You can have the most rockin’ strategy for attracting clients, but if the energy behind it sucks, it’s automatically gonna have a ceiling on how many clients say “yes.”

You’ll second-guess what you’re saying. Wonder if anyone wants what you’re selling. And the negative thoughts spin out from there. 

Not exactly magnetic energy, right?

The energy behind a client waitlist starts with deciding that attracting clients can be FUN.

I know. Radical concept. 😜

Instead of choosing a client goal based on what seems reasonable, feel into what would be exciting.

How many clients would make you ridiculously happy?

And more importantly… why would it make you happy?

Maybe you’d love the energy of serving a full group. Maybe you want to break your own record. Or maybe serving those clients would allow you to create something you’ve been dreaming about.

Find the juice in the why.

When attracting clients becomes a have-to, you’ll naturally resist it. When there’s a juicy desire behind it, you’ll want to play.

Then turn your attention away from the masses and toward the people who matter: your 5-Star Clients.

These are the people who are wired to want what you do and adore the way you serve it up.

You don’t need everyone to understand you.

Your 5-Star Clients do.

Imagine what would happen if every time you wrote an email, created a product, decided what to charge, or thought about attracting clients, you connected with them first.

Not with their fears or objections. But energetically, with their highest selves.

I often close my eyes, take a few deep breaths, connect to the energy of my 5-Star Clients and ask myself:

What’s the most important thing for me to focus on right now?

Sometimes a new idea drops in. Other times I just feel peaceful and trust that whatever I do (or don’t do) will attract clients.

The point isn’t to force an answer to come through. It’s to connect to the bigger picture and come from a place of love and inspiration. 

Your brain can come up with 4,782 reasons someone might not hire or buy from you. But none of them will be true if they’re coming from your worried little mind.

Your 5-Star Clients aren’t sitting around energetically critiquing you. They already see your value.

Which brings us to another huge piece of the client attraction puzzle: Do you see and trust the value you provide?

You bring something to your work that nobody else can duplicate.

It might be your perspective or experience. Maybe it’s humor or quirkiness. The way you simplify complicated things. Your ability to see what someone else can’t see for themselves.

That special sauce is infused into everything you create.

Quickie exercise: Write down five things that make the way you serve your clients uniquely yours.

That right there is your gold. And you need to own the awesomeness of it.

I used to give my clients random journal prompts. Then they started requesting them. I didn’t realize how valuable they were to my clients before then, and I began sharing them more (including in my weekly newsletter).

When you question your value, worry about what people can afford, or wonder whether anyone will say yes, you bring that energy into everything you do.

There’s a much more powerful place to operate from.

Imagine you’ve already had the kind of year you dream about. You’ve served incredible clients and have evidence they value your work. Your business is thriving.

How would you approach a potential client from there?

You’d probably be much less concerned about whether they hire you or not. You’d show up online or in person focused on giving value. You’d make bold moves without analyzing what potential clients would think.

You’d focus on what they want and tell them what you truly think would support them.

You’d be generous without having a hidden agenda about wanting something in return.

That’s a big client attraction secret: Make serving the person in front of you more important than making the sale.

Your job is to clearly communicate what you’ve created and why you believe it can support them. Then let them decide with no attachment to the sale.

There’s huge freedom in operating this way.

For the next week, experiment with your approach to client attraction.

Before you get into action, use these as journal prompts:

How easy can I make this?

How much fun can I have with this?

How can I infuse more love into this?

And if something feels like pure pressure, pause. There are infinite ways to attract clients.

Choose the ones that light you up.

Connect with the people you most want to serve. Trust the value you bring. Let your desire lead instead of your fear.

That’s the energy behind a client waitlist.

One business idea can transform your business. The wrong one can eat up six months of your time with nothing to show for it.

The challenge is knowing the difference before you invest your time, energy, and creativity.

But if you ask yourself what you should focus on next to make the moola, your brain starts searching for practical answers.

