There are many reasons to segregate personal from business social media accounts. Most people are familiar with the saying of don't mix business with pleasure. When it comes to conducting business online there are many ramifications that can occur by allowing colleagues and consumers into your personal life.
There is little doubt social media has leveled the playing field for small business owners. Everyone can take advantage of all the perks regardless of the size of their marketing budget.
]]> With that said, it is imperative for people to realize that all posts made through networking venues are a direct reflection on the company they represent. Once something goes live it is hard to retract, especially if posts go viral.Nearly everyone who spends time online has read stories about companies, politicians and influential persons who made inappropriate tweets, YouTube videos, or Facebook posts that instantly proliferated across the Internet.
Recovering from social media disaster can be a painful and expensive process. The best approach is to minimize risks by developing a social media marketing plan and training every person involved.
Creating plans aids in defining the company's persona and identifying the target audience. Understanding the demographic market aids in developing marketing strategies geared toward their wants and needs.
Along with developing marketing plans, companies need to become educated in the ways to fully capitalize on social media. Take time to read the terms of service for each venue. It's vital to follow the rules, as those who violate can have their business page shut down or permanently banned.
For instance, Facebook prohibits people from having multiple accounts. Those in violation will have their accounts disabled. This is not to say, that people cannot have multiple pages. Subscribers can create a variety of personal pages, business pages, and groups, but they must all originate from one Facebook account.
For example, Jane Smith could create a personal page and a business page. The business page doesn't have to include her name at all. Jane will have separate identities and will be able to post under her business persona on her business page as well as her personal page and the personal and business pages of others.
It is crucial for Facebook subscribers to double-check their identity prior to making posts. Responding under their real name instead of the business name is often the root of social media disasters.
Another option is to only use Facebook to create a business account. Companies can manage business pages and advertising campaigns, but won't be able to interact with others except as their business page. This option doesn't have a personal profile attached to the account, but does limit the level of activities that can be performed.
Facebook business pages offer additional features that are not available with personal pages. These include things such as paid advertising, multiple administrators, Facebook insights and analytics, and tabs which can be personalized to enhance brand recognition.
It is not uncommon for business owners to feel overwhelmed at the idea of setting up multiple social networking accounts. An affordable solution is to work with a social media marketing consultant such as Online Marketing DNA.
OMDNA excels at helping companies expand their online presence by integrating a variety of Internet marketing strategies. We can help owners learn how to segregate personal from business social media accounts; establish new accounts; or enhance existing social marketing endeavors.
We are currently accepting a limited number of business owners who are ready to take their company to new heights using proven SEO methods. Visit our social media blog to learn more about our company and marketing programs.
]]>Knowing what sets your company apart from others will aid in creating a bullet proof marketing strategy. Establishing the USP provides the starting point for all marketing endeavors. It helps identify the audience and the best ways to reach them.
For example, companies who market products and services to senior citizens would use different approaches than those who market to young adults. Older people prefer more traditional advertising such as direct mail and print catalogs, while the younger crowd is attracted to new methods such as mobile marketing and social media.
]]> Today, business owners have countless ways to reach consumers. The Internet opens the door to a variety of digital advertising options including websites, blogs, electronic newsletters, online videos, podcasts, social media outlets, and local search.Integrating every available strategy is an overwhelming feat that requires an experienced marketing team. No one is capable of tackling the task on their own. Those with limited budgets will have to develop a marketing strategy based on what they can afford, as well as what can realistically be accomplished.
Every business owner can benefit from having a website. It is believed that nearly 80 percent of all sales begin with consumers searching online. Companies who do not have an Internet presence often lose sales to competitors simply because they aren't online.
Another popular marketing strategy is blogging. Blogs are a great way to provide information to consumers and develop strong relationships. They are also an ideal link building tool which can help improve search engine positioning.
Link building is one of the more valuable marketing strategies because it helps search engines understand what the company offers. It should be an integral part of your online marketing plan.
There are many ways to go about link building. Some of the more popular include article marketing, blogging, local listings, online videos, and social marketing. Most people find it helpful to work with an SEO marketing company to develop linking strategies.
Another strategy that can benefit most companies is mobile marketing. Currently, about 47 percent of people use mobile devices to search the Internet. This amount is expected to reach 90 percent within the next two years.
Mobile marketing lets owners reach consumers via text messaging, photos, and videos. Furthermore, people can view company websites and blogs so it is important to optimize these properties for mobile viewing.
Social media marketing has taken the world by storm and is a necessary element for anyone with an Internet business. Few people fully grasp the power of social marketing. Those who take time to learn the ins and outs can take their company to new heights.
Social media encompasses venues such as LinkedIn, Facebook, Twitter, StumbleUpon, and MySpace. Owners can also make use of social videos with applications like Twitter Vine and YouTube.
