Jonathan Jeter https://jonathanjeter.com/ Director of Application Development Thu, 05 Oct 2017 15:48:34 +0000 en-US hourly 1 https://i0.wp.com/jonathanjeter.com/images/cropped-276380757_1ac950f28f_m.jpg?fit=32%2C32&ssl=1 Jonathan Jeter https://jonathanjeter.com/ 32 32 55366621 Harnessing the Power of the Immersive Experience https://jonathanjeter.com/2017/09/28/harnessing-power-immersive-experience/#utm_source=feed&utm_medium=feed&utm_campaign=feed https://jonathanjeter.com/2017/09/28/harnessing-power-immersive-experience/#respond Thu, 28 Sep 2017 22:15:50 +0000 http://jonathanjeter.com/?p=5803 talk by Leigh Christie–Director, Isobar NowLab Americas Advances in technology require experimentation. Isobar NowLab are dedicated to hacking, experimenting, fabricating, making and breaking to push innovation in a distributed network of labs. 2017 has shown enormous progress on emerging touchpoints, artificial intelligence (AI) / machine learning (ML), Blockchain, Internet of Things (IoT) and VR. Marketers should […]

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]]> https://jonathanjeter.com/2017/09/28/harnessing-power-immersive-experience/feed/ 0 5803 In Data We Trust https://jonathanjeter.com/2015/11/17/in-data-we-trust/#utm_source=feed&utm_medium=feed&utm_campaign=feed https://jonathanjeter.com/2015/11/17/in-data-we-trust/#respond Tue, 17 Nov 2015 23:21:45 +0000 http://jonathanjeter.wpengine.com/?p=5517 Afternoon Keynote In Data We Trust Ajit Sivadasan, VP/GM Global eCommerce, Lenovo Icebreaker: How you hold your drink reveals your personality. 2009 study established 8 personality types based on how you hold your drink in a bar. How Lenovo Transformed their brand Key Questions What is driving change? What are the new rules? How do […]

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]]> https://jonathanjeter.com/2015/11/17/in-data-we-trust/feed/ 0 5517 Harnessing the Power of Intent Data and Predictive Analytics https://jonathanjeter.com/2015/11/17/harnessing-the-power-of-intent-data-and-predictive-analytics/#utm_source=feed&utm_medium=feed&utm_campaign=feed https://jonathanjeter.com/2015/11/17/harnessing-the-power-of-intent-data-and-predictive-analytics/#respond Tue, 17 Nov 2015 22:21:39 +0000 http://jonathanjeter.wpengine.com/?p=5515 Harnessing the Power of Intent Data and Predictive Analytics Michael Mire, SweetIQ Local search is the ultimate indicator of intent. We’re doing it all the time. (4 in 5 consumers use search engines to find local information.) We’re doing it more and more. (Google search interest in “near me” has increased 34x since 2011.) We’re on […]

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]]> https://jonathanjeter.com/2015/11/17/harnessing-the-power-of-intent-data-and-predictive-analytics/feed/ 0 5515 The Relentless Pursuit of the Right Answer: Why Achieving Relevance at Scale is Worth Your Time https://jonathanjeter.com/2015/11/17/the-relentless-pursuit-of-the-right-answer-why-achieving-relevance-at-scale-is-worth-your-time/#utm_source=feed&utm_medium=feed&utm_campaign=feed https://jonathanjeter.com/2015/11/17/the-relentless-pursuit-of-the-right-answer-why-achieving-relevance-at-scale-is-worth-your-time/#respond Tue, 17 Nov 2015 21:21:25 +0000 http://jonathanjeter.wpengine.com/?p=5513 The Relentless Pursuit of the Right Answer: Why Achieving Relevance at Scale is Worth Your Time Scott Ensign, DAC Group Erin Heffernan, Optimedia US What does relevance mean in Search? Inherent in every search is a question. Context is extremely important. Give the right answer every time Leverage more than just the keyword Get highly […]

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]]> https://jonathanjeter.com/2015/11/17/the-relentless-pursuit-of-the-right-answer-why-achieving-relevance-at-scale-is-worth-your-time/feed/ 0 5513 Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience https://jonathanjeter.com/2015/11/17/touchpoints-platforms-and-people-designing-an-omni-channel-strategy-that-delivers-an-integrated-experience/#utm_source=feed&utm_medium=feed&utm_campaign=feed https://jonathanjeter.com/2015/11/17/touchpoints-platforms-and-people-designing-an-omni-channel-strategy-that-delivers-an-integrated-experience/#respond Tue, 17 Nov 2015 20:55:12 +0000 http://jonathanjeter.wpengine.com/?p=5510 Fireside Chat Keynote Panel at ClickZ Live Chicago 2015 Touchpoints, Platforms, and People: Designing an Omni-channel Strategy that Delivers an Integrated Experience Ashley Jane Brookes, Hootsuite @ashjbee Shawn O’Neal, Unilever @shoneal99 Szabolcs Paldy, Discover @PaldySzabolcs Omnichannel looks different in different markets. What is your omnichannel strategy advice? Ashley Jane Brookes (AJB): Where does your customer […]

