The Bowling Tree

Storm's New Product: The New Power Glove - Throttle

2026-03-30T13:05:00.000-07:00

The Power Glove Throttle is engineered for no-thumb and two-handed bowlers who want maximum control without restricting wrist motion. Many two-handed and no-thumb bowlers struggle with grip—especially when throwing urethane or balls with fresh surface—where oil remains on the cover and creates a slick feel.

Featuring interchangeable palm pads—including a high-tack flat pad and thicker foam options—the Throttle allows bowlers to fine-tune feel and traction to match any condition or style. The tacky palm delivers a confident grip without feeling overly sticky, preserving a clean and consistent release.

Details provided by Storm Bowling.

Are You Rev Dominant or Speed Dominant?

2026-01-25T09:49:00.000-08:00

New From 900 Global - The Vengeance™

2026-01-09T14:19:00.000-08:00

900 Global Vengeance™

800 Series

MY Information Date: 1/9 (That's today in case you're not keeping track.)

MY Street Date: 1/30

MY Coverstock: RB 91™ Solid Reactive
MY Core: Blast™ A.I. Core

Yes, it’s new. Yes, it’s strong.
This core and cover pairing exists for one reason: heavy oil that thinks it’s in charge.

Spoiler Alert: It’s not.

The single-density shape gives you a clear, confident midlane read, then saves energy for the back end...because overreacting isn’t the move.

Go To Storm/900 Global website for a chance to win a free ball

Next Ball Up from Storm the New NeXt Factor™

2025-12-01T14:27:00.000-08:00

The NeXt Factor™ brings one of Storm’s most iconic ball lines into the modern era. First introduced in 2002, the X-Factor quickly became synonymous with explosive backend motion and the unmistakable skid-flip reaction that defined an entire generation of Storm performance. Now, more than twenty years later, the Storm Innovation Team—led by CTO Hank Boomershine—has reimagined that legacy for today’s game.

This new iteration blends Storm’s high-tech heritage with the advancements

bowlers expect from their strongest modern releases. Clean through the front, dynamic at the breakpoint, and relentless through the pins, the Next Factor™ is

built for when you’re ready to open up your angles and let your ball do the

talking. It’s a revival with purpose—honoring the past while pushing performance into the future.

Fragrance: Dark Berry

Release Date: 12/19/25

Color: Midnight

NeXt Factor™

Premier Line

Information Date: 12/1
Street Date: 12/19

Key Features:

Weight Block: RAD-TQ™
Coverstock: R3S™ Pearl Reactive
The Next Factor is a pearl asymmetric option that's designed for medium oil conditions.
The ball is finished with Power Edge™.
Like the X-Factor, the Next Factor uses a unique combination of a high RG, high differential, and a relatively conservative PSA strength.
Much like the Hy-Road, the Next Factor features no outer core, just a thick shell and a weight block.
If you're looking for a ball with a strong backend reaction, this is for you.

Storm to Introduce The Phaze II Pearl™

2025-11-15T19:54:00.000-08:00

Phaze II Pearl™

Master Line

INFORMATION DATE: 11/14

STREET DATE: 11/28

Key Features:

The Phaze II Pearl is a pearl symmetric option that is designed for medium to heavy oil conditions.
The ball is finished with Power Edge.
Core: Velocity™ Core
Coverstock: TX-25™ Pearl Reactive - Through extensive testing, it was obvious the pearl cover needed to be upgraded to maximize performance.
The exact same colors in the Phaze II have been used in the Phaze II Pearl. The only difference is they are in a pearl form.
The Phaze II Pearl broadens the spectrum of performance within the Master line by bridging the gap between the original Phaze II Solid and IQ Tour series.

900 Global VIKING™ Hybrid

2025-10-31T15:19:00.000-07:00

The new Global Viking, featuring the Strobe AI core, is the most responsive hybrid asymmetric design in the Global line. Cleaner than the original Origin and stronger on the backend, it’s the ideal go-to ball when lanes transition and you need more shape off the spot.

