Or worse, they say you have to slash your pricing or give early bird discounts.  

While I LOVE giving gift packages, I just use this strategy for specific campaigns.

Twenty years ago, I used to give early bird pricing for my programs, but these days I just reserve it for special beta programs.

Discounting is usually a result of not believing people will say yes to your regular pricing.  

But let’s bring it back to giving bonuses. There’s a time and a place to give bonuses. And it’s a myth that more bonuses are better. (Although, I’ll show you an example of a huge stack of gifts I gave that was strategically thought out.)

Instead of stacking random bonuses… you want to choose one that makes the decision to say ‘yes’ feel obvious.

And before you say… 

“I don’t have anything to give.”

I’ll show you that you do.

These are my loose rules for giving bonuses to entice clients. (And rules can be broken.)

• • Only give when inspired to give.
  • Make sure your bonus is directly tied to the result of your offer.
  • Don’t give anything that’ll suck up your time and make you resent giving it.
  • 1:1 clients don’t need bonuses. Build perks into their package instead.
  • It’s not about quantity or monetary value. Focus on quality.
  • Create hot names and clearly describe the big benefit of your gift so potential clients understand the value.
  • Give bonuses soooo hot, clients might enroll just for the gift. 

And the most important rule I’ve learned from my mentors is that the best bonuses help your potential clients overcome objections to investing in your offer. 

Ask yourself:

• • What’s stopping my ideal client from saying yes?
  • What would instantly eliminate that obstacle or excuse?

That’s your bonus.

As an example, when I used to offer my Launch Your Money Maker mentoring program, one of the biggest objections to buying was that potential clients don’t have what should be their “money-making offer.” 

So those who enrolled before a specific date would receive a private session with me to nail down their offer before the program officially began! I also gave them a bonus course on how to create an online program. 

Weak bonus: Worksheets to figure out what you want to sell.

Hot bonus: Private Mentor Session ($2,000 value!) Clarify your irresistible offer so you don’t waste months guessing. 

That one addition will massively increase clarity for someone sitting on the fence.

Here’s an example of a huge bonus package I once gave to those who bought my friend Christian’s program. 

You do NOT need to give this many bonuses to entice clients. Just one irresistible bonus can motivate an ideal client to buy on the spot.

The bonus package below is for people who invested in Christian Mickelsen’s Big Money Business Coach Training and Certification Program through my link. 

As you read through the bonuses, notice how I give things that are of high value, help clients overcome objections to saying yes to what they want, and offer products that will be easy for me to deliver. (Everything but the live coaching has already been created, so it’s not extra work for me to deliver. And I love delivering the coaching.) 

—> Bonus #1: I’m coaching YOU for 90 days! ($5,000 value)

After 90 days with Christian as a Big Money Business Coach, I’ll be by your side for 3 more months! You’ll get monthly live group mentor sessions, plus a 24/7 on-demand coaching forum to 10x the power of your strategies and mindset to get kickass results for the rest of the year! BAM! 

—> Bonus #2: $10K in 10 Days Intensive ($2,000 value)

Make BIG money anytime you want! You’ll release your upper wealth limits to attract $10,000 in 10 days or less. Or make $100,000 in 5 days like others in this program have done to instantly attract clients. You’ll receive 10 super-charged videos, 4 live coaching calls with me, and a 24/7 on-demand coaching forum throughout this 30-day virtual event. 

—> Bonus #3: 6-Figure Program Swipe Files! ($10,000 value) 

Once you fill your biz with high-paying 1:1 clients, you’ll want to offer a program to serve many clients at once. To make that easy, here’s everything I used to create a $360,000 program launch with zero videos. You’ll get all of my email, opt-in, and sales copy plus my webinar scripts. The whole enchilada! 

—> Bonus #4: $360,000 Live Launch Debrief ($2,000 value)

I’m doing a special live VIP call to share how I attracted dozens of $10k clients using a free online challenge. I’ll share what worked and what I’d change the next time. Plus, live Q & A with me to leave no stone unturned! 

