Sermelo News and Insights

Three-month internship opportunity in Communications and Corporate Affairs

Fri, 17 Nov 2023 11:59:00 +0000

Are you a bright, adaptable, ambitious and conscientious graduate looking for an entry-level role in content development and corporate affairs?

Danger of an own goal? How corporate sponsorship needs to align with the brand

Thu, 29 Jul 2021 12:28:00 +0100

Following the UEFA European Football Championship, Ben Rothschild discusses the need for corporate sponsors to align with brand goals, or risk a backlash from consumers

What can communications in the corporate world learn from the government. Reflections on COVID-19

Tue, 15 Jun 2021 13:12:00 +0100

What lessons can business leaders and those advising them on communications take from the Dominic Cummings Select Committee evidence to ensure their communications are free from conflict and contradiction?

Communications more valued - A COVID-19 side effect?

Mon, 29 Mar 2021 15:11:00 +0100

A year on from the beginning of lockdowns, has the pandemic made communications even more vital for organisations?

The rise of "Brand Rishi”: what happens when brand communications meets Whitehall

Fri, 05 Mar 2021 16:02:00 +0000

James Hardy looks back over a busy week in Westminster and investigates how the Chancellor Rishi Sunak’s personal branding helped communicate the budget and what happens next.

Social media criticism: is the furore real and should brands apologise?

Mon, 11 Jan 2021 12:26:00 +0000

With brands under the spotlight as social media becomes increasingly polarised, Ben Rothschild discusses whether an apology is always advisable and necessary when managing a backlash.

A year to remember

Wed, 16 Dec 2020 10:54:00 +0000

Sermelo's founder, Jonathan Jordan shares his thoughts on how 2020 has changed the workplace and what our priorities should be for the new year.

Back to school…& lessons learned!

Tue, 01 Dec 2020 13:38:00 +0000

Sermelo Partner Ele Emmerson shares the lessons she's learned for home working, while also parenting, during the COVID-19 pandemic.

Joining a new business during the COVID-19 pandemic

Tue, 17 Nov 2020 15:40:00 +0000

Our new colleagues James and Sam offer their experience and insights into starting a new role all from the comfort of their kitchen tables.

Why a little humility goes a long way

Thu, 05 Nov 2020 15:26:00 +0000

Good communications is sometimes about admitting you don't have all the answers.

James Hardy joins Sermelo

Wed, 07 Oct 2020 18:16:00 +0100

Sermelo is pleased to announce the appointment of James Hardy as an Associate Partner.

Is your workplace ready for Generation Z? How to connect with the generation that will count for 1/5 of the workforce by 2021

Tue, 01 Sep 2020 15:57:00 +0100

As Generation Z begins to enter the workforce, our Partner Ele Emmerson discusses how organisations can connect with the younger members of their teams.

Understanding the client – a simple skill, but vital

Thu, 06 Aug 2020 10:26:00 +0100

Building a successful relationship between a communications consultancy and a client relies on various factors. In this feature, Ben Rothschild discusses one of the most critical - ensuring that a consultancy understands the client's business.

COVID-19 Created the Video Star: Tips for effective video communications

Wed, 10 Jun 2020 11:45:00 +0100

COVID-19 has accelerated the adoption of video communications. We share our advice on how to best use this powerful communications tool.

Internal Communications in a world without human interaction

Mon, 11 May 2020 14:57:00 +0100

Our founder Jonathan Jordan discusses how organisations can try to retain the benefits of human-to-human communication in a world of remote working and video conferencing.

Ele Emmerson is promoted to Partner

Tue, 07 Apr 2020 10:00:00 +0100

Sermelo is pleased to announce the promotion of Ele Emmerson to Partner as the consultancy achieves a record year and celebrates its tenth birthday.

Five trends Coronavirus will accelerate

Wed, 11 Mar 2020 09:58:00 +0000

Adoption of these trends has been sluggish, could the coronavirus accelerate these trends and have a lasting impact on society.

Communicating Sustainability

Wed, 19 Feb 2020 12:41:00 +0000

How can companies communicate their sustainability credentials without being accused of green-washing?

Season's Greetings from Sermelo

Thu, 19 Dec 2019 11:48:00 +0000

As 2019 draws to a close, we look back on our year, and share a few of our highlights

CSR communications in an activist’s world

Thu, 07 Nov 2019 13:57:00 +0000

Traditional methods for demonstrating Corporate Social Responsibility are being called into question. How do you communicate in this increasingly complex landscape?

Three month internship opportunity - January 2020

Thu, 31 Oct 2019 13:19:00 +0000

We're looking for a dynamic, ambitious and curious graduate intern to join our team from January 2020.

How to react to a crisis that isn’t yours

Wed, 02 Oct 2019 11:25:00 +0100

How did companies react to Thomas Cook's collapse?

GDPR: Communicators beware! The grace period is over

Thu, 01 Aug 2019 12:28:00 +0100

The hefty data breach fines imposed on British Airways and Marriott send a clear message: comply with GDPR or pay the price. Comms teams must be ready.

How can communicators improve decision making?

Fri, 05 Jul 2019 12:14:00 +0100

Corporate decision making is often weighed down by outdated processes. In an era of data and information-overload, how can we make faster, better decisions?

Pride and Social Activism - the next backlash for brands to consider?

Mon, 24 Jun 2019 10:45:00 +0100

Ben Rothschild discusses whether the brands and corporations engaging with events such as Pride could be exposing themselves to a consumer backlash

Is the future of commerce H2H?

Fri, 14 Jun 2019 10:11:00 +0100

Our founder and Senior Partner, Jonathan Jordan, discuses whether the future of commerce is H2H.

