http://romanoff.live/blogm1ddf3 Wed, 20 Dec 2023 22:41:06 +0000 Wed, 20 Dec 2023 22:41:06 +0000 60 en All rights reserved feeds@soundcloud.com (SoundCloud Feeds) Podcast by Inga Romanoff Podcast by Inga Romanoff MarTech Braintap Podcast content@rc.solutions Inga Romanoff no https://i1.sndcdn.com/avatars-000334003240-8qvwkv-original.jpg http://romanoff.live/blogm1ddf3 tag:soundcloud,2010:tracks/504152370 Sun, 23 Sep 2018 22:46:50 +0000 https://soundcloud.com/martechbraintap/s2e3-proving-your-worth-in-marketing 00:33:35 Inga Romanoff no I am excited to connect with one of the top professionals in the field and a prominent Community contributor, Jessica Kao, to discuss leadership in marketing today, gaining a winning mindset, succeeding as a female in Tech, and proving your worth. Jessica Kao, is the Director of Client Services at Digital Pi. She’s a Marketo Champion of the year and Marketo Certified Expert. Jessica is a frequent speaker, global marketer, demand generation expert, and a marketing operations leader. She also runs the Marketo User Group in Silicon Valley. Topics covered: - Measuring performance can be overwhelming - Females in Tech: taking the leadership role - Gathering your information and sharing insight - Proliferation of data, more is not better - Changing your mindset, using benchmarks and goals Check out our podcast series on https://romanoffconsultants.com/topics/blog/podcasts/. I am excited to connect with one of the top profe… I am excited to connect with one of the top professionals in the field and a prominent Community contributor, Jessica Kao, to discuss leadership in marketing today, gaining a winning mindset, succeeding as a female in Tech, and proving your worth. Jessica Kao, is the Director of Client Services at Digital Pi. She’s a Marketo Champion of the year and Marketo Certified Expert. Jessica is a frequent speaker, global marketer, demand generation expert, and a marketing operations leader. She also runs the Marketo User Group in Silicon Valley. Topics covered: - Measuring performance can be overwhelming - Females in Tech: taking the leadership role - Gathering your information and sharing insight - Proliferation of data, more is not better - Changing your mindset, using benchmarks and goals Check out our podcast series on https://romanoffconsultants.com/topics/blog/podcasts/. tag:soundcloud,2010:tracks/498150906 Wed, 19 Sep 2018 23:03:46 +0000 https://soundcloud.com/martechbraintap/s2e4-gdpr-and-evolution-of-data-marketer 00:31:07 Inga Romanoff no Today's conversation is a bit more of a strategic outlook on what this major tectonic change in privacy laws might mean for marketing overall, and our guest is Peter Bell, Senior Director of Marketing at Marketo EMEA. Our guest, Peter Bell is an experienced executive with deep knowledge of the software industry and online media and over 25 years in marketing contributing to the success of some of the most recognizable global product brands. His specialty is understanding key market trends and developments and identifying the strategic implications to current products and services. An early pioneer in the PC & Internet sector, Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever. Currently, Peter leads Marketo's marketing in EMEA. Topics covered: - Privacy laws and direct impact on marketing - How to engage with your customers and create lasting trust - Using data to be relevant - From compliance to better marketing - Using data to be relevant Download Marketo Marketing Post-GDPR: Two Tribes of Marketers report here: www.marketo.com/analyst-and-other-reports/the-two-tribes-of-marketing-marketing-post-gdpr-research-report/ For more information and details on GDPR regulation, go to www.eugdpr.org. Read more on GDPR at romanoffconsultants.com/gdpr. Today's conversation is a bit more of a strategic… Today's conversation is a bit more of a strategic outlook on what this major tectonic change in privacy laws might mean for marketing overall, and our guest is Peter Bell, Senior Director of Marketing at Marketo EMEA. Our guest, Peter Bell is an experienced executive with deep knowledge of the software industry and online media and over 25 years in marketing contributing to the success of some of the most recognizable global product brands. His specialty is understanding key market trends and developments and identifying the strategic implications to current products and services. An early pioneer in the PC & Internet sector, Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever. Currently, Peter leads Marketo's marketing in EMEA. Topics covered: - Privacy laws and direct impact on marketing - How to engage with your customers and create lasting trust - Using data to be relevant - From compliance to better marketing - Using data to be relevant Download Marketo Marketing Post-GDPR: Two Tribes of Marketers report here: www.marketo.com/analyst-and-other-reports/the-two-tribes-of-marketing-marketing-post-gdpr-research-report/ For more information and details on GDPR regulation, go to www.eugdpr.org. Read more on GDPR at romanoffconsultants.com/gdpr. tag:soundcloud,2010:tracks/443399766 Sat, 12 May 2018 00:00:00 +0000 https://soundcloud.com/martechbraintap/s2e2-gdpr-dont-be-the-first-one-in-a-hot-seat 00:33:52 Inga Romanoff no Continuing our conversation on upcoming GDPR regulation, this podcast is centered around a higher-level view of data privacy, data integrity, and implications of the new legislation for company leadership. Our guest, Jason Wisdom is the Chief Technology Officer at Aponia, a New York startup providing data solutions around Data Analytics, IT Security, and Risk Management programs. Jason is a leader in the industry with deep experience in both enterprise and startup technology environments and often acts as a liaison between business and technical units. We share GDPR requirements for marketers, execution timeline, and steps for preparedness. Topics covered: - Making sense of your company data - Connecting the dots, what are marketers responsible for - Tips for success for leaders - Steps to prepare, don't be the first one