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	<title type="text">Managing Greatness</title>
	<subtitle type="text">Great, affordable websites</subtitle>

	<updated>2016-05-25T10:13:56Z</updated>

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	<entry>
		<author>
			<name>Gil</name>
					</author>

		<title type="html"><![CDATA[Errors Publishing Facebook Instant Articles with Video]]></title>
		<link rel="alternate" type="text/html" href="http://managinggreatness.com/2016/05/25/facebook-instant-articles-vimeo/" />

		<id>http://managinggreatness.com/?p=4386</id>
		<updated>2016-05-25T10:13:56Z</updated>
		<published>2016-05-25T10:13:56Z</published>
		<category scheme="http://managinggreatness.com" term="wordpress" /><category scheme="http://managinggreatness.com" term="Instant Articles" /><category scheme="http://managinggreatness.com" term="WordPress" />
		<summary type="html"><![CDATA[<p>I got a chance to do some programming again, and ran into some problems that others experienced too. I hope this helps the next person: Problem: Instant Articles for WP plugin often gives one or more of the following errors when a post has videos: HTML Embeds Require Valid Width: For embeds with no inner HTML between &#60;iframe&#62;&#60;/iframe&#62; tags, [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://managinggreatness.com/2016/05/25/facebook-instant-articles-vimeo/">Errors Publishing Facebook Instant Articles with Video</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
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					<content type="html" xml:base="http://managinggreatness.com/2016/05/25/facebook-instant-articles-vimeo/"><![CDATA[<p>I got a chance to do some programming again, and ran into some problems that others experienced too. I hope this helps the next person:</p>
<p><strong>Problem:</strong></p>
<p>Instant Articles for WP plugin often gives one or more of the following errors when a post has videos:</p>
<ul>
<li><code> HTML Embeds Require Valid Width: For embeds with no inner HTML between &lt;iframe&gt;&lt;/iframe&gt; tags, we recommend specifying both width and height on the &lt;iframe&gt; element. Learn more in Interactive under Format Reference in the Instant Article documentation.</code></li>
<li><code>HTML Embeds Require Valid Height: For embeds with no inner HTML between &lt;iframe&gt;&lt;/iframe&gt; tags, we recommend specifying both width and height on the &lt;iframe&gt; element. Learn more in Interactive under Format Reference in the Instant Article documentation.</code></li>
<li><code>No rules defined for &lt;iframe class="youtube-player"&gt; in the context of Paragraph</code></li>
<li><code>Webview with op-social class without any supported embed type: When using op-social class on a webview, it must have a supported embed inside it e.g. Instagram, Twitter, Facebook, Youtube, etc. We didn't find any here.</code></li>
</ul>
<p><strong>What to do</strong>:</p>
<p>In the Facebook Instant Articles settings, check the Custom Transformer Rules box:</p>
<p><img class="aligncenter wp-image-4389 size-full" src="http://managinggreatness.com/wp-content/uploads/2016/05/Transformer-Rules-1.png" width="683" height="373" srcset="http://managinggreatness.com/wp-content/uploads/2016/05/Transformer-Rules-1.png 683w, http://managinggreatness.com/wp-content/uploads/2016/05/Transformer-Rules-1-300x164.png 300w, http://managinggreatness.com/wp-content/uploads/2016/05/Transformer-Rules-1-200x109.png 200w, http://managinggreatness.com/wp-content/uploads/2016/05/Transformer-Rules-1-670x366.png 670w, http://managinggreatness.com/wp-content/uploads/2016/05/Transformer-Rules-1-158x86.png 158w" sizes="(max-width: 683px) 100vw, 683px" /></p>
<p>Replace what&#8217;s in the text box with the following:</p><pre class="crayon-plain-tag">{
    &quot;rules&quot;:
    [{
        &quot;class&quot;: &quot;SocialEmbedRule&quot;,
        &quot;selector&quot; : &quot;//p[iframe]&quot;,
        &quot;properties&quot; : {
            &quot;socialembed.url&quot; : {
                &quot;type&quot; : &quot;string&quot;,
                &quot;selector&quot; : &quot;iframe&quot;,
                &quot;attribute&quot;: &quot;src&quot;
            },
            &quot;socialembed.height&quot; : {
                &quot;type&quot; : &quot;int&quot;,
                &quot;selector&quot; : &quot;iframe&quot;,
                &quot;attribute&quot;: &quot;height&quot;
            },
            &quot;socialembed.width&quot; : {
                &quot;type&quot; : &quot;int&quot;,
                &quot;selector&quot; : &quot;iframe&quot;,
                &quot;attribute&quot;: &quot;width&quot;
            },
            &quot;socialembed.iframe&quot; : {
                &quot;type&quot; : &quot;children&quot;,
                &quot;selector&quot; : &quot;iframe&quot;
            },
            &quot;socialembed.caption&quot; : {
                &quot;type&quot; : &quot;element&quot;,
                &quot;selector&quot; : &quot;figcaption&quot;
            }
        }
	}]
}</pre><p>If your video is from YouTube or Facebook, that&#8217;s probably enough. If it&#8217;s Vimeo or another provider you&#8217;ll probably get the &#8220;Webview with op-social class without any supported embed type&#8221; error.</p>
<p>I cheated on this. I edited the SocialEmbed.php file. It&#8217;s in plugins/fb-instant-articles/vendor/facebook/facebook-instant-articles-sdk-php/src/Facebook/InstantArticles/Elements.</p>
<p>I changed</p><pre class="crayon-plain-tag">$figure-&gt;setAttribute('class', 'op-social');</pre><p>to</p><pre class="crayon-plain-tag">$figure-&gt;setAttribute('class', 'op-interactive');</pre><p>This isn&#8217;t a great solution, but when you&#8217;re charging by the hour, sometimes the quick kludge is the best way to serve your customers. Note that if you update the plugin, and Facebook and the plugin authors didn&#8217;t solve the underlying problem, you&#8217;ll need to repeat the kludge.</p>
<p>Also, if you sometimes do have items that are from a supported social provider (for example Facebook videos, YouTube or Instagram) you&#8217;ll need some conditional code.</p>
<p><strong>Background:</strong><br />
The Facebook Instant Articles for WordPress plugin works great for most things, but as of this writing Facebook and the plugin are out of sync regarding some embedded videos.</p>
<p>It seems that after the plugin was first released, Facebook started rejecting feeds where an iframe did not include height and width. The plugin does not supply height and width for Social or Interactive Embeds.</p>
<p>Fortunately this is an easy fix for Social Embeds, simply copying the correct Social Embed rule, adding height and width to it, and setting it as a Custom Transformer rule.</p>
<p>The reason</p><pre class="crayon-plain-tag">&quot;selector&quot; : &quot;//p[iframe]&quot;,</pre><p>is the correct selector is that WordPress adds paragraph tags that exist in the code even though you didn&#8217;t type them and you don&#8217;t see them in the editor.</p>
<p>Since non-supported formats like Vimeo use need op-interactive instead of op-social, the obvious solution would have been to do the same thing, but with the first line as</p><pre class="crayon-plain-tag">&quot;class&quot;: &quot;InterativeRule&quot;,</pre><p>instead of</p><pre class="crayon-plain-tag">&quot;class&quot;: &quot;SocialEmbedRule&quot;,</pre><p>These rules trigger the execution of Transformer/InteractiveRule.php and Elements/Interactive.php (or Transformer/SocialEmbedRule.php and Elements/SocialEmbed.php). The former sets op-interactive and the latter sets op-social.</p>
<p>However while SocialEmbed.php treats width the same way it treats height, Interactive.php does not.</p>
<p>The height code is the same in both, and is what you&#8217;d expect:</p><pre class="crayon-plain-tag">public function withHeight($height)
    {
        Type::enforce($height, Type::INTEGER);
        $this-&gt;height = $height;

        return $this;
    }</pre><p>The width code is not. In Interactive.php, it&#8217;s</p><pre class="crayon-plain-tag">public function withWidth($width)
    {
        Type::enforceWithin(
            $width,
            [
                Interactive::NO_MARGIN,
                Interactive::COLUMN_WIDTH
            ]
        );
        $this-&gt;width = $width;

        return $this;
    }</pre><p>Instead of writing the width, the Interactive Rule tells Facebook to calculate it from other settings. Which is a great idea, but it&#8217;s not what Facebook is currently expecting.</p>
<p>Therefore I wrote the Custom Rule to use the SocialEmbedRule. I then modified SocialEmbed.php to write op-interactive instead of op-social.</p>
<p>If the underlying problem isn&#8217;t fixed in the next update, I&#8217;ll have to modify the file again.</p>
<p>Are you encountering similar issues? Let me know!</p>
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<p>The post <a rel="nofollow" href="http://managinggreatness.com/2016/05/25/facebook-instant-articles-vimeo/">Errors Publishing Facebook Instant Articles with Video</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
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			</entry>
		<entry>
		<author>
			<name>Gil</name>
					</author>

