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  <title>Cleaning 4 Profit</title>

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  <copyright>© 2026 Cleaning 4 Profit</copyright>
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  <itunes:author>Tom Watson </itunes:author>
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  <description><![CDATA[Geared for the beginner interested in starting their own cleaning business. Our podcast discusses various topics that will make your new business a success. Visit www.cleaning-4-profit.com to learn more.]]></description>
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    <itunes:name>Tom Watson </itunes:name>
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     <title>Cleaning 4 Profit</title>
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  <item>
    <itunes:title>248 Podcast Mailbag Vol 1</itunes:title>
    <title>248 Podcast Mailbag Vol 1</title>
    <itunes:summary><![CDATA[Q&amp;A session where I answer some common questions about the cleaning business. ]]></itunes:summary>
    <description><![CDATA[Q&amp;A session where I answer some common questions about the cleaning business. ]]></description>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 29 Sep 2016 00:00:00 -0400</pubDate>
    <itunes:duration>484</itunes:duration>
    <itunes:keywords>bank jobs,construction cleaning accounts,apartment cleaning</itunes:keywords>
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  <item>
    <itunes:title>247 Awesome Quotes</itunes:title>
    <title>247 Awesome Quotes</title>
    <itunes:summary><![CDATA[I share some quotes that helped me and may just help you!]]></itunes:summary>
    <description><![CDATA[I share some quotes that helped me and may just help you!]]></description>
    <content:encoded><![CDATA[I share some quotes that helped me and may just help you!]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 22 Sep 2016 00:00:00 -0400</pubDate>
    <itunes:duration>303</itunes:duration>
    <itunes:keywords>positive quotes,great quotes</itunes:keywords>
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  <item>
    <itunes:title>246 Germs. How to use them to your advantage</itunes:title>
    <title>246 Germs. How to use them to your advantage</title>
    <itunes:summary><![CDATA[Educating yourself about this little buggers can help you make a positive impression when speaking to potential clients. ]]></itunes:summary>
    <description><![CDATA[Educating yourself about this little buggers can help you make a positive impression when speaking to potential clients. ]]></description>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 15 Sep 2016 00:00:00 -0400</pubDate>
    <itunes:duration>272</itunes:duration>
    <itunes:keywords>dirtiest places,customer impression</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>245 It's not clean until it smells clean</itunes:title>
    <title>245 It's not clean until it smells clean</title>
    <itunes:summary><![CDATA[I share two very important principles I learned early on in my business. ]]></itunes:summary>
    <description><![CDATA[I share two very important principles I learned early on in my business. ]]></description>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 08 Sep 2016 00:00:00 -0400</pubDate>
    <itunes:duration>229</itunes:duration>
    <itunes:keywords>business lessons,customer interaction</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>244 How to get Apartment Cleaning Contracts</itunes:title>
    <title>244 How to get Apartment Cleaning Contracts</title>
    <itunes:summary><![CDATA[Learn the technique I used to land every single one of the apartment complexes I got hired to clean (and I CLEANED A LOT of complexes). ]]></itunes:summary>
    <description><![CDATA[Learn the technique I used to land every single one of the apartment complexes I got hired to clean (and I CLEANED A LOT of complexes). ]]></description>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 01 Sep 2016 00:00:00 -0400</pubDate>
    <itunes:duration>409</itunes:duration>
    <itunes:keywords>cleaning apartments,cleaning apartment complexes</itunes:keywords>
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  <item>
    <itunes:title>243 Should I join the Better Business Bureau?</itunes:title>
    <title>243 Should I join the Better Business Bureau?</title>
    <itunes:summary><![CDATA[i share my thinking about joining the BBB. ]]></itunes:summary>
    <description><![CDATA[i share my thinking about joining the BBB. ]]></description>
    <content:encoded><![CDATA[i share my thinking about joining the BBB. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 25 Aug 2016 00:00:00 -0400</pubDate>
    <itunes:duration>237</itunes:duration>
    <itunes:keywords>Better Business Bureau,joining the Better Business Bureau</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
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    <itunes:title>242 The importance of clean vehicles</itunes:title>
    <title>242 The importance of clean vehicles</title>
    <itunes:summary><![CDATA[Your vehicle can be an asset, or a liability Which one is better? I think you KNOW THE ANSWER to that one! Tune in anyway to learn the details in this very important podcast. .  ]]></itunes:summary>
    <description><![CDATA[Your vehicle can be an asset, or a liability Which one is better? I think you KNOW THE ANSWER to that one! Tune in anyway to learn the details in this very important podcast. .  ]]></description>
    <content:encoded><![CDATA[Your vehicle can be an asset, or a liability Which one is better? I think you KNOW THE ANSWER to that one! Tune in anyway to learn the details in this very important podcast. .  ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 18 Aug 2016 00:00:00 -0400</pubDate>
    <itunes:duration>308</itunes:duration>
    <itunes:keywords>clean work vehicles,perception</itunes:keywords>
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    <itunes:title>241 Creating your own brand</itunes:title>
    <title>241 Creating your own brand</title>
    <itunes:summary><![CDATA[Discover why BRANDING is so important to your business success.]]></itunes:summary>
    <description><![CDATA[Discover why BRANDING is so important to your business success.]]></description>
    <content:encoded><![CDATA[Discover why BRANDING is so important to your business success.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 11 Aug 2016 00:00:00 -0400</pubDate>
    <itunes:duration>401</itunes:duration>
    <itunes:keywords>branding,creating a brand</itunes:keywords>
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    <itunes:title>240 Being a problem solver</itunes:title>
    <title>240 Being a problem solver</title>
    <itunes:summary><![CDATA[I share an example where I went out of my way to make it easy for someone to do business with me, and how that tactic helped me close the deal and make several hundred bucks. ]]></itunes:summary>
    <description><![CDATA[I share an example where I went out of my way to make it easy for someone to do business with me, and how that tactic helped me close the deal and make several hundred bucks. ]]></description>
    <content:encoded><![CDATA[I share an example where I went out of my way to make it easy for someone to do business with me, and how that tactic helped me close the deal and make several hundred bucks. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 04 Aug 2016 00:00:00 -0400</pubDate>
    <itunes:duration>372</itunes:duration>
    <itunes:keywords>invoicing,getting paid </itunes:keywords>
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    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>239 What to look for when checking on employees</itunes:title>
    <title>239 What to look for when checking on employees</title>
    <itunes:summary><![CDATA[Discover exactly what you need to look for when checking on your staff. ]]></itunes:summary>
    <description><![CDATA[Discover exactly what you need to look for when checking on your staff. ]]></description>
    <content:encoded><![CDATA[Discover exactly what you need to look for when checking on your staff. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 28 Jul 2016 00:00:00 -0400</pubDate>
    <itunes:duration>552</itunes:duration>
    <itunes:keywords>cleaning inspections,staff inspections</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>238 Spread your marketing efforts around</itunes:title>
    <title>238 Spread your marketing efforts around</title>
    <itunes:summary><![CDATA[To be successful in business, you need a well rounded marketing approach. ]]></itunes:summary>
    <description><![CDATA[To be successful in business, you need a well rounded marketing approach. ]]></description>
    <content:encoded><![CDATA[To be successful in business, you need a well rounded marketing approach. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 21 Jul 2016 00:00:00 -0400</pubDate>
    <itunes:duration>437</itunes:duration>
    <itunes:keywords>marketing</itunes:keywords>
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  <item>
    <itunes:title>237 How one job gave me $855 per month in profit</itunes:title>
    <title>237 How one job gave me $855 per month in profit</title>
    <itunes:summary><![CDATA[Discover how one simple question I asked the customer allowed me to make a ton of profit on this one job.]]></itunes:summary>
    <description><![CDATA[Discover how one simple question I asked the customer allowed me to make a ton of profit on this one job.]]></description>
    <content:encoded><![CDATA[Discover how one simple question I asked the customer allowed me to make a ton of profit on this one job.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 14 Jul 2016 00:00:00 -0400</pubDate>
    <itunes:duration>270</itunes:duration>
    <itunes:keywords>cleaning profit,how much can you make cleaning</itunes:keywords>
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  <item>
    <itunes:title>236 Great first impressions lead to more sales</itunes:title>
    <title>236 Great first impressions lead to more sales</title>
    <itunes:summary><![CDATA[Without making a great first impression, the sales process gets a lot harder. So do yourself a favor and make it easier by tuning into this podcast lesson.]]></itunes:summary>
    <description><![CDATA[Without making a great first impression, the sales process gets a lot harder. So do yourself a favor and make it easier by tuning into this podcast lesson.]]></description>
    <content:encoded><![CDATA[Without making a great first impression, the sales process gets a lot harder. So do yourself a favor and make it easier by tuning into this podcast lesson.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 07 Jul 2016 00:00:00 -0400</pubDate>
    <itunes:duration>270</itunes:duration>
    <itunes:keywords>first impression,tips for meeting clients</itunes:keywords>
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  <item>
    <itunes:title>235 Five tips for making more money</itunes:title>
    <title>235 Five tips for making more money</title>
    <itunes:summary><![CDATA[Learn how I put five simple tips into action in my business that helped turn my small company into a highly profitable enterprise.]]></itunes:summary>
    <description><![CDATA[Learn how I put five simple tips into action in my business that helped turn my small company into a highly profitable enterprise.]]></description>
    <content:encoded><![CDATA[Learn how I put five simple tips into action in my business that helped turn my small company into a highly profitable enterprise.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 30 Jun 2016 00:00:00 -0400</pubDate>
    <itunes:duration>303</itunes:duration>
    <itunes:keywords>money making tips,making money</itunes:keywords>
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  <item>
    <itunes:title>234 Short term pain leads to long term gain</itunes:title>
    <title>234 Short term pain leads to long term gain</title>
    <itunes:summary><![CDATA[Learn why having a long term vision is key to your success. ]]></itunes:summary>
    <description><![CDATA[Learn why having a long term vision is key to your success. ]]></description>
    <content:encoded><![CDATA[Learn why having a long term vision is key to your success. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 23 Jun 2016 00:00:00 -0400</pubDate>
    <itunes:duration>271</itunes:duration>
    <itunes:keywords>vision,startup phase</itunes:keywords>
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  <item>
    <itunes:title>233 Tips for meeting potential customers</itunes:title>
    <title>233 Tips for meeting potential customers</title>
    <itunes:summary><![CDATA[6 tips for meeting potential customers are discussed.]]></itunes:summary>
    <description><![CDATA[6 tips for meeting potential customers are discussed.]]></description>
    <content:encoded><![CDATA[6 tips for meeting potential customers are discussed.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 16 Jun 2016 00:00:00 -0400</pubDate>
    <itunes:duration>341</itunes:duration>
    <itunes:keywords>meeting customers,new accounts</itunes:keywords>
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  <item>
    <itunes:title>232 Expanding beyond the home office</itunes:title>
    <title>232 Expanding beyond the home office</title>
    <itunes:summary><![CDATA[Time to get an office? Think it through CAREFULLY before making the move. ]]></itunes:summary>
    <description><![CDATA[Time to get an office? Think it through CAREFULLY before making the move. ]]></description>
    <content:encoded><![CDATA[Time to get an office? Think it through CAREFULLY before making the move. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 09 Jun 2016 00:00:00 -0400</pubDate>
    <itunes:duration>349</itunes:duration>
    <itunes:keywords>office,new office,getting an office</itunes:keywords>
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  <item>
    <itunes:title>231 Asking for someones business</itunes:title>
    <title>231 Asking for someones business</title>
    <itunes:summary><![CDATA[If you want more cleaning contracts, you need to learn the art of asking for someones business. ]]></itunes:summary>
    <description><![CDATA[If you want more cleaning contracts, you need to learn the art of asking for someones business. ]]></description>
    <content:encoded><![CDATA[If you want more cleaning contracts, you need to learn the art of asking for someones business. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 26 May 2016 00:00:00 -0400</pubDate>
    <itunes:duration>321</itunes:duration>
    <itunes:keywords>get cleaning contracts,get more business,meeting clients</itunes:keywords>
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  <item>
    <itunes:title>230 Five tips for apartment turnovers</itunes:title>
    <title>230 Five tips for apartment turnovers</title>
    <itunes:summary><![CDATA[Discover some tips for getting the most out of your apartment turnovers.]]></itunes:summary>
    <description><![CDATA[Discover some tips for getting the most out of your apartment turnovers.]]></description>
    <content:encoded><![CDATA[Discover some tips for getting the most out of your apartment turnovers.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 19 May 2016 00:00:00 -0400</pubDate>
    <itunes:duration>350</itunes:duration>
    <itunes:keywords>apartments,cleaning aprtments</itunes:keywords>
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    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>229 Staying in front of your occasional customers</itunes:title>
    <title>229 Staying in front of your occasional customers</title>
    <itunes:summary><![CDATA[Discover tips for turning one time customers into repeat customers.]]></itunes:summary>
    <description><![CDATA[Discover tips for turning one time customers into repeat customers.]]></description>
    <content:encoded><![CDATA[Discover tips for turning one time customers into repeat customers.]]></content:encoded>
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    <pubDate>Thu, 12 May 2016 00:00:00 -0400</pubDate>
    <itunes:duration>360</itunes:duration>
    <itunes:keywords>Customer retention.keeping customers</itunes:keywords>
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    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>228 Questions and Answers</itunes:title>
    <title>228 Questions and Answers</title>
    <itunes:summary><![CDATA[I answer some questions that came my way in the last week. ]]></itunes:summary>
    <description><![CDATA[I answer some questions that came my way in the last week. ]]></description>
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    <pubDate>Thu, 05 May 2016 00:00:00 -0400</pubDate>
    <itunes:duration>322</itunes:duration>
    <itunes:keywords>questions about cleaning,cleaning industry questions</itunes:keywords>
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  <item>
    <itunes:title>227 The power of online reviews</itunes:title>
    <title>227 The power of online reviews</title>
    <itunes:summary><![CDATA[Reviews can make or break you nowadays, and the statistics I share in this podcast prove that. ]]></itunes:summary>
    <description><![CDATA[Reviews can make or break you nowadays, and the statistics I share in this podcast prove that. ]]></description>
    <content:encoded><![CDATA[Reviews can make or break you nowadays, and the statistics I share in this podcast prove that. ]]></content:encoded>
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    <pubDate>Thu, 28 Apr 2016 00:00:00 -0400</pubDate>
    <itunes:duration>347</itunes:duration>
    <itunes:keywords>online reviews,reviews,internet reviews</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>226 Its better to know this now</itunes:title>
    <title>226 Its better to know this now</title>
    <itunes:summary><![CDATA[Facts that you should know NOW are discussed.]]></itunes:summary>
    <description><![CDATA[Facts that you should know NOW are discussed.]]></description>
    <content:encoded><![CDATA[Facts that you should know NOW are discussed.]]></content:encoded>
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    <pubDate>Thu, 21 Apr 2016 00:00:00 -0400</pubDate>
    <itunes:duration>292</itunes:duration>
    <itunes:keywords>business facts,facts on business</itunes:keywords>
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    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>225 Do potential customers haggle over price</itunes:title>
    <title>225 Do potential customers haggle over price</title>
    <itunes:summary><![CDATA[Do people haggle and complain over your price? YES... that's life. But it's a good thing believe it or not. Why? Tune in to find out!]]></itunes:summary>
    <description><![CDATA[Do people haggle and complain over your price? YES... that&apos;s life. But it&apos;s a good thing believe it or not. Why? Tune in to find out!]]></description>
    <content:encoded><![CDATA[Do people haggle and complain over your price? YES... that&apos;s life. But it&apos;s a good thing believe it or not. Why? Tune in to find out!]]></content:encoded>
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    <pubDate>Thu, 14 Apr 2016 00:00:00 -0400</pubDate>
    <itunes:duration>274</itunes:duration>
    <itunes:keywords>pricing,haggling over price</itunes:keywords>
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  <item>
    <itunes:title>224 How to get hired more often</itunes:title>
    <title>224 How to get hired more often</title>
    <itunes:summary><![CDATA[Some tips for beginners on what you need to be aware of when meeting prospects.]]></itunes:summary>
    <description><![CDATA[Some tips for beginners on what you need to be aware of when meeting prospects.]]></description>
    <content:encoded><![CDATA[Some tips for beginners on what you need to be aware of when meeting prospects.]]></content:encoded>
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    <pubDate>Thu, 07 Apr 2016 00:00:00 -0400</pubDate>
    <itunes:duration>282</itunes:duration>
    <itunes:keywords>meeting cleaning customers,new accounts cleaning</itunes:keywords>
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  <item>
    <itunes:title>223 Customer service observations</itunes:title>
    <title>223 Customer service observations</title>
    <itunes:summary><![CDATA[Customer service is King. It's that simple!]]></itunes:summary>
    <description><![CDATA[Customer service is King. It&apos;s that simple!]]></description>
    <content:encoded><![CDATA[Customer service is King. It&apos;s that simple!]]></content:encoded>
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    <pubDate>Thu, 31 Mar 2016 00:00:00 -0400</pubDate>
    <itunes:duration>302</itunes:duration>
    <itunes:keywords>customer service,bad customer service,good customer service</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>222 Start small and go from there</itunes:title>
    <title>222 Start small and go from there</title>
    <itunes:summary><![CDATA[Take this advice to heart if you want to grow without making HUGE mistakes.]]></itunes:summary>
    <description><![CDATA[Take this advice to heart if you want to grow without making HUGE mistakes.]]></description>
    <content:encoded><![CDATA[Take this advice to heart if you want to grow without making HUGE mistakes.]]></content:encoded>
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    <pubDate>Thu, 24 Mar 2016 00:00:00 -0400</pubDate>
    <itunes:duration>226</itunes:duration>
    <itunes:keywords>bidding,gorwing your business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>221 Six tips to get more referrals</itunes:title>
    <title>221 Six tips to get more referrals</title>
    <itunes:summary><![CDATA[Get some simple to use tips that will help you get more referrals. ]]></itunes:summary>
    <description><![CDATA[Get some simple to use tips that will help you get more referrals. ]]></description>
    <content:encoded><![CDATA[Get some simple to use tips that will help you get more referrals. ]]></content:encoded>
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    <pubDate>Thu, 17 Mar 2016 00:00:00 -0400</pubDate>
    <itunes:duration>385</itunes:duration>
    <itunes:keywords>referrals,tips on referrals</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>220 Happy can be hard to come by</itunes:title>
    <title>220 Happy can be hard to come by</title>
    <itunes:summary><![CDATA[Not all customers will be happy campers (SURPRISE). But with a little communication things should work out. ]]></itunes:summary>
    <description><![CDATA[Not all customers will be happy campers (SURPRISE). But with a little communication things should work out. ]]></description>
    <content:encoded><![CDATA[Not all customers will be happy campers (SURPRISE). But with a little communication things should work out. ]]></content:encoded>
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    <pubDate>Thu, 10 Mar 2016 00:00:00 -0500</pubDate>
    <itunes:duration>402</itunes:duration>
    <itunes:keywords>problem customers,happy customers</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>219 How I handled employees and keys</itunes:title>
    <title>219 How I handled employees and keys</title>
    <itunes:summary><![CDATA[Key control and employees is todays topic.]]></itunes:summary>
    <description><![CDATA[Key control and employees is todays topic.]]></description>
    <content:encoded><![CDATA[Key control and employees is todays topic.]]></content:encoded>
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    <pubDate>Thu, 03 Mar 2016 00:00:00 -0500</pubDate>
    <itunes:duration>534</itunes:duration>
    <itunes:keywords>key control,employee</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>218 How to keep your keys and codes organized</itunes:title>
    <title>218 How to keep your keys and codes organized</title>
    <itunes:summary><![CDATA[Need a simple easy to use system for key control? If so, tune in to see how I did it.]]></itunes:summary>
    <description><![CDATA[Need a simple easy to use system for key control? If so, tune in to see how I did it.]]></description>
    <content:encoded><![CDATA[Need a simple easy to use system for key control? If so, tune in to see how I did it.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 25 Feb 2016 00:00:00 -0500</pubDate>
    <itunes:duration>376</itunes:duration>
    <itunes:keywords>key control,key cabinets</itunes:keywords>
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  <item>
    <itunes:title>217 Do you need to be certified for carpet cleaning?</itunes:title>
    <title>217 Do you need to be certified for carpet cleaning?</title>
    <itunes:summary><![CDATA[Do people peper you with questions about your credentials? I answer that question in this weeks podcast.
]]></itunes:summary>
    <description><![CDATA[Do people peper you with questions about your credentials? I answer that question in this weeks podcast.
]]></description>
    <content:encoded><![CDATA[Do people peper you with questions about your credentials? I answer that question in this weeks podcast.
