Twitter launches TV ad targeting</h1> <article> <h1>Twitter launches TV ad targeting</h1> <p>stefano — Tue, 28 May 2013 13:16:27 +0000</p> <span>Twitter launches TV ad targeting</span> <span><span lang="" about="https://www.imperialleisure.com/users/stefano" typeof="schema:Person" property="schema:name" datatype="">stefano</span></span> <span>Tue, 05/28/2013 - 14:16</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 66.8%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>Twitter have <a href="http://advertising.twitter.com/2013/05/Amplify-TV-commercials-on-Twitter-Premiering-TV-ad-targeting.html" target="_blank" rel="nofollow noopener noreferrer">just launched TV ad targeting</a> to help marketers coordinate Twitter ads with TV ads.</p> <p>According to the company, Twitter is becoming a “fundamental part of how TV is measured” - 32 million people in the US tweeted about TV programming in 2012.</p> <p>Twitter’s TV ad targeting was developed through the <a href="https://blog.twitter.com/2013/welcoming-bluefin-labs-flock" target="_blank" rel="nofollow noopener noreferrer">February acquisition of Bluefin Labs</a>, and is only available to a limited group of partners running national TV ads in the US. The aim is to make ad campaigns easier to run and synchronise across Twitter and TV.</p> <h2> What is Twitter’s TV ad targeting?</h2> <p>Marketers can manage their TV ad targeting through a new dashboard that automatically detects when and where their TV ads air. This is done through Twitter’s new video fingerprinting technology, meaning marketers don’t need to upload media plans or carry out manual tracking.</p> <p>Marketers will be given insights about how to best integrate Twitter ads with their TV ads through the dashboard. Twitter will also identify Twitter users who tweeted about the programme the TV ads run with, helping marketers plan their Twitter ads effectively.</p> <h2> What’s the impact of Twitter’s TV ad targeting?</h2> <p>Second screening is an established (and growing) trend - it refers to watching TV whilst using a secondary device, often a tablet or smartphone (you can read a bit more about it in <a href="https://www.imperialleisure.com/blog/will-first-dual-screen-olympics-be-boost-or-blow-media-brands" target="_blank" rel="nofollow noopener">a blog post we wrote last summer</a>).</p> <p>According to Twitter, 64% of its ‘primary mobile users’ (users who use Twitter primarily on mobile devices) use Twitter in front of a TV when they’re at home. Similarly, Econstultancy recently found that <a href="http://econsultancy.com/uk/blog/62737-the-potential-of-addressable-tv-advertising" target="_blank" rel="nofollow noopener noreferrer">86% of TV viewers are using a second screen whilst watching TV</a>.</p> <p>With Twitter’s TV ad targeting, brands will find it easier to coordinate and measure their marketing campaigns across TV and Twitter. As Twitter puts it, brands will be able to “continue the conversations they start with their TV advertising” by engaging directly with their audience on Twitter.</p> <div class="responsive-vid"></div></div> </article> <article> <h1>Guardian gets the Tweets, WhatsApp launches on the web and Facebook knows you pretty well...</h1> <p>danielle@imperialleisure.com — Thu, 22 Jan 2015 15:00:00 +0000</p> <span>Guardian gets the Tweets, WhatsApp launches on the web and Facebook knows you pretty well...</span> <div>You made it through the most depressing day of the year (Monday 19th January, apparently) and now the Friday finish is here. As a Friday treat, why not grab yourself a beer, sit back, and have a read through a recap of the week in digital.</div> <span><span lang="" about="https://www.imperialleisure.com/users/danielleimperialleisurecom" typeof="schema:Person" property="schema:name" datatype="" content="danielle@imperialleisure.com">danielle@imper…</span></span> <span>Thu, 01/22/2015 - 15:00</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 66.7%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>You made it through the most depressing day of the year (Monday 19th January, apparently) and now the Friday finish is here. As a Friday treat, why not grab yourself a beer, sit back, and have a read through a recap of the week in digital.