The Brave Ideas Podcast Wed, 29 Oct 2025 10:04:00 +0000 Wed, 29 Oct 2025 10:04:00 +0000 Libsyn RSSgen 1.0 http://braveideas.libsyn.com http://braveideas.libsyn.com https://static.libsyn.com/p/assets/f/e/9/8/fe98fbba6f9d4a72/Brave-Ideas-Logo.jpg The Brave Ideas Podcast no episodic no The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as perceived by the employees of Aqua and the Wunderman global network. Episode 48: Podcasting with Dan Herman and Esther McGeer Episode 48: Podcasting with Dan Herman and Esther McGeer Mon, 15 May 2017 08:46:30 +0000 Following on our very exciting Bookmark award, a Silver pixel in the category Streaming Services, Dan and Esther discuss the development of The Brave Ideas Podcast, the journey so far and lessons learned along the way. We also say a happy farewell and 'thanks for all the fish' to Dan Herman in this Episode of the Brave Ideas Podcast.

]]> Following on our very exciting Bookmark award, a Silver pixel in the category Streaming Services, Dan and Esther discuss the development of The Brave Ideas Podcast, the journey so far and lessons learned along the way. We also say a happy farewell and 'thanks for all the fish' to Dan Herman in this Episode of the Brave Ideas Podcast.

]]> 45:25 false full Following on our very exciting Bookmark award, a Silver pixel in the category Streaming Services, Dan and Esther discuss the development of The Brave Ideas Podcast, the journey so far and lessons learned along the way. We also say a happy farewell and 'thanks for all the fish' to Dan Herman in this Episode of the Brave Ideas Podcast.Following on our very exciting Bookmark award, a Silver pixel in the category Streaming Services, Dan and Esther discuss the development of The Brave Ideas Podcast, the journey so far and lessons learned along the way. We also say a happy farewell and 'thanks for all the fish' to Dan Herman in this Episode of the Brave Ideas Podcast. Episode 47: Music Marketing in the Digital World with Jake Rubinstein Episode 47: Music Marketing in the Digital World with Jake Rubinstein Wed, 05 Apr 2017 11:00:06 +0000 Our digital world has changed the 'music' landscape. Right now there is a lot more music available to audiences than ever before because of digital platforms such as streaming sites and digital audio consumption channels. This has opened up a whole new world of content sharing to even the 'smallest' of bands and musicians. It means that there are a lot more opportunities for artists to have their music heard but it also means that the online music sphere is a messy, cluttered environment and that there is a lot more noise online that you need to push through to be heard. In this episode we discuss how music and other brands can fight for attention when the greatest challenge is to get an audience's devotion.

]]> Our digital world has changed the 'music' landscape. Right now there is a lot more music available to audiences than ever before because of digital platforms such as streaming sites and digital audio consumption channels. This has opened up a whole new world of content sharing to even the 'smallest' of bands and musicians. It means that there are a lot more opportunities for artists to have their music heard but it also means that the online music sphere is a messy, cluttered environment and that there is a lot more noise online that you need to push through to be heard. In this episode we discuss how music and other brands can fight for attention when the greatest challenge is to get an audience's devotion.

]]> 26:17 false full Our digital world has changed the 'music' landscape. Right now there is a lot more music available to audiences than ever before because of digital platforms such as streaming sites and digital audio consumption channels. This has opened up a whole new world of content sharing to even the 'smallest' of bands and musicians. It means that there are a lot more opportunities for artists to have their music heard but it also means that the online music sphere is a messy, cluttered environment and that there is a lot more noise online that you need to push through to be heard. In this episode we discuss how music and other brands can fight for attention when the greatest challenge is to get an audience's devotion.Our digital world has changed the 'music' landscape. Right now there is a lot more music available to audiences than ever before because of digital platforms such as streaming sites and digital audio consumption channels. This has opened up a whole new world of content sharing to even the 'smallest' of bands and musicians. It means that there are a lot more opportunities for artists to have their music heard but it also means that the online music sphere is a messy, cluttered environment and that there is a lot more noise online that you need to push through to be heard. In this episode we discuss how music and other brands can fight for attention when the greatest challenge is to get an audience's devotion. Episode 46: Change Management with Taryn Cohn Episode 46: Change Management with Taryn Cohn Wed, 22 Mar 2017 12:19:00 +0000 Change is hard but change is constant, especially in this #agencylife. Change management is about taking an organisation from one state to another. Often the piece that is hardest in change is the 'people who are affected by it'. People are what is needed to have an organisation and get work done. How do we then manage the process with people so that our businesses' goals don't suffer as the result of change? We discuss some practical ways in which an organisation can work through the process of change in this episode of the Brave Ideas Podcast.

]]> Change is hard but change is constant, especially in this #agencylife. Change management is about taking an organisation from one state to another. Often the piece that is hardest in change is the 'people who are affected by it'. People are what is needed to have an organisation and get work done. How do we then manage the process with people so that our businesses' goals don't suffer as the result of change? We discuss some practical ways in which an organisation can work through the process of change in this episode of the Brave Ideas Podcast.

]]> 23:07 false full Change is hard but change is constant, especially in this #agencylife. Change management is about taking an organisation from one state to another. Often the piece that is hardest in change is the 'people who are affected by it'. People are what is needed to have an organisation and get work done. How do we then manage the process with people so that our businesses' goals don't suffer as the result of change? We discuss some practical ways in which an organisation can work through the process of change in this episode of the Brave Ideas Podcast.Change is hard but change is constant, especially in this #agencylife. Change management is about taking an organisation from one state to another. Often the piece that is hardest in change is the 'people who are affected by it'. People are what is needed to have an organisation and get work done. How do we then manage the process with people so that our businesses' goals don't suffer as the result of change? We discuss some practical ways in which an organisation can work through the process of change in this episode of the Brave Ideas Podcast. Episode 45: Mass Marketing with Nomsa Ntuli Episode 45: Mass Marketing with Nomsa Ntuli Wed, 08 Mar 2017 09:57:26 +0000 There are clear distinctions between the global definition of millennials and what African millennials can be defined as. In the African context there are nuances which marketers seem to be overlooking and do often miss the opportunities with, especially within this 'millennial' sector. We're so used to boxing in communities in terms of demographics, as marketers, which means we end up communicating in such a way that we miss the real values which resonate with these communities. In this episode we discuss how we can identify the human truths which drive behaviour and start to create the right messages for the emerging South African market. We take a hard look at the industry to understand if we do or don't have to essentially redesign our structures and ways of working to connect in more meaningful ways.

Visit the blog: http://aquaonline.com/braveideaspodcast

]]> There are clear distinctions between the global definition of millennials and what African millennials can be defined as. In the African context there are nuances which marketers seem to be overlooking and do often miss the opportunities with, especially within this 'millennial' sector. We're so used to boxing in communities in terms of demographics, as marketers, which means we end up communicating in such a way that we miss the real values which resonate with these communities. In this episode we discuss how we can identify the human truths which drive behaviour and start to create the right messages for the emerging South African market. We take a hard look at the industry to understand if we do or don't have to essentially redesign our structures and ways of working to connect in more meaningful ways.

Visit the blog: http://aquaonline.com/braveideaspodcast

]]> 29:43 false full There are clear distinctions between the global definition of millennials and what African millennials can be defined as. In the African context there are nuances which marketers seem to be overlooking and do often miss the opportunities with, especially within this 'millennial' sector. We're so used to boxing in communities in terms of demographics, as marketers, which means we end up communicating in such a way that we miss the real values which resonate with these communities. In this episode we discuss how we can identify the human truths which drive behaviour and start to create the right messages for the emerging South African market. We take a hard look at the industry to understand if we do or don't have to essentially redesign our structures and ways of working to connect in more meaningful ways. Visit the blog: http://aquaonline.com/braveideaspodcastThere are clear distinctions between the global definition of millennials and what African millennials can be defined as. In the African context there are nuances which marketers seem to be overlooking and do often miss the opportunities with, especially within this 'millennial' sector. We're so used to boxing in communities in terms of demographics, as marketers, which means we end up communicating in such a way that we miss the real values which resonate with these communities. In this episode we discuss how we can identify the human truths which drive behaviour and start to create the right messages for the emerging South African market. We take a hard look at the industry to understand if we do or don't have to essentially redesign our structures and ways of working to connect in more meaningful ways. Visit the blog: http://aquaonline.com/braveideaspodcast Episode 44: Predictive Gambling with Yongama Nxiweni Episode 44: Predictive Gambling with Yongama Nxiweni Wed, 22 Feb 2017 06:00:00 +0000 In this episode, Yongama Nxiweni, Conversation Analyst @ Aqua, educates us about how to leverage social listening and research to provide a critical advantage in sports gambling. 

For more information, visit http://aquaonline.com/braveideaspodcast

]]> In this episode, Yongama Nxiweni, Conversation Analyst @ Aqua, educates us about how to leverage social listening and research to provide a critical advantage in sports gambling. 

For more information, visit http://aquaonline.com/braveideaspodcast

]]> 22:47 false full In this episode, Yongama Nxiweni, Conversation Analyst @ Aqua, educates us about how to leverage social listening and research to provide a critical advantage in sports gambling.  For more information, visit http://aquaonline.com/braveideaspodcastIn this episode, Yongama Nxiweni, Conversation Analyst @ Aqua, educates us about how to leverage social listening and research to provide a critical advantage in sports gambling.  For more information, visit http://aquaonline.com/braveideaspodcast Episode 43: Originality Doesn't Exist Anymore with Georgia Walsh Episode 43: Originality Doesn't Exist Anymore with Georgia Walsh Wed, 08 Feb 2017 14:30:18 +0000 Artists and designers battle with the idea that they think that they own their ideas, but that their ideas are mostly references of other ideas so can they really own anything? Often originality of design, and the creativity of artists, is contested by other artists and corporations, delegitimising ideas and feeding people unoriginal outcomes. Is originality the key to success for creators (maybe it's not) and what does originality even look like anymore?

]]> Artists and designers battle with the idea that they think that they own their ideas, but that their ideas are mostly references of other ideas so can they really own anything? Often originality of design, and the creativity of artists, is contested by other artists and corporations, delegitimising ideas and feeding people unoriginal outcomes. Is originality the key to success for creators (maybe it's not) and what does originality even look like anymore?

]]> 22:42 false full Artists and designers battle with the idea that they think that they own their ideas, but that their ideas are mostly references of other ideas so can they really own anything? Often originality of design, and the creativity of artists, is contested by other artists and corporations, delegitimising ideas and feeding people unoriginal outcomes. Is originality the key to success for creators (maybe it's not) and what does originality even look like anymore?Artists and designers battle with the idea that they think that they own their ideas, but that their ideas are mostly references of other ideas so can they really own anything? Often originality of design, and the creativity of artists, is contested by other artists and corporations, delegitimising ideas and feeding people unoriginal outcomes. Is originality the key to success for creators (maybe it's not) and what does originality even look like anymore? Episode 42: Stop, Drop & Roll with Mike Oelschig Episode 42: Stop, Drop & Roll with Mike Oelschig Tue, 24 Jan 2017 14:11:02 +0000 In this episode, we talk to Mike Oelschig, Head of Strategy @ Cerebra about the importance of crisis communication on social media. We explore different types of crises and the potential impact that they can have on brands. We further explore what we, as agencies, can do to mitigate this type of risk for our clients. An informative episode for those looking to better understand how to navigate a crisis.

]]> In this episode, we talk to Mike Oelschig, Head of Strategy @ Cerebra about the importance of crisis communication on social media. We explore different types of crises and the potential impact that they can have on brands. We further explore what we, as agencies, can do to mitigate this type of risk for our clients. An informative episode for those looking to better understand how to navigate a crisis.

]]> 18:35 false full In this episode, we talk to Mike Oelschig, Head of Strategy @ Cerebra about the importance of crisis communication on social media. We explore different types of crises and the potential impact that they can have on brands. We further explore what we, as agencies, can do to mitigate this type of risk for our clients. An informative episode for those looking to better understand how to navigate a crisis.In this episode, we talk to Mike Oelschig, Head of Strategy @ Cerebra about the importance of crisis communication on social media. We explore different types of crises and the potential impact that they can have on brands. We further explore what we, as agencies, can do to mitigate this type of risk for our clients. An informative episode for those looking to better understand how to navigate a crisis. Wunderman Day Live 2016 - "Coming Together" Wunderman Day Live 2016 - "Coming Together" Wed, 11 Jan 2017 06:00:00 +0000 On the 1st of December 2016, We celebrated #WundermanDay 2016. To do this in our own Brave Ideas way, we invited representatives from each of the Wunderman South Africa agencies to share their brave ideas on what it means to come together as Wunderman South Africa, the global network and as a broader society. Our amazing guests were Janine Jellars from Cerebra, Thamsanqa Moyo from Applogix and Justine Nienaber from BaseTwo. A really fun experience for all involved.

