AdExchanger https://www.adexchanger.com/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 09 Sep 2026 14:40:40 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExchanger https://www.adexchanger.com/ 32 32 TV Manufacturer Telly Touts Programmatic Home Screen Ads https://www.adexchanger.com/streaming/tv-manufacturer-telly-touts-programmatic-home-screen-ads/ https://www.adexchanger.com/streaming/tv-manufacturer-telly-touts-programmatic-home-screen-ads/#respond Alyssa Boyle]]> Wed, 09 Sep 2026 13:00:47 +0000 https://www.adexchanger.com/?p=468167 Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend. 

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]]> https://www.adexchanger.com/streaming/tv-manufacturer-telly-touts-programmatic-home-screen-ads/feed/ 0 Everyone In Ad Tech Will Soon Have An AI Operational Layer. Are You Building Yours Or Renting Someone Else’s? https://www.adexchanger.com/content-studio/everyone-in-ad-tech-will-soon-have-an-ai-operational-layer-are-you-building-yours-or-renting-someone-elses/ https://www.adexchanger.com/content-studio/everyone-in-ad-tech-will-soon-have-an-ai-operational-layer-are-you-building-yours-or-renting-someone-elses/#respond Wed, 09 Sep 2026 12:00:24 +0000 https://www.adexchanger.com/?p=467817 Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand routing, price setting and coordination between buyer and seller agents. Raptive launched an intelligence division, appointed a chief AI officer and outright acquired an AI company. AI is becoming an operational layer of the business itself […]

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]]> https://www.adexchanger.com/content-studio/everyone-in-ad-tech-will-soon-have-an-ai-operational-layer-are-you-building-yours-or-renting-someone-elses/feed/ 0 Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service https://www.adexchanger.com/marketers/actionable-raises-10-million-to-build-a-better-understanding-of-cause-and-effect-in-customer-service/ https://www.adexchanger.com/marketers/actionable-raises-10-million-to-build-a-better-understanding-of-cause-and-effect-in-customer-service/#respond Joanna Gerber]]> Wed, 09 Sep 2026 05:00:22 +0000 https://www.adexchanger.com/?p=468176 Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn.

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]]> https://www.adexchanger.com/marketers/actionable-raises-10-million-to-build-a-better-understanding-of-cause-and-effect-in-customer-service/feed/ 0 The Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask https://www.adexchanger.com/data-driven-thinking/the-amazon-ads-lawsuit-raises-questions-about-auction-disclosure-dsp-buyers-need-to-ask/ https://www.adexchanger.com/data-driven-thinking/the-amazon-ads-lawsuit-raises-questions-about-auction-disclosure-dsp-buyers-need-to-ask/#respond Wed, 09 Sep 2026 04:35:08 +0000 https://www.adexchanger.com/?p=468184 For 22 years, I have worked on the buy side – across agencies, brands and now at their intersection – helping buyers navigate ad tech and helping ad tech understand buyers. This past year, I have found a clear common cause: Buyers are exhausted. They spend too much time tracking changes, managing campaign and budget […]

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]]> https://www.adexchanger.com/data-driven-thinking/the-amazon-ads-lawsuit-raises-questions-about-auction-disclosure-dsp-buyers-need-to-ask/feed/ 0 Cable News Bundling Hits The App Store; Grindr’s Turn On The Data Sales Hot Seat https://www.adexchanger.com/daily-news-roundup/wednesday-09092026/ https://www.adexchanger.com/daily-news-roundup/wednesday-09092026/#respond Wed, 09 Sep 2026 04:03:44 +0000 https://www.adexchanger.com/?p=468189 What Now? Cable network MS NOW, previously MSNBC, launched a subscription app this week at $7.99 per month or $79.99 annually. News media has struggled to find its place in the mobile subscription economy. (CNN+, anyone?) Behemoths like Walmart, Uber and Amazon commonly bundle their offerings with entertainment studios and other content providers, but never […]

