In this episode of Local SEO Tactics, Bob introduces something we've been quietly building behind the scenes: a new tool called Rank Map. If you've ever looked at a rank tracker and thought, you are missing out on data, you're probably correct. Most tools give you one ranking for an entire city, but local search doesn't work like that. You might rank great in one part of town and barely show up in another and most of the time, you'd never know. Rank Map shows you how your website ranks organically in different neighborhoods, suburbs, and service areas using a simple visual map. In this episode, Bob explains why that matters, how it changes the way you approach local SEO, and how businesses and agencies can use this data to make smarter decisions instead of guessing.

What You'll Learn:

• Why a single local ranking number can be misleading
• How organic rankings change across a city or service area
• How visual rank data helps you focus your SEO efforts where they matter most

Want to see how your site really performs across your service area? Check out RankMap.net and try it for free.

https://www.localseotactics.com/introducing-rank-map-organic-rankings-across-your-entire-service-area/

In this episode of Local SEO Tactics, Bob sits down with Joshua Altman, Managing Director at Beltway Media and a seasoned fractional CMO, to unpack the real-world strategies businesses can use to streamline their marketing. Whether you're a founder juggling operations and outreach, or a startup team struggling to gain traction, Joshua shares actionable insights on messaging, media strategy, and why fractional leadership might be the game-changer your business needs. Learn how to build brand trust, navigate SEO and paid ads, and scale your visibility without blowing your budget.

What You'll Learn 

• Why a fractional CMO might be the smartest hire for your growing business
• How to repurpose content across platforms for maximum exposure
• Real-world SEO and media strategies that actually drive visibility

In the competitive world of lawn care and landscaping, marketing can be the game-changer between a struggling company and a thriving one. Aiden Silvers, founder of Green Marketing and coach with the Seven Figure Agency, has built a powerhouse niche agency that's helping lawn and landscape business owners across the country achieve scalable growth. Drawing from a recent in-depth conversation on the Local SEO Tactics podcast, we're sharing key insights from Aiden that lawn care and landscaping pros can use to grow smarter, avoid burnout, and actually enjoy the process.

What You'll Learn 

• Why niching down in your marketing (and operations) creates unbeatable results for your business
• How to prepare your landscaping company to actually handle rapid growth
• The truth about using AI in local SEO and how to do it without hurting your rankings

Tune into the full episode with Aiden Silvers and Robert Brennan to hear how Green Marketing is transforming landscaping companies across the country with insights you can apply today.

In this how-to episode of Local SEO Tactics, Bob Brennan and TJ Elder break down how to use Local Dominator, the GBP Audit tool changing the game for local SEO professionals. They walk through setup, keyword tracking, interpreting scan results, and show how to leverage its built-in features to outperform your competition. You'll also get an inside look at how Local Dominator stacks up against competitors like BrightLocal, including exclusive features such as scheduling Google Business Profile posts, responding to reviews, and saving money through introductory offers. Whether you're managing a single location or dozens of clients, this episode gives you the roadmap to make smarter decisions, track rankings more effectively, and fully harness the power of Local Dominator.

What You'll Learn 

• How to set up Local Dominator and start tracking your keywords instantly
• Tips for reading and interpreting scan results to guide your SEO strategy
• Key differences between Local Dominator and BrightLocal (and why it matters)

Visit LocalDominator.io to learn more or scan the QR code in the episode to start. You can also grab a free instant Google Business Profile audit at LocalSEOTactics.com/free-gmb-audit today!

Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SEO. With over a decade at Google, Brad shares behind-the-scenes insights on how your business listing impacts both traditional search and Google's AI-driven results like AI Overviews. Learn what actions you need to take now to stay competitive in the evolving local search landscape.

What You'll Learn

• How Google's AI uses GBP data to surface local businesses in AI Overviews and Search
• The 5 must-do GBP optimizations to boost ranking and AI visibility
• Why review volume and recency matter more than ever and how to outpace competitors

Want to know how your Google Business Profile stacks up? Get a free GBP audit at LocalSEOTactics.com and discover what's holding you back in local search and AI rankings. 

https://www.localseotactics.com/how-ai-is-changing-google-business-profiles-gbp-expert-insights-from-former-google-director-brad-wetherall

Check out Brad here:

💻 https://www.thegbpexperts.com/

💻 https://www.esquiredigital.com/

🔗 Helpful Links & Resources

🌐 Free GBP Audit Tool – Instantly check your GBP for issues! https://www.localseotactics.com/free-gmb-audit/

💼 Need Help With Your SEO? – Work with our team at Intrycks

https://www.intrycks.com/

🎧 More Local SEO Tactics Episodes

https://www.localseotactics.com/episodes/

📘 Free SEO Guides and Resources

https://www.localseotactics.com/resources/

📞 Book a Free SEO Consultation

https://www.localseotactics.com/contact/

💬 Submit a Question for the Podcast

https://www.localseotactics.com/questions/

✅ Subscribe to Local SEO Tactics on YouTube

https://www.youtube.com/@LocalSEOTactics?sub_confirmation=1

🆕 Watch Our Latest Videos

https://www.youtube.com/@LocalSEOTactics/videos

📲 Follow Us on Social Media

https://www.facebook.com/LocalSEOTactics

https://www.linkedin.com/company/intrycks/

https://www.instagram.com/localseotactics

https://twitter.com/LocalSEOTactics

In this episode, ex-Google Director Brad Wetherall breaks down AI Overviews, zero-click searches, and what these changes mean for marketers, businesses, and the future of digital strategy.

https://www.localseotactics.com/ex-google-director-reveals-the-future-of-search-ai-overviews-zero-click-and-whats-coming-next/

GBP Experts: https://www.thegbpexperts.com/

The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup now matters more than backlinks, and how small businesses can build authority in this new era of search.

What You'll Learn 

• Why Answer Engine Optimization (AEO) is not the same as SEO
• How schema markup and Reddit content influence AI-driven results
• What local businesses must do now to build authority in AI search engines

Get a free copy of Kasim's AEO Blueprint at AEO.co, and subscribe to Local SEO Tactics to stay ahead in the rapidly changing world of digital marketing.

https://www.localseotactics.com/kasim-aslam-reveals-how-to-rank-in-ai-the-truth-about-aeo-and-llm/

Are you working harder than ever in your business but not seeing the growth you want? You are not alone. In this episode of Local SEO Tactics, Bob Brennan sits down with Kasim Aslam, serial entrepreneur and author of Hire. Kasim reveals why the smartest way to scale your small business is not by doing more, but by finding and empowering the right people. Discover how hiring global talent can transform your business, free up your time, and unlock new growth opportunities.

What You'll Learn 

• Why entrepreneurs should stop trying to do everything themselves
• How global hiring can provide access to top talent at affordable rates
• Kasim's proven seven-step process for hiring and delegating effectively

Download Kasim's free book and hiring resources at Kasim.me, and subscribe to Local SEO Tactics for more expert strategies to grow your business.

https://www.localseotactics.com/kasim-aslams-1-growth-hack-for-small-businesses-hiring-global-talent/

Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive real-world results.

What You'll Learn 

• How to identify what's working for top competitors in your local market using Lead Snap and GMB Everywhere
• Why aligning your GBP categories with website content is crucial for rankings
• Ways to create blog and service content that targets local ranking gaps and improves calls and traffic

Want to beat your local competitors on Google Maps? Start by analyzing what they're doing  and then do it better. Get expert help building your GBP and content strategy by reaching out for a free local SEO consultation.

https://www.localseotactics.com/tools-for-competitor-analysis-gbp-content-strategy 

While social media doesn't directly boost your Google rankings, it plays a powerful supporting role in your local SEO strategy. In this episode, we explain how platforms like Facebook, Instagram, and YouTube help drive local traffic, reinforce your business authority, and enhance your Google Business Profile. Learn how to make the most of your time on social and what steps to take for lasting impact.

What You'll Learn 

• How social media indirectly supports your local search rankings
• Which platforms to focus on based on your business type
• How to connect social accounts to your Google Business Profile for SEO benefits

Ready to align your social media with your local SEO strategy? Contact the team at Local SEO Tactics for a personalized site audit and start making every post count.

https://www.localseotactics.com/can-social-media-really-help-your-local-seo-heres-what-to-know/ 

Is your website technically holding you back from ranking higher in local search? Most business owners focus on content and keywords, but without a solid technical foundation, your site won't reach its full potential. In this episode of Local SEO Tactics, we take a deep dive into technical SEO and why it's a critical part of improving your local search visibility. From crawlability and site structure to mobile optimization, page speed, and schema markup, you'll learn how to build a strong technical foundation for your website. Whether you're just getting started or looking to tighten up your on-page strategy, this episode gives you practical tips, clear priorities, and trusted tools to move the needle in your rankings.

What You'll Learn 

• How to prioritize the most impactful technical SEO tasks for your site
• Practical tools and steps to fix crawl issues, boost speed, and structure your pages
• Why mobile-friendliness and HTTPS are non-negotiable for local rankings

Ready to optimize your website like a pro? Listen to the full episode of Local SEO Tactics for a deep dive into the key technical elements that can make or break your local search performance. Whether you're DIY-ing your SEO or managing a team, these insights will give you a roadmap to better visibility and traffic. Tune in now!

https://www.localseotactics.com/on-page-optimization-technical-seo-deep-dive/

You've made it to the top of Google, now what? In this episode, Bob shares smart strategies to keep your spot and turn your visibility into real results. Learn why clear calls-to-action, an updated Google Business Profile, and responding to reviews matter more than ever. Discover how social proof, consistent review requests, and hyper-local content can give you an edge. Plus, Bob covers monitoring competitors, setting alerts for ranking changes, and staying one step ahead in the search game.

Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

• Ask a question
• Free SEO Audit
• SEO Resources
• Hire Us

In this episode, Bob Brennan tackles one of the most common questions local business owners face: Should I be running paid ads? He breaks down the performance and costs of Google Ads, Facebook Ads, and YouTube Ads, comparing their strengths, weaknesses, and how much revenue they can actually generate. You'll also hear how paid ads can complement your long-term SEO strategy and when it makes the most sense to invest in them. If you're trying to get leads fast without wasting your budget, this episode is a must-listen.

