AdOperationsOnline.com https://adtechdaily.com/ Daily news and insights on Ad Operations and Online Advertising topics. Fri, 06 Mar 2026 16:46:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://adtechdaily.com/wp-content/uploads/2015/08/adtech_16x16.png Ad Tech Daily https://adtechdaily.com/ 32 32 Sevio Releases 2025 Programmatic Monetization Performance Report for Financial Audience Publishers https://adtechdaily.com/2026/03/06/sevio-releases-2025-programmatic-monetization-performance-report-for-financial-audience-publishers/ Fri, 06 Mar 2026 16:46:49 +0000 https://adtechdaily.com/?p=45668 person in black suit jacket holding white tablet computerSevio, a programmatic advertising infrastructure provider for financial audiences and blockchain publishers, has officially released its State of Financial Publishers (2025): Programmatic Monetization Performance Report. Built entirely on real-world data collected from publishers running on Sevio’s infrastructure, this report tackles one of the most talked-about questions in digital media right now: In 2025, did revenue […]

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]]> Readpeak Turbo Charges Leadership Team with Top Talent from Pinterest, Hearst, and The Trade Desk as It Accelerates European Expansion https://adtechdaily.com/2025/10/17/readpeak-turbo-charges-leadership-team-with-top-talent-from-pinterest-hearst-and-the-trade-desk-as-it-accelerates-european-expansion/ Fri, 17 Oct 2025 13:24:41 +0000 https://adtechdaily.com/?p=45597 Ad Tech DailyNative adtech scale-up makes a trio of senior appointments across the UK and France Readpeak, the leading programmatic native advertising platform, trusted by brands including IKEA, BMW, and Bosch, has announced three senior appointments as it continues its rapid growth across Europe. Thomas Bailly joins as Head of International Growth, Helena Murphy as Business Lead […]

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]]> PurpleLab Expands the Healthcare Advertising Ecosystem with Consecutive Strategic Partnerships https://adtechdaily.com/2025/09/30/purplelab-expands-the-healthcare-advertising-ecosystem-with-consecutive-strategic-partnerships/ Tue, 30 Sep 2025 13:27:11 +0000 https://adtechdaily.com/?p=45598 Ad Tech DailyThe healthcare analytics company partnered with Experian, DeepIntent, InsightsRx, and Comscore to deliver scale, precision, privacy-conscious targeting, and real-time measurement for pharmaceutical advertisers. PHILADELPHIA — PurpleLab®, the healthcare analytics company powering evidence-based decisions across life sciences, has announced a series of major partnerships with Experian, DeepIntent, InsightsRx, and Comscore. Together, these collaborations allow advertisers to […]

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]]> AdGreetz and DAIVID Partnership Brings AI-Generated, AI-Optimized Ad Campaigns to SMBs Worldwide https://adtechdaily.com/2025/09/29/adgreetz-and-daivid-partnership-brings-ai-generated-ai-optimized-ad-campaigns-to-smbs-worldwide/ Mon, 29 Sep 2025 15:36:50 +0000 https://adtechdaily.com/?p=45584 Ad Tech DailyGlobal deal sees small and medium-sized businesses gain access to personalized GenAI ads and tools to test their effectiveness before launch LONDON, UK; LOS ANGELES, CALIFORNIA – Small and medium-sized businesses (SMBs) can now create personalized AI-generated ad campaigns and optimize them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, […]

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]]> Censuswide Research Finds UK CMOs in Balancing Act with Consumers on Use of AI and Brand Activism https://adtechdaily.com/2025/09/29/censuswide-research-finds-uk-cmos-in-balancing-act-with-consumers-on-use-of-ai-and-brand-activism/ Mon, 29 Sep 2025 13:37:00 +0000 https://adtechdaily.com/?p=45585 Ad Tech Daily       89% of CMOs are using Generative AI and 78% are leveraging traditional AI. However, consumer comfort with GenAI use is low.       A polarised landscape: 50% of UK consumers want or expect brands to take a public stand on social/political issues and 50% do not.       96% of CMOs see […]

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]]> Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV https://adtechdaily.com/2025/08/29/wurl-and-tvision-unveil-new-report-linking-emotion-alignment-to-higher-ad-attention-on-streaming-tv/ Fri, 29 Aug 2025 15:28:50 +0000 https://adtechdaily.com/?p=45566 Ad Tech DailyFirst-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance PALO ALTO, Calif. — Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report today called, The Impact of Emotion Alignment on […]

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]]> Vecima to Highlight Efficient, AI-powered Video Streaming and Innovative Monetization Solutions at IBC 2025 https://adtechdaily.com/2025/08/28/vecima-to-highlight-efficient-ai-powered-video-streaming-and-innovative-monetization-solutions-at-ibc-2025/ Thu, 28 Aug 2025 15:10:54 +0000 https://adtechdaily.com/?p=45563 Ad Tech DailyVICTORIA, British Columbia — Vecima Networks Inc. (TSX: VCM) today announced its MediaScale™ solution line-up for IBC 2025 in Amsterdam, highlighting multiple video industry innovations, including KeyFrame and MediaScale Open CDN. The KeyFrame Media Optimization solution enables Content Providers to elevate video quality using real-time generative AI while simultaneously reducing bitrates. This patented technology not only continues […]