GLOBAL VIKING™

INFORMATION DATE: 10/31

STREET DATE: 11/21

Key Features:

The Viking is a hybrid coverstock that designed for medium-heavy conditions.
Core: Strobe™ A.I. Core
Coverstock: RB 90™ Hybrid Reactive
Finish: Power Edge
With a raised RG, the Strobe A.I. Core's single density weight block uniquely reads the midlane while still providing a very strong backend shape.
RB 90 Hybrid was designed specifically to bring a balanced reaction. The solid component of the cover will give you the proper amount of traction while the pearl aspects will optimize responsiveness.

Storm Bowling Introduces the Rockstar™ Amped

2025-10-05T09:53:00.000-07:00

From Storm: "This isn't just a ball; it's a mosh pit of power, precision, and pure rock and roll rebellion, engineered to make every shot a chart-topping performance.

This new release features the NEW – NanoStar™ Pearl Reactive cover that contains a medium load of nanoparticles blended throughout. Meaning, while it clears the fronts with ease, it provides a little more traction in the midlane than our nano-free pearl covers, but it is not as grippy in oil as our fully loaded nano pearl covers. Clean and responsive, but not sideways off of friction down lane."

ROCKSTAR AMPED

INFORMATION DATE: 10/3

STREET DATE: 10/24

Key Features:

The RockStar Amped is a pearl symmetric option that designed for medium to medium/heavy oil conditions.
The ball is finished with Power Edge™.
Core: Rocker™ + A.I. Core
Coverstock: NanoStar™ - The revolutionary new NanoStar Pearl coverstock steals the show again thanks to the medium load of nanoparticles blended throughout.
The Rocker Core provides the raw, untamed power, generating a high revving, aggressive motion that pushes through the pins.

Plays Well When:

When stronger asymmetrical balls are just too strong in the midlane causing them to not go through the pins the right way, and you need something that still picks up in the midlane but continues and has some response to friction.
When weaker balls are not strong enough and you need a ball that picks up and continues without being overly aggressive.
Can be used to blend fresh overacting house our tournament conditions, as well as blend out over-under conditions just like its solid predecessor the original ROCKSTAR™.

PBA and The CW Network Announce 2026 Tour Schedule

2025-10-01T17:32:00.000-07:00

PBA and The CW Network Announce 2026 Tour Schedule

2026 PBA Championship Sundays on The CW Schedule

All broadcasts will air live at 4 p.m. ET on The CW Network

February 22: PBA Players Championship – Arlington, Texas – International Training and Research Center
March 1: PBA Pete Weber Missouri Classic – St. Peters. Mo. – Bowlero St. Peters
March 8: U.S. Open – Indianapolis, Ind. – Royal Pin Woodland
March 15: PBA Illinois Classic – Decatur, Ill. – David Small’s Victory Lanes
March 22: PBA Indiana Classic – Fort Wayne, Ind. – David Small’s Pro Bowl West
March 29: USBC Masters – Allen Park, Mich. – Thunderbowl Lanes
April 5: PBA Ohio Classic – Columbus, Ohio – Columbus Square Bowling Palace
April 12: PBA New York Classic – Rochester, N.Y. – ABC Gates Bowl
April 19: PBA Roth/Holman Doubles Championship – Portland, Maine – Bayside Bowl
April 26: PBA Tournament of Champions – Fairlawn, Ohio – AMF Rivera Lanes

Additional PBA events will air later in 2026 on other platforms. The PBA World Series of Bowling and PBA Commissioner’s Cup will air on CBS and CBS Sports Network, while the Storm Striking Against Breast Cancer Mixed Doubles and the Storm Lucky Larsen Masters will air live on streaming platforms, including BowlTV.

New Storm Solid EquinoX

2025-09-26T19:09:00.000-07:00

EQUINOX SOLID

INFORMATION DATE: 9/26

STREET DATE: 10/17

Key Features:

The EquinoX Solid is a solid asymmetric option that is designed for medium-heavy to heavy oil conditions.
2000-Grit Abralon®
Core: Solarion™ + A.I. Core
The revolutionary tri-cylindrical Solarion Core delivers a strong, decisive motion at the breakpoint.
Coverstock: A2S™ Solid Reactive – This advanced coverstock pushes the limit of oil absorption in the Storm lineup.
The EquinoX Solid will stand toe-to-toe with the Ion Max but delivers a dramatically different shape and motion.