		<title type="html"><![CDATA[Best of SMX Israel 2015]]></title>
		<link rel="alternate" type="text/html" href="http://managinggreatness.com/2015/11/02/best-of-smx-israel-2015/" />

		<id>http://managinggreatness.com/?p=4357</id>
		<updated>2015-11-18T09:51:36Z</updated>
		<published>2015-11-02T10:10:00Z</published>
		<category scheme="http://managinggreatness.com" term="Best of" /><category scheme="http://managinggreatness.com" term="conferences" /><category scheme="http://managinggreatness.com" term="SEO" /><category scheme="http://managinggreatness.com" term="SMX" /><category scheme="http://managinggreatness.com" term="SMX Israel" />
		<summary type="html"><![CDATA[<p><img width="256" height="132" src="http://managinggreatness.com/wp-content/uploads/2015/11/Best_of_SMX_Israel.png" class="attachment-full size-full wp-post-image" alt="" srcset="http://managinggreatness.com/wp-content/uploads/2015/11/Best_of_SMX_Israel.png 256w, http://managinggreatness.com/wp-content/uploads/2015/11/Best_of_SMX_Israel-200x103.png 200w, http://managinggreatness.com/wp-content/uploads/2015/11/Best_of_SMX_Israel-158x81.png 158w" sizes="(max-width: 256px) 100vw, 256px" /></p>
<p>If you steal from one author it&#8217;s plagiarism; if you steal from many it&#8217;s research. ~ David Wiseman (@daw1975). Here&#8217;s a well-researched Best of SMX thanks largely to Rachel Slovin (@rachslov), @CharlieKalech, @SaraBCole, Ari Roth (@ARoth26), @JakeMaslow, Nadine Wildmann (@meeplecom), @ShlomoWiesen, Ben Heligman (@BHeligman), @YairHyman, Eli Feldblum (@Feldbum), @OneTiredEma &#38; Ephraim Gopin (@fundraisinisfun). Gary Illyes (from [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://managinggreatness.com/2015/11/02/best-of-smx-israel-2015/">Best of SMX Israel 2015</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
]]></summary>

					<content type="html" xml:base="http://managinggreatness.com/2015/11/02/best-of-smx-israel-2015/"><![CDATA[<p><img width="256" height="132" src="http://managinggreatness.com/wp-content/uploads/2015/11/Best_of_SMX_Israel.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="http://managinggreatness.com/wp-content/uploads/2015/11/Best_of_SMX_Israel.png 256w, http://managinggreatness.com/wp-content/uploads/2015/11/Best_of_SMX_Israel-200x103.png 200w, http://managinggreatness.com/wp-content/uploads/2015/11/Best_of_SMX_Israel-158x81.png 158w" sizes="(max-width: 256px) 100vw, 256px" /></p><p><em>If you steal from one author it&#8217;s plagiarism; if you steal from many it&#8217;s research.</em> ~ David Wiseman (@daw1975).</p>
<p class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Here&#8217;s a well-researched <strong>Best of SMX</strong> thanks largely to Rachel Slovin (@rachslov), @CharlieKalech, @SaraBCole, Ari Roth (@ARoth26), @JakeMaslow, Nadine Wildmann (@meeplecom), @ShlomoWiesen, Ben Heligman (@BHeligman), @YairHyman, Eli Feldblum (@Feldbum), @OneTiredEma &amp; Ephraim Gopin (@fundraisinisfun).</p>
<p class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0"><strong>Gary Illyes</strong> (from Google):</p>
<ul>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Speed is not just site speed but answering queries quickly. Use bubbles, pull quotes, etc. Gen Y decides what to do in 8 secs Gen Z only 2.8 seconds &#8211; enough to read 140 characters.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Google Analytics &amp; Paid Search data are not used for ranking.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Don&#8217;t ask how many visitors did I have; ask how many visitors did I help.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Google Now is Google&#8217;s idea of a personal assistant. (Or, as Eli Feldblum put it, Google wants to be like Her, but slightly less creepy).</li>
</ul>
<p class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">From <em>@JakeMaslow</em>: Gary Illyes discussing Maslow&#8217;s hierarchy of needs. Used to be our family secret.</p>
<p class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0"><strong>Sam Michelson</strong> on Branding<strong>:</strong></p>
<ul>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Being a nobody online doesn&#8217;t work like it used to. Google favors brands. Study competition to how they spread the brand message.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">SEO isn&#8217;t a strategy. Its a bunch of tactics. Your strategy should be Build A Brand.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Getting 10,000 YouTube views from Fiverr is a great way to get your videos removed.</li>
</ul>
<p class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0"><strong>Shlomo Wiesen</strong> on Link Building<strong>:</strong></p>
<ul>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Best way to get content to succeed is get buy in early from experts for potential shares</li>
</ul>
<p class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0"><strong>Aaron Zakowski</strong> on Facebook Ads:</p>
<ul>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Don&#8217;t sell to cold leads with Facebook Ads. Warm them up by promoting content. Then sell with Retargeting.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Rotate your ads frequently &#8211; they get stale more quickly on Facebook. Keep an eye on frequency, relevance score, and negative feedback &amp; comments.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Right Column Ads are very effective on FB. Bring lots of leads at low price.</li>
<li class="stream-item-header">Facebook is smarter than we are. Create a lookalike audience based on your FB conversion pixel</li>
<li class="stream-item-header">Trust Facebook: use optimized CPM bidding w/ lookalike audience of over 500,000 people to optimize conversions.</li>
<li class="stream-item-header">Ignore vanity metrics. Focus on conversions, checkouts, new sign ups.</li>
<li class="stream-item-header">Free ebook: <a href="http://zammodigital.com/ebook">The startup&#8217;s marketer&#8217;s guide to Facebook ads </a></li>
</ul>
<p class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0"><strong>Roy Povarchik </strong>on leveraging communites<strong>:</strong></p>
<ul>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Partner with other brands for cross-content promotion. Need clear guidelines to avoid spam.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Leverage existing communities by introducing yourself, and not posting your content for weeks.  First introduce yourself, engage w/ everyone, start 1-on-1 conversations &amp; help others. Don&#8217;t spam.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0"><strong>Q</strong>: What do I do if my clients want to post on Google+?</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0"><strong>A</strong>: Just do it, no one will know!</li>
</ul>
<p class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0"><strong>Bob Rosenschein</strong> on Future of Search:</p>
<ul>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Google is rethinking everything around machine learning.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">We think we&#8217;re speaking to our phones, but we&#8217;re speaking to the cloud!</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Search is going interactive, vocal, direct.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Google is anticipating our next steps.</li>
</ul>
<p><strong>Eli Feldblum</strong> on eCommerce:</p>
<ul>
<li>People don&#8217;t search for &#8220;between $x and $y.&#8221; They search for colors, or for &#8220;under $x.&#8221; Structure your site accordingly.</li>
<li>Most eCommerce sites need more content on their pages.</li>
<li>Reoptimize old posts that are getting traffic.</li>
</ul>
<p class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">And for comic relief, <strong>David Wiseman</strong>:</p>
<ul>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Great to live in an era of so much innovation. Had you lived thousands of years ago, all you would have had is the wheel.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">When Moses was up on Mt Sinai, Children of Israel got worried as he didn&#8217;t tweet, or post to FB for 40 days.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">If you don&#8217;t think Mark Zuckerberg is reading your private information on Facebook, you have to make it more interesting.</li>
<li class="TweetTextSize js-tweet-text tweet-text" lang="en" data-aria-label-part="0">Don&#8217;t Be Evil now appears to be one of the most ironic things ever said.</li>
</ul>
<div class="stream-item-header"><strong>Best write ups:</strong></div>
<ul>
<li class="stream-item-header"><strong>Noam Fixler</strong> with <a href="http://www.bluethreadmarketing.com/ultimate-wrap-up-of-smxisrael/">good one line takeaways from most of the speakers</a></li>
<li class="stream-item-header"><strong>Kerstin Reichert</strong> with <a href="http://www.kerstinreichert.com/events/smx-israel-2015/">good reviews of some of the sessions</a></li>
</ul>
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<p>The post <a rel="nofollow" href="http://managinggreatness.com/2015/11/02/best-of-smx-israel-2015/">Best of SMX Israel 2015</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
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			</entry>
		<entry>
		<author>
			<name>Rena</name>
					</author>

		<title type="html"><![CDATA[Creating a WordPress Theme from &#8220;Scratch&#8221;]]></title>
		<link rel="alternate" type="text/html" href="http://managinggreatness.com/2015/07/15/creating-a-wordpress-theme-from-scratch/" />