—> Bonus #5: Accountability Coaching ($1,000 value)

Guaranteed that you’ll implement what you learn in Big Money Business Coach with these 3 monthly live mentor sessions with my productivity coach to ensure you win! Move past any blocks that keep you from taking money-making actions.  

—> Bonus #6: Ecstatic Marketing Program ($1,000 value)

Release the headaches of marketing to get clients and tune in to your Inner Marketing Genius. Grow your list and make record-breaking sales with marketing that’s fun to create and feels good from beginning to end. Kaching-a-ling-a-ling! 

—> Bonus #7: My $75,000 free strategy session script! ($1,000 value)

This is the script that took me years to perfect… and you can tweak it to fit your personality and niche. I’ve used it to enroll my $75,000 private clients and high-end $25,000 masterminds! <- EASY! 

I had to put on my creativity hat and ask my Inner Business Expert to help me make it my best ever. But it’s fun to give a bonus package you know will rock your potential clients’ world.

Remember, bonuses aren’t about adding more. They’re there to make the decision a no-brainer for your future clients.

Many entrepreneurs slip into a temporary state of insanity regarding moola. They ignore their inner wisdom and think they have no control. 

A process begins in the mind that paints a picture of disaster and pain that has not yet occurred. Your body and emotions react as if the picture is real. Soon, you feel alone in the situation, not able to get a handle on yourself. The negative thoughts won’t stop. Argh! 

If you can talk to someone who’s not attached to the situation and who can think logically, do it as soon as you notice your state of temporary insanity. 

You might feel that sharing your situation with someone is too embarrassing. Trust me, I understand the courage it takes. But I know that I’ve never regretted asking for support. 

It helps to get out of your head and focus on a solution.

And someone else can offer a different perspective that may ease you back into your normal state of mind. 

The fastest way out of temporary insanity is to realize that you’re not in your right state of mind that minute. Acknowledge that your thoughts are not real. They are being produced by fear. 

Fear comes when you feel that you don’t have control over something, and the results aren’t going to be to your liking. Usually, when a fear-based thought comes up, it is a worst-case scenario… focusing on the past or the future. 

It helps to breathe and ask yourself to become present. Suspend all thinking of the situation for a moment. This will give you time to come back into your body.

Then ask yourself, “What are the true facts about this event?” 

Not your interpretations, just the facts. Then deal with just the facts. I know when you’re in the middle of something, it may be difficult to set emotions aside. It helps if you don’t talk about the “story” or your fears in length. The more you talk about it in detail, the more you’ll react to it. 

If you are a person who wants a lot out of life, you will tend to get more passionate about everything. Many of my coaches and mentors over the years have reminded me not to be hard on myself when I realize I’ve been in deep fear… so I’m reminding you to do the same. 

All that matters is that you find your center again. Remember who you are. You can create any darn thing you please. But you can’t get there if you stay a prisoner to your fear. 

Get assistance if you can’t coach yourself out of your fear. Support abounds!

I love imagining surprising my dad with a house overlooking the delta waterways with his boat parked out front. I also like thinking about taking over my mom’s house payments or paying for a cruise for my 100 favorite people.

It’s such a fab feeling to daydream about things that make your heart sing.

But do you want to keep adding things to your wish list…

… or do you want to move it over to the “I’m deciding to have this desire this year” side of the paper?

It’s exciting when you decide to make a wish real.

Most people fear the decision because they want to protect themselves from failure… before they even start.

The first time you share this decision with someone can feel empowering. It can also bring out that nasty voice saying, “Are you kidding?! That desire is way out of your range. That’s too big of a goal.”

Over the years, I’ve had many clients come to me with creative business ideas. Their vision was wealth coming their way while they lived their passion. 

Unless they’re used to living on the leading edge, there is a moment (or two or three) where they say, “Am I nuts for thinking I can do this? Is this too outrageous of a goal?”

