Daktronics has announced a restructuring of its global manufacturing operations that will see the closure of its factory in Ireland, the consolidation of production across three countries and a reduction in MicroLED development activities.

The Brookings, South Dakota-based company expects the measures to generate more than US$18 million in annualized pre-tax savings once fully implemented by mid-fiscal 2028.

The restructuring will also result in approximately $15.8 million in one-time pre-tax charges, including $7 million during the second quarter of fiscal 2027.

Ireland factory to close

Daktronics plans to phase out manufacturing operations at its Ennistymon, County Clare, facility, with the closure expected to be almost complete by mid-fiscal 2028.

According to The Irish Times, the decision will result in the loss of more than 100 jobs. The facility employed 116 people at the end of April 2025.

Daktronics estimates that closing the factory will generate $7.7 million in annualized pre-tax savings, although the company expects to incur $13.5 million in restructuring charges associated with the closure.

The costs include employee severance, facility shutdown expenses, equipment transfers and potential asset impairments.

The company says it will work with existing customers to fulfill outstanding orders and maintain sufficient spare parts inventory to meet warranty and service obligations.

Production shifts to three countries

Daktronics will redistribute manufacturing capacity across its operations in the US, Mexico and China.

Its new Mexican facility recently completed its first production run, while the company is expanding manufacturing capacity in China through a move to a 355,000-square-foot (approximately 33,000-square-meter) leased facility designed to accommodate automated production.

The company also plans to improve efficiency at its US factories through employee attrition and voluntary departures.

These changes are expected to generate approximately $7 million in annualized savings.

President and CEO Ramesh Jayaraman stated, “Exiting Ireland and aligning our manufacturing capacity will help us manage factory utilization across the network more effectively, improve work force productivity, set the stage for further automation, and streamline procurement initiatives.”

Daktronics says its live events, high school, parks and recreation, international and commercial business units will receive products from all three manufacturing countries, depending on customer requirements and delivery schedules.

North American intelligent transportation systems will continue to be served primarily from US facilities.

MicroLED development scaled back

The restructuring also includes a reduction in MicroLED development activities, although Daktronics will retain the intellectual property it has acquired.

The company expects the move to generate $3.1 million in annualized pre-tax savings, with approximately $1.2 million in associated severance and other costs.

Daktronics will also withdraw from highly customized international transportation projects, a business representing approximately 1.5% of its total revenue.

As part of that change, the company will close its Hong Kong and Macau offices, generating an estimated $300,000 in annual savings.

Savings expected through 2028

Daktronics expects to realize approximately $5 million in savings during the second half of fiscal 2027 and $16 million during fiscal 2028, before reaching its full annualized savings rate of $18 million.

“The anticipated benefits of the initiatives announced today are expected to result primarily from a lower structural cost base, improved manufacturing utilization and productivity, and reduced organizational and operating complexity,” says acting CFO Howard Atkins.

The measures form part of Daktronics’ broader transformation strategy, which targets annual revenue growth of 7% to 10% and operating margins of 10% to 12% by fiscal 2028.

The post US$18 Million Cost-Cutting Plan: Daktronics to Close Ireland Factory first appeared on invidis.

Blue Rhine Industries (BRI) has secured the contract to install and commission the Exosphere LED display at Sphere Abu Dhabi, the 20,000-capacity entertainment venue under development on Yas Island in the UAE capital.

ALEC Engineering and Contracting, selected the UAE-based AV integrator for the project. The Exosphere installation forms part of the venue’s US$1.7 billion main construction contract, with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) leading the development.

Sphere Abu Dhabi will be the first Sphere venue outside the United States, following the original Sphere’s opening in Las Vegas in 2023.

A 112-meter-high digital canvas

The Exosphere will wrap around the exterior of the 112-meter-high (367-foot) building, creating a fully programmable LED surface capable of displaying digital art, entertainment content and other visual experiences.

Visible from multiple locations across Abu Dhabi, the installation will extend the venue’s immersive entertainment concept beyond its interior. The Exosphere is also expected to feature work by Emirati artists, providing a platform for local creative content.

BRI will handle the installation and commissioning of the exterior LED screens. The company describes the contract as the largest project scope in its 20-year history.

“As a UAE-founded company, we are proud to be bringing the Sphere Abu Dhabi Exosphere to life by installing the LEDs across the 112-meter-high exterior facade,” says John V. Joseph, CEO of Blue Rhine Industries.