]]> On the 1st of December 2016, We celebrated #WundermanDay 2016. To do this in our own Brave Ideas way, we invited representatives from each of the Wunderman South Africa agencies to share their brave ideas on what it means to come together as Wunderman South Africa, the global network and as a broader society. Our amazing guests were Janine Jellars from Cerebra, Thamsanqa Moyo from Applogix and Justine Nienaber from BaseTwo. A really fun experience for all involved.

]]> 38:59 false full On the 1st of December 2016, We celebrated #WundermanDay 2016. To do this in our own Brave Ideas way, we invited representatives from each of the Wunderman South Africa agencies to share their brave ideas on what it means to come together as Wunderman South Africa, the global network and as a broader society. Our amazing guests were Janine Jellars from Cerebra, Thamsanqa Moyo from Applogix and Justine Nienaber from BaseTwo. A really fun experience for all involved.On the 1st of December 2016, We celebrated #WundermanDay 2016. To do this in our own Brave Ideas way, we invited representatives from each of the Wunderman South Africa agencies to share their brave ideas on what it means to come together as Wunderman South Africa, the global network and as a broader society. Our amazing guests were Janine Jellars from Cerebra, Thamsanqa Moyo from Applogix and Justine Nienaber from BaseTwo. A really fun experience for all involved. Episode 41: Looking Within with Batsirai Madzonga Episode 41: Looking Within with Batsirai Madzonga Wed, 30 Nov 2016 05:00:00 +0000 Batsirai Madzonga, Associate Creative Director @ Aqua, talks to us about how it is critical for creatives to get inspiration from their local contexts, and shares with us how African Design has inspired creatives across multiple disciplines including fashion, design, art and marketing. An important conversation for all creatives.

]]> Batsirai Madzonga, Associate Creative Director @ Aqua, talks to us about how it is critical for creatives to get inspiration from their local contexts, and shares with us how African Design has inspired creatives across multiple disciplines including fashion, design, art and marketing. An important conversation for all creatives.

]]> 16:19 false full Batsirai Madzonga, Associate Creative Director @ Aqua, talks to us about how it is critical for creatives to get inspiration from their local contexts, and shares with us how African Design has inspired creatives across multiple disciplines including fashion, design, art and marketing. An important conversation for all creatives.Batsirai Madzonga, Associate Creative Director @ Aqua, talks to us about how it is critical for creatives to get inspiration from their local contexts, and shares with us how African Design has inspired creatives across multiple disciplines including fashion, design, art and marketing. An important conversation for all creatives. Episode 40: Content Royalty with Tara Marsh Episode 40: Content Royalty with Tara Marsh Wed, 16 Nov 2016 20:12:54 +0000 We talk to Tara Marsh, Global Head of Content @ Wunderman and self-professed content queen, about all things content. A deeply informative conversation with a global leader in content marketing.

For more information, visit aquaonline.com/braveideaspodcast

]]> We talk to Tara Marsh, Global Head of Content @ Wunderman and self-professed content queen, about all things content. A deeply informative conversation with a global leader in content marketing.

For more information, visit aquaonline.com/braveideaspodcast

]]> 24:51 false full We talk to Tara Marsh, Global Head of Content @ Wunderman and self-professed content queen, about all things content. A deeply informative conversation with a global leader in content marketing. For more information, visit aquaonline.com/braveideaspodcastWe talk to Tara Marsh, Global Head of Content @ Wunderman and self-professed content queen, about all things content. A deeply informative conversation with a global leader in content marketing. For more information, visit aquaonline.com/braveideaspodcast Episode 39: Politics in the Digital Age with Matt Black Episode 39: Politics in the Digital Age with Matt Black Wed, 02 Nov 2016 14:43:38 +0000 Matt Black, Content Strategist @ Aqua, comes on the show to talk about the evolution of political communication in the digital world. We look at the key examples of the US presidential election, Brexit and the political landscape in South Africa, with a view to identifying key lessons for marketers. 

For more information, visit aquaonline.com/braveideaspodcast

]]> Matt Black, Content Strategist @ Aqua, comes on the show to talk about the evolution of political communication in the digital world. We look at the key examples of the US presidential election, Brexit and the political landscape in South Africa, with a view to identifying key lessons for marketers. 

For more information, visit aquaonline.com/braveideaspodcast

]]> 31:28 false full Matt Black, Content Strategist @ Aqua, comes on the show to talk about the evolution of political communication in the digital world. We look at the key examples of the US presidential election, Brexit and the political landscape in South Africa, with a view to identifying key lessons for marketers.  For more information, visit aquaonline.com/braveideaspodcastMatt Black, Content Strategist @ Aqua, comes on the show to talk about the evolution of political communication in the digital world. We look at the key examples of the US presidential election, Brexit and the political landscape in South Africa, with a view to identifying key lessons for marketers.  For more information, visit aquaonline.com/braveideaspodcast Episode 38: Making a Mentor with Lisa Cohn Episode 38: Making a Mentor with Lisa Cohn Wed, 19 Oct 2016 04:00:00 +0000 In this very special episode of the Brave Ideas Podcast, we discuss the topic of mentorship in the workplace, in honour of our late colleague, Stan Jabour, who recently passed away. Stan was a senior communications strategist at Aqua, who was widely known for his amazing mentorship ability and strong relationships with a number of colleague. Together with Lisa Cohn, Director of the Aqua Academy, we remember Stan by matching anecdotes of his time at the office with the hard theory that sits behind the art of mentorship. We hope you enjoy this informative and personal episode.

For more information, visit our blog.

]]> In this very special episode of the Brave Ideas Podcast, we discuss the topic of mentorship in the workplace, in honour of our late colleague, Stan Jabour, who recently passed away. Stan was a senior communications strategist at Aqua, who was widely known for his amazing mentorship ability and strong relationships with a number of colleague. Together with Lisa Cohn, Director of the Aqua Academy, we remember Stan by matching anecdotes of his time at the office with the hard theory that sits behind the art of mentorship. We hope you enjoy this informative and personal episode.

For more information, visit our blog.

]]> 35:23 false full In this very special episode of the Brave Ideas Podcast, we discuss the topic of mentorship in the workplace, in honour of our late colleague, Stan Jabour, who recently passed away. Stan was a senior communications strategist at Aqua, who was widely known for his amazing mentorship ability and strong relationships with a number of colleague. Together with Lisa Cohn, Director of the Aqua Academy, we remember Stan by matching anecdotes of his time at the office with the hard theory that sits behind the art of mentorship. We hope you enjoy this informative and personal episode. For more information, visit our blog.In this very special episode of the Brave Ideas Podcast, we discuss the topic of mentorship in the workplace, in honour of our late colleague, Stan Jabour, who recently passed away. Stan was a senior communications strategist at Aqua, who was widely known for his amazing mentorship ability and strong relationships with a number of colleague. Together with Lisa Cohn, Director of the Aqua Academy, we remember Stan by matching anecdotes of his time at the office with the hard theory that sits behind the art of mentorship. We hope you enjoy this informative and personal episode. For more information, visit our blog. Episode 37: Influencer Marketing with Lisa Partington Episode 37: Influencer Marketing with Lisa Partington Wed, 05 Oct 2016 08:38:23 +0000 Lisa Partington, Social Media Brand Manager @ Aqua working at the Coca-Cola Consumer Interaction Centre South Africa, joins us on the show to talk with us about how social media influencers can be used to create marketing value for brands.

For more information, please visit aquaonline.com/braveideaspodcast

]]> Lisa Partington, Social Media Brand Manager @ Aqua working at the Coca-Cola Consumer Interaction Centre South Africa, joins us on the show to talk with us about how social media influencers can be used to create marketing value for brands.

For more information, please visit aquaonline.com/braveideaspodcast

]]> 18:46 false full Lisa Partington, Social Media Brand Manager @ Aqua working at the Coca-Cola Consumer Interaction Centre South Africa, joins us on the show to talk with us about how social media influencers can be used to create marketing value for brands. For more information, please visit aquaonline.com/braveideaspodcastLisa Partington, Social Media Brand Manager @ Aqua working at the Coca-Cola Consumer Interaction Centre South Africa, joins us on the show to talk with us about how social media influencers can be used to create marketing value for brands. For more information, please visit aquaonline.com/braveideaspodcast Episode 36: The Creative's Dilemma with Rory MacRobert Episode 36: The Creative's Dilemma with Rory MacRobert Wed, 21 Sep 2016 09:29:54 +0000 In this controversial episode, we talk to Rory MacRobert, Creative Director @ Aqua, about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist's mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced mindset in agencies, which have moved towards being far more dominated by artistic agendas. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast.

For more information, visit aquaonline.com/braveideaspodcast

]]> In this controversial episode, we talk to Rory MacRobert, Creative Director @ Aqua, about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist's mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced mindset in agencies, which have moved towards being far more dominated by artistic agendas. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast.

For more information, visit aquaonline.com/braveideaspodcast

]]> 30:07 false full In this controversial episode, we talk to Rory MacRobert, Creative Director @ Aqua, about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist's mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced mindset in agencies, which have moved towards being far more dominated by artistic agendas. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast. For more information, visit aquaonline.com/braveideaspodcastIn this controversial episode, we talk to Rory MacRobert, Creative Director @ Aqua, about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist's mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced mindset in agencies, which have moved towards being far more dominated by artistic agendas. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast. For more information, visit aquaonline.com/braveideaspodcast Episode 35: Between Two Worlds with Mpho Maseko Episode 35: Between Two Worlds with Mpho Maseko Wed, 07 Sep 2016 04:39:06 +0000 We talk to Mpho Maseko, Chief Marketing Officer at Wunderman South Africa, about how the worlds of broadcast marketing and the personalised worlds of digital and CRM are intersecting to create more meaningful opportunities for brand storytelling. We explore ways in which brand owners and agencies can come together to bridge the gap between these two worlds to evolve brands and tell authentic stories.

For more information, visit aquaonline.com/braveideaspodcast

]]> We talk to Mpho Maseko, Chief Marketing Officer at Wunderman South Africa, about how the worlds of broadcast marketing and the personalised worlds of digital and CRM are intersecting to create more meaningful opportunities for brand storytelling. We explore ways in which brand owners and agencies can come together to bridge the gap between these two worlds to evolve brands and tell authentic stories.

For more information, visit aquaonline.com/braveideaspodcast

]]> 22:37 false full We talk to Mpho Maseko, Chief Marketing Officer at Wunderman South Africa, about how the worlds of broadcast marketing and the personalised worlds of digital and CRM are intersecting to create more meaningful opportunities for brand storytelling. We explore ways in which brand owners and agencies can come together to bridge the gap between these two worlds to evolve brands and tell authentic stories. For more information, visit aquaonline.com/braveideaspodcastWe talk to Mpho Maseko, Chief Marketing Officer at Wunderman South Africa, about how the worlds of broadcast marketing and the personalised worlds of digital and CRM are intersecting to create more meaningful opportunities for brand storytelling. We explore ways in which brand owners and agencies can come together to bridge the gap between these two worlds to evolve brands and tell authentic stories. For more information, visit aquaonline.com/braveideaspodcast Episode 34: Smart Tools with Christian Mouton Episode 34: Smart Tools with Christian Mouton Wed, 24 Aug 2016 11:00:00 +0000 There are more tools available to us than ever before that enable us to do our jobs. We've come to a point where there are so many tools that it's not about the tools anymore, it's about the people using those tools. 

For more info, check out our blog: http://aquaonline.com/braveideaspodcast/ 

]]> There are more tools available to us than ever before that enable us to do our jobs. We've come to a point where there are so many tools that it's not about the tools anymore, it's about the people using those tools. 