My reply is always the same, “There is nothing that is too outrageous or impossible.”

Everything is a good idea. If it lights you up when you think about it, it’s a good path to follow. Passion drives all good ideas, whether they’re business focused or for personal pleasure and play.

Some years ago, I took a steam train from Felton, CA, to Santa Cruz Beach Boardwalk. That day, I saw manifestations that came from someone’s inspired idea… and they made it a reality:

• • Steam train rides during the holiday season that are lit up with thousands of lights
  • A steam train that goes on a downtown historic street (which cars also drive and park on) in Santa Cruz several times a day
  • Amusement park at the beach
  • A blimp flying through the sky with passengers aboard
  • An automobile that zips down roads at 100 mph
  • Tunnels that are blasted straight through mountains
  • Deep-fried cheesecake and Twinkies
  • A Baby monitor that allows you to listen to your child from the other end of the house
  • Pier lined with restaurants and shops
  • Cotton candy
  • Chocolate-dipped ice cream cones (how does the ice cream not fall out of the cone when it’s been dipped upside down?!)
  • A Cash register that rings up the total of multiple items and automatically adds sales tax

Great ideas pop into your head a lot. Many of them you cast aside as fast as they appear to keep yourself safe

But I dare you to choose one and take a step to move it forward. 

A baby step means you’ve moved it from the bucket list side of the paper to the having it side.

When you follow the nudges of your inspired idea, the wind will be at your back. Your higher self knows how to lead you there. 

Just say yes to what your fearful mind says is outrageous.

Outrageous is a perspective.

By that time, I knew how to connect with people, attract clients, and deliver the goods. But I still wasn’t a good business owner.

Business was just a way to bring in the dough. Then, when I started to coach, I got paid for doing what I loved.

As I learned more about business, I realized how much I didn’t know. I saw myself as someone who had big dreams, yet it felt like it was going to take forever to make them real. And guess what? It did.

I felt like a little kid dressing up in big kids’ clothes. I was trying to be a big player in my business, but I felt like I wasn’t old enough, smart enough, and didn’t have that something special that would move me to the top. I knew what I wanted to create, yet it wasn’t happening.

And because I viewed myself as missing something…

… I went into implementation overdrive. Nothing I did was ever enough. I always thought I should do more.

If I did more, then good things would happen. But the big thing that happened was stress! And a lot of it!

It got ugly before it got pretty.

That was over two decades ago. The biggest breakthrough came when I finally saw myself as having exactly what my ideal customers needed.

I was enough. I knew what I was doing in many areas of business, and the areas I didn’t know, I could ask for help.

I decided to be the version of me who could figure anything out if I stayed connected to my heart and didn’t worry about my performance. I began to see the value of looking at the big vision, and I took time to be strategic and intentional about how I moved forward. This was huge.

Many entrepreneurs are inspired by one or two things they want to create and never take the time to figure out how to set themselves up to win for long-term gains as they add new offerings to their lineup.

And that was me.

At first, I offered only private coaching. Every year, I added something new without much thought about how it would fit into my business model or how I would market it.

Inspiration would hit, I’d create a new product or service, and then I’d drop it because the profits would eventually fizzle out.

I prided myself on creating on the fly without much planning. I was a girl who could wing it. I made money, but I didn’t see large increases with each new thing I offered.

I was still acting like a teenager in my business.

I did what I wanted in the moment and didn’t take the time to think about how my actions would impact the overall vision for my business. Spontaneity will only get you so far.

Currently, I see myself as a business owner who is confident in her skills as a coach and educator in my specific niche. Someone who enjoys the learning process of using well-thought-out strategies to grow my business… and finds joy in it.

My private label is “wealth woman.” When I see myself as that, it causes me to be more thoughtful about the decisions I make. It causes me to shake up paradigms about how I see myself as a business owner.

How about you? How do you see yourself in the role of business owner?

What are the thoughts you think that nobody else hears?