“Projects of this scale demand specialist AV knowledge, technical precision and the ability to integrate complex technology within equally complex built environments.”

Building on regional LED projects

Founded in 2006, Blue Rhine Industries has expanded from traditional signage manufacturing into professional AV integration, digital signage and wayfinding.

Its previous projects include a 440-meter-long curved digital screen installed at Dubai Fountain during renovation work in 2025 and a 70-meter-wide by 14-meter-high LED display at Dubai Aquarium & Underwater Zoo in Dubai Mall.

The company has also delivered integrated AV, digital signage and background audio systems for Zayed International Airport in Abu Dhabi.

The Sphere Abu Dhabi contract represents another major large-format LED project in the Middle East, where entertainment destinations and architectural displays continue to create opportunities for AV integrators.

The post Sphere Abu Dhabi: Blue Rhine Wins Exosphere Installation Contract first appeared on invidis.

When Joan Workplace launched its first wireless e-paper meeting room display more than a decade ago, the idea was simple: take the battery life advantages of e-paper, eliminate cables, and replace the complex room-booking systems that dominated corporate offices at the time. Today, that same philosophy has resulted in the company’s smallest product yet: a 4-inch wearable e-paper badge.

But according to co-founder Luka Birsa, the new badge is less about hardware and more about the continuing transformation of Joan itself.

Bringing e-paper into the workplace

The company that would later become Joan emerged from Visionect’s early experiments with e-paper technology, inspired by consumer products such as the Amazon Kindle. The founders believed that the unique characteristics of e-paper, ultra-low power consumption, excellent readability, and wireless deployment, could solve real workplace challenges.

Their first breakthrough came with wireless meeting room displays. At a time when many workplace systems were expensive, wired and often complicated to manage, Joan built a reputation around simplicity.

“We were the antithesis of the spaceship-like systems available at the time,” Birsa told invidis. “The focus was always on user experience and removing friction.”

The strategy resonated. Today, Joan serves around 5,000 customers worldwide, has shipped approximately 100,000 e-paper devices, operates in more than 100 countries, employs around 80 people, and generates more than €10 million in annual revenue.

The workplace changed. Joan changed with it.

Covid fundamentally altered the workplace and, with it, Joan’s roadmap.

What began as a meeting-room management company expanded into desk booking, visitor management, employee communications, and workplace content management. The underlying mission remained unchanged: helping organizations create better workplace experiences.

“We want to improve the daily life of more than 10 million employees worldwide,” says Birsa. “It’s about removing friction from everyday workplace interactions.”

The expansion also marked an important strategic shift. While Joan became known for its elegantly designed hardware, the company’s center of gravity increasingly moved toward software.

The result is Joan Workplace, an integrated platform connecting meeting rooms, desks, visitors, digital signage, and employee communications. In that context, the new ePaper badge becomes just another endpoint within a much larger workplace ecosystem.

The smallest screen managed by a CMS

Birsa sees the badge as a logical extension of that platform strategy. “The badge is the smallest screen we make, and it has the biggest job,” he says. “It knows who it belongs to, and it acts on that.”

Unlike traditional ID cards, the badge combines an e-paper display with Bluetooth and NFC functionality. Besides displaying names and credentials, it can serve as an access credential for doors, coffee machines, and other workplace systems.

The badge is fully integrated into Joan’s software stack and can be updated wirelessly. Users can cycle through different information screens using a button on the back of the device.

For Joan, the real innovation is not the display itself but the ability to manage wearable screens through the same workplace platform already used for room displays, desk booking and digital signage.

In Birsa’s words: “Our industry has spent a long time asking how big and how bright a screen can get. The more interesting question now is how many surfaces a building needs to show what’s true, and how few of them should need a cable.”

Three markets, one device

Joan has identified three primary use cases for the badge.

Visitor management is seen as the most immediate opportunity. Instead of printing disposable credentials, visitors receive a reusable wireless badge that updates automatically from the visitor-management platform.

Employee badges replace traditional plastic access cards with dynamic credentials that can display updated information and integrate into the broader workplace experience.

The third opportunity lies in events. Organizers can update attendee information, schedules or networking details in real time without reprinting badges. Joan believes the sweet spot will be events between 150 and 500 attendees, where badge collection and reuse remain manageable.

Design as a competitive advantage

While low-cost e-paper badges already exist in parts of Asia, Joan believes the opportunity in Europe and North America lies in delivering a polished enterprise-grade solution.