For more info, check out our blog: http://aquaonline.com/braveideaspodcast/ 

]]> 22:36 false full There are more tools available to us than ever before that enable us to do our jobs. We've come to a point where there are so many tools that it's not about the tools anymore, it's about the people using those tools.  For more info, check out our blog: http://aquaonline.com/braveideaspodcast/ There are more tools available to us than ever before that enable us to do our jobs. We've come to a point where there are so many tools that it's not about the tools anymore, it's about the people using those tools.  For more info, check out our blog: http://aquaonline.com/braveideaspodcast/  Episode 33: Search Engine Domination with Sean Hearn Episode 33: Search Engine Domination with Sean Hearn Wed, 10 Aug 2016 06:00:10 +0000

We chat to Sean Hearn, SEO lead at Aqua, about how brands can dominate the internet through effective search engine optimisation.

For more information, visit our blog.
 
 

 

 

 

]]> We chat to Sean Hearn, SEO lead at Aqua, about how brands can dominate the internet through effective search engine optimisation.

For more information, visit our blog.    

 

 

 

]]> 18:19 false full We chat to Sean Hearn, SEO lead at Aqua, about how brands can dominate the internet through effective search engine optimisation. For more information, visit our blog.          We chat to Sean Hearn, SEO lead at Aqua, about how brands can dominate the internet through effective search engine optimisation. For more information, visit our blog.           Episode 32: Spock or Sheep with Beth Strauss Episode 32: Spock or Sheep with Beth Strauss Wed, 27 Jul 2016 04:00:00 +0000 Beth Strauss, strategist at Base Two, chats to us about the discipline of behavioural economics and how it can be applied in marketing. 

For more information, visit our blog.

]]> Beth Strauss, strategist at Base Two, chats to us about the discipline of behavioural economics and how it can be applied in marketing. 

For more information, visit our blog.

]]> 17:15 false full Beth Strauss, strategist at Base Two, chats to us about the discipline of behavioural economics and how it can be applied in marketing.  For more information, visit our blog.Beth Strauss, strategist at Base Two, chats to us about the discipline of behavioural economics and how it can be applied in marketing.  For more information, visit our blog. Episode 31: Don't Say Digital with Mike Stopforth Episode 31: Don't Say Digital with Mike Stopforth Wed, 13 Jul 2016 04:00:00 +0000 Mike Stopforth, CEO of Cerebra, stops by to tell us why he hates the word "digital". 

For more info, visit our website.

]]> Mike Stopforth, CEO of Cerebra, stops by to tell us why he hates the word "digital". 

For more info, visit our website.

]]> 25:17 false full Mike Stopforth, CEO of Cerebra, stops by to tell us why he hates the word "digital".  For more info, visit our website.Mike Stopforth, CEO of Cerebra, stops by to tell us why he hates the word "digital".  For more info, visit our website. Episode 30: Generation Z with Kirsten Wiggill Episode 30: Generation Z with Kirsten Wiggill Wed, 29 Jun 2016 04:00:00 +0000 On the 30th episode of the Brave Ideas Podcast, Kirsten Wiggill, Social Media Account Lead @ Aqua, talks to us about Generation Z.

For more info, visit our website.

]]> On the 30th episode of the Brave Ideas Podcast, Kirsten Wiggill, Social Media Account Lead @ Aqua, talks to us about Generation Z.

For more info, visit our website.

]]> 22:39 false full On the 30th episode of the Brave Ideas Podcast, Kirsten Wiggill, Social Media Account Lead @ Aqua, talks to us about Generation Z. For more info, visit our website.On the 30th episode of the Brave Ideas Podcast, Kirsten Wiggill, Social Media Account Lead @ Aqua, talks to us about Generation Z. For more info, visit our website. Episode 29: Own the Moment with Sifiso Khumalo Episode 29: Own the Moment with Sifiso Khumalo Wed, 15 Jun 2016 04:00:00 +0000 In this episode, we talk to Sifiso Khumalo, digital campaign manager @ Aqua, about the opportunities posed by the second screen, and how brands can take advantage to own moments of curiosity.

Find out more on the Brave Ideas blog.

]]> In this episode, we talk to Sifiso Khumalo, digital campaign manager @ Aqua, about the opportunities posed by the second screen, and how brands can take advantage to own moments of curiosity.

Find out more on the Brave Ideas blog.

]]> 17:41 false full In this episode, we talk to Sifiso Khumalo, digital campaign manager @ Aqua, about the opportunities posed by the second screen, and how brands can take advantage to own moments of curiosity. Find out more on the Brave Ideas blog.In this episode, we talk to Sifiso Khumalo, digital campaign manager @ Aqua, about the opportunities posed by the second screen, and how brands can take advantage to own moments of curiosity. Find out more on the Brave Ideas blog. Episode 28: Experience Design with Sofia Adarve Episode 28: Experience Design with Sofia Adarve Wed, 01 Jun 2016 08:45:21 +0000 We talk to Sofia Adarve, Usability Analyst @ Aqua, about why designing for experience is critical in today's digital world.

For more information, visit aquaonline.com/braveideaspodcast

]]> We talk to Sofia Adarve, Usability Analyst @ Aqua, about why designing for experience is critical in today's digital world.

For more information, visit aquaonline.com/braveideaspodcast

]]> 15:06 false full We talk to Sofia Adarve, Usability Analyst @ Aqua, about why designing for experience is critical in today's digital world. For more information, visit aquaonline.com/braveideaspodcastWe talk to Sofia Adarve, Usability Analyst @ Aqua, about why designing for experience is critical in today's digital world. For more information, visit aquaonline.com/braveideaspodcast Episode 27: Brands, Empathy & Data with Nelson Freitas Episode 27: Brands, Empathy & Data with Nelson Freitas Wed, 18 May 2016 04:00:00 +0000 We talk to Nelson Freitas, Chief Strategy Officer at Wunderman New York, about the intersection of brands, empathy and data.

For more information, visit aquaonline.com/braveideaspodcast

]]> We talk to Nelson Freitas, Chief Strategy Officer at Wunderman New York, about the intersection of brands, empathy and data.

For more information, visit aquaonline.com/braveideaspodcast

]]> 16:53 false full We talk to Nelson Freitas, Chief Strategy Officer at Wunderman New York, about the intersection of brands, empathy and data. For more information, visit aquaonline.com/braveideaspodcastWe talk to Nelson Freitas, Chief Strategy Officer at Wunderman New York, about the intersection of brands, empathy and data. For more information, visit aquaonline.com/braveideaspodcast Episode 26: Leaders Are People Too with Debbi Scholtz Episode 26: Leaders Are People Too with Debbi Scholtz Wed, 04 May 2016 08:12:23 +0000 Debbi Scholtz, Executive PA to the Chairman of the Aqua Group and executive head of client service, shares with us the inside track in how staff can learn to build relationships with the leaders in our organisation.

For more information, visit http://aquaonline.com/braveideaspodcast

]]> Debbi Scholtz, Executive PA to the Chairman of the Aqua Group and executive head of client service, shares with us the inside track in how staff can learn to build relationships with the leaders in our organisation.

For more information, visit http://aquaonline.com/braveideaspodcast

]]> 15:00 false full Debbi Scholtz, Executive PA to the Chairman of the Aqua Group and executive head of client service, shares with us the inside track in how staff can learn to build relationships with the leaders in our organisation. For more information, visit http://aquaonline.com/braveideaspodcastDebbi Scholtz, Executive PA to the Chairman of the Aqua Group and executive head of client service, shares with us the inside track in how staff can learn to build relationships with the leaders in our organisation. For more information, visit http://aquaonline.com/braveideaspodcast Episode 25: A Smart Approach to Big Data with Clinton Deavall Episode 25: A Smart Approach to Big Data with Clinton Deavall Wed, 13 Apr 2016 04:00:00 +0000 Clinton Deavall talks to us about the explosion of data and how brands can be SMART in how they organise, understand and act on the insights that big data can provide.

For more information, visit http://aquaonline.com/braveideaspodcast

 

]]> Clinton Deavall talks to us about the explosion of data and how brands can be SMART in how they organise, understand and act on the insights that big data can provide. For more information, visit http://aquaonline.com/braveideaspodcast

 

]]> 23:00 false full Clinton Deavall talks to us about the explosion of data and how brands can be SMART in how they organise, understand and act on the insights that big data can provide. For more information, visit http://aquaonline.com/braveideaspodcast  Clinton Deavall talks to us about the explosion of data and how brands can be SMART in how they organise, understand and act on the insights that big data can provide. For more information, visit http://aquaonline.com/braveideaspodcast   Episode 24: Content and Commerce with Richard Dunn Episode 24: Content and Commerce with Richard Dunn Wed, 30 Mar 2016 13:35:18 +0000 In this episode, Richard Dunn, Chief Strategy Officer at Wunderman Europe Middle East & Africa (EMEA), gives us an education on the intersection between content and commerce. 

 

For more information, visit http://aquaonline.com/braveideaspodcast

Follow us on Twitter

]]> In this episode, Richard Dunn, Chief Strategy Officer at Wunderman Europe Middle East & Africa (EMEA), gives us an education on the intersection between content and commerce. 

 

For more information, visit http://aquaonline.com/braveideaspodcast

Follow us on Twitter

]]> 23:56 false full In this episode, Richard Dunn, Chief Strategy Officer at Wunderman Europe Middle East & Africa (EMEA), gives us an education on the intersection between content and commerce.    For more information, visit http://aquaonline.com/braveideaspodcast Follow us on TwitterIn this episode, Richard Dunn, Chief Strategy Officer at Wunderman Europe Middle East & Africa (EMEA), gives us an education on the intersection between content and commerce.    For more information, visit http://aquaonline.com/braveideaspodcast Follow us on Twitter Episode 23: Africa Now with Kofo Asuni Episode 23: Africa Now with Kofo Asuni Wed, 16 Mar 2016 14:52:09 +0000 We talk to Kofo Asuni, Business Lead @ Aqua Nigeria, about the differences between perceptions of the digital marketing opportunity on the African continent and the actual realities on the ground.  

For more info, visit http://aquaonline.com/braveideaspodcast

 

]]> We talk to Kofo Asuni, Business Lead @ Aqua Nigeria, about the differences between perceptions of the digital marketing opportunity on the African continent and the actual realities on the ground.  

For more info, visit http://aquaonline.com/braveideaspodcast

 

]]> 19:16 false full We talk to Kofo Asuni, Business Lead @ Aqua Nigeria, about the differences between perceptions of the digital marketing opportunity on the African continent and the actual realities on the ground.   For more info, visit http://aquaonline.com/braveideaspodcast  We talk to Kofo Asuni, Business Lead @ Aqua Nigeria, about the differences between perceptions of the digital marketing opportunity on the African continent and the actual realities on the ground.   For more info, visit http://aquaonline.com/braveideaspodcast   Episode 22: Adapt to Deliver with Marc Ashwell Episode 22: Adapt to Deliver with Marc Ashwell Wed, 02 Mar 2016 05:25:58 +0000 Agencies adapt constantly, and those further away from the consumer will have to adapt to deliver.

This podcast with Marc Ashwell, Head of Strategy @ Aqua, explores why agencies need to evolve and what needs to happen to ensure it is done successfully.

For more information, visit the Brave Ideas Blog.

 

 

]]> Agencies adapt constantly, and those further away from the consumer will have to adapt to deliver.

This podcast with Marc Ashwell, Head of Strategy @ Aqua, explores why agencies need to evolve and what needs to happen to ensure it is done successfully.

For more information, visit the Brave Ideas Blog.

 

 

]]> 22:32 false full Agencies adapt constantly, and those further away from the consumer will have to adapt to deliver. This podcast with Marc Ashwell, Head of Strategy @ Aqua, explores why agencies need to evolve and what needs to happen to ensure it is done successfully. For more information, visit the Brave Ideas Blog.    Agencies adapt constantly, and those further away from the consumer will have to adapt to deliver. This podcast with Marc Ashwell, Head of Strategy @ Aqua, explores why agencies need to evolve and what needs to happen to ensure it is done successfully. For more information, visit the Brave Ideas Blog.     Episode 21: The Power of Hashtags with Sisana Nxumalo Episode 21: The Power of Hashtags with Sisana Nxumalo Wed, 17 Feb 2016 06:45:35 +0000 We have an #awesome conversation with Sisana Nxumalo, Social Community Manager @ Aqua, about the Power of #Hashtags. We talk about the origin of hashtags, where they come from and how they create trends. We explore why hashtags have so much power and if their use in political and social movements to generate real change. We debate whether hashtags drive real change and real action, or if it’s just a manifestation of slacktivism. We also shed light on some best practices in terms of how brands can best maximise their use of hashtags. A really topical and exciting discussion.