What’s trending? What are other people doing? What’s the fastest way to six figures?

Those questions don’t always lead you to a clear and exciting answer. They often lead you to pressure.

When you’re trying to figure out the “right” project from that place, every idea starts sounding equally good… or equally overwhelming. 

Before long, you’ve got ten unfinished projects and no idea which one deserves your attention. 

That’s why I created the Four Six-Figure Project Filters.

Every project idea has to pass these four filters before it earns a yes.

Filter #1: Flow

“Am I excited to spend the next three months creating this?”

If the answer isn’t a strong yes, don’t talk yourself into it. The most profitable project isn’t the one that looks best on paper. It’s the one you’ll finish because you can’t wait to work on it. 

There are plenty of good ideas. You want the one that pulls you in. The one that puts you into a state of inspiration and creativity.

Filter #2: Demand

Will my 5-Star Clients care about this?

It’s easy to fall in love with your own idea. But if your future clients don’t care about it… forgettaboutit. 😜

Your 5-Star Clients aren’t looking for more information. They’re looking for a solution to problem that’s bugging them.

If your project solves that issue, they’ll naturally lean in.

Filter #3: Six-Figure Potential

Will this project continue attracting clients after you’ve finished creating it?

The ideal project doesn’t create one quick burst of sales and then disappear. It should become a business asset you can use again and again.

Ask yourself:

• Will this attract clients for months or years?
• Can I use it more than once?
• Will it naturally lead people to my other offers?

If the answer is yes, you’ve got a project with six-figure potential.

Filter #4: Sustainability

Can you maintain this project without burning out?

Before you commit to the project, ask yourself:

• Can I realistically keep this going?
• Does it fit my lifestyle?
• Would I still want to do this a year from now?

A project shouldn’t require you to become someone you’re not just to make it successful.

Even if an expert tells you, “You have to do it this way,” don’t buy it.

If it feels like a chore, question the format. There’s almost always an easier, more fulfilling way to bring the idea to life. Burnout doesn’t attract clients.

When a project passes all four of these filters, you become more focused, creative, and confident. That’s often when clients begin saying yes, even before the project is finished.

So before you spend the next three months building something, don’t ask, “Is this a good idea?” Ask, “Has this idea earned my yes?”

Those four questions could save you months of building the wrong thing  and lead you to the project your future clients have been waiting for.

Most people spend their lives bracing themselves…

… for rejection.

… for bad news.

… for the plan to fall apart.

… for the other shoe to drop.

You don’t want to train yourself to have those experiences, do you?

Common thoughts that will drive you to prepare for the worst:

– What if the contract falls through?

– The deadline is coming. What if I don’t make it? 

– I haven’t heard from _________.  Something’s wrong.

– It’s too good to be true.  It was too easy.

– I can’t find good help. Why bother?

– I’ve tried this before. What if I fail again?

When you flirt with these thoughts, you begin to make decisions about what your outcome will be.  

Every expectation creates a corresponding behavior.

If you expect rejection, you communicate one way.

If you expect prosperity, you communicate another.

That’s why your expectations are more than just thoughts. They’re instructions your brain follows.

You begin bracing yourself for a less-than-ideal outcome and anticipate future struggle.  

When you expect something to fail, your brain immediately starts looking for evidence that it’s going to fail.

• You second-guess every decision.
• You hesitate instead of taking clear, forward-moving action.
• You overthink simple conversations.
• Your uncertainty leaks into your emails, proposals, pricing, and conversations.

Eventually, your actions start creating the very outcome you’ve been rehearsing in your mind.

But when you brace yourself for the outcome you want, you create a chain of events that lead to clients, prosperity, and peace.

Imagine you send a proposal to a potential 5-Star Client.

Two days go by, and you don’t hear back

If you’re bracing for rejection, you’ll think:

“Oh my God. They hated it.”

“I priced it too high.”

