SEO Buzzzzzzzzzz

How To Manual Remove Google Penalty

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Mon, 15 Apr 2013 11:24:00 +0000

After you have carefully finished a weblink review and followed all of the actions necessary to appear from a guide charge, you will discover a note like this in Look for engines Webmaster Tools:

Dear web page proprietor or webmaster of http://www.example.com/,

We obtained a demand from a web page proprietor to reevaluate http://www.example.com/ for conformity with Google Webmaster Recommendations.

Previously the webspam group had taken guide activity on your web page because we considered it breached our great quality guidelines. After examining your reconsideration demand, we have suspended this guide activity. It may take a while before our listing and position systems are modified to indicate the new position of your web page.

Of course, there may be other issues with your web page that could impact its position without a guide activity by the webspam group. Google computer systems determine the order of our google search using a sequence of treatments known as techniques. We make thousands of changes to our search techniques each year, and we implement more than 200 different alerts when position webpages. As our techniques modify and as the web (including your site) changes, some variation in position can happen as we make up-dates to present the best outcomes to our customers. If your web page is constantly on the have trouble in our google search, please see this content for help with detecting the issue.

Thank you for helping us to maintain the great high quality of our google search.

Sincerely,

Google Look for Quality Team

This is the finale of a lot of effort and effort. It's an identification from Look for engines that you have taken the appropriate actions to benefit a second opportunity. It should put a grin on your face. It's also the beginning of a new era in how you strategy Internet promotion.

If You're No More time Being Punished, Then Where Are Your Rankings?

Many individuals are amazed when a charge is eliminated and they don't see any activity in position. Look for engines may implement more than 200 different alerts when identifying SERPs, but hyperlinks still carry the most bodyweight.

Remember all of those "unnatural" hyperlinks that you just eliminated and disavowed? In addition to being artificial, many were still quite highly effective and accountable for your pre-penalty position success.

The Look for engines Paradox

According to Jordan Einstein, the meaning of madness is doing the same factor over and over again and anticipating different outcomes. Of course, SEO shows to be the exemption to this concept.

Some of the same activities that were accountable for climbing to variety one in the SERPs are now accountable for guide charges. In other terms, doing the same factor can and does, in fact, generate very different outcomes.

This paradox is a actual hurdle for many website owners. They've purchased into the Einstein concept and just can't believe it when told they have to provide up their junk ways. They fight believe that the same techniques which once created them successful have now led to their pitfall.

Webmasters need to understand that the game has modified and they no longer have a choice. Sticking to the webmaster guidelines has stopped being a "suggested" strategy, it is required.

The Road to Recovery

A key factor in recuperating from a charge is a guarantee to follow the Look for engines Webmaster Recommendations. Look for engines takes a dim view of those who break this guarantee.

After growing from a charge, you're like a Delta on dual key probation. You can't afford to take any short reduces. Your promotion initiatives need to indicate the facts of 2013, which doesn't consist of any junk SEO.

Step 1: Examine Your Foundation

At once, I was a personal property designer. When I found a developing that I was interested in, my examination started at the base.

The same concept relates to SEO. Luckily, it's a lot easier to repair a site's structure than it is a brick-and-mortar base.

A excellent base starts with fresh source value. Glenn Gabe lately described in details why your source value issues.

Once you have fresh value, it's a opportunity to perform an on-page SEO web page review. An amazing amount of possibilities are available for on-page marketing.

Step 2: Panda-Proof Your Website

In the days before Panda, you could take a really bad web page, things it with search phrases, factor the right hyperlinks to it and position variety one for "name any keyword and key phrase." That's much less likely these days, and the truism "content is king" is now algorithmically required.

Steps to Panda-proofing a web page include:

Elimination of copy material.
Elimination of low-quality material.
Thickening up thin/low-value material.
Regular development of useful, appropriate, high-quality material.

Step 3: Develop Writer Rank (Ignore Look for engines Suggest)

The Look for engines recommend feature is a crazy factor - crazy, as in majorly absorbs if your brand is being destroyed by the recommendations. This is especially exciting when a Look for engines product is affected. Take for example, the recommendations for the question "Google Plus is…"

The issue is that when individuals see this, they often disregard Google+. What they don't realize is that the energy of Look for engines plus has nothing to do with the social elements. The energy of Google+ is in authorship.

In case you skipped it, authorship has been a pretty hot subject lately - and with valid purpose. Look for engines is a master at growing FUD (fear, doubt, and doubt) and providing mysterious information. They aren't known for being clear and forth-coming.

For that very purpose, when Google Professional Chair Eric Schmidt is estimated as saying:

"Within google search, information linked with confirmed online information will be rated higher than material without such confirmation, which will result in most customers normally simply simply clicking the top (verified) outcomes. The true cost of staying confidential, then, might be irrelevance."

It should be identified as a very big deal. In other terms, if you want positions, you better confirm your identification via Google+ authorship. Privacy will become the new irrelevance. The quality of the concept is spectacular, considering the source.

Step 4: Link Building - It Isn't Attractive, it Just Works

I'm often advised of a review I created returning in 2006, about the value of a weblink. My factor at enough there was a time that obtaining a few top great quality hyperlinks was far more essential than developing thousands of junk hyperlinks. As we desperately wait for the second coming of Penguin, this is even more appropriate, these days.

After growing from a charge, one must focus on the getting highly appropriate, editorially given, hyperlinks. In other terms, hyperlinks that aren't junk and available just for the taking (no more weblog feedback, web 2.0 microsites, content submission sites, etc). A weblink that needs individual involvement to make is, by its very characteristics, a useful weblink.

Opportunities for Acquiring Article Links

Some of the best techniques for obtaining great value editorial hyperlinks include:

Mine opponent backlinks: Generally the vital factor in any weblink developing strategy is aggressive research - identifying holes in your back-link information vs. your competitors. Keep in mind competitors' modify eventually and differ by keyword and key phrase. This is an continuous process, not a one taken. Competitor back-link information are often loaded with junk, so it's essential to assess each weblink before doing outreach. Focus on only the best possibilities.
Mine opponent assets: There are a variety of SEO sources on the market that allow customers to discover the "top pages" on opponent websites. If those webpages have a lot of inbound links from exclusive websites, it may be worth creating an even better edition of that web page on your web page. Next, perform outreach to those connecting to the competitors' web page and ask for a weblink to your new web page.
Create a source or hyperlinks page: The list of weblink developing details is a great example of a sources web page. Don't sweating having a lot of confident hyperlinks. In our research, we've found an exciting correlation: the more exterior hyperlinks on a web page, the more inbound links it tends to entice.
Create a tutorial: Movie clips perform continually well on YouTube. If you can fix a issue or answer a question, you will entice hyperlinks. Ever wonder how to get six-pack abs in 3 minutes? Then, you're not alone as this dopey video has nearly 5 million opinions.
Build a glossary: The Look for Engine Marketing Guide at SEOBook is loaded with useful details and details. Many companies have an opportunity to develop an market relevant reference on their own web page.
Give away 100 % free stuff: The key here is that it has to be useful. Things like 100 % free sources, 100 % free e-books, and 100 % free icons can all entice hyperlinks if they offer authentic value.
Guest posts: This one is a little challenging, as I'm talking about actual weblogs and not the "made for visitor publish "blogs. Stay away from:

Blogs in which all of the material is created by a "guest".
Blogs which allow artificial hyperlinks in the material or the writer bio.
Pay-to-play weblogs where money, not editorial acceptance, decides if a publish is released.
Blogs with no identification - What the terrible do weight-loss, cash advance loans. and insurance coverage have in common? (Yes that's a rhetorical question.)

Egobait: "Remember that a individuals name is to that person the nicest and most essential audio in any language." - Dale Carnegie. Man's instinct hasn't modified much since Carnegie had written those terms in 1936. If you identify market management in your websites, you will get hyperlinks from those management, stating that identification.
Make the web a better place: Clear damaged hyperlinks (a.k.a., damaged weblink building). This is by far the best way to secure relevant hyperlinks from an power web page. The best way to get someone to weblink to you is to offer a highly effective purpose to do so. Solving a damaged weblink is a highly effective purpose.
Make the world a better place: Offer a grant. The group at CustomMade.com has utilized a grant and turned this web page into a exclusive weblink magnetic. With 213 inbound links, such as 45 .edu, this $1,000 grant has created a strong ROI.

Takeaways

You get one opportunity to restore from a guide charge. If penalized again, it will become significantly more difficult to restore. Therefore, you need to follow the Look for engines Webmaster Recommendations to the correspondence.

Since the release of Panda, the vital factor in any advertising strategy is to make certain that your web page structure is audio and your material is exclusive and useful. Conform to that up with authorship to develop author position. Lastly, perform a weblink developing program that specializes in the getting appropriate and editorially accepted back-links.

Source:- 4 Steps to Take After a Google Manual Penalty is Removed

Google News 2013 ..!! Update Search Results Algorithm

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Thu, 17 Jan 2013 11:11:00 +0000

Hello Every One,

Today Morning I have showings my site ranking on Google top most search results.

suddenly I don't know what happen, I lost all my keywords ranking from Google search results.

Also Read: Advantages Of Cabinets Painting

I think it should be Google algorithm major update for shocking to SEO guys.

It's should be like black SEO day for me by showing this Google major 17th Jan 2013 algorithm update.

Please suggest me what happen its........!!!!!

Is social media realtime or permanent?

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Wed, 08 Feb 2012 11:38:00 +0000

Editing: Is social media realtime or permanent?:

As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don't understand, it isn't one culture--it seems as though every kind of social media has developed its own culture around editing content. It is as if we can't decide whether social media is a realtime force that is stream of consciousness and should never be changed, or it is a permanent record of activity that ought to be updated as it changes, or something in between. Some kinds of social media (Wikipedia) couldn't exist without editing while others (Twitter) do not even allow editing. What gives?