Putting together a bullet proof marketing strategy requires careful planning and a good understanding of how each strategy works. At Online Marketing DNA we excel at helping business owners develop solid plans by integrating a variety of Internet marketing strategies.
We help owners identify their USP and determine which strategies will provide the greatest results. Our proven system interconnects each strategy to expand online presence and boost brand awareness.
Due to the intimate nature of our program, OMDNA limits the number of clients to ensure each receives our full attention. If you are ready to launch your company to a new level we encourage you to click here to get started.
]]>One of the greatest benefits of understanding lifetime value of customers is owners can tap into the power of word of mouth advertising. When customers are pleased with products, services, and customer service they are likely to tell everyone they know.
Most people realize that quality products, superior services, and exceptional customer service are rare. Countless companies focus more time on making profits than building relationships. They become so obsessed with the bottom line that they fail to remember that customers help to generate profits.
]]> Today, companies have more relationship-building tools than ever before. They can reach consumers through social media marketing, mobile marketing, and Web marketing. They can produce advertising videos to showcase products and personnel. They can interact with consumers through social media outlets such as Facebook, Twitter, and LinkedIn.An unfortunate truth is many companies fail to recognize the value of retaining customers for life. They spend a tremendous amount of advertising dollars to get new customers, but put little effort into retaining them.
Loyal customers can save companies a substantial amount in advertising. They already know and love the brand and don't need to be convinced to purchase products. Best of all, they will promote the company through word of mouth referrals and social media outlets.
To fully capitalize on the power of customer loyalty necessitates creating a plan that rewards them. This might include things such as sending out appreciation gifts or establishing a customer loyalty program that offers deep discounts, free shipping or products.
Any time customers receive unexpected gifts and are acknowledged for their loyalty they will tell others. Loyal customers have a tremendous amount of influence when it comes to helping others decide where to spend their money. In essence, these customers become volunteer marketing reps that don't cost the company a dime.
Countless books and articles have been written about how to calculate the value of customer retention. Wikipedia offers a mathematical computation which shows the cost to obtain new customers versus the cost of retaining customers.
In a nutshell it boils down to calculating the average value of a sale multiplied by the number of repeat purchases multiplied by the average duration of customer retention. For illustration purposes, let's say a customer spends $30 per month and has a loyalty retention rate of three years.
The customer would spend $360 annually with a grand total of sales amounting to $1,080 over three years. If the company were to reward them with 10 percent of their sales they would be giving back $36 each year.
Industry experts say it costs 6 to 7 times more to acquire customers than retain them. Using the above illustration, each customer acquisition costs $216 to $252. While acquiring customers is imperative, retaining them is even more important.
At Online Marketing DNA, we specialize in helping business owners get the most from advertising campaigns and reduce costs of customer retention. Our proven system utilizes a diverse mix of strategies to strengthen brand identity and broaden online exposure. Click here to learn more about our services and the benefits they offer.
]]>A major reason video is still getting so much Internet traffic is largely based on societal factors. Many people live very hectic lifestyles and are attracted to videos because they can get information while doing other tasks. Others like it because they can get snippets of info quickly.
A good example of video snippets is Twitter Vine; the social media platform that showcases 6-second videos. These mini-videos are ideal for highlighting product features, offering quick product demos, and announcing upcoming events.
]]> Twitter Vine is the epitome of video ads because they force companies to bring out the best qualities within a very short time span. Best of all, these mini videos can be promoted on the popular Twitter platform, as well as through mobile marketing, local listings, websites, blogs, and social media networks.Our society has created a sense of urgency in most everything we do. Online videos satisfy the craving for instant gratification. All a person has to do is click the play button and soon they can escape from the reality around them, if only for a moment.
The video marketing industry is booming and it is highly doubtful it will slow down. In fact, technology giant, Cisco, recently claimed that within the next 3 years over 90 percent of all Internet traffic will be video.
At present, video accounts for about 50 percent of all Internet traffic. If Cisco's prediction is correct this means that video traffic will nearly double. This is a staggering number that every business owner selling goods or service online ought to pay attention to.
The beautiful thing about videos is they can be used in nearly any type of marketing endeavor. They can be shared on websites, blogs, electronic newsletters, video directories, social media marketing, and via mobile devices such as cell phones and iPads.
Video ads can be entertaining, dramatic, educational or informative. They can make use of computer animations, live actors, or include a combination of photographs and written content.
Considering the endless possibilities and the level of exposure advertising videos can receive it is a good idea to get help from a marketing agency. Even short Twitter Vine or mobile ads ought to look professional to capture viewers' attention. In fact, the shorter the video the more captivating it ought to be.
Certainly, videos can be produced in-house and this option is feasible for certain types of ads. With that said, it can take several days to produce a 60-second advertisement. Along with filming the production, editing film, adding music or subtitles, and publishing at various locations, the act of creating videos can be very time-consuming.