</p> <h2>Facebook knows you better than your loved ones</h2> <p>Cambridge and Stanford University researchers have created an algorithm making <a href="http://www.cam.ac.uk/research/news/computers-using-digital-footprints-are-better-judges-of-personality-than-friends-and-family" target="_blank" rel="noopener noreferrer">computers a better judge of your personality</a> than your friends, family, and even your partner. This <a href="http://en.akinator.com/" target="_blank" rel="noopener noreferrer">Akinator-style</a> artificial intelligence mines your Facebook Likes for personality traits and represents an important milestone on the path of computer-human social interaction. Sounds like ‘Her’ is about to become a whole lot more real. Except for the part where you can make a living for writing other people’s greetings cards. Though never say never? </p> <h2>Guardian is the most tweeted UK newspaper</h2> <p>Move aside sidebar of shame. According to research by Searchmetrics, The Guardian website <a href="http://www.prweek.com/article/1330052/guardian-popular-uk-newspaper-site-twitter" target="_blank" rel="noopener noreferrer"> receives the most Tweets per week </a> out of all UK newspapers, driving an average 392,358 Tweets per week. The Daily Telegraph (307,690 Tweets per week) and Daily Mail (237,381) follow in second and third place respectively. Despite The Guardian’s social media dominance, the most tweeted online newspaper article of 2014 was a Daily Mail piece about a YouTube cooking show teaching dog owners <a href="http://www.dailymail.co.uk/femail/article-2822279/Paw-fect-recipes-pet-s-plate-cooking-teaches-dog-owners-prepare-homemade-treats-four-legged-friends.html" target="_blank" rel="noopener noreferrer">how to make homemade pet food. Yes, really.</a></p> <h2>‘While You Were Away’ goes live</h2> <p>‘Twas not too long ago that word of Twitter’s hot new timeline feature was filtering through the Twittersphere. And now, in the third week of January, <a href="http://techcrunch.com/2015/01/21/twitter-launches-while-you-were-away/" target="_blank" rel="noopener noreferrer"> Twitter has officially launched ‘While You Were Away’ </a> on iOS. Like a trusted tin of Ronseal, the feature basically does what it says on the tin. While life happens, Twitter will provide a snapshot of the best Tweets that you might have missed ‘while you were away’. The more you check in, the less often you’ll see the recap.</p> <h2>WhatsApp with iPhones?</h2> <p>Attention Android, Windows Phone and Blackberry users of the world, messaging app WhatsApp <a href="http://www.adweek.com/socialtimes/whatsapp-web/613129" target="_blank" rel="noopener noreferrer"> can now be accessed via the web</a>. Jan Koum, co-founder and CEO of WhatsApp, stated on a Facebook post that the Google Chrome desktop web app would act as ‘an extension of your phone’, mirroring conversations and messages from your mobile devices. Unfortunately, due to Apple platform limitations, iOS users will just have to wait their turn. Does it get two blue ticks from you?</p> </div> </article> <article> <h1>2017 was less than super for influencers</h1> <p>kyle@imperialleisure.com — Wed, 17 Jan 2018 10:07:19 +0000</p> <span>2017 was less than super for influencers</span> <span><span lang="" about="https://www.imperialleisure.com/user/3719" typeof="schema:Person" property="schema:name" datatype="" content="kyle@imperialleisure.com">kyle@imperiall…</span></span> <span>Wed, 01/17/2018 - 10:07</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 66.7%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>Influencer campaigns are a pillar of contemporary marketing; the tomato to our advertising BLT. Connecting with <a href="https://thepathforward.io/five-influencer-marketing-trends-2018/" target="_blank" rel="noopener noreferrer">young audiences and people who have reserved trust in conventional media platforms</a> is important for agencies and brands as choice flourishes and <a href="https://www.pwc.co.uk/services/economics-policy/insights/uk-economic-outlook.html" target="_blank" rel="noopener noreferrer">belts tighten</a>.</p> <p>However, relying on influencers to attract Generation-Zs and millennials has its dangers. Barely two weeks into 2018 and we’ve already seen a global influencer blunder/disaster. A popular YouTuber and general online prankster, Logan Paul, went super viral in early January after he shared a video of his reaction to a suicide victim in Japan. <a href="http://wwd.com/fashion-news/fashion-scoops/maverick-apparel-sends-demand-letter-vlogger-logan-paul-11085042/" target="_blank" rel="noopener noreferrer">Brands flocked away</a> from Paul while the internet brewed a typhoon of hate and criticism.</p> <p>An extreme case, this influencer blunder falls into the pool of other personalities and marketing regimes which didn’t do so well. Here are some of 2017’s influencers and campaigns that went down like the Hindenburg.