Scaling Your Income with the Hub and Spoke Income Method

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In this episode of the Market Your Message Show, host Jonathan Milligan introduces chapter four of his book 'Scale Your Income' from the 'Your Message Matters' series. Jonathan discusses his first and favorite framework, the Hub and Spoke Income Method, which helps writers, teachers, speakers, and coaches turn a single message into multiple income streams. By repurposing core ideas into various formats like books, courses, workshops, and coaching sessions, the method offers different engagement points for audiences and creates sustainable revenue streams. Jonathan shares his own experience of generating seven income streams in twelve months using this model.

00:00 Introduction to the Market Your Message Show
00:41 Introducing the Hub and Spoke Income Method
02:13 The Birth of the Hub and Spoke Blueprint
03:59 Implementing the Hub and Spoke Model
09:09 Why the Hub and Spoke Model Works
11:37 Creating Your Own Hub and Spoke Blueprint
14:39 Taking Action and Reflecting
16:10 Key Takeaways

The Power of Teaching Frameworks

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In this episode of the 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 3 of his 'Your Message Matters' series, focusing on the power of teaching frameworks to scale your business. He emphasizes the importance of creating clear, simple, and actionable frameworks that serve as visual guides for your audience. Milligan highlights the benefits of frameworks, such as providing clarity, simplifying complex ideas, and building trust. He also offers a step-by-step exercise to help you create your own teaching framework, which includes defining the transformation, identifying key milestones, creating a visual representation, using the framework to build out content, and testing and refining it. This episode aims to help writers, teachers, speakers, and coaches effectively scale their message and business.

00:00 Welcome to the Market Your Message Show
00:42 Introduction to Teaching Frameworks
01:49 The Power of Frameworks: Simon Sinek's Golden Circle
03:25 Why Most Teaching Misses the Mark
04:52 Steps for Building a Teaching Framework
09:04 Today's Exercise: Create Your Teaching Framework
10:18 Key Takeaways on Teaching Frameworks

The Magic of 48 Days

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In this episode of the Market Your Message Show, host Jonathan Milligan explores Chapter 2 of his book 'Scale Your Income,' titled 'The Magic of 48 Days.' Inspired by his mentor Dan Miller and his transformative book '48 Days to the Work You Love,' Jonathan shares personal insights and actionable lessons on how to break free from the paralysis of overplanning. Learn how a short, decisive 48-day timeline can propel you into action, helping you build confidence and clarity through doing, not planning. He also discusses the concept of creating multiple income streams from a single core message, emphasizing that perfection isn't the goal—movement is. Jonathan offers a 48-day practice run exercise to help you kickstart your goals and build momentum.

00:00 Welcome to the Market Your Message Show
00:57 Introduction to the Magic of 48 Days
01:54 Dan Miller's Impact and Core Lessons
03:53 The Readiness Mirage and Taking Action
06:30 The Power of the 48 Day Timeline
07:54 Building Multiple Income Streams from One Message
09:39 The 48 Day Practice Run
12:18 Conclusion and Next Steps

Diversify Your Income with Multiple Streams: A Guide for Messengers

Get a Copy of the Book: https://PlatformGrowthBooks.com

In this episode of The Market Your Message Show, host Jonathan Milligan kicks off a new series based on his book 'Scale Your Income'. This inaugural session introduces the concept of building multiple income streams, specifically tailored for messengers such as writers, speakers, coaches, and online course creators. Jonathan emphasizes avoiding the 'one trick pony trap' by diversifying income streams. He categorizes these streams into writer, teacher, speaker, and coach, and further breaks them down into mini, main, and max offers. The episode also includes a practical exercise to help listeners map out their current and potential income streams, aiming for a balanced and scalable approach to achieving financial stability and business growth.

00:00 Introduction to 'Scale Your Income'
01:18 Chapter 1: The Multiple Income Streams of a Messenger
02:05 Avoiding the One Trick Pony Trap
03:32 The Holistic Approach to Income Streams
04:06 Identifying Your Influencer Voices
04:52 Understanding the Three Offer Types
06:08 Writer Income Streams
06:56 Teacher Income Streams
07:38 Speaker Income Streams
08:30 Coach Income Streams
09:19 Integrating and Optimizing Your Income Streams
10:07 Mapping Your Messenger Product Portfolio
12:15 Key Takeaways and Final Thoughts

Podcast Show Notes: How to Turn a $17 Offer Into a 6-Figure Funnel (Ch 20. Build Your Audience)

For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.

Episode Summary:
Host Jonathan Milligan reveals the secrets behind building a 6-figure funnel using low-ticket offers and Facebook sales campaigns. Learn why patience, strategy, and the right mindset are essential for turning small sales into big profits—and how to avoid the most common mistakes that sabotage paid traffic campaigns.

Key Topics Covered:

• The story of Coca-Cola’s first ad and the timeless power of smart advertising.
• Why most people fail with Facebook ads: unrealistic expectations, impatience, and pulling campaigns too soon.
• The importance of treating ad spend as an investment and focusing on breaking even to build a customer base.

The Paid Traffic Sales Campaign Playbook:

1. Set Realistic Goals:
   Aim to break even at first, giving Facebook’s algorithm time to learn and optimize.
2. Master Retargeting:
   Install the Facebook pixel, create custom audiences, and follow up with interested prospects using targeted ads.
3. Embrace Low-Dollar Front-End Offers:
   Create a high-value, low-cost product ($7–$17) to attract new customers and build trust.
4. Get Savvy with Strategic Upsells:
   Offer relevant, value-adding upsells after the initial purchase to increase revenue.
5. Monitor and Optimize:
   Track key metrics, test different ad elements, and refine your campaigns for better results.

Action Step:
Write your first sales ad:

• Define your low-ticket offer and its benefits.
• Identify your target audience.
• Craft a catchy headline and list key features.
• Create urgency and a clear call to action.
• Write concise ad copy and plan visuals.
• Test different variations for best results.

Key Takeaways:

• Patience pays: focus on breaking even and building your customer base while the algorithm learns.
• Use retargeting, low-dollar offers, and upsells to acquire customers profitably.
• Consistent monitoring and optimization are essential for long-term success.

Connect:
For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.

Podcast Show Notes: Facebook Ads Don't Work… Unless You Do This (Ch 19. Build Your Audience)

For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.

Episode Summary:
Host Jonathan Milligan dives into the “Paid Traffic Playbook” and reveals how to use Facebook lead campaigns to grow your email list—without falling into the common traps that waste money. Learn the mindset, strategy, and step-by-step process for turning paid ads into a long-term investment in your business growth.

Key Topics Covered:

• The story of Founder magazine’s explosive list growth and course launch using Facebook ads.
• Why most people fail with paid ads: lack of strategy, unrealistic expectations, and focusing on quick sales instead of building relationships.
• The importance of treating paid advertising as an investment in future revenue, not just an expense.

The Paid Traffic Playbook:

1. Set Your Budget:
   Decide how much you can invest in ads, thinking long-term rather than expecting instant results.
2. Define Your Target Cost Per Lead:
   Research industry benchmarks and set realistic goals for your campaign.
3. Craft Your Lead Magnet:
   Create a valuable, relevant free offer that addresses your audience’s pain points.
4. Design Your Landing Page:
   Keep it simple and focused on capturing email addresses with a clear call to action.
5. Set Up Your Facebook Ad Campaign:
   Use the conversions objective, start with your warm audience, and test your ad copy and images.
6. Monitor and Optimize:
   Track key metrics, A/B test different elements, and refine your campaign for better results.
7. Nurture Your Leads:
   Develop an email sequence to build relationships and introduce your paid offerings.

Action Step:
Write your first lead campaign ad:

• Define your free offer and ideal audience.
• Craft a punchy headline and compelling ad copy.
• Choose an eye-catching image.
• Set your daily budget and plan your landing page.

Key Takeaways:

• Approach Facebook lead campaigns as a long-term investment in building your list, not a quick sales tactic.
• Set a budget, create valuable lead magnets, and nurture your leads for maximum ROI.
• Consistent measurement and optimization are essential for success.

Connect:
For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.

Podcast Show Notes: Want More Subscribers Fast? Steal This Email Swap Formula (Ch 18. Build Your Audience)

For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.

Episode Summary:
Host Jonathan Milligan reveals the “Guest Email Traffic Playbook”—a proven strategy for rapidly growing your email list by leveraging other people’s audiences. Learn how to ethically and effectively use email swaps and guest webinars to accelerate your subscriber growth, build credibility, and create win-win partnerships.

Key Topics Covered:

• The inspiring story of Joseph Nicoletti, who grew his list to 25,000 subscribers using partner traffic.
• Why partnerships are the “rocket fuel” for audience growth and instant credibility.
• The difference between slow solo growth and the fast track of leveraging partner audiences.

The Guest Email Traffic Playbook:

1. The Email Swap Strategy:
   • Develop an irresistible lead magnet (checklist, guide, template, etc.).
   • Write 1-3 “swipe” emails for partners to send to their list, making it easy for them to promote you.
   • Find partners with similar-sized lists and propose a mutual email promotion.
   • Build ongoing relationships for repeated swaps and future collaborations.
2. The Guest Teacher Strategy:
   • Create a compelling webinar or presentation that delivers real value.
   • Write promotional emails for partners to send to their audience.
   • Reach out to influencers in your niche and propose a guest teaching partnership.
   • Personalize your outreach and highlight the mutual benefits.
3. Execute and Optimize:
   • Track your results, gather feedback, and refine your approach.
   • Keep delivering value and building relationships for sustainable growth.

Action Step:
Kickstart your email swap strategy:

• Brainstorm 5-7 lead magnet ideas and choose the best one.
• Identify 5-10 potential swap partners in your niche.
• Draft a friendly, personalized outreach email proposing the swap.

Key Takeaways:

• Partner traffic strategies like email swaps and guest webinars can quickly grow your audience and email list.
• Success requires high-value lead magnets, easy-to-use promotional materials, and genuine, mutually beneficial relationships.
• Consistency and relationship-building are the keys to sustainable growth.

Connect:
For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.

Supercharge Your Audience Growth with the Guest Video Traffic Playbook

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Episode Summary:
Host Jonathan Milligan shares the powerful “Guest Video Traffic Playbook” that helped him gain 6,500 email subscribers in just two weeks—without spending a dime on ads. In this episode, Jonathan breaks down how hosting and guesting on virtual summits and video interviews can rapidly grow your audience, boost your authority, and open doors to new opportunities.

Key Topics Covered:

• The story behind Jonathan’s first virtual summit and how it exploded his email list.
• Why being both a guest and a host of video interviews is the fastest way to grow your network and credibility.
• The pitfalls of waiting for interview invites and the importance of proactive outreach.
• How technology and virtual events have made it easier than ever to connect with new audiences.

The Guest Video Traffic Playbook:

1. Build Your Digital Stage:
   • Create a strong online presence and register on speaker networks like HeySummit.
   • Craft a compelling speaker profile that highlights your expertise and availability.
2. Become a Detective:
   • Use Google to find virtual summits in your niche.
   • Reach out to past summit hosts and ask about future opportunities.
3. Ride the Wave:
   • Promote every interview you land across your website, social media, and email list.
   • Leverage momentum from high-profile appearances to secure more interviews.
4. Become the Host:
   • Organize your own virtual summit by inviting experts, setting a date, and preparing a simple registration page.
   • Collaborate with guests to promote the event and maximize reach.
5. Execute with Excellence:
   • Conduct engaging interviews, make it easy for people to register, and ensure every guest brings value to the audience.

