<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-9493054</id><updated>2026-08-02T17:11:04.931-04:00</updated><category term="réclame"/><category term="prendelatele"/><category term="música"/><category term="pretoalpaso"/><category term="misdoschauchas"/><category term="canalpreto"/><category term="directoenelcarnet"/><category term="retrotecno"/><category term="prendelaradio"/><category term="señalesremotas"/><category term="imaginario"/><category term="guatearonenviñaundia"/><category term="holaestoexistio"/><category term="pretodato"/><category term="ydespuesporqueloscabroschicos"/><category term="elmundocasireal"/><category term="justretro"/><category term="disteclia"/><category term="pildoritas"/><category term="tops"/><category term="detenganlaprensa"/><category term="prendelacamara"/><category term="pretoenvivo"/><category term="primerpost"/><category term="temporadadepreguntas"/><title type='text'>Canal Preto</title><subtitle type='html'>Reviso tiempos idos a través de su tele, su publicidad y su cultura pop.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default?redirect=false'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default?start-index=26&amp;max-results=25&amp;redirect=false'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>1304</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-9493054.post-7766554770415974718</id><published>2026-08-02T16:19:26.449-04:00</published><updated>2026-08-02T17:11:04.931-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: La nueva barra de bla, bla, bla... es... Chokito (1989)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPPLGpwBqg64i4Uct-5vPbo6a2gdoDsALx2kX85arVLow2IRCXrSM7INWHXMjk4OjJrNhXCo-2cUa9rX7KPQfjRZ3Me1c8U3TUznPlAaME7K5a1nTkOJVB8QuzwCXxIWCOD9Hp4hyphenhyphenfo0I_vZy2Vwf_aeU3PEiP40Pow0ruPDEyHYBG_-SqXwGM/s1505/chokito-ad-1989.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1129&quot; data-original-width=&quot;1505&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPPLGpwBqg64i4Uct-5vPbo6a2gdoDsALx2kX85arVLow2IRCXrSM7INWHXMjk4OjJrNhXCo-2cUa9rX7KPQfjRZ3Me1c8U3TUznPlAaME7K5a1nTkOJVB8QuzwCXxIWCOD9Hp4hyphenhyphenfo0I_vZy2Vwf_aeU3PEiP40Pow0ruPDEyHYBG_-SqXwGM/s1505/chokito-ad-1989.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Nestlé, esto sí era Chokito.&lt;/p&gt;

&lt;p&gt;Chokito es esto que trajiste a fines de los ochentas, que descontinuaste y que ahora de suerte sobrevive escondido como uno más dentro de un surtido importado en el super. &lt;/p&gt;

&lt;p&gt;A esa cosa que ahora lanzaste como «Chokito», ponle otro nombre. Porque el que tiene le llegó de rebote. Eso nunca será Chokito. No te niego que podría ser del gusto de más de alguno, pero su gran pecado es un nombre que no merece. &lt;/p&gt;

&lt;p&gt;Mientras en otros países mantienes el Chokito original, aquí nos lo cambiaste por una galleta. Y a sobreprecio más encima. No, gracias. &lt;/p&gt;

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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/CpJJtzURFs8?si=02n5TMj3OARWwfTM&amp;amp;t=178&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/7766554770415974718/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-la-nueva-barra-de-bla-bla-bla.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/7766554770415974718'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/7766554770415974718'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-la-nueva-barra-de-bla-bla-bla.html' title='Réclame: La nueva barra de bla, bla, bla... es... Chokito (1989)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPPLGpwBqg64i4Uct-5vPbo6a2gdoDsALx2kX85arVLow2IRCXrSM7INWHXMjk4OjJrNhXCo-2cUa9rX7KPQfjRZ3Me1c8U3TUznPlAaME7K5a1nTkOJVB8QuzwCXxIWCOD9Hp4hyphenhyphenfo0I_vZy2Vwf_aeU3PEiP40Pow0ruPDEyHYBG_-SqXwGM/s72-c/chokito-ad-1989.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-7517436357914199295</id><published>2026-08-01T13:33:04.790-04:00</published><updated>2026-08-01T13:34:52.411-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Rinso lava bien y cuesta menos (1986)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3A1otjreTxLemtgO1M21n_ey6CR2_SDevYNi83Is6aKARMY-fjp4XjT7rGoPDz8C-22osPTe9YMK1CrOl9taLGt7xSl7W6M1EQoCzpfL0kIZ1Bbshsde_ib0bTCc9CAVnnzIxxglbQQWvzmEUsRxW89Bu0_EsTDgGWg0C9f4_YPDv8FXjqC7R/s1560/rinso-ad-1986.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3A1otjreTxLemtgO1M21n_ey6CR2_SDevYNi83Is6aKARMY-fjp4XjT7rGoPDz8C-22osPTe9YMK1CrOl9taLGt7xSl7W6M1EQoCzpfL0kIZ1Bbshsde_ib0bTCc9CAVnnzIxxglbQQWvzmEUsRxW89Bu0_EsTDgGWg0C9f4_YPDv8FXjqC7R/s1560/rinso-ad-1986.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;En los ochentas hubo varios detergentes de corta vida. Por ahí recuerdo El Zorro vagamente. Pero éste, el Rinso, que aún existe, por ese tiempo decía que lavaba bien y costaba menos. Y estrenaba su aroma limón. Y si no dejaba conforme con el lavado, devolvía la plata. Ésa era la promesa. Todo esto en un réclame en el que se gastaron no dos, sino que un sólo peso, aparte de lo que le pagaron a la actriz (me soplan que es &lt;a href=&quot;https://es.wikipedia.org/wiki/Carmen_Barros&quot; target=&quot;_blank&quot;&gt;Carmen Barros&lt;/a&gt;), en caso que derechamente no hayan hecho un casting de dueñas de casa. No sé, probablemente nunca haya lavado a mano un calcetín, pero habla como una correcta dueña de casa ochentera. Le creí todo.&lt;/p&gt;

&lt;p&gt;En casa nunca tuvimos por nuestra cuenta las promos del Drive. Sólo las vimos en la tele, o con suerte llegaban algunas por la vecina que usaba Drive y no tenía hijos chicos. &lt;/p&gt;

&lt;p&gt;Porque nunca faltaba el Rinso. Y funcionaba. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Dbf5-h3uVpU/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Dbf5-h3uVpU/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 19% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display:block; height:50px; margin:0 auto 12px; width:50px;&quot;&gt;&lt;svg width=&quot;50px&quot; height=&quot;50px&quot; viewBox=&quot;0 0 60 60&quot; version=&quot;1.1&quot; xmlns=&quot;https://www.w3.org/2000/svg&quot; xmlns:xlink=&quot;https://www.w3.org/1999/xlink&quot;&gt;&lt;g stroke=&quot;none&quot; stroke-width=&quot;1&quot; fill=&quot;none&quot; fill-rule=&quot;evenodd&quot;&gt;&lt;g transform=&quot;translate(-511.000000, -20.000000)&quot; fill=&quot;#000000&quot;&gt;&lt;g&gt;&lt;path d=&quot;M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631&quot;&gt;&lt;/path&gt;&lt;/g&gt;&lt;/g&gt;&lt;/g&gt;&lt;/svg&gt;&lt;/div&gt;&lt;div style=&quot;padding-top: 8px;&quot;&gt; 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background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/Dbf5-h3uVpU/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://youtu.be/HPnv2DvML9c?si=KM63mGIW4cc652iD&amp;amp;t=379&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/7517436357914199295/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-rinso-lava-bien-y-cuesta-menos.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/7517436357914199295'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/7517436357914199295'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-rinso-lava-bien-y-cuesta-menos.html' title='Réclame: Rinso lava bien y cuesta menos (1986)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3A1otjreTxLemtgO1M21n_ey6CR2_SDevYNi83Is6aKARMY-fjp4XjT7rGoPDz8C-22osPTe9YMK1CrOl9taLGt7xSl7W6M1EQoCzpfL0kIZ1Bbshsde_ib0bTCc9CAVnnzIxxglbQQWvzmEUsRxW89Bu0_EsTDgGWg0C9f4_YPDv8FXjqC7R/s72-c/rinso-ad-1986.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-8445508186658366203</id><published>2026-07-30T22:30:00.000-04:00</published><updated>2026-08-01T15:35:16.733-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="pretoenvivo"/><title type='text'>Te invito a mi primer Preto en vivo! [30/julio/2026]</title><content type='html'>&lt;p&gt;&lt;iframe width=&quot;560&quot; height=&quot;315&quot; src=&quot;https://www.youtube.com/embed/I7MfwC4Tq4I?si=4225iuTqWVWKM_Bu&quot; title=&quot;YouTube video player&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;/iframe&gt;&lt;/p&gt;

&lt;p&gt;Aquí lo que fue ese primer directo. &lt;/p&gt;

&lt;p&gt;Arreglando cosas a última hora, todavía duele que el audio haya quedado así. Pero, en fin, fue el primero y para el próximo esto no pasa. Ojalá. &lt;/p&gt;

&lt;p&gt;De aquí en adelante, tengo la idea de que sean especiales temáticos. Y en este primer directo salió el tema de los réclames traumáticos, así que podríamos hacer un especial con ese tipo de contenido, revisarlo y comentarlo. ¿Tinca?&lt;/p&gt;

