Wed, 03 Jul 2019 17:33:27 +0000 Tue, 26 Mar 2024 08:19:20 +0000 Libsyn WebEngine 2.0 http://theoryofcontent.com en http://theoryofcontent.com feeds@soundcloud.com (feeds@soundcloud.com) https://static.libsyn.com/p/assets/6/f/0/6/6f06220dd5615dca/avatars-000338875918-jc7mfw-original.jpg Theory of Content SEO,content,marketing,theoryofcontent no episodic no Theory of Content is a podcast about why we make content. Amber Bracegirdle is a founder at Mediavine Publisher Network. They sell ads into the inventory of thousands and thousands of bloggers. Joshua Unseth is the in-house director of marketing for Alarmfeeds@soundcloud.com Wed, 03 Jul 2019 17:33:27 +0000 45:19 false 37 Fri, 03 May 2019 17:00:49 +0000 01:06:16 false 36 Theory of Content Episode 36 - Every Post A Caravaggio by Theory of Content Fri, 26 Apr 2019 16:30:39 +0000 01:08:28 false 35 Theory of Content Episode 35 - Interview With Cheryl Sousan Of Tidymom.Net by Theory of Content Mon, 01 Apr 2019 23:52:39 +0000 01:11:02 false 34 Theory of Content Episode 34 - What Happens When You Delete Jump To Recipes? by Theory of Content Fri, 08 Feb 2019 19:05:30 +0000 01:06:46 false 33 Theory of Content Episode 33 - Interview With Madison Wetherill by Theory of Content Sat, 02 Feb 2019 04:24:24 +0000 01:03:13 false 32 Theory of Content Episode 32 - Interview With Eric by Theory of Content Fri, 25 Jan 2019 22:41:33 +0000 55:28 false 31 Theory of Content Episode 31 - Christmas In January by Theory of Content Fri, 21 Dec 2018 14:00:06 +0000 01:02:09 false 30 Theory of Content Episode 30 - Interview With Holly Of KidsActivities.com by Theory of Content Tue, 18 Dec 2018 01:08:39 +0000 58:57 false 29 Theory of Content Episode 29 - A Keyword Thanksgiving by Theory of Content Wed, 21 Nov 2018 22:00:32 +0000 01:01:39 false 28 Theory of Content Episode 28 - Thankful For Content & Controversy by Theory of Content Fri, 26 Oct 2018 19:33:56 +0000 01:12:56 false 27 Theory of Content Episode 27 - Interview With Diane Williams Of Homemadefoodjunkie.com by Theory of Content Sat, 20 Oct 2018 03:10:55 +0000 01:04:36 false 26 Theory of Content Episode 26 - Snail Email by Theory of Content Fri, 12 Oct 2018 18:54:49 +0000 01:01:01 false 25 Theory of Content Episode 25 - Interview with Karly Campbell Of BunsInMyOven.com by Theory of Content Fri, 07 Sep 2018 19:00:33 +0000 01:28:54 false 24 Theory of Content Episode 24 - Rand Fishkin Interview by Theory of Content Sat, 04 Aug 2018 22:30:54 +0000 01:05:43 false 23 Theory of Content Episode 23 - Tedious Writing by Theory of Content Thu, 19 Jul 2018 00:48:48 +0000 01:04:05 false 22 Theory of Content Episode 22 - The Everything Blog by Theory of Content Mon, 04 Jun 2018 03:33:17 +0000 01:04:26 false 21 Theory of Content Episode 21 - Content Compliance by Theory of Content Fri, 27 Apr 2018 21:47:23 +0000 58:02 false 20 Theory of Content Episode 20 - We're Back by Theory of Content Sun, 11 Mar 2018 00:42:25 +0000 01:00:09 false 19 Theory of Content Episode 19 - Live At The Googleplex by Theory of Content Tue, 20 Feb 2018 16:45:05 +0000

. Each list item should be

. The design of a good navigation system will be handled by CSS.Most themes do a good job handling this. But you are responsible for figuring out what to put up there. Don't make your users click more than twice to you rmost important content. Use breadcrumbs to help google navigate. Google will often eliminate the URL underneath your search result in serps and default to "Site name > Internal breadcrumb > Category of post/page. This looks cleaner in the SERPs and it will make Google very happy. HTML sitemaps are a great. Use one that shows all of your site's top of mind content, make sure it's categorized well. This will basically be just a giant list of links for google to follow. You can either limit this page to about 100 links or you can paginate them. Either way, this is a great practice. Generate an XML sitemap. Do this using Yoast plugin if you're on wordpress. Submit this sitemap to Google in webmaster tools.

