More About Advertising https://www.moreaboutadvertising.com The alternative voice of advertising, marketing and media Wed, 08 Apr 2026 20:13:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.moreaboutadvertising.com/wp-content/uploads/2018/03/cropped-maa-icon-1-32x32.jpg More About Advertising https://www.moreaboutadvertising.com 32 32 Coca-Cola breaks out two very different flavours in new WPP campaigns https://www.moreaboutadvertising.com/2026/04/coca-cola-breaks-out-two-very-different-flavours-in-new-wpp-campaigns/?utm_source=rss&utm_medium=rss&utm_campaign=coca-cola-breaks-out-two-very-different-flavours-in-new-wpp-campaigns https://www.moreaboutadvertising.com/2026/04/coca-cola-breaks-out-two-very-different-flavours-in-new-wpp-campaigns/#respond Wed, 08 Apr 2026 20:13:59 +0000 https://www.moreaboutadvertising.com/?p=1834486 Two big campaigns came out of Coca-Cola on a single day, both on a Mexico theme. One marks the first game of the FIFA World Cup, which takes place in Mexico on 11th June, while the other celebrates Coca-Cola’s 100th anniversary in Mexico. Football sponsorship and brand campaigns might have very different criteria, but the …

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]]> https://www.moreaboutadvertising.com/2026/04/coca-cola-breaks-out-two-very-different-flavours-in-new-wpp-campaigns/feed/ 0 Marmite hides ‘love it or hate it’ dispute inside recipe ads https://www.moreaboutadvertising.com/2026/04/marmite-hides-love-it-or-hate-it-dispute-inside-recipe-ads/?utm_source=rss&utm_medium=rss&utm_campaign=marmite-hides-love-it-or-hate-it-dispute-inside-recipe-ads https://www.moreaboutadvertising.com/2026/04/marmite-hides-love-it-or-hate-it-dispute-inside-recipe-ads/#respond Wed, 08 Apr 2026 15:51:34 +0000 https://www.moreaboutadvertising.com/?p=1834474 Thanks to its wide availability and the “umami” flavour championed by chefs like Nigella Lawson, Marmite has taken on a new lease of life as a cooking ingredient. Adam&eve/TBWA’s new OOH and press campaign for the brand encourages us to think of Marmite as more than just a spread, suggesting we add it to everyday …

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]]> https://www.moreaboutadvertising.com/2026/04/marmite-hides-love-it-or-hate-it-dispute-inside-recipe-ads/feed/ 0 Droga5 has new reasons to turn off your phone in the cinema https://www.moreaboutadvertising.com/2026/04/droga5-has-new-reasons-to-turn-off-your-phone-in-the-cinema/?utm_source=rss&utm_medium=rss&utm_campaign=droga5-has-new-reasons-to-turn-off-your-phone-in-the-cinema https://www.moreaboutadvertising.com/2026/04/droga5-has-new-reasons-to-turn-off-your-phone-in-the-cinema/#respond Wed, 08 Apr 2026 15:21:38 +0000 https://www.moreaboutadvertising.com/?p=1834468 Regular cinema goers will be familiar with seeing messages asking you to turn off your phone, mainly feeding off an appeal to the British sensibility that if it rings or pings during the film, you will be very embarrassed indeed. Droga5 ANZ has come up with a different take on the theme for telecommunications company …

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]]> https://www.moreaboutadvertising.com/2026/04/droga5-has-new-reasons-to-turn-off-your-phone-in-the-cinema/feed/ 0 $2bn Publicis-Microsoft deal goes beyond media to cover ‘entire workflow’ https://www.moreaboutadvertising.com/2026/04/2bn-publicis-microsoft-deal-goes-beyond-media-to-cover-entire-workflow/?utm_source=rss&utm_medium=rss&utm_campaign=2bn-publicis-microsoft-deal-goes-beyond-media-to-cover-entire-workflow https://www.moreaboutadvertising.com/2026/04/2bn-publicis-microsoft-deal-goes-beyond-media-to-cover-entire-workflow/#respond Wed, 08 Apr 2026 14:58:12 +0000 https://www.moreaboutadvertising.com/?p=1834464 Can anybody keep up with Publicis Groupe? CEO Arthur Sadoun seems to have a hotline to the big global accounts, and his stated mission to “win in the platform world” is going pretty well, mostly thanks to Publicis’ AI capabilities. Publicis, as predicted, has won Microsoft’s $2bn global media account without a pitch – but …