The company differentiates itself through design, security, support, and ease of use rather than competing purely on hardware costs.

That focus on design has become a defining characteristic of the brand. In 2026 alone, Joan received more than a dozen design awards across its portfolio, including Red Dot and German Design Awards. “Design and user experience are part of our DNA,” says Birsa.

Full circle

Perhaps the most interesting aspect of the badge launch is what it reveals about Joan’s future direction. The company started by selling e-paper hardware. Today, it increasingly talks about workplace workflows, employee experience, software integration, AI-driven content management, and frictionless communication.

In many ways, the badge brings the story full circle. What began as a company bringing e-paper into the workplace is increasingly becoming a workplace software company that happens to use e-paper exceptionally well. Joan is shifting from screens to experiences and from hardware to platform. As Birsa puts it: “The intelligence stays invisible. The display is where it becomes real.”

The post Joan Interview: From E-Paper Pioneer to Workplace Platform first appeared on invidis.

The reusable 4-inch color e-paper display is worn around the neck and combines employee identification, visitor management, and access control in a single wireless device. Available in more than 90 countries, it is managed through the same Joan Workplace platform that powers the company’s room-booking and desk-booking solutions.

More than a digital replacement for a plastic ID card, the badge represents the next step in the expansion of low-power workplace displays. As digital signage becomes increasingly distributed, Joan is effectively turning every employee badge into a managed endpoint.

The smallest signage endpoint

The four-color ePaper display updates via Bluetooth, requires no wiring, and delivers up to 200 days of battery life with two updates per day. Unlike room-booking panels or desk displays, the badge is attached to a person rather than a place, making it perhaps the most personal screen in the workplace.

The launch underlines Joan’s strategic shift away from standalone hardware. While the company built its reputation on wireless meeting-room displays, its focus today is increasingly on the Joan Workplace platform, which combines room booking, desk booking, visitor management, and digital signage within a single cloud-managed environment.

The badge simply becomes another endpoint. Employee data, calendars, visitor information, user directories, and access-control systems already power Joan’s displays. The wearable extends these workflows to a mobile surface carried throughout the building.

A signage project in miniature

While badge projects are typically owned by HR or security departments, many of the requirements mirror those of digital signage deployments.

A company with 400 employees effectively manages 400 screens from day one. Devices must be provisioned, updated, monitored, and eventually retired. Content is driven by business systems rather than print processes, while integrations with calendars, visitor platforms, directories, and access-control systems determine the solution’s value.

Joan is also realistic about the technology’s limitations. ePaper is not intended for video, dashboards, or dynamic content. LCD and LED remain the better choice for those applications. ePaper excels where content changes infrequently, deployments scale into the hundreds, and cabling is impractical.

One device, three roles

The Joan e-paper badge supports three primary use cases:

Employee ID badge
Assigned through the user directory, badges automatically synchronize names, photos, and job titles. Integrated NFC technology based on NXP Mifare Desfire EV3 supports door access where compatible infrastructure is available. Lost badges can be revoked instantly.

Visitor badge
Upon check-in, visitor information is written wirelessly to a nearby badge. After the visit, the badge is returned to a charging dock, cleared, and reused, eliminating disposable labels and reducing printer usage.

Event badge
Event organizers can provision hundreds of badges directly from attendee databases. Last-minute changes require only a re-sync rather than a reprint, while badges can be collected and reused after the event.

Key facts

• Display: 4-inch four-color e-paper
• Connectivity: Bluetooth; NFC (NXP MIFARE DESFire EV3)
• Battery life: Up to 200 days (two updates per day)
• Use cases: Employee ID, visitor badge, event credential
• Platform: Joan Workplace

invidis comment

The significance of Joan’s latest launch lies less in its hardware than in its platform strategy. The badge demonstrates how workplace technology is moving beyond room and desk management towards a fully connected network of people, places, and devices.

The post E-Paper ID Badge: Joan Shrinks Signage to Four Inches first appeared on invidis.

Bauer Media Group has reached an agreement with Swiss Goldbach Group to acquire Eisbach Media, formerly the DooH division of Goldbach Germany.

As is customary, the transaction is subject to regulatory approval. Neither party has disclosed details of the deal, nor how Eisbach Media will be integrated into Bauer Media Group. Until the closing, both companies will continue to operate as usual and independently of one another.