For more information, visit our new website.

]]> We have an #awesome conversation with Sisana Nxumalo, Social Community Manager @ Aqua, about the Power of #Hashtags. We talk about the origin of hashtags, where they come from and how they create trends. We explore why hashtags have so much power and if their use in political and social movements to generate real change. We debate whether hashtags drive real change and real action, or if it’s just a manifestation of slacktivism. We also shed light on some best practices in terms of how brands can best maximise their use of hashtags. A really topical and exciting discussion.

For more information, visit our new website.

]]> 17:02 false full We have an #awesome conversation with Sisana Nxumalo, Social Community Manager @ Aqua, about the Power of #Hashtags. We talk about the origin of hashtags, where they come from and how they create trends. We explore why hashtags have so much power and if their use in political and social movements to generate real change. We debate whether hashtags drive real change and real action, or if it’s just a manifestation of slacktivism. We also shed light on some best practices in terms of how brands can best maximise their use of hashtags. A really topical and exciting discussion. For more information, visit our new website.We have an #awesome conversation with Sisana Nxumalo, Social Community Manager @ Aqua, about the Power of #Hashtags. We talk about the origin of hashtags, where they come from and how they create trends. We explore why hashtags have so much power and if their use in political and social movements to generate real change. We debate whether hashtags drive real change and real action, or if it’s just a manifestation of slacktivism. We also shed light on some best practices in terms of how brands can best maximise their use of hashtags. A really topical and exciting discussion. For more information, visit our new website. Wunderman Day Live (Full Show) Wunderman Day Live (Full Show) Tue, 26 Jan 2016 06:11:30 +0000 At the end of last year, Aqua had the great honour of representing the continent in the first-ever Wunderman Day.

More than 60 Wunderman companies took a few hours out of their hectic agency schedules to find out more about what it means to be part of a creative, global network.

Throughout the day we virtually collaborated and connected with our fellow agencies, and shared how we do in Mzansi. We also interviewed a few of our very own Aquanauts.

The day was such a smashing success that we created a five-part Wunderman Day special.

Visit http://aquaonline.com/braveideaspodcast for more episodes, more content and more information!


Hosts: Dan Herman & Esther McGeer
Guest: Emilia Brooks, Ciaran Burnand, Celso Borges, Amy Ford & Diane Graham
Music & Production: Matthew Klawansky
Social Media: Sisana Nxumalo
Art direction: Johann Botha and Eras Gous
Video Editing: Lewis Lehmann and Mia Groenewald
Live show producer: Lisa Cohn
Videography: Dirk Chalmers

]]> At the end of last year, Aqua had the great honour of representing the continent in the first-ever Wunderman Day.

More than 60 Wunderman companies took a few hours out of their hectic agency schedules to find out more about what it means to be part of a creative, global network.

Throughout the day we virtually collaborated and connected with our fellow agencies, and shared how we do in Mzansi. We also interviewed a few of our very own Aquanauts.

The day was such a smashing success that we created a five-part Wunderman Day special.

Visit http://aquaonline.com/braveideaspodcast for more episodes, more content and more information!

Hosts: Dan Herman & Esther McGeerGuest: Emilia Brooks, Ciaran Burnand, Celso Borges, Amy Ford & Diane GrahamMusic & Production: Matthew KlawanskySocial Media: Sisana NxumaloArt direction: Johann Botha and Eras GousVideo Editing: Lewis Lehmann and Mia GroenewaldLive show producer: Lisa CohnVideography: Dirk Chalmers

]]> 01:06:33 false full At the end of last year, Aqua had the great honour of representing the continent in the first-ever Wunderman Day. More than 60 Wunderman companies took a few hours out of their hectic agency schedules to find out more about what it means to be part of a creative, global network. Throughout the day we virtually collaborated and connected with our fellow agencies, and shared how we do in Mzansi. We also interviewed a few of our very own Aquanauts. The day was such a smashing success that we created a five-part Wunderman Day special. Visit http://aquaonline.com/braveideaspodcast for more episodes, more content and more information! Hosts: Dan Herman & Esther McGeer Guest: Emilia Brooks, Ciaran Burnand, Celso Borges, Amy Ford & Diane Graham Music & Production: Matthew Klawansky Social Media: Sisana Nxumalo Art direction: Johann Botha and Eras Gous Video Editing: Lewis Lehmann and Mia Groenewald Live show producer: Lisa Cohn Videography: Dirk ChalmersAt the end of last year, Aqua had the great honour of representing the continent in the first-ever Wunderman Day. More than 60 Wunderman companies took a few hours out of their hectic agency schedules to find out more about what it means to be part of a creative, global network. Throughout the day we virtually collaborated and connected with our fellow agencies, and shared how we do in Mzansi. We also interviewed a few of our very own Aquanauts. The day was such a smashing success that we created a five-part Wunderman Day special. Visit http://aquaonline.com/braveideaspodcast for more episodes, more content and more information! Hosts: Dan Herman & Esther McGeer Guest: Emilia Brooks, Ciaran Burnand, Celso Borges, Amy Ford & Diane Graham Music & Production: Matthew Klawansky Social Media: Sisana Nxumalo Art direction: Johann Botha and Eras Gous Video Editing: Lewis Lehmann and Mia Groenewald Live show producer: Lisa Cohn Videography: Dirk Chalmers Episode 20: Unlocking Future Potential with Polly Barnes Episode 20: Unlocking Future Potential with Polly Barnes Wed, 13 Jan 2016 05:00:00 +0000 This week's show is all about making the most of agency talent as we speak to Polly Barnes, Head of Talent @ Wunderman EMEA. We discuss the challenges in retaining and attracting talent, as well as identifying Wunderman's approach which is about identifying and making the most of future potential. We discuss a range of issues: skills vs experience, upskilling and development, as well as a look at Wunderman EMEA's global centres of excellence. A powerful and stimulating discussion with a true expert.

Get in touch with Polly
e-mail: Polly.Barnes@wunderman.com

Tool of the week: Doodle

Get in touch with Brave Ideas by e-mailing us or visit our new Blog to experience all of our content

Hosts: Dan Herman & Esther McGeer
Guest: Polly Barnes
Music & Production: Matthew Klawansky
Social Media: Lisa Partington
Art Direction: Johann Botha

]]> This week's show is all about making the most of agency talent as we speak to Polly Barnes, Head of Talent @ Wunderman EMEA. We discuss the challenges in retaining and attracting talent, as well as identifying Wunderman's approach which is about identifying and making the most of future potential. We discuss a range of issues: skills vs experience, upskilling and development, as well as a look at Wunderman EMEA's global centres of excellence. A powerful and stimulating discussion with a true expert.

Get in touch with Polly e-mail: Polly.Barnes@wunderman.com

Tool of the week: Doodle

Get in touch with Brave Ideas by e-mailing us or visit our new Blog to experience all of our content

Hosts: Dan Herman & Esther McGeerGuest: Polly BarnesMusic & Production: Matthew KlawanskySocial Media: Lisa PartingtonArt Direction: Johann Botha

]]> 19:03 false full This week's show is all about making the most of agency talent as we speak to Polly Barnes, Head of Talent @ Wunderman EMEA. We discuss the challenges in retaining and attracting talent, as well as identifying Wunderman's approach which is about identifying and making the most of future potential. We discuss a range of issues: skills vs experience, upskilling and development, as well as a look at Wunderman EMEA's global centres of excellence. A powerful and stimulating discussion with a true expert. Get in touch with Polly e-mail: Polly.Barnes@wunderman.com Tool of the week: Doodle Get in touch with Brave Ideas by e-mailing us or visit our new Blog to experience all of our content Hosts: Dan Herman & Esther McGeer Guest: Polly Barnes Music & Production: Matthew Klawansky Social Media: Lisa Partington Art Direction: Johann BothaThis week's show is all about making the most of agency talent as we speak to Polly Barnes, Head of Talent @ Wunderman EMEA. We discuss the challenges in retaining and attracting talent, as well as identifying Wunderman's approach which is about identifying and making the most of future potential. We discuss a range of issues: skills vs experience, upskilling and development, as well as a look at Wunderman EMEA's global centres of excellence. A powerful and stimulating discussion with a true expert. Get in touch with Polly e-mail: Polly.Barnes@wunderman.com Tool of the week: Doodle Get in touch with Brave Ideas by e-mailing us or visit our new Blog to experience all of our content Hosts: Dan Herman & Esther McGeer Guest: Polly Barnes Music & Production: Matthew Klawansky Social Media: Lisa Partington Art Direction: Johann Botha Episode 19: Vine Culture with Shaun Carvalho Malekane Episode 19: Vine Culture with Shaun Carvalho Malekane Fri, 04 Dec 2015 06:00:00 +0000 We speak to Shaun Carvalho Malekane about the popularity of Vine, a short form video-sharing social network. We discuss the functionality of Vine, the type of audience that lives on the platform and the way that users are engaging with this medium. The conversation then explores Vine as a niche community of artistic content creators, and suggests how brands can best interact with this new environment in an authentic way to build real affinity with users.  We also explore some best practice for creating Vine content. A fun discussion about short-form content creation!

Innovation: The End of Blogging

Hosted By: Dan Herman & Esther Mcgeer
Special Guest: Shaun Carvalho Malekane
Music and Producer: Matthew Klawansky
Art Direction: Johann Botha
Social Media: Aqua Social Team

]]> We speak to Shaun Carvalho Malekane about the popularity of Vine, a short form video-sharing social network. We discuss the functionality of Vine, the type of audience that lives on the platform and the way that users are engaging with this medium. The conversation then explores Vine as a niche community of artistic content creators, and suggests how brands can best interact with this new environment in an authentic way to build real affinity with users.  We also explore some best practice for creating Vine content. A fun discussion about short-form content creation!

Innovation: The End of Blogging

Hosted By: Dan Herman & Esther McgeerSpecial Guest: Shaun Carvalho MalekaneMusic and Producer: Matthew KlawanskyArt Direction: Johann BothaSocial Media: Aqua Social Team

]]> 17:08 false full We speak to Shaun Carvalho Malekane about the popularity of Vine, a short form video-sharing social network. We discuss the functionality of Vine, the type of audience that lives on the platform and the way that users are engaging with this medium. The conversation then explores Vine as a niche community of artistic content creators, and suggests how brands can best interact with this new environment in an authentic way to build real affinity with users.  We also explore some best practice for creating Vine content. A fun discussion about short-form content creation! Innovation: The End of Blogging Hosted By: Dan Herman & Esther Mcgeer Special Guest: Shaun Carvalho Malekane Music and Producer: Matthew Klawansky Art Direction: Johann Botha Social Media: Aqua Social TeamWe speak to Shaun Carvalho Malekane about the popularity of Vine, a short form video-sharing social network. We discuss the functionality of Vine, the type of audience that lives on the platform and the way that users are engaging with this medium. The conversation then explores Vine as a niche community of artistic content creators, and suggests how brands can best interact with this new environment in an authentic way to build real affinity with users.  We also explore some best practice for creating Vine content. A fun discussion about short-form content creation! Innovation: The End of Blogging Hosted By: Dan Herman & Esther Mcgeer Special Guest: Shaun Carvalho Malekane Music and Producer: Matthew Klawansky Art Direction: Johann Botha Social Media: Aqua Social Team Episode 18: The Tao of Testing with Sumaya Hersig Episode 18: The Tao of Testing with Sumaya Hersig Fri, 20 Nov 2015 06:34:01 +0000 In this week's episode, We talk to Sumaya Hersig, technical quality assurer at Aqua, about software testing. We learn about the process of testing for bugs in software, as well as the internal and external challenges that make the testing a complex discipline for an advertising agency. We learn about the key qualities at a quality assurer needs in order to ensure a high quality product at all times. Further to this, we discuss the fragility of software and why testing is integral to ensure the delivery of robust software that works. An interesting episode that gives a platform to an unsung hero in our business.