To me, it shows both that we use different kinds of social media for different purposes (think Wikipedia vs. Twitter) but it also shows an ambivalence over what we expect social media to be. So, while it is perfectly reasonable for most people to say that Wikipedia is all about the editing--what we want to see is the latest groupthink on a subject--Wikipedia also contains and exhaustive revision history for every page for transparency into how the page has evolved over time.

But most social media venues fall far short of that kind of transparency. As the founder of the Biznology blog, I struggle with exactly how to handle edits. Very frequently, I see typos, broken links, or other problems crop up on blog pages--sometimes freshly-minted posts and sometimes posts from years ago--and I usually just change them without documenting the changes. One exception is when a commenter points out an error--then I thank the commenter and note that the change has been applied.

Now, if there is a substantive error--a fact is wrong or a breaking story needs to be updated--I change the post and clearly mark that it was updated, along with the date it was changed. This has evolved as the way to edit posts in the blogging world. But I struggle as to when to do that. I have many posts that give advice that is now outdated, because it was good advice in 2006 but not terribly relevant now. Those posts are still out there and they come up in search results. Often, much of the post is still good advice, so I am not sure I should remove the posts, but some of the advice is not helpful. Should I go back and edit those? There is no clear blogging editing norm for outdated posts.

How about YouTube? Mostly videos don't get edited. They just sit out there forever and you can upload a new video if you want to cover the same subject again. Does that make sense? I don't know.

But social networks are my favorite. Facebook and Twitter allow no editing at all. So, you can post something that gets retweeted a hundred times and notice there is a huge, dumb typo in it and you can't change it. You are forced to leave it out there or to delete the tweet. How many stories have you read about someone tweeting something embarrassing where the offending tweet has been deleted by the time the story runs, leaving you with the obligatory screen shot of the rogue tweet to prove that it really happened, because Twitter now has no record of the exchange. There is something wrong when the most newsworthy things that happen are lost to history. Bloggers can take down their own content also, so it's not just Twitter and Facebook, but bloggers could edit a post to add an apology and they can answer comments with new comments.

Google+, ostensibly the same type of social media as Twitter and Facebook, does allow editing. While Google+ has not caught on yet, I think that Google will stick with it until it finds a following, so it will be interesting to see if people take advantage of being able to edit an embarrassing Google+ post, and how transparent they will be as they do it. Does Google show everyone that you edited your post? Or, like blogging, is it up to you how transparent you are?

Message boards are equally schizophrenic. Some do not allow any editing of posts. Some allow editing whenever you want. Some allow editing, but only within a short window and then the post becomes permanent. As with blogging, it's up to you as to how transparent you are about your changes.

One of the reasons editing is so important is that social media often starts a conversation. If I write something and ten people start talking about it, then is it reasonable for me to edit my original post even if it makes the conversation that already exists look weird? Wikipedia hosts a discussion about improving the page which obviously becomes outdated as those improvements are adopted, but at least you can look at the version of the page that people were talking about if you want to.

Google Loves Brands - Brands in Google's Relevancy Algorithms

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Mon, 05 Dec 2011 14:21:00 +0000

Google Loves Brands: Embed code is here.

Understanding the Relationship Between SEO and Content

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Thu, 17 Nov 2011 14:23:00 +0000

Understanding the Relationship Between SEO and Content:

If you’re a local business owner who knows of the importance of having good online presence, then chances are that you are very familiar with the concept of SEO. You should know that your website’s content does not only serve the purpose of educating and entertaining your visitors. Your content also has something to do with SEO. These facts are easily understood. On the other hand, it can be difficult to understand how content can help in optimizing your website.

Remember your readers

It’s very easy to get lost in everything that has to do with SEO. Some people put more emphasis on keywords and getting found by engines that they forget the entire point of having a website – to lure new visitors and turn them into leads. If your website does not cater to humans, then you’re completely wasting your time.

A few tips on making your website user-friendly: write short paragraphs rather than kilometric ones. Also complement each article with page titles and subheadings to give your readers an idea on what the write ups are all about. Make sure that your content has a clear call to action. For instance, you can motivate your readers in the end of write up to call you or schedule an appointment with you. Finally, weave in your keywords as naturally as possible.

Why should you even go to such lengths in making your website as user-friendly as possible? This is because your website’s goal is not just to attract viewers but also convert them into customers. If your website isn’t user-friendly and interactive enough, then you’ll never be able to accomplish this goal as effectively as you would want to.

Be careful with your keywords

Your keywords are integral to your SEO campaign and it’s necessary for you to utilize them in your website. The trick in using keywords effectively is not overdoing it. If you place a lot of keywords in your website, then you’ll be upsetting the search engines and your visitors will think that they’re reading spam. On the other hand, a 1-3 percent keyword density will allow your write ups to read naturally yet search engines can still identify these keywords easily.

What is your business all about?

Your website’s content should clearly state what your business is all about. Since you’re selling your products and/or services, you need to be explicit with what you do. You can also use your website to advertise your business’ vision and mission. Make sure though that your website’s content is in line with your vision and mission.

If I Can’t Be #1 Should I Bother?

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Fri, 11 Nov 2011 14:27:00 +0000

If I Can’t Be #1 Should I Bother?:

Sometimes you look at a SERP for a keyword you want to compete for and see the product manufacturer, Wikipedia, or some other titan in the number one slot.

Likely, unless you’ve got some killer SEO tricks up your sleeve, you’re not going to be unseating the current place one holder.

So if you can’t be #1, do you move on or try to tackle the #2 spot? Let’s break it down into a few different points of mention:

Who’s Searching?

What exactly is the keyword you are trying to rank for? A lot of times, a vendor or manufacturer may appear at the top, but people want information, advice, or reviews from another party.

In this case, ranking number two would just be fine since you’ll ideally get more traffic than the vendor is such a situation. It’s important that you conduct proper keyword research to understand what your searchers are looking for.

Universal Search Elements

Since 2007 Google has done away with the simple 10 listings SERPs. Videos, pictures, local listings, news results, and even author pics now appear in the results.

If the #2 or 3 result is a video, then put a video in your post and upload it to Youtube and other video sharing sites. The thumbnail naturally attracts WAY more eyeballs so you can potentially get much more traffic.

The same principal can work against you if you ignore universal search. If the first result is standard, but it’s followed by 8 local listings, it is not nearly as valuable being #1. You would be better off being one of the Places Page listings.

Tips for Increasing Click-Through Rate:

1. Good meta description

People glance at meta descriptions to decide if they want to visit a page or not. Your keywords here don’t matter. Instead, focus on writing exactly what your visitor would want to see.

2. Write a good title (besides having keyword)

We all know it’s best to start a title with your keywords. Besides this, add some buzz words like “NEW” and capitalize one of them to gain more attention.

3. Get your picture in the SERPs

The rel=author tag being used to show author pics is a relatively new addition to the SERPs. Only the web superstars like Rand Fishkin and Joost de Valk are currently showing up, but you’ll want to keep up and prepare your own mug to show up in the results. You can find all the instructions on how to get your pic to show up here.

You Don’t Know Until You Try

The truth is every keyword is different. Like any sporting event, we might see a team stocked with stars (Wikipedia), but the same team doesn’t win every time even if they’re great do they? Even star players have off days, and every team has its season. You can beat authority sites in Google – it happens all the time. You’ll just have to try to find out.

It also comes down to a matter of ROI. In other words, how much time and effort is it going to take you to rank? How many click-throughs can you expect for the ranking you want? Often times, the difference between #1 and #2 is tremendous, but there are of course exceptions.

Tip: Try to rank simultaneously for 2 or 3 similar keywords, see what happens, and then build links for the winning keyword. Subsequent links can be built to target the other keywords

What Does All This Mean?

If you’re going to go after a keyword, start with intentions of grabbing the #1 spot because that is where the traffic is at. There are certain circumstances, as discussed earlier, that will net you decent traffic even at a lower position, but this is not always the case.

Be prepared to have an easier or tougher time than you predicted ranking and keep your listing as targeted as you can.

Have you ever been surprised by an especially easy or tough ranking? Has universal search helped you or screwed you before?

Basic Tips for Planning Local Linkbait

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Thu, 20 Oct 2011 14:54:00 +0000

Basic Tips for Planning Local Linkbait:

When planned and executed successfully, linkbait can have a tremendous effect on your link profile. Linkbait can attract a great deal of traffic and links – organically, which we all know is what the search engines like to see.

When it comes to building links, there are two schools of thought:

1) Apply the tried-and-true methods of finding directories, relevant sites, and contacting webmasters.

2) Develop quality content that is engaging and interesting and attracts links naturally.

As you have probably gathered from the title, this post is regarding creating content that attracts visitors to your site. Though developing content sounds more entertaining than going after diectories and blindly contacting webmasters, developing linkbait can be difficult, expensive and risky.

Why Developing Linkbait is Difficult

The difficulty of developing linkbait is twofold. On one hand, can be difficult to come up with ideas. And on the other, it can also be difficult to convince others in your organization that creating a piece of linkbait is worth the time and money. Creating a well-thought piece of linkbait takes valuable resources away from a company’s normal profit-generating activities. It’s risky because there is not guarantee it will work.

Based on my experiences, I’d like to offer up a few tips that I have found beneficial when it comes to creating content worthy of garnering attention for a company:

1- Come up with an idea.

Personally, I think this is the most difficult component of developing linkbait. Good ideas that work within the unique constraints of a company’s resources can be few and far between. I can’t tell you how to come up with good ideas, but I can throw some tips out there.

2- Target an audience.

First, your linkbait needs an angle and an audience – who is it going to appeal to? Are you going to make something that your audience chuckle s at, or do you want to create a tool they are going to use? Some great examples of different types of linkbait can be found here: 3 Examples of Timely Linkbait to Spur Your Creativity.

3- Go local.

In my experience, the local angle works very well. It’s a great first place to start, as your local audience tends to be a bit more apt to promote something that is specifically about them. If you don’t live in a larger city, pick the closest major metro area to you, and start scouring event calendars, read newspapers, follow local blogs, and find out what’s going on.

