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	<title>Search Marketing for NonProfits</title>
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	<description>How Search Marketing Can Help NonProfits Recruit Donors, Volunteers and Members</description>
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		<title>Search Marketing for NonProfits</title>
		<link>https://searchmarketingfornonprofits.wordpress.com</link>
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	<item>
		<title>This blog has moved</title>
		<link>https://searchmarketingfornonprofits.wordpress.com/2013/01/25/this-blog-has-moved/</link>
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		<dc:creator><![CDATA[Katherine]]></dc:creator>
		<pubDate>Fri, 25 Jan 2013 14:52:09 +0000</pubDate>
				<category><![CDATA[SEM]]></category>
		<guid isPermaLink="false">http://searchmarketingfornonprofits.wordpress.com/?p=580</guid>

					<description><![CDATA[All of my blog posts are now located at: http://www.watier.org/katherine]]></description>
										<content:encoded><![CDATA[<p>All of my blog posts are now located at: <a href="http://www.watier.org/katherine">http://www.watier.org/katherine</a></p>
]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">580</post-id>
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			<media:title type="html">kwatier</media:title>
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	</item>
		<item>
		<title>This blog is moving</title>
		<link>https://searchmarketingfornonprofits.wordpress.com/2012/11/15/this-blog-is-moving/</link>
					<comments>https://searchmarketingfornonprofits.wordpress.com/2012/11/15/this-blog-is-moving/#respond</comments>
		
		<dc:creator><![CDATA[Katherine]]></dc:creator>
		<pubDate>Thu, 15 Nov 2012 20:00:22 +0000</pubDate>
				<category><![CDATA[SEM]]></category>
		<guid isPermaLink="false">http://searchmarketingfornonprofits.wordpress.com/?p=578</guid>

					<description><![CDATA[In case it wasn&#8217;t obvious, I haven&#8217;t blogged here for awhile. I started a new job, I got married, I got on Google+, so I&#8217;ve been busy elsewhere. I&#8217;m launching a hosted WordPress blog, so more to come on a new location for my blog posts.]]></description>
										<content:encoded><![CDATA[<p>In case it wasn&#8217;t obvious, I haven&#8217;t blogged here for awhile. I started a new job, I got married, I got on Google+, so I&#8217;ve been busy elsewhere. I&#8217;m launching a hosted WordPress blog, so more to come on a new location for my blog posts.</p>
]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">578</post-id>
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			<media:title type="html">kwatier</media:title>
		</media:content>
	</item>
		<item>
		<title>Getting my SEO fill @ SMX Advanced</title>
		<link>https://searchmarketingfornonprofits.wordpress.com/2011/06/06/getting-my-seo-fill-smx-advanced/</link>
					<comments>https://searchmarketingfornonprofits.wordpress.com/2011/06/06/getting-my-seo-fill-smx-advanced/#respond</comments>
		
		<dc:creator><![CDATA[Katherine]]></dc:creator>
		<pubDate>Mon, 06 Jun 2011 19:28:41 +0000</pubDate>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[smx advanced]]></category>
		<guid isPermaLink="false">http://searchmarketingfornonprofits.wordpress.com/?p=557</guid>

					<description><![CDATA[Haven&#8217;t blogged in forever. At SMX Advanced in Seattle and can&#8217;t wait to fill my brain with knowledge!]]></description>
										<content:encoded><![CDATA[<p>Haven&#8217;t blogged in forever. At SMX Advanced in Seattle and can&#8217;t wait to fill my brain with knowledge!</p>
]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">557</post-id>
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			<media:title type="html">kwatier</media:title>
		</media:content>
	</item>
		<item>
		<title>Microvolunteering &#8211; online</title>
		<link>https://searchmarketingfornonprofits.wordpress.com/2011/01/15/microvolunteering-online/</link>
					<comments>https://searchmarketingfornonprofits.wordpress.com/2011/01/15/microvolunteering-online/#comments</comments>
		
		<dc:creator><![CDATA[Katherine]]></dc:creator>
		<pubDate>Sat, 15 Jan 2011 20:12:46 +0000</pubDate>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[micro volunteering]]></category>
		<category><![CDATA[online marketing for nonprofits]]></category>
		<guid isPermaLink="false">http://searchmarketingfornonprofits.wordpress.com/?p=555</guid>

