https://www.strategy-business.com/consumer-and-retail Read articles about consumer behavior, consumer experience, and consumer spending, marketing, brand marketing, brand loyalty, brand energy, target markets, luxury brand marketing, consumer packaged goods companies. Mon, 23 Jan 2006 00:00:00 -0600 Sun, 08 Mar 2026 23:04:26 -0500 melanie.rodier.milazzo@pwc.com (Melanie Milazzo) strategy-business@ravencreative.com (strategy+business webmaster) https://www.strategy-business.com/media/image/sb-rss_feed_logo-sb.gif https://www.strategy-business.com/consumer-and-retail 134 50 https://sb.stratbz.to/3MtcxNn?rssid=consumer-and-retail Our global food system is unsustainable, and its practices are inflexible, inefficient, and inequitable. The December issue of s+b explores why it doesn't have to be. Sun, 14 Dec 2025 23:00:00 -0600 https://sb.stratbz.to/3MtcxNn?rssid=consumer-and-retail https://www.strategy-business.com/article/e.l.f.-Beauty-and-rhode-are-giving-the-beauty-business-a-makeover?rssid=consumer-and-retail&gko=6625e Two leaders of the latest merger in the beauty industry--CEOs Tarang Amin of e.l.f. Beauty and Nick Vlahos of rhode--explore how Gen Z-focused marketing, AI-powered insights, and founder-led creativity are redefining accessibility and agility in the beauty business. They also discuss why keeping an entrepreneurial spirit alive remains their biggest competitive advantage. by Ali Furman, Paul Leinwand, and Jen Swetzoff Wed, 19 Nov 2025 00:00:00 -0600 https://www.strategy-business.com/article/e.l.f.-Beauty-and-rhode-are-giving-the-beauty-business-a-makeover?rssid=consumer-and-retail&gko=6625e https://pwc.to/47GxXPd?rssid=consumer-and-retail Supply chains are under strain--and tech is changing how we make things.  In this episode of our Take on Tomorrow podcast, we explain how automation is reshaping work, opening the door for new types of businesse Tue, 18 Nov 2025 12:00:00 -0600 https://pwc.to/47GxXPd?rssid=consumer-and-retail https://pwc.to/4pPPDyU?rssid=consumer-and-retail Feeding a growing population in the decade ahead will require bold innovation and new partnerships--so what's emerging? In this episode of our Take on Tomorrow podcast, we explain how humanity can completely reimagine food. Tue, 07 Oct 2025 12:00:00 -0500 https://pwc.to/4pPPDyU?rssid=consumer-and-retail https://www.strategy-business.com/article/A-better-way-to-market-sustainable-products?rssid=consumer-and-retail&gko=fdc01 ResearchbyNYUStern'sCenterforSustainableBusinessandPwChighlightsthedifferencesbetweenmessagesthatconnectwithcustomersandthosethatmiss. by Tensie Whelan and David Linich Wed, 21 May 2025 00:00:00 -0500 https://www.strategy-business.com/article/A-better-way-to-market-sustainable-products?rssid=consumer-and-retail&gko=fdc01 https://www.strategy-business.com/article/Fjallraven-forges-a-trail-in-outdoor-sustainability?rssid=consumer-and-retail&gko=d7710 Fjällräven's CEO, Martin Axelhed, discusses the brand's commitment to sustainability and its impact on growt by Bobbie van der List Mon, 18 Nov 2024 00:00:00 -0600 https://www.strategy-business.com/article/Fjallraven-forges-a-trail-in-outdoor-sustainability?rssid=consumer-and-retail&gko=d7710 https://www.strategy-business.com/article/From-Whole-Foods-to-holistic-health-A-founders-story?rssid=consumer-and-retail&gko=76e74 John Mackey, cofounder and former CEO of Whole Foods Market, shares lessons learned during his 44-year-long tenure and his vision for the future of health. by Michael Brewster and Shana Ting Lipton Wed, 17 Jul 2024 00:00:00 -0500 https://www.strategy-business.com/article/From-Whole-Foods-to-holistic-health-A-founders-story?rssid=consumer-and-retail&gko=76e74 https://www.pwc.com/gx/en/issues/technology/genai-adoption-game-changer.html?utm_campaign=sbpwc&utm_medium=site&utm_source=hpedit&rssid=consumer-and-retail GenAI's disruptive potential and adoption enablers will shape the pace at which companies in each industry pursue efficiency and reinvention opportunities. by Bret Greenstein, Jennifer Kosar, Colin Light, and Mary Shelton Rose Thu, 27 Jun 2024 00:00:00 -0500 https://www.pwc.com/gx/en/issues/technology/genai-adoption-game-changer.html?utm_campaign=sbpwc&utm_medium=site&utm_source=hpedit&rssid=consumer-and-retail