</p> <h2>CoverGirl’s cover boy covers self</h2> <p>James Charles made headlines in 2016 after makeup brand CoverGirl announced he would be their first male star model and ambassador. Things went well for the first few months, and the teenager’s collaboration with CoverGirl was heralded as a win for diversity.</p> <p>February 2017 came around and Jimmy <a href="https://www.hollywoodreporter.com/news/cover-girl-male-ambassadors-racist-tweet-is-not-pretty-977356" target="_blank" rel="noopener noreferrer">tweeted that he was worried about contracting Ebola during a school trip to South Africa</a>, a suggestion which many deemed racist, ignorant and a sackable offence. He apologised unreservedly, promised to learn from the incident, and stayed on as CoverGirl’s ambassador.</p> <p>Social media users then turned to CoverGirl to explain why Charles hadn’t been fired. CoverGirl <a href="http://metro.co.uk/2017/02/21/covergirls-response-to-their-first-male-models-racist-tweet-is-incredibly-cringe-6462698/" target="_blank" rel="noopener noreferrer">responded with a tweet and picture</a> of Charles hugging a biracial model, which also immediately went sideways. Twitter users couldn’t believe CoverGirl had defended an ambassador’s actions by repeating the common faux pas: someone with black friends can’t be racist.</p> <p>For some, Charles’s age was enough to excuse him from further shame, but if there’s one thing we can all agree on it’s that Twitter never forgets.</p> <h2>Influencers burned by Fyre Festival</h2> <p>What do you get when you combine an isolated Caribbean island, loads of wealthy music fans, the promise of a better-than-Coachella event, dysfunctional organizing, and celebrity influencers? The mishap that was Fyre Festival.</p> <p>This episode has less to do with influencers causing trouble and more to do with trouble finding influencers. With tickets starting at $1,000 each and rapper-producer Ja Rule at the organisational helm, Fyre Festival on Great Exuma island in the Bahamas was set to be the elite beat-dropping event of the decade. Models Emily Ratajkowski, Bella Hadid and Hailey Baldwin featured Fyre Festival on their social channels, along with super-influencer, yes you guessed it, Kendall Jenner. Luxurious posts of tanned, bikini-lined women on yachts and a glamorous tropical getaway video painted expectations as a wave of rich, young party-goers hit the island.</p> <p>But even high-profile organisers, promoters, attendees and influencers couldn’t rescue Fyre. Poor accommodation, food unfit for the queen’s corgis, no running water and general chaos led the organisers to cancel the event while the rich kids fended for themselves on Great Exuma. Soon, the influencers were targeted for <a href="https://www.influencerdb.net/blog/influencer-marketing-gone-wrong/" rel="noreferrer">promoting something without making sure of its quality.</a> They weren’t to blame, but they did hastily attach their names to a timebomb. Perhaps Fyre Festival is a lesson more suited for influencers than for advertisers and social media strategists.</p> <h2>Disney sacks PewDiePie</h2> <p>The Swedish YouTuber and gamer, Felix Kjellberg, had it all. He even had a <a href="https://www.vox.com/culture/2017/2/17/14613234/pewdiepie-nazi-satire-alt-right" target="_blank" rel="noopener noreferrer">deal with a Disney-owned production company.</a> After the controversy of his past year, he still has almost 60 million YouTube subscribers and <a href="https://www.thesun.co.uk/news/1776577/pewdiepie-youtube-felix-kjellberg-paul-logan-latest/" target="_blank" rel="noopener noreferrer">$15 million in the vault</a>; it actually seems like the PR nightmare earned him more subscribers.</p> <p>But this didn’t stop Disney running to the hills to distance themselves from PewDiePie’s image. His offence: paying people to display anti-Semitic posters and say discriminatory things about Jewish people, and then featuring them on his videos. His defence: it was <a href="https://www.vox.com/culture/2017/2/17/14613234/pewdiepie-nazi-satire-alt-right" target="_blank" rel="noopener noreferrer">all satire</a>. Fortunately, they got out just before Felix once again blundered when he used a <a href="http://www.nme.com/news/tv/pewdiepie-n-word-apology-2139883" target="_blank" rel="noopener noreferrer">racial slur in a video</a>.</p> <p>PewDiePie has apologised for his videos, jokes, comments and behavior, and his follower count has steadily increased. Often called ‘the king of YouTube’ and ‘the biggest YouTuber in the world’, his brand image took a hit in 2017 but his online presence clearly perseveres.</p> <p>So, when you’re sifting through thousands of accounts on your creative agency’s favorite social media monitoring tool, make sure you carefully consider who will be the new face of your organic reach efforts.