned him more subscribers.</p> <p>But this didn’t stop Disney running to the hills to distance themselves from PewDiePie’s image. His offence: paying people to display anti-Semitic posters and say discriminatory things about Jewish people, and then featuring them on his videos. His defence: it was <a href="https://www.vox.com/culture/2017/2/17/14613234/pewdiepie-nazi-satire-alt-right" target="_blank" rel="noopener noreferrer">all satire</a>. Fortunately, they got out just before Felix once again blundered when he used a <a href="http://www.nme.com/news/tv/pewdiepie-n-word-apology-2139883" target="_blank" rel="noopener noreferrer">racial slur in a video</a>.</p> <p>PewDiePie has apologised for his videos, jokes, comments and behavior, and his follower count has steadily increased. Often called ‘the king of YouTube’ and ‘the biggest YouTuber in the world’, his brand image took a hit in 2017 but his online presence clearly perseveres.</p> <p>So, when you’re sifting through thousands of accounts on your creative agency’s favorite social media monitoring tool, make sure you carefully consider who will be the new face of your organic reach efforts.</p></div> </article> <article> <h1>What we learnt in April</h1> <p>lili@imperialleisure.com — Wed, 09 May 2018 17:24:58 +0000</p> <span>What we learnt in April</span> <span><span lang="" about="https://www.imperialleisure.com/user/2962" typeof="schema:Person" property="schema:name" datatype="" content="lili@imperialleisure.com">lili@imperiall…</span></span> <span>Wed, 05/09/2018 - 18:24</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 50.357142857143%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> <div> <div class="responsive_image_wrapper" style="padding-top: 100%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>April flew by almost as fast as Kanye lost 9m followers last week (i.e: very). And we can’t quite believe it’s already May. It really was an exciting month for us digital fanatics, as we saw beer-pulling Wetherspoons <a href="https://www.imperialleisure.com/blog/what-can-we-learn-wetherspoons-leaving-behind-their-social-media" target="_blank" rel="noopener">shut down all their social channels </a>and the <a href="https://www.imperialleisure.com/blog/what-did-gdpr-ever-do-me" target="_blank" rel="noopener">GDPR ball well and truly started rolling</a>. At the Imperial Leisure Centre, April was all about learning new things, both work-related and… not so much.</p> <h2>Let the influencers do the leg-work</h2> <p>Most agencies in our industry have experienced the best and worst of influencer marketing. Most of the time, the content is high-quality, timely and does the intended job to perfection. Other times, the influencer is demanding, posts inappropriate content and falls off the face of the Earth as soon as something needs doing. But some companies have turned the process on its head - <a href="https://www.inc.com/jeff-haden/want-to-excel-at-influencer-marketing-how-this-brand-completely-flips-paradigm.html" target="_blank" rel="noopener noreferrer">with amazing results</a>.</p> <p>At Ernie Ball - a world-renowned guitar strings maker - famous names like Kirk Hammett, Keith Richards and Jimmy Page have happily endorsed their products for free. This just goes to show that influencer marketing has to go deeper than asking a popular person to promote a brand.</p> <p>When a company has an established heritage and incredible product quality, the brand can turn into an experience in itself. That’s when the mahoosive influencers like sports stars and musicians will ask to collaborate for free.</p> <h2>Nothing quite like your own</h2> <p>Being in the industry means that we all automatically analyse every piece of advertising and marketing we see on the streets, TV and social media. It comes with the job description. After reviewing content from an agency that previously held the retainer for a client, we’ve realised that other agencies' work doesn’t always meet our standards. Of course, nothing was necessarily wrong with it - it just didn’t feel right. It served as a good reminder that we have a signature style at Imperial Leisure and anything outside of this style is like wearing damp socks - uncomfortable.</p> <h2>HTML is <strong>fun</strong></h2> <p>Recently, some of our staff delved into the wonderful world of HTML for the first time - and it was an instant hit. Typing a markup language is like being part of a secret society with its own symbols and signs. Is there anything quite as satisfying as including or removing elements and attributes like a hacker? Probably, yes. But it still feels amazing to see a line of code become a perfectly centred video.</p> <h2>All aboard the Twitter carousel</h2> <p>Hitting engagement rate targets on Twitter is no walk in the park, especially with so many variables out there. When content, copy, time of posting and good old human behaviour come into play, it can be a challenge to make a single tweet stop a scroller in their tracks. That’s when image carousels come in. As engagement rates are calculated based on clicks divided by impressions, getting a Twitter user to tap - even once - on any element of the tweet can help to boost engagement rate. Using carousel images appeals to people’s curiosity and this, paired with enticing copy, has worked a treat to increase engagement rates.</p> <h2>Measurements are important - especially where Aperol Spritz is involved</h2> <p>When we were hit with the #WarmestDayOfTheYear in April (with heady heights of 21 degrees), we learned quite a few hard truths. People new to Aperol Spritz (yes, they exist) found out that the fizzy summer tipple packs a bigger punch than expected. Others found that following the precise ratio of fruity Aperol, refreshing soda water and subtly lethal champers was paramount to avoid upsetting each other with a weak spritzer. There’s nothing worse than a dose of fizzy water.</p> <h2>Table tennis, ping-pong or ‘wiff-waff’?</h2> <p>For our team outing in April, we decided to mix two of the things we’re best at: having a lovely post-work drink and chaotically running between tables, shouting and hitting things. In short, we played ping pong. Of course, we tried to be like the other office teams, politely hitting the fluorescent pink ball in a doubles game as the rest of the team quietly observed, drink in hand. We tried, and we failed. Cut to the whole team sprinting around the table, playing with multiple balls, laughing and knocking drinks flying. It was a night to remember. If only we could.