I believe anything is possible in business.

I believe you can create gargantuan results without knowing every freaking thing about how you’re going to create them.

And I believe a struggling business can become a wildly profitable one much faster than you everrrr believed was possible.

I’ve been there and done that. I’ve helped countless entrepreneurs do the same.

One of the biggest shifts for me was taking full responsibility for my results… the ones I loved AND the ones I didn’t.

I’ve been talking about the Law of Attraction for almost three decades. And I’ve coached plenty of entrepreneurs who say they’re using attraction principles…

… but they’re still worrying and trying every strategy they can think of to create results. 

That’s not how it works.

At the most basic level, what you consistently give your attention to influences what you expect, notice, decide, and do.

But knowing that isn’t enough.

There are nuances to creating kickass results with your inner game.

These are my top 11:

1. Your thoughts matter. A LOT.

What you believe about clients, your business, yourself, and what’s possible influences how you show up for everything.

Pay attention to the thoughts you’re practicing because they’re influencing your decisions and actions every day. Are you focused on winning or losing? Business being difficult or easy? Results coming fast or slow?

2. Know the essence of what you want.

Choosing your monthly nut or client goal usually isn’t gonna give you the mental juice necessary to make it happen.

Clarify what having this will give you.

Freedom? Fun? Security? Creativity? Peace?

Get familiar with THAT feeling and make a decision that you’re available for the outcome.

3. Course correct quickly.

When you notice you’re spending more time focused on the problem, what’s missing, or how slowly things are moving…

… redirect your attention toward what you want.

Again. And again. And again.

4. Quit demanding proof it’s coming every five minutes.

If you’re constantly looking around asking, “Where is it? Why isn’t it working yet?” you’re still focused on not having it.

Give your new expectations some room to breathe.

5. Practice. Practice. Practice.

Your brain loves to focus on what’s familiar.

So make the thoughts, feelings, and expectations associated with the results you want more familiar.

And quit running around like a chicken with its head cut off taking random action because you’re scared nothing’s happening.

6. Make room for peace and fun.

They’re not rewards you earn after your business works.

They’re part of how you create a business that works.

Pressure and overwhelm rarely bring out your most creative, confident, resourceful self.

7. Take action from alignment, not panic.

You don’t need to execute every strategy you learn.

Pay attention to what feels right for YOU.

The right action often feels natural, exciting, or obvious… even when it’s not what everyone else is doing.

8. Mind your OWN business.

Someone else’s revenue, audience, launch, strategy, or fabulous Instagram feed has absolutely nothing to do with what’s possible for you.

You don’t need to do everything the experts tell you.

You need to become really good at hearing yourself. Tune into what your heart wants. 

9. Listen to your Inner Business Expert.

You have inner guidance. It’s connected to infinite intelligence.

Ideas. Nudges. Pulls. Things you keep thinking about for no logical reason.

Listen.

Your Inner Business Expert knows more about the business you want to create than the latest guru, algorithm, or AI prompt ever will.

Trust it enough to follow it. You’ll always be led in the right direction.

10. Become obsessed with evidence that proves things ARE working.

Notice what you’re doing well. Acknowledge all progress… no matter how small.

Celebrate the email someone responded to, the idea that came easily, the client inquiry, an unexpected introduction, or the brave decision you just made.

What you focus on grows in importance in your mind.

11. If everything suddenly feels hard… pay attention.

Don’t automatically push harder. Regroup.

Reconnect with your inner guidance.

Ask yourself whether you’re acting from inspiration or fear.

Then look for another way forward that feels lighter, more natural, and more like YOU.

Because there’s always another way. Always. Sometimes you may need to just push pause for a minute until the timing feels better.

There are plenty more nuances to using the Law of Attraction in business.

But master these 11 and you’ll spend a whole lot less time fighting your business…

… and a whole lot more time creating from flow.

You can have the most rockin’ strategy for attracting clients, but if the energy behind it sucks, it’s automatically gonna have a ceiling on how many clients say “yes.”

You’ll second-guess what you’re saying. Wonder if anyone wants what you’re selling. And the negative thoughts spin out from there. 

Not exactly magnetic energy, right?

The energy behind a client waitlist starts with deciding that attracting clients can be FUN.

I know. Radical concept. 😜

Instead of choosing a client goal based on what seems reasonable, feel into what would be exciting.

How many clients would make you ridiculously happy?

And more importantly… why would it make you happy?

Maybe you’d love the energy of serving a full group. Maybe you want to break your own record. Or maybe serving those clients would allow you to create something you’ve been dreaming about.

Find the juice in the why.

When attracting clients becomes a have-to, you’ll naturally resist it. When there’s a juicy desire behind it, you’ll want to play.

Then turn your attention away from the masses and toward the people who matter: your 5-Star Clients.

These are the people who are wired to want what you do and adore the way you serve it up.

You don’t need everyone to understand you.

Your 5-Star Clients do.

Imagine what would happen if every time you wrote an email, created a product, decided what to charge, or thought about attracting clients, you connected with them first.

Not with their fears or objections. But energetically, with their highest selves.