					<description><![CDATA[wow. Work at Ketchum PR has kept me busy (and away from this blog) but I wanted to share a micro volunteering site I just discovered called Sparked.com. It allows you to providing all sorts of advice (including non profit advice) to non-profits that really need your help. If you have a few minutes, hop [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>wow. Work at Ketchum PR has kept me busy (and away from this blog) but I wanted to share a micro volunteering site I just discovered called <a href="http://www.sparked.com">Sparked.com</a>. It allows you to providing all sorts of advice (including non profit advice) to non-profits that really need your help. If you have a few minutes, hop on the site and help out.</p>
]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">555</post-id>
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			<media:title type="html">kwatier</media:title>
		</media:content>
	</item>
		<item>
		<title>Impressive Search Engine and Social Media Stats</title>
		<link>https://searchmarketingfornonprofits.wordpress.com/2010/09/13/impressive-search-engine-and-social-media-stats/</link>
					<comments>https://searchmarketingfornonprofits.wordpress.com/2010/09/13/impressive-search-engine-and-social-media-stats/#respond</comments>
		
		<dc:creator><![CDATA[Katherine]]></dc:creator>
		<pubDate>Mon, 13 Sep 2010 18:06:58 +0000</pubDate>
				<category><![CDATA[SEM]]></category>
		<guid isPermaLink="false">http://searchmarketingfornonprofits.wordpress.com/?p=521</guid>

					<description><![CDATA[I&#8217;m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>I&#8217;m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go:</p>
<ol>
<li><a href="http://www.newmediacampaigns.com/page/seo-vs-ppc---which-provides-you-the-better-value">More      than 81% of all Internet users find their destination via a search engine.</a><sup> </sup>&#8211; Jupiter Research, 2008</li>
<li><a href="http://www.seomoz.org/blog/via-enquisite-ppc-agencies-make-45x-what-seos-do-for-the-same-value">87% of      people click on the natural results (vs. paid)  &amp; Organic results convert 5.66x that of paid ads </a></li>
<li>Organic      results convert 5.66x that of paid ads <a href="http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html">http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html</a></li>
<li>US:      Google 65.5 %, Yahoo 16.8%, Bing 11.5% <a href="http://www.intelliteaminc.com/search_engine_facts.html">http://www.intelliteaminc.com/search_engine_facts.html</a> Google Sites led the U.S. core search market in February with 65.5 percent      of the searches conducted, followed by Yahoo! Sites (16.8 percent), and      Microsoft Sites (11.5 percent). Ask Network captured 3.7 percent of the      search market, followed by AOL LLC with 2.5 percent.</li>
<li>Only      48% <em>even see</em> paid ads</li>
<li>People      click on the word in results that matches their query word<sup>1</sup></li>
<li>58% of      all queries are three or more words</li>
<li>68%      click on result in first page</li>
<li>39%      think that companies appearing at the top of search results are leaders in      their field.</li>
<li><a href="http://searchengineland.com/penn-state-study-search-ad-click-through-rate-16684">The clickthrough rate on a PPC ad when supported by a top organic listing is 15%</a></li>
<li>Based      on eye tracking research</li>
<li>Companies      in search leader in their field: Iprospect Study:      <a href="http://www.iprospect.com/about/whitepaper_seuserbehavior_apr06.htm" rel="nofollow">http://www.iprospect.com/about/whitepaper_seuserbehavior_apr06.htm</a></li>
<li>First      page of search results: iProspect 2008 <a href="http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm">http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm</a></li>
<li>39% of search engine users believe that the <a href="http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm">companies whose websites are returned among the top search results </a>are the leaders in their field</li>
<li>Videos      are 53 times more likely than traditional web pages to receive an organic      first-page ranking.</li>
<li>36%      click on news results, 31% click on image results, 17% click on a video      results</li>
<li>Video      &amp; first page result: http:/techcrunch.com/2010/03/10/video-seo-top-google-search/</li>
<li>News      &amp; conversions:      <a href="http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm" rel="nofollow">http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm</a></li>
<li>&#8220;On the keywords for which Google offers video results, <a href="http://blogs.forrester.com/marketing/2009/01/the-easiest-way.html">any given video in  the index stands about a 50 times better chance of appearing on the  first page of results</a> than any given text page in the index.&#8221; &#8211; Forrester      Research about video and first page ranking.</li>
<li>Udi      Manber, Google&#8217;s VP of Engineering, “<a href="http://www.readwriteweb.com/archives/udi_manber_search_is_a_hard_problem.php">20 to 25% of the queries we see      today, we have never seen before</a>.”</li>
<li><a href="http://www.toprankblog.com/2010/01/survey-seo-blogging/">94% of bloggers see measurable SEO benefits from blogging within 12 months.</a></li>
<li><a href="http://www.pewinternet.org/~/media//Files/Reports/2006/PIP_Exploratorium_Science.pdf.pdf">More than 8 out of 10 internet users have searched the internet to answer specific questions and 87% of online users have used the Internet to get some type of scientific information</a></li>
</ol>
<p>Do you have other stats that could be added to this list?</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">521</post-id>
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			<media:title type="html">kwatier</media:title>
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	</item>
		<item>
		<title>Levi&#8217;s Creates &#8220;Friends Store&#8221; using Facebook Like</title>
		<link>https://searchmarketingfornonprofits.wordpress.com/2010/04/26/levis-creates-friends-store-using-facebook-like/</link>
					<comments>https://searchmarketingfornonprofits.wordpress.com/2010/04/26/levis-creates-friends-store-using-facebook-like/#respond</comments>
		
