Google Search Central Blog

Search Central Live is Coming to Shanghai in 2026!

Thu, 02 Apr 2026 00:00:00 +0000

We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on optimizing sites that target users outside of China.

New Location for the Google Crawlers' IP Range Files

Tue, 31 Mar 2026 00:00:00 +0000

Just a short note this time!

Inside Googlebot: demystifying crawling, fetching, and the bytes we process

Tue, 31 Mar 2026 00:00:00 +0000

If you tuned into episode 105 of the Search Off the Record podcast, you might have heard us diving deep into a topic that is close to our hearts (and our servers): the inner workings of Googlebot.

Search Central Live Asia Pacific 2026: Get Ready for Sydney and more!

Fri, 20 Mar 2026 00:00:00 +0000

It's that time of the year again! Let's talk about the Search Central Live (SCL) schedule for the Asia Pacific (APAC) region. We have mapped out a series of events designed to connect you with our Search teams and fellow community members. Here is everything you need to know about our plans for the year, at least for the APAC region.

Search Central Live is coming to Canada!

Wed, 11 Mar 2026 00:00:00 +0000

Our event series, Search Central Live, is coming to Toronto, Canada on April 21, 2026 for the first time! The event series has been a great way for communities to connect with each other and Googlers to learn more about the web ecosystem and how Google Search works and exchange ideas.

Google's February 2026 Discover Core Update

Thu, 05 Feb 2026 00:00:00 +0000

Today we've released the February 2026 Discover core update. This is a broad update to our systems that surface articles in Discover. Our testing shows that people find the Discover experience more useful and worthwhile with this update.

Search Central Live is coming back to South America

Mon, 26 Jan 2026 00:00:00 +0000

We're excited to announce that Search Central Live is returning to São Paulo and to Buenos Aires in 2026. Following many years of successful events in the region, we're continuing our mission to help local businesses enhance their site's performance in Google Search.

Search Central Live APAC 2025 Recap: A Note of Gratitude

Wed, 31 Dec 2025 00:00:00 +0000

It has been a busy second half of the year for the Search Central Live (SCL) team! Zipping through the busy streets of Bangkok to the skyscrapers of Tokyo and the vibrant harbor of Hong Kong, we've been on a mission to connect, share, and—most importantly—listen.

Introducing weekly and monthly views in Search Console

Wed, 10 Dec 2025 00:00:00 +0000

Analyzing search traffic trends is a core part of SEO. While granular, daily data is essential for spotting immediate issues or spikes, it can sometimes be harder to understand the bigger picture. Daily fluctuations can make it hard to see if your site is truly growing or declining over time.

Introducing social channels in Search Console

Mon, 08 Dec 2025 00:00:00 +0000

Many companies and organizations manage their digital presence using different platforms, including social media websites, in addition to their own websites. This aligns well with users who are increasingly drawn to different types of content formats and social media platforms.