		<id>http://managinggreatness.com/?p=3137</id>
		<updated>2015-07-15T13:13:47Z</updated>
		<published>2015-07-15T13:13:47Z</published>
		<category scheme="http://managinggreatness.com" term="Website Design" /><category scheme="http://managinggreatness.com" term="wordpress" />
		<summary type="html"><![CDATA[<p><img width="765" height="237" src="http://managinggreatness.com/wp-content/uploads/2015/07/tools.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="http://managinggreatness.com/wp-content/uploads/2015/07/tools.png 765w, http://managinggreatness.com/wp-content/uploads/2015/07/tools-300x93.png 300w, http://managinggreatness.com/wp-content/uploads/2015/07/tools-200x62.png 200w, http://managinggreatness.com/wp-content/uploads/2015/07/tools-670x208.png 670w, http://managinggreatness.com/wp-content/uploads/2015/07/tools-158x49.png 158w" sizes="(max-width: 765px) 100vw, 765px" /></p>
<p>I love working with WordPress. It&#8217;s one of the easiest platforms for creating amazing websites. The more that I work with WordPress, the more I have to thank the wonderful WordPress community for making it so easy develop for the platform. WordPress is already an incredibly strong platform. Out of the box, it a strong [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://managinggreatness.com/2015/07/15/creating-a-wordpress-theme-from-scratch/">Creating a WordPress Theme from &#8220;Scratch&#8221;</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
]]></summary>

					<content type="html" xml:base="http://managinggreatness.com/2015/07/15/creating-a-wordpress-theme-from-scratch/"><![CDATA[<p><img width="765" height="237" src="http://managinggreatness.com/wp-content/uploads/2015/07/tools.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="http://managinggreatness.com/wp-content/uploads/2015/07/tools.png 765w, http://managinggreatness.com/wp-content/uploads/2015/07/tools-300x93.png 300w, http://managinggreatness.com/wp-content/uploads/2015/07/tools-200x62.png 200w, http://managinggreatness.com/wp-content/uploads/2015/07/tools-670x208.png 670w, http://managinggreatness.com/wp-content/uploads/2015/07/tools-158x49.png 158w" sizes="(max-width: 765px) 100vw, 765px" /></p><p>I love working with WordPress. It&#8217;s one of the easiest platforms for creating amazing websites. The more that I work with WordPress, the more I have to thank the wonderful WordPress community for making it so easy develop for the platform.</p>
<p>WordPress is already an incredibly strong platform. Out of the box, it a strong platform for development. When creating a site, I sometimes opt to use free or paid themes, and just make slight modifications. As long as there aren&#8217;t too many modifications, it can cut down development time significantly.</p>
<p>For me, it&#8217;s a lot more fun to design a theme from scratch. It&#8217;s weird to say scratch, because I don&#8217;t really mean that I actually start coding from line 1. It&#8217;s not that I couldn&#8217;t, it&#8217;s just that there are no real reasons to. There are a lot of powerful frameworks out there that let you focus on design and functionality, and take the nitty gritty parts out. When going about creating a site like this, here are the tools I use that allow me to create one of a kind sites for my clients. Oh, did I mention that all of these tools are free?</p>
<h2>My favorite tools:</h2>
<h3><a href="http://underscores.me/">Underscores.me</a></h3>
<p>Underscores.me is a raw theme generator. Like they say on their site, it is meant to hacked. This gives you all the core files you need to start the job correctly. If you install it and turn it on before you start to do your modifications, it will work, but it will look really ugly. That&#8217;s OK, that&#8217;s why we get paid the big bucks &#8211; to take what it gives and make it pretty and functional.</p>
<h3><a href="http://getbootstrap.com/">Bootstrap</a></h3>
<p>Almost all new sites out there these days seem to be developed using Bootstrap. Bootstrap is a framework that is built to make your site work perfectly on all devices. It uses a 12 column based system. It may seem a bit strange at first, but once you get into it, it&#8217;s a breeze to work with. To get the functionality, just pop in css and js files into your theme.</p>
<h3><a href="http://bootswatch.com/">Bootswatch</a></h3>
<p>Was Bootstrap not enough for you? You need to make too many modifications to make the theme of your dream? Well, Bootswatch is out there to give you more, out of the box, looks and feels. Bootswatch provides lots of different css files to make your theme look closer to what you are looking for. You can get closer to your dream theme without doing much work.</p>
<h3><a href="http://fortawesome.github.io/Font-Awesome/">Font Awesome</a></h3>
<p>Font Awesome is a vector library of incredibly useful icons that you can use with css. They really have every icon imaginable. They currently have 519 different icons. The awesome part if that they are completely scalable. You can set the site the same way that you would for any other font, and they always look beautiful.</p>
<h3><a href="http://generatewp.com/">GenerateWP</a></h3>
<p>Need to create your own content type, and want to do it quickly. Want to write a shortcode, and want someone else to give you the framework so that you can focus on functionality? GenerateWP does it for you. You still need to write the code to make it do what you want it to do, but the tedious part of making sure that you include everything in the declarations is taken care of for you.</p>
<h3><a href="https://reduxframework.com/">Redux</a></h3>
<p>Want to give your end user the ability to modify the theme themselves? Redux framework helps you build an options screen that gives the client the ability to make their own changes. If you want to sell your theme, this is a great way to allow people to make easy modifications.</p>
<h3><a href="http://www.advancedcustomfields.com/">Advanced Custom Fields</a></h3>
<p>This is the only actual WordPress plugin in the bunch. Custom fields are a very powerful way to add functionality to post types. What I really like about it is that it gives the user a beautiful way to add content. When I create a site, I believe that usability is of the utmost importance. That means for both the user that is coming to the site to use it and for the person who is entering the content on the backend. Once set up, Advance Custom Fields gives the backend user a wonderful interface that is easy to use.</p>
<h2>Conclusion</h2>
<p>Creating a robust site that is fully customizable to your needs doesn&#8217;t have to be a huge headache. Scratch doesn&#8217;t have to really mean scratch. You can get up and running quickly and easily and still create something unique that satisfies your clients needs with out any overhead that can come with bought themes.</p>
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<p>The post <a rel="nofollow" href="http://managinggreatness.com/2015/07/15/creating-a-wordpress-theme-from-scratch/">Creating a WordPress Theme from &#8220;Scratch&#8221;</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
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			</entry>
		<entry>
		<author>
			<name>Gil</name>
					</author>

		<title type="html"><![CDATA[Top 15 Video Marketing Tips from Social Media Day Jerusalem]]></title>
		<link rel="alternate" type="text/html" href="http://managinggreatness.com/2015/07/06/top-15-video-marketing-tips-from-social-media-day-jerusalem/" />