What You'll Learn 

• The differences between Google, Facebook, and YouTube Ads
• Why paid ads can be a smart short-term boost during SEO campaigns
• How to budget and measure ROI for local ad campaigns

Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

• Ask a question
• Free SEO Audit
• SEO Resources
• Hire Us

Struggling to get found in your local market? It may be your on-page SEO. In this value-packed episode of Local SEO Tactics, we dive deep into the must-know on-page SEO strategies that can supercharge your local business presence online. From optimizing your homepage and metadata to ensuring mobile-friendliness and NAP consistency, Bob breaks down the essentials every local business needs to dominate their market. Whether you're a business owner or an SEO professional, these foundational tactics will set you up for long-term search success.

What You'll Learn 

• How to optimize title tags, H1s, and meta descriptions for local intent
• Why NAP consistency, schema markup, and internal linking matter more than ever
• Quick wins to improve mobile site speed, image alt tags, and local relevance

Need help implementing these strategies? Get a free audit at localseotactics.com or request your GBP audit directly at localseotactics.com/free-gmb-audit.

https://www.localseotactics.com/on-page-seo-essentials-for-local-business-growth/

Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

• Ask a question
• Free SEO Audit
• SEO Resources
• Hire Us

Enjoyed this episode? Subscribe, leave a review, and send us your SEO or AEO questions and we might feature them in an upcoming episode!

• Ask a question
• Free SEO Audit
• SEO Resources
• Hire Us

https://www.localseotactics.com/how-to-optimize-your-google-business-profile-gbp-for-maximum-local-visibility/

Like what you heard? Subscribe, leave a review, and send us your questions and we might feature them in a future episode!

• Ask a question
• Free SEO Audit
• SEO Resources
• Hire Us

Tired of guessing what actually works in local SEO? In this episode of the Local SEO Tactics podcast, Bob Brennan reveals 12 powerful SEO tools that local businesses can use right now to dominate Google in 2025. Whether you're trying to crack the local 3-pack, boost your Google Business Profile, or finally understand how users interact with your site, this episode is packed with real, actionable insights. Learn which free and paid tools deliver results, from heatmaps and keyword planners to GBP category optimizers and how to use them to attract more local traffic and stay ahead of your competition.

What You'll Learn 

• How to pick and prioritize the right GBP categories to boost your rankings in Google's local pack
• Which SEO tools give the biggest ROI for local search performance, even if you're on a budget
• How to use keyword research and content strategies to build momentum and outrank your competitors

We're excited to unveil a brand-new beta tool designed to help businesses monitor their keyword rankings across specific local areas and even at the national level. Whether you're DIYing SEO or working with an agency, this tool gives you the insights you need to track your progress, identify opportunities, and analyze competitors. Tune in to this episode as we demo the tool live, show how to use it, and reveal how it can benefit your SEO strategy over time. Beta access is limited so join now at go.intrycks.com/beta!

What You'll Learn 

In this episode, host Bob Brennan shares two powerful and easy ways to implement AI into your small business: AI voice answering and AI chat integration. Using real-world examples from his own business, HelperTech, Bob demonstrates how AI can automate customer service, boost bookings, and deliver real ROI even after hours.

What You'll Learn

• How AI voice systems can book appointments, offer pricing, and reduce no-shows.
• Why a clean, structured knowledge base is critical for AI accuracy.
• Practical ways small businesses can refine AI tools to maximize customer experience and profitability.

Listen now to learn simple, actionable steps you can take to start using AI in your business today and gain an edge over your competition!

https://www.localseotactics.com/how-you-can-implement-ai-into-your-business-today/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

In this episode, host Bob Brennan welcomes SEO legend Dixon Jones, CEO and co-founder of InLinks, to discuss his groundbreaking new tool, Waikay (What AI Knows About You). They dive into the future of SEO, the rise of Answer Engine Optimization (AEO), and how businesses can start managing their brand presence within AI-driven search platforms like ChatGPT, Gemini, and Claude.

What You'll Learn

• Why traditional SEO is shifting toward AEO (Answer Engine Optimization) and what that means for your business.
• How Waikay helps you monitor and manage how AI models perceive your brand online.
• Practical steps you can take today to fact-check, correct, and improve your AI reputation.

https://www.localseotactics.com/help-with-your-aeo-boosting-brand-visibility-in-the-age-of-ai-with-waikay/

RESOURCES

• Free SEO Audit
• Ask us a Question
• Dixon Jones Website
• InLinks 
• Waikay 
• Dixon on LinkedIn

In this episode of Local SEO Tactics, Taylor from Intrycks walks you through the essential steps to building a website that not only looks great but is optimized for SEO success. From choosing the right domain name to selecting the best hosting provider and website platform, this episode will help you avoid common mistakes and set your business up for long-term growth. Whether you're DIYing your site or considering hiring a professional, these tips will save you time, money, and headaches down the road.

What You'll Learn

• How to choose an SEO-friendly domain name that helps your site rank in local search.
• The best hosting providers for speed, security, and performance (and why it matters for SEO).
• Why WordPress is the top choice for small business SEO and how to future-proof your site for growth.

Listen now and learn how to set your website up the right way. Have questions or want to work with us? Contact us at intrycks.com!

 https://www.localseotactics.com/getting-started-with-small-business-seo-part-3-228/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/
Ask us a question: https://www.localseotactics.com/questions/

In Part 2 of Getting Started with Small Business SEO, Ben walks through setting up and optimizing your Google Business Profile (GBP). Learn how to properly verify your business, select the best business category, optimize your profile for search visibility, and leverage GBP features to attract local customers. Whether you're just starting or need a refresher, this episode is packed with actionable insights to help your business rank higher in local search results.
What You'll Learn

• How to set up and verify your Google Business Profile to appear on Google.
• Learn key optimizations like choosing categories, adding service areas, and business details.
• Strategies to boost engagement with Q&A, customer reviews, photos, and regular updates.

Essential SEO Steps to Make Your Small Business Visible Online

In this episode of the Local SEO Tactics Podcast, Bob Brennan sits down with renowned speaker and AI strategist Jonathan Mast. From reshaping how small businesses tackle repetitive tasks to fostering genuine customer connections, Jonathan reveals how AI can be a game-changer. Learn his innovative "Perfect Prompting Framework," discover unconventional ways to save time and amplify team creativity, and hear how one roofer transformed his business with just a few simple tools.

What You'll Learn

• How to turn AI into your team's most reliable "employee."
• The 4-step Perfect Prompting Framework for AI-powered efficiency.
• Surprising ways businesses like yours are using AI to thrive without breaking the bank.

Ready to see what AI can do for your business? Tune in now and learn strategies you can use today. Follow, subscribe, and leave a review to keep up with our latest episodes! Ask SEO questions and get a free SEO audit on our website localseotacics.com

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

https://www.localseotactics.com/ai-strategies-for-small-businesses-with-jonathan-mast/

Connect with Johnathan Mast:

https://www.instagram.com/jonathanmast/?hl=en

https://www.facebook.com/jonathanjmast/

https://www.youtube.com/@jonathanmast_withai

https://www.linkedin.com/in/jonathanjmast/

This episode marks a major milestone for the Local SEO Tactics podcast. Bob Brennan announces an important transition as he takes sole ownership of the show and unveils an exciting new direction. Learn how the podcast will blend SEO expertise with cutting-edge AI tools to revolutionize your digital marketing strategy. Explore upcoming topics, including AI-powered SEO, chatbots, content creation, and more. Join us as we embrace the future of marketing and help you take your business to new heights.

Don't miss this exciting new chapter—subscribe today and prepare to transform your marketing with AI!

https://www.localseotactics.com/

In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calendar. With monthly check-ins and data-driven tweaks, Jesse and Sue offer a roadmap to elevate your SEO game this year. 

Key Takeaways

• Be intentional with your SEO and incorporate it into your planning process.
• Start with a clear understanding of the keywords and phrases you want to rank for.
• Create a content calendar to continually create, optimize, and update content on your website.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/setting-up-your-2024-seo-goals/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Jesse is joined by Sue and TJ to provide insights and advice for business owners who are hesitant to show their address on their GBP. From making the storefront presentable to renting a cheap office space, they emphasize how a visible address can improve rankings, especially if competitors are storefront businesses. Learn the importance of citations and when Google will show the address on citations even if it is hidden on the GBP.

Key Takeaways:

• Showing the address on a Google Business Profile (GBP) can improve rankings, especially if competitors are storefront businesses.
• If the address is already out there, it's worth considering showing it on the GBP to align with the convention of the industry.
• If showing the address is not feasible, consider making the storefront presentable or renting a cheap office space to use as the public facing address.

https://www.localseotactics.com/will-hiding-my-address-on-gbp-while-showing-on-citations-hurt-my-seo/

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

In this SEO Happy Hour episode, Jesse is joined by SEO expert and agency owner Terry Samuels who answers questions from Co-Host TJ and the Intrycks SEO team. Follow along as they cover the latest in on-page SEO strategies from the latest Google update to harnessing the power of using AI tools like ChatGPT. Stay ahead of the search engine trends and listen now!

What You'll Learn

• Why you should personalize your AI-generated content for better engagement in 2024
• How to craft compelling titles, descriptions, and headers that resonate with both users and search engines.
• What strategies are there for optimizing internal linking and prioritizing contextual links over traditional navigation to enhance SEO

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/why-on-page-seo-matters-most-in-2024-with-terry-samuels-happy-hour-seo-221/

Resources:

• Free SEO Audit
• Ask us a Question
• 76 & 77 What Is Website Schema Markup For SEO and How Does Structured Data Help You
• 98 Answering Your Website Schema Questions
• 136 Answering Your Questions About Schema
• 168 - Terry Samuels Answers Your Local Business Schema Questions
• Linkwhisper
• Zimmwriter
• Search Atlas
• seospringtraining.com
• salterrasite.com
• SpyFu

If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, Jesse talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business.