4- Research your area’s events.

See if there are any major events on the horizon, if the city was recently nominated for an award, a big play is coming to town, or there’s a festival coming soon. Create a calendar, or some sort of map to help organize your options. This will help you determine which ideas are more feasible in regards to time constraints.

5- Brainstorm.

Imagine you are working for the Google of your industry – and you have infinite resources. What would you do? Spend some time thinking, and write down every little idea you have, regardless of how off-the-wall it may seem. Yes, even that idea you had, where you spray paint your Twitter handle on to kittens, and release them around the city. Keep that one.

6- Find your resource constraints.

Hopefully, you have a decent list of ideas down at this point. Now’s the time to begin applying your resource constraints. I’ve found working backwards helps. It’s easier to play the elimination game, rather than limiting potential ideas that might get lost in the mix. Can’t afford 100 kittens? Well, what if you replaced “kittens” with “t-shirts” or “bumper stickers”?

After applying resource constraints, be sure to keep a few ideas in the running, just so you have some different options to present.

7- Execute your plan.

Once you’ve got your baseline strategy in place, you’re ready to launch into production.

I felt inspired to contribute this post, as I’ve had a few successes with locally focused linkbait. Hopefully some of the tactics mentioned in this article can help you on the path to creating more linkbait.

Four Right Things Turned Wrong Because of Your Infatuation with SEO

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Thu, 20 Oct 2011 14:53:00 +0000

Four Right Things Turned Wrong Because of Your Infatuation with SEO:

If there’s one website that we can give credit for the enormous growth of Internet, it’ll be none other than the Google (AKA the big G). Whether the Internet had grown to such proportions without a service like Google is a tough call to make. But if it wasn’t Google, it’d have been another search engine, all things considered; Internet would have never served the users so good without having a powerful search engine like Google.

The reason for this monologue is that some might blame Google for the “right things turning into wrong” that I am going to discuss in this article. But the fact is, Google did what a search engine was supposed to do, and it was actually the webmasters infatuation with higher rankings and a little bit of desperation that resulted in this situation.

Let’s take a look at how this infatuation with SEO has turned some healthy practices into hysterical pursuits, making people take a totally different approach towards stuff that was quite right.

1. Content:

Let’s start from the all important “content” that happens to be the meat and potatoes of a website. For a website, content can range from text based information to images, videos, or any other thing that you’ve placed on your website for the users. But right now, I am talking particularly about the text based content, that’s the most common form of content on World Wide Web. Now, providing fresh and meaningful content was meant to be the right thing, in fact that was what Internet was meant for.

What actually happened after website owners got infatuated with Search Engine Optimization, the actual purpose of content was sidelined and everybody started focusing on the content that will help them rank higher for more and more keywords. That resulted in an influx of useless content generating ideas, adding heaps of spam to the cyber world. Even after Google Panda update, people are trying to find ways to dodge the search engine and find some new, cheap, and easy way to generate loads of content.

What’s the right thing to do?

Just think of the users, and aim for creating some content that will be helpful for your targeted users in one way or another. Rest assured, good, helpful content will find its own keywords to rank for.

2. Back Links:

Looking at how SEO professionals keep striving for back links, you might have mistaken link backs to be a thing introduced by Google. In actual fact, back links would’ve been an equally valuable asset, had Google or any other search engines have not considered it an important factor.

In fact, it’d have been better had it not been a ranking factor, because the rat race of getting back links has resulted in so many black hat practices, from creating link farms to selling links, and people spend the biggest portions of their budget to acquire back links that should be spent on improving their websites and services. Entire teams are reserved with a daily quota of acquiring a fixed number of links (and the quality of these links is anybody’s guess).

What’s the right thing to do?

Imagine for a second that link backs are suddenly discarded as a ranking factor, would you stop going out for links? I am sure you’ll reply in a resounding “No”, however your approach towards back links will change drastically. Now, you’ll focus entirely on getting back links from the websites where your targeted users reside and that’s precisely what you should be doing at the moment.

3. Social Networking:

Business networking has always been important and when search engines say that social signals can make an impact on ranking, they are actually highlighting the importance of making relations with real people coming from your industry.

But again, the infatuation with Search Engine Optimization results in a frame of mind that focuses entirely on increasing “likes” or “followers”. People use these powerful platforms to spam, and prefer getting “likes” from ten random people over forming one good relationship with some of your clients, partners, or customers. How weird is that?

What’s the right thing to do?

Establish relationships, as simple as that. Don’t underestimate the power of a good relation, from link backs to referrals; a good relationship can give a lot more than a random guy “liking” your page.

4. Guest Blogging:

Guest blogging is probably the most respectable way of getting back links from different websites. Thankfully, the method doesn’t allow for too much spam or fishy tactics, but still, we are starting to see some desperate guys trying to abuse this method.

For example, some webmasters have converted random domains into blogs and they are publishing low quality, “paid content” as guest blog posts. On the other hand, we have some guys who fail to comprehend the concept of guest blogging and keep spamming blog owners with posts which are nothing more than blatant advertising.

What’s the right thing to do?

When some blog owners roll out the red carpet for you, as a guest author, take it as a mark of respect and do justice to the privilege by putting your best foot forward. A guest post at a well reputed blog can give you a lot more than a mere back link, and you should aim for making the most of this opportunity, instead of ruining it with an ordinary write-up.

3 Hotel SEO Tips from the Trenches

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Thu, 20 Oct 2011 14:52:00 +0000

3 Hotel SEO Tips from the Trenches:

Promoting a hotel is not an easy task and I have learnt it the hard way. Coming from a small business environment, where I specialized in helping small, local businesses to establish their online presence, 6 months ago I started a new job as an SEO specialist for a hotel chain in the UK. In this post I want to offer you a few tips that I picked up over my time here so far about promoting and copywriting for an accommodation industry.

1. Focus on plural keywords.

It may be quite tempting to use the singular version of the keyword, not to mention that often it even feels more natural. However when it comes to booking accommodation, people almost always use the plural one. I can’t explain why it is like that but no one really searches for hotel in London, it almost always is hotels in London. By using the plural version of the keyword you are ensuring that you target the right audience.

2. Skip any warm ups.

Many of us SEO tend to use at least two paragraphs of the copy to introduce the meat in the text. However, when you are writing a copy that is supposed to convince someone to book a hotel, skip all that crap. Hit them with the main message from the start.

Unlike many other industries, in a hotel industry most people go through a lengthy research stage before they choose their holiday accommodation. Before they buy, they will check reviews on MK or other reviews site, they will check all the options they have and will buy only if they are 100% sure that your place is the right one for them. Therefore you have to give them what they are looking for early in the copy, otherwise they might trail off somewhere else to continue their research.

3. Top keywords do not always sell.

One of the most tempting things when promoting a hotel is to go after only the top keywords in the industry, at least that’s what I did. And to a point, that’s fine. However, many of the top keywords in this industry don’t sell at all. They assist during the research stage, but the sale happens somewhere else, often on the branded keyword level. So, mix your main keywords with smaller, low traffic ones and look after your whole branded presence and you should be fine. Go after only the top keywords and you might loose on a lot of sales.

Hotel industry is quite specific, it’s a fact. At least so it seemed for me, but nonetheless, it is an industry just like any other. There are certain things that are specific to it, and once you get to know them, you are fine.

Link Building for Bloggers

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Thu, 20 Oct 2011 14:51:00 +0000

Link Building for Bloggers:

Whether you’re a pro or amateur blogger, everyone wants traffic to their sites. And building links to your website is a great way to do this.

Not only can it improve the visibility of your website in the search engines, but also if you pick your sites wisely you can benefit from referral traffic.

Socialise: Build Relationships Not Links

As a blogger what makes you happy? Finding a thoughtful comment on a post, when you see a tweet about something you’ve written or if someone likes you on Facebook, right? Other bloggers feel the same, so get interacting with them and make friends online.

Not only does it make blogging more fun, but also it gives you an online social circle to call upon when you need help promoting your blog.

Don’t be cynical – engage with other bloggers that you genuinely admire, or they’ll feel the insincerity and it’ll get you nowhere.

Guest Blogging & Link Building

Guest blogging has become a link building strategy of choice for professional internet marketers, but don’t let that put you off. A well-written guest blog posts puts you in front of tens, hundreds, potentially even thousands of new readers.

So how do you get your content on someone else’s blog?

Try emailing bloggers you love and suggesting ideas for posts, respond to requests for content (particularly common when bloggers go on their hols) or use forums like MyBlogGuest to connect with bloggers eager for good content.

Get a Swanky Design for Link Love

You don’t have to call in a pro, but a swanky blog design can boost your blog links. Either buy a great theme or pick something simple and customise it with your own photos and illustrations. If your artistic skills are lacking, why not turn to a creative friend, or better yet a fellow blogger with artistic flair?

Even if all you do is change font colours, include your own logo or photo and add a custom header, you’re already setting yourself apart from the crowd.

Beautiful blogs can be submitted to design galleries. Whether your site is for business or pleasure readers respond positively to sites that look the part.

Traditional PR Still Works

As magazines and newspapers fight to stay relevant, more and more are running features on their favourite blogs. Whether it’s a mention in a “what we’re reading” column or a full-blown feature on your blog, these can be great sources of new readers – even if no link is involved.

Think carefully about who you want to target, choose publications that your audience reads, and find out who to contact. Often magazines will have a staff list at the front, or explore online to find out who writes the columns that you like.

Once you know who to contact, decide on your pitch: Personalised press releases work well, or a short and simple introductory email. Don’t forget that you’re trying to sell yourself to the journalist so explain to them why they, and importantly their readers, should care about you.

Don’t be disheartened if you don’t get a response straight away. Next time you have a good news story to share approach the same journalist so they get to know who you are. It may take several attempts before they feature you. Just keep trying and be sure not to bombard them with news and you should see results in time.

