The Goddard School franchise opened its 700th school in Winter Garden, Florida, on November 9, 2026. The franchise brand now spans 37 states and Washington, D.C. That being said, growth is a good sign. It’s not a substitute for your own due diligence. The Goddard School Franchise Hits a Big Number The Goddard School franchise […]

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Every franchise brand you’ve ever heard of had a first franchisee. That means someone signed before there was a playbook to fully validate. Should that be you? Are you looking at a brand-new franchise opportunity? If so, have you asked yourself this question? “Should I sign on as the first franchisee of any system?” Keep […]

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The Brass Tap franchise just signed its first franchise agreement in Delaware. The new bar is planned for Middletown, at the Bayberry Town Center. Key Takeaways The Brass Tap signed its first Delaware franchise agreement, for Middletown. The lease is still being negotiated, so there’s no opening date yet. In addition, the Delaware franchisee has […]

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Buying a franchise with your spouse sounds romantic. Two people. One dream. A shared grand opening photo. Then reality shows up. One of you is picking paint colors. The other is asking about the personal guarantee and other things legal. Talk about uncomfortable. I’ve seen this happen many times right before my very own eyes. […]

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An Amazon storefront is a strange thing to sell. The revenue is real, the margins are documented down to the cent and yet a buyer still has to take it on faith that the account won’t get suspended, the supplier relationships won’t collapse, or the seasonal spike wasn’t a one-off before they wire a deposit.  […]

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I’ve written about AI and the franchise business before, but not in a situation like this. One in which a major franchisor like McDonald’s is being accused of using AI for illegal price-fixing between locations. Key Takeaways A consumer has sued McDonald’s in federal court. From my reading of the news story, the suit claims […]

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Pecan Jacks is growing and opening a new store in Panama City Beach, Florida, this October. But it’s not just another scoop shop. It’s a corporate training center. The brand sells ice cream and handcrafted candy. “Artisan desserts inspired by the charm of the seaside.” And Pecan Jacks now operates across 10 states. This is […]

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Please stop asking AI/ChatGPT to “find me the best franchise.” Because ChatGPT is not a human. It’s a robot. A smart one, but it’s not perfect. And it doesn’t “know” you. Please don’t pretend it does. Key Takeaways on Using ChatGPT to “Find Me the Best Franchise” Most franchise buyers are already using AI to […]

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I get a lot of questions these days about AI and franchising, and most of them come from people who are already deep into their own research. Sometimes their ChatGPT franchise research. These franchise buyers have been using ChatGPT for weeks, sometimes months, before they ever talk to me. That’s a fairly new development in […]

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Quick answer: Using AI tools like ChatGPT, Claude, and Gemini to help you buy a franchise can be done. But you need human input. That’s because while AI is great at helping today’s franchise buyers organize information and can help translate complex franchise legal language into plain English, it’s not perfect. Or human. What AI […]

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