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]]> Overwolf Expands European Presence with Former Activision Blizzard Executive to Accelerate Brand Partnership Growth https://adtechdaily.com/2025/08/28/overwolf-expands-european-presence-with-former-activision-blizzard-executive-to-accelerate-brand-partnership-growth/ Thu, 28 Aug 2025 12:12:00 +0000 https://adtechdaily.com/?p=45556 Business has grown by 385% since entering the EU market one year ago Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth […]

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]]> 6sense Expands Executive Team to Scale Innovation and Advance Leadership in AI-Powered Revenue Marketing https://adtechdaily.com/2025/08/27/6sense-expands-executive-team-to-scale-innovation-and-advance-leadership-in-ai-powered-revenue-marketing/ Wed, 27 Aug 2025 15:25:39 +0000 https://adtechdaily.com/?p=45565 Ad Tech DailySAN FRANCISCO — 6sense®, the first AI-powered revenue marketing platform, today announced three strategic executive appointments: Tim O’Neil as Chief Sales Officer, Amir Ravandoust as Chief Operating Officer, and Raj Gupta as Chief Development Officer. This expanded leadership bench underscores 6sense’s focus on accelerating innovation, operational discipline, and category leadership in Revenue AI. “We’re building the company that […]

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]]> Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea’s High-Growth Programmatic Market https://adtechdaily.com/2025/08/26/perion-partners-with-kt-corporation-and-nhn-ad-to-drive-new-advertising-revenue-in-koreas-high-growth-programmatic-market/ Tue, 26 Aug 2025 15:17:15 +0000 https://adtechdaily.com/?p=45564 closeup photo of turned-on blue and white laptop computerKT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced strategic partnerships with KT Corporation and NHN AD, two of South Korea’s leading […]

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]]> DoubleVerify’s 2025 Global Insights Report Uncovers North America’s Shifting Digital Ad Landscape https://adtechdaily.com/2025/08/25/doubleverifys-2025-global-insights-report-uncovers-north-americas-shifting-digital-ad-landscape/ Mon, 25 Aug 2025 20:54:07 +0000 https://adtechdaily.com/?p=45551 From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals key trends shaping media quality and performance NEW YORK — DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its 2025 Global Insights: North America Report. The annual report highlights […]

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]]> Vaudit Raises $7.3 Million from Adtech Veterans to Launch AI-powered Auditing Platform for Digital Ad Spend https://adtechdaily.com/2025/08/25/vaudit-raises-7-3-million-from-adtech-veterans-to-launch-ai-powered-auditing-platform-for-digital-ad-spend/ Mon, 25 Aug 2025 20:39:55 +0000 https://adtechdaily.com/?p=45549 All Previous Investors Participated in Oversubscribed Round, New Investors Added, Vaudit Names Piotr Korzeniowski Chief Operating Officer SAN FRANCISCO — Vaudit, formerly BlokID, today announced the successful closing of a $7.3 million seed round of financing led by Mucker Capital, with participation from AVV, AppWorks, Plug and Play, and Kyber Knight. The list of investors […]

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]]> eClerx Marks 25 Years of Innovation, Growth, and Client Impact https://adtechdaily.com/2025/08/22/eclerx-marks-25-years-of-innovation-growth-and-client-impact/ Fri, 22 Aug 2025 16:35:55 +0000 https://adtechdaily.com/?p=45541 selective focus photography of assorted-color balloonseClerx Services Ltd. (NSE: ECLERX), a global leader in productized services and operations celebrates its 25th anniversary this year, marking its journey from a single-client operation to a publicly traded, global enterprise with 20,000+ employees across APAC, EMEA, and the Americas.  “Twenty-five years ago, eClerx set out to build a company rooted in problem-solving, client […]

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]]> Innovid Expands Integration with LinkedIn to Support CTV Ads https://adtechdaily.com/2025/08/13/innovid-expands-integration-with-linkedin-to-support-ctv-ads/ Wed, 13 Aug 2025 21:00:54 +0000 https://adtechdaily.com/?p=45552 Ad Tech DailyEnhancing Innovid’s Social Ads Manager to Help Marketers Reach Professional Audiences on CTV—Within the Same Platform They Use for Social NEW YORK — Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced it now supports LinkedIn Connected TV Ads as a LinkedIn Marketing Partner for Campaign Management and Reporting […]

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]]> OpenX Fuels Continued Commercial Growth With Expanded Leadership Across Buyer Development and Marketing https://adtechdaily.com/2025/08/12/openx-fuels-continued-commercial-growth-with-expanded-leadership-across-buyer-development-and-marketing/ Tue, 12 Aug 2025 20:47:02 +0000 https://adtechdaily.com/?p=45550 Ad Tech DailyPASADENA, Calif. — OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotions of Stacy Bohrer to Senior Vice President of Buyer Development and Amanda Forrester to Senior Vice President of Marketing and Communications, reinforcing the company’s commitment to commercial momentum and partner-centric product innovation. OpenX Technologies, Inc., one of the world’s leading […]

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