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<strong><center><span style="color: #8b9175;">INFLUENCY CHOICES</span></center></strong>

INFLUENCY CHOICES

What if you could put together an amazing web site for as little as $59?

Scroll down. You’ll find a lot of information about the things we do and the way we make Influency* happen for our clients.

Don’t Feel Like Reading? Look left and you’ll see some examples of our work.

The Ostrich Video is Answer Guy Central’s Influency and Integrated Marketing Video Trailer. It’s kind of silly, but it follows the exact model that YouTube says videos ‘like it’ are supposed to use. That, and the “Coca-Cola” commercial, are just two examples of the kind of media we can produce for you or teach you how to pull together on your own.

The chalkboard presentation outlines Influency in a few simple slides, if you’re into that kind of thing. And that Secret Sauce Link? Try it out to see what we’ve said about SEO … since 2010!

Simple, right? Integrated Marketing Builds Influency, and Influency grows your business. Call us and we can talk about your Influency efforts.

If you’re more of the “dive right in” type look right; you can get started with Influency and Integrated Marketing right now, for only a few dollars.

Seriously, you can have an amazing web site for just $59.  Or begin by picking some of the greatest minds in marketing, for even less. We’ve put together a collection of some of the best books and tutorials you’ll find anywhere for getting your creative juices flowing.

Whether you want to “Do Influency” on your own, or with help, you don’t need to look any further. Look left, look right, or scroll down. Let’s Make Influency Happen.

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The Answer Guy's TAG Influency Marketing

We love talking about Influency*. What it is, how it works, and how it will make your business more successful. Contact Us. Or read on; there's a lot here, all about the intersection of Design, Development, Media, Optimization, Content, and especially Business Change:

Influency News

The Influency Issues We're Talking About ...

Hubspot All-In-One Internet Marketing and Hosting? Well, No.

Hubspot All-In-One Internet Marketing and Hosting? Well, No.

Posted by Jeff Yablon on Jul 7, 2010

It’s hard to be in business. It’s even harder to manage business change. Near Boston, MA, there’s a company doing some very cool stuff. Hubspot is far and away the best one-stop-to-do-it-all Internet hosting and marketing resource I’ve seen,...

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You’re a Racist. Welcome to Colin Cowherd’s Business Change

You’re a Racist. Welcome to Colin Cowherd’s Business Change

Posted by Jeff Yablon on Jun 6, 2014

LeBron James. Colin Kaepernick. Tiger Woods. Colin Cowherd? In a fun-filled round of which one of these is different?, you’d probably realize right away that Colin Cowherd is different from Mssrs. James, Woods, and Kaepernick.   All three of the other guys are...

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Intellectual Property: The Internet Has No Laws

Intellectual Property: The Internet Has No Laws

Posted by Jeff Yablon on Jun 2, 2014

Most times if something you read begins with a disclaimer, you can ignore it. Well, I’m not an attorney, but you’re going to want to stick with the following legal ramblings because The Internet Has No Laws.   There have been several developments in the...

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Springpad Enters Deadpool, Reaches Oblivion. Nobody Cares.

Springpad Enters Deadpool, Reaches Oblivion. Nobody Cares.

Posted by Jeff Yablon on May 29, 2014

Sometimes in business and Influency the only thing that matters is complete and total dominance. Do a search on the word oblivion, and you’ll find that the 2013 Tom Cruise film of that name dominates the results. Tell Google you want to see images for the word...

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What You Want To Read, and The Content Your Targets Want

What You Want To Read, and The Content Your Targets Want

Posted by Jeff Yablon on May 27, 2014

Facebook recently established an official position about “like bait”. You’ve seen like bait in your Facebook feed; it’s content that specifically asks you to like it, so its social media Influency will rise. Facebook’s position is that...

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Online Dating, Economics, Business Change, and Influency

Online Dating, Economics, Business Change, and Influency

Posted by Jeff Yablon on May 22, 2014

Back in the day, I did my share of online dating. I did your share, too, and enough for all of your friends. Since I don’t know how many friends you have, that’s a bold statement. But I’m pretty confident I’m right, and since in this context...

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Escape From Customer Service Hell

Escape From Customer Service Hell

Posted by Jeff Yablon on May 16, 2014

    Being neither as smart as Neil deGrasse Tyson, nor as naturally funny as either Dr. Tyson or Louis CK, I pursue what I see as a similar world vision to these two otherwise very different men by telling stories about my real-life experiences and trying to walk...

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One Man: Magic Johnson, Donald Sterling, and Anderson Cooper

One Man: Magic Johnson, Donald Sterling, and Anderson Cooper

Posted by Jeff Yablon on May 13, 2014

    As just the two men you see here create something scary enough together, I couldn’t bear to morph Anderson Cooper into this picture combining Magic Johnson and Donald Sterling. Believe me, I thought about it. At first blush, writing about the media...

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Screw You, Major League Baseball (and MLBAM Too)

Screw You, Major League Baseball (and MLBAM Too)

Posted by Jeff Yablon on May 9, 2014

    In the latest and greatest-in-recent-memory example of a large media business trying to keep the media business running in the way it once did, this week Major League Baseball Advanced Media got a bunch of podcasts removed from Apple’s iTunes store by...

