<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-9493054</id><updated>2026-08-23T04:55:37.286-04:00</updated><category term="réclame"/><category term="prendelatele"/><category term="música"/><category term="pretoalpaso"/><category term="misdoschauchas"/><category term="canalpreto"/><category term="directoenelcarnet"/><category term="retrotecno"/><category term="prendelaradio"/><category term="señalesremotas"/><category term="imaginario"/><category term="guatearonenviñaundia"/><category term="holaestoexistio"/><category term="pretodato"/><category term="ydespuesporqueloscabroschicos"/><category term="elmundocasireal"/><category term="justretro"/><category term="disteclia"/><category term="tops"/><category term="detenganlaprensa"/><category term="pildoritas"/><category term="prendelacamara"/><category term="pretoenvivo"/><category term="primerpost"/><category term="temporadadepreguntas"/><title type='text'>Canal Preto</title><subtitle type='html'>Reviso tiempos idos a través de su tele, su publicidad y su cultura pop.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default?redirect=false'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default?start-index=26&amp;max-results=25&amp;redirect=false'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>1311</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-9493054.post-3901256477298923349</id><published>2026-08-22T19:43:29.636-04:00</published><updated>2026-08-23T01:40:35.064-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Chocolate Poker de McKay (1987)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTz2MzhW478wi2FwQCXLJKUodFVhtMpM1f3oub3GzwfXvVFTWgBYAALXC0MQUDnQQp0s1IUrfaSeb2H0tCaSAJbKjVOGXaeS38fIn-3L9G2_Vce4_RK-8rAUY3SUtNj3GI3QGzF6_xjuzKeuuBcHGm0115OYshRJm0DTNzSHHkHLP6flbBLXfR/s1560/pokermckay-ad-1987.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTz2MzhW478wi2FwQCXLJKUodFVhtMpM1f3oub3GzwfXvVFTWgBYAALXC0MQUDnQQp0s1IUrfaSeb2H0tCaSAJbKjVOGXaeS38fIn-3L9G2_Vce4_RK-8rAUY3SUtNj3GI3QGzF6_xjuzKeuuBcHGm0115OYshRJm0DTNzSHHkHLP6flbBLXfR/s1560/pokermckay-ad-1987.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;McKay, luego de esa época previa al «ya, yo McKay a las galletas y tú, Hucke, a los chocolates» tuvo más de alguna baja. Y entre esas bajas, una que me han mencionado más de alguna vez: el chocolate Poker. Venía en nada menos que cinco variedades (puro, con almendras, de leche, con manjar y maní, y chocolate blanco con almendras). Como que tenían Poker para todos los gustos. Y todo con una analogía de cumbres y de alta montaña (porque ya saben cuál era el juego aquí, chicos: estatus). Y los escaladores eran tan fanáticos del chocolate que lo comían cuando estaban escalando y después, viendo el video de la escalada en casita.&lt;/p&gt;

&lt;p&gt;&lt;i&gt;«Un gusto siempre a mano»&lt;/i&gt;. El Poker nunca fue la tremenda barra, sino un chocolate que te lo comías de camino a otro lugar, en un rato libre, en el descanso, cuando quisieras.
&lt;/p&gt;

&lt;p&gt;Pero hay un dato que muchos no manejábamos: McKay tuvo la marca Poker mucho antes de lanzar su chocolate y la usaba para una de sus galletas sandwich, la de chocolate y crema de naranja.&lt;/p&gt;

&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaHsntPXkO_JLMgtZZLxB0JYTB2i9enmOltTnZ57UjzUizFVVMJXlIcU9gDSvWgESzjpB4HtzaoUbSun2_GBto-m0ABg6T57xPZl9bgRejfEF6LqYX_uOFAcglrWDPkE80ToA4PeW-Ebnt-oiU2NbQxNcLsPkqwjx_wM8mbGut8ms5fc32KPns/s977/galletasmckay-sandwich.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;977&quot; data-original-width=&quot;736&quot; height=&quot;640&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaHsntPXkO_JLMgtZZLxB0JYTB2i9enmOltTnZ57UjzUizFVVMJXlIcU9gDSvWgESzjpB4HtzaoUbSun2_GBto-m0ABg6T57xPZl9bgRejfEF6LqYX_uOFAcglrWDPkE80ToA4PeW-Ebnt-oiU2NbQxNcLsPkqwjx_wM8mbGut8ms5fc32KPns/s977/galletasmckay-sandwich.jpg&quot; width=&quot;482&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Poker fue como el gran chocolate de McKay, antes de cederle ese mercado a Hucke. Nunca lo comí. Sólo me queda imaginarlo.&lt;/p&gt;

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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/DMubNLg3X3Y?si=tE_vRLwrt1UFDaMM&amp;amp;t=332&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt; 

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/3901256477298923349/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-chocolate-poker-de-mckay-1987.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/3901256477298923349'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/3901256477298923349'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-chocolate-poker-de-mckay-1987.html' title='Réclame: Chocolate Poker de McKay (1987)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTz2MzhW478wi2FwQCXLJKUodFVhtMpM1f3oub3GzwfXvVFTWgBYAALXC0MQUDnQQp0s1IUrfaSeb2H0tCaSAJbKjVOGXaeS38fIn-3L9G2_Vce4_RK-8rAUY3SUtNj3GI3QGzF6_xjuzKeuuBcHGm0115OYshRJm0DTNzSHHkHLP6flbBLXfR/s72-c/pokermckay-ad-1987.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-1643820965479969041</id><published>2026-08-20T21:56:41.026-04:00</published><updated>2026-08-23T01:55:18.871-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: D&#39;ampezzo... mamma mia! (1993, 1996)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgefr_sQaB6iYqMhVNciCutzeEJ347PhbtsVETYdnlrHwCjiWUq-AsFT7wpZ4UZ793n53gRPkU9ucPTn8YW3NeXYrLg0JW_cEzp9ROEBHy5svHleH9Uuv03Xk5n-bEOLm1CtMOUy0gqhfrTqtGel1x9MKEO3mQ15ygoZVzwIRk9cVVm59LSAsnd/s1024/dampezzo-ad-1993.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;768&quot; data-original-width=&quot;1024&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgefr_sQaB6iYqMhVNciCutzeEJ347PhbtsVETYdnlrHwCjiWUq-AsFT7wpZ4UZ793n53gRPkU9ucPTn8YW3NeXYrLg0JW_cEzp9ROEBHy5svHleH9Uuv03Xk5n-bEOLm1CtMOUy0gqhfrTqtGel1x9MKEO3mQ15ygoZVzwIRk9cVVm59LSAsnd/s1024/dampezzo-ad-1993.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;El otro día se estaban acordando de esto. &lt;i&gt;«A mangiare, Tonino».&lt;/i&gt; Independientemente de que la famosa frase de la mamma invitando a la mesa a Tonino se haya transformado en un chiste de escuela básica y que todo esto en onda de cine italiano que armó Silvio Caiozzi haya sido demasiado réclame para el producto que presentaba, me quedo con el &lt;i&gt;«per me, tu sei sempre Tonino»&lt;/i&gt;. Una frase y un diálogo que estaba todo en italiano, pero que igual entendimos, con el corazón.&lt;/p&gt;

&lt;p&gt;Lo que quedó medio olvidado fue que, años después, hubo una secuela. Tres años se demoró el Tonino en presentar a la Gina. Y cuando al fin la llevó a la casa a presentársela a su mamma, la señora nos hizo pasar un susto... &lt;/p&gt;

&lt;p&gt;Pero terminó bien, porque había que vender salsa de tomate. Y presentar esa caja de medio kilo que la mamma ya usaba tres años antes. Como que tú también esperaste, D&#39;ampezzo, ¿ah? &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DcSFWCuRsqH/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DcSFWCuRsqH/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/DcSFWCuRsqH/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[vía &lt;a href=&quot;https://www.youtube.com/watch?v=JQ2PZDacaYw&quot; target=&quot;_blank&quot;&gt;1&lt;/a&gt;, &lt;a href=&quot;https://youtu.be/nDEmvFRm3pQ&amp;amp;t=311&quot; target=&quot;_blank&quot;&gt;2&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/1643820965479969041/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-dampezzo-mamma-mia-1993-1996.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1643820965479969041'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1643820965479969041'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-dampezzo-mamma-mia-1993-1996.html' title='Réclame: D&#39;ampezzo... mamma mia! (1993, 1996)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgefr_sQaB6iYqMhVNciCutzeEJ347PhbtsVETYdnlrHwCjiWUq-AsFT7wpZ4UZ793n53gRPkU9ucPTn8YW3NeXYrLg0JW_cEzp9ROEBHy5svHleH9Uuv03Xk5n-bEOLm1CtMOUy0gqhfrTqtGel1x9MKEO3mQ15ygoZVzwIRk9cVVm59LSAsnd/s72-c/dampezzo-ad-1993.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-1419421025185384578</id><published>2026-08-18T22:53:15.791-04:00</published><updated>2026-08-19T04:56:08.522-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Nivea Milk, su piel siempre en forma (o «el regreso del terror») (1987)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN4lDwf3-66Knbxsx4EDSpctBu7CCJ5m6M6pa68czbcW8d-g7buY1OysQcoxpmNxVPXc2D01_DDSGFQujzj_dj_KdunX5jL7FuGf-zx4snTUHl_mhLJ2jli8RV1139D-4Qk-2uJa6d0UoINbUUUbwTvw1y3DJJcOiA8TG-oSDTK2fdXhfDCPSw/s1560/niveamilk-ad-1987.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN4lDwf3-66Knbxsx4EDSpctBu7CCJ5m6M6pa68czbcW8d-g7buY1OysQcoxpmNxVPXc2D01_DDSGFQujzj_dj_KdunX5jL7FuGf-zx4snTUHl_mhLJ2jli8RV1139D-4Qk-2uJa6d0UoINbUUUbwTvw1y3DJJcOiA8TG-oSDTK2fdXhfDCPSw/s1560/niveamilk-ad-1987.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Nivea Milk, el regreso. &lt;i&gt;Más Nivea Milk que nunca. &lt;/i&gt;&lt;/p&gt;&lt;p&gt;Algunos más antiguos aquí conocen &lt;a href=&quot;https://youtu.be/U3zmp6IK9LA?si=S0Hu_QQcmfGI5lYK&amp;amp;t=1117&quot; target=&quot;_blank&quot;&gt;la historia&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;Al fin encontré este réclame en la versión que vimos acá. Dos años después de ese réclame de fondo blanco. Ni que decirlo, bastante menos tétrico que la versión que había encontrado en portugués y a la que tuve que recurrir en su momento. Pero igual tiene algo. &lt;/p&gt;