Plays Well When:

Ion Max is too early and loses backend reaction.
Equinox is too long and does not have enough reaction.
Ion Pro Solid does not create enough backend motion.

An Open Letter from Hammer Bowling to Bowlers Around the World:

2025-09-05T15:21:00.000-07:00

From brunswickbowling.com

An Open Letter from Hammer Bowling to Bowlers Around the World:

The sport of bowling has always been built on innovation, tradition, and the pursuit of excellence. For more than forty years, urethane bowling balls have been a trusted tool and essential part of that story, providing bowlers with a reliable tool to tackle challenging lane conditions and allowing bowlers to compete at their highest level. Now, that legacy is being threatened.

The USBC has announced sweeping restrictions on urethane balls for national tournaments, including outright bans in some cases. These changes represent a seismic shift in our sport, removing equipment that generations of bowlers, from grassroots leagues to the highest levels of professional play, have relied upon, and we believe these new rules will create confusion and risk setting a troublesome precedent for leagues and tournaments to follow.

At Hammer Bowling, we are deeply frustrated by USBC’s continued attention on bowling ball restrictions including this latest decision to target bowling ball materials. The focus on banning equipment options rather than growing participation is a misguided step that risks upsetting loyal bowlers and causing irreparable harm to the sport we all love.

Urethane has earned its place on the lanes - not just as another coverstock, but as a vital tool for controlling ball motion, navigating difficult oil patterns, and allowing bowlers to compete at their highest level. In today’s game, with higher rev rates and increasingly challenging lane patterns, urethane remains more important than ever. Eliminating it erases a critical part of our sport’s versatility and evolution, and to our knowledge, there has never been a ball so effective and so popular that rules were created to restrict its use, despite maintaining USBC-approval, passing numerous spot checks, and continuing to meet all USBC specifications.

Most importantly, we want to reassure bowlers that the Hammer Purple Pearl Urethane remains USBC approved for use in leagues, local and state events, Junior Gold qualifying, and collegiate qualifying tournaments. This legendary ball continues to deliver the performance that bowlers have trusted for years, and it isn’t going anywhere.

Hammer Bowling stands with bowlers who are angry and disappointed by these unnecessary restrictions, and we remain committed to fighting for the equipment that makes our sport competitive, enjoyable, and great.

Sincerely,
The Hammer Bowling Team

The New RST™ HyperDrive Pearl From Roto Grip

2025-08-30T19:06:00.000-07:00

New From

RST™ HYPERDRIVE PEARL

RELEASE DATE: 9/12

STREET DATE: 9/19

Key Features:

The RST™ Hyperdrive Pearl is a pearl asymmetric option that designed for medium to medium/heavy oil conditions.
The ball is finished with Power Edge™
Core: RST™ + A.I. Core – Same proven core that was used in the solid.
Coverstock: U-R1™ Pearl Reactive – NEW pearlized reactive coverstock. It’s nano-free that creates ULTRA response to friction down lane.
This combination of Core & Cover generates ease of push through the front of the lane, while providing a strong, responsive, and continuous move at the breakpoint making it ideal for all styles of bowler from a variety of angles on the lane.

Plays Well When:

RST™ Hyperdrive – is too early and something cleaner with more reaction down lane is needed.
Attention™ Star S2 – is too early and something cleaner with more reaction down lane is needed. Attention™ Star – isn’t quite enough down lane or through the pins.
Gremlin™ - isn’t quite strong enough and a stronger core and cover combo is needed.
Rockstar™ - is too early and something cleaner with more reaction down lane is needed.

900 Global's August Newsletter

2025-08-16T10:55:00.000-07:00

August 2025

Andrew Anderson Adds Another Eagle

Andrew Anderson’s 2025 season keeps stacking milestones. The 900 Global staffer and former PBA Player of the Year claimed his second career Eagle at the USBC Open Championships,

winning Regular All-Events with a 2,209 total. His first came in 2021 (Regular Singles).

“I’m very proud of my performance, and the three games I put together during the team event might go down as the best three games I’ll ever bowl at the Open Championships.” - Andrew Anderson

Add that to his PBA Mike Aulby Nevada Classic win in March, and a strong showing at the PBA LBC Nationals (more below), and it’s safe to say 2025 is shaping up as one of the best years of his career.