Additionally, video ads need to make use of search engine optimization (SEO) strategies to boost online exposure. Most owners aren't proficient in SEO marketing and even less skilled at video production, so the sensible option is to hire an online marketing agency that is experienced in both.
Online Marketing DNA excels at helping business owners take advantage of the many opportunities associated with video advertising. Our proven methods help drive targeted traffic to company websites through a combination of SEO and link building strategies.
Our services include video and podcast marketing, email marketing, direct marketing, mobile marketing, local search, link building, and social media marketing. We invite you to learn more about our marketing services and VIP business coaching, as well various Internet marketing strategies. Click here to get started now.
]]>It's better to take time to locate the right SEO company for your business than to rush into a decision. Interview multiple candidates and spend time to validate their experience. Reputable companies have no problem offering referrals unless they work in industries that pertain to security or privacy.
The fact of the matter is search engine optimization is one of the most essential elements of operating an online business. SEO is needed for two important reasons. First, it provides data to search engines which help web pages get placed into result queries. Second, it helps searchers locate what they need by typing in specific keywords.
]]> Everyone strives to get their website in the #1 spot, or at least within the top 10. Certain industries are extremely competitive; making it nearly impossible to land one the first page. However, people use a variety of keyword phrases, giving business owners the opportunity to capitalize on variations.This is where getting help from an experienced SEO company will be advantageous. Experts can help identify keyword phrases that can drive targeted traffic to your company website. They can also optimize every type of content including sales copy, local listings, podcasts, videos, and social marketing posts.
Online marketing makes use of several advertising and promotional strategies which can be connected to strengthen web presence. To fully capitalize necessitates developing a strategic plan and building a solid foundation.
For this reason it is recommended to work with SEO companies that have experience in many venues. This could encompass web design, social media marketing, lead generation, local search, and video and podcast production.
Nearly everyone who ends up at a website was directed there through search engines. It is vital to optimize all online marketing campaigns to the fullest. A primary advantage of using SEO techniques properly is it can help to reduce the amount needed for paid advertising.
The power of using cross platform marketing which is optimized for search engines and human beings is it gives everything more value. For instance, owners could write an informative article and publish it on their blog. They could upload a topic-related video to their YouTube channel and embed it in the blog post.
Next, they could use the video to create a Twitter Vine mini-video. This could be shared on Twitter and Facebook. Combined, these methods offer a powerful link building tool which enhances search engine placement.
Learning how to utilize SEO to the fullest requires a tremendous amount of training and dedication to the task. Most people find it nearly impossible to handle all marketing tasks on their own. One of the simplest approaches is to turn over marketing projects to an experience SEO firm such as Online Marketing DNA.
OMDNA developed a proprietary system which uses a broad mix of proven Internet marketing strategies. We tailor each system toward the needs of each client to ensure they receive maximum benefits. We also offer private business coaching to individuals who would like to manage their ad campaigns in-house.
We invite you to learn more about our company and the services we provide. We offer an extensive online marketing blog covering topics of search marketing, SEO, link building, videos and podcasts, mobile marketing, and social media marketing. Click here to learn more ways to harness the power of online marketing.
]]>One of the first steps of building an opt-in email list is to determine which service provider will be used. There are countless options and much will depend on what owners want to accomplish with their subscriber list.
For instance, those who want to provide a newsletter might choose services such as Constant Contact, iContact, Aweber, Get Response, or Mail Chimp. These email marketing providers offer a variety of templates which can be used for newsletters, special announcements, discount coupons, and other types of digital mailings.
]]> Additionally, service providers supply snippets of code which can be placed on websites and blogs to attract new subscribers. Website visitors can enter their name and email address to subscribe to offered mailings. Most make use of double opt-in process to ensure subscribers really want to signup. This method also helps protect business owners from being accused of spamming.It's important to make the sign-up process as easy as possible. It is recommended to only request basic info such as name and email address to lessen time associated with subscribing. Making the opt-in process simple and requesting minimal info helps obtain more subscribers because most people don't want to provide more than their email address.
Along with adding an opt-in subscriber box on websites and blogs, owners can include a link to the sign-up page in their email signature and on social media pages. They can also build their list when attending trade shows and promotional events or through in-store promotions.
It can be advantageous to offer some type of incentive to subscribers. This might include a special report, exclusive how to video, discount coupon, or an ebook. It's advisable to keep the giveaway simple and something that can be delivered digitally rather than having to send through the mail.
For the most part, people need to be convinced of how subscribing to the offer will help them. Will the information help them make money, save time, or become more productive? Will they receive exclusive information that isn't available anywhere else?
Be certain to highlight the benefits subscribers will receive. Also, let them know how they can opt-out if they aren't satisfied with the offerings. People like to know they can easily unsubscribe if they change their mind.
Also include a way for people to share newsletters and subscription offerings. Word of mouth advertising is a great way to build an email list, so be certain to give people a reason to share with their networking circles.