]]></content:encoded>
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    <guid isPermaLink="false">353936</guid>
    <pubDate>Thu, 18 Feb 2016 00:00:00 -0500</pubDate>
    <itunes:duration>247</itunes:duration>
    <itunes:keywords>carpet cleaning.iicrc,certified carpet cleaning</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>216 Living the dream I always wanted</itunes:title>
    <title>216 Living the dream I always wanted</title>
    <itunes:summary><![CDATA[My dream explained, and what the future holds.]]></itunes:summary>
    <description><![CDATA[My dream explained, and what the future holds.]]></description>
    <content:encoded><![CDATA[My dream explained, and what the future holds.]]></content:encoded>
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    <guid isPermaLink="false">349321</guid>
    <pubDate>Thu, 04 Feb 2016 00:00:00 -0500</pubDate>
    <itunes:duration>228</itunes:duration>
    <itunes:keywords>living the dream,business ownership,retire early</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>215 Not all customers are created equal</itunes:title>
    <title>215 Not all customers are created equal</title>
    <itunes:summary><![CDATA[As a result... You have to ADJUST for the best success rate in landing accounts!]]></itunes:summary>
    <description><![CDATA[As a result... You have to ADJUST for the best success rate in landing accounts!]]></description>
    <content:encoded><![CDATA[As a result... You have to ADJUST for the best success rate in landing accounts!]]></content:encoded>
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    <pubDate>Thu, 28 Jan 2016 00:00:00 -0500</pubDate>
    <itunes:duration>241</itunes:duration>
    <itunes:keywords>cleaning,getting accounts</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>214 Early lessons that served me well</itunes:title>
    <title>214 Early lessons that served me well</title>
    <itunes:summary><![CDATA[Some skills that were drove home by some of my earliest jobs, and helped me a ton later on, are discussed in this podcast.]]></itunes:summary>
    <description><![CDATA[Some skills that were drove home by some of my earliest jobs, and helped me a ton later on, are discussed in this podcast.]]></description>
    <content:encoded><![CDATA[Some skills that were drove home by some of my earliest jobs, and helped me a ton later on, are discussed in this podcast.]]></content:encoded>
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    <pubDate>Thu, 21 Jan 2016 00:00:00 -0500</pubDate>
    <itunes:duration>283</itunes:duration>
    <itunes:keywords>job skills,early job lessons</itunes:keywords>
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  <item>
    <itunes:title>213 Salespeople need to remember this</itunes:title>
    <title>213 Salespeople need to remember this</title>
    <itunes:summary><![CDATA[A simple tips that we all need to remember when dealing with prospects. ]]></itunes:summary>
    <description><![CDATA[A simple tips that we all need to remember when dealing with prospects. ]]></description>
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    <pubDate>Thu, 14 Jan 2016 00:00:00 -0500</pubDate>
    <itunes:duration>276</itunes:duration>
    <itunes:keywords>sales,prospects,tips</itunes:keywords>
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  <item>
    <itunes:title>212 How to improve your MINDSET</itunes:title>
    <title>212 How to improve your MINDSET</title>
    <itunes:summary><![CDATA[Your brain is a powerful machine, so use it to the best of your ability with these simple tips.]]></itunes:summary>
    <description><![CDATA[Your brain is a powerful machine, so use it to the best of your ability with these simple tips.]]></description>
    <content:encoded><![CDATA[Your brain is a powerful machine, so use it to the best of your ability with these simple tips.]]></content:encoded>
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    <pubDate>Thu, 07 Jan 2016 00:00:00 -0500</pubDate>
    <itunes:duration>317</itunes:duration>
    <itunes:keywords>brain tips,mind control</itunes:keywords>
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  <item>
    <itunes:title>211 Tips for staying motivated</itunes:title>
    <title>211 Tips for staying motivated</title>
    <itunes:summary><![CDATA[Need a jumpstart? Then tune into my 6 tips for getting your batteries recharged.]]></itunes:summary>
    <description><![CDATA[Need a jumpstart? Then tune into my 6 tips for getting your batteries recharged.]]></description>
    <content:encoded><![CDATA[Need a jumpstart? Then tune into my 6 tips for getting your batteries recharged.]]></content:encoded>
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    <pubDate>Thu, 17 Dec 2015 00:00:00 -0500</pubDate>
    <itunes:duration>282</itunes:duration>
    <itunes:keywords>motivation,tips for motivation</itunes:keywords>
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  <item>
    <itunes:title>210 Who keeps the customers keys</itunes:title>
    <title>210 Who keeps the customers keys</title>
    <itunes:summary><![CDATA[I share my experiences of dealing with giving employees keys to accounts in the beginning of your business career. ]]></itunes:summary>
    <description><![CDATA[I share my experiences of dealing with giving employees keys to accounts in the beginning of your business career. ]]></description>
    <content:encoded><![CDATA[I share my experiences of dealing with giving employees keys to accounts in the beginning of your business career. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">332662</guid>
    <pubDate>Thu, 10 Dec 2015 00:00:00 -0500</pubDate>
    <itunes:duration>323</itunes:duration>
    <itunes:keywords>cleaning accounts,key control</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>209 Seeing what the customer sees</itunes:title>
    <title>209 Seeing what the customer sees</title>
    <itunes:summary><![CDATA[Put your eyeglasses on and pretend you are the customer and see what they see.]]></itunes:summary>
    <description><![CDATA[Put your eyeglasses on and pretend you are the customer and see what they see.]]></description>
    <content:encoded><![CDATA[Put your eyeglasses on and pretend you are the customer and see what they see.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 03 Dec 2015 00:00:00 -0500</pubDate>
    <itunes:duration>278</itunes:duration>
    <itunes:keywords>customer perception,customer eyeglasses</itunes:keywords>
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  <item>
    <itunes:title>208 Being a CONSULTANT</itunes:title>
    <title>208 Being a CONSULTANT</title>
    <itunes:summary><![CDATA[Learn why sharing your knowledge about your profession will help POSITION YOU as an EXPERT and help you get hired more and make more money as well.]]></itunes:summary>
    <description><![CDATA[Learn why sharing your knowledge about your profession will help POSITION YOU as an EXPERT and help you get hired more and make more money as well.]]></description>
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    <pubDate>Fri, 27 Nov 2015 00:00:00 -0500</pubDate>
    <itunes:duration>357</itunes:duration>
    <itunes:keywords>cleaning expert,consultant</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>207 Entrance Mats 101</itunes:title>
    <title>207 Entrance Mats 101</title>
    <itunes:summary><![CDATA[Learn more about how to keep the dirt OUT of a building you are hired to clean.]]></itunes:summary>
    <description><![CDATA[Learn more about how to keep the dirt OUT of a building you are hired to clean.]]></description>
    <content:encoded><![CDATA[Learn more about how to keep the dirt OUT of a building you are hired to clean.]]></content:encoded>
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    <pubDate>Thu, 19 Nov 2015 00:00:00 -0500</pubDate>
    <itunes:duration>264</itunes:duration>
    <itunes:keywords>dirt,mats,entrance mats</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>206 Marketing to industrial parks</itunes:title>
    <title>206 Marketing to industrial parks</title>
    <itunes:summary><![CDATA[I share how I grew my client list by marketing to various industrial parks near me.]]></itunes:summary>
    <description><![CDATA[I share how I grew my client list by marketing to various industrial parks near me.]]></description>
    <content:encoded><![CDATA[I share how I grew my client list by marketing to various industrial parks near me.]]></content:encoded>
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    <pubDate>Thu, 12 Nov 2015 00:00:00 -0500</pubDate>
    <itunes:duration>299</itunes:duration>
    <itunes:keywords>cleaning contracts,office parks,industrial parks</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>205 Tips on hiring a supervisor</itunes:title>
    <title>205 Tips on hiring a supervisor</title>
    <itunes:summary><![CDATA[Get some valuable tips on hiring your first supervisor.]]></itunes:summary>
    <description><![CDATA[Get some valuable tips on hiring your first supervisor.]]></description>
    <content:encoded><![CDATA[Get some valuable tips on hiring your first supervisor.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 05 Nov 2015 00:00:00 -0500</pubDate>
    <itunes:duration>331</itunes:duration>
    <itunes:keywords>hiring,janitorial,staffing your cleaning business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>204 Five powerful Zig Ziglar quotes</itunes:title>
    <title>204 Five powerful Zig Ziglar quotes</title>
    <itunes:summary><![CDATA[Learn some lessons from the great Zig Ziglar.]]></itunes:summary>
    <description><![CDATA[Learn some lessons from the great Zig Ziglar.]]></description>
    <content:encoded><![CDATA[Learn some lessons from the great Zig Ziglar.]]></content:encoded>
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    <guid isPermaLink="false">320090</guid>
    <pubDate>Thu, 29 Oct 2015 00:00:00 -0400</pubDate>
    <itunes:duration>188</itunes:duration>
    <itunes:keywords>Zig Ziglar,quotes for business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>203 Why speaking confidently is important</itunes:title>
    <title>203 Why speaking confidently is important</title>
    <itunes:summary><![CDATA[Of course this makes sense... but WHY is it so important. Tune in to find out!]]></itunes:summary>
    <description><![CDATA[Of course this makes sense... but WHY is it so important. Tune in to find out!]]></description>
    <content:encoded><![CDATA[Of course this makes sense... but WHY is it so important. Tune in to find out!]]></content:encoded>
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    <pubDate>Thu, 22 Oct 2015 00:00:00 -0400</pubDate>
    <itunes:duration>232</itunes:duration>
    <itunes:keywords>confidence,speaking,getting hired</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>202 Effective Marketing Methods</itunes:title>
    <title>202 Effective Marketing Methods</title>
    <itunes:summary><![CDATA[Discover a few of the best ways to get cleaning customers.]]></itunes:summary>
    <description><![CDATA[Discover a few of the best ways to get cleaning customers.]]></description>
    <content:encoded><![CDATA[Discover a few of the best ways to get cleaning customers.]]></content:encoded>
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    <pubDate>Thu, 15 Oct 2015 00:00:00 -0400</pubDate>
    <itunes:duration>296</itunes:duration>
    <itunes:keywords>marketing,cleaning accounts</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>201 FREE MONEY from real estate offices</itunes:title>
    <title>201 FREE MONEY from real estate offices</title>
    <itunes:summary><![CDATA[Discover how to tap into the referral stream that real estate agents can be for your cleaning business.]]></itunes:summary>
    <description><![CDATA[Discover how to tap into the referral stream that real estate agents can be for your cleaning business.]]></description>
    <content:encoded><![CDATA[Discover how to tap into the referral stream that real estate agents can be for your cleaning business.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">313822</guid>
    <pubDate>Thu, 08 Oct 2015 00:00:00 -0400</pubDate>
    <itunes:duration>243</itunes:duration>
    <itunes:keywords>referrals,cleaning jobs</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>200 The customer who hit me up for money</itunes:title>
    <title>200 The customer who hit me up for money</title>
    <itunes:summary><![CDATA[Every year one customer used to LEAN HARD on me to make a large donation. This podcast shares how I handled it. ]]></itunes:summary>
    <description><![CDATA[Every year one customer used to LEAN HARD on me to make a large donation. This podcast shares how I handled it. ]]></description>
    <content:encoded><![CDATA[Every year one customer used to LEAN HARD on me to make a large donation. This podcast shares how I handled it. ]]></content:encoded>
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    <guid isPermaLink="false">311847</guid>
    <pubDate>Thu, 01 Oct 2015 00:00:00 -0400</pubDate>
    <itunes:duration>226</itunes:duration>
    <itunes:keywords>non-profit,making donations,playing the game</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>199 The pros &amp; cons of HUGE accounts</itunes:title>
    <title>199 The pros &amp; cons of HUGE accounts</title>
    <itunes:summary><![CDATA[Looking to clean the BIG ACCOUNTS? I mean really big! Then tune in to this podcast.]]></itunes:summary>
    <description><![CDATA[Looking to clean the BIG ACCOUNTS? I mean really big! Then tune in to this podcast.]]></description>
    <content:encoded><![CDATA[Looking to clean the BIG ACCOUNTS? I mean really big! Then tune in to this podcast.]]></content:encoded>
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    <guid isPermaLink="false">309921</guid>
    <pubDate>Thu, 24 Sep 2015 00:00:00 -0400</pubDate>
    <itunes:duration>402</itunes:duration>
    <itunes:keywords>cleaning large buildings,large cleaning accounts</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>198 The pros &amp; cons of larger accounts</itunes:title>
    <title>198 The pros &amp; cons of larger accounts</title>
    <itunes:summary><![CDATA[Last week we talked about smaller jobs, and this week we talk about the bigger ones. Lots of good tidbits of information for those who aspire to make a lot of money in the cleaning business. ]]></itunes:summary>
    <description><![CDATA[Last week we talked about smaller jobs, and this week we talk about the bigger ones. Lots of good tidbits of information for those who aspire to make a lot of money in the cleaning business. ]]></description>
    <content:encoded><![CDATA[Last week we talked about smaller jobs, and this week we talk about the bigger ones. Lots of good tidbits of information for those who aspire to make a lot of money in the cleaning business. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">307751</guid>
    <pubDate>Thu, 17 Sep 2015 00:00:00 -0400</pubDate>
    <itunes:duration>638</itunes:duration>
    <itunes:keywords>cleaning business income,large cleaning jobs</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>197 The pros &amp; cons of small to mid-sized accounts</itunes:title>
    <title>197 The pros &amp; cons of small to mid-sized accounts</title>
    <itunes:summary><![CDATA[Cleaning jobs come in all sizes, so today we're going to discuss the small stuff. My thoughts, how I did things and a little more. Tune in!]]></itunes:summary>
    <description><![CDATA[Cleaning jobs come in all sizes, so today we&apos;re going to discuss the small stuff. My thoughts, how I did things and a little more. Tune in!]]></description>
    <content:encoded><![CDATA[Cleaning jobs come in all sizes, so today we&apos;re going to discuss the small stuff. My thoughts, how I did things and a little more. Tune in!]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">305226</guid>
    <pubDate>Wed, 09 Sep 2015 00:00:00 -0400</pubDate>
    <itunes:duration>435</itunes:duration>
    <itunes:keywords>small cleaning jobs,small jobs,</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>196 One very important question</itunes:title>
    <title>196 One very important question</title>
    <itunes:summary><![CDATA[Here is one question you don't want to miss.]]></itunes:summary>
    <description><![CDATA[Here is one question you don&apos;t want to miss.]]></description>
    <content:encoded><![CDATA[Here is one question you don&apos;t want to miss.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">303485</guid>
    <pubDate>Thu, 03 Sep 2015 00:00:00 -0400</pubDate>
    <itunes:duration>316</itunes:duration>
    <itunes:keywords>cleaning questions,questions</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>195 7 traits that every successful salesperson needs. </itunes:title>
    <title>195 7 traits that every successful salesperson needs. </title>
    <itunes:summary><![CDATA[To be successful in sales, you need some of these skills]]></itunes:summary>
    <description><![CDATA[To be successful in sales, you need some of these skills]]></description>
    <content:encoded><![CDATA[To be successful in sales, you need some of these skills]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">301533</guid>
    <pubDate>Thu, 27 Aug 2015 00:00:00 -0400</pubDate>
    <itunes:duration>425</itunes:duration>
    <itunes:keywords>skills, sales</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>194 You will not catch every fish</itunes:title>
    <title>194 You will not catch every fish</title>
    <itunes:summary><![CDATA[Listen... in a perfect world, we would land every account that comes our way. Sadly, that's not how it works. But that's OK, just accept it.]]></itunes:summary>
    <description><![CDATA[Listen... in a perfect world, we would land every account that comes our way. Sadly, that&apos;s not how it works. But that&apos;s OK, just accept it.]]></description>
    <content:encoded><![CDATA[Listen... in a perfect world, we would land every account that comes our way. Sadly, that&apos;s not how it works. But that&apos;s OK, just accept it.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/299489-194-you-will-not-catch-every-fish.mp3</guid>
    <pubDate>Thu, 20 Aug 2015 00:00:00 -0400</pubDate>
    <itunes:duration>224</itunes:duration>
    <itunes:keywords>getting accounts,cleaning accounts</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>193 Customer service facts you need to know</itunes:title>
    <title>193 Customer service facts you need to know</title>
    <itunes:summary><![CDATA[Yea... I know I talk about "customer service" all the time, but the reason why is because it's so IMPORTANT. 

I have three very interesting facts that were uncovered in a survey by a big company and it reveals A LOT of juicy info you need to know.]]></itunes:summary>
    <description><![CDATA[Yea... I know I talk about &quot;customer service&quot; all the time, but the reason why is because it&apos;s so IMPORTANT. 

I have three very interesting facts that were uncovered in a survey by a big company and it reveals A LOT of juicy info you need to know.]]></description>
    <content:encoded><![CDATA[Yea... I know I talk about &quot;customer service&quot; all the time, but the reason why is because it&apos;s so IMPORTANT. 

I have three very interesting facts that were uncovered in a survey by a big company and it reveals A LOT of juicy info you need to know.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/297471-193-customer-service-facts-you-need-to-know.mp3</guid>
    <pubDate>Thu, 13 Aug 2015 00:00:00 -0400</pubDate>
    <itunes:duration>408</itunes:duration>
    <itunes:keywords>customer service,customer service facts</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>192 Be a boss you would like to work for</itunes:title>
    <title>192 Be a boss you would like to work for</title>
    <itunes:summary><![CDATA[We all have that one "boss" we remember fondly from the old days. The one you loved working for. The goal is to BE LIKE THAT PERSON. 

It doesn't mean be exactly like them, as you have to do so in your own way. But be mindful of being the best person you can, as you'll get more effort out of them if you put more effort into them!]]></itunes:summary>
    <description><![CDATA[We all have that one &quot;boss&quot; we remember fondly from the old days. The one you loved working for. The goal is to BE LIKE THAT PERSON. 

It doesn&apos;t mean be exactly like them, as you have to do so in your own way. But be mindful of being the best person you can, as you&apos;ll get more effort out of them if you put more effort into them!]]></description>
    <content:encoded><![CDATA[We all have that one &quot;boss&quot; we remember fondly from the old days. The one you loved working for. The goal is to BE LIKE THAT PERSON. 

It doesn&apos;t mean be exactly like them, as you have to do so in your own way. But be mindful of being the best person you can, as you&apos;ll get more effort out of them if you put more effort into them!]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/295713-192-be-a-boss-you-would-like-to-work-for.mp3</guid>
    <pubDate>Thu, 06 Aug 2015 00:00:00 -0400</pubDate>
    <itunes:duration>439</itunes:duration>
    <itunes:keywords>Better boss,being a good boss,good manager skills,how to be a good manager</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>191 How to eliminate bad habits</itunes:title>
    <title>191 How to eliminate bad habits</title>
    <itunes:summary><![CDATA[Bad habits... we all have them. So here are some tips on how to get rid of them successfully. ]]></itunes:summary>
    <description><![CDATA[Bad habits... we all have them. So here are some tips on how to get rid of them successfully. ]]></description>
    <content:encoded><![CDATA[Bad habits... we all have them. So here are some tips on how to get rid of them successfully. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/293553-191-how-to-eliminate-bad-habits.mp3</guid>
    <pubDate>Thu, 30 Jul 2015 00:00:00 -0400</pubDate>
    <itunes:duration>394</itunes:duration>
    <itunes:keywords>eliminating bad habits,bad habits</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>190 Don't boss your customers around</itunes:title>
    <title>190 Don't boss your customers around</title>
    <itunes:summary><![CDATA[The words you use everyday can be INTERPRETED DIFFERENTLY from one person to another. Tune in to see how this plays out in real life.]]></itunes:summary>
    <description><![CDATA[The words you use everyday can be INTERPRETED DIFFERENTLY from one person to another. Tune in to see how this plays out in real life.]]></description>
    <content:encoded><![CDATA[The words you use everyday can be INTERPRETED DIFFERENTLY from one person to another. Tune in to see how this plays out in real life.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/291710-190-don-t-boss-your-customers-around.mp3</guid>
    <pubDate>Thu, 23 Jul 2015 00:00:00 -0400</pubDate>
    <itunes:duration>334</itunes:duration>
    <itunes:keywords> service, customer service</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>189 Getting blamed for breaking stuff</itunes:title>
    <title>189 Getting blamed for breaking stuff</title>
    <itunes:summary><![CDATA[Ever clean a home or office and have something break? It's no fun, but it's something that does happen every one in a while. Learn how I handled these situations when they occurred with my company.]]></itunes:summary>
    <description><![CDATA[Ever clean a home or office and have something break? It&apos;s no fun, but it&apos;s something that does happen every one in a while. Learn how I handled these situations when they occurred with my company.]]></description>
    <content:encoded><![CDATA[Ever clean a home or office and have something break? It&apos;s no fun, but it&apos;s something that does happen every one in a while. Learn how I handled these situations when they occurred with my company.]]></content:encoded>
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    <pubDate>Thu, 16 Jul 2015 00:00:00 -0400</pubDate>
    <itunes:duration>346</itunes:duration>
    <itunes:keywords>breakage,breaking items</itunes:keywords>
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  <item>
    <itunes:title>188 Wacky Customer Requests</itunes:title>
    <title>188 Wacky Customer Requests</title>
    <itunes:summary><![CDATA[You'll be asked to clean ALL TYPES of different types of things in your career. I share a few of my more unusual ones in this podcast.]]></itunes:summary>
    <description><![CDATA[You&apos;ll be asked to clean ALL TYPES of different types of things in your career. I share a few of my more unusual ones in this podcast.]]></description>
    <content:encoded><![CDATA[You&apos;ll be asked to clean ALL TYPES of different types of things in your career. I share a few of my more unusual ones in this podcast.]]></content:encoded>
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    <pubDate>Thu, 02 Jul 2015 00:00:00 -0400</pubDate>
    <itunes:duration>415</itunes:duration>
    <itunes:keywords>cleaning,unusual cleaning</itunes:keywords>
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  <item>
    <itunes:title>187 Being prepared for bad weather</itunes:title>
    <title>187 Being prepared for bad weather</title>
    <itunes:summary><![CDATA[Most of the time bad weather will spare your location the brunt of Mother Nature, but sometimes your location IS THE CENTER OF THE BULLSEYE. This just happened to me, and I share my story in this podcast.]]></itunes:summary>
    <description><![CDATA[Most of the time bad weather will spare your location the brunt of Mother Nature, but sometimes your location IS THE CENTER OF THE BULLSEYE. This just happened to me, and I share my story in this podcast.]]></description>
    <content:encoded><![CDATA[Most of the time bad weather will spare your location the brunt of Mother Nature, but sometimes your location IS THE CENTER OF THE BULLSEYE. This just happened to me, and I share my story in this podcast.]]></content:encoded>
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    <pubDate>Thu, 25 Jun 2015 00:00:00 -0400</pubDate>
    <itunes:duration>341</itunes:duration>
    <itunes:keywords>weather,business impacted b y weather</itunes:keywords>
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    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>186 The Simple Start-Up Mind Set</itunes:title>
    <title>186 The Simple Start-Up Mind Set</title>
    <itunes:summary><![CDATA[Keeping it simple once you get started is key. It really can be as simple as 1, 2, 3!]]></itunes:summary>
    <description><![CDATA[Keeping it simple once you get started is key. It really can be as simple as 1, 2, 3!]]></description>
    <content:encoded><![CDATA[Keeping it simple once you get started is key. It really can be as simple as 1, 2, 3!]]></content:encoded>
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    <pubDate>Thu, 18 Jun 2015 00:00:00 -0400</pubDate>
    <itunes:duration>371</itunes:duration>
    <itunes:keywords>start-up,mindset</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>185 How to become a Trusted Advisor</itunes:title>
    <title>185 How to become a Trusted Advisor</title>