Fresh Drop: Cove & Ember

The newest additions to the 900 Global line are here - and they’re already making waves.

Straight from the R&D team:

The Cove is built with the all-new Magna A.I. Core (single density, moderate flare) and wrapped in an RB85 Hybrid coverstock. Finished at 4000-grit abralon, it’s ideal for playing straighter angles and staying closer to the track, especially on fresh oil.
The Ember features the same Magna A.I. Core but pairs it with an RB82 Pearl cover, making it perfect for opening up the lane with a sharper breakpoint. Power players and those who like to shape it big will love what this one can do.

Together, they’re a built-in 1-2 punch - designed to complement each other with confidence.

Chris Barnes claims PBA50 Holman Championship

Chris Barnes, 900 Global staffer and PBA Hall of Famer, captured his second PBA50 title of the season at the 2025 Holman Championship, leaning on the newest 900 Global release, the Ember, for much of qualifying.

In the championship match, Barnes struck 10 times for a 259-223 win over fellow Hall of Famer Amleto Monacelli. Monacelli had defeated Dan Knowlton and Jon Rakoski in the stepladder before meeting Barnes for the title.

The win pushes Barnes to eight career PBA50 titles, reinforcing that even after decades at the top, he’s still winning, and doing it with Global gear in hand.

Josie Barnes: Zen 25 delivers on the big stage

Josie Barnes showed up and showed out - winning her sixth PWBA title in front of a record-setting crowd of 6,559 fans at the Resch Center. She threw the 900 Global Zen 25 to seal the deal, putting a modern classic to work under pressure.

“It’s my first multi-title season - this one means a lot.” – Josie

Staff Spotlight: PBA LBC National Championships Clash

The PBA LBC National Championships Clash hits Thunderbowl Lanes in Allen Park, MI, on Sept. 26–27, and 900Global staff will be well represented.

Stephanie Zavala: Women’s Classic champ, 1,420 total pinfall.
Chris Barnes: Senior Classic champ, 1,438 total.
Andrew Anderson: PBA Exempt champ, 1,518 total - adding to a season that already includes a PBA Tour title and an Eagle. On top of that, Anderson also made noise teaming up with Chris Barnes, Ryan Barnes, and Stu Williams to win Scratch Team with 2,573.

The Clash will feature an eight-player, one-ball eliminator format with $53,000 in prize money and free admission for fans (plus a meet-and-greet with Norm Duke).

Quick Split Quiz

What’s the diameter of a standard bowling ball?

A) 8.5 inches

B) 8.595 inches

C) 8.75 inches

D) 9 inches

Answer at the end of this newsletter

Welcome to the Team: Shawn Beam

In case you missed it, Shawn Beam, the first free-hand wheelchair bowler to roll a certified 300 game, has officially joined Team 900 Global. His mindset, perseverance, and impact on adaptive sports are inspiring and we’re proud to have him on board.

Fun Fact: Lucky 7-10

The 7-10 split has been converted on TV only four times in PBA history - the most recent in 2021 by Anthony Neuer, nicknamed the “Ginger Assassin.”

What’s Coming Up

World Seniors Championships: October 13-23 in Reno, NV
IBF World Championships: November 24 - December 5 in Hong Kong
PBA Regional Players Invitational: December 11- 14 in Reno, NV

Quick Split Quiz Answer

B) 8.59 inches – USBC spec allows 8.50”–8.59” diameter.

From Your Global Ambassador

Hey! Daria Pajak here

Putting together this very first edition of GlobalNews has been a lot of fun - and very special for me. I wanted it to feel like we’re just catching up between frames, sharing what’s been going on

in the 900 Global world and the bowling scene. My hope is that this becomes your go-to pit stop each month to stay in the loop, feel inspired, and maybe pick up a tip, story, or smile along the way.

Catch you down the lane,

Daria Pajak

Global Ambassador

Like this format? Share the news with a friend by hitting forward!

Here because a friend hit forward?

Join our Mailing List for more!