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]]> https://www.adexchanger.com/daily-news-roundup/wednesday-09092026/feed/ 0 AdExchanger Talks #500: I’ve Tried Everything But AdTech Therapy https://www.adexchanger.com/adexchanger-talks/adexchanger-talks-500-ive-tried-everything-but-adtech-therapy/ https://www.adexchanger.com/adexchanger-talks/adexchanger-talks-500-ive-tried-everything-but-adtech-therapy/#respond Anthony Vargas]]> Tue, 08 Sep 2026 18:13:56 +0000 https://www.adexchanger.com/?p=468137 Traffic-starved digital publishers will do anything to make ad revenue these days – even go to therapy. Hence why sell-side experts and independent consultants Jana Meron and Scott Messer launched their new joint venture, AdTech Therapy, earlier this year. Meron and Messer join this week’s episode of AdExchanger Talks – which, by the way, happens […]

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]]> https://www.adexchanger.com/adexchanger-talks/adexchanger-talks-500-ive-tried-everything-but-adtech-therapy/feed/ 0 Why Live Sports Is the Ultimate Stress Test For Your Unified Video Strategy https://www.adexchanger.com/content-studio/why-live-sports-is-the-ultimate-stress-test-for-your-unified-video-strategy/ https://www.adexchanger.com/content-studio/why-live-sports-is-the-ultimate-stress-test-for-your-unified-video-strategy/#respond Tue, 08 Sep 2026 12:00:13 +0000 https://www.adexchanger.com/?p=468008 This summer’s high-profile sports events, highlighted by the World Cup, reaffirmed their unique power to capture attention and unite global audiences. But, for many brands, turning that attention into impact is hard: Demand is high, inventory is limited and audiences are fragmented across a complex media landscape. With the right strategy, though, those same conditions […]

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]]> https://www.adexchanger.com/content-studio/why-live-sports-is-the-ultimate-stress-test-for-your-unified-video-strategy/feed/ 0 The Startup That Got Ukraine’s Rival Telcos To Collaborate On Identity https://www.adexchanger.com/data-privacy-roundup/the-startup-that-got-ukraines-rival-telcos-to-collaborate-on-identity/ https://www.adexchanger.com/data-privacy-roundup/the-startup-that-got-ukraines-rival-telcos-to-collaborate-on-identity/#respond Allison Schiff]]> Tue, 08 Sep 2026 05:00:43 +0000 https://www.adexchanger.com/?p=467256 Yuriy Gorokhov will tell you, without much prompting, that telecom data isn’t as valuable as telcos like to think. Which is a little odd to hear from the head of ad platform at an identity-focused ad tech startup for telecom providers. But that doesn’t mean there isn’t a smart way to use that data, despite […]

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]]> https://www.adexchanger.com/data-privacy-roundup/the-startup-that-got-ukraines-rival-telcos-to-collaborate-on-identity/feed/ 0 AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences https://www.adexchanger.com/marketers/ai-is-helping-loreal-brainstorm-unique-ways-to-reach-male-audiences/ https://www.adexchanger.com/marketers/ai-is-helping-loreal-brainstorm-unique-ways-to-reach-male-audiences/#respond Joanna Gerber]]> Tue, 08 Sep 2026 05:00:06 +0000 https://www.adexchanger.com/?p=468035 L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

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]]> https://www.adexchanger.com/marketers/ai-is-helping-loreal-brainstorm-unique-ways-to-reach-male-audiences/feed/ 0 Keeping AI Costs In Check; Selling Your Data To The Highest Bidder https://www.adexchanger.com/daily-news-roundup/tuesday08092026/ https://www.adexchanger.com/daily-news-roundup/tuesday08092026/#respond Tue, 08 Sep 2026 04:03:44 +0000 https://www.adexchanger.com/?p=468057 AI needs a babysitter: Google was outbid on Spirit Airlines’ data; and AI-generated food makes for terrible ads.

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