Action Step:
Create your “Guest Expert One Pager”:

• Get a professional headshot.
• Write a punchy 2-3 sentence bio.
• List 3-5 hot topics you love discussing.
• Brainstorm 5-7 questions hosts could ask you.
• Include links to previous interviews or content.
• Add your contact info and availability.
• Register on speaker networks and use your one pager to pitch yourself for interviews.

Key Takeaways:

• Proactively seek out interview opportunities—don’t wait to be discovered.
• Use the momentum from each appearance to secure more guest spots and grow your audience.
• Hosting your own virtual summit can dramatically accelerate your list growth and establish you as an authority.

Connect:
For more resources and to get the physical editions of the “Your Message Matters” series, visit platformgrowthbooks.com.

Podcast Show Notes: Chapter 16 – The Guest Podcasting Traffic Playbook

Want to buy the books? PlatformGrowthBooks.com

Episode Summary:
In this episode, Jonathan shares how the pandemic forced him to pivot his book launch strategy from live events to guest podcasting. He reveals how appearing on 100+ podcasts became his “Hidden Stages” strategy for reaching new audiences and how you can use guest podcasting to grow your own influence—no book required!

Key Topics Covered:

• The challenge of launching a book during the pandemic and the shift to podcast guesting.
• Why guest podcasting is a powerful way to access “hidden stages” and engaged audiences.
• Common pitfalls: cold emailing big shows, accepting every invite, and wasting time on low-impact appearances.
• The smarter approach: using podcast matching services to find relevant, established shows.

The Guest Podcasting Playbook:

1. Sign Up for Podcast Matching Services:
   Use platforms like Pod Match to connect with shows that fit your expertise.
2. Optimize Your Guest Profile:
   Craft a compelling bio, include social links, and showcase previous appearances for credibility.
3. Tailor Your Pitch:
   Research each show, listen to episodes, and customize your outreach to match the host’s style and audience.
4. Prepare Engaging Content:
   Develop stories, case studies, and actionable advice. Create a “one sheet” with discussion topics.
5. Deliver Value in Interviews:
   Focus on actionable insights and personal stories to inform and inspire listeners.
6. Promote Your Appearances:
   Share interviews on social media, write blog posts, and repurpose content to maximize reach.
7. Follow Up and Build Relationships:
   Thank hosts, stay in touch, and nurture connections for future opportunities.

Action Step:
Complete the 24-hour guest podcasting launch:

• Sign up for a matching service.
• Build your guest profile.
• Research and select 5 target podcasts.
• Draft tailored pitches and a one sheet of topics.
• Practice your delivery and send your pitches.

Key Takeaways:

• Guest podcasting is a high-leverage strategy for audience growth, especially when traditional methods are limited.
• Focus on value, promotion, and relationship-building to maximize your impact.
• Consistency and preparation turn podcast guesting from a one-off tactic into a long-term growth engine.

Connect:
For more strategies and resources, visit Jonathan’s blog and subscribe to the Market Your Message Show.

Podcast Show Notes: Market Your Message Show – Chapter 15: The Guest Blogging Traffic Playbook

Episode Summary:
Host Jonathan returns from his July sabbatical to continue the "Your Message Matters" series, focusing on building your audience. This episode dives into guest blogging and, more importantly, how to leverage media mentions for explosive audience growth.

Key Topics Covered:

• Why Jonathan takes a July sabbatical and the importance of work-life balance.
• The story of "Chicken Soup for the Soul" and how media mentions transformed its success.
• The pitfalls of traditional guest blogging: time-consuming, uncertain results, and low ROI.
• The smarter alternative: using media mentions to reach larger audiences with less effort.

The Media Mentions Playbook:

1. Sign Up for HARO (Help a Reporter Out):
   Get daily emails with journalist queries looking for expert input.
2. Be Selective:
   Focus on queries that match your expertise and target audience.
3. Craft Snappy Responses:
   Keep answers under 150 words, clear, and quotable.
4. Polish Your Bio:
   Make it short, relevant, and include a link to your blog.
5. Play the Numbers Game:
   Respond to multiple queries daily to increase your chances.
6. Track and Follow Up:
   Use a spreadsheet to log submissions and follow up on potential publications.
7. Amplify Your Mentions:
   Share your media mentions across social media, your website, and newsletters.

Action Step:
Set up your HARO account, pick 3-5 relevant queries, craft concise responses, and track your progress. Make this a daily habit to build credibility and visibility.

Key Takeaways:

• Media mentions are more efficient and impactful than traditional guest blogging.
• Consistency and focus on high-impact strategies are crucial for audience growth.
• Leverage existing platforms to boost your authority and SEO.

Connect:
For more tips and resources, visit Jonathan’s blog and subscribe to the Market Your Message Show.

Mastering Pinterest Post Algorithm Change: The Ultimate Traffic Playbook

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

In this episode of the Market Your Message Show, host Jonathan Milligan takes a deep dive into the chaos that ensued in early 2020, known as Rein Gate, when Pinterest's algorithm change drastically affected traffic for many users. Drawing from Chapter 14 of his book 'Build Your Audience,' Milligan explains how savvy content creators turned the upheaval into a growth opportunity. 

Listeners will learn the secrets behind the new Pinterest algorithm, discover common pitfalls to avoid, and get a step-by-step guide to mastering Pinterest SEO and other advanced strategies. Whether you're a Pinterest newbie or a seasoned pro, this post-Rein Gate roadmap will help you transform Pinterest into a powerful, reliable traffic source for your website or blog.

00:00 The Great Pinterest Panic of 2020
01:02 Introduction to the Pinterest Traffic Playbook
01:52 Understanding Pinterest's Algorithm Shift
03:46 Why Pinterest is a Powerful Traffic Source
04:58 Common Pinterest Mistakes to Avoid
06:10 New Rules for Pinterest Success
07:47 Step-by-Step Guide to Mastering Pinterest
12:34 Pinterest Quick Win Exercise
14:47 Key Takeaways and Final Thoughts

Mastering YouTube Growth: Strategies from Think Media's Journey

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

This episode of the Market Your Message Show, hosted by Jonathan Milligan, dives into the origin and success story of Sean Canal's Think Media. From starting out with minimal resources to building an eight-figure brand with millions of YouTube subscribers, Sean's journey exemplifies grit, consistency, and strategic growth. 

The episode covers essential strategies for YouTube success, including the importance of a clear content plan, mastering SEO, and engaging with audiences. Advanced tactics such as leveraging Google search visibility, using email lists for momentum, and analyzing competitors' channels are also discussed. Listeners are guided through actionable exercises to brainstorm viral video ideas tailored to their passions and audience needs.

00:00 Sean Canal's Humble Beginnings
00:59 Introduction to Market Your Message Show
01:59 Chapter 13: The YouTube Traffic Playbook
03:44 Avoiding Common YouTube Pitfalls
04:38 Crafting a Winning YouTube Strategy
07:54 Advanced YouTube Growth Strategies
10:40 YouTube Topic Brainstorming Exercise
12:12 Key Takeaways for YouTube Success

The Podcast Traffic Playbook: Step-by-Step Guide to Building Your Audience

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

In this episode of The Market Your Message Show, hosted by Jonathan Milligan, we explore the transformative power of podcasting. Starting with a historical overview of Guglielmo Marconi's groundbreaking invention of the radio in 1895, the episode transitions into practical advice for aspiring podcasters. 

Jonathan discusses the seven essential steps for launching a successful podcast, from choosing a podcast host to creating engaging content and strategies for turning listeners into subscribers. The episode also outlines common mistakes to avoid and provides actionable exercises to help listeners kickstart their own podcast journey. Tune in to learn how to simplify the podcasting process, build a loyal audience, and use podcasting as a powerful tool to share your message with the world.

00:00 The Birth of Wireless Communication
00:30 Introduction to Podcasting
01:28 The Podcast Traffic Playbook
04:18 Avoid Common Podcasting Mistakes
05:57 Simplify Your Podcasting Process
07:04 Your Podcast Playbook: Seven Steps to Audio Stardom
12:31 Today's Exercise: Your Podcast Launch Blueprint
14:55 Key Takeaways for Successful Podcasting

Unlocking Medium Success: Building an Audience and Monetizing Your Content

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

In this episode of the Market Your Message Show, Jonathan Milligan dives into hidden opportunities within Medium.com, a platform for thinkers and storytellers. The discussion revolves around Benjamin Hardy’s journey from having no audience to gaining 20,000 subscribers in just six months. 

The episode outlines key strategies for thriving on Medium, including focusing on quality content, leveraging Medium’s unique ecosystem, and engaging with its community. Jonathan also provides valuable tips from his book, 'Your Message Matters,' on successfully building an audience and creating impactful content on Medium. 

Listeners are encouraged to follow along with the book, which is available for free as an audiobook.

00:00 From Obscurity to 20,000 Subscribers: Benjamin Hardy's Journey
00:28 Introduction to Medium: A Platform for Thinkers and Storytellers
01:27 The Medium Traffic Playbook: Chapter 11 Overview
01:35 Benjamin Hardy's Medium Success Story
03:02 Understanding Medium's Unique Audience
03:28 Avoiding Common Mistakes on Medium
05:45 Adopting the Thought Leader Mindset
06:41 Your Medium Success Roadmap
09:46 Today's Exercise: Analyzing Popular Medium Articles
11:37 Key Takeaways and Conclusion

Demystifying Blogging: From a Hobby to a Business with Jonathan Milligan

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

In this episode of The Market Your Message Show, Jonathan Milligan shares his journey from starting a blog with no audience in 2009 to transforming it into a successful business model. He discusses how blogging has evolved and reveals strategies for building an engaged audience. 

The episode features Chapter 10 of his book 'The Blogging Traffic Playbook,' where Jonathan dives into the common pitfalls bloggers face and introduces the POST method for creating compelling content. Advanced techniques like pillar and support posts are also covered, along with a one-day blog post challenge to help listeners put their newfound knowledge into action.

00:00 Introduction: The Birth of a Blog
00:33 Demystifying Blogging: What's Changed and What's Working
01:19 Chapter 10: The Blogging Traffic Playbook
02:48 Common Pitfalls: What Most Bloggers Do Wrong
03:41 Becoming a Topic Leader: The Secret Sauce
05:06 The POST Method: Crafting Quality Blog Posts
07:52 Advanced Blogging Practices for Accelerated Results
10:32 One Day Blog Post Challenge: Put Your Knowledge into Action
12:16 Key Takeaways: Mastering the Art of Blogging

Leveraging Private Facebook Groups for Explosive Growth

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

In this episode of the Market Your Message Show, Jonathan Milligan discusses the incredible journey of Landon Stewart and Chris Stapleton, who transformed their fortunes by creating a thriving private Facebook group. From humble beginnings as bartenders to generating over $10 million in revenue, their story showcases the power of building a community, not just an audience. 

Chapter nine of Jonathan's book series, 'Your Message Matter,' focuses on the Private Facebook Group Traffic Playbook, including actionable steps, common pitfalls to avoid, and strategies for rapid group growth. Listeners will learn how to define their group's purpose, craft engaging entry questions, and leverage Facebook features for maximum impact.

00:00 Introduction: From Bartenders to Marketing Rock Stars
00:32 Welcome to the Market Your Message Show
01:20 The Rise of Landon Stewart and Chris Stapleton
02:56 The Power of Private Facebook Groups
03:32 Common Mistakes in Facebook Group Management
05:04 Building a Thriving Facebook Group
07:52 Strategies to Grow Your Facebook Group
10:12 Exercise: Mapping Out Your Facebook Group Vision
12:24 Key Takeaways and Conclusion

The Power of Video Shorts: A Masterclass in Audience Building

Grab a Copy of the Build Your Audience Book: https://platformgrowthbooks.com

In this episode of 'The Market Your Message Show,' Jonathan Milligan dives into the success of Kabi Lame, a laid-off factory worker from Italy who gained over 150 million followers on TikTok during the global pandemic with his simple, silent video shorts. 