What You'll Learn

• How adjusting business hours can affect visibility and searchability on Google.
• Why accurate business hours are crucial for Google's algorithm in ranking businesses.
• What considerations businesses should take into account when deciding to manipulate their hours for ranking purposes.

• Free SEO Audit
• Ask us a Question
• SEJ - Google Confirms 'Openness' As Local Search Ranking Factor
• Google My Business Updates – GMB Descriptions, Services Section, Attributes, and Users – 024
• Do I Need SEO On Both My Website and My GMB? – 110

Looking to know how to choose the best keywords for your business?  In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical strategies like analyzing competitors and leveraging geographic modifiers to stand out in search results. This episode offers valuable guidance for businesses navigating the nuances of SEO keyword selection in a dynamic digital landscape.

What You'll Learn

• How to uncover optimal keywords for your website, even in niche markets with low volume
• Why choosing certain keywords that align with your business offerings can increase conversion rates
• Which strategies to implement for comprehensive keyword research, competitor analysis, and geographic modifiers

Episode Transcript and Resources: https://www.localseotactics.com/choosing-the-right-keywords-for-low-volume-searches/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Related Epsiodes:

• Episode 9: What Are Keywords and Choosing the Best Keywords for Your Website
• Episode 10: Spy on Your Competitors Keyword Strategy with Keyword Research Tools
• Episode 68: How to Do Keyword Research for SEO Content Writing
• Episode 121: Should I Focus on High Volume Keywords for My SEO
• Episode 124: Applying Basic Local SEO to Your Homepage for Geography and Keyword Focus

Are you engaging with your Google Business Profile (GBP) on a regular basis? If not, you should be! Join Jesse, Bob, and Sue Ginsburg as they discuss the significance of actively engaging with your GBP, the questions and answers section specifically, for local SEO. By addressing audience queries directly, businesses not only enhance their online visibility showing google that you are reliable, but also build trust with potential customers, ultimately boosting SEO efforts.

What You'll Learn

• Why actively engaging with GBP Q&A helps build trust with potential customers and signals to Google that the business is responsive and reliable
• How businesses can optimize their GBP by providing accurate and detailed answers to common questions
• What utilizing the GBP Q&A feature entails, allowing businesses to directly address customer concerns and enhancing overall user experience

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources:  https://www.localseotactics.com/how-does-engaging-with-google-qa-help-your-seo/

FREE SEO AUDIT

Ask us a question

Join Jesse, Sue, and special guest Taylor in a dynamic discussion on the multifaceted world of branding. From the symbiotic relationship between branding and SEO to the significance of branded search, we explore the art of building a consistent brand identity that resonates with your audience. Gain actionable insights from seasoned experts in the industry and discover how you can drive conversion through a holistic approach to branding.

Join us in Part 2 of our conversation with Michael Rayburn, as we get into online dominance with a glass of whiskey by our side. Jesse and Michael talk about ranking factors for GBPs, user signals, and the transformative impact of directories on SEO rankings. Alongside discussions on A player hires, staying ahead with marketing trends, and fostering good karma in the industry, this episode provides a roadmap for SEO success. Tune in now as we toast to actionable insights that promise to redefine your approach to SEO success!

What You'll Learn

• What impacts GBP rankings and how utilizing directories can significantly enhance online visibility
• Why it matters that Google indexes citation links is due to their pivotal role in backlinks
• How the significance of clear website intent aligns with your GBP is important for growth

Episode Transcript and Resources: https://www.localseotactics.com/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

SEO DC https://seodc.net/

Domination Simplified https://www.facebook.com/groups/4570697959622993

Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/

Part 1: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/

In part 1 of this episode of Local SEO Tactics, Jesse is joined by Michael Rayburn of SEO DC, for a lively discussion about various topics, including whiskey tastings, the importance of automated link building, Google profile links and user signals, and press releases. Get ready to clink glasses with some seasoned SEOs as they share the latest and greatest in the industry news! Tune in and join the fun.

What You'll Learn

• Why using automated link building techniques like GSA can enhance impact, ultimately maximizing SEO results
• How sharing profiles and generating user-generated signals can contribute to improved search engine visibility and overall online presence
• What cost-effective strategies can help SEO professionals and business owners succeed in an ever-evolving digital landscape

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

SEO DC https://seodc.net/

Domination Simplified https://www.facebook.com/groups/4570697959622993

Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/

In this episode, we delve into the game-changing potential of interactive maps and driving directions for boosting SEO and improving user experience. Taylor Horn, our brand marketing manager, explains why traditional static embedded maps fall short and how an interactive map can offer a superior user experience while providing SEO benefits, including backlinks and a robust Google Business profile. Taylor also shares practical insights on embedding Google Maps on a WordPress website, adding open directions buttons, and maintaining a healthy bounce rate.

What You'll Learn

• Why static embedded maps are outdated and how interactive maps can elevate user experience and SEO
• What are the SEO benefits, including backlinks and a strengthened Google Business profile, associated with interactive maps and driving directions
• How to embed Google Maps directions on a WordPress website for a seamless user experience

Jesse is joined by Victor Perez in this episode of Local SEO Tactics, where he brings valuable insights for boosting your Google Business Profile's visibility and ranking, ensuring your business stands out in local search results. They emphasize the shift from optimizing your GBP alone to a comprehensive strategy that encompasses your website, backlinks, social presence, and more. Discover the most up-to-date tactics for securing top GBP rankings and staying ahead in local SEO. If you're a local business owner or SEO enthusiast, you won't want to miss this exclusive episode!

What You'll Learn

• What is Google indexation and its role in determining the quality and relevance of online content.
• How SEO content changed over the years as a response to Google's stricter rules and the focus on content quality.
• When to prioritize high-quality content and why relying on low-quality practices can be counterproductive.

Dental Practice Transformation With The Help Of SEO

In this episode Jesse is joined by special guest TJ as he talks about pruning down the content on your website. Learn the intricacies of effectively trimming your website content to enhance its SEO performance. Discover valuable insights on leveraging tools like Google's page indexing report and addressing undexed content the right way. Whether you're a website owner, marketer, or SEO enthusiast, this episode will equip you with actionable knowledge to declutter your site and boost its search visibility.

What You'll Learn

• How to utilize Google's Page Indexing Report to pinpoint redundant, low-performing, or outdated content on your website

• Where to look on your website for areas for improvement and techniques on content pruning

• Why you should trim your content regularly for improved user experience and search rankings 

Insights from Examining Listener's Website for SEO Enhancement 

In this episode, Jesse teams up with Kyle Roof to conduct an in-depth review of a website submitted by a listener, focusing on crucial aspects that can enhance its search engine optimization (SEO) strategies. Join the conversation as they provide actionable insights and recommendations, guided by Kyle's expertise in SEO, to help listeners understand key areas of improvement for their own websites.

What You'll Learn

• How to optimize on-page elements to enhance search engine visibility
• What common SEO pitfalls might be holding back your website's performance
• Why content structure, keyword usage, and meta details are significant in SEO

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts.

Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: 

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Episode 70: https://www.localseotactics.com/how-google-works-vs-how-people-think-google-works-interview-with-kyle-roof-of-pageoptimizer-pro/

Episode 69: https://www.localseotactics.com/improve-your-website-ranking-and-seo-with-pageoptimizer-pro/

Page Optimizer Pro: https://www.pageoptimizer.pro/

How to Shift Your Mind for Successful Personal and Business Development

In this episode of Local SEO Tactics, hosts Jesse and Sue sit down with Nicole Cherie Hesse, the CEO of Unicorn Client Attraction and host of the podcast Real Unicorns Don't Wear Pants. Nicole shares her inspiring journey from humble beginnings to building a thriving business that achieved 7-figure revenue in just 13 months. The interview focuses on the essential aspects of developing a powerful money mindset for business owners, providing valuable insights and practical tips to help entrepreneurs take their ventures to new heights.

What You'll Learn

• How Nicole grew her business, starting from scratch to 7-figure success in just 13 months
• Why cultivating a powerful money mindset played a critical role in driving her business forward
• What tactics and strategies you can implement to accelerate the growth of your business

Tune in to this episode to gain valuable insights from Nicole Cherie Hesse, a successful entrepreneur who has mastered the art of building a thriving business while nurturing a powerful money mindset. Whether you're just starting your business or looking to take it to the next level, this conversation offers indispensable wisdom to fuel your growth journey.

Join host Jesse in this short episode of Local SEO Tactics on Google Business posts as he takes us through the step-by-step process of creating engaging and effective weekly updates. Discover how your Google Business Profile (GBP) can significantly boost your local SEO efforts and attract more customers to your business. Whether you're a small business owner, marketer, or SEO enthusiast, this episode will provide you with practical guidance to leverage the power of Google Business Posts for maximum impact.

What You'll Learn

• Why posting weekly on your Google Business Profile (GBP) can enhance your online visibility
• How you can craft a post for your business from creating a new post to repurposing content
• Where you can find opportunities for linking and adding keywords

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts.

Episode Transcript and Resources: https://www.localseotactics.com/google-business-posts-101-easily-create-weekly-gbp-updates/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Check out similar episodes:

• Episode 19 https://www.localseotactics.com/what-are-google-my-business-offer-posts-and-how-to-use-them-effectively/
• Episode 40 https://www.localseotactics.com/what-are-google-posts-and-how-to-use-them/
• Episode 42 https://www.localseotactics.com/setting-up-your-initial-posting-strategy-for-google-posts/
• Episode 86 https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/

Why User Generated Signals Are Essential for SEO Success

In this guest interview episode of Local SEO Tactics, Jesse and Michael Rayburn, discuss user generated signals and their impact on SEO. Discover the power of reviews, testimonials, and social proof to boost your website's search engine rankings and online visibility. Gain actionable insights and practical strategies to leverage user generated signals for optimal SEO performance.