It can be easy to focus on obtaining a high number of subscribers, but the reality is quality is better than quantity. The goal should be to attract people who really want to receive offerings so that email lists stay clean.
Email marketing service providers frown upon companies that have a high percentage of opt-out subscribers or bounced emails. Another factor is the level of people who report mailings as spam.
Customer mailing lists can substantially increase profit margins, so build them with care. Nurture subscribers and provide them with the information and deals they want. Doing so will deliver a loyal following of people who can help expand brand recognition.
At Online Marketing DNA we help business owners embrace a variety of Internet marketing strategies to boost branding efforts. Using cross channel marketing and SEO methods, our programs improve search positioning and help companies build a reputation as an industry expert.
OMDNA also offers private coaching sessions to help owners learn how to integrate the different strategies and create an expansive online presence. Learn more about our services and how they can help you take your company to new heights.
]]>Getting started with cross channel marketing can feel like a daunting task. One of the best approaches is to work with a marketing coach or enroll in training courses. It's important to become familiar with the different platforms to determine which is best suited for the company.
There are countless opportunities for cross promotion. Currently, the top three include Web marketing, mobile marketing, and social media marketing. Let's take a look at what each of these offers.
]]> Web MarketingWeb marketing is a powerful strategy that entails developing company websites and blogs. These platforms are the place where businesses can showcase their products and services. Both can help companies develop subscriber lists for newsletters, special offers, and promotional events.
Having a quality website is essential for every company that wants to be found via the Internet. Furthermore, websites provide the platform for most other kinds of online advertising.
Information published on websites and blogs can be interconnected. This is a form of link building that can improve search indexing position. While there are multiple factors involved with obtaining top search positions, one of the most dominant is obtaining high quality inbound links.
Quality links can be acquired by interconnecting content, along with other cross channel promotions such as mobile marketing, podcasting, video marketing, article marketing, blog commenting, and guest blogging.
Mobile Marketing
Mobile marketing is rapidly moving to the forefront as one of the most powerful advertising strategies. Currently, about 80 percent of people who have a mobile device use it to access information via the Internet.
With that said, it is vital for companies to optimize their website so it can be viewed on cell phones, tablets, and iPads. Those who fail to do so will potentially lose out on sales simply because consumers are unable to view their website on their phone.
Mobile marketing is much more than sending out ads to subscribers. Companies can have customized apps developed, such as recipe finders or real estate listings. Mobile apps give owners the opportunity to get into consumers' pockets and purses and provide access to their company around the clock.
These days, having mobile apps is nearly as important as having a website. As consumers utilize mobile devices more and more, mobile marketing is the ideal way to stay abreast of the times.
Social Media Marketing
The opportunities of social media marketing are ever-growing. Nearly everyone is familiar with Facebook and Twitter, but there are countless options. A few of the more popular include Google+, StumbleUpon, Pinterest, LinkedIn, Multiply, and Twitter Vine.
One of the greatest benefits of social marketing is it gives owners countless opportunities to strengthen relationships with customers. However, owners must prepare a social marketing plan to ensure they fully capitalize on this venue. Social marketing can be very time-consuming, so having a plan in place will lessen the amount of time needed to stay abreast of daily activities.
The fact of the matter is it is impossible for any one person to handle every aspect of Internet marketing. Owners who want to maximize their online presence will need to either employ a marketing team or work with an experienced marketing agency, such as Online Marketing DNA.
OMDNA excels in helping business owners take advantage of cross platform marketing strategies. If you are serious about taking your company to new heights we encourage you to get in touch with us today to learn more about our services.
]]>To fully maximize the benefits of using Instagram, owners will need to become educated in how to integrate the program into their online marketing plan. As with all marketing endeavors it's advisable to learn the ins and outs of the Instagram platform and gather tips for creative uses.
It should be noted that Instagram was acquired by Facebook in April 2012. Combined with this social media giant, Instagram currently has over 100 million active users and is growing bigger every day. In other words, it can be used to reach the masses through mobile marketing and social marketing platforms.
]]> Furthermore, there are dozens of apps which can be used in conjunction with Instagram. These programs help to further enhance photo-sharing opportunities by creating slideshows, list layouts, horizontal timelines, and custom tabs for Facebook business pages.To get started involves creating a free account; setting up a user profile; and connecting with other third-party accounts such as Twitter. It's advisable to select a username that coincides with the business. When possible, use the company name. At the very least, choose a username that represents the brand.
User profiles should include a photo, company bio, and the company's website URL. By connecting to sharing sites, users can easily network with their friends and followers who have connected their Instagram accounts.
Photos can be viewed directly on Instagram, via the web, on mobile devices, and through social media. The potential for having photographs go viral through the Instagram platform is great due to its extensive reach.
However, owners need to utilize SEO methods to maximize results. This includes optimizing photos, files, and titles with keywords, along with using hashtags to identify categories.
