AdExchanger

Snap Stops Grading Its Own Homework

Joanna Gerber — Wed, 20 May 2026 13:00:57 +0000

Advertisers don’t always trust the measurement they get directly from ad platforms. Snap gets it. Buyers need third-party measurement and a system with checks and balances to “assign credit where credit is due,” Fintan Gillespie, Snap’s global director of ad partnerships, told AdExchanger. On Wednesday, Snap announced a new product called Unified Attribution that aligns […]

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Three Takeaways From POSSIBLE That Signal Where CTV Is Headed Next

AdExchanger Content Studio — Wed, 20 May 2026 12:00:40 +0000

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The conversation has evolved from where streaming is headed to how marketers drive better performance today. The content and conversations focused on how AI can improve campaign execution, how data can sharpen targeting and […]

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Brands Don’t Need Perfect Data To Use AI

AdExchanger Guest Columnist — Wed, 20 May 2026 04:35:02 +0000

There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the idea that any AI trained on less than perfect data will not be able to produce valuable outputs. Before I get accused of dismissing the importance of quality data, high-quality data does produce the best […]

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Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself

AdExchanger — Wed, 20 May 2026 04:03:39 +0000

Chat To Cart As more people use AI chatbots for, well, everything, advertisers need to blow up their old playbook. Take product research. Brands have a tremendous opportunity to get in front of consumers as they move away from classic Google Search in favor of recommendations from AI, according to Debra Aho Williamson, founder of […]

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Influencer Marketing Grows Up

Allison Schiff — Tue, 19 May 2026 10:00:27 +0000

Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match. “If I’m a […]

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Writing Content For The Robots; Amazon’s Alarming Affiliate Adjustments

AdExchanger — Tue, 19 May 2026 05:30:41 +0000

Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports. “We want our marketing content to be […]

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Ogilvy CIO Says AI Is A Handy Tool, But The Real Magic Is In Human “Provocateurs”

Joanna Gerber — Tue, 19 May 2026 05:00:52 +0000

The word “innovation” gets thrown around in every press release and new product announcement, but what does it actually mean? Carol Reed, Ogilvy’s new chief innovation officer, says one of the key elements of innovation is knowing what sort of companies to partner with – the “usual suspects,” like media, social and tech platforms, but […]

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Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

James Hercher — Mon, 18 May 2026 14:45:42 +0000

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has roughly doubled its market cap over the past four years, as other agency holdcos and ad tech businesses have struggled. […]

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These AI Agents Want To Handle All The Annoying Parts Of Media Buying

Allison Schiff — Mon, 18 May 2026 13:00:52 +0000

It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and reconciling reports to running QA checks and drafting explanations for clients when metrics don’t line up. “Inside of the platforms, it’s AI everywhere – but […]

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‘I Don’t Think I’m A Data Broker’ Is Not A Defense

Allison Schiff — Mon, 18 May 2026 05:00:28 +0000

Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree. “‘I’m not a data broker’ – that’s probably what a lot of you in this room think,” said Tony Ficarrotta, VP and general counsel of the Network Advertising Initiative, addressing a small group […]

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