What You'll Learn

• How user generated signals impact your website's SEO rankings and online visibility
• What actionable strategies to leverage user generated signals for optimal SEO performance
• Why you should consider user generated signals in your SEO strategy

In this special 200th episode of Local SEO Tactics, Sue and Bob sit down with our host, Jesse Dolan, for a Q&A as he opens up about his path in the world of SEO and digital marketing. You'll witness firsthand the challenges faced, the lessons learned, and the pivotal moments that shaped his success. Discover the triumphs, setbacks, and moments of growth that have propelled Jesse's journey. From his humble beginnings to becoming a trusted industry leader, this episode is a testament to the power of perseverance, passion, and unwavering dedication. Join us on this captivating journey, and let the story serve as inspiration to fuel your own pursuit of excellence in SEO and digital marketing.

In this episode, Jesse is joined by Web Designer Taylor Horn to take a closer look at some of the 2023 web design trends and their potential impact on user experience (UX) and SEO. Together, they explore the intersection of aesthetics and functionality, uncovering the roadblocks that may arise when embracing these cutting-edge design trends. From excessive animations to complex layouts, they discuss how these trends can inadvertently hinder UX and lead to SEO errors. Listeners will gain valuable knowledge and practical tips on how to navigate the evolving landscape of web design and optimize their websites for both users and search engines.

Jesse is joined by Bob and Sue in this episode of Local SEO Tactics, where they answer listener question on selecting an SEO firm and determining the priority for implementing SEO. Drawing on their extensive expertise, they provide invaluable insights and practical advice to guide listeners in making informed decisions that will maximize their marking efforts and online success. Whether you are a business owner looking to enhance your online presence or an SEO professional seeking expert guidance, this episode is a must-listen. Tune in now and take the first step towards unlocking your website's true potential in the digital landscape.

What You'll Learn

• What factors you should consider when choosing an SEO firm for your business
• How you can effectively prioritize SEO updates to maximize your website's search visibility
• When to conduct a comprehensive SEO audit to identify areas that require attention and improvement

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https:/www.localseotactics.com/how-do-you-choose-an-seo-firm-and-what-should-be-the-priority-for-seo-updates/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Episode 180 https://www.localseotactics.com/choosing-professional-website-design-compared-to-freelance-web-design-for-your-project/

Episode 157 https://www.localseotactics.com/5-things-to-look-for-in-a-website-design-or-seo-proposal/

In this episode of the Local SEO Tactics podcast, Jesse is joined by Bob and Sue as they address the commonly asked question: How Long Will SEO Take To Rank My Website Higher? They provide insights into the various factors that impact the timeline for achieving improved search engine rankings, offering practical strategies and real-world examples for business owners and digital marketers seeking to accelerate their website's ranking growth. Tune in to learn more about the timeline for achieving a high online rank and ways you can accelerate your website's growth.

What You'll Learn

• How various factors impact SEO results, including location and competitors.
• Why having a professional SEO strategy is essential for your website's ranking.
• How timelines can vary due to the ongoing nature of SEO and the ways agencies can adapt to optimize results.

In this episode, Jesse sits down with a SEO professional, Pete Kleinjan who runs his own agency, as they dive into the world of SEO gimmicks and scams. Together, they unveil valuable insights on how to discern deceptive tactics used in proposals, emails, and other marketing approaches. Gain expert advice on how to ensure the legitimacy of your marketing agency and safeguard your business from falling prey to questionable SEO practices.

What You'll Learn

• What to look for to identify SEO scams and deceptive tactics in proposals, emails, and marketing communications.
• Why it's crucial to distinguish between legitimate SEO practices and questionable approaches.
• How to safeguard your business and make informed decisions when choosing SEO services.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/how-to-spot-seo-gimmicks-and-scams-interview-with-seo-expert-pete-kleinjan/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

In this episode of Local SEO Tactics, Jesse is joined by special guest TJ Elder as they delve into the SEO strategy of enabling Google Business Messaging. Together, they explore the ways in which this Google Business Profile (GBP) feature can instantly boost lead generation for your business. Join Jesse and TJ Elder as they share invaluable insights and practical tips, guiding you through the process of unlocking the full potential of Google Business Messaging for your business. Tune in to this power-packed episode for actionable advice that will revolutionize your lead generation efforts.

What You'll Learn

• How to navigate your Google Business Profile (GBP) and turn on Google Business Messaging.
• Which settings you should enable to leverage Google Business Messaging effectively.
• What practical tips and strategies to implement Google Business Messaging for your local SEO success

Ready to Level Up Your Digital Marketing Skills? Subscribe to our show! 🔔

Subscribe to our podcast today and join a thriving community of digital marketers, entrepreneurs, and industry experts. Get access to valuable content that covers SEO, digital, and much more. Stay ahead of the curve and take your business to new heights!

Resources and transcript: https://www.localseotactics.com/how-to-turn-on-google-business-messaging-and-get-more-leads-instantly/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Join Jesse in this episode as he delves into an SEO audit report in realtime, breaking down key data points such as backlinks, keywords, competitor strategies used and more. Get ready for a step-by-step walkthrough as Jesse provides practical guidance page-by-page, revealing what to look for and actionable steps to improve your website's SEO. Whether you're a business owner or experienced SEO, this episode is filled with valuable tips to enhance your online presence and boost organic traffic to your site.

What You'll Learn

In this episode of Local SEO Tactics, Jesse explores the use of audio and video recordings for creating SEO-friendly web content. Discover how transcriptions of these recordings can unlock valuable SEO potential, providing effortless website content creation and boosting your online visibility. Join us as we delve into practical tips and tactics for leveraging transcriptions to enhance your website's performance and drive organic traffic.

What You'll Learn

• How to use audio and video recordings in your SEO strategy for creating website content.
• Why using transcriptions is an effective method adding content to your website blog, newsletter, article.
• Different ways to optimize your recorded transcription to improve search engine visibility and attract organic traffic.

Thank you for watching! Be sure to subscribe to get real, actionable SEO advice from the pros. Video transcript and links: https://www.localseotactics.com/easily-create-website-content-with-transcriptions-from-your-audio-and-video-recordings/

• Ask a question: https://www.localseotactics.com/questions/
• Submit your website: https://www.localseotactics.com/kyle/
• FREE SEO Audit: https://www.localseotactics.com/free-seo-audit/

In this episode of Local SEO Tactics, listener turned client, attorney Villy Stolper, shares his inspiring journey as a business owner who turned his marketing into a successful SEO strategy. Villy talks about his experiences trying various marketing tactics, including DIY methods, and how they failed to produce desired results. He also shares how he became a listener of the podcast and implemented the SEO tactics discussed on the show, which ultimately helped him achieve a steady flow of qualified leads and more time with his family. This episode is a must-listen for anyone looking to learn from a successful SEO case study and apply these tactics to their own business.

What You'll Learn

Jesse and Sue explore the crucial question of whether industry-specific knowledge is a decisive factor for success when choosing an SEO provider. They dive into the importance of understanding the language, audience, and search intent of your target market. They also share their insights on the advantages and disadvantages of having experience in a niche when it comes to local SEO strategy. They provide valuable advice and tips for choosing an SEO provider, whether they have niche experience or not.

What You'll Learn

In this episode, Jesse and Sue explore the topic of using AI tools like ChatGPT and Jasper.ai for SEO purposes. With AI becoming increasingly prevalent in the digital marketing industry, they discuss the benefits and challenges of using these tools for optimizing website content, including the potential for automation and improving user experience. This informative episode offers valuable insights for businesses looking to incorporate AI into their SEO strategies.

What You'll Learn

• Why incorporating AI tools like ChatGPT and Jasper.ai can benefit your website's SEO strategy
• What are the potential uses and limitations of using these tools for optimizing website content
• How to implement AI tools ethically and effectively in your SEO strategy for improved search engine rankings and user experience

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Ask a question: https://www.localseotactics.com/questions/

Submit your website: https://www.localseotactics.com/kyle/

Episode transcript: https://www.localseotactics.com/is-it-okay-to-use-chatgpt-and-ai-for-seo-on-your-website/

Don't miss an episode – listen on Apple Podcasts, Google Podcasts, Spotify, iHeart, and more!

In this episode of Local SEO Tactics, Jesse Dolan shares valuable insights on optimizing your website's homepage with effective SEO strategies. By highlighting the importance of your website's homepage in attracting organic traffic and retaining visitors, Jesse explains the key SEO tactics that businesses should implement first. From conducting a thorough keyword research to creating compelling H-tags and CTAs, this episode provides a comprehensive guide for businesses looking to enhance their online presence and improve their search engine rankings.

What You'll Learn

Building the Groundwork: The SEO Beginners Guide to Boost Your Local Presence

In this episode, Jesse goes solo and covers the basics of getting started with your SEO campaign. He talks about the importance of Google Search Console, conducting technical SEO audits, performing competitor analysis, and doing keyword research. This informative episode provides a great foundation for anyone looking to improve their local SEO presence.

In this episode of the Local SEO Tactics podcast, we dive into the topic of Google reviews and their impact on local SEO ranking factors. Specifically, we examine whether having clusters of reviews on Google My Business is a red flag for Google, and how it may affect a business's visibility in local search results. Our expert guests share their insights and experiences, providing actionable tips and strategies for businesses to optimize their review profiles and improve their local SEO performance. Join us as we explore the critical role of Google reviews in local SEO, and how businesses can leverage this powerful tool to boost their online presence and attract more customers.

What You'll Learn

• How businesses can leverage Google reviews to improve their local SEO performance
• What are the red flags for Google when it comes to clusters of reviews on Google My Business
• Why having clusters of reviews on Google My Business can affect SEO rankings

Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

Episode transcript: https://www.localseotactics.com/is-having-clusters-of-reviews-a-red-flag-for-google/

Free SEO Audit: https://www.localseotactics.com/free-seo-audit/

In this episode of Local SEO Tactics, hosts Jesse, Sue, and Bob sit down with Bryon and Nicki Hein, owners of a successful business, to discuss their journey from DIY marketing to SEO success. The Heins share their experiences working with different SEO providers before finding the right fit with Intrycks, a digital marketing agency. They discuss the impact of SEO on their business growth, and how working with a team of experts has allowed them to scale their business. This episode offers insights and practical tips for small business owners looking to maximize their online presence and improve their SEO. Tune in to hear firsthand how the Heins achieved success in their business through effective SEO tactics.