https://www.strategy-business.com/article/Reimagining-consumer-insights-at-PepsiCo?rssid=consumer-and-retail&gko=d2d8e Stephan Gans wants to embed real-time, data-rich insights into PepsiCo's decision-making processes. As the food-and-beverage giant's Chief Consumer Insights and Analytics Officer, he's building a new set of tools to get there. by Vishal Garg and Tom Fleming Mon, 25 Mar 2024 00:00:00 -0500 https://www.strategy-business.com/article/Reimagining-consumer-insights-at-PepsiCo?rssid=consumer-and-retail&gko=d2d8e https://www.strategy-business.com/article/The-hidden-costs-of-the-middleman-economy?rssid=consumer-and-retail&gko=76232 Tom Ehrenfeld reviews Direct: The Rise of the Middleman Economy and the Power of Going to the Source, by Kathryn Judge, and discusses the nascent threat that, she argues, middlemen play in today's economy. by Tom Ehrenfeld Mon, 27 Jun 2022 00:00:00 -0500 https://www.strategy-business.com/article/The-hidden-costs-of-the-middleman-economy?rssid=consumer-and-retail&gko=76232 https://www.strategy-business.com/blog/Its-an-ad-ad-ad-ad-world?rssid=consumer-and-retail&gko=e041d If you think advertising, with its legacy of catchy jingles and 30-second spots, is headed for oblivion, you're not paying attention, says s+b's Daniel Gross. Emerging digital environments portend boom times for the industry. by Daniel Gross Mon, 20 Jun 2022 00:00:00 -0500 https://www.strategy-business.com/blog/Its-an-ad-ad-ad-ad-world?rssid=consumer-and-retail&gko=e041d https://www.strategy-business.com/article/Mining-value-from-consumer-data?rssid=consumer-and-retail&gko=7a8cc Retailers and consumer goods companies face different challenges as they move "beyond digital" to serve their customers. Retailers in particular have a lot of consumer data, and now they must determine how to make money from all that information, while protecting their customers' privacy and security. by Sabine Durand-Hayes Wed, 08 Jun 2022 00:00:00 -0500 https://www.strategy-business.com/article/Mining-value-from-consumer-data?rssid=consumer-and-retail&gko=7a8cc https://www.strategy-business.com/article/Dentsu-Internationals-pursuit-of-a-more-conscious-consumerism?rssid=consumer-and-retail&gko=231fd In this Inside the Mind of the CEO Interview, Wendy Clark, chief executive of the global marketing and advertising network Dentsu International, discusses her pursuit of transformation, growth, and a social impact agenda. by Laura W. Geller and Rob Banham Wed, 04 May 2022 00:00:00 -0500 https://www.strategy-business.com/article/Dentsu-Internationals-pursuit-of-a-more-conscious-consumerism?rssid=consumer-and-retail&gko=231fd https://www.strategy-business.com/article/Finnish-dairy-company-Valio-is-feeding-the-future?rssid=consumer-and-retail&gko=43b0b In this Inside the Mind of the CEO interview, Annikka Hurme, chief executive of the Finland-based dairy and food company Valio, explains how her organization is pursuing innovation to compete in new markets and achieve its net-zero targets. by Enel Sintonen and Laura W. Geller Wed, 09 Feb 2022 00:00:00 -0600 https://www.strategy-business.com/article/Finnish-dairy-company-Valio-is-feeding-the-future?rssid=consumer-and-retail&gko=43b0b https://www.strategy-business.com/article/Global-seafood-company-Thai-Union-innovates-for-a-sustainable-future?rssid=consumer-and-retail&gko=e3a19 Thai Union CEO Thiraphong Chansiri speaks to s+b about his approach to growth and innovation amid economic uncertainty, and how his company is prioritizing sustainable fishing practices. by Pongthavee Ratanakoses and Rumi Hardasmalani Wed, 26 Jan 2022 00:00:00 -0600 https://www.strategy-business.com/article/Global-seafood-company-Thai-Union-innovates-for-a-sustainable-future?rssid=consumer-and-retail&gko=e3a19 https://www.strategy-business.com/article/How-Indias-Godrej-Consumer-Products-innovates-for-emerging-markets?rssid=consumer-and-retail&gko=605c9 In this Inside the Mind of the CEO interview, Nisaba Godrej, executive chairperson of Godrej Consumer Products Limited, discusses the challenges and opportunities involved in catering to the evolving