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]]> https://www.moreaboutadvertising.com/2026/04/2bn-publicis-microsoft-deal-goes-beyond-media-to-cover-entire-workflow/feed/ 0 Adland in the era of Trump https://www.moreaboutadvertising.com/2026/04/adland-in-the-era-of-trump/?utm_source=rss&utm_medium=rss&utm_campaign=adland-in-the-era-of-trump https://www.moreaboutadvertising.com/2026/04/adland-in-the-era-of-trump/#respond Wed, 08 Apr 2026 08:19:43 +0000 https://www.moreaboutadvertising.com/?p=1834457 Most industries are feeling the effect of US President Donald Trump and his regular attempts to hold the world to ransom through a mixture of power and money (interchangeable in the Trump lexicon.) This morning the prospect of a full-on global energy crisis appears to have abated somewhat as Trump has backtracked on his threats …

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]]> https://www.moreaboutadvertising.com/2026/04/adland-in-the-era-of-trump/feed/ 0 Wendy’s follows Estee Lauder with cross-platform WPP deal https://www.moreaboutadvertising.com/2026/04/wendys-follows-estee-lauder-with-cross-platform-wpp-deal/?utm_source=rss&utm_medium=rss&utm_campaign=wendys-follows-estee-lauder-with-cross-platform-wpp-deal https://www.moreaboutadvertising.com/2026/04/wendys-follows-estee-lauder-with-cross-platform-wpp-deal/#respond Wed, 08 Apr 2026 06:44:52 +0000 https://www.moreaboutadvertising.com/?p=1834450 New boss Cindy Rose’s mantra of ‘One WPP’ (with apologies to Publicis) appears to be be paying off with some clients at least. Shortly after it emerged that Estee Lauder was giving all its marcoms to WPP following a media review, WPP has added Wendy’s to its media roster. Wendy’s has been a longstanding client …

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]]> https://www.moreaboutadvertising.com/2026/04/wendys-follows-estee-lauder-with-cross-platform-wpp-deal/feed/ 0 Ocean Outdoor opens 2026 Digital Creative Competition for entries across Europe https://www.moreaboutadvertising.com/2026/04/ocean-outdoor-opens-2026-digital-creative-competition-for-entries-across-europe/?utm_source=rss&utm_medium=rss&utm_campaign=ocean-outdoor-opens-2026-digital-creative-competition-for-entries-across-europe https://www.moreaboutadvertising.com/2026/04/ocean-outdoor-opens-2026-digital-creative-competition-for-entries-across-europe/#respond Wed, 08 Apr 2026 05:30:20 +0000 https://www.moreaboutadvertising.com/?p=1834424 One agency will win the European Grand Prix. Entries for Ocean Outdoor’s annual Digital Creative Competition are now open in the UK, the Netherlands, the Nordics and Germany. Now in its 17th year in the UK, and sixth year across other Group markets, Ocean’s competition calls for bold ideas and original concepts that push the …

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]]> https://www.moreaboutadvertising.com/2026/04/ocean-outdoor-opens-2026-digital-creative-competition-for-entries-across-europe/feed/ 0 Publicis goes full throttle on sport with acquisition of 160over90 https://www.moreaboutadvertising.com/2026/04/publicis-goes-full-throttle-on-sport-with-acquisition-of-160over90/?utm_source=rss&utm_medium=rss&utm_campaign=publicis-goes-full-throttle-on-sport-with-acquisition-of-160over90 https://www.moreaboutadvertising.com/2026/04/publicis-goes-full-throttle-on-sport-with-acquisition-of-160over90/#respond Tue, 07 Apr 2026 06:56:51 +0000 https://www.moreaboutadvertising.com/?p=1834439 It’s a surprise that Publicis Groupe hasn’t gone all-out on sports marketing already, but CEO Arthur Sadoun is attempting to put that right with the acquisition of 160over90, just in time for the start of the FIFA World Cup in June. The global sports and entertainment agency was previously part of WME Group, owner of …

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]]> https://www.moreaboutadvertising.com/2026/04/publicis-goes-full-throttle-on-sport-with-acquisition-of-160over90/feed/ 0 Uber amps up ‘sunbed wars’ in push for book-ahead holiday rides https://www.moreaboutadvertising.com/2026/04/uber-amps-up-sunbed-wars-in-push-for-book-ahead-holiday-rides/?utm_source=rss&utm_medium=rss&utm_campaign=uber-amps-up-sunbed-wars-in-push-for-book-ahead-holiday-rides https://www.moreaboutadvertising.com/2026/04/uber-amps-up-sunbed-wars-in-push-for-book-ahead-holiday-rides/#respond Tue, 07 Apr 2026 06:17:13 +0000 https://www.moreaboutadvertising.com/?p=1834434 Travelling to the airport can be as fraught as getting through the countless hurdles that await you at the terminal. Uber wants to persuade us that it’s a safe bet for the first stretch of the journey in a new activation by Mother. Mother riffs on the holiday trope of the poolside early morning territory …

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