SEO Espionage: Use 5 Senses to Gauge Competition

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Thu, 20 Oct 2011 14:48:00 +0000

SEO Espionage: Use 5 Senses to Gauge Competition:

SEO is part science, part art – and all business. And when it comes to business, people need to get serious. After all, that bacon isn’t going to appear on your table by its own volition, is it?

When you what get to the summit of your niche, you need to find creative ways to vanquish all competitors. And in order to persevere over adversaries, you need to outmatch them. To achieve such a thing, you must be able to scrutinize what they’re up to, so you can do better than that.

Other articles will point out a bunch of tools that you can rely on for espionage purposes. The present article though, is all about understanding the essence of SEO espionage. You need to realize that to outmatch your rivals you must be able to scrutinize them with the whole of your being. All your senses must come into play, if you intend to perform a thorough analysis of a competing website.

Sight: Look at their surface information

This is the most obvious and basic piece of advice, and yet it will lay out the base of your subsequent investigations. To begin with, you need to look at the most obvious performance indicators of a website: PageRank, Alexa Rank, mozRank, Compete rank if you will. There are dozens of ways to check these, but if you mean business then you need to get a plugin for your browser that will conveniently display such information for all websites you visit. (If you’re using Firefox, we’d recommend the free plugin SearchStatus.)

Next, you want to take a peek backstage, and look at the Meta information in those competing pages. Granted, this information is not as relevant towards rankings as it once was, but there is certainly no harm in using it… and that’s just what most webmasters do; and by looking out to the meta keywords, meta description, meta titles, and even image alt tags (all of which you can access through your browser’s handy code view)… you may just get a clear view at exactly what your competitors have been trying to achieve.

Smell: Investigate what they are up to

How do you use your sense of smell to gauge your competition? Well, to begin with you need to bear in mind the present dissertation obviously hinges on metaphorical principles. Now, what you’re going to do is effectively sniffing out the external optimization techniques used by your rivals. In specific, you’ll be looking at what they’ve been doing in terms of back-link building.

To this effect, you can start with a simple Google search using the “link:” operator next to the URL of your nemesis. Next, you can use a free resource such as Yahoo! Site explorer to get a clearer picture. If you’re up for some in-depth analysis, try some pro-grade solutions such as Open Site Explorer.

None of the tools and resources available to “spy” the backlinks on someone else’s websites are completely flawless, mind you. At best, you’ll get an approximation of a website’s back-link portfolio – and that’s plenty good to smell what the respective webmasters have been up to in terms of on-line promotion.

Listen: pay attention to the buzz around them

Okay, at this point we have told you to peek backstage and sniff out a website’s on-line promotional efforts, so you’re probably expecting we may follow-up with some really neat covert tricks, right? Well sorry, but for the rest of the article we’re going the opposite direction. At this point, you need to experience that competing website not as a webmaster, but as an actual user.

So… to begin with, you are going to listen to the buzz surrounding this website you are trying to supersede. How do you do that? You Google, of course! Search for their brand name and see what kind of content comes up. Add search terms like +review, +feedback, or +opinion to get a sense of what people are saying about that website.

Look around forums and blogs (you can filter search sources in Google’s vertical left menu, if you didn’t know), and make a list with their strengths and weaknesses, as judged by actual users. This research can be invaluable, because search engines follow people. And if you make an effort to build a website that mimics their strengths while building up on their websites, in time people will come to you.

Taste: experience their user interaction mechanisms

By now, you have scrutinized your rival website from inside and out. Having done so, it’s time you actually… use it, you know? Get out there and participate in their comments section, participate in their forums, leave some comments, contact the webmasters asking any questions that randomly cross your mind…. If you’re serious about understanding your competition, you need to have a good taste of it, from the standpoint of a client.

If they’re selling something, buy it – just like a normal customer would. Observe how fast they deliver the goods, how organized the customer support happens to be. Call them of the phone for a little chat, and see how they react to any complaints you can think about, real or imaginary.

Take note of every impression you get during this process – both sweet and sour – since those will be your golden opportunities; your entry angle for outmatching your rival.

Touch: poke at their weak spots

If you follow all the steps outlined in this article, you will end with a good deal of information about your competing website. You will have a strong idea of what they’re trying to accomplish, and how successfully so. Most importantly, you will have abundant intel regarding their operative shortcomings. This is probably the most critical information you can hope to find.

Remember, any potential weakness you can get a taste for will potentially be one of your strengths, as you figure out a way around it for your own business. So all through your analysis, your main focus should remain upon uncovering the weak links in your operation. Not because you will use this information to attack them in any way (not directly), but because in order to be “numero uno” you will have to come up with something better, stronger and smarter than what they have in place.

Remember, the point of this article is not to show you specific tools. Rather, we want to convey the idea that you need to be creative and thorough in your research, if you ever want to be the best in what you do on-line. SEO espionage is a game that calls for all your senses, which ideally need to be rather sharp. So keep working on your spying skills, because they will surely become much finer with practice.

25 PPC Tips For Giving Your PPC Campaigns

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Thu, 20 Oct 2011 14:44:00 +0000

To make sure you maximize your ROI but minimize your risk, consider the following.

The Basics

Here are a few things to bear in mind from the outset - and to make sure your campaign is built on a firm base.

1. Know Your Sector

If this is a client, make sure you understand their business as much as possible. Maybe even suggest going through a company training or induction program to quickly get you up to speed.

Check what your competitors, partners, suppliers and customers are doing, and adjust your bids accordingly. Keep a watchful eye on competitors bidding on your brand name and avoid losing potential customers.

2. Start Small, Scale Up

Identify a number of target keyword areas and bid across these. But don’t spread you budget too thin, start off slowly with a restricted campaign and then scale it up.

This helps to test the water across a variety of brand names, descriptive terms and competitive keywords to see which perform best.

3. Measure, Measure, Measure

It’s amazing how many campaigns I’ve seen which have failed to setup basic conversion tracking.

Make sure you put effort into getting this correct from the start. That way you can have a long-term approach, where you can learn average conversion rates and revenues, allowing you to estimate the performance of future keyword bids.

4. Include Plurals

Your PPC platform of choice may automatically account for differing singular and plural forms of keywords, but double-check this.

If not, test which performs better - singulars or plurals - and adjust your bids and ad copy accordingly.

5. Be Logical

The more logical you are in your approach to your campaign, the easier it will be to see what's working.

Give your bids time to come good, as early poor performance may average out over time - but don't send good money after bad. Make sure you use a logical campaign naming structure and organization too, that way it makes it easier if someone else has to help out with managing the campaign.

Managing Your Bids

Keep your campaign in close check and you can make sure it is up to date and giving you the ROI you need.

6. Know Your Target CPA

Depending on your PPC platform, budgets may be set as maximums, averages or some other target figure.

Know how to set yours at a level that suits your overall budget, and make sure you are achieving your target ROI. If you know your average customer value and target CPA’s you can then find the optimum budget to maximize revenue and profit from your campaign.

7. Be Pragmatic

It is easy to expect a massive ROI when you appear up top on a competitive search term, but be realistic.

Not everyone will click your ad, and not everyone who does will make a purchase. As long as your ROI remains positive, that's the main thing. Just make sure you learn from your mistakes and keep things improving.

8. Use Google’s Tools

Google’s tools have improved greatly over the last couple of years. And bidding tools such as Conversion Optimiser can be a great way of ensuring you maximize the performance of a campaign by focusing on bidding for high-quality, converting clicks – as opposed to traffic volume.

9. Use the Search Query Report

Most PPC platforms will offer in-built data reporting, but be sure you can segment paid search traffic in your website's analytics to show the exact keywords which are sending you traffic.

You can then measure keyword performance and by using the AdWords search query report you can find converting long-tail keyword variations to add to your campaign – and likewise, non-converting keywords to add as negative matches.

10. Learn to Adapt and Keep Testing

There are countless other PPC marketers out there with their own campaigns.

If somebody starts fiercely bidding on your preferred keywords to the point that it’s not profitable, refocus your attention and avoid a bidding war. And with all campaigns, keep testing. Small increases to CTR, quality scores and conversion rates can have a huge impact to a campaigns overall performance.

Optimize Your Ad Copy

Keep your message clear and compelling, and your ad revenues should rise accordingly. PPC ads are brief, so avoid confusion as much as possible.

11. Tweak Your Titles

Just like on-page headlines, the titles of your ads are the most eye-catching elements.

Marketers will tell you to "make them pop", so be concise but highlight your unique selling point or special offer.

12. Your Body is a Temple

Ensure your body text is concise, relevant to the terms you are bidding on, and highlights your USP or special offer.

Avoid clichéd advertising phrases and focus on clear descriptions - words are at a premium, so make them count.

13. Be the Strongest Link

Links matter. The URL of your ad is likely to appear in the results, so avoid meaningless numerical page addresses and get those keywords highlighted in bold.

A keyword-optimized URL helps to demonstrate relevancy and could secure more traffic as a result.

14. Identify Your MVPs

The five or ten best performing keywords or ads in your campaign are your most valuable players.

Keep them at the center of your plan of attack, and arrange your broader paid search activities around them. The 80/20 rule is often very true in search campaigns, so find out where your converting traffic comes and ensure you get everything you can out of those keywords and ad variations.

15. Discover the Niches

In the most crowded of PPC markets, there are effective key terms that have been overlooked.

Be original in your bids and you may manage to stumble upon one of these neglected goldmines.

Target Your Ads

Targeting ads is different from optimizing the ad copy itself. Optimization is about driving click-through rates whatever your audience; targeting is about knowing who your customers are, and writing with them in mind.

16. Write for an Age Group

Age and gender are classics of demographic targeting, and are as relevant as ever.

Write for your chosen target demographic and you raise the perceived relevance of your product for those individuals.

17. Judge Your Prestige Level

In advertising copywriting, there's a world of difference between 'value for money' and 'cheap'.

Know which description suits the prestige level of your product, and stick to it for on-message ad copy.

18. Mind Your Surroundings

Knowing your local customer base is important even on the World Wide Web.