I often close my eyes, take a few deep breaths, connect to the energy of my 5-Star Clients and ask myself:

What’s the most important thing for me to focus on right now?

Sometimes a new idea drops in. Other times I just feel peaceful and trust that whatever I do (or don’t do) will attract clients.

The point isn’t to force an answer to come through. It’s to connect to the bigger picture and come from a place of love and inspiration. 

Your brain can come up with 4,782 reasons someone might not hire or buy from you. But none of them will be true if they’re coming from your worried little mind.

Your 5-Star Clients aren’t sitting around energetically critiquing you. They already see your value.

Which brings us to another huge piece of the client attraction puzzle: Do you see and trust the value you provide?

You bring something to your work that nobody else can duplicate.

It might be your perspective or experience. Maybe it’s humor or quirkiness. The way you simplify complicated things. Your ability to see what someone else can’t see for themselves.

That special sauce is infused into everything you create.

Quickie exercise: Write down five things that make the way you serve your clients uniquely yours.

That right there is your gold. And you need to own the awesomeness of it.

I used to give my clients random journal prompts. Then they started requesting them. I didn’t realize how valuable they were to my clients before then, and I began sharing them more (including in my weekly newsletter).

When you question your value, worry about what people can afford, or wonder whether anyone will say yes, you bring that energy into everything you do.

There’s a much more powerful place to operate from.

Imagine you’ve already had the kind of year you dream about. You’ve served incredible clients and have evidence they value your work. Your business is thriving.

How would you approach a potential client from there?

You’d probably be much less concerned about whether they hire you or not. You’d show up online or in person focused on giving value. You’d make bold moves without analyzing what potential clients would think.

You’d focus on what they want and tell them what you truly think would support them.

You’d be generous without having a hidden agenda about wanting something in return.

That’s a big client attraction secret: Make serving the person in front of you more important than making the sale.

Your job is to clearly communicate what you’ve created and why you believe it can support them. Then let them decide with no attachment to the sale.

There’s huge freedom in operating this way.

For the next week, experiment with your approach to client attraction.

Before you get into action, use these as journal prompts:

How easy can I make this?

How much fun can I have with this?

How can I infuse more love into this?

And if something feels like pure pressure, pause. There are infinite ways to attract clients.

Choose the ones that light you up.

Connect with the people you most want to serve. Trust the value you bring. Let your desire lead instead of your fear.

That’s the energy behind a client waitlist.

One business idea can transform your business. The wrong one can eat up six months of your time with nothing to show for it.

The challenge is knowing the difference before you invest your time, energy, and creativity.

But if you ask yourself what you should focus on next to make the moola, your brain starts searching for practical answers.

What’s trending? What are other people doing? What’s the fastest way to six figures?

Those questions don’t always lead you to a clear and exciting answer. They often lead you to pressure.

When you’re trying to figure out the “right” project from that place, every idea starts sounding equally good… or equally overwhelming. 

Before long, you’ve got ten unfinished projects and no idea which one deserves your attention. 

That’s why I created the Four Six-Figure Project Filters.

Every project idea has to pass these four filters before it earns a yes.

Filter #1: Flow

“Am I excited to spend the next three months creating this?”

If the answer isn’t a strong yes, don’t talk yourself into it. The most profitable project isn’t the one that looks best on paper. It’s the one you’ll finish because you can’t wait to work on it. 

There are plenty of good ideas. You want the one that pulls you in. The one that puts you into a state of inspiration and creativity.

Filter #2: Demand

Will my 5-Star Clients care about this?

It’s easy to fall in love with your own idea. But if your future clients don’t care about it… forgettaboutit. 😜

Your 5-Star Clients aren’t looking for more information. They’re looking for a solution to problem that’s bugging them.

If your project solves that issue, they’ll naturally lean in.

Filter #3: Six-Figure Potential

Will this project continue attracting clients after you’ve finished creating it?

The ideal project doesn’t create one quick burst of sales and then disappear. It should become a business asset you can use again and again.

Ask yourself:

• Will this attract clients for months or years?
• Can I use it more than once?
• Will it naturally lead people to my other offers?

If the answer is yes, you’ve got a project with six-figure potential.

Filter #4: Sustainability

Can you maintain this project without burning out?

Before you commit to the project, ask yourself:

• Can I realistically keep this going?
• Does it fit my lifestyle?
• Would I still want to do this a year from now?

A project shouldn’t require you to become someone you’re not just to make it successful.

Even if an expert tells you, “You have to do it this way,” don’t buy it.

If it feels like a chore, question the format. There’s almost always an easier, more fulfilling way to bring the idea to life. Burnout doesn’t attract clients.

When a project passes all four of these filters, you become more focused, creative, and confident. That’s often when clients begin saying yes, even before the project is finished.

So before you spend the next three months building something, don’t ask, “Is this a good idea?” Ask, “Has this idea earned my yes?”

Those four questions could save you months of building the wrong thing  and lead you to the project your future clients have been waiting for.

Most people spend their lives bracing themselves…

… for rejection.

… for bad news.

… for the plan to fall apart.

… for the other shoe to drop.

You don’t want to train yourself to have those experiences, do you?

Common thoughts that will drive you to prepare for the worst:

– What if the contract falls through?