Hashtags are associated with RSS feeds which make it easy for anyone interested in the category to subscribe. Combined, these strategies help owners reach a much broader audience at a faster rate than other types of marketing practices.
In essence, this platform lets owners produce a window-shopping experience to showcase their products or services. When creating Instagram marketing plan be certain to consider the best ways to engage followers. This is the place to get creative and think outside the box.
There are countless ways to use Instagram to market a business. Along with showcasing products, owners can publish slideshows on how products are made or the different ways they can be used.
Other options include:
• Provide a virtual tour of company headquarters or manufacturing facility
• Introduce employees
• Share pics of satisfied customers
• Virtually take followers along to trade shows and industry events
• Provide sneak peeks of new products
• Create photo contests
With Instagram, creative marketing is the key. With that said, it's important to follow the rules and optimize content to enhance link building and search ranking.
At Online Marketing DNA, we understand that marketing a company via the Internet can be overwhelming and confusing. Our blog offers extensive information about SEO, link building, mobile marketing, search marketing, and much more.
OMDNA is a full-service marketing agency that caters to small business owners and entrepreneurs who want to expand brand awareness. Click here to learn more about our services and find out how to get started.
]]>Those who are confused about how to use Pinterest can rest assured it is one of the easier online marketing strategies. Just like other forms of social media, Pinterest lets people share their own content, as well as content published by others. In this case, the content is pictures.
Business owners can create bulletin boards to showcase their products, recipes, how-to information, fashion styles, do-it-yourself projects, gardening tips, and just about anything else they offer. They can also connect with industry professionals, Pinterest users, and consumers.
]]> One of the main attractions of using Pinterest is it lets companies have a higher level of customer engagement. Businesses can enhance their brand by creating interesting boards and engaging with users.Many business owners are unaware how quickly Pinterest is growing. The site boasts over 5 million users and attracts over 1.5 million unique visitors each day. What's even more astonishing is this hidden marketing gem is responsible for driving higher levels of traffic to websites than all the major players combined, including Google and YouTube.
Companies who aren't making use of Pinterest are missing the boat for gaining targeted traffic. Even more so, they are missing out on opportunities to develop strong brand awareness.
Another benefit of Pinterest is its ability to enhance link building strategies. Owners can include a link to their website and blog in their user profile. They can also link to social media accounts on Facebook, Twitter, and LinkedIn.
Since photographs are the marketing medium used at Pinterest, the content needs to be SEO'd. Pictures should be optimized by including keywords and company name or website URL.
The simplest way to pin content is to include images on every website page and blog post. This makes is easy to get the post shared throughout the Pinterest community. Keep in mind there is a substantial amount of beautiful photographs shared on bulletin boards. It's advisable to strive for quality images so others will want to repin.
Another way to broaden brand recognition and protect photographs is to include a watermark image with the website address or business name and copyright symbol. Additionally, when pinning pictures from web pages, a URL can be added in the description. All of these measures help to build links which in turn boost search engine ranking.
One thing that Pinterest users must understand is this site should never be used to only promote their personal brand. It is an interactive community that thrives by repining other people's pins. It's all about variety, not only showcasing one specific company.
Just like other social networks, business owners need to be active within the community. Those who create quality pins, comment on other user's boards, repin content, and take time to nurture relationships can excel in this creative community.
Owners will want to take advantage of available apps, widgets, and buttons provided by Pinterest. Buttons can be added to websites, blogs, and individual posts so others can easily pin content. Widgets make sharing content fast and easy, while apps make it easy to access boards whether in the office or on the go.
This is just the tip of the iceberg for harnessing the marketing power of Pinterest. As the company grows and more people use the service there is certain to be continued improvements. With that said, Pinterest is not a match for every company.
For now, the primary demographics are women and popular topics include recipes, crafts, gardening, fashion, and DIY projects. Companies that sell power tools or involved in construction industries probably won't fare well in this forum.
If you're a small business owner who is ready to incorporate social media marketing, but uncertain where to start, Online Marketing DNA is here to help. We specialize in developing personalized marketing programs to help owners expand their online presence. Click here to learn more about available services.
]]>There are numerous benefits of using LinkedIn social media marketing. There are also several approaches. For instance, some people use this social network to look for a job. Others use it to develop professional networks or to stay in contact with colleagues.
Regardless of the reason, users need to become familiar with LinkedIn's terms of service and rules of etiquette. One mistake could result in having the account terminated or restricted and have negative impact on sales revenue.
]]> One area users should be mindful of is the level of activity generated to or from their account. LinkedIn has been known to restrict accounts that are too active. This can stem from performing too many page searches or receiving too many profile views which might be interpreted as being spammy.Users of restricted accounts might find it takes several weeks to iron out the problem and remove restrictions. Therefore, it's a good idea to use LinkedIn on a consistent basis and avoid excessive use on any given day. It's also advisable to keep a current backup of LinkedIn connections so you can stay in touch with business contacts if service is interrupted.