Tweak your ad copy for geographical markets, and target those regions in your campaign settings.

19. Vary Your Calls to Action

Just as you target different key phrases, be sure to vary your ad copy accordingly.

A selection of different ad texts gives you the opportunity to see what works for a given bid term.

20. Research the PPC Markets

Targeting does not have to take place within a single campaign.

Different PPC platforms may reach different or specialized audiences; place ads on the most appropriate ad network.

The Next Level

Once you've mastered the basics, it's time to get serious. Here are five of the things that professional paid search campaign managers deal with on a daily basis.

21. Improve Your Landing Page Tests

Learn how to conduct detailed A/B and MANOVA tests, allowing you to tweak two or more variables in your landing pages ad copy.

Quantifiable results will help you to make more informed decisions about campaign changes, so use Website Optimiser and measure every small change to improve performance. Make sure you produce relevant landing pages to support your ads. This way, you can define funnels that guide individuals from being searchers, to prospects, to converting customers.

22. Find Negative Keywords Via Social Media Monitoring

Set up a social media monitoring service, Google Alerts is fine, and track which keywords are listed alongside your top keywords and brand terms.

This way, you can make sure that anything irrelevant, which you may not have thought of previously, can be blocked using negative matches.

23. Go Global

Target the same keywords in your PPC campaigns as in your on-page optimization and inbound link-building efforts.

This builds on the tip above to help demonstrate to your prospects that the page is tailored to their needs.

24. Schedule Your Campaigns

Schedule new ads for specific dates to make the most of seasonal opportunities and consider budget changes to reflect an increase in search demand and buying intent.

This can also help to keep your campaigns moving when you are out of the office yourself.

25. Keep Things Moving

However well your campaign is performing, there are new audiences to reach and better keywords to bid on.

Article Resource

Microsoft Buys 8 SEO Domain Names

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Sat, 28 May 2011 06:42:00 +0000

Microsoft has purchased eight domain names related to search engine optimization (SEO). I am not quite sure about the reasoning behind this move by Microsoft...

...the owner of the Bing.com search engine. There could be a few reasons, the most logical being brand and trademark protection, as I do not suspect that Microsoft is going to go into the search engine optimization business anytime soon.

Microsoft purchased 49 domain names today, and eight of the domain names were related to "search engine optimization" for their Bing.com search engine:

searchengineoptimizationforbing.info
searchengineoptimizationforbing.net
searchengineoptimizationforbing.org
seoforbing.info
seoforbing.org
bingsearchengineoptimization.info
bingsearchengineoptimization.org
bingseo.info

What I find particularly interesting, though, is that there aren't any .COM domains on the list. All of these domain names are either .net, .org, or .info domain names. It does not appear that any of the .com domains are owned by Microsoft at this point.

Article Source

5 SEO Tips Against Google's Farmer Update

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Mon, 21 Mar 2011 08:49:00 +0000

First, there was the highly-publicized backlash against JCPenny.com over the retailer's aggressive SEO tactics, which included the use of link farms. This was followed shortly thereafter by Google's official release of a significant update to its search results ranking algorithm, dubbed informally as the "Farmer Update" (for its clear focus on devaluing "content farms"). Later, it was revealed to be known internally as the "Panda" Update.

Whatever you want to call it, one thing is clear: Small business owners are clamoring to know exactly what happened, who was affected, and what should be done going forward to make sure they remain in Google's good graces. Here's what you need to know to be successful in your SEO efforts.

1. What was the point of Google's Farmer Update?

In updating its algorithm, Google did not reveal anything markedly new concerning the factors that it likes to see in web pages. Rather, this seems to have been an incremental move in the search engine's efforts to drive users to high-quality sites while devaluing low-quality sites.

Specifically, Google identified and penalized the rankings of sites that copy or "scrape" the content of other sites; sites that have low-quality content; sites that have a high ratio of ads to content; and sites that lack brand trust. To put it simply, Google is penalizing sites that don't provide much value to the user. When I perused the sites that were hit hardest by the Farmer/Panda Update, I was in significant agreement that they were truly not providing much in the way of value to users.

2. What went on behind the scenes at Google to roll out these changes?

It is pretty fascinating to learn how Google actually goes about implementing such changes. Essentially, executives at the company ask real people real questions (for example, "Would you buy from this site?", "Is this content useful?") and then make changes to their algorithm that would "correct" the results.

The important thing to know is that while Google uses real people to help define the traits of high- and low-quality sites, the implementation of the changes is applied algorithmically (in other words, nothing personal).

3. Who were the big losers and winners?

In all of the data we have looked at across our SEO clients' websites, as well as synthesizing a lot of other data out there covering the effects of the update, the short answer is that poor quality sites that have a poor user experience and lack genuine quality content were the big losers (as Google intended.)

There weren't corresponding "big winners", however; rather, there were many small winners. For example, if a site that previously held the No. 1 organic ranking for a keyword fell to No. 20 then, generally speaking, Nos. 2 through 20 all moved up a spot. There were lots of sites that had moderate gains or drops, and you can see a great synopsis of the big movers here.

4. How can I tell if my company's site was affected? Is there anything I can do if I was hurt?

If you haven't noticed anything at this point, then you probably don't have much to worry about. If you are curious if your site was affected in a not-so-dramatic fashion, the website seomoz.org details how you can use Google Analytics to isolate the possible effects of the Farmer Update on your site.

If you were significantly affected in a negative way, there is not a tremendous amount of direct recourse. If you were a large site that scrapes content or is in the arbitrage game—like this one or this one—then I can say with a fair degree of certainty that your fallen rankings were the intended result of this update. If you are a smaller site and not intentionally playing any of the content or ad arbitrage games, then you may be a part of the tiny fraction of sites that can be classified as "collateral damage" of the Farmer Update.

In a few of these cases, you may be able to work one-on-one with Google to "fix" this damage, but having spent a decade in this field, my best guess is that you are out of luck. Your best bet will be to improve your site: Remove any copied or scraped content; add unique, relevant content; reconsider the amount of advertisements on each page of content (ask yourself, Would this look okay in a print magazine?); and drop any questionable link partners. Quite simply, Google has very little economic interest in handing out manual exceptions. We live in a Google world, and we are forced to play by their rules.

5. What should I do going forward with regard to my SEO strategy?

Here is the good news with the Farmer/Panda Update: Nothing really changed. A company's goal today is the same as it should have been prior to this update: To build user-friendly, high-quality websites that are worth linking to because they feature unique, frequently-refreshed content that adds value to a user's experience.

If you were one of the tiny fraction of sites that were implicitly targeted by these changes, then you know exactly who you are. Interestingly we have heard very little public outcry from this bunch: It's time to work on a new business plan. And, yes, Demand Media: You are the mayor of this club. You don't like the label content farm? Fine, you are two baby steps above being a spammer. There, I said it.

But for everyone else, I can comfortably say you have nothing to worry about. Build websites worth visiting and content worth linking to, and you will have nothing but a prosperous future in the Google world in which we happily reside.

Source

Link Building : Help Your Employee Grow

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Fri, 18 Feb 2011 04:32:00 +0000

Find something that will make the job more interesting and help your employee grow. Set aside a certain amount of time each week, even if just an hour, for this project. Here are some examples.

Flextime

Is your link marketer creative? Remember all those link building ideas that were suggested you didn't think would work?

Allow your person to spend a certain amount of time each week to try some out. Many may not work out well -- yet other successful ideas may arise from those.

As Thomas Edison said, "I have not failed. I've just found 10,000 ways that won't work."

Networking Events

Have a person that enjoys socializing? Send them to networking events to meet business people, and to obtain some great links at the same time. These are the type of links that would be hard to get via e-mail or a phone call.

Take them to industry conferences, chamber of commerce events, or any local business networking event. The ROI from links more than justify the cost. Just ask the sites with top three results in competitive fields.

A couple weeks after the conference have them contact their new colleagues. That's when the actual link development begins.

Some might be reluctant to send their main link person to these events for fear of them being recruited by another company. Trust me, if they wanted a new job there's no shortage in the link field! Instead keep them happy, and motivated to stay with you.

Study Traditional Marketing

Everyone is looking for that sexy, clever new idea to astonish the world. The truth is most traditional marketing tactics can be applied to link marketing.

If your link person is really into marketing, this is a great strategy. Have your link marketer study more traditional marketing techniques, then figure out ways to apply it to links.

On a tight budget? Have them study guerrilla marketing strategies. That's always a good way to reduce costs.

Their Personal Interest

Another way is to allow them to study successful sites in a field they like. Since they're already interested in the topic they know the sites. They also know the industries well.

Have them study how those sites obtained their links, then figure out a way to apply it to your site. The results will surprise you.

More

Why Your Blog Isn’t Getting Any Readers

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Fri, 04 Feb 2011 05:02:00 +0000

Boring posts

Going through a boring blog is like reading a comic book or a novel with a dragging plot. Uninteresting or poorly-written articles may be the main reason why people don’t take a second look at your blog. When posts become dull and predictable, your readers lose their urge to return to your site.

Outdated blog posts

Blogs can be considered as magazines, too. A blog’s content should be fresh and regularly updated, to keep the readers’ interests and attention. Many Web users visit blogs because they want to know about and learn new things.

Untidy website

Fill your site with useless ads and disorganized content, and people will surely avoid visiting your blog in the future. People put a lot of importance on the visual appeal and design of the websites they visit often, because these factors also affect a website’s functionality. Cluttered websites tend to repel, instead of attract, site visitors.

Disabled comments

Many people choose to communicate with blog authors by posting comments on blog entries. When the blog’s ‘Comments’ feature is disabled, you’ll lose the opportunity to gain site traffic and potential links that can enhance your website’s SEO campaigns. Blog commenting is one way of expanding your network, because readers, bloggers especially, want to interact and share their ideas with you.

Posting unrealistic content

Many blogs out there are obviously unrealistic and dishonest. Don’t post about your supposed encounters with famous personalities or celebrities just to boost site traffic. Lying would definitely spell doom for your blog’s existence.