– The deadline is coming. What if I don’t make it? 

– I haven’t heard from _________.  Something’s wrong.

– It’s too good to be true.  It was too easy.

– I can’t find good help. Why bother?

– I’ve tried this before. What if I fail again?

When you flirt with these thoughts, you begin to make decisions about what your outcome will be.  

Every expectation creates a corresponding behavior.

If you expect rejection, you communicate one way.

If you expect prosperity, you communicate another.

That’s why your expectations are more than just thoughts. They’re instructions your brain follows.

You begin bracing yourself for a less-than-ideal outcome and anticipate future struggle.  

When you expect something to fail, your brain immediately starts looking for evidence that it’s going to fail.

• You second-guess every decision.
• You hesitate instead of taking clear, forward-moving action.
• You overthink simple conversations.
• Your uncertainty leaks into your emails, proposals, pricing, and conversations.

Eventually, your actions start creating the very outcome you’ve been rehearsing in your mind.

But when you brace yourself for the outcome you want, you create a chain of events that lead to clients, prosperity, and peace.

Imagine you send a proposal to a potential 5-Star Client.

Two days go by, and you don’t hear back

If you’re bracing for rejection, you’ll think:

“Oh my God. They hated it.”

“I priced it too high.”

“I should send another email.”

Now you’re dripping in fear-based energy… and acting on it. Ugh.

You’re driven by trying to convince them to go with you. You might even pester them with requests to move forward.  

They sense your neediness, lack of confidence, or pushiness and are turned off.

But if you’re bracing for prosperity…

You assume they’re busy and go about your day.

You follow up when it’s appropriate because you trust that all is well.

And you have a completely different experience.

You act with confidence and grace.  Your strategies, conversations, and intuition serve you in a very positive way.  

Every day, you’re bracing yourself for something.

Rejection, struggle, disappointment…

or prosperity, 5-Star Clients, support, and success.

Whatever you prepare for shapes the decisions you make before the outcome ever arrives.

So for the next week, every time you notice yourself preparing for failure, stop and ask:

“What would I do if I expected this to work out?”

Then do that thing!

Entrepreneurs are addicted to thinking, “This isn’t enough.”

The clients aren’t showing up quick enough. That check in the mail wasn’t enough to cover my car payment. That strategy didn’t deliver enough clients.

They think prosperity isn’t happening because they’re not hitting the big goal.

But that’s an illusion that’ll send you down a dark road of bad decision-making and unfulfilled potential.

(Later in this article, I’ll share how I turned this bad habit into multiple seven figures.)

There’s evidence of prosperity showing up damn near every day.

But you often can’t see it because you’re too busy judging what shows up.

In your mind, you say, “That doesn’t count.”

It doesn’t count because it wasn’t the big windfall.

A potential client reaches out. “Yeah, but they didn’t hire me.”

A referral comes in. “Yeah, but they didn’t grab the six-month package. They got the three-month one.”

Someone tells you they love your work. “Yeah, but they didn’t become a client.”

You download a fun strategic idea. “Yeah, but I don’t know if it’ll work.”

Prosperity is always showing up…

… but you immediately dismiss its significance.

It’s like the Universe is tossing gifts over the fence and you’re standing there saying:

“That one doesn’t count.”

“That one doesn’t count.”

“That one doesn’t count either.”

Then you wonder why you feel unsupported or why you don’t score the big deals.

Again, evidence that you’re on your way to more prosperity is always revealing itself. But most people have created misguided “rules” about what qualifies as prosperity.

I used to do it, too. I’d wake up to a sale in my inbox for my Speed Dial the Universe journal and instantly say, “Big whoopty do. I just made a whopping ten bucks in profit.”

I eventually saw what I was doing. I was ungratefully focused on “it’s not enough.” You can’t create riches when you’re constantly bitching about how what shows up is never enough.

Then I got the inspiration to create a low-ticket funnel. The first sale that came in was proof that I was onto something. That funnel ended up making me more than six figures. I then went on to create several low-ticket product funnels.

We spent hours tracking our stats, and we’ve made multiple seven figures from these “small” sales. (I’ve got my Double Comma Award from ClickFunnels to prove it.)

I dare you to count every little shred of evidence of prosperity that comes your way. Seriously, do it for 30 days straight. Write that shizz down.

When you focus on prosperity, you feel more prosperous. And you end up making more moola as a result.

What counts as evidence?

• Synchronistic conversations
• Inspired ideas
• Helpful introductions
• Client inquiries (even if they don’t become clients)
• Problems that resolve themselves
• Surprise gifts
• Commissions of any size
• People engaging with your posts
• A client testimonial

What you acknowledge grows. And what you appreciate expands.

One small sale leads to more and more. I’ve had people download my free lead magnet and then, several months later, pay me $5,000 a month for private coaching.

What you notice, you become available for.

The entrepreneurs who experience the most prosperity don’t discount the evidence that shows up.

They celebrate every little bit of it.

And because they count it, they expect more of it.

Replace:

“Yeah, but…”

with:

“This is proof!”

The more you acknowledge prosperity, the more you’ll discover it’s been showing up all along.