In regard to etiquette, users ought to focus on professionalism at all times. Take time to create a complete profile. Don't promote your posts from other social networks on your LinkedIn status. Don't try to connect with your contacts connections. Don't seek endorsements from people you don't know.
While LinkedIn is stricter than other social groups it is a great way to connect with people. One of the easiest ways to accomplish this is by starting a group. Inviting current contacts can open the door to reaching all of their connections, so take time to build a solid group.
LinkedIn groups can be promoted through websites, blogs, social networking groups, and newsletters to attract new members. The key to success is keeping the group active and providing the information members' desire.
If you don't have time or desire to manage a group then consider joining other groups. This is a great way to network with others and broaden your knowledge and expertise. LinkedIn has thousands of groups in nearly every category imaginable.
One of the greatest attractions of creating a LinkedIn account is their ranking authority on Google. Making use of SEO strategies when preparing profiles and status updates can help improve search rankings for websites, blogs, and other social networks.
LinkedIn lets users include website links on their profile. Wordpress users can import their blog feed to their profile as well. Making use of cross platform marketing is a great link building strategy that can further improve search rankings.
Another feature of LinkedIn marketing is their self-service advertising program. Users can create ads which are placed on the LinkedIn website. Users retain total control over ads and can choose their target audience and set budget limits.
LinkedIn ads are ideal for acquiring new business and reaching audiences most likely to buy what is offered. With over 200 million subscribers this is a powerful advertising program worth exploring.
If you are confused or overwhelmed by getting started with LinkedIn social media marketing we'd like to help. Online Marketing DNA specializes in helping business owners develop a solid plan to tap into the power of social media.
Our services include video training and personal coaching, online marketing, SEO services, SEO online video marketing, learn generation, and Web design. Click here to learn more about our services.
]]>Learning how to implement Twitter Vine will require a learning curve. No one is an expert yet because the app for IOS devices is so new. Even Twitter is still tweaking the program and gathering data to learn how to further exploit it.
Simply put, Vine lets users share six second video loops via social media platforms and mobile marketing. Vine shows a lot of promise as a quality advertising tool, but only time will tell.
]]> Companies that use Twitter Vine will need to take a new approach to producing video ads. Considering that tweeted videos can only be six seconds in duration, marketers need to focus on producing ads that convince viewers to click and watch.Vine is an ideal platform for presenting instructional videos, product demos, or showcasing the benefits of a particular product or service. Another option is producing videos to highlight customer testimonials, provide special offers, announce new products or contests, and promote upcoming events.
Presently, Vine is free to all users and there is no advertiser program in place. However, speculators believe Twitter will unveil paid promotion services in the near future. Rumor has it many brands are gearing up and testing the service to develop their own advertising strategies.
Twitter requires users to get to the point, so ad campaigns ought to follow that direction. Vine provides an opportunity for marketers to get creative and focus on the most important aspects of whatever they want to promote.
In a sense, Vine takes us back to the days of animated GIF which were highly popular as icons and inserted onto web pages and email messages. Although some people still use these blinking, twirling, rotating animations they have mainly fallen to the wayside.
A hot topic of conversation in internet marketing forums is how Vine is nothing more than the resurrected GIF, but I feel there is much more potential. Especially since Twitter has millions of registered users.
Certainly Twitter's Vine isn't the first video sharing mobile app, but with the number of users it has more opportunity to become the front-runner. Once it takes off companies will have plenty of opportunities to interact with customers and social circles.
Companies that think outside the box can take their online marketing campaigns to an entirely new level. Owners can create Vine campaigns that build upon one another or reveal snippets of an upcoming product launch. They can launch viral video campaigns to get viewers coming back for more. The possibilities are limited only by imagination.
Anyone who is new to social marketing ought to take time to learn the strategies. There is little doubt that this is a powerful method that can advance your company and help solidify the brand.
At Online Marketing DNA, we offer video training and VIP coaching to help owners overcome their fear and dive into this exciting and highly popular venue. Click here to learn more about our coaching programs and how they can boost your online presence.
]]>Learning how to capitalize with online marketing content will help Internet marketers improve search results and drive traffic to their online business. The first step involves figuring out which type of content will be used. The next step requires creating a marketing plan and linking multiple forms of content.
While there is a wide variety of Internet content, let's take a look at the top three which include user-generated, video, and newsletters.
]]> User-Generated Online Marketing ContentUser-generated content includes sales copy, blog posts, and articles. This type of content can be displayed on websites, company blogs, and article directories. It can easily be shared through social media networking sites and included in electronic or print newsletters.
Content can be produced by business proprietors, in-house marketing teams, freelance writers, or online marketing companies such as Online Marketing DNA. It's imperative to hire writers skilled in SEO and capable of producing content on a regular basis.