</p></div> </article> <article> <h1>What we learnt in April</h1> <p>lili@imperialleisure.com — Wed, 09 May 2018 17:24:58 +0000</p> <span>What we learnt in April</span> <span><span lang="" about="https://www.imperialleisure.com/user/2962" typeof="schema:Person" property="schema:name" datatype="" content="lili@imperialleisure.com">lili@imperiall…</span></span> <span>Wed, 05/09/2018 - 18:24</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 50.357142857143%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> <div> <div class="responsive_image_wrapper" style="padding-top: 100%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>April flew by almost as fast as Kanye lost 9m followers last week (i.e: very). And we can’t quite believe it’s already May. It really was an exciting month for us digital fanatics, as we saw beer-pulling Wetherspoons <a href="https://www.imperialleisure.com/blog/what-can-we-learn-wetherspoons-leaving-behind-their-social-media" target="_blank" rel="noopener">shut down all their social channels </a>and the <a href="https://www.imperialleisure.com/blog/what-did-gdpr-ever-do-me" target="_blank" rel="noopener">GDPR ball well and truly started rolling</a>. At the Imperial Leisure Centre, April was all about learning new things, both work-related and… not so much.</p> <h2>Let the influencers do the leg-work</h2> <p>Most agencies in our industry have experienced the best and worst of influencer marketing. Most of the time, the content is high-quality, timely and does the intended job to perfection. Other times, the influencer is demanding, posts inappropriate content and falls off the face of the Earth as soon as something needs doing. But some companies have turned the process on its head - <a href="https://www.inc.com/jeff-haden/want-to-excel-at-influencer-marketing-how-this-brand-completely-flips-paradigm.html" target="_blank" rel="noopener noreferrer">with amazing results</a>.</p> <p>At Ernie Ball - a world-renowned guitar strings maker - famous names like Kirk Hammett, Keith Richards and Jimmy Page have happily endorsed their products for free. This just goes to show that influencer marketing has to go deeper than asking a popular person to promote a brand.</p> <p>When a company has an established heritage and incredible product quality, the brand can turn into an experience in itself. That’s when the mahoosive influencers like sports stars and musicians will ask to collaborate for free.</p> <h2>Nothing quite like your own</h2> <p>Being in the industry means that we all automatically analyse every piece of advertising and marketing we see on the streets, TV and social media. It comes with the job description. After reviewing content from an agency that previously held the retainer for a client, we’ve realised that other agencies' work doesn’t always meet our standards. Of course, nothing was necessarily wrong with it - it just didn’t feel right. It served as a good reminder that we have a signature style at Imperial Leisure and anything outside of this style is like wearing damp socks - uncomfortable.</p> <h2>HTML is <strong>fun</strong></h2> <p>Recently, some of our staff delved into the wonderful world of HTML for the first time - and it was an instant hit. Typing a markup language is like being part of a secret society with its own symbols and signs. Is there anything quite as satisfying as including or removing elements and attributes like a hacker? Probably, yes. But it still feels amazing to see a line of code become a perfectly centred video.</p> <h2>All aboard the Twitter carousel</h2> <p>Hitting engagement rate targets on Twitter is no walk in the park, especially with so many variables out there. When content, copy, time of posting and good old human behaviour come into play, it can be a challenge to make a single tweet stop a scroller in their tracks. That’s when image carousels come in. As engagement rates are calculated based on clicks divided by impressions, getting a Twitter user to tap - even once - on any element of the tweet can help to boost engagement rate. Using carousel images appeals to people’s curiosity and this, paired with enticing copy, has worked a treat to increase engagement rates.</p> <h2>Measurements are important - especially where Aperol Spritz is involved</h2> <p>When we were hit with the #WarmestDayOfTheYear in April (with heady heights of 21 degrees), we learned quite a few hard truths. People new to Aperol Spritz (yes, they exist) found out that the fizzy summer tipple packs a bigger punch than expected. Others found that following the precise ratio of fruity Aperol, refreshing soda water and subtly lethal champers was paramount to avoid upsetting each other with a weak spritzer. There’s nothing worse than a dose of fizzy water.