		<dc:creator><![CDATA[Katherine]]></dc:creator>
		<pubDate>Tue, 27 Apr 2010 02:09:35 +0000</pubDate>
				<category><![CDATA[Social media marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[facebook like]]></category>
		<category><![CDATA[levis]]></category>
		<category><![CDATA[Social media]]></category>
		<guid isPermaLink="false">http://searchmarketingfornonprofits.wordpress.com/?p=544</guid>

					<description><![CDATA[I&#8217;m impressed by the turn around with this considering Facebook only announced it&#8217;s &#8220;like&#8221; feature that webmasters can imbed on their sites&#8230;what, like a week ago? But here you go. You can shop online with your friends and see what jeans they like.]]></description>
										<content:encoded><![CDATA[<p>I&#8217;m impressed by the turn around with this considering Facebook only announced it&#8217;s &#8220;like&#8221; feature that webmasters can imbed on their sites&#8230;what, like a week ago?</p>
<p>But here you go. <a href="http://www.digitalbuzzblog.com/levis-new-friends-store-social-shopping-site/">You can shop online with your friends and see what jeans they like.</a></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">544</post-id>
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			<media:title type="html">kwatier</media:title>
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		<item>
		<title>Google to stop supporting old news sitemap format</title>
		<link>https://searchmarketingfornonprofits.wordpress.com/2010/04/21/google-to-stop-supporting-old-news-sitemap-format/</link>
					<comments>https://searchmarketingfornonprofits.wordpress.com/2010/04/21/google-to-stop-supporting-old-news-sitemap-format/#comments</comments>
		
		<dc:creator><![CDATA[Katherine]]></dc:creator>
		<pubDate>Thu, 22 Apr 2010 02:21:36 +0000</pubDate>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[google news sitemap]]></category>
		<category><![CDATA[news sitemap]]></category>
		<category><![CDATA[news xml sitemap]]></category>
		<guid isPermaLink="false">http://searchmarketingfornonprofits.wordpress.com/?p=539</guid>

					<description><![CDATA[They announced that there are two weeks left to transition in case you missed the first announcement six months ago. More info here.]]></description>
										<content:encoded><![CDATA[<p>They announced that there are two weeks left to transition in case you missed the first announcement six months ago. <a href="http://googlenewsblog.blogspot.com/2010/04/two-more-weeks-to-update-your-google.html?utm_source=feedburner&#38;utm_medium=feed&#38;utm_campaign=Feed%3A%20GoogleNewsBlog%20%28Google%20News%20Blog%29&#38;utm_content=Google%20Reader">More info here.</a></p>
]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">539</post-id>
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			<media:title type="html">kwatier</media:title>
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		<title>Ning Announces shut down of it&#8217;s free service, fires 40% of staff</title>
		<link>https://searchmarketingfornonprofits.wordpress.com/2010/04/16/ning-announces-shut-down-of-its-free-service-fires-40-of-staff/</link>
					<comments>https://searchmarketingfornonprofits.wordpress.com/2010/04/16/ning-announces-shut-down-of-its-free-service-fires-40-of-staff/#respond</comments>
		