A new player in the DooH market

With this acquisition, a new player with a strong European presence is entering the German DooH market. The major publisher has not been in the digital-out-of-home business for very long, but has a significant European presence thanks to its acquisition of Clear Channel’s UK and Northern European operations. This includes more than 15,000 DooH displays. In addition, Bauer has also covered the infrastructure side with its acquisition of Amscreen.

With the acquisition of Eisbach Media, Bauer gains extensive German DooH expertise and the marketing mandate for approximately 1,500 DooH screens in Germany. The portfolio includes, among other things, premium inventory in shopping centers, the Uber Platz in Berlin, and DCLPs at charging stations.

Claudia Zayer, Managing Director of Eisbach Media, comments: “Over the past year and a half, Eisbach Media has successfully established itself in Germany and built strong relationships with clients and agencies. The acquisition by the Bauer Media Group is a great recognition of our team’s achievements and creates a strong foundation for the further development of our business.”

Goldbach focuses on Switzerland

For the Goldbach Group, the sale of Eisbach Media is another step in its overall strategy. It has long been known that the parent company, TX Group – a publishing company like Bauer – intends to focus entirely on the Swiss market. The split of Goldbach Germany into Goldvertise and Eisbach Media already signaled the intention to sell.

“With Bauer Media, we’re handing the business over to a long-term-oriented owner who can further develop Eisbach Media’s business,” said Christoph Marty, CEO of the Goldbach Group, commenting on the sale. “I am convinced that Claudia Zayer and her team at the Bauer Media Group will continue on this successful path, and I thank her for the groundwork laid over the past few years.”

Entering the home market

The fact that the out-of-home advertising business is highly attractive to publishers has been demonstrated recently by, among other things, the NZZ’s stake in the Swiss APG|SGA and the integration of Framen into the Springer Group. In the UK, Bauer Media has already tested the integration of its publishing and radio businesses with its DooH division. Now the company has also gained a foothold in Germany, the key market in Europe.

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AUO Display Plus brought together display manufacturers, CMS providers, integrators and end users at its European Aecosummit on October 8, focusing on the partnerships needed to accelerate adoption of emerging display technologies, particularly e-paper.

Held at Villa Westend in Velserbroek, near Amsterdam, the event was part of AUO Display Plus’s recurring technology summit series, which originated in Asia and has expanded to Europe. The initiative focuses on building the ecosystem needed to bring newer, more sustainable display technologies into commercial use.

A central theme was that advances in display hardware alone are insufficient to establish a new technology category. Software compatibility, systems integration, service capabilities and customer confidence must develop alongside the hardware.

Building confidence in new technologies

For integrators and CMS providers, adopting emerging technologies involves risks beyond technical performance. Partners need confidence in product longevity, manufacturer roadmaps and the ability of suppliers to support installations over time.

Early deployments present another challenge. CMS providers may hesitate to invest without an installed base, while integrators and customers often want proven solutions and reference projects before committing.

Once initial installations demonstrate commercial value, broader adoption can follow as more partners enter the market and deployment costs decline.

The Amsterdam program featured presentations from Stefan Schieker of invidis consulting on the European e-paper market, Jacek Powałka of Modern Expo on bringing new display categories to market, and E Ink on display longevity and future developments.

AUO Display Plus also explored the potential for electronic shelf labels to evolve into retail media channels, while a demonstration area showcased its Aeco display portfolio.

AUO Display Plus plans to continue Aecosummit annually in Europe and Asia, with additional events scheduled in Taiwan and Japan this year.

The post AUO Display Plus: Aecosummit Focuses On E-Paper Adoption first appeared on invidis.

The headline improvements are substantial: Kaleido 4 doubles the color gamut of its predecessor, increases white reflectance by 15%, and delivers 50% higher contrast. Together, these enhancements address the most common shortcomings of earlier color E-Paper displays, which often struggled with muted colors, greyish backgrounds, and reduced readability.

Perhaps the most notable development is support for video playback at up to 18 frames per second. While still well below the 24-30 FPS delivered by conventional LCD and OLED displays, the higher refresh rate marks an important milestone for E-Paper technology, expanding its potential beyond static content and simple page transitions.

At the heart of the upgrade is a new oxide TFT backplane, enabling faster refresh speeds and improved color reproduction. The new architecture gives electrophoretic particles greater responsiveness, allowing E Ink to simultaneously improve color saturation, contrast, and overall display performance.

