AdExchanger

Liftoff Sees Big Wins Ahead For Mobile As AI Pushes Budgets Into Apps

Fri, 13 Nov 2026 17:00:49 +0000

Ready for Liftoff? The mobile growth marketing platform reported its second-ever quarterly earnings on Thursday after the market closed. Shares were up by almost 25% overnight after the company exceeded its revenue target and projected an optimistic profit margin outlook moving forward. Liftoff earned $237.5 million in Q3 2026, up from $179.5 million during the […]

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CTV Has Trust Issues

Fri, 13 Nov 2026 06:00:00 +0000

Around four months ago, Serge Matta, president of global ad sales at LG Ad Solutions, had a meeting with a large QSR advertiser, and he offered the CMO a guarantee. “We said, ‘You only pay us based on incremental visits to your store as defined and measured by your independent third-party measurement provider,’” Matta shared […]

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AI Creative In The Programmatic Loop

Fri, 13 Nov 2026 05:40:29 +0000

The latest bolt-on to a DSP isn’t solving for media or measurement – it’s AI-generated creative. Inside the Viant-Waymark acquisition. Plus: CEO Jeff Green said The Trade Desk is open to M&A. So what kind of company could The Trade Desk buy?

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The Many Ways AI Can Influence A Purchase; ‘Premium’ TV Is So Fetch

AdExchanger — Fri, 13 Nov 2026 05:03:03 +0000

The IAB has a new framework for AI attribution; what does "premium" TV mean, anyway?; and the ups and downs of Claude's new usage policies.

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Google Will Now Tell You Exactly How Much It’s Saving You On Invalid Traffic

Thu, 12 Nov 2026 13:01:33 +0000

Digital advertisers have always wondered exactly how much of their ad budgets they’re wasting on bots. Now, Google will tell them. Today, Google Ads announced it’s adding a new feature called the Invalid Traffic Overview Card to its user interface. For the first time, it breaks down the dollar amount a campaign saved from Google’s […]

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Viant’s Vanderhook Brothers Want To Make Your Next CTV Ad

Thu, 12 Nov 2026 11:00:14 +0000

Viant would like a crack at your video creative, please. Earlier this week, Viant announced its $20 million acquisition of Waymark, a generative AI video ad platform that media companies, including Comcast, Fox, NBCU, Spectrum Reach and Gray Television, have used to generate more than a million ads over the past year for local advertisers. […]

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Custom Ad Algorithms Are Helping Schibsted Media Win Budgets Back From Meta

Thu, 12 Nov 2026 08:30:16 +0000

For years, ad budgets have been shifting from the open web and independent publishers to walled garden platforms like Meta. But, recently, that shift has begun to reverse a bit. Nearly two-thirds – 63.9% – of advertisers have moved mobile budgets from walled gardens to independent partners in the past year, according to a July […]

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Marketers Are Writing A New Playbook For Women’s Sports

Thu, 12 Nov 2026 06:00:58 +0000

Women's sports have historically been seen as an afterthought to men's – but no longer. How RAJ Sports is using data to rewrite its sports marketing strategy.

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The Super Bowl’s Prediction Market Ad Ban Stands; Retailers Aren’t Open To AI

AdExchanger — Thu, 12 Nov 2026 05:03:01 +0000

How will prediction markets affect the Big Game?; The agentic arms race is taking off; professional content still rules the roost.

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Stop Buying Lemons, With SWYM.ai

Wed, 11 Nov 2026 06:00:23 +0000

DSPs only see a fraction of available ad supply, and SSPs have no idea which impressions actually drive results, says SWYM.ai CEO Ravi Patel. That’s how buyers end up paying again and again for low-performing inventory. But it’s time to break the cycle.

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