in a hot seat For more information on the upcoming GDPR regulation, go to www.eugdpr.org. Continuing our conversation on upcoming GDPR regu… Continuing our conversation on upcoming GDPR regulation, this podcast is centered around a higher-level view of data privacy, data integrity, and implications of the new legislation for company leadership. Our guest, Jason Wisdom is the Chief Technology Officer at Aponia, a New York startup providing data solutions around Data Analytics, IT Security, and Risk Management programs. Jason is a leader in the industry with deep experience in both enterprise and startup technology environments and often acts as a liaison between business and technical units. We share GDPR requirements for marketers, execution timeline, and steps for preparedness. Topics covered: - Making sense of your company data - Connecting the dots, what are marketers responsible for - Tips for success for leaders - Steps to prepare, don't be the first one in a hot seat For more information on the upcoming GDPR regulation, go to www.eugdpr.org. tag:soundcloud,2010:tracks/437428791 Mon, 30 Apr 2018 19:42:52 +0000 https://soundcloud.com/martechbraintap/gdpr-for-marketers-decoded 00:33:28 Inga Romanoff no FOR MORE INFO: www.romanoffconsultants.com. Our guest Kelly Jo Horton, Head of MarTech Strategy at Romanoff, is the product manager for GDPR. We share GDPR requirements for marketers, execution timeline, and steps for preparedness. Topics covered: – Summary of the GDPR requirements for marketers – What to expect: now vs after May 25th – How to run a successful opt-in campaign – Steps to prepare For more information on the upcoming GDPR regulation, go to www.eugdpr.org. FOR MORE INFO: www.romanoffconsultants.com. Our … FOR MORE INFO: www.romanoffconsultants.com. Our guest Kelly Jo Horton, Head of MarTech Strategy at Romanoff, is the product manager for GDPR. We share GDPR requirements for marketers, execution timeline, and steps for preparedness. Topics covered: – Summary of the GDPR requirements for marketers – What to expect: now vs after May 25th – How to run a successful opt-in campaign – Steps to prepare For more information on the upcoming GDPR regulation, go to www.eugdpr.org. tag:soundcloud,2010:tracks/354770675 Sun, 12 Nov 2017 19:55:43 +0000 https://soundcloud.com/martechbraintap/s1e7 00:32:38 Inga Romanoff no FOR MORE INFO, www.romanoffconsultants.com In this episode, our guest Adam Hutchinson, Head of Marketing at Socedo discusses what are great Social Marketing teams doing these days and introduces some innovative ways to drive demand and measure social media effectiveness. Socedo is a software solution that helps marketers discover, engage, and qualify leads at scale using social media signals. Topics covered: - Using social throughout marketing ecosystem, creating omnichannel experience - Connecting valuable insights data with Marketing Operations world - Tracking ROI on Social Media - Shift to social media growth and engagement We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant, at Romanoff Consultants. Would like to join or have questions? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com. FOR MORE INFO, www.romanoffconsultants.com In th… FOR MORE INFO, www.romanoffconsultants.com In this episode, our guest Adam Hutchinson, Head of Marketing at Socedo discusses what are great Social Marketing teams doing these days and introduces some innovative ways to drive demand and measure social media effectiveness. Socedo is a software solution that helps marketers discover, engage, and qualify leads at scale using social media signals. Topics covered: - Using social throughout marketing ecosystem, creating omnichannel experience - Connecting valuable insights data with Marketing Operations world - Tracking ROI on Social Media - Shift to social media growth and engagement We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant, at Romanoff Consultants. Would like to join or have questions? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com. tag:soundcloud,2010:tracks/347013230 Sun, 15 Oct 2017 16:31:05 +0000 https://soundcloud.com/martechbraintap/s1e5-breakthrough-decisions-in-digital-marketing 00:33:13 Inga Romanoff no FOR MORE INFO, www.romanoffconsultants.com This episode’s guest, Boris Bauer who is Chief Digital Officer at ‎TEMPO Strategic, brings his perspective on creating and executing digital campaigns that helped launch new products and services, improve digital footprint and brand awareness, and increase profits and retention rates. TEMPO Strategic is a digital agency that helps clients harness the MarTech stack and drives new business through a focus on evidence based marketing. Topics covered: - Evidence based decision making - Keeping up with the latest in marketing technologies - Establishing measuring metrics and improving performance - Natural search and driving traffic to website - Advantages of being focused and performance analytics We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant, at Romanoff Consultants. Would like to join or have questions? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com. FOR MORE INFO, www.romanoffconsultants.com This … FOR MORE INFO, www.romanoffconsultants.com This episode’s guest, Boris Bauer who is Chief Digital Officer at ‎TEMPO Strategic, brings his perspective on creating and executing digital campaigns that helped launch new products and services, improve digital footprint and brand awareness, and increase profits and retention rates. TEMPO Strategic is a digital agency that helps clients harness the MarTech stack and drives new business through a focus on evidence based marketing. Topics covered: - Evidence based decision making - Keeping up with the latest in marketing technologies - Establishing measuring metrics and improving performance - Natural search and driving traffic to website - Advantages of being focused and performance analytics We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant, at Romanoff Consultants. Would like to join or have questions? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com.