Scala may not be among today’s most talked‑about CMS platforms; however, its foundational role in building the digital signage industry remains unquestioned. The company, which formed in Norway in 1987, plans to share its story including technical triumphs, installation innovation and high-profile projects through a dedicated section of scala.com.

This section will launch in late 2026 and is suppose to feature milestone moments as well as images and interviews with partners. In addition to the dedicated web resources the celebration will also include in-person events across 2027 to mark the impressive anniversary such as dinners, partner pub quizzes and the relaunch of the popular Scala Awards.

To celebrate 40 years of Scala, the Stratacache-subsidiary is calling on its network of partners, integrators, clients and industry colleagues across Europe and beyond to contribute memories, images, video, press coverage and personal anecdotes.

Those who wish to contribute material or their memories to Scala: The First 40 can do so by emailing first40@scala.com. The deadline to submit is November 30, 2026.

It has been a busy year for Scala with the release of Scala Enterprise version 13.60, appearances at a variety of trade shows as well as the deployment of digital solutions such as the Repsol project, one of the world’s leading multi-energy providers and the national in-store digital communications installation for one of the Netherlands’ largest healthcare providers, Benu Apotheek. 

• 2027: Scala turns 40 and looks for Memorabilia
• Dayton: Stratacache selling Downtown Office Buildings
• Dooh: Viooh Adds Residential Screens through Abode Media Deal
• Retail Media: Douglas Migrates European Network to Broadsign
• Reader Notice: Newsletter Links Currently Limited

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Stratacache is focusing the company’s business on core activities, as the CEO Chris Riegel confirmed to local Dayton Daily News (GDPR blocked in the EU) last week. As part of the focus he is selling two of his principal downtown office buildings. Dayton’s largest office tower – Stratacache Tower –  which Riegel bought in 2019 for USD 13m will remain with the company.

In March Stratacache confirmed to the local news outlet that Stratacache has had to lay some employees off accounting that – among other things – to the continued challenges with tariffs and the global memory spike/supply chain availability.

According to Dayton Daily News Riegel said his company was profitable in 2025. He noted that the market environment is still challenging, yet stressed that the business remains resilient.

• 2027: Scala turns 40 and looks for Memorabilia
• Dayton: Stratacache selling Downtown Office Buildings
• Dooh: Viooh Adds Residential Screens through Abode Media Deal
• Retail Media: Douglas Migrates European Network to Broadsign
• Reader Notice: Newsletter Links Currently Limited

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Viooh has partnered with UK media owner Abode Media to add residential DooH inventory to its programmatic platform, expanding access to digital screens inside premium apartment buildings across London, Manchester, and Birmingham.

Abode Media operates more than 250 screens across over 230 residential properties, targeting urban audiences in shared interior spaces where advertisers can reach residents repeatedly throughout the day. The company says the network generates more than 60 million monthly impressions, positioning residential environments as an alternative to more traditional transit, retail, and street-level DooH placements.

Gavin Wilson, global chief commercial officer at Viooh, said the partnership expands the company’s access to premium central London inventory and internationally mobile audiences while adding a more flexible residential media offering to its marketplace.

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The deployment includes 150 screens in the DACH region and 60 in the BENE region. Douglas Marketing Solutions says the move is intended to more closely connect in-store media with its wider omnichannel advertising ecosystem, which spans e-commerce, CRM, online media, and physical retail environments.

The beauty retailer’s media division launched in 2019 and now operates across nearly 2,000 stores in nine European markets, as well as an e-commerce platform and a loyalty program with more than 60 million Beauty Card members.

Broadsign is being used to manage campaign planning, targeting, content delivery, and reporting across the network. Douglas Marketing Solutions noted that the system provides a unified view of inventory and automated workflows that simplify campaign deployment across multiple countries and store formats.

Douglas also said the system allows content to be updated or localized quickly based on promotions, product availability, regional priorities, or shopper demographics. Targeting can be adjusted by store tier, screen position, category adjacency, time of day, and featured products.

Reporting data is handled via Broadsign APIs that connect to Douglas Marketing Solutions’ own reporting ecosystem, providing proof-of-play and campaign delivery metrics for advertisers.

Charina Lumley, managing director of Douglas Marketing Solutions, said the company selected Broadsign for its scalability, flexibility and ability to support a long-term omnichannel retail media strategy.