STORM PRODUCTS INC., 165 S 800 W, BRIGHAM CITY, UT 84302, United States, 435-723-0403

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Storm Bowling Innovation Division

2025-08-01T20:04:00.000-07:00

Storm Nation made waves at Bowl Expo with a massive announcement that sets the stage for the future of innovation in bowling. In a special video from the Storm Products booth, Tyler Jensen, President of Storm Products, and Hank Boomershine, longtime industry leader and technical mastermind, revealed that Storm is launching a new Innovation Division backed by a bold $5 million investment. The goal? To redefine what’s possible—not just in bowling balls, but in the very technology and tools used by bowlers and coaches alike.

Jensen emphasized that this initiative reflects the company’s three core values for the year: Respect, Teamwork, and Innovation—with innovation taking center stage at this year’s booth. “It was innovation in motion,” he said. The new Innovation Division will be led by Boomershine, who will take on the title of Chief Technology Officer. Under his leadership, the team aims to break barriers and go beyond what the sport has ever seen before.

Boomershine reflected on his 25-year journey with Storm, noting how far R&D has come—from developing coverstocks and core shapes to embracing AI technologies. But now, with greater resources and vision, he says the team will be able to “step outside the box” like never before. Future developments won’t be limited to traditional bowling ball performance—they could touch all corners of Storm’s world, from technology to coaching tools.

Looking ahead, Storm also hinted at exciting upgrades coming to its Brigham City campus, including new dedicated spaces for product development and testing. Plans are in motion to create a high-tech Innovation Lab and a next-generation training and testing center. These environments will give Boomershine and his team expanded opportunities to explore new concepts and push the limits of design and performance.

The product testing process at Storm remains rigorous and thoughtful. As Boomershine explained, a single bowling ball can go through dozens—sometimes hundreds—of test cycles across various styles, surfaces, and tweaks to shape and materials. The effort is always strategic and intentional, ensuring every ball fills a unique slot in Storm’s performance matrix.

Beyond equipment, Storm also teased a revolutionary new technology aimed at coaching and elite player development—a project spearheaded by Boomershine that’s expected to launch sometime in the coming years. Though details are under wraps, Jensen called it “groundbreaking” and something that will change the way bowlers learn and train.

With Boomershine also continuing to lead engineering and quality assurance, Storm is doubling down on the consistency and excellence that have defined its products for decades. The creation of the Innovation Division is more than a new division—it’s a leap forward for the entire sport.

“We’re not just thinking about what’s next,” said Jensen. “We’re creating what’s never been done before.” Click or copy: https://www.facebook.com/reel/1440032123810975

New Storm Identity B/C/P (Midnight Cherry)

2025-07-01T07:58:00.000-07:00

IDENTITY B/C/P

STORM + BELMO COLLABORATION

Premier

Color: Black/Cherry/Purple

INFORMATION DATE & STREET DATE: 7/1

Roto Grip and 900 Global Introduce New Bowling Balls at Bowl Expo

2025-06-30T20:10:00.000-07:00

Gremlin™

HP3

INFORMATION DATE: 6/30

STREET DATE: 7/18

Core: Rondure™ MaxD Core

Coverstock: V-R1™ Pearl Reactive

Finish: Power Edge™

Sometimes it's just better to let the R&D Team play around with various core and cover combinations and let them see what kind of chaos and havoc they can create. Such was the case with Roto Grip's latest addition to the HP3 Line known as the GREMLIN™.

___________________________________________________________________________________

Cove™

800 Series

INFORMATION DATE: 6/30

STREET DATE: 8/15

Core: Magna™ A.I. Core

Coverstock: RB 85 Hybrid

Finish: 4000-Grit Abralon®

The Roto Grip Cove™ is the latest offering in the 800 Series. Fitting just above the Zen 25, the Cove™ features the All New RB 85 Hybrid Cover and symmetric Magna A.I. Core. The RB 85 Cover is a new dynamic creation by 900 Global's R&D team that will ensure you a proper read of the lanes. The Magna Core with its balanced dual-hemisphere design, will give you one of the most continuous and stable shapes available.

________________________________________________________________________

Ember™

800 Series

INFORMATION DATE: 6/30

STREET DATE: 8/15

Core: Magna™ A.I. Core

Coverstock: RB 82™ Pearl Reactive Coverstock

Finish: Power Edge™

The 900 Global Ember™ will complement the Cove™ perfectly. Fitting just below the Zen 25, the Ember utilizes the same All New Magna A.I. as the Cove. The difference is the cover. RB 82 is an aggressive pearl cover that was designed to give you more backend while sacrificing very little traction in the oil. The Magna A.I. Core helps keep the Ember on-line and will be sure to balance out predictability and backend performance.