home and personal care needs of her customers--both domestically in India and in the other emerging markets in which the company is active. by Hiten Kotak and Vishnupriya Sengupta Wed, 22 Dec 2021 00:00:00 -0600 https://www.strategy-business.com/article/How-Indias-Godrej-Consumer-Products-innovates-for-emerging-markets?rssid=consumer-and-retail&gko=605c9 https://www.strategy-business.com/article/That-same-old-song-is-becoming-a-new-value-differentiator?rssid=consumer-and-retail&gko=0c346 Classic pop song catalogs are providing a new means of value creation for the entertainment and media industry, as the hits of old are in demand for streaming services and product and TV-production licensing. The fevered interest is a welcome boon for a music industry that has been under pressure for years to adapt to new digital formats and changing consumer behaviors. The historic deals inked recently for the right to license music and lyrics from legends including Bob Dylan, Paul Simon, Prince, Burt Bacharach, and Stevie Nicks serve as another reminder that content--particularly proven music content--is a true value differentiator in a crowded landscape. by David Lieberman Thu, 11 Nov 2021 00:00:00 -0600 https://www.strategy-business.com/article/That-same-old-song-is-becoming-a-new-value-differentiator?rssid=consumer-and-retail&gko=0c346 https://www.strategy-business.com/blog/When-ready-to-wear-was-truly-becoming?rssid=consumer-and-retail&gko=bc1ef Daniel Akst reviews High Wages, Dorothy Whipple's irresistibly shrewd novel of business and love. First published in 1930 in Britain, it's about a plucky young woman who succeeds in the clothing business, in part by anticipating the huge changes about to wash over the industry as a result of mass production. As retailing today is overtaken by the online revolution, it's worth revisiting the human drama of an earlier but no less momentous transformation. by Daniel Akst Tue, 09 Nov 2021 00:00:00 -0600 https://www.strategy-business.com/blog/When-ready-to-wear-was-truly-becoming?rssid=consumer-and-retail&gko=bc1ef https://www.strategy-business.com/article/Best-Business-Books-2021-Making-attention-pay?rssid=consumer-and-retail&gko=6c1fb James Surowiecki finds Oliver Burkeman's Four Thousand Weeks to be the most compelling book about consumer behavior of 2021. It highlights the futility of trying to manage our time so that we never miss out on the endless possibilities on offer. by James Surowiecki Mon, 08 Nov 2021 00:00:00 -0600 https://www.strategy-business.com/article/Best-Business-Books-2021-Making-attention-pay?rssid=consumer-and-retail&gko=6c1fb https://www.strategy-business.com/article/Moving-from-customer-centricity-to-customer-advocacy?rssid=consumer-and-retail&gko=ab8e5 Taking tangible actions that support consumers can move your organization from customer-centricity to customer advocacy and promote growth. by Jon Picoult Wed, 03 Nov 2021 00:00:00 -0500 https://www.strategy-business.com/article/Moving-from-customer-centricity-to-customer-advocacy?rssid=consumer-and-retail&gko=ab8e5 https://www.strategy-business.com/article/Delivering-the-goods?rssid=consumer-and-retail&gko=f4401 Mike Jakeman reviews Arriving Today, by Christopher Mims, a study of the global logistics industry. by Mike Jakeman Wed, 20 Oct 2021 00:00:00 -0500 https://www.strategy-business.com/article/Delivering-the-goods?rssid=consumer-and-retail&gko=f4401 https://www.strategy-business.com/article/Super-Coffees-high-energy-disruption?rssid=consumer-and-retail&gko=242bb In this Inside the Mind of the CEO interview, Jim DeCicco, chief executive of Super Coffee, discusses how he and his brothers built their startup ready-to-drink coffee company from a dorm room venture to a celebrity-endorsed brand. He explains how he is scaling the company, and shares his plans for future growth. by Brian Caisman and Laura W. Geller Tue, 31 Aug 2021 00:00:00 -0500 https://www.strategy-business.com/article/Super-Coffees-high-energy-disruption?rssid=consumer-and-retail&gko=242bb https://www.strategy-business.com/article/How-CPG-companies-can-dodge-three-common-innovation-traps?rssid=consumer-and-retail&gko=e21af Implementing proper