The deployment joins the broader evolution of retail media networks, in which in-store screens are increasingly managed as measurable advertising assets integrated into broader digital campaigns rather than as standalone signage systems.

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Pattison Outdoor US has signed its first U.S. airport advertising partnership, making Tampa International Airport the company’s flagship airport partner south of the border.

The deal marks Pattison Outdoor Advertising’s formal entry into the U.S. market. The Mississauga-based company is already a major airport advertising operator in Canada, with media programs across 17 airports.

New DooH Formats Planned

At Tampa International Airport, Pattison plans to develop a mix of static and digital media formats, including large LED video walls and digital signage in high-traffic areas such as the main terminal and baggage claim.

The program will also use Pattison’s Pulse Airport platform, a campaign planning tool designed to give advertisers access to traveler data and terminal-level insights. The company says customizable 3D virtual tours and digital twins will allow brands to preview campaign placements inside the airport.

New Terminal to Open in 2029

Tampa International Airport handled more than 24.8 million travelers in 2025 and serves more than 100 nonstop destinations, both domestic and international. The airport is also expanding, with a new 16-gate Airside D terminal scheduled for completion in 2029.

For Pattison, the deal extends its Canadian airport and transit advertising business into the U.S. aviation market, where airports are increasingly using digital signage, data tools, and premium media formats to grow revenue.

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The Out of Home Advertising Association of America (OAAA) has expanded the speaker lineup and released more programming details for its 2026 OoH Media Conference in Dallas, Texas, with sessions centered around AI, measurement, retail media, sports marketing and the growing role of out-of-home in omnichannel campaigns.

Conference Theme: “The Human Medium”

Running May 11-13, under the theme “The Human Medium,” the conference will bring together media owners, agencies, technology firms and brand marketers as OoH continues positioning itself as a measurable, performance-oriented channel rather than simply a branding medium.

Recently announced speakers include executives from Google, Zillow, United Talent Agency, Ipsos and Celsius, alongside sports and entertainment figures tied to FIFA World Cup 26 and the Dallas Cowboys organization.

Google’s Head of AI Strategy amongst Speakers

Among the higher-profile names are Nick Brien, Chief Executive Officer, Outfront Media; Dan Levi, Chief Marketing Officer, Clear Channel Outdoor; Sean Reilly, President & Chief Executive Officer, Lamar Advertising Company; Ranjit Raju, Head of AI Strategy, Media & Entertainment, Google, and Morgan & Morgan founder John Morgan.

Several sessions appear designed to reinforce OoH’s growing integration with retail media networks, audience analytics and programmatic advertising. Other agenda topics include AI-driven campaign planning, attention measurement, mergers and acquisitions, independent media operators and cross-platform brand strategy.

The conference also reflects how closely sports, live entertainment and place-based media are becoming intertwined with digital OoH strategy. Dallas was selected partly because of its role as a FIFA World Cup 26 host city and its concentration of sports and entertainment infrastructure.

OAAA has increasingly positioned the event as a broader marketing and media conference rather than a traditional billboard industry gathering, with this year’s programming emphasizing measurable business outcomes, omnichannel integration and “real-world media” as differentiators in an AI-saturated advertising environment.

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For years, digital signage integrators benefited from one of the industry’s rare luxuries: stable media player prices throughout an entire product lifecycle. Once launched, a player’s price often remained unchanged for years, allowing integrators to calculate projects with long-term certainty. Those days are now clearly over.

The ongoing AI boom and geopolitical tensions – most notably the escalation in the Middle East involving Iran – are leaving a visible mark on the digital signage hardware market. Component prices, especially for flash memory, have risen sharply. Double-digit price increases are now the new reality, as invidis learned in background discussions with two market leaders: Brightsign and Giada partner Concept International.

Memory Becomes the Bottleneck

At the center of the price shock is memory. RAM, SSDs, and even SD cards have become significantly more expensive in recent months. Brightsign, which historically managed to keep prices stable for up to four years, has been forced to adjust. Since the beginning of the year, prices have risen by around 15 percent – and some competitors have gone even further.

“We can currently offer our customers about three months of price security,” Marc Schiedl of Brightsign explains. SD cards remain the biggest uncertainty, with prices fluctuating on a near-daily basis. The only reassuring note: Brightsign expects relative stability in its memory pricing over the coming months, assuming no further external shocks.

