AdExchanger

How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads

Fri, 24 Jul 2026 04:45:23 +0000

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.

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Amazon’s Million-Dollar Seller Revolt

Fri, 24 Jul 2026 04:30:31 +0000

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.

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TV For Free?; Retail Media Goes Wholesale

AdExchanger — Fri, 24 Jul 2026 04:03:40 +0000

The First Taste Is Free Last week, Netflix’s executive team shot down rumors about launching a free, live TV-style channel, saying they have to be careful about what co-CEO Greg Peters called the “cannibalization of paid tiers.” Well, looks like other streaming services don’t share those same concerns. Business Insider reports that Paramount+ is planning […]

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Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU

Thu, 23 Jul 2026 16:19:02 +0000

Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest.

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Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access

Thu, 23 Jul 2026 15:01:39 +0000

DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer digging too deeply into its supply chain? Apparently, that’s reason enough not to onboard them – which is odd, given how loudly […]

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Advertising’s Next Audience Isn’t Human. So We Must Rethink The Value Of Non-Human Traffic

AdExchanger Guest Columnist — Thu, 23 Jul 2026 04:35:01 +0000

For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can increasingly evaluate, compare and execute decisions, from product research to actual purchases. Human-to-agent isn’t an incremental change. It’s a structural […]

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Sports Rule The TV Upfronts; Are Reddit And Google Breaking Up?

AdExchanger — Thu, 23 Jul 2026 04:03:15 +0000

Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides.

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Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?

Thu, 23 Jul 2026 00:01:30 +0000

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google’s Network advertising business, which constitutes ad spend across the open web, was down year over year once again. Meanwhile, in early July, Google lost a years-long appeal against a record 4.1 billion euro antitrust […]

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Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display

Wed, 22 Jul 2026 10:00:27 +0000

Audio platforms are fed up with tolerating the persistent gap between the amount of time people spend listening to podcasts and how much advertisers spend on podcast advertising. So instead of waiting for advertisers to change their habits, these platforms are making their podcast inventory available through the same tools advertisers already use to run […]

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AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show

Lynn Leahey — Wed, 22 Jul 2026 05:00:14 +0000

Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else.

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