At OMDNA, we use a proprietary content management system to produce marketing content that search engines love. We understand the complexities of developing link building strategies to connect published content and how to make use of high ranking sites to improve search ranking.
Video Marketing Content
Video marketing is a technique that can take websites to a new level. However, business owners need to know how to produce videos that viewers enjoy and want to share. They should also be adept at basic video editing and be capable of adding text to include their company name and website URL.
While it isn't necessary to invest in expensive video production equipment, video ads ought to be good quality. Owners who don't possess production skills can hire freelancers or production companies to film, edit, or produce advertisements.
What's great about marketing products or services with video ads is they can be shared in multiple places. Videos can be uploaded to directories such as Vimeo and YouTube or published on websites and blogs. They can be shared via social media marketing or created for use with mobile marketing.
A good way to become familiar with the various ways to use video content is to enroll in an online video marketing course. Many courses are offered online; making them easy to fit into hectic schedules. Other options include enrolling in courses taught at local college campuses or hiring a marketing coach to conduct in-house training sessions.
Newsletter Content
Providing a newsletter is one of the simplest ways to enhance customer relations and build consumer trust. Make it easy for individuals to subscribe to your company newsletter by placing a subscription box on websites and blogs. It's recommended to use a reputable newsletter service to ensure delivery to subscribers.
Newsletter content is an ideal way to share information and news, as well as sell products. Ezines can include links to user-generated content, marketing videos, online product catalogs, and social networking groups.
Newsletter companies offer a variety of templates and formats which let owners provide detailed newsletters, press releases, industry news, or quick announcements. Business owners need to become familiar with newsletter etiquette to ensure they don't bombard subscribers with information overload or too many mailings.
Online Marketing DNA can help you discover the best forms of online marketing content for your type of business and aid in developing an online marketing plan. We also offer private coaching sessions, SEO marketing, and other services to help you reach your goals. Click here to find out more about our services and Internet marketing packages.
]]>Social video marketing is a fun and exciting way to get people talking about your brand. While you don't need to be a professional videographer it's important to produce quality videos that viewers enjoy and want to share.
When people share videos within their social circle there is higher probability they will be viewed. People are more likely to watch something a friend or relative posts on their Facebook page or shares via Twitter than if the ad comes directly from the company selling products or services.
]]> The exception to the rule is when people subscribe to the company's social networks. In this case, people are more receptive to receiving advertisements because they are interested in the brand.Producing entertaining videos that people want to share requires careful thought and extensive planning. Owners will first need to determine if they will produce videos in-house or hire a video production company.
Although hiring professionals is more costly than in-house production the end result often generates enough revenue to cover the expense. One option for reducing costs is to outsource projects to local colleges or trade schools.
Next, owners need to determine their video marketing approach. Will the video be an infomercial or a 60 second commercial? Will it include actors or utilize a slideshow format? Will the production be serious or comical?
Another consideration is if the video will be interactive. Advanced technology makes it easy to add elements that viewers can click on to engage in the experience. Market research shows that people are more likely to watch an entire video if they are able to interact, so this feature is worth exploring.
A few of the more popular sources for generating clickable video include Actio Editor, Overlay.TV, VideoClix.TV, and Veeple.
While it is important to produce quality videos, it's even more vital to produce videos that people want to see and are eager to share. Getting a video to go viral requires a good deal of promotional efforts through social marketing.
Owners will need to establish a strategic marketing plan and follow through on efforts. This might include promotions through Facebook, Twitter, YouTube, blogging, and including video clips in newsletters.
The great thing about video advertisements is the content can be converted into other forms of online marketing content. The script could be used to create an informative article, blog post, or audio podcast. This type of content can include links to the published video which aids in link building. Click here to watch our link building tips video.
Although social video marketing can provide a big boost in targeted traffic, it is only one piece of the Internet marketing pie. Multiple strategies need to be in place to dominate search rankings and earn recognition as an industry expert.
At Online Marketing DNA, we specialize in helping small business owners capitalize on a variety of techniques. Our services include SEO marketing, Web marketing, link building, local listings, video and podcast marketing, and business coaching.
We do not offer get-rich-quick schemes. Instead, we work with clients to develop a solid foundation and implement proven strategies that get positive results. If you're ready to launch your online business to new heights then click here to contact us.
]]>For now, the Facebook email test is limited to individuals. Brands, companies, and fan pages are exempt, but likely to be included if the experiment proves successful. Individuals who are included in the test have the option to pay the $1 fee to ensure their message is delivered. Otherwise, the message sent to unconnected friends will likely end up in the "Other" folder.
Few people are aware of the "Other" email folder, let alone how it's used. Its primary purpose is to store messages that have been filtered based on personal preferences. Facebook provides two email filtering preferences which include basic or strict. Any messages that don't meet preferences are automatically sent to the "Other" folder.