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]]> https://jonathanjeter.com/2015/11/17/touchpoints-platforms-and-people-designing-an-omni-channel-strategy-that-delivers-an-integrated-experience/feed/ 0 5510 Ultimate Engagement: Data Driven Email Tactics https://jonathanjeter.com/2015/11/17/data-driven-email-tactics/#utm_source=feed&utm_medium=feed&utm_campaign=feed https://jonathanjeter.com/2015/11/17/data-driven-email-tactics/#respond Tue, 17 Nov 2015 17:56:13 +0000 http://jonathanjeter.wpengine.com/?p=5504 Ultimate Engagement: Data Driven Email Tactics by Jed Williams, Vendasta We can leverage data to… Pinpoint businesses when they are “Ready to Buy” Contact them as close as possible to that moment Offer pertinent solutions at the right price and service model. Manage pipelines more effectively; Improve sales efficiency Marketing Automatcion actual business data targeted email […]

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]]> https://jonathanjeter.com/2015/11/17/data-driven-email-tactics/feed/ 0 5504 People Data and the Future of Marketing – ClickZ Live Chicago 2015 https://jonathanjeter.com/2015/11/17/people-data-and-the-future-of-marketing-clickz-live-chicago-2015/#utm_source=feed&utm_medium=feed&utm_campaign=feed https://jonathanjeter.com/2015/11/17/people-data-and-the-future-of-marketing-clickz-live-chicago-2015/#respond Tue, 17 Nov 2015 16:49:57 +0000 http://jonathanjeter.wpengine.com/?p=5493 My notes on People Data and Its Impact on Marketing by Shawn O’Neal, Unilever Economies of scale = competitive advantage The space we are in today (data & analytics and what it does for marketing) is game changing. Economies of scale – large amounts of market share & purchasing power to leverage costs started 250 years […]

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]]> https://jonathanjeter.com/2015/11/17/people-data-and-the-future-of-marketing-clickz-live-chicago-2015/feed/ 0 5493 Opening Keynote at ClickZ Live Chicago 2015 – Digital Transformation or Extinction https://jonathanjeter.com/2015/11/17/opening-keynote-at-clickz-live-chicago-2015-digital-transformation-or-extinction/#utm_source=feed&utm_medium=feed&utm_campaign=feed https://jonathanjeter.com/2015/11/17/opening-keynote-at-clickz-live-chicago-2015-digital-transformation-or-extinction/#respond Tue, 17 Nov 2015 15:49:04 +0000 http://jonathanjeter.wpengine.com/?p=5491 Digital Transformation or Extinction My notes from the Opening Keynote at ClickZ Live Chicago 2015 by Victor Lee @vlee, Senior Vice President, Digital Marketing, Hasbro, Incorporated Why is change so hard? We love normal. Netflix tried to sell 49% to Blockbuster, but Blockbuster said “no” because they didn’t want change. Now Blockbuster doesn’t exist any more. […]

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]]> https://jonathanjeter.com/2015/11/17/opening-keynote-at-clickz-live-chicago-2015-digital-transformation-or-extinction/feed/ 0 5491 My Notes on “Marketing Technology as Force Multiplier & Competitive Advantage” – Digital Velocity Conference 2015 https://jonathanjeter.com/2015/04/15/my-notes-on-marketing-technology-as-force-multiplier-competitive-advantage-digital-velocity-conference-2015/#utm_source=feed&utm_medium=feed&utm_campaign=feed https://jonathanjeter.com/2015/04/15/my-notes-on-marketing-technology-as-force-multiplier-competitive-advantage-digital-velocity-conference-2015/#respond Wed, 15 Apr 2015 18:02:22 +0000 http://jonathanjeter.wpengine.com/?p=5342 These are my notes on the presentation by Scott Brinker, Co-Founder, President, CTO, ion interactive at the 2015  Digital Velocity Conference – San Diego, California. I hope I can get a hold of the slides. It was an excellent presentation. The Marketing Technology Landscape is constantly changing. There are thousands of technology companies available for […]

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]]> https://jonathanjeter.com/2015/04/15/my-notes-on-marketing-technology-as-force-multiplier-competitive-advantage-digital-velocity-conference-2015/feed/ 0 5342 To The Moon And Back: Taking The Leap Towards Solving Big Problems – Front Porch Front-End Developer Conference, Dallas, TX https://jonathanjeter.com/2014/10/07/moon-back-taking-leap-towards-solving-big-problems-front-porch-front-end-developer-conference-dallas-tx/#utm_source=feed&utm_medium=feed&utm_campaign=feed https://jonathanjeter.com/2014/10/07/moon-back-taking-leap-towards-solving-big-problems-front-porch-front-end-developer-conference-dallas-tx/#respond Tue, 07 Oct 2014 21:52:22 +0000 http://jonathanjeter.wpengine.com/?p=4695 Presented by Julia Elman  The Past 1960: The Cultural Decade Kennedy “get to the moon” speech 1969 moon landing New found awareness (earth’s atmosphere, etc.) 1970 – EPA founded, Comprehensive clean air act, Earth Day founded 1971 – Doctors without borders 1972 – DDT was banned “We went to the moon, but discovered the Earth […]

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