&lt;p&gt;Esta vez trataron de hacer una analogía entre la piel y una paleta publicitaria frente al clima y la intemperie. Posiblemente esto sea meh para varios, pero ¿por qué suena así cuando se va deteriorando el letrero? Pero qué necesidad. La misma voz plana (aunque esta vez menos) del mismo locutor del &lt;a href=&quot;https://www.youtube.com/watch?v=n_63eYh-kuw&quot; target=&quot;_blank&quot;&gt;réclame del &#39;85&lt;/a&gt;, en algo que yo percibía claramente como un regreso del terror. Sumemos esos dos segundos de silencio al final (no fue mi edición) que me eran eternos, en donde no ocurre nada y para mí era como &lt;i&gt;«¿Ya y ahora? Esto terminó. ¿Nadie se da cuenta que terminó? ¿Nadie va a cortar y pasar al siguiente?»&lt;/i&gt;. &lt;/p&gt;

&lt;p&gt;De nuevo, para muchos será un meh... pero déjenme tener mis cinco minutos. Porfa.&lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DcNGV84sOay/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DcNGV84sOay/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/SPcVYULHpS0?si=X60UFiWNGnd0DrdP&amp;amp;t=367&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/1419421025185384578/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/nivea-milk-su-piel-siempre-en-forma-o.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1419421025185384578'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1419421025185384578'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/nivea-milk-su-piel-siempre-en-forma-o.html' title='Nivea Milk, su piel siempre en forma (o «el regreso del terror») (1987)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN4lDwf3-66Knbxsx4EDSpctBu7CCJ5m6M6pa68czbcW8d-g7buY1OysQcoxpmNxVPXc2D01_DDSGFQujzj_dj_KdunX5jL7FuGf-zx4snTUHl_mhLJ2jli8RV1139D-4Qk-2uJa6d0UoINbUUUbwTvw1y3DJJcOiA8TG-oSDTK2fdXhfDCPSw/s72-c/niveamilk-ad-1987.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-1392803930097848586</id><published>2026-08-15T18:00:20.677-04:00</published><updated>2026-08-15T18:00:20.677-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Criollitas de McKay (1984)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7ouH3YXfA8GodKj4g2x_n4e5RZ-QB_O8shhj01UVWpmBwbxBGwmrSBoiCkheFbailWiS2HJarF_azcGGXEwvwryyy-lWBZgBhRnUNCiCIkONqO9ccm0q4m-lEMdSdvd1r7yeLIPDjk1zYRIT7b5ZYe1NKKdl4BP_9kp6hvlXQDGt7uBHzBrT8/s1560/criollitasmckay-ad-1984.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7ouH3YXfA8GodKj4g2x_n4e5RZ-QB_O8shhj01UVWpmBwbxBGwmrSBoiCkheFbailWiS2HJarF_azcGGXEwvwryyy-lWBZgBhRnUNCiCIkONqO9ccm0q4m-lEMdSdvd1r7yeLIPDjk1zYRIT7b5ZYe1NKKdl4BP_9kp6hvlXQDGt7uBHzBrT8/s1560/criollitasmckay-ad-1984.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Una galleta que, medio transformada, aún existe. Las Criollitas de McKay. Aunque en verdad fue un nombre tomado prestado del otro lado de la cordillera. Porque &lt;a href=&quot;https://www.youtube.com/watch?v=nw47mq4Ht9E&quot; target=&quot;_blank&quot;&gt;las Criollitas originales son argentinas&lt;/a&gt;, de la Bagley, que las creó en 1943. Pero en un mundo ochentoso sin Internet, estas cosas pasaban. Más de lo que uno piensa.&lt;/p&gt;

&lt;p&gt;Ahí teníamos al padre de la casa presentando a su familia y todos con nombres parecidos con C (y esto me recuerda mucho la rutina de Juan Pablo López en Viña el año pasado con &lt;a href=&quot;https://youtu.be/7SgQn6UHQMw?si=AkAyDZrXKFIR6_CU&amp;amp;t=3917&quot; target=&quot;_blank&quot;&gt;el Christrian, el Christrofer y la Christrina&lt;/a&gt;) para finalmente introducir al público las Criollitas, que eran «como de la familia». Unas Criollitas que no eran como las de ahora y se presentaban como las galletas de diario, no para ocasiones especiales, sino para cualquier día, cualquier hora y a un precio conveniente. &lt;/p&gt;

&lt;p&gt;Últimamente han tratado de lanzar nuevos sabores (no ha pasado mucho con eso) y recuperar el envase original como edición retro. Aunque hay unas Champañitas de Costa que son más crujientes y un pelín más baratas, pero las Criollitas son las Criollitas. En fin, cosa de gustos. &lt;/p&gt;

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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/zZzt5Oa4FAE?si=3Q4eUL7wWV2fRAMB&amp;amp;t=449&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/1392803930097848586/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-criollitas-de-mckay-1984.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1392803930097848586'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1392803930097848586'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-criollitas-de-mckay-1984.html' title='Réclame: Criollitas de McKay (1984)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7ouH3YXfA8GodKj4g2x_n4e5RZ-QB_O8shhj01UVWpmBwbxBGwmrSBoiCkheFbailWiS2HJarF_azcGGXEwvwryyy-lWBZgBhRnUNCiCIkONqO9ccm0q4m-lEMdSdvd1r7yeLIPDjk1zYRIT7b5ZYe1NKKdl4BP_9kp6hvlXQDGt7uBHzBrT8/s72-c/criollitasmckay-ad-1984.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-6452739717736965631</id><published>2026-08-14T06:00:08.487-04:00</published><updated>2026-08-14T06:00:08.487-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Mayomanía, Hellmannsmanía... (1983)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjccFJJ2eJY7Xf8SiO18kQ5XkloY4CCofdXEOt9m8U47VPVCZoMyhjNy7LOClmvZHjPnsmWE1weCOUm3Q7rwT_ZRppUi5lHJFBZ3GMR7paMg5IX6ViG9EQ5XxOt4dBgl3i72Dweol4SF5oKXNqsuuNmDy6m2xoxZEo4UFDE4P-jghYiziPTd4Rl/s1560/hellmanns-ad-1983.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjccFJJ2eJY7Xf8SiO18kQ5XkloY4CCofdXEOt9m8U47VPVCZoMyhjNy7LOClmvZHjPnsmWE1weCOUm3Q7rwT_ZRppUi5lHJFBZ3GMR7paMg5IX6ViG9EQ5XxOt4dBgl3i72Dweol4SF5oKXNqsuuNmDy6m2xoxZEo4UFDE4P-jghYiziPTd4Rl/s1560/hellmanns-ad-1983.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Antes de &lt;a href=&quot;https://www.youtube.com/watch?v=-YNq9dqSHYQ&quot; target=&quot;_blank&quot;&gt;los mañosos&lt;/a&gt;, antes del &lt;a href=&quot;https://www.youtube.com/watch?v=ODqr_G9N9uU&quot; target=&quot;_blank&quot;&gt;rap de la abuela&lt;/a&gt;, de &lt;a href=&quot;https://www.youtube.com/watch?v=ahNR0_1tQ_8&quot; target=&quot;_blank&quot;&gt;Hellmyn&lt;/a&gt;, del &lt;a href=&quot;https://www.youtube.com/watch?v=Gx7wXLHB9zI&quot; target=&quot;_blank&quot;&gt;«¿mayo con qué?»&lt;/a&gt;, de las &lt;a href=&quot;https://www.youtube.com/watch?v=P3ImvDyD_V4&quot; target=&quot;_blank&quot;&gt;salchichas sublevadas&lt;/a&gt; y del &lt;a href=&quot;https://www.instagram.com/reel/CpJgQHEjEib&quot; target=&quot;_blank&quot;&gt;«¡ppppp!»&lt;/a&gt;, existió la Mayomanía. Y tal vez, lo primero que muchos vimos de Hellmann&#39;s en la tele. Se les ocurrían jingles bien pegotes (perdón si no se lo sacan en una semana). Ya estaba la idea de apilar ingredientes en el jingle, idea en la que obviamente años después se basaron para el «¿mayo con qué?» de los noventas. Lo cual deja pensando en que, aunque cambió todo en una década, igual quedan elementos que son como de identidad y a los que siempre se puede recurrir para ser más tú.&lt;/p&gt;

&lt;p&gt;Hay una &lt;a href=&quot;https://www.youtube.com/watch?v=Q-3kCvYTiUQ&amp;amp;pp=ygUOaGVsbG1hbm5zIDE5ODM%3D&quot; target=&quot;_blank&quot;&gt;versión más larga&lt;/a&gt; que se encuentra fácil, pero a 144p se ve espantosa. Lo más triste es que le recortaron varias partes que eran muy divertidas para generar esta versión corta. Qué lata. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DcBNcCwhn0v/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DcBNcCwhn0v/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/-n6L7WNMoFA?si=tgW3PYNSja68I7ia&amp;amp;t=1132&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/6452739717736965631/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-mayomania-hellmannsmania-1983.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/6452739717736965631'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/6452739717736965631'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-mayomania-hellmannsmania-1983.html' title='Réclame: Mayomanía, Hellmannsmanía... (1983)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjccFJJ2eJY7Xf8SiO18kQ5XkloY4CCofdXEOt9m8U47VPVCZoMyhjNy7LOClmvZHjPnsmWE1weCOUm3Q7rwT_ZRppUi5lHJFBZ3GMR7paMg5IX6ViG9EQ5XxOt4dBgl3i72Dweol4SF5oKXNqsuuNmDy6m2xoxZEo4UFDE4P-jghYiziPTd4Rl/s72-c/hellmanns-ad-1983.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-6625607984895081099</id><published>2026-08-10T00:45:00.000-04:00</published><updated>2026-08-10T00:56:22.762-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Calo Choc, el doble alimento (1986)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHXxG1AgE6b0Z1Y_phLmzr4ZuvHPp5n37TEe1pDKu4MW07RrIZYToruwIDSVnJRdlD9kD74wPcwWHD7fgtsM_T7h0EgaqhuooQXMBoBn9u81GX7BpQ7OU8dwV6ZYPMzybH5S_1TtJFddqUS6MXJVkrV3dC70IKoJR5438L412ChaL6fyAC8NwM/s1560/calochoc-ad-1986.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHXxG1AgE6b0Z1Y_phLmzr4ZuvHPp5n37TEe1pDKu4MW07RrIZYToruwIDSVnJRdlD9kD74wPcwWHD7fgtsM_T7h0EgaqhuooQXMBoBn9u81GX7BpQ7OU8dwV6ZYPMzybH5S_1TtJFddqUS6MXJVkrV3dC70IKoJR5438L412ChaL6fyAC8NwM/s1560/calochoc-ad-1986.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Toda la energía de la leche y el sabor del fortificante, juntos (¿o podría haber sido al revés?). Así no más. CALO le quiso plantar cara a las otras leches y al gremio del Milo, Cola Cao, Super Kao y todos los otros Cao, todos juntos, con un solo Calo Choc. El doble alimento. La idea era tan buena (o mala) que no tuvo competencia. Y tampoco es que haya durado mucho.&lt;/p&gt; 