    <itunes:summary><![CDATA[There is more money to be made in being a trusted Advisor than there is in being a salesperson. So the choice is CLEAR, become a Trusted Advisor.]]></itunes:summary>
    <description><![CDATA[There is more money to be made in being a trusted Advisor than there is in being a salesperson. So the choice is CLEAR, become a Trusted Advisor.]]></description>
    <content:encoded><![CDATA[There is more money to be made in being a trusted Advisor than there is in being a salesperson. So the choice is CLEAR, become a Trusted Advisor.]]></content:encoded>
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    <pubDate>Thu, 11 Jun 2015 00:00:00 -0400</pubDate>
    <itunes:duration>283</itunes:duration>
    <itunes:keywords>trusted advisor,sales tactics</itunes:keywords>
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    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>184 Home Address Versus PO Box</itunes:title>
    <title>184 Home Address Versus PO Box</title>
    <itunes:summary><![CDATA[What's best? Tune in for my two cents!]]></itunes:summary>
    <description><![CDATA[What&apos;s best? Tune in for my two cents!]]></description>
    <content:encoded><![CDATA[What&apos;s best? Tune in for my two cents!]]></content:encoded>
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    <pubDate>Thu, 28 May 2015 00:00:00 -0400</pubDate>
    <itunes:duration>165</itunes:duration>
    <itunes:keywords>PO Box,home address</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>183 Dealing with employee turnover</itunes:title>
    <title>183 Dealing with employee turnover</title>
    <itunes:summary><![CDATA[This part of the business STINKS, but you still have to deal with it. That's life!]]></itunes:summary>
    <description><![CDATA[This part of the business STINKS, but you still have to deal with it. That&apos;s life!]]></description>
    <content:encoded><![CDATA[This part of the business STINKS, but you still have to deal with it. That&apos;s life!]]></content:encoded>
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    <pubDate>Thu, 21 May 2015 00:00:00 -0400</pubDate>
    <itunes:duration>195</itunes:duration>
    <itunes:keywords>employee turnover,employees</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>182 The disappointment of losing big accounts</itunes:title>
    <title>182 The disappointment of losing big accounts</title>
    <itunes:summary><![CDATA[While it would be GREAT if you never lost any big accounts, the fact is IT WILL HAPPEN. ]]></itunes:summary>
    <description><![CDATA[While it would be GREAT if you never lost any big accounts, the fact is IT WILL HAPPEN. ]]></description>
    <content:encoded><![CDATA[While it would be GREAT if you never lost any big accounts, the fact is IT WILL HAPPEN. ]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/272796-182-the-disappointment-of-losing-big-accounts.mp3</guid>
    <pubDate>Thu, 14 May 2015 00:00:00 -0400</pubDate>
    <itunes:duration>261</itunes:duration>
    <itunes:keywords>losing accounts,sales decline</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>181 Three Invoicing Tips</itunes:title>
    <title>181 Three Invoicing Tips</title>
    <itunes:summary><![CDATA[Learn how to get paid FASTER by following these simple tips that I learned the HARD WAY when I was just getting started.]]></itunes:summary>
    <description><![CDATA[Learn how to get paid FASTER by following these simple tips that I learned the HARD WAY when I was just getting started.]]></description>
    <content:encoded><![CDATA[Learn how to get paid FASTER by following these simple tips that I learned the HARD WAY when I was just getting started.]]></content:encoded>
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    <pubDate>Thu, 07 May 2015 00:00:00 -0400</pubDate>
    <itunes:duration>293</itunes:duration>
    <itunes:keywords>invoicing,getting paid</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>180 No experience is OK as long as you are hungry</itunes:title>
    <title>180 No experience is OK as long as you are hungry</title>
    <itunes:summary><![CDATA[Stay hungry and success will find you!]]></itunes:summary>
    <description><![CDATA[Stay hungry and success will find you!]]></description>
    <content:encoded><![CDATA[Stay hungry and success will find you!]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 30 Apr 2015 00:00:00 -0400</pubDate>
    <itunes:duration>252</itunes:duration>
    <itunes:keywords>start a business,how to find success</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>179 Low cost employee incentives</itunes:title>
    <title>179 Low cost employee incentives</title>
    <itunes:summary><![CDATA[Who doesn't like a pat on the back from time to time? I know employees do! Show them you care with these low cost ways of saying THANKS for being a valued staff member.]]></itunes:summary>
    <description><![CDATA[Who doesn&apos;t like a pat on the back from time to time? I know employees do! Show them you care with these low cost ways of saying THANKS for being a valued staff member.]]></description>
    <content:encoded><![CDATA[Who doesn&apos;t like a pat on the back from time to time? I know employees do! Show them you care with these low cost ways of saying THANKS for being a valued staff member.]]></content:encoded>
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    <pubDate>Thu, 23 Apr 2015 00:00:00 -0400</pubDate>
    <itunes:duration>254</itunes:duration>
    <itunes:keywords>employee incentives,thanking staff</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>178 Five Golden Rules of Customer Service</itunes:title>
    <title>178 Five Golden Rules of Customer Service</title>
    <itunes:summary><![CDATA[Discover a few simple "rules of thumb" to follow when dealing with the all important topic of Customer Service.]]></itunes:summary>
    <description><![CDATA[Discover a few simple &quot;rules of thumb&quot; to follow when dealing with the all important topic of Customer Service.]]></description>
    <content:encoded><![CDATA[Discover a few simple &quot;rules of thumb&quot; to follow when dealing with the all important topic of Customer Service.]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/263917-178-five-golden-rules-of-customer-service.mp3</guid>
    <pubDate>Thu, 16 Apr 2015 00:00:00 -0400</pubDate>
    <itunes:duration>273</itunes:duration>
    <itunes:keywords>customer service,dealing with customers</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>177 Take a day off and ENJOY yourself</itunes:title>
    <title>177 Take a day off and ENJOY yourself</title>
    <itunes:summary><![CDATA[Don't forget WHY you started your business. Odds are PERSONAL FREEDOM is at least partly a motivator. If so... take a day off. Life is short!]]></itunes:summary>
    <description><![CDATA[Don&apos;t forget WHY you started your business. Odds are PERSONAL FREEDOM is at least partly a motivator. If so... take a day off. Life is short!]]></description>
    <content:encoded><![CDATA[Don&apos;t forget WHY you started your business. Odds are PERSONAL FREEDOM is at least partly a motivator. If so... take a day off. Life is short!]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/261973-177-take-a-day-off-and-enjoy-yourself.mp3</guid>
    <pubDate>Thu, 09 Apr 2015 00:00:00 -0400</pubDate>
    <itunes:duration>255</itunes:duration>
    <itunes:keywords>business life,life is short</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>176 Why THANK YOU CARDS are important</itunes:title>
    <title>176 Why THANK YOU CARDS are important</title>
    <itunes:summary><![CDATA[Little details make a big impact when you run a business.]]></itunes:summary>
    <description><![CDATA[Little details make a big impact when you run a business.]]></description>
    <content:encoded><![CDATA[Little details make a big impact when you run a business.]]></content:encoded>
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    <pubDate>Thu, 02 Apr 2015 00:00:00 -0400</pubDate>
    <itunes:duration>234</itunes:duration>
    <itunes:keywords>thank you cards,giving thanks</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>175 Why YOU can EXCEL at SELLING</itunes:title>
    <title>175 Why YOU can EXCEL at SELLING</title>
    <itunes:summary><![CDATA[Don't believe you can be a sales superstar? Listen to this podcast!]]></itunes:summary>
    <description><![CDATA[Don&apos;t believe you can be a sales superstar? Listen to this podcast!]]></description>
    <content:encoded><![CDATA[Don&apos;t believe you can be a sales superstar? Listen to this podcast!]]></content:encoded>
    <enclosure length="1878144" type="audio/mpeg" url="https://www.buzzsprout.com/655/episodes/257852-175-why-you-can-excel-at-selling.mp3"/>
    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/257852-175-why-you-can-excel-at-selling.mp3</guid>
    <pubDate>Thu, 26 Mar 2015 00:00:00 -0400</pubDate>
    <itunes:duration>228</itunes:duration>
    <itunes:keywords>sales,selling</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>174 It's Tax Time</itunes:title>
    <title>174 It's Tax Time</title>
    <itunes:summary><![CDATA[Tax time may not be exciting, but it's part of running a business. So today we discuss keeping track of expenses!]]></itunes:summary>
    <description><![CDATA[Tax time may not be exciting, but it&apos;s part of running a business. So today we discuss keeping track of expenses!]]></description>
    <content:encoded><![CDATA[Tax time may not be exciting, but it&apos;s part of running a business. So today we discuss keeping track of expenses!]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/255837-174-it-s-tax-time.mp3</guid>
    <pubDate>Thu, 19 Mar 2015 00:00:00 -0400</pubDate>
    <itunes:duration>323</itunes:duration>
    <itunes:keywords>taxes,tracking expenses</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>173 Three Tips For Closing More Sales</itunes:title>
    <title>173 Three Tips For Closing More Sales</title>
    <itunes:summary><![CDATA[A few simple tips for closing sales. ]]></itunes:summary>
    <description><![CDATA[A few simple tips for closing sales. ]]></description>
    <content:encoded><![CDATA[A few simple tips for closing sales. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/253846-173-three-tips-for-closing-more-sales.mp3</guid>
    <pubDate>Thu, 12 Mar 2015 00:00:00 -0400</pubDate>
    <itunes:duration>277</itunes:duration>
    <itunes:keywords>sales,cleaning jobs</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>172 My favorite sources of bonus money</itunes:title>
    <title>172 My favorite sources of bonus money</title>
    <itunes:summary><![CDATA[Regular cleaning accounts pay the bills, but it's the bonus money that gives you the lifestyle you really want to live.]]></itunes:summary>
    <description><![CDATA[Regular cleaning accounts pay the bills, but it&apos;s the bonus money that gives you the lifestyle you really want to live.]]></description>
    <content:encoded><![CDATA[Regular cleaning accounts pay the bills, but it&apos;s the bonus money that gives you the lifestyle you really want to live.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/251645-172-my-favorite-sources-of-bonus-money.mp3</guid>
    <pubDate>Thu, 05 Mar 2015 00:00:00 -0500</pubDate>
    <itunes:duration>363</itunes:duration>
    <itunes:keywords>carpet cleaning profits,window cleaning profits,vct floor care profits</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>171 Large, small and everything in between</itunes:title>
    <title>171 Large, small and everything in between</title>
    <itunes:summary><![CDATA[Sometimes the universe throws you a curve and you need to adjust your perfectly laid plans for success. ]]></itunes:summary>
    <description><![CDATA[Sometimes the universe throws you a curve and you need to adjust your perfectly laid plans for success. ]]></description>
    <content:encoded><![CDATA[Sometimes the universe throws you a curve and you need to adjust your perfectly laid plans for success. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 26 Feb 2015 00:00:00 -0500</pubDate>
    <itunes:duration>393</itunes:duration>
    <itunes:keywords>cleaning business success,janitorial plans</itunes:keywords>
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  <item>
    <itunes:title>170 Not keeping in touch almost cost me</itunes:title>
    <title>170 Not keeping in touch almost cost me</title>
    <itunes:summary><![CDATA[Keeping in touch with all customers is important to the overall well being of your bank account.]]></itunes:summary>
    <description><![CDATA[Keeping in touch with all customers is important to the overall well being of your bank account.]]></description>
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    <pubDate>Thu, 19 Feb 2015 00:00:00 -0500</pubDate>
    <itunes:duration>241</itunes:duration>
    <itunes:keywords>keeping in touch with customers,customer contact</itunes:keywords>
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  <item>
    <itunes:title>169 Problems will occur. Adjust as needed.</itunes:title>
    <title>169 Problems will occur. Adjust as needed.</title>
    <itunes:summary><![CDATA[Nobody ever said this would be easy! You will face issues that you need to overcome. ]]></itunes:summary>
    <description><![CDATA[Nobody ever said this would be easy! You will face issues that you need to overcome. ]]></description>
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    <pubDate>Thu, 12 Feb 2015 00:00:00 -0500</pubDate>
    <itunes:duration>295</itunes:duration>
    <itunes:keywords>perservere,having porblems with business</itunes:keywords>
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  <item>
    <itunes:title>168 How I made over $1700 in three days</itunes:title>
    <title>168 How I made over $1700 in three days</title>
    <itunes:summary><![CDATA[Discover how I earned over $1700 in revenue (more than half was pure profit) in only three days performing work I had never done before. ]]></itunes:summary>
    <description><![CDATA[Discover how I earned over $1700 in revenue (more than half was pure profit) in only three days performing work I had never done before. ]]></description>
    <content:encoded><![CDATA[Discover how I earned over $1700 in revenue (more than half was pure profit) in only three days performing work I had never done before. ]]></content:encoded>
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    <pubDate>Thu, 05 Feb 2015 00:00:00 -0500</pubDate>
    <itunes:duration>402</itunes:duration>
    <itunes:keywords>smoke damage,soot removal,fire damage,retoration work</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>167 What EXACTLY is Dirt?</itunes:title>
    <title>167 What EXACTLY is Dirt?</title>
    <itunes:summary><![CDATA[What's dirt made of? You should know. After all you are hired to remove it!]]></itunes:summary>
    <description><![CDATA[What&apos;s dirt made of? You should know. After all you are hired to remove it!]]></description>
    <content:encoded><![CDATA[What&apos;s dirt made of? You should know. After all you are hired to remove it!]]></content:encoded>
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    <pubDate>Thu, 29 Jan 2015 00:00:00 -0500</pubDate>
    <itunes:duration>323</itunes:duration>
    <itunes:keywords>soil,dirt</itunes:keywords>
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    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>166 Jon-Don Training Seminars</itunes:title>
    <title>166 Jon-Don Training Seminars</title>
    <itunes:summary><![CDATA[Learn a little about a company that provides first class training seminars across the country on a variety of subjects.]]></itunes:summary>
    <description><![CDATA[Learn a little about a company that provides first class training seminars across the country on a variety of subjects.]]></description>
    <content:encoded><![CDATA[Learn a little about a company that provides first class training seminars across the country on a variety of subjects.]]></content:encoded>
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    <pubDate>Thu, 22 Jan 2015 00:00:00 -0500</pubDate>
    <itunes:duration>268</itunes:duration>
    <itunes:keywords>Jon-Don,seminars,training,floor care classes,vct classes,marketing classes</itunes:keywords>
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  <item>
    <itunes:title>165 Searching for clues during a walk through</itunes:title>
    <title>165 Searching for clues during a walk through</title>
    <itunes:summary><![CDATA[You need to be "detective like" in a sense when going out on a bid, as the more clues you uncover, the better off you will be when it comes time to put a proposal together. ]]></itunes:summary>
    <description><![CDATA[You need to be &quot;detective like&quot; in a sense when going out on a bid, as the more clues you uncover, the better off you will be when it comes time to put a proposal together. ]]></description>
    <content:encoded><![CDATA[You need to be &quot;detective like&quot; in a sense when going out on a bid, as the more clues you uncover, the better off you will be when it comes time to put a proposal together. ]]></content:encoded>
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    <pubDate>Thu, 15 Jan 2015 00:00:00 -0500</pubDate>
    <itunes:duration>312</itunes:duration>
    <itunes:keywords>questions to ask on janitorial bid</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>164 My search for office space</itunes:title>
    <title>164 My search for office space</title>
    <itunes:summary><![CDATA[A short story about my first office and how it came about.]]></itunes:summary>
    <description><![CDATA[A short story about my first office and how it came about.]]></description>
    <content:encoded><![CDATA[A short story about my first office and how it came about.]]></content:encoded>
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    <pubDate>Thu, 08 Jan 2015 00:00:00 -0500</pubDate>
    <itunes:duration>412</itunes:duration>
    <itunes:keywords>office space</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>163 The next 365 days</itunes:title>
    <title>163 The next 365 days</title>
    <itunes:summary><![CDATA[It's a New Year and another chance to write the perfect script.]]></itunes:summary>
    <description><![CDATA[It&apos;s a New Year and another chance to write the perfect script.]]></description>
    <content:encoded><![CDATA[It&apos;s a New Year and another chance to write the perfect script.]]></content:encoded>
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    <pubDate>Thu, 01 Jan 2015 00:00:00 -0500</pubDate>
    <itunes:duration>177</itunes:duration>
    <itunes:keywords>goals,new year, resolutions</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>162 A basic rule for achieving success</itunes:title>
    <title>162 A basic rule for achieving success</title>
    <itunes:summary><![CDATA[Discover the one rule you need to know plus the seven tips you need to make the rule come true.
]]></itunes:summary>
    <description><![CDATA[Discover the one rule you need to know plus the seven tips you need to make the rule come true.
]]></description>
    <content:encoded><![CDATA[Discover the one rule you need to know plus the seven tips you need to make the rule come true.
]]></content:encoded>
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    <pubDate>Thu, 18 Dec 2014 00:00:00 -0500</pubDate>
    <itunes:duration>337</itunes:duration>
    <itunes:keywords>success,magic of thinkning big</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>161 How to STAND OUT during the holidays</itunes:title>
    <title>161 How to STAND OUT during the holidays</title>
    <itunes:summary><![CDATA[Learn some simple ways to stand out as a vendor to your customers.]]></itunes:summary>
    <description><![CDATA[Learn some simple ways to stand out as a vendor to your customers.]]></description>
    <content:encoded><![CDATA[Learn some simple ways to stand out as a vendor to your customers.]]></content:encoded>
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    <pubDate>Thu, 11 Dec 2014 00:00:00 -0500</pubDate>
    <itunes:duration>257</itunes:duration>
    <itunes:keywords>customer care</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>160 Interesting Marketing Facts</itunes:title>
    <title>160 Interesting Marketing Facts</title>
    <itunes:summary><![CDATA[Little tidbits of information about marketing in todays world. ]]></itunes:summary>
    <description><![CDATA[Little tidbits of information about marketing in todays world. ]]></description>
    <content:encoded><![CDATA[Little tidbits of information about marketing in todays world. ]]></content:encoded>
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    <pubDate>Thu, 04 Dec 2014 00:00:00 -0500</pubDate>
    <itunes:duration>318</itunes:duration>
    <itunes:keywords>marketing,direct mail</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>159 Employee Appreciation</itunes:title>
    <title>159 Employee Appreciation</title>
    <itunes:summary><![CDATA[Don't forget to give thanks to your staff, as you won't go far without them.]]></itunes:summary>
    <description><![CDATA[Don&apos;t forget to give thanks to your staff, as you won&apos;t go far without them.]]></description>
    <content:encoded><![CDATA[Don&apos;t forget to give thanks to your staff, as you won&apos;t go far without them.]]></content:encoded>
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    <pubDate>Thu, 27 Nov 2014 00:00:00 -0500</pubDate>
    <itunes:duration>262</itunes:duration>
    <itunes:keywords>employee appreciation</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>158 I want everything, but price is important.</itunes:title>
    <title>158 I want everything, but price is important.</title>
    <itunes:summary><![CDATA[Sometimes you will be asked to do high quality work yet be told that price is important. A true dilemma if I ever saw one. Learn more about one of my experiences dealing with this scenario. ]]></itunes:summary>
    <description><![CDATA[Sometimes you will be asked to do high quality work yet be told that price is important. A true dilemma if I ever saw one. Learn more about one of my experiences dealing with this scenario. ]]></description>
    <content:encoded><![CDATA[Sometimes you will be asked to do high quality work yet be told that price is important. A true dilemma if I ever saw one. Learn more about one of my experiences dealing with this scenario. ]]></content:encoded>
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    <pubDate>Thu, 20 Nov 2014 00:00:00 -0500</pubDate>
    <itunes:duration>254</itunes:duration>
    <itunes:keywords>price versue quality</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>157 Why you need a Cash Reserve</itunes:title>
    <title>157 Why you need a Cash Reserve</title>
    <itunes:summary><![CDATA[It never hurts to have some money set aside. Learn why in this valuable podcast.]]></itunes:summary>
    <description><![CDATA[It never hurts to have some money set aside. Learn why in this valuable podcast.]]></description>
    <content:encoded><![CDATA[It never hurts to have some money set aside. Learn why in this valuable podcast.]]></content:encoded>
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    <pubDate>Thu, 13 Nov 2014 00:00:00 -0500</pubDate>
    <itunes:duration>231</itunes:duration>
    <itunes:keywords>slow pays,business emergency,cash crunch</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>156 Staying on top of whats owed you</itunes:title>
    <title>156 Staying on top of whats owed you</title>
    <itunes:summary><![CDATA[Creating invoices and keeping track of what is owed you is covered today.]]></itunes:summary>
    <description><![CDATA[Creating invoices and keeping track of what is owed you is covered today.]]></description>
    <content:encoded><![CDATA[Creating invoices and keeping track of what is owed you is covered today.]]></content:encoded>
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    <pubDate>Thu, 06 Nov 2014 00:00:00 -0500</pubDate>
    <itunes:duration>276</itunes:duration>
    <itunes:keywords>invoices,quickbooks,accounting,keeping the books</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>155 Past bidding mistakes</itunes:title>
    <title>155 Past bidding mistakes</title>
    <itunes:summary><![CDATA[You'll make mistakes bidding your cleaning contracts. I have made them, EVERYONE makes them. In fact, this podcast shares a story of one of my past mistakes bidding a doctors office. ]]></itunes:summary>
    <description><![CDATA[You&apos;ll make mistakes bidding your cleaning contracts. I have made them, EVERYONE makes them. In fact, this podcast shares a story of one of my past mistakes bidding a doctors office. ]]></description>
    <content:encoded><![CDATA[You&apos;ll make mistakes bidding your cleaning contracts. I have made them, EVERYONE makes them. In fact, this podcast shares a story of one of my past mistakes bidding a doctors office. ]]></content:encoded>
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    <pubDate>Thu, 30 Oct 2014 00:00:00 -0400</pubDate>
    <itunes:duration>377</itunes:duration>
    <itunes:keywords>Bidding cleaning contracts,bidding mistakes</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>154 Timeless Advice</itunes:title>
    <title>154 Timeless Advice</title>
    <itunes:summary><![CDATA[Discover a few quotes that are worthy of being framed and put on your office wall.]]></itunes:summary>
    <description><![CDATA[Discover a few quotes that are worthy of being framed and put on your office wall.]]></description>
    <content:encoded><![CDATA[Discover a few quotes that are worthy of being framed and put on your office wall.]]></content:encoded>
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    <pubDate>Thu, 23 Oct 2014 00:00:00 -0400</pubDate>
    <itunes:duration>218</itunes:duration>
    <itunes:keywords>business advice,motivational advice</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>153 Leaving money on the table</itunes:title>
    <title>153 Leaving money on the table</title>
    <itunes:summary><![CDATA[Check out these stats about closing sales. Amazing!]]></itunes:summary>
    <description><![CDATA[Check out these stats about closing sales. Amazing!]]></description>
    <content:encoded><![CDATA[Check out these stats about closing sales. Amazing!]]></content:encoded>
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    <pubDate>Thu, 16 Oct 2014 00:00:00 -0400</pubDate>
    <itunes:duration>214</itunes:duration>
    <itunes:keywords>closing sales,sales,prospects</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>152 Giving away freebies that have value</itunes:title>
    <title>152 Giving away freebies that have value</title>
    <itunes:summary><![CDATA[Discover what the principle of reciprocity is and how to supercharge it to your advantage.
]]></itunes:summary>
    <description><![CDATA[Discover what the principle of reciprocity is and how to supercharge it to your advantage.
]]></description>
    <content:encoded><![CDATA[Discover what the principle of reciprocity is and how to supercharge it to your advantage.