&lt;p&gt;Ahí les aviso. &lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/8445508186658366203/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/te-invito-mi-primer-preto-en-vivo.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8445508186658366203'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8445508186658366203'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/te-invito-mi-primer-preto-en-vivo.html' title='Te invito a mi primer Preto en vivo! [30/julio/2026]'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/I7MfwC4Tq4I/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-8321272377398784511</id><published>2026-07-28T12:05:40.697-04:00</published><updated>2026-07-28T12:05:40.697-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Quik regala camioncitos (1983)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht5spLn_490b_3CDe2kemIgpyM-_G1Urgf1nQ9NQy4HQKhyXM5ciZCZ1yyG4RE-u0DFXNN-C2-iKU1MKaUD8a985I0A-sNXPrh6V3CUF4OdrR4oklhoRMmc0NtEzfjk-bYlYgIpg3mg4vK45vk5yu7AbiqUMZAsOdQ0IjL65XzLxHoD-ZabKTL/s1560/quik-ad-1983.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht5spLn_490b_3CDe2kemIgpyM-_G1Urgf1nQ9NQy4HQKhyXM5ciZCZ1yyG4RE-u0DFXNN-C2-iKU1MKaUD8a985I0A-sNXPrh6V3CUF4OdrR4oklhoRMmc0NtEzfjk-bYlYgIpg3mg4vK45vk5yu7AbiqUMZAsOdQ0IjL65XzLxHoD-ZabKTL/s1560/quik-ad-1983.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Volvamos a las promos. Y volvamos a una a medio olvidar: la de los camioncitos de Quik. Unos camioncitos plásticos de colores que venían dentro de cada tarro. Sin cupones, sin canjes, sin plata, sin nada. Así no más. Uno en cada tarro. Y con este réclame que unió metraje filmado y animación.&lt;/p&gt;

&lt;p&gt;Ahí quedaste, Roger Rabbit.&lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DbVi1WABJ95/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DbVi1WABJ95/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/Brzlyowh5p4?si=bmWqkAVuKY90cHIo&amp;amp;t=32&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/8321272377398784511/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-quik-regala-camioncitos-1983.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8321272377398784511'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8321272377398784511'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-quik-regala-camioncitos-1983.html' title='Réclame: Quik regala camioncitos (1983)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht5spLn_490b_3CDe2kemIgpyM-_G1Urgf1nQ9NQy4HQKhyXM5ciZCZ1yyG4RE-u0DFXNN-C2-iKU1MKaUD8a985I0A-sNXPrh6V3CUF4OdrR4oklhoRMmc0NtEzfjk-bYlYgIpg3mg4vK45vk5yu7AbiqUMZAsOdQ0IjL65XzLxHoD-ZabKTL/s72-c/quik-ad-1983.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-4410343951724948040</id><published>2026-07-24T17:16:30.582-04:00</published><updated>2026-07-24T20:14:51.803-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Rocíe el salón con... ¡RAID! (1990)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVo3nGSawqtj9_TQXUvhOXpGaH9BELlv5IXwDhZAYQ5vvmLRkKoPuGNlUCJnxLPOBekGjVpvM4qOke7YFg0eE8xVdl2GlW8oIwzJXwUtrkqVtNvWaUKRTto1h9kB12LtF22Cq0X7xGMQmLqUrmHuvVNh95P5zWXU3jwM6y47rYwpzxlSiz805D/s1560/raid-ad-1990.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVo3nGSawqtj9_TQXUvhOXpGaH9BELlv5IXwDhZAYQ5vvmLRkKoPuGNlUCJnxLPOBekGjVpvM4qOke7YFg0eE8xVdl2GlW8oIwzJXwUtrkqVtNvWaUKRTto1h9kB12LtF22Cq0X7xGMQmLqUrmHuvVNh95P5zWXU3jwM6y47rYwpzxlSiz805D/s1560/raid-ad-1990.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;El clásico Raid. Esta vez, en versión moscas y zancudos.&lt;/p&gt;

&lt;p&gt;Aunque sé que a parte de los que pasan por aquí les daban miedito los réclames de Raid, para mí era todo lo contrario. Si bien las moscas y los zancudos típicos del verano eran molestos y, en el réclame, además burlescos, era satisfactorio que al final siempre perdieran. Es como el efecto «Equipo Rocket». Los insectos eran «los malos», pero siempre perdían miserablemente. Y eso era muy chistoso. &lt;/p&gt;

&lt;p&gt;Nota aparte para lo de rociar todo el salón con Raid. Probablemente ese salón estuvo varias horas sin poder recibir invitados. &lt;/p&gt;

&lt;p&gt;Actualmente, ya no usan estos personajes y hacen unas cosas tan meh... Pero en fin, gocemos que cuando chicos nos divertíamos con esto. &lt;/p&gt;

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&lt;div style=&quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;&quot;&gt;View this post on Instagram&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 12.5% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;&quot;&gt;&lt;div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: 8px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; 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background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/DbMIfDevxHh/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://youtu.be/HwWTmj1hta0?si=yZtAeYZuVIAgfwK9&amp;amp;t=1219&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/4410343951724948040/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-rocie-el-salon-con-raid-1990.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4410343951724948040'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4410343951724948040'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-rocie-el-salon-con-raid-1990.html' title='Réclame: Rocíe el salón con... ¡RAID! (1990)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVo3nGSawqtj9_TQXUvhOXpGaH9BELlv5IXwDhZAYQ5vvmLRkKoPuGNlUCJnxLPOBekGjVpvM4qOke7YFg0eE8xVdl2GlW8oIwzJXwUtrkqVtNvWaUKRTto1h9kB12LtF22Cq0X7xGMQmLqUrmHuvVNh95P5zWXU3jwM6y47rYwpzxlSiz805D/s72-c/raid-ad-1990.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-962708706144061434</id><published>2026-07-22T17:19:37.973-04:00</published><updated>2026-07-22T20:15:55.396-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Costa Nuss (1986)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcXN8Hp1IO5wI10DIdCaku3_j1NE814Qh9MeDraEoFPkcHOh81MSzVk4xOiiexud5TWK8STOyiUzUMgc0a3K1TUmwtzq4ea3S-cp_bCQ9De_JldY0TUfHls0K5z18DRA26QJz-3q-cv2KZ0vZm0nnbCsxOVX8Z2_gg6T76g9nCPM_HH2nEVjOO/s1560/costanuss-ad-1986.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcXN8Hp1IO5wI10DIdCaku3_j1NE814Qh9MeDraEoFPkcHOh81MSzVk4xOiiexud5TWK8STOyiUzUMgc0a3K1TUmwtzq4ea3S-cp_bCQ9De_JldY0TUfHls0K5z18DRA26QJz-3q-cv2KZ0vZm0nnbCsxOVX8Z2_gg6T76g9nCPM_HH2nEVjOO/s1560/costanuss-ad-1986.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;El Sahne-Nuss no corría solo. También había Costa Nuss.&lt;/p&gt;

&lt;p&gt;Otra cápsula del tiempo. Esa vieja publicidad hecha en cine y que contaba historias. Una discusión en un restaurant que no deja bien a ninguno de los dos pero que al final se supera gracias a recordarse... y al chocolate. Y a las ganas de volver a verse y arreglar todo. ¿El tema de fondo lo canta la &lt;a href=&quot;https://es.wikipedia.org/wiki/Cecilia_Echenique&quot; target=&quot;_blank&quot;&gt;Cecilia Echenique&lt;/a&gt;? &lt;/p&gt;

&lt;p&gt;Por alguna extraña razón, el chocolate con almendras en los réclames ha estado muy relacionado a las parejas (aunque no siempre fue así). Y por eso, y quién sabe qué más, el mundo mira el amor de pareja como si fuera puro disfrute y no tuviera complicaciones (aunque tenga reconciliaciones). No es el clásico comercial de la pareja feliz, sino el de la pareja que vive una crisis, pero que sale. Es hasta esperanzador. Ja, yo po, escribiendo como si fuera el más pololo. &lt;/p&gt;

&lt;p&gt;Y no sé. Es como es no más. Y esto estaba bien olvidado, pero cuando lo vi de nuevo me lo desbloqueé. Y lo amé. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DbG97N9PwTe/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DbG97N9PwTe/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/M1dW24lsp4k?si=Y7FgA0zA7QrH-nW8&amp;amp;t=670&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/962708706144061434/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-costa-nuss-1986.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/962708706144061434'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/962708706144061434'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-costa-nuss-1986.html' title='Réclame: Costa Nuss (1986)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcXN8Hp1IO5wI10DIdCaku3_j1NE814Qh9MeDraEoFPkcHOh81MSzVk4xOiiexud5TWK8STOyiUzUMgc0a3K1TUmwtzq4ea3S-cp_bCQ9De_JldY0TUfHls0K5z18DRA26QJz-3q-cv2KZ0vZm0nnbCsxOVX8Z2_gg6T76g9nCPM_HH2nEVjOO/s72-c/costanuss-ad-1986.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-1352654886292177388</id><published>2026-07-20T22:35:21.635-04:00</published><updated>2026-07-24T17:25:59.528-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Chilesat (¿Aló, está la Maida?) (1996)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTJ1hA-cC3fiGmmHpP8x25_liNjysz2MdvcJUhcuVJEGD7rTbeUt3YTbGtKUJMazpmWVgoC-RKDI_RMc7qzTZo-SE2bp_CxWtrBv3VWL38WrWsm53pPIHFnGyPernNjkEX2YMutmZXIFBqgqwGn1YGZzcWI5JadXT-8-O8Wa44WQ9bGl1KgaMd/s1560/chilesat-ad-1996.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTJ1hA-cC3fiGmmHpP8x25_liNjysz2MdvcJUhcuVJEGD7rTbeUt3YTbGtKUJMazpmWVgoC-RKDI_RMc7qzTZo-SE2bp_CxWtrBv3VWL38WrWsm53pPIHFnGyPernNjkEX2YMutmZXIFBqgqwGn1YGZzcWI5JadXT-8-O8Wa44WQ9bGl1KgaMd/s1560/chilesat-ad-1996.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Llamar por teléfono, antes de los celulares. Conseguir el número de teléfono del/la pinche era sólo la mitad de la misión. Porque uno no llamaba a una persona. Llamaba a una casa, a veces a la casa del vecino. Y aún cuando ese número fuera de la persona que uno quería, si no había tanta suerte, había que pasar previamente por un filtro, el de algún familiar X que contestó del otro lado. Pero lo sobrevivimos.&lt;/p&gt;

&lt;p&gt;La antigua Chilesat nos pegó en la fibra. Obvio que no nos dimos cuenta ni lo veíamos venir que seríamos la última generación en pasar por esto.&lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DbCaCaaM4-X/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DbCaCaaM4-X/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/b0wFE3DS79Y?si=TfIeWGNMjIZp0jeW&amp;amp;t=237&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;