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. Each list item should be

. The design of a good navigation system will be handled by CSS.Most themes do a good job handling this. But you are responsible for figuring out what to put up there. Don't make your users click more than twice to you rmost important content. Use breadcrumbs to help google navigate. Google will often eliminate the URL underneath your search result in serps and default to "Site name > Internal breadcrumb > Category of post/page. This looks cleaner in the SERPs and it will make Google very happy. HTML sitemaps are a great. Use one that shows all of your site's top of mind content, make sure it's categorized well. This will basically be just a giant list of links for google to follow. You can either limit this page to about 100 links or you can paginate them. Either way, this is a great practice. Generate an XML sitemap. Do this using Yoast plugin if you're on wordpress. Submit this sitemap to Google in webmaster tools.

]]> 01:33:31 false 18 Theory of Content Determine whether your site is in Google's index. site[colon][url]. If you have just launched your site, then wait a little bit. Make sure that you have all your resources in order. Get Google Analytics installed on your site right away. Sign up for webmaster tools. Those resources are at analytics.google.com and webmaster.google.com. Tweeting links to your site will help get your site indexed more quickly. There are other possible problems with indexing, but this is a rare problem. If you installed wordpress, almost all these problems can be avoided. This includes problems with robots.txt, or incorrect us of rel=canonical. In every post, make sure that your titles are strong. Title them with keyword heavy titles. Make sure your titles are descriptive of the content on the site. Titles should be 50-60 characters. Make sure to write great human-readable content. I generally recommend 300 to 500 words as a minimum post. There are exceptions. But for the most part, you should have a hard time not reaching that length of post. Write at a 6th grade level. Use hemingwayapp.com. Avoid passive voice. Avoid long sentences. Use this as an opportunity to learn how to write better. Strunk & White offer a great styleguide: https://www.amazon.com/Elements-Style-Fourth-William-Strunk/dp/020530902X/ref=pd_lpo_sbs_14_img_0/133-5565729-4072462?_encoding=UTF8&psc=1&refRID=P722HY2MEDRKXAMHM62V Write meta descriptions that are about 300 characters. Do not skimp on meta descriptions. These do not help with rankings, but they will help with clickthrus. These are little ads that will entice users to click on your site in the rankings. Taking up space on the SERPS (Search Engine Results Pages) is a great way to increase the real estate your posts take. Google will highlight keywords that a user searches. It's best practice to add structured data to your posts. For food bloggers that means using schema to basically tell Google when you've written a recipe. That means telling google which portion of your site is comments and which portion of your site is rankings, etc. Google will use all this in search. If you're using a recipe card, nearly always this will be natural. Most recipe cards handle this. Good wordpress themes will already be marked up. Build a site navigation that is coherrent and easily navigable. Humans come into your website based on search. Google comes to your website, however, determines what the homepage is, and then tries to figure out what the most important pages are to you and your users. In part it does this through navigation. Make sure that your navbar at the top of the site is well constructed. In the code it should be a series of nested lists. These are delineated by the markup . Each list item should be . The design of a good navigation system will be handled by CSS.Most themes do a good job handling this. But you are responsible for figuring out what to put up there. Don't make your users click more than twice to you rmost important content. Use breadcrumbs to help google navigate. Google will often eliminate the URL underneath your search result in serps and default to "Site name Internal breadcrumb Category of post/page. This looks cleaner in the SERPs and it will make Google very happy. HTML sitemaps are a great. Use one that shows all of your site's top of mind content, make sure it's categorized well. This will basically be just a giant list of links for google to follow. You can either limit this page to about 100 links or you can paginate