]]></content:encoded>
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    <pubDate>Thu, 09 Oct 2014 00:00:00 -0400</pubDate>
    <itunes:duration>259</itunes:duration>
    <itunes:keywords>freebies,giving away things for free,principle of reciprocity</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>151 Poor service will lead to no repeat business</itunes:title>
    <title>151 Poor service will lead to no repeat business</title>
    <itunes:summary><![CDATA[If you don't take care of the customer you can kiss their money goodbye FOREVER.]]></itunes:summary>
    <description><![CDATA[If you don&apos;t take care of the customer you can kiss their money goodbye FOREVER.]]></description>
    <content:encoded><![CDATA[If you don&apos;t take care of the customer you can kiss their money goodbye FOREVER.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 02 Oct 2014 00:00:00 -0400</pubDate>
    <itunes:duration>343</itunes:duration>
    <itunes:keywords>customer service,repeat business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>150 What different colors convey when marketing</itunes:title>
    <title>150 What different colors convey when marketing</title>
    <itunes:summary><![CDATA[Color can make a HUGE difference depending on HOW you use it. Tune in to discover what colors convey trust, importance, stability and endurance.]]></itunes:summary>
    <description><![CDATA[Color can make a HUGE difference depending on HOW you use it. Tune in to discover what colors convey trust, importance, stability and endurance.]]></description>
    <content:encoded><![CDATA[Color can make a HUGE difference depending on HOW you use it. Tune in to discover what colors convey trust, importance, stability and endurance.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 25 Sep 2014 00:00:00 -0400</pubDate>
    <itunes:duration>272</itunes:duration>
    <itunes:keywords>marketing,colors,print advertising</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>149 Thinking Outside The Box</itunes:title>
    <title>149 Thinking Outside The Box</title>
    <itunes:summary><![CDATA[Doing what EVERYONE ELSE DOES will get you what EVERYONE ELSE HAS. You need to think outside the box at times!]]></itunes:summary>
    <description><![CDATA[Doing what EVERYONE ELSE DOES will get you what EVERYONE ELSE HAS. You need to think outside the box at times!]]></description>
    <content:encoded><![CDATA[Doing what EVERYONE ELSE DOES will get you what EVERYONE ELSE HAS. You need to think outside the box at times!]]></content:encoded>
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    <pubDate>Thu, 18 Sep 2014 00:00:00 -0400</pubDate>
    <itunes:duration>255</itunes:duration>
    <itunes:keywords>Thinking outside the box</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>148 Murphy's Law Strikes Again</itunes:title>
    <title>148 Murphy's Law Strikes Again</title>
    <itunes:summary><![CDATA[Not all days will be a walk in the park when you are a business owner. Some days things just won't go your way, but that's OK, as you just need to roll with the punches as they say.]]></itunes:summary>
    <description><![CDATA[Not all days will be a walk in the park when you are a business owner. Some days things just won&apos;t go your way, but that&apos;s OK, as you just need to roll with the punches as they say.]]></description>
    <content:encoded><![CDATA[Not all days will be a walk in the park when you are a business owner. Some days things just won&apos;t go your way, but that&apos;s OK, as you just need to roll with the punches as they say.]]></content:encoded>
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    <pubDate>Thu, 11 Sep 2014 00:00:00 -0400</pubDate>
    <itunes:duration>310</itunes:duration>
    <itunes:keywords>Murphys Law </itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>147 Sense of Urgency</itunes:title>
    <title>147 Sense of Urgency</title>
    <itunes:summary><![CDATA[When you have a "sense of urgency" you will tend to get more jobs (and the money that comes with them). ]]></itunes:summary>
    <description><![CDATA[When you have a &quot;sense of urgency&quot; you will tend to get more jobs (and the money that comes with them). ]]></description>
    <content:encoded><![CDATA[When you have a &quot;sense of urgency&quot; you will tend to get more jobs (and the money that comes with them). ]]></content:encoded>
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    <pubDate>Thu, 04 Sep 2014 00:00:00 -0400</pubDate>
    <itunes:duration>359</itunes:duration>
    <itunes:keywords>getting cleaning jobs</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>146 Bidding Oddball Jobs</itunes:title>
    <title>146 Bidding Oddball Jobs</title>
    <itunes:summary><![CDATA[Not all cleaning bids are created the same. Discover my approach to pricing those "oddball" ones.]]></itunes:summary>
    <description><![CDATA[Not all cleaning bids are created the same. Discover my approach to pricing those &quot;oddball&quot; ones.]]></description>
    <content:encoded><![CDATA[Not all cleaning bids are created the same. Discover my approach to pricing those &quot;oddball&quot; ones.]]></content:encoded>
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    <pubDate>Thu, 28 Aug 2014 00:00:00 -0400</pubDate>
    <itunes:duration>373</itunes:duration>
    <itunes:keywords>janitorial pricing</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>145 HOW to THINK like BILLIONAIRE Andrew Carnegie</itunes:title>
    <title>145 HOW to THINK like BILLIONAIRE Andrew Carnegie</title>
    <itunes:summary><![CDATA[Learning how the greats of the business world THINK is very important. It clues you in to why success smiled upon them. Today we dicuss the steel tycoon Andrew Carnegie.]]></itunes:summary>
    <description><![CDATA[Learning how the greats of the business world THINK is very important. It clues you in to why success smiled upon them. Today we dicuss the steel tycoon Andrew Carnegie.]]></description>
    <content:encoded><![CDATA[Learning how the greats of the business world THINK is very important. It clues you in to why success smiled upon them. Today we dicuss the steel tycoon Andrew Carnegie.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 21 Aug 2014 00:00:00 -0400</pubDate>
    <itunes:duration>236</itunes:duration>
    <itunes:keywords>Andrew Carnegie</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>144 LEARN to SELL. It's a SKILL you NEED</itunes:title>
    <title>144 LEARN to SELL. It's a SKILL you NEED</title>
    <itunes:summary><![CDATA[You sell others on why they should hire you, why they should work for you and why they should buy in to your company culture. So it goes without saying, selling is is skill you need!]]></itunes:summary>
    <description><![CDATA[You sell others on why they should hire you, why they should work for you and why they should buy in to your company culture. So it goes without saying, selling is is skill you need!]]></description>
    <content:encoded><![CDATA[You sell others on why they should hire you, why they should work for you and why they should buy in to your company culture. So it goes without saying, selling is is skill you need!]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/196480-144-learn-to-sell-it-s-a-skill-you-need.mp3</guid>
    <pubDate>Thu, 14 Aug 2014 00:00:00 -0400</pubDate>
    <itunes:duration>201</itunes:duration>
    <itunes:keywords>selling</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>143 The Wisdom Of Zig Ziglar</itunes:title>
    <title>143 The Wisdom Of Zig Ziglar</title>
    <itunes:summary><![CDATA[Learn some wisdom from the master motivator himself, Zig Ziglar.]]></itunes:summary>
    <description><![CDATA[Learn some wisdom from the master motivator himself, Zig Ziglar.]]></description>
    <content:encoded><![CDATA[Learn some wisdom from the master motivator himself, Zig Ziglar.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/194734-143-the-wisdom-of-zig-ziglar.mp3</guid>
    <pubDate>Thu, 07 Aug 2014 00:00:00 -0400</pubDate>
    <itunes:duration>265</itunes:duration>
    <itunes:keywords>zig ziglar</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>142 Some doors close while others open</itunes:title>
    <title>142 Some doors close while others open</title>
    <itunes:summary><![CDATA[Business is full of ups and downs. One moment a door slams shut and the next moment one opens wide. Knowing this in advance will be of great help to you!]]></itunes:summary>
    <description><![CDATA[Business is full of ups and downs. One moment a door slams shut and the next moment one opens wide. Knowing this in advance will be of great help to you!]]></description>
    <content:encoded><![CDATA[Business is full of ups and downs. One moment a door slams shut and the next moment one opens wide. Knowing this in advance will be of great help to you!]]></content:encoded>
    <enclosure length="1646720" type="audio/mpeg" url="https://www.buzzsprout.com/655/episodes/193180-142-some-doors-close-while-others-open.mp3"/>
    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/193180-142-some-doors-close-while-others-open.mp3</guid>
    <pubDate>Thu, 31 Jul 2014 00:00:00 -0400</pubDate>
    <itunes:duration>200</itunes:duration>
    <itunes:keywords>ups and downs of owning a business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>141 Swallow Your Frog First</itunes:title>
    <title>141 Swallow Your Frog First</title>
    <itunes:summary><![CDATA[Being productive is a LOT EASIER when you get the "frog" out of the way first!]]></itunes:summary>
    <description><![CDATA[Being productive is a LOT EASIER when you get the &quot;frog&quot; out of the way first!]]></description>
    <content:encoded><![CDATA[Being productive is a LOT EASIER when you get the &quot;frog&quot; out of the way first!]]></content:encoded>
    <enclosure length="1329280" type="audio/mpeg" url="https://www.buzzsprout.com/655/episodes/191355-141-swallow-your-frog-first.mp3"/>
    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/191355-141-swallow-your-frog-first.mp3</guid>
    <pubDate>Thu, 24 Jul 2014 00:00:00 -0400</pubDate>
    <itunes:duration>160</itunes:duration>
    <itunes:keywords>eating frogs,productivity</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>140 Following up leads to sales</itunes:title>
    <title>140 Following up leads to sales</title>
    <itunes:summary><![CDATA[You need to market like the big credit card companies do. They mail and mail you special offers until you give in!]]></itunes:summary>
    <description><![CDATA[You need to market like the big credit card companies do. They mail and mail you special offers until you give in!]]></description>
    <content:encoded><![CDATA[You need to market like the big credit card companies do. They mail and mail you special offers until you give in!]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/189783-140-following-up-leads-to-sales.mp3</guid>
    <pubDate>Thu, 17 Jul 2014 00:00:00 -0400</pubDate>
    <itunes:duration>210</itunes:duration>
    <itunes:keywords>marketing,cleaning business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>139 Making money with rental turnovers</itunes:title>
    <title>139 Making money with rental turnovers</title>
    <itunes:summary><![CDATA[Cleaning rental units such as homes and condos can make for great supplemental income. Learn about one recent job I just landed and how you can get this type of work too!]]></itunes:summary>
    <description><![CDATA[Cleaning rental units such as homes and condos can make for great supplemental income. Learn about one recent job I just landed and how you can get this type of work too!]]></description>
    <content:encoded><![CDATA[Cleaning rental units such as homes and condos can make for great supplemental income. Learn about one recent job I just landed and how you can get this type of work too!]]></content:encoded>
    <enclosure length="2324608" type="audio/mpeg" url="https://www.buzzsprout.com/655/episodes/188005-139-making-money-with-rental-turnovers.mp3"/>
    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/188005-139-making-money-with-rental-turnovers.mp3</guid>
    <pubDate>Thu, 10 Jul 2014 00:00:00 -0400</pubDate>
    <itunes:duration>284</itunes:duration>
    <itunes:keywords>cleaning empty homes,cleaning condos,cleaning rental units,make money cleaning rentals</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>138 Lack of communication equals trouble</itunes:title>
    <title>138 Lack of communication equals trouble</title>
    <itunes:summary><![CDATA[Success in the cleaning business is a lot easier when you have good communication with your customers and employees. ]]></itunes:summary>
    <description><![CDATA[Success in the cleaning business is a lot easier when you have good communication with your customers and employees. ]]></description>
    <content:encoded><![CDATA[Success in the cleaning business is a lot easier when you have good communication with your customers and employees. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/186439-138-lack-of-communication-equals-trouble.mp3</guid>
    <pubDate>Thu, 03 Jul 2014 00:00:00 -0400</pubDate>
    <itunes:duration>340</itunes:duration>
    <itunes:keywords>cleaning customers have problem</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>137 Off to the principals office</itunes:title>
    <title>137 Off to the principals office</title>
    <itunes:summary><![CDATA[Having a customer call a meeting about your service is like getting called into the principals office. The only difference is there is no detention, only extra work or expulsion!]]></itunes:summary>
    <description><![CDATA[Having a customer call a meeting about your service is like getting called into the principals office. The only difference is there is no detention, only extra work or expulsion!]]></description>
    <content:encoded><![CDATA[Having a customer call a meeting about your service is like getting called into the principals office. The only difference is there is no detention, only extra work or expulsion!]]></content:encoded>
    <enclosure length="3199104" type="audio/mpeg" url="https://www.buzzsprout.com/655/episodes/184765-137-off-to-the-principals-office.mp3"/>
    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/184765-137-off-to-the-principals-office.mp3</guid>
    <pubDate>Thu, 26 Jun 2014 00:00:00 -0400</pubDate>
    <itunes:duration>394</itunes:duration>
    <itunes:keywords>cleaning problems,facility manager</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>136 Believing You Can Do It</itunes:title>
    <title>136 Believing You Can Do It</title>
    <itunes:summary><![CDATA[If you want to have success... YOU GOTTA BELIEVE!]]></itunes:summary>
    <description><![CDATA[If you want to have success... YOU GOTTA BELIEVE!]]></description>
    <content:encoded><![CDATA[If you want to have success... YOU GOTTA BELIEVE!]]></content:encoded>
    <enclosure length="1626240" type="audio/mpeg" url="https://www.buzzsprout.com/655/episodes/183118-136-believing-you-can-do-it.mp3"/>
    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/183118-136-believing-you-can-do-it.mp3</guid>
    <pubDate>Thu, 19 Jun 2014 00:00:00 -0400</pubDate>
    <itunes:duration>197</itunes:duration>
    <itunes:keywords>success,starting a business,motivation</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>135 The Flyer Formula</itunes:title>
    <title>135 The Flyer Formula</title>
    <itunes:summary><![CDATA[When you pass out flyers for your business you need to know who it is you are speaking to, as that makes all the difference in the world. ]]></itunes:summary>
    <description><![CDATA[When you pass out flyers for your business you need to know who it is you are speaking to, as that makes all the difference in the world. ]]></description>
    <content:encoded><![CDATA[When you pass out flyers for your business you need to know who it is you are speaking to, as that makes all the difference in the world. ]]></content:encoded>
    <enclosure length="2121856" type="audio/mpeg" url="https://www.buzzsprout.com/655/episodes/181166-135-the-flyer-formula.mp3"/>
    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/181166-135-the-flyer-formula.mp3</guid>
    <pubDate>Thu, 12 Jun 2014 00:00:00 -0400</pubDate>
    <itunes:duration>259</itunes:duration>
    <itunes:keywords>cleaning flyers,using sales flyers,cleaning contracts</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>134 A simple way to book more business</itunes:title>
    <title>134 A simple way to book more business</title>
    <itunes:summary><![CDATA[One time jobs you perform for the customer DON'T HAVE TO BE one time jobs! Discover the one simple question to ask the customer that will make you money for years to come. ]]></itunes:summary>
    <description><![CDATA[One time jobs you perform for the customer DON&apos;T HAVE TO BE one time jobs! Discover the one simple question to ask the customer that will make you money for years to come. ]]></description>
    <content:encoded><![CDATA[One time jobs you perform for the customer DON&apos;T HAVE TO BE one time jobs! Discover the one simple question to ask the customer that will make you money for years to come. ]]></content:encoded>
    <enclosure length="1749120" type="audio/mpeg" url="https://www.buzzsprout.com/655/episodes/179463-134-a-simple-way-to-book-more-business.mp3"/>
    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/179463-134-a-simple-way-to-book-more-business.mp3</guid>
    <pubDate>Thu, 05 Jun 2014 00:00:00 -0400</pubDate>
    <itunes:duration>212</itunes:duration>
    <itunes:keywords>recurring income,business,cleaning business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>133 Four things you need to do right</itunes:title>
    <title>133 Four things you need to do right</title>
    <itunes:summary><![CDATA[I did a LOT of thing wrong when I first started my business, but luckily I did these four things RIGHT. ]]></itunes:summary>
    <description><![CDATA[I did a LOT of thing wrong when I first started my business, but luckily I did these four things RIGHT. ]]></description>
    <content:encoded><![CDATA[I did a LOT of thing wrong when I first started my business, but luckily I did these four things RIGHT. ]]></content:encoded>
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    <pubDate>Thu, 29 May 2014 00:00:00 -0400</pubDate>
    <itunes:duration>315</itunes:duration>
    <itunes:keywords>starting a business,start-up tips</itunes:keywords>
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    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>132 This is one question I always ask</itunes:title>
    <title>132 This is one question I always ask</title>
    <itunes:summary><![CDATA[This podcast shares a very good question to ask the customer, one that may save you quite a bit of time down the road. ]]></itunes:summary>
    <description><![CDATA[This podcast shares a very good question to ask the customer, one that may save you quite a bit of time down the road. ]]></description>
    <content:encoded><![CDATA[This podcast shares a very good question to ask the customer, one that may save you quite a bit of time down the road. ]]></content:encoded>
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    <pubDate>Thu, 22 May 2014 00:00:00 -0400</pubDate>
    <itunes:duration>271</itunes:duration>
    <itunes:keywords>cleaning interview questions,walk through questions</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>131 Using Magnetic Business Cards</itunes:title>
    <title>131 Using Magnetic Business Cards</title>
    <itunes:summary><![CDATA[Magnetic business cards are another way to stand out from the crowd.]]></itunes:summary>
    <description><![CDATA[Magnetic business cards are another way to stand out from the crowd.]]></description>
    <content:encoded><![CDATA[Magnetic business cards are another way to stand out from the crowd.]]></content:encoded>
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    <pubDate>Thu, 15 May 2014 00:00:00 -0400</pubDate>
    <itunes:duration>209</itunes:duration>
    <itunes:keywords>magnetic business cards,marketing</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>130 Regular customer wants price cut. Now what?</itunes:title>
    <title>130 Regular customer wants price cut. Now what?</title>
    <itunes:summary><![CDATA[Two different customers called me asking for a price cut. I said yes to one and no to the other. Tune in to discover my thought process!]]></itunes:summary>
    <description><![CDATA[Two different customers called me asking for a price cut. I said yes to one and no to the other. Tune in to discover my thought process!]]></description>
    <content:encoded><![CDATA[Two different customers called me asking for a price cut. I said yes to one and no to the other. Tune in to discover my thought process!]]></content:encoded>
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    <pubDate>Thu, 08 May 2014 00:00:00 -0400</pubDate>
    <itunes:duration>526</itunes:duration>
    <itunes:keywords>cleaning customers,price cut,price reduction</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>129 Fighting through adversity</itunes:title>
    <title>129 Fighting through adversity</title>
    <itunes:summary><![CDATA[Some day's it will seem like the universe is conspiring against you, but that's not really the case. You just need to fight through the adversity from time to time!]]></itunes:summary>
    <description><![CDATA[Some day&apos;s it will seem like the universe is conspiring against you, but that&apos;s not really the case. You just need to fight through the adversity from time to time!]]></description>
    <content:encoded><![CDATA[Some day&apos;s it will seem like the universe is conspiring against you, but that&apos;s not really the case. You just need to fight through the adversity from time to time!]]></content:encoded>
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    <pubDate>Thu, 01 May 2014 00:00:00 -0400</pubDate>
    <itunes:duration>229</itunes:duration>
    <itunes:keywords>adversity,business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>128 Small commercial accounts to target</itunes:title>
    <title>128 Small commercial accounts to target</title>
    <itunes:summary><![CDATA[Need to know who to target as potential customers when getting started? Then tune in!]]></itunes:summary>
    <description><![CDATA[Need to know who to target as potential customers when getting started? Then tune in!]]></description>
    <content:encoded><![CDATA[Need to know who to target as potential customers when getting started? Then tune in!]]></content:encoded>
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    <pubDate>Thu, 24 Apr 2014 00:00:00 -0400</pubDate>
    <itunes:duration>328</itunes:duration>
    <itunes:keywords>commercial cleaning,small offices</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>127 HOW to THINK like BILLIONAIRE Richard Branson</itunes:title>
    <title>127 HOW to THINK like BILLIONAIRE Richard Branson</title>
    <itunes:summary><![CDATA[Richard Branson is one of my personal favorites. He is a very interesting person who also happens to be rather successful. So today we'll briefly discuss how "he thinks" so we can learn how to apply it to our own situation.]]></itunes:summary>
    <description><![CDATA[Richard Branson is one of my personal favorites. He is a very interesting person who also happens to be rather successful. So today we&apos;ll briefly discuss how &quot;he thinks&quot; so we can learn how to apply it to our own situation.]]></description>
    <content:encoded><![CDATA[Richard Branson is one of my personal favorites. He is a very interesting person who also happens to be rather successful. So today we&apos;ll briefly discuss how &quot;he thinks&quot; so we can learn how to apply it to our own situation.]]></content:encoded>
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    <pubDate>Thu, 17 Apr 2014 00:00:00 -0400</pubDate>
    <itunes:duration>229</itunes:duration>
    <itunes:keywords>richard branson,billionaire,think like a billionaire</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>126 Hiring your first employee</itunes:title>
    <title>126 Hiring your first employee</title>
    <itunes:summary><![CDATA[Hiring your first employees is SUPER EXCITING and is a sign that your business is growing. Hiring people is also a big learning experience for many new business owners. While there is no perfect blueprint on how it's done I share my thoughts on how to handle the expectations you have upon hiring someone. ]]></itunes:summary>
    <description><![CDATA[Hiring your first employees is SUPER EXCITING and is a sign that your business is growing. Hiring people is also a big learning experience for many new business owners. While there is no perfect blueprint on how it&apos;s done I share my thoughts on how to handle the expectations you have upon hiring someone. ]]></description>
    <content:encoded><![CDATA[Hiring your first employees is SUPER EXCITING and is a sign that your business is growing. Hiring people is also a big learning experience for many new business owners. While there is no perfect blueprint on how it&apos;s done I share my thoughts on how to handle the expectations you have upon hiring someone. ]]></content:encoded>
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    <pubDate>Thu, 10 Apr 2014 00:00:00 -0400</pubDate>
    <itunes:duration>275</itunes:duration>
    <itunes:keywords>hiring,hr,employees,staffing</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>125 Contacting Property Management Companies</itunes:title>
    <title>125 Contacting Property Management Companies</title>
    <itunes:summary><![CDATA[Money can be made over the long haul by seeking out those who work at property management companies. They have properties that need to be serviced and you own a cleaning company... A PERFECT MATCH!]]></itunes:summary>
    <description><![CDATA[Money can be made over the long haul by seeking out those who work at property management companies. They have properties that need to be serviced and you own a cleaning company... A PERFECT MATCH!]]></description>
    <content:encoded><![CDATA[Money can be made over the long haul by seeking out those who work at property management companies. They have properties that need to be serviced and you own a cleaning company... A PERFECT MATCH!]]></content:encoded>
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    <pubDate>Thu, 03 Apr 2014 00:00:00 -0400</pubDate>
    <itunes:duration>219</itunes:duration>
    <itunes:keywords>property management companies,cleaning contracts</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>124 Don't worry about other cleaning companies</itunes:title>
    <title>124 Don't worry about other cleaning companies</title>
    <itunes:summary><![CDATA[Far too many people get all wrapped up in what the competition is doing. This DISTRACTS them from what they should really be doing, which is building a one of a kind cleaning company!]]></itunes:summary>
    <description><![CDATA[Far too many people get all wrapped up in what the competition is doing. This DISTRACTS them from what they should really be doing, which is building a one of a kind cleaning company!]]></description>
    <content:encoded><![CDATA[Far too many people get all wrapped up in what the competition is doing. This DISTRACTS them from what they should really be doing, which is building a one of a kind cleaning company!]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/161211-124-don-t-worry-about-other-cleaning-companies.mp3</guid>
    <pubDate>Thu, 27 Mar 2014 00:00:00 -0400</pubDate>
    <itunes:duration>180</itunes:duration>
    <itunes:keywords>cleaning competition,business competitiors</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>123 How to determine a customers budget</itunes:title>
    <title>123 How to determine a customers budget</title>
    <itunes:summary><![CDATA[How do you discover what a janitorial or cleaning customers budget is? Tune in to find out just how simple it can be!]]></itunes:summary>
    <description><![CDATA[How do you discover what a janitorial or cleaning customers budget is? Tune in to find out just how simple it can be!]]></description>
    <content:encoded><![CDATA[How do you discover what a janitorial or cleaning customers budget is? Tune in to find out just how simple it can be!]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/159368-123-how-to-determine-a-customers-budget.mp3</guid>
    <pubDate>Thu, 20 Mar 2014 00:00:00 -0400</pubDate>
    <itunes:duration>247</itunes:duration>
    <itunes:keywords>janitorial bidding,cleaning contracts,cleaning quotes,house cleaning quotes</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>122 Profiting off the Spring Season</itunes:title>
    <title>122 Profiting off the Spring Season</title>
    <itunes:summary><![CDATA[Spring is in the air, and so are the dollar bills if you play your cards right! Learn more about running some "Spring Specials" and how to make money off them in my latest podcast.]]></itunes:summary>
    <description><![CDATA[Spring is in the air, and so are the dollar bills if you play your cards right! Learn more about running some &quot;Spring Specials&quot; and how to make money off them in my latest podcast.]]></description>
    <content:encoded><![CDATA[Spring is in the air, and so are the dollar bills if you play your cards right! Learn more about running some &quot;Spring Specials&quot; and how to make money off them in my latest podcast.]]></content:encoded>
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    <pubDate>Thu, 13 Mar 2014 00:00:00 -0400</pubDate>
    <itunes:duration>279</itunes:duration>
    <itunes:keywords>marketing specials,spring promotions,cleaning business marketing</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>121 Emergency Contact Information</itunes:title>
    <title>121 Emergency Contact Information</title>
    <itunes:summary><![CDATA[Learn why you should have a number to call in case of emergency.]]></itunes:summary>
    <description><![CDATA[Learn why you should have a number to call in case of emergency.]]></description>
    <content:encoded><![CDATA[Learn why you should have a number to call in case of emergency.]]></content:encoded>
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    <pubDate>Thu, 06 Mar 2014 00:00:00 -0500</pubDate>
    <itunes:duration>273</itunes:duration>
    <itunes:keywords>emergency contact,value added</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>120 Don't over-complicate the process</itunes:title>
    <title>120 Don't over-complicate the process</title>