		<id>http://managinggreatness.com/?p=3127</id>
		<updated>2015-07-06T12:19:56Z</updated>
		<published>2015-07-06T12:08:35Z</published>
		<category scheme="http://managinggreatness.com" term="conferences" /><category scheme="http://managinggreatness.com" term="video marketing" />
		<summary type="html"><![CDATA[<p><img width="960" height="524" src="http://managinggreatness.com/wp-content/uploads/2015/07/Sarah_Glide_Social_Media_Day1.jpg" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="http://managinggreatness.com/wp-content/uploads/2015/07/Sarah_Glide_Social_Media_Day1.jpg 960w, http://managinggreatness.com/wp-content/uploads/2015/07/Sarah_Glide_Social_Media_Day1-300x164.jpg 300w, http://managinggreatness.com/wp-content/uploads/2015/07/Sarah_Glide_Social_Media_Day1-200x109.jpg 200w, http://managinggreatness.com/wp-content/uploads/2015/07/Sarah_Glide_Social_Media_Day1-670x366.jpg 670w, http://managinggreatness.com/wp-content/uploads/2015/07/Sarah_Glide_Social_Media_Day1-158x86.jpg 158w" sizes="(max-width: 960px) 100vw, 960px" /></p>
<p>Great video marketing lessons from Mashable Social Media Day in Jerusalem last week. Here were the best: People want to feel connected. Personal video makes people feel less isolated. People want to see people like themselves. Create content that is personal. Video can inform and entertain like no other medium. It&#8217;s more about engagement than [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://managinggreatness.com/2015/07/06/top-15-video-marketing-tips-from-social-media-day-jerusalem/">Top 15 Video Marketing Tips from Social Media Day Jerusalem</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
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					<content type="html" xml:base="http://managinggreatness.com/2015/07/06/top-15-video-marketing-tips-from-social-media-day-jerusalem/"><![CDATA[<p><img width="960" height="524" src="http://managinggreatness.com/wp-content/uploads/2015/07/Sarah_Glide_Social_Media_Day1.jpg" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="http://managinggreatness.com/wp-content/uploads/2015/07/Sarah_Glide_Social_Media_Day1.jpg 960w, http://managinggreatness.com/wp-content/uploads/2015/07/Sarah_Glide_Social_Media_Day1-300x164.jpg 300w, http://managinggreatness.com/wp-content/uploads/2015/07/Sarah_Glide_Social_Media_Day1-200x109.jpg 200w, http://managinggreatness.com/wp-content/uploads/2015/07/Sarah_Glide_Social_Media_Day1-670x366.jpg 670w, http://managinggreatness.com/wp-content/uploads/2015/07/Sarah_Glide_Social_Media_Day1-158x86.jpg 158w" sizes="(max-width: 960px) 100vw, 960px" /></p><p>Great video marketing lessons from Mashable Social Media Day in Jerusalem last week. Here were the best:</p>
<ol>
<li>People want to feel connected. Personal video makes people feel less isolated. People want to see people like themselves. Create content that is personal.</li>
<li>Video can inform and entertain like no other medium. It&#8217;s more about engagement than about spreading a message. Bring your audience in.</li>
<li>There are an infinite stories that you can tell about your product. Who&#8217;s using your product and how are they using it?</li>
<li>Remember that Facebook users are mostly on mobile! See it through the mobile user&#8217;s eyes.</li>
<li>Twitter and Instagram allow you to post 15 seconds of videos.</li>
<li>You don&#8217;t need crew and production company. We all have a HD camera in our pockets.</li>
<li>Boosting doesn&#8217;t help much with videos. If it&#8217;s a good video you don&#8217;t need to boost it, and if it&#8217;s bad, boosting won&#8217;t help.</li>
<li>Promoting video means nothing unless there&#8217;s a Call To Action! Gotta get them to a landing page. Put your call to action at the beginning of your video, not at the end, to make sure you&#8217;re capturing people who drop out.</li>
<li>Must engage within first 5 seconds. No intro, animation … cut to the chase.</li>
<li>Do NOT get creative in terms of your title or description on YouTube &#8211; make it findable/searchable.</li>
<li>Would I share this with my friends if I saw this? If not, don&#8217;t make it.</li>
<li>You used to be able to buy fake views on Fiverr. Don&#8217;t do that anymore.</li>
<li>Video advertising: You can choose which YouTube video you want your ad to play before. Sign up for Adwords video account. You can get $100 coupon for when you spend $25.</li>
<li>Facebook will show more of your content if people share the content you post. So part of your strategy should include sharing other people&#8217;s viral videos.</li>
<li>Take a video of a day in your life. Put it up. Tag some of your friends. I&#8217;m sure people will love to see it. (I suspect this works better for some people than for others).</li>
</ol>
<p>Bonus tips: You can find solutions on YouTube how to hack and make professional looking videos! We are a DIY generation, we can learn anything on YouTube. Video editing is just chopping something up, putting the bits in order, adding music, an intro &amp; an outro. That&#8217;s it.</p>
<p>These tips are from</p>
<ul>
<li>Sarah Snow @SarahGlide</li>
<li>Akiva Ben Ezra @akivadbenezra</li>
<li>Shara Shetrit @SocialShara</li>
<li>Mordecai Holtz @mordecaiholtz</li>
</ul>
<p>Thanks to</p>
<ul>
<li>Hillary Faverman @HillaryFave</li>
<li>Daniel Cohen (@danielcohen82)</li>
</ul>
<p>for their great Tweets.</p>
<p>Thanks to <a href="https://www.facebook.com/trjstreets">Real Streets Jerusalem</a> for the picture.</p>
<p>And thanks to Hadassah Levy (@Hadassah_Levy) for putting this all together!</p>
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<p>The post <a rel="nofollow" href="http://managinggreatness.com/2015/07/06/top-15-video-marketing-tips-from-social-media-day-jerusalem/">Top 15 Video Marketing Tips from Social Media Day Jerusalem</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
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			</entry>
		<entry>
		<author>
			<name>Rena</name>
					</author>

		<title type="html"><![CDATA[Temech: Lessons from Jerusalem&#8217;s Religious Women&#8217;s Entrepreneur Conference]]></title>
		<link rel="alternate" type="text/html" href="http://managinggreatness.com/2015/06/16/temech/" />

		<id>http://managinggreatness.com/?p=3116</id>
		<updated>2015-06-16T05:09:07Z</updated>
		<published>2015-06-16T05:09:07Z</published>
		<category scheme="http://managinggreatness.com" term="conferences" /><category scheme="http://managinggreatness.com" term="entrepreneurship" />
		<summary type="html"><![CDATA[<p><img width="520" height="65" src="http://managinggreatness.com/wp-content/uploads/2015/06/temech-logo.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="http://managinggreatness.com/wp-content/uploads/2015/06/temech-logo.png 520w, http://managinggreatness.com/wp-content/uploads/2015/06/temech-logo-300x38.png 300w, http://managinggreatness.com/wp-content/uploads/2015/06/temech-logo-200x25.png 200w, http://managinggreatness.com/wp-content/uploads/2015/06/temech-logo-158x20.png 158w" sizes="(max-width: 520px) 100vw, 520px" /></p>
<p>Everything is different in Jerusalem. Temech&#8217;s 6th annual conference for entrepreneurs, for example, is geared to religious Jewish women. No men allowed. The conference is a mixture of divrei Torah, which I&#8217;d call life lessons from the Torah, and practical business lessons that can help you advance. Even the divrei Torah are focused on how to succeed in [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://managinggreatness.com/2015/06/16/temech/">Temech: Lessons from Jerusalem&#8217;s Religious Women&#8217;s Entrepreneur Conference</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
]]></summary>

					<content type="html" xml:base="http://managinggreatness.com/2015/06/16/temech/"><![CDATA[<p><img width="520" height="65" src="http://managinggreatness.com/wp-content/uploads/2015/06/temech-logo.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="http://managinggreatness.com/wp-content/uploads/2015/06/temech-logo.png 520w, http://managinggreatness.com/wp-content/uploads/2015/06/temech-logo-300x38.png 300w, http://managinggreatness.com/wp-content/uploads/2015/06/temech-logo-200x25.png 200w, http://managinggreatness.com/wp-content/uploads/2015/06/temech-logo-158x20.png 158w" sizes="(max-width: 520px) 100vw, 520px" /></p><p><img class="alignright size-full wp-image-3119" src="http://managinggreatness.com/wp-content/uploads/2015/06/Temech.jpg" alt="Temech" width="163" height="108" />Everything is different in Jerusalem. Temech&#8217;s 6th annual conference for entrepreneurs, for example, is geared to religious Jewish women. No men allowed.</p>
<p>The conference is a mixture of <em>divrei Torah</em>, which I&#8217;d call life lessons from the Torah, and practical business lessons that can help you advance. Even the <em>divrei Torah</em> are focused on how to succeed in business.</p>
<p>In some ways it&#8217;s a very different world than I&#8217;m used to. When one of the speakers asked everyone to turn off their cell phones, I was astonished. How were we supposed to tweet and facebook and instagram everything that was going on? I guess social media wasn&#8217;t really right for this crowd of people, most of whom had &#8220;Kosher&#8221; phones.</p>
<p>The theme of this conference was about story telling, specifically how to tell your own story. Rabbi Dovid Kaplan started off talking about the strength of speech. How we need to understand it. That the way to judge a person is by how others speak about them.</p>
<p>Nir Barkat, a highly successful entrepreneur, my husband&#8217;s former boss at BRM, and currently Mayor of Jerusalem, talked about how Jerusalem is being developed for economic growth. His advice was to learn the market that you are in and find your competitive advantage. Jerusalem has a competitive advantage for tourism, health service and high tech. A new industrial center will be opening by the entrance to Jerusalem. It will have thirteen 35-floor buildings which will bring jobs and growth to the city. The number of startups in Jerusalem has more than quadrupled since he&#8217;s taken office.</p>
<p>The most dynamic speaker was Idit Neuderfer. In her session, The Redhead Technique, she spoke about how to make yourself stand out. It&#8217;s not enough to have an elevator pitch which quickly tells people what you do. You need something to stand out in a crowd. What people remember are stories that they can digest and bring back to memory when they need a service. If you create an emotional connection to people, if you provide a service that they need, they will think of you. Bring them in to your story.</p>
<p>Laura Ben David emphasized starting with a plan. If you don&#8217;t stick with your plan, that&#8217;s OK. Having a plan gives you focus. You can rewrite your plan as you need to. People have ideas all the time. Most people don&#8217;t act on them because of fear of failure. It&#8217;s OK to fail. It&#8217;s OK to be afraid, just don&#8217;t let it stop you from what you want to do.</p>
<p>It was an excellent conference. I look forward to going again next year!</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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<p>The post <a rel="nofollow" href="http://managinggreatness.com/2015/06/16/temech/">Temech: Lessons from Jerusalem&#8217;s Religious Women&#8217;s Entrepreneur Conference</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
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			</entry>
		<entry>
		<author>
			<name>Rena</name>
					</author>

		<title type="html"><![CDATA[Jerusalem Scaventures]]></title>
		<link rel="alternate" type="text/html" href="http://managinggreatness.com/2015/06/07/jerusalem-scaventures/" />