How does the way you see yourself impact your business? Your customers? Your team?

Creating a daily practice to support yourself in transitioning into the best version of yourself is a sure bet for transformation.

I make a decision each day to put my “wealth woman” hat on so I can make more deliberate choices to support myself in the creation of a business that grows joyfully each month.

Wealth woman, hear me roar! Rrrrrrrrrrr!

How do you see yourself in the role of business owner?

I was there for a mastermind with several other coaches and business experts. I didn’t know exactly what would happen that day, but I had a strong feeling something important was about to shift for me.

Years earlier, I’d interviewed Bob on my radio show about one of my favorite wealth-building books that he authored, The One Minute Millionaire.

So I was excited to show him my business funnel and receive feedback.

Then he asked a simple question:

“What area of your business do you resist the most?”

My whole body shrank. I knew the answer, and it made me cringe.

I resisted asking people to support my launches.

When I looked deeper, I discovered the reason behind it.

I didn’t want to bother people. I didn’t want to seem like a taker.

Here’s the funny part. I had zero problem supporting other people.

If someone asked me to promote them, I was happy to help.
If a partner wanted exposure to my audience, great.
If my team reached out to someone on my behalf, fine.

But me asking directly? Ewwww!

That inner game block was stopping me from reaching more people in a leveraged way.

I was limiting my own growth.

Two Things That Helped Me Break the Cringe

1. I chose a goal bigger than the fear

Instead of trying to eliminate the fear first, I chose a goal so compelling that staying stuck became unacceptable. I chose to ask 50 people to support me.

The goal mattered more than my discomfort.

When your vision is strong enough, your brain stops obsessing about embarrassment and starts focusing on results.

Then I added something that always helps me move forward:

I made it fun. (Fear hates fun, so it ran away.)

When something feels playful or like a challenge, your nerves calm down, and your courage increases.

2. I changed the meaning of asking

Originally, I saw asking for support as an intrusion.

But when I flipped perspectives, it opened my eyes.

People ask me for support all the time.

Am I annoyed?

No.

I’m often thrilled to help someone whose work I believe in.

And let’s be honest…

When I unexpectedly receive a commission check or a prize for promoting someone, I’m even happier.

Then another realization hit me.

If someone in their audience buys one of my programs and transforms their life…

I’m not bothering their community.

I’m serving it.

Once that shift clicked, I stopped hesitating.

I started asking every aligned partner I could think of.

People I knew or admired. 

Soon it became a game.

“Who else could I invite to collaborate?”

I got on a roll!

During one of my launches, more than 100 partners promoted the program.

I went from cringing…

… to having a big, fat smile on my face.

Your Turn

Every entrepreneur has a cringe factor.

The thing you avoid, even though you know it could move your business forward.

Maybe it’s:

• • Visibility
  • Following up with prospects
  • Raising your fees
  • Inviting people to work with you
  • Reaching out to collaborators

The cringe itself isn’t the real problem.

The real problem is letting it stay in charge of your business.

Take a moment and ask yourself:

What’s the thing in your business that makes you cringe?

How is avoiding it limiting the people you could help?

What bigger goal would make facing it worth it?

Who could support you once you move through it?

And the most important question:

Are you willing to do the uncomfortable thing so you can step into the role of a powerful CEO?

Because on the other side of the cringe…

Is almost always your next level. 

You don’t overthink it. You want it and ask for it. 

You anticipate how good it’s going to be because you know it’s available.

Asking for more clients can work the same way. “More customers, pleaze.” 

They should then be served up right in that moment, yes? 

Absolutely. 

The key is how you ask. You ask the way you ask for food: with ease, expectation, and zero fear. 

You don’t worry about rejection or whether the server will say no when you ask for seconds…

… so why do that with clients?

Attracting clients into your world becomes easy when you believe it’s easy.

Most entrepreneurs have been taught the opposite. They believe it requires constant effort, the polished pitch, or a flawless website.