    <itunes:summary><![CDATA[Simple ALWAYS beats complicated. The reasons are many, but the main one is because people like doing easy things and they hate doing complicated things. To beat this common problem all you need to do is THINK IN SIMPLIFIED TERMS. When you do, the things that seemed so complicated now appear achievable all of a sudden.  ]]></itunes:summary>
    <description><![CDATA[Simple ALWAYS beats complicated. The reasons are many, but the main one is because people like doing easy things and they hate doing complicated things. To beat this common problem all you need to do is THINK IN SIMPLIFIED TERMS. When you do, the things that seemed so complicated now appear achievable all of a sudden.  ]]></description>
    <content:encoded><![CDATA[Simple ALWAYS beats complicated. The reasons are many, but the main one is because people like doing easy things and they hate doing complicated things. To beat this common problem all you need to do is THINK IN SIMPLIFIED TERMS. When you do, the things that seemed so complicated now appear achievable all of a sudden.  ]]></content:encoded>
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    <pubDate>Thu, 27 Feb 2014 00:00:00 -0500</pubDate>
    <itunes:duration>320</itunes:duration>
    <itunes:keywords>running a business,simplify,keep it simple</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>119 Adding VCT Floor Care Services</itunes:title>
    <title>119 Adding VCT Floor Care Services</title>
    <itunes:summary><![CDATA[Discover why adding VCT floor Care services is a great idea for adding new revenue and profits to your cleaning operation.]]></itunes:summary>
    <description><![CDATA[Discover why adding VCT floor Care services is a great idea for adding new revenue and profits to your cleaning operation.]]></description>
    <content:encoded><![CDATA[Discover why adding VCT floor Care services is a great idea for adding new revenue and profits to your cleaning operation.]]></content:encoded>
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    <pubDate>Thu, 20 Feb 2014 00:00:00 -0500</pubDate>
    <itunes:duration>369</itunes:duration>
    <itunes:keywords>VCT,floor care services,janitorial services,make money</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>118 Is it OK to cancel during bad weather?</itunes:title>
    <title>118 Is it OK to cancel during bad weather?</title>
    <itunes:summary><![CDATA[What's the best policy for dealing with the "weather"? Discover what my approach is and why I feel that way.]]></itunes:summary>
    <description><![CDATA[What&apos;s the best policy for dealing with the &quot;weather&quot;? Discover what my approach is and why I feel that way.]]></description>
    <content:encoded><![CDATA[What&apos;s the best policy for dealing with the &quot;weather&quot;? Discover what my approach is and why I feel that way.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/150287-118-is-it-ok-to-cancel-during-bad-weather.mp3</guid>
    <pubDate>Thu, 13 Feb 2014 00:00:00 -0500</pubDate>
    <itunes:duration>245</itunes:duration>
    <itunes:keywords>weather,snow,service businesses,cleaning business,maid service</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>117 Getting fired THEN rehired</itunes:title>
    <title>117 Getting fired THEN rehired</title>
    <itunes:summary><![CDATA[Do you ever get rehired AFTER getting fired? The answer is SOMETIMES. Learn when to expect a callback and when you don't stand a chance.]]></itunes:summary>
    <description><![CDATA[Do you ever get rehired AFTER getting fired? The answer is SOMETIMES. Learn when to expect a callback and when you don&apos;t stand a chance.]]></description>
    <content:encoded><![CDATA[Do you ever get rehired AFTER getting fired? The answer is SOMETIMES. Learn when to expect a callback and when you don&apos;t stand a chance.]]></content:encoded>
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    <pubDate>Thu, 06 Feb 2014 00:00:00 -0500</pubDate>
    <itunes:duration>269</itunes:duration>
    <itunes:keywords>losing cleaning accounts,fired,cleaning business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>116 My Start-Up Recipe</itunes:title>
    <title>116 My Start-Up Recipe</title>
    <itunes:summary><![CDATA[When I first got started in the business this was my recipe for success. ]]></itunes:summary>
    <description><![CDATA[When I first got started in the business this was my recipe for success. ]]></description>
    <content:encoded><![CDATA[When I first got started in the business this was my recipe for success. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 30 Jan 2014 00:00:00 -0500</pubDate>
    <itunes:duration>517</itunes:duration>
    <itunes:keywords>cleaning business success,janitorial startup,cleaning start-up</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>115 HOW to THINK like BILLIONAIRE Sam Walton</itunes:title>
    <title>115 HOW to THINK like BILLIONAIRE Sam Walton</title>
    <itunes:summary><![CDATA[Thinking like a billionaire is easy, just pay attention to how THEY THINK.]]></itunes:summary>
    <description><![CDATA[Thinking like a billionaire is easy, just pay attention to how THEY THINK.]]></description>
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    <pubDate>Thu, 23 Jan 2014 00:00:00 -0500</pubDate>
    <itunes:duration>228</itunes:duration>
    <itunes:keywords>sam walton,billionaire,think like a billionaire</itunes:keywords>
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  <item>
    <itunes:title>114 Analyzing HOW you THINK</itunes:title>
    <title>114 Analyzing HOW you THINK</title>
    <itunes:summary><![CDATA[How you think goes a long way in determining how successful you are. So tune in to learn the best ways to upgrade your thought process.]]></itunes:summary>
    <description><![CDATA[How you think goes a long way in determining how successful you are. So tune in to learn the best ways to upgrade your thought process.]]></description>
    <content:encoded><![CDATA[How you think goes a long way in determining how successful you are. So tune in to learn the best ways to upgrade your thought process.]]></content:encoded>
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    <pubDate>Thu, 16 Jan 2014 00:00:00 -0500</pubDate>
    <itunes:duration>278</itunes:duration>
    <itunes:keywords>thought process,success</itunes:keywords>
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  <item>
    <itunes:title>113 Six tips for managing your employees</itunes:title>
    <title>113 Six tips for managing your employees</title>
    <itunes:summary><![CDATA[If you want to lead your team to victory, you'll need a set of principles to follow that will get you there. Here are six to get you started.]]></itunes:summary>
    <description><![CDATA[If you want to lead your team to victory, you&apos;ll need a set of principles to follow that will get you there. Here are six to get you started.]]></description>
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    <pubDate>Thu, 09 Jan 2014 00:00:00 -0500</pubDate>
    <itunes:duration>258</itunes:duration>
    <itunes:keywords>managing employees,management tips</itunes:keywords>
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  <item>
    <itunes:title>112 Value comes BEFORE success</itunes:title>
    <title>112 Value comes BEFORE success</title>
    <itunes:summary><![CDATA[Value is hard to put your fingers on, but once you find it pass it on to your customers. They will LOVE you for it!]]></itunes:summary>
    <description><![CDATA[Value is hard to put your fingers on, but once you find it pass it on to your customers. They will LOVE you for it!]]></description>
    <content:encoded><![CDATA[Value is hard to put your fingers on, but once you find it pass it on to your customers. They will LOVE you for it!]]></content:encoded>
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    <pubDate>Thu, 02 Jan 2014 00:00:00 -0500</pubDate>
    <itunes:duration>232</itunes:duration>
    <itunes:keywords>adding value,value added service</itunes:keywords>
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    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>111 Be EFFICIENT. That's where the MONEY is</itunes:title>
    <title>111 Be EFFICIENT. That's where the MONEY is</title>
    <itunes:summary><![CDATA[Learn the importance of having all your employees PUSH in the SAME DIRECTION. The experience is better for the customer AND your bottom line!]]></itunes:summary>
    <description><![CDATA[Learn the importance of having all your employees PUSH in the SAME DIRECTION. The experience is better for the customer AND your bottom line!]]></description>
    <content:encoded><![CDATA[Learn the importance of having all your employees PUSH in the SAME DIRECTION. The experience is better for the customer AND your bottom line!]]></content:encoded>
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    <pubDate>Thu, 26 Dec 2013 00:00:00 -0500</pubDate>
    <itunes:duration>349</itunes:duration>
    <itunes:keywords>being effecient,customer experience,bottom line</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>110 Being a professional</itunes:title>
    <title>110 Being a professional</title>
    <itunes:summary><![CDATA[Holding yourself to a higher standard during both the good and bad times is what a true professional does.]]></itunes:summary>
    <description><![CDATA[Holding yourself to a higher standard during both the good and bad times is what a true professional does.]]></description>
    <content:encoded><![CDATA[Holding yourself to a higher standard during both the good and bad times is what a true professional does.]]></content:encoded>
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    <pubDate>Thu, 19 Dec 2013 00:00:00 -0500</pubDate>
    <itunes:duration>279</itunes:duration>
    <itunes:keywords>acting professional,being a pro</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>109 Accounts or employees. What comes first?</itunes:title>
    <title>109 Accounts or employees. What comes first?</title>
    <itunes:summary><![CDATA[Should you get accounts first or hire employees first? That's the big question we tackle in this podcast dedicated for the beginners just getting started.]]></itunes:summary>
    <description><![CDATA[Should you get accounts first or hire employees first? That&apos;s the big question we tackle in this podcast dedicated for the beginners just getting started.]]></description>
    <content:encoded><![CDATA[Should you get accounts first or hire employees first? That&apos;s the big question we tackle in this podcast dedicated for the beginners just getting started.]]></content:encoded>
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    <pubDate>Thu, 12 Dec 2013 00:00:00 -0500</pubDate>
    <itunes:duration>205</itunes:duration>
    <itunes:keywords>cleaning basics,janitorial basics</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>108 The Power of Gratitude</itunes:title>
    <title>108 The Power of Gratitude</title>
    <itunes:summary><![CDATA[Giving thanks to those who make it all possible for you and your company is an important part of running a business.]]></itunes:summary>
    <description><![CDATA[Giving thanks to those who make it all possible for you and your company is an important part of running a business.]]></description>
    <content:encoded><![CDATA[Giving thanks to those who make it all possible for you and your company is an important part of running a business.]]></content:encoded>
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    <pubDate>Thu, 05 Dec 2013 00:00:00 -0500</pubDate>
    <itunes:duration>250</itunes:duration>
    <itunes:keywords>Gratitude,giving thanks</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>107 Why calling people back FAST is key</itunes:title>
    <title>107 Why calling people back FAST is key</title>
    <itunes:summary><![CDATA[Be 100 times more successful by just calling someone back within 5 minutes? YES, that's true!. Learn more by tuning in to this podcast about the importance of calling potential customers back ASAP.]]></itunes:summary>
    <description><![CDATA[Be 100 times more successful by just calling someone back within 5 minutes? YES, that&apos;s true!. Learn more by tuning in to this podcast about the importance of calling potential customers back ASAP.]]></description>
    <content:encoded><![CDATA[Be 100 times more successful by just calling someone back within 5 minutes? YES, that&apos;s true!. Learn more by tuning in to this podcast about the importance of calling potential customers back ASAP.]]></content:encoded>
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    <pubDate>Thu, 28 Nov 2013 00:00:00 -0500</pubDate>
    <itunes:duration>307</itunes:duration>
    <itunes:keywords>lead generation,business profits</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>106 EMPIRES are built on TRUST</itunes:title>
    <title>106 EMPIRES are built on TRUST</title>
    <itunes:summary><![CDATA[Ted Turner, CNN, Trust and your cleaning company come together in this podcast that will change the way you view building your business.]]></itunes:summary>
    <description><![CDATA[Ted Turner, CNN, Trust and your cleaning company come together in this podcast that will change the way you view building your business.]]></description>
    <content:encoded><![CDATA[Ted Turner, CNN, Trust and your cleaning company come together in this podcast that will change the way you view building your business.]]></content:encoded>
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    <pubDate>Thu, 21 Nov 2013 00:00:00 -0500</pubDate>
    <itunes:duration>334</itunes:duration>
    <itunes:keywords>ted turner,cnn,trust,cleaning industry</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>105 Driving around generates over $19,000</itunes:title>
    <title>105 Driving around generates over $19,000</title>
    <itunes:summary><![CDATA[Discover how the importance of paying attention to your surroundings while driving around town can benefit you greatly. ]]></itunes:summary>
    <description><![CDATA[Discover how the importance of paying attention to your surroundings while driving around town can benefit you greatly. ]]></description>
    <content:encoded><![CDATA[Discover how the importance of paying attention to your surroundings while driving around town can benefit you greatly. ]]></content:encoded>
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    <pubDate>Thu, 14 Nov 2013 00:00:00 -0500</pubDate>
    <itunes:duration>291</itunes:duration>
    <itunes:keywords>get cleaning jobs,cleaning contracts</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>104  Creating a well oiled machine</itunes:title>
    <title>104  Creating a well oiled machine</title>
    <itunes:summary><![CDATA[Life is easier when things run smooth. Your business is easier to manage when things run smooth. So the goal is to make it actually run that way! So tune in as I share some tips on how I made my cleaning business run about as smooth as humanly possible.]]></itunes:summary>
    <description><![CDATA[Life is easier when things run smooth. Your business is easier to manage when things run smooth. So the goal is to make it actually run that way! So tune in as I share some tips on how I made my cleaning business run about as smooth as humanly possible.]]></description>
    <content:encoded><![CDATA[Life is easier when things run smooth. Your business is easier to manage when things run smooth. So the goal is to make it actually run that way! So tune in as I share some tips on how I made my cleaning business run about as smooth as humanly possible.]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/128465-104-creating-a-well-oiled-machine.mp3</guid>
    <pubDate>Thu, 07 Nov 2013 00:00:00 -0500</pubDate>
    <itunes:duration>354</itunes:duration>
    <itunes:keywords>operating a cleaning business,running cleaning business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>103 Covering Your Butt 101</itunes:title>
    <title>103 Covering Your Butt 101</title>
    <itunes:summary><![CDATA[Who likes getting blamed for things that had NOTHING to do with them? Answer... NO ONE! So today I speak to how to protect yourself from some common issues that you may run into as you get started with your cleaning business. ]]></itunes:summary>
    <description><![CDATA[Who likes getting blamed for things that had NOTHING to do with them? Answer... NO ONE! So today I speak to how to protect yourself from some common issues that you may run into as you get started with your cleaning business. ]]></description>
    <content:encoded><![CDATA[Who likes getting blamed for things that had NOTHING to do with them? Answer... NO ONE! So today I speak to how to protect yourself from some common issues that you may run into as you get started with your cleaning business. ]]></content:encoded>
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    <pubDate>Thu, 31 Oct 2013 00:00:00 -0400</pubDate>
    <itunes:duration>433</itunes:duration>
    <itunes:keywords>alarm pads,cleaning business,irate customers,cover your butt</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>102 The 80/20 Rule</itunes:title>
    <title>102 The 80/20 Rule</title>
    <itunes:summary><![CDATA[Discover how to harness the power of one of the most important "rules of thumb" in the cleaning business.]]></itunes:summary>
    <description><![CDATA[Discover how to harness the power of one of the most important &quot;rules of thumb&quot; in the cleaning business.]]></description>
    <content:encoded><![CDATA[Discover how to harness the power of one of the most important &quot;rules of thumb&quot; in the cleaning business.]]></content:encoded>
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    <pubDate>Thu, 24 Oct 2013 00:00:00 -0400</pubDate>
    <itunes:duration>406</itunes:duration>
    <itunes:keywords>cleaning business,customer management</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>101 A new Sheriff comes to town</itunes:title>
    <title>101 A new Sheriff comes to town</title>
    <itunes:summary><![CDATA[When the person who hired you gets shown the door it can make you a little sick to your stomach as you think about what may happen to you. My advise is don't worry, just do as you are supposed to! The rest will take care of itself.]]></itunes:summary>
    <description><![CDATA[When the person who hired you gets shown the door it can make you a little sick to your stomach as you think about what may happen to you. My advise is don&apos;t worry, just do as you are supposed to! The rest will take care of itself.]]></description>
    <content:encoded><![CDATA[When the person who hired you gets shown the door it can make you a little sick to your stomach as you think about what may happen to you. My advise is don&apos;t worry, just do as you are supposed to! The rest will take care of itself.]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/123561-101-a-new-sheriff-comes-to-town.mp3</guid>
    <pubDate>Thu, 17 Oct 2013 00:00:00 -0400</pubDate>
    <itunes:duration>276</itunes:duration>
    <itunes:keywords>office manager,cleaning crew,terminated services</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>100 What Chick-fil-a taught me</itunes:title>
    <title>100 What Chick-fil-a taught me</title>
    <itunes:summary><![CDATA[Successful businesses you deal with day to day can teach you a lot about how to run your cleaning company. So when I started going to Chcik-fil-a to grab a bite to eat, I learned the importance of having a happy face on the front line.]]></itunes:summary>
    <description><![CDATA[Successful businesses you deal with day to day can teach you a lot about how to run your cleaning company. So when I started going to Chcik-fil-a to grab a bite to eat, I learned the importance of having a happy face on the front line.]]></description>
    <content:encoded><![CDATA[Successful businesses you deal with day to day can teach you a lot about how to run your cleaning company. So when I started going to Chcik-fil-a to grab a bite to eat, I learned the importance of having a happy face on the front line.]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/120699-100-what-chick-fil-a-taught-me.mp3</guid>
    <pubDate>Thu, 10 Oct 2013 00:00:00 -0400</pubDate>
    <itunes:duration>303</itunes:duration>
    <itunes:keywords>chick-fil-a,customer service,cleaning business,lessons</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>099 What's your dream?</itunes:title>
    <title>099 What's your dream?</title>
    <itunes:summary><![CDATA[The first step towards making a dream come true is actually defining the dream itself. What is it EXACTLY? When you define it you can then build it!]]></itunes:summary>
    <description><![CDATA[The first step towards making a dream come true is actually defining the dream itself. What is it EXACTLY? When you define it you can then build it!]]></description>
    <content:encoded><![CDATA[The first step towards making a dream come true is actually defining the dream itself. What is it EXACTLY? When you define it you can then build it!]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/119220-099-what-s-your-dream.mp3</guid>
    <pubDate>Thu, 03 Oct 2013 00:00:00 -0400</pubDate>
    <itunes:duration>286</itunes:duration>
    <itunes:keywords>dreams come true,building dreams</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>098 Hiring a payroll service</itunes:title>
    <title>098 Hiring a payroll service</title>
    <itunes:summary><![CDATA[I share my thoughts on why hiring a payroll service is easy and how it works in a general sense.]]></itunes:summary>
    <description><![CDATA[I share my thoughts on why hiring a payroll service is easy and how it works in a general sense.]]></description>
    <content:encoded><![CDATA[I share my thoughts on why hiring a payroll service is easy and how it works in a general sense.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Thu, 26 Sep 2013 00:00:00 -0400</pubDate>
    <itunes:duration>339</itunes:duration>
    <itunes:keywords>performing payroll,hiring a payroll company,adp</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>097 Do people ever NOT PAY the invoice?</itunes:title>
    <title>097 Do people ever NOT PAY the invoice?</title>
    <itunes:summary><![CDATA[There is nothing worse than working for NOTHING. A bunch of effort down the drain. Anyway.. today I share my thoughts on whether or not you need to worry about this issue.]]></itunes:summary>
    <description><![CDATA[There is nothing worse than working for NOTHING. A bunch of effort down the drain. Anyway.. today I share my thoughts on whether or not you need to worry about this issue.]]></description>
    <content:encoded><![CDATA[There is nothing worse than working for NOTHING. A bunch of effort down the drain. Anyway.. today I share my thoughts on whether or not you need to worry about this issue.]]></content:encoded>
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    <pubDate>Thu, 19 Sep 2013 00:00:00 -0400</pubDate>
    <itunes:duration>345</itunes:duration>
    <itunes:keywords>nonpayment,customers who don't pay</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>096 Customer Retention 101</itunes:title>
    <title>096 Customer Retention 101</title>
    <itunes:summary><![CDATA[Getting more cleaning accounts is great as long as you don't forget about the ones you already have!]]></itunes:summary>
    <description><![CDATA[Getting more cleaning accounts is great as long as you don&apos;t forget about the ones you already have!]]></description>
    <content:encoded><![CDATA[Getting more cleaning accounts is great as long as you don&apos;t forget about the ones you already have!]]></content:encoded>
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    <pubDate>Thu, 12 Sep 2013 00:00:00 -0400</pubDate>
    <itunes:duration>474</itunes:duration>
    <itunes:keywords>Customer Retention,cleaning accounts,keeping customers happy</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>095 Why TRUST matters</itunes:title>
    <title>095 Why TRUST matters</title>
    <itunes:summary><![CDATA[A business without trust is a business that will struggle with low earnings, no repeat business and no referrals. ]]></itunes:summary>
    <description><![CDATA[A business without trust is a business that will struggle with low earnings, no repeat business and no referrals. ]]></description>
    <content:encoded><![CDATA[A business without trust is a business that will struggle with low earnings, no repeat business and no referrals. ]]></content:encoded>
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    <pubDate>Thu, 05 Sep 2013 00:00:00 -0400</pubDate>
    <itunes:duration>392</itunes:duration>
    <itunes:keywords>trust,small business marketing,business principles</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>094 How to get people to LIKE you</itunes:title>
    <title>094 How to get people to LIKE you</title>
    <itunes:summary><![CDATA[Discover 6 easy to use tips from the legendary Dale Carnegie that will make people LIKE you. ]]></itunes:summary>
    <description><![CDATA[Discover 6 easy to use tips from the legendary Dale Carnegie that will make people LIKE you. ]]></description>
    <content:encoded><![CDATA[Discover 6 easy to use tips from the legendary Dale Carnegie that will make people LIKE you. ]]></content:encoded>
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    <pubDate>Thu, 29 Aug 2013 00:00:00 -0400</pubDate>
    <itunes:duration>262</itunes:duration>
    <itunes:keywords>self help,dale carnegie,self improvment</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>093  Don't put the cart before the horse</itunes:title>
    <title>093  Don't put the cart before the horse</title>
    <itunes:summary><![CDATA[One of the financial keys to getting started in your own business revolves around not getting ahead of yourself. This approach focuses on taking care of what needs to be done today, and putting off those things that can wait. ]]></itunes:summary>
    <description><![CDATA[One of the financial keys to getting started in your own business revolves around not getting ahead of yourself. This approach focuses on taking care of what needs to be done today, and putting off those things that can wait. ]]></description>
    <content:encoded><![CDATA[One of the financial keys to getting started in your own business revolves around not getting ahead of yourself. This approach focuses on taking care of what needs to be done today, and putting off those things that can wait. ]]></content:encoded>
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    <pubDate>Thu, 22 Aug 2013 00:00:00 -0400</pubDate>
    <itunes:duration>299</itunes:duration>
    <itunes:keywords>financial success,managing money,business startup</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>092 Striking the right balance</itunes:title>
    <title>092 Striking the right balance</title>
    <itunes:summary><![CDATA[The goal is simple in a sense... You need to work hard enough to get results without burning yourself out. On the other hand not doing enough will get you nowhere fast. So you need the proper “work – life balance”. It may be different for each of us but being aware of it's importance is KEY. ]]></itunes:summary>
    <description><![CDATA[The goal is simple in a sense... You need to work hard enough to get results without burning yourself out. On the other hand not doing enough will get you nowhere fast. So you need the proper “work – life balance”. It may be different for each of us but being aware of it&apos;s importance is KEY. ]]></description>
    <content:encoded><![CDATA[The goal is simple in a sense... You need to work hard enough to get results without burning yourself out. On the other hand not doing enough will get you nowhere fast. So you need the proper “work – life balance”. It may be different for each of us but being aware of it&apos;s importance is KEY. ]]></content:encoded>
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    <pubDate>Thu, 15 Aug 2013 00:00:00 -0400</pubDate>
    <itunes:duration>333</itunes:duration>
    <itunes:keywords>work life balance,work balance</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>091 Business is a marathon not a sprint</itunes:title>
    <title>091 Business is a marathon not a sprint</title>
    <itunes:summary><![CDATA[Starting a business is all about stamina, the more you have the better off you will be. This “stamina” is really just a fancy work for “long-term vision”. Learn why this is the case in today's podcast.]]></itunes:summary>
    <description><![CDATA[Starting a business is all about stamina, the more you have the better off you will be. This “stamina” is really just a fancy work for “long-term vision”. Learn why this is the case in today&apos;s podcast.]]></description>
    <content:encoded><![CDATA[Starting a business is all about stamina, the more you have the better off you will be. This “stamina” is really just a fancy work for “long-term vision”. Learn why this is the case in today&apos;s podcast.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/107493-091-business-is-a-marathon-not-a-sprint.mp3</guid>
    <pubDate>Thu, 08 Aug 2013 00:00:00 -0400</pubDate>
    <itunes:duration>203</itunes:duration>
    <itunes:keywords>starting a business,to start a business,fear of business,can I start a business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>090 Why Company Tee Shirts Are A Good Idea</itunes:title>
    <title>090 Why Company Tee Shirts Are A Good Idea</title>
    <itunes:summary><![CDATA[Buying some company tee shirts for your business not only makes your staff look professional, it helps promote your company for a very low cost. Discover how I used them when I first started my business and how you can too.]]></itunes:summary>
    <description><![CDATA[Buying some company tee shirts for your business not only makes your staff look professional, it helps promote your company for a very low cost. Discover how I used them when I first started my business and how you can too.]]></description>
    <content:encoded><![CDATA[Buying some company tee shirts for your business not only makes your staff look professional, it helps promote your company for a very low cost. Discover how I used them when I first started my business and how you can too.]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/106115-090-why-company-tee-shirts-are-a-good-idea.mp3</guid>
    <pubDate>Thu, 01 Aug 2013 00:00:00 -0400</pubDate>
    <itunes:duration>343</itunes:duration>
    <itunes:keywords>company tee shirts,branding your cleaning company</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>089 Throwing the customer a bone</itunes:title>
    <title>089 Throwing the customer a bone</title>
    <itunes:summary><![CDATA[The act of giving a little extra of yourself when dealing with the customer is not only a good way to live, it's quite profitable too.  ]]></itunes:summary>