Jonathan outlines the importance of adopting short-form video content to grow your audience and enhance online visibility. 

Key topics include the dominance of platforms like TikTok, Instagram Reels, and YouTube Shorts, and the common mistakes creators make with long-form content. The episode also provides a step-by-step guide on creating and optimizing short videos, leveraging platform-specific features, and establishing a consistent posting strategy. 

Whether you're a novice or seasoned content creator, this episode is packed with actionable insights to elevate your digital communication strategy.

00:00 The Silent Sensation: How One Man Gained 150 Million Followers
00:20 Welcome to The Market Your Message Show
00:57 Introducing Chapter Eight: The Video Shorts Traffic Playbook
01:08 The Rise of Kabi Lame: A Case Study in Audience Building
02:20 The Power of Video Shorts in Modern Social Media
02:40 Common Mistakes in Content Creation
03:40 Mastering Short-Form Video: Strategies and Tips
04:31 Understanding the Short-Form Video Landscape
05:35 Developing a Content Strategy for Short Videos
06:39 Creating Short Videos from Long Content
07:21 Leveraging Platform-Specific Features
08:27 Today's Exercise: Create Your First 60-Second Video
10:24 Key Takeaways: Embrace Short-Form Video

Harnessing the Power of Daily Posts to Build a Seven-Figure Business

Grab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.com

Welcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily. 

Jonathan provides actionable insights on how to create and implement your own daily post strategy, including four types of engaging posts—Educate, Entertain, Empower, and Empathize. He emphasizes the importance of consistency, value-driven content, and genuine audience engagement while debunking common social media mistakes.

00:00 Introduction: The Power of One Post a Day
01:20 Meet Justin Welsh: A Case Study in Consistency
03:37 Implementing the Daily Post Strategy
04:20 Common Social Media Mistakes
06:37 Steps to Implement the Daily Post Strategy
08:52 Crafting Engaging Social Media Posts
16:21 Today's Exercise: Creating Your First Template Posts
18:36 Key Takeaways and Final Thoughts

Choose Your Own Traffic Adventure: Focused Strategies for Audience Growth

Grab the Build Your Audience Book Here: https://platformgrowthbooks.com

In this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods. 

He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he offers essential guidelines for choosing and implementing the right traffic strategy based on one's strengths and audience preferences. Listeners are encouraged to undertake a 60-day challenge, complete with actionable steps, to effectively grow their audience.

00:00 Introduction: The Struggle of Overwhelming Marketing Efforts
00:16 Welcome to The Market Your Message Show
00:26 Introduction to 'Build Your Audience' Book Series
01:17 Chapter Six: Choose Your Own Traffic Adventure
01:52 The Importance of Focused Traffic Generation
02:16 Common Mistakes in Traffic Generation
02:50 The Power of Concentrated Effort
03:38 The Four Main Traffic Methods
04:34 Guidelines for Choosing Your Traffic Adventure
06:47 Today's Exercise: Your One-Day Traffic Method Selection
09:16 Key Takeaways

Skyrocket Your Email List: The Lead Magnet Launchpad Strategy

👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.com

In this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that taught him the importance of lead magnets and provides actionable strategies to effectively promote a lead magnet across 12 different platforms, from blog posts to paid traffic campaigns. 

Learn how to convert casual visitors into loyal subscribers by transforming every piece of content into a list-building powerhouse. This episode offers practical advice on optimizing touchpoints, diversifying your approach, and preparing for unexpected traffic surges, ensuring you capture every potential lead to grow your business.

00:00 Welcome to the Market Year Message Show
00:25 The Importance of Building an Email List
00:59 The Lead Magnet Launchpad
03:17 Common Pitfalls in List Building
05:09 The Everywhere, All at Once Strategy
06:52 Optimizing Your Email List Building
07:13 Promoting Your Lead Magnet Across Platforms
12:58 Guest Blogging and Podcasting for List Building
15:03 Paid Traffic Campaigns
15:54 Crafting an Irresistible Lead Magnet Pitch
17:09 Key Takeaways and Conclusion

Mastering the Perfect Landing Page: The Five-Point Blueprint

Want a copy of the book? Go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traffic and introduces the five essential elements of a successful landing page: a catchy headline, productized images, compelling bullet points, a clear call to action, and the no-link rule. He also explains how each element attracts and retains visitors, avoiding common pitfalls like information overload and bland messaging. Jonathan concludes with a practical exercise to help listeners create their own effective landing pages and emphasizes the importance of continuous testing and refining for optimal results.

00:00 Introduction: Boost Your Email Subscribers
00:34 Foundations: Building Your Email List
01:20 The Perfect Five-Point Landing Page
01:32 The Elevator Pitch: A Historical Insight
03:14 Common Landing Page Mistakes
05:33 The Five-Point Landing Page Blueprint
08:34 Practical Exercise: Create Your Perfect Landing Page
11:09 Key Takeaways and Conclusion

Crafting Irresistible Lead Magnets: The Dirty Dozen Ideas

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In this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers, coaches, and entrepreneurs grow their email lists effectively. He emphasizes simplicity, value, and catering to different learning styles while creating lead magnets. The episode also includes practical steps for listeners to create their own lead magnets, transforming theory into actionable practice.

00:00 Welcome to the Market Year Message Show
00:31 Introduction to Lead Magnets
01:24 The Trojan Horse Analogy
03:04 Common Lead Magnet Pitfalls
04:25 Crafting Effective Lead Magnets
05:15 The Dirty Dozen: 12 Lead Magnet Ideas
09:57 Creating Your Own Lead Magnet
11:25 Key Takeaways and Final Thoughts

Unlocking the Power of Email Marketing: The Capture Habit

Want a copy of the book or workbook? Go to PlatformGrowthBooks.com

In this episode of the Market Your Message Show, host Jonathan Milligan dives into Chapter Two of the book 'Build Your Audience' and discusses the pivotal concept of the 'Capture Habit.' Jonathan highlights the importance of having an email list as a crucial element for writers, coaches, speakers, and teachers to build their businesses. He shares the success story of Ryan Holiday, who grew his email list from 50 friends to 35,000 subscribers, emphasizing qualities like consistency, quality, and value. The episode breaks down why email lists are beneficial, including reasons such as ownership, high ROI, personal connection, measurable data, scalability, authority building, and amplification of other marketing efforts. Jonathan ends with a practical exercise for listeners to brainstorm ways to build their email list, reinforcing that the process is about providing consistent value and building relationships over time.

00:00 Welcome to the Market Your Message Show
00:21 Introduction to 'Build Your Audience'
01:26 The Capture Habit: The Secret to Everything
02:59 The Power of Email Lists
03:29 Reasons to Build an Email List
07:08 Today's Exercise: Brainstorm Your Capture Ideas
08:08 Key Takeaways

Becoming a Customer Magnet: Mastering the Audience Attraction Playbook

Want to grab the book? Go to PlatformGrowthBooks.com

In this episode of the Market Your Message Show, we dive into Chapter One of the 'Audience Attraction Playbook,' a key concept from the Your Message Matters series. Discover the power of pull marketing versus push marketing through engaging content and client relationships. Featuring the story of BlendTech's revolutionary 'Will it Blend?' campaign, learn how to transform your marketing strategies. Unpack the essential steps of the Audience Attraction Playbook: capture, boost, build, borrow, and buy. We also provide actionable exercises for creating your personalized audience attraction strategy, including setting up lead magnets, boosting social media engagement, building evergreen content, leveraging other platforms, and strategically using paid ads. Finally, we outline a sample 60-day plan to kickstart your blogging journey and grow your audience organically.

00:00 Welcome to the Market Your Message Show
00:40 Introduction to Audience Attraction Playbook
01:40 The Power of Pull Marketing
03:33 Why Traditional Marketing Falls Short
06:07 The Customer Magnet Strategy
07:42 Building Your Email List
08:25 Boosting Social Media Engagement
08:59 Creating Evergreen Content
09:50 Leveraging Other People's Platforms
10:21 Strategic Use of Paid Advertising
10:55 Creating Your Audience Attraction Playbook
12:09 Sample 60-Day Traffic Plan
12:55 Key Takeaways

Want access to the book? go to PlatformGrowthBooks.com

Decide Your Next Move: Embrace Feedback and Optimize Your Offer

In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 20 of his book 'Validate Your Offer.' He explores the essential steps to take after launching your validation offer, emphasizing the importance of using feedback to refine and improve. The episode highlights the concept of learning from failed attempts, much like Thomas Edison, and offers four potential paths for deciding your next move: repeating a successful offer, changing the topic while keeping the format, expanding a winning topic, or experimenting with a new concept. Tune in for actionable insights to transform your idea into a successful business strategy.

00:00 Welcome to the Market Show
00:11 Introduction to 'Validate Your Offer'
01:12 Chapter 20: Deciding Your Next Move
02:53 Embracing Feedback and Moving Forward
04:37 Exploring Four Potential Game Plans
07:51 Bonus Move: Mapping Out a Profit Calendar
08:52 Brainstorming Your Next Move
12:20 Key Takeaways and Final Thoughts

Want access to the book? go to PlatformGrowthBooks.com

The Power of Debriefing: Unlocking Insights for Successful Launches

In this episode of 'Market Your Message Show,' host Jonathan Milligan discusses the importance of debriefing in validating your business offer. Using the framework of After Action Reviews from the U.S. Army, Jonathan explains how systematic reflection and structured debriefs can enhance future launches. The episode covers creating a dedicated debrief spreadsheet, identifying successes to replicate, recognizing areas for improvement, brainstorming new ideas, and eliminating ineffective practices. Listeners are encouraged to adopt this practice to gain valuable insights and drive continuous improvement in their business launches.

00:00 Welcome to the Market Show
00:11 Introduction to 'Validate Your Offer'
01:12 The Magic of the Debrief
02:33 Debriefing: Your Secret Weapon
03:38 Debrief or Bust: Avoiding Costly Mistakes
05:56 Five Steps to a Killer Debrief
11:41 Real-Life Debrief Exercise
14:40 Key Takeaways and Conclusion

Want access to the book? go to PlatformGrowthBooks.com

Validating Your Business Idea: The Decision Tree Framework

In this episode of 'The Market Message Show,' host Jonathan Milligan delves into Chapter 18 of his book 'Validate Your Offer.' The chapter focuses on the 'Business Validation Decision Tree,' a systematic approach to testing and improving business ideas before going all in. Using the story of Dropbox's early validation techniques, Jonathan emphasizes the importance of gathering feedback, experimenting, and iterating to achieve a product-market fit. Key insights include the importance of finding the right audience, pinpointing the critical problems your audience faces, and gathering actionable feedback to refine your offers. The episode also provides practical steps to put the Business Idea Decision Tree into action, making sure listeners can validate their ideas efficiently and effectively.

00:00 Welcome to the Market Show
00:11 Introduction to 'Validate Your Offer'
01:16 The Dropbox Story: A Lesson in Validation
02:59 Understanding the Business Validation Decision Tree
03:51 The Two Traps of Idea Validation
07:03 Three Steps to Validate Your Business Idea
11:45 Implementing the Business Validation Decision Tree
14:25 Key Takeaways and Final Thoughts

Want access to the book? go to PlatformGrowthBooks.com

Mastering Post-Launch Analysis: Lessons from Airbnb’s Success

In this episode of 'The Market. Your Message Show', host Jonathan Milligan delves into Chapter 17 of his book 'Validate Your Offer'. He highlights the importance of debriefing and analyzing key validation metrics to optimize business offers. Using the success story of Airbnb founders Brian Chesky and Joe Gebbia, Jonathan illustrates the power of customer feedback in refining business strategies. The episode provides actionable steps for gathering feedback, thoroughly debriefing, and making data-driven decisions to ensure long-term success and customer satisfaction. Listeners are encouraged to reflect on their own past projects to understand the value of post-launch analysis and set the foundation for future success.