</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/1352654886292177388/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-chilesat-1996.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1352654886292177388'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1352654886292177388'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-chilesat-1996.html' title='Réclame: Chilesat (¿Aló, está la Maida?) (1996)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTJ1hA-cC3fiGmmHpP8x25_liNjysz2MdvcJUhcuVJEGD7rTbeUt3YTbGtKUJMazpmWVgoC-RKDI_RMc7qzTZo-SE2bp_CxWtrBv3VWL38WrWsm53pPIHFnGyPernNjkEX2YMutmZXIFBqgqwGn1YGZzcWI5JadXT-8-O8Wa44WQ9bGl1KgaMd/s72-c/chilesat-ad-1996.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-4229166692460490572</id><published>2026-07-19T21:11:46.450-04:00</published><updated>2026-07-19T21:11:46.451-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Picnic de Costa (1989)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNszcs45n6Z50iCebmJkJ5lEQL7KgfAOTofgcWRMeLVC5cAwVB1n5Vvc-Ricf1Qd4JFYI3-4jPh65IXEBACqd96vUYJFA6eUn55y0iDCx6aFNLdIp5tbliupVveZEuqQpW5lgprKVd-aSvRHMOr-PcU3OY_4q7OFnsjFNH_IecJfSiLChQBT7y/s1560/picniccosta-ad-1989.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNszcs45n6Z50iCebmJkJ5lEQL7KgfAOTofgcWRMeLVC5cAwVB1n5Vvc-Ricf1Qd4JFYI3-4jPh65IXEBACqd96vUYJFA6eUn55y0iDCx6aFNLdIp5tbliupVveZEuqQpW5lgprKVd-aSvRHMOr-PcU3OY_4q7OFnsjFNH_IecJfSiLChQBT7y/s1560/picniccosta-ad-1989.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Si digo Picnic de Costa, lo que salta de inmediato a la memoria es el vendedor de micros vestido de etiqueta (con ese cierre «tupendo») y luego, los más senior, nos acordamos también del «y yo... me como un Picnic». Ambas joyitas ya las revisamos acá. Pero hay uno que quedó como en el limbo, a medio olvidar, con un cuento mucho más oscuro.&lt;/p&gt;

&lt;p&gt;El réclame, ambientado en un futuro distópico muy en la onda de Blade Runner o Terminator, muestra cómo se consigue Picnic en una máquina expendedora de ese mundo y lo que pasa cuando un tipo de apellido Connors, qué penita, no consigue su Picnic. Yep. Connors con S, porque nada puede inspirar más futurismo distópico que el apellido Connor(s). &lt;/p&gt;

&lt;p&gt;Al final cierra con una referencia a la «Confederación», la que nunca supimos qué era. Posiblemente, el guiño a una secuela... que nunca llegó.&lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Da_rh45xI28/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Da_rh45xI28/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/Da_rh45xI28/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://youtu.be/4NowJJ_L798?si=_rNu6UcfJ05RCAu2&amp;amp;t=1187&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/4229166692460490572/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-picnic-de-costa-1989.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4229166692460490572'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4229166692460490572'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-picnic-de-costa-1989.html' title='Réclame: Picnic de Costa (1989)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNszcs45n6Z50iCebmJkJ5lEQL7KgfAOTofgcWRMeLVC5cAwVB1n5Vvc-Ricf1Qd4JFYI3-4jPh65IXEBACqd96vUYJFA6eUn55y0iDCx6aFNLdIp5tbliupVveZEuqQpW5lgprKVd-aSvRHMOr-PcU3OY_4q7OFnsjFNH_IecJfSiLChQBT7y/s72-c/picniccosta-ad-1989.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-117114969890613136</id><published>2026-07-18T19:21:18.595-04:00</published><updated>2026-07-18T19:21:18.595-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Rock N&#39; Free Pop Music Manía (1987)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvvw6_YN4xi_Yj9YKUOwMzvia_SjSAB8riouu3dBOukUWmGFv5041NUiLD-G-g5CqtpxsaszQiQpqVoNHcRCQiAiNh_i-BZZksuI5t_KwQajrkd7WhIqCdCWGK0VygAWYkaMJ3GdxgyeodZNEgVdNCoCXbPxmsG-ahiLH6wD5dEKkJUG4pvbsu/s1560/rocknfreepopmusicmania-ad-1987.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvvw6_YN4xi_Yj9YKUOwMzvia_SjSAB8riouu3dBOukUWmGFv5041NUiLD-G-g5CqtpxsaszQiQpqVoNHcRCQiAiNh_i-BZZksuI5t_KwQajrkd7WhIqCdCWGK0VygAWYkaMJ3GdxgyeodZNEgVdNCoCXbPxmsG-ahiLH6wD5dEKkJUG4pvbsu/s1560/rocknfreepopmusicmania-ad-1987.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;Rock N&#39; Free Pop Music Manía.&lt;/i&gt; No es una cosa así como qué bruto, qué nombre más largo para una promo, pero debe estar del promedio hacia arriba.&lt;/p&gt;

&lt;p&gt;No sólo de Free Concert vivía la Free. También hubo promos. Y en el &#39;87 se sacaron esta promo muy en onda superhéroes, muy en onda Batman clásico, con estos jóvenes &lt;i&gt;Rockman&lt;/i&gt; y &lt;i&gt;Popgirl&lt;/i&gt; que en sus ratos libres eran literales ñoños de biblioteca, pero que terminaban siendo los que irían al rescate de los premios de una promo con mucho, mucho, mucho ochentismo. &lt;/p&gt;

&lt;p&gt;Y sí, «la Free es mejor que la Coca-Cola y la Pepsi» es algo que nadie pensó ni dijo nunca, pero en el mundo Free las promos no faltaron. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Da86F_3PaFM/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Da86F_3PaFM/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: auto;&quot;&gt; &lt;div style=&quot; width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;&quot;&gt; &lt;div style=&quot; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/Fz_n_4HMG8s?si=UH7znXabhQiKjv4c&amp;amp;t=1617&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/117114969890613136/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-rock-n-free-pop-music-mania-1987.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/117114969890613136'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/117114969890613136'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-rock-n-free-pop-music-mania-1987.html' title='Réclame: Rock N&#39; Free Pop Music Manía (1987)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvvw6_YN4xi_Yj9YKUOwMzvia_SjSAB8riouu3dBOukUWmGFv5041NUiLD-G-g5CqtpxsaszQiQpqVoNHcRCQiAiNh_i-BZZksuI5t_KwQajrkd7WhIqCdCWGK0VygAWYkaMJ3GdxgyeodZNEgVdNCoCXbPxmsG-ahiLH6wD5dEKkJUG4pvbsu/s72-c/rocknfreepopmusicmania-ad-1987.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-2087619950161965048</id><published>2026-07-17T13:24:51.827-04:00</published><updated>2026-07-18T03:07:21.319-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="prendelatele"/><title type='text'>Prende la Tele: Gato x Liebre, con la C redonda de solidaridad (1997)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsRvDLhSBWsisKDLisifzIxBJVlTJepNeMDzoWqDRukxZILG3ZRAiyYT1EyZcsdq1z4AT-6mJ4r9CiAyRRyX4Hfm9SnSnmMVZDLId-8KT7fokMTBkgJE63VFbuFx5GOQRY81hdDd864kF3KU-2tTCsYD3HTp-AJIAZ9EL58laEKbxtRIZYjB5f/s1560/gatoxliebre-catastrofe97-1997.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsRvDLhSBWsisKDLisifzIxBJVlTJepNeMDzoWqDRukxZILG3ZRAiyYT1EyZcsdq1z4AT-6mJ4r9CiAyRRyX4Hfm9SnSnmMVZDLId-8KT7fokMTBkgJE63VFbuFx5GOQRY81hdDd864kF3KU-2tTCsYD3HTp-AJIAZ9EL58laEKbxtRIZYjB5f/s1560/gatoxliebre-catastrofe97-1997.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Con la C redonda de solidaridad. Y con los pies bien en el barro. Gato x Liebre y la catástrofe. Un clásico en estas fechas, con toda la batería de frases cliché y de eternos lugares comunes a la hora de los despachos de prensa. &lt;/p&gt;

&lt;p&gt;Cualquier coincidencia... ya saben. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Da5scvUxqar/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Da5scvUxqar/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/IxtKwrLsPbI?si=mdK_A-0r-Js-cmmV&amp;amp;t=12&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/2087619950161965048/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/prende-la-tele-gato-x-liebre-con-la-c.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/2087619950161965048'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/2087619950161965048'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/prende-la-tele-gato-x-liebre-con-la-c.html' title='Prende la Tele: Gato x Liebre, con la C redonda de solidaridad (1997)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsRvDLhSBWsisKDLisifzIxBJVlTJepNeMDzoWqDRukxZILG3ZRAiyYT1EyZcsdq1z4AT-6mJ4r9CiAyRRyX4Hfm9SnSnmMVZDLId-8KT7fokMTBkgJE63VFbuFx5GOQRY81hdDd864kF3KU-2tTCsYD3HTp-AJIAZ9EL58laEKbxtRIZYjB5f/s72-c/gatoxliebre-catastrofe97-1997.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-1919361240017880123</id><published>2026-07-16T22:44:42.174-04:00</published><updated>2026-07-16T23:02:55.611-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Old Spice (¿Cómo está el agua?) (1992)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-gLXdzhzbPnMY4OJWNRSNFxgiUt6d6eirZQ94Cl7YKdhoa29WlK5Dv5NvbsSYW8mmlCVQusfi1Ji-1inIcKMIQhybuUl0eUu1HuTiM70LWPv66MeYwMwJM_qN3zDFELxpqp6O2RZ5Mcm7CqI2S2gkmrEi-gca8z3Y1lUETvkO4RLDZrf8PUZN/s1505/oldspice-ad-1992.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1129&quot; data-original-width=&quot;1505&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-gLXdzhzbPnMY4OJWNRSNFxgiUt6d6eirZQ94Cl7YKdhoa29WlK5Dv5NvbsSYW8mmlCVQusfi1Ji-1inIcKMIQhybuUl0eUu1HuTiM70LWPv66MeYwMwJM_qN3zDFELxpqp6O2RZ5Mcm7CqI2S2gkmrEi-gca8z3Y1lUETvkO4RLDZrf8PUZN/s1505/oldspice-ad-1992.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Desbloqueemos una cosita. A propósito del día, me preguntaron cómo estaba el agua y yo me acordé de esto. Literal.&lt;/p&gt;