		<id>http://managinggreatness.com/?p=3093</id>
		<updated>2015-06-07T13:47:56Z</updated>
		<published>2015-06-07T13:47:56Z</published>
		<category scheme="http://managinggreatness.com" term="Random Thoughts" />
		<summary type="html"><![CDATA[<p><img width="4160" height="2340" src="http://managinggreatness.com/wp-content/uploads/2015/06/scaventure.jpg" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="http://managinggreatness.com/wp-content/uploads/2015/06/scaventure.jpg 4160w, http://managinggreatness.com/wp-content/uploads/2015/06/scaventure-300x169.jpg 300w, http://managinggreatness.com/wp-content/uploads/2015/06/scaventure-1024x576.jpg 1024w, http://managinggreatness.com/wp-content/uploads/2015/06/scaventure-200x113.jpg 200w, http://managinggreatness.com/wp-content/uploads/2015/06/scaventure-1024x576-670x377.jpg 670w, http://managinggreatness.com/wp-content/uploads/2015/06/scaventure-1024x576-158x89.jpg 158w" sizes="(max-width: 4160px) 100vw, 4160px" /></p>
<p>I was invited to go to the 4th Annual Scaventures hunt in Jerusalem this morning. All I can say is what fun! It can be really hard to make time for fun, especially on a weekday, but sometimes it&#8217;s just worth it. I had no idea what to expect. I had never done anything like this [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://managinggreatness.com/2015/06/07/jerusalem-scaventures/">Jerusalem Scaventures</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
]]></summary>

					<content type="html" xml:base="http://managinggreatness.com/2015/06/07/jerusalem-scaventures/"><![CDATA[<p><img width="4160" height="2340" src="http://managinggreatness.com/wp-content/uploads/2015/06/scaventure.jpg" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="http://managinggreatness.com/wp-content/uploads/2015/06/scaventure.jpg 4160w, http://managinggreatness.com/wp-content/uploads/2015/06/scaventure-300x169.jpg 300w, http://managinggreatness.com/wp-content/uploads/2015/06/scaventure-1024x576.jpg 1024w, http://managinggreatness.com/wp-content/uploads/2015/06/scaventure-200x113.jpg 200w, http://managinggreatness.com/wp-content/uploads/2015/06/scaventure-1024x576-670x377.jpg 670w, http://managinggreatness.com/wp-content/uploads/2015/06/scaventure-1024x576-158x89.jpg 158w" sizes="(max-width: 4160px) 100vw, 4160px" /></p><p><img class="alignright size-medium wp-image-3094" src="http://managinggreatness.com/wp-content/uploads/2015/06/Renas-Team-for-the-Scavenger-Hunt-300x169.jpg" alt="Rena's Team for the Scavenger Hunt" width="300" height="169" srcset="http://managinggreatness.com/wp-content/uploads/2015/06/Renas-Team-for-the-Scavenger-Hunt-300x169.jpg 300w, http://managinggreatness.com/wp-content/uploads/2015/06/Renas-Team-for-the-Scavenger-Hunt-200x113.jpg 200w, http://managinggreatness.com/wp-content/uploads/2015/06/Renas-Team-for-the-Scavenger-Hunt.jpg 720w" sizes="(max-width: 300px) 100vw, 300px" />I was invited to go to the 4th Annual Scaventures hunt in Jerusalem this morning. All I can say is what fun! It can be really hard to make time for fun, especially on a weekday, but sometimes it&#8217;s just worth it.</p>
<p>I had no idea what to expect. I had never done anything like this before. The last scavenger hunt I was on was in grade school. We had to find things like red shoes and tootsie rolls that our summer camp counselors placed all over camp. (Don&#8217;t eat the tootsie rolls until you check in otherwise you lose points!)</p>
<p>I need to give a lot of credit to Tali, who runs <a href="http://www.israelscaventures.com/">Israel Scaventures</a>. The scavenger hunt that she put together was fun and educational. We all started out with our instructions, map and anything else we needed to complete our mission. They were printed on thick cards and bound in a spiral book. The pictures of what we needed to look for were beautiful.</p>
<p>We had to not only find stuff, but also figure out the significance of each of the 11 destinations.</p>
<p>We broke up into 3 groups. Mine, of course, was the best. We quickly figured out people&#8217;s strengths and divided out the tasks as we saw fit. It was nice not being the only competitive person in the group.</p>
<p>Smartphone are welcomed and encouraged. Some of the answers were provided in the text that came with the clues. For others we needed to look up stuff on the internet. And of course everything got posted to the <a href="https://www.facebook.com/JerusalemScavengerHunts">Scaventures facebook page</a>.</p>
<p>Tali has prepared a bunch of different Scaventures and is in the process of creating more. The one that we did was in Yemin Moshe. She has Scaventures in the Old City, Nachlaot, Gush Etzion, Tzfat and the Shuk. I look forward to trying another one out next year!</p>
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<p>The post <a rel="nofollow" href="http://managinggreatness.com/2015/06/07/jerusalem-scaventures/">Jerusalem Scaventures</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
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			</entry>
		<entry>
		<author>
			<name>Gil</name>
					</author>

		<title type="html"><![CDATA[Best of SMX Israel]]></title>
		<link rel="alternate" type="text/html" href="http://managinggreatness.com/2014/01/27/best-of-smx-israel/" />

		<id>http://managinggreatness.com/?p=2878</id>
		<updated>2014-01-27T21:33:26Z</updated>
		<published>2014-01-27T21:33:26Z</published>
		<category scheme="http://managinggreatness.com" term="Best of" /><category scheme="http://managinggreatness.com" term="SEO" /><category scheme="http://managinggreatness.com" term="SMX" /><category scheme="http://managinggreatness.com" term="SMX Israel" />
		<summary type="html"><![CDATA[</p>
<p>Another great conference! Here were the best lines and lessons: Best ideas Merry Morud On Facebook you can edit the headlines on articles you post. So I changed the headline on the SMX Israel article to &#8220;SMX Israel welcomes Merry Morud.&#8221; My family doesn&#8217;t get how this stuff works, so they just think I&#8217;m awesome. Merry [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://managinggreatness.com/2014/01/27/best-of-smx-israel/">Best of SMX Israel</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
]]></summary>