The first commercial product featuring Kaleido 4 will be Hanvon’s M10C II eNote, initially launching in China. Beyond e-readers and digital note-taking devices, the technology could also benefit a growing range of retail, corporate communications, and digital signage applications where ultra-low power consumption remains a key differentiator.

invidis comment

With Kaleido 4, E Ink is delivering one of the most significant upgrades for color e-paper in recent years. Until now, Kaleido technology has been known primarily for its outdoor applications in the digital signage sector. Beyond e-readers and digital note-taking devices, Kaleido 4 could also benefit a growing range of applications in retail, corporate communications, and digital signage. However, the new video function is unlikely to be the feature most in demand by the digital signage industry. Video playback inevitably increases power consumption, thereby undermining one of e-paper’s strongest selling points: the ability to operate for weeks, months, or even longer without a power source.

For most digital signage applications, the real breakthrough still lies in improved color reproduction and readability, rather than higher frame rates.

The sweet spot for e-paper continues to be extremely energy-efficient signage, particularly in environments where battery- or solar-powered operation can significantly reduce installation and operating costs. For indoor applications, Spectra 6 has been the primary choice to date; it remains the benchmark for indoor signage applications. For outdoor applications, Marquee technology was launched this year.

The post Color E-Paper Grows Up: E Ink Launches Kaleido 4 first appeared on invidis.

Few places in the passenger journey combine as many different requirements as an airport boarding gate. Efficiency, transaction processing, waiting time management, wayfinding, information delivery, and passenger comfort all converge in a single space. At the same time, airports serve highly diverse audiences with different cultural backgrounds, languages, travel experience levels, and expectations.

While airport operators, airlines, and handling agents are primarily focused on productivity and operational efficiency, passengers are looking for a smooth, intuitive, and stress-free experience. Bringing these objectives together in a single boarding environment has long been one of aviation’s greatest challenges.

At Frankfurt Airport, one of Europe’s largest and most complex aviation hubs, airport operator Fraport and its largest customer Lufthansa are jointly testing a new approach to reimagining the boarding experience. It is a challenge shared by airports worldwide as passenger volumes increase, operational pressures mount, and traveler expectations continue to evolve.

From information point to information space

Like many airports, Frankfurt has traditionally relied on a limited number of information displays at the gate: flight information screens, airport TV screens, and static signage positioned at specific touchpoints.

The newly redesigned Gate A16 in Terminal 1 takes a fundamentally different approach.

Instead of treating digital signage as a collection of individual displays, the entire gate environment has been transformed into a digital information platform. MicroLED display play a central role in this new concept, appearing in unprecedented scale, quantity, and positioning throughout the boarding area.

Two massive wall-sized LED surfaces function both as emotional storytelling tools and operational information hubs. Destination imagery, flight-related communication, boarding procedures, and passenger guidance can be presented simultaneously, creating a far more immersive environment than conventional gate setups.

The system is complemented by LED-wrapped pillars that display live flight information visible from the main concourse. Large typography, high contrast, and 360-degree visibility ensure critical information can be accessed from virtually every angle. Even waiting areas are equipped with pillar-wrap LED installations, making flight information omnipresent and accessible throughout the passenger journey.

The result is a boarding environment where information is no longer confined to a handful of small reflective screens but integrated into the architecture itself.

Solving one of boarding’s biggest pain points

The large-format LED infrastructure does more than improve visibility.

It also creates space to communicate information that frequently causes operational friction. One example is cabin baggage compliance, a recurring challenge for airlines across the industry. Destination-specific content, boarding instructions, and carry-on luggage policies can be communicated more clearly and repeatedly throughout the passenger waiting time, potentially reducing delays and discussions at the aircraft door.

The redesigned gate also reflects a broader trend toward mobile-first passenger handling.

Traditional counter areas have been reduced in size and moved to the side. Rather than remaining behind fixed desks, gate agents can use mobile devices throughout the boarding area, assisting passengers where needed while routine information is delivered digitally in multiple languages.

Smart floor signage replaces physical barriers

One of the most innovative aspects of the project addresses a challenge familiar to every frequent flyer: boarding by groups.

At Frankfurt Airport, the boarding process is often complicated by dense passenger flows and infrastructure constraints. Traditional boarding management typically relies on barrier tapes and temporary queue structures that require manual setup by gate staff. Small signs indicating boarding groups are frequently overlooked, creating confusion and reducing passenger satisfaction.

The new concept introduces Smart Floor Signage that visualizes boarding groups directly on the floor. Highly visible digital guidance helps passengers self-organize and move into the correct queue without requiring physical barriers.