&lt;p&gt;Cuando el índice de «esto nunca pasó» alcanza magnitudes astronómicas. Un suelo seco en donde no ha llovido en años. No, pero nuestro sujeto va y agarra su frasco de Old Spice, se lo echa generosamente y, a los segundos... paf, la mansa ola. Y después, para cerrar el capítulo, llega una gringa, de la mismísima nada, y le pregunta &lt;i&gt;«¿Cómo está el agua?»&lt;/i&gt;. Pero es que... &lt;/p&gt;

&lt;p&gt;Se me había olvidado todo lo demás, excepto el &lt;i&gt;«¿Cómo está el agua?»&lt;/i&gt;. No, pero anda a hablarle en inglés «Tarzán» a un norteamericano... &lt;/p&gt;

&lt;p&gt;De nuevo. Esto nunca pasó. Ni pasará.&lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Da4IJO4Mufu/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Da4IJO4Mufu/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/8VU3bT6Xqi8?si=PhtbXIdmk8WUEGDy&amp;amp;t=68&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/1919361240017880123/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-old-spice-como-esta-el-agua-1992.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1919361240017880123'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1919361240017880123'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-old-spice-como-esta-el-agua-1992.html' title='Réclame: Old Spice (¿Cómo está el agua?) (1992)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-gLXdzhzbPnMY4OJWNRSNFxgiUt6d6eirZQ94Cl7YKdhoa29WlK5Dv5NvbsSYW8mmlCVQusfi1Ji-1inIcKMIQhybuUl0eUu1HuTiM70LWPv66MeYwMwJM_qN3zDFELxpqp6O2RZ5Mcm7CqI2S2gkmrEi-gca8z3Y1lUETvkO4RLDZrf8PUZN/s72-c/oldspice-ad-1992.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-3657312527225159541</id><published>2026-07-13T17:48:08.194-04:00</published><updated>2026-07-14T23:36:49.873-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: A nosotros, los Hickory Hill, nos gusta que le guste (1993, 1995, 1996)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCJUxLyrUwAv0qGAnYcHRP1hC5EYOMFQPd6zXSPngfoPEQ8QwLfloteCfdHdw4Fz6hQ61o6TpjvAyYejmcf6wwInN7voBVbPMJB_fEri7gpawwkgpDK246Aa5C8i9Elo-UkTSomgeufP16VdJtjB4zupxKrob73wCnJo5KJz09THU-dGQzUHzU/s1560/hickoryhill-ad-1993.jpg&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCJUxLyrUwAv0qGAnYcHRP1hC5EYOMFQPd6zXSPngfoPEQ8QwLfloteCfdHdw4Fz6hQ61o6TpjvAyYejmcf6wwInN7voBVbPMJB_fEri7gpawwkgpDK246Aa5C8i9Elo-UkTSomgeufP16VdJtjB4zupxKrob73wCnJo5KJz09THU-dGQzUHzU/s1560/hickoryhill-ad-1993.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Pocos se acuerdan que &lt;a href=&quot;https://www.youtube.com/watch?v=5ySu2p_0BRk&quot; target=&quot;_blank&quot;&gt;el Hickory Hill partió siendo una limonada&lt;/a&gt; con vitamina C. Te refrescaba en verano, te ayudaba en invierno. Así era la cosa, ¿no? Yep, tan fome como una limonada.&lt;/p&gt;

&lt;p&gt;Pero en el ’93 se lanzó como un jugo en polvo con «sabores diferentes», que no era más que mezclar sabores… y que ojalá quedara rico. Y se sacaron todo este cuento de las pruebas de sabor (porque era bien raro lo que estaban haciendo), invitando a «personas anónimas» a probar. A algunos les gustaba, ante lo cual «los Hickory Hill» salían a celebrar. Pero a otras personas… no les gustaba, con lamentables consecuencias. El grito de &lt;i&gt;«¡NO LE GUSTÓ!»&lt;/i&gt; estuvo a un pelo de pasar al lenguaje cotidiano. Pero lo aprovechamos para una que otra tallita. &lt;/p&gt;

&lt;p&gt;Después, mientras lanzaban sabores más convencionales, empezaron a meter personajes, como Terminator y Michael Jackson (sin mencionarlos, obvio). Y, no puedo omitirlo, por alguna razón la gente recuerda mucho el de Michael Jackson. De Terminator no hubo ninguna película en 1995 ni en años cercanos. Pero justo en 1996, Jackson había iniciado su &lt;i&gt;&lt;a href=&quot;https://en.wikipedia.org/wiki/HIStory_World_Tour&quot; target=&quot;_blank&quot;&gt;HIStory World Tour&lt;/a&gt;&lt;/i&gt;. Una época en que las giras de los artistas famosos eran tema por acá aunque no vinieran y los «World Tour», de gira mundial, en la práctica fueran el puro nombre. &lt;/p&gt;

&lt;p&gt;El Hickory Hill brilló más por sus réclames que por su éxito comercial. Es que todavía encontrábamos bien raro eso de mezclar sabores. Y yo tiraba la talla de que iban a lanzar un sabor de ají con tuna. Humor de cabro chico. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Dav3gfRPpuL/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Dav3gfRPpuL/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 19% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display:block; height:50px; margin:0 auto 12px; width:50px;&quot;&gt;&lt;svg width=&quot;50px&quot; height=&quot;50px&quot; viewBox=&quot;0 0 60 60&quot; version=&quot;1.1&quot; xmlns=&quot;https://www.w3.org/2000/svg&quot; xmlns:xlink=&quot;https://www.w3.org/1999/xlink&quot;&gt;&lt;g stroke=&quot;none&quot; stroke-width=&quot;1&quot; fill=&quot;none&quot; fill-rule=&quot;evenodd&quot;&gt;&lt;g transform=&quot;translate(-511.000000, -20.000000)&quot; fill=&quot;#000000&quot;&gt;&lt;g&gt;&lt;path d=&quot;M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631&quot;&gt;&lt;/path&gt;&lt;/g&gt;&lt;/g&gt;&lt;/g&gt;&lt;/svg&gt;&lt;/div&gt;&lt;div style=&quot;padding-top: 8px;&quot;&gt; 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border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: auto;&quot;&gt; &lt;div style=&quot; width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/Dav3gfRPpuL/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[vía &lt;a href=&quot;https://youtu.be/ytQ0NT8S-JI?si=H2tYqcFTOoheaVC5&amp;amp;t=94&quot; target=&quot;_blank&quot;&gt;1&lt;/a&gt;, &lt;a href=&quot;https://www.youtube.com/watch?v=05_h1_cr56o&quot; target=&quot;_blank&quot;&gt;2&lt;/a&gt;, &lt;a href=&quot;https://www.youtube.com/watch?v=9ksKkU0adXg&quot; target=&quot;_blank&quot;&gt;3&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/3657312527225159541/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-nosotros-los-hickory-hill-nos.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/3657312527225159541'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/3657312527225159541'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-nosotros-los-hickory-hill-nos.html' title='Réclame: A nosotros, los Hickory Hill, nos gusta que le guste (1993, 1995, 1996)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCJUxLyrUwAv0qGAnYcHRP1hC5EYOMFQPd6zXSPngfoPEQ8QwLfloteCfdHdw4Fz6hQ61o6TpjvAyYejmcf6wwInN7voBVbPMJB_fEri7gpawwkgpDK246Aa5C8i9Elo-UkTSomgeufP16VdJtjB4zupxKrob73wCnJo5KJz09THU-dGQzUHzU/s72-c/hickoryhill-ad-1993.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-3172166992383777738</id><published>2026-07-10T06:33:58.871-04:00</published><updated>2026-07-10T06:33:58.871-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Entel y la llegada del multicarrier. ¿Todavía no? (1994)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgym8JRpnNtzjrOl_5pfCXIttgijnxYLnIFFX3N6hyphenhyphenpKzuJGc-xcfKtYmP1xUwMXKduitHwEZ4ddBOS3Vj_LDg12IJW79DNZRRUhgdsJZa90uErLGUOALEhUNaWzbRcAumrcap-iJTX8RYas4OEqhlYSJtcEjga_CCngq7doXuShSS5SWJoUFdO/s1560/entel-ad-1994.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgym8JRpnNtzjrOl_5pfCXIttgijnxYLnIFFX3N6hyphenhyphenpKzuJGc-xcfKtYmP1xUwMXKduitHwEZ4ddBOS3Vj_LDg12IJW79DNZRRUhgdsJZa90uErLGUOALEhUNaWzbRcAumrcap-iJTX8RYas4OEqhlYSJtcEjga_CCngq7doXuShSS5SWJoUFdO/s1560/entel-ad-1994.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Era septiembre de ese año 1994 y el multicarrier estaba en proceso de despliegue. Todas las compañías grandes que iban a ser carrier estaban desplegando publicidad como locas, con eventos, promos, regalos, exceptuando una: la CTC. Y daba la impresión de que la CTC se sentía cómoda en el nuevo escenario, mientras las demás tenían miedo de su posición más privilegiada de cara al cliente. Se pensaba que la misma compañía de teléfonos de toda la vida, ahora transformada en carrier, iba a tener un tremendo poder. Así que sí, por esa razón las demás estaban promocionándose a destajo.&lt;/p&gt;

&lt;p&gt;En eso, Entel se mandó una promo de llamar a mitad de precio. Pero, pucha, no sé qué nivel de ofertón pudo ser. Era un sistema de multicarrier súper incipiente aún, con apenas un puñadito de ciudades en donde ya estaba. Faltaba todo el norte, faltaba desde Concepción al sur… y faltaba todo Santiago. Entonces, como que tirar una promo a mitad de precio en todo horario… no sé qué tanto te sacrificaste por el ofertón po, Entel. Pero igual el réclame te quedó divertido. Con un no tan sutil doble sentido que se hacía más evidente en la última toma, en donde un encuadre más cerrado dejaba todo aún más a la imaginación. &lt;i&gt;«¿Todavía no? Todavía no.»&lt;/i&gt; &lt;/p&gt;

