BUZZ marketing

PepsiCo is using mobile technology to better recruit top talent and form meaningful connections with job seekers.

The company’s new Possibilities application for iPhone, iPad and Android devices is designed to do more than just post jobs. The app is a means of actually engaging with potential job applicants and it encourages them to get to know the people and culture of Pepsi.

“So, instead of creating an app that listed our jobs, we wanted to create one that created an engagement and experience you don’t see anywhere else,” said Chris Hoyt, talent engagement and marketing leader at PepsiCo, Purchase, NY. “Possibilities is our new employment brand.

“This first version of the app is an attempt to give job seekers a look inside Pepsi and learn about our products and give them a chance to dig around and learn about the people and the amazing things that happen within the walls of this company,” he said.

Possibilities
AllTheTopBananas aided Pepsi in the development of this application.

The Pepsi Possibilities brand is focused on developing a talent network to let job seekers connect and engage in live conversation and events with other members as well as the people within Pepsi’s talent acquisition team. The new app is one of the major efforts to make that happen.

The application is meant to aid and inspire job seekers to explore all the possibilities of a career at an organization like Pepsi.

Connect with Pepsi via videos, blogs and Twitter feeds

Mr. Hoyt confirmed that Pepsi is currently working on mobile-optimizing the careers section of its Web site.

“With the explosion of digital channels such as social media [and mobile], it is more important than ever to monitor and engage with customers who are also job seekers,” Mr. Hoyt said. “It is our job to listen to what job seekers are saying and engage them on their grounds.

“This is one of those terms,” he said. “If you go to a job fair it is not uncommon for a candidate to be standing at our booth talking to someone and looking at our careers Web site from their mobile phone.”

App features
Job seekers that download the application can use it to access the Pepsi Twitter feed from @PepsiCoJobs. By doing so, individuals can interact directly with Pepsi's global talent acquisition teams.

The application also has a feed of all PepsiCo blogs fromhttp://www.pepsicoblogs.com. Users can view the Pepsi YouTube page at http://www.youtube.com/user/PepsiCoVideo within the application.

The interactive maps and geo-location job search functionality automatically identifies jobs near a user's current location.

Learn all about Pepsi and its corporate culture

Via the application, job seekers can learn about some of the people who work at Pepsi and read about why they chose to be there: benefits, development, diversity and culture at the company.

Users can learn about some of Pepsi’s biggest brands as well, as the app gives background information for Peps-Cola, FritoLay, Tropicana, Quaker and Gatorade.

There is a Job Seeker FAQ section as well and options to connect with the talent acquisition team on LinkedIn and Twitter.

According to Mr. Hoyt, technology is bettering employer engagement and evolving recruiting practices through digital and social channels.

“I think it was Wireless Intelligence that reported that mobile connections had gone over 5 billion worldwide and as a company that is always seeking to engage top talent our biggest challenge is to engage job seekers the way they want to engage with us,” Mr. Hoyt said.

“This app is one of the ways that Pepsi is moving in the direction people expect us to go,” he said. “And we hope that we aren’t just meeting them where they are at, but exceeding their expectations.”

La Machine à voyager by Voyages-sncf.com

noreply@blogger.com (Thmdigital.com) — Fri, 1 Apr 2011 08:43:00 -0700

Qui n'a jamais rêvé de s'échapper de son quotidien en pressant un simple bouton ?
C'est la surprise que http://www.voyages-sncf.com a réservée à 3 de ses clients & fans Facebook en leur permettant de partir vers la destination de leur choix grâce à une Machine à voyager hors du commun qui les a du coup transportés en Afrique du Sud, Angleterre et Laponie.

OctoGrip - Ford Motor Company

noreply@blogger.com (Thmdigital.com) — Thu, 31 Mar 2011 09:55:00 -0700

OctoGrip - Ford Motor Company: "
Say hello to OctoGrip, my latest creation for Ford. Great grip come rain come shine. We have the tires and the know-how to keep your Ford firmly on the road. Big thanks goes out to Vemod Studios for the superb 3D art. Click image for high-res picture.

Advertising Agency: Dedicate, Sweden. Creative Director: Klas Ekstrand.
Art Director: Marc Zacharoff. Copywriter: Torbjörn Wannerfelt.
Illustrator: Vemod Studios. Published: March, 2011.

Dear Diet Coke

noreply@blogger.com (Thmdigital.com) — Thu, 31 Mar 2011 09:55:00 -0700

Dear Diet Coke: "

Hot Wheels Totally Awesome Out Door Ad

noreply@blogger.com (Thmdigital.com) — Thu, 31 Mar 2011 09:55:00 -0700

Hot Wheels Totally Awesome Out Door Ad: "

Advertising Agency: Ogilvy&Mather, Mexico D.F., Mexico. Creative VP: José Montalvo. General Creative Director: Miguel Ruíz. reative Director: Iván Carrasco. Head of Art: Iván Carrasco. Art Director: Francisco Hernández, Sergio Díaz Infante. Copywriter: Carlos Meza, Sergio Díaz Infante. Account Management: Pilar Troconis, Alejandra Gómez. Production: Juan Pablo Osio, Ereth Bolaños, César Gama, Ernesto Herrera. Photographer: Diego Arrigoni. Photographer Producer: Ezequiel Schnabel. Production Company: ONA Producciones / Rojo Films.

Facebook or Twitter: What's better for branding?

noreply@blogger.com (Thmdigital.com) — Mon, 28 Mar 2011 07:58:00 -0700

If you could only have one of these social networks for marketing purposes, which would you choose? Watch as branding thought leaders weigh in.

Dragon Catcher

noreply@blogger.com (Thmdigital.com) — Wed, 23 Mar 2011 04:31:00 -0700

Invisible Dragons ... Real results.
Check out the exclusive mobile game VITRO developed for Qualcomm to promote their Snapdragon mobile processor. It was a hit at Mobile World Congress.

Beirut Duty Free Rocks Airport with Dabke Dance - Full Version

noreply@blogger.com (Thmdigital.com) — Mon, 21 Mar 2011 10:18:00 -0700

Whilst the idea of a flash mob isn't a new thing, a Dabke / Hip-Hop flash mob in Beirut Rafic Hariri International Airport (Beirut Duty Free) at a time when the region is in flux is certainly a first.

On March 5th, 2011, passengers experienced something a little different. A flash mob performed a mix of Dabke and hip-hop to entertain and delight passengers and airport staff alike.

M&C Saatchi and Beirut Duty Free, created this vibrant event as part of their "Take Back More." campaign. The aim was to literally create a wonderful memory of Lebanon that passengers could take with them on their journey.

Une Chevrolet en Play-Doh

noreply@blogger.com (Thmdigital.com) — Fri, 11 Mar 2011 07:37:00 -0800

Une Chevrolet en Play-Doh: "

Afin de communiquer sur le nouveau design de son modèle Orlando, Chevrolet en a fait réaliser une réplique taille réelle entièrement en pâte à modeler Play-Doh.

8 équipes se sont relayées durant 2 semaines et ont utilisé plus de 10.000 pots de la célèbre pâte à modeler pour réaliser cette statue pesant 1,5 tonnes.

Au delà de la simple performance, cette idée permet de s’adresser à l’enfant qui se cache en chacun de nous. Et quoi de plus légitime que de s’adresser à des enfants – grands ou petits – pour vendre un véhicule familial.

source : GM Media + Notcot