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Complicated Marketing and Social Media Influency

Complicated Marketing and Social Media Influency

Posted by Jeff Yablon on May 6, 2014

  Think you understand social media? Even some of the world’s best-known marketing experts are having trouble understanding it. And yes, I’ll include me in that statement, which is either too egomaniacal (“he just called himself an expert”), or...

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Ponds, Fishes, and The Influency Advantage of Size

Ponds, Fishes, and The Influency Advantage of Size

Posted by Jeff Yablon on May 2, 2014

  Would you rather be a big fish in a small pond, or a small fish in a large one? The Internet chages the rules of the game, and with a few exceptions we’ve all been reduced to the status of the small fish—and there’s only one pond. But there was a time...

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Changing Copyright Influency (Who Owns This Microphone?)

Changing Copyright Influency (Who Owns This Microphone?)

Posted by Jeff Yablon on Apr 28, 2014

      One day last week, I found this comment in our moderation queue. Kenn Delbridge, the photographer who shot the image you see at the top of a post about the way Influency works with your ability to shout louder than others, had found the story, and was...

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Perspective, Media, Business Change, and Influency

Perspective, Media, Business Change, and Influency

Posted by Jeff Yablon on Apr 24, 2014

      Perception is reality, and perspective a matter of where you are when you look at something. Today, while pouring my morning coffee, it occurred to me that as I approach the fourth anniversary of receiving this lovely “gift” it’s...

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Where Do Privacy, Piracy, and Influency Merge? Ruth Vitale

Where Do Privacy, Piracy, and Influency Merge? Ruth Vitale

Posted by Jeff Yablon on Apr 21, 2014

      I’ve made no secret of my feelings about the manner in which most media businesses conduct “business as usual”. As business changes and we all learn new ways of doing business, I find myself more and more concerned with the matter....

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What Happens to Influency When No Linsaniacs Are Left?

What Happens to Influency When No Linsaniacs Are Left?

Posted by Jeff Yablon on Apr 18, 2014

      Everything is for sale. Sometimes, things that you’re having a hard time selling aren’t merely for sale, they go on sale. This is not something you want. But as the Linsanity page at NBA.COM illustrates, when you’re stuck with old...

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Laundry Lists, Geeks, Human Resources, and Dumb Expectations

Laundry Lists, Geeks, Human Resources, and Dumb Expectations

Posted by Jeff Yablon on Apr 16, 2014

      One of the things I used to write about quite a bit was Business Change. And make no mistake; business is still changing, and I still find business change to be a fascinating topic, mostly because people keep resisting it. While we’ve mostly...

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A Fallacy in Content Marketing (Where Influency Comes From)

A Fallacy in Content Marketing (Where Influency Comes From)

Posted by Jeff Yablon on Apr 10, 2014

      Let’s peel back the content marketing curtain. There’s a lot that goes into content marketing. Being in the biz, one of the things I find most interesting about that is a new trend predicated almost entirely on Google telling the world—no...

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News, Influency, The Speed of Information, and the REAL 1%

News, Influency, The Speed of Information, and the REAL 1%

Posted by Jeff Yablon on Apr 7, 2014

  This morning a few things occurred to me that might seem unrelated. They aren’t: Ever consider who the ’1%’ is? Think it’s rich people with big houses and bigger bank accounts? Wrong. The Real One Percent is … you. While Quality still...

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Where Is Your Marketing Message Actually GOING?

Where Is Your Marketing Message Actually GOING?

Posted by Jeff Yablon on Apr 3, 2014

  Last week, Eat24, one of the aren’t-there-too-many-of-these? restaurant delivery services, shut down their Facebook page. But Eat24 didn’t merely pull the plug; they posted a long explanation of why they were bolting the largest social network....

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Paul Krugman, Nate Silver, Influency: A Real Life Big Bang

Paul Krugman, Nate Silver, Influency: A Real Life Big Bang

Posted by Jeff Yablon on Mar 28, 2014

  We cover a lot of ground at Answer Guy Central. This morning, the folks at ReadWrite reminded me just how much ground when they published a story about two scientists-turned-journalists who are in the middle of a Twitter slap fight and it occurred to me that:...

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Arianna Huffington’s Thrive: Book Buying as Charity

Arianna Huffington’s Thrive: Book Buying as Charity

Posted by Jeff Yablon on Mar 25, 2014

  Today, a new book by Arianna Huffington went on sale. I own but haven’t read a copy of Thrive, with the former more significant than the latter. Why is the purchase more important than the read? Because when I bought a copy of Thrive for eleven dollars last...

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Here's What We Do

(and a bit about how and why ... )

Plans & Pricing

We Don't Talk About So-Called 'Plans'. Here's Why:

Think about all the tables you’ve ever seen that lay out your “options” in columns. More than helping you make a decision, they’re there to confuse you and get you to pick something, QUICK ! Here’s an example:

And if that isn’t enough, there’s always fine print. For example, here’s how the SEO company in the table above company says “we won’t actually do the things we’re promising” …

More On Plans and Pricing

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