</p> <h2>Table tennis, ping-pong or ‘wiff-waff’?</h2> <p>For our team outing in April, we decided to mix two of the things we’re best at: having a lovely post-work drink and chaotically running between tables, shouting and hitting things. In short, we played ping pong. Of course, we tried to be like the other office teams, politely hitting the fluorescent pink ball in a doubles game as the rest of the team quietly observed, drink in hand. We tried, and we failed. Cut to the whole team sprinting around the table, playing with multiple balls, laughing and knocking drinks flying. It was a night to remember. If only we could.</p> <p> </p> <h4>Employee of the month</h4> <p>This month, a member of our team showed incredible progress and exceeded targets on countless occasions. Not only did he stop chewing the team’s scarves and jackets, he also mastered the “shake” command within a few days. We can’t wait to see him use it to make a confident impression at the next board meeting. Well done, Buzz. Keep up the good work.</p> <div class="image"></div></div> </article> <article> <h1>Lemmings on Yahoo</h1> <p>mightyulysses — Fri, 10 Mar 2006 12:26:41 +0000</p> <span>Lemmings on Yahoo</span> <div>Our <a href="http://www.imperialleisure.com/psp_lemmings.shtml">Lemmings viral</a> we directed for the Sony PSP which is up for a few awards, is featured on <a href="http://au.news.yahoo.com/attachments/index.html">Yahoo.</a></div> <span><span lang="" about="https://www.imperialleisure.com/users/mightyulysses" typeof="schema:Person" property="schema:name" datatype="">mightyulysses</span></span> <span>Fri, 03/10/2006 - 12:26</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 50.322580645161%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div> <div><a href="https://www.imperialleisure.com/category/blog/imperial-leisure" hreflang="en">Imperial Leisure</a></div> <div><a href="https://www.imperialleisure.com/category/blog/viral" hreflang="en">Viral</a></div> </div> <div><p>Our <a target="_blank" href="https://www.imperialleisure.com/psp_lemmings.shtml" rel="noopener">Lemmings viral</a> we directed for the Sony PSP which is up for a few awards, is featured on <a target="_blank" title="Yahoo" href="http://au.news.yahoo.com/attachments/index.html" rel="noopener noreferrer">Yahoo.</a> </p><div class="image"></div></div> </article> <article> <h1>‘Girl power’ illustrators you should be following on Instagram</h1> <p>holly@imperialleisure.com — Tue, 20 Nov 2018 14:42:44 +0000</p> <span>‘Girl power’ illustrators you should be following on Instagram</span> <div><p>In an ever-increasing consumerist and image-obsessed world, these fierce females are using Instagram to challenge the status quo. </p></div> <span><span lang="" about="https://www.imperialleisure.com/user/7147" typeof="schema:Person" property="schema:name" datatype="" content="holly@imperialleisure.com">holly@imperial…</span></span> <span>Tue, 11/20/2018 - 14:42</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 50.4%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>These fierce females are using instagram as a platform for discussion and expression. Their artworks challenge the norms of society and what it means to be a woman in an ever increasing consumerist and image perfect world.</p> <p> </p> <center><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/Bm2GQtKAn-s/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/Bm2GQtKAn-s/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/Bm2GQtKAn-s/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by POLLY NOR (@pollynor)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-08-24T02:42:55+00:00">Aug 23, 2018 at 7:42pm PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p>Polly Nor’s debut show in London last year has led her to collaborations with the likes of Gucci as well as a second solo London show. Her trademark devil-human-skinned characters crept into our Instagram feeds reiterating ideologies of teenhood and female hardships.</p> <p> </p> <center><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/BjHVlyIhXjc/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BjHVlyIhXjc/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BjHVlyIhXjc/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Laura Callaghan (@lauracallaghanillustration)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-05-23T09:18:23+00:00">May 23, 2018 at 2:18am PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p>Check out the satirical intricacies of Laura Callaghan’s illustrations. Hidden messages such as ’Win a free college education’ and ‘let them eat cake’ adorn her drawings challenging our consumerist and image-obsessed society.