Kathryn Aragon https://kathrynaragon.com/ Marketing for SaaS and Services Sat, 14 Feb 2026 19:30:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://kathrynaragon.com/wp-content/uploads/2024/10/cropped-KA-Media-Logo-Icon-512x512-1-32x32.png Kathryn Aragon https://kathrynaragon.com/ 32 32 The Curious Mind of Elon Musk: a Book Review https://kathrynaragon.com/blog/curious-mind-of-elon-musk-review/ Sat, 14 Feb 2026 19:30:12 +0000 https://kathrynaragon.com/?p=16814 Some books explain a person. Others explain a way of thinking. The Curious Mind of Elon Musk: Nine Ways He Thinks Differently does the latter, and in doing so, becomes far more than a biography. Charles Steele sets out to examine what makes Elon Musk different. Not simply what he has accomplished, but how he […]

The post The Curious Mind of Elon Musk: a Book Review appeared first on Kathryn Aragon.

]]> A Marketer’s Guide to the Best AI Tools for Marketing in 2026 https://kathrynaragon.com/blog/ai-tools-marketing/ Mon, 09 Feb 2026 14:13:00 +0000 https://kathrynaragon.com/?p=16294 For good or for bad, AI has ushered in a new era of marketing. It’s now standard practice for automating, simplifying, and optimizing everything from pricing and forecasting to product creation. In this guide, we’ll review some of the best AI tools for marketing and content today. The AI Tools I Use Daily Before we […]

The post A Marketer’s Guide to the Best AI Tools for Marketing in 2026 appeared first on Kathryn Aragon.

]]> The Next RenAIssance by Zack Kass: Book Review https://kathrynaragon.com/blog/next-renaissance-review/ Sat, 31 Jan 2026 04:11:11 +0000 https://kathrynaragon.com/?p=16800 The Next Renaissance is one of those books that arrives at exactly the right moment. Written by Zack Kass, formerly head of go-to-market at OpenAI, it’s a sneak peek into the future, as shared by someone who helped architect it.  At its best, this book is a primer on our near future, which is, for […]

The post The Next RenAIssance by Zack Kass: Book Review appeared first on Kathryn Aragon.

]]> Swiftynomics: a Book Review https://kathrynaragon.com/blog/swiftynomics-review/ Mon, 26 Jan 2026 03:39:16 +0000 https://kathrynaragon.com/?p=16798 Don’t be misled by the title. Swiftynomics is not a book about a pop star. It is a book about women — the work we do, the value we create, and the ways economics has failed to account for any of it. Drawing on data, history, and lived experience, Misty Heggeness tells a larger story […]

The post Swiftynomics: a Book Review appeared first on Kathryn Aragon.

]]> Rewiring Democracy, a Review https://kathrynaragon.com/blog/review-rewiring-democracy/ Thu, 01 Jan 2026 18:46:05 +0000 https://kathrynaragon.com/?p=16796 In Rewiring Democracy, Bruce Schneier and Nathan E. Sanders tackle one of the most pressing realities of our time: artificial intelligence is not a future concern — it is already reshaping how societies function, and democracy will not be exempt. Schneier and Sanders offer a sober, intelligent examination of how AI is likely to intersect […]

The post Rewiring Democracy, a Review appeared first on Kathryn Aragon.

]]> Wired on Wall Street, a Review https://kathrynaragon.com/blog/review-wired-on-wallstreet/ Thu, 01 Jan 2026 18:26:26 +0000 https://kathrynaragon.com/?p=16794 Wired on Wall Street by Tom Hardin is a compelling and deeply human account of how ambition, addiction, and moral erosion can intertwine — especially in environments that reward secrecy, speed, and exceptionalism. Known publicly as “Tipper X,” Hardin tells his story with a level of candor that is both unsettling and absorbing. What makes […]

The post Wired on Wall Street, a Review appeared first on Kathryn Aragon.

]]> Unlocking Success: How AI Writing Tools Are Revolutionizing Content Creation https://kathrynaragon.com/blog/ai-writing-tools/ Sun, 07 Sep 2025 21:04:46 +0000 https://kathrynaragon.com/?p=16738 As marketing becomes more competitive, the demand for quality content is at an all-time high. Enter AI writing tools, the game changers transforming the way we create. These innovative technologies support every aspect of content creation and strategy, from generating compelling copy to improving efficiency and enhancing engagement and results. As we delve into how […]

The post Unlocking Success: How AI Writing Tools Are Revolutionizing Content Creation appeared first on Kathryn Aragon.

]]> AI for Business Growth: 7 Ways It Can Transform Your Business  https://kathrynaragon.com/blog/ai-for-business-growth/ Mon, 26 May 2025 23:10:15 +0000 https://kathrynaragon.com/?p=16721 As technological advances go, AI may be the most pivotal yet. Historically, innovation has driven progress in areas like food production, knowledge, and travel. But AI is unlike anything we’ve seen before. “AI has the power to be more transformative than electricity or fire.” — Sundar Pichai, CEO of Google It accelerates progress, powering smarter […]

The post AI for Business Growth: 7 Ways It Can Transform Your Business  appeared first on Kathryn Aragon.

]]> How to Validate Offers Before You Launch Them https://kathrynaragon.com/blog/validate-offers/ Fri, 02 May 2025 22:12:15 +0000 https://kathrynaragon.com/?p=16703 Founders are idea people. We love coming up with ideas. What we don’t like is taking the time to validate offers. The common assumption is if the idea is good, it will sell. But the truth is, plenty of great ideas flop. It’s not because they’re unoriginal or uninspired. It’s because they were built in […]

The post How to Validate Offers Before You Launch Them appeared first on Kathryn Aragon.

]]> Launching a New Offer: 4 Fatal Mistakes & How to Do It Right https://kathrynaragon.com/blog/new-offer/ Tue, 29 Apr 2025 00:00:25 +0000 https://kathrynaragon.com/?p=16700 The perfect offer launch is a myth. I’ve launched offers that flopped and some that sold out. The difference? A strong launch requires timing, clarity, positioning, and momentum. You must validate your idea and warm up your audience before you even start selling. In this article, we’ll cover four mistakes we often fall into when launching […]

The post Launching a New Offer: 4 Fatal Mistakes & How to Do It Right appeared first on Kathryn Aragon.

]]>