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What Is a CMS?

Content Management Systems

A Look at the Future

Personalization demands innovation.

2019 Holiday Shopping Predictions: How the Short Season Will Shape a Strong Holiday for Retailers

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2019 Holiday Readiness

Data-Driven Predictions

A short season presents unique challenges.

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5 Tips to Building an Effective Customer Success Organization

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Customer Success

Tips to Put Customers First

First, get to know their needs.

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Oct 21, 2019 By Tammy Chan

Start Your Dreamforce ‘19 Journey at the Customer 360 Experience

Dreamforce ‘19 will be bigger and better than ever, but with 2,700+ sessions and workshops, 50+ visionary keynotes, four days of jam-packed inspiration and innovation, and shiny objects galore, where should you start your journey? As you plan your week of learning and fun, make sure the Customer... Read More

CEO, CRM, Customer Experience, Customer Success, Dreamforce

Oct 21, 2019 By Stephanie Buscemi

How to Connect With Customers at Scale: Advice from Conagra Brands' DeLu Jackson

New marketing technologies offer new ways to engage customers and provide highly-connected, personalized experiences. But they also bring challenges for marketing leaders such as a proliferation of data sources, which Salesforce’s latest State of Marketing report projects will jump by 50% in two... Read More

CEO, Customer Experience, Data Management

Oct 21, 2019 By Marta Lawrence

How Unified Data Helps Deliver for Pilot Flying J

With 750 locations in 43 states, Pilot Flying J is the largest operator of travel centers in North America. Despite serving more than $850 million in food sales and pumping nine billion gallons of fuel each year, the Senior Director of Digital and Brand Marketing Tyler Tanaka knows his customers... Read More

Marketing, Marketing Cloud, Customer Experience, Customer Story, Marketing Personalization

Oct 20, 2019 By Stephanie Lottridge

3 Tips on Sharing Your Trailblazer Story

Whatever path you paved, I guarantee it’s unique to you and I’ll bet you have the ability to motivate others to become Trailblazers themselves. In this series of three blog posts, we highlight content from our session “Take Your Thought Leadership to the Next Level” at the recent Trailblazer... Read More

Salesforce Ohana, Trailblazer Story

Oct 19, 2019 By Katie Wheeler

3 Compelling Strategies to Take Your Transactional Messaging to the Next Level

We’ve all received them, right? The email confirmation that arrives immediately after we make a purchase online. The text message that hits our phone asking us to verify our identity when trying to access a website. The appointment reminder we receive every six months from our dentist like... Read More

Marketing, Marketing Cloud, Email Marketing, Mobile Marketing

Oct 18, 2019 By Ray Grady

How Ecommerce CIOs Become the Greatest Change Agents

The term Chief Information Officer (CIO) was coined in a 1981 book by organizational theorist William Synnott, but the role didn’t take hold for many years. In fact, by the end of the decade fewer than 10% of Fortune 500 companies had established such a position, mostly because businesses viewed... Read More

Commerce, Commerce Cloud, B2B Commerce, Leadership

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Oct 18, 2019 By Rachel Boyles

Testing Best Practices for Sending Personalized Email at Scale

You’ve worked diligently with your team and other departments to craft the perfect email message for the newest campaign. You’ve gathered engaging creative, drafted compelling copy, segmented the ideal audience, and aligned all of your customer preferences and data points. All of this work comes to... Read More

Marketing, Marketing Cloud, Email Marketing

Oct 17, 2019 By Matt Hart

POC Sports: Accelerating Growth From the Slopes to the Streets

Imagine barreling down a 3,000-foot mountain on skis at 80 miles per hour — and your main goal is to go faster. A crash at that speed would be dramatic, to say the least. That’s where POC Sports, a 15-year-old Swedish company, comes in. POC was founded with the mission of saving lives. Its first... Read More

Commerce, Commerce Cloud, Customer Story, Retail

Illustration of Astro holding a copy of Trailblazer

Oct 17, 2019 By Monica Langley

How 450 Salesforce Editors Helped Shape Marc Benioff’s New Book, Trailblazer

Writing a book can be a solitary process (at least that’s how it was when I wrote my last book) but not when your co-author brings in 450 editors! Yes, 450! For many months, Marc Benioff and I spent hours discussing the stories from his life and career that would become Trailblazer: The Power of... Read More

Salesforce Ohana

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See Content Speak for You

Content Management Systems

A Look at the Future

2019 Holiday Readiness

Data-Driven Predictions

Customer Success

Tips to Put Customers First

Start Your Dreamforce ‘19 Journey at the Customer 360 Experience

How to Connect With Customers at Scale: Advice from Conagra Brands' DeLu Jackson

How Unified Data Helps Deliver for Pilot Flying J

3 Tips on Sharing Your Trailblazer Story

3 Compelling Strategies to Take Your Transactional Messaging to the Next Level

How Ecommerce CIOs Become the Greatest Change Agents

Testing Best Practices for Sending Personalized Email at Scale

POC Sports: Accelerating Growth From the Slopes to the Streets

How 450 Salesforce Editors Helped Shape Marc Benioff’s New Book, Trailblazer

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Introducing Salesforce Tower Sydney

Dreamforce '19: Free Expo+ Pass Is Now Available

Winter '20 Release Notes

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Content Management Systems

A Look at the Future

2019 Holiday Readiness

Data-Driven Predictions

Customer Success

Tips to Put Customers First

Most Popular Stories

Introducing Salesforce Tower Sydney

Dreamforce '19: Free Expo+ Pass Is Now Available

Winter '20 Release Notes

Research

Here's how to stay ahead of changing customer expectations

Americas

Europe, Middle East, and Africa

Asia Pacific