&lt;p&gt;Nota aparte el réclame. Mansos saltos del par de cabros chicos. No lo sé, Rick. ¿Trucos de cámara? &lt;/p&gt; 

&lt;p&gt;Como sea, esto no se podría volver a hacer hoy. Razones obvias.&lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Db2IMLeNgH1/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Db2IMLeNgH1/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/kgkUgE1me6M?si=t_2eSuTRW_SqoeDE&amp;amp;t=321&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/6625607984895081099/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-calo-choc-el-doble-alimento-1986.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/6625607984895081099'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/6625607984895081099'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-calo-choc-el-doble-alimento-1986.html' title='Réclame: Calo Choc, el doble alimento (1986)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHXxG1AgE6b0Z1Y_phLmzr4ZuvHPp5n37TEe1pDKu4MW07RrIZYToruwIDSVnJRdlD9kD74wPcwWHD7fgtsM_T7h0EgaqhuooQXMBoBn9u81GX7BpQ7OU8dwV6ZYPMzybH5S_1TtJFddqUS6MXJVkrV3dC70IKoJR5438L412ChaL6fyAC8NwM/s72-c/calochoc-ad-1986.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-3670005130206375696</id><published>2026-08-07T18:10:03.732-04:00</published><updated>2026-08-07T18:10:03.732-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Trencito de Hucke, ahora con más leche (1987)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglQcBtPwQyddbxntqpPy3PC7h14k11b-QuHJEgevGfmyFGxb3NsARMpbzgDmyK3SgRKh-jpiFGCJO7o-KBL_rooUaScDcJHNu1Ilv_B_3IwPGJlIpl_qvVA3tCmof2ucTDEdmaUyxeVZR4H1z934NbIq61vIfwlRRzwJ9SCq2KroHAxGegkJ8G/s1560/trencitohucke-ad-1987.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglQcBtPwQyddbxntqpPy3PC7h14k11b-QuHJEgevGfmyFGxb3NsARMpbzgDmyK3SgRKh-jpiFGCJO7o-KBL_rooUaScDcJHNu1Ilv_B_3IwPGJlIpl_qvVA3tCmof2ucTDEdmaUyxeVZR4H1z934NbIq61vIfwlRRzwJ9SCq2KroHAxGegkJ8G/s1560/trencitohucke-ad-1987.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;El viejo y recordado &lt;i&gt;«Chiqui-chiqui-chocolate»&lt;/i&gt; y la vez que en Hucke transparentaron el cambio de fórmula del Trencito. Ahora «con más leche».&lt;/p&gt;

&lt;p&gt;Porque si en el mundillo del software «no es un bug, es un feature» (perdón por lo ñoño) y más generalmente, en otras cosas, «no es un defecto ni un punto débil, sino que es un diferenciador», en Hucke decidieron que ya era hora de degradar un pelín su chocolate regalón fabricándolo con más leche (y menos cacao). Pero, lejos de una baja o un recorte, al final Hucke nos lo vendió como una mejora. Pillín, pillín. &lt;/p&gt;

&lt;p&gt;De estos réclames de &lt;i&gt;«Chiqui-chiqui-chocolate»&lt;/i&gt; me da la impresión de que hubo muchos y lanzaban casi uno por año. &lt;/p&gt;

&lt;p&gt;El nuevo Trencito «con más leche» no perdió encanto. Muy por el contrario, se sentía más Trencito que nunca y seguía siendo para muchos (me incluyo) el chocolate que uno compraba (o le regalaban) en ocasiones especiales. Mejor si era en tamaño grande. &lt;/p&gt;

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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/-u5Bj81T-b8?si=Z4YkSKIvEEPB7Kov&amp;amp;t=213&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/3670005130206375696/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-trencito-de-hucke-ahora-con-mas.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/3670005130206375696'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/3670005130206375696'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-trencito-de-hucke-ahora-con-mas.html' title='Réclame: Trencito de Hucke, ahora con más leche (1987)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglQcBtPwQyddbxntqpPy3PC7h14k11b-QuHJEgevGfmyFGxb3NsARMpbzgDmyK3SgRKh-jpiFGCJO7o-KBL_rooUaScDcJHNu1Ilv_B_3IwPGJlIpl_qvVA3tCmof2ucTDEdmaUyxeVZR4H1z934NbIq61vIfwlRRzwJ9SCq2KroHAxGegkJ8G/s72-c/trencitohucke-ad-1987.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-2462034711072767929</id><published>2026-08-06T15:12:45.457-04:00</published><updated>2026-08-06T15:12:59.920-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Freshmel (1996)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDCV45X5PeIu4ch3iss62-2zsYGFvInYHZD-sLaZFno029Gxmco42LWNNb_Pn_Qdi7fzOTLzFNvUiUFZB0DDH5p0BFIBn15ploWkuazy0N4FIMz8OBgFbUPpQOXVH79Oz3mPTTaNkuZgQP65TzRIQJfD0RofeuBgUMakvB_rn193W7JtucIxDB/s1560/freshmel-ad-1996.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDCV45X5PeIu4ch3iss62-2zsYGFvInYHZD-sLaZFno029Gxmco42LWNNb_Pn_Qdi7fzOTLzFNvUiUFZB0DDH5p0BFIBn15ploWkuazy0N4FIMz8OBgFbUPpQOXVH79Oz3mPTTaNkuZgQP65TzRIQJfD0RofeuBgUMakvB_rn193W7JtucIxDB/s1560/freshmel-ad-1996.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Para cuando estás tan mal de la garganta que no te sale ni pedir un café. Ahí llegó el Laboratorio Chile (cuando todavía era chileno) y lanzó esto: el Freshmel.&lt;/p&gt;

&lt;p&gt;Me tinca que las pastillas para la garganta no eran muy comunes antes. Ahora están casi en todos lados.&lt;/p&gt; 

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DbtZ_eHRoJT/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DbtZ_eHRoJT/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/DbtZ_eHRoJT/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://youtu.be/b0wFE3DS79Y?si=apbfqZ-TKb87hOqh&amp;amp;t=1831&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/2462034711072767929/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-freshmel-1996.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/2462034711072767929'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/2462034711072767929'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-freshmel-1996.html' title='Réclame: Freshmel (1996)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDCV45X5PeIu4ch3iss62-2zsYGFvInYHZD-sLaZFno029Gxmco42LWNNb_Pn_Qdi7fzOTLzFNvUiUFZB0DDH5p0BFIBn15ploWkuazy0N4FIMz8OBgFbUPpQOXVH79Oz3mPTTaNkuZgQP65TzRIQJfD0RofeuBgUMakvB_rn193W7JtucIxDB/s72-c/freshmel-ad-1996.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-8342472237852612120</id><published>2026-08-04T21:39:15.771-04:00</published><updated>2026-08-04T21:49:51.345-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Seguros Cruz del Sur (1988)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8olm3CrC38du4QViimxmykY3Jjyjuxagk_KTU2gstUWaih_Cj5iewBombxJ26taMkWgarpypl7dq8E7p9caGAYcOHgjlzSpmBf-Mjlit1VC3-Y5Cgtk8Mkt20uLE1uyFbyNP2ZvCe11lzh2T6mSXcDxvdzast066djLPJzIhugC0Nh4xKS6Wj/s1516/cruzdelsur-ad-1988.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1137&quot; data-original-width=&quot;1516&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8olm3CrC38du4QViimxmykY3Jjyjuxagk_KTU2gstUWaih_Cj5iewBombxJ26taMkWgarpypl7dq8E7p9caGAYcOHgjlzSpmBf-Mjlit1VC3-Y5Cgtk8Mkt20uLE1uyFbyNP2ZvCe11lzh2T6mSXcDxvdzast066djLPJzIhugC0Nh4xKS6Wj/s1516/cruzdelsur-ad-1988.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Éste es de esos réclames que serían difíciles de asimilar siendo chico, pero que estaban olvidados.&lt;/p&gt;

&lt;p&gt;Si menciono Seguros Cruz del Sur (un emblema de los réclames que se podían ver en el Teletrece ochentero), probablemente todos los de esa época ya nos estamos acordando del barco que se hunde en el escritorio (que ya revisamos alguna vez). Pero este réclame parece ser de la misma campaña y estaba casi enterrado: una panadería que se ve afectada por un incendio cercano. ¿Era necesario mostrarlo así? &lt;/p&gt;

&lt;p&gt;Lo acabo de encontrar y me lo acabo de desbloquear. Y no sé por qué no me afectó tanto. Lo veo ahora y... tenía mucho potencial para ello. &lt;/p&gt;

&lt;p&gt;Por si acaso, Cruz del Sur dejó de existir hace rato, se integró a Grupo Security en el 2014 y luego este último pasó a integrarse a BICE. &lt;/p&gt;