    <description><![CDATA[The act of giving a little extra of yourself when dealing with the customer is not only a good way to live, it&apos;s quite profitable too.  ]]></description>
    <content:encoded><![CDATA[The act of giving a little extra of yourself when dealing with the customer is not only a good way to live, it&apos;s quite profitable too.  ]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/104852-089-throwing-the-customer-a-bone.mp3</guid>
    <pubDate>Thu, 25 Jul 2013 00:00:00 -0400</pubDate>
    <itunes:duration>317</itunes:duration>
    <itunes:keywords>giving extra,customer satisfaction</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>088 Don't forget the one time customers</itunes:title>
    <title>088 Don't forget the one time customers</title>
    <itunes:summary><![CDATA[You need to constantly market your services to all customers, even the ones you think are just one time jobs. ]]></itunes:summary>
    <description><![CDATA[You need to constantly market your services to all customers, even the ones you think are just one time jobs. ]]></description>
    <content:encoded><![CDATA[You need to constantly market your services to all customers, even the ones you think are just one time jobs. ]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/103723-088-don-t-forget-the-one-time-customers.mp3</guid>
    <pubDate>Thu, 18 Jul 2013 00:00:00 -0400</pubDate>
    <itunes:duration>298</itunes:duration>
    <itunes:keywords>marketing,repeat marketing,selling</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>087 Trust but Verify</itunes:title>
    <title>087 Trust but Verify</title>
    <itunes:summary><![CDATA[When it comes to employees who work for your company you need to both TRUST them and VERIFY their work. Anything less will get you in trouble.]]></itunes:summary>
    <description><![CDATA[When it comes to employees who work for your company you need to both TRUST them and VERIFY their work. Anything less will get you in trouble.]]></description>
    <content:encoded><![CDATA[When it comes to employees who work for your company you need to both TRUST them and VERIFY their work. Anything less will get you in trouble.]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/102466-087-trust-but-verify.mp3</guid>
    <pubDate>Thu, 11 Jul 2013 00:00:00 -0400</pubDate>
    <itunes:duration>285</itunes:duration>
    <itunes:keywords>employee trust,employees</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>086 Smile + Business Card + Pitch = Money</itunes:title>
    <title>086 Smile + Business Card + Pitch = Money</title>
    <itunes:summary><![CDATA[Discover how to turn a smile, a business card and a short conversation into money for your business. ]]></itunes:summary>
    <description><![CDATA[Discover how to turn a smile, a business card and a short conversation into money for your business. ]]></description>
    <content:encoded><![CDATA[Discover how to turn a smile, a business card and a short conversation into money for your business. ]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/101359-086-smile-business-card-pitch-money.mp3</guid>
    <pubDate>Thu, 04 Jul 2013 00:00:00 -0400</pubDate>
    <itunes:duration>309</itunes:duration>
    <itunes:keywords>how to grow your business,referrals</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>085  Your ATTITUDE determines your ALTITUDE</itunes:title>
    <title>085  Your ATTITUDE determines your ALTITUDE</title>
    <itunes:summary><![CDATA[One of the most important facets of your business is your ATTITUDE. When it's positive you'll go far and when it's negative... well let's just say “your gonna have problems”. The moral is STAY POSITIVE. ]]></itunes:summary>
    <description><![CDATA[One of the most important facets of your business is your ATTITUDE. When it&apos;s positive you&apos;ll go far and when it&apos;s negative... well let&apos;s just say “your gonna have problems”. The moral is STAY POSITIVE. ]]></description>
    <content:encoded><![CDATA[One of the most important facets of your business is your ATTITUDE. When it&apos;s positive you&apos;ll go far and when it&apos;s negative... well let&apos;s just say “your gonna have problems”. The moral is STAY POSITIVE. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/100191-085-your-attitude-determines-your-altitude.mp3</guid>
    <pubDate>Thu, 27 Jun 2013 00:00:00 -0400</pubDate>
    <itunes:duration>232</itunes:duration>
    <itunes:keywords>positive attitude</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>084 Never forget WHY you started</itunes:title>
    <title>084 Never forget WHY you started</title>
    <itunes:summary><![CDATA[You need to stop and smell the roses when you run your own business. If you don't you will lose touch with what motivated you to start the business in the first place in many cases. ]]></itunes:summary>
    <description><![CDATA[You need to stop and smell the roses when you run your own business. If you don&apos;t you will lose touch with what motivated you to start the business in the first place in many cases. ]]></description>
    <content:encoded><![CDATA[You need to stop and smell the roses when you run your own business. If you don&apos;t you will lose touch with what motivated you to start the business in the first place in many cases. ]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/99052-084-never-forget-why-you-started.mp3</guid>
    <pubDate>Thu, 20 Jun 2013 00:00:00 -0400</pubDate>
    <itunes:duration>220</itunes:duration>
    <itunes:keywords>small business advice,smell the roses</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>083 The FOOL-PROOF Sales Letter</itunes:title>
    <title>083 The FOOL-PROOF Sales Letter</title>
    <itunes:summary><![CDATA[Discover what the 12 different elements of a successful sales letter are and how to use them to your advantage. ]]></itunes:summary>
    <description><![CDATA[Discover what the 12 different elements of a successful sales letter are and how to use them to your advantage. ]]></description>
    <content:encoded><![CDATA[Discover what the 12 different elements of a successful sales letter are and how to use them to your advantage. ]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/97763-083-the-fool-proof-sales-letter.mp3</guid>
    <pubDate>Thu, 13 Jun 2013 00:00:00 -0400</pubDate>
    <itunes:duration>465</itunes:duration>
    <itunes:keywords>sales letter,writing sales letters,elements of a sales letter</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>082 Why logbooks are a good idea</itunes:title>
    <title>082 Why logbooks are a good idea</title>
    <itunes:summary><![CDATA[Using a logbook on commercial cleaning accounts is a tried and true method of keeping the lines of communication open between you and the customer.]]></itunes:summary>
    <description><![CDATA[Using a logbook on commercial cleaning accounts is a tried and true method of keeping the lines of communication open between you and the customer.]]></description>
    <content:encoded><![CDATA[Using a logbook on commercial cleaning accounts is a tried and true method of keeping the lines of communication open between you and the customer.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/96433-082-why-logbooks-are-a-good-idea.mp3</guid>
    <pubDate>Thu, 06 Jun 2013 00:00:00 -0400</pubDate>
    <itunes:duration>283</itunes:duration>
    <itunes:keywords>cleaning logbooks,customer communication</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>081 What are you waiting for?</itunes:title>
    <title>081 What are you waiting for?</title>
    <itunes:summary><![CDATA[Fear of the unknown holds far too many people back from living the life they always dreamed of. I share how to prevent that fear from holding you back in this lesson.]]></itunes:summary>
    <description><![CDATA[Fear of the unknown holds far too many people back from living the life they always dreamed of. I share how to prevent that fear from holding you back in this lesson.]]></description>
    <content:encoded><![CDATA[Fear of the unknown holds far too many people back from living the life they always dreamed of. I share how to prevent that fear from holding you back in this lesson.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/95115-081-what-are-you-waiting-for.mp3</guid>
    <pubDate>Thu, 30 May 2013 00:00:00 -0400</pubDate>
    <itunes:duration>213</itunes:duration>
    <itunes:keywords>fear of starting a business,fear,overcome fear</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>080 How 1 flyer generated WELL OVER $61,000</itunes:title>
    <title>080 How 1 flyer generated WELL OVER $61,000</title>
    <itunes:summary><![CDATA[In this podcast I share the story of how just a few hours spent handing out flyers yielded my company well over $61,000 in income.  ]]></itunes:summary>
    <description><![CDATA[In this podcast I share the story of how just a few hours spent handing out flyers yielded my company well over $61,000 in income.  ]]></description>
    <content:encoded><![CDATA[In this podcast I share the story of how just a few hours spent handing out flyers yielded my company well over $61,000 in income.  ]]></content:encoded>
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    <pubDate>Thu, 23 May 2013 00:00:00 -0400</pubDate>
    <itunes:duration>302</itunes:duration>
    <itunes:keywords>flyers,handing out flyers,do flyers work,guerilla marketing,low cost marketing</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>079 Why you need to think long term</itunes:title>
    <title>079 Why you need to think long term</title>
    <itunes:summary><![CDATA[Success won't come overnight, as it takes time. So your goal is to think long term. If you do you'll enjoy the process much better.]]></itunes:summary>
    <description><![CDATA[Success won&apos;t come overnight, as it takes time. So your goal is to think long term. If you do you&apos;ll enjoy the process much better.]]></description>
    <content:encoded><![CDATA[Success won&apos;t come overnight, as it takes time. So your goal is to think long term. If you do you&apos;ll enjoy the process much better.]]></content:encoded>
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    <pubDate>Thu, 16 May 2013 00:00:00 -0400</pubDate>
    <itunes:duration>219</itunes:duration>
    <itunes:keywords>business approach,long term thinkning,business thoughts,starting a business,business mindset</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>078 Every customer wants to know this</itunes:title>
    <title>078 Every customer wants to know this</title>
    <itunes:summary><![CDATA[What is EVERY SINGLE CUSTOMER asking themselves when they meet you? The answer is in this podcast!]]></itunes:summary>
    <description><![CDATA[What is EVERY SINGLE CUSTOMER asking themselves when they meet you? The answer is in this podcast!]]></description>
    <content:encoded><![CDATA[What is EVERY SINGLE CUSTOMER asking themselves when they meet you? The answer is in this podcast!]]></content:encoded>
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    <pubDate>Thu, 09 May 2013 00:00:00 -0400</pubDate>
    <itunes:duration>224</itunes:duration>
    <itunes:keywords>customer trust,consumer trust,gaining trust,getting trust,being trusted</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>077 Five Tips For The New Business Owner (Vol 2)</itunes:title>
    <title>077 Five Tips For The New Business Owner (Vol 2)</title>
    <itunes:summary><![CDATA[I share five tips about business in general that should help you get started in your new business career.]]></itunes:summary>
    <description><![CDATA[I share five tips about business in general that should help you get started in your new business career.]]></description>
    <content:encoded><![CDATA[I share five tips about business in general that should help you get started in your new business career.]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/90382-077-five-tips-for-the-new-business-owner-vol-2.mp3</guid>
    <pubDate>Thu, 02 May 2013 00:00:00 -0400</pubDate>
    <itunes:duration>281</itunes:duration>
    <itunes:keywords>new business,business start-up,mentoring</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>076 What does K + L + T = B mean?</itunes:title>
    <title>076 What does K + L + T = B mean?</title>
    <itunes:summary><![CDATA[Is there a formula available for making money with your own business that is simple and easy to follow? There sure is, and this podcast breaks it down in detail.]]></itunes:summary>
    <description><![CDATA[Is there a formula available for making money with your own business that is simple and easy to follow? There sure is, and this podcast breaks it down in detail.]]></description>
    <content:encoded><![CDATA[Is there a formula available for making money with your own business that is simple and easy to follow? There sure is, and this podcast breaks it down in detail.]]></content:encoded>
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    <pubDate>Thu, 25 Apr 2013 00:00:00 -0400</pubDate>
    <itunes:duration>232</itunes:duration>
    <itunes:keywords>formula for success,business success,making money,make money online</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>075 You didn't get the job. What happened?</itunes:title>
    <title>075 You didn't get the job. What happened?</title>
    <itunes:summary><![CDATA[You will not get hired on every bid you go on, but that doesn't mean you can't learn something from your effort. This podcast shares how to get valuable information you can use going forward. ]]></itunes:summary>
    <description><![CDATA[You will not get hired on every bid you go on, but that doesn&apos;t mean you can&apos;t learn something from your effort. This podcast shares how to get valuable information you can use going forward. ]]></description>
    <content:encoded><![CDATA[You will not get hired on every bid you go on, but that doesn&apos;t mean you can&apos;t learn something from your effort. This podcast shares how to get valuable information you can use going forward. ]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/87810-075-you-didn-t-get-the-job-what-happened.mp3</guid>
    <pubDate>Thu, 18 Apr 2013 00:00:00 -0400</pubDate>
    <itunes:duration>222</itunes:duration>
    <itunes:keywords>getting cleaning accounts,office cleaning jobs</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>074 The POWER of DESIRE and BELIEF</itunes:title>
    <title>074 The POWER of DESIRE and BELIEF</title>
    <itunes:summary><![CDATA[The foundation of success has two main elements, DESIRE and BELIEF. You need both to make your dreams come true.]]></itunes:summary>
    <description><![CDATA[The foundation of success has two main elements, DESIRE and BELIEF. You need both to make your dreams come true.]]></description>
    <content:encoded><![CDATA[The foundation of success has two main elements, DESIRE and BELIEF. You need both to make your dreams come true.]]></content:encoded>
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    <pubDate>Thu, 11 Apr 2013 00:00:00 -0400</pubDate>
    <itunes:duration>283</itunes:duration>
    <itunes:keywords>Napoleon Hill,making positive change</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>073 9 Things Successful People Do</itunes:title>
    <title>073 9 Things Successful People Do</title>
    <itunes:summary><![CDATA[Discover some of the skills successful people have and learn how to harness that power for yourself. ]]></itunes:summary>
    <description><![CDATA[Discover some of the skills successful people have and learn how to harness that power for yourself. ]]></description>
    <content:encoded><![CDATA[Discover some of the skills successful people have and learn how to harness that power for yourself. ]]></content:encoded>
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    <pubDate>Thu, 04 Apr 2013 00:00:00 -0400</pubDate>
    <itunes:duration>367</itunes:duration>
    <itunes:keywords>success,how to have success</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>072 If it isn't fun, it's work!</itunes:title>
    <title>072 If it isn't fun, it's work!</title>
    <itunes:summary><![CDATA[At the end of the day success comes easily to those who ENJOY the process. For those who see it  all as “work”, the road is a lot tougher. So YOUR GOAL is to HAVE FUN!]]></itunes:summary>
    <description><![CDATA[At the end of the day success comes easily to those who ENJOY the process. For those who see it  all as “work”, the road is a lot tougher. So YOUR GOAL is to HAVE FUN!]]></description>
    <content:encoded><![CDATA[At the end of the day success comes easily to those who ENJOY the process. For those who see it  all as “work”, the road is a lot tougher. So YOUR GOAL is to HAVE FUN!]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/84014-072-if-it-isn-t-fun-it-s-work.mp3</guid>
    <pubDate>Thu, 28 Mar 2013 00:00:00 -0400</pubDate>
    <itunes:duration>199</itunes:duration>
    <itunes:keywords>business startup,starting a business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>071 You are not going anywhere without a plan</itunes:title>
    <title>071 You are not going anywhere without a plan</title>
    <itunes:summary><![CDATA[No plan means NO SUCCESS, it's as simple as that. So this podcast discusses one way to have a plan in place that helps you reach your goals. ]]></itunes:summary>
    <description><![CDATA[No plan means NO SUCCESS, it&apos;s as simple as that. So this podcast discusses one way to have a plan in place that helps you reach your goals. ]]></description>
    <content:encoded><![CDATA[No plan means NO SUCCESS, it&apos;s as simple as that. So this podcast discusses one way to have a plan in place that helps you reach your goals. ]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/82935-071-you-are-not-going-anywhere-without-a-plan.mp3</guid>
    <pubDate>Thu, 21 Mar 2013 00:00:00 -0400</pubDate>
    <itunes:duration>276</itunes:duration>
    <itunes:keywords>daily planner,day plan,outline,how to plan</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>070 Going With The Flow</itunes:title>
    <title>070 Going With The Flow</title>
    <itunes:summary><![CDATA[I share the personal story of how I landed a fantastic cleaning account, lost it then regained it once again. ]]></itunes:summary>
    <description><![CDATA[I share the personal story of how I landed a fantastic cleaning account, lost it then regained it once again. ]]></description>
    <content:encoded><![CDATA[I share the personal story of how I landed a fantastic cleaning account, lost it then regained it once again. ]]></content:encoded>
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    <pubDate>Thu, 14 Mar 2013 00:00:00 -0400</pubDate>
    <itunes:duration>293</itunes:duration>
    <itunes:keywords>Cleaning account,cleaning business,carpet cleaning</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>069 Getting FIRED: It happens. LEARN from it.</itunes:title>
    <title>069 Getting FIRED: It happens. LEARN from it.</title>
    <itunes:summary><![CDATA[Nobody likes getting the ax, but if you own a cleaning business it will happen. The goal is not to get used to it, but instead LEARN from it. ]]></itunes:summary>
    <description><![CDATA[Nobody likes getting the ax, but if you own a cleaning business it will happen. The goal is not to get used to it, but instead LEARN from it. ]]></description>
    <content:encoded><![CDATA[Nobody likes getting the ax, but if you own a cleaning business it will happen. The goal is not to get used to it, but instead LEARN from it. ]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/80755-069-getting-fired-it-happens-learn-from-it.mp3</guid>
    <pubDate>Thu, 07 Mar 2013 00:00:00 -0500</pubDate>
    <itunes:duration>447</itunes:duration>
    <itunes:keywords>getting fired,losing an account,losing customer,fired</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>068 How do buyers decide which company to hire?</itunes:title>
    <title>068 How do buyers decide which company to hire?</title>
    <itunes:summary><![CDATA[To get hired in the cleaning business you need to know what the customer is looking for. This episode shares the top 5 factors and how you make them work to your advantage. ]]></itunes:summary>
    <description><![CDATA[To get hired in the cleaning business you need to know what the customer is looking for. This episode shares the top 5 factors and how you make them work to your advantage. ]]></description>
    <content:encoded><![CDATA[To get hired in the cleaning business you need to know what the customer is looking for. This episode shares the top 5 factors and how you make them work to your advantage. ]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/79730-068-how-do-buyers-decide-which-company-to-hire.mp3</guid>
    <pubDate>Thu, 28 Feb 2013 00:00:00 -0500</pubDate>
    <itunes:duration>325</itunes:duration>
    <itunes:keywords>cleaning accounts,getting hired,hiring decisions,cleaning business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>067 What Does Your Customer See?</itunes:title>
    <title>067 What Does Your Customer See?</title>
    <itunes:summary><![CDATA[Managing what the customer sees goes a long way in determining their happiness with your service. This is easily mastered by following the steps outlined in this podcast. ]]></itunes:summary>
    <description><![CDATA[Managing what the customer sees goes a long way in determining their happiness with your service. This is easily mastered by following the steps outlined in this podcast. ]]></description>
    <content:encoded><![CDATA[Managing what the customer sees goes a long way in determining their happiness with your service. This is easily mastered by following the steps outlined in this podcast. ]]></content:encoded>
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    <pubDate>Thu, 21 Feb 2013 00:00:00 -0500</pubDate>
    <itunes:duration>177</itunes:duration>
    <itunes:keywords>how to start up a cleaning business,what do I need to start a cleaning business,how do I start a janitorial cleaning business,how do I start a cleaning business,starting your own janitorial business,how to start a commercial cleaning service</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>066 Become A Leader In 6 Steps</itunes:title>
    <title>066 Become A Leader In 6 Steps</title>
    <itunes:summary><![CDATA[Become a better leader of not only your staff but of your company as well by following these 6 simple steps. ]]></itunes:summary>
    <description><![CDATA[Become a better leader of not only your staff but of your company as well by following these 6 simple steps. ]]></description>
    <content:encoded><![CDATA[Become a better leader of not only your staff but of your company as well by following these 6 simple steps. ]]></content:encoded>
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    <pubDate>Thu, 14 Feb 2013 00:00:00 -0500</pubDate>
    <itunes:duration>277</itunes:duration>
    <itunes:keywords>leadership,company leader,leading a staff,managing staff,leadership qualities</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>065 3 Great Interview Questions To Ask</itunes:title>
    <title>065 3 Great Interview Questions To Ask</title>
    <itunes:summary><![CDATA[Discover 3 of the most powerful questions you should be asking potential employees during the hiring process.]]></itunes:summary>
    <description><![CDATA[Discover 3 of the most powerful questions you should be asking potential employees during the hiring process.]]></description>
    <content:encoded><![CDATA[Discover 3 of the most powerful questions you should be asking potential employees during the hiring process.]]></content:encoded>
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    <pubDate>Sun, 10 Feb 2013 00:00:00 -0500</pubDate>
    <itunes:duration>214</itunes:duration>
    <itunes:keywords>interview questions,janitorial hiring,cleaning hires,hiring staff</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>064 Rome wasn't built in a day</itunes:title>
    <title>064 Rome wasn't built in a day</title>
    <itunes:summary><![CDATA[Good things take time right? Well the same is true for building a business, and that's what this podcast is about]]></itunes:summary>
    <description><![CDATA[Good things take time right? Well the same is true for building a business, and that&apos;s what this podcast is about]]></description>
    <content:encoded><![CDATA[Good things take time right? Well the same is true for building a business, and that&apos;s what this podcast is about]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/75767-064-rome-wasn-t-built-in-a-day.mp3</guid>
    <pubDate>Sun, 03 Feb 2013 00:00:00 -0500</pubDate>
    <itunes:duration>212</itunes:duration>
    <itunes:keywords>business building,opening a business,start business,new business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>063 The Fear Of Getting Started (Vol 2)</itunes:title>
    <title>063 The Fear Of Getting Started (Vol 2)</title>
    <itunes:summary><![CDATA[Getting started in the cleaning business means you have to overcome some common fears, and that is what this episode is about.]]></itunes:summary>
    <description><![CDATA[Getting started in the cleaning business means you have to overcome some common fears, and that is what this episode is about.]]></description>
    <content:encoded><![CDATA[Getting started in the cleaning business means you have to overcome some common fears, and that is what this episode is about.]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/74288-063-the-fear-of-getting-started-vol-2.mp3</guid>
    <pubDate>Thu, 24 Jan 2013 00:00:00 -0500</pubDate>
    <itunes:duration>410</itunes:duration>
    <itunes:keywords>starting a business,to start a business,fear of business,can I start a business</itunes:keywords>
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  <item>
    <itunes:title>062 Working With Office Managers</itunes:title>
    <title>062 Working With Office Managers</title>
    <itunes:summary><![CDATA[I share my thoughts with how to best work with office managers. Learning from my mistakes is easy once you tune in!]]></itunes:summary>
    <description><![CDATA[I share my thoughts with how to best work with office managers. Learning from my mistakes is easy once you tune in!]]></description>
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    <pubDate>Thu, 17 Jan 2013 00:00:00 -0500</pubDate>
    <itunes:duration>320</itunes:duration>
    <itunes:keywords>customer service,cleaning industry,dealing with customers,office managers</itunes:keywords>
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  <item>
    <itunes:title>061 Cashing In With Real Estate Agents</itunes:title>
    <title>061 Cashing In With Real Estate Agents</title>
    <itunes:summary><![CDATA[Learn how to convert real estate agents into referral machines that send you business year after year. ]]></itunes:summary>
    <description><![CDATA[Learn how to convert real estate agents into referral machines that send you business year after year. ]]></description>
    <content:encoded><![CDATA[Learn how to convert real estate agents into referral machines that send you business year after year. ]]></content:encoded>
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    <pubDate>Thu, 10 Jan 2013 00:00:00 -0500</pubDate>
    <itunes:duration>501</itunes:duration>
    <itunes:keywords>cleaning jobs,house cleaning,money cleaning,low cost advertising</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>060 Distributing Flyers. Who and How Many?</itunes:title>
    <title>060 Distributing Flyers. Who and How Many?</title>
    <itunes:summary><![CDATA[Giving out flyers is a great way to get cleaning accounts. So today we'll discuss who to give them to and how many do you have to give out. ]]></itunes:summary>
    <description><![CDATA[Giving out flyers is a great way to get cleaning accounts. So today we&apos;ll discuss who to give them to and how many do you have to give out. ]]></description>
    <content:encoded><![CDATA[Giving out flyers is a great way to get cleaning accounts. So today we&apos;ll discuss who to give them to and how many do you have to give out. ]]></content:encoded>
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    <pubDate>Thu, 03 Jan 2013 00:00:00 -0500</pubDate>
    <itunes:duration>535</itunes:duration>
    <itunes:keywords>cleaning flyers,handing out flyers,giving out flyers,getting cleaning contracts with flyers,get cleaning accounts,business flyers</itunes:keywords>
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  <item>
    <itunes:title>059 Can you do both commercial and residential?</itunes:title>
    <title>059 Can you do both commercial and residential?</title>
    <itunes:summary><![CDATA[Many folks are interested in learning if they can service BOTH types of customers when first getting started in their own cleaning business. The answer is quite simple...]]></itunes:summary>
    <description><![CDATA[Many folks are interested in learning if they can service BOTH types of customers when first getting started in their own cleaning business. The answer is quite simple...]]></description>
    <content:encoded><![CDATA[Many folks are interested in learning if they can service BOTH types of customers when first getting started in their own cleaning business. The answer is quite simple...]]></content:encoded>
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    <pubDate>Fri, 28 Dec 2012 00:00:00 -0500</pubDate>
    <itunes:duration>373</itunes:duration>
    <itunes:keywords>janitorial business plans,how to start a office cleaning business,how to start a cleaning service business,how to start your own janitorial business,janitorial business startup,opening a cleaning service,how to start a small cleaning business</itunes:keywords>
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  <item>
    <itunes:title>058 The cleaning business is just like baseball</itunes:title>
    <title>058 The cleaning business is just like baseball</title>
    <itunes:summary><![CDATA[Learn why the cleaning business is just like baseball and how knowing that can help you.]]></itunes:summary>
    <description><![CDATA[Learn why the cleaning business is just like baseball and how knowing that can help you.]]></description>
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    <pubDate>Sat, 08 Sep 2012 00:00:00 -0400</pubDate>
    <itunes:duration>454</itunes:duration>
    <itunes:keywords>how to start up a cleaning business,what do I need to start a cleaning business,how do I start a janitorial cleaning business,how do I start a cleaning business,starting your own janitorial business,how to start a commercial cleaning service</itunes:keywords>
