ROMI Analytics on Using Statistics to Improve Direct Marketing Metrics Wed, 29 Oct 2025 03:24:29 +0000 Wed, 29 Oct 2025 03:24:29 +0000 Libsyn RSSgen 1.0 http://www.romianalytics.com http://www.romianalytics.com In this podcast, we tell you how to use statistical models to improve your direct marketing campaigns. We also explain in very non-technical terms how these models work, how you can tell if they are any good, and how to develop a contact strategy for any of your lead lists. You will be able to determine how deep to mail in order to optimize responses, conversions or revenue. There are also supporting materials at http://www.romiananalytics.com. https://static.libsyn.com/p/assets/e/d/d/b/eddb9306a24428b4/podcast_logo_1400_x_1400.jpg ROMI Analytics on Using Statistics to Improve Direct Marketing Metrics no episodic no In this podcast, we tell you how to use statistical models to improve your direct marketing campaigns. We also explain in very non-technical terms how these models work, how you can tell if they are any good, and how to develop a contact strategy for any Predictive Models for Direct Marketers: Improving Responses and Conversions Predictive Models for Direct Marketers: Improving Responses and Conversions Thu, 31 Dec 2015 17:00:00 +0000 In this podcast, we tell you how to use statistical models to improve your direct marketing campaigns.  We also explain in very non-technical terms how these models work, how you can tell if they are any good, and how to develop a contact strategy for any of your lead lists.  

You will be able to determine how deep to mail in order to optimize responses, conversions or revenue.  There are also supporting materials at http://www.romiananalytics.com.

]]> In this podcast, we tell you how to use statistical models to improve your direct marketing campaigns.  We also explain in very non-technical terms how these models work, how you can tell if they are any good, and how to develop a contact strategy for any of your lead lists.  

You will be able to determine how deep to mail in order to optimize responses, conversions or revenue.  There are also supporting materials at http://www.romiananalytics.com.

]]> 13:57 false full In this podcast, we tell you how to use statistical models to improve your direct marketing campaigns.  We also explain in very non-technical terms how these models work, how you can tell if they are any good, and how to develop a contact strategy for any of your lead lists.   You will be able to determine how deep to mail in order to optimize responses, conversions or revenue.  There are also supporting materials at http://www.romiananalytics.com.In this podcast, we tell you how to use statistical models to improve your direct marketing campaigns.  We also explain in very non-technical terms how these models work, how you can tell if they are any good, and how to develop a contact strategy for any of your lead lists.   You will be able to determine how deep to mail in order to optimize responses, conversions or revenue.  There are also supporting materials at http://www.romiananalytics.com.