What You'll Learn

• Why working with a team of SEO experts can help you scale your business more effectively than DIY marketing.
• How the business owners Bryon and Nicki Hein found success in their SEO strategy after working with different SEO providers in the past.
• What practical tips and insights small business owners can learn from the Heins' experience to improve their own SEO tactics and maximize their online presence.

Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

The Role of Website Hosting in Your Website Ranking

In this episode we discuss the impact that your web host can have on your website's search engine optimization (SEO) performance. From website speed and uptime to security and server location, the choice of web host can make or break your SEO strategy. We delve into the key factors to consider when selecting a web host for your website, as well as tips and best practices for optimizing your website's performance to improve search engine rankings and attract more organic traffic. Whether you're a business owner or a digital marketer, this episode will provide valuable insights into the crucial role of web hosting in maximizing your SEO potential.

What You'll Learn

In this episode of Local SEO Tactics, Jesse Dolan is joined by Bob Brennan and Sue Ginsburg to discuss the critical importance of ongoing SEO efforts even after achieving top rankings on Google. The trio debunks the common misconception that once a website has reached the top of search engine results, SEO is no longer necessary. They explain why continuous optimization is vital to maintaining a competitive edge and driving traffic to a website, sharing insights and expert advice on staying up-to-date with best practices in the ever-evolving world of SEO.

What you'll learn:

• Why ongoing SEO efforts are crucial even after achieving top rankings on Google
• How search algorithms are constantly changing, and staying up-to-date with SEO best practices is essential for maintaining a competitive edge
• When to make adjustments to your SEO strategy to adapt to changes in the digital landscape and remain visible to potential customers

Questions about SEO? Ask us at www.localseotactics.com/questions  for a chance to have it answered on the show!

Transcript and resources: https://www.localseotactics.com/is-ongoing-seo-really-that-important-for-my-website/

In this episode, we dive into the world of website overhauls and the impact it can have on a business. Our guest, John Matiolli, is a successful business owner who has personally experienced the benefits of revamping his website. He shares his insights and lessons learned on the journey to revitalizing his brand online. From improving user experience to boosting online visibility, we explore the various ways in which a website overhaul can positively impact a business. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable information that will help guide you in your own journey towards a more effective online presence.

What you'll learn:

• The impact of a website overhaul on reviving a brand and improving its online presence
• Insights and lessons learned from a business owner's personal experience with a website overhaul
• How to evaluate your current website and identify areas for improvement to maximize the benefits of a redesign.

Are you looking for ways to improve your SEO content? In this episode of the Local SEO Tactics podcast, Jesse Dolan discusses how to get efficient with your content in order to maximize your SEO benefits. Jesse discusses how to create content that is both SEO-friendly and engaging for your readers. Plus, he reveals his top tips for optimizing your content for SEO success. Get ready to take your SEO game up a notch and learn about proven strategies that will help boost your website's rankings! 

In this episode, Elisabeth shares her knowledge on how website design and SEO are interconnected and how they impact each other. She explains the importance of having a website design that is both visually appealing and optimized for search engines. Elisabeth provides actionable tips and strategies for businesses and individuals looking to improve their online presence and search engine rankings. This episode is perfect for business owners, marketers, and website developers who want to learn more about how to effectively combine website design and SEO for maximum impact.

In this episode of Local SEO Tactics, we cover the important topic of how to choose between a professional website designer and a freelance web designer for your project. Deciding who will design your website is an important decision that can have a significant impact on the success of your business. Jesse and Sue explore the different types of web design solutions and tips on how to choose the right designer for your business.

Google Lighthouse can help you measure and improve your website's page speed performance quickly and effectively. It provides detailed information to help you identify potential problems and find solutions to boost your loading times. In this episode, Jesse discusses the importance of page speed performance for SEO and how to use Google Lighthouse to rank higher online.

What you'll learn:

• Why page speed performance is important for SEO
• What Google Lighthouse is and how to use it to measure your website's page speed
• How you can optimize your website's pages for faster load times

Tune into the Local SEO Tactics Podcast to learn more about using SEO tools to improve your page speed performance and rank higher in the search engine results pages. Questions? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

https://www.localseotactics.com/using-google-lighthouse-to-improve-your-page-speed-performance/

Ending 2022 with our Top 5 Episodes!

Wrap up 2022 with the Top 5 Local SEO Tactics episodes! We've compiled our best episodes so you can listen in on the most popular SEO topics that will help you rank your business higher in local search results. These clips have invaluable advice to amp up your SEO skills. Whether you're a veteran listener or are diving in for the first time, this episode will give you a wealth of knowledge and serve as an introduction to Local SEO Tactics' unique content.

How to Hire a Digital Marketing Agency for Your New Business

As a business owner, there are some things that are better left to the experts. In this episode of Local SEO Tactics, Jesse and Sue sit down with the owner of SLA, Mike Hopper, to discuss online marketing for his business and the importance of hiring a team you can trust. Mike shares his experience starting his business and how he benefited from hiring an experienced marketing agency that understands SEO and other digital strategies.

What you'll learn:

• How digital marketing can help you grow your business
• What to look for when hiring a digital marketing agency
• When to hire someone vs when to do it yourself

Don't miss this episode as Mike provides valuable insights into digital marketing and how you can ensure the best outcomes with an experienced team. Want more helpful SEO tips and tricks? Subscribe to the Local SEO Tactics podcast and give us a review! Thanks for stopping by!

There are certain differences when it comes to marketing for B2B (Business-to-Business) vs B2C (Business-to-Consumer). Optimizing for B2B and B2C are both critical, but they target different types of audiences, so the tactics used in each case must be adjusted accordingly. In this episode, Jesse and Sue discuss B2B and B2C SEO and share tips on how to optimize for each.

What You'll Learn

• Why you should adjust your marketing for different audiences
• What is different and what is the same in B2B vs B2C SEO
• How to optimize for B2B and B2C target audiences

If you've got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. Thanks for checking us out, and enjoy the show! 

How to create engaging content for your website's viewers

In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content. Above the fold is an important term that refers to the initial visible portion of any web page. It's critical for web designers and marketers to create engaging content in this area if they want people to interact with their websites and take action.

What You'll Learn

• Why crafting above-the-fold content is so important
• What tools and techniques you can use to create effective website content
• How to test your above-the-fold content to maximize its effectiveness

Thanks for checking us out, and enjoy the show! If you've got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. 

For transcript, video, and show notes, go to https://www.localseotactics.com/killer-keith-conversion-crafting-above-the-fold-with-keith-evans/

How to Optimize Your Website's Copywriting for SEO

Writing content for SEO can help a website rank higher in search engine results pages, which can result in more traffic and more customers. However, writing content for SEO can be difficult, especially if you're not familiar with the process. In this episode of the Local SEO Tactics podcast, Adam Chronister provides a wealth of information on how to write content that will help your website rank higher in search engine results pages.

Your website domain name is an important factor in website SEO that many business owners overlook. Making your website URL the same as your business name is probably the best SEO strategy, however, there may be situations where it makes more sense to use a different domain name. In this episode of Local SEO Tactics, we'll discuss some of the pros and cons of using the same domain name and business name, and we'll help you decide what's best for your business.

What You'll Learn

• How your website's URL is factored into Google Search
• When to include other things in your domain other than your business name
• What you can do if your business name domain is an unavailable

Got questions about SEO or digital marketing? Reach out to us today and let us know! We will answer it on the show and hopefully provide insights for you and other listeners.

Thanks for checking us out, and enjoy the show!

If your website is outdated, not optimized for search engines, or difficult to navigate, it could be hindering your SEO efforts. In this episode Jesse, Bob, and Sue discuss why your website is so important to your SEO success, and how to make sure it's working for you, not against you.

What You'll Learn

• Why your website is critical to your SEO success
• How an outdated or poorly designed website can hurt your SEO
• What you can do to make sure your website is helping, not hurting, your SEO efforts

If you've got questions about SEO or digital marketing, reach out to us today and let us know! Whether you're sending us an email or giving us a call, we'd love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show!

www.localseotactics.com/you-should-have-a-functional-and-updated-website-to-leverage-seo/

Jesse and Sue interview Steve Bowker, owner of SA IT and BowStone Fabrication, to learn how working with an SEO team has helped his businesses. Having previous experience with other marketing agencies, Steve's insight into what makes a successful collaboration will help other owners make the right choice for their business.

What You'll Learn

• Why working with Intrycks has been a key factor in his businesses online success
• What red flags to look for when working with a marketing agency
• When to hire an agency for your business instead of doing SEO in-house

If you've got questions about SEO or digital marketing, reach out to us today and let us know! Whether you're sending us an email or giving us a call, we'd love to hear your questions and hopefully provide insights for you and other listeners.

How to Use Header Tags in Your SEO Strategy

Headings are not only used for the design of your web pages, but they can also play a key role in your SEO strategy if implemented correctly. In this episode, Jesse goes over the proper way to use Htags and how to optimize them to help you rank higher for your keywords.

If you've got questions about SEO or digital marketing, reach out to us today and let us know! Whether you're sending us an email or giving us a call, we'd love to hear your questions and hopefully provide insights for you and other listeners.

If your website is ranking in online search, you may be wondering if adding or updating your website content could potentially affect your SEO. Depending on how you do it, modifying the content on your website can either hurt or benefit your SEO. In this episode, Jesse, Bob, and Sue discuss SEO strategies to update your website content the right way and what content should be off-limits.

More and more small businesses are using schema markup to help their websites rank higher in search engine results. But what exactly is schema markup, and how can you use it to improve your SEO? In this episode, Jesse talks with expert Terry Samuels about schema markup and how you can use it to boost your website's visibility.

What You'll Learn

• Why keyword density in your schema matters
• How to use schema markup to improve your website rank
• When to use schema in your Google Business Profile (GBP)

If you've got questions about SEO or digital marketing, reach out to us today and let us know! Whether you're sending us an email or giving us a call, we'd love to hear your questions and hopefully provide insights for you and other listeners. 