00:00 Welcome to the Market Show
00:11 Introduction to 'Validate Your Offer'
00:30 Exclusive Audiobook Access
01:12 Chapter 17: Key Validation Metrics
01:18 The Airbnb Success Story
02:55 The Importance of Debriefing
03:19 The Power of Reflection
05:30 Three Pillars of Post-Launch Analysis
06:10 Steps for Effective Feedback and Debriefing
08:39 Today's Exercise: Reflecting on Past Experiences
10:59 Key Takeaways and Frameworks

Want access to the book? go to PlatformGrowthBooks.com

Supersize Your Sales with Offer Stacking

In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 16 of his book 'Validate Your Offer,' focusing on the power of offer stacking. Jonathan breaks down the concept of cross-selling and how a range of products at different price points can significantly boost sales and revenue. He discusses the psychological principles behind offer stacking, how to craft the perfect combination from entry-level to high-end offerings, and the importance of recurring revenue products. Jonathan also provides actionable steps for creating an effective offer stack, integrating it into a seamless customer journey, and introduces the idea of a recurring revenue offer to ensure long-term business profitability.

00:00 Welcome to the Market Show
00:11 Introduction to 'Validate Your Offer'
00:30 Special Offer for Podcast Listeners
01:12 Chapter 16: The Power of Offer Stacking
01:43 Understanding Offer Stacking
05:14 Crafting Your Offer Stack
09:04 Today's Exercise: Choose an Offer Stack
11:52 Key Takeaways

Want access to the book? go to PlatformGrowthBooks.com

The Three Secrets to Selling Anything: A Masterclass in Product Launches

This episode delves into 'The Three Secrets to Selling Anything,' using the case study of Popeyes' legendary chicken sandwich launch in 2019. The narrative explores how anticipation, buzz, and urgency can transform any product launch into a massive success. It shares actionable strategies for both big brands and small businesses to implement these principles through a 'two-week lazy launch' framework. Learn how to create a psychological journey for your customers, ensuring your offers are irresistible and sold out in no time. The episode also addresses common pitfalls in launches and offers a step-by-step guide for a successful product release.

00:00 Introduction: The Three Secrets to Selling Anything
00:03 The Popeyes Chicken Sandwich Case Study
01:39 Applying the Secrets to Your Own Business
03:11 Why Most Product Launches Fail
04:50 The Two-Week Lazy Launch Method
06:53 Step-by-Step Implementation of the Three Secrets
13:03 Brainstorming Your Launch Plan
17:01 Key Takeaways

Want access to the book? go to PlatformGrowthBooks.com

Mastering the Art of Selling: Understanding & Appealing to Four Types of Buyers

In this enlightening episode, we dive into the wisdom of David Ogilvy and explore his timeless lessons on understanding and appealing to four distinct buyer types. We start by revisiting Ogilvy's iconic Rolls Royce ad campaign and how it succeeded by addressing the needs of spontaneous, methodical, social proof, and deadline-driven buyers. Learn why a one-size-fits-all marketing approach often results in failure and discover the importance of segmentation in crafting compelling messages tailored to each buyer type. By the end of this episode, you'll gain practical insights on enhancing your marketing strategies to resonate with every customer segment, turning your 'meh' offers into 'must-haves'. Plus, get hands-on with an exercise designed to help you brainstorm and develop targeted messages for each buyer type, ensuring your sales efforts are both efficient and effective.

00:00 Introduction: The Four Types of Buyers
00:04 The Success of Ogilvy's Rolls Royce Campaign
01:31 Why Understanding Buyer Types Matters
01:54 Common Marketing Pitfalls
03:00 The Power of Segmentation
03:36 Deep Dive: The Four Buyer Types
05:53 Practical Exercises to Apply Buyer Knowledge
07:03 Crafting Targeted Marketing Messages
08:24 Conclusion: Key Takeaways

Want access to the book? go to PlatformGrowthBooks.com

Uncovering Your Hidden Network: The Power of a Potential Audience Audit

In this episode, we explore the often-overlooked power of utilizing your existing network to kick-start your project or business venture. Drawing inspiration from J.K. Rowling's early days before she became famous with Harry Potter, we emphasize the significance of a small but supportive network. The episode introduces a methodology called the Potential Audience Audit to help you identify and leverage the hidden reach within your social media contacts, email lists, and personal connections. Through step-by-step guidance, you'll learn how to conduct an in-depth audit to discover your true audience potential, validate your offerings, and build momentum without the need for a massive following.

00:00 Introduction: The Power of a Small Network
02:15 The Audience Myth: Debunking the Need for a Huge Following
03:25 Untapped Potential: Discovering Your Hidden Audience
05:19 Conducting Your Potential Audience Audit: Step-by-Step Guide
09:18 Putting Your Audit into Action: Leveraging Your Network
12:56 Key Takeaways: Maximizing Your Audience Potential

Want access to the book? go to PlatformGrowthBooks.com

Mastering the Lazy Launch: Strategic Steps to Rapid Validation

In this episode, we delve into Chapter 12 and discuss the third pillar of launching your Rapid Validation Product (RVP) - deploying your launch plan. Using the success story of Ty Warner's Beanie Babies as a case study, we break down the importance of scarcity, urgency, anticipation, and social buzz in creating a successful product launch. We also explore why most launches flop and introduce the Lazy Launch Method, a smart strategy that involves validating and selling your offer in just two weeks. This method aims to maximize results with minimal effort by focusing on building anticipation and urgency. The episode concludes with practical exercises and tactics to brainstorm ideas for injecting more excitement and urgency into your RVP launch.

00:00 Introduction to RVP Launch Plan
00:06 The Beanie Babies Phenomenon
01:36 Why Most Launches Fail
02:38 The Lazy Launch Method
04:05 Executing the Lazy Launch
04:55 Understanding Buyer Psychology
05:43 Building Anticipation and Buzz
06:47 Creating Urgency and Delivering Value
08:30 Practical Exercise: Brainstorming Ideas
10:54 Key Takeaways and Conclusion

Want access to the book? go to PlatformGrowthBooks.com

Crafting a Super Simple Sales Page: The Ginsu Knives Model

In this episode, we delve into creating a super simple sales page inspired by the success of the Ginsu knives infomercial. Learn why simplicity, clarity, and engagement are crucial to crafting a compelling sales message. Follow a five-step formula to create an effective sales page in under 60 minutes, including identifying pain points, writing a compelling headline, using the 'Who, What, Why, How' script, highlighting key benefits, and incorporating a clear call to action with a risk reversal strategy. This hands-on exercise will help you connect with your audience and boost conversions.

00:00 Introduction: The Power of Simple Sales Pages
00:03 The Ginsu Knives Example
01:34 Why Simplicity Matters in Sales Pages
02:48 Three Key Elements of a Successful Sales Page
03:32 The Five-Step Formula for Crafting a Sales Page
07:47 Step-by-Step Guide to Creating Your Sales Page
10:38 Key Takeaways and Final Thoughts

Mastering the Art of Engaging Virtual Workshops

Want access to the book? go to PlatformGrowthBooks.com

In this chapter, we explore the evolution and lessons from the 1950s Chicago TV College, which revolutionized remote education through engaging and interactive methods. The chapter draws parallels to modern virtual workshops, cautioning against monotonous lectures that lead to disengagement and 'Zoom fatigue'. Instead, effective workshops should include short, focused teaching segments, hands-on exercises, Q&A sessions, breakout rooms, and well-timed breaks. By following these five key steps, presenters can create dynamic and memorable virtual workshops that captivate their audiences and enhance learning outcomes.

00:00 Introduction: The Birth of Virtual Workshops
01:08 Engaging Remote Learners: Lessons from the TV College
02:28 Crafting the Perfect Virtual Workshop Agenda
02:49 Avoiding Common Pitfalls in Virtual Workshops
05:39 The Magic Formula for Engaging Workshops
06:33 Five Key Steps to Virtual Workshop Success
11:58 Creating Your Own Engaging Workshop Agenda
14:55 Conclusion: Key Takeaways for Virtual Workshops

Want access to the book? go to PlatformGrowthBooks.com

Chapter nine, structuring your four week bootcamp coaches. Ramit Sethi has an idea for a course that teaches people how to earn an extra 1, 000 a month. Exciting stuff, right? But here's the thing it's 2009, and he doesn't want to spend countless hours creating the course only to hear crickets when he launches.

Talk about a waste of time and energy. So what does Ramit do? He decides to sell the course to a small test group before he even creates the full program. Genius move. By doing this, he's able to validate that people actually want what he's offering. And not just that, he can gather valuable feedback from the test group to make the course even better.

Fast forward a bit, and Ramit's Earn 1K course is a smashing success. People are raving about it, and the full launch goes off without a hitch. All because he took the time to validate his idea and get feedback from real people before diving in headfirst. And that, my friend, is the power of selling before you create.

Want access to the book? go to PlatformGrowthBooks.com

Developing Your First Mini Course: From Idea to Launch

In this chapter, learn how to rapidly create and launch your first mini course by focusing on solving a single specific problem. The script explores the history of song pluggers and how their method of offering quick previews can be applied to mini courses. Key instructions provided include picking a super-niche topic, structuring the course with actionable steps, and targeting a compelling before-and-after transformation. The chapter also covers common pitfalls, like the 'Sistine Chapel Trap,' and offers a 15-minute exercise to help you choose your mini course topic and outline it. This approach ensures ease of creation and maximizes value by focusing on a specific outcome.

00:00 Introduction to Mini Course Development
00:04 The Role of Song Pluggers in Music History
01:35 Applying Song Plugger Principles to Online Courses
02:46 Avoiding the Mega Course Trap
06:17 Crafting a Laser-Focused Mini Course
10:14 Today's Exercise: Finding Your Mini Course Sweet Spot
13:05 Key Takeaways for Mini Course Success

Creating Impactful Low Content Books: A Strategic Approach for Aspiring Writers

Want access to the book? got to PlatformGrowthBooks.com

In this episode of 'The Market. Your Message Show,' host Jonathan Milligan delves into Chapter 7 of his book 'Validate Your Offer,' focusing on the strategy of creating low content books. The episode begins with a history lesson about Benjamin Franklin's Poor Richard's Almanac, highlighting how low content books can help writers build a reputation and test their ideas without significant risk. Jonathan outlines the step-by-step process to create and refine a low content book, emphasizing the importance of choosing the right niche, designing a user-friendly template, and generating valuable content. He concludes with an exercise to brainstorm low content book ideas, encouraging listeners to start small and test the market before investing heavily in a full-length book.

00:00 Introduction to the Series
00:16 The Importance of Validating Your Offer
01:17 Chapter 7: Creating Your Low Content Book
01:22 The Story of Benjamin Franklin's Poor Richard's Almanac
02:35 Why Low Content Books Matter Today
06:17 Steps to Create Your Low Content Book
11:15 Brainstorming Your Low Content Book Ideas
13:40 Key Takeaways and Conclusion

Validate Your Offer: The Offer Clarity Grid

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https://platformgrowthbooks.com

In this episode of 'Market Your Message Show' with Jonathan Milligan, we delve into the third book in his series, 'Validate Your Offer,' focusing on 'The Offer Clarity Grid' from Chapter 6. Jonathan emphasizes the importance of creating structured offers to captivate and persuade your audience effectively. Drawing parallels with Walt Disney's storytelling principles, this session highlights the need for clarity in designing an offer. Learn about the four key components: plot, problem, promise, and path. Jonathan explains how to utilize these elements to transform your audience's journey from confusion to clarity, ensuring they achieve their desired outcome. Apply these insights and create compelling offers that stand out in the overcrowded market.

