tag:blogger.com,1999:blog-3817375388050219650Fri, 06 Sep 2024 18:46:17 +0000GO PaperlessGreen MarketingPaperless MarketingPaperless PaperThis blog is dedicated to the environmentally friendly practice of Paperless Marketing. It is meant to inform, inspire and challenge each of us to build a green marketplace that is both powerful in message AND relevant in content.http://paperlessmarketing.blogspot.com/noreply@blogger.com (Haris Hassan)Blogger11125tag:blogger.com,1999:blog-3817375388050219650.post-2050372393932190741Wed, 22 Apr 2009 17:45:00 +00002009-04-22T16:04:05.988-04:00 "The average American office worker disposes of 100 to 200 pounds of office paper per year." - Sierra Club Do you think you can go 7 days without printing your emails, photocopying meeting handouts or writing in your black notebook? Can you make the commitment to using only your mobile phone, PDA or laptop instead of paper? The 7-day Challengehttp://paperlessmarketing.blogspot.com/2009/04/week-without-paper-earth-day-challenge.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-3817375388050219650.post-5986870002013648023Mon, 09 Mar 2009 19:23:00 +00002009-03-09T15:32:59.002-04:00Hi, and welcome to GO Paperless!GO Paperless is a culmination of ten years of work, 5 years of living a paperless lifestyle and a belief that we can change our unsustainable paper habits .The fact is: 97.6% of direct mail is irrelevant to the receiver and is perceived as a 'cost of doing business' 40% of all direct mail never even gets opened and goes directly into the waste stream 90% http://paperlessmarketing.blogspot.com/2009/03/why-should-we-go-paperless.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-3817375388050219650.post-7228789365779727875Fri, 26 Sep 2008 22:44:00 +00002008-09-26T18:50:00.414-04:00Issue 1: What about Electronic Waste produced by cell phones? E-waste is definitely an issue today. Electronics manufacturers continue to produce “newer” and “better” technology and market the bleep out of them to encourage our consumer driven society to constantly upgrade and buy new equipment, when their older technology still works just fine. This is a real problem. One of the reasons wehttp://paperlessmarketing.blogspot.com/2008/09/top-three-questions-people-ask-us.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-3817375388050219650.post-3566509953378252175Tue, 06 May 2008 13:54:00 +00002008-05-06T09:55:12.678-04:00Last week I had an inbound call from a concerned woman from Ontario. Her contention was that there was an environmental impact from phone towers that adversely affected the birds and the honey bees. She wasn't very happy with what we were offering because I think she thought we weren't 'green' enough. I was a little taken aback, because I thought we had been transparent and honest with our http://paperlessmarketing.blogspot.com/2008/05/not-green-enough.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-3817375388050219650.post-7961429337532253137Tue, 29 Apr 2008 13:49:00 +00002008-04-29T09:52:27.965-04:00Reduce, Reuse, Recycle - It Starts with the First 'R' When I was a kid I was introduced to the 3Rs in school. Reduce, Reuse, Recycle. It was a mantra that was etched into my brain. I was told that the first step to managing our waste was to first reduce the amount that we threw out, then to reuse whatever we could, and the last was to recycle everything we could. I've noticed http://paperlessmarketing.blogspot.com/2008/04/it-starts-with-first-r.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-3817375388050219650.post-1129963059571983758Tue, 22 Apr 2008 13:55:00 +00002008-04-22T10:03:32.016-04:00Earth Day Canada Tree Planting at Downsview Park - Toronto, Canada What could be more glorious than enjoying a nice Sunday afternoon with good friends and family, your community and your spouse at your side. Throw in some kids and you have a pretty fun party.It was a beautiful, sunny day, a great day for tree planting at Downsview Park. It was a celebration of Earth Day with food and drinks, http://paperlessmarketing.blogspot.com/2008/04/event-recap.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-3817375388050219650.post-962464784712274517Thu, 17 Apr 2008 18:29:00 +00002008-04-18T11:31:03.481-04:00Social Responsibility Forum - April 15, 2008 - Torontowww.strategymag.com/socialresponsibility/2008This week I attended my first Conference on Corporate Social Responsibility and it was a great learning experience. It was put on by Strategy Magazine and was hosted by two engaging social marketing veterans, Marc and Peter. So after a few fun barbs between the MC's the stage was set for the first http://paperlessmarketing.blogspot.com/2008/04/conference-recap.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-3817375388050219650.post-1902212679183514235Wed, 27 Feb 2008 16:44:00 +00002008-02-27T11:45:46.803-05:00Paper based marketing transactions are generally of two kinds. Materials may be handed from one person to another, typically in a salesperson to prospect scenario, and secondly, materials may be made available for potential prospects to take away with them for instance from a FSI display or other touch points. Both of these transactions occur in the offline world (as opposed to on the internet)http://paperlessmarketing.blogspot.com/2008/02/replacing-paper-transaction.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-3817375388050219650.post-7826139604016647017Sat, 01 Dec 2007 19:28:00 +00002007-12-01T14:50:15.974-05:00The environmental impact of Paperless MarketingDuring my travels with GO Paperless!, I get asked the question at least once a day, “How are you replacing Paper? I never offered “take-home” Paper on my billboards before. I don’t understand how you are going to save the environment.There are two ways you can use Paperless Paper™. Both ways are completely eco-friendly. As a replacement to your http://paperlessmarketing.blogspot.com/2007/12/zero-footprint-green-marketing.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-3817375388050219650.post-4949225767312444021Tue, 27 Nov 2007 23:54:00 +00002007-11-27T19:14:23.369-05:00GO PaperlessGreen MarketingPaperless MarketingPaperless PaperPaperless Marketing is a sub-discipline and type of Direct Marketing. There are three main characteristics which distinguish it from other types of marketing or advertising.The first characteristic is it must provide Paperless Paper™ to consumers and businesses by using a mobile phone. This engagement is done using a text message to request Paperless Paper™ from a Paperless Slot and have it sent http://paperlessmarketing.blogspot.com/2007/11/definition-of-paperless-marketing.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-3817375388050219650.post-8849351284237665052Thu, 01 Nov 2007 20:19:00 +00002007-11-27T19:32:55.454-05:00Hello, My name is Haris Hassan and I am the founder of the next generation of eco-friendly marketing, Paperless Marketing. It’s a revolutionary new concept of customer marketing, where the value of relevant, informative brand messages is used to engage an audience. Instead of trying to out ‘shine’ a brand, we can build brand loyalty based on tangible benefits of a product or company by offering http://paperlessmarketing.blogspot.com/2007/11/founder-of-paperless-marketing.htmlnoreply@blogger.com (Unknown)0