SEO can help you get into the knowledge panel, but it's not the only factor that determines whether or not your business will appear there. Google looks at a variety of factors when deciding which knowledge panels to show. Bo

b, Sue, and Jesse talk about the knowledge panel and ways to leverage SEO to increase your chances of appearing there.

What You'll Learn

• Where to find the Google knowledge panel
•  Why SEO can impact the knowledge panel
• How you can increase your chances of getting your business into the knowledge panel

If you've got questions about SEO or digital marketing, reach out to us today and let us know! Whether you're sending us an email or giving us a call, we'd love to hear your questions and hopefully provide insights for you and other listeners. 

Thanks for checking us out, and enjoy the show!

https://www.localseotactics.com/what-is-the-knowledge-panel-and-does-seo-help-trigger-it/

A business's website serves many functions and needs a platform that can accommodate those needs. When building a website you may be trying to decide whether or not you need a custom-coded website or a WordPress website. In this episode, Jesse, Bob, and Sue discuss the pros and cons of a custom-built website and who needs one VS a WordPress website.

What You'll Learn

• What the difference between a custom and non-custom website is
• How SEO and cost should impact your decision when choosing a platform
• Why you may need a custom website instead of a WordPress website

When it comes to your website, there are a few key indicators that show whether or not your site is in need of some serious SEO improvement. If you're noticing any of the following signs, it may be time to reach out to the professionals for help. In this episode, Jesse, Bob, and Sue meet with SEO expert TJ Elder to discuss the top SEO website mistakes.

What You'll Learn

• Why your website may be in need of SEO improvement
• How to look for SEO warning signs in your website's content
• When to hire an SEO professional for assistance

Got a question for the team? Let us know on our questions page! We're here to help.

Before partnering up with an SEO or digital marketing firm, it is important that business owners understand what their role will be in the process. In this episode, Jesse, Bob, and Sue discuss what it means to have a successful SEO implementation, maintain clear and consistent communication, and have realistic expectations.

What you'll learn

• Why it is important to map out your vision and goals
• What you should expect from your SEO company
• When to delegate your team to assit with SEO tasks

Got a question for the team? Let us know on our questions page! We're here to help.

View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/what-is-the-business-owners-role-for-successful-seo-implementation/

Google reviews can play a big role in your business' online success. When new reviews aren't appearing for your business, you may be missing out on SEO opportunities. Jesse, Bob, and Sue discuss what you can do to manage your Google reviews and ensure they're working for you.

What you'll learn

• What you can you do about Google reviews that aren't showing up
• How liking Google reviews may have an effect on Your Google Business Profile (GBP)
• Why getting reviews is important for SEO even if it's not on Google

Learn more at https://www.localseotactics.com/is-there-anything-you-can-do-when-someone-leaves-you-a-google-review-and-it-does-not-show-up

Thanks for stopping by!

With the recent influx of remote or home-based businesses, the question of using a virtual office address to set up a business profile listing on Google has come up more often. Location plays a big part in your Google Business Profile (GBP) and if you are working in a co-working space your SEO may be affected. In this episode, Jesse, Bob, and Sue discuss whether or not this is a viable option, and if so, what the best practices are.

What you'll learn in this episode:

• What you should do if you work remotely or from home to ensure your Google Business Profile is not impacted
• How other businesses in a co-working space can affect your SEO
• Why Google may hide or flag a virtual office listing and the alternatives

Got a question for the team? Let us know on our questions page! We're here to help.

Thanks for stopping by!

Thinking about stopping your SEO during your business's slow months? Jesse, Bob, and Sue answer listener question about seasonal SEO and whether or not it makes sense to shut down your SEO efforts when business is slow. SEO can be a great way to bring in consistent traffic and leads, even during your business's off-season. Your slow season can be a great time to focus on long-term SEO strategies that will pay off when business picks up again.

Got a question for the team? Let us know on our questions page! We're here to help.

What you'll learn

• Why your SEO should be consistent year-round
• When to adjust your SEO strategy during your business's off-season
• What kind of long-term SEO strategies you can focus on when business is slow

View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/seasonal-seo-starting-and-stopping-your-seo-seasonally

Our First Client Interview

Jesse, Sue, and Bob sit down with Margaret Barrett of Safe Harbor Estate Law, a long-time Intrycks client, to discuss the value of SEO to her business and how the tips and tricks she has learned with our company has given her a leg up on the competition.

Is your business struggling to outrank your competitors? We can help! Get in touch with us today.

What you'll learn

• How SEO can make a difference for your business.
• Why it's important to approach your online presence strategically.
• When to reach out to an SEO firm to improve your online strategy.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/margaret-barrett-interview-seo-impact-and-getting-more-reviews-for-her-business/

Got a question for the team? Let us know at localseotactics.com/question and let us know! We're here to help.

Thanks for watching!

What you'll learn

• Whether large volumes of reviews can cause Google to negatively view your business.
• Why reviews are important for your business and SEO.
• What astroturfing is versus organic SEO efforts.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-there-a-limit-to-how-many-google-reviews-to-get-each-month/

Got a question for the team? Hit us up at localseotactics.com/questions and let us know! We're here to help.

Thanks for stopping by!

What you'll learn

• What to look for in an SEO or web design firm.
• Why certain questions are important for revealing potential red flags.
• What to ask to understand exactly what you're getting for your money.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/5-things-to-look-for-in-a-website-design-or-seo-proposal/

If you're in need of tips on how to optimize your website page-by-page, this episode is for you! In this solo episode, Jesse discusses the need to optimize your pages for intent, including what you want to be found for and what search terms you know potential clients will use to search for your product or industry. Using this knowledge, you'll be able to easily up the SEO game on every aspect of your website and get a leg up on your competitors.

Do you find you get great value out of Local SEO Tactics? Give us a review on the platform of your choice! It helps us out and is greatly appreciated!

Thanks for checking us out.

What you'll learn

• How to identify the intent of your page.
• Why it's important to have page-by-page focus.
• What parts of your webpage require special attention.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/on-page-optimization-tips-for-seo-success/

Whether you have a business with seasonal business flows or perhaps are looking to change up your services, the question of how often to update or change your GBP keywords may come up. In this episode, Jesse, Bob, and Sue discuss whether or not you should be updating your GBP seasonally to reflect business trends, or whether it's best to keep consistent with your keywords and messaging throughout the year!

Got a question for the team? We can help! Visit us at localseotactics.com/questions and let us know! We're here to help.

Thanks for checking us out.

What you'll learn

• Why it may be best to target even seasonal keywords year round.
• What to consider for ranking your GBP.
• How important reviews are to your GBP.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/frequently-changing-your-gbp-description-to-target-new-keywords/

Do you make frequent changes to your website or GBP? Maybe you have sales or specials that you update on one platform but not others? Jesse, Bob, and Sue discuss the importance of maintaining consistency across your online presence both for SEO purposes and to keep your potential clients happy!

Got a question for the team? Let us know! Head over to localseotactics.com/questions and get in touch. We're here to help!

Thanks for checking us out.

What you'll learn

• Why consistency is key.
• How Google takes into account your information across various sources.
• Why it's important to keep up with changes for your own tracking purposes.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/keeping-your-website-gbp-and-customer-service-team-on-the-same-page/

Got a question for the team? Visit us online at localseotactics.com/questions!

Thanks for checking us out.

What you'll learn

• Why ranking in both the maps and search is extremely beneficial.
• What to do to improve your position.
• Why reviews are important to your business!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-benefits-of-showing-up-in-google-maps-and-organic-search/

Do you have a question for the team? Localseotactics.com/questions has you covered! Our question page will help you get in touch with us about whatever nagging issue is on your mind.

Thanks for checking us out and enjoy the show!

What you'll learn

• What defines different SEO tactics.
• Google's guidelines aren't necessarily helpful for SEO.
• Why different approaches may be riskier than others.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-determines-if-you-are-using-white-hat-grey-hat-or-black-hat-seo-tactics/

Got a question for the team? Localseotactics.com/questions is the spot to drop them! We love hearing from our listeners and offer many convenient ways for you to drop us a line, so don't be shy!

Thanks for checking us out, and enjoy the show.

What you'll learn

• What could factor into desktop versus mobile differences.
• Why it's important to account for geolocation and more when auditing your SEO.
• How tools like BrightLocal can help you to gauge your SEO more effectively.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-different-things-impact-seo-for-mobile-versus-desktop-searches/

Thanks for checking us out, and enjoy the show!

• Pros and cons of paid ads.
• How organic SEO compares against paid ads on Google.
• Why SEO may provide better return in the long run.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-be-using-paid-ads-for-more-visibility-in-the-map-pack/

If you have a question for the team, let us know! Visit us at our questions page, localseotactics.com/questions, and drop us a line!

Thanks for checking us out, and enjoy the show.

What you'll learn

• How to use CTR to affect rankings
• Why it can be important to move quickly in SEO.
• How paid advertising and more can help with generating web traffic for your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/allen-levings-interview-digital-crisis-response-and-ctr-tricks/

SEO is an increasingly popular way for businesses to enhance their web traffic and turn visits into sales, but have you considered the importance of the emphasis on "local" in your SEO efforts? In this episode, Jesse explains why the "local" in Local SEO Tactics matters not just for us, but for our listeners as well! Get the most out of your business area through utilizing local SEO efforts!

Wondering how your website is currently doing for SEO? Use our free SEO audit tool to do a page-by-page analysis of your SEO and find room for improvement!

Thanks for watching, and enjoy the show!

What you'll learn

• What makes local SEO different.
• Why it's key to use local SEO to dominate your business area.
• How to use google to do easy keyword research for your local market.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-local-seo/

Got a question for the team? Visit us on our questions page! You could receive a free Intrycks t-shirt with a voice-mail message, as well as an opportunity to plug your business and website to our listener base. 

Thanks for checking us out, and enjoy the show!

What you'll learn

• Why metrics are vital to setting SEO goals.
• How often you should expect metrics from an SEO firm.
• What to look for when receiving metrics on your SEO progress.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/are-you-getting-metrics-from-your-current-seo-agency/

Got a question for the team? Head to our questions page at localseotactics.com/questions to let us know!