					<content type="html" xml:base="http://managinggreatness.com/2014/01/27/best-of-smx-israel/"><![CDATA[<p></p><p>Another great conference! Here were the best lines and lessons:</p>
<h2>Best ideas</h2>
<p><strong>Merry Morud </strong>On Facebook you can edit the headlines on articles you post. So I changed the headline on the SMX Israel article to &#8220;SMX Israel welcomes Merry Morud.&#8221; My family doesn&#8217;t get how this stuff works, so they just think I&#8217;m awesome.<a href="http://managinggreatness.com/wp-content/uploads/2013/01/Best_of_SMX_Israel.png"><img class="alignright size-full wp-image-2324" alt="Best of SMX Israel" src="http://managinggreatness.com/wp-content/uploads/2013/01/Best_of_SMX_Israel.png" width="256" height="132" /></a></p>
<p><strong>Merry Morud</strong>: Just signing up for Twitter&#8217;s promoted Tweets program and putting a little money in gets you access to great analytics or your non-promoted Tweets too.</p>
<p><strong>Eli Feldblum</strong>: Brand name + coupon is one of the most frequent keywords for most brands. So put up a coupons page. You don’t even need coupons. See <a href="http://www.zappos.com/truth-about-zappos-coupons">Zappos&#8217; coupon page</a>.</p>
<p><strong>Eli Feldblum</strong>: Don&#8217;t just write and promote new posts, resurrect the old ones. Keep the same URL and periodically add a paragraph, change the angle, change the headline. Re-promote it. Accumulate social signals and links.</p>
<p><strong>Aaron Friedman</strong>: Do a site search on data.gov for long boring information. Make it fun and digestible and exciting.</p>
<p><strong>Aaron Friedman</strong>: I think Google took keyword data away because people were creating crap content for it.</p>
<p><strong>Alan K&#8217;necht</strong>: If you switch your site to SSL Bing &amp; Yahoo will pass the data.</p>
<p><strong>Ari Nahmani:</strong> How many of you read BuzzFeed? How many of you write on it. Only 3 of you, and 2 of you are from Kahena [his company]. Write a good list, where a great piece of content of yours is relevant to embed as 1 of the numbers.</p>
<p><strong>Ari Nahmani</strong>: Remarketing works well for posts that do well organically. Send engaged users to a post they haven&#8217;t read. [Hat tip: @Hadassah_Levy]</p>
<p><strong>Eli Feldblum</strong>: Wikipedia isn&#8217;t as tight or anti-corporate as it was a few years ago. If a company executive is mentioned in a few real news articles, you can give him or her a Wikipedia profile. You can fill out infoboxes with updated information even if it&#8217;s about a corporate entity that&#8217;s your client.</p>
<p><strong>Barry Schwartz</strong>: There are Googlers in the room. Talk to them to get help. They won&#8217;t bite. Though they may penalize you later.</p>
<p><strong>Tom Harari</strong>: You&#8217;d be surprised at the kind of influencer friends you can make in a year. [he gave some <a href="http://managinggreatness.com/2014/01/26/awesome-link-building-tactics-and-ideas/">good tips to do it</a>].</p>
<p><strong>Ari Roth</strong>: Take successful search &amp; display ads to video &#8211; 50% report lower CPA and higher engagement! [Hat tip: @Hadassah_Levy]</p>
<h2>Most unexpected advice:</h2>
<p><strong>John Mueller</strong>: HTTPS isn&#8217;t exactly a ranking factor today but users want a secure web and you should be moving that way.</p>
<h2>Best Tweets</h2>
<div><a href="https://twitter.com/daw1975" data-user-id="561057922"><strong>David Wiseman</strong> ‏@daw1975 </a>: Asked some1 his name at <a dir="ltr" href="https://twitter.com/search?q=%23smx&amp;src=hash" data-query-source="hashtag_click">#smx</a> as his lanyard was backwards. His answer : &#8220;not provided&#8221;</div>
<div>
<div></div>
<div><em>Not to play into stereotypes of Jews being obsessed with food, but:</em></div>
<div><a href="https://twitter.com/bheligman" data-user-id="636193691"><strong>Ben Heligman</strong> ‏@bheligman </a><small> </small>thank you to the <a dir="ltr" href="https://twitter.com/inbalhotel">@inbalhotel</a> for the best meal I have had in months. Oh and for hosting.</div>
</div>
<div>
<div><a href="https://twitter.com/AriNahmani" data-user-id="17152623"><strong>Ari Nahmani</strong> ‏@AriNahmani </a>:<small> <a dir="ltr" style="font-size: 14px; line-height: 1.5em;" href="https://twitter.com/search?q=%23SMXIsrael&amp;src=hash" data-query-source="hashtag_click">#SMXIsrael</a><span style="color: #333333; font-size: 14px; line-height: 1.5em;">’s new slogan should be: “SMX Israel &#8211; we do it for the lunch” &#8211; cc: </span><a dir="ltr" style="font-size: 14px; line-height: 1.5em;" href="https://twitter.com/inbalhotel">@inbalhotel</a></small></div>
<div></div>
</div>
<div><a href="https://twitter.com/aroth26" data-user-id="54319286"><strong>Ari Roth</strong> ‏@aroth26</a>: Rating prompt idea: do you enjoy app? Y/N? if No, direct to feedback, NOT rating page! <a dir="ltr" href="https://twitter.com/search?q=%23genius&amp;src=hash" data-query-source="hashtag_click">#genius</a> [Hey whose idea was this?]</div>
<div></div>
<h2>Best coverage</h2>
<ul>
<li><a href="http://www.noholtzbarred.com/summary-smxisrael-2014-real-shareable-social/">No Holtz Barred</a></li>
<li><a href="http://www.kahenadigital.com/kahena-recap-smx-israel-2014/">Kahena</a></li>
<li><a href="http://www.digitalalwaysmedia.com/blog/">Alan K&#8217;necht</a></li>
</ul>
<p>Did I miss anything? Let me know in the comments.</p>
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<p>The post <a rel="nofollow" href="http://managinggreatness.com/2014/01/27/best-of-smx-israel/">Best of SMX Israel</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
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			</entry>
		<entry>
		<author>
			<name>Gil</name>
					</author>

		<title type="html"><![CDATA[John Mueller closing keynote at SMX Israel]]></title>
		<link rel="alternate" type="text/html" href="http://managinggreatness.com/2014/01/27/john-mueller-closing-keynote-at-smx-israel/" />

		<id>http://managinggreatness.com/?p=2912</id>
		<updated>2014-01-27T20:31:14Z</updated>
		<published>2014-01-27T20:31:14Z</published>
		<category scheme="http://managinggreatness.com" term="conferences" /><category scheme="http://managinggreatness.com" term="SEO" /><category scheme="http://managinggreatness.com" term="John Mueller" /><category scheme="http://managinggreatness.com" term="SMX" /><category scheme="http://managinggreatness.com" term="SMX Israel" />
		<summary type="html"><![CDATA[</p>
<p>John Mueller finished off a great SMX Israel with a strong keynote. Google is getting more personal with SEOs. We&#8217;re reaching out to webmasters. We know what it&#8217;s like when you guys try to get webmaster to make changes. We don&#8217;t always reach them the webmasters. Make sure that in Webmaster Tools you set an [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://managinggreatness.com/2014/01/27/john-mueller-closing-keynote-at-smx-israel/">John Mueller closing keynote at SMX Israel</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
]]></summary>

					<content type="html" xml:base="http://managinggreatness.com/2014/01/27/john-mueller-closing-keynote-at-smx-israel/"><![CDATA[<p></p><p>John Mueller finished off a great SMX Israel with a strong keynote.</p>
<p>Google is getting more personal with SEOs. We&#8217;re reaching out to webmasters. We know what it&#8217;s like when you guys try to get webmaster to make changes. We don&#8217;t always reach them the webmasters. Make sure that in Webmaster Tools you set an e-mail address that you read.</p>
<p>You have no idea how often we tell a webmaster we’re about to noindex you because you’re doing this stupid thing and we can’t get in touch.</p>
<p><span style="font-size: 14px; line-height: 1.5em;">The biggest problems we have are tech problems. Often webmaster trying to be too clever and giving confusing signals. SEO is not about technical tricks. Send clear, consistent and obvious signals!</span></p>
<figure id="attachment_2908" aria-describedby="caption-attachment-2908" style="width: 250px" class="wp-caption alignright"><a href="http://managinggreatness.com/wp-content/uploads/2014/01/John_Mueller.png"><img class="size-full wp-image-2908" alt="John Mueller" src="http://managinggreatness.com/wp-content/uploads/2014/01/John_Mueller.png" width="250" height="165" /></a><figcaption id="caption-attachment-2908" class="wp-caption-text">John Mueller</figcaption></figure>
<p>Monitor your site’s important pages for 4xx, 5xx, noindex, rel-canonical &amp; robots.txt</p>
<p><span style="font-size: 14px; line-height: 1.5em;">Some of the biggest changes:</span></p>
<ul>
<li>Knowledge Graph</li>
<li>Voice</li>
<li>Conversational search</li>
<li>Google Now</li>
<li>Core quality &amp; ranking changes</li>
<li>Hummingbird – understand the query better</li>
<li>Panda</li>
<li>Detecting &amp; boosting authorities</li>
<li>Smartphone ranking. Demote bad results</li>
</ul>
<p><strong>Webspam</strong>:</p>
<ul>
<li>Penguin</li>
<li>Spammy questions</li>
<li>Advertorials</li>
<li>Link-spam networks</li>
<li>Rich snippet / ratings spam</li>
<li>A lot of manual penalties.</li>
</ul>
<p><strong>Communication</strong>: Whole new section for hacked sites. Hangouts. How Search Works website.</p>
<h2><span style="font-size: 14px; line-height: 1.5em;">Where are we headed?</span></h2>
<p>Bigger picture:</p>
<ul>
<li>Machine learning</li>
<li>Growth in mobile</li>
<li>Social / identity</li>
<li>Authorship – further reduction to relevant pages &amp; authors</li>
<li>Rich snippets – more algo decisions</li>
<li>Security</li>
<li>Better at JavaScript</li>
<li>Mobile – Time for it is now</li>
<li>Structured data</li>
</ul>
<p>&nbsp;</p>
<p>Moving towards HTTPS / TLS for all sites. It&#8217;s not a ranking factor yet, but users want a secure web. [This surprised a bunch on people, and John essentially repeated the point.]</p>
<h2>Q&amp;A highlights</h2>
<p><strong>Barry</strong>: If we move our sites to HTTPS will you give us back our keyword data?</p>
<p><span style="font-size: 14px; line-height: 1.5em;"><strong>John</strong>: We’re trying on our side to make it easier to move your site to HTTPS. For example, let the same GWT profile just switch instead of starting a new one.</span></p>
<p>&nbsp;</p>
<p><strong style="font-size: 14px; line-height: 1.5em;">Guest blogging</strong><span style="font-size: 14px; line-height: 1.5em;">: If the links have NoFollow, or there are no links, then that’s fine. [They&#8217;re talking real tough on guest blogging.]</span></p>
<p><strong>Disavowed links</strong>: Google doesn’t look at your disavow file and say “that’s a confession that those are bought links.” We don’t do that. We just say OK, we won’t consider these links.</p>
<p>&nbsp;</p>
<p><strong>Barry</strong>: So how long the link building went on is a signal of whether or not you should be penalized?</p>
<p><strong>John:</strong> The webspam team looks at this stuff manually. How long it’s going on is usually a pretty good sign. It’s less likely that a competitor has been building up your site for 5 years.</p>
<p>You can handle it however you want, it’s your site. [I didn&#8217;t catch the topic of the question, but it was such a classic Google answer]</p>
<p>If you got hit by a penalty for bad links you’re probably looking at 6 months to a year to recover after you clean things up. So clean e/t up, don’t leave some bad stuff behind.</p>
<p>&#8212;</p>
<p>And that&#8217;s it! It was a great conference. Hope you enjoyed the writeups!</p>
<p>Also from SMX Israel 2014:</p>
<ul>
<li><a title="Best of SMX Israel" href="http://managinggreatness.com/2014/01/27/best-of-smx-israel/">Best of SMX Israel</a></li>
<li><a title="What’s new and what’s coming in search? SMX Israel keynote from Barry Schwartz" href="http://managinggreatness.com/2014/01/26/whats-new-and-whats-coming-in-search-smx-israel-keynote-from-barry-schwartz/">Opening keynote: 2013 highlights, what to expect in 2014</a></li>
<li><a style="font-size: 14px; line-height: 1.5em;" title="Awesome content strategies" href="http://managinggreatness.com/2014/01/26/awesome-content-strategies/">Awesome content strategies</a></li>
<li><a title="Awesome link building tactics and ideas" href="http://managinggreatness.com/2014/01/26/awesome-link-building-tactics-and-ideas/">Awesome link strategies</a></li>
<li><a title="Predictive search: Google Now marketing" href="http://managinggreatness.com/2014/01/26/predictive-search-google-now-marketing/">Predictive search</a> (my session!)</li>
<li><a title="Optimizing for mobile" href="http://managinggreatness.com/2014/01/27/optimizing-for-mobile/">Optimizing for mobile</a></li>
<li><a title="SEOs give up their most awesome SEO tips" href="http://managinggreatness.com/2014/01/26/awesome-seo-tips/">SEOs give up their most awesome tips</a></li>
</ul>
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<p>The post <a rel="nofollow" href="http://managinggreatness.com/2014/01/27/john-mueller-closing-keynote-at-smx-israel/">John Mueller closing keynote at SMX Israel</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
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			</entry>
		<entry>
		<author>
			<name>Gil</name>
					</author>

