Marc Benioff Discusses Crisis of Trust
“We are navigating through a crisis of trust," Salesforce Chairman and co-CEO Marc Benioff said in a CNBC interview at the World Economic Forum annual meeting in Davos, Switzerland. He called on CEOs to be more accountable, ranging from handling...
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This post is co-authored with Johanna Kimura, Product Marketing Manager at LinkedIn
In a recent survey by DemandWave, 56% of marketers identified delivering quality leads and proving ROI on those leads as their biggest marketing challenge. High-quality lead generation is clearly important, yet...
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Davos is where the best ideas in the world come together in an Idyllic Alpine hamlet to shine in a winter wonderland spotlight before the world. But then what? It can be a challenge to make those inspired ideas a reality and actually drive change.
Relax, the students of Davos...
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A 1951 issue of Popular Mechanics magazine predicted that by now, we'd all have personal helicopters parked in our garages. While technology hasn't followed that exact path, there are plenty of innovations in the Fourth Industrial Revolution that are disrupting business as we know it. As technology...
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The annual World Economic Forum at Davos is nearly here, and one topic that’s sure to get a lot of attention this year is the environment. While sustainability has been in the conversation for some time, it’s catapulted to the forefront thanks to (among other things) the U.S. government’s recent...
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One of the best ways to follow current trends, learn new techniques, and retain a sense of humor about marketing is reading books on the subject. With a just quick search, you’ll find that the marketing book genre is home to hundreds of educational and entertaining reads by insightful and witty...
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Some of your best customers may not actually have a direct relationship with your brand. Instead, they may mainly interact with your brand through resellers, who indirectly represent your brand and sell your products and/or services.
Many resellers, like financial advisors and gym instructors,...
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It’s an apocalypse no more. This year’s National Retail Federation Big Show in the Big Apple proved that retail is in an evolutionary period. Digital transformation remains on retailers’ minds as the anchor to a ubiquitous shopping experience. Retailers now want to think and act like software...
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This is the first in a series of blog posts on our latest commerce innovations and how they’ll change the game for you and your customers.
Once the average shopper remembers that snapping a pic rather than typing words into a little box is a far easier — and more accurate — way to find what...
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