&lt;p&gt;En octubre de 1994, con la llegada a Santiago, el multicarrier tuvo la inauguración oficial. Y eso de esperar una determinada hora para llamar, en tiempos sin Internet, es que lo seguimos sufriendo por varios años más.&lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Dam8q9expbA/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Dam8q9expbA/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/-l6oZmSenR8?si=FKszZUhbV7dfuSbi&amp;amp;t=1036&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/3172166992383777738/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-entel-y-la-llegada-del.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/3172166992383777738'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/3172166992383777738'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-entel-y-la-llegada-del.html' title='Réclame: Entel y la llegada del multicarrier. ¿Todavía no? (1994)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgym8JRpnNtzjrOl_5pfCXIttgijnxYLnIFFX3N6hyphenhyphenpKzuJGc-xcfKtYmP1xUwMXKduitHwEZ4ddBOS3Vj_LDg12IJW79DNZRRUhgdsJZa90uErLGUOALEhUNaWzbRcAumrcap-iJTX8RYas4OEqhlYSJtcEjga_CCngq7doXuShSS5SWJoUFdO/s72-c/entel-ad-1994.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-8569550944169203321</id><published>2026-07-08T15:32:15.888-04:00</published><updated>2026-07-08T20:13:59.267-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: ¿1+1? ¡Soprole! (1992)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdobrpuyj5P-wN_yd3yMCaH90ChfphILRuLHrRrk1pAD8AZpQtCOthrqBPGEipWT7c2CyZCZ37amDZoCFoEuWjBFFHxqNbweBSVVor0_drhEfm69VJs9kKK6vlrHbcjSUcaPxts-6CV2JUJipFmIm4dfBwRglutpDuvjEAVRMbtmhp-LTMrhBM/s1560/1mas1soprole-kelloggs-ad-1992.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdobrpuyj5P-wN_yd3yMCaH90ChfphILRuLHrRrk1pAD8AZpQtCOthrqBPGEipWT7c2CyZCZ37amDZoCFoEuWjBFFHxqNbweBSVVor0_drhEfm69VJs9kKK6vlrHbcjSUcaPxts-6CV2JUJipFmIm4dfBwRglutpDuvjEAVRMbtmhp-LTMrhBM/s1560/1mas1soprole-kelloggs-ad-1992.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;El clásico 1+1, a partir de aquí, se subió con todo al mundo de los cereales para el desayuno con mascotas. La colaboración Soprole x Kellogg’s se dio con las Zucaritas y los Choco Krispis (variedades que aún se pueden conseguir). Y, para promocionarlos, recurrieron a un poco de humor colegial que, de seguro, saltó al mundo real en una que otra sala de clase. &lt;/p&gt;

&lt;p&gt;Un humor que, además, saltó a la tele misma con Millenium Show, duo cómico salido de un concurso de talentos y que replicó la tallita del «¡Soprole!» en &lt;a href=&quot;https://www.youtube.com/watch?v=iMY2JvmtoHg&quot; target=&quot;_blank&quot;&gt;Viña 2001&lt;/a&gt;, como una de las muchas referencias que usaba el «Turrón», personaje caracterizado por «rallar la papa» con las cosas que miraba en la tele. Yep, va una yapa para los que se quedan hasta el final. &lt;/p&gt;

&lt;p&gt;Los Millenium Show, después de la fama de Viña, tuvieron cada uno problemas de salud, por lo que abandonaron los escenarios. Por ahí también el «Peñeteñe» se sumó a otro grupo cómico. Pero, hace muy poco, el año pasado, ambos integrantes &lt;a href=&quot;https://www.youtube.com/watch?v=rhYrWgWnKPc&quot; target=&quot;_blank&quot;&gt;se reencontraron en el podcast del Luis Slimming «Entre broma &amp;amp; broma»&lt;/a&gt;. &lt;/p&gt;

&lt;p&gt;Que los réclames de ahora consigan meter en lo cotidiano una tallita como la del 1+1… ni por las tapas. No pidamos tanto. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DaiFw0xhSCu/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DaiFw0xhSCu/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/vsnexk2nX-Q?si=c-Ga1kSkGweauock&amp;amp;t=13&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/8569550944169203321/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-11-soprole-1992.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8569550944169203321'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8569550944169203321'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-11-soprole-1992.html' title='Réclame: ¿1+1? ¡Soprole! (1992)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdobrpuyj5P-wN_yd3yMCaH90ChfphILRuLHrRrk1pAD8AZpQtCOthrqBPGEipWT7c2CyZCZ37amDZoCFoEuWjBFFHxqNbweBSVVor0_drhEfm69VJs9kKK6vlrHbcjSUcaPxts-6CV2JUJipFmIm4dfBwRglutpDuvjEAVRMbtmhp-LTMrhBM/s72-c/1mas1soprole-kelloggs-ad-1992.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-4272082309162517947</id><published>2026-06-26T16:43:36.670-04:00</published><updated>2026-06-28T21:31:55.407-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Dualette. Gracias por la delicadeza (1989)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEnEmfx3srKrCHiYYRd2MRqhKGw4parArr_4zpQnyIpCp9YOvqjRreoUxccL2OHZotChN2CWSsYyjQlPfOkJDoE6FbTZjbEO8JVOq3aHDrfkQ2s1xOv9qyIVyAmKrKOBNG2eRZFNXo1NOchGg16IpZl7QCP0H7gPS_o8KXTFbmyKFsJTIyaGMP/s1560/dualette-ad-1989.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEnEmfx3srKrCHiYYRd2MRqhKGw4parArr_4zpQnyIpCp9YOvqjRreoUxccL2OHZotChN2CWSsYyjQlPfOkJDoE6FbTZjbEO8JVOq3aHDrfkQ2s1xOv9qyIVyAmKrKOBNG2eRZFNXo1NOchGg16IpZl7QCP0H7gPS_o8KXTFbmyKFsJTIyaGMP/s1560/dualette-ad-1989.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;El reel más anti-reel que he compartido jamás. Uno que me lleva a fines de los ochentas y a esa rutina, no «del colegio a la casa» sino que «del colegio a la cama». Yep. Porque no había plata pa&#39; pastillas, ni remedios, ni jarabes, ni nada. Así que, una vez vuelto del colegio y hecha la tarea, era estar en cama toda la tarde viendo mucha tele. Tal vez fue la época en que más tele vi en la vida. &lt;/p&gt;&lt;p&gt;Y si antes fue la hoja de papel cayendo lentamente con un pianito de fondo, años después los de Dualette hicieron esto. Un jardín de invierno, nieve, unos patos, un gatito, violines... Y todo para vender un papel confort.&lt;/p&gt;

&lt;p&gt;«Gracias por la delicadeza». Porque es un gracias. Un gracias muy frío, pero un gracias. Y aquí, es además una pausa. Una pausa de ésas que nadie se las cree mucho, pero que hay que hacer cuando el sentido se agota.&lt;/p&gt;

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&lt;div style=&quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;&quot;&gt;View this post on Instagram&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 12.5% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;&quot;&gt;&lt;div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: 8px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/ivtTkA99KQ0?si=uUoP1oWYuqKRqXtz&amp;amp;t=1852&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/4272082309162517947/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-dualette-gracias-por-la.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4272082309162517947'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4272082309162517947'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-dualette-gracias-por-la.html' title='Réclame: Dualette. Gracias por la delicadeza (1989)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEnEmfx3srKrCHiYYRd2MRqhKGw4parArr_4zpQnyIpCp9YOvqjRreoUxccL2OHZotChN2CWSsYyjQlPfOkJDoE6FbTZjbEO8JVOq3aHDrfkQ2s1xOv9qyIVyAmKrKOBNG2eRZFNXo1NOchGg16IpZl7QCP0H7gPS_o8KXTFbmyKFsJTIyaGMP/s72-c/dualette-ad-1989.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-8611035470000891446</id><published>2026-06-22T18:01:03.350-04:00</published><updated>2026-06-23T01:19:23.870-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: ¡Y apareció el príncipe con una Sunnymet! (1991)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiShqX7fJJBs9Kws_8ZbFOG6ZL0iCpEGMR6C-E_NNqNCHK5zgxFAUuhvR4CZpbJyqDuYEjXrDHERxMsWNIswrKWvXSMxdlejPrIbUzolb5rff3fWjeedzVWAZCrTQGJmU8Q94Wo59OC24IjCUmOgDdO83cscc1HZmcLZZNhl5FykViSD_y-3Tus/s1560/sunnymet-ad-1991.jpg&quot; style=&quot;display: block; padding: 1em 0; text-align: center; &quot;&gt;&lt;img alt=&quot;&quot; border=&quot;0&quot; width=&quot;600&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiShqX7fJJBs9Kws_8ZbFOG6ZL0iCpEGMR6C-E_NNqNCHK5zgxFAUuhvR4CZpbJyqDuYEjXrDHERxMsWNIswrKWvXSMxdlejPrIbUzolb5rff3fWjeedzVWAZCrTQGJmU8Q94Wo59OC24IjCUmOgDdO83cscc1HZmcLZZNhl5FykViSD_y-3Tus/s1560/sunnymet-ad-1991.jpg&quot;/&gt;&lt;/a&gt;&lt;/div&gt;


&lt;br /&gt;&lt;p&gt;Yep. Ta helao. Empezó el invierno y aquí elegimos gozarlo. Y ya que antes revisamos Foguita, ahora nos fuimos al lado Sunnymet de la fuerza. Aunque eso de compartir historias de castillos, sustos y monstruos al llegar la noche parece muy de fuera. Como de serie gringa fogatera. Pero siempre se podía dormir feliz a pata pelá con una Sunnymet. Si sirve para los monstruos de un cuento sacado de la manga por un cabro chico, sirve para cualquiera. Y el cuento tuvo su no sé qué. Tanto, que el «Heribeeeertoooo...» esta vez se sintió súper secundario. &lt;/p&gt;