00:00 Introduction to the Series
01:17 Chapter 6: Pillar 2 - Design the Offer Clarity Grid
02:18 The Power of a Clear Structure
03:24 The Offer Clarity Grid Explained
05:56 Steps to Create a Compelling Offer
09:35 Today's Exercise: Complete the Offer Clarity Grid
12:00 Key Takeaways and Conclusion

Rapid Validation: Master the Art of Short Timelines

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https://platformgrowthbooks.com

In this episode of 'Market Your Message' hosted by Jonathan Milligan, listeners are guided through Chapter 5 of the book 'Validate Your Offer'. The focus is on utilizing Parkinson's Law to embrace tight deadlines for rapid offer validation. Jonathan discusses the pitfalls of extended timelines like procrastination and paralysis, and introduces three rapid validation timelines: the Weekend Warrior (14 days), the Weekly Sprinter (21 days), and the Steady Pacer (28 days). The episode explores how short deadlines can lead to better results by fostering real-world testing and decision-making. Listeners are encouraged to choose and commit to a timeline that suits their working style, ensuring accountability and progress. Key takeaways emphasize combating perfectionism and prioritizing impactful actions.

00:00 Introduction to the Series
00:11 The Importance of Validating Your Offer
01:18 Parkinson's Law and Rapid Validation
02:18 Embracing Short Timelines
06:07 Three Rapid Validation Timelines
08:46 Choosing Your RVP Timeline
11:06 Key Takeaways and Final Thoughts

Unleashing Your Business Potential: Finding Your Killer Topic Idea

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https://platformgrowthbooks.com

In this episode of 'The Market. Your Message Show', Jonathan Milligan explores Chapter 4 of his book 'Validate Your Offer,' emphasizing the importance of finding a killer topic idea in business. He shares the story of Walt Disney and provides insights into identifying market needs, avoiding common pitfalls like shiny object syndrome, and using empathy to connect with audiences. The episode breaks down four proven methods to create compelling topic ideas: solving the first problem, addressing common challenges, providing quick wins, and splintering larger projects. Listeners are encouraged to brainstorm multiple ideas using these methods to ensure business success.

00:00 Welcome to the Market Show
00:05 Introduction to 'Validate Your Offer'
00:30 Exclusive Offer for Podcast Listeners
01:13 Chapter Four: Finding Your Killer Topic Idea
01:18 The Walt Disney Inspiration
02:29 Identifying Your Audience's Problems
03:32 Breaking Through Idea Blocks
06:30 The Four Methods for Killer Topic Ideas
11:19 Today's Exercise: Brainstorming Session
13:01 Key Takeaways and Final Thoughts

Validation Offers: Test Your Idea Before Going All In

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https://platformgrowthbooks.com

In this episode of 'The Market. Your Message Show' hosted by Jonathan Milligan, listeners are introduced to the third book in the series 'Validate Your Offer.' The book provides insight into how entrepreneurs can effectively create products that people want without wasting time by using validation offers. Jonathan uses the Pony Express as a historical example of a validation offer that assessed demand for faster communication, leading to the development of the telegraph. The episode discusses four specific validation offers: low content books, mini-courses, four-week boot camps, and one-day virtual workshops. These serve as tools to test ideas and gather real-world feedback. Jonathan outlines a practical exercise for listeners to apply these concepts, aiding them in launching a successful product by identifying and catering to their audience's needs.

00:00 Introduction to the Series
01:18 The Power of Validation Offers
03:29 Why Validation Offers Matter
06:11 The Four Validation Offers
09:22 Exercise: Choose Your Validation Offer
11:35 Key Takeaways

Validate Your Offer: Keys to Business Success

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https://platformgrowthbooks.com

In this episode of 'The Market. Your Message Show', host Jonathan Milligan discusses the importance of validating your business offer before fully committing. Drawing inspiration from Sal Khan's journey with Khan Academy, Jonathan introduces three critical decisions for validating your offer: choosing the right offer type, selecting a focused topic, and setting a tight timeline. He emphasizes the potential pitfalls of creating without validation and provides a step-by-step guide to effectively test your idea using a minimum viable product. Additionally, listeners are encouraged to reflect on past failures to improve future ventures. This episode urges entrepreneurs to work smarter, not harder, by aligning with their strengths and following a targeted approach to market validation.

00:00 Welcome to the Market Show
00:11 Introduction to 'Validate Your Offer'
00:30 Special Offer for Podcast Listeners
01:13 Chapter Two: Pillar One - Decide Your Three Key Decisions
01:19 The Story of Sal Khan and Khan Academy
02:34 The Importance of Validating Your Offer
03:22 Common Pitfalls in Product Creation
04:50 The Savvy Shortcut to Success
05:46 Three Key Decisions for Validation
09:29 Reflection Exercise
12:04 Key Takeaways

Validating Your Business Idea: The Rapid Validation Product Framework

Want a physical copy of the book?
https://platformgrowthbooks.com

In this episode, Jonathan Milligan introduces the 'Rapid Validation Product Framework' from his book series aimed at helping creators, coaches, and entrepreneurs build successful solo businesses without major investments. Jonathan discusses the critical steps to validate business ideas quickly, including creating, testing, and iterating offers based on market feedback. 

Drawing from historical examples like the development of the Super Marine Spitfire, he highlights the importance of a fail-fast approach. He also provides actionable strategies to implement the framework in just 28 days through four pillars: Decide, Design, Deploy, and Debrief. Additionally, Jonathan shares exercises to help you brainstorm and validate your own business ideas effectively.

00:00 Welcome to the Market: Introduction and Goals
00:08 Introducing the Book Series and Platform Growth
01:17 The Importance of Validating Your Offer
02:52 Chapter 1: The Rapid Validation Product Framework
02:59 The Spitfire Story: A Lesson in Rapid Validation
05:03 The Pitfalls of Creating Without Validating
06:23 The Power of Rapid Validation
08:05 The Four Pillars of Rapid Validation
14:44 Today's Exercise: The RVP Brainstorming Blitz
18:40 Key Takeaways and Next Steps

Chapter 21. Your Referral Traffic Launch Plan

Want access to the books in this series?
Go to: PlatformGrowthBooks.com

In this episode, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses the importance of community in launching a new platform. He introduces a proven referral launch plan used by top experts to ignite word of mouth and quickly build an audience. Jonathan also highlights common missteps to avoid, the steps to recruit a launch team, and key takeaways for implementing a successful referral traffic launch plan.

00:00 Introduction
00:50 Chapter 21. Day 21. Your referral traffic launch plan
03:40 Four steps to recruit your launch team
06:49 Day 21 Exercise
07:28 Day 21 Key Takeaways

Chapter 20. Your Social Media Traffic Launch Plan

Want access to the books in this series?
Go to: PlatformGrowthBooks.com

Join host Jonathan Milligan as he guides you through Chapter 20 of his book 'Launch Your Platform'. In this episode, Jonathan introduces a five-day social media strategy to help launch your new website successfully. Dive into each day's focus, from identifying external frustrations and internal doubts to sharing your big 'why' and offering a compelling call to action. Jonathan emphasizes the importance of storytelling and connection over self-promotion in building a loyal audience.

00:00 Introduction
00:44 Chapter 20 Overview
03:07 Five-Day Story Launch Strategy
03:36 Day 1: The External Problem Post
04:01 Day 2: The Internal Problem Post
04:22 Day 3: The Promise Post
04:46 Day 4: The Path Post
05:12 Day 5: The Pitch Post
05:54 Day 20 Exercise
07:15 Key Takeaways

Chapter 19. Do a Potential Audience Audit

Want access to the books in this series?
Go to: PlatformGrowthBooks.com

In this episode of Market Your Message, hosted by Jonathan Milligan, we dive into Chapter 19 of the book 'Launch Your Platform.' The discussion focuses on conducting a potential audience audit to identify and engage with untapped digital connections. Jonathan guides listeners through a three-step process to uncover and activate their extensive, yet often overlooked, networks.

00:00 Welcome and Introduction
00:44 Chapter 19 Overview
02:19 Why Assuming You Have No Audience is Flawed
03:16 How to Conduct a Potential Audience Audit
03:31 Step 1: Identify Your Pockets of Online Influence
05:28 Step 2: Identify Ways to Engage Your Existing Connections
06:06 Step 3: Tally Up Your Total Potential Audience Reach
07:07 Day 19 Exercise
08:24 Day 19 Key Takeaways

Chapter 18. Write Your First Blog Post

Want access to the books in this series?
Go to: PlatformGrowthBooks.com

In this episode, Jonathan Milligan guides you through the process of writing your first blog post. He addresses common fears and provides a simple four-step formula to create engaging and valuable blog content. The main steps include creating a catchy headline, outlining your post, editing the draft, and promoting it. Tips on converting personal content to audience-focused material and different headline strategies are also discussed.

00:00 Introduction
00:44 Chapter Overview
03:15 Step 1: Create a Catchy Headline
03:02 Step 2: Write The Outline
09:56 Step 3: Edit Your Blog Post Draft
11:06 Step 4: Promote Your Blog Post
12:46 Day 18 Exercise
14:07 Key Takeaways

Chapter 17: Create Your Work with Me Page

Want access to the books in this series?
Go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses how to create an effective 'Work With Me' page for your website. He takes inspiration from the Apple Store's Genius Bar and offers a detailed guide on setting up this page to clearly outline your services, pricing, and booking processes, ultimately helping you attract and convert ideal clients.

00:00 Introduction
00:46 Chapter 17: Create Your Work with Me Page
02:02 Why You Need a Work With Me Page
04:17 The Two Models: Talk First vs. Pay First
05:38 Creating an Effective Talk First Page
09:42 Creating a High Converting Pay First Page
11:31 Exercise: Draft Your Work With Me Page
13:17 Key Takeaways

Chapter 16. Create Your About Me Page

Want access to the books in this series?
Go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, Jonathan Milligan guides listeners through creating an effective 'About Me' page. Inspired by Benjamin Franklin's engaging autobiography, the episode stresses the importance of connecting with visitors rather than just listing achievements. Key steps include drawing readers in with a compelling introduction, empathizing with their struggles, showcasing ways to help them, establishing credibility, and ending with a clear call to action. An exercise is provided to help apply these insights.

00:00 Introduction
00:44 Chapter 16. Day 16. Create your About Me page
03:20 Step 1. Craft an introduction that draws readers in
04:38 Step 2. Identify and empathize with visitors' struggles
05:55 Step 3. Guide visitors to solve struggles
07:18 Step 4. Establish credibility
08:40 Step 5. End with a clear call to action

Chapter 15. Set Up Your Automated Prospect Funnel

Want access to the books in this series?
Go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' series, continues with his book 'Launch Your Platform.' He shares valuable insights on setting up an automated prospect funnel to grow your personal brand. Jonathan illustrates the strategy with the story of how Ray Kroc expanded McDonald's. He then dives into practical steps listeners can follow: creating a lead magnet, setting up an automated welcome email, and crafting follow-up sequences. Learn how to turn cold traffic into loyal followers and scale your business effectively.