</p> <p> </p> <center><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/BfEGvaJDr3t/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BfEGvaJDr3t/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BfEGvaJDr3t/?utm_source=ig_embed&utm_medium=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Unskilledworker’s Dreaming is still available as a gift download on the website, the link is in my bio ❤️#unskilledworker #alessandromichele ???</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/unskilledworker/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Unskilledworker</a> (@unskilledworker) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-02-11T17:05:20+00:00">Feb 11, 2018 at 9:05am PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p>You may have seen Helen Downie’s illustrations adorning the <arel noreferrer nofollow href="http://unskilledworker.co.uk/gucci-x-unskilled-worker/" target="_blank">S/S 2018 capsule collection of Gucci. Her mythical, fashionistas live in a whimsical otherworld which will have you encaptured. Her message focuses on adolescence and innocence, giving girls and women the empowerment to ‘paint themselves’ as whoever they want to be.</arel></p> <p> </p> <center><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/BkPtEwjn5ok/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BkPtEwjn5ok/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BkPtEwjn5ok/?utm_source=ig_embed&utm_medium=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">HAHAHAHHA OOOOOPS I DID IT AGAIN ?</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/allegrettiregretti/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Emma Allegretti?</a> (@allegrettiregretti) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-06-20T11:48:54+00:00">Jun 20, 2018 at 4:48am PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p>Sarcastic slogans and girls with resting bitch face. Representing the millennial female, the hilarious accuracy of her illustrations will immediately make you relate.</p> <p> </p> <center><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/BlVd1ien1Js/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BlVd1ien1Js/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.instagram.com/p/BlVd1ien1Js/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Amber Vittoria (@amber_vittoria)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-07-17T14:02:36+00:00">Jul 17, 2018 at 7:02am PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script></center> <p>Her blocky, hairy-legged, colourful figures have picked up big clients such as Teen Vogue and The New York Times. And the message behind her work? Her bio says it all: ‘Dismantling societal tropes set upon women’.</p></div> </article> <article> <h1>Some Nokia stuf we're doing</h1> <p>mightyulysses — Thu, 03 May 2007 12:06:24 +0000</p> <span>Some Nokia stuf we're doing</span> <span><span lang="" about="https://www.imperialleisure.com/users/mightyulysses" typeof="schema:Person" property="schema:name" datatype="">mightyulysses</span></span> <span>Thu, 05/03/2007 - 13:06</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 75%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div> <div><a href="https://www.imperialleisure.com/category/blog/imperial-leisure" hreflang="en">Imperial Leisure</a></div> </div> </article> <article> <h1>The Pros and Cons of Instagram Hiding Likes</h1> <p>kat.harty@imperialleisure.com — Fri, 26 Jul 2019 10:52:31 +0000</p> <span>The Pros and Cons of Instagram Hiding Likes</span> <div><p>Instagram is currently testing hiding likes in several countries. What will this roll out mean for the ubiquitous social sharing platform?</p></div> <span><span lang="" about="https://www.imperialleisure.com/user/10359" typeof="schema:Person" property="schema:name" datatype="" content="kat.harty@imperialleisure.com">kat.harty@impe…</span></span> <span>Fri, 07/26/2019 - 11:52</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 63.7%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>Instagram is currently testing hiding likes in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. The platform said on Twitter that the shift was to help you and your friends “focus on the photos and videos you share, not how many likes they get.” </p> <p>You’ll still be able to see your likes by tapping on the list of people who’ve liked it, but the number of likes will be fully hidden to your friends.