Not responding to e-mails or comments

Many bloggers tend to leave their e-mail accounts unchecked, because they focus more on their blog posts. You should remember that not all readers direct their queries on your blog; some prefer to do it by email due to issues of privacy. Whether it’s through email or direct blog commenting, take the time to answer your reader’s questions.

Having a profit-centered blog
Majority of bloggers on the World Wide Web consider their blogs as extensions of their business websites. There is nothing wrong about that. However, business bloggers should remember not to focus solely on profit. Do not over-promote your products and services, because it will only annoy your readers. They visit your blog to learn about you and your services, but not to buy all your products.

More: SEO Updates

SEO Factors For Improve Search Engine Results

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Mon, 31 Jan 2011 06:19:00 +0000

One clear lesson emerges from this list, which has been compiled by people from all over the world in a variety of fields, not just SEO. The lesson is this: If your SEO people aren't talking to your coders or your writers (or better still, supervising them), you're in trouble.

Factors that improve search engine results:

Code

1) Search terms in the "TITLE" tag
2) Search terms in "B" or "STRONG"
3) Search term in anchor text in links to a page
4) Search term in image names
5) Search term in image ALTs
6) Search terms the first or last words of the Title Tag
7) Search terms in the page name URL (e.g. acme.co.uk/folder/searchterm.html)
8) Use of hyphen ("-") or underscore ("_") in search terms in URL (for example, search-term.htm is better than searchterm.htm)
9) Search terms in the page folder URL (e.g. acme.co.uk/search-term/page.html)
10) Search terms in the first or last words in the H1 Tag
11) Search terms in other "H" tags
12) Search terms in the page's query parameters (e.g. acme.co.uk/page.html?searchterm)
13) Search terms (and location) in the meta-description tag
14) XML sitemap
15) XML sitemap under 10k
16) Accuracy of XML sitemap
17) Sitemap folder geo-targeting
18) Index/follow meta tags
19) Robots.txt present
20) URL length
21) Title attribute of link
22) W3C-compliant html coding
23) Video header and descriptions
24) Video sitemap
25) Compression for size by eliminating white space, using shorthand notation, and combining multiple CSS files where appropriate. GZIP can be used
26) Use CSS sprites to help consolidate decorative images
27) No redirection to other URLS in the same server
28) "NOSCRIPT" tags (even though I don't know anyone who doesn't have JavaScript enabled)
29) Geo-meta tags if the business serves a targeted geographic area
30) Relevance of "TITLE" tag to page content
31) Relevance of "META DESCRIPTION" to page content
32) Code-to-text ratio
33) Canonical URL
34) Directory depth
35) Number of query-string parameters
36) Link attributes -- like rel=nofollow
37) Link structure
38) Microformats
39) Mobile accessibility
40) Page size
41) Page accessible
42) Page internal popularity (how many internal links it has)
43) ALT Image Meta Tags (this can be helpful for FLASH elements too)
44) Age of prominent / 2nd level pages

Copy

45) The most important rule of all: plain old simple quality relevant content
46) Keyword density
47) Keyword proximity -- number of words between search terms (less is better)
48) Keyword positions in page
49) Keyword prominence (start/end of paragraphs or sentences)
50) Words in page
51) Page category (or theme)
52) Relevance (to searched phrase)
53) Synonyms to query terms
54) Language
55) Linear distribution of search terms
56) Legality of content
57) Frequency of updates
58) Standard deviation of search terms in the population of pages containing search terms
59) Semantic relevance (synonym for matching term)
60) Rich snippets
61) Rich snippet UGC rating
62) Search term density through body copy (about 3-5 percent)
63) Search terms in internal link anchor text on the page
64) Search terms in external link anchor text on the page
65) Search terms in the first 50-100 words in HTML on the page

Site

66) Length of contract for ownership of domain name
67) Domain registration information hidden/anonymous
68) Site top-level domain (geographical focus, e.g. .com versus co.uk)
69) Site top-level domain (.com versus .info)
70) Sub domain or root domain?
71) Domain past records (how often it changed IP)
72) Domain past owners (how often the owner was changed)
73) Domain IP
74) Domain external mentions (non-linked)
75) Geo-targeting settings in Google Webmaster Tools
76) Domain registration with Google Webmaster Tools
77) Domain presence in Google News
78) Domain presence in Google Blog Search
79) Use of the domain in Google Analytics
80) Server geographical location
81) Server reliability/uptime
82) PageRank of a page (the actual PageRank, not the toolbar PageRank)
83) The PageRank of the entire domain
84) The speed of the website
85) Reputable hosting company
86) Geo-located results
87) Search terms in the root domain name (searchterm.com)
88) An active Adsense campaign
89) Domain age (older is better)
90) The number of pages on the topic related to the search term
91) Wikipedia listing?
92) Listed in DMOZ?
93) Number of pages within site (more is better)
94) Website size (bigger is better)

Links

95) Page external popularity (how many external links it has relevant to other pages of this site)
96) Quality of link partners
97) Diversity of link partners
98) Links from good directories
99) Rate of new inbound links to your site
100) Relevance of inbound links -- subject-specific relationship with target page
101) Placement of back-links in page
102) Quantity of back-links
103) Quantity of linking root domains
104) Quality of linking root domains
105) Link distance from higher authority sites
106) Outgoing followed links from back-linked pages
107) Domain classification of linking domains
108) Outbound links with keywords
109) PageRank of outbound link targets

Behavior

110) SERP click-through rate. If your website is ranked No. 1 for "bike shoes" but 90 percent of the traffic goes to the website ranked No. 2, Google will notice and make an adjustment
111) Search trend data
112) Social graph fans (they like/follow you)
113) Social graph fans earned impressions (they talk about you)
114) Social graph fans earned impressions with links (talk about and cite your content)
115) Secondary fan connection citations earned impressions
116) Secondary fan connection citations earned impressions (retweets, likes of friends)
117) Other citations (social media linking)
118) Visits (personalization)
119) Visits (scraped from Alexa)
120) Number of SERP click-throughs
121) Visitors' demographics
122) Visitors' browsing habits (what other sites they tend to visit)
123) Visiting trends and patterns (like sudden spikes in incoming traffic)
124) User experience -- "human raters" -- a large number (thousands) of Google employees are there solely to check and manually tweak search results.

Rules for beating Google

SEO Checklist For Social Media Marketer's

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Thu, 13 Jan 2011 08:57:00 +0000

Normally in the SEO world, links are like money in that the larger the bill (more authority), the more powerful it is. So for a long time, most SEOs blew off links from social sites like Twitter and Facebook since they didn't have much direct SEO value because the links are almost always nofollowed [learn more about nofollow]. Now that we know that Google and Bing use Twitter and Facebook to influence regular search results, it's time to start thinking about how the person in charge of Social Media can start to think like an SEO as well.

Keyword Research

The best place to start is with the Google Adwords Keyword Tool. You can start by inputting a couple keywords you think searchers will be looking for to find your content. Then the tool will show you estimated (e.s.t.i.m.a.t.e.d.) monthly traffic numbers for those keywords plus others that it thinks are similar. The keywords you choose will come into play as you craft your tweets and Facebook updates, plus when you look at the Title tag and meta description (discussed more below). We ran a test to determine which would get a page to rank faster, lots of tweets, or lots of direct inbound links to a page. As of right now (about a month later) the Tweeted version ranks #1 for "ending hunger sierra leone" while the regular linked to version is lost in the shuffle. Although we still have more analysis to do, and more tests to run, this is a pretty big indication that tweets can influence rankings (possibly) more than links!

Social Segments For Tracking

Before you even get started on your campaign it's important to have your tracking all set up. You probably already have a specific way you're tracking URLs (more on that below) but what about setting up an easy way to see all "Social" traffic at one time. About how to Segment Social Traffic in Google Analytics it will walk you through the steps of setting this up.

URL Shorteners

When determining which URL shortener to use remember that you want a shortener that will do a 301 redirect from the short URL to yours. That way you can keep as much of that link juice flowing to your own site as possible. Also, be sure to use one that gives you some analytics about clicks and such, like bit.ly.

Content Easily Linkable

As a master in getting your content shared on the social networks, have you also thought about ways to build direct links to your content as well? I know for me personally, we saw a spike in social sharing once we (finally) added sharing buttons for Twitter, Facebook and Stumbleupon. But what about adding widgets and embeds to help build links to your page/site.
Canonicalize

SEOs use to make sure that the search engines only see one URL for a specific page. For social sharing this is something to think about when you're setting up the tracking for your social shares. Whether you use Google Analytics tracking, or get tweets from an RSS feed, you're going to have URL tracking variables appended to the URL.
Rel=Canonical Tag

Using the rel=canonical tag you'd point this at the URL without the tracking coded added to the end. Using the example above,

if your tagged URL is:

http://seobiginners.blogspot.com/2011/01/create-content-link-bait-seo-tips.html

Then the rel=canonical looks like this:

link rel="canonical" href="http://seobiginners.blogspot.com/"

301 Redirect

Many SEOs will claim that this is the "proper" way to do it, and most likely is. Unfortunately it's not always the easiest to implement especially if you're in charge of Social Media and don't have quick access to the dev team.

Page Load Time

Can your site handle the load if the campaign goes viral? Obviously you're going to make sure that the site won't buckle under the pressure of all the awesome social traffic you're sending it's way, but what if it slows it down? You could have an infographic that takes a long time to load, or unnecessary JavaScript slowing you down.

Title Tags - Use Keywords

Remember earlier in the checklist you did a little research to see which keywords would be most beneficial to use? Now it's time to put them into play! It's too easy to use fancy shmancy titles in your social content because it's a bit catchier than a typical "optimized" title. But there are a few things to remember: 1. The Title tag is thought to be the highest on-page ranking factor and having your keywords toward the beginning of the title is best. 2. If your social efforts can help get a page ranking in Google, that title tag is going to show up in the results and

Description Meta

The meta description isn't going to help with getting a page's rankings but in the social world it's often times the text that is automatically pulled into a social site. The best example is Facebook. When you add a link to your Facebook wall, it automatically pulls the title tag, meta description and let's you choose an image. Think of the meta description as a way to entice users to click on your link whether the user is searching on Google or checking out a page you shared on Facebook

Create Content Link Bait - SEO Tips

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Fri, 07 Jan 2011 06:25:00 +0000

Why Is It Go Viral?