&lt;p&gt;Muy bakán de noche con estufa, pero eso sí, siempre que alguien se acuerde de pararse de la cama antes de quedarse dormido y apagarla. El costo oculto de la parafina (o del gas). &lt;/p&gt;

&lt;p&gt;Difícil misión. Pero lo aceptábamos sin chistar.&lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DZ51cAnPXpE/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DZ51cAnPXpE/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/JTzEnabwV3o?si=GaIx787kFxoULGfJ&amp;amp;t=1713&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/8611035470000891446/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-y-aparecio-el-principe-con-una.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8611035470000891446'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8611035470000891446'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-y-aparecio-el-principe-con-una.html' title='Réclame: ¡Y apareció el príncipe con una Sunnymet! (1991)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiShqX7fJJBs9Kws_8ZbFOG6ZL0iCpEGMR6C-E_NNqNCHK5zgxFAUuhvR4CZpbJyqDuYEjXrDHERxMsWNIswrKWvXSMxdlejPrIbUzolb5rff3fWjeedzVWAZCrTQGJmU8Q94Wo59OC24IjCUmOgDdO83cscc1HZmcLZZNhl5FykViSD_y-3Tus/s72-c/sunnymet-ad-1991.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-8641324852126017558</id><published>2026-06-21T14:29:45.173-04:00</published><updated>2026-06-21T14:29:59.948-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: «Destapa la risa» con Free, Crush y Canada Dry (1987)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1XZRL3t565-fm76tLwA9FQ3imnWp6qa3ymMoj6aq-jDrubOeNZgwK3-HxnCgNHSt3q5uMwKQyGRMzZHlQp1OFyAHWXAdEt_IXyOSR7bJq_-kAzah-o9AkpvHstheXFol8gt3LMdnncTyRsQDxKuveH3wJhE-wb7Y7RJQzNvtYiIpKDodhmL6C/s1560/destapalarisa_ad_1987.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1XZRL3t565-fm76tLwA9FQ3imnWp6qa3ymMoj6aq-jDrubOeNZgwK3-HxnCgNHSt3q5uMwKQyGRMzZHlQp1OFyAHWXAdEt_IXyOSR7bJq_-kAzah-o9AkpvHstheXFol8gt3LMdnncTyRsQDxKuveH3wJhE-wb7Y7RJQzNvtYiIpKDodhmL6C/s1560/destapalarisa_ad_1987.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;«Destapa la risa».&lt;/i&gt; A diferencia de la mayoría de promos con premios inalcanzables y de las que nunca conocimos a alguien que hubiera ganado alguna cosa, ésta de Free y sus amiguis seguía la escuela del «bien barato, pero harto». Fueron bromas que gozaron de su momento de fama y que, por un breve tiempo, se pusieron tan de moda que te las encontrabas en la feria libre sin pasar por ninguna promo. Y eran tantas que, en un réclame de 45 segundos, no las pudieron mencionar todas.&lt;/p&gt;

&lt;p&gt;Todo muy colorinche, muy ochentoso, muy divertido para su época, pero con un pelín de cringe. Con todo, no alcanzó a envejecer mal. Por suerte. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DZ23iWlRd5b/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DZ23iWlRd5b/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 19% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display:block; height:50px; margin:0 auto 12px; width:50px;&quot;&gt;&lt;svg width=&quot;50px&quot; height=&quot;50px&quot; viewBox=&quot;0 0 60 60&quot; version=&quot;1.1&quot; xmlns=&quot;https://www.w3.org/2000/svg&quot; xmlns:xlink=&quot;https://www.w3.org/1999/xlink&quot;&gt;&lt;g stroke=&quot;none&quot; stroke-width=&quot;1&quot; fill=&quot;none&quot; fill-rule=&quot;evenodd&quot;&gt;&lt;g transform=&quot;translate(-511.000000, -20.000000)&quot; fill=&quot;#000000&quot;&gt;&lt;g&gt;&lt;path d=&quot;M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631&quot;&gt;&lt;/path&gt;&lt;/g&gt;&lt;/g&gt;&lt;/g&gt;&lt;/svg&gt;&lt;/div&gt;&lt;div style=&quot;padding-top: 8px;&quot;&gt; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/i9MKWVXNzuU?si=daK7KzbTpcQxUT8h&amp;amp;t=72&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/8641324852126017558/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-destapa-la-risa-con-free-crush.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8641324852126017558'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8641324852126017558'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-destapa-la-risa-con-free-crush.html' title='Réclame: «Destapa la risa» con Free, Crush y Canada Dry (1987)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1XZRL3t565-fm76tLwA9FQ3imnWp6qa3ymMoj6aq-jDrubOeNZgwK3-HxnCgNHSt3q5uMwKQyGRMzZHlQp1OFyAHWXAdEt_IXyOSR7bJq_-kAzah-o9AkpvHstheXFol8gt3LMdnncTyRsQDxKuveH3wJhE-wb7Y7RJQzNvtYiIpKDodhmL6C/s72-c/destapalarisa_ad_1987.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-456615870149086600</id><published>2026-06-19T13:48:36.894-04:00</published><updated>2026-06-20T11:10:50.368-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: En Almac, la entendemos, mamá (1984)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX4RldvbGuxNvJJ2oz05MyR_5O1I27JfDxTGXaasC9gzJ4_uOpb7uB9U23rFjiffEWoab8wgfbFYIzx7MmRy3ZeAH8J6Ggv-iFuV517g4BvXyBPkN5kSljCKh23nVGuSXnBCkitYnnqEy9KXQMH6NExLSz6Jjbz1e91xnKksSJwZnKopyVKXS9/s1541/almac-ad-1984.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1156&quot; data-original-width=&quot;1541&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX4RldvbGuxNvJJ2oz05MyR_5O1I27JfDxTGXaasC9gzJ4_uOpb7uB9U23rFjiffEWoab8wgfbFYIzx7MmRy3ZeAH8J6Ggv-iFuV517g4BvXyBPkN5kSljCKh23nVGuSXnBCkitYnnqEy9KXQMH6NExLSz6Jjbz1e91xnKksSJwZnKopyVKXS9/s1541/almac-ad-1984.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;En Almac, la entendemos, mamá.&lt;/i&gt; Yep. Hora de clásicos en Réclame.&lt;/p&gt;

&lt;p&gt;Y quien mejor para entender a una mamá que… otra mamá. Así, para el rol de jefa de tienda, se trajeron desde Argentina a &lt;a href=&quot;https://es.wikipedia.org/wiki/Gachi_Ferrari&quot; target=&quot;_blank&quot;&gt;Graciela Ferrari&lt;/a&gt; (no Gabriela como se podía ver en su placa), que sí, fue la misma de Petete y amor platónico para más de alguno. Una jefa de tienda que estaba al frente del buque y que también era mamá, tenía su hogar y con ese paralelo al comienzo lo trataban de hacer ver. Todo esto en un supermercado que, visto hoy, es una auténtica cápsula del tiempo de cómo eran los supermercados en los comienzos, desde su aparición, hasta la década ochentosa. Con un aspecto de galpón, ni por si acaso enormes y súperiluminados como lo son ahora. Con frutas y verduras en canastos de mimbre. Con ofertas escritas con plumón y etiquetas de precio en vez de códigos de barras. Cuando ir al super era para comprar comida, bebidas, artículos de aseo… y hasta ahí. Y, cerrándolo todo, un jingle que es un clásico y que rotaba hasta en radio (pero en radios FM no más. ¿AM? Noooo, qué roto…)&lt;/p&gt;

&lt;p&gt;Respecto al jingle, fue cantado por una voz que le sonará familiar a muchos, aunque no conozcan su nombre: Claudia Muñoz. Grabó una montonera de jingles y hasta aportó con &lt;a href=&quot;https://www.youtube.com/watch?v=9ZZp65q7b9g&amp;amp;pp=ygUOY2xhdWRpYSBtdcOxb3o%3D&quot; target=&quot;_blank&quot;&gt;el tema central de una teleserie&lt;/a&gt;. En fin. &lt;/p&gt;

&lt;p&gt;En cuanto a Graciela (Gachi para los amigos), fue rostro reconocido de la tele de su país, hasta esa época. Al año siguiente se casó y se retiró para ser empresaria textil, igualito que su nuevo marido. &lt;i&gt;«¿Así es que no va a cantar?»&lt;/i&gt; Como le decía en off Jorge Rencoret un par de años después &lt;a href=&quot;https://www.youtube.com/watch?v=36qJ0WDB7hM&quot; target=&quot;_blank&quot;&gt;en otro réclame de Almac&lt;/a&gt;, antes de las ofertas de la semana. Nop, Gachi nunca cantó, al menos, en algún réclame de Almac. Pero la recordamos igual. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DZxoR0GxE2H/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DZxoR0GxE2H/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://www.youtube.com/watch?v=kEzoHIWeAX4&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;


</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/456615870149086600/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-en-almac-la-entendemos-mama-1984.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/456615870149086600'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/456615870149086600'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-en-almac-la-entendemos-mama-1984.html' title='Réclame: En Almac, la entendemos, mamá (1984)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX4RldvbGuxNvJJ2oz05MyR_5O1I27JfDxTGXaasC9gzJ4_uOpb7uB9U23rFjiffEWoab8wgfbFYIzx7MmRy3ZeAH8J6Ggv-iFuV517g4BvXyBPkN5kSljCKh23nVGuSXnBCkitYnnqEy9KXQMH6NExLSz6Jjbz1e91xnKksSJwZnKopyVKXS9/s72-c/almac-ad-1984.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-8921277057511968137</id><published>2026-06-16T16:17:45.015-04:00</published><updated>2026-06-16T16:17:45.016-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Foguita de Mademsa (con Katty Kowaleczko) (1984)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHGHOpVyvLB5DELyv2zrbV58QAao8QBhuAguEx1kehDMCUcWkQWkOP-ByyGZ4JVhfztlF_DiEUJMPY0WF-zL1YpK_DIf6HPgoUXZ9m4FCyWllllZay1IjBE7Lyx7796KMeB8Ea5G-OLvDMNe4HrVXNAG8TFl3cMExdSvfbZD9CL9JsIEZvXqko/s1560/foguitamademsa-ad-1984.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHGHOpVyvLB5DELyv2zrbV58QAao8QBhuAguEx1kehDMCUcWkQWkOP-ByyGZ4JVhfztlF_DiEUJMPY0WF-zL1YpK_DIf6HPgoUXZ9m4FCyWllllZay1IjBE7Lyx7796KMeB8Ea5G-OLvDMNe4HrVXNAG8TFl3cMExdSvfbZD9CL9JsIEZvXqko/s1560/foguitamademsa-ad-1984.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Esto fue una continuación. Una segunda parte de &lt;a href=&quot;https://www.youtube.com/watch?v=v7FZVTN7vY0&quot; target=&quot;_blank&quot;&gt;un réclame de 1981&lt;/a&gt; en que nuestro (ya conocido de la casa) repartidor de Mademsa llegó con la estufa y al final tuvo que salir por atrás.&lt;/p&gt;