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  <item>
    <itunes:title>057 Great Service Leads To Referrals</itunes:title>
    <title>057 Great Service Leads To Referrals</title>
    <itunes:summary><![CDATA[Learn the importance of great customer service and how it effects the amount of referrals you obtain.]]></itunes:summary>
    <description><![CDATA[Learn the importance of great customer service and how it effects the amount of referrals you obtain.]]></description>
    <content:encoded><![CDATA[Learn the importance of great customer service and how it effects the amount of referrals you obtain.]]></content:encoded>
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    <pubDate>Sun, 29 Jul 2012 00:00:00 -0400</pubDate>
    <itunes:duration>590</itunes:duration>
    <itunes:keywords>how to start a janitorial business,starting a commercial cleaning business,how to start a cleaning company,start a commercial cleaning business,starting a janitorial business,starting a cleaning company,how to start a cleaning business from home</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>056 What Is Holding You Back From Success?</itunes:title>
    <title>056 What Is Holding You Back From Success?</title>
    <itunes:summary><![CDATA[Learn what holds people back from achieving their dreams and how to overcome those feelings.]]></itunes:summary>
    <description><![CDATA[Learn what holds people back from achieving their dreams and how to overcome those feelings.]]></description>
    <content:encoded><![CDATA[Learn what holds people back from achieving their dreams and how to overcome those feelings.]]></content:encoded>
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    <pubDate>Mon, 09 Jul 2012 00:00:00 -0400</pubDate>
    <itunes:duration>508</itunes:duration>
    <itunes:keywords>starting a office cleaning business,opening a cleaning business,setting up a cleaning business,cleaning services business plan,how to start a commercial cleaning business,start a janitorial service,starting up a cleaning business</itunes:keywords>
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  <item>
    <itunes:title>055 The Magic Of Thinking Big</itunes:title>
    <title>055 The Magic Of Thinking Big</title>
    <itunes:summary><![CDATA[Learn 13 powerful concepts from a book that has sold over 4 million copies.]]></itunes:summary>
    <description><![CDATA[Learn 13 powerful concepts from a book that has sold over 4 million copies.]]></description>
    <content:encoded><![CDATA[Learn 13 powerful concepts from a book that has sold over 4 million copies.]]></content:encoded>
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    <pubDate>Wed, 29 Feb 2012 00:00:00 -0500</pubDate>
    <itunes:duration>792</itunes:duration>
    <itunes:keywords>The magic of thinking big,david j schwartz,acquire the secrets of success,achieve everything you ever wanted,starting a cleaning business,how to get cleaning contracts,financial security,cleaning-4-profit,tom watson cleaning 4 profit</itunes:keywords>
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  <item>
    <itunes:title>054 Success Is No Accident</itunes:title>
    <title>054 Success Is No Accident</title>
    <itunes:summary><![CDATA[Learn why success is not accidental, it's something you do on purpose.]]></itunes:summary>
    <description><![CDATA[Learn why success is not accidental, it&apos;s something you do on purpose.]]></description>
    <content:encoded><![CDATA[Learn why success is not accidental, it&apos;s something you do on purpose.]]></content:encoded>
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    <pubDate>Tue, 31 Jan 2012 00:00:00 -0500</pubDate>
    <itunes:duration>343</itunes:duration>
    <itunes:keywords>start your own cleaning business,cleaning business opportunity,start a cleaning service,start janitorial business,starting own cleaning business,starting a cleaning service,cleaning business startup,start a home cleaning business,start a cleaning company</itunes:keywords>
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    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>053 Building Relationships</itunes:title>
    <title>053 Building Relationships</title>
    <itunes:summary><![CDATA[Learn the importance of keeping in regular contact with all your customers.]]></itunes:summary>
    <description><![CDATA[Learn the importance of keeping in regular contact with all your customers.]]></description>
    <content:encoded><![CDATA[Learn the importance of keeping in regular contact with all your customers.]]></content:encoded>
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    <pubDate>Sat, 31 Dec 2011 00:00:00 -0500</pubDate>
    <itunes:duration>476</itunes:duration>
    <itunes:keywords>starting a office cleaning business,opening a cleaning business,setting up a cleaning business,cleaning services business plan,how to start a commercial cleaning business,start a janitorial service,starting up a cleaning business</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>052 Customers Don't Like Change</itunes:title>
    <title>052 Customers Don't Like Change</title>
    <itunes:summary><![CDATA[Who likes "change"? Some people do and some people don't I suppose, but I know one thing for sure....CUSTOMERS don't like it!]]></itunes:summary>
    <description><![CDATA[Who likes &quot;change&quot;? Some people do and some people don&apos;t I suppose, but I know one thing for sure....CUSTOMERS don&apos;t like it!]]></description>
    <content:encoded><![CDATA[Who likes &quot;change&quot;? Some people do and some people don&apos;t I suppose, but I know one thing for sure....CUSTOMERS don&apos;t like it!]]></content:encoded>
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    <pubDate>Thu, 24 Nov 2011 00:00:00 -0500</pubDate>
    <itunes:duration>417</itunes:duration>
    <itunes:keywords>start a office cleaning business,starting a janitorial service,running a cleaning business,janitorial business start up,how to start a office cleaning business,janitorial business plans,how to start a office cleaning business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>051 Can you think and grow rich?</itunes:title>
    <title>051 Can you think and grow rich?</title>
    <itunes:summary><![CDATA[Learn the answer to this age old question in this very special podcast.]]></itunes:summary>
    <description><![CDATA[Learn the answer to this age old question in this very special podcast.]]></description>
    <content:encoded><![CDATA[Learn the answer to this age old question in this very special podcast.]]></content:encoded>
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    <pubDate>Fri, 07 Oct 2011 00:00:00 -0400</pubDate>
    <itunes:duration>332</itunes:duration>
    <itunes:keywords>Think and grow rich,motivation,think rich,grow rich,mind over matter</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>050 What gets you hired gets you fired</itunes:title>
    <title>050 What gets you hired gets you fired</title>
    <itunes:summary><![CDATA[If you can understand why you were hired in the first place, you will make money with ease. If you don't, you will struggle. Learn the process in this all important lesson. ]]></itunes:summary>
    <description><![CDATA[If you can understand why you were hired in the first place, you will make money with ease. If you don&apos;t, you will struggle. Learn the process in this all important lesson. ]]></description>
    <content:encoded><![CDATA[If you can understand why you were hired in the first place, you will make money with ease. If you don&apos;t, you will struggle. Learn the process in this all important lesson. ]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/31628-050-what-gets-you-hired-gets-you-fired.mp3</guid>
    <pubDate>Sun, 18 Sep 2011 00:00:00 -0400</pubDate>
    <itunes:duration>452</itunes:duration>
    <itunes:keywords>start a office cleaning business,starting a janitorial service,running a cleaning business,janitorial business start up,how to start a office cleaning business,janitorial business plans,how to start a office cleaning business</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>049 Traits of a successful business owner</itunes:title>
    <title>049 Traits of a successful business owner</title>
    <itunes:summary><![CDATA[Learn 11 of the most important traits needed to operate a successful cleaning business.]]></itunes:summary>
    <description><![CDATA[Learn 11 of the most important traits needed to operate a successful cleaning business.]]></description>
    <content:encoded><![CDATA[Learn 11 of the most important traits needed to operate a successful cleaning business.]]></content:encoded>
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    <pubDate>Sat, 27 Aug 2011 00:00:00 -0400</pubDate>
    <itunes:duration>413</itunes:duration>
    <itunes:keywords>how to start a janitorial business,starting a commercial cleaning business,how to start a cleaning company,start a commercial cleaning business,starting a janitorial business,starting a cleaning company,how to start a cleaning business from home</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>048 Five Tips For The New Business Owner</itunes:title>
    <title>048 Five Tips For The New Business Owner</title>
    <itunes:summary><![CDATA[Learn five simple tips for making your new business a success. ]]></itunes:summary>
    <description><![CDATA[Learn five simple tips for making your new business a success. ]]></description>
    <content:encoded><![CDATA[Learn five simple tips for making your new business a success. ]]></content:encoded>
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    <pubDate>Sun, 31 Jul 2011 00:00:00 -0400</pubDate>
    <itunes:duration>470</itunes:duration>
    <itunes:keywords>janitorial business plans,how to start a office cleaning business,how to start a cleaning service business,how to start your own janitorial business,janitorial business startup,opening a cleaning service,how to start a small cleaning business</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>047 You're never going to have all the answers</itunes:title>
    <title>047 You're never going to have all the answers</title>
    <itunes:summary><![CDATA[When you are just getting started in business, you will have a lot of questions that need to be addressed. But at some point you need to stop asking questions and just get started. Learn “why” in this very important podcast. ]]></itunes:summary>
    <description><![CDATA[When you are just getting started in business, you will have a lot of questions that need to be addressed. But at some point you need to stop asking questions and just get started. Learn “why” in this very important podcast. ]]></description>
    <content:encoded><![CDATA[When you are just getting started in business, you will have a lot of questions that need to be addressed. But at some point you need to stop asking questions and just get started. Learn “why” in this very important podcast. ]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/27782-047-you-re-never-going-to-have-all-the-answers.mp3</guid>
    <pubDate>Thu, 30 Jun 2011 00:00:00 -0400</pubDate>
    <itunes:duration>381</itunes:duration>
    <itunes:keywords>start a office cleaning business,starting a janitorial service,running a cleaning business,janitorial business start up,how to start a office cleaning business,janitorial business plans,how to start a office cleaning business</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>046 You're not selling rocket boosters to NASA</itunes:title>
    <title>046 You're not selling rocket boosters to NASA</title>
    <itunes:summary><![CDATA[The most important lesson you'll ever learn about starting a cleaning business is found in this episode. So tune in and discover what you need to know to have success during the start up phase.]]></itunes:summary>
    <description><![CDATA[The most important lesson you&apos;ll ever learn about starting a cleaning business is found in this episode. So tune in and discover what you need to know to have success during the start up phase.]]></description>
    <content:encoded><![CDATA[The most important lesson you&apos;ll ever learn about starting a cleaning business is found in this episode. So tune in and discover what you need to know to have success during the start up phase.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/26965-046-you-re-not-selling-rocket-boosters-to-nasa.mp3</guid>
    <pubDate>Sun, 12 Jun 2011 00:00:00 -0400</pubDate>
    <itunes:duration>294</itunes:duration>
    <itunes:keywords>How to start a cleaning business,cleaning contracts,janitorial contracts,how to start a janitorial business,how to start a cleaning business from scratch</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>045 Don't Be A Donkey.</itunes:title>
    <title>045 Don't Be A Donkey.</title>
    <itunes:summary><![CDATA[Learn the importance of taking charge of your life and the repercussions of not doing so. ]]></itunes:summary>
    <description><![CDATA[Learn the importance of taking charge of your life and the repercussions of not doing so. ]]></description>
    <content:encoded><![CDATA[Learn the importance of taking charge of your life and the repercussions of not doing so. ]]></content:encoded>
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    <pubDate>Mon, 06 Jun 2011 00:00:00 -0400</pubDate>
    <itunes:duration>262</itunes:duration>
    <itunes:keywords>start your own cleaning business,cleaning business opportunity,start a cleaning service,start janitorial business,starting own cleaning business,starting a cleaning service,cleaning business startup,start a home cleaning business,start a cleaning company</itunes:keywords>
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  <item>
    <itunes:title>044 No Education. No Success.</itunes:title>
    <title>044 No Education. No Success.</title>
    <itunes:summary><![CDATA[Learn why the education process is so important when starting your own cleaning business. You can't go it alone as they say. You need to educate yourself.]]></itunes:summary>
    <description><![CDATA[Learn why the education process is so important when starting your own cleaning business. You can&apos;t go it alone as they say. You need to educate yourself.]]></description>
    <content:encoded><![CDATA[Learn why the education process is so important when starting your own cleaning business. You can&apos;t go it alone as they say. You need to educate yourself.]]></content:encoded>
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    <pubDate>Thu, 19 May 2011 00:00:00 -0400</pubDate>
    <itunes:duration>408</itunes:duration>
    <itunes:keywords>start your own cleaning business,cleaning business opportunity,start a cleaning service,start janitorial business,starting own cleaning business,starting a cleaning service,cleaning business startup,start a home cleaning business,start a cleaning company</itunes:keywords>
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  <item>
    <itunes:title>043 Building An Asset</itunes:title>
    <title>043 Building An Asset</title>
    <itunes:summary><![CDATA[When you start your own cleaning business you are creating an asset that will become quite valuable over time. In fact it can happen rather quickly like it did for me.]]></itunes:summary>
    <description><![CDATA[When you start your own cleaning business you are creating an asset that will become quite valuable over time. In fact it can happen rather quickly like it did for me.]]></description>
    <content:encoded><![CDATA[When you start your own cleaning business you are creating an asset that will become quite valuable over time. In fact it can happen rather quickly like it did for me.]]></content:encoded>
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    <pubDate>Sat, 14 May 2011 00:00:00 -0400</pubDate>
    <itunes:duration>259</itunes:duration>
    <itunes:keywords>janitorial business plans,how to start a office cleaning business,how to start a cleaning service business,how to start your own janitorial business,janitorial business startup,opening a cleaning service,how to start a small cleaning business</itunes:keywords>
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  <item>
    <itunes:title>042 Managing Your Staff</itunes:title>
    <title>042 Managing Your Staff</title>
    <itunes:summary><![CDATA[Learn 5 tips for managing your staff and getting the most out of them.]]></itunes:summary>
    <description><![CDATA[Learn 5 tips for managing your staff and getting the most out of them.]]></description>
    <content:encoded><![CDATA[Learn 5 tips for managing your staff and getting the most out of them.]]></content:encoded>
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    <pubDate>Sun, 08 May 2011 00:00:00 -0400</pubDate>
    <itunes:duration>322</itunes:duration>
    <itunes:keywords>how to start up a cleaning business,what do I need to start a cleaning business,how do I start a janitorial cleaning business,how do I start a cleaning business,starting your own janitorial business,how to start a commercial cleaning service</itunes:keywords>
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  <item>
    <itunes:title>041 Training Your Staff</itunes:title>
    <title>041 Training Your Staff</title>
    <itunes:summary><![CDATA[Learn why it's important to spend time training your staff when they are first hired. Simple tips are included on how to perform the training as well. ]]></itunes:summary>
    <description><![CDATA[Learn why it&apos;s important to spend time training your staff when they are first hired. Simple tips are included on how to perform the training as well. ]]></description>
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    <pubDate>Sat, 30 Apr 2011 00:00:00 -0400</pubDate>
    <itunes:duration>270</itunes:duration>
    <itunes:keywords>training,staff training,janitorial training,cleaning instruction,employee education,cleaning business training,hands on training,on the job training,how to train employees,cleaning company training,staff training lessons</itunes:keywords>
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  <item>
    <itunes:title>040 Fire In The Belly</itunes:title>
    <title>040 Fire In The Belly</title>
    <itunes:summary><![CDATA[Having a “fire in the belly” is all about passion. This lesson speaks to the importance being driven to success by that very passion. ]]></itunes:summary>
    <description><![CDATA[Having a “fire in the belly” is all about passion. This lesson speaks to the importance being driven to success by that very passion. ]]></description>
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    <pubDate>Thu, 28 Apr 2011 00:00:00 -0400</pubDate>
    <itunes:duration>250</itunes:duration>
    <itunes:keywords>start your own cleaning business,cleaning business opportunity,start a cleaning service,start janitorial business,starting own cleaning business,starting a cleaning service,cleaning business startup,start a home cleaning business,start a cleaning company</itunes:keywords>
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  <item>
    <itunes:title>039 Feeling Overwhelmed?</itunes:title>
    <title>039 Feeling Overwhelmed?</title>
    <itunes:summary><![CDATA[Learn how to avoid feeling overwhelmed when starting your cleaning business. ]]></itunes:summary>
    <description><![CDATA[Learn how to avoid feeling overwhelmed when starting your cleaning business. ]]></description>
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    <pubDate>Thu, 31 Mar 2011 00:00:00 -0400</pubDate>
    <itunes:duration>259</itunes:duration>
    <itunes:keywords>starting a office cleaning business,opening a cleaning business,setting up a cleaning business,cleaning services business plan,how to start a commercial cleaning business,start a janitorial service,starting up a cleaning business</itunes:keywords>
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  <item>
    <itunes:title>038 My Opinion On Franchises</itunes:title>
    <title>038 My Opinion On Franchises</title>
    <itunes:summary><![CDATA[Learn some insights on why a franchise cleaning business may be a bad idea.]]></itunes:summary>
    <description><![CDATA[Learn some insights on why a franchise cleaning business may be a bad idea.]]></description>
    <content:encoded><![CDATA[Learn some insights on why a franchise cleaning business may be a bad idea.]]></content:encoded>
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    <pubDate>Sat, 05 Mar 2011 00:00:00 -0500</pubDate>
    <itunes:duration>376</itunes:duration>
    <itunes:keywords>franchise,franchise cleaning,franchise business,janitorial franchise,maid franchise,starting a franchise,start a franchise,to franchise,open franchise</itunes:keywords>
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  <item>
    <itunes:title>037 Dont Put All Your Eggs In One Basket</itunes:title>
    <title>037 Dont Put All Your Eggs In One Basket</title>
    <itunes:summary><![CDATA[Learn why it's important to avoid depending too much on any one cleaning account for your income in the cleaning business.]]></itunes:summary>
    <description><![CDATA[Learn why it&apos;s important to avoid depending too much on any one cleaning account for your income in the cleaning business.]]></description>
    <content:encoded><![CDATA[Learn why it&apos;s important to avoid depending too much on any one cleaning account for your income in the cleaning business.]]></content:encoded>
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    <pubDate>Fri, 18 Feb 2011 00:00:00 -0500</pubDate>
    <itunes:duration>309</itunes:duration>
    <itunes:keywords>start office cleaning business,cleaning service business plan,how to start a cleaning service,how to start your own cleaning business,start a janitorial business,starting your own cleaning business,starting janitorial business</itunes:keywords>
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  <item>
    <itunes:title>036 Buying Cleaning Contracts. A Bad Idea.</itunes:title>
    <title>036 Buying Cleaning Contracts. A Bad Idea.</title>
    <itunes:summary><![CDATA[Learn why buying cleaning contracts from an outside company is a bad idea for both beginners and experienced cleaning company owners.]]></itunes:summary>
    <description><![CDATA[Learn why buying cleaning contracts from an outside company is a bad idea for both beginners and experienced cleaning company owners.]]></description>
    <content:encoded><![CDATA[Learn why buying cleaning contracts from an outside company is a bad idea for both beginners and experienced cleaning company owners.]]></content:encoded>
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    <pubDate>Sat, 05 Feb 2011 00:00:00 -0500</pubDate>
    <itunes:duration>505</itunes:duration>
    <itunes:keywords>start janitor service,how do you start a cleaning business,what do you need to start a cleaning business,cleaning contracts,getting cleaning accounts,janitorial bids,finding cleaning service contracts,bidding cleaning contracts</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>035 Spending Your Money Wisely </itunes:title>
    <title>035 Spending Your Money Wisely </title>
    <itunes:summary><![CDATA[Learn why it's important to only spend your money on what you need at the moment when getting started in your cleaning business. ]]></itunes:summary>
    <description><![CDATA[Learn why it&apos;s important to only spend your money on what you need at the moment when getting started in your cleaning business. ]]></description>
    <content:encoded><![CDATA[Learn why it&apos;s important to only spend your money on what you need at the moment when getting started in your cleaning business. ]]></content:encoded>
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    <pubDate>Fri, 21 Jan 2011 00:00:00 -0500</pubDate>
    <itunes:duration>335</itunes:duration>
    <itunes:keywords>how to start a janitorial business,starting a commercial cleaning business,how to start a cleaning company,start a commercial cleaning business,starting a janitorial business,starting a cleaning company,how to start a cleaning business from home</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>034 Running A Business. It's Easier Than You Think.</itunes:title>
    <title>034 Running A Business. It's Easier Than You Think.</title>
    <itunes:summary><![CDATA[Learn why it's a good idea to not listen to all the folks who tell you “how hard it is to run a business”. Why? Because it's simply not true, as running a business is much easier than you think.]]></itunes:summary>
    <description><![CDATA[Learn why it&apos;s a good idea to not listen to all the folks who tell you “how hard it is to run a business”. Why? Because it&apos;s simply not true, as running a business is much easier than you think.]]></description>
    <content:encoded><![CDATA[Learn why it&apos;s a good idea to not listen to all the folks who tell you “how hard it is to run a business”. Why? Because it&apos;s simply not true, as running a business is much easier than you think.]]></content:encoded>
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    <pubDate>Wed, 12 Jan 2011 00:00:00 -0500</pubDate>
    <itunes:duration>405</itunes:duration>
    <itunes:keywords>start a office cleaning business,starting a janitorial service,running a cleaning business,janitorial business start up,how to start a office cleaning business,janitorial business plans,how to start a office cleaning business</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>033 How To Avoid Low Profit Cleaning Accounts</itunes:title>
    <title>033 How To Avoid Low Profit Cleaning Accounts</title>
    <itunes:summary><![CDATA[Learn two powerful lessons in this episode. #1 Not all cleaning jobs are worth having. # 2 Just say no to all the unprofitable opportunities.  ]]></itunes:summary>
    <description><![CDATA[Learn two powerful lessons in this episode. #1 Not all cleaning jobs are worth having. # 2 Just say no to all the unprofitable opportunities.  ]]></description>
    <content:encoded><![CDATA[Learn two powerful lessons in this episode. #1 Not all cleaning jobs are worth having. # 2 Just say no to all the unprofitable opportunities.  ]]></content:encoded>
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    <pubDate>Mon, 03 Jan 2011 00:00:00 -0500</pubDate>
    <itunes:duration>251</itunes:duration>
    <itunes:keywords>cleaning estimates,office cleaning estimates,cleaning bids,commercial cleaning bids,office cleaning bids,cleaning prices,office cleaning prices,commercial cleaning prices,residential cleaning prices,move out cleaning prices,construction cleaning prices</itunes:keywords>
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  <item>
    <itunes:title>032 Selling Yourself. The Secret To Success</itunes:title>
    <title>032 Selling Yourself. The Secret To Success</title>
    <itunes:summary><![CDATA[The concept of “selling yourself” is multifaceted and involves much more than people realize. Learn the tricks of the trade in this weeks lesson. ]]></itunes:summary>
    <description><![CDATA[The concept of “selling yourself” is multifaceted and involves much more than people realize. Learn the tricks of the trade in this weeks lesson. ]]></description>
    <content:encoded><![CDATA[The concept of “selling yourself” is multifaceted and involves much more than people realize. Learn the tricks of the trade in this weeks lesson. ]]></content:encoded>
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    <pubDate>Mon, 27 Dec 2010 00:00:00 -0500</pubDate>
    <itunes:duration>272</itunes:duration>
    <itunes:keywords>how to start a janitorial business,starting a commercial cleaning business,how to start a cleaning company,start a commercial cleaning business,starting a janitorial business,starting a cleaning company,how to start a cleaning business from home</itunes:keywords>
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  <item>
    <itunes:title>031 Analyzing The Dream And Pulling The Trigger</itunes:title>
    <title>031 Analyzing The Dream And Pulling The Trigger</title>
    <itunes:summary><![CDATA[Learn how to take your dream of starting your own cleaning business from between your ears to reality.]]></itunes:summary>
    <description><![CDATA[Learn how to take your dream of starting your own cleaning business from between your ears to reality.]]></description>
    <content:encoded><![CDATA[Learn how to take your dream of starting your own cleaning business from between your ears to reality.]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/19124-031-analyzing-the-dream-and-pulling-the-trigger.mp3</guid>
    <pubDate>Wed, 15 Dec 2010 00:00:00 -0500</pubDate>
    <itunes:duration>374</itunes:duration>
    <itunes:keywords>start your own cleaning business,cleaning business opportunity,start a cleaning service,start janitorial business,starting own cleaning business,starting a cleaning service,cleaning business startup,start a home cleaning business,start a cleaning company</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>030 How To Rid Yourself Of Doubt</itunes:title>
    <title>030 How To Rid Yourself Of Doubt</title>
    <itunes:summary><![CDATA[Learn how to defeat doubt, which is the the number one enemy of success. Understanding what doubt is will help you erase it once and for all. ]]></itunes:summary>
    <description><![CDATA[Learn how to defeat doubt, which is the the number one enemy of success. Understanding what doubt is will help you erase it once and for all. ]]></description>
    <content:encoded><![CDATA[Learn how to defeat doubt, which is the the number one enemy of success. Understanding what doubt is will help you erase it once and for all. ]]></content:encoded>
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    <pubDate>Mon, 06 Dec 2010 00:00:00 -0500</pubDate>
    <itunes:duration>279</itunes:duration>
    <itunes:keywords>janitorial business plans,how to start a office cleaning business,how to start a cleaning service business,how to start your own janitorial business,janitorial business startup,opening a cleaning service,how to start a small cleaning business</itunes:keywords>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>029 Do You Want Fries With That?</itunes:title>
    <title>029 Do You Want Fries With That?</title>
    <itunes:summary><![CDATA[Do you want fries with that? teaches a fundamental lesson about business in general. See how you can profit by putting it to use in your business. ]]></itunes:summary>
    <description><![CDATA[Do you want fries with that? teaches a fundamental lesson about business in general. See how you can profit by putting it to use in your business. ]]></description>
    <content:encoded><![CDATA[Do you want fries with that? teaches a fundamental lesson about business in general. See how you can profit by putting it to use in your business. ]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