The main reason that the articles go viral because they offer something of value to a large proportion of the population. It's usually something that people feel they can not be without, and with how social media works, all links to automatically share content that spreads like a virus, hence the name "viral".

Two Common Types Of Link Bait Post

Some items are so good that attract the reader's attention immediately. An example of an article is a list of posts. These are the steps that are easy to read, and generally to provide solutions to problems, or because things are necessary. Examples of the list of post titles are the "Top 10 Must-Have WordPress Plugins" or "5 ways to increase RSS subscribers. Purpose of these news articles is to attract attention, which is the need of these things. When they come The article is divided into a list of easy to wear.

Make Your Articles Stand Out

When I first guest post on ProBlogger, I would write an article that I knew to be referenced in the future. I wrote about styles of blogs, and I made sure to create an in depth article. Thus, the messages link bait should not be list items or controversial articles. They may simply be articles covering a topic in depth, and as another blogger can refer in his own observations in the future. You can see all the time among bloggers and site owners who link to Wikipedia articles. In order to post stand, you should write a detailed post, and covers the most important criteria for the subject. Break the sub-article and the reference lists, and other materials, wherever you want. The most important part of the resignation of the original. If you write me-too-mail, you probably will not get answers, not to mention the incoming links.

To Use His Influence While Remaining Original

Let me emphasize that. Get out of your way to be original. Once I created the banners for free some of my regular readers to show my appreciation for their loyalty. It took only five hours of my time designing these ads, but I knew they would appreciate the effort over a long period. I did not intend to get inbound links of the motion were an unexpected bonus. These articles really different to my attention, and easily turn me into a normal player. The person who prepared an article is not lazy, and it took a bit 'to make a valuable resource for someone else. They do a quick post just to have a link to the bait. And if their goal was to get your bait, they did it right, taking the time to do valuable.

Make An Effort Style

When I talk about style, I'm not saying go out and make sure your socks match. When I talk about style, I'm talking about how you present your articles. * Do you want to break them pictures of what you wrote? * You are using the tags H1, H2 and H3? * Want to change the color of the header tags look different than the text of this article? * Do you have a video or audio seem to keep up with the Jetsons? * Does the style of your social media accounts to look at your blog? * Are you a casual list of this kind to make your point? There are several ways to go about creating style for your brand. The lesson here is: do not be lazy. If you take your blog seriously, it presents a unique way, while they can simultaneously perform maintenance, your readers can expect.

The Competitions Are Not Just For Traffic

Have you ever held a contest on your blog? They are usually used to attract traffic because everyone who enters the contest to promote it. But disputes also generate a lot of incoming links through this promotion. Take for example a competitive position of the user. You'll probably have many links to various articles in this competition, rather than one at the competition itself. Each poster invited to actively promote their article on as many sites as possible and social media sites and blogs that they own or with partners.

The Art Of Link Baiting

Editorial content is easy to link bait. It is an art form, but any blogger can do it if they just apply science and avoid laziness. Make sure you're not being selfish by searching only the links. Instead, work hard to create a valuable resource that others can not resist.

What advice can you share your experience with writing a successful link bait content?

Google Tools! For SEO Helps…!!!

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Fri, 31 Dec 2010 06:46:00 +0000

We all love SEO tools because they can make our lives so much easier. Members of SEOmoz know this better than most with the array of tools that SEOmoz has. However we always want more as there are always some tasks that can be automated or made quick by using a tool instead. Google actually provides tools that can assist with SEO tasks; some of them you may know about, others may be new to you. Either way, I wanted to give you a run down of ways you can use Google to help with SEO tasks.

Just as a quick side note, Google actually has an SEO guide (PDF link) which is pretty good as both an introduction and a reminder of the basic principles of SEO and how Google works. It amazes me how many SEOs don't read into the technical side of Google and how everything works behind the scenes. This guide helps to cover some of this.

So what tools does Google give you...

1. Follow Finder

This tool helps you to find people on Twitter who are similar or related to the person you search for. You just enter the profile name of someone and the tool will return a list of people also on Twitter.

Practical Use - Very handy if you are just getting into a new market and want to find out who the key influencers are as well as who is active in that community on Twitter. This can lead to the potential of outreach and building relationships with these people. The tool does seem quite accurate given the results that it returned for a search on Rand's profile:

2. Google Sets

I've been using this for quite a while now and even though it is very simple, it is quite useful. You input a keyword and the tool will return a list of keywords which are similar to the one you started with. Here is an example of what results I was given on a search for "BMW":

Practical Use - I use this a lot when I am just starting a project and need to get a feel for all the different related keywords that could be related to the client. It's almost like a brainstorming tool and can certainly help if you are stuck or have brain freeze!

3. Google Alerts + Google Reader + iGoogle = Win!

So this one is a combination of tools. You can use this combination for a number of purposes, but the idea is that you can get these tools to work together then feed the output into an easy to consume format.

Practical Use - I have two main uses of these tools. The first is like an improvised reputation management dashboard. I do this via the following steps -

Setup a Google Alert for my keywords, eg "Paddy Moogan" OR "Patrick Moogan"
Add this Google Alert to Google Reader - you could stop at this point but it can look much better!
Take the RSS feed from Google Reader and add it to your iGoogle interface

So when I login to iGoogle, I have a small widget which will contain any mentioned of the variations of my name. You can then mark them as read and only see new results in your feed which makes things much more efficient. Fortunately today there are no mentions of me. :P

4. Latest Results

Not many people think of this as an SEO tool but it can be used in a few different ways. The way it works is very simple, just input your keyword and click on Latest from the left hand menu:

Practical Use - I sometimes use this combined with a site: search to see how a website is being cached by Google. If you enter a very large website with lots of link juice, then you can pretty much see live re-caching of the pages on that website, just like this example using the BBC website:

Another use is to use a similar approach to my previous task of monitoring Google Alerts for mentions of your brand. You could run a search for your brand, then leave the latest results running in a different tab / browser whilst you do other work. Then just come back every so often and see if there are any relevant results to you.

5. Google Suggest

Again, this isn't really thought of as an SEO tool but it should be! I actually blogged about this quite a while ago and gave a few instances where this may be useful. In partiuclar when you have to do some very quick keyword analysis and give an answer to a client. There is some debate as to where these results come from, but to me it seems to be a combination of search volume and on-site factors as well as social mentions. So it's still a valid source to look at when trying to come up with additional keywords - in particular long tail keywords.

Practical Use - Fortunately there are tools out there which make using Google Suggest as a tool a lot easier, one of which is this tool from Rob Millard which makes use of the Google Suggest API.

6. Google Insights

I don't use this as much as I should really. I don't think the data is 100% perfect but when doing comparisons, it can often come in handy.

Practical Use - Make comparisons between similar search terms to see which one you could be targeting and see which ones have become more popular in recent times. I also use it to try and see what search terms are rising pretty fast. If you are lucky enough to see one that is related to your industry, you can sometimes ride the wave by publishing a news article or piece of content around that term. This works especially well if you are included in Google News too. Here is an example of what I've found at the time of writing:

7. Google Webmaster Tools

This one kind of goes without saying! There is a wealth of information inside Webmaster Tools and Google are releasing more features all the time.

Practical Use - I love using Webmaster Tools when doing technical site audits. Google gives you information on crawl errors and what they have found in terms of on-site issues which you can then try and fix to improve your site.

8. Google Trends

Trends is a little different to Insights which I mentioned above. One of the extra features that Trends gives you is the ability to see the "Also Visited" and "Also Searched For" information. We can see the following results when I searched for www.seomoz.org which seem fairly accurate:

Practical Use - This is a very useful one for doing research around a market that you don't know too well, for example at the start of an SEO project. It can also give you some ideas for sites to get links from, because these are very relevant sites. You can also use these sites to do backlink checks for finding more links that you may not have previously seen.

9. Wonder Wheel

Another useful tool from Google is the Wonder Wheel which was introduced quite a while ago. It's very good for finding related keywords, almost like Google Sets or Google Suggest which were outlined above.

Practical Use - Where the Wonder Wheel really helps is when it comes to showing clients and non SEO people a way to visualise keywords that are related to each other. It works very quickly and you can easily get into the long tail of search terms. Here is an example if you were working in an industry that sold garden sheds, after just three clicks I've got some long tail keyword ideas and can see what the competition is like for each one by looking at the search results to the right:

10. Image Swirl

I've cheated with this one a little bit - it hasn't really got any SEO use from what I've seen so far. But it is so cool to use! It shows you images that are very similar to each other and the interface is very slick and smooth. Its almost like the Wonder Wheel but for images:

A screenshot here can't really do it justice so just go and have a play :)

11. Google Zeitgeist

Thanks to Justin for pointing this one out to me. This is almost like a combination between Trends and Insights but looks so much better! The link above is to a summary of 2010 and the billions of searches on Google during the year. You can click on various world events and see a visual representation of which were most popular and in what parts of the world. Just check this out:

As I said this one is quite new to me so I'm yet to find an SEO use, but it sure looks great and has tons of data for you to look at.

Well there you have it, eleven tools given to us by Google. Go have a play and let me know in the comments if you have any others or different uses for the tools above.

Yahoo To Close Old Product Lines

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Mon, 20 Dec 2010 09:36:00 +0000

A Yahoo billboard in Times Square, New York - A Yahoo billboard in Times Square, New York | 2009 Getty Images

Yahoo to close the old product lines

A small piece of Internet history, long overshadowed by giant Google is about to disappear into the sunset.