&lt;p&gt;Alguien tuvo que haber quedado con las ganas de ver qué más pasaba. Así que, tres años después, la continuación al fin llegó. &lt;/p&gt;

&lt;p&gt;Entre medio, cambió hasta el modelo de la estufa. Pero quién se fija tanto en detalles ñoños. Qué importa eso. La invitada del lolito era alguien que, como después nos enteraríamos, era nada menos que la &lt;a href=&quot;https://es.wikipedia.org/wiki/Katty_Kowaleczko&quot; target=&quot;_blank&quot;&gt;Katty Kowaleczko&lt;/a&gt; (Katty Ko para los amigos) que por esa época fue modelo de Sábados Gigantes y también hizo uno que otro réclame.  Antes de las teleseries. &lt;/p&gt;

&lt;p&gt;La Foguita (o la Sunny Met) podrán tener todos los contras de la parafina, y por eso varios tuvimos que evolucionar a la fuerza hacia las estufas a gas o a las eléctricas, pero ninguna alternativa entrega tanto calor por tan poco. Se extraña. Harto. &lt;/p&gt;

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&lt;div style=&quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;&quot;&gt;View this post on Instagram&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 12.5% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;&quot;&gt;&lt;div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: 8px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; 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background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/DZpdXT4OUmI/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://www.youtube.com/watch?v=1cZH2zHSi0M&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/8921277057511968137/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-foguita-de-mademsa-con-katty.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8921277057511968137'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8921277057511968137'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-foguita-de-mademsa-con-katty.html' title='Réclame: Foguita de Mademsa (con Katty Kowaleczko) (1984)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHGHOpVyvLB5DELyv2zrbV58QAao8QBhuAguEx1kehDMCUcWkQWkOP-ByyGZ4JVhfztlF_DiEUJMPY0WF-zL1YpK_DIf6HPgoUXZ9m4FCyWllllZay1IjBE7Lyx7796KMeB8Ea5G-OLvDMNe4HrVXNAG8TFl3cMExdSvfbZD9CL9JsIEZvXqko/s72-c/foguitamademsa-ad-1984.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-2018815183758470523</id><published>2026-06-13T19:08:59.533-04:00</published><updated>2026-06-13T19:24:33.114-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Maní-comio de Evercrisp (1985)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifA9Axy_Z_XcANPb6aYjKzhNhyvI2-aLG9GnW30igKBChdmM4Ba57aTGcpZR-nCYYD9sLm-in2fULs2o40iFUW52CDk_bzLw5XR6gyUFNve5rxOtgrNjDDQTpyoPbZgpjisQG78d7NXWrZQGwLeZ2HBgZJrDNHXi9PCv3VmVNwpWoxOSuVkFl0/s1560/manicomio-evercrisp-ad-1985.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifA9Axy_Z_XcANPb6aYjKzhNhyvI2-aLG9GnW30igKBChdmM4Ba57aTGcpZR-nCYYD9sLm-in2fULs2o40iFUW52CDk_bzLw5XR6gyUFNve5rxOtgrNjDDQTpyoPbZgpjisQG78d7NXWrZQGwLeZ2HBgZJrDNHXi9PCv3VmVNwpWoxOSuVkFl0/s1560/manicomio-evercrisp-ad-1985.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;«¡Yaaaaa...! ¿Creen que uno es mono?»&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;Esa época en que Evercrisp tuvo su «crocante» de maní. No lo alcancé a probar. Mejor dicho, nunca quise. Y tampoco sé qué eran. ¿Suflé, así como los de papa o los dulces? Como sea. Un «crocante» con el poder suficiente para «volver mono» a quien lo probara. &lt;/p&gt;

&lt;p&gt;Tengo la tincada de que esto duró súperpoco. Y que el cabro chico, en su proceso de volverse mono, asustó a más de alguien a la pasada. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DZhxVDbBVPh/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DZhxVDbBVPh/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;div style=&quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;&quot;&gt;View this post on Instagram&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 12.5% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;&quot;&gt;&lt;div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: 8px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: auto;&quot;&gt; &lt;div style=&quot; width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/DZhxVDbBVPh/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://youtu.be/JFwHNCbgi04?si=F185jKxrmILfOipL&amp;amp;t=1503&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/2018815183758470523/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-mani-comio-de-evercrisp-1985.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/2018815183758470523'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/2018815183758470523'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-mani-comio-de-evercrisp-1985.html' title='Réclame: Maní-comio de Evercrisp (1985)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifA9Axy_Z_XcANPb6aYjKzhNhyvI2-aLG9GnW30igKBChdmM4Ba57aTGcpZR-nCYYD9sLm-in2fULs2o40iFUW52CDk_bzLw5XR6gyUFNve5rxOtgrNjDDQTpyoPbZgpjisQG78d7NXWrZQGwLeZ2HBgZJrDNHXi9PCv3VmVNwpWoxOSuVkFl0/s72-c/manicomio-evercrisp-ad-1985.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-8200175107539084372</id><published>2026-06-10T15:32:58.215-04:00</published><updated>2026-06-10T15:32:58.215-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Alpargatas Iberia (1991)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijYum0n0SpgcRk7nzYC2wufffrH7lalNdEWhTrYVZEManQHP39DZ1ha8kXbGZpCZ2Lou1G84v8mPseydrYteVhHFyM-UU1594z3mI29JLwhh1Ezc-oiWnkouidqaf1RJgB30q2B1rmX60OvSeoW7xh63L1rvYXmc-iDlJrS0o3VF3EnP_WTG6V/s1560/alpargatasiberia-ad-1991.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijYum0n0SpgcRk7nzYC2wufffrH7lalNdEWhTrYVZEManQHP39DZ1ha8kXbGZpCZ2Lou1G84v8mPseydrYteVhHFyM-UU1594z3mI29JLwhh1Ezc-oiWnkouidqaf1RJgB30q2B1rmX60OvSeoW7xh63L1rvYXmc-iDlJrS0o3VF3EnP_WTG6V/s1560/alpargatasiberia-ad-1991.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;La auténtica alpargata.&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;Así fue la aventura de las Alpargatas Iberia, una empresa familiar muy artesanal que aún existe y que, en un acto bien alumbrado, en los ochentas y noventas se atrevió a poner réclames en la tele. Réclames de los que, muy posiblemente, éste sea el que mejor se recuerde. &lt;/p&gt;

&lt;p&gt;Sí, salió por dos pesos. Sí, el doblaje es muy maqueta. Pero fue uno de los últimos suspiros de ochentismo en la tele. Y se le quiere. Orgullosa o culposamente, se le quiere. &lt;/p&gt;

&lt;p&gt;Yo me quedo con que al fin pude saber cómo era la letra del remate del jingle, el que viví toda una vida creyendo que decía otra cosa: «¡Iberiaaaaaa, woooo... taz!» Una pasada a 0,5x y una escucha atenta, me hicieron descubrir... que no era así. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DZaArk6ulO8/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DZaArk6ulO8/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/SGvq_XLT_rU?si=N0nACltNq59ieA--&amp;amp;t=2660&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;
</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/8200175107539084372/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-alpargatas-iberia-1991.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8200175107539084372'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8200175107539084372'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-alpargatas-iberia-1991.html' title='Réclame: Alpargatas Iberia (1991)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijYum0n0SpgcRk7nzYC2wufffrH7lalNdEWhTrYVZEManQHP39DZ1ha8kXbGZpCZ2Lou1G84v8mPseydrYteVhHFyM-UU1594z3mI29JLwhh1Ezc-oiWnkouidqaf1RJgB30q2B1rmX60OvSeoW7xh63L1rvYXmc-iDlJrS0o3VF3EnP_WTG6V/s72-c/alpargatasiberia-ad-1991.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-8425753143236674877</id><published>2026-06-09T16:32:09.124-04:00</published><updated>2026-06-09T16:32:09.124-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Es que no hay pollo como Super Pollo (1993)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFeBFSqeoxEuIxvCi33E8rNzRcT0vGSvOZgjLeFSWz2n2NVveYhdW6JUjBfBUfaNcShsdl3FYf_IRdhaP42RfCM1qLZMQt9m3YYXTzVJBvoHoE_EWhBedBh-_9qFC3CPBSC78mYjDLvkl8amyYUOugTyQlHOGZj_Og8pC2pW_SCve5gRy3xUHS/s1560/superpollo-ad-1993.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFeBFSqeoxEuIxvCi33E8rNzRcT0vGSvOZgjLeFSWz2n2NVveYhdW6JUjBfBUfaNcShsdl3FYf_IRdhaP42RfCM1qLZMQt9m3YYXTzVJBvoHoE_EWhBedBh-_9qFC3CPBSC78mYjDLvkl8amyYUOugTyQlHOGZj_Og8pC2pW_SCve5gRy3xUHS/s1560/superpollo-ad-1993.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;«Será exagerado... pero... ¡Es que no hay pollo como Super Pollo!».&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;Fue el día en que, en una campaña noventosa, los de Super Pollo tomaron mucha inspiración cartoon. Todo un destrozo para mostrar que, cuando el pollo no era Super Pollo, nada más importaba. Y terminaron derrumbando una carnicería o, en este caso, deteniendo una mudanza y dejando caer un piano. &lt;/p&gt;

