Want to Know More About Influency?Read More
What if you could put together an amazing web site for as little as $59?
Scroll down. You’ll find a lot of information about the things we do and the way we make Influency* happen for our clients.
Don’t Feel Like Reading? Look left and you’ll see some examples of our work.
The Ostrich Video is Answer Guy Central’s Influency and Integrated Marketing Video Trailer. It’s kind of silly, but it follows the exact model that YouTube says videos ‘like it’ are supposed to use. That, and the “Coca-Cola” commercial, are just two examples of the kind of media we can produce for you or teach you how to pull together on your own.
The chalkboard presentation outlines Influency in a few simple slides, if you’re into that kind of thing. And that Secret Sauce Link? Try it out to see what we’ve said about SEO … since 2010!
Simple, right? Integrated Marketing Builds Influency, and Influency grows your business. Call us and we can talk about your Influency efforts.
If you’re more of the “dive right in” type look right; you can get started with Influency and Integrated Marketing right now, for only a few dollars.
Seriously, you can have an amazing web site for just $59. Or begin by picking some of the greatest minds in marketing, for even less. We’ve put together a collection of some of the best books and tutorials you’ll find anywhere for getting your creative juices flowing.
Whether you want to “Do Influency” on your own, or with help, you don’t need to look any further. Look left, look right, or scroll down. Let’s Make Influency Happen.Read More
We love talking about Influency*. What it is, how it works, and how it will make your business more successful. Contact Us. Or read on; there's a lot here, all about the intersection of Design, Development, Media, Optimization, Content, and especially Business Change:
The Influency Issues We're Talking About ...
It’s hard to be in business. It’s even harder to manage business change. Near Boston, MA, there’s a company doing some very cool stuff. Hubspot is far and away the best one-stop-to-do-it-all Internet hosting and marketing resource I’ve seen,...Read More
LeBron James. Colin Kaepernick. Tiger Woods. Colin Cowherd? In a fun-filled round of which one of these is different?, you’d probably realize right away that Colin Cowherd is different from Mssrs. James, Woods, and Kaepernick. All three of the other guys are...Read More
Most times if something you read begins with a disclaimer, you can ignore it. Well, I’m not an attorney, but you’re going to want to stick with the following legal ramblings because The Internet Has No Laws. There have been several developments in the...Read More
Sometimes in business and Influency the only thing that matters is complete and total dominance. Do a search on the word oblivion, and you’ll find that the 2013 Tom Cruise film of that name dominates the results. Tell Google you want to see images for the word...Read More
Facebook recently established an official position about “like bait”. You’ve seen like bait in your Facebook feed; it’s content that specifically asks you to like it, so its social media Influency will rise. Facebook’s position is that...Read More
Back in the day, I did my share of online dating. I did your share, too, and enough for all of your friends. Since I don’t know how many friends you have, that’s a bold statement. But I’m pretty confident I’m right, and since in this context...Read More
Being neither as smart as Neil deGrasse Tyson, nor as naturally funny as either Dr. Tyson or Louis CK, I pursue what I see as a similar world vision to these two otherwise very different men by telling stories about my real-life experiences and trying to walk...Read More
As just the two men you see here create something scary enough together, I couldn’t bear to morph Anderson Cooper into this picture combining Magic Johnson and Donald Sterling. Believe me, I thought about it. At first blush, writing about the media...Read More
In the latest and greatest-in-recent-memory example of a large media business trying to keep the media business running in the way it once did, this week Major League Baseball Advanced Media got a bunch of podcasts removed from Apple’s iTunes store by...Read More
Think you understand social media? Even some of the world’s best-known marketing experts are having trouble understanding it. And yes, I’ll include me in that statement, which is either too egomaniacal (“he just called himself an expert”), or...Read More
Would you rather be a big fish in a small pond, or a small fish in a large one? The Internet chages the rules of the game, and with a few exceptions we’ve all been reduced to the status of the small fish—and there’s only one pond. But there was a time...Read More
One day last week, I found this comment in our moderation queue. Kenn Delbridge, the photographer who shot the image you see at the top of a post about the way Influency works with your ability to shout louder than others, had found the story, and was...Read More
Perception is reality, and perspective a matter of where you are when you look at something. Today, while pouring my morning coffee, it occurred to me that as I approach the fourth anniversary of receiving this lovely “gift” it’s...Read More
I’ve made no secret of my feelings about the manner in which most media businesses conduct “business as usual”. As business changes and we all learn new ways of doing business, I find myself more and more concerned with the matter....Read More
Everything is for sale. Sometimes, things that you’re having a hard time selling aren’t merely for sale, they go on sale. This is not something you want. But as the Linsanity page at NBA.COM illustrates, when you’re stuck with old...Read More
One of the things I used to write about quite a bit was Business Change. And make no mistake; business is still changing, and I still find business change to be a fascinating topic, mostly because people keep resisting it. While we’ve mostly...Read More
Let’s peel back the content marketing curtain. There’s a lot that goes into content marketing. Being in the biz, one of the things I find most interesting about that is a new trend predicated almost entirely on Google telling the world—no...Read More
This morning a few things occurred to me that might seem unrelated. They aren’t: Ever consider who the ’1%’ is? Think it’s rich people with big houses and bigger bank accounts? Wrong. The Real One Percent is … you. While Quality still...Read More
Last week, Eat24, one of the aren’t-there-too-many-of-these? restaurant delivery services, shut down their Facebook page. But Eat24 didn’t merely pull the plug; they posted a long explanation of why they were bolting the largest social network....Read More
We cover a lot of ground at Answer Guy Central. This morning, the folks at ReadWrite reminded me just how much ground when they published a story about two scientists-turned-journalists who are in the middle of a Twitter slap fight and it occurred to me that:...Read More
Today, a new book by Arianna Huffington went on sale. I own but haven’t read a copy of Thrive, with the former more significant than the latter. Why is the purchase more important than the read? Because when I bought a copy of Thrive for eleven dollars last...Read More
(and a bit about how and why ... )
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We Don't Talk About So-Called 'Plans'. Here's Why:
Think about all the tables you’ve ever seen that lay out your “options” in columns. More than helping you make a decision, they’re there to confuse you and get you to pick something, QUICK ! Here’s an example:
And if that isn’t enough, there’s always fine print. For example, here’s how the SEO company in the table above company says “we won’t actually do the things we’re promising” …More On Plans and Pricing