checks and balances throughout your company's innovation process can help you avoid traps and create long-term growth. by Sharon Kao and Nicholas Hilgeman Tue, 10 Aug 2021 00:00:00 -0500 https://www.strategy-business.com/article/How-CPG-companies-can-dodge-three-common-innovation-traps?rssid=consumer-and-retail&gko=e21af https://www.strategy-business.com/article/Procter-and-Gambles-path-to-constructive-disruption?rssid=consumer-and-retail&gko=a86f6 In this Inside the Mind of the CEO interview, David Taylor, chief executive of Procter & Gamble, discusses how the company is maintaining its competitive advantage and creating value while identifying innovative ways to mitigate its environmental impact and enhance sustainability. by Barbra Bukovac Wed, 04 Aug 2021 00:00:00 -0500 https://www.strategy-business.com/article/Procter-and-Gambles-path-to-constructive-disruption?rssid=consumer-and-retail&gko=a86f6 https://www.strategy-business.com/article/The-rise-of-the-eco-friendly-consumer?rssid=consumer-and-retail&gko=f6817 During the pandemic, consumers have become more sensitive to the environmental impact of their shopping decisions, and consumer companies are responding. by Amy Emmert Thu, 08 Jul 2021 00:00:00 -0500 https://www.strategy-business.com/article/The-rise-of-the-eco-friendly-consumer?rssid=consumer-and-retail&gko=f6817 https://www.strategy-business.com/article/The-untapped-potential-of-B2B-customer-loyalty-programs?rssid=consumer-and-retail&gko=2906b Applying the principles of B2C rewards programs to B2B customers can reap long-term benefits. by John Rolston and Jon Glick Tue, 01 Jun 2021 00:00:00 -0500 https://www.strategy-business.com/article/The-untapped-potential-of-B2B-customer-loyalty-programs?rssid=consumer-and-retail&gko=2906b https://www.strategy-business.com/blog/Customer-service-is-not-customer-experience-and-vice-versa?rssid=consumer-and-retail&gko=e42e5 When companies conflate customer service and customer experience or put too much emphasis on extraordinary efforts to satisfy customers, they sell both customers and employees short. That's why it is so critical for companies to avoid or do away with the mentality that service equals experience. by Thomas A. Stewart and Patricia O'Connell Mon, 17 May 2021 00:00:00 -0500 https://www.strategy-business.com/blog/Customer-service-is-not-customer-experience-and-vice-versa?rssid=consumer-and-retail&gko=e42e5 https://www.strategy-business.com/blog/Are-we-having-fun-at-work-yet?rssid=consumer-and-retail&gko=e193e Gamifying work and adding competitions to spur performance can have quantifiable negative consequences, a new study finds. Managers need to understand what motivates their teams before forcing them to compete against one another. by Matt Palmquist Thu, 13 May 2021 00:00:00 -0500 https://www.strategy-business.com/blog/Are-we-having-fun-at-work-yet?rssid=consumer-and-retail&gko=e193e https://www.strategy-business.com/article/How-organizations-can-design-for-agility-and-embrace-uncertainty?rssid=consumer-and-retail&gko=635c1 Clarins Group's organizational experiment during the pandemic demonstrates how large companies can embrace and embed agility. Company leaders should start by understanding what agility is and building a comprehensive approach based on its core principles, rather than defaulting to agile methods. by Stéphane JG Girod and Martin Králik Mon, 12 Apr 2021 00:00:00 -0500 https://www.strategy-business.com/article/How-organizations-can-design-for-agility-and-embrace-uncertainty?rssid=consumer-and-retail&gko=635c1 https://www.strategy-business.com/article/Giving-CFOs-more-power-in-the-marketing-ecosystem?rssid=consumer-and-retail&gko=8adf0 In the digital marketing industry, only about 25 cents of every dollar spent results in the placement of an ad seen by a human. Derek Baker, Ravi Patel, and Alison Lisnow of PwC suggest that chief financial officers are well positioned to help their organization make the most of its ad spending. by Derek Baker, Ravi Patel, and Alison Lisnow Wed, 07 Apr 2021 00:00:00 -0500 https://www.strategy-business.com/article/Giving-CFOs-more-power-in-the-marketing-ecosystem?rssid=consumer-and-retail&gko=8adf0