Ion and Hyroad Get Additions to their Lines at Storm

2025-05-30T17:32:00.000-07:00

Ion Pro Solid™

INFORMATION DATE: 5/30

STREET DATE: 6/20

Weightblock: Element™Tour A.I. Core

Coverstock: TX-16™Solid Reactive

Finish: Power Edge™

Scent: Blueberry Donut

The Ion Pro Solid further strengthens the Premier line with its continuous asymmetric benchmark shape. Enhanced with Power Edge technology, the TX-16 solid cover delivers a more pronounced backend motion compared to the Ion Pro Hybrid. The single density Element Tour A.I. Core, featuring a low RG, moderate differential, and a relatively conservative PSA, offers the ideal blend of predictability for challenging patterns and a smoother transition to tackle wet/dry league conditions with ease.

Hy-Road 40™

INFORMATION DATE: 5/30

STREET DATE: 6/20

TEAL

Weightblock: Inverted Fe² Technology

Coverstock: A1S™ Pearl Reactive

Finish: Power Edge™

Scent: Pineapple Apple Crisp

The Hy-Road 40 represents a throwback to the Hy-Road Pearl with a twist. At the heart of things is the venerable 2-piece Inverted Fe² technology. The very same found in all Hy-Road Series releases and the most successful weight block in the history of Storm. The A1S Pearl cover features one of the fastest oil absorption times across our family of brands. This helps the Hy-Road 40 combat the thicker oils of today while still providing that famous Storm backend shape.

THE CW NETWORK AND THE PBA STRIKE A DEAL FOR MULTI-YEAR BROADCAST AGREEMENT SET TO LAUNCH IN 2026

2025-05-02T16:07:00.000-07:00

APRIL 30, 2025 PROFESSIONAL BOWLERS ASSOCIATION

The CW Continues to Grow Its Sports Portfolio by Adding Ten Live Professional Bowling Events Per Year

BURBANK, CA – The CW Network today announced it has entered into a multi-year broadcast agreement with the Professional Bowlers Association (PBA). Beginning in 2026, the CW will air ten action-packed live professional bowling events annually in dedicated, two-hour windows on consecutive Sunday afternoons. The CW’s national reach and consistent scheduling will amplify bowling’s accessibility to both casual and devoted fans.

“We are thrilled to partner with the PBA and add live bowling to our CW Sports lineup,” said Mike Perman, Senior Vice President of Sports, The CW Network. “Bowling is one of the leading participatory sports in the country, so we are eager to introduce the top players and exciting competitions its professional circuit brings to new audiences nationwide.”

Since its inception in 1958, the PBA’s title events have been a mainstay on American television, defining the legends of the game. Today’s PBA stars, including 3-time Player of the Year EJ Tackett of Indiana, 7-time Player of the Year Jason Belmonte of Australia, and major champions Kyle Troup and Anthony Simonsen, bring electric and diverse playing styles, with personalities to match. When the best bowlers in the world face off in the most prestigious events in the sport, big strikes, seemingly impossible spare conversions and high drama are guaranteed.

“We are excited to become a part of the CW’s growing commitment to sports broadcasting,” said Lev Ekster, President of Lucky Strike Entertainment. “The CW’s commitment to consistent, high-visibility broadcasts offers a game-changing platform to grow our fanbase, celebrate the immense talent and big personalities of our athletes, and bring a fresh energy to one of America’s most beloved sports.”

The PBA joins a growing roster of sports on The CW, including the NASCAR Xfinity Series, which has drawn over one million viewers per race for the first ten events of the 2025 season. The CW will also broadcast another season of ACC and Pac-12 college football this fall, as well as three more Grand Slam Track weekend events in 2025 and AVP professional beach volleyball on Saturdays this summer.

A full viewing schedule will be released at a later date.

