AdExchanger

How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)

Thu, 20 Aug 2026 13:00:02 +0000

How long does it take you to decide what to watch after you turn your TV on?

The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared first on AdExchanger.

Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion

AdExchanger Content Studio — Thu, 20 Aug 2026 12:00:13 +0000

A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this year, despite accounting for just 12.5% of the time Americans spend with media. Convergent TV (linear and CTV), where consumers spend 38.5% of their media day, gets 18% of budgets. As Digiday put […]

The post Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion appeared first on AdExchanger.

I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?

Thu, 20 Aug 2026 04:35:35 +0000

Back-to-school shopping is one of my most treasured late-summer activities. When the school supply list came out as a kid, I would wait with anticipation until my mom could drive me to Office Max in her minivan. I’d spend as long as I could in the store deliberating between seven different types of highlighters and […]

The post I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad? appeared first on AdExchanger.

Thinking Outside The Chumbox; Divine Inspiration

AdExchanger — Thu, 20 Aug 2026 04:03:38 +0000

Outta The Box Back in the long, long ago – as in, 2017 – Apple News made a tentative step into programmatic territory via an ad sales partnership with NBCUniversal. The arrangement brought programmatic plumbing – ad servers and measurement from vendors like Celtra, Kargo, Moat and IAS – into Apple’s tightly controlled walled garden. […]

The post Thinking Outside The Chumbox; Divine Inspiration appeared first on AdExchanger.

Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy

Wed, 19 Aug 2026 16:02:39 +0000

Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August

The post Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy appeared first on AdExchanger.

The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why

Lynn Leahey — Wed, 19 Aug 2026 09:00:41 +0000

According to Horizon Media's Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers.

The post The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why appeared first on AdExchanger.

Your Team Is Working Faster With AI, But Are They Really Getting Better Results?

AdExchanger Guest Columnist — Wed, 19 Aug 2026 04:35:19 +0000

A lot of marketing leaders are wondering whether AI is really bringing incremental value to their business. Teams are moving faster than ever. Campaign briefs, social copy, first-pass creative and competitive research can now be produced in a fraction of the time it used to take. Yet it’s not clear if the work is actually […]

The post Your Team Is Working Faster With AI, But Are They Really Getting Better Results? appeared first on AdExchanger.

Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers

AdExchanger — Wed, 19 Aug 2026 04:03:00 +0000

Fire Sale Firestarters One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg Law reports. The data stockpile Google bought for a song includes 100 million emails, 500 million Microsoft Teams chats and […]

The post Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers appeared first on AdExchanger.

Taking A Look At Tuple, A New Entrant To The Ossified DSP Market

Tue, 18 Aug 2026 14:56:19 +0000

Doug Lauretano began his advertising career in the early noughts on the publisher side at titles such as Fortune, The Wall Street Journal and CNN Money. He spent a decade at supply-side programmatic players OpenX and Media.net before joining data and advertising company CivicScience in 2021. It was at CivicScience while developing a deal ID […]

The post Taking A Look At Tuple, A New Entrant To The Ossified DSP Market appeared first on AdExchanger.

Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics

AdExchanger Content Studio — Tue, 18 Aug 2026 12:00:16 +0000

The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and optimization are harder to execute in linear, but not impossible. The bigger barrier is operational fragmentation. For all but the […]

The post Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics appeared first on AdExchanger.