them. Either way, this is a great practice. Generate an XML sitemap. Do this using Yoast plugin if you're on wordpress. Submit this sitemap to Google in webmaster tools. Tue, 13 Feb 2018 16:20:33 +0000 01:00:10 false 17 Theory of Content Episode 17 - Categories, Tags And Romantic Meals For Two by Theory of Content Mon, 05 Feb 2018 21:06:03 +0000 01:04:30 false 16 Theory of Content Episode 16 - Breadcrumbs & Doilies by Theory of Content Christina Lane Of Dessertsfortwo.com - Episode 15 Mon, 29 Jan 2018 20:52:42 +0000 01:03:43 false 15 full Episode 15 -Christina Lane Of Dessertsfortwo.com by Theory of Content Fri, 19 Jan 2018 22:18:26 +0000 56:56 false 14 Theory of Content Episode 14 - Interview w/ julieblanner.com's Julie Blanner by Theory of Content Fri, 19 Jan 2018 21:58:40 +0000 01:02:34 false 13 Theory of Content Episode 13 - Interview w/ MyBakingAddiction.com's Jamie Lothridge by Theory of Content Wed, 03 Jan 2018 04:00:10 +0000 43:24 false 12 Theory of Content Episode 12 - Shortcake And Sweet by Theory of Content Wed, 06 Dec 2017 03:03:13 +0000 01:06:29 false 11 Theory of Content Episode 11 - Fancy Croutons by Theory of Content Wed, 22 Nov 2017 20:46:03 +0000 01:03:34 false 9 Theory of Content Thanksgiving is just around the corner. This is our tribute to it. We hope that you find something to be thankful for here. :) Tue, 21 Nov 2017 15:25:31 +0000 01:18:14 false 10 Theory of Content Author of https://dinnersdishesanddesserts.com/, Erin Sellin joins us today to have a discussion about why she blogs and to have us take a deep dive into her site's analytics. Tue, 21 Nov 2017 08:28:03 +0000 01:07:03 false 8 Theory of Content This is the last week that Amber was in England. We talk all about how to write, why to write, and all the other reasons you content in general. Sun, 19 Nov 2017 07:05:53 +0000 01:02:52 false 7 Theory of Content Episode 7 - Creepy Crawling by Theory of Content Mon, 09 Oct 2017 05:54:48 +0000 01:03:23 false 6 Theory of Content Episode 6 - London Ho by Theory of Content Mon, 09 Oct 2017 05:05:27 +0000 01:10:57 false 5 Theory of Content Episode 5 - Gluten Free Blogging by Theory of Content Wed, 27 Sep 2017 07:08:35 +0000 01:02:46 false 4 Theory of Content Episode 4 - Good People by Theory of Content Fri, 11 Aug 2017 14:14:05 +0000 01:01:41 false 3 Theory of Content Episode 3 - 50 Shades of Oliver Twist by Theory of Content Tue, 08 Aug 2017 02:48:05 +0000 01:14:10 false 2 Theory of Content SEO is hard. Today we talk about figuring out the delicate balance between writing for bots and writing for people. Joshua gives a history of his marketing journey and offers up some sage advice that should calm your nerves about how you should think about writing. He also discusses making a key lime pie. https://reneenicoleskitchen.com/key-lime-pie/ is a great recipe for those looking to try your hand at making your own. Amber gives the Mediavine updates, keeps Joshua in check, and adds some killer color. Mediavine is changing the face of blogging, and Amber is leading the way! Some great supplemental material and tools mentioned here: * SEMRush: http://semrush.com * Google Webmaster Tools: http://webmaster.google.com * Does Domain Age Matter? https://www.youtube.com/watch?v=-pnpg00FWJY "I wouldn't obsess about trying to have an old domain. It's mostly about the quality of your content and the links that you get as a result of the quality of your content that determine how you're going to rank in the search engines." - Matt Cutts (former head of the Google Spam team) * Maximizing your email newsletter blog post: https://www.mediavine.com/make-the-most-out-of-your-newsletter/. Wed, 26 Jul 2017 12:57:32 +0000 01:03:50 false 1 Theory of Content Today Amber and Joshua discuss Mediavine breaking sites and the response to the mistake. We talk about whether you should start your blog posts off with a photo or text. And finally we answer the question of whether or how you should think about URL exclusion. We talk about some strategies for coming up with content. https://moz.com/blog/using-google-analytics-to-power-an-effective-qa-strategy Throughout we veer off topic and discuss topics like "Keyword research" and how you should think about rankings on your site. We discuss how to understand keywords on your site as more of a broad, categorical piece of your site that should hang in the background. The theme of today's show is very simply, if you're going to be making content, make sure that you love what you're writing, because it's the only way to ensure that people love what they're reading.