This approach not only simplifies passenger navigation but also reduces operational workload for gate agents while making the boarding process more intuitive and less stressful.

Lidar-powered insights into passenger behaviour

Behind the scenes, the project goes far beyond visual modernization.

Lidar sensors installed above the gate area continuously collect anonymous real-time data on passenger movement. The technology enables operators to measure boarding duration, queue formation, passenger flow patterns, and dwell times throughout the process.

These insights provide valuable intelligence for evaluating the floor-signage concept itself, but their potential reaches much further.

For airports and airlines, passenger flow analytics can help identify operational bottlenecks, optimize staffing levels, and improve gate layouts. More importantly, they open the door to data-driven boarding strategies based on actual passenger behaviour rather than generic assumptions.

From static processes to dynamic boarding

Today, boarding times are largely determined by reference models and standardized planning assumptions.

The long-term ambition of projects like Gate A16 is to replace static models with dynamic operational intelligence. By understanding how passengers behave on specific routes, at certain times of day, or under varying load factors, airports and airlines could eventually adjust boarding processes in real time.

Such data-driven decision making could contribute to shorter turnaround times, more predictable departures, and improved passenger satisfaction.

A blueprint for the future airport

The transformation of Gate A16 demonstrates how digital signage is evolving from a communication channel into a core operational infrastructure layer.

What is usually a collection of flight information displays has become an integrated ecosystem combining MicroLED visualization, sensor technology, real-time data, mobile agent workflows, and passenger experience management.

For the digital signage industry, Frankfurt’s experiment offers a glimpse into the future of airport operations: a connected, data-driven environment where information, wayfinding, and operational intelligence work together to create a more efficient and more passenger-friendly journey.

As airports worldwide continue to balance efficiency and experience, Gate A16 may serve as an early blueprint for the next generation of boarding gates.

The post Beyond FIDS: Frankfurt Reimagines the Boarding Experience first appeared on invidis.

Mubadala Capital has completed its US$6.2 billion acquisition of Clear Channel Outdoor Holdings, taking one of the largest US out-of-home advertising companies private.

The transaction closed October 14 following the receipt of all required regulatory approvals and approval by Clear Channel shareholders. The company received its final regulatory clearance from the Committee on Foreign Investment in the United States (CFIUS) on October 7.

Under the terms of the agreement announced in February, shareholders will receive $2.43 per share in cash. The New York Stock Exchange will delist Clear Channel’s common stock, ending its public trading.

New leadership

With the acquisition completed, Wade Davis has assumed the role of CEO, succeeding Scott Wells, who has stepped down as CEO and from the board of directors. Wells will remain as an advisor during the transition.

Davis has also become executive chairman of the board, while John Halley joins Clear Channel as chief commercial officer, overseeing the company’s commercial activities.

The acquisition by Mubadala Capital, in partnership with TWG Global, follows Clear Channel’s divestiture of its European and Latin American businesses as it concentrated on the U.S. OoH market.

The company operates a nationwide portfolio of advertising assets, including digital billboards, and has expanded its use of data analytics and programmatic advertising.

The post New CEO: Mubadala Completes US$6.2 Billion Clear Channel Acquisition first appeared on invidis.

Adxact, the DSP operated by Adxcelerant, has partnered with SSP Viooh to expand programmatic DooH advertising opportunities.

The integration lets advertisers using Adxact access Viooh’s premium DooH inventory through the DSP, while giving Viooh’s media owners an additional source of advertiser demand.

The partnership covers key markets including the US, Europe, the Middle East and Africa (EMEA), Latin America and global airports.

Integrating DooH into multichannel campaigns

Advertisers can now plan and purchase Viooh’s DooH inventory through the same Adxact platform they use to manage other digital advertising campaigns. The companies say this will simplify campaign management and allow buyers to incorporate DooH into broader multichannel strategies.

For Viooh, the partnership extends the reach of its inventory to Adxact’s advertiser and agency customers, creating additional opportunities for media owners to monetize their screens.

“This integration opens a valuable new channel of demand for our media owners, while giving Adxact’s buyers simple, programmatic access to high-traffic screens that reach audiences on the go,” says Frances McCann, Global Director of DSP Partnerships at Viooh.

The integration is now live, with both companies positioning the partnership as a way to make programmatic DooH more accessible to advertisers while expanding demand for premium outdoor advertising inventory.

The post DooH: Adxact Partners With Viooh To Expand Programmatic DooH Access first appeared on invidis.