“I should send another email.”

Now you’re dripping in fear-based energy… and acting on it. Ugh.

You’re driven by trying to convince them to go with you. You might even pester them with requests to move forward.  

They sense your neediness, lack of confidence, or pushiness and are turned off.

But if you’re bracing for prosperity…

You assume they’re busy and go about your day.

You follow up when it’s appropriate because you trust that all is well.

And you have a completely different experience.

You act with confidence and grace.  Your strategies, conversations, and intuition serve you in a very positive way.  

Every day, you’re bracing yourself for something.

Rejection, struggle, disappointment…

or prosperity, 5-Star Clients, support, and success.

Whatever you prepare for shapes the decisions you make before the outcome ever arrives.

So for the next week, every time you notice yourself preparing for failure, stop and ask:

“What would I do if I expected this to work out?”

Then do that thing!

Entrepreneurs are addicted to thinking, “This isn’t enough.”

The clients aren’t showing up quick enough. That check in the mail wasn’t enough to cover my car payment. That strategy didn’t deliver enough clients.

They think prosperity isn’t happening because they’re not hitting the big goal.

But that’s an illusion that’ll send you down a dark road of bad decision-making and unfulfilled potential.

(Later in this article, I’ll share how I turned this bad habit into multiple seven figures.)

There’s evidence of prosperity showing up damn near every day.

But you often can’t see it because you’re too busy judging what shows up.

In your mind, you say, “That doesn’t count.”

It doesn’t count because it wasn’t the big windfall.

A potential client reaches out. “Yeah, but they didn’t hire me.”

A referral comes in. “Yeah, but they didn’t grab the six-month package. They got the three-month one.”

Someone tells you they love your work. “Yeah, but they didn’t become a client.”

You download a fun strategic idea. “Yeah, but I don’t know if it’ll work.”

Prosperity is always showing up…

… but you immediately dismiss its significance.

It’s like the Universe is tossing gifts over the fence and you’re standing there saying:

“That one doesn’t count.”

“That one doesn’t count.”

“That one doesn’t count either.”

Then you wonder why you feel unsupported or why you don’t score the big deals.

Again, evidence that you’re on your way to more prosperity is always revealing itself. But most people have created misguided “rules” about what qualifies as prosperity.

I used to do it, too. I’d wake up to a sale in my inbox for my Speed Dial the Universe journal and instantly say, “Big whoopty do. I just made a whopping ten bucks in profit.”

I eventually saw what I was doing. I was ungratefully focused on “it’s not enough.” You can’t create riches when you’re constantly bitching about how what shows up is never enough.

Then I got the inspiration to create a low-ticket funnel. The first sale that came in was proof that I was onto something. That funnel ended up making me more than six figures. I then went on to create several low-ticket product funnels.

We spent hours tracking our stats, and we’ve made multiple seven figures from these “small” sales. (I’ve got my Double Comma Award from ClickFunnels to prove it.)

I dare you to count every little shred of evidence of prosperity that comes your way. Seriously, do it for 30 days straight. Write that shizz down.

When you focus on prosperity, you feel more prosperous. And you end up making more moola as a result.

What counts as evidence?

• Synchronistic conversations
• Inspired ideas
• Helpful introductions
• Client inquiries (even if they don’t become clients)
• Problems that resolve themselves
• Surprise gifts
• Commissions of any size
• People engaging with your posts
• A client testimonial

What you acknowledge grows. And what you appreciate expands.

One small sale leads to more and more. I’ve had people download my free lead magnet and then, several months later, pay me $5,000 a month for private coaching.

What you notice, you become available for.

The entrepreneurs who experience the most prosperity don’t discount the evidence that shows up.

They celebrate every little bit of it.

And because they count it, they expect more of it.

Replace:

“Yeah, but…”

with:

“This is proof!”

The more you acknowledge prosperity, the more you’ll discover it’s been showing up all along.