What you'll learn

• How Schema is an easy to overlook feature that can give you a big boost.
• What pages to consider when applying Schema.
• Why Schema can give you the edge over your competitors' websites.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-schema-and-why-is-it-so-important/

Got a question for the team? Head to our questions page! We love helping out listeners out, and if you leave us a voicemail we use on the show, we will send you a free Intrycks t-shirt! 

And don't forget to take advantage of our FREE SEO audit tool to help you find room for improvement on your website!

What you'll learn

• How WordPress can be better customized for SEO purposes.
• Why it's important to recognize the difference in SEO capability between different platforms.
• What you can do to improve your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-swithing-to-wordpress-from-wix-squarespace-or-duda-affect-your-seo/

We're wrapping up an amazing year of growth by bringing you the top 5 episodes that our viewers and listeners engaged with! Each clip has solid tips and perspectives to help you out with your SEO game. Whether you're a long-time fan of the show or new to it and looking for a place to start, this episode will provide great insights and a taste of what Local SEO Tactics has to offer!

Thank you for checking us out this last year, and we hope you'll join us in being excited for what's to come in 2022!

What you'll learn

• Tips and tricks for increasing engagement on your website.
• Great, low-cost SEO tips for your business.
• Important elements of SEO for your consideration!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-top-5-episodes-of-2021/

Curious about your SEO or that of a competitor? Our free SEO audit tool can help you page-by-page to gain insights to improve your SEO! Visit us at localseotactics.com/free-seo-audit to get ahead on your SEO!

Got a question for the team? localseotactics.com/questions is your place to submit a question to our SEO experts! We're here to help.

Thanks for listening!

What you'll learn

• How to use Google Search Console to submit your changed domain/new website.
• Why it's important to setup redirects in certain circumstances
• Where to look for backlinks to update to direct to your new domain.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-change-your-website-domain-name-with-minimal-seo-impact/

Jesse and Sue discuss a listener question regarding how to rank your Google My Business profile for more than your immediate business area. Wonder if you can extend your reach across town, or perhaps outrank a competitor in a neighboring suburb? Jesse and Sue discuss what approaches you can take for your business to expand your reach and dominate in your local searches.

Got a question for the team? Our questions page is always available! Visit us at localseotactics.com/questions and throw your question our way!

Thanks for checking us out, and enjoy the show!

What you'll learn

• What approaches to take to rank in neighboring suburbs.
• Why it may be a difficult proposition, but not impossible!
• What benefits there may be to ranking in other suburbs.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-rank-your-gmb-in-other-suburbs/

If you find our episodes provide great insights for your business, leave us a review on the platform of your choice, and don't forget to like and subscribe to keep up on future updates!

Thanks for checking us out.

What You'll Learn

• The value of weaving keywords into your domain name.
• Why landing pages may be more important than your general home page.
• How blog pages can be great SEO content that can be leveraged multiple times.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-checklist-to-make-sure-your-website-is-optimized-in-the-right-areas/

Got questions for our SEO team? Let us know! We're here to help. Visit us at localseotactics.com/questions to learn more! 

Thanks for checking us out.

What You'll Learn

• Why it's helpful to embed a map from Google on your webpage.
• How to use Google to create driving directions and get easy copy and paste links.
• What sort of signals this can send to Google to improve your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-driving-directions-to-improve-seo-and-conversion-rates/

Thanks for checking us out, and enjoy the show.

• Why "Crawl, Walk, Run" is a good approach to growing online.
• How it's possible to rank a Facebook listing or other online source.
• What to keep in mind when applying SEO to a Facebook page.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-perform-seo-on-a-facebook-page-so-that-it-ranks-in-google-search/

Also, don't forget to take advantage of Keith's special offer for our listeners! It provides a tremendous value.

Got a question for the team, or for a future episode with Keith? Let us know! We're here to help.

Thanks for checking us out, and enjoy the show.

What You'll Learn

• What makes consumers click on certain links over others.
• Why looking at your competitors can help you inspire your own branding and copy.
• How to create copy that generates clicks.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/improve-google-ctr-for-better-website-click-through-rate-interview-with-keith-evans/

Got a question for the team? Let us know! We love hearing from listeners and look forward to answering your questions.

Thanks for checking us out, and enjoy the show!

What You'll Learn

• What to consider in terms of adapting to the current landscape.
• Why keeping your information up to date online is important.
• How to prepare for potential shifts in business as winter approaches.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/business-covid-concerns-update-your-online-business-information-for-2021-4th-quarter/

Got a question for the team? Visit us at our questions page and let us know! Whether you toss us an email or leave us a voice mail, we love to hear from our listeners and we enjoy opportunities to answer questions. 

Thanks for listening, and enjoy the show!

What You'll Learn

• Why a local number may build trust from potential clients right from the start.
• How a local number affects your SEO rankings.
• What to consider when choosing between an 800 number and a local number.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-you-use-local-phone-numbers-or-800-numbers-on-your-gmb-listing/

If you're unsure of how to improve the SEO of your website, give our free SEO audit a try! This tool will help you identify ways you could be ranking better, and give you insights into improving your online presence.

Thanks for checking us out, and enjoy the show!

• Why ranking in both the map pack and SERP is important for driving business.
• How some types of businesses take greater advantage of map pack ranking than others.
• Why showing up more frequently is important for your business!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-showing-up-in-both-the-map-pack-and-natural-organic-search/

Questions for the team? Visit us at localseotactics.com/questions! We love to help folks out and look forward to hearing from you. 

Thank you for checking us out and enjoy the show!

• How to identify the right questions for your FAQ.
• What a bit of easy keyword research can do to help you improve your FAQ.
• Why knowing the right questions to answer can be really helpful for clients and your business.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/adding-faqs-to-your-web-pages-is-an-easy-way-to-help-your-seo-efforts/

If you find our show provides value for you or your business, leave us a review! 

Thanks for checking us out, and enjoy the show.

• How to utilize keywords properly.
• What to look for on your website for ways to better integrate SEO rich text.
• What tricks to use to include more information on your page to improve its SEO!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/applying-basic-local-seo-to-your-homepage-for-geography-and-keyword-focus/

Got a question for the team? Let us know! Whether you're a client or a first time listener, we love to help folks out. Visit us at localseotactics.com/questions to let us know!

Thanks for checking us out, and enjoy the show.

What You'll Learn

• The basics of what being a service area business means.
• Why some businesses may want to set up as a service area business.
• How to set up your GMB to hide your physical address.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/hide-your-address-by-setting-up-your-gmb-listing-as-a-service-area-business/

Curious about your own website SEO? Don't forget to check out out free SEO audit tool! You can use this tool to analyze your web page (or the pages of competitors!) to figure out what's working and what could use some help.

Thanks for checking us out, and enjoy the show!

What You'll Learn

• How to utilize a blog section on your website for SEO.
• Ways to use your blog for SEO that you may not have considered.
• Why continually creating content is valuable for your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leverage-blog-posting-to-help-the-seo-on-your-website/

What You'll Learn

• Where your domain name fits into your overall SEO scheme.
• When to buy domain names, and when to avoid the expense.
• If it's worthwhile to grab handles on social domains for your business as well.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-buy-up-domain-names-that-are-similar-to-mine-to-help-my-seo/

What you'll learn

• Why Google Search Console is great for providing actionable insights.
• How to make sense of the data that Google Search Console gives you.
• What steps to take to increase clicks on your page!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-fix-high-impression-and-low-click-pages-in-google-search-console/

What you'll learn

• Why having a Google My Business profile and generating reviews is a great way to improve your SEO.
• How to build relevancy and trust from Google.
• Where to turn for building legitimate backlinks to benefit your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/low-budget-seo-for-your-website-to-launch-your-new-business-online/

Got questions? Visit us at localseotactics.com/questions and let us know! We're available to provide answers, and if you leave us a voice message we use on the show, you could get a free Intrycks t-shirt. 

What you'll learn:

• The importance of location pages to local SEO.
• How to use a quick Google search to identify cities and neighborhoods to target.
• Why your business type may affect the scope of your location pages.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/creating-city-and-neighborhood-location-pages-on-your-website/

What You'll Learn

• How to see what percentage of traffic you have is from mobile devices.
• What features on your webpage could interfere with a mobile experience.
• Why it's important to look at your page in both mobile and desktop to find action items to address!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/start-designing-your-website-for-a-mobile-viewing-experience/

Questions for the team? Check out our question form at https://www.localseotactics.com/questions/ and we may answer your question on an upcoming show! Thanks for checking us out, and enjoy the episode.

What you'll learn

• Where changing your website can have a greater impact on your SEO.
• How frequent changes may confuse Google.
• Why it's necessary to make changes with intent.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-making-frequent-content-changes-to-my-website-hurt-my-seo/

What you'll learn

• The importance of taking action and not ignoring these requests when they come.
• What steps to take to protect your GMB.
• Why awareness of who has access to your GMB is important for maintaining your security.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-to-do-if-someone-is-trying-to-hijack-your-google-my-business-listing/

• Where the social profiles are located in the Knowledge Panel.
• Why your company will benefit by expanding its digital footprint.
• The steps to linking your social profiles to your Knowledge Panel.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-add-social-profiles-to-your-google-knowledge-panel/

If you have questions for us, you can always get in touch at localseotactics.com/questions! We are always looking to help our listeners or clients with their questions, and there's a good chance if you're wondering about something, other folks are too!

Thanks for listening.

What You'll Learn:

• Is there a return on investment for applying consistent, monthly SEO? 

• How can I improve my process for getting GMB reviews?

• Why are metrics important for making informed decisions on your marketing budget?

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-i-need-to-continue-website-seo-gmb-seo-and-gmb-reviews-month-after-month/

What you'll learn

• What Google Stacks actually are
• Why certain tactics can be seen as "spammy"
• How to correctly and effectively use Google stacks to improve your SEO!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-are-google-stacks-for-seo-beer-friday/

As always, you can always go to localseotactics.com/questions and ask us a question for the show. We're here to help. Thank you for checking us out!

What you'll learn

• The value of focused microsites to building you brand and improving your SEO.
• Why it's important to consider your keywords in naming your domain.
• What are "Top-level domains" (TLDs) and are they important for your domain name?