		<title type="html"><![CDATA[Optimizing for mobile]]></title>
		<link rel="alternate" type="text/html" href="http://managinggreatness.com/2014/01/27/optimizing-for-mobile/" />

		<id>http://managinggreatness.com/?p=2907</id>
		<updated>2014-01-27T19:10:06Z</updated>
		<published>2014-01-27T19:10:06Z</published>
		<category scheme="http://managinggreatness.com" term="conferences" /><category scheme="http://managinggreatness.com" term="SEO" /><category scheme="http://managinggreatness.com" term="John Mueller" /><category scheme="http://managinggreatness.com" term="Miriam Schwab" /><category scheme="http://managinggreatness.com" term="mobile search" /><category scheme="http://managinggreatness.com" term="SMX" /><category scheme="http://managinggreatness.com" term="SMX Israel" />
		<summary type="html"><![CDATA[</p>
<p>John Mueller of Google &#38; Miriam Schwab of illuminea presented their tips for optimizing mobile. John Mueller John led off: Use your smartphone &#38; tablet like the next generation will. Don’t wait with your mobile strategy. The mobile future is here. Use Google Webmaster Tools to see how people are using it. Watch out for common &#38; critical mistakes. &#160; [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://managinggreatness.com/2014/01/27/optimizing-for-mobile/">Optimizing for mobile</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
]]></summary>

					<content type="html" xml:base="http://managinggreatness.com/2014/01/27/optimizing-for-mobile/"><![CDATA[<p></p><p>John Mueller of <a href="http://www.google.com/">Google</a> &amp; Miriam Schwab of <a href="http://illuminea.com/">illuminea</a> presented their tips for optimizing mobile.</p>
<h2>John Mueller</h2>
<p>John led off:</p>
<p>Use your smartphone &amp; tablet like the next generation will.</p>
<figure id="attachment_2908" aria-describedby="caption-attachment-2908" style="width: 250px" class="wp-caption alignright"><a href="http://managinggreatness.com/wp-content/uploads/2014/01/John_Mueller.png"><img class="size-full wp-image-2908" alt="John Mueller" src="http://managinggreatness.com/wp-content/uploads/2014/01/John_Mueller.png" width="250" height="165" /></a><figcaption id="caption-attachment-2908" class="wp-caption-text">John Mueller</figcaption></figure>
<p>Don’t wait with your mobile strategy. The mobile future is here.</p>
<p>Use Google Webmaster Tools to see how people are using it.</p>
<p>Watch out for common &amp; critical mistakes.</p>
<p>&nbsp;</p>
<p>Read Google’s recommendations for smartphone websites.</p>
<p>Feature phones vs smartphones vs tablets. Need to specify to your developers &amp; designers what you mean. We get this wrong at Google as well. Mobile is a very broad term.</p>
<p>Recommend responsive design. Helps us with crawling, no redirects. But consider your users first, and your existing infrastructure. Understand tradeoffs and implement correctly.</p>
<p>Recent change. User agent changed from Googlebot-Mobile to Googlebot for smartphones.</p>
<p>Don’t cloak to Googlebot.</p>
<p>&nbsp;</p>
<p>WMT is your friend. Verify all your sites and all mobile versions.</p>
<p>Check your inbox for messages, forward to email.</p>
<p>Check smartphone crawl errors.</p>
<p>&nbsp;</p>
<p>Be fast. You only have one second to make a first impression!</p>
<p>&nbsp;</p>
<p>Common problems:</p>
<ul>
<li>Unnecessary interstitials.</li>
<li>Bad redirects</li>
<li>Unplayable videos</li>
</ul>
<p>You don’t have to wait for the year of the mobile any more. That already happened. Check out your website on your phone.</p>
<h2>Miriam Schwab</h2>
<p>Creating an SEO-ready web presence.</p>
<p>Kelsey Group: By 2015 mobile search will beat desktop search</p>
<p>60% of online devices are already mobile or tablets</p>
<figure id="attachment_2909" aria-describedby="caption-attachment-2909" style="width: 120px" class="wp-caption alignright"><a href="http://managinggreatness.com/wp-content/uploads/2014/01/Miriam_Schwab.jpg"><img class="size-full wp-image-2909" alt="Miriam Schwab" src="http://managinggreatness.com/wp-content/uploads/2014/01/Miriam_Schwab.jpg" width="120" height="120" /></a><figcaption id="caption-attachment-2909" class="wp-caption-text">Miriam Schwab</figcaption></figure>
<p>&nbsp;</p>
<p>Why responsive?</p>
<p><strong>Pros:</strong> One link to rule them all. One analytics view. Future friendly for new devices. Easy to maintain.</p>
<p><span style="font-size: 14px; line-height: 1.5em;"><strong>Cons</strong>: May not target mobile specific keywords. Slow. Very hard to get responsive sites to load quickly. Feature phones. More than 10% of total mobile web traffic (though shrinking).</span></p>
<p>&nbsp;</p>
<p><strong>Responsive tips</strong>: Mobile is about user experience. Put important info up front. Keep it simple and focused. CTA buttons take up full width. Maybe mobile specific CTAs.</p>
<p>Consider letting people switch out of the mobile version.</p>
<p><span style="font-size: 14px; line-height: 1.5em;">Keep an eye on your mobile analytics for red flags.</span></p>
<p><span style="font-size: 14px; line-height: 1.5em;">Reading is annoying on mobile. Use more videos and images.</span></p>
<p><span style="font-size: 14px; line-height: 1.5em;">Don’t forget about responsive email.</span></p>
<p>&nbsp;</p>
<p>How does responsive impact SEO?</p>
<p>Launched new site with responsive in June 2013.</p>
<p>5 months after vs before. Organic traffic rose 48%. Which doesn&#8217;t prove causation.</p>
<p>Mobile sales in Q4 2013 reached 16.6% of all online sales, up 46% from Q4 2012.</p>
<p>Revenue increased more than 500% on Android.</p>
<p>&nbsp;</p>
<p><span style="font-size: 14px; line-height: 1.5em;">Don&#8217;t break the Tablet experience. 1/2 the traffic of smartphone but double the conversions</span></p>
<p>Tablet users use sites like desktop so don&#8217;t break it.</p>
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<p>The post <a rel="nofollow" href="http://managinggreatness.com/2014/01/27/optimizing-for-mobile/">Optimizing for mobile</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
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			</entry>
		<entry>
		<author>
			<name>Gil</name>
					</author>

		<title type="html"><![CDATA[SEOs give up their most awesome SEO tips]]></title>
		<link rel="alternate" type="text/html" href="http://managinggreatness.com/2014/01/26/awesome-seo-tips/" />