&lt;p&gt;Mucho Looney Tunes en todo esto. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DZYMiOVvMjH/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DZYMiOVvMjH/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/DZYMiOVvMjH/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://youtu.be/fZ_P-341TaY?si=QCt4iy-nfDk0MqCn&amp;amp;t=2964&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/8425753143236674877/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-es-que-no-hay-pollo-como-super.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8425753143236674877'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8425753143236674877'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-es-que-no-hay-pollo-como-super.html' title='Réclame: Es que no hay pollo como Super Pollo (1993)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFeBFSqeoxEuIxvCi33E8rNzRcT0vGSvOZgjLeFSWz2n2NVveYhdW6JUjBfBUfaNcShsdl3FYf_IRdhaP42RfCM1qLZMQt9m3YYXTzVJBvoHoE_EWhBedBh-_9qFC3CPBSC78mYjDLvkl8amyYUOugTyQlHOGZj_Og8pC2pW_SCve5gRy3xUHS/s72-c/superpollo-ad-1993.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-4187104820049916334</id><published>2026-06-06T11:31:28.878-04:00</published><updated>2026-06-06T23:41:12.235-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="prendelatele"/><title type='text'>Prende la Tele: El debut del Señor Lápiz (1987)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibNyqz-vO8lPAAOrjDW4ZLX0jXfQiCROZ2wu5gx-pKs8uKQCWoE3D7DE0NYidE4qME4CIIsFFliGiyRK512D47xaVekF-3Ixgu-4B7FqGeAgQC6801LLtLculIpmof0XtNrjKSkSepTj69MygHzwEqYGXWBtflW0A1dRXfs6RoITfWvv5rP0Fl/s1560/senorlapiz-tv-1987.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibNyqz-vO8lPAAOrjDW4ZLX0jXfQiCROZ2wu5gx-pKs8uKQCWoE3D7DE0NYidE4qME4CIIsFFliGiyRK512D47xaVekF-3Ixgu-4B7FqGeAgQC6801LLtLculIpmof0XtNrjKSkSepTj69MygHzwEqYGXWBtflW0A1dRXfs6RoITfWvv5rP0Fl/s1560/senorlapiz-tv-1987.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Si bien es cierto, hacia el final de la temporada de 1985, Cachureos experimentó con público en el estudio, no fue hasta 1987 que el programa al fin se concibió de esa forma. Entre las novedades de ese año, llegó el Señor Lápiz. Con la gracia de ser capaz de dibujar algo en base a lo que sea que le hayan tirado como esbozo loco en el papel, el personaje prendió en poco tiempo.&lt;/p&gt;

&lt;p&gt;Pero sería a raíz del corpóreo de un sponsor y del éxito que éste tuvo, medido por cartas enviadas al canal, que Marcelo se decidió a introducir más personajes en forma de corpóreos, los que eventualmente terminaron reemplazando a los chicos, cuando éstos crecieron. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DZP0W8bBMPF/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DZP0W8bBMPF/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/wkVGxFYgM8k?si=3wiQIFVWogAmKJuu&amp;amp;t=1784&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/4187104820049916334/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/06/prende-la-tele-el-debut-del-senor-lapiz.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4187104820049916334'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4187104820049916334'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/06/prende-la-tele-el-debut-del-senor-lapiz.html' title='Prende la Tele: El debut del Señor Lápiz (1987)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibNyqz-vO8lPAAOrjDW4ZLX0jXfQiCROZ2wu5gx-pKs8uKQCWoE3D7DE0NYidE4qME4CIIsFFliGiyRK512D47xaVekF-3Ixgu-4B7FqGeAgQC6801LLtLculIpmof0XtNrjKSkSepTj69MygHzwEqYGXWBtflW0A1dRXfs6RoITfWvv5rP0Fl/s72-c/senorlapiz-tv-1987.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-1698560331883453016</id><published>2026-06-04T11:42:09.876-04:00</published><updated>2026-06-04T11:42:09.876-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Cerámicas Cordillera (1986)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBmk0zzkpBhyfkAfat_4wi17LQpQZf0mzGaSf9V0hWtt4SPkNv5eytwzPWMJDZIS8Loi22xtXHfpqgkTQJTCNtUIvoYBahH9_SHpIGBEyCY8LASd27rw9uvIBzcqcasrqn1ssQlFe5btgKnMNkZ-ubQjjnNMv9d4mCgUGA90YAWDfzASeTF7-1/s1560/cordillera-ad-1986.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBmk0zzkpBhyfkAfat_4wi17LQpQZf0mzGaSf9V0hWtt4SPkNv5eytwzPWMJDZIS8Loi22xtXHfpqgkTQJTCNtUIvoYBahH9_SHpIGBEyCY8LASd27rw9uvIBzcqcasrqn1ssQlFe5btgKnMNkZ-ubQjjnNMv9d4mCgUGA90YAWDfzASeTF7-1/s1560/cordillera-ad-1986.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;

&lt;p&gt;El día en que una marca de piso cerámico subió al columpio a la típica soa fan de la limpieza. &lt;/p&gt;

&lt;p&gt;O sea, vendes piso cerámico y quieres destacarte por sobre otras alternativas. ¿Qué haces? Después de pensarlo, no lo dudas más y le pegas a los otros pisos donde más les duele: son eternos necesitadores de cuidados. Que las cenizas, los líquidos, el barro... &lt;i&gt;¡EL BARRO!&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;En serio, es que todos los que éramos cabros chicos en esa época tuvimos a una mamá o a una tía o a una abuela preocupada día y noche de la limpieza de la casa. Y si en una visión de futuro distópico ochentera tipo cyberpunk ya se veía a la tecnología como vigilante y opresora, Cordillera le dio una vuelta y en su réclame no era la tecnología la que jugaba ese rol, sino que eran esas advertencias que todos escuchamos en casa, cayendo sin compasión sobre quienes estaban obligados a pasarle virutilla al piso de parquet y a aspirar alfombras por el resto de sus días. Hasta que, literalmente, uno de ellos vio la luz y descubrió algo que al fin cambió esa «realidad distópica» del virutillado y aspirado eterno... por algo mucho más amable y realmente moderno. &lt;/p&gt;

&lt;p&gt;No sé si esta visión distópica del aseo del hogar sacó muchas ronchas en su tiempo. Pucha, qué digo, tal vez no pasó nada pero, en fin, &lt;a href=&quot;https://www.youtube.com/watch?v=93kqGih9b6A&quot; target=&quot;_blank&quot;&gt;el réclame de Cordillera lanzado al año siguiente&lt;/a&gt; fue bastante más amable... &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DZKcdf3uySd/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DZKcdf3uySd/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/HZxjZBk0Zho?si=5U94_To1lTkyvdXe&amp;amp;t=59&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/1698560331883453016/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/06/el-dia-en-que-una-marca-de-piso.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1698560331883453016'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1698560331883453016'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/06/el-dia-en-que-una-marca-de-piso.html' title='Réclame: Cerámicas Cordillera (1986)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBmk0zzkpBhyfkAfat_4wi17LQpQZf0mzGaSf9V0hWtt4SPkNv5eytwzPWMJDZIS8Loi22xtXHfpqgkTQJTCNtUIvoYBahH9_SHpIGBEyCY8LASd27rw9uvIBzcqcasrqn1ssQlFe5btgKnMNkZ-ubQjjnNMv9d4mCgUGA90YAWDfzASeTF7-1/s72-c/cordillera-ad-1986.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-2026131174082036912</id><published>2026-06-01T11:32:32.262-04:00</published><updated>2026-06-02T13:27:50.864-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Cera Bravo. ¿Tanto futurismo para una cera? (1989)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Qcn-V5mGTX8bBJ8FYj6EinxzRqRRA27k0bvsAtgpyYTxHEmnL1lc2lMMThTp-T9cnWZyI3im_EIp70YrPbSPAOcOsGZkqRbs5CzotAcOiJ8izhbEXfXUqDun6RcY0zUdZpS3ukVOxiEssXoclQDUVLR-Yca02wGninM0spKvNG045YRX3xRz/s1560/bravo-ad-1989.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Qcn-V5mGTX8bBJ8FYj6EinxzRqRRA27k0bvsAtgpyYTxHEmnL1lc2lMMThTp-T9cnWZyI3im_EIp70YrPbSPAOcOsGZkqRbs5CzotAcOiJ8izhbEXfXUqDun6RcY0zUdZpS3ukVOxiEssXoclQDUVLR-Yca02wGninM0spKvNG045YRX3xRz/s1560/bravo-ad-1989.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Nunca vimos ni escuchamos más futurismo en la tele sólo para vender una cera. Y además lo presentaron todo como un juego de avanzar casillas, en que se enfrentaban la cera Bravo en cuestión, versus la cera común (que se súperagradece que no hayan cedido al cliché del envase feo con una X). Avanza tres espacios, vuelve al punto de partida… hasta me daban genuinas ganas de agarrar la enceradora y jugar a encerar la casa. Ni de chiste nos permitían eso.&lt;/p&gt;

&lt;p&gt;Además de la ambientación fría y media espacial, estaba esa música electrónica que cuando chicos nos sonaba súper rara y que, de seguro, le inspiró miedito a más de alguien. Súmale la pantalla en blanco y negro que muchos todavía veíamos. Yep. Mucho miedito. &lt;/p&gt;

&lt;p&gt;El otro día veía a un youtuber explorar un hospital abandonado desde esa época y no supo reconocer el piso plástico. Por alguna razón este tipo de piso, que en los ochentas estuvo en su top y que, pese a todo, por ahí todavía resiste, ya pasó de moda hace rato. Le cedió lugar a los pisos flotantes de hoy en día. La generación actual casi no los conoció. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DZC1dVxu3LJ/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DZC1dVxu3LJ/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/i7c1ks7G9c8?si=QI3JqjeP-gmUflYH&amp;amp;t=1226&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

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