AdExchanger

AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?

Tue, 20 Oct 2026 08:00:00 +0000

Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. Well, research is starting to prove the case. A study released Tuesday by advertising supply chain intelligence company DecryptAds uncovered more than 2,100 AI-generated recipe sites that take a page straight […]

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What Frogs And Socks Can Teach Us About AI Implementation

Tue, 20 Oct 2026 05:00:35 +0000

Conventional wisdom says that you need clean data before you can use AI. But Rebecca Sykes isn’t so sure the data needs to be pristine. Sykes, a partner at The Brandtech Group who leads its emerging technology practice, says generative AI can work with the kind of fuzzy, siloed and sometimes badly labeled data that […]

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Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions

Tue, 20 Oct 2026 04:35:32 +0000

Political campaigns are set to spend more than $11 billion on advertising in the midterms, and a growing share will land on connected television (CTV). But shifting the budget to streaming without shifting the thinking behind it can lead to a tremendous amount of waste. For years, the industry has debated linear versus streaming and […]

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So Begins ChatGPT’s Endless Ad Iterations; YouTube Affiliates With AliExpress

AdExchanger — Tue, 20 Oct 2026 04:03:05 +0000

ChatGPT launches its latest iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making their smart TVs less smart.

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How Australian Home Lender Lendi Measures The Invisible Work Of AI

Mon, 19 Oct 2026 16:03:46 +0000

Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are. Problem is, measuring how chatbots shape brand discovery is mostly still a mystery. But “you can’t improve what you can’t measure,” said Michael McCash, GM of growth at Australian […]

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How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers

AdExchanger — Mon, 19 Oct 2026 12:05:36 +0000

Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests.

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You Know Your Ideal Customer. But Can Your Media Plan Actually Reach Them?

AdExchanger Content Studio — Mon, 19 Oct 2026 12:00:23 +0000

Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics to include attitudes, motivations, values, preferences and even future intentions. But a media buyer still has to turn that persona into a handful of targetable attributes. And, ironically, the more specific the picture of an ideal customer becomes, […]

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AI Startup Minerva Built An Agentic CDP, But Don’t Call It That

Mon, 19 Oct 2026 05:00:38 +0000

Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can help create better outcomes,” Engles told AdExchanger. “But is it a long-term, durable moat? Probably not.” […]

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MMM Is Getting Smarter. It Still Can’t Do The Whole Job Alone

AdExchanger Guest Columnist — Mon, 19 Oct 2026 04:35:00 +0000

Every media dollar eventually has to answer the same uncomfortable question: Did it create new revenue or simply take credit for revenue that was coming anyway? A channel with exceptional reported ROI may simply be capturing existing demand. Another may appear less efficient while creating customers who otherwise would never have entered the market. That […]

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Meta’s New TOS Dubbed A Total POS; Another Nail In Search Traffic’s Coffin

AdExchanger — Mon, 19 Oct 2026 04:03:18 +0000

Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less transparent these days.

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