Concept International, Germany’s leading media player distributor, also had to increase prices – but says the impact has been manageable so far. “We got off lightly because we secured memory early,” says Managing Director Mike Finckh. Still, the company is actively adjusting its portfolio: DDR5 memory prices have increased dramatically – by a factor of five – while DDR4 has “only” tripled. As a result, Concept is currently prioritizing DDR4-based players.

Entry-Level Got Hurt Most

The price dynamics disproportionately affect entry-level players. “In some cases, prices may have doubled,” Finckh notes. In contrast, mid-range digital signage players absorb memory cost increases more easily, as storage accounts for a smaller share of the overall system price.

This shift also helps explain the rising popularity of Android-based players. These typically require less RAM and storage and therefore remain relatively cost-efficient. Concept International also reports strong demand for Yocto-based Linux players on ARM platforms, which support over-the-air updates and offer a lean alternative to traditional systems. Embedded Windows players, by contrast, are losing ground, burdened by high hardware requirements and operating system licensing costs.

Supply Chains Normalize – Demand Softens

Price is not the only challenge. In recent weeks, delivery delays added to the pressure. Brightsign players assembled in Vietnam were temporarily stuck in containers due to bottlenecks in the Middle East. Those shipments have now reached Europe, and availability across all models has returned to normal.

However, while supply has stabilized, demand is showing signs of weakening. Corporate communication projects in particular are being postponed or rolled out more cautiously. “We don’t see a shift away from external players toward SoCs because of price increases,” says Marc Schiedl. “But projects are being delayed or implemented at smaller scale than originally planned.” Concept’s Mike Finckh seconds: We don’t see mega roll-outs, but continued solid run rate business. Our media player revenue remains stable.

End of Predictability

For integrators, the combined effect of rising prices, reduced price guarantees, and softer demand marks a structural shift. Predictability – a cornerstone of hardware-based business models – is fading. Shorter price commitments, flexible project planning, and alternative player architectures are becoming essential.

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Clear Channel Outdoor reported first-quarter 2026 revenue of $373.9 million (all figures US$), up 11.9% from $334.2 million a year earlier, with growth across both its Americas and airport businesses.

The U.S.-based OoH media company said its Americas revenue rose 9.6% to $278.5 million, supported by higher print and digital billboard revenue, stronger advertiser demand and new inventory. Digital revenue in the segment increased 10.7% to $99.3 million.

San Francisco as Standout Performer

The airports business posted the strongest growth, with revenue up 19.1% to $95.2 million. Clear Channel cited strong performance at San Francisco International Airport, helped by Super Bowl LX activity, technology advertisers, and increased conference-related demand. Airport digital revenue rose 20% to $59.1 million.

Adjusted EBITDA increased 31% to $103.8 million, while the company reported a net loss of $48 million. Clear Channel said it operated more than 64,400 print and digital OoH displays as of March 31, including 5,109 digital displays.

Takeover Coming Closer

The results come as Clear Channel moves toward its planned acquisition by a consortium led by Mubadala Capital, in partnership with TWG Global. The deal, reported by invidis recently, values common shares at $2.43 each in cash and is expected to close by the end of the third quarter, subject to approvals. A special shareholder meeting is scheduled for May 12.

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Vistar Media and Swiftly have integrated their platforms in the U.S. market, allowing brands to extend online campaigns booked via Swiftly’s retail media platform to Vistar’s programmatic DooH network.

According to the companies, Vistar Media provides access to a network of around 1.1 million screens, including placements in transit hubs, airports, and retail environments. Through the integration, campaigns activated through Swiftly’s retail media platform and Audience Optimizer can extend to these screens using the same audience targeting and campaign controls.

For retailers, the integration expands monetization opportunities without requiring additional system connections. The joint offering is also aimed at consumer packaged goods (CPG) brands looking to enhance campaign reach and effectiveness.

Measuring impact through transactions

The combined platform enables advertisers to link physical and digital touchpoints within audience targeting strategies. Campaign performance can then be evaluated based on transaction data provided by participating retailers, making it possible to directly assess the influence of DooH exposure on in-store purchases.

“By partnering with Swiftly, we’re bringing the scale and precision of DooH directly into the retail media ecosystem, empowering CPG marketers to extend the impact of their campaigns all the way to the shelf,” says Dave Rivera, VP Channel Partnerships at Vistar Media.

The integrated offering is available immediately via the Swiftly platform.

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