&lt;p&gt;&lt;i&gt;«Porque Cruz del Sur paga a tiempo».&lt;/i&gt; A propósito de seguros truchos que han sido descubiertos últimamente desactivando su call center para que la gente no pueda usarlos. Decir «vacunas» es poco.&lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Dbo8vKJsOs3/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Dbo8vKJsOs3/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/kdNgfBjEP1M?si=-zO0sEpAN_9fJamw&amp;amp;t=1882&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/8342472237852612120/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-seguros-cruz-del-sur-1988.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8342472237852612120'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8342472237852612120'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-seguros-cruz-del-sur-1988.html' title='Réclame: Seguros Cruz del Sur (1988)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8olm3CrC38du4QViimxmykY3Jjyjuxagk_KTU2gstUWaih_Cj5iewBombxJ26taMkWgarpypl7dq8E7p9caGAYcOHgjlzSpmBf-Mjlit1VC3-Y5Cgtk8Mkt20uLE1uyFbyNP2ZvCe11lzh2T6mSXcDxvdzast066djLPJzIhugC0Nh4xKS6Wj/s72-c/cruzdelsur-ad-1988.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-6140642464794263986</id><published>2026-08-03T23:13:31.173-04:00</published><updated>2026-08-04T03:05:45.211-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: 8x4 le paga sus cuentas (1984)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9JUX4Y0e9e89CcHQp-OY0RH5nw60QDTqXSgWBU26S789p5OreKn8e-fwZtKN8kYpyFXynvMiGuU-x5t3ShufflOtRq2X0i7lURpAR5xU_-sfeue4NG10ObTa08eCHSTm0vLhZtzQEVy48HA_1iZjQ3qWNDwa-_YkcwA79uPrT_5lfVS-L32-j/s1560/8x4-ad-1984.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9JUX4Y0e9e89CcHQp-OY0RH5nw60QDTqXSgWBU26S789p5OreKn8e-fwZtKN8kYpyFXynvMiGuU-x5t3ShufflOtRq2X0i7lURpAR5xU_-sfeue4NG10ObTa08eCHSTm0vLhZtzQEVy48HA_1iZjQ3qWNDwa-_YkcwA79uPrT_5lfVS-L32-j/s1560/8x4-ad-1984.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;«Señora, ahora 8x4 le paga sus cuentas».&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;Hubo varias promos curiosas en los ochentas, como la de una margarina que daba como premio un sueldo igual al del marido, algo que resultaría muy «curioso» hoy en día. &lt;/p&gt;

&lt;p&gt;Pero el por acá desaparecido desodorante 8x4 tampoco se quedó sólo en ofrecer montos, sino que también le puso a su premio una singular condición: para pagar cuentas. Pudo haber sido un premio para gozarlo, unas vacaciones o algo que te dure, pero no. Para pagar cuentas. El agua, la luz, y también otras cuentas no tan masivas en ese tiempo como el teléfono, el gas y los gastos comunes. Y el marido ahí, parando la oreja: «¿Con quién estás hablando?» &lt;/p&gt;

&lt;p&gt;El condicionar el premio al pago de cuentas más parece un golpe de efecto. Porque había fichas de premio por hasta 50.000 pesos de la época (aproximadamente 1 millón de pesos de hoy), equivalente a varios sueldos mínimos de ese tiempo. No se explica por cuánto tiempo podría usarse el premio, así que nunca supimos si alguien alcanzó a aprovechar alguna vez el premio completo. Mucha plata sólo para pagar cuentas. &lt;/p&gt;

&lt;p&gt;Si hubiera incluido arriendo... hubiera sido mucho mejor. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Dbmg-xqMERT/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Dbmg-xqMERT/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/qHEbq-Rd1Ys?si=CxgQc4kvPM08aGrz&amp;amp;t=631&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/6140642464794263986/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-8x4-le-paga-sus-cuentas-1984.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/6140642464794263986'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/6140642464794263986'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-8x4-le-paga-sus-cuentas-1984.html' title='Réclame: 8x4 le paga sus cuentas (1984)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9JUX4Y0e9e89CcHQp-OY0RH5nw60QDTqXSgWBU26S789p5OreKn8e-fwZtKN8kYpyFXynvMiGuU-x5t3ShufflOtRq2X0i7lURpAR5xU_-sfeue4NG10ObTa08eCHSTm0vLhZtzQEVy48HA_1iZjQ3qWNDwa-_YkcwA79uPrT_5lfVS-L32-j/s72-c/8x4-ad-1984.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-7766554770415974718</id><published>2026-08-02T16:19:26.449-04:00</published><updated>2026-08-02T17:11:04.931-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: La nueva barra de bla, bla, bla... es... Chokito (1989)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPPLGpwBqg64i4Uct-5vPbo6a2gdoDsALx2kX85arVLow2IRCXrSM7INWHXMjk4OjJrNhXCo-2cUa9rX7KPQfjRZ3Me1c8U3TUznPlAaME7K5a1nTkOJVB8QuzwCXxIWCOD9Hp4hyphenhyphenfo0I_vZy2Vwf_aeU3PEiP40Pow0ruPDEyHYBG_-SqXwGM/s1505/chokito-ad-1989.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1129&quot; data-original-width=&quot;1505&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPPLGpwBqg64i4Uct-5vPbo6a2gdoDsALx2kX85arVLow2IRCXrSM7INWHXMjk4OjJrNhXCo-2cUa9rX7KPQfjRZ3Me1c8U3TUznPlAaME7K5a1nTkOJVB8QuzwCXxIWCOD9Hp4hyphenhyphenfo0I_vZy2Vwf_aeU3PEiP40Pow0ruPDEyHYBG_-SqXwGM/s1505/chokito-ad-1989.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Nestlé, esto sí era Chokito.&lt;/p&gt;

&lt;p&gt;Chokito es esto que trajiste a fines de los ochentas, que descontinuaste y que ahora de suerte sobrevive escondido como uno más dentro de un surtido importado en el super. &lt;/p&gt;

&lt;p&gt;A esa cosa que ahora lanzaste como «Chokito», ponle otro nombre. Porque el que tiene le llegó de rebote. Eso nunca será Chokito. No te niego que podría ser del gusto de más de alguno, pero su gran pecado es un nombre que no merece. &lt;/p&gt;

&lt;p&gt;Mientras en otros países mantienes el Chokito original, aquí nos lo cambiaste por una galleta. Y a sobreprecio más encima. No, gracias. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DbjNT1HPY4u/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DbjNT1HPY4u/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;div style=&quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;&quot;&gt;View this post on Instagram&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 12.5% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;&quot;&gt;&lt;div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: 8px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; 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background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/DbjNT1HPY4u/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://youtu.be/CpJJtzURFs8?si=02n5TMj3OARWwfTM&amp;amp;t=178&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/7766554770415974718/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-la-nueva-barra-de-bla-bla-bla.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/7766554770415974718'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/7766554770415974718'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-la-nueva-barra-de-bla-bla-bla.html' title='Réclame: La nueva barra de bla, bla, bla... es... Chokito (1989)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPPLGpwBqg64i4Uct-5vPbo6a2gdoDsALx2kX85arVLow2IRCXrSM7INWHXMjk4OjJrNhXCo-2cUa9rX7KPQfjRZ3Me1c8U3TUznPlAaME7K5a1nTkOJVB8QuzwCXxIWCOD9Hp4hyphenhyphenfo0I_vZy2Vwf_aeU3PEiP40Pow0ruPDEyHYBG_-SqXwGM/s72-c/chokito-ad-1989.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-7517436357914199295</id><published>2026-08-01T13:33:04.790-04:00</published><updated>2026-08-01T13:34:52.411-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Rinso lava bien y cuesta menos (1986)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3A1otjreTxLemtgO1M21n_ey6CR2_SDevYNi83Is6aKARMY-fjp4XjT7rGoPDz8C-22osPTe9YMK1CrOl9taLGt7xSl7W6M1EQoCzpfL0kIZ1Bbshsde_ib0bTCc9CAVnnzIxxglbQQWvzmEUsRxW89Bu0_EsTDgGWg0C9f4_YPDv8FXjqC7R/s1560/rinso-ad-1986.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3A1otjreTxLemtgO1M21n_ey6CR2_SDevYNi83Is6aKARMY-fjp4XjT7rGoPDz8C-22osPTe9YMK1CrOl9taLGt7xSl7W6M1EQoCzpfL0kIZ1Bbshsde_ib0bTCc9CAVnnzIxxglbQQWvzmEUsRxW89Bu0_EsTDgGWg0C9f4_YPDv8FXjqC7R/s1560/rinso-ad-1986.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;En los ochentas hubo varios detergentes de corta vida. Por ahí recuerdo El Zorro vagamente. Pero éste, el Rinso, que aún existe, por ese tiempo decía que lavaba bien y costaba menos. Y estrenaba su aroma limón. Y si no dejaba conforme con el lavado, devolvía la plata. Ésa era la promesa. Todo esto en un réclame en el que se gastaron no dos, sino que un sólo peso, aparte de lo que le pagaron a la actriz (me soplan que es &lt;a href=&quot;https://es.wikipedia.org/wiki/Carmen_Barros&quot; target=&quot;_blank&quot;&gt;Carmen Barros&lt;/a&gt;), en caso que derechamente no hayan hecho un casting de dueñas de casa. No sé, probablemente nunca haya lavado a mano un calcetín, pero habla como una correcta dueña de casa ochentera. Le creí todo.&lt;/p&gt;

&lt;p&gt;En casa nunca tuvimos por nuestra cuenta las promos del Drive. Sólo las vimos en la tele, o con suerte llegaban algunas por la vecina que usaba Drive y no tenía hijos chicos. &lt;/p&gt;

&lt;p&gt;Porque nunca faltaba el Rinso. Y funcionaba. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Dbf5-h3uVpU/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Dbf5-h3uVpU/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/HPnv2DvML9c?si=KM63mGIW4cc652iD&amp;amp;t=379&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/7517436357914199295/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-rinso-lava-bien-y-cuesta-menos.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/7517436357914199295'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/7517436357914199295'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/08/reclame-rinso-lava-bien-y-cuesta-menos.html' title='Réclame: Rinso lava bien y cuesta menos (1986)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3A1otjreTxLemtgO1M21n_ey6CR2_SDevYNi83Is6aKARMY-fjp4XjT7rGoPDz8C-22osPTe9YMK1CrOl9taLGt7xSl7W6M1EQoCzpfL0kIZ1Bbshsde_ib0bTCc9CAVnnzIxxglbQQWvzmEUsRxW89Bu0_EsTDgGWg0C9f4_YPDv8FXjqC7R/s72-c/rinso-ad-1986.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-8445508186658366203</id><published>2026-07-30T22:30:00.000-04:00</published><updated>2026-08-04T03:08:38.516-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="pretoenvivo"/><title type='text'>Te invito a mi primer Preto en vivo! [30/julio/2026]</title><content type='html'>&lt;p&gt;&lt;iframe width=&quot;560&quot; height=&quot;315&quot; src=&quot;https://www.youtube.com/embed/I7MfwC4Tq4I?si=4225iuTqWVWKM_Bu&quot; title=&quot;YouTube video player&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen&gt;&lt;/iframe&gt;&lt;/p&gt;

&lt;p&gt;Aquí lo que fue ese primer directo. &lt;/p&gt;

&lt;p&gt;Arreglando cosas a última hora, todavía duele que el audio haya quedado así. Pero, en fin, fue el primero y para el próximo esto no pasa. &lt;/p&gt;

&lt;p&gt;De aquí en adelante, tengo la idea de que sean especiales temáticos. Y en este primer directo salió el tema de los réclames traumáticos, así que podríamos hacer un especial con ese tipo de contenido, revisarlo y comentarlo. ¿Tinca?&lt;/p&gt;