Introduction
Day 15. Set up your automated prospect funnel
Creating Your First Lead Magnet
Setting Up Your Automated Welcome Email
Creating Your Automated Follow-Up Sequence
Day 15 Exercise
Day 15 Key Takeaways

Designing High Converting Landing Pages: Day 14 of Launch Your Platform

For more books in the series, go to: PlatformGrowthBooks.com

In this episode of the Market Your Message Show, hosted by Jonathan Milligan, we delve into Chapter 14 of his book 'Launch Your Platform.' The focus is on designing the perfect landing page to effectively convert website visitors into leads and sales. Using the successful Dollar Shave Club landing page as a case study, the chapter outlines five best practices: crafting an irresistible headline, showcasing a productized lead magnet, driving action with a compelling CTA button, streamlining the page with a one-page approach, and boosting credibility with social proof. The episode includes a practical 10 to 15-minute exercise to help listeners design their own high-converting landing pages.

00:00 Introduction to Market Your Message
00:44 Chapter 14: Design the Perfect Landing Page
00:50 The Power of a Simple Landing Page
01:52 Crafting High-Converting Landing Pages
03:30 Step-by-Step Guide to Landing Page Success
07:46 Common Mistakes to Avoid
08:37 Day 14 Exercise: Design Your Perfect Landing Page
09:50 Key Takeaways

Finding the Perfect Email Marketing Service: Essential Tips & Top Providers

For more books in this series, go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, delves into Chapter 13 of 'Launch Your Platform'. He discusses the critical task of selecting the right email marketing service. Jonathan shares lessons from YesMail's infamous email campaign, explains common mistakes to avoid, outlines seven essential questions when choosing an email list service, and reviews four top email marketing platforms—ConvertKit, MailerLite, System, and Kajabi. This chapter focuses on evaluating providers based on deliverability, automation, segmentation, ease of use, price, landing page options, and support, helping listeners make an informed decision to enhance their email marketing efforts.

00:00 Introduction to the Market Your Message Show
00:44 Chapter 13: Select Your Email List Service
00:49 The YesMail Case Study: Lessons in Email Marketing
02:28 Common Mistakes in Email Marketing
04:26 Seven Questions to Ask When Choosing Your Email List Service
08:07 The Four Best Email List Services for Authors, Coaches, and Speakers
11:36 Day 13 Exercise: Select Your Email List Service
12:39 Day 13 Key Takeaways

Create Your First Lead Magnet: A Comprehensive 4-Step Process

For more books in this series, go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, host Jonathan Milligan reads Chapter 12 of his book 'Launch Your Platform.' The chapter focuses on creating lead magnets—a proven strategy for converting visitors into engaged subscribers. Jonathan recounts the history of shredded wheat's marketing success as an example and offers a detailed four-step process: identifying audience struggles, designing a resource to alleviate those pain points, building an appealing delivery mechanism, and promoting the lead magnet effectively. The episode emphasizes the importance of providing value first and avoiding common mistakes.

00:00 Introduction to the Market Your Message Show
00:44 Chapter 12: Create Your First Lead Magnet
01:26 The Power of Lead Magnets
03:10 Steps to Create a High-Converting Lead Magnet
08:46 Common Mistakes and Key Takeaways
09:35 Day 12 Exercise: Designing Your Lead Magnet

Finding the Ideal Website Hosting Platform for Digital Entrepreneurs: Kajabi, Ghost, and Systeme

For more books in this series, go to: PlatformGrowthBooks.com

In this episode of the Market Your Message Show, host Jonathan Milligan, author of the Your Message Matters book series, delves into Chapter 11 of 'Launch Your Platform.' The focus is on choosing the right website hosting platform, discussing the pros and cons of WordPress, Kajabi, Ghost, and Systeme. Jonathan shares his personal experience with transitioning to Kajabi and provides a detailed comparison of these platforms to help digital entrepreneurs select the best fit for their needs and budget. Key considerations include flexibility, integration, simplicity, cost, and scalability for different types of content creators.

00:00 Introduction to the Market Your Message Show
00:44 Choosing Your Website Hosting Platform
01:49 Exploring Top Online Platforms
04:26 Deep Dive into Kajabi
05:42 Understanding Ghost
06:49 System: The Affordable Alternative
07:50 Finding the Right Fit
08:54 Day 11 Exercise and Key Takeaways

Crafting Your Brand Story Homepage Using StoryBrand Framework

For more books in this series, go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, host Jonathan Milligan, author of the 'Your Message Matters' book series, discusses Chapter 10 from his book 'Launch Your Platform.' Jonathan explains how to craft a compelling brand story homepage using Donald Miller's StoryBrand framework. Key steps include using a wireframe template from Canva to map out the homepage, making the visitor the hero, and establishing visual brand consistency. Jonathan provides a detailed, step-by-step guide to creating a strategic homepage that resonates emotionally with the audience and encourages action.

00:00 Introduction to Market Your Message
00:47 Crafting Your Brand Story: The StoryBrand Framework
03:08 Building an Effective Homepage
05:52 Step-by-Step Guide to Creating Your Homepage
09:18 Implementing Your Homepage Wireframe
11:47 Day 10 Takeaways and Next Steps

Creating Compelling Calls to Action on Your Website

For more books in this series, go to: PlatformGrowthBooks.com

This episode explores the importance of crafting clear and compelling calls to action (CTAs) for your website, drawing lessons from historical marketing successes such as Nintendo’s 2007 Wii campaign and P.T. Barnum's circus strategies. The episode outlines why vague CTAs fail and emphasizes the need for action-oriented directives that address visitors' intent. It provides a step-by-step framework for creating effective CTAs that convert, including identifying visitor intent, using strong action verbs, speaking to self-interest, and being specific. It concludes with an exercise to analyze successful CTAs, draft several versions for your site, and test them for optimal conversion.

00:00 Introduction to Effective Calls to Action
00:03 Historical Examples of Successful Calls to Action
01:03 The Importance of a Clear Call to Action
01:57 Crafting a Compelling Call to Action
02:40 Common Mistakes and How to Avoid Them
04:12 Step-by-Step Framework for Creating Calls to Action
05:38 Using Action Verbs to Drive Engagement
06:53 Appealing to Visitor Self-Interest
08:03 The Power of Specificity in Calls to Action
09:16 Common Pitfalls and Optimization Tips
09:53 Day Nine Exercise: Creating Your Call to Action
10:43 Key Takeaways

Connecting with Your Audience: The Power of Empathy and Simplified Solutions

To see more books in this series, go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, host Jonathan Milligan delves into Chapter 8 of his book 'Launch Your Platform,' emphasizing the significance of understanding and addressing the top frustrations of your audience. Using historical examples like FDR's empathetic fireside chats, Jonathan highlights the importance of connecting with your audience by identifying their top three struggles and offering a clear, jargon-free roadmap to solutions. He provides practical steps on how to reflect this understanding on your homepage, ensuring visitors feel heard and guided. This episode offers valuable insights for writers, coaches, and speakers looking to build a trusted personal brand.

00:00 Introduction to the Market Your Message Show
00:43 Chapter 8: The Big Three
02:02 Understanding Audience Struggles
02:26 Common Homepage Mistakes
05:25 Identifying and Addressing Pain Points
07:05 Offering Solutions to Audience Challenges
08:38 Enhancing Homepage Engagement
10:23 Using Clear and Familiar Language
11:52 Personalizing Your Homepage Copy
12:56 Day 8 Exercise: Creating the Big Three
14:18 Day 8 Key Takeaways

Crafting Aspirational Headlines to Transform Your Personal Brand

To see more books in this series go to: PlatformGrowthBooks.com

In today's episode of the Market Your Message show, host Jonathan Milligan delves into Chapter 7, 'Your Aspirational Headline,' from his book series, Your Message Matters. This chapter focuses on the power of aspirational headlines and provides a detailed guide on crafting compelling headlines that resonate with your audience's deepest desires. Using the story of DeBeers and other practical examples, Jonathan outlines five key steps: defining your ideal prospect, understanding their motivations, focusing on their transformation, promising value, and keeping the headline concise. Listeners are encouraged to brainstorm 20 aspirational headlines and refine them to boost conversions effectively.

00:00 Introduction to Market Your Message
00:43 Chapter 7: Your Aspirational Headline
01:46 The Power of an Aspirational Headline
02:06 Steps to Crafting an Aspirational Headline
03:31 Define Your Ideal Prospect
05:20 Understand Their Motivations
07:23 Focus on Their Transformation
09:09 Promise Value
10:41 Be Concise
12:22 Common Mistakes to Avoid
12:59 Day Seven Exercise
13:57 Key Takeaways

How to Create Your Brand Logo: DIY, Outsourcing, and Hybrid Methods

To see all books in this series go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, host Jonathan Milligan discusses Chapter 6 from his book 'Launch Your Platform.' The chapter focuses on creating your brand logo and outlines three approaches: DIY logo design, outsourcing to freelance designers, and a hybrid method combining both. Milligan shares practical tools like Canva, Free Logo Design, Fiverr, and 99designs, and provides step-by-step guidance on turning your logo ideas into a professional symbol that represents your brand. He also emphasizes the importance of evaluating logos based on visual appeal, brand values, and flexibility.

00:00 Welcome to the Market Your Message Show
00:43 Introduction to Chapter Six: Create Your Brand Logo
02:27 DIY Logo Design: Quick and Cost-Effective
04:34 Outsourcing Logo Design: Professional and Polished
06:22 Hybrid Logo Design: Best of Both Worlds
08:08 Evaluating and Finalizing Your Logo
09:33 Day Six Exercise: Create and Test Your Logos
11:12 Key Takeaways from Day Six

Welcome to Day Five (Chapter 5) of my new audiobook for Launch Your Platform!

To grab a copy of the book, go to: PlatformGrowthBooks.com

In today's episode, we explore the importance of choosing the right brand colors to establish a strong visual identity. Discover how strategic color selection can differentiate your brand, evoke emotions, and attract your ideal audience.

Key Points Discussed:

1. Subway’s Transformation:
   • The story of Subway’s rebranding in the early 2000s.
   • How the shift to vibrant green and yellow increased sales and attracted health-conscious consumers.
   • The impact of bold color choices on customer perception and brand differentiation.
2. The Power of Color:
   • Insights from designer Rebecca Swenson on how color shapes identity and influences branding.
   • The psychological effects of colors and their role in branding.
3. Color Psychology in Branding:
   • How fast food chains like McDonald’s use red and yellow to stimulate appetite and convey happiness.
   • Why B2B tech firms often choose blue and gray to signal professionalism and stability.
4. Finding Your Brand’s True Colors:
   • The importance of aligning your brand’s colors with its essence and desired emotional impact.
   • Using color psychology guides to find the perfect palette that represents your brand values.
   • Example: BigCommerce’s color psychology chart and its insights.
5. Strategic Color Selection:
   • Tips for researching competitor color palettes and finding your unique color niche.
   • Case studies of successful color strategies from various brands.
6. Practical Steps to Select Your Brand Colors:
   • Choosing a primary color that anchors your visual identity.
   • Selecting two to four complementary secondary colors to create a cohesive palette.
   • Using tools like Coolors.co to generate and refine your color palette.
7. Creating a Style Guide:
   • The importance of documenting your color palette in a style guide for consistency across all branding materials.
   • Tools like Google Docs and Canva Pro for creating and storing your style guide.
8. Testing and Iterating:
   • The process of testing your color choices and seeking feedback from your target audience.
   • Being open to adjustments and iterations as your brand evolves.

Resources Mentioned:

• BigCommerce Color Psychology Chart
• Coolors.co - Color Palette Generator
• BrandColors.net
• FreeLogoDesign.org

Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us bring you more valuable content!