		<dc:creator><![CDATA[Katherine]]></dc:creator>
		<pubDate>Fri, 16 Apr 2010 20:22:05 +0000</pubDate>
				<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[ning]]></category>
		<guid isPermaLink="false">http://searchmarketingfornonprofits.wordpress.com/?p=536</guid>

					<description><![CDATA[Just announced today. If you have a free Ning network, you will now be forced to upgrade to a paid account or take your business elsewhere. Read more about Ning&#8217;s shut down of free service.]]></description>
										<content:encoded><![CDATA[<p>Just announced today. If you have a free Ning network, you will now be forced to upgrade to a paid account or take your business elsewhere.</p>
<p><a href="http://techcrunch.com/2010/04/15/nings-bubble-bursts-no-more-free-networks-cuts-40-of-staff/">Read more about Ning&#8217;s shut down of free service.</a></p>
]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">536</post-id>
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			<media:title type="html">kwatier</media:title>
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	</item>
		<item>
		<title>How to Get Over 1 Million Visitors a Month Presentation</title>
		<link>https://searchmarketingfornonprofits.wordpress.com/2010/03/26/how-to-get-over-1-million-visitors-a-month-presentation/</link>
					<comments>https://searchmarketingfornonprofits.wordpress.com/2010/03/26/how-to-get-over-1-million-visitors-a-month-presentation/#respond</comments>
		
		<dc:creator><![CDATA[Katherine]]></dc:creator>
		<pubDate>Fri, 26 Mar 2010 15:51:40 +0000</pubDate>
				<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[blogger outreach]]></category>
		<category><![CDATA[digital strategy ideas]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[one million visits]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<guid isPermaLink="false">http://searchmarketingfornonprofits.wordpress.com/?p=517</guid>

					<description><![CDATA[Presentation at PRSA's Nonprofit and Association Day about how to create a plan to drive over 1 million visitors to your nonprofit website in a month. ]]></description>
										<content:encoded><![CDATA[<p>I had a great time speaking yesterday at PRSA&#8217;s Association and Non-Profit Day in Washington, DC about how to get over 1 Million visitors to your website using an integrated digital strategy using SEO, PPC, traditional press, social media and blogger outreach.</p>
<p>Here&#8217;s the <a href="https://docs.google.com/leaf?id=0B7lKaM8Vk7iYNWI1NDdkMTMtMzFiNC00Njc3LWFiZDgtNzU0MjI1MmZjYjk2&amp;hl=en">How to Get 1 Million Visitors to your Website a Month</a> presentation.</p>
]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">517</post-id>
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			<media:title type="html">kwatier</media:title>
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		<title>Adding Google analytics to your Facebook Fan Page</title>
		<link>https://searchmarketingfornonprofits.wordpress.com/2010/03/01/adding-google-analytics-to-your-facebook-fan-page/</link>
					<comments>https://searchmarketingfornonprofits.wordpress.com/2010/03/01/adding-google-analytics-to-your-facebook-fan-page/#respond</comments>
		
		<dc:creator><![CDATA[Katherine]]></dc:creator>
		<pubDate>Tue, 02 Mar 2010 01:38:51 +0000</pubDate>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<guid isPermaLink="false">http://searchmarketingfornonprofits.wordpress.com/?p=511</guid>

					<description><![CDATA[I thought this article would be useful for folks interested in tracking actions on their Facebook Fan pages using Google Analytics.]]></description>
										<content:encoded><![CDATA[<p>I thought this <a href="http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/">article would be useful</a> for folks interested in tracking actions on their Facebook Fan pages using Google Analytics.</p>
]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">511</post-id>
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			<media:title type="html">kwatier</media:title>
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