]]> Facebook users can change filter preferences by clicking on their Messages inbox and selecting the "Other" option in the upper-left corner. From there, users must click on "Edit Preferences" and choose basic or strict filtering.Most people select basic filtering to ensure they receive messages from everyone who contacts them. Strict filtering limits contact, but doesn't prohibit non-friends from sending messages.
According to Facebook's Newsroom, the experiment is being conducted as a way to reduce spam. Users are less likely to abuse the system if they have to pay. Furthermore, those who pay the nominal fee are ensure their paid message will be delivered to the recipient's Inbox instead of being rerouted to the less important status of "Other".
While most people are not pleased with the email fee, there can be benefits to paying. A few reasons to remit $1 include reaching out to potential employers or clients. Another might be to connect with long-lost relatives or friends.
While Facebook messages will continue to be delivered regardless if users pay, most people find it unsettling to be charged for sending a message. Although Facebook is the premier social networking site, many people are looking for alternative ways to connect with friends, relatives, and co-workers.
Currently, Facebook is only charging individuals to connect with people outside of their social circle. Corporations and small businesses aren't allowed to send messages using the paid feature, nor can they send e-mails in bulk.
The Facebook email test is limited to a select group of users in the U.S. At this time, users can only receive one paid message per week. If they accept the message, the sender will not have to pay to continue communicating with recipients. Senders will not be able to contact recipients again if they do not accept the message.
Only time will tell how successful the Facebook test user email becomes. One thing is certain; Facebook is a public entity that must generate profits to stay alive. If users don't pay to use the service Facebook will find another way to produce income and it might cost a lot more than $1.
As the saying goes, it is never a good idea to put all your eggs in one basket. Companies that use Facebook to market their brand ought to diversify and utilize a wide variety of social marketing strategies.
Online Marketing DNA specializes in helping small business owners stay ahead of the pack by integrating multiple Web marketing strategies. Our services include SEO services, online marketing, SEO web design, lead generation, local listings, video and podcast marketing, and business coaching.
We encourage you to visit our blog and learn about the different types of online marketing strategies. We provide a wide assortment of informational articles that demystify SEO marketing.
Click here to learn more about OMDNA and how to obtain top search rankings and dominate your niche.
]]>One of the primary rules of social media marketing is to interact with fans instead of trying to be the center of attention. Consumers have become jaded by countless ads that are provided at every turn. From TV and radio to print and online marketing, people are bombarded with so many advertisements that they tune out.
Social networks provide owners with the tools to build relationships and get to know their clientele. Business owners can generate two-way conversations by asking questions and encouraging people to leave comments or by setting up polls related to their industry.
]]> Although companies can take many approaches to social marketing, there are three strategies that should not be overlooked. These include: listening, engaging, and being helpful.Listening is a skill many companies have forgotten. Everyone wants to be heard, so companies that pay attention can reap benefits for years to come. Many consumers turn to social media to express opinions about businesses and brands. If complaints are aired on social networks it is vital to become proactive and find a solution.
Owners must develop a plan to quickly address communications in social networks. Those who ignore complaints will soon discover how fast negative news travels online. To maintain a good reputation necessitates resolving issues in an expedient and professional manner
Engaging fans will help owners find out what consumers desire. Ask questions and encourage interactions. Give away free stuff like informative reports, newsletter subscriptions, exclusive discounts, or free shipping.
Getting fans engaged in conversations is a very effective way to perform market research. Not only can owners find out what people want, they can include them in the development of new products.
Social networks are ideal for finding people willing to try out new merchandise and offer feedback. It's much cheaper than setting up consumer focus groups and will aid in the development of goods and services.
Being helpful goes a long way in strengthening consumer relations. Answering questions, conducting seminars, and sharing useful info helps companies become established as an industry expert.
Owners often shy away from giving away free stuff, but helping people solve problems or achieve goals is a smart approach to developing lifelong relationships. It doesn't cost a dime, but goes a long way in building goodwill toward the brand.
Prior to implementing social marketing, owners ought to become familiar with the different platforms and how they work. Popular methods include enrolling in a social media marketing training course or hiring a marketing coach.
Companies often bring in marketing coaches to train their entire staff or work directly with employees in charge of social marketing duties. Working with a coach is recommended when companies want to fast track their efforts or make use of multiple networking platforms.
Coaches can offer guidance for preparing a marketing plan and deciding what type of information to share in networks. Owners need to determine how they want to utilize social media groups to ensure their tactics generate the desired results.
At Online Marketing DNA, we specialize in providing Web marketing tools that expand brand awareness and strengthen customer relations. Whether you need help putting together a social media marketing plan or a business coach to provide private sessions, our team is here to help.
We encourage you to review our services, watch our informative videos, or browse our blog to learn more about the rules of social media marketing. Feel free to contact us during normal business hours to discuss your Internet marketing goals.
]]>