</p> <p>Whenever any platform rolls out a big update like this, there’s bound to be a little bit of backlash. But the social response on Twitter seems to be overwhelmingly positive so far.</p> <p>So what are some of the reasons that users should be glad to see ‘likes’ go?</p> <p></p><h2><strong>Pros</strong></h2><br><h2>1. Greater focus on the quality of content</h2><p>We like to think that engagement is a good gauge for success in the social media sphere. But the reality is that quality content can often get buried by such a fickle metric. This shift may mean that content creators and advertisers focus more on producing Instagram Stories and video to capture users’ attention in the moment, rather than waiting for the likes to build up on a single image post.</p><h2> 2. Improved mental health for teens</h2><p>When <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.vogue.com.au/beauty/wellbeing/will-instagram-removing-likes-help-to-improve-our-mental-health/image-gallery/bb18fe03d24802f1d528f4404e00ecc6?pos=2" target="_blank">51% of girls aged 11 to 21</a> wish they looked more like the photos of women they see in the media, you have to wonder what kind of long-term impact the platform is having. If teens are indeed measuring their self-worth by likes, they might experience a boost in well-being from the feature disappearing. But it is worth noting that <a rel="noopener noreferrer nofollow noopener noreferrer" href="https://www.sciencealert.com/instagram-has-a-trial-to-hide-the-number-of-likes-in-the-hope-that-it-saves-self-esteem" target="_blank">78% of teens</a> say that social media makes them feel closer to friends, so it’s not all bad!</p> <h2>3. People will post more often</h2> <p>Now that all the anxiety about social media performance has been eliminated, people might actually start posting to the platform more often. And this is likely the real reason why Instagram is backing this particular change. The more posts that people are scrolling through on their feed, the more adverts they’re likely to see as well. This may even be a boon for small businesses that are looking to increase their ad presence on the platform without the shame of limited likes.</p><h2> 4. A greater sense of community</h2><p>The best end-goal for the hidden likes rollout is that the community on Instagram is actually more engaged than it was before. We even call likes ‘vanity engagement’ for goodness sake. Real engagement goes deeper than that. It’s a community that comments, digs deep, and from an advertising perspective, actually translates into sales.</p> <p>But on the flip side, this slow roll out does mean that Instagram is expecting a bit of blowback on the following fronts:</p> <p></p><h2><strong>Cons</strong></h2> <p></p><h2>1. There will be more focus on follower count</h2> <p>Getting rid of one metric might just move the goal post for another. If brands can’t vet influencers on first glance by their engagement rate, they might just zero-in on the follower count. After all, it does create an extra step to have to contact the influencers to find out the real story.<strong><br></strong><strong><br></strong></p><h2> 2. Paradoxically, it might encourage more people to buy likes</h2> <p>If no one can see the likes that you have, the transparency is completely eliminated as well. That means more people may be able to get away with buying likes for their posts without anyone questioning it. And if those phoney metrics go off to brands, they’ll be none the wiser. Here’s hoping Instagram has a few tricks up its sleeve to stop this practice…<br><br></p><h2> 3. It might limit influencer marketing</h2> <p>For brands that are already educated in influencer marketing, this won’t change how they are engaging with influencers that much. But for brands that haven’t worked with influencers or micro-influencers before, this might skew their perspective of performance. It may also mean that brands aren’t able to adequately assess what an influencer is worth.</p> <p></p><h2> 4. It might mean that people rely more on other platforms</h2><p>Let’s face it – people are obsessed with the dopamine hit that they get when they see a like or a favourite on a post. It’s become a real addiction. One that, for better or worse, our society just can’t shake. This change may just mean that people start migrating to other platforms to get their next hit. Only time, and this country-by-country trial, will tell.