Entrepreneurs obsess about not having enough clients.

And even when they reach their goal, it still doesn’t feel like enough.

The “not enough” feeling is anxiety-induced, so it’s totally different from having a goal to add 100K to a program because you’re inspired as hell.

But why the hell does this icky feeling come up again and again?

One of the biggest prosperity blocks is making clients responsible for your emotional well-being.

It’s like everything depends on a bunch of people saying yes… or you’re NOT okay!

If you’ve ever thought (I know I have!)…

“I’ll relax when I have a few more clients.”
“I’ll feel better when this launch is over.”
“I’ll feel more confident when people start saying yes.”

What you’ve unintentionally done is make clients responsible for creating your feelings.

Ick. It doesn’t feel good to force every prospective client to have a second job: to make you feel safe in the world.

Not only do they need to decide whether they want what you’re offering…

… they also need to rescue you from worry, self-doubt, frustration, or fear.

Lordie. That’s a lot of pressure to put on innocent people. 😜

And those prospective clients can feel that pressure. Your attachment. And the need for them to make you okay.

If you want to remove the pressure and receive more money, don’t make prospective clients responsible for making you feel okay.

Make yourself feel okay. Decide to feel safe right where you’re at… before clients say yes.

Decide you’re enough. Decide where your business is right now is enough.

Be okay in the gap between where your business is and where you want it to be.

Then you can show up with clean energy.

Prosperity energy… that doesn’t reek of desperation or a hidden agenda.

Prosperity gets a whole lot easier when clients are no longer responsible for your peace of mind.

One of the quickest ways to create suffering in your business is to turn a desire into a requirement.

It usually happens without you realizing it.

Let’s say someone reaches out and asks about working with you. So, you send them the details and a booking link to have a conversation via Zoom.

They seemed excited. Then… nothing.

A day goes by. Then three. Then a week.

WTH! Suddenly you’re replaying the email exchange in your head.

Maybe I said too much or acted overeager. Maybe they found someone better.

Meanwhile, this person is probably just busy and forgot, but you’ve already built an entire story around why they’re AWOL.

Nothing terrible has happened. You still have clients and opportunities in front of you.

You still have time.

Yet your brain already wrote a script that reads like a disaster movie.

You begin considering things you normally wouldn’t. (Like, lowering your fees. Gasp!)

You start taking on clients who aren’t a fit and creating things you don’t actually want to create.

Working harder instead of thinking bigger.

Noooooo.

Hit the PAUSE button.

Notice what’s happening in your body. 

Maybe you feel anxiety in your solar plexus. You try to control the outcome. You feel a sense of urgency.

You’ve shifted from wanting something to needing it.

There’s nothing wrong with wanting more clients, prosperity or your next idea to take off.

But the second you decide you need it in order to feel secure, worthy, successful, or okay… you’re doomed.

You’ve started making business decisions from a place of scarcity. And the only thing you’ll attract from that is MORE scarcity. 

This is a very expensive mistake. Each fear-driven choice repels clients and money… the very thing you want!

And what does fear do? It lies to you. 

It convinces very smart entrepreneurs to undercharge, give clients time-intensive bonuses they’ll regret, and settle for less than what they want.

I’ve found that the most in-demand people aren’t necessarily the most talented. They’re just not desperate.

They’re super fired up about their mission and put their energy into what’s exciting in their business.

They don’t believe their future depends on any one client, opportunity, conversation, or month.

That level of trust creates a completely different business experience. They’re not walking on eggshells to make everything work out perfectly.

They know who they are is enough. They know their offers are valuable. They expect clients to buy.

They’ve created space for prosperity to show up.

The next time you catch yourself attached to an outcome, ask yourself:

Am I wanting this…

… or have I convinced myself I need it?

Remember that one client, one post, one launch, or one week does not determine your future.

The entrepreneurs who become in-demand know this.

That’s why they want wonderful things… without needing them.