Trending Innovation: New Job Titles

Hosted By: Dan Herman & Esther Mcgeer
Special Guest: Sumaya Hersig
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous
Social Media: Aqua Social Team

]]> In this week's episode, We talk to Sumaya Hersig, technical quality assurer at Aqua, about software testing. We learn about the process of testing for bugs in software, as well as the internal and external challenges that make the testing a complex discipline for an advertising agency. We learn about the key qualities at a quality assurer needs in order to ensure a high quality product at all times. Further to this, we discuss the fragility of software and why testing is integral to ensure the delivery of robust software that works. An interesting episode that gives a platform to an unsung hero in our business.

Trending Innovation: New Job Titles

Hosted By: Dan Herman & Esther McgeerSpecial Guest: Sumaya HersigMusic and Producer: Matthew KlawanskyArt Direction: Eras GousSocial Media: Aqua Social Team

]]> 18:46 false full In this week's episode, We talk to Sumaya Hersig, technical quality assurer at Aqua, about software testing. We learn about the process of testing for bugs in software, as well as the internal and external challenges that make the testing a complex discipline for an advertising agency. We learn about the key qualities at a quality assurer needs in order to ensure a high quality product at all times. Further to this, we discuss the fragility of software and why testing is integral to ensure the delivery of robust software that works. An interesting episode that gives a platform to an unsung hero in our business. Trending Innovation: New Job Titles Hosted By: Dan Herman & Esther Mcgeer Special Guest: Sumaya Hersig Music and Producer: Matthew Klawansky Art Direction: Eras Gous Social Media: Aqua Social TeamIn this week's episode, We talk to Sumaya Hersig, technical quality assurer at Aqua, about software testing. We learn about the process of testing for bugs in software, as well as the internal and external challenges that make the testing a complex discipline for an advertising agency. We learn about the key qualities at a quality assurer needs in order to ensure a high quality product at all times. Further to this, we discuss the fragility of software and why testing is integral to ensure the delivery of robust software that works. An interesting episode that gives a platform to an unsung hero in our business. Trending Innovation: New Job Titles Hosted By: Dan Herman & Esther Mcgeer Special Guest: Sumaya Hersig Music and Producer: Matthew Klawansky Art Direction: Eras Gous Social Media: Aqua Social Team Episode 17: Programmatic Advertising with Nicola van der Meulen Episode 17: Programmatic Advertising with Nicola van der Meulen Fri, 06 Nov 2015 07:14:49 +0000 We get into a great discussion with Nicola van der Meulen, Head of Media @ Aqua, about Programmatic Advertising, which is a new form of media buying that automates placements through artificial intelligence as opposed to relying on people to do the same job. We discuss the role that people can play in light of this changing technology. The conversation then segues into a discussion about new technologies and how we can inspire clients to be brave in terms of experimenting with this technology. A stimulating discussion with real outcomes.

Trending innovation: Instagram Ads

Hosted By: Dan Herman & Esther Mcgeer
Special Guest: Nicola van der Meulen
Music and Producer: Matthew Klawansky
Art Direction: Lance Hulley
Social Media: Aqua Social Team

 

]]> We get into a great discussion with Nicola van der Meulen, Head of Media @ Aqua, about Programmatic Advertising, which is a new form of media buying that automates placements through artificial intelligence as opposed to relying on people to do the same job. We discuss the role that people can play in light of this changing technology. The conversation then segues into a discussion about new technologies and how we can inspire clients to be brave in terms of experimenting with this technology. A stimulating discussion with real outcomes.Trending innovation: Instagram Ads

Hosted By: Dan Herman & Esther McgeerSpecial Guest: Nicola van der MeulenMusic and Producer: Matthew KlawanskyArt Direction: Lance HulleySocial Media: Aqua Social Team

 

]]> 15:58 false full We get into a great discussion with Nicola van der Meulen, Head of Media @ Aqua, about Programmatic Advertising, which is a new form of media buying that automates placements through artificial intelligence as opposed to relying on people to do the same job. We discuss the role that people can play in light of this changing technology. The conversation then segues into a discussion about new technologies and how we can inspire clients to be brave in terms of experimenting with this technology. A stimulating discussion with real outcomes. Trending innovation: Instagram Ads Hosted By: Dan Herman & Esther Mcgeer Special Guest: Nicola van der Meulen Music and Producer: Matthew Klawansky Art Direction: Lance Hulley Social Media: Aqua Social Team  We get into a great discussion with Nicola van der Meulen, Head of Media @ Aqua, about Programmatic Advertising, which is a new form of media buying that automates placements through artificial intelligence as opposed to relying on people to do the same job. We discuss the role that people can play in light of this changing technology. The conversation then segues into a discussion about new technologies and how we can inspire clients to be brave in terms of experimenting with this technology. A stimulating discussion with real outcomes. Trending innovation: Instagram Ads Hosted By: Dan Herman & Esther Mcgeer Special Guest: Nicola van der Meulen Music and Producer: Matthew Klawansky Art Direction: Lance Hulley Social Media: Aqua Social Team   Episode 16: Interactive Storytelling with Adrian Holmes Episode 16: Interactive Storytelling with Adrian Holmes Fri, 23 Oct 2015 05:00:00 +0000 Adrian Holmes, front end web developer @ Aqua, chats to us about digital storytelling. We explore 3 exciting case studies of how technology is being utilised to tell immersive stories, and explore ways in which they can apply. The conversation then moves towards why agencies find it difficult to create and distribute these stories, and identify ways in which we can move towards creating more dynamic digital experiences.

Case Studies:

Porsche Evolution
Zombie Run

Trending Innovation: Google Image Recognition

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Esther Mcgeer, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Esther Mcgeer
Special Guest: Adrian Holmes
Music and Producer: Matthew Klawansky
Art Direction: Rory MacRobert and Leanne Ullman
Social Media: Aqua Social Team

]]> Adrian Holmes, front end web developer @ Aqua, chats to us about digital storytelling. We explore 3 exciting case studies of how technology is being utilised to tell immersive stories, and explore ways in which they can apply. The conversation then moves towards why agencies find it difficult to create and distribute these stories, and identify ways in which we can move towards creating more dynamic digital experiences.

Case Studies:

Porsche EvolutionZombie Run

Trending Innovation: Google Image Recognition

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Esther Mcgeer, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Esther McgeerSpecial Guest: Adrian HolmesMusic and Producer: Matthew KlawanskyArt Direction: Rory MacRobert and Leanne UllmanSocial Media: Aqua Social Team

]]> 14:16 false full Adrian Holmes, front end web developer @ Aqua, chats to us about digital storytelling. We explore 3 exciting case studies of how technology is being utilised to tell immersive stories, and explore ways in which they can apply. The conversation then moves towards why agencies find it difficult to create and distribute these stories, and identify ways in which we can move towards creating more dynamic digital experiences. Case Studies: Porsche Evolution Zombie Run Trending Innovation: Google Image Recognition The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Esther Mcgeer, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Esther Mcgeer Special Guest: Adrian Holmes Music and Producer: Matthew Klawansky Art Direction: Rory MacRobert and Leanne Ullman Social Media: Aqua Social TeamAdrian Holmes, front end web developer @ Aqua, chats to us about digital storytelling. We explore 3 exciting case studies of how technology is being utilised to tell immersive stories, and explore ways in which they can apply. The conversation then moves towards why agencies find it difficult to create and distribute these stories, and identify ways in which we can move towards creating more dynamic digital experiences. Case Studies: Porsche Evolution Zombie Run Trending Innovation: Google Image Recognition The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Esther Mcgeer, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Esther Mcgeer Special Guest: Adrian Holmes Music and Producer: Matthew Klawansky Art Direction: Rory MacRobert and Leanne Ullman Social Media: Aqua Social Team Episode 15: Women in Technology (and the lack thereof) with Elena Protulis Episode 15: Women in Technology (and the lack thereof) with Elena Protulis Fri, 09 Oct 2015 05:00:00 +0000 In this episode, we talk to Elena Protulis, Head of Social @ Aqua, about women leaders in the tech industry, and some of the challenges they face in managing successful careers. We discuss international role models such as Marissa Meyer and Sheryl Sandberg. We also unpack why there are so few female role models in the South African tech industry, and how we can work towards changing this dynamic. 

Tool of the week: NodeXL

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Esther Mcgeer, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Esther Mcgeer
Special Guest: Elena Protulis
Music and Producer: Matthew Klawansky
Art Direction: Hannah Hughes
Social Media: Danae Horsler / Sisana Nxumalo

]]> In this episode, we talk to Elena Protulis, Head of Social @ Aqua, about women leaders in the tech industry, and some of the challenges they face in managing successful careers. We discuss international role models such as Marissa Meyer and Sheryl Sandberg. We also unpack why there are so few female role models in the South African tech industry, and how we can work towards changing this dynamic. 

Tool of the week: NodeXL

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Esther Mcgeer, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Esther McgeerSpecial Guest: Elena ProtulisMusic and Producer: Matthew KlawanskyArt Direction: Hannah HughesSocial Media: Danae Horsler / Sisana Nxumalo

]]> 11:56 false full In this episode, we talk to Elena Protulis, Head of Social @ Aqua, about women leaders in the tech industry, and some of the challenges they face in managing successful careers. We discuss international role models such as Marissa Meyer and Sheryl Sandberg. We also unpack why there are so few female role models in the South African tech industry, and how we can work towards changing this dynamic.  Tool of the week: NodeXL The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Esther Mcgeer, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Esther Mcgeer Special Guest: Elena Protulis Music and Producer: Matthew Klawansky Art Direction: Hannah Hughes Social Media: Danae Horsler / Sisana NxumaloIn this episode, we talk to Elena Protulis, Head of Social @ Aqua, about women leaders in the tech industry, and some of the challenges they face in managing successful careers. We discuss international role models such as Marissa Meyer and Sheryl Sandberg. We also unpack why there are so few female role models in the South African tech industry, and how we can work towards changing this dynamic.  Tool of the week: NodeXL The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Esther Mcgeer, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Esther Mcgeer Special Guest: Elena Protulis Music and Producer: Matthew Klawansky Art Direction: Hannah Hughes Social Media: Danae Horsler / Sisana Nxumalo Episode 14: User Heroism with Vanessa Reid Episode 14: User Heroism with Vanessa Reid Fri, 25 Sep 2015 05:00:00 +0000 In this episode, we chat to Vanessa Reid, Senior User Experience Analyst @ Aqua, about the importance of user centricity. We discuss how brands are responding to a more demanding user through experiences that position them as the hero in both the online and offline space. We also explore Aqua's approach towards this sort of engagement. 

Tool of the week: Lithium

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead Dennis
Special Guest: Vanessa Reid
Music and Producer: Matthew Klawansky
Art Direction: Rory MacRobert and Hannah Hughes
Social Media: JP Sing

]]> In this episode, we chat to Vanessa Reid, Senior User Experience Analyst @ Aqua, about the importance of user centricity. We discuss how brands are responding to a more demanding user through experiences that position them as the hero in both the online and offline space. We also explore Aqua's approach towards this sort of engagement. 

Tool of the week: Lithium

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead DennisSpecial Guest: Vanessa ReidMusic and Producer: Matthew KlawanskyArt Direction: Rory MacRobert and Hannah HughesSocial Media: JP Sing

]]> 10:59 false full In this episode, we chat to Vanessa Reid, Senior User Experience Analyst @ Aqua, about the importance of user centricity. We discuss how brands are responding to a more demanding user through experiences that position them as the hero in both the online and offline space. We also explore Aqua's approach towards this sort of engagement.  Tool of the week: Lithium The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Vanessa Reid Music and Producer: Matthew Klawansky Art Direction: Rory MacRobert and Hannah Hughes Social Media: JP SingIn this episode, we chat to Vanessa Reid, Senior User Experience Analyst @ Aqua, about the importance of user centricity. We discuss how brands are responding to a more demanding user through experiences that position them as the hero in both the online and offline space. We also explore Aqua's approach towards this sort of engagement.  Tool of the week: Lithium The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Vanessa Reid Music and Producer: Matthew Klawansky Art Direction: Rory MacRobert and Hannah Hughes Social Media: JP Sing Episode 13: Cheap Tricks with Alex Wright Episode 13: Cheap Tricks with Alex Wright Fri, 11 Sep 2015 05:00:00 +0000 In this week’s episode, we chat to Alex Wright, Social and Analytics Lead @ BaseTwo about the marketing world of gimmicks, which he believes is at a breaking point owing to the rise of digital. His fundamental argument that brand’s should be spending less time investing in fancy advertising campaigns and spend more time defining new innovations and services that add fundamental value to consumers. We discuss the theory of frugal innovation, and how applying of very simple learnings about audiences can drive marketing success. We unpack how marketing is shifting from a gimmick orientation towards a more service orientation, utilising the examples of MTN and Uber. A stimulating and cerebral episode. 