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-it-help-my-seo-if-i-have-keywords-in-my-domain-name/

Thanks for checking us out, and enjoy the show!

What you'll learn

• What is Web 2.0.
• Why it's an important consideration for your SEO strategy.
• How to use Web 2.0 sites to create stable benefits for your website and SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-are-web-2-0-websites-and-how-can-they-help-my-seo/

• Why Google makes these changes.
• How keeping up with SEO best practices can protect you from changes.
• Why these changes are overall good for your business and the industry.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/exploring-the-may-algorithm-update-and-how-it-affects-your-seo/

What you'll learn

• The importance of keeping up with trends in marketing. 
• What you can do to identify your company's identity.
• Why keeping your website updated is great for business.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode-100-from-podcast-listener-to-podcast-contributor-interview-with-sue-ginsburg/

If you have questions, hit us up at localseotactics.com/questions! We're here to help.

Thanks for listening, and enjoy the show!

What You'll Learn

• Why it's important to identify what you want your website to accomplish before anything else.
• What you should look for in a developer's portfolio to see if they're a good fit for you.
• How factoring in your return on investment (ROI) may push you in one direction or another.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/choosing-a-niche-web-designer-or-seo-focused-web-designer-what-is-right-for-you/

In this episode, Jesse talks listener questions with returning guest, Schema expert Terry Samuels! This conversations aims to answer your website schema questions. Questions include whether you should reverse engineer competitor Schema, how to use hashtags in url Schema, and more! This is an excellent opportunity to learn more about an important ranking factor in SEO and to clear up the potential mystery behind this tool! Mr. Samuels will be a recurring guest on the show, so don't think you missed your opportunity to ask questions! Check out our question form at localseotactics.com/schema to leave a question for future episodes!

Thank you for listening, and enjoy the show!

What You'll Learn

• Where to look for "scraping" tools for reverse-engineering Schema from other sites
• What tools to use to find errors in your Schema
• When to remove certain pieces of Schema, and when to leave them in

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/answering-your-website-schema-questions-with-terry-samuels/

Whether it's big or small, if you have a question, we'd love to hear it! Visit us at https://www.localseotactics.com/questions/ to leave us a question!

What you'll learn

• Why getting reviews on any platform (Yelp, Facebook) can help your SEO ranking.
• How using an automated review platform can make your job much easier.
• Why keeping yourself ahead of your competitors with reviews is important!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-stop-getting-reviews-for-my-gmb-after-i-hit-my-target-number/

• What steps to take to improve your SEO, and how BrightLocal can guide those steps.
• How to make sense of BrightLocal reports.
• Why it's important to have actionable information to guide your SEO efforts.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/getting-our-gmb-to-rank-higher-for-our-local-niche-day-45-update/

Do you have questions for the team? Visit us at localseotactics.com/questions and let us know! We're here to help.

Thanks for listening!

What you'll learn

• Why a national campaign may miss a local audience.
• How having a local team in place can increase visibility for your message.
• Why a local SEO focus can benefit even your large business!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-can-local-seo-help-large-companies-who-typically-focus-on-national-branding-campaigns/

Additionally, we're still open for questions for Schema expert Terry Samuels. Whether you're looking for basic information about Schema or advanced tips and tricks, visit us at localseotactics.com/schema to ask your questions!

Thank you for listening!

What you'll learn

• How does the new page experience affect your page and ranking
• Why it's important to pay attention to the new criteria for ranking
• What you can do to prepare for the change

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/breaking-down-the-google-page-experience-update-and-what-it-means-for-your-website/

What you'll learn

• How moving your website to a large-scale server can provide benefits to your website and company.
• What important aspects to keep in mind when migrating your website to a new host.
• Why your website is not one of the places you want to cut corners on your business expenditures.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-i-protect-against-a-resentful-web-host-sabotaging-my-website-when-i-switch-hosting-companies/

Click that play button today for great tips and check us out at localseotactics.com for resources to help your business get found online.

What you'll learn

• How to maintain your website's SEO through a transition.
• What tools are effective in helping you track and maintain your websites structure.
• Why it's important to validate your links after a transition.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-i-ensure-my-current-website-seo-is-transferred-if-i-get-a-new-website/

• Why it's important to check for dead links regularly.
• What tools are available to check for those links.
• How removing dead links can improve your website's search engine ranking!

Thanks for checking us out, and enjoy the show!

What you'll learn

• How to identify broken links.
• What to do to reroute link paths to repair broken links and keep traffic flowing!
• Why dead links can negatively impact your bounce rate and search engine ranking!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/dead-links-how-to-fix-a-broken-link-on-your-website/

On today's Q&A episode, Bob, Jesse, and Sue offer an answer to the question "What is EAT?" They examine how to use EAT for SEO, and ways that you can gain expertise, authority, and trustworthiness for your business so you can climb up the rankings!

We are always looking for questions! Visit us at localseotactics.com and leave us your question through our contact form, through email, or even a voice mail. If you leave a voice mail we use on the show, we'll send you a free Intrycks t-shirt! Thanks for checking us out!

What you'll learn

• What EAT is and what it's important to your rankings.
• How to gain EAT to improve your rankings.
• Where to begin developing EAT online to help your website.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-eat-and-how-does-it-impact-your-website-seo/

What you'll learn

• How to use gauge success of your SEO in generating leads for your business.
• How to read the data you're given by various tools to find your niche in your market.
• What tools to use to effectively measure your SEO gains.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-gauge-real-world-success-and-roi-for-your-seo-efforts/

As always, if you have questions for us, let us know! If you leave us a voice mail question you could win an Intrycks t-shirt if we use that question on the show!

Thank you for listening, and enjoy the program.

What you'll learn

- How to repurpose content for Google My Business use and beyond.

- Why it is important to alter your content just a little bit to avoid duplicate content penalties.

- The advantages of keeping a content schedule to create consistency and improve efficiency.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/

Listen today! And thank you for checking us out.

What you'll learn

• What are the advantages of having a strong web presence?
• How to treat your website as a sales tool rather than an online brochure.
• Why you should care about your web presence, even if you more traditionally generate business through word of mouth or other means.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/treat-your-website-like-its-part-of-your-sales-team/

Also, we're looking for listener feedback on our upcoming SEO courses. Visit us at localseotactics.com/courses to take an extremely brief survey regarding what sort of courses you would be interested in, and also take advantage of the opportunity to sign up to be a beta student for our courses! Take part in shaping these learning tools, and take advantage of learning more for yourself to help your business thrive.

Check out this episode today! Thanks for listening.

What you'll learn

• The importance of taking notice when an algorithm update happens!
• Using PageOptimizer Pro to get an idea of how the landscape looks after an algorithm update.
• How long after an algorithm update do you want to wait before reacting to changes?

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-should-you-do-when-google-releases-major-algorithm-update/

What you'll learn

• GMB uses standard geographic measurements (county, state, city) to allow you to define your service area.
• How you list your service areas does not necessarily affect your SEO.
• Be truly representational of your service area. Don't expand your zone beyond where you serve!
• Pick bigger cities to define your boundary to help your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/service-area-gmb-listings-does-it-matter-which-order-you-list-your-service-areas/

Also, we want to invite you to participate as a student in the beta version of our online courses! You benefit with free access to our courses and the ability to help shape and improve these courses for future users. 

Check this episode out today for great tips and more!

What you'll learn

• How to turn your alerts on for your Google My Business page.
• What sort of information you can access in your GMB alerts.
• The advantages of using Google's personalized insights.
• The value of experimenting with these free reports to find data that's right for you!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/turn-on-your-google-my-business-email-notifications/

We are also looking for your questions! Use the contact form to send us a message or leave us a voice mail with a question you think could help your business to have answered. If we use your voice mail question on the show, you are eligible for a free Intrycks shirt! A snazzy incentive. 

What you'll learn:

• How to identify which metrics are right for your business.
• The crucial difference between vanity metrics and useful metrics.
• The importance of setting a metrics baseline

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/which-marketing-metrics-are-the-right-ones-to-track-for-your-business/

We are also asking our viewers and listeners to let us know if they have any Schema questions for expert Terry Samuels. Mr. Samuels appeared on a recent episode to discuss Schema, and will be returning in the near future to address listener questions and help you better understand schema and how to use it! So be sure to submit your questions to make the most of this opportunity. Download and listen today to learn more!

What you'll learn

• Website security is a ranking factor for your website.
• Identifying insecure elements of your page is a breeze if you know how to look.
• We can help you find those elements and fix them with a few simple tricks.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-insecure-content-and-how-to-find-insecure-content-on-your-web-pages/

• The importance of doing research of your own business in developing effective schema.
• How schema helps Google understand how to categorize your business and where to rank you.
• How to identify your services to create page-specific schema that is efficient and useful.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-2/

What you'll learn

• What schema is.
• How utilizing schema can help you to build and maintain a clean website that will rank highly on search engines.
• How schema can help you to avoid website clutter and keyword stuffing.
• The importance of maintaining a tight, clean schema.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-1/

• The importance of a mobile-friendly version of your business website.
• Mobile optimization is more important to certain fields that may be accessed more often by phone than computer.
• What to look for in creating a clean, accessible mobile website.
• How you can participate in testing our new online SEO courses.
• ...and more!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/checking-your-website-on-mobile-devices-for-optimal-performance-and-conversions/

• The importance of your GMB to being found online.
• How the click of a button on your GMB can make a powerful addition to your online presence.
• How even if you already have a website, your GMB website can make a difference.
   

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/

• You'll learn what bounce rate is, and how it affects your business.
• How to use Google Analytics to see your website performance and address problem areas
• The importance of open lines of communication and a strong call to action in converting clicks to customers.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/find-and-fix-high-bounce-rate-landing-pages-using-google-analytics/

What you'll learn: 

• Google My Business has been quite picky lately, so we give advice on pacing yourself so your listing isn't taken down.
• While hope is on the horizon for COVID, many business changes under COVID are likely here to stay.
• Local SEO Tactics offers a number of resources your business can take advantage of to grow and improve your google ranking!