When I started coaching, I filled my practice quickly after deciding to go full-time. I had no business cards, brochures, website, or résumé packed with credentials.

I had conviction, with a generous side of passion.

People work with me primarily to attract more clients, but whether your desire is clients, growth, or prosperity, the process is the same. You have to operate from the assumption that it gets to be easy.

When you let past experiences define your future, you become your own obstacle. Slow seasons, financial setbacks, or missed goals can start to impact how you show up. And potential clients feel it.

Opportunities reveal themselves when you’re aligned with deserving more. 

It’s worth your time to trade in your old stories about the economy, your past, or fear of failing to create new stories aligned with abundance.

• How would you play if failure wasn’t an option?
• Are you planning for expansion or bracing for disappointment?
• Do you trust your value or question it?
• Are you leading from your intuition, your mind, or both?

There are smart ways to grow your audience and revenue, but those strategies should reflect you. They should feel like a want to, not a have to.

I thrive on excitement. My marketing is bold, informal, and expressive because that energy fuels me. When something feels stiff or inauthentic, it falls flat.

My approach is simple: stay visible, stay consistent, and make it easy to connect. I don’t hide.

• What kinds of interactions energize you?
• How do you most enjoy attracting clients?
• Where can your values and passion lead the strategy?
• What are you overcomplicating?
• What—or who—are you ready to release?
• Who could make this easier?
• What new insight would support your next level?

Business and growth are games. The winning move is making them both effective and enjoyable. Show up consistently but let it feel inspired, not exhausting.

You can be falling to pieces behind the scenes, but the show can still go on. You have to keep your big boy/girl pants on and keep doing the things you know to attract moola in the door.

No matter what stage of the game you’re in, there are going to be times where you have a financially stressful situation. You and your team will make embarrassing mistakes. You will say something stupid to a potential customer. There will be creative dry spells.

But none of these things needs to be an emotional crisis or the demise of your dreams.  The faster you accept what’s happening in the moment, the faster you can move back into your mojo.

Every situation is temporary. The bleakest moments in your business can also be your biggest breakthroughs. Use them as a springboard for upleveling.

Twenty-one years ago, everything around me was in shambles.

My boyfriend went crazy (literally), and when I left him, he wanted revenge. My fear was triggered, and I began to put my focus on safe. Meaning I was wondering when he’d rob or physically hurt me again

The more I tried to find safety, the more horrible things happened.

I stopped paying attention to my business. When I finally pulled my head out of the land of fear, I saw that I was in debt and no new clients had signed on in months.

Ruh roh. I was in deep doo-doo.

And to top it all off, I wasn’t able to tap into my creativity to get some much-needed solutions to this volcano of a problem. I felt like a loser.

Back then, my entire message was about extreme abundance, and yet I was in extreme scarcity. Then I layered guilt on top of all my other yucky feelings. I thought, “How can I coach about abundance when I don’t feel abundant?”

My stress and guilt about my situation caused me to suffer the most. And it kept me in bondage for almost a year! If I could do it all over again, I wouldn’t have made a big deal about any of it.

The best leaders don’t rip themselves to shreds when the shizzle hits the fan.

Once you stop judging yourself by your circumstances, you have access to power, freedom, and more control of your results.

I don’t need money in my bank account to coach others to be more abundant. I’ve had a coaching client for over a decade worth multiple nine figures. I’m worth nowhere near that. Guess why they hired me? To be more abundant!

I’m 100% confident in my coaching abilities… and my clients trust me because I trust myself.

They don’t give a rip if my house is clean, if I showered today, or if I had a fight with my man and cried all night.

You can be at your worst moment and still attract 5-Star Clients, investors, amazing team members, massive cash flow, and come up with best-selling ideas.

You are your thoughts, not your circumstances.

Clients and customers are attracted to you because they trust that you’ll help them get what they want… not because your life is perfect.

Have your meltdowns and your cake, too!

What if your meltdown led to your best life ever?!

What did ya think about this blog?