To grab a copy of Launch Your Platform, go to: PlatformGrowthBooks.com

In this episode, you'll discover:

The importance of choosing the right domain name for your brand and online presence, with valuable tips for selecting a domain name that is simple, memorable, brandable, and scalable. 

Henry Ford's decision to opt for a short and catchy name like Ford, emphasizing the power of simplicity in brand naming. The risks of rushing into a domain name decision without considering factors like memorability, uniqueness, brand alignment, and potential for growth. 

Common mistakes to avoid when selecting a domain name, such as long or complicated names, obscure domain extensions, and neglecting trademark violations and social media usernames availability. 

Key steps to follow in picking the right domain name, including selecting a short, simple, and memorable name, ensuring brandability and scalability for future growth, making it easy to pronounce and spell, avoiding trademark violations, and securing matching social media usernames for brand consistency. 

Check out the Your Message Matters Book Series: https://PlatformGrowthBooks.com

You can find the new Launch Your Platform Workbook here: https://amzn.to/4bglwZM

In this episode of 'Your Message Matters,' hosted by Jonathan Milligan, author of the book series with the same name, listeners are taken through a detailed discussion on deciding between a personal and a private brand when launching a writing, coaching, or speaking business online. 

Milligan introduces his second book, 'Launch Your Platform,' designed as a step-by-step guide for building a brand, including aspects such as messaging, logos, and lead collection. He highlights the launch of a 90-page companion workbook aimed at setting up and optimizing one's platform in 21 days, available on Amazon. 

Chapter three of the book, which focuses on choosing the right brand type, is shared in depth, presenting advantages and disadvantages of personal and private brands through illustrative examples including PT Barnum and Brené Brown for personal brands, and Soichiro Honda for private brands. 

The chapter concludes with an exercise for listeners to decide their brand type by creating a T chart to compare the benefits of each brand type. Milligan encourages taking action based on one's goals and comfort level, offering the book and workbook as resources to aid in the process.

00:00 Welcome to the Market: Your Message Show
00:19 Diving Into 'Launch Your Platform'
00:43 Introducing the Companion Workbook
01:36 Chapter Three Overview: Choosing the Right Brand Type
03:20 The Power of Personal Brands: Lessons from PT Barnum
06:12 Pros and Cons of Personal vs. Private Brands
11:39 Day Three Exercise: Deciding Your Brand Type
12:56 Wrapping Up and Next Steps

Want to grab a copy of Jonathan's new book, Launch Your Platform?

Just go to: PlatformGrowthBooks.com

Want to grab a copy of Jonathan's new book, Launch Your Platform?

Just go to: PlatformGrowthBooks.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Discover Your Message!

Think of it as your own special audio course to go with the book!

Don't have a copy of Discover Your Message yet?

Click Here to Grab Your Copy!

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Discover Your Message!

Think of it as your own special audio course to go with the book!

Don't have a copy of Discover Your Message yet?

Click Here to Grab Your Copy!

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Discover Your Message!

Think of it as your own special audio course to go with the book!

Don't have a copy of Discover Your Message yet?

Click Here to Grab Your Copy!

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Discover Your Message!

Think of it as your own special audio course to go with the book!

Don't have a copy of Discover Your Message yet?

Click Here to Grab Your Copy!

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Discover Your Message!

Think of it as your own special audio course to go with the book!

Don't have a copy of Discover Your Message yet?

Click Here to Grab Your Copy!

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Discover Your Message!

Think of it as your own special audio course to go with the book!

Don't have a copy of Discover Your Message yet?

Click Here to Grab Your Copy!

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Discover Your Message!

Think of it as your own special audio course to go with the book!

Don't have a copy of Discover Your Message yet?

Click Here to Grab Your Copy!

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Discover Your Message!

Think of it as your own special audio course to go with the book!

Don't have a copy of Discover Your Message yet?

Click Here to Grab Your Copy!

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Discover Your Message!

Think of it as your own special audio course to go with the book!

Don't have a copy of Discover Your Message yet?

Click Here to Grab Your Copy!

Welcome to this Book Launch Secrets Mini-Series! Over the next few episodes, I'll be sharing my best practices of getting both the Amazon BestSeller and #1 New Release Badge on your listing!

Links mentioned:
https://jmill.biz/pubby

Got a copy of my new book, Discover Your Message?
Click Here to Grab Your Copy!

Welcome to this Book Launch Secrets Mini-Series! Over the next few episodes, I'll be sharing my best practices of getting both the Amazon BestSeller and #1 New Release Badge on your listing!

Links mentioned:
https://kindlepreneur.com/list-sites-promote-free-amazon-books/

Got a copy of my new book, Discover Your Message?
Click Here to Grab Your Copy!

Welcome to this Book Launch Secrets Mini-Series! Over the next few episodes, I'll be sharing my best practices of getting both the Amazon BestSeller and #1 New Release Badge on your listing!

Got a copy of my new book, Discover Your Message?
Click Here to Grab Your Copy!

Welcome to this Book Launch Secrets Mini-Series! Over the next few episodes, I'll be sharing my best practices of getting both the Amazon BestSeller and #1 New Release Badge on your listing!

Got a copy of my new book, Discover Your Message?
Click Here to Grab Your Copy!

Links Mentioned:

PublisherRocket.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Implement the Blogging System that 40x My Online Business! Click here to get the training video

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Welcome to this special Book Club Series! Over the next several episodes, you'll be able to go "behind-the-scenes" with Jonathan Milligan as he teaches through his latest book, Your Message Matters!

Think of it as your own special audio course to go with the book!

Don't have a copy of Your Message Matters yet?

No problem! For a limited time, you can get a free physical copy of the book sent to your home address (Just pay $4.95 for shipping and handling)!

To get your free book go to: YourMessageMattersBook.com

Want more digital marketing tips for writers, coaches, and course creators? Subscribe to our weekly newsletter: https://www.marketyourmessage.com/monday

In this episode of the Market Your Message Show, Jonathan Milligan discusses the importance of measuring your actions, not your results. He uses the example of John Chapman, also known as Johnny Appleseed, who planted apple trees throughout the Midwest despite facing many challenges. 

Chapman remained dedicated to his mission and took consistent action, which eventually led to a bountiful harvest and a lasting legacy.

Milligan also dispels the myth of overnight success and emphasizes the importance of preparing for years before a breakthrough moment. He uses the example of the Japanese bamboo tree, which takes five years of watering and nurturing before any growth is visible. 

Milligan encourages listeners to focus on measuring their actions, not their results, and to become like farmers who don't focus on results, but on taking consistent action.

The key takeaway from this episode is to give yourself permission to measure your actions and to focus on what you can do, rather than worrying about the results. 

Milligan urges listeners to become farmers and to take consistent action, knowing that many days of action eventually lead to results. By planting the seed and measuring your actions, you can get unstuck and achieve your goals.

Want more digital marketing tips for writers, coaches, and course creators? Subscribe to our weekly newsletter: https://www.marketyourmessage.com/monday

The podcast is a part of a four-part series called "Get Unstuck" by Jonathan Milligan, author of "Your Message Matters." In this episode, he discusses the importance of recognizing excuses as lies that we tell ourselves to keep us stuck. 

He suggests that we become aware of our excuses and write them down to challenge them. He also recommends that we turn pro by asking ourselves how we would behave if we were the best in the world at what we do. 

He concludes that we are the best at bringing our message to the world, and it's important to recognize that and have the courage to get unstuck. 

Want more digital marketing tips for writers, coaches, and course creators? Subscribe to our weekly newsletter: https://www.marketyourmessage.com/monday

The episode focuses on the importance of shifting the focus away from oneself in order to effectively communicate one's message. The host shares a story from history about Abraham Lincoln and how he prepared for a speech at the Cooper Union in New York, which ultimately played a key role in his election as president. The host shares three lessons we can learn from Lincoln's example: 1) focus on the message, not oneself; 2) preparation is key; and 3) embrace one's unique self.

The host then discusses how focusing on oneself can hinder confidence and how shifting the focus onto the message and the transformation of others can help build real confidence. The host encourages listeners to embrace their imperfect selves and to focus on serving others, rather than seeking validation or approval. The episode concludes with a reminder that the message matters and that it's important to keep the focus on that.

Want more digital marketing tips for writers, coaches, and course creators? Subscribe to our weekly newsletter: https://www.marketyourmessage.com/monday

Introduction:

• Introduces new series called "Get Unstuck"
• Explains that the series will cover tips, tools, and strategies to help writers, speakers, and coaches overcome challenges and get unstuck
• Sets up the topic of present courage and shares a personal story to illustrate it

Story:

• Recounts the night before a live event where the speaker, Jonathan Milligan, planned to play his first YouTube video to show attendees how bad he was when he first started
• Discovers that the publication date of the video was exactly 10 years prior to the event
• Reflects on how the moment of courage to publish the video led to a room full of people wanting to learn from him a decade later
• Introduces the concept of present courage

Present Courage:

• Explains that every successful business can be traced back to a moment of present courage, such as signing a lease or buying a domain name
• Shares examples of successful companies started in humble locations (e.g. Disney in a barn, Amazon in a garage)
• Argues that to get your message into the world, you need present courage
• Illustrates the concept of present courage with a mental visual of a 20-foot wall with a rope hanging down, and thousands of people rooting for you to climb over it to reach your big dream
• Quotes John Wayne: "Courage is feeling the fear and saddling it up anyways"
• Asserts that courage comes when we make do with what we already have and step forward, despite personal lack
• Shares a prayer from Martin Luther King Jr. to help strengthen resolve and accept one's tools, however dull they may be
• Encourages listeners to start before they feel ready and to develop their tools over time

What stage of growth is your online business currently in? By the end of the episode, you'll know!

This episode is sponsored by Messenger Launch Lab. This is a private community that Jonathan runs to help messengers (writers, coaches, and speakers) get their first 1,000+ email subscribers.

Full access to the membership and the courses is just $7/month (cancel anytime).

To learn more, go to: https://joinlabnow.com

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book Your Message Matters Book:

https://jmill.biz/MqjYJP

Step 2. Discover Your Message Take the 14-Day Discover Your Message Challenge:

https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring Apply to Jonathan's Mentoring Program:

https://jmill.biz/pNzhrB

I want to talk about something that almost NO guru ever talks about. What is it? How to properly set up the back end of your business. Let's get started!

This episode was originally released in written form in the Monday Messenger Newsletter.

Each Monday, Jonathan releases practical,  actionable advice to help writers, coaches, and speakers build multiple income streams online.

Want to receive future issues for free? Go to MondayMessenger.com and you'll receive a free bonus issue for signing up! 

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book Your Message Matters Book:

https://jmill.biz/MqjYJP

Step 2. Discover Your Message Take the 14-Day Discover Your Message Challenge:

https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring Apply to Jonathan's Mentoring Program:

https://jmill.biz/pNzhrB

Why do you need systems in your online business? That's what we will tackle into today's episode!

This episode was originally released in written form in the Monday Messenger Newsletter.

Each Monday, Jonathan releases practical,  actionable advice to help writers, coaches, and speakers build multiple income streams online.

Want to receive future issues for free? Go to MondayMessenger.com and you'll receive a free bonus issue for signing up! 

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book Your Message Matters Book:

https://jmill.biz/MqjYJP

Step 2. Discover Your Message Take the 14-Day Discover Your Message Challenge:

https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring Apply to Jonathan's Mentoring Program:

https://jmill.biz/pNzhrB

There is a big secret most authors don't know. Once you learn this (and understand it) you will have a huge advantage over your competition.

This episode was originally released in written form in the Monday Messenger Newsletter.

Each Monday, Jonathan releases practical,  actionable advice to help writers, coaches, and speakers build multiple income streams online.