Yahoo (YHOO-Q16.38-0, 13 -, 78%) to quickly extinguish Altavista, fast search engine, which is popular in 1990, means-ends, and many other products it contains.

The information contained in the social networking site popular Twitter, MyBlogLog founder Eric Marcoullier, an online community of bloggers that Yahoo bought in January 2007, and the sum is more than $ 10 million (U.S.). MyBlogLog is a Yahoo-off products, including personal photo screen webcast and Mr. Marcoullier Yahoo posted online.

The news comes a day after Yahoo announced that its employees began a new round in a series of layoffs that have occurred over the past two years. It plans to cut about 600 jobs, or 4 percent of its workforce.

______

Cuts

Some products Yahoo Inc. plans to phase out, according to presentation slides leaking today.

AltaVista

Now-obsolete search engine, a popular day before coverage of Google was cemented. Yahoo acquired when it bought Overture Services Inc., the parent company in 2004 1630000000 dollar (United States) is a cash and shares.

Delicious

A site that helps users organize their favorite sites. del.icio.us Inc. was acquired by Yahoo in December 2005. At that time it had about 300,000 users.

Buzz Yahoo!

A new aggregation site where users can post links to news articles, and prioritize what seems most visible on the page by recommending specific links.

MyBlogLog

Founded by Eric Marcoullier who leaked slide on Twitter Yahoo Thursday. Bloggers social networking site was bought by Yahoo in January 2007 for a reported amount of over $ 10,000,000 (U.S.)

AlltheWeb

Another also-ran in the Google dominates the search engine owned by Yahoo buying Overture in 2004, also owned by AltaVista.

Yahoo! favorites

Another service, organize favorite sites bookmarked links to the user.

More Info

Fastest Growing Search Engine

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Mon, 20 Dec 2010 09:24:00 +0000

Although the slow start and a number of industry experts forecast that Bing might not be able to make a significant impact on the market share of Google Bing finally seems to realize, at least in the U.S. market, where it won almost 11% market.

These new Bing made the search engine the fastest growing in America with a massive increase of 22% from July to August in the number of people using the search engine. Microsoft engine continued to search for new features pioneers who generated a large amount of media coverage, and finally proposes some users away from Google.

Although Google has been trying many new features have little to do with the evolution of research and the few people who were released, and the efforts by Bing. However, despite the impressive progress made by Microsoft, Google is still king of Internet search with a market share of 65% worldwide.

The next step for a good news for users of web Bing, United Kingdom - which tends to personalize the search based on research that users of different countries use different search engines. Bing many features and marketing budgets have increased in the creation of a U.S. service impressive, but at the expense of leaving the UK with less innovation Bing has become famous. This may explain why Google has a much larger share of 90% of the UK market.

It's an interesting development of a SEO point of view and something that the industry will keep a watchful eye on the future, when Microsoft starts to clear his views on the UK market.

Meanwhile, Google has recently unveiled its "Fast Flip service allows users to read quickly and effectively in an online news magazine format page changes. He also announced a plan to micro-transcation its service Online news, the company is unlikely to let Microsoft keep all of the innovation itself.

However, if Bing can continue to attract users and up to its promise to provide a national search, we saw the first serious competitor to Google's throne forever.

SEO Tips - The Difference Between A Like And A Link

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Sat, 18 Dec 2010 08:35:00 +0000

Always remember that any search engine algorithm is nothing more than a giant bean counting machine. Indeed the nature of any algorithm is to attach numeric values to real life functions so as to calculate a real life result. Hence we have Google. Google places a huge percentage of its ranking result value on inbound links to a website. And for the longest time Google placed no ranking value on links which blocked search engine travel by using a “no follow” code.

Enter into this equation social network websites with their generalized likes and dislikes system. If 100 million people all “like” World Cup Football on Facebook, surely websites promoting matches should rank highly in searches. This is the basis of factoring social network data into search results.

Twitter and Facebook preferences are set up as No Follow links, sort of links to nowhere. But obviously the demographic value of these “likes” must be counted. Google and Bing are both now ‘said’ to be placing a small countable value on No Follow links.

The implications for SEO are enormous. This sets a baseline value for any link. Where, in the past a link was specifically lowered in value to its proportionate share of overall ranking power, now (if this is correct) every link is worth a little something. Take a look at your site changes over the last six months. You may discover that sheer volume of links seems to have supplanted quality. The revaluing of No Follows may be the cause.

For More

SEO Tips - The Most Popular Organic SEO Columns

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Sat, 18 Dec 2010 08:12:00 +0000

We’re fortunate enough to have some of the most brilliant minds and SEO practitioners writing for us here at Search Engine Land, and as I’ve run through the data on our most read stories, I’ve been consistently reminded just how amazing our talent pool is in this industry. The quality of our contributors’ advice, their keen insights and depth of experiences are so well respected across the industry and across the globe, that they deserve another look as we close out the year, and look forward to an even more productive 2011.

Look for more stories and features by these authors and new contributors alike in the coming year, as we’re refocusing our efforts on driving even higher quality content for the search industry.

Methodology note: I’d previously set an arbitrary minimum of 1,000 pageviews to make these ‘best of lists’, but in 100% Organic, arguably one of our most popular columns overall, our writers consistently blew that away, so I decided just to take the Top 20 from the year to date. If you have the time, I highly recommend going back through the archives for more great stories like these.

For More

Microsoft Upgrade To Bing Search Engine

noreply@blogger.com (Dharmesh Nagjibhai Talaviya) — Sat, 18 Dec 2010 08:07:00 +0000

From maps to movies, mobile to travel, Microsoft's search engine just got a major facelift.

At an event in San Francisco, the software giant announced a wealth of upgrades and improvements to its search engine Bing, Microsoft's answer to Google's popular search tool. The cornucopia of updates touches on a variety of different areas, from local enhancements to Facebook integration to changes to the mapping functionality.

Most of these upgrades and feature enhancements will be available today or later this month, reported industry blog Search Engine Land.

The features being unveiled include:

Facebook integration: Bing is bringing “like” data into core search across all queries. Search results will now show which links on the search engine results page have been “liked” by a person’s Facebook friends. This feature will show what a person’s friends “liked” on the main results page and will be different for each user.

YOU MIGHT ALSO BE INTERESTED IN
Anonymous Hacktivists Promise More Attacks
Is the Periodic Table of Elements Wrong?
Chernobyl to Become Tourist Attraction
Consumer Prices Edge Up
carelessspending celebrities lose sympathy with american public

Improved mapping features: Bing Maps will add mpas of venues such as shopping malls and museums, transit directions, and more.

Check-in function: Share your current location with friends and family via Facebook, foursquare or Windows Live Activity Stream.

Bing Vision: Bring an object into the [camera] viewfinder, hold it still and Bing will detect text and present a highlighter tool to select words for a search. If the object has a barcode, Bing will instantly return product results. Search for a nearby business listing by pointing your camera at a landmark.

Microsoft has been struggling to make the well-reviewed Bing search engine more popular with users, Dow Jones reported. Launched in June 2009, Bing had 11.8% of the search market in November, up from 11.5% in October, a spokesman at data tracker comScore told the newswire. But Google had nearly two thirds of the market while Microsoft partner Yahoo had 16.4%.

Satya Nadella, who runs engineering at the Microsoft's Online Services Division, said Bing has grown for 19-consecutive months and now has 90 million users, Dow Jones said.

For all the details, see Search Engine Land.

SEO Buzzzzzzzzzz

How To Manual Remove Google Penalty

Google News 2013 ..!! Update Search Results Algorithm

Also Read: Advantages Of Cabinets Painting

Also Read: Experts in carpet cleaning in Fredericksburg VA

Is social media realtime or permanent?

Google Loves Brands - Brands in Google's Relevancy Algorithms

Understanding the Relationship Between SEO and Content

If I Can’t Be #1 Should I Bother?

Basic Tips for Planning Local Linkbait

Four Right Things Turned Wrong Because of Your Infatuation with SEO

1. Content:

2. Back Links:

3. Social Networking:

4. Guest Blogging:

3 Hotel SEO Tips from the Trenches

Link Building for Bloggers

Socialise: Build Relationships Not Links

Guest Blogging & Link Building

Get a Swanky Design for Link Love

Traditional PR Still Works

SEO Espionage: Use 5 Senses to Gauge Competition

Sight: Look at their surface information

Smell: Investigate what they are up to

Listen: pay attention to the buzz around them

Taste: experience their user interaction mechanisms

Touch: poke at their weak spots

25 PPC Tips For Giving Your PPC Campaigns

The Basics

1. Know Your Sector

2. Start Small, Scale Up

3. Measure, Measure, Measure

4. Include Plurals

5. Be Logical

Managing Your Bids

6. Know Your Target CPA

7. Be Pragmatic

8. Use Google’s Tools

9. Use the Search Query Report

10. Learn to Adapt and Keep Testing

Optimize Your Ad Copy

11. Tweak Your Titles

12. Your Body is a Temple

13. Be the Strongest Link

14. Identify Your MVPs

15. Discover the Niches

Target Your Ads

16. Write for an Age Group

17. Judge Your Prestige Level

18. Mind Your Surroundings

19. Vary Your Calls to Action

20. Research the PPC Markets

The Next Level

21. Improve Your Landing Page Tests

22. Find Negative Keywords Via Social Media Monitoring

23. Go Global

24. Schedule Your Campaigns

25. Keep Things Moving

Microsoft Buys 8 SEO Domain Names

5 SEO Tips Against Google's Farmer Update

Link Building : Help Your Employee Grow

Why Your Blog Isn’t Getting Any Readers

SEO Factors For Improve Search Engine Results

Rules for beating Google

SEO Checklist For Social Media Marketer's

Create Content Link Bait - SEO Tips

Google Tools! For SEO Helps…!!!

Yahoo To Close Old Product Lines

Fastest Growing Search Engine

SEO Tips - The Difference Between A Like And A Link

SEO Tips - The Most Popular Organic SEO Columns

Microsoft Upgrade To Bing Search Engine