Tool of the week: CrowdMics

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead Dennis
Special Guest: Alex Wright
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous
Social Media: JP Sing

]]> In this week’s episode, we chat to Alex Wright, Social and Analytics Lead @ BaseTwo about the marketing world of gimmicks, which he believes is at a breaking point owing to the rise of digital. His fundamental argument that brand’s should be spending less time investing in fancy advertising campaigns and spend more time defining new innovations and services that add fundamental value to consumers. We discuss the theory of frugal innovation, and how applying of very simple learnings about audiences can drive marketing success. We unpack how marketing is shifting from a gimmick orientation towards a more service orientation, utilising the examples of MTN and Uber. A stimulating and cerebral episode. 

Tool of the week: CrowdMics

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead DennisSpecial Guest: Alex WrightMusic and Producer: Matthew KlawanskyArt Direction: Eras GousSocial Media: JP Sing

]]> 20:22 false full In this week’s episode, we chat to Alex Wright, Social and Analytics Lead @ BaseTwo about the marketing world of gimmicks, which he believes is at a breaking point owing to the rise of digital. His fundamental argument that brand’s should be spending less time investing in fancy advertising campaigns and spend more time defining new innovations and services that add fundamental value to consumers. We discuss the theory of frugal innovation, and how applying of very simple learnings about audiences can drive marketing success. We unpack how marketing is shifting from a gimmick orientation towards a more service orientation, utilising the examples of MTN and Uber. A stimulating and cerebral episode.  Tool of the week: CrowdMics The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Alex Wright Music and Producer: Matthew Klawansky Art Direction: Eras Gous Social Media: JP SingIn this week’s episode, we chat to Alex Wright, Social and Analytics Lead @ BaseTwo about the marketing world of gimmicks, which he believes is at a breaking point owing to the rise of digital. His fundamental argument that brand’s should be spending less time investing in fancy advertising campaigns and spend more time defining new innovations and services that add fundamental value to consumers. We discuss the theory of frugal innovation, and how applying of very simple learnings about audiences can drive marketing success. We unpack how marketing is shifting from a gimmick orientation towards a more service orientation, utilising the examples of MTN and Uber. A stimulating and cerebral episode.  Tool of the week: CrowdMics The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Alex Wright Music and Producer: Matthew Klawansky Art Direction: Eras Gous Social Media: JP Sing Episode 12: The 5th P is Purpose with Theo Ferreira Episode 12: The 5th P is Purpose with Theo Ferreira Fri, 28 Aug 2015 05:00:00 +0000 In this week's episode, Theo Ferreira, Executive Creative Director @ Aqua, shares with us his perspectives on purpose-driven work, examples of which were among some of them most recognised pieces of work at the Cannes Festival of Creativity. Theo shares with us examples from top brands such as Volvo and Proctor & Gamble, as well as an example from MTN, one of Aqua's Blue-Chip clients. We discuss the role that purpose-driven work can play in driving brand love for top brands, while also making a tangible impact on society. A powerful conversation with one of South Africa's top creative minds. Don't miss it.

Tool of the Week: Thunderclap

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead Dennis
Special Guest: Theo Ferreira
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous
Social Media: JP Sing

 

]]> In this week's episode, Theo Ferreira, Executive Creative Director @ Aqua, shares with us his perspectives on purpose-driven work, examples of which were among some of them most recognised pieces of work at the Cannes Festival of Creativity. Theo shares with us examples from top brands such as Volvo and Proctor & Gamble, as well as an example from MTN, one of Aqua's Blue-Chip clients. We discuss the role that purpose-driven work can play in driving brand love for top brands, while also making a tangible impact on society. A powerful conversation with one of South Africa's top creative minds. Don't miss it.

Tool of the Week: Thunderclap

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead DennisSpecial Guest: Theo FerreiraMusic and Producer: Matthew KlawanskyArt Direction: Eras GousSocial Media: JP Sing

 

]]> 18:28 false full In this week's episode, Theo Ferreira, Executive Creative Director @ Aqua, shares with us his perspectives on purpose-driven work, examples of which were among some of them most recognised pieces of work at the Cannes Festival of Creativity. Theo shares with us examples from top brands such as Volvo and Proctor & Gamble, as well as an example from MTN, one of Aqua's Blue-Chip clients. We discuss the role that purpose-driven work can play in driving brand love for top brands, while also making a tangible impact on society. A powerful conversation with one of South Africa's top creative minds. Don't miss it. Tool of the Week: Thunderclap The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Theo Ferreira Music and Producer: Matthew Klawansky Art Direction: Eras Gous Social Media: JP Sing  In this week's episode, Theo Ferreira, Executive Creative Director @ Aqua, shares with us his perspectives on purpose-driven work, examples of which were among some of them most recognised pieces of work at the Cannes Festival of Creativity. Theo shares with us examples from top brands such as Volvo and Proctor & Gamble, as well as an example from MTN, one of Aqua's Blue-Chip clients. We discuss the role that purpose-driven work can play in driving brand love for top brands, while also making a tangible impact on society. A powerful conversation with one of South Africa's top creative minds. Don't miss it. Tool of the Week: Thunderclap The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Theo Ferreira Music and Producer: Matthew Klawansky Art Direction: Eras Gous Social Media: JP Sing   Episode 11: Content Bravery with Tessa Davel Episode 11: Content Bravery with Tessa Davel Fri, 14 Aug 2015 05:00:00 +0000 This week, we chat with Tessa Davel, copywriter @ Aqua. Tessa brings the trend of content shock to the table, and stresses that brands need to be brave and bold with their messaging. We discuss the benefits of being controversial and the parameters in which a controversial approach can actually work. We also explore the rise of new platforms and new forms of content and how we can approach these going forward. Sinead even lets Dan sell you all on snapchat. This episode is light, fun and interesting!!

Tool of the Week: EmojiTracker

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead Dennis
Special Guest: Tessa Davel
Music and Producer: Matthew Klawansky
Art Direction: Hannah Hughes & Eras Gous 
Social Media: JP Sing

]]> This week, we chat with Tessa Davel, copywriter @ Aqua. Tessa brings the trend of content shock to the table, and stresses that brands need to be brave and bold with their messaging. We discuss the benefits of being controversial and the parameters in which a controversial approach can actually work. We also explore the rise of new platforms and new forms of content and how we can approach these going forward. Sinead even lets Dan sell you all on snapchat. This episode is light, fun and interesting!!

Tool of the Week: EmojiTracker

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead DennisSpecial Guest: Tessa DavelMusic and Producer: Matthew KlawanskyArt Direction: Hannah Hughes & Eras Gous Social Media: JP Sing

]]> 16:28 false full This week, we chat with Tessa Davel, copywriter @ Aqua. Tessa brings the trend of content shock to the table, and stresses that brands need to be brave and bold with their messaging. We discuss the benefits of being controversial and the parameters in which a controversial approach can actually work. We also explore the rise of new platforms and new forms of content and how we can approach these going forward. Sinead even lets Dan sell you all on snapchat. This episode is light, fun and interesting!! Tool of the Week: EmojiTracker The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Tessa Davel Music and Producer: Matthew Klawansky Art Direction: Hannah Hughes & Eras Gous  Social Media: JP SingThis week, we chat with Tessa Davel, copywriter @ Aqua. Tessa brings the trend of content shock to the table, and stresses that brands need to be brave and bold with their messaging. We discuss the benefits of being controversial and the parameters in which a controversial approach can actually work. We also explore the rise of new platforms and new forms of content and how we can approach these going forward. Sinead even lets Dan sell you all on snapchat. This episode is light, fun and interesting!! Tool of the Week: EmojiTracker The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Tessa Davel Music and Producer: Matthew Klawansky Art Direction: Hannah Hughes & Eras Gous  Social Media: JP Sing Episode 10: 3D Printing with Wynand McCabe Episode 10: 3D Printing with Wynand McCabe Fri, 31 Jul 2015 05:00:00 +0000 We talk to Wynand McCabe about 3D printing. We start by delving into what 3D printing is and how it works. We discuss about whether 3D printing is merely a gimmick or if there is actually value that can be derived from this technology for digital agencies. We explore case studies of how brands have used this project and talk about the potential for personalised 3D printed content. We resolve by unpacking the importance of experimenting with new technologies. This is an educational and insightful episode!

Tool of the Week: Similarweb.com

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead Dennis
Special Guest: Wynand McCabe
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous & Tanya Reynecke
Social Media: JP Sing


Read more at http://aquagrp.libsyn.com/#mHfBOIeGeALd0SI2.99

]]> We talk to Wynand McCabe about 3D printing. We start by delving into what 3D printing is and how it works. We discuss about whether 3D printing is merely a gimmick or if there is actually value that can be derived from this technology for digital agencies. We explore case studies of how brands have used this project and talk about the potential for personalised 3D printed content. We resolve by unpacking the importance of experimenting with new technologies. This is an educational and insightful episode!

Tool of the Week: Similarweb.com

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead DennisSpecial Guest: Wynand McCabeMusic and Producer: Matthew KlawanskyArt Direction: Eras Gous & Tanya ReyneckeSocial Media: JP Sing

Read more at http://aquagrp.libsyn.com/#mHfBOIeGeALd0SI2.99

]]> 16:13 false full We talk to Wynand McCabe about 3D printing. We start by delving into what 3D printing is and how it works. We discuss about whether 3D printing is merely a gimmick or if there is actually value that can be derived from this technology for digital agencies. We explore case studies of how brands have used this project and talk about the potential for personalised 3D printed content. We resolve by unpacking the importance of experimenting with new technologies. This is an educational and insightful episode! Tool of the Week: Similarweb.com The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Wynand McCabe Music and Producer: Matthew Klawansky Art Direction: Eras Gous & Tanya Reynecke Social Media: JP Sing Read more at http://aquagrp.libsyn.com/#mHfBOIeGeALd0SI2.99We talk to Wynand McCabe about 3D printing. We start by delving into what 3D printing is and how it works. We discuss about whether 3D printing is merely a gimmick or if there is actually value that can be derived from this technology for digital agencies. We explore case studies of how brands have used this project and talk about the potential for personalised 3D printed content. We resolve by unpacking the importance of experimenting with new technologies. This is an educational and insightful episode! Tool of the Week: Similarweb.com The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Wynand McCabe Music and Producer: Matthew Klawansky Art Direction: Eras Gous & Tanya Reynecke Social Media: JP Sing Read more at http://aquagrp.libsyn.com/#mHfBOIeGeALd0SI2.99 Episode 9: The (Sweet) Science of Agency Integration with Shera Eshmade Episode 9: The (Sweet) Science of Agency Integration with Shera Eshmade Fri, 17 Jul 2015 05:00:00 +0000 In this episode, we talk to Shera Eshmade, Account Lead @Aqua, about the art of agency integration. Our debate moves from the challenges of being a specialist agency in a highly competitive world, to the increasing demands of clients for more integrated work, as well as unpacking the challenges of managing strong egos and still being able to put the client and the consumer's needs at the forefront. We resolve by exploring whose role it is to enforce the integration between agencies. A robust and interesting debate!

Tool of the Week: Paper by 53

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead Dennis
Special Guest: Shera Eshmade
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous & Johann Botha
Social Media: JP Sing

 

]]> In this episode, we talk to Shera Eshmade, Account Lead @Aqua, about the art of agency integration. Our debate moves from the challenges of being a specialist agency in a highly competitive world, to the increasing demands of clients for more integrated work, as well as unpacking the challenges of managing strong egos and still being able to put the client and the consumer's needs at the forefront. We resolve by exploring whose role it is to enforce the integration between agencies. A robust and interesting debate!

