Swoop Digital https://www.swoopdigital.com.au/ Thu, 03 Aug 2023 23:36:17 +0000 en-AU hourly 1 How to Develop A Digital Marketing B2B Strategy for your Lead Generation https://www.swoopdigital.com.au/lead-generation/how-to-develop-a-digital-marketing-b2b-strategy-for-your-lead-generation/ Mon, 12 Jul 2021 07:49:31 +0000 https://www.swoopdigital.com.au/?p=15296 The critical aspect of any B2B digital marketing strategy is generating new leads. A great way to start is to have a strong digital presence! In the digital space, there...

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]]> What is Lead Generation? https://www.swoopdigital.com.au/lead-generation/what-is-lead-generation/ Mon, 28 Jun 2021 06:01:57 +0000 https://www.swoopdigital.com.au/?p=15292 Lead generation is the process of engaging prospective customers to accelerate future sales. It is an essential part of a company’s sales process. A ‘lead’ is a person who has...

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]]> Why Lead Generation is Important For Your Business? https://www.swoopdigital.com.au/lead-generation/why-is-lead-generation-important-for-your-business/ Mon, 14 Jun 2021 00:19:00 +0000 https://www.swoopdigital.com.au/?p=15322 Lead generation is important for most businesses. A good lead generation strategy will shift your bottom line and increase sales if done consistently and at a high quality. Having a more...

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]]> The Difference between Inbound and Outbound Marketing https://www.swoopdigital.com.au/lead-generation/difference-between-inbound-and-outbound-marketing/ Sun, 30 May 2021 18:49:00 +0000 https://www.swoopdigital.com.au/?p=15878 Every industry comes with its own terms and acronyms. Marketing is no different. Today, we’re going to break down the difference between inbound marketing and outbound marketing and how that...

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]]> What is Marketing Automation? https://www.swoopdigital.com.au/inbound-marketing/what-is-marketing-automation/ Sun, 16 May 2021 23:05:00 +0000 https://www.swoopdigital.com.au/?p=15437 Marketing to attract potential customers is a tonne of work.  It can often feel repetitive and you might feel like you’re constantly throwing EDM’s, advertisements, and posts at prospects who...

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]]> Lead Generation vs Inbound Marketing – What’s the difference? https://www.swoopdigital.com.au/lead-generation/lead-generation-vs-inbound-marketing-whats-the-difference/ Sun, 02 May 2021 14:09:00 +0000 https://www.swoopdigital.com.au/?p=15880 For an industry that’s all about creating understanding, marketing sure has some confusing terms. From complex concepts to unique jargon, marketing lingo is truly its own language. This can make...

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]]> Why CRM Marketing? https://www.swoopdigital.com.au/lead-generation/why-crm-marketing/ Sun, 18 Apr 2021 14:08:00 +0000 https://www.swoopdigital.com.au/?p=15881 CRM (Customer Relationship Management) marketing refers to the strategic use of CRM systems and data to enhance and optimize marketing efforts. It involves using customer data, insights, and interactions to...

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]]> What is Inbound Marketing? https://www.swoopdigital.com.au/inbound-marketing/what-is-inbound-marketing/ Sun, 04 Apr 2021 14:07:00 +0000 https://www.swoopdigital.com.au/?p=15882 Inbound marketing is the business practice of attracting customers by exposing them to content that is specifically tailored to their needs. Unlike outbound marketing, which takes a ‘spray to all...

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]]> What do you do when you can’t Google it? https://www.swoopdigital.com.au/digital-marketing/what-do-you-do-when-you-cant-google-it/ Thu, 18 Feb 2021 12:12:00 +0000 https://www.swoopdigital.com.au/?p=15883 In 2002, Google Australia was launched in a living room with just one staff member. Now, it has a team of 1,800 staff members and supports a further 116,000 jobs...

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]]> Google News Showcase: The Latest https://www.swoopdigital.com.au/digital-marketing/google-news-showcase/ Thu, 04 Feb 2021 17:19:13 +0000 https://www.swoopdigital.com.au/?p=15884 In April 2020 the Australian Government backed Google into a corner, asking the internet giant to pay for links to news publications. This proposal would not only change the way...

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