AdExchanger https://www.adexchanger.com/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 29 Sep 2026 21:40:32 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExchanger https://www.adexchanger.com/ 32 32 Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari https://www.adexchanger.com/platforms/apples-latest-operating-system-blocks-the-trade-desk-from-serving-ads-on-safari/ https://www.adexchanger.com/platforms/apples-latest-operating-system-blocks-the-trade-desk-from-serving-ads-on-safari/#respond James Hercher]]> Tue, 29 Sep 2026 19:43:20 +0000 https://www.adexchanger.com/?p=470436 The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the latest Apple operating system update. IOS 27 was released on September 14. Apple has been investigating the issue since last week, although there’s no resolution yet – at least not from […]

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]]> https://www.adexchanger.com/platforms/apples-latest-operating-system-blocks-the-trade-desk-from-serving-ads-on-safari/feed/ 0 Amazon Ads And The Amazon DSP Get An Agentic Rebrand https://www.adexchanger.com/platforms/amazon-ads-and-the-amazon-dsp-get-an-agentic-rebrand/ https://www.adexchanger.com/platforms/amazon-ads-and-the-amazon-dsp-get-an-agentic-rebrand/#respond James Hercher]]> Tue, 29 Sep 2026 13:00:25 +0000 https://www.adexchanger.com/?p=470371 Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday. As one part of that overhaul, the product name “Amazon DSP” has been replaced by a new product dubbed DVA (for “display, video and audio”). On […]

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]]> https://www.adexchanger.com/platforms/amazon-ads-and-the-amazon-dsp-get-an-agentic-rebrand/feed/ 0 Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls https://www.adexchanger.com/platforms/amazon-gets-conversational-with-new-agentic-ad-formats-and-brand-controls/ https://www.adexchanger.com/platforms/amazon-gets-conversational-with-new-agentic-ad-formats-and-brand-controls/#respond James Hercher]]> Tue, 29 Sep 2026 13:00:14 +0000 https://www.adexchanger.com/?p=470367 The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic chatbot experience and new AI optimization tools for branding and performance campaigns. To mark the point, the Amazon Ads console itself is […]

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]]> https://www.adexchanger.com/platforms/amazon-gets-conversational-with-new-agentic-ad-formats-and-brand-controls/feed/ 0 OpenAI Says Sponsored Chats Are The Future. The Future Of Publisher Monetization Isn’t So Clear https://www.adexchanger.com/ai/openai-says-sponsored-chats-are-the-future-but-publisher-monetization-isnt-a-priority/ https://www.adexchanger.com/ai/openai-says-sponsored-chats-are-the-future-but-publisher-monetization-isnt-a-priority/#respond Joanna Gerber]]> Tue, 29 Sep 2026 12:33:48 +0000 https://www.adexchanger.com/?p=470372 Sponsored agents are the future of AI-native advertising experiences, according to Colleen Coulter, global ad solutions lead at OpenAI. But what do LLMs owe publishers?

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]]> https://www.adexchanger.com/ai/openai-says-sponsored-chats-are-the-future-but-publisher-monetization-isnt-a-priority/feed/ 0 Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First https://www.adexchanger.com/adexchanger-talks/want-ai-agents-that-work-youve-gotta-do-the-unsexy-stuff-first/ https://www.adexchanger.com/adexchanger-talks/want-ai-agents-that-work-youve-gotta-do-the-unsexy-stuff-first/#respond Allison Schiff]]> Tue, 29 Sep 2026 10:00:13 +0000 https://www.adexchanger.com/?p=470349 Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Abbey Klaassan, CEO of independent performance agency Tinuiti, on this week’s episode of AdExchanger Talks. AI agents are only useful if the data feeding them is clean […]

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]]> https://www.adexchanger.com/adexchanger-talks/want-ai-agents-that-work-youve-gotta-do-the-unsexy-stuff-first/feed/ 0 Feeding On Vertical Video; Trying To Make Muse Happen https://www.adexchanger.com/daily-news-roundup/tuesday-29092026/ https://www.adexchanger.com/daily-news-roundup/tuesday-29092026/#respond Tue, 29 Sep 2026 04:03:51 +0000 https://www.adexchanger.com/?p=470328 Advertisers can now buy YouTube Shorts ads alongside open web inventory; Meta just wants to be wanted; and Meta's Muse shows the danger of blindly trusting AI agents.

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]]> https://www.adexchanger.com/daily-news-roundup/tuesday-29092026/feed/ 0 Who Will Stand Up For The Open Web? https://www.adexchanger.com/display-2/who-will-stand-up-for-the-open-web/ https://www.adexchanger.com/display-2/who-will-stand-up-for-the-open-web/#respond James Hercher]]> Mon, 28 Sep 2026 12:28:55 +0000 https://www.adexchanger.com/?p=470265 The open web is done; stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. A consensus has emerged in recent years that the above statements are true, and that the open web as we know it is on an irreversible decline. Sure, certain […]

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]]> https://www.adexchanger.com/display-2/who-will-stand-up-for-the-open-web/feed/ 0 What Publishers Don’t Know About New Jersey’s Data Broker Law Could Cost Them https://www.adexchanger.com/data-privacy-roundup/what-publishers-dont-know-about-new-jerseys-data-broker-law-could-cost-them/ https://www.adexchanger.com/data-privacy-roundup/what-publishers-dont-know-about-new-jerseys-data-broker-law-could-cost-them/#respond Allison Schiff]]> Mon, 28 Sep 2026 05:00:38 +0000 https://www.adexchanger.com/?p=470120 Fellow privacy nerds, farewell. After 100 (hopefully) adorkable dispatches, the Data Privacy Roundup is dropping its last mic. This is the final edition, and it’s been a pleasure to ad serve you. But don’t worry. We’ll still be covering privacy on our website, just not here. Stay tuned for a new AI-themed newsletter coming soon. […]

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]]> https://www.adexchanger.com/data-privacy-roundup/what-publishers-dont-know-about-new-jerseys-data-broker-law-could-cost-them/feed/ 0 This Creator Marketing Platform Has Gone Fully Agentic  https://www.adexchanger.com/marketers/this-creator-marketing-platform-has-gone-fully-agentic/ https://www.adexchanger.com/marketers/this-creator-marketing-platform-has-gone-fully-agentic/#respond Joanna Gerber]]> Mon, 28 Sep 2026 05:00:28 +0000 https://www.adexchanger.com/?p=470060 Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice.

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]]> https://www.adexchanger.com/marketers/this-creator-marketing-platform-has-gone-fully-agentic/feed/ 0 Why AI Treats Publisher Content As A Commodity; Playing Your Credit Cards Right https://www.adexchanger.com/daily-news-roundup/monday-28092026/ https://www.adexchanger.com/daily-news-roundup/monday-28092026/#respond Mon, 28 Sep 2026 04:03:41 +0000 https://www.adexchanger.com/?p=470213 Why AI commoditizes publisher content; credit cards are incorporating brand deals at the expense of exclusivity; and McDonald's launches a media network.

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