Tool of the Week: Paper by 53

The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead DennisSpecial Guest: Shera EshmadeMusic and Producer: Matthew KlawanskyArt Direction: Eras Gous & Johann BothaSocial Media: JP Sing

 

]]> 19:26 false full In this episode, we talk to Shera Eshmade, Account Lead @Aqua, about the art of agency integration. Our debate moves from the challenges of being a specialist agency in a highly competitive world, to the increasing demands of clients for more integrated work, as well as unpacking the challenges of managing strong egos and still being able to put the client and the consumer's needs at the forefront. We resolve by exploring whose role it is to enforce the integration between agencies. A robust and interesting debate! Tool of the Week: Paper by 53 The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Shera Eshmade Music and Producer: Matthew Klawansky Art Direction: Eras Gous & Johann Botha Social Media: JP Sing  In this episode, we talk to Shera Eshmade, Account Lead @Aqua, about the art of agency integration. Our debate moves from the challenges of being a specialist agency in a highly competitive world, to the increasing demands of clients for more integrated work, as well as unpacking the challenges of managing strong egos and still being able to put the client and the consumer's needs at the forefront. We resolve by exploring whose role it is to enforce the integration between agencies. A robust and interesting debate! Tool of the Week: Paper by 53 The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Shera Eshmade Music and Producer: Matthew Klawansky Art Direction: Eras Gous & Johann Botha Social Media: JP Sing   Episode 8: Blood, Sweat and Data with Tim Mcgeer Episode 8: Blood, Sweat and Data with Tim Mcgeer Fri, 03 Jul 2015 04:31:12 +0000 This week, we talk to Tim McGeer, Data Analyst @ Aqua, about performance analytics in sports. We talk about how the Germany National Team utilised big data as a key means to support their victorious 2014 World Cup campaign. We explore how this smart use of data is being utilised by brands and sports team to reach the “moneyball moment” of marketing, and discuss as to how this mentality can applied in the work that we do in Aqua. A great listen for all the sports fans among us!

Tool of the week: The Pomodoro Technique

The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead Dennis
Special Guest: Tim Mcgeer
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous & Tanya Reyneke

 

]]> This week, we talk to Tim McGeer, Data Analyst @ Aqua, about performance analytics in sports. We talk about how the Germany National Team utilised big data as a key means to support their victorious 2014 World Cup campaign. We explore how this smart use of data is being utilised by brands and sports team to reach the “moneyball moment” of marketing, and discuss as to how this mentality can applied in the work that we do in Aqua. A great listen for all the sports fans among us!

Tool of the week: The Pomodoro Technique

The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead DennisSpecial Guest: Tim McgeerMusic and Producer: Matthew KlawanskyArt Direction: Eras Gous & Tanya Reyneke

 

]]> 16:16 false full This week, we talk to Tim McGeer, Data Analyst @ Aqua, about performance analytics in sports. We talk about how the Germany National Team utilised big data as a key means to support their victorious 2014 World Cup campaign. We explore how this smart use of data is being utilised by brands and sports team to reach the “moneyball moment” of marketing, and discuss as to how this mentality can applied in the work that we do in Aqua. A great listen for all the sports fans among us! Tool of the week: The Pomodoro Technique The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Tim Mcgeer Music and Producer: Matthew Klawansky Art Direction: Eras Gous & Tanya Reyneke  This week, we talk to Tim McGeer, Data Analyst @ Aqua, about performance analytics in sports. We talk about how the Germany National Team utilised big data as a key means to support their victorious 2014 World Cup campaign. We explore how this smart use of data is being utilised by brands and sports team to reach the “moneyball moment” of marketing, and discuss as to how this mentality can applied in the work that we do in Aqua. A great listen for all the sports fans among us! Tool of the week: The Pomodoro Technique The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Tim Mcgeer Music and Producer: Matthew Klawansky Art Direction: Eras Gous & Tanya Reyneke   Episode 7: Self Awareness in Marketing with Lisa Cohn Episode 7: Self Awareness in Marketing with Lisa Cohn Fri, 19 Jun 2015 05:00:00 +0000 This week, we talk to Lisa Cohn, Senior Strategist @ Aqua. Lisa responds to the previous episode and challenges the perception that the single mother family is on the rise. We cover a range of topics from Intersectional feminism, to social media brand fails, even touching on the digital marketing of ISIS. This is a fun one!

Tool of the week: Macaw

The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead Dennis
Special Guest: Lisa Cohn
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous, Ernst van der Merwe & Johann Botha

]]> This week, we talk to Lisa Cohn, Senior Strategist @ Aqua. Lisa responds to the previous episode and challenges the perception that the single mother family is on the rise. We cover a range of topics from Intersectional feminism, to social media brand fails, even touching on the digital marketing of ISIS. This is a fun one!

Tool of the week: Macaw

The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead DennisSpecial Guest: Lisa CohnMusic and Producer: Matthew KlawanskyArt Direction: Eras Gous, Ernst van der Merwe & Johann Botha

]]> 21:05 false full This week, we talk to Lisa Cohn, Senior Strategist @ Aqua. Lisa responds to the previous episode and challenges the perception that the single mother family is on the rise. We cover a range of topics from Intersectional feminism, to social media brand fails, even touching on the digital marketing of ISIS. This is a fun one! Tool of the week: Macaw The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Lisa Cohn Music and Producer: Matthew Klawansky Art Direction: Eras Gous, Ernst van der Merwe & Johann BothaThis week, we talk to Lisa Cohn, Senior Strategist @ Aqua. Lisa responds to the previous episode and challenges the perception that the single mother family is on the rise. We cover a range of topics from Intersectional feminism, to social media brand fails, even touching on the digital marketing of ISIS. This is a fun one! Tool of the week: Macaw The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Lisa Cohn Music and Producer: Matthew Klawansky Art Direction: Eras Gous, Ernst van der Merwe & Johann Botha Episode 6: The Evolution of Family with Wynand Coetzer Episode 6: The Evolution of Family with Wynand Coetzer Fri, 05 Jun 2015 07:20:17 +0000 In this episode, we talk to Wynand Coetzer, Head of Strategy @ BaseTwo, about the changing nature of the family unit. We unpack the core reasons behind the breakdown of the nuclear family, and get into an interesting debate about what this means for brands, families and society going forward. We even talk about the disney movie "Frozen" as a key example of this change.

Tool of the Week: Duolingo

Get in touch with Wynand: wynand.coetzer@basetwo.co.za or on twitter @wwwynand_za

The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead Dennis
Special Guest: Wynand Coetzer
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous, Ernst van der Merwe & Johann Botha

]]> In this episode, we talk to Wynand Coetzer, Head of Strategy @ BaseTwo, about the changing nature of the family unit. We unpack the core reasons behind the breakdown of the nuclear family, and get into an interesting debate about what this means for brands, families and society going forward. We even talk about the disney movie "Frozen" as a key example of this change.

Tool of the Week: Duolingo

Get in touch with Wynand: wynand.coetzer@basetwo.co.za or on twitter @wwwynand_za

The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Sinead DennisSpecial Guest: Wynand CoetzerMusic and Producer: Matthew KlawanskyArt Direction: Eras Gous, Ernst van der Merwe & Johann Botha

]]> 14:59 false full In this episode, we talk to Wynand Coetzer, Head of Strategy @ BaseTwo, about the changing nature of the family unit. We unpack the core reasons behind the breakdown of the nuclear family, and get into an interesting debate about what this means for brands, families and society going forward. We even talk about the disney movie "Frozen" as a key example of this change. Tool of the Week: Duolingo Get in touch with Wynand: wynand.coetzer@basetwo.co.za or on twitter @wwwynand_za The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Wynand Coetzer Music and Producer: Matthew Klawansky Art Direction: Eras Gous, Ernst van der Merwe & Johann BothaIn this episode, we talk to Wynand Coetzer, Head of Strategy @ BaseTwo, about the changing nature of the family unit. We unpack the core reasons behind the breakdown of the nuclear family, and get into an interesting debate about what this means for brands, families and society going forward. We even talk about the disney movie "Frozen" as a key example of this change. Tool of the Week: Duolingo Get in touch with Wynand: wynand.coetzer@basetwo.co.za or on twitter @wwwynand_za The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Sinead Dennis Special Guest: Wynand Coetzer Music and Producer: Matthew Klawansky Art Direction: Eras Gous, Ernst van der Merwe & Johann Botha Episode 5: Beyond Customer-Centric with Mel Edwards Episode 5: Beyond Customer-Centric with Mel Edwards Fri, 22 May 2015 04:00:00 +0000 We talk to Mel Edwards, CEO of Wunderman EMEA, about how agencies and clients need to respond to the two-way dialogue that now exists between brands and consumers. We learn about real-time marketing, we delve into how data has fundamentally changed the way we engage with our customers, and we explore how businesses are now transforming to meet the needs of this transforming landscape. Finally, we talk about what it means to be an ‘Agency for a digital age’.

Find out more about Mel Edwards

Tool of the Week: Percolate

The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Verushen Reddy
Special Guest: Mel Edwards
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous & Ernst van der Merwe

]]> We talk to Mel Edwards, CEO of Wunderman EMEA, about how agencies and clients need to respond to the two-way dialogue that now exists between brands and consumers. We learn about real-time marketing, we delve into how data has fundamentally changed the way we engage with our customers, and we explore how businesses are now transforming to meet the needs of this transforming landscape. Finally, we talk about what it means to be an ‘Agency for a digital age’.

Find out more about Mel Edwards

Tool of the Week: Percolate

The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.

Hosted By: Dan Herman & Verushen ReddySpecial Guest: Mel EdwardsMusic and Producer: Matthew KlawanskyArt Direction: Eras Gous & Ernst van der Merwe

]]> 14:23 false full We talk to Mel Edwards, CEO of Wunderman EMEA, about how agencies and clients need to respond to the two-way dialogue that now exists between brands and consumers. We learn about real-time marketing, we delve into how data has fundamentally changed the way we engage with our customers, and we explore how businesses are now transforming to meet the needs of this transforming landscape. Finally, we talk about what it means to be an ‘Agency for a digital age’. Find out more about Mel Edwards Tool of the Week: Percolate The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Verushen Reddy Special Guest: Mel Edwards Music and Producer: Matthew Klawansky Art Direction: Eras Gous & Ernst van der MerweWe talk to Mel Edwards, CEO of Wunderman EMEA, about how agencies and clients need to respond to the two-way dialogue that now exists between brands and consumers. We learn about real-time marketing, we delve into how data has fundamentally changed the way we engage with our customers, and we explore how businesses are now transforming to meet the needs of this transforming landscape. Finally, we talk about what it means to be an ‘Agency for a digital age’. Find out more about Mel Edwards Tool of the Week: Percolate The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds. Hosted By: Dan Herman & Verushen Reddy Special Guest: Mel Edwards Music and Producer: Matthew Klawansky Art Direction: Eras Gous & Ernst van der Merwe Episode 4: My Virtual Lover is Coca Cola with Larissa Fainberg Episode 4: My Virtual Lover is Coca Cola with Larissa Fainberg Fri, 08 May 2015 06:50:18 +0000 In this episode, we talk to Larissa Fainberg, Social Media Brand Manager at Aqua. We get into a whacky discussion about the future of branding! Imagine if a brand persona was a data-powered hologram that hits on you in a bar. We unpack what the future could look like, how consumers will respond and how, we as agencies and marketers, should react to this new change. 

References: 

http://www.theinternetofthings.eu/
http://www.technologyreview.com/view/530566/the-impact-of-the-internet-on-society-a-global-perspective/
http://www.techopedia.com/definition/28247/internet-of-things-iot
https://www.oculus.com/
http://www.techradar.com/reviews/gaming/gaming-accessories/oculus-rift-1123963/review
http://www.designindaba.com/articles/point-view/dan-wieden-digital-revolution-will-%E2%80%98transform-us-or-render-us-inert%E2%80%99-%E2%80%93-drum
http://www.techopedia.com/definition/23371/digital-revolution
http://www.pwc.co.za/en/press-room/digital-era.jhtml
http://www.forbes.com/sites/gregsatell/2014/04/05/why-the-digital-revolution-is-really-just-getting-started/
http://python.espe-bretagne.fr/istepec/article.php3?id_article=72
http://www.theguardian.com/commentisfree/2013/mar/10/new-technology-bleak-or-brave
http://www.igi-global.com/chapter/policy-impact-political-economy-digital/29025
http://katecarruthers.com/2014/10/privacy-internet-things/

The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of South Africa's most exciting marketing minds.

Hosted By: Dan Herman & Verushen Reddy
Special Guest: Larissa Fainberg
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous

 

]]> In this episode, we talk to Larissa Fainberg, Social Media Brand Manager at Aqua. We get into a whacky discussion about the future of branding! Imagine if a brand persona was a data-powered hologram that hits on you in a bar. We unpack what the future could look like, how consumers will respond and how, we as agencies and marketers, should react to this new change. 