About The CW Network

The CW is America’s fifth major broadcast network and reaches 100% of US television households. The CW delivers 15 hours of primetime entertainment programming per week in addition to nearly 400 hours of sports per year as the broadcast home to ACC football and basketball games, Pac-12 football games, WWE NXT and NASCAR Xfinity Series. The fully ad-supported CW App, with more than 100 million downloads to date, is available for free to consumers on all major platforms and is home to the latest episodes and seasons of The CW’s primetime programming and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and largest CW affiliate group. For more information about The CW, please visit www.cwtv.com.

PBA Playoffs Start Saturday

2025-05-02T14:56:00.000-07:00

Something Old and Something New and Something That Was Great From Roto Grip

2025-05-02T14:36:00.000-07:00

New Bowling Balls From Roto Grip

ULTIMATE WRECKER

HP2

INFORMATION DATE: 5/2

STREET DATE: 5/23

_________________________________________________________________

HUSTLE FANS: TIME TO CELEBRATE

2 NEW HUSTLES

Hustle™ Glow

& Hustle™ Earth

HP1

INFORMATION DATE: 5/2

STREET DATE: 5/23

New From 900 Global, The Origin EX

2025-04-25T12:11:00.000-07:00

ORIGIN EX

900 Series

INFORMATION DATE: 4/25

STREET DATE: 5/16

RST Hyperdrive and !Q Tour A.I. - New Balls from Roto Grip and Storm

2025-02-24T10:45:00.000-08:00

The Newest from Storm Bowling, The Equinox

2025-01-21T18:11:00.000-08:00

EQUINOX

PREMIER

INFORMATION RELEASE: 1/20 - 9:00 AM MST

STREET DATE: 2/7/2025

TECHNICAL TEAM NOTES

NEW COVERSTOCK! The A1S Pearl Reactive coverstock introduces Storm’s first-generation Adhesion System, engineered for exceptional performance with a rapid oil absorption rate that boosts tackiness even when polished.
NEW WEIGHTBLOCK! The Solarion A.I. Core introduces a fresh take on asymmetric core design, utilizing an innovative top-to-bottom weight distribution.
The core is constructed from three distinct cylindrical shapes, each influencing the ball’s motion. Positioned along the Z-axis, the largest cylinder lowers the RG, enhancing the ball's ability to rev quickly. Its distinct positioning causes a tumbling effect through the front of the lane and more kick off the spot. The 2nd largest cylinder on top allows for drilling manipulation, providing versatility through finger-depth adjustments. The smallest cylinder on the bottom is paired with a lighter slug adding extra torque, extending the core's height and increasing downlane rotational energy.
Fragrance: Blueberry Crumble

The Storm Level and 900Global Zen™ 25

2024-12-27T17:10:00.000-08:00

LEVEL

LAB SERIES

INFORMATION RELEASE: 12/27

STREET DATE: 1/17

This is the future of bowling. Built in a lab where possibilities are endless and innovation is the only acceptable outcome.
The first ball in the new, Lab Series.
The Level features a never seen before coverstock material; RPM (Regenerative Polymer Matrix).
Inside you'll find the NEW Equalizer A.I. Core. The Equalizer™ A.I. Core is the first of its kind combining a very tall, low-density weight block with A.I. Core Technology. The most crucial part of the design is the overall density of the weight block itself.
This new material maintains surface and absorbs oil quickly. This allows for more consistent ball reaction shot after shot. You can feel the difference in the coverstock.
Great choice when consistent, continuous, predictable ball motion is needed.
Fragrance: Grapple

ZEN 25

800 Series

INFORMATION RELEASE: 12/27

STREET DATE: 1/17

Fans of the Zen will love this upgrade. Hand crafted to allow you to open up your angles.
Experience the first Zen with A.I. Core Technology.
The Mediate Core is the largest core, volumetrically speaking that we have ever put into a bowling ball.
Updated with the RB 83™ Pearl coverstock finished with Power Edge polish.
Look for a strong reaction down lane on those medium patterns.

Brunswick's Plan to Acquire Classic Products "Amicably Terminated"

2024-12-23T16:57:00.000-08:00

December 23, 2024

Dear Brunswick Bowling Products Partners:

Brunswick Bowling Products is announcing the previously proposed planned acquisition of the assets of Classic Products Corp., including warehouses, inventory, and general business operations has been amicably terminated due to input from various business partners, a change in strategic direction, and failure to reach an agreement on key terms. Brunswick Bowling Products and Classic Products Corp. will continue operations independently following the cancellation of the acquisition.