</p></div> </article> <article> <h1>Saint Etienne perform Fox Base Alpha</h1> <p>mightyulysses — Fri, 15 May 2009 16:02:03 +0000</p> <span>Saint Etienne perform Fox Base Alpha</span> <div>We have just completed producing the visuals for <a href="http://www.saintetienne.com/">Saint Etienne's</a> 'Fox Base Alpha' tour. The first gig was at Glasgow's ABC where <a href="http://news.scotsman.com/music/Music-review-Saint-Etienne.5270155.jp">The Scotsman Newspaper</a> described the visuals as a "…magical tableau of nostalgia" which I think sums them up very nicely.</div> <span><span lang="" about="https://www.imperialleisure.com/users/mightyulysses" typeof="schema:Person" property="schema:name" datatype="">mightyulysses</span></span> <span>Fri, 05/15/2009 - 17:02</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 56.2%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div> <div><a href="https://www.imperialleisure.com/category/blog/film" hreflang="en">Film</a></div> <div><a href="https://www.imperialleisure.com/category/blog/imperial-leisure" hreflang="en">Imperial Leisure</a></div> </div> <div><p>We have just completed producing the visuals for <a href="http://www.saintetienne.com/" rel="noreferrer">Saint Etienne's</a> 'Fox Base Alpha' tour.</p> <p>The first gig was at Glasgow's ABC where <a href="http://news.scotsman.com/music/Music-review-Saint-Etienne.5270155.jp" rel="noreferrer">The Scotsman Newspaper</a> described the visuals as a "…magical tableau of nostalgia" which I think sums them up very nicely.</p></div> </article> <article> <h1>Wikipedia giant takes on a new social venture</h1> <p>holly@imperialleisure.com — Thu, 21 Nov 2019 09:44:22 +0000</p> <span>Wikipedia giant takes on a new social venture</span> <div><p>Jimmy Wales, the founder of Wikipedia has launched WT:Social, a new social media agency created to rival the Facebook giant.</p> </div> <span><span lang="" about="https://www.imperialleisure.com/user/7147" typeof="schema:Person" property="schema:name" datatype="" content="holly@imperialleisure.com">holly@imperial…</span></span> <span>Thu, 11/21/2019 - 09:44</span> <div> <div> <div class="responsive_image_wrapper" style="padding-top: 60%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> <div> <div class="responsive_image_wrapper" style="padding-top: 60.1%; overflow:hidden;position: relative;height:0;"></source></source></div> </div> </div> <div><p>Jimmy Wales, the founder of Wikipedia has launched <a rel="noopener noreferrer nofollow noreferrer" href="https://wt.social/">WT:Social</a>, a new social media agency created to rival the Facebook giant. With a promise to not run advertisements or sell user data, the undiluted space prioritizes quality over engagement. Also they pride themselves on not being algorithm-led, instead letting the content feed through in real-time. By eradicating the algorithm, you are left with a fairer space, especially in terms of opinion and thought to be discussed. </p> <p>In addition to this, they also seem to take the traditional ‘Wikipedia’ community approach, allowing users <a rel="noopener noreferrer nofollow noreferrer" href="https://bigthink.com/technology-innovation/wt-social?rebelltitem=1#rebelltitem1">‘to directly edit misleading headlines, or flag problem posts.’</a> By relinquishing control to the user, WT: Social is giving the user more autonomy over the digital space, creating a level of trust between user and owner. </p> <p>The platform is dissected into ‘Subwikis’ which creates community spaces, in which you can join, whether your interests are in gardening, veganism, or home renovation – there are many to choose from. </p> <div class="image"></div> <p>The idea of a collaborative editable social networking space is not a new one, but in the age of inclusivity it could just be the next big thing. If WT:Social can grow its ‘Subwikis’ effectively and honestly, they could create a powerful platform enabling users to share and consume news. </p> <p>For the Millennial generation who grew up sharing opinions on the Facebook ‘wall’ and posting real-time Instagram stories – and with the new Gen Z generation taking back their political voice, with Extinction Rebellion and the like, WT:Social has come at the right time. We lack a platform in which we can combine unfiltered up to date freedom of thought and news updates. We are ready for a platform which informs and shares news in a way that’s engaging for the younger generation while still being a cross-generational communal digital space.</p> <p>They say there is a short waiting list to sign up – but as number 177,736 in that list, I’m not so sure. You can, however, bypass that waiting list with a small sign-up fee. Wales hopes to attract upwards of 50 million users to the platform. We're not sure if he'll get to 50 million, but us and 177,735 other users will just have to wait and see.</p></div> </article> </main></body></html>