Bridging the gap between Marcomms functions and Operations

Thu, 14 Mar 2019 10:38:00 +0000

Within multinational organisations, how can Marcomms Functions build trust with Operations?

Corporates need to be careful not to lose the ‘responsibility’ of CSR in the move to ‘purpose’

Tue, 05 Feb 2019 16:22:00 +0000

Associate Partner Ele Emmerson argues that corporates need to remember the 'R' in CSR in 2019.

The best a brand can be?

Wed, 16 Jan 2019 11:25:00 +0000

The new Gillette ad is one of a new wave of brand campaigns with a higher social purpose. But does taking a stance pay off?

What can we learn from Chester Zoo's fire?

Tue, 15 Jan 2019 13:58:00 +0000

Rosanna Baird explains why communication is an essential part of a crisis plan.

Season's Greetings from Sermelo

Mon, 17 Dec 2018 09:16:00 +0000

The team provide an overview of 2018 with highlights for each month in this special Year in Review post.

Diversity and inclusion – communication can help build the right culture and show commitment

Fri, 03 Aug 2018 14:58:00 +0100

Sermelo Associate Partner, Ele Emmerson examines how and why communications should help build an inclusive diversity framework in a company.

How to keep communications human in a crisis

Fri, 20 Jul 2018 11:30:00 +0100

Associate Partner Gillian Edwards explains how to keep communications human in a crisis.

I, (bad) Robot

Fri, 15 Jun 2018 15:59:00 +0100

Ben Rothschild analyses how businesses can manage the reputational risks AI will bring, and the role the communications industry could have.

Earning coverage: 5 tips for the perfect media day

Thu, 17 May 2018 17:48:00 +0100

Media days can become a waking nightmare for public relations practitioners if not planned correctly, but there are ways to avoid the pitfalls and ensure a successful event.

A walk down memory lane...

Wed, 02 May 2018 18:12:00 +0100

2018 marks the fifth year of The Conversation, our biannual newsletter, and to celebrate this achievement, we have decided to take a look back through our previous editions to see the issues we discussed, and how the wider landscape has changed for those issues.

Is Social Media destroying our perspective?

Wed, 02 May 2018 17:56:00 +0100

Tom Clive

Team News

Wed, 02 May 2018 17:52:00 +0100

Sermelo makes two new key hires as the organisation continues to grow.

The Forum: Shaping a more equal workplace

Wed, 02 May 2018 17:47:00 +0100

Emili Barwick, Business Intelligence Consultant at LexisNexis Business Insight Solutions UK, talks gender, bias, pay gap reporting and healthy working culture in a guest interview for Sermelo.

Under the Influence: But for how much longer?

Thu, 12 Apr 2018 17:18:00 +0100

In this article, new Junior Consultant Rosanna Baird explores how companies can move beyond a reliance on influencer marketing on social media to build brand resilience and create their own influencers.

Reaching the UK's Business Elite

Thu, 05 Apr 2018 13:10:00 +0100

Sermelo Consultant Alex Cook attends the Roxhill Media Group event – ‘Reaching the UK’s business elite’ in conjunction with The Times, hosted by UBS.

Mind the gap: avoid the traps when telling your gender pay gap story

Tue, 27 Mar 2018 12:08:00 +0100

With 5000 companies yet to report their gender pay gap, Gillian Edwards, our new Associate Partner, discusses how to tell your gender pay gap story and avoid negative headlines.

Oxfam and The President’s Club– An example of how to deal with a media crisis?

Fri, 16 Mar 2018 15:05:00 +0000

Ben Rothschild analyses the response to two of the major crises to take place so far in 2018 - Oxfam and the President's Club.

International Women’s Day – Let’s not wait another 100 years

Thu, 08 Mar 2018 09:01:00 +0000

Happy International Women's Day! In this timely blog, Harriet Garner explores how far women have come in business and why there is still so much more for society to do in this area.

Why global brands should tap NGOs to win the loyalty of consumers

Tue, 27 Feb 2018 11:38:00 +0000

In this exciting guest blog, SIGWATCH's Ingrid Solberg examines trust levels in different public institutions and concludes partnering with NGOs is the route to brand success.

In conversation with Jonathan Jordan and Robert Blood

Wed, 21 Feb 2018 15:33:00 +0000

Sermelo Consultant Alex Cook is excited to ‘play the journalist’ and sit down with Jonathan Jordan, Senior Partner at Sermelo and Robert Blood, Managing Director of SIGWATCH to obtain their insights into the 2018 business climate.

When cyber strikes

Thu, 15 Feb 2018 10:09:00 +0000

Jonathan Jordan examines how we can tackle the cyber challenge from a communications perspective.

Wanted: Ambitious, conscientious Junior Consultant

Wed, 31 Jan 2018 16:01:00 +0000

Here at Sermelo, we are looking for a bright, adaptable, ambitious and conscientious graduate to join our growing team of consultants.

How to do your own media relations on a budget

Mon, 29 Jan 2018 16:20:00 +0000

Imagine this scenario: you’re the founder of a small-headcount, high-growth startup.

You’ve tried using a freelancer to generate some media coverage about your exciting new product, but the results weren’t great.

You put an RFP out to tender with big agencies, but the costs quoted were beyond your budget.

Surely, there must be a better way..?

What is the likely impact of digital disruption caused by The Fourth Industrial Revolution on business models?

Wed, 24 Jan 2018 16:49:00 +0000

Digital disruption is accelerating the gap between perception and reality. In this article, Jonathan Jordan explores the problems this poses to corporate reputation.