&lt;p&gt;Ahí aviso cuándo. &lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/8445508186658366203/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/te-invito-mi-primer-preto-en-vivo.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8445508186658366203'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8445508186658366203'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/te-invito-mi-primer-preto-en-vivo.html' title='Te invito a mi primer Preto en vivo! [30/julio/2026]'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/I7MfwC4Tq4I/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-8321272377398784511</id><published>2026-07-28T12:05:40.697-04:00</published><updated>2026-07-28T12:05:40.697-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Quik regala camioncitos (1983)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht5spLn_490b_3CDe2kemIgpyM-_G1Urgf1nQ9NQy4HQKhyXM5ciZCZ1yyG4RE-u0DFXNN-C2-iKU1MKaUD8a985I0A-sNXPrh6V3CUF4OdrR4oklhoRMmc0NtEzfjk-bYlYgIpg3mg4vK45vk5yu7AbiqUMZAsOdQ0IjL65XzLxHoD-ZabKTL/s1560/quik-ad-1983.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht5spLn_490b_3CDe2kemIgpyM-_G1Urgf1nQ9NQy4HQKhyXM5ciZCZ1yyG4RE-u0DFXNN-C2-iKU1MKaUD8a985I0A-sNXPrh6V3CUF4OdrR4oklhoRMmc0NtEzfjk-bYlYgIpg3mg4vK45vk5yu7AbiqUMZAsOdQ0IjL65XzLxHoD-ZabKTL/s1560/quik-ad-1983.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Volvamos a las promos. Y volvamos a una a medio olvidar: la de los camioncitos de Quik. Unos camioncitos plásticos de colores que venían dentro de cada tarro. Sin cupones, sin canjes, sin plata, sin nada. Así no más. Uno en cada tarro. Y con este réclame que unió metraje filmado y animación.&lt;/p&gt;

&lt;p&gt;Ahí quedaste, Roger Rabbit.&lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DbVi1WABJ95/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DbVi1WABJ95/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/Brzlyowh5p4?si=bmWqkAVuKY90cHIo&amp;amp;t=32&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/8321272377398784511/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-quik-regala-camioncitos-1983.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8321272377398784511'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8321272377398784511'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-quik-regala-camioncitos-1983.html' title='Réclame: Quik regala camioncitos (1983)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht5spLn_490b_3CDe2kemIgpyM-_G1Urgf1nQ9NQy4HQKhyXM5ciZCZ1yyG4RE-u0DFXNN-C2-iKU1MKaUD8a985I0A-sNXPrh6V3CUF4OdrR4oklhoRMmc0NtEzfjk-bYlYgIpg3mg4vK45vk5yu7AbiqUMZAsOdQ0IjL65XzLxHoD-ZabKTL/s72-c/quik-ad-1983.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-4410343951724948040</id><published>2026-07-24T17:16:30.582-04:00</published><updated>2026-07-24T20:14:51.803-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Rocíe el salón con... ¡RAID! (1990)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVo3nGSawqtj9_TQXUvhOXpGaH9BELlv5IXwDhZAYQ5vvmLRkKoPuGNlUCJnxLPOBekGjVpvM4qOke7YFg0eE8xVdl2GlW8oIwzJXwUtrkqVtNvWaUKRTto1h9kB12LtF22Cq0X7xGMQmLqUrmHuvVNh95P5zWXU3jwM6y47rYwpzxlSiz805D/s1560/raid-ad-1990.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVo3nGSawqtj9_TQXUvhOXpGaH9BELlv5IXwDhZAYQ5vvmLRkKoPuGNlUCJnxLPOBekGjVpvM4qOke7YFg0eE8xVdl2GlW8oIwzJXwUtrkqVtNvWaUKRTto1h9kB12LtF22Cq0X7xGMQmLqUrmHuvVNh95P5zWXU3jwM6y47rYwpzxlSiz805D/s1560/raid-ad-1990.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;El clásico Raid. Esta vez, en versión moscas y zancudos.&lt;/p&gt;

&lt;p&gt;Aunque sé que a parte de los que pasan por aquí les daban miedito los réclames de Raid, para mí era todo lo contrario. Si bien las moscas y los zancudos típicos del verano eran molestos y, en el réclame, además burlescos, era satisfactorio que al final siempre perdieran. Es como el efecto «Equipo Rocket». Los insectos eran «los malos», pero siempre perdían miserablemente. Y eso era muy chistoso. &lt;/p&gt;

&lt;p&gt;Nota aparte para lo de rociar todo el salón con Raid. Probablemente ese salón estuvo varias horas sin poder recibir invitados. &lt;/p&gt;

&lt;p&gt;Actualmente, ya no usan estos personajes y hacen unas cosas tan meh... Pero en fin, gocemos que cuando chicos nos divertíamos con esto. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DbMIfDevxHh/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DbMIfDevxHh/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 19% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display:block; height:50px; margin:0 auto 12px; width:50px;&quot;&gt;&lt;svg width=&quot;50px&quot; height=&quot;50px&quot; viewBox=&quot;0 0 60 60&quot; version=&quot;1.1&quot; xmlns=&quot;https://www.w3.org/2000/svg&quot; xmlns:xlink=&quot;https://www.w3.org/1999/xlink&quot;&gt;&lt;g stroke=&quot;none&quot; stroke-width=&quot;1&quot; fill=&quot;none&quot; fill-rule=&quot;evenodd&quot;&gt;&lt;g transform=&quot;translate(-511.000000, -20.000000)&quot; fill=&quot;#000000&quot;&gt;&lt;g&gt;&lt;path d=&quot;M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631&quot;&gt;&lt;/path&gt;&lt;/g&gt;&lt;/g&gt;&lt;/g&gt;&lt;/svg&gt;&lt;/div&gt;&lt;div style=&quot;padding-top: 8px;&quot;&gt; 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background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/DbMIfDevxHh/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://youtu.be/HwWTmj1hta0?si=yZtAeYZuVIAgfwK9&amp;amp;t=1219&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/4410343951724948040/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-rocie-el-salon-con-raid-1990.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4410343951724948040'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4410343951724948040'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-rocie-el-salon-con-raid-1990.html' title='Réclame: Rocíe el salón con... ¡RAID! (1990)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVo3nGSawqtj9_TQXUvhOXpGaH9BELlv5IXwDhZAYQ5vvmLRkKoPuGNlUCJnxLPOBekGjVpvM4qOke7YFg0eE8xVdl2GlW8oIwzJXwUtrkqVtNvWaUKRTto1h9kB12LtF22Cq0X7xGMQmLqUrmHuvVNh95P5zWXU3jwM6y47rYwpzxlSiz805D/s72-c/raid-ad-1990.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-962708706144061434</id><published>2026-07-22T17:19:37.973-04:00</published><updated>2026-07-22T20:15:55.396-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Costa Nuss (1986)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcXN8Hp1IO5wI10DIdCaku3_j1NE814Qh9MeDraEoFPkcHOh81MSzVk4xOiiexud5TWK8STOyiUzUMgc0a3K1TUmwtzq4ea3S-cp_bCQ9De_JldY0TUfHls0K5z18DRA26QJz-3q-cv2KZ0vZm0nnbCsxOVX8Z2_gg6T76g9nCPM_HH2nEVjOO/s1560/costanuss-ad-1986.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcXN8Hp1IO5wI10DIdCaku3_j1NE814Qh9MeDraEoFPkcHOh81MSzVk4xOiiexud5TWK8STOyiUzUMgc0a3K1TUmwtzq4ea3S-cp_bCQ9De_JldY0TUfHls0K5z18DRA26QJz-3q-cv2KZ0vZm0nnbCsxOVX8Z2_gg6T76g9nCPM_HH2nEVjOO/s1560/costanuss-ad-1986.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;El Sahne-Nuss no corría solo. También había Costa Nuss.&lt;/p&gt;

&lt;p&gt;Otra cápsula del tiempo. Esa vieja publicidad hecha en cine y que contaba historias. Una discusión en un restaurant que no deja bien a ninguno de los dos pero que al final se supera gracias a recordarse... y al chocolate. Y a las ganas de volver a verse y arreglar todo. ¿El tema de fondo lo canta la &lt;a href=&quot;https://es.wikipedia.org/wiki/Cecilia_Echenique&quot; target=&quot;_blank&quot;&gt;Cecilia Echenique&lt;/a&gt;? &lt;/p&gt;

&lt;p&gt;Por alguna extraña razón, el chocolate con almendras en los réclames ha estado muy relacionado a las parejas (aunque no siempre fue así). Y por eso, y quién sabe qué más, el mundo mira el amor de pareja como si fuera puro disfrute y no tuviera complicaciones (aunque tenga reconciliaciones). No es el clásico comercial de la pareja feliz, sino el de la pareja que vive una crisis, pero que sale. Es hasta esperanzador. Ja, yo po, escribiendo como si fuera el más pololo. &lt;/p&gt;

&lt;p&gt;Y no sé. Es como es no más. Y esto estaba bien olvidado, pero cuando lo vi de nuevo me lo desbloqueé. Y lo amé. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DbG97N9PwTe/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DbG97N9PwTe/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;div style=&quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;&quot;&gt;View this post on Instagram&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 12.5% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;&quot;&gt;&lt;div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: 8px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; 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background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/DbG97N9PwTe/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://youtu.be/M1dW24lsp4k?si=Y7FgA0zA7QrH-nW8&amp;amp;t=670&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/962708706144061434/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-costa-nuss-1986.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/962708706144061434'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/962708706144061434'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-costa-nuss-1986.html' title='Réclame: Costa Nuss (1986)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcXN8Hp1IO5wI10DIdCaku3_j1NE814Qh9MeDraEoFPkcHOh81MSzVk4xOiiexud5TWK8STOyiUzUMgc0a3K1TUmwtzq4ea3S-cp_bCQ9De_JldY0TUfHls0K5z18DRA26QJz-3q-cv2KZ0vZm0nnbCsxOVX8Z2_gg6T76g9nCPM_HH2nEVjOO/s72-c/costanuss-ad-1986.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-1352654886292177388</id><published>2026-07-20T22:35:21.635-04:00</published><updated>2026-07-24T17:25:59.528-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Chilesat (¿Aló, está la Maida?) (1996)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTJ1hA-cC3fiGmmHpP8x25_liNjysz2MdvcJUhcuVJEGD7rTbeUt3YTbGtKUJMazpmWVgoC-RKDI_RMc7qzTZo-SE2bp_CxWtrBv3VWL38WrWsm53pPIHFnGyPernNjkEX2YMutmZXIFBqgqwGn1YGZzcWI5JadXT-8-O8Wa44WQ9bGl1KgaMd/s1560/chilesat-ad-1996.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTJ1hA-cC3fiGmmHpP8x25_liNjysz2MdvcJUhcuVJEGD7rTbeUt3YTbGtKUJMazpmWVgoC-RKDI_RMc7qzTZo-SE2bp_CxWtrBv3VWL38WrWsm53pPIHFnGyPernNjkEX2YMutmZXIFBqgqwGn1YGZzcWI5JadXT-8-O8Wa44WQ9bGl1KgaMd/s1560/chilesat-ad-1996.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Llamar por teléfono, antes de los celulares. Conseguir el número de teléfono del/la pinche era sólo la mitad de la misión. Porque uno no llamaba a una persona. Llamaba a una casa, a veces a la casa del vecino. Y aún cuando ese número fuera de la persona que uno quería, si no había tanta suerte, había que pasar previamente por un filtro, el de algún familiar X que contestó del otro lado. Pero lo sobrevivimos.&lt;/p&gt;