Want to receive future issues for free? Go to MondayMessenger.com and you'll receive a free bonus issue for signing up! 

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book Your Message Matters Book:

https://jmill.biz/MqjYJP

Step 2. Discover Your Message Take the 14-Day Discover Your Message Challenge:

https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring Apply to Jonathan's Mentoring Program:

https://jmill.biz/pNzhrB

In this special edition nine-part podcast series, Jonathan will explain his proven six-step roadmap to attracting your first (or next) 1,000 customers.

Be sure to "binge-listen" to every episode in this series.

Resources Mentioned:

Want Jonathan's help in gaining your first 1,000+ customers? Click Here to Book a Call with Jonathan
Want a FREE copy of Jonathan's Book, Your Message Matters? Click Here to Claim Your Free Copy

In this special edition nine-part podcast series, Jonathan will explain his proven six-step roadmap to attracting your first (or next) 1,000 customers. 

Be sure to "binge-listen" to every episode in this series. 

Resources Mentioned:

• Want Jonathan's help in gaining your first 1,000+ customers? Click Here to Book a Call with Jonathan
• Want a FREE copy of Jonathan's Book, Your Message Matters? Click Here to Claim Your Free Copy

In this special edition nine-part podcast series, Jonathan will explain his proven six-step roadmap to attracting your first (or next) 1,000 customers. 

Be sure to "binge-listen" to every episode in this series. 

Resources Mentioned:

• Want Jonathan's help in gaining your first 1,000+ customers? Click Here to Book a Call with Jonathan
• Want a FREE copy of Jonathan's Book, Your Message Matters? Click Here to Claim Your Free Copy
  
  

In this special edition nine-part podcast series, Jonathan will explain his proven six-step roadmap to attracting your first (or next) 1,000 customers.

Be sure to "binge-listen" to every episode in this series.

Resources Mentioned:

Want Jonathan's help in gaining your first 1,000+ customers? Click Here to Book a Call with Jonathan
Want a FREE copy of Jonathan's Book, Your Message Matters? Click Here to Claim Your Free Copy

In this special edition nine-part podcast series, Jonathan will explain his proven six-step roadmap to attracting your first (or next) 1,000 customers.

Be sure to "binge-listen" to every episode in this series.

Resources Mentioned:

Want Jonathan's help in gaining your first 1,000+ customers? Click Here to Book a Call with Jonathan
Want a FREE copy of Jonathan's Book, Your Message Matters? Click Here to Claim Your Free Copy

In this special edition nine-part podcast series, Jonathan will explain his proven six-step roadmap to attracting your first (or next) 1,000 customers. 

Be sure to "binge-listen" to every episode in this series. 

Resources Mentioned:

• Want Jonathan's help in gaining your first 1,000+ customers? Click Here to Book a Call with Jonathan
• Want a FREE copy of Jonathan's Book, Your Message Matters? Click Here to Claim Your Free Copy

In this special edition nine-part podcast series, Jonathan will explain his proven six-step roadmap to attracting your first (or next) 1,000 customers. 

Be sure to "binge-listen" to every episode in this series. 

Resources Mentioned:

• Want Jonathan's help in gaining your first 1,000+ customers? Click Here to Book a Call with Jonathan
• Want a FREE copy of Jonathan's Book, Your Message Matters? Click Here to Claim Your Free Copy

In this special edition nine-part podcast series, Jonathan will explain his proven six-step roadmap to attracting your first (or next) 1,000 customers. 

Be sure to "binge-listen" to every episode in this series. 

Resources Mentioned:

• Want Jonathan's help in gaining your first 1,000+ customers? Click Here to Book a Call with Jonathan
• Want a FREE copy of Jonathan's Book, Your Message Matters? Click Here to Claim Your Free Copy

In this special edition nine-part podcast series, Jonathan will explain his proven six-step roadmap to attracting your first (or next) 1,000 customers. 

Be sure to "binge-listen" to every episode in this series. 

Resources Mentioned:

• Want Jonathan's help in gaining your first 1,000+ customers? Click Here to Book a Call with Jonathan
• Want a FREE copy of Jonathan's Book, Your Message Matters? Click Here to Claim Your Free Copy

Want to earn more income as a coach, but don't want to trade time for dollars? If so, I want to introduce you to a simple system called "offer stacking."

In this episode you'll discover:

• Why your customers would buy more from you (if you made it available)
• How to ascend your current customers to buy your next offer
• How to weave in recurring subscriptions
• And more! 

Want to Watch This Episode on YouTube? Click Here to View on YouTube

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you:
Step 1. Get the Book
Your Message Matters Book: https://jmill.biz/MqjYJP
Step 2. Discover Your Message
Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP
Step 3. Get Personal Help & Mentoring
Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Are you looking for ways to earn money with a Facebook group? Whether you are a coach, speaker, writer, or course creator, I have 4 proven profit methods for you!

In this episode, you'll discover:

• Why you should first know your primary influencer voice
• Why you should sell before you create
• The easiest simplest ways to get paid with a Facebook group
• And more! 

Want to Watch This Episode on YouTube? Click Here to View on YouTube

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you:
 
Step 1. Get the Book
Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message
Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring
Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Do you want to learn how to run a challenge on Facebook? Are you a coach or course creator and looking for simple launch strategies to sell your courses or coaching? The answer is to run a free challenge in your Facebook group!

In this episode, you'll discover:

• The #1 reason your Facebook group should be private
• The best days to run a 3 or 5 day challenge
• The best topic ideas for naming your challenge
• And more! 

Want to Watch This Episode on YouTube? Click Here to View on YouTube

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Are you frustrated with the lack of engagement in your Facebook group? Do you feel like you need to post more often but don't have the time? The answer is the 2-step Facebook post!

In this episode, you'll discover:

• What a 2-step is and why it's effective
• What topics and formats work best with 2-step posts
• How to convert members to customers with 2-step posts
• and more!

Want to Watch This Episode on YouTube? Click Here to View on YouTube

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Are you a coach who wants to know how to run a virtual workshop? Are you looking for ways to earn money outside of trading time for dollars? 

In this episode, you'll discover:

• What a virtual workshop is and how to run it
• Low tech tools to make your life easier
• How to keep people interested and engaged
• and much more!

Want to Watch This Episode on YouTube? Click Here to View on YouTube

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Did you start a Facebook group but struggling to grow it? Do you want more members but don't want to spam people? Then, you're in the right place!

in this episode, you'll discover:

• Over 21 free ways to grow your facebook group
• Hidden Facebook tools you can use for free
• How to promote your Facebook group off of Facebook 
• And more! 

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Do you want to attract more coaching clients? Looking for a work with me page template?

But...

...you are not sure what to say on your "Work with Me" page on your site?

Well, today I'll be sharing (in-depth) my two favorite work with me page templates!

Grab my work with me page templates here: https://jmill.biz/workwithme

Want to Watch This Episode on YouTube? Click Here to View on YouTube

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Want to Watch This Episode on YouTube? Click Here to View on YouTube

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Want to work smarter not harder when it comes to creating content? 

What if you could turn one video into a Livestream, YouTube video, podcast, and blog post?

Well, you can! In this episode, you'll discover:

• What my Content Multiplier system is and how it works
• Why I batch create my video first
• How I outsource 80% of the process
• And more! 

Want to Watch This Episode on YouTube? Click Here to View on YouTube

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

So what is a signature coaching tool? Why do you need it? Why do successful coaches use it? And what exactly is it? That's we're going to be talking about in today's episode, let's get started.

• 3 reasons why you should create a signature coaching tool
• What the journey framework is and how to use it
• Why a teaching tool can make you a better coach
• And much more!

Want to Watch This Episode on YouTube? Click Here to View on YouTube

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Are you an early bird? Are you more of a night owl? Is there a certain type of day where you are more energized and productive?

In this episode, we will be discussing the 4 chronotypes and how it can make you more productive. 

• What a Lion Chronotype is and how to best structure your mornings
• What a Bear Chronotype is and when your natural energy peaks
• What a Wolf Chronotype is and how the evenings might work best for you
• What the Dolphin Chronotypes means for your rest and productivity 

Want to Watch This Episode on YouTube? Click Here to View on YouTube

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Do you feel overwhelmed with how to make money online?

There are SO many options, but what works best? AND what works best regardless of the niche?

Well, today I'll be sharing (in-depth) my favorite 3 offers that (when done correctly) will create 6 or even 7-figures for your business.

On this episode, you'll discover:

1. Why you should create a VALIDATE offer first
2. The BEST offer for recurring revenue in your business
3. The ONE offer that creates PROFIT in the business
4. My #1 strategy for expanding your customer base
5. And much more!

Want to Watch This Episode on YouTube? Click Here to View on YouTube

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

In this "behind-the-scenes" interview, Jonathan goes deep with his long-time friend, Bob Lotich.

Bob recently published a fantastic book called: Simple Money, Rich Life.

The book is divided into 4 parts: Save more, earn more, give more, and enjoy all of it.

In this interview, they specifically dive into the earn more concept and the 4 keys to making more in the digital era we find ourselves in.

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Do you want to have a high ticket group coaching program but not sure how to sell it? Maybe you are afraid of selling over the phone or zoom?

If so, let's walk through an easy 3-step selling framework you can use. 

In this episode, you'll discover:

1. The BIGGEST mistake most people make on a sales call
2. Why you need to treat your sales call like a doctor's visit
3. Why you should not sell your product but the process
4. And much more

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Do you want to launch a group coaching program but you have no idea what questions you should ask on your application funnel? 

If so, I want to share with your the critical 6 questions you should ask on your group coaching application. 

In this episode you'll discover:

• Why to start with a grease the wheels question
• How to find out if they can afford your program
• What services or products they are interested in 
• And much more!

Want to watch the video version? Click Here to Watch on YouTube

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Do you feel scattered and unorganized in your online business?

If so, the answer is SYSTEMS.

You do not need to wait until you hire employees to create systems. Learning to create systems in your business is the first step in scaling your online business. 

In this episode you'll discover:

• The 3 MAIN systems you must have in your business
• Why detailed checklists and screenshots are the wrong approach
• The FIRST system you should create in your business
• And much much more! 

Want to watch the video that goes with the episode? Click here

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Do you want to get paid to coach but not sure if anyone will pay you to coach them?

If so, you'll want to tune in to this episode. I'll show you the 3 steps you MUST take to quickly validate your coaching practice in 60 days or less! 

In this episode, you'll discover:

1. What the "AEC" strategy is and why it's important
2. Why you should discover a TOPIC before you offer coaching
3. How to sell your coaching before you create the program
4. And much more! 

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

Want to be a guest on podcasts but not sure of what to do? After being on hundreds of podcasts over the years I've boiled it down to eight pro tips. 

In this episode you'll discover:

1. The 3 things you MUST do before the podcast interview
2. A secret tip to answering questions on the interview
3. The 2 things you SHOULD do after the podcast interview
4. And much more! 

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB

In this episode, you'll discover:

- Why you need a writing software that lives in the cloud

- Why Atticus is so much better than Scrivener

- How to save hundreds (if not thousands of dollars) by using Atticus

- And much more!

BONUS: Have you grabbed your FREE copy of my new book, Your Message Matters? Just go to: https://go.marketyourmessage.com/freebook

What's Next? Whenever you're ready... here are 3 ways I can help you: 

Step 1. Get the Book 

Your Message Matters Book: https://jmill.biz/MqjYJP

Step 2. Discover Your Message

Take the 14-Day Discover Your Message Challenge: https://jmill.biz/pfeonP

Step 3. Get Personal Help & Mentoring 

Apply to Jonathan's Mentoring Program: https://jmill.biz/pNzhrB