AdExchanger https://www.adexchanger.com/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 09 Apr 2026 14:20:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExchanger https://www.adexchanger.com/ 32 32 What Is AI Automating In Ad Tech? https://www.adexchanger.com/the-big-story/what-is-ai-automating-in-ad-tech/ https://www.adexchanger.com/the-big-story/what-is-ai-automating-in-ad-tech/#respond Thu, 09 Apr 2026 14:00:02 +0000 https://www.adexchanger.com/?p=455982 Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech.

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]]> https://www.adexchanger.com/the-big-story/what-is-ai-automating-in-ad-tech/feed/ 0 5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like https://www.adexchanger.com/content-studio/5-years-of-att-what-weve-learned-and-what-the-future-of-ios-performance-looks-like/ https://www.adexchanger.com/content-studio/5-years-of-att-what-weve-learned-and-what-the-future-of-ios-performance-looks-like/#respond Thu, 09 Apr 2026 12:00:08 +0000 https://www.adexchanger.com/?p=455758 When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops became sparse and biased, and iOS performance marketing shifted into a different measurement environment under SKAdNetwork (SKAN). Apple’s AdAttributionKit (AAK) later delayed postbacks, compressed conversion values and set privacy thresholds […]

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]]> https://www.adexchanger.com/content-studio/5-years-of-att-what-weve-learned-and-what-the-future-of-ios-performance-looks-like/feed/ 0 Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply https://www.adexchanger.com/tv/inside-rtls-plan-to-aggregate-europes-fragmented-tv-and-video-supply/ https://www.adexchanger.com/tv/inside-rtls-plan-to-aggregate-europes-fragmented-tv-and-video-supply/#respond Thu, 09 Apr 2026 05:00:44 +0000 https://www.adexchanger.com/?p=455961 European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and regulations. Also much like the US, Europe is undergoing a transition from linear TV to streaming and CTV. But reliable […]

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]]> https://www.adexchanger.com/tv/inside-rtls-plan-to-aggregate-europes-fragmented-tv-and-video-supply/feed/ 0 The Price And Promo Paradox; YouTube’s Interactive TV Push https://www.adexchanger.com/daily-news-roundup/2026-04-09/ https://www.adexchanger.com/daily-news-roundup/2026-04-09/#respond Thu, 09 Apr 2026 04:03:31 +0000 https://www.adexchanger.com/?p=455966 Priced Out For many online advertisers, product prices and ad budgets are flip sides of the same coin. Is a brand better off discounting prices by $1 or spending $1 more per purchase on ads?  For many of the biggest CPG brands, marketing budgets are tightening after years of inflation. When shoppers decreased their grocery […]

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]]> https://www.adexchanger.com/daily-news-roundup/2026-04-09/feed/ 0 Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep https://www.adexchanger.com/measurement/liquid-death-lets-incrementality-decide-what-tactics-to-kill-and-what-to-keep/ https://www.adexchanger.com/measurement/liquid-death-lets-incrementality-decide-what-tactics-to-kill-and-what-to-keep/#respond Wed, 08 Apr 2026 05:00:53 +0000 https://www.adexchanger.com/?p=455910 Liquid Death is known for its irreverent branding and provocative slogans, such as “murder your thirst” and “death to plastic.” Its campaigns also lean into that over‑the‑top vibe. A couple of years ago, the heavy-metal-inspired canned water brand collaborated with Burton to create deliberately dangerous flat snowboards and dared professional snowboarders to ride them and […]

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]]> https://www.adexchanger.com/measurement/liquid-death-lets-incrementality-decide-what-tactics-to-kill-and-what-to-keep/feed/ 0 Who Needs ‘Corrosive Intermediaries’ Anyway? https://www.adexchanger.com/adexchanger-talks/who-needs-corrosive-intermediaries-anyway/ https://www.adexchanger.com/adexchanger-talks/who-needs-corrosive-intermediaries-anyway/#respond Wed, 08 Apr 2026 05:00:43 +0000 https://www.adexchanger.com/?p=455809 The programmatic supply chain might not be fixable, but that doesn’t mean publishers shouldn’t try. Especially now, when they’re facing what Danny Spears, COO of publisher alliance Ozone, describes as a “perfect storm” of macro pressure, signal loss and traffic dips. “There’s something unique about this moment,” Spears says on this week’s episode of AdExchanger […]

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]]> https://www.adexchanger.com/adexchanger-talks/who-needs-corrosive-intermediaries-anyway/feed/ 0 The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI https://www.adexchanger.com/data-driven-thinking/the-creativity-trade-off-what-marketers-risk-losing-in-the-age-of-ai/ https://www.adexchanger.com/data-driven-thinking/the-creativity-trade-off-what-marketers-risk-losing-in-the-age-of-ai/#respond Wed, 08 Apr 2026 04:35:47 +0000 https://www.adexchanger.com/?p=455914 We used to have a saying at the first agency I worked for: “Money flows to new.”  Back then, “new” meant things like QR codes, mobile video and social media. Then, tech really took off and programmatic advertising, augmented reality and data-driven insights became the new “new.” AI was also a thing, but it wasn’t […]

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]]> https://www.adexchanger.com/data-driven-thinking/the-creativity-trade-off-what-marketers-risk-losing-in-the-age-of-ai/feed/ 0 No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All https://www.adexchanger.com/daily-news-roundup/wednesday-08042026/ https://www.adexchanger.com/daily-news-roundup/wednesday-08042026/#respond Wed, 08 Apr 2026 04:03:45 +0000 https://www.adexchanger.com/?p=455930 A Rough Fortnite Epic Games has had an epically bad couple of weeks. Could ad revenue turn things around? The Fortnite publisher laid off over 1,000 employees two weeks ago, citing lower engagement with its flagship metaverse-like gaming property. And on Monday, a federal court dished Epic some bad news in its yearslong legal fight […]

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]]> https://www.adexchanger.com/daily-news-roundup/wednesday-08042026/feed/ 0 Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing https://www.adexchanger.com/measurement/northbeam-adds-the-third-leg-of-the-attribution-stool-with-incrementality-testing/ https://www.adexchanger.com/measurement/northbeam-adds-the-third-leg-of-the-attribution-stool-with-incrementality-testing/#respond Tue, 07 Apr 2026 17:21:15 +0000 https://www.adexchanger.com/?p=455885 No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” to refer to a patchwork approach between multitouch attribution (MTA), marketing mix modeling (MMM) and incrementality testing. For the attribution and analytics company Northbeam, which released a new incrementality […]

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]]> https://www.adexchanger.com/measurement/northbeam-adds-the-third-leg-of-the-attribution-stool-with-incrementality-testing/feed/ 0 Dairy-Free Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights https://www.adexchanger.com/marketers/non-dairy-creamer-brand-nutpods-is-cracking-fragmentation-with-ai-powered-insights/ https://www.adexchanger.com/marketers/non-dairy-creamer-brand-nutpods-is-cracking-fragmentation-with-ai-powered-insights/#respond Tue, 07 Apr 2026 13:00:06 +0000 https://www.adexchanger.com/?p=455783 A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.

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