&lt;p&gt;La antigua Chilesat nos pegó en la fibra. Obvio que no nos dimos cuenta ni lo veíamos venir que seríamos la última generación en pasar por esto.&lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DbCaCaaM4-X/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DbCaCaaM4-X/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;div style=&quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;&quot;&gt;View this post on Instagram&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 12.5% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;&quot;&gt;&lt;div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: 8px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: auto;&quot;&gt; &lt;div style=&quot; width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/DbCaCaaM4-X/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://youtu.be/b0wFE3DS79Y?si=TfIeWGNMjIZp0jeW&amp;amp;t=237&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;


</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/1352654886292177388/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-chilesat-1996.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1352654886292177388'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1352654886292177388'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-chilesat-1996.html' title='Réclame: Chilesat (¿Aló, está la Maida?) (1996)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTJ1hA-cC3fiGmmHpP8x25_liNjysz2MdvcJUhcuVJEGD7rTbeUt3YTbGtKUJMazpmWVgoC-RKDI_RMc7qzTZo-SE2bp_CxWtrBv3VWL38WrWsm53pPIHFnGyPernNjkEX2YMutmZXIFBqgqwGn1YGZzcWI5JadXT-8-O8Wa44WQ9bGl1KgaMd/s72-c/chilesat-ad-1996.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-4229166692460490572</id><published>2026-07-19T21:11:46.450-04:00</published><updated>2026-07-19T21:11:46.451-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Picnic de Costa (1989)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNszcs45n6Z50iCebmJkJ5lEQL7KgfAOTofgcWRMeLVC5cAwVB1n5Vvc-Ricf1Qd4JFYI3-4jPh65IXEBACqd96vUYJFA6eUn55y0iDCx6aFNLdIp5tbliupVveZEuqQpW5lgprKVd-aSvRHMOr-PcU3OY_4q7OFnsjFNH_IecJfSiLChQBT7y/s1560/picniccosta-ad-1989.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNszcs45n6Z50iCebmJkJ5lEQL7KgfAOTofgcWRMeLVC5cAwVB1n5Vvc-Ricf1Qd4JFYI3-4jPh65IXEBACqd96vUYJFA6eUn55y0iDCx6aFNLdIp5tbliupVveZEuqQpW5lgprKVd-aSvRHMOr-PcU3OY_4q7OFnsjFNH_IecJfSiLChQBT7y/s1560/picniccosta-ad-1989.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Si digo Picnic de Costa, lo que salta de inmediato a la memoria es el vendedor de micros vestido de etiqueta (con ese cierre «tupendo») y luego, los más senior, nos acordamos también del «y yo... me como un Picnic». Ambas joyitas ya las revisamos acá. Pero hay uno que quedó como en el limbo, a medio olvidar, con un cuento mucho más oscuro.&lt;/p&gt;

&lt;p&gt;El réclame, ambientado en un futuro distópico muy en la onda de Blade Runner o Terminator, muestra cómo se consigue Picnic en una máquina expendedora de ese mundo y lo que pasa cuando un tipo de apellido Connors, qué penita, no consigue su Picnic. Yep. Connors con S, porque nada puede inspirar más futurismo distópico que el apellido Connor(s). &lt;/p&gt;

&lt;p&gt;Al final cierra con una referencia a la «Confederación», la que nunca supimos qué era. Posiblemente, el guiño a una secuela... que nunca llegó.&lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Da_rh45xI28/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Da_rh45xI28/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 19% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display:block; height:50px; margin:0 auto 12px; width:50px;&quot;&gt;&lt;svg width=&quot;50px&quot; height=&quot;50px&quot; viewBox=&quot;0 0 60 60&quot; version=&quot;1.1&quot; xmlns=&quot;https://www.w3.org/2000/svg&quot; xmlns:xlink=&quot;https://www.w3.org/1999/xlink&quot;&gt;&lt;g stroke=&quot;none&quot; stroke-width=&quot;1&quot; fill=&quot;none&quot; fill-rule=&quot;evenodd&quot;&gt;&lt;g transform=&quot;translate(-511.000000, -20.000000)&quot; fill=&quot;#000000&quot;&gt;&lt;g&gt;&lt;path d=&quot;M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631&quot;&gt;&lt;/path&gt;&lt;/g&gt;&lt;/g&gt;&lt;/g&gt;&lt;/svg&gt;&lt;/div&gt;&lt;div style=&quot;padding-top: 8px;&quot;&gt; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/4NowJJ_L798?si=_rNu6UcfJ05RCAu2&amp;amp;t=1187&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/4229166692460490572/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-picnic-de-costa-1989.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4229166692460490572'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4229166692460490572'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-picnic-de-costa-1989.html' title='Réclame: Picnic de Costa (1989)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNszcs45n6Z50iCebmJkJ5lEQL7KgfAOTofgcWRMeLVC5cAwVB1n5Vvc-Ricf1Qd4JFYI3-4jPh65IXEBACqd96vUYJFA6eUn55y0iDCx6aFNLdIp5tbliupVveZEuqQpW5lgprKVd-aSvRHMOr-PcU3OY_4q7OFnsjFNH_IecJfSiLChQBT7y/s72-c/picniccosta-ad-1989.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-117114969890613136</id><published>2026-07-18T19:21:18.595-04:00</published><updated>2026-07-18T19:21:18.595-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Rock N&#39; Free Pop Music Manía (1987)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvvw6_YN4xi_Yj9YKUOwMzvia_SjSAB8riouu3dBOukUWmGFv5041NUiLD-G-g5CqtpxsaszQiQpqVoNHcRCQiAiNh_i-BZZksuI5t_KwQajrkd7WhIqCdCWGK0VygAWYkaMJ3GdxgyeodZNEgVdNCoCXbPxmsG-ahiLH6wD5dEKkJUG4pvbsu/s1560/rocknfreepopmusicmania-ad-1987.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvvw6_YN4xi_Yj9YKUOwMzvia_SjSAB8riouu3dBOukUWmGFv5041NUiLD-G-g5CqtpxsaszQiQpqVoNHcRCQiAiNh_i-BZZksuI5t_KwQajrkd7WhIqCdCWGK0VygAWYkaMJ3GdxgyeodZNEgVdNCoCXbPxmsG-ahiLH6wD5dEKkJUG4pvbsu/s1560/rocknfreepopmusicmania-ad-1987.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;Rock N&#39; Free Pop Music Manía.&lt;/i&gt; No es una cosa así como qué bruto, qué nombre más largo para una promo, pero debe estar del promedio hacia arriba.&lt;/p&gt;

&lt;p&gt;No sólo de Free Concert vivía la Free. También hubo promos. Y en el &#39;87 se sacaron esta promo muy en onda superhéroes, muy en onda Batman clásico, con estos jóvenes &lt;i&gt;Rockman&lt;/i&gt; y &lt;i&gt;Popgirl&lt;/i&gt; que en sus ratos libres eran literales ñoños de biblioteca, pero que terminaban siendo los que irían al rescate de los premios de una promo con mucho, mucho, mucho ochentismo. &lt;/p&gt;

&lt;p&gt;Y sí, «la Free es mejor que la Coca-Cola y la Pepsi» es algo que nadie pensó ni dijo nunca, pero en el mundo Free las promos no faltaron. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Da86F_3PaFM/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Da86F_3PaFM/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;div style=&quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;&quot;&gt;View this post on Instagram&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 12.5% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;&quot;&gt;&lt;div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: 8px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; 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background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/Da86F_3PaFM/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://youtu.be/Fz_n_4HMG8s?si=UH7znXabhQiKjv4c&amp;amp;t=1617&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/117114969890613136/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-rock-n-free-pop-music-mania-1987.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/117114969890613136'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/117114969890613136'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-rock-n-free-pop-music-mania-1987.html' title='Réclame: Rock N&#39; Free Pop Music Manía (1987)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvvw6_YN4xi_Yj9YKUOwMzvia_SjSAB8riouu3dBOukUWmGFv5041NUiLD-G-g5CqtpxsaszQiQpqVoNHcRCQiAiNh_i-BZZksuI5t_KwQajrkd7WhIqCdCWGK0VygAWYkaMJ3GdxgyeodZNEgVdNCoCXbPxmsG-ahiLH6wD5dEKkJUG4pvbsu/s72-c/rocknfreepopmusicmania-ad-1987.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-2087619950161965048</id><published>2026-07-17T13:24:51.827-04:00</published><updated>2026-07-18T03:07:21.319-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="prendelatele"/><title type='text'>Prende la Tele: Gato x Liebre, con la C redonda de solidaridad (1997)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsRvDLhSBWsisKDLisifzIxBJVlTJepNeMDzoWqDRukxZILG3ZRAiyYT1EyZcsdq1z4AT-6mJ4r9CiAyRRyX4Hfm9SnSnmMVZDLId-8KT7fokMTBkgJE63VFbuFx5GOQRY81hdDd864kF3KU-2tTCsYD3HTp-AJIAZ9EL58laEKbxtRIZYjB5f/s1560/gatoxliebre-catastrofe97-1997.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsRvDLhSBWsisKDLisifzIxBJVlTJepNeMDzoWqDRukxZILG3ZRAiyYT1EyZcsdq1z4AT-6mJ4r9CiAyRRyX4Hfm9SnSnmMVZDLId-8KT7fokMTBkgJE63VFbuFx5GOQRY81hdDd864kF3KU-2tTCsYD3HTp-AJIAZ9EL58laEKbxtRIZYjB5f/s1560/gatoxliebre-catastrofe97-1997.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Con la C redonda de solidaridad. Y con los pies bien en el barro. Gato x Liebre y la catástrofe. Un clásico en estas fechas, con toda la batería de frases cliché y de eternos lugares comunes a la hora de los despachos de prensa. &lt;/p&gt;

