Kathryn Aragon https://kathrynaragon.com/ Marketing for SaaS and Services Thu, 09 Jul 2026 14:57:46 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://kathrynaragon.com/wp-content/uploads/2024/10/cropped-KA-Media-Logo-Icon-512x512-1-32x32.png Kathryn Aragon https://kathrynaragon.com/ 32 32 Why Every Leader Needs to Learn to “Free Fall” in an AI-Driven World https://kathrynaragon.com/blog/leading-through-free-fall-review/ Thu, 09 Jul 2026 14:57:45 +0000 https://kathrynaragon.com/?p=17169 As leaders, we have all heard the ultimate corporate defense mechanism: “But that’s not how we’ve always done it.” It’s a comfortable excuse, but it’s completely detached from reality. We live in an era where technology has fundamentally rewoven the fabric of our daily lives. From the way we communicate to how we automate, the […]

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]]> Mind Over Grind, a Review https://kathrynaragon.com/blog/mind-over-grind-review/ Fri, 05 Jun 2026 22:16:51 +0000 https://kathrynaragon.com/?p=17149 If there is one thought that kept crossing my mind while reading Guy Winch’s book, Mind Over Grind, it was this: I wish I had this book twenty years ago. We spend a massive percentage of our waking hours at work — often more time than we spend at home with our families. Yet, the […]

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]]> Our Brains, Our Selves, a Book Review https://kathrynaragon.com/blog/our-brains-our-selves-review/ Wed, 20 May 2026 03:32:29 +0000 https://kathrynaragon.com/?p=17073 Every once in a while, you pick up a book expecting a standard scientific overview and end up with a text that profoundly alters how you view yourself. Masud Husain’s Our Brains, Our Selves: What a Neurologist’s Patients Taught Him About the Brain is exactly that kind of book. It is, without reservation, one of […]

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]]> How to Get Rich in American History, a Review https://kathrynaragon.com/blog/get-rich-american-history-review/ Fri, 15 May 2026 17:11:34 +0000 https://kathrynaragon.com/?p=17071 We all want to get rich. And for three hundred years, we’ve been told how to do it: The problem? Most of that advice is newer than we think. And a lot of it hasn’t held up. That’s the premise of How to Get Rich in American History by Joseph S. Moore, PhD, one of […]

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]]> The Laws of Thought, a Book Review https://kathrynaragon.com/blog/laws-of-thought-review/ Fri, 15 May 2026 15:38:39 +0000 https://kathrynaragon.com/?p=17069 We’ve spent centuries mapping the physical world. Physics. Chemistry. Mathematics. We understand force, acceleration, and gravity — the laws that govern everything outside us. But what about the laws that govern what happens inside us? The way we reason, learn, make decisions, solve problems? That’s the question Tom Griffiths sets out to answer in The […]

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]]> Permission to Play: Playful, the Book Review https://kathrynaragon.com/blog/playful-review/ Mon, 20 Apr 2026 00:36:52 +0000 https://kathrynaragon.com/?p=17065 Last year, I was in a community that asked a deceptively simple question: How do you play? It took me a minute to process the assignment. You see, I don’t play in the traditional sense. You won’t find me on the dance floor or the game field. But I have fun doing what I do, […]

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]]> The Curious Mind of Elon Musk: a Book Review https://kathrynaragon.com/blog/curious-mind-of-elon-musk-review/ Sat, 14 Feb 2026 19:30:12 +0000 https://kathrynaragon.com/?p=16814 Some books explain a person. Others explain a way of thinking. The Curious Mind of Elon Musk: Nine Ways He Thinks Differently does the latter, and in doing so, becomes far more than a biography. Charles Steel sets out to examine what makes Elon Musk different. Not simply what he has accomplished, but how he […]

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]]> A Marketer’s Guide to the Best AI Tools for Marketing in 2026 https://kathrynaragon.com/blog/ai-tools-marketing/ Mon, 09 Feb 2026 14:13:00 +0000 https://kathrynaragon.com/?p=16294 For good or for bad, AI has ushered in a new era of marketing. It’s now standard practice for automating, simplifying, and optimizing everything from pricing and forecasting to product creation. In this guide, we’ll review some of the best AI tools for marketing and content today. The AI Tools I Use Daily Before we […]

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]]> The Next RenAIssance by Zack Kass: Book Review https://kathrynaragon.com/blog/next-renaissance-review/ Sat, 31 Jan 2026 04:11:11 +0000 https://kathrynaragon.com/?p=16800 The Next Renaissance is one of those books that arrives at exactly the right moment. Written by Zack Kass, formerly head of go-to-market at OpenAI, it’s a sneak peek into the future, as shared by someone who helped architect it.  At its best, this book is a primer on our near future, which is, for […]

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]]> Swiftynomics: a Book Review https://kathrynaragon.com/blog/swiftynomics-review/ Mon, 26 Jan 2026 03:39:16 +0000 https://kathrynaragon.com/?p=16798 Don’t be misled by the title. Swiftynomics is not a book about a pop star. It is a book about women — the work we do, the value we create, and the ways economics has failed to account for any of it. Drawing on data, history, and lived experience, Misty Heggeness tells a larger story […]

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