References: 

http://www.theinternetofthings.eu/http://www.technologyreview.com/view/530566/the-impact-of-the-internet-on-society-a-global-perspective/http://www.techopedia.com/definition/28247/internet-of-things-iothttps://www.oculus.com/http://www.techradar.com/reviews/gaming/gaming-accessories/oculus-rift-1123963/reviewhttp://www.designindaba.com/articles/point-view/dan-wieden-digital-revolution-will-%E2%80%98transform-us-or-render-us-inert%E2%80%99-%E2%80%93-drumhttp://www.techopedia.com/definition/23371/digital-revolutionhttp://www.pwc.co.za/en/press-room/digital-era.jhtmlhttp://www.forbes.com/sites/gregsatell/2014/04/05/why-the-digital-revolution-is-really-just-getting-started/http://python.espe-bretagne.fr/istepec/article.php3?id_article=72http://www.theguardian.com/commentisfree/2013/mar/10/new-technology-bleak-or-bravehttp://www.igi-global.com/chapter/policy-impact-political-economy-digital/29025http://katecarruthers.com/2014/10/privacy-internet-things/The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of South Africa's most exciting marketing minds.

Hosted By: Dan Herman & Verushen ReddySpecial Guest: Larissa FainbergMusic and Producer: Matthew KlawanskyArt Direction: Eras Gous

 

]]> 16:03 false full In this episode, we talk to Larissa Fainberg, Social Media Brand Manager at Aqua. We get into a whacky discussion about the future of branding! Imagine if a brand persona was a data-powered hologram that hits on you in a bar. We unpack what the future could look like, how consumers will respond and how, we as agencies and marketers, should react to this new change.  References:  http://www.theinternetofthings.eu/ http://www.technologyreview.com/view/530566/the-impact-of-the-internet-on-society-a-global-perspective/ http://www.techopedia.com/definition/28247/internet-of-things-iot https://www.oculus.com/ http://www.techradar.com/reviews/gaming/gaming-accessories/oculus-rift-1123963/review http://www.designindaba.com/articles/point-view/dan-wieden-digital-revolution-will-%E2%80%98transform-us-or-render-us-inert%E2%80%99-%E2%80%93-drum http://www.techopedia.com/definition/23371/digital-revolution http://www.pwc.co.za/en/press-room/digital-era.jhtml http://www.forbes.com/sites/gregsatell/2014/04/05/why-the-digital-revolution-is-really-just-getting-started/ http://python.espe-bretagne.fr/istepec/article.php3?id_article=72 http://www.theguardian.com/commentisfree/2013/mar/10/new-technology-bleak-or-brave http://www.igi-global.com/chapter/policy-impact-political-economy-digital/29025 http://katecarruthers.com/2014/10/privacy-internet-things/ The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of South Africa's most exciting marketing minds. Hosted By: Dan Herman & Verushen Reddy Special Guest: Larissa Fainberg Music and Producer: Matthew Klawansky Art Direction: Eras Gous  In this episode, we talk to Larissa Fainberg, Social Media Brand Manager at Aqua. We get into a whacky discussion about the future of branding! Imagine if a brand persona was a data-powered hologram that hits on you in a bar. We unpack what the future could look like, how consumers will respond and how, we as agencies and marketers, should react to this new change.  References:  http://www.theinternetofthings.eu/ http://www.technologyreview.com/view/530566/the-impact-of-the-internet-on-society-a-global-perspective/ http://www.techopedia.com/definition/28247/internet-of-things-iot https://www.oculus.com/ http://www.techradar.com/reviews/gaming/gaming-accessories/oculus-rift-1123963/review http://www.designindaba.com/articles/point-view/dan-wieden-digital-revolution-will-%E2%80%98transform-us-or-render-us-inert%E2%80%99-%E2%80%93-drum http://www.techopedia.com/definition/23371/digital-revolution http://www.pwc.co.za/en/press-room/digital-era.jhtml http://www.forbes.com/sites/gregsatell/2014/04/05/why-the-digital-revolution-is-really-just-getting-started/ http://python.espe-bretagne.fr/istepec/article.php3?id_article=72 http://www.theguardian.com/commentisfree/2013/mar/10/new-technology-bleak-or-brave http://www.igi-global.com/chapter/policy-impact-political-economy-digital/29025 http://katecarruthers.com/2014/10/privacy-internet-things/ The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of South Africa's most exciting marketing minds. Hosted By: Dan Herman & Verushen Reddy Special Guest: Larissa Fainberg Music and Producer: Matthew Klawansky Art Direction: Eras Gous   Episode 3: Smart Africa with Sabelo Khanyile Episode 3: Smart Africa with Sabelo Khanyile Fri, 24 Apr 2015 05:00:00 +0000 This week, we talk to Sabelo Khanyile, a digital marketer, about the rise of smartphones in Africa. We discuss opportunities for brands to take advantage of the growing proliferation of smartphones on the continent, but also get into a robust debate about whether it is okay to begin ignoring feature phones on the continent. 

References:

- Cell Phones in Africa: Communication Lifeline

- Mobile Africa 2015: African phone use decoded

- Kenya Share a Coke

- In High-Growth Countries, Reaching People Based on How they Connect 

The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of South Africa's most exciting marketing minds. 

 

Hosted By: Dan Herman & Verushen Reddy

Special Guest: Sabelo Khanyile

Music and Producer: Matthew Klawansky

Art Direction: Eras Gous

For more information about this podcast, e-mail braveideas@aquaonline.com

]]> This week, we talk to Sabelo Khanyile, a digital marketer, about the rise of smartphones in Africa. We discuss opportunities for brands to take advantage of the growing proliferation of smartphones on the continent, but also get into a robust debate about whether it is okay to begin ignoring feature phones on the continent. 

References:

- Cell Phones in Africa: Communication Lifeline

- Mobile Africa 2015: African phone use decoded

- Kenya Share a Coke

- In High-Growth Countries, Reaching People Based on How they Connect 

The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of South Africa's most exciting marketing minds. 

 

Hosted By: Dan Herman & Verushen Reddy

Special Guest: Sabelo Khanyile

Music and Producer: Matthew Klawansky

Art Direction: Eras Gous

For more information about this podcast, e-mail braveideas@aquaonline.com

]]> 12:37 false full This week, we talk to Sabelo Khanyile, a digital marketer, about the rise of smartphones in Africa. We discuss opportunities for brands to take advantage of the growing proliferation of smartphones on the continent, but also get into a robust debate about whether it is okay to begin ignoring feature phones on the continent.  References: - Cell Phones in Africa: Communication Lifeline - Mobile Africa 2015: African phone use decoded - Kenya Share a Coke - In High-Growth Countries, Reaching People Based on How they Connect  The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of South Africa's most exciting marketing minds.    Hosted By: Dan Herman & Verushen Reddy Special Guest: Sabelo Khanyile Music and Producer: Matthew Klawansky Art Direction: Eras Gous For more information about this podcast, e-mail braveideas@aquaonline.comThis week, we talk to Sabelo Khanyile, a digital marketer, about the rise of smartphones in Africa. We discuss opportunities for brands to take advantage of the growing proliferation of smartphones on the continent, but also get into a robust debate about whether it is okay to begin ignoring feature phones on the continent.  References: - Cell Phones in Africa: Communication Lifeline - Mobile Africa 2015: African phone use decoded - Kenya Share a Coke - In High-Growth Countries, Reaching People Based on How they Connect  The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of South Africa's most exciting marketing minds.    Hosted By: Dan Herman & Verushen Reddy Special Guest: Sabelo Khanyile Music and Producer: Matthew Klawansky Art Direction: Eras Gous For more information about this podcast, e-mail braveideas@aquaonline.com Episode 2: Designing For The Future with Celso Borges Episode 2: Designing For The Future with Celso Borges Fri, 10 Apr 2015 04:00:00 +0000 This week, we talk to Celso Borges, Creative Director: Interactive Design, about designing for the future.

The Brave Ideas Podcast is about bringing to light exciting new ideas from the realms of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insight from some of South Africa's most exciting marketing minds.

Hosted By: Dan Herman & Verushen Reddy

Special Guest: Celso Borges

Music & Production: Matthew Klawansky

Art Direction: Eras Gous

For more information about this podcast, e-mail braveideas@aquaonline.com

]]> This week, we talk to Celso Borges, Creative Director: Interactive Design, about designing for the future.

The Brave Ideas Podcast is about bringing to light exciting new ideas from the realms of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insight from some of South Africa's most exciting marketing minds.

Hosted By: Dan Herman & Verushen Reddy

Special Guest: Celso Borges

Music & Production: Matthew Klawansky

Art Direction: Eras Gous

For more information about this podcast, e-mail braveideas@aquaonline.com

]]> 17:12 false full This week, we talk to Celso Borges, Creative Director: Interactive Design, about designing for the future. The Brave Ideas Podcast is about bringing to light exciting new ideas from the realms of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insight from some of South Africa's most exciting marketing minds. Hosted By: Dan Herman & Verushen Reddy Special Guest: Celso Borges Music & Production: Matthew Klawansky Art Direction: Eras Gous For more information about this podcast, e-mail braveideas@aquaonline.comThis week, we talk to Celso Borges, Creative Director: Interactive Design, about designing for the future. The Brave Ideas Podcast is about bringing to light exciting new ideas from the realms of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insight from some of South Africa's most exciting marketing minds. Hosted By: Dan Herman & Verushen Reddy Special Guest: Celso Borges Music & Production: Matthew Klawansky Art Direction: Eras Gous For more information about this podcast, e-mail braveideas@aquaonline.com Episode 1: Lean and Agile Advertising with Kim Li Episode 1: Lean and Agile Advertising with Kim Li Thu, 26 Mar 2015 14:53:19 +0000 Welcome to the first episode of the Brave Ideas podcast, bought to you by Aqua.

This podcast is all about bringing to light exciting new ideas from the realms of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insight from some of South Africa's most exciting marketing minds. 

This week, we discuss Lean & Agile Advertising with Kim Li, a digital specialist.

Hosted By: Dan Herman & Verushen Reddy

Special Guest: Kim Li

Music & Production: Matthew Klawansky

Art Direction: Eras Gous

Special Thanks to: Julie Humphreys, Marc Ashwell, Lisa Cohn, Celso Borges, Jeremy Young, Wynand McCabe, Ciaran Burnand, Emilia Pedro

]]> Welcome to the first episode of the Brave Ideas podcast, bought to you by Aqua.This podcast is all about bringing to light exciting new ideas from the realms of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insight from some of South Africa's most exciting marketing minds. 

This week, we discuss Lean & Agile Advertising with Kim Li, a digital specialist.

Hosted By: Dan Herman & Verushen Reddy

Special Guest: Kim Li

Music & Production: Matthew Klawansky

Art Direction: Eras Gous

Special Thanks to: Julie Humphreys, Marc Ashwell, Lisa Cohn, Celso Borges, Jeremy Young, Wynand McCabe, Ciaran Burnand, Emilia Pedro

]]> 11:49 false full Welcome to the first episode of the Brave Ideas podcast, bought to you by Aqua. This podcast is all about bringing to light exciting new ideas from the realms of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insight from some of South Africa's most exciting marketing minds.  This week, we discuss Lean & Agile Advertising with Kim Li, a digital specialist. Hosted By: Dan Herman & Verushen Reddy Special Guest: Kim Li Music & Production: Matthew Klawansky Art Direction: Eras Gous Special Thanks to: Julie Humphreys, Marc Ashwell, Lisa Cohn, Celso Borges, Jeremy Young, Wynand McCabe, Ciaran Burnand, Emilia PedroWelcome to the first episode of the Brave Ideas podcast, bought to you by Aqua. This podcast is all about bringing to light exciting new ideas from the realms of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insight from some of South Africa's most exciting marketing minds.  This week, we discuss Lean & Agile Advertising with Kim Li, a digital specialist. Hosted By: Dan Herman & Verushen Reddy Special Guest: Kim Li Music & Production: Matthew Klawansky Art Direction: Eras Gous Special Thanks to: Julie Humphreys, Marc Ashwell, Lisa Cohn, Celso Borges, Jeremy Young, Wynand McCabe, Ciaran Burnand, Emilia Pedro