We understand that previous announcements raised many concerns among distributors, bowling centers, pro shops, and retailers, and we want to assure you that Brunswick Bowling Products is listening, and we remain committed to the bowling business, the sport of bowling, and our loyal customers.

Kind Regards,

Corey Dykstra CEO
Brunswick Bowling Products

Brunswick Corporation to buy Classic Products Corporation

2024-12-17T13:27:00.000-08:00

In a press release December 16, 2024, Brunswick announced:

Brunswick Bowling Products is announcing the planned acquisition of the assets of Classic Products Corp. including warehouses, inventory, and general business operations and the transition to exclusive distribution of Brunswick’s Aftermarket and Consumer product lines while continuing to provide distribution for all current brands and products for the United States bowling market through Classic Bowling Products starting in May 2025.

We understand that this news could raise concerns among distributors, bowling centers, pro shops, and retailers, and we want to assure you that Brunswick Bowling Products remains committed to the bowling business and the sport of bowling. This planned acquisition provides the opportunity to improve product availability, enhance efficiency in the supply chain, and continue investing in customer support resources and the development of new products and technologies for bowling centers, pro shops, and bowlers.

Classic Products Corp. current owners Mike Eid, Shawn Spade, and Jimmy Land will remain in their present leadership roles and will maintain responsibility for the new “Classic Bowling Products” division for Brunswick Bowling Products.

Over the next 60 days, we will be developing sales, marketing, and operational plans to improve the overall efficiency of the distribution channel for bowling centers, pro shops, and retailers across the United States. This is a significant investment, and we look forward to continuing with the tradition of providing outstanding support and service for the bowling industry. Kind Regards, Corey Dykstra CEO Brunswick Bowling Products.

Kind regards,

Corey Dykstra

CEO

Brunswick Bowling Products

In a Question and Answer addendum, the first question: Why is Brunswick acquiring Classic Products? After an extensive review of the US distribution model for bowling products, it was determined that changes were needed to improve product availability and overall efficiency in the supply chain for bowling centers, pro shops, and retailers across the United States. Initial discussions were centered around a direct sales model, but it was determined that the best option was to acquire an existing distributor to provide the smoothest, fastest, and best transition for the bowling industry. These strategic discussions resulted in an investigation into acquiring Classic Products Corp., the largest bowling products distributor in the world, and once it was confirmed that long-term business strategies to protect the bowling products supply chain were aligned, an agreement was reached.

Who will lead and manage the Classic Products operations? Classic Products Corp. current owners Mike Eid, Shawn Spade, and Jimmy Land will lead the outstanding team of Classic employees to drive continuous improvement for the bowling products distribution business.

What is the plan for integrating Classic Products into Brunswick’s operations? The plan is for Classic Bowling Products to remain an independent operation as a full-line bowling products distributor supporting bowling centers, pro shops, and retailers across the United States with all the current brands and product lines.

When will distribution changes occur for Brunswick’s brands and product lines? Current Brunswick distributors may purchase Brunswick Aftermarket and Consumer product lines through April 30, 2025, and may continue to sell these products beyond this date as they liquidate inventory.

Where will the distribution warehouses be located? Classic’s four warehouse locations in Fort Wayne, IN, Largo, FL, Garland, TX, and Henderson, NV will remain with plans for a new headquarters warehouse and office in Fort Wayne. There are also plans for adding a warehouse location in the northeast region of the United States.

What is the timeline for the acquisition? Brunswick Bowling Products will take ownership of Classic Products Corp. assets, and Classic Bowling Products will continue “business as usual” operations with no disruptions to product availability, service, and support.

Will Brunswick retain employees from Classic Products Corp.? Yes, Brunswick will be retaining Classic Products’ employees and investing in additional resources to continue providing the best possible service and support to bowling centers, pro shops, and retailers across the United States.

How did this happen? The fact is that the loss of bowling centers, pro shops, and league bowlers makes the bowling products business extremely challenging in today’s market, and industry consolidation provides the opportunity for enhanced efficiency and improved customer support.

How will this impact Brunswick’s product warranties and pro shop rebate programs? This will have no impact on Brunswick’s product warranties and Rewards Plus program.