&lt;p&gt;Cualquier coincidencia... ya saben. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Da5scvUxqar/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Da5scvUxqar/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;div style=&quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;&quot;&gt;View this post on Instagram&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 12.5% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;&quot;&gt;&lt;div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: 8px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: auto;&quot;&gt; &lt;div style=&quot; width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/Da5scvUxqar/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://youtu.be/IxtKwrLsPbI?si=mdK_A-0r-Js-cmmV&amp;amp;t=12&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/2087619950161965048/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/prende-la-tele-gato-x-liebre-con-la-c.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/2087619950161965048'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/2087619950161965048'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/prende-la-tele-gato-x-liebre-con-la-c.html' title='Prende la Tele: Gato x Liebre, con la C redonda de solidaridad (1997)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsRvDLhSBWsisKDLisifzIxBJVlTJepNeMDzoWqDRukxZILG3ZRAiyYT1EyZcsdq1z4AT-6mJ4r9CiAyRRyX4Hfm9SnSnmMVZDLId-8KT7fokMTBkgJE63VFbuFx5GOQRY81hdDd864kF3KU-2tTCsYD3HTp-AJIAZ9EL58laEKbxtRIZYjB5f/s72-c/gatoxliebre-catastrofe97-1997.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-1919361240017880123</id><published>2026-07-16T22:44:42.174-04:00</published><updated>2026-07-16T23:02:55.611-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Old Spice (¿Cómo está el agua?) (1992)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-gLXdzhzbPnMY4OJWNRSNFxgiUt6d6eirZQ94Cl7YKdhoa29WlK5Dv5NvbsSYW8mmlCVQusfi1Ji-1inIcKMIQhybuUl0eUu1HuTiM70LWPv66MeYwMwJM_qN3zDFELxpqp6O2RZ5Mcm7CqI2S2gkmrEi-gca8z3Y1lUETvkO4RLDZrf8PUZN/s1505/oldspice-ad-1992.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1129&quot; data-original-width=&quot;1505&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-gLXdzhzbPnMY4OJWNRSNFxgiUt6d6eirZQ94Cl7YKdhoa29WlK5Dv5NvbsSYW8mmlCVQusfi1Ji-1inIcKMIQhybuUl0eUu1HuTiM70LWPv66MeYwMwJM_qN3zDFELxpqp6O2RZ5Mcm7CqI2S2gkmrEi-gca8z3Y1lUETvkO4RLDZrf8PUZN/s1505/oldspice-ad-1992.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Desbloqueemos una cosita. A propósito del día, me preguntaron cómo estaba el agua y yo me acordé de esto. Literal.&lt;/p&gt;

&lt;p&gt;Cuando el índice de «esto nunca pasó» alcanza magnitudes astronómicas. Un suelo seco en donde no ha llovido en años. No, pero nuestro sujeto va y agarra su frasco de Old Spice, se lo echa generosamente y, a los segundos... paf, la mansa ola. Y después, para cerrar el capítulo, llega una gringa, de la mismísima nada, y le pregunta &lt;i&gt;«¿Cómo está el agua?»&lt;/i&gt;. Pero es que... &lt;/p&gt;

&lt;p&gt;Se me había olvidado todo lo demás, excepto el &lt;i&gt;«¿Cómo está el agua?»&lt;/i&gt;. No, pero anda a hablarle en inglés «Tarzán» a un norteamericano... &lt;/p&gt;

&lt;p&gt;De nuevo. Esto nunca pasó. Ni pasará.&lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/Da4IJO4Mufu/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/Da4IJO4Mufu/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/8VU3bT6Xqi8?si=PhtbXIdmk8WUEGDy&amp;amp;t=68&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/1919361240017880123/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-old-spice-como-esta-el-agua-1992.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1919361240017880123'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/1919361240017880123'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-old-spice-como-esta-el-agua-1992.html' title='Réclame: Old Spice (¿Cómo está el agua?) (1992)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-gLXdzhzbPnMY4OJWNRSNFxgiUt6d6eirZQ94Cl7YKdhoa29WlK5Dv5NvbsSYW8mmlCVQusfi1Ji-1inIcKMIQhybuUl0eUu1HuTiM70LWPv66MeYwMwJM_qN3zDFELxpqp6O2RZ5Mcm7CqI2S2gkmrEi-gca8z3Y1lUETvkO4RLDZrf8PUZN/s72-c/oldspice-ad-1992.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-3657312527225159541</id><published>2026-07-13T17:48:08.194-04:00</published><updated>2026-07-14T23:36:49.873-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: A nosotros, los Hickory Hill, nos gusta que le guste (1993, 1995, 1996)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCJUxLyrUwAv0qGAnYcHRP1hC5EYOMFQPd6zXSPngfoPEQ8QwLfloteCfdHdw4Fz6hQ61o6TpjvAyYejmcf6wwInN7voBVbPMJB_fEri7gpawwkgpDK246Aa5C8i9Elo-UkTSomgeufP16VdJtjB4zupxKrob73wCnJo5KJz09THU-dGQzUHzU/s1560/hickoryhill-ad-1993.jpg&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCJUxLyrUwAv0qGAnYcHRP1hC5EYOMFQPd6zXSPngfoPEQ8QwLfloteCfdHdw4Fz6hQ61o6TpjvAyYejmcf6wwInN7voBVbPMJB_fEri7gpawwkgpDK246Aa5C8i9Elo-UkTSomgeufP16VdJtjB4zupxKrob73wCnJo5KJz09THU-dGQzUHzU/s1560/hickoryhill-ad-1993.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Pocos se acuerdan que &lt;a href=&quot;https://www.youtube.com/watch?v=5ySu2p_0BRk&quot; target=&quot;_blank&quot;&gt;el Hickory Hill partió siendo una limonada&lt;/a&gt; con vitamina C. Te refrescaba en verano, te ayudaba en invierno. Así era la cosa, ¿no? Yep, tan fome como una limonada.&lt;/p&gt;

&lt;p&gt;Pero en el ’93 se lanzó como un jugo en polvo con «sabores diferentes», que no era más que mezclar sabores… y que ojalá quedara rico. Y se sacaron todo este cuento de las pruebas de sabor (porque era bien raro lo que estaban haciendo), invitando a «personas anónimas» a probar. A algunos les gustaba, ante lo cual «los Hickory Hill» salían a celebrar. Pero a otras personas… no les gustaba, con lamentables consecuencias. El grito de &lt;i&gt;«¡NO LE GUSTÓ!»&lt;/i&gt; estuvo a un pelo de pasar al lenguaje cotidiano. Pero lo aprovechamos para una que otra tallita. &lt;/p&gt;

&lt;p&gt;Después, mientras lanzaban sabores más convencionales, empezaron a meter personajes, como Terminator y Michael Jackson (sin mencionarlos, obvio). Y, no puedo omitirlo, por alguna razón la gente recuerda mucho el de Michael Jackson. De Terminator no hubo ninguna película en 1995 ni en años cercanos. Pero justo en 1996, Jackson había iniciado su &lt;i&gt;&lt;a href=&quot;https://en.wikipedia.org/wiki/HIStory_World_Tour&quot; target=&quot;_blank&quot;&gt;HIStory World Tour&lt;/a&gt;&lt;/i&gt;. Una época en que las giras de los artistas famosos eran tema por acá aunque no vinieran y los «World Tour», de gira mundial, en la práctica fueran el puro nombre. &lt;/p&gt;

&lt;p&gt;El Hickory Hill brilló más por sus réclames que por su éxito comercial. Es que todavía encontrábamos bien raro eso de mezclar sabores. Y yo tiraba la talla de que iban a lanzar un sabor de ají con tuna. Humor de cabro chico. &lt;/p&gt;

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&lt;p&gt;[vía &lt;a href=&quot;https://youtu.be/ytQ0NT8S-JI?si=H2tYqcFTOoheaVC5&amp;amp;t=94&quot; target=&quot;_blank&quot;&gt;1&lt;/a&gt;, &lt;a href=&quot;https://www.youtube.com/watch?v=05_h1_cr56o&quot; target=&quot;_blank&quot;&gt;2&lt;/a&gt;, &lt;a href=&quot;https://www.youtube.com/watch?v=9ksKkU0adXg&quot; target=&quot;_blank&quot;&gt;3&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/3657312527225159541/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-nosotros-los-hickory-hill-nos.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/3657312527225159541'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/3657312527225159541'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-nosotros-los-hickory-hill-nos.html' title='Réclame: A nosotros, los Hickory Hill, nos gusta que le guste (1993, 1995, 1996)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCJUxLyrUwAv0qGAnYcHRP1hC5EYOMFQPd6zXSPngfoPEQ8QwLfloteCfdHdw4Fz6hQ61o6TpjvAyYejmcf6wwInN7voBVbPMJB_fEri7gpawwkgpDK246Aa5C8i9Elo-UkTSomgeufP16VdJtjB4zupxKrob73wCnJo5KJz09THU-dGQzUHzU/s72-c/hickoryhill-ad-1993.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-3172166992383777738</id><published>2026-07-10T06:33:58.871-04:00</published><updated>2026-07-10T06:33:58.871-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Entel y la llegada del multicarrier. ¿Todavía no? (1994)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgym8JRpnNtzjrOl_5pfCXIttgijnxYLnIFFX3N6hyphenhyphenpKzuJGc-xcfKtYmP1xUwMXKduitHwEZ4ddBOS3Vj_LDg12IJW79DNZRRUhgdsJZa90uErLGUOALEhUNaWzbRcAumrcap-iJTX8RYas4OEqhlYSJtcEjga_CCngq7doXuShSS5SWJoUFdO/s1560/entel-ad-1994.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgym8JRpnNtzjrOl_5pfCXIttgijnxYLnIFFX3N6hyphenhyphenpKzuJGc-xcfKtYmP1xUwMXKduitHwEZ4ddBOS3Vj_LDg12IJW79DNZRRUhgdsJZa90uErLGUOALEhUNaWzbRcAumrcap-iJTX8RYas4OEqhlYSJtcEjga_CCngq7doXuShSS5SWJoUFdO/s1560/entel-ad-1994.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;Era septiembre de ese año 1994 y el multicarrier estaba en proceso de despliegue. Todas las compañías grandes que iban a ser carrier estaban desplegando publicidad como locas, con eventos, promos, regalos, exceptuando una: la CTC. Y daba la impresión de que la CTC se sentía cómoda en el nuevo escenario, mientras las demás tenían miedo de su posición más privilegiada de cara al cliente. Se pensaba que la misma compañía de teléfonos de toda la vida, ahora transformada en carrier, iba a tener un tremendo poder. Así que sí, por esa razón las demás estaban promocionándose a destajo.&lt;/p&gt;