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    <pubDate>Fri, 26 Nov 2010 00:00:00 -0500</pubDate>
    <itunes:duration>347</itunes:duration>
    <itunes:keywords>start cleaning business,start a cleaning business,starting cleaning business,how to start a cleaning business,starting a cleaning business,to start a cleaning business,how to start a cleaning business,cleaning business plan,cleaning business opportunities</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>028 Everything You Do Is Marketing</itunes:title>
    <title>028 Everything You Do Is Marketing</title>
    <itunes:summary><![CDATA[Learn how much marketing effects your business. From your sales letter to your business card, and everything in between. Everything you do is marketing. ]]></itunes:summary>
    <description><![CDATA[Learn how much marketing effects your business. From your sales letter to your business card, and everything in between. Everything you do is marketing. ]]></description>
    <content:encoded><![CDATA[Learn how much marketing effects your business. From your sales letter to your business card, and everything in between. Everything you do is marketing. ]]></content:encoded>
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    <pubDate>Mon, 22 Nov 2010 00:00:00 -0500</pubDate>
    <itunes:duration>350</itunes:duration>
    <itunes:keywords>start cleaning business,start a cleaning business,starting cleaning business,how to start a cleaning business,starting a cleaning business,to start a cleaning business,how to start a cleaning business,cleaning business plan,cleaning business opportunities</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>027 Is Office Cleaning Recession Proof?</itunes:title>
    <title>027 Is Office Cleaning Recession Proof?</title>
    <itunes:summary><![CDATA[Learn one cleaning company owners tale of what the latest recession has meant to his company. From not noticing anything but business as usual to a quick downturn.]]></itunes:summary>
    <description><![CDATA[Learn one cleaning company owners tale of what the latest recession has meant to his company. From not noticing anything but business as usual to a quick downturn.]]></description>
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    <pubDate>Sat, 13 Nov 2010 00:00:00 -0500</pubDate>
    <itunes:duration>373</itunes:duration>
    <itunes:keywords>recession effects on cleaning industry,start cleaning business,start a cleaning business,starting cleaning business,how to start a cleaning business,starting a cleaning business,to start a cleaning business,how to start a cleaning business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>026 The Fear Of Getting Started</itunes:title>
    <title>026 The Fear Of Getting Started</title>
    <itunes:summary><![CDATA[Starting a new cleaning business can be a scary concept to many. Learn to overcome your fears and get started in your new career. ]]></itunes:summary>
    <description><![CDATA[Starting a new cleaning business can be a scary concept to many. Learn to overcome your fears and get started in your new career. ]]></description>
    <content:encoded><![CDATA[Starting a new cleaning business can be a scary concept to many. Learn to overcome your fears and get started in your new career. ]]></content:encoded>
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    <pubDate>Sat, 06 Nov 2010 00:00:00 -0400</pubDate>
    <itunes:duration>759</itunes:duration>
    <itunes:keywords>fear of starting a business,start cleaning business,start a cleaning business,starting cleaning business,how to start a cleaning business,starting a cleaning business,to start a cleaning business,how to start a cleaning business,cleaning business plan,cle</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>025 Ten Networking Mistakes To Avoid</itunes:title>
    <title>025 Ten Networking Mistakes To Avoid</title>
    <itunes:summary><![CDATA[Make the best use of your networking time by learning what common mistakes to avoid while at networking events. Learn simple strategies that work.]]></itunes:summary>
    <description><![CDATA[Make the best use of your networking time by learning what common mistakes to avoid while at networking events. Learn simple strategies that work.]]></description>
    <content:encoded><![CDATA[Make the best use of your networking time by learning what common mistakes to avoid while at networking events. Learn simple strategies that work.]]></content:encoded>
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    <pubDate>Fri, 29 Oct 2010 00:00:00 -0400</pubDate>
    <itunes:duration>693</itunes:duration>
    <itunes:keywords>networking,networking tips,small business networking,does networking work,networking results,cleaning business networking,why do you network</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>024 Ten Rookie Sales Mistakes</itunes:title>
    <title>024 Ten Rookie Sales Mistakes</title>
    <itunes:summary><![CDATA[Learn the top 10 mistakes that cause people to have trouble selling their cleaning services to potential customers and how to prevent them.]]></itunes:summary>
    <description><![CDATA[Learn the top 10 mistakes that cause people to have trouble selling their cleaning services to potential customers and how to prevent them.]]></description>
    <content:encoded><![CDATA[Learn the top 10 mistakes that cause people to have trouble selling their cleaning services to potential customers and how to prevent them.]]></content:encoded>
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    <pubDate>Fri, 22 Oct 2010 00:00:00 -0400</pubDate>
    <itunes:duration>810</itunes:duration>
    <itunes:keywords>selling cleaning contracts,selling cleaning services,marketing a cleaning business,small business marketing,home business marketing,business marketing services,home based business marketing,marketing your business,marketing cleaning business,marketing my </itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>023 Be The King Of Customer Service</itunes:title>
    <title>023 Be The King Of Customer Service</title>
    <itunes:summary><![CDATA[Create a business that "stands out" from the rest by providing great customer service. See your business "take off" by following these simple steps. ]]></itunes:summary>
    <description><![CDATA[Create a business that &quot;stands out&quot; from the rest by providing great customer service. See your business &quot;take off&quot; by following these simple steps. ]]></description>
    <content:encoded><![CDATA[Create a business that &quot;stands out&quot; from the rest by providing great customer service. See your business &quot;take off&quot; by following these simple steps. ]]></content:encoded>
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    <pubDate>Sat, 16 Oct 2010 00:00:00 -0400</pubDate>
    <itunes:duration>741</itunes:duration>
    <itunes:keywords>customer service,customer service skills,good customer service,excellent customer service,customer service tips,improve customer service,great customer service,quality customer service,good customer service skills,customer service standards</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>022 Getting Yourself Bonded</itunes:title>
    <title>022 Getting Yourself Bonded</title>
    <itunes:summary><![CDATA[Learn how bonding works and why you need to get your cleaning business bonded when you first start your own cleaning business.]]></itunes:summary>
    <description><![CDATA[Learn how bonding works and why you need to get your cleaning business bonded when you first start your own cleaning business.]]></description>
    <content:encoded><![CDATA[Learn how bonding works and why you need to get your cleaning business bonded when you first start your own cleaning business.]]></content:encoded>
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    <pubDate>Fri, 08 Oct 2010 00:00:00 -0400</pubDate>
    <itunes:duration>380</itunes:duration>
    <itunes:keywords>fidelity bond,fidelity bond insurance,fidelity bonds,fidelity bond coverage,fidelity bond definition,blanket fidelity bond,bond insurance,business bonding insurance,professional liability insurance,business liability insurance,small business insurance</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>021 How To Get Referrals</itunes:title>
    <title>021 How To Get Referrals</title>
    <itunes:summary><![CDATA[Learn the best ways to get referrals for your cleaning business. When you know the the best way to get referrals you will see a giant leap in revenue.]]></itunes:summary>
    <description><![CDATA[Learn the best ways to get referrals for your cleaning business. When you know the the best way to get referrals you will see a giant leap in revenue.]]></description>
    <content:encoded><![CDATA[Learn the best ways to get referrals for your cleaning business. When you know the the best way to get referrals you will see a giant leap in revenue.]]></content:encoded>
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    <pubDate>Fri, 01 Oct 2010 00:00:00 -0400</pubDate>
    <itunes:duration>582</itunes:duration>
    <itunes:keywords>getting referrals,get referrals,how to get referrals,referral program,business referral,get referrals fast,referral marketing,how to get referrals fast,best way to get referrals,get more referrals,get free referrals,get referrals for free,to referral</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>020 My Theory On Hiring Staff</itunes:title>
    <title>020 My Theory On Hiring Staff</title>
    <itunes:summary><![CDATA[Learn the one secret to hiring employees for your new cleaning business that will save you time and money. Simple and easy to implement. ]]></itunes:summary>
    <description><![CDATA[Learn the one secret to hiring employees for your new cleaning business that will save you time and money. Simple and easy to implement. ]]></description>
    <content:encoded><![CDATA[Learn the one secret to hiring employees for your new cleaning business that will save you time and money. Simple and easy to implement. ]]></content:encoded>
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    <pubDate>Fri, 24 Sep 2010 00:00:00 -0400</pubDate>
    <itunes:duration>530</itunes:duration>
    <itunes:keywords>hiring employees,hiring staff,employee hiring,hiring new employees,hiring personnel,hiring cleaning employees,employment hiring,hiring new employee,p/t</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>019 Effective Cold Calling</itunes:title>
    <title>019 Effective Cold Calling</title>
    <itunes:summary><![CDATA[Cold calling potential clients is never high on most folks to do list. This is unfortunate because there is much money to be made performing these calls. Use these tips to help you get the most out of your efforts.]]></itunes:summary>
    <description><![CDATA[Cold calling potential clients is never high on most folks to do list. This is unfortunate because there is much money to be made performing these calls. Use these tips to help you get the most out of your efforts.]]></description>
    <content:encoded><![CDATA[Cold calling potential clients is never high on most folks to do list. This is unfortunate because there is much money to be made performing these calls. Use these tips to help you get the most out of your efforts.]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/15945-019-effective-cold-calling.mp3</guid>
    <pubDate>Fri, 17 Sep 2010 00:00:00 -0400</pubDate>
    <itunes:duration>1091</itunes:duration>
    <itunes:keywords>cold calling,cold calling scripts,cold calling tips,cold calling techniques,cold calling sales,cold calling sales script,cold calling sales tips,making cold calls,effective cold calling,cold calling techniques that really work,business cold calling</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>018 How To Improve Your Persuasion Skills</itunes:title>
    <title>018 How To Improve Your Persuasion Skills</title>
    <itunes:summary><![CDATA[Becoming persuasive is not a gift to a chosen few. It's a science that can be mastered by all once you know how. Here's 5 simple tips to get you started.]]></itunes:summary>
    <description><![CDATA[Becoming persuasive is not a gift to a chosen few. It&apos;s a science that can be mastered by all once you know how. Here&apos;s 5 simple tips to get you started.]]></description>
    <content:encoded><![CDATA[Becoming persuasive is not a gift to a chosen few. It&apos;s a science that can be mastered by all once you know how. Here&apos;s 5 simple tips to get you started.]]></content:encoded>
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    <pubDate>Fri, 10 Sep 2010 00:00:00 -0400</pubDate>
    <itunes:duration>567</itunes:duration>
    <itunes:keywords>friendly persuasion,burden of persuasion,elements of persuasion,modes of persuasion,social psychology,persuasion,persuade,social influence,how to persuade people,how to persuade,persuading,persuade people,how to persuade someone,persuading people</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>017 How To Stop Procrastinating</itunes:title>
    <title>017 How To Stop Procrastinating</title>
    <itunes:summary><![CDATA[Follow these seven simple tips and you will feel the grip of procrastination lose hold of you. Simple and easy to use but powerful.]]></itunes:summary>
    <description><![CDATA[Follow these seven simple tips and you will feel the grip of procrastination lose hold of you. Simple and easy to use but powerful.]]></description>
    <content:encoded><![CDATA[Follow these seven simple tips and you will feel the grip of procrastination lose hold of you. Simple and easy to use but powerful.]]></content:encoded>
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    <pubDate>Fri, 03 Sep 2010 00:00:00 -0400</pubDate>
    <itunes:duration>541</itunes:duration>
    <itunes:keywords>procrastination,stop procrastination,overcoming procrastination,procrastination help,stop procrastinating,how to stop procrastinating,procrastination tips</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>016 How To Make Your Dreams Come True</itunes:title>
    <title>016 How To Make Your Dreams Come True</title>
    <itunes:summary><![CDATA[Learn a proven way to make all your dreams come true. This time tested method works wonders. Free worksheet available for download at www.cleaning-4-profit.com]]></itunes:summary>
    <description><![CDATA[Learn a proven way to make all your dreams come true. This time tested method works wonders. Free worksheet available for download at www.cleaning-4-profit.com]]></description>
    <content:encoded><![CDATA[Learn a proven way to make all your dreams come true. This time tested method works wonders. Free worksheet available for download at www.cleaning-4-profit.com]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/15263-016-how-to-make-your-dreams-come-true.mp3</guid>
    <pubDate>Fri, 27 Aug 2010 00:00:00 -0400</pubDate>
    <itunes:duration>453</itunes:duration>
    <itunes:keywords>business goals,business goal setting,career goal setting,creating goals,creating smart goals,daily goal setting,define goal setting,effective goal setting,free goal setting,free goal setting worksheets,goal planning,goal setting,goal setter,reaching goals</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>015 The $863.00 Phone Call</itunes:title>
    <title>015 The $863.00 Phone Call</title>
    <itunes:summary><![CDATA[Learn how to make $863.00 phone calls all the time when you own your own cleaning business. I just made mine, listen now to learn how to make yours.]]></itunes:summary>
    <description><![CDATA[Learn how to make $863.00 phone calls all the time when you own your own cleaning business. I just made mine, listen now to learn how to make yours.]]></description>
    <content:encoded><![CDATA[Learn how to make $863.00 phone calls all the time when you own your own cleaning business. I just made mine, listen now to learn how to make yours.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/15102-015-the-863-00-phone-call.mp3</guid>
    <pubDate>Fri, 20 Aug 2010 00:00:00 -0400</pubDate>
    <itunes:duration>383</itunes:duration>
    <itunes:keywords>start cleaning business,start a cleaning business,starting cleaning business,how to start a cleaning business,starting a cleaning business,to start a cleaning business,how to start a cleaning business,cleaning business plan,cleaning business opportunities</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>014 Terminating Marginal Employees</itunes:title>
    <title>014 Terminating Marginal Employees</title>
    <itunes:summary><![CDATA[Learn 7 reasons why it's best to part with marginal employees in your cleaning business.]]></itunes:summary>
    <description><![CDATA[Learn 7 reasons why it&apos;s best to part with marginal employees in your cleaning business.]]></description>
    <content:encoded><![CDATA[Learn 7 reasons why it&apos;s best to part with marginal employees in your cleaning business.]]></content:encoded>
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    <guid isPermaLink="false">http://www.buzzsprout.com/655/14947-014-terminating-marginal-employees.mp3</guid>
    <pubDate>Fri, 13 Aug 2010 00:00:00 -0400</pubDate>
    <itunes:duration>305</itunes:duration>
    <itunes:keywords>how to start up a cleaning business,what do I need to start a cleaning business,how do I start a janitorial cleaning business,how do I start a cleaning business,starting your own janitorial business,how to start a commercial cleaning service</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>013 The Power Of Perception</itunes:title>
    <title>013 The Power Of Perception</title>
    <itunes:summary><![CDATA[Learn how to harness the "Power Of Perception" and make your company the standard by which others are measured.]]></itunes:summary>
    <description><![CDATA[Learn how to harness the &quot;Power Of Perception&quot; and make your company the standard by which others are measured.]]></description>
    <content:encoded><![CDATA[Learn how to harness the &quot;Power Of Perception&quot; and make your company the standard by which others are measured.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/14749-013-the-power-of-perception.mp3</guid>
    <pubDate>Fri, 06 Aug 2010 00:00:00 -0400</pubDate>
    <itunes:duration>638</itunes:duration>
    <itunes:keywords>start cleaning business,start a cleaning business,starting cleaning business,how to start a cleaning business,starting a cleaning business,to start a cleaning business,how to start a cleaning business,cleaning business plan,cleaning business opportunities</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>012 Signs Of A Looming Problem</itunes:title>
    <title>012 Signs Of A Looming Problem</title>
    <itunes:summary><![CDATA[Learn about the warning signs that customers give you indicating trouble is brewing at an account you service.]]></itunes:summary>
    <description><![CDATA[Learn about the warning signs that customers give you indicating trouble is brewing at an account you service.]]></description>
    <content:encoded><![CDATA[Learn about the warning signs that customers give you indicating trouble is brewing at an account you service.]]></content:encoded>
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    <itunes:author>Tom Watson </itunes:author>
    <guid isPermaLink="false">http://www.buzzsprout.com/655/13521-012-signs-of-a-looming-problem.mp3</guid>
    <pubDate>Fri, 30 Jul 2010 00:00:00 -0400</pubDate>
    <itunes:duration>523</itunes:duration>
    <itunes:keywords>start a office cleaning business,starting a janitorial service,running a cleaning business,janitorial business start up,how to start a office cleaning business,janitorial business plans,how to start a office cleaning business</itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Tom Watson</dc:creator></item>
  <item>
    <itunes:title>011 Seven Ways To Keep Customers Happy</itunes:title>
    <title>011 Seven Ways To Keep Customers Happy</title>
    <itunes:summary><![CDATA[Learn 7 sure fire tips for keeping your customers so happy they will never leave you. Simple and easy to follow, yet often overlooked.]]></itunes:summary>
    <description><![CDATA[Learn 7 sure fire tips for keeping your customers so happy they will never leave you. Simple and easy to follow, yet often overlooked.]]></description>
    <content:encoded><![CDATA[Learn 7 sure fire tips for keeping your customers so happy they will never leave you. Simple and easy to follow, yet often overlooked.]]></content:encoded>
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    <pubDate>Fri, 23 Jul 2010 00:00:00 -0400</pubDate>
    <itunes:duration>543</itunes:duration>
    <itunes:keywords>start office cleaning business,cleaning service business plan,how to start a cleaning service,how to start your own cleaning business,start a janitorial business,starting your own cleaning business,starting janitorial business</itunes:keywords>
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  <item>
    <itunes:title>009 Three Keys To Success</itunes:title>
    <title>009 Three Keys To Success</title>
    <itunes:summary><![CDATA[Learn about the three keys that are vital to your success. Knowing what they are will benefit you greatly.]]></itunes:summary>
    <description><![CDATA[Learn about the three keys that are vital to your success. Knowing what they are will benefit you greatly.]]></description>
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    <pubDate>Fri, 09 Jul 2010 00:00:00 -0400</pubDate>
    <itunes:duration>512</itunes:duration>
    <itunes:keywords>start cleaning business,start a cleaning business,starting cleaning business,how to start a cleaning business,starting a cleaning business,to start a cleaning business,how to start a cleaning business,cleaning business plan,cleaning business opportunities</itunes:keywords>
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    <itunes:title>008 Why Networking Is Important</itunes:title>
    <title>008 Why Networking Is Important</title>
    <itunes:summary><![CDATA[Learn why networking is important to the success of your cleaning business. Simple tips are included on where to join and how to make it work for you. ]]></itunes:summary>
    <description><![CDATA[Learn why networking is important to the success of your cleaning business. Simple tips are included on where to join and how to make it work for you. ]]></description>
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    <pubDate>Fri, 02 Jul 2010 00:00:00 -0400</pubDate>
    <itunes:duration>599</itunes:duration>
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  <item>
    <itunes:title>007 Office Cleaning VS House Cleaning</itunes:title>
    <title>007 Office Cleaning VS House Cleaning</title>
    <itunes:summary><![CDATA[Cleaning commercial property is a different market than cleaning residential homes. Learn the pros and cons of both in this podcast.]]></itunes:summary>
    <description><![CDATA[Cleaning commercial property is a different market than cleaning residential homes. Learn the pros and cons of both in this podcast.]]></description>
    <content:encoded><![CDATA[Cleaning commercial property is a different market than cleaning residential homes. Learn the pros and cons of both in this podcast.]]></content:encoded>
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    <pubDate>Fri, 25 Jun 2010 00:00:00 -0400</pubDate>
    <itunes:duration>541</itunes:duration>
    <itunes:keywords>janitorial business plans,how to start a office cleaning business,how to start a cleaning service business,how to start your own janitorial business,janitorial business startup,opening a cleaning service,how to start a small cleaning business</itunes:keywords>
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    <itunes:title>006 Creating A Strong Guarantee</itunes:title>
    <title>006 Creating A Strong Guarantee</title>
    <itunes:summary><![CDATA[Learn how to create a strong "no holds barred" guarantee that will eliminate any doubts the consumer may have in choosing your company. ]]></itunes:summary>
    <description><![CDATA[Learn how to create a strong &quot;no holds barred&quot; guarantee that will eliminate any doubts the consumer may have in choosing your company. ]]></description>
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    <pubDate>Fri, 18 Jun 2010 00:00:00 -0400</pubDate>
    <itunes:duration>260</itunes:duration>
    <itunes:keywords>start a office cleaning business,starting a janitorial service,running a cleaning business,janitorial business start up,how to start a office cleaning business,janitorial business plans,how to start a office cleaning business</itunes:keywords>
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    <itunes:title>005 What Your Customers Are Really Buying</itunes:title>
    <title>005 What Your Customers Are Really Buying</title>
    <itunes:summary><![CDATA[Learn what the customer is really buying when choosing one company over another. It's not your service as much as the production you create for them. Learn how to influence their decision and make them choose you.]]></itunes:summary>
    <description><![CDATA[Learn what the customer is really buying when choosing one company over another. It&apos;s not your service as much as the production you create for them. Learn how to influence their decision and make them choose you.]]></description>
    <content:encoded><![CDATA[Learn what the customer is really buying when choosing one company over another. It&apos;s not your service as much as the production you create for them. Learn how to influence their decision and make them choose you.]]></content:encoded>
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    <pubDate>Fri, 11 Jun 2010 00:00:00 -0400</pubDate>
    <itunes:duration>321</itunes:duration>
    <itunes:keywords>starting a office cleaning business,opening a cleaning business,setting up a cleaning business,cleaning services business plan,how to start a commercial cleaning business,start a janitorial service,starting up a cleaning business</itunes:keywords>
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    <itunes:title>004 Why Testimonials Matter</itunes:title>
    <title>004 Why Testimonials Matter</title>
    <itunes:summary><![CDATA[Learn why testimonials are such a powerful tool for your business. Understanding why they work will give you the upper hand in your cleaning business. Simple techniques are included on how to acquire them as well.]]></itunes:summary>
    <description><![CDATA[Learn why testimonials are such a powerful tool for your business. Understanding why they work will give you the upper hand in your cleaning business. Simple techniques are included on how to acquire them as well.]]></description>
    <content:encoded><![CDATA[Learn why testimonials are such a powerful tool for your business. Understanding why they work will give you the upper hand in your cleaning business. Simple techniques are included on how to acquire them as well.]]></content:encoded>
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    <pubDate>Tue, 01 Jun 2010 00:00:00 -0400</pubDate>
    <itunes:duration>496</itunes:duration>
    <itunes:keywords>how to start a janitorial business,starting a commercial cleaning business,how to start a cleaning company,start a commercial cleaning business,starting a janitorial business,starting a cleaning company,how to start a cleaning business from home</itunes:keywords>
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    <itunes:title>003 Building A Better Business Card</itunes:title>
    <title>003 Building A Better Business Card</title>
    <itunes:summary><![CDATA[Learn how to create a business card that stands out. Tips are included on what to include and why it's important to get it right.]]></itunes:summary>
    <description><![CDATA[Learn how to create a business card that stands out. Tips are included on what to include and why it&apos;s important to get it right.]]></description>
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    <pubDate>Wed, 19 May 2010 00:00:00 -0400</pubDate>
    <itunes:duration>562</itunes:duration>
    <itunes:keywords>start office cleaning business,cleaning service business plan,how to start a cleaning service,how to start your own cleaning business,start a janitorial business,starting your own cleaning business,starting janitorial business</itunes:keywords>
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    <itunes:title>002 Creating Your USP (Unique Selling Proposition)</itunes:title>
    <title>002 Creating Your USP (Unique Selling Proposition)</title>
    <itunes:summary><![CDATA[Learn how to craft a Unique Selling Proposition for your cleaning company. Turn features about your company into benefits your customers can relate to. ]]></itunes:summary>
    <description><![CDATA[Learn how to craft a Unique Selling Proposition for your cleaning company. Turn features about your company into benefits your customers can relate to. ]]></description>
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    <pubDate>Sat, 24 Apr 2010 00:00:00 -0400</pubDate>
    <itunes:duration>709</itunes:duration>
    <itunes:keywords>Unique Selling Proposition,Unique Selling Point,Unique Sales Proposition, differentiate,differentiating yourself,start janitor service,how do you start a cleaning business,what do you need to start a cleaning business</itunes:keywords>
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    <itunes:title>001 Opportunity Is All Around You</itunes:title>
    <title>001 Opportunity Is All Around You</title>
    <itunes:summary><![CDATA[Cleaning 4 Profit's first podcast on starting your own cleaning business focuses on opportunity. How beginners can spot it and how to act on it when given the chance. ]]></itunes:summary>
    <description><![CDATA[Cleaning 4 Profit&apos;s first podcast on starting your own cleaning business focuses on opportunity. How beginners can spot it and how to act on it when given the chance. ]]></description>
    <content:encoded><![CDATA[Cleaning 4 Profit&apos;s first podcast on starting your own cleaning business focuses on opportunity. How beginners can spot it and how to act on it when given the chance. ]]></content:encoded>
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    <pubDate>Tue, 06 Apr 2010 00:00:00 -0400</pubDate>
    <itunes:duration>649</itunes:duration>
    <itunes:keywords>start your own cleaning business,cleaning business oppurtunity,start a cleaning service,start janitorial business,starting own cleaning business,starting a cleaning service,cleaning business startup,start a home cleaning business,start a cleaning company</itunes:keywords>
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