Main Street ROI

5 Signs Your Website Needs a Redesign

Pete Kennedy — Wed, 12 Aug 2026 22:52:03 +0000

Your website is often the first impression potential customers have of your business. If it's not pulling its weight, you could be losing leads without even knowing it. Here are five signs your website needs a refresh. 1. It’s Not Responsive By responsive, we don’t just mean mobile-friendly. We mean mobile first. Because more people [...]

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Importance of Digital Marketing: 5 Reasons to Increase Your Digital Marketing Budget

Phil Frost — Wed, 12 Aug 2026 19:10:52 +0000

When it comes to marketing your business, there are numerous reasons to move your efforts to the Internet. Among these reasons are higher return on investment (ROI), beating your competition, tracking your efforts more closely, prioritizing your ideal audience, and converting prospects to buyers more easily. Regardless of your niche, you will benefit from moving [...]

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What’s the Role of Marketing Agencies in an AI-Powered World?

Pete Kennedy — Wed, 12 Aug 2026 17:58:00 +0000

Why You Still Need Smart Humans, Even as Meta and Google Roll Out New AI Tools AI is moving fast. You’ve probably seen the headlines. Meta and Google are racing to automate more and more of your marketing. For example, Meta has rolled out AI-powered ad tools that fully automate everything from ad copy to [...]

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The 16-Minute SEO Audit

Phil Frost — Tue, 11 Aug 2026 20:09:00 +0000

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google. It's simply impossible to remember every little detail if you try to wing [...]

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10-Minute SEO Test: How To Determine If Your Competitors Are Investing In SEO

Phil Frost — Mon, 10 Aug 2026 12:19:00 +0000

Have you ever wondered if your competitors are investing in SEO? If you knew they were and you're not, then you may need to start in order to compete long-term. Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper hand. [...]

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Use Search Intent to Guide Your SEO Strategy

Phil Frost — Sun, 09 Aug 2026 10:06:00 +0000

Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword? You can't do any worse than that, right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]

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Google SEO vs. ChatGPT: How Search Is Changing (and What You Can Do About It)

Pete Kennedy — Mon, 27 Jul 2026 15:37:00 +0000

With AI tools like ChatGPT on the rise, many business owners are asking: are the rules of SEO changing? Does content still matter? Do backlinks still matter? And will everything we've learned about SEO over the past 20 years suddenly go out the window? The short answer: yes, content and links still matter, but it's [...]

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The Right Role Framework: What’s Social Media’s Role in Your Marketing?

Pete Kennedy — Mon, 20 Jul 2026 18:36:00 +0000

If you asked ten small business owners whether social media is working for them, at least eight would say some version of the same thing: "We're posting, but we have no idea if it's doing anything." We've heard that answer more times than we can count. And after 15 years of helping small businesses with [...]

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Copywriting Checklist: 7 Simple Steps to Dominate Your Niche

Pete Kennedy — Fri, 17 Jul 2026 10:38:00 +0000

In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so [...]

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Why Many Businesses LOSE Money with Google Ads

Phil Frost — Fri, 03 Jul 2026 00:34:00 +0000

Google Ads search advertising can be one of the best investments for your business for two very good reasons: Highly targeted. Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time they're looking to buy. Low risk. [...]

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