		<id>http://managinggreatness.com/?p=2890</id>
		<updated>2014-01-27T05:39:34Z</updated>
		<published>2014-01-27T05:39:34Z</published>
		<category scheme="http://managinggreatness.com" term="conferences" /><category scheme="http://managinggreatness.com" term="SEO" /><category scheme="http://managinggreatness.com" term="Akiva Ben Ezra" /><category scheme="http://managinggreatness.com" term="Ari Nahmani" /><category scheme="http://managinggreatness.com" term="Eli Feldblum" /><category scheme="http://managinggreatness.com" term="Gab Goldenberg" /><category scheme="http://managinggreatness.com" term="SMX" /><category scheme="http://managinggreatness.com" term="SMX Israel" />
		<summary type="html"><![CDATA[</p>
<p>SMX Israel nears its end with some of the best SEOs giving their best tips. Eli Feldblum 1. Brand name + coupon is one of the most frequent keywords for most brands. So put up a coupons page. You don’t even need coupons. See Zappos&#8217; coupon page. [Unless you&#8217;re a Zappos, I&#8217;d be a little [&#8230;]</p>
<p>The post <a rel="nofollow" href="http://managinggreatness.com/2014/01/26/awesome-seo-tips/">SEOs give up their most awesome SEO tips</a> appeared first on <a rel="nofollow" href="http://managinggreatness.com">Managing Greatness</a>.</p>
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					<content type="html" xml:base="http://managinggreatness.com/2014/01/26/awesome-seo-tips/"><![CDATA[<p></p><p>SMX Israel nears its end with some of the best SEOs giving their best tips.</p>
<h2>Eli Feldblum</h2>
<p>1. <strong>Brand name + coupon</strong> is one of the most frequent keywords for most brands. So put up a coupons page. You don’t even need coupons. See <a href="http://www.zappos.com/truth-about-zappos-coupons">Zappos&#8217; coupon page</a>. [Unless you&#8217;re a Zappos, I&#8217;d be a little less aggressive with the keyword stuffing on that page]</p>
<figure id="attachment_2893" aria-describedby="caption-attachment-2893" style="width: 201px" class="wp-caption alignright"><a href="http://managinggreatness.com/wp-content/uploads/2014/01/Eli_Feldblum.jpg"><img class="size-full wp-image-2893" alt="Eli Feldblum" src="http://managinggreatness.com/wp-content/uploads/2014/01/Eli_Feldblum.jpg" width="201" height="250" /></a><figcaption id="caption-attachment-2893" class="wp-caption-text">Eli Feldblum</figcaption></figure>
<p>2. Macy’s.com <strong>secret navigation</strong>. Search landing pages like this one for <a href="http://www1.macys.com/cms/slp/2/Long-Prom-Dresses">Long Prom Dresses</a> that don&#8217;t exist in the normal navigation and are just for search traffic. They link to it contextually, where they don’t have categories. Prom dresses isn’t really a category of dresses. They’re all under /SLP/. If we SEOs had it our way, we’d have sites that nobody would ever buy a product from but that would rank well. So they build these pages that don&#8217;t convert as well as their other pages, but that search engines love.</p>
<p><span style="font-size: 14px; line-height: 1.5em;">3. <strong>The never-ending page </strong>[This is about lifespan, not length] HappyPlace. Who knows of them? Nobody. Right, but they get thousands of likes per page. </span>Pages like “More of the best obnoxious responses to misspellings from Facebook. Things keep getting added. They don&#8217;t get a meme&#8217;s initial surge, but they come in later and try to get traffic for longer. [In some ways this is a flip side to <a title="Awesome content strategies" href="http://managinggreatness.com/2014/01/26/awesome-content-strategies/">Aaron Friedman&#8217;s point</a> that viral content has to be timely, before the conversation ends. You can also play the long game by coming late, going deep, and maintaining it]. Just keep the same article forever. Keep updating it, changing the title, adding a paragraph. Do French Girls Really do better. How exactly to look like a French girl. Keep the URL. The social signals and links just keep accumulating to the same URL.</p>
<p>Google keeps saying that social doesn&#8217;t affect rankings, but nobody believes that.</p>
<p>4: <strong>The basics</strong>. They still work. Internal links. Get the title right. Nobody searches for a pistachio dress. Changed title from “The TLC Story” to “The TLC Story movie trailer.” Jumped to #1</p>
<p>5. <strong>Content</strong>. Can’t just use manufacturer description. Fill in the gaps left my manufacturers and you may even get internal link opps.</p>
<p>6. <strong>Build the Knowledge Graph</strong>: Use Wikipedia, Freebase and G+. Wikipedia notability guidelines aren&#8217;t as hard as people think. W is not what is used to be. It’s looser.</p>
<p>7. <strong>Authorship</strong>. Put your beautiful punim [Yiddish for face] next to your link.</p>
<h2>Akiva Ben-Ezra</h2>
<p>Focus on title tags</p>
<figure id="attachment_2897" aria-describedby="caption-attachment-2897" style="width: 224px" class="wp-caption alignright"><a href="http://managinggreatness.com/wp-content/uploads/2014/01/Akiva_Ben_Ezra.jpg"><img class="size-full wp-image-2897" alt="Akiva Ben Ezra" src="http://managinggreatness.com/wp-content/uploads/2014/01/Akiva_Ben_Ezra.jpg" width="224" height="225" /></a><figcaption id="caption-attachment-2897" class="wp-caption-text">Akiva Ben Ezra</figcaption></figure>
<p>Social signals are the new backlinks.</p>
<p>Find forums in your industry and become a valued member.</p>
<p>weight loss forum inurl:.com. Spend a few minutes a day. Have a URL on your avatar.</p>
<p>Search for “Powered by BlogEngine” (and others forum engines) and your niche</p>
<p>Set up <a class="zem_slink" title="Google Alerts" href="http://www.google.com/alerts" target="_blank" rel="homepage">Google Alerts</a> for <a class="zem_slink" title="Yahoo! Answers" href="http://answers.yahoo.com" target="_blank" rel="homepage">Y!A</a> UK mortgages, etc.</p>
<p>Keyword research: Focus on questions &amp; phrases. Scrape Y!A and <a class="zem_slink" title="Quora" href="http://www.quora.com/" target="_blank" rel="homepage">Quora</a>.</p>
<p>Optimize images. You can embed metadata in the image before you upload it.</p>
<p>Use Analytics. StatCounter</p>
<h2>Ari Nahmani</h2>
<p>Mentions &amp; image attribution.</p>
<p>If you’re doing RCS (real company shit) do a reverse image search on your images. Use Image Raider.</p>
<figure id="attachment_2880" aria-describedby="caption-attachment-2880" style="width: 225px" class="wp-caption alignright"><a href="http://managinggreatness.com/wp-content/uploads/2014/01/Ari_Nahmani.jpg"><img class="size-full wp-image-2880" alt="Ari Nahmani" src="http://managinggreatness.com/wp-content/uploads/2014/01/Ari_Nahmani.jpg" width="225" height="225" /></a><figcaption id="caption-attachment-2880" class="wp-caption-text">Ari Nahmani</figcaption></figure>
<p>semrush. Changed the game for them.</p>
<p>semrush + rankranger + screamingfrog. Make simple tool with Excel.</p>
<p>Full SERP report.</p>
<p>SEO Due diligence in a post penalty world. Quickly assess risk of a potential client or own sites.</p>
<p>PanguinTool. Barracuda. Quick way to see if your site was hit by a Panda or Penguin.</p>
<h2>Gab Goldenberg</h2>
<p>You can get a lot from <a class="zem_slink" title="Amazon Mechanical Turk" href="http://www.mturk.com" target="_blank" rel="homepage">Mechanical Turk</a>.</p>
<p>Mechanical Turk gives you some demographic filtering on the people. Filter further to get your desired demographic by using the honor system: Just ask them.</p>
<p>&nbsp;</p>
<figure id="attachment_2894" aria-describedby="caption-attachment-2894" style="width: 220px" class="wp-caption alignright"><a href="http://managinggreatness.com/wp-content/uploads/2014/01/Gab_Goldenberg.jpg"><img class="size-full wp-image-2894" alt="Gab Goldenberg" src="http://managinggreatness.com/wp-content/uploads/2014/01/Gab_Goldenberg.jpg" width="220" height="197" /></a><figcaption id="caption-attachment-2894" class="wp-caption-text">Gab Goldenberg</figcaption></figure>
<p>Use code to exclude Turkers from doing some things twice. Check IDs, maintain list, check.</p>
<p>Survey-&gt;Assign qualification</p>
<p>Get in your customers’ mind.</p>
<p>Interview them. Ask What’s your biggest problem preventing you from achieving your goal. That gives great anecdotal data. Then do surveys.</p>
<p>Have Turkers learn what the crowd has shared. Read &amp; summarize Quora, Wiki, Statsbrain, forums. Cross check.</p>
<p>Use MT for campaign creation too. White hat link building. Build relationships. Say you pay your agency staff $30 / hour. You can save by using Mechanical Turk for these things. Content generation. Collect contact info.</p>
<p>Top X bloggers about Y that you’re not reading but you should. Scout out unknown bloggers in an industry and link to them. Ask your readers to leave them comments.</p>
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