&lt;p&gt;En eso, Entel se mandó una promo de llamar a mitad de precio. Pero, pucha, no sé qué nivel de ofertón pudo ser. Era un sistema de multicarrier súper incipiente aún, con apenas un puñadito de ciudades en donde ya estaba. Faltaba todo el norte, faltaba desde Concepción al sur… y faltaba todo Santiago. Entonces, como que tirar una promo a mitad de precio en todo horario… no sé qué tanto te sacrificaste por el ofertón po, Entel. Pero igual el réclame te quedó divertido. Con un no tan sutil doble sentido que se hacía más evidente en la última toma, en donde un encuadre más cerrado dejaba todo aún más a la imaginación. &lt;i&gt;«¿Todavía no? Todavía no.»&lt;/i&gt; &lt;/p&gt;

&lt;p&gt;En octubre de 1994, con la llegada a Santiago, el multicarrier tuvo la inauguración oficial. Y eso de esperar una determinada hora para llamar, en tiempos sin Internet, es que lo seguimos sufriendo por varios años más.&lt;/p&gt;

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background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/Dam8q9expbA/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;A post shared by Canal Preto (@canalpretocl)&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt; &lt;script async src=&quot;//www.instagram.com/embed.js&quot;&gt;&lt;/script&gt;&lt;/p&gt;

&lt;p&gt;[&lt;a href=&quot;https://youtu.be/-l6oZmSenR8?si=FKszZUhbV7dfuSbi&amp;amp;t=1036&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/3172166992383777738/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-entel-y-la-llegada-del.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/3172166992383777738'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/3172166992383777738'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-entel-y-la-llegada-del.html' title='Réclame: Entel y la llegada del multicarrier. ¿Todavía no? (1994)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgym8JRpnNtzjrOl_5pfCXIttgijnxYLnIFFX3N6hyphenhyphenpKzuJGc-xcfKtYmP1xUwMXKduitHwEZ4ddBOS3Vj_LDg12IJW79DNZRRUhgdsJZa90uErLGUOALEhUNaWzbRcAumrcap-iJTX8RYas4OEqhlYSJtcEjga_CCngq7doXuShSS5SWJoUFdO/s72-c/entel-ad-1994.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-8569550944169203321</id><published>2026-07-08T15:32:15.888-04:00</published><updated>2026-07-08T20:13:59.267-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: ¿1+1? ¡Soprole! (1992)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdobrpuyj5P-wN_yd3yMCaH90ChfphILRuLHrRrk1pAD8AZpQtCOthrqBPGEipWT7c2CyZCZ37amDZoCFoEuWjBFFHxqNbweBSVVor0_drhEfm69VJs9kKK6vlrHbcjSUcaPxts-6CV2JUJipFmIm4dfBwRglutpDuvjEAVRMbtmhp-LTMrhBM/s1560/1mas1soprole-kelloggs-ad-1992.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdobrpuyj5P-wN_yd3yMCaH90ChfphILRuLHrRrk1pAD8AZpQtCOthrqBPGEipWT7c2CyZCZ37amDZoCFoEuWjBFFHxqNbweBSVVor0_drhEfm69VJs9kKK6vlrHbcjSUcaPxts-6CV2JUJipFmIm4dfBwRglutpDuvjEAVRMbtmhp-LTMrhBM/s1560/1mas1soprole-kelloggs-ad-1992.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;El clásico 1+1, a partir de aquí, se subió con todo al mundo de los cereales para el desayuno con mascotas. La colaboración Soprole x Kellogg’s se dio con las Zucaritas y los Choco Krispis (variedades que aún se pueden conseguir). Y, para promocionarlos, recurrieron a un poco de humor colegial que, de seguro, saltó al mundo real en una que otra sala de clase. &lt;/p&gt;

&lt;p&gt;Un humor que, además, saltó a la tele misma con Millenium Show, duo cómico salido de un concurso de talentos y que replicó la tallita del «¡Soprole!» en &lt;a href=&quot;https://www.youtube.com/watch?v=iMY2JvmtoHg&quot; target=&quot;_blank&quot;&gt;Viña 2001&lt;/a&gt;, como una de las muchas referencias que usaba el «Turrón», personaje caracterizado por «rallar la papa» con las cosas que miraba en la tele. Yep, va una yapa para los que se quedan hasta el final. &lt;/p&gt;

&lt;p&gt;Los Millenium Show, después de la fama de Viña, tuvieron cada uno problemas de salud, por lo que abandonaron los escenarios. Por ahí también el «Peñeteñe» se sumó a otro grupo cómico. Pero, hace muy poco, el año pasado, ambos integrantes &lt;a href=&quot;https://www.youtube.com/watch?v=rhYrWgWnKPc&quot; target=&quot;_blank&quot;&gt;se reencontraron en el podcast del Luis Slimming «Entre broma &amp;amp; broma»&lt;/a&gt;. &lt;/p&gt;

&lt;p&gt;Que los réclames de ahora consigan meter en lo cotidiano una tallita como la del 1+1… ni por las tapas. No pidamos tanto. &lt;/p&gt;

&lt;p&gt;&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https://www.instagram.com/reel/DaiFw0xhSCu/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; &lt;a href=&quot;https://www.instagram.com/reel/DaiFw0xhSCu/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot; target=&quot;_blank&quot;&gt; &lt;div style=&quot; display: flex; flex-direction: row; align-items: center;&quot;&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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&lt;div style=&quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;&quot;&gt;View this post on Instagram&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;padding: 12.5% 0;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;&quot;&gt;&lt;div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: 8px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;&quot;&gt;&lt;/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;margin-left: auto;&quot;&gt; &lt;div style=&quot; width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot; background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);&quot;&gt;&lt;/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt; &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;&quot;&gt; &lt;div style=&quot; 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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/vsnexk2nX-Q?si=c-Ga1kSkGweauock&amp;amp;t=13&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/8569550944169203321/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-11-soprole-1992.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8569550944169203321'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/8569550944169203321'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/07/reclame-11-soprole-1992.html' title='Réclame: ¿1+1? ¡Soprole! (1992)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdobrpuyj5P-wN_yd3yMCaH90ChfphILRuLHrRrk1pAD8AZpQtCOthrqBPGEipWT7c2CyZCZ37amDZoCFoEuWjBFFHxqNbweBSVVor0_drhEfm69VJs9kKK6vlrHbcjSUcaPxts-6CV2JUJipFmIm4dfBwRglutpDuvjEAVRMbtmhp-LTMrhBM/s72-c/1mas1soprole-kelloggs-ad-1992.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-9493054.post-4272082309162517947</id><published>2026-06-26T16:43:36.670-04:00</published><updated>2026-06-28T21:31:55.407-04:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="réclame"/><title type='text'>Réclame: Dualette. Gracias por la delicadeza (1989)</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEnEmfx3srKrCHiYYRd2MRqhKGw4parArr_4zpQnyIpCp9YOvqjRreoUxccL2OHZotChN2CWSsYyjQlPfOkJDoE6FbTZjbEO8JVOq3aHDrfkQ2s1xOv9qyIVyAmKrKOBNG2eRZFNXo1NOchGg16IpZl7QCP0H7gPS_o8KXTFbmyKFsJTIyaGMP/s1560/dualette-ad-1989.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1170&quot; data-original-width=&quot;1560&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEnEmfx3srKrCHiYYRd2MRqhKGw4parArr_4zpQnyIpCp9YOvqjRreoUxccL2OHZotChN2CWSsYyjQlPfOkJDoE6FbTZjbEO8JVOq3aHDrfkQ2s1xOv9qyIVyAmKrKOBNG2eRZFNXo1NOchGg16IpZl7QCP0H7gPS_o8KXTFbmyKFsJTIyaGMP/s1560/dualette-ad-1989.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;El reel más anti-reel que he compartido jamás. Uno que me lleva a fines de los ochentas y a esa rutina, no «del colegio a la casa» sino que «del colegio a la cama». Yep. Porque no había plata pa&#39; pastillas, ni remedios, ni jarabes, ni nada. Así que, una vez vuelto del colegio y hecha la tarea, era estar en cama toda la tarde viendo mucha tele. Tal vez fue la época en que más tele vi en la vida. &lt;/p&gt;&lt;p&gt;Y si antes fue la hoja de papel cayendo lentamente con un pianito de fondo, años después los de Dualette hicieron esto. Un jardín de invierno, nieve, unos patos, un gatito, violines... Y todo para vender un papel confort.&lt;/p&gt;

&lt;p&gt;«Gracias por la delicadeza». Porque es un gracias. Un gracias muy frío, pero un gracias. Y aquí, es además una pausa. Una pausa de ésas que nadie se las cree mucho, pero que hay que hacer cuando el sentido se agota.&lt;/p&gt;

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&lt;p&gt;[&lt;a href=&quot;https://youtu.be/ivtTkA99KQ0?si=uUoP1oWYuqKRqXtz&amp;amp;t=1852&quot; target=&quot;_blank&quot;&gt;vía&lt;/a&gt;]&lt;/p&gt;

</content><link rel='replies' type='application/atom+xml' href='http://www.canalpreto.cl/feeds/4272082309162517947/comments/default' title='Comentarios de la entrada'/><link rel='replies' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-dualette-gracias-por-la.html#comment-form' title='0 Comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4272082309162517947'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/9493054/posts/default/4272082309162517947'/><link rel='alternate' type='text/html' href='http://www.canalpreto.cl/2026/06/reclame-dualette-gracias-por-la.html' title='Réclame: Dualette. Gracias por la delicadeza (1989)'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEnEmfx3srKrCHiYYRd2MRqhKGw4parArr_4zpQnyIpCp9YOvqjRreoUxccL2OHZotChN2CWSsYyjQlPfOkJDoE6FbTZjbEO8JVOq3aHDrfkQ2s1xOv9qyIVyAmKrKOBNG2eRZFNXo1NOchGg16IpZl7QCP0H7gPS_o8KXTFbmyKFsJTIyaGMP/s72-c/dualette-ad-1989.jpg" height="72" width="72"/><thr:total>0</thr:total></entry></feed>