</p> <p> </p> <h4>Employee of the month</h4> <p>This month, a member of our team showed incredible progress and exceeded targets on countless occasions. Not only did he stop chewing the team’s scarves and jackets, he also mastered the “shake” command within a few days. We can’t wait to see him use it to make a confident impression at the next board meeting. Well done, Buzz. Keep up the good work.</p> <div class="image"></div></div> </article> <article> <h1>Lemmings on Yahoo</h1> <p>mightyulysses — Fri, 10 Mar 2006 12:26:41 +0000</p> <span>Lemmings on Yahoo</span> <div>Our <a href="http://www.imperialleisure.com/psp_lemmings.shtml">Lemmings viral</a> we directed for the Sony PSP which is up for a few awards, is featured on <a href="http://au.news.yahoo.com/attachments/index.html">Yahoo.</a></div> <span><span lang="" about="https://www.imperialleisure.com/users/mightyulysses" typeof="schema:Person" property="schema:name" datatype="">mightyulysses</span></span> <span>Fri, 03/10/2006 - 12:26</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 50.322580645161%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div> <div><a href="https://www.imperialleisure.com/category/blog/imperial-leisure" hreflang="en">Imperial Leisure</a></div> <div><a href="https://www.imperialleisure.com/category/blog/viral" hreflang="en">Viral</a></div> </div> <div><p>Our <a target="_blank" href="https://www.imperialleisure.com/psp_lemmings.shtml" rel="noopener">Lemmings viral</a> we directed for the Sony PSP which is up for a few awards, is featured on <a target="_blank" title="Yahoo" href="http://au.news.yahoo.com/attachments/index.html" rel="noopener noreferrer">Yahoo.</a> </p><div class="image"></div></div> </article> <article> <h1>‘Girl power’ illustrators you should be following on Instagram</h1> <p>holly@imperialleisure.com — Tue, 20 Nov 2018 14:42:44 +0000</p> <span>‘Girl power’ illustrators you should be following on Instagram</span> <div><p>In an ever-increasing consumerist and image-obsessed world, these fierce females are using Instagram to challenge the status quo. </p></div> <span><span lang="" about="https://www.imperialleisure.com/user/7147" typeof="schema:Person" property="schema:name" datatype="" content="holly@imperialleisure.com">holly@imperial…</span></span> <span>Tue, 11/20/2018 - 14:42</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 50.4%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>These fierce females are using instagram as a platform for discussion and expression. Their artworks challenge the norms of society and what it means to be a woman in an ever increasing consumerist and image perfect world.</p> <p> </p> <center><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/Bm2GQtKAn-s/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/Bm2GQtKAn-s/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/Bm2GQtKAn-s/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by POLLY NOR (@pollynor)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-08-24T02:42:55+00:00">Aug 23, 2018 at 7:42pm PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p>Polly Nor’s debut show in London last year has led her to collaborations with the likes of Gucci as well as a second solo London show. Her trademark devil-human-skinned characters crept into our Instagram feeds reiterating ideologies of teenhood and female hardships.</p> <p> </p> <center><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/BjHVlyIhXjc/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BjHVlyIhXjc/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BjHVlyIhXjc/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Laura Callaghan (@lauracallaghanillustration)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-05-23T09:18:23+00:00">May 23, 2018 at 2:18am PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p>Check out the satirical intricacies of Laura Callaghan’s illustrations. Hidden messages such as ’Win a free college education’ and ‘let them eat cake’ adorn her drawings challenging our consumerist and image-obsessed society.</p> <p> </p> <center><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/BfEGvaJDr3t/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BfEGvaJDr3t/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BfEGvaJDr3t/?utm_source=ig_embed&utm_medium=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Unskilledworker’s Dreaming is still available as a gift download on the website, the link is in my bio ❤️#unskilledworker #alessandromichele ???</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/unskilledworker/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Unskilledworker</a> (@unskilledworker) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-02-11T17:05:20+00:00">Feb 11, 2018 at 9:05am PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p>You may have seen Helen Downie’s illustrations adorning the <arel noreferrer nofollow href="http://unskilledworker.co.uk/gucci-x-unskilled-worker/" target="_blank">S/S 2018 capsule collection of Gucci. Her mythical, fashionistas live in a whimsical otherworld which will have you encaptured. Her message focuses on adolescence and innocence, giving girls and women the empowerment to ‘paint themselves’ as whoever they want to be.</arel></p> <p> </p> <center><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/BkPtEwjn5ok/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BkPtEwjn5ok/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BkPtEwjn5ok/?utm_source=ig_embed&utm_medium=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">HAHAHAHHA OOOOOPS I DID IT AGAIN ?</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/allegrettiregretti/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Emma Allegretti?</a> (@allegrettiregretti) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-06-20T11:48:54+00:00">Jun 20, 2018 at 4:48am PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p>Sarcastic slogans and girls with resting bitch face. Representing the millennial female, the hilarious accuracy of her illustrations will immediately make you relate.</p> <p> </p> <center><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/BlVd1ien1Js/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BlVd1ien1Js/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BlVd1ien1Js/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Amber Vittoria (@amber_vittoria)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-07-17T14:02:36+00:00">Jul 17, 2018 at 7:02am PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p>Her blocky, hairy-legged, colourful figures have picked up big clients such as Teen Vogue and The New York Times. And the message behind